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Operator
Good day, ladies and gentlemen, and welcome to the fourth quarter 2009 Good day, ladies and gentlemen, and welcome to the fourth quarter 2009 PPG Industries earnings conference call.
Industries earnings conference call.
My name is Eric, I'll be your audio coordinator for today.
At this time, all participants are in a listen-only mode.
We will facilitate a question-and-answer session at the end of the presentation.
(Operator Instructions).
As a reminder, the conference is being recorded for replay purposes.
I would now like to turn your presentation over to your host, Mr.
Vince Morales, Vice President, Investor Relations.
Please proceed.
- VP of IR
Hello, this is Vince Morales, Vice President of Investor Relations for PPG Industries.
Welcome to PPG's fourth quarter 2009 financial teleconference.
Joining me on the call today from PPG is Chuck Bunch, Chairman of the Board and Chief Executive Officer, Bob Dellinger, Senior Vice President, Finance and Chief Financial Officer, and Dave Navikas, Vice President and Controller.
Our comments relate to the financial information released on Thursday, January 21, 2010.
Visuals supporting this briefing may be accessed through the investor center on the PPG website at PPG.com.
As shown on slide number two, our prepared remarks and comments made in the subsequent question-and-answer session may contain forward-looking statements reflecting the Company's view about future recent are events and their potential effect on PPG's operating and financial performance.
These statements involve risks and uncertainties that could affect the Company's operations and financial results and, as discussed in PPG Industries' filings with the SEC, may cause actual results to differ from such forward-looking statements.
The Company is under no obligation to provide subsequent updates on these forward-looking statements.
This presentation also contains certain non-GAAP financial measures.
Pursuant to the requirements of Regulation G, the Company has provided in the appendix of the presentation materials reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures.
The agenda for today's discussion is noted on slide number three.
And now, let me introduce PPG's Chairman and CEO, Chuck Bunch.
- Chairman and CEO
Thank you, Vince, and welcome, everyone.
This afternoon, I will provide a brief overview of our fourth quarter and full year performance.
Bob Dellinger will review details of our financial results.
I will make a few closing remarks and then we will take questions.
The fourth quarter of 2009 capped what was a challenging year.
The global recession was both steep and broad and adversely affected many of our end use markets.
PPG reacted decisively as we implemented aggressive restructuring and cost reduction actions and further increased our focus on cash flow.
The impact of these efforts is clearly evident in our fourth quarter and full year financial results.
Led by our Coatings and Optical and Specialty Materials businesses, we have continued to realize positive momentum in our financial performance.
These segments performed well and delivered higher year-over-year earnings.
Given challenging end use market conditions, our Performance Glazings business unit and Commodity Chemicals segment weakened in comparison with the prior year's quarter and a seasonally stronger third quarter.
Overall demand in the quarter was lower year-over-year with the exception of double digit percentage growth in Asia and improvement in a few select global industrial end use markets such as auto production.
However, activity levels were stable or modestly improved versus the third quarter 2009, when taking into account seasonal trends.
Our increased operating leverage, again being driven by our restructuring initiatives, was a major contributor to our improved financial performance.
This was most evident in our Industrial Coatings segment where earnings grew by $129 million versus last year's fourth quarter on only modest volume improvement.
In fact, Industrial Coatings earnings were even higher than fourth quarter 2007 despite over 15% lower demand.
And our focus on cash and working capital continued with nearly $600 million of cash generation in the quarter, exceeding even last year's strong performance.
PPG's full year results provide continued validation that the strategic direction and the actions we have taken over the past few years to transform the Company are yielding the intended improvement.
Despite the severity of this recession, the aggregate full-year earnings of our Coatings and Optical and Specialty Materials segments dropped by less than 10%.
Measured in local currencies, this figure was only about 5%, with the remainder due to negative currency conversion.
This performance includes higher earnings in local currencies from our Architectural Coatings EMEA segment which represents the majority of our 2008 SigmaKalon acquisition.
Our focus on growing our presence in Asia also yielded significant benefits in 2009.
As our markets there continued to demonstrate good growth characteristics.
Lastly, our improved portfolio was important in enabling us to generate over $1.3 billion in cash from operations in 2009, which is our second highest year on record.
Our strong cash performance allowed us to confidently raise our annual dividend pay out yet again and we substantially reduced our debt level, paying down an additional $675 million.
I am pleased with how we finished the year.
Our earnings are recovering and our strong cash position provides us with financial flexibility to support earnings growth going forward.
Yet, until we see further signs that demand is recovering more broadly, our attention will remain focused on cost management and diligent execution of our strategy.
Now I'll turn the call over to Bob to review financial performance for the fourth quarter and full year.
- SVP, Finance and CFO
Thanks, Chuck.
Summarizing, the fourth quarter sales were down $72 million for a modest 2% decline versus fourth quarter 2008 sales, which were partially impacted by the onset of the industrial recession.
Commodity Chemicals experienced a sharp decline in sales due to lower pricing.
This decline was partially offset by higher sales in our other businesses, including higher volumes in Automotive Coatings and favorable currency impacts.
Overall, we experienced fairly normal seasonal sales patterns with the exception of Automotive Production, which remained consistent throughout the quarter as opposed to the traditional pattern of trailing off in December.
Our gross margins expanded not only versus 2008, but also versus solid 2007 results reflecting the impact from our restructuring actions, additional cost management initiatives, and lower input costs.
Our full year tax rate came in at 30% based on actual full-year mix of earnings by geography.
The lower rate added $0.12 to fourth quarter earnings per share due to the catch up from the lowering of the tax rate the prior three quarters.
We also estimated our 2010 tax rate will remain at 30%.
We delivered very strong cash performance in the quarter generating almost $600 million, and that is after recognizing an additional $100 million we contributed to our pension plans in December.
Also, we reduced debt by an additional $175 million during the quarter and ended the year with over $1 billion of cash on hand.
A year-over-year bridge of our fourth quarter sales along with some relevant trends is depicted on the next slide and a full-year sales bridge is included in the appendix for your reference.
Negative price of $166 million is entirely attributable to lower selling prices and Commodity Chemicals and lower year-over-year energy and fuel surcharges in glass.
We realized modest price improvements in Coatings and Optical, but they were not sufficient to overcome the sharp drops in Commodity Chemicals and Glass.
Following four consecutive quarters of head wind, currency conversion finally became a tail wind and positively impacted fourth quarter sales by $150 million.
As depicted on the chart, the Euro advanced modestly versus the third quarter of this year; however, year-over-year improvement was realized due to a rapidly weakens Euro in the fourth quarter of 2008.
Despite the favorable impact in the fourth quarter, currency translation reduced full year sales by nearly $600 million.
Our volumes remain negative in the quarter, however, they have recovered gradually over the year and the decline was less severe in the fourth quarter than prior quarters.
This reflects a lower activity level in the last -- in last year's fourth quarter, modest demand improvements in Asia, and several of our industrial end use markets and higher commodity chemicals exports.
The next slide provides sales data by region.
A regional volume variance for each quarter in 2009 is provided versus the prior year's quarter.
In the fourth quarter, volumes remained modestly negative in both the United States and Europe.
However, we experienced growth in our emerging regions, including single digit growth in Latin America and nearly 15% growth in Asia Pacific driven by higher industrial demand.
And on a full year, the emerging regions of Asia, Latin America, and Eastern Europe represented nearly one third of our Coatings portfolio.
Our adjusted earnings per share is presented on the next slide.
A reconciliation of these amounts to our reported earnings per share is included in the appendix of today's presentation materials which is available at the investor center on our website at PPG.com.
In the quarter, our adjusted earnings per share was $0.86 and includes a 30% effective tax rate.
We anticipate the same tax rate of 30% for year 2010.
While lower taxes were part of the earnings per share improvement, a significant contributor to the earnings per share was the increase in savings generated by our restructuring actions.
As we ended 2009, we had completed all major elements of these initiatives ahead of schedule, including the reduction of two European manufacturing operations during the fourth quarter.
Throughout 2009, we realized partial year savings for many of our actions and we will have an incremental $100 million of savings in 2010 in recognition of the full year structural cost savings from these actions.
Our improving EPS trend is detailed on the next slide.
As you can see, our fourth quarter performance represented a sizable gain versus a difficult fourth quarter of 2008.
The right side displays the segment earnings trends for our Coatings and Optical segments.
While not immune to the effects of a recessionary economy, these segments have experienced only modest earnings declines.
What's more, they've achieved these results despite the fact that several businesses are exposed to severely challenged end use markets, such as automotive and construction that were heavily impacted by this recession.
As Chuck stated, this strong performance during a recession provides continued validation of our strategy to grow these segments as a portion of our portfolio.
Moving now to review our individual business segments, let me start on the next slide with Industrial Coatings which delivered dramatically improved results in the quarter versus what was a poor performance last year.
In the quarter, sales grew 12% or $92 million.
Earnings improved by $129 million from a $40 million loss last year, and we achieved a 10% operating margin.
This improvement was driven largely by lower costs, including restructuring and cost management.
In addition, we experienced modest year-over-year end use market demand improvements.
All regions realized higher earnings with the largest gains in Asia and the US.
Looking quickly at the full year, we experienced the full effect of the global recession in 2009 as demand dropped dramatically due to lower consumer spending and significant industrial inventory destocking.
While volumes have partially recovered this past quarter, they still remain well below historic levels.
We reacted swiftly to the demand declines by completing major reductions in our cost structure.
One bright spot this year has been Asia, which now represents more than 20% of this segment in sales and even more in earnings as the region is now delivering our highest operating margins.
Further details in our Industrial Coatings segment are included on the next slide.
We grew volumes in the quarter versus a very weak fourth quarter 2008.
To put this in perspective, our volumes this past quarter were still more than 15% below fourth quarter 2007 volumes.
By region, volumes improved significantly in Asia, growing over 40% and also in Latin America, but remain negative in the US and Europe.
The largest end use market improvement was in automotive production.
In North America, year-over-year auto production was down about 50% versus 2008 in the first half of the year.
But fourth quarter 2009 was essentially flat with the weakened quarterly result from 2008.
As illustrated on the bottom right graph, North America vehicle production is still running below the level of US auto sales, and automotive dealer inventories remain very low in comparison with historical levels.
Also, we delivered very strong growth in Asia on a much higher year-over-year auto production.
Overall for the segment, 2009 was a remarkably challenging year.
That environment required us to aggressively manage and restructure the business to succeed, and we were pleased that our actions aided an achievement of double digit operating margins this past quarter.
Looking ahead to 2010, for the full year we anticipate improvement in global industrial demand versus the low levels in 2009, especially in the early months of the year.
These demand improvements will likely be led by Automotive Production, which we expect to increase by 10% globally versus 2009, with the growth of 20% or more in North America alone.
Due to our lower cost structure, we expect to fully leverage improving volume while we keep our focus on tightly managing costs and execution.
The Performance Coating segment results are detailed on the next slide.
In the quarter, despite sales volume decrease in the mid-teens percents, earnings grew modestly by strong cost management.
Positive currency conversion added about $50 million to quarterly sales and $5 million to earnings.
This segment has historically demonstrated more stability in sales and earnings given the large after market nature of the end use segments.
As such, our fourth quarter volume results were similar to the volume results the prior three quarters of 2009.
In the fourth quarter, year-over-year sales comparisons in Protective and Marine Coatings and Aerospace, both of which serve later cycle industries, trended down slightly.
Volumes in our Architectural Coatings business declined slightly more than 10%, which is very similar to the prior two quarters.
In the United States, our stores and dealer channels, which primarily serve professional paint contractors, were down more while our national accounts or DIY channel was only slightly negative.
Full year earnings were down a modest $31 million or 5%, including negative currency conversion of $24 million, yet the segment's operating margins improved by 120 basis points.
For the year and fourth quarter, the Automotive Refinish business experienced the most sizable volume declines, including the negative impacts from distributor inventory de-stocking earlier in the year.
As we look ahead to 2010, we once again anticipate the segment will be a stable performer with some year-over-year benefit due to the absence of inventory de-stocking and continued cost discipline.
Results for our Architectural Coatings, Europe, Middle East and Africa, or EMEA, business are on the following slide.
Sales in the quarter were $457 million, up $43 million versus last year's period, and earnings improved by $11 million from a break-even level last year.
The table in the center of the slide displays the seasonal mix of segment sales by quarter.
You see a nearly identical trend in 2008 and 2009, including traditional seasonality in the fourth quarter.
Volumes for both the quarter and the year were down slightly more than 5% with improved results in the second half of the year.
This performance occurred despite a severe economic decline in the region and clearly demonstrates the resilience of this segment due to the significant maintenance component of Architectural Coatings in Europe.
Currency aided sales by about $40 million and earnings by $3 million in the quarter.
However, for the year currency represented about $200 million or two-thirds of the $300 million sales decline and had a $19 million negative impact on earnings.
2009 earnings in local currencies were higher than 2008, an exceptional achievement considering the economic environment.
Also as expected, this segment delivered strong cash flow.
Included on the slide are the earnings before interest, taxes, depreciation and amortization or EBITDA.
As you can see, our EBITDA margins improved for the year in spite of the recession.
We believe EBITDA is a relevant measure for this business given the ongoing noncash amortization expense stemming from the SigmaKalon acquisition.
Looking ahead, we anticipate a longer recovery time table for the European economies and, therefore, continue to expect modest volume challenges in this segment.
Our focus remains on cost management and execution to maintain profitability levels, building our brands, and positioning to grow in the emerging regions.
Our Optical and Specialty Materials segment results are detailed on the next slide.
Fourth quarter sales of $245 million were up slightly versus 2008.
Margins improved as earnings of $47 million were up over 40% from last year's level, aided by strong cost management.
For the quarter, Optical Products sales grew slightly, aided by favorable currency translation.
Sales of our Silicas Products which are used as a raw material in the production of tires and car batteries grew mid-single digit percents versus last year and reversed a sizable negative sequential volume trend that began in mid-2008.
Full year sales declined 12% including volume declines in Silicas of nearly 20% and single digit percent declines in Optical Products in comparison to 2008 which featured the benefit of a new transitions product introduction.
One notable highlight was our near 25% transitions growth rate in Asia.
Full year segment earnings declined slightly in 2009; however, margins improved from focused cost management efforts.
Looking ahead, we expect this segment to return to a strong growth trend based on our Optical Products offering and anticipate improvements in the automotive OEM and after markets, which would aid Silicas.
The next slide shows our Commodity Chemicals segment results.
Sales declined by over $100 million versus last year's period, driven by lower pricing.
Earnings fell $80 million in comparison with a strong performance the previous year.
Aggregate pricing for chlorine and caustic soda, the ECU price, fell significantly in comparison with last year's record fourth quarter, but was higher versus the third quarter of 2009.
Demand for our Chlorine and Caustic Soda fell in North America versus a seasonally stronger third quarter and the prior year.
While the Caustic Exports grew and we experienced unfavorable mix driven by higher Chlorine Derivative Exports.
Our fourth quarter and full year 2009 natural gas costs were approximately $6 for MMBTu.
We anticipate our first quarter of 2010 natural gas costs to be in the range of $6.50 to $7 per MMBTu which includes the effects of recently higher market prices.
In 2009, we had about 50% of our natural gas needs hedged at about $8 and in the full year of 2010, this drops to about 25% at similar price levels.
On a full year basis, the segment achieved a solid 12% operating margin and once again delivered good cash generation.
Looking at early 2010, we have announced Caustic Soda price increases for the first quarter and as mentioned also anticipate higher natural gas prices versus the fourth quarter of 2009.
We expect overall demand levels during the year to track closely with US industrial production trends.
Our Glass segment details are on the following slide.
As with last quarter, we included 2008 results, both with and without the Automotive Glass and Services business that we divested at the end of third quarter 2008.
My full year comparison comments will be against the results excluding Auto Glass.
Sales this quarter were $223 million, down $22 million from last year.
The demand environment for Performance Glazings Or Architectural Glass deteriorated as US commercial construction declined significantly versus last year and also versus the prior quarter.
Fiberglass demand strengthened modestly year-over-year, but still remains nearly 25% below 2007 levels.
Pricing was down in reflection of lower fuel and energy surcharges.
Full year sales declined 29%, stemming from the volume declines.
Glass had $1 million in earnings this quarter versus the loss of $7 million in last year's quarter, aided by both lower costs and higher other income, including improved equity affiliate results.
Earnings for the full year are down more than $90 million, as significantly lower volumes overshadowed $25 million in cost improvements, including a 20% reduction in our Performance Glazings manufacturing capacity.
The segment did, however, produce positive cash flow for the year.
In 2010, improving industrial demand will aid Fiberglass, but will likely be offset by commercial construction declines negatively impacting Performance Glazings.
Our focus on cash and aggressively managing the cost structure will continue in 2010.
Our cash position is detailed on the next slide and we ended the year with over $1 billion of cash on hand.
We intentionally maintained a higher cash balance during 2009, given the global economic environment.
In light of a gradual improving economy and following two years of significant debt reduction, we will begin to manage our cash balance down towards historical levels.
During the quarter, we generated almost $600 million of cash from operations.
This strong cash performance and more importantly step change improvement in cash, stemming from our SigmaKalon acquisition, continues as our full year cash from operations exceeded $1.3 billion just below last year's record level.
Several notable cash uses are detailed on the following slide.
Our capital spending was $240 million, well below prior year levels and indicative of our ability to manage capital expenditures of our transformed business portfolio going forward.
Debt repayment was one of our top priorities following our acquisition of SigmaKalon in early 2008.
We repaid an additional $675 million of debt in 2009 following a similar figure in 2008.
Since the acquisition, we have lowered our net debt by about $1.9 billion, which is over 2.5 times original target, despite operating in a much more challenging economic environment.
Funding our pension plans is another cash use and we have contributed about $450 million to our pension plans this year with about $100 million of that consisting of stock.
We mitigated the dilutive effect to our share count through share buy backs.
I will remind you that pension contribution figures are pretax and we do receive a tax benefit.
Lastly, we once again raised our annual dividend payout marking our 38th year in doing so, a track record we are pleased to continue and made possible by our portfolio's strong cash characteristics.
This next slide details some estimates of key financial data for 2010 as compared to the approximate 2009 figures.
First on the income statement side.
We expect our pension expense to decline by about $40 million to $160 million.
This reflects our high level of pension funding in 2009 along with our asset performance and finalized 2009 discount rate.
We anticipate that our full year tax rate for 2010 will be 30%, consistent with 2009.
Relative to cash deployment, the level of our pension funding is expected to decline to the range of about $200 million to $250 million.
And although we still intend to keep our 2010 capital spending below the levels in most prior years, it will likely be higher than the very low 2009 figure.
Following our SigmaKalon acquisition, debt reduction was a primary cash use and as I mentioned, we are well ahead of schedule.
In 2010, we will likely make some further debt reductions, but the level of debt repayment will likely be notably lower than the prior two years.
Finally, as we have mentioned the past several years, if our proposed asbestos settlement is confirmed by the court, we will need to fund the trust which would entail a net cash outlay totaling $310 million after-tax benefit.
Let me conclude by saying that the generally favorable year-over-year trends of the key cash uses noted here combined with our strong and consistent cash generation history will give us even further financial flexibility in 2010 to deploy cash with an earnings growth focus.
With that, I will now turn it back over to Chuck for some closing remarks.
- Chairman and CEO
Thanks, Bob.
I will conclude our prepared remarks by highlighting a few key items.
Overall demand in the fourth quarter improved gradually versus the third quarter when adjusted for the seasonal nature of many of our businesses.
We experienced strong earnings leverage on the modest volume gains.
While earnings have not fully recovered, I am pleased with the pace of our improvement given the continued challenges in the global economy.
We have completed our restructuring actions ahead of schedule and these actions benefited our 2009 performance and will do so to a greater degree in 2010.
Despite the challenging environment, we once again delivered strong near record cash generation in 2009 and raised our annual dividend pay out.
Let me end by saying that due to the severity of the recession, 2009 was an extremely challenging year.
Like most companies, PPG was not immune to wide-reaching economic effects, but we reacted quickly and decisively.
The rapid and full recovery of earnings in our coatings and optical and specialty materials segments, along with our near record cash generation as a corporation, provides measurable validation of the soundness and execution of our strategy to focus on these businesses and expand our geographic breadth.
As we begin 2010, we are guardedly optimistic.
While recovery in the global economy remains gradual, PPG is well-positioned in several ways.
Our strong and growing presence in Asia will continue to yield benefits based on economic growth in that region.
We will also realize an incremental $100 million of savings from our completed restructuring actions that should enable us to fully leverage anticipated, higher, full-year global activity levels.
And we have a strong cash position of just over $1 billion to support earnings growth opportunities.
That concludes our prepared remarks.
Now, operator, would you please give instructions and open the phone lines for questions?
Operator
(Operator Instructions).
Your first question comes from the line of David Begleiter with Deutsche Bank.
Please proceed.
- Analyst
Thank you.
Good afternoon.
- Chairman and CEO
Hey, David.
- SVP, Finance and CFO
Good afternoon.
- Analyst
Chuck, can you comment on what you're seeing in Industrial Coating demand trends by region, both for January and how the auto book look for longer term?
- Chairman and CEO
The Industrial Coatings segment for us, the trends are positive, especially here in North America and in Asia.
In North America, we're benefiting from the rebound in automotive builds, and as you know, 2009 and the end of 2008, were periods of real weakness, so in 2010, we're looking for a rebound in North America on the automotive side and a lesser rebound, but still a positive push here in North America on the Industrial Coatings side.
In Europe, the story is slightly different.
We think that OEM automotive production will be relatively flat, maybe slightly positive depending on how the year proceeds and industrial production will be up slightly, these are low single digit numbers in Europe.
The real positive story for us is going to continue to be Asia.
As we mentioned in the report, Asia now makes up about 20% of the sales of our Industrial Coatings segment.
We had record automotive build in China in 2009.
We ended the year with a lot of momentum.
The beginning of 2010 appears to be strong, so we're looking, again, in China for another 10% or so increase in automotive production.
Korea and India are also positive and building momentum and on the industrial side, we're seeing some strength in consumer electronics and in automotive parts.
So I would say we're looking in the Industrial Coatings segment to continue growth in Asia, return to growth in North America and relatively flat in Europe and South America, although it's less important for us, it looks positive as well.
- Analyst
And, Chuck, you've commented on raws, are you seeing price increases in either TO2 or propylene base raws?
If not, when might you see those price increases?
- Chairman and CEO
We saw a -- the beginnings of modest price increases in coatings, raw materials.
I would say these are low single digit numbers in the fourth quarter as we went through the quarter.
We have discussions going on now.
In most of those commodities for coatings, propylene, as you know, has been going up throughout 2009, that's the basis for many coatings raw materials, so now I would expect modest price increases as we move through the year and I'm talking now low single digit kind of increases overall for coatings.
- Analyst
Thank you very much.
- Chairman and CEO
Thanks, David.
Operator
Your next question comes from the line of Kevin McCarthy with Banc of America, Merrill Lynch.
Please proceed.
- Analyst
Yes, good afternoon.
Chuck, to follow up on industrial coatings, your margins in that segment were the best since the first half of 2007, even well before the downturn commenced.
I was just wondering if you could comment on the outlook for margins there.
It sounds like you have a constructive volume outlook and raw materials are under control.
Should we expect margins to move higher this year?
- Chairman and CEO
I think we can overall look for improvement in 2010 in our Industrial segment for earnings margins.
I think we are going to benefit here in North America in particular from a year-over-year increase in automotive OEM production and the real story for us has been the restructuring activities.
We have really worked hard at reducing our structural costs in -- in our industrial coatings segment both here and in Europe, and as you know from Bob's remarks earlier in the presentation, we are still now achieving at the end of the fourth quarter some additional cost reductions in the industrial segment.
So I think the cost story for us is going to continue to be positive, we're going to pick up volume, especially here in North America and in Asia.
I think raw materials, although there is some inflation out there, I think it is manageable, so we're looking for some further improvement in the coatings margins for industrial in 2010.
- Analyst
Okay.
As a follow-up, if I may, Bob, I think you made a comment that you would intend to manage the cash balance down this year.
It looks like your target for incremental debt reduction is lower at 150 to 250.
Perhaps you could comment on uses of free cash flow in that context and touch upon M&A and potential for repurchase this year?
- SVP, Finance and CFO
Yes, we continue to have $1 billion of cash on the balance sheet the same as we did at the end of last year.
We'll likely return to a more balanced approach towards using our cash.
Debt repayment will still be there if it's neutral or accretive to earnings.
To the extent our debt is trading above market and difficult to repurchase, we probably won't chase it.
And we will continue to look at bolt-on acquisitions and may selectively consider share repurchases.
And so I think over time, we'll look to be a little more aggressive in our cash usage in a way that facilitates earnings growth.
- Analyst
Thanks very much.
- Chairman and CEO
Thanks, Kevin.
Operator
Your next question comes from the line of Frank Mitsch with BB&T Capital Markets.
Please proceed.
- Analyst
Good afternoon, gentlemen.
Chuck, perhaps another use of cash could be getting a luxury box at the super bowl to see the Jets play this year.
- Chairman and CEO
I know.
We've enjoyed the success over the past few years from the Steelers, but I wish you and the Jets all the best here.
I don't have a dog in this fight now, Frank, so if you want the Jets, well, we'll root for the Jets.
- Analyst
All right.
Terrific.
Just following up, Bob, on the last question.
I mean you said that you wanted to get the cash flow down to historic levels.
Are you talking about $0.5 billion dollars?
Is that the normal levels that you were thinking of?
- SVP, Finance and CFO
Yeah, I think that's where we've operated over an extended period of time.
You have to recognize that we do need to reserve some cash for likely or potential asbestos settlement here later in the year.
- Analyst
Well -- of.
- SVP, Finance and CFO
That would be in the neighbor hooted of $300 million after tax.
Obviously we continue to expect to generate cash during full year 2010.
So you're right, we will have flexibility.
- Analyst
Yes.
A lot of flexibility.
That's not an insignificant number, plus, the higher CapEx is more than offset by the lower pension side of things, so we can look for something of a meaningful bolt-on let's say or a fairly meaningful share buy back and something along those lines, is that something that is a first quarter or second quarter event that you're thinking, right now?
- SVP, Finance and CFO
We're not prepared to share timing on those kind of things, but as we said, we are going to look to be balanced in our usage of cash.
Bolt ons are clearly part of that equation and we are looking for those and will continue to look for those, and we'll selectively consider share repurchases.
- Analyst
Obviously a very nice job in '09 on building up that cash balance front.
And then just to Chuck, there was a question earlier about raw materials inflating up modestly on the coatings side of things.
And how would you -- how would you talk about your ability to generate price increases such that -- that you're offsetting some of those -- some of those raw material costs?
- Chairman and CEO
We're working on price increases in a number of our Coatings businesses.
We think we will be successful in passing along cost increases for our Coatings businesses, so at these levels of expected inflation, which are modest, we think that we will be able to successfully move pricing in those businesses that would be affected.
- Analyst
Okay.
Great.
And then on the income statement there was a note D that talked about $40 million of -- from improved equity affiliate results, higher royalty income as well as impact of gains on nonoperating asset sales.
Should we think of those three items, the equity affiliate, the royalty income, and the nonoperating asset sales in that order in terms of size, relative to the $40 million total?
- SVP, Finance and CFO
Yes.
And, I'd point out that this number, other income has averaged about $40 million a quarter over the last eight quarters with two exceptions.
First quarter '09 and fourth quarter '08, where, obviously we were severely impacted by the recession.
So our normal run rate here has been about $40 million a quarter.
It's obviously jumped up a little higher in fourth quarter '09, and we did see a significant increase in equity earnings and royalty income associated with our Glass and Commodity Chemicals business.
- Analyst
Okay.
Thank you.
Operator
Your next question comes from the line of John Roberts with Buckingham Research.
Please proceed.
- Analyst
Good.
Can you hear me, guys?
- Chairman and CEO
Yes, we can, John.
- Analyst
I think you indicated the automotive OEM market was expected to be up about 10% this year.
How much higher than 10% will the first half be and how much lower than 10% would the second half be because the comparisons are very uneven as we go through the year?
- Chairman and CEO
Well, I think what we said there is that we're going to expect to be up about 10% globally, and I would say that the percentage will be higher, we think, in the first half.
The percentage increase would be higher in the first half than the second half because we began to experience a recovery especially here in North America, but also we were building momentum through the year in China and in Asia.
So I would expect that you would see higher percentage increases in the first quarter and in the second quarter than you're going to see later in the year.
- Analyst
Would it actually be flat in the back half of the year or you think you'll still be up, because you're comparing against the little bit of a stimulus recovery here in the second half of '09?
- Chairman and CEO
I think it's not going to be flat in the second half of the year.
It may be flat in Europe, but we're not expecting a big difference.
But I would say that in North America, it should be up in the second half as well and as you look at the broadening of the -- of the growth in automotive builds in the rest of Asia, places like Korea, India, even Australia, that I think you're going to have growth in the second half in Asia as well.
- Analyst
Okay.
Thank you.
Operator
Your next question comes from the line of Don Carson with UBS.
Please proceed.
- Analyst
Thank you.
A question on the Chlor-Alkali business, you mentioned that gas costs will be up sequentially in Q1.
I know there are some caustic price initiatives, but they seem to be taking a little longer to get in place and chlorine is coming down.
The question is when do you see the Chlor-Alkali business bottoming; and a follow on to that would be, I know there's been some talk of closing down mercury sale plants, and legislative pressures potentially, is that something you're looking at doing that would help firm up the industry?
- Chairman and CEO
I would comment, Don, on Chlor-Alkali in -- let's talk about it first in the fourth quarter, we did get chlorine price increases in the fourth quarter.
Actually, volumes were a little better than prior year and sequentially in the fourth quarter.
Some of that was related to the healthy export business that we're seeing from PVC back and also back in the chain and also I think at the end of December, we saw a little more strength again because of some of the uncertainty surrounding price increases that had been announced for caustic.
As we went into the first quarter here earlier in the month, I think there was -- there was lighter activity in part because I think there had been a number of shipments made at the end of the month around the pricing.
We had bad weather.
But we're seeing now, we think, a positive trend on volume for Chlor-Alkali.
We also are increasingly confident about the success of the $75 caustic price increase, so we feel that even though we're not going to be able to achieve as much of an earnings lift in the first quarter because of some of the export or mix volume and some of the higher natural gas and ethylene costs, but we think we're at the bottom here in the fourth quarter and in the first quarter, so we think we see some positive trends for our Chlor-Alkali business and the industry in general.
- Analyst
And as a follow-up, Chuck, any plans for closing West Virginia given the pressures on mercury cell capacity and could that be what helps turn the industry around?
- Chairman and CEO
I don't -- at this point we're not contemplating a near-term decision on any mercury cell capacity.
We did convert at Lake Charles several years ago and that -- that mercury cell production for us at Natrium continues to be a part of our -- of our production planning and there is increased regulatory -- regulatory changes in terms of water quality and the rest, but we're confident that we can meet in the coming years the higher standards that we're being held to in terms of emissions.
In the overall industry for Chlor-Alkali in terms of supply and demand, in the near term.
There have been some production disruptions among our competitors, and we think that has served to tighten the supply/demand in the industry and I feel that with the -- the enhanced export volumes that you're seeing and if we see a return of economic growth here in North America, I think you're going to see that supply/demand will remain in balance and that there is no immediate need to shutter additional capacity.
- Analyst
Thank you.
Operator
Your next question comes from the line of Sergey Vasnetsov with Barclays Capital.
Please proceed.
- Analyst
Good afternoon.
- Chairman and CEO
Good afternoon, Sergey.
- Analyst
What do you see in commercial construction markets?
- Chairman and CEO
The commercial construction market remains weak.
In the fourth quarter, the business units that we have, especially here in North America that have exposure to the commercial construction market, and this would include architectural coatings, performance glazings, also some of our general industrial coatings markets, these were some of our weakest.
We did not see a rebound in the market in the fourth quarter and in the first quarter, it's still early days, but I would say at this point we're not looking in the first half for a -- an improvement in commercial construction.
Obviously in some of the markets outside of North America and, in particular Asia and China, commercial construction activity is quite good.
The activity in Europe is what I would call flat to slightly negative, but the big concern, because of some of the issues in the construction market and the financing markets for commercial construction is weakest right here in the US.
- Analyst
Okay.
And, Chuck, what kind of trends do you see in some of the long lead time cycles such as aerospace and marine?
- Chairman and CEO
Aerospace has been a little weaker here at the end of the fourth quarter.
We saw weakness in business or general aviation, that was probably the weakest market and maybe to a lesser extent some of the military applications.
Here in 2010, aerospace, we think still is holding up.
The backlogs continue to slide for the big commercial airliners.
We're looking at lower backlogs at Boeing and air bus, but they have kept production schedules at the OEM level in aerospace fairly steady and we think that if -- as they move through all the qualification steps and start ramping up production for the Dreamliner, the 787 at Boeing, that presents us and a number of other suppliers with some upside.
So I think that if we can move out of this economic crisis environment, 2010 should still be a good year for our aerospace business and we hope that if the recovery continues, the backlog can rebuild itself over the next eighteen months to two years and they can maintain some of the production schedules that we have.
So our outlook there, we realize there's some weakness, but we think that it is manageable for us.
Similar story on the marine, on the marine business.
The production schedules in Asia and in China and in Korea in particular have been fairly steady over the last year and we're only looking for a modest decline this year, 2010, in the OEM builds.
Now, the backlogs there are coming down as well, so we could have an impact in 2011 in our protective and marine business as they adjust production schedules if the backlog doesn't -- doesn't start to rebuild.
The after-market business for marine, we think is going to be pretty steady and most of the indicators now in terms of marine activity, not the new OEM builds, but overall ship usage are going up, so we think that's going to be a positive and a potential offset in the after-market business and the protective side of our business unit that goes across a number of industrial and infrastructure assets, that's been a very solid in Asia and we looked for that to continue and we think that the business, if the stimulus dollars here or potentially in 2010 in Europe can get to those projects, that that will start to give us a little bit of growth because the protective side of the business has not been very strong here in North America, nor in Europe and we're hoping that industrial activity and some of these infrastructure projects as the stimulus money gets through could give us a little better story in that protective market for 2010.
- Analyst
Thank you for your details.
Operator
Your next question comes from the line of P.J.
Juvekar with Citi.
Please proceed.
- Analyst
Yes, hi.
Good afternoon, Chuck and Bob.
- Chairman and CEO
Hi, P.
J.
- Analyst
In your Architecture EMEA business, are all the synergies from SigmaKalon merger (inaudible) results and what do we look forward to in that business in 2010?
And what I mean by that is, your margins have always been lower than the US architectural business in Europe.
So how high can those European margins go?
- Chairman and CEO
Well, we think that we were still working on our synergies and restructuring activities in the architectural business in Europe as we moved through 2009.
We took a -- what I would call a significant restructuring in the third quarter of 2008 and that got at the initial opportunities we saw from the merger in -- of SigmaKalon and PPG.
But as we continued through 2009, the restructuring announcement in the first quarter of 2009 and our work throughout the year, we think we were able to take additional costs out of our architectural coatings EMEA supply chain and so we think there is additional upside.
I think Bob commented on the EBITDA performance of the former SigmaKalon business or the Architectural EMEA business which was very solid in this weaker construction environment.
So we think we have good upside going forward, first from additional restructuring and then when we do start to see growth returning to those markets in Europe, we think we'll have good operating leverage; and we think also that the combination of the two companies in Europe has given us additional purchasing power and the ability to work a little harder on our input costs in coatings in Europe.
- Analyst
Chuck, I was wondering if you could quantify those savings that you generated in '09?
- SVP, Finance and CFO
Yes, P.J., maybe I can touch on those.
Our original synergy target was about $50 million in '08.
We beat that.
In '09, we were looking for another $40 million to $50 million from synergies.
We achieved that.
We counted on a little extra, maybe $20 million to $30 million in '10 and we saw most of that into '09.
So I would say we're ahead on the synergy target.
Chuck talked about the additional restructuring actions.
Those had some benefit this year, will have continued benefits into 2010.
So, I think we're on and ahead of those commitments.
To your other question that I think Chuck answered, this business will be less volatile on the down side in a recessionary environment and it will go up at maybe a more modest rate in an upside environment.
That is the nature of it and I think we've seen that in the difficult economic environment in 2009, it held up very, very well.
- Analyst
Thank you.
And my -- I have a follow-up question on Chlor-Alkali.
One of the arguments put forward by PPG is that as coatings raw materials go up, the same environment Chlor-Alkali makes more money, so there is a natural hedge in the portfolio.
How strongly do you believe that that hedge will hold up in 2010?
- Chairman and CEO
Well, I would say that if you looked at the period when we had the strongest raw material inflation and -- that this would be during 2008, especially those first three quarters.
You saw at that time the strongest performance for Chlor-Alkali.
Now, it's typically been a lagging business unit in terms of its performance, so it lags the recession.
We're feeling some of that now.
We're -- we think, as my comments on Don Carson's question is that we are near the bottom of the Chlor-Alkali cycle and we're looking for improvement through the year in 2010, even if we're still at a relatively low point.
So I think you're going to see a similar phenomena out of the Chlor-Alkali business.
As I've commented, the increases that we're seeing in raw materials are modest at this time and we're always going to have somewhat of a lag on that with our Chlor-Alkali business, but we also feel that we also have a lag in terms of when we get raw material increases, either because of contracts or our ability to negotiate with our suppliers.
So we think that we will still get the benefits of Chlor-Alkali in terms of that counter cyclical performance.
- Analyst
Thank you.
Operator
Your next question comes from the line of Robert Koort with Goldman Sachs.
Please proceed.
- Analyst
Thank you, good afternoon.
- Chairman and CEO
Bob.
- Analyst
Chuck, on the commentary around your Auto Refinish, you mentioned that demand was weak there and the lack of a restocking cycle.
Did you guys not push through the typical, end of year price hike to incentivize those dealers to restock?
- Chairman and CEO
Well, we did have some pricing activity in Refinish in the fourth quarter, but we did not provide any additional incentives for our customers, our dealers and distributors in -- to incentivize them to buy.
And I think this is in recognition of -- let's say the more fragile nature of the recovery, the balance sheet or borrowing capabilities of everyone throughout the chain; and I think what we've seen during this cycle as you've heard from our commentary about how we've watched cash and tried to deliver good cash performance strength in the balance sheet, we've seen that at any number of customers, including the Automotive Refinish customers.
So that there -- clearly have been watching their balance sheets more closely, so rather than restock aggressively to take a -- to take into consideration a buying window or some other incentive from the manufacturers, we've seen what now is no longer a destocking because that was their initial reaction, especially earlier in this year, they were destocking inventories that they had been holding, but this year we've also been listening to them.
So they haven't been asking us to, hey, give us some incentive so that we can restock.
You know, let's manage demand and let's manage our inventories to the level of activity that we see out there.
Operator
Your next question comes from the line of Robert Koort with Goldman Sachs.
Please proceed.
- Analyst
Thank you, good afternoon.
- Chairman and CEO
Bob.
- Analyst
Chuck, on the commentary around your Auto Refinish, you mentioned that demand was weak there and the lack of a restocking cycle.
Did you guys not push through the typical end of year price hike to incentivize those dealers to restock?
- Chairman and CEO
Well, we did have some pricing activity in Refinish in the fourth quarter, but we did not provide any additional incentives for our customers, our dealers and distributors in -- to incentivize them to buy.
And I think this is in recognition of -- let's say the more fragile nature of the recovery, the balance sheet or borrowing capabilities of everyone throughout the chain; and I think what we've seen during this cycle as you've heard from our commentary about how we've watched cash and tried to deliver good cash performance strength in the balance sheet, we've seen that at any number of customers, including the Automotive Refinish customers.
So that there -- clearly have been watching their balance sheets more closely, so rather than restock aggressively to take into consideration a buying window or some other incentive from the manufacturers, we've seen what now is no longer a destocking because that was their initial reaction, especially earlier in this year, they were destocking inventories that they had been holding, but this year we've also been listening to them.
So they haven't been asking us to, "Hey, give us some incentive so that we can restock." Let's manage demand and let's manage our inventories to the level of activity that we see out there.
Now, we also saw at the beginning of this month some more severe weather here in North America and in Europe, so we're hopeful that will lead to increased demand as we get into the spring because of the number of accidents and the other things that happened with that bad weather.
But it did make it a little tougher at the beginning of this year to look at economic activity in both the North American and European markets because the weather over the first two weeks -- it's moderating now, was a little -- was much colder and we think that we're not as able as a result of that here sitting in mid-January to say that we're going to see this sell through, but we're more confident that as the quarter goes on, we get into spring, Refinish will be a stronger market because we definitely experienced destocking during the course of 2009.
- Analyst
Okay.
I can sadly say I helped your Refinish business in the fourth quarter, unfortunately.
- SVP, Finance and CFO
We're sorry to hear that, but slightly happy.
- Analyst
On -- final question, if I might.
On the architectural EMEA, obviously you guys are pulling it to a much more stable market there given the dynamics of the paint industry.
I guess that removes some of the opportunity for a big reversion to the mean as things get better.
Can you put in context where historically those margins have been?
You've shown us now they're in the 11 to 12% range.
Where could they go if everything starts to hit on all cylinders in Europe?
- Chairman and CEO
I would say if you look historically at the EBITDA margins for the business in Europe and, you know, this goes back to the periods before they were part of PPG, they have traditionally been in the range of -- let's call it low to mid-double digits; so on an EBITDA basis, you're probably looking at 10% to 13%, 14%, so there is, I think, some modest upside if we get some good growth and we continue to work hard on the cost synergies, but I would say some other margins that we've seen historically out of PPG business where you're north of 15%.
I don't think we're going to see that kind of growth, especially for the next couple of years because I don't think the European construction forecast is robust at this point, Bob.
So I would say that I think we can see some further improvement, but we're going to need some additional growth both in the continent and also in that emerging Eastern European region for us to move it up significantly over a percentage point or two.
- Analyst
Great.
Thank you.
Operator
Your next question comes from the line of Saul Ludwig with KeyBanc.
Please proceed.
- Analyst
Good afternoon.
- Chairman and CEO
Good afternoon.
- Analyst
Just a clarification.
That gain on the sale of non-core assets, how much was that and where did those earnings fall in the segment numbers?
And unrelated to that, did you sell any platinum in the quarter that may have contributed some earnings?
- SVP, Finance and CFO
To my knowledge, we did not sell any platinum.
- Chairman and CEO
No platinum.
Saul.
- SVP, Finance and CFO
No, we sold no platinum.
The other income, as I said, it's slightly higher than its historically been.
We've normally run about $40 million a quarter.
We're up to $52 million.
Principal driver was higher equity earnings from affiliates and royalty income streams which impact the Glass and Commodity Chemicals segments.
- Analyst
But can you quantify the asset sale component?
- SVP, Finance and CFO
The gap between our average.
I'd use the gap between our average, Saul, and this high level.
- Analyst
What was that?
- SVP, Finance and CFO
I would use a gap between what we've been averaging and this $52 million you mentioned.
- Analyst
Okay.
Did you -- with regard to your stores, where did you start the year in terms of numbers of stores, where did you end and what are your plans for stores for this year?
- Chairman and CEO
We started, I would say, on average around 425, we're now at 400 and we think that this is the right number of stores for our footprint and so we're not contemplating a significant -- any significant move on store count.
- Analyst
And then with the increase in capital spending, Chuck, what would be an example of some of the new projects?
Are they cost reduction projects, are they capacity projects?
What type of strategic thrust do they -- do the higher cap spending have?
- Chairman and CEO
The biggest single project that we have in 2010 is we have started, and we announced this last year, a new resin plant in China, Tianjin, and so that is the biggest single capital project for PPG this year.
And that would be an example in Asia or -- and in China, in particular.
The capital spending increases are to meet demand.
We do have -- we are running pretty hard at our facilities in Asia, so I would say Asia is -- the capital, is more tied to growth.
In North America and in Europe, it's mostly cost reduction, productivity, maintenance of assets, they're not capacity driven projects in North America and Europe.
- Analyst
My final question, strategically, when you think about your portfolio of businesses which has the Glass and has the Chemicals and has the Silicas, what would you like to achieve, you know, it takes two to tango, obviously, but what would you like to achieve during 2010 in terms of further repositioning the portfolio of businesses within PPG?
- Chairman and CEO
Well, right now as Bob indicated in our comments about use of cash, we would like to start making smaller bolt-on acquisitions.
We still think that there are things for us to do, especially outside of North America in terms of improving our position in Coatings.
So that would be, I think, further -- that would accelerate to a limited extent what is already a natural tendency of these regions to grow a little faster and our portfolio to grow a little faster.
At this point we're obviously trying to work ourselves through some tougher times in our Glass businesses and also in Chlor-Alkali.
These are more asset intensive, higher asset industries and businesses.
We've been pleased in -- during this cycle with the contributions from Chlor-Alkali.
We think that the Fiberglass business is coming back, the Performance Glazings business, however, is being challenged by this weak commercial construction market in North America.
So we'd like to see those businesses rebound to a position where they are contributing more to the portfolio, but obviously our priority is to continue to grow our Optical business and our Coatings businesses, especially in some of the higher growth developing regions.
And I think you're going to see that our portfolio will continue to move toward those priority businesses over time regardless of whether we're successful in making larger acquisitions.
Operator
Your next question comes from the line of Dmitry Silversteyn with Longbow Research.
Please proceed.
- Analyst
Good morning or good afternoon, I guess.
A couple of questions I would like to follow up on.
You talked about the Silicas business being up significantly in the Optics and Specialty business and I think you also said that the Optics business was up a little bit and yet your volumes are down in the quarters on a year-over-year basis, so what was the -- what was the offsetting business that did not do well?
- SVP, Finance and CFO
Dmitry, we said the Silicas business volumes were up, we said the Optical business sales were updated by currency, so currency was the delta there.
- Analyst
Okay.
I got you..
So actually the Optical business excluding currency was down enough to exclude the improvement in Silicas?
- SVP, Finance and CFO
Yes, correct.
- Analyst
Then secondly, on the natural gas, you talked about only hedging 25% or so of your needs in 2010 at about $8 so is that going to trail off from 50% to 25% through the year or are you basically going to start the year at about 25% hedged?
- SVP, Finance and CFO
It does ramp down and it's, I think, a -- maybe it goes from 30% to 20% over the course of the year.
- Analyst
Okay.
- SVP, Finance and CFO
So we are burning off those hedges in the -- so that the amount of hedged natural gas at the end of the year will be lower than what it is right now.
- Analyst
Got you..
And can you give us an idea of kind of what's your outlook for natural gas is that you've decided to reduce your hedging?
- Chairman and CEO
Well, I can comment on that.
Obviously, hedges protect you on the down -- the upside.
They don't help you, they hurt you when you're in a natural gas market like we've been in.
And we've been trying to understand what's going on in natural gas.
We don't know if what we've seen during the course of 2009 was the result of the reduced -- the recession and reduced industrial activity, was it the result of increased demand, especially with some of these shale gas finds.
So we have a little less confidence, you would say in our ability to forecast or predict the market and so what we're saying now is that we're prepared, especially until we better understand the supply side and what's happening with shale, that maybe the assumptions that we were under over the last few years that natural gas was a diminishing commodity and we were going to face inflationary pressure for the foreseeable future.
We don't believe that now and we're trying to understand the market, and we think we don't need to have the positions out in the out years that we've had and we didn't see -- even during 2009, the forward years, there wasn't as much of a decrease from the spot or monthly rate.
So, you know, I -- we seem to be paying or the hedgers that we're paying a premium for that ability, for the ability to be, to lock in those costs and maybe that's appropriate for a utility that can pass some of those through to their regulatory agencies, but it wasn't as appropriate for us.
- Analyst
Okay.
I understand.
Turning our attention to the automotive side of the business, automotive OEM side of the business, you talked about not seeing any tail offs in production in December that you would typically expect towards the end of the year.
Is this just being delayed, are you seeing production being curtailed in January or do you think the inventory has been depleted enough in the second half of 2009 that the producers are basically not taking the shutdowns they typically do?
- Chairman and CEO
Are we talking about automotive OEM?
- Analyst
Correct.
- Chairman and CEO
Yes, automotive OEM, in this country, we saw strength, a little more strength in December versus certainly last year or historically some of the shutdowns.
I think they are still working to get through to rebuild inventories in certain models here in North America.
So we think that the first quarter is going to be a solid quarter and then maybe the manufacturers will take stock of where their inventories are, what they see the demand being and they could make adjustments down or up following this quarter, but it looks like in North America things are fairly locked in.
In Europe, we think that it's a little less clear, but in Asia and especially China, we see production moving through the end of the year with a lot of momentum.
Now, Chinese new year is a little later this year.
It's in the middle of February, so our production levels here at the early part of the first quarter are still strong.
We are hearing, as you know, we have all been hearing about some of the movements of the Chinese government in terms of financing or borrowing and lending in China, so I think it's a little too early for us to say that this thing is going to continue at the 25% plus kind of numbers for all of 2010.
We don't forecast that for China.
Our forecasts are more modest than that, but at this point we're seeing very good production in Asia and in China.
- Analyst
That's helpful.
Can you give us an idea of how big your Asian business is versus your US business in automotive OEM?
- Chairman and CEO
Our automotive OEM coatings business is about 20% of our total.
We're about a third in North America and the balance would be in Europe and in some of the outlying areas, South America and South Africa as an example.
- Analyst
Okay.
So not much in Asia, then?
- Chairman and CEO
No, we're 20%.
I mean that's -- for us, this has been -- we think it's -- and none of that is in Japan.
We have not been able to penetrate the Japanese market at all so that we think that 20% of our sales now in automotive OEM coming out of Asia with no content in Japan, and this has all been delivered for the most part over the last five plus years.
We're quite pleased with our performance and how we've balanced geographically in that business unit.
- Analyst
Absolutely.
And then one final question on the autos, as part of your Industrial Coatings business, how big is Autos in 2009 or how big was it in 2009?
- Chairman and CEO
It was still -- Automotive OEM was still our biggest business unit within that industrial segment.
You have to know that the Industrial Coatings or some call it the general industrial business unit, which is the second largest business unit in that segment, was also affected, not quite as much as automotive OEM, but it was still down.
So in 2009 and 2010, the automotive OEM business will be the biggest one in that segment.
- Analyst
Okay.
Thank you.
- Chairman and CEO
Thank you.
Now, we'll take one final question.
- SVP, Finance and CFO
Are there any more questions?
- Chairman and CEO
Are there any more questions?
Operator
We currently show no more questions in queue.
- Chairman and CEO
Okay.
Well, thank you very much.
We appreciate all of your support and your interest in PPG and we look forward to working with you in what we hope is going to be another year of recovery here in 2010.
Thank you very much.
- SVP, Finance and CFO
Thank you.
- VP of IR
Thank you.
Operator
Thank you for your participation in today's conference.
This concludes our presentation.
You may now disconnect.
Have a good day.