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Teal Vivacqua - Director of Marketing Communications
Good morning, and welcome to the Plug Power 2014 third-quarter earnings conference call.
This call will include forward-looking statements including but not limited to statements regarding our expectations for future business and financial performance, bookings, product shipments, revenue, margin, EBITDA, geographic and market expansion and inorganic growth. We intend these forward-looking statements to be covered by the Safe Harbor provision for forward-looking statements contained in section 27-A of the Securities Act of 1933 and Section 21-E of the Securities Exchange Act of 1934.
We believe that it is important to communicate our future expectations to our investors. However, investors are cautioned not to unduly rely on forward-looking statements because they involve risks and uncertainties and actual results may differ materially from those discussed as a result of various factors including but not limited to the risks and uncertainties discussed under Item 1A, risk factors in our annual report on Form 10-K for the fiscal year ending December 31, 2013 as well as other reports we file from time to time with the SEC. These forward-looking statements speak only as of the day on which the statements are made and we do not undertake or intend to update any forward-looking statements after this call.
At this point I would like to turn the call over to Plug Power's CEO, Andy Marsh.
Andy Marsh - President and CEO
Thank you, Teal, and good morning, everyone. Today I am speaking from Sterling, Illinois, where we recently deployed our most recent site with Walmart in their distribution center.
We are pleased with our progress in the third quarter. The Company achieved a record in product shipments and had solid booking quarter. Business also made progress in both its near and long-term hydrogen strategy. Although our gross margins were slightly lower than expected, we believe this is just a timing issue and expect the margins to improve in upcoming quarters.
Many of the new orders placed during the third quarter came from existing customers. This is always good news because additional contracts from satisfied customers means we are successfully providing products and services that are viewed as trusted, beneficial and economical.
I have a lot of territory to cover this morning so let's get started.
On Monday, we announced Paul Middleton as our new Chief Financial Officer. I'm really pleased to have Paul on board and I'm confident that he will bring strong financial leadership to Plug Power. Paul is a great fit for the Plug Power team because of his extensive background in providing the financial engineering that helped accelerate growth and profitability in the organizations he has previously worked with. He has a broad range of financial experience in technology and manufacturing both domestically and internationally.
Paul comes to us following a successful 12-year tenure at Rogers Corporation, a $600 million global manufacturer especially polymer composite materials and components based in Rogers, Connecticut. There he served in various roles as Principal Accounting Officer, Treasurer and interim Chief Financial Officer. I warmly welcome Paul as a great addition to our management team. I fully anticipate that he will bring Plug Power to a new level of financial management and financial discipline and will be a key contributor as the Company enters a new period of expansion and profitability.
During the third quarter 2014, Plug Power delivered products and services to a number of clients closing out the quarter with a shipment of 857 GenDrive units to North American material handling customers. We were able to recognize 835 units in our revenue for the quarter. The remainder will be recognized in the fourth quarter. Included in this group of customers were several automotive manufacturers like DW, Mercedes-Benz and BMW who use our GenDrive fuel cells in the lift trucks that support their vehicle assembly operations. These vehicle manufacturers appreciate the fact the hydrogen fuel cells are clean, provide safe work environment and have a highly predictable and constant performance. This trust and the dependability of their GenDrive power lift trucks for delivering heavy containers are crucial auto parts to vehicle assembly lines.
For the fourth quarter of 2014, we anticipate shipments and 900 to 1000 GenDrive units and full year revenue between $70 million to $75 million. Our initial projections for the ReliOn business and program delays have resulted in a slight reduction in our revenue projections.
Supply chain diversification remains important to Plug Power's insurance that our customer demands will always be met with quality products. Most recently, Plug Power signed a nonexclusive agreement with Ballard Power Systems for fuel-cell specs to use in our GenDrive systems. The agreement provides favorable pricing with Plug Power with the ability for us to achieve additional reductions in the future. Through this new agreement in place until the end of 2017, Plug Power secured a stock supplier as we fulfill customer orders and close additional significant sales opportunities.
Our relationship with Ballard dates back to 2008 and they will continue to be a key partner for Plug Power. I would like to complement Ballard's CEO, Randy MacEwen, as we jointly develop plans for the future. Both parties are committed to enhancing the relationship and we have already seen Ballard provide additional resources to support improved cost and reliability roadmap for Plug Power stacks.
Please let me reiterate the importance of supply chain diversification Plug Power. Ballard is an important supplier of Plug Power's dedicated to its own stack development and it's immersed in our own air cool and liquid cool stack programs for our GenDrive product suites. The Company remains on track for introducing our stacks based on ReliOn technology for the Class 3 GenDrive products. This has been met through work completed with leading membrane electrode assembly providers to develop a stack with superior performance that still allows for less physical area enabling a lower cost.
During the third quarter, the stack team has been aggressively pursuing integration into our products. We verified the product at customer sites, established manufacturing and developed an enhanced supply chain for the major components. Plug Power will be launching its first Class 3 GenDrive units with the Plug Power air cool stack in the fourth quarter of this year. The liquid cool stack is intended for our GenDrive Class 1 and 2 products. To date, the Plug Power and HyPulsion stack development team have evaluated MEAs from key membrane suppliers like 3M and others and have selected finalists to use in our own designs.
Additionally, simulations have been completed to determine plate active area and the size of the stack needed for our products. During this quarter, the stack design was tested in France and is currently being tested in Latham, New York where we are seeing favorable results. We remain on schedule to release this product in the fourth quarter of 2015.
During the third quarter, Plug Power also worked on construction and deployment of GenFuel hydrogen infrastructure at several sites. This includes Kroger, Volkswagen and Walmart. The GenFuel infrastructure is quite comprehensive covering installation of multiple components beginning with an outdoor liquid hydrogen stack and ending with indoor hydrogen fuel and dispensers. With GenFuel, our customers can integrate this system with just one business partner. Plug Power, it makes the process easy because the customers know we will bring in our professional installation specialists to manage the entire project from start to finish.
It provides a huge benefit for our customers GenDrive-based fuel cell programs because there is no need to disrupt operations as they achieve improved operational efficiencies and cost savings. In the coming weeks we will see installation completion of the GenFuel system at Memphis Airport. This GenFuel infrastructure deployment includes a standard hydrogen storage tank but most importantly it's Plug Power's first outdoor GenFuel hydrogen dispensers will be deployed. And this is for a fleet of 15 airport (inaudible) powered by Plug Power fuel cells.
The outdoor dispenser varies a bit from the indoor because it provides all weather protection where at airports are harsh elements such as rain, snow, direct sunlight, which will be impacting our fueling station.
This is an exciting project for Plug Power because it represents the first deployment of GenDrive units that have been specifically designed and developed by Plug Power to operate in outdoor environments to support ground support equipment. We expect that the upcoming trial at Memphis Airport will lead to expansion of Plug Power products into the GSE market. That is the ground support equipment market. So we will continue to keep everyone updated on our progress there.
Last week we also announced the signing of a long-term agreement with Praxair, to supply the liquid hydrogen for our GenFuel customers. This agreement strengthens Plug Power's GenFuel hydrogen offering and help our customers attain cost efficiency and environmental sustainability. Praxair is one of the largest industrial hydrogen companies and it's the largest liquid producer in North America. In anticipation of its own growth, Praxair recently announced it was building a steam methane reformer at its liquid hydrogen plant in Niagara Falls which when completed in 2015 will increase Praxair liquid hydrogen production capacity by up to 50%.
I'd like to discuss -- I would like to transition to a discussion of third-quarter bookings for our GenDrive GenFuel and GenCare product offerings.
During the third quarter 2014, Plug Power brought in $25.6 million in bookings from customers like Kroger, Walmart, Newark Farmers Market, Mercedes-Benz, Coke and BMW. (inaudible) during the quarter, Plug Power saw increase in new customer interest. We hosted eight new prospective customer tours to existing GenDrive customers' facilities as part of their valuation process and new technology. And just to kind of divert a little, I think it is actually one of our main advantages. We take customers to site new potential customers to site and the old customer sell our products for us.
We've executed trials also with some of these customers that also stimulate interest in both the auto, retail and food sector. Throughout 2014, Plug has profitably scaled it sales organization to support increased customer demand. We have tripled our sales force in North America and they are hitting the ground running.
Plug Power has seen sales success out of the Spokane, Washington office with our stationary power fuel cell business. This occurred this week where Plug Power has agreed to terms with a major US provider on a multi-contract deal -- year deal for Plug Power's ReliOn integrated fuel cell solutions and hydrogen services with the potential value for more than over $20 million over the five-year life of the program. And just recently as many of you know, Plug Power has realigned our brands to find ReliOn as Plug Power's stationary fuel cell system brand.
Previously mentioned, our gross margins for the quarter were slightly lower than anticipated. Product margins for GenDrive were 12% for the third quarter. [They came] the positive gross margin that was achieved in the second quarter, products gross margins were expected to be in the mid-teens and missed for the following reason. We had some additional part expediting in (inaudible) which we experienced as we launched our new Class 2 and 3 models. In addition, we had some challenges with implementation in cost reduce injected molded parts, required us temporarily to refer to higher cost machine parts.
The continual production ramp resulted in higher labor costs with temporary labor expansion and new employee trainings. We expect product gross margins to increase in the fourth quarter and throughout most of -- throughout 2015 due to many of the cost reduction opportunities in process and plans for implementation. Throughout 2015, we expect those margins will expand by year's end to 25% gross margins.
Service margins were stable and consistent with the prior quarter. During the quarter, we increased our investment in key areas of the service business to accelerate future margin improvement. These investments included dedicated personnel focused on improving high-power stack reliability. The primary reason it really is the primary cost driver in our service business. The team is making an impact with some reliability improvements currently in the initial field tests.
In addition, we are making additional investments in fleet management tools to drive improved efficiency and cost reduction. We expect service margin to continue their positive trend. Field reliability is a key driver and the business has achieved a 32% reduction in breakdowns from the third quarter of 2013 while maintaining overall fleet time up time of 97% or greater during the period.
New Class 2 and Class 3 models launched in the first half of 2014 are demonstrating significant greater field reliability than prior generation products. Fleet composition is also changing rapidly as a result of our sales growth and this will have a positive effect on field reliability and labor costs. Today we have over 5000 GenDrive units under GenCare service management. A percentage of new models which represent our most reliable systems is increasing due to sales growth while older early generation legacy models are beginning to retire as customers purchase new material handling equipment and refresh their GenDrive fleet.
These legacy models represent less reliable systems coupled with a high replacement part cost due to component and parts obsolescence.
Increasing unit volume within a local geographical area also has a positive impact on labor costs and we are seeing this as more and more sites are being clustered in area. We expect for all of these factors to allow our service operating margins to be break even by the end of 2015.
Our successful launch of our GenKey product line continued in the third quarter with delivery and start-up of an additional three turnkey sites. Through this launch process, we found opportunities to optimize cost reduction and standardize our GenFuel hydrogen infrastructure offering as we go forward. We did encounter some cost overruns in the quarter that are coming when introducing a new product. These included a cost such as expediting fees to meet installation deadlines, negotiate supplier discounts to not hit in the quarter as rapidly as we hoped and some variability in local construction costs.
We are in the process -- we are really transitioning our GenDrive hydrogen fuel-cell offering from a new design to a standard product.
Though these items that we are working through are challenging, we have a clear roadmap to increase our revenue and our [plans] and our gross margins during the coming quarters.
We have repeatedly stated our hydrogen business presents a terrific opportunity for Plug Power to grow revenue and enhance gross margins. I think this is important for everyone to understand and under one year, Plug Power has deployed GenFuel sites to product sites and they are commissioning another five sites as we speak. We believe no other company in the world has successfully installed 10 sites in a single year and these are sites that are used not by customers like a futuristic hydrogen gas station. Success has been demonstrated high throughput facilities, our customers are using six tons of hydrogen daily.
During the quarter, Plug has taken some purposeful steps to being the worldwide leader as this market develops. We remain disciplined and focused on our approach in order to [come] up with the right hydrogen solutions for the market.
The first step of this evolution was at (inaudible). We built our own large-scale hydrogen system infrastructure for manufacturing and distribution centers. This has been completed and proven at customer sites across North America, constantly evolving design of our current infrastructure products increased performance and reliability and to reduce costs and complexity which will lead to a broader set of customers and circumstances where the product can be deployed.
We also as you know developed a source of hydrogen gas with Praxair. We are evolving our roadmap for hydrogen and we have a good deal of work going on on infrastructure development to support smaller sites using more gaseous hydrogen which will reduce the overall infrastructure cost and allow us to move in other areas.
We have also, as we talked before, had a great deal of focus on hydrogen distribution and working through methodologies in which we can use the hydrogen storage systems that we had in place at sites like Walmart and be able to distribute that hydrogen to stores and other smaller sites.
And we also have been spending -- and I've not been hasty in spending a great deal of time on hydrogen generation. We see hydrogen generation as both a margin as well as a revenue opportunity for Plug.
Plug Power has looked at reformers for customers, looked at reformers as we have discussed before. We have a number of discussions going on looking at the options of building a larger scale hydrogen plant with an industrial player.
The roadmap is in progress with a focus on many different elements. Some items that we will do ourselves, some we will do with partners and others where we may be -- there may be a potential for acquisition. Making hydrogen simpler for customers is crucial for the future growth of the fuel-cell industry.
I now like to call -- turn the call over to Dave Waldek to provide our third-quarter financial results.
Dave Waldek - CFO
Thank you, Andy, and good morning, everyone. Before I jump into the details of the third-quarter numbers, I will first provide a few financial highlights.
Our cash balance at the end of September was $156.5 million. Additionally right after the quarter ended, we received a $5 million customer payment which had been expected to be received prior to the end of the quarter. As of September 30, our working capital was $177.6 million compared to our working capital at December 31, 2013 of $5 million. During the third quarter of 2014, we shipped out 857 GenDrive units compared to 155 units during the first quarter of 2014.
As of September 30, our backlog was comprised of 2534 unit orders with a value of $35.7 million. Those backlog numbers are GenDrive units only and don't include orders for service hydrogen infrastructure and hydrogen molecule delivery.
Total product and service revenue for the quarter was $19.5 million compared to $4.2 million for the third quarter of 2013.
Breaking out the revenue, product revenue for the third quarter was $12.6 million with a gross margin of 12%, an improvement compared to product revenue of $2.5 million at a negative 54% gross margin for the third quarter of 2013. Service revenue for the third quarter was $6.9 million with a gross margin of negative 33% compared to a service revenue of $1.6 million at a negative 139% gross margin for the third quarter of 2013.
Research and development contract revenue for the quarter was $371,000 compared to $461,000 during the third quarter of 2013. In our operating expense categories, selling, general and administrative expenses were $5 million for the quarter compared to $2.8 million in the third quarter of 2013. The increase in SG&A primarily relates to the acquisition of ReliOn, the expansion of our sales force, and an additional $500,000 and non-cash stock compensation cost.
Research and development expense for the quarter was $1.6 million compared to $769,000 during the third quarter of 2013. The increase in R&D primarily relates to the acquisition of ReliOn and internal stack development costs.
Included in the quarter was also a nonrecurring charge of $2.4 million related to litigation dating back to 2008 with Soroof Trading Development Company.
Net loss for the third quarter of 2014 was $9.4 million or $0.06 per share on a basic and diluted basis. Excluding the $2.4 million litigation accrual net loss for the third quarter of 2014, would have been $7 million or $0.04 a share. Net loss for the third quarter of 2013 was $15.9 million or $0.19 per share on a basic and diluted basis.
The net loss for the third quarter of 2013 included an $8.2 million non-operating charge related to the change in fair value of common stock warrants. Excluding this item adjusted net loss for the third quarter of 2013 was $7.7 million or $0.09 per share.
EBITDAS loss for the third quarter including the $2.4 million legal accrual was $8.4 million and this compares to an EBITDAS loss of $6.4 million in the third quarter of 2013.
Please reference the financial tables in the press release for a reconciliation of EBITDAS to operating loss and net loss to adjusted net loss.
Weighted average shares outstanding for the quarter were $169.6 million on a basic and diluted basis. Net cash used in operating activities for the quarter was $11.1 million and as I mentioned earlier, the Company also received an anticipated $5 million customer payment in the days immediately following the end of the quarter.
I will now turn the call back over to Andy.
Andy Marsh - President and CEO
Well thank you. We would like to open the line for questions at the moment.
Operator
(Operator Instructions). Matt Koranda, ROTH Capital.
Matt Koranda - Analyst
So product revenues were $12.6 million for the quarter. Can you just remind us how much of that was for GenFuel infrastructure during the quarter and were there any significant revenues from ReliOn during Q3?
Andy Marsh - President and CEO
So, Matt, I will let Dave take that because the hydrogen infrastructure I believe Dave is in your service numbers, correct?
Dave Waldek - CFO
That is correct, yes.
Andy Marsh - President and CEO
Okay, so, Matt, that was primarily GenDrive units. There may have been $300,000 or $400,000 of ReliOn product revenue in that.
Matt Koranda - Analyst
Okay.
Andy Marsh - President and CEO
I think what is interesting in ReliOn, we expect that when we purchase a company that we would do about $4 million to $5 million with AT&T this year. And after AT&T's DIRECTV sales, like I think many companies have experienced, we saw that revenue stream disappear.
On the positive side I think that today we announced a deal that we were able to close which will be $20 million over a four- to five-year period which is a nice start for North American company. We have a couple other items which are growing. I never bought ReliOn to generate revenue for them. I bought it for fuel-cell stacks and we're beginning to see some revenue opportunity there.
Matt Koranda - Analyst
Okay, that is helpful. So what I back into here though is about a $15,000 per unit ASP during the quarter. Could you just talk about what was kind of driving the lower blended ASPs? I mean typically I think you guys are more in the what 18,000 to 20,000 range. Could you talk about what drove that?
Andy Marsh - President and CEO
Yes. If you go and I think probably 80% of our shipments, Matt, were to food distribution companies. And there you have a much greater number of Class 3 products. And I think that drove a good deal of that. So most of the units were for Kroger and most -- and to Walmart were large users this quarter. And that actually drove the higher numbers. I mean just to give you a feel, the 22 units we weren't able to count went to a manufacturing customer and those 22 units had over $600 million in revenue we had to take off the books.
Matt Koranda - Analyst
Okay, that is helpful. Are you $6 million in revenue is that what you meant?
Andy Marsh - President and CEO
No, $600,000 revenue for those (multiple speakers)
Matt Koranda - Analyst
600,000, okay.
Andy Marsh - President and CEO
I wish 6 million, Matt, but $600,000.
Matt Koranda - Analyst
Okay, all right that is helpful then. And then in terms of service gross margins, I know they are flat sequentially here but what needs to happen operationally to get you to breakeven next year?
And then I believe you said you were targeting on the last call about 15% to 20% in service gross margins by the end of next year. Am I hearing correctly you said are you targeting breakeven now? Is that now the target for next year?
Andy Marsh - President and CEO
We are targeting operating income of zero by the end of next year, Matt. And since the service business is fairly highly loaded up, there is very low overhead there. So I would think gross margins are more probably in the 10% region.
Biggest problem we have had, Matt, is -- and I think I referred to it on the call is that failures of -- the failures of liquid cooled stacks, some of those issues were Plug issues quite honestly and some of those issues are Ballard issues. And we have worked through many of the issues. I still see a few lingering problems and I think that when we look at the high-power stack, it is really the difference between a business that is stable -- stable and profitable next year early versus now. It is a large percentage of our cost.
Matt Koranda - Analyst
Okay, that makes sense. And then speaking of --.
Andy Marsh - President and CEO
Let me say though -- as I mentioned during the call, Ballard has been very helpful over the past month, month and a half trying to get their hands around their portion of the issues.
Matt Koranda - Analyst
Okay, that is helpful. So maybe touching on that and just the diversification of supply chain. Could you talk about -- I mean you talked about the integration of ReliOn during the prepared remarks. But longer-term what do you think we can anticipate as a reasonable mix between the Ballard stacks and maybe the ReliOn stacks maybe if you could touch on what the mix could be next year in 2015 and then longer-term what you anticipate the mix would be?
Andy Marsh - President and CEO
I think so much of it depends on performance and cost. If Ballard provides me the best overall solution, their percent and share the market will be higher and that is the message we have talked to them about. And so I think probably next year that I wouldn't be surprised that by year end up to half the air cooled stacks could be coming from Plug, could be greater, could be smaller.
What I really want is supplier diversification, better performance and lower cost and we will make those decisions quarterly as the products roll out.
I also need choice. And the reason we have developed our own stack is that we needed alternative for all our components as the volumes grow and the business becomes stronger. And that was a large driver in our diversification efforts.
Matt Koranda - Analyst
Okay, that makes sense.
Andy Marsh - President and CEO
On the liquid cool side, Matt, there will be very little Plug stacks. As I mentioned it will be late third-quarter early fourth quarter before we are launching the liquid cool stack.
Matt Koranda - Analyst
Okay, great, that's fair and that is it for me. I will jump back in queue.
Operator
Jeff Osborne, Cowen and Company.
Jeff Osborne - Analyst
Just wanted to -- I might have missed this but are you reaffirming the $150 million in bookings that you talked about in the press release on October 10? I didn't hear you say that number today?
Andy Marsh - President and CEO
Teal, why don't you throw the last slide up. Yes I am, Matt -- yes I am, Jeff.
Jeff Osborne - Analyst
Okay, perfect. I just wanted to double check there. And then can you talk about on the backlog that you reported what the mix is of Class 3 versus 1 and 2 there? Is that still skewed heavily, 70%, 80% towards the Class 3? I am just trying to think about (multiple speakers)
Andy Marsh - President and CEO
Good question. I would say -- I would say two-thirds Class 3, Jeff.
Jeff Osborne - Analyst
Okay. And then obviously you have had a pretty significant ramp in headcount on the sales side and a bit on the R&D side. I am just trying to get a sense of kind of the cadence of OpEx in the fourth quarter but more importantly as we look out to 2015, are you still intending to hire quite a few more or has everybody been hired and now it is really around the execution of the new sales force?
Andy Marsh - President and CEO
Yes, I think that is a good question. I think, Jeff, I think domestically -- I do not see a huge growth in any US-based operations. So I think we are fairly set. There could be plus or minus -- could be plus $500,000 to $1 million in the States. We have built out the financial organization, we filled out the sales team, we -- the R&D team -- the ReliOn R&D team, we acquired, we're really pleased with. There is I think -- there probably is additional -- I think you will see us talk about and we're going to have a January update call for year end and for projections for next year. I think you will see some expense growth in Europe.
Jeff Osborne - Analyst
A couple million dollars seem reasonable there. I'm just trying to get a sense of what the magnitude --?
Andy Marsh - President and CEO
I think -- that is a good question. I think that -- I think it could be in the $2 million to $3 million range. It depends how our -- it probably depends how much [co-control] we take over HyPulsion in the coming year.
Jeff Osborne - Analyst
Understand. Last two questions for me is I know on the last call, Andy, we talked about your hydrogen strategy and the evolution there. It sounds like you have done a lot more work and obviously the Praxair arrangement is a definite positive. But as you look at either acquiring or building out through partners your own development efforts, I think in the last call we talked about a kind of $20 million to $40 million expense to do that. Is that still as you have done more work, is that still a reasonable assessment of what the cost would be or have things trended a bit higher?
Andy Marsh - President and CEO
I think that is a fairly -- that is a reasonable expense, Jeff.
Jeff Osborne - Analyst
Okay --. The last question I had (multiple speakers)
Andy Marsh - President and CEO
It is just to be fair to you, Jeff, look we are spending a good deal of time more on hydrogen. But as you can see, we -- the steps we have taken to date have been more partner oriented. I think in anything we do especially in the hydrogen generation side it will be with somebody who is an expert in the area who can help us.
Jeff Osborne - Analyst
Good to hear. The last question, Andy, I had was just on the $20 million multi-year deal with the North American Company. I assume that is on the telecom services side but can you just talk about the scope of that when it would start and perhaps name the customer if you are allowed to?
Andy Marsh - President and CEO
Oh, Jeff, I would name the customer if I could have. We are working through the press release. I think you may see it is more on the utility side.
Jeff Osborne - Analyst
Okay, thank you.
Andy Marsh - President and CEO
As you know, utilities has some sophisticated telecommunication networks associated with them.
Jeff Osborne - Analyst
Excellent, thank you.
Operator
(Operator Instructions). Aditya Satghare, FBR Capital Markets.
Ben Tainter - Analyst
Hi, guys, this is actually Ben Tainter on for Aditya today. So I had a couple of questions. First, I know that you said you reiterated your sort of booking start up for the year of $150 million. But how confident are you in being able to meet that bookings target? And then sort of in line with that question, do you see any changes in the customer base going forward into 2015?
Andy Marsh - President and CEO
I think the answer is the confidence levels for -- if you go back and look at the notes we are exactly where we said we felt we would be on this call and we booked more since. I think that from a customer take point of view as we have increased the sales force and quite honestly as the Walmart deals become more widely known not only in the US but globally, we have had a lot more activity.
I think over the past few months alone we have taken eight customers who have asked us to take them to Walmart facilities, to BMW facilities, to VW facilities who are actively engaged in discussions with us. So we are -- we see a great deal more customer interest and I think next year to be successful, we will need about 20% new customer take as far as the revenue numbers go. But overall, we are seeing a great deal more interest.
I had a call from companies in places like Australia, Ghana, Singapore, elsewhere that saw what Walmart was doing and even much of what is going on in Europe, that Walmart deal has actually generated a great deal of interest with many, many customers who we had trouble getting them to open the door initially.
Ben Tainter - Analyst
Okay, thanks. That is very helpful. And then sort of a follow up. On the ReliOn product, I know you recently talked about ReliOn is going to be Plug Power stationary product for the backup power and grid support markets. Could you maybe elaborate if you are going to be applying a GenKey type solution for that product? And then sort of how you see that side of the business growing going forward?
Andy Marsh - President and CEO
So I think what you -- what we did with the one customer was we actually partnered with a hydrogen distribution provider to provide a turnkey solution for those customers. So backup power, the big issue is how do you bring hydrogen to the sites? And we were able to construct a deal and develop a partnership to allow the customer just to turn it all over to us and we worked it with a partner.
We had the assets to help deliver the products. And I think that is the key. Be it back up power, so quite honestly there is other challenges in backup power, I have always been quite honest about that. But you got -- it is a new fuel, it's a new logistic model, new technology, you have to make it easy for customers to change and we are trying to use the same philosophy in backup power.
Ben Tainter - Analyst
Okay, thanks. Very helpful. I will turn it back.
Operator
Thank you. Ladies and gentlemen, at this time I would like to turn the floor back to Andy Marsh for closing comments.
Andy Marsh - President and CEO
I would like to thank everyone for joining the call today. We are going to book over $150 million in revenue this year as I talked to Jeff about. We are going to do revenue of $70 million to $75 million, which is almost a threefold increase from last year. And I think when you listened to Dave talk about the operation improvements, product margins are positive. We are deploying hydrogen infrastructure, we are looking to become a powerhouse in supporting customers with hydrogen not only here in North America but around the world.
And finally, I know it is important that we continue this dialogue in communication. I am excited that Paul is joining us and we have been building out a financial team for him and an organization he can take over running, and he will be on board before the first of December and on mid-January we want to have an update call with everyone who is on the line today to discuss not only our performance in 2014 but to go in much greater detail in 2015.
So thank you once more for taking the time today and joining the call.
Operator
Thank you. Ladies and gentlemen, this concludes today's conference. You may disconnect your lines at this time. Thank you all for your participation.