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Operator
Thank you for joining Packaging Corporation of America's First Quarter 2021 Earnings Results Conference Call. Your host today will be Mark Kowlzan, Chairman and Chief Executive Officer of PCA. (Operator Instructions)
I will now turn the conference call over to Mr. Kowlzan. Please proceed when you're ready.
Mark W. Kowlzan - Chairman of the Board & CEO
Thank you. Good morning, and again, I appreciate everybody participating today in Packaging Corporation of America's First Quarter 2021 Earnings Release Conference Call. I'm Mark Kowlzan, Chairman and CEO of PCA, and with me on the call today is Tom Hassfurther, Executive Vice President, who runs our Packaging business; and Bob Mundy, our Chief Financial Officer.
I'll begin the call with an overview of our first quarter results and then turn the call over to Tom and Bob, who will provide additional details. I'll then wrap things up, and then we'll be glad to take questions.
Yesterday, we reported first quarter net income of $167 million, or $1.75 per share. First quarter net income included special items expenses of $0.02 per share related to closure costs for certain corrugated products facilities and specific costs related to discontinuing paper operations associated with the previously announced conversion of the No. 3 machine at our Jackson, Alabama mill to linerboard.
Excluding the special items, first quarter 2021 net income was $169 million, or $1.77 per share, compared to the first quarter 2020 net income of $143 million, or $1.50 per share. First quarter net sales were $1.8 billion in 2021 and $1.7 billion in 2020. Total company EBITDA for the first quarter, excluding special items, was $342 million in 2021 and $311 million in 2020.
Details of the special items for both the first quarter of 2021 and 2020 were included in the schedules that accompanied our earnings press release. Excluding the special items, the $0.27 per share increase in first quarter 2021 earnings compared to the first quarter of 2020 was driven primarily by higher volume $0.45 and prices and mix, $0.31 in the Packaging segment and lower annual outage expenses for $0.12. These items were partially offset by lower volume, $0.28 and prices and mix $0.03 in our Paper segment.
Operating costs were $0.15 per share higher, primarily due to inflation-related increases, particularly in the areas of labor and benefits expenses, fiber costs and energy. We also had inflation related increases in our converting costs, which were $0.02 per share higher.
For the last three quarters, freight and logistics costs have risen and were $0.12 per share higher in the first quarter compared to last year. Significant increases in fuel costs, tight truck supply and a higher mix of spot pricing to keep up with box demand are the primary drivers. And in the first quarter, we had the issues brought on by the winter storms as well. We also had other expenses of $0.01 per share.
Looking at the Packaging business, EBITDA, excluding special items in the first quarter of 2021 of $352 million with sales of $1.6 billion, resulted in a margin of 22% versus last year's EBITDA of $290 million and sales of $1.5 billion, or a 20% margin. Demand in the Packaging segment remained very strong as sales volume in both our containerboard mills and our corrugated products plants set or matched all-time quarterly records.
Although we were able to replenish some inventory during the quarter by utilizing the Jackson, Alabama mill for additional containerboard production, we again ended the period with inventory levels lower than planned and at record lows from a weeks of supply standpoint due to stronger than expected demand.
Our mills and box plants displayed outstanding management of their operations to meet customer commitments in spite of several weather-related events that impacted their operations, created raw material availability issues and presented both inbound and outbound freight and logistics challenges. In addition, our facilities continued to deliver on numerous cost reduction initiatives, efficiency improvements and capital projects, and bringing the benefits of those efforts to the bottom line.
We also recently completed two high-return strategic projects that we've mentioned to you before, the OCC project at our Wallula Mill and the boiler project at our Filer mill. The tremendous effort our employees put into these initiatives and projects help us minimize some of the cost inflation we see every year and especially now with what we're seeing in the areas I mentioned previously.
I'll now turn it over to Tom, who will provide more details on containerboard sales in our corrugated business.
Thomas A. Hassfurther - EVP of Corrugated Products
Thank you, Mark. As Mark mentioned, corrugated products and containerboard demand were very strong during the quarter. Total volume in our corrugated products plants was up 6.6% versus last year and equaled the all-time record for total box shipments that we just set in the fourth quarter of 2020.
Shipments per day were up 8.3% over last year, which set a new first quarter record for us. Strong domestic demand drove outside sales volume of containerboard 13% above last year's first quarter.
Domestic containerboard and corrugated products prices and mix together were $0.26 per share above the first quarter of 2020 and up $0.52 per share compared to the fourth quarter of 2020 as we continue to implement our November 2020 announced price increases during the quarter, and we began the implementation of our announced March increase.
Export containerboard prices were up $0.05 per share versus last year's first quarter and up $0.04 per share compared to the fourth quarter of 2020.
I'll now turn it back to Mark.
Mark W. Kowlzan - Chairman of the Board & CEO
Thanks, Tom. Looking at our Paper segment, EBITDA, excluding special items in the first quarter, was $16 million with sales of $165 million, or a 10% margin, compared to first quarter 2020 EBITDA of $42 million and sales of $217 million, or 19% margin.
As expected, sales volume was about 22% below last year as we ran only one machine at the Jackson, Alabama mill this quarter versus both machines running in the first quarter of 2020. First quarter paper prices and mix were almost 3% below last year, however, prices began to move higher in the latter part of the quarter resulting from the announced paper price increases and averaged 1% higher than fourth quarter 2020 average prices.
Industry conditions in the uncoated free sheet market continue to be challenged due to the nationwide responses to help control the spread of the pandemic. However, with the actions we've taken in our Paper segment to match supply with our customers' demand and moving production on the No. 3 machine at our Jackson, Alabama mill from paper to linerboard, we have not only avoided the significant cost issues associated with extended paper market downtime, but we have also enhanced our capabilities as well as the profitability in our Packaging segment.
Going forward, we will continue to assess our outlook for paper demand and the optimal inventory levels, and we will run our paper system accordingly.
I'll now turn it over to Bob.
Robert P. Mundy - Executive VP & CFO
Thanks, Mark. For the first quarter, we generated cash from operations of $192 million and free cash flow of $107 million. The primary uses of cash during the quarter included capital expenditures of $85 million and common stock dividends of $95 million. We ended the quarter with $983 million of cash on hand or $1.1 billion, including marketable securities. Our liquidity at March 31 was $1.5 billion.
I want to update you on our full year guidance for a couple of items that we provided on last quarter's call. Current plans and scope of work for the scheduled maintenance outages at our containerboard mills has changed and the new total company estimated cost impact for the year is $0.97 per share. The actual impact in the first quarter was $0.10 per share and the revised estimated impact by quarter for the remainder of the year is now $0.30 per share in the second quarter, $0.16 in the third and $0.41 per share in the fourth quarter.
Also, our capital spending estimate for the year has changed to a range of $650 million to $675 million as we have now announced our plans for the conversion of the No. 3 paper machine at our Jackson mill to linerboard.
I'll now turn it back over to Mark.
Mark W. Kowlzan - Chairman of the Board & CEO
Thanks, Bob. Regarding the conversion of the No. 3 machine at Jackson, Alabama, our current plans are to continue running the machine on linerboard as demand warrants in a manner similar as to how we ran in the first quarter until the scheduled first phase outage is taken in the second quarter of 2022.
The converted machine is expected to operate at an initial production rate of approximately 75% of its new capacity. The second phase outage work is planned for mid-2023 with the machine reaching its run rate capacity of 2,000 tons per day by the end of 2023. This phased conversion over the next few years will provide much needed internal linerboard supply. This gives us a runway for maintaining an optimal integration level and enables us to further optimize and enhance our current mill capacity and box plant operations.
We're committed to being fully integrated, and we have a track record of ramping up production from machine conversions according to our customers' demand requirements. We will continue to serve our paper customers with the No. 1 paper machine at Jackson, Alabama, and both machines at our International Falls, Minnesota mill, which is capable of producing all of Jackson's paper grades.
Looking ahead, as we move from the first and into the second quarter, in our Packaging segment, we expect demand to remain strong. And we will continue implementing our previously announced paper price increases.
We also expect export prices to move higher. In the Paper segment, we expect volumes to be fairly flat with higher average prices and mix as we continue the rollout of our recently announced paper price increases. The second quarter will be our busiest of the year for planned annual outages in our Packaging segment with work scheduled at four of our mills. Outage expenses are estimated to be approximately $0.20 per share higher compared to the first quarter. We also anticipate continued inflation with freight and logistics expenses as well as most of our operating and conversion costs. However, energy costs should improve as we move into seasonally milder weather.
With that, we'd be happy to entertain any questions, but I must remind you that some of the statements we've made on the call constituted forward-looking statements. The statements were based on current estimates, expectations and projections of the company and involve inherent risks and uncertainties, including the direction of the economy, and those identified as risk factors in our annual report on Form 10-K on file with the SEC. Actual results could differ materially from those expressed in these forward-looking statements.
And with that, Regina, I'd like to open up the call to questions, please.
Operator
(Operator Instructions) Your first question will come from the line of George Staphos with Bank of America.
George Leon Staphos - MD and Co-Sector Head in Equity Research
Congratulation on the progress, guys. I guess the first question that I had, given that you're running really tight, at least, in terms of your prepared remarks in terms of managing your customer requests, the freight and logistics issues domestically that we're seeing. I realize you have customers internationally and they are long-term relationships, but why the increase in export sales in the quarter? Why not try to keep some of those tons domestically if, in fact, that's where you need them? And then I have a couple of follow-ons.
Thomas A. Hassfurther - EVP of Corrugated Products
George, this is Tom. I'll just answer that real quickly. We had a number of export commitments that had to take -- that were running over from the previous year that we had to take care of in the first quarter to maintain our relationships. And so we just had to get that taken care of. And we knew full well that we'd also be able to supply our box plants, although with a very tight inventory.
George Leon Staphos - MD and Co-Sector Head in Equity Research
Okay. I appreciate that. Second question I had, if you can just give us the normal rundown, Tom, perhaps that you would give us on bookings and billings early in the quarter? And are you seeing any signs at all of customers trying to conserve on corrugated, given the market that you've seen or if anything, given this -- the growth that we've been seeing, are you seeing new applications beyond e-commerce for corrugated? So kind of a couple part question there.
Thomas A. Hassfurther - EVP of Corrugated Products
Okay. Good questions, George. First of all, through 14 days, our bookings were up 16% versus a year ago. So obviously, the volume remains very robust and we're obviously very pleased with those kind of numbers and the trend that has just continued right -- coming right out of the fourth quarter of last year and continued into this year.
There's no way customers can, in essence, hoard or order ahead or anything like that with the demand we're having right now. And a lot of our customers report business conditions as good as what we're talking about, and they're just trying to keep their head above water. And we obviously are keeping them supplied with boxes.
George Leon Staphos - MD and Co-Sector Head in Equity Research
Okay. I was really more getting at the point if customers are trying to conserve it, it sounds like right now, they're just living hand to mouth and they'll worry about that or for that matter, the growth outlook once they can kind of catch-up.
My last question, I know it's something you might not want to talk too much live mic on. But qualitatively, if we look at where a first quartile and a fourth quartile machine might be in containerboard, would it be unduly penalizing to estimate that maybe right now, Jackson is costing you, I don't know, $10 million a quarter just because of where it is on the cost curve right now, relative to where it will be at some point in the quarter?
Mark W. Kowlzan - Chairman of the Board & CEO
Yes. I think everyone could understand that without the capital investment, we are running probably in that high third, low fourth quartile cost portion of the curve. The beauty of it is though it's very productive, very efficient in providing us the critical tons we need to run the box system.
We've also, in the last 4 months, we've taken considerable cost out as we've learned more about the machine, but the machine has proven to be quite an extremely efficient machine. But the -- someone might think about the capital spending that we are undertaking as we speak that will go through next year and the year after. It's not only the incremental productivity that we'll capture with the capital spending, but it's the significant cost reduction that we'll see over the next 2 years coming out of that facility.
So we have an elegant plan in place. And right now, even though the costs are higher, as one would expect, the tons are extremely valuable to our system.
Operator
Your next question comes from the line of Mark Wilde with Bank of Montreal.
Mark William Wilde - Senior Analyst
Congratulations on a very good quarter. Mark, I wanted to -- the mill volume was just incredible here in the first quarter. You did about 1.2 million tons. And your listed capacity in the K is 4.3 a year. So factoring in Jackson, I wondered if you can just help reconcile that and is this at all sustainable over time?
Mark W. Kowlzan - Chairman of the Board & CEO
No one asked us in January what we really produced in Jackson in the fourth quarter. But if you think about what we are producing and what we produced in the fourth quarter and what we produced in the first quarter, the Jackson No. 3 machine on a run rate and looking at its grade mix is producing a little over 100,000 tons a quarter. It's in that range.
And so on an annualized basis, it's providing an incremental 400-plus thousand tons a year to the run rate and part of the reason, again, if you think about the filings, we did not have the machine listed as a true linerboard machine. So it's still -- we still considered it a paper machine, providing us with some much-needed linerboard right now.
Fast forward, to help you with your math, if you assume the 4.3 million plus the 400,000 tons, you get pretty close to your number. The other factor that we'll give you a little understanding on is the project I mentioned on the call just a few minutes ago, the Wallula OCC project, not only was that going to be a fiber flexibility opportunity for the Wallula mill, but anybody that understands fiber physics, recycled fibers of any kind drain and dry much more easily than virgin fiber.
And so by mixing now the OCC in with our virgin craft fiber at the Wallula mill, we're seeing, as we expected, much higher speeds on the machines, and in particular, the No. 3 machine. The drainage, pressing, drying is far superior than it was before. And so starting in February, when we started the OCC plant up, we've been averaging close to 100 tons a day more production on that machine. And so that's another piece of the incremental first quarter tons that was built in. And that you'll see for the rest of the year also. So that really help -- go ahead.
Mark William Wilde - Senior Analyst
Yes. That's good. I was just going to say, I think when you first converted Wallula, you were talking about 400,000 tons there, but the potential to get it to 500 or 550. Where would that machine be right now taking into account the OCC mix?
Mark W. Kowlzan - Chairman of the Board & CEO
Well, the whole mill, because don't forget the No. 2 machine is sitting there making medium. We had talked all along that, that mill had the opportunity to get close to that 600,000 ton annualized run rate for both machines and where they are essentially right now.
Mark William Wilde - Senior Analyst
Okay. All right. That's helpful. And just secondly, Mark, is there any way to help us think about the impact of this adverse weather in the first quarter? I would have expected that, that would have caused issues perhaps down in DeRidder and maybe kind of across your converting business?
Mark W. Kowlzan - Chairman of the Board & CEO
Let me -- I'm want to say a few things, and then Tom and Bob can add to that. We were very fortunate that we were not as severely impacted as some competitors.
The DeRidder Mill was able to run through this. We had transportation, logistics problems, trying to move raw materials in and finished goods out. We had the bigger impact in the Texas region, in the Dallas Metroplex area with our box plants. We had some of the box plants, obviously down.
Tom, do you want to add a little color to the 2-week period when we had a lot of severe weather?
Thomas A. Hassfurther - EVP of Corrugated Products
Yes. Mark, we obviously lost significant production time in those box plants. We made up for a lot of that in the subsequent month, but it was a very, very difficult month. The ag crop, obviously, down the Rio Grand Valley was dramatically impacted, which also impacted our volumes in that area.
In addition, as you may be aware, the impact of the chemical plants to provide the chemicals that make up our glues and adhesives was definitely impacted, and we've been suffering shortages of that product across all the companies. And we've had to take some extraordinary measures to make sure that we can continue to run at much higher expense to do so.
Operator
Your next question comes from the line of Mark Connelly with Stephens.
Mark, you may be on mute.
Our next question will come from the line of Mark Weintraub with Seaport Global.
Mark Adam Weintraub - MD & Senior Research Analyst
I believe you said that the impact from pricing in your domestic business was $0.52 from the fourth quarter to the first quarter, was that right? Did I hear that right?
Robert P. Mundy - Executive VP & CFO
Yes, Mark.
Mark Adam Weintraub - MD & Senior Research Analyst
So if I translate that into kind of millions of dollars, it sounds like $60 million plus, which if you're making 1.2 million tons of containerboard, on an integrated basis, seems like $50 per ton. So is that -- and if that's the case, have you already gotten the lion's share of that November increase or is part of that mix, and there's still a decent amount to come?
Thomas A. Hassfurther - EVP of Corrugated Products
Mark, this is Tom. We have gotten most of the increase from November in the first quarter. We do have some of that trails into the second quarter and even into the beginning of the third quarter just based on contracts. But the lion's share is -- has been accomplished in the first quarter.
Operator
Our next question come from the line of Adam Josephson with KeyBanc.
Adam Jesse Josephson - Managing Director & Senior Equity Research Analyst
Congrats on a really good quarter. Couple of questions, on guidance, obviously, pre-pandemic, you gave quarterly guidance. You haven't resumed doing so since even though you put up really good numbers in this quarter and the outlook seems pretty good. Has your philosophy changed about providing quarterly guidance? And -- or if not, when do you intend to resume given guidance?
Mark W. Kowlzan - Chairman of the Board & CEO
I think the way we would answer that is that there's still so much uncertainty in the world around us. If you think about the number that Tom just gave you for the volume, if a year ago, somebody told you that volume is going to be up 16% year-over-year and on a given month, no one would believe you.
And so until the pandemic winds down and we come back to some at least sense of what we think the new world normalcy will be, we believe it's in our best interest and the shareholders' best interest to not give guidance.
Adam Jesse Josephson - Managing Director & Senior Equity Research Analyst
Yes. No, I completely understand. You stole my thunder, I was going to ask you. I mean, I think in 2019, your per-day shipments were up about 1%. In the first quarter, they were up 8.3%, and you're talking about bookings up 16%. So it's -- is there any way for you to separate the impact of the pandemic and all the stimulus and talk about what you think normalize demand even is? Or is it just impossible to do?
Thomas A. Hassfurther - EVP of Corrugated Products
Adam, this is Tom. It's virtually impossible to do, let me tell you, because our customer base across the board with the exception of a few are up dramatically. And so it's not just e-commerce, as an example, being the only segment that's really driving this, it's a lot of segments that are going on. And I think, obviously, the stimulus helps and has been a plus for us. But again, as Mark said, we've got to wait until things settle down to really be able to get our arms around what's really going on in the world.
Adam Jesse Josephson - Managing Director & Senior Equity Research Analyst
Sure. And Tom, why -- any explanation for April? I mean, it's just -- it's so outsized. It's just -- it's mind blowing. Is there any logical explanation that you can come up with?
Thomas A. Hassfurther - EVP of Corrugated Products
Well, I think it's -- I think what we're seeing is we're seeing the exact same thing that we saw starting in the fourth quarter. Fourth quarter was up dramatically. It rolled right into the first quarter, and now it's rolling right into the second quarter. So I'm -- to try to predict it, would have been difficult to do. And we expected just like a lot of other people expected that the fourth quarter that things might slow down a little bit from the fourth quarter, but they just haven't. So it remains incredibly robust. And I think we've got a lot of customers that are way behind on their shipments as well. So I think it will continue going forward for a while.
Adam Jesse Josephson - Managing Director & Senior Equity Research Analyst
I mean Mark, one on coated freesheet. So just as part of your decision to convert No. 3, how are you thinking about demand trends in that business this year and longer term? Do you expect any rebound this year or thereafter? And relatedly, how did that affect your conversations with your large customers communicating this decision on your part? And do they express any concerns about supply as a consequence?
Mark W. Kowlzan - Chairman of the Board & CEO
Regarding the first part of the question, until, again, if you think about the biggest demand for cut size paper would be office activity and schools, business activity. Until, again, at such time, as businesses resume more of a normal pattern of in-office activity, you won't see cut size demand pick up dramatically.
As schools come back and go back to a more normalized school day function, more cut size use will take place in school. So I would expect, starting in the fall semester for the new school year that more demand will take place. I can't quantify that for you. I would just say that it should move up positively.
We do think, ultimately, there -- the pandemic has created a new opportunity for people that they'll work from home, they'll work part days. I mean, people in the business world are obviously trying to understand how we will all run our businesses in the future and whether we'll have people in the office, full time, part time, flex time. And so paper demand will go along with that.
We are anticipating that there will be some permanent demand destruction that comes out of the pandemic. We also understand that because of our demand for containerboard and the opportunity we had with Jackson, that as we've always looked at the paper business that it was the right decision to make for all the reasons we talked about over the last 6 months to utilize the asset and exit some of this market.
And regarding our customers, I'll answer that question by just saying we are running to the demand of our customers, large and small. And I'll leave it at that.
Operator
Your next question comes from the line of Mark Connelly with Stephens.
Mark William Connelly - MD & Senior Equity Research Analyst
Hopefully, you can hear me this time?
Mark W. Kowlzan - Chairman of the Board & CEO
Yes.
Mark William Connelly - MD & Senior Equity Research Analyst
Sorry about that. So just a question about maintenance and the changes you made, some competitors are telling us that it's gotten harder to estimate the cost of maintenance because of changes the way projects are being scheduled. Is that a factor or is this just a change in your plans?
Mark W. Kowlzan - Chairman of the Board & CEO
The increase in cost is related -- it goes back to -- we actually added the DeRidder No. 3 machine to this second quarter's outage plan that was not in the original plan. And so it's not an escalation or an inflationary matter. It's just that we absolutely added an additional outage into this year's plan that did not exist in January.
And the DeRidder No. 3 machine work came about during the pandemic year last year, a lot of work. We avoided some work. We pushed off some work. Some work we thought we could get by, by not having to do even this year. But as January and February wore on, as an example, we observed some opportunity, shall we say, on the DeRidder No. 3 machine that we felt needed to be addressed. And we have the resources and the materials available. So we went ahead and took the machine down for the better part of a week -- last week, as a matter of fact, and addressed the opportunities and the requirements on that machine and put it in good shape. And so that machine has gone through its outage, but that would be the qualifying difference in the number that Bob's going to talk to you about.
Bob, do you want to add a little color to the number? Okay. Anything else?
Mark William Connelly - MD & Senior Equity Research Analyst
That's super. So just one question on the headwinds. Obviously, last quarter, headwinds were more of a -- an overall challenge than they were this quarter and yet, you've got some headwinds that got worse. I was hoping you could put some of these headwinds in context for us and tell us which are still getting worse and where you're getting some relief?
Robert P. Mundy - Executive VP & CFO
Yes, Mark, this is Bob. It's sort of, as I think we said in our prepared remarks, the headwinds continue pretty much, as we look from first quarter to second quarter, we expect them to continue in almost all cost areas except maybe energy, as we said, and that's really because of improved usage, not so much from prices getting -- going lower.
But in recycled fiber, even certain chemicals, repairs, materials, outside services, I mean, you name it, they all have converting cost. They all have an inflationary component that we see continuing into the second quarter. That, of course, freight, freight is another one that is not -- that's just for all the reasons that Mark had mentioned earlier, there are several things driving it. But that is not going to slow down at all as we go to the -- from the first to the second. So it's pretty much across the board.
Operator
Your next question comes from the line of Gabe Hajde with Wells Fargo Securities.
Gabrial Shane Hajde - Senior Analyst
You mentioned the heavy maintenance quarter this period and obviously ended the March quarter with pretty low inventories. I appreciate it's volume dependent, but as it sits today, assuming, I guess, some persistence on the demand side, would you say it probably wouldn't be until the end of the third quarter before you can kind of get your inventory position sort of normalized?
And I'm somewhat asking, I mean, the best analogy I can come up with is sort of an accordion of cars going down the freeway, and we haven't had stock-outs in the grocery aisles. But it sounds like maybe some of your industrial customers are behind on their inventory/delivery. So I'm kind of curious just as you replenish inventories across the system that it could take even longer than what maybe some folks are anticipating?
Mark W. Kowlzan - Chairman of the Board & CEO
You could look at it that way. Again, I would hope that we get our inventories in a more comfortable position by the, say, the end of the third quarter. But don't forget, we also have a big outage in the fourth quarter at DeRidder, which we called out last year that is the DeRidder No. 1 machine, which is a long outage. And we've got boiler work. We've got a lot of recovery boiler work we're doing and then the machine itself and opportunities on the machine. And so that will take a significant amount of tons out in the fourth quarter. That's part of the maintenance cost for the maintenance for the year, but also it impacts how we end the year. Tom?
Thomas A. Hassfurther - EVP of Corrugated Products
Gabe, we have a very, very intense and specific plan in place, understanding that our inventories are going to be extremely tight all the way through the year, given these outages that we have, if, in fact, the volume doesn't drop off dramatically. The volume drops off dramatically, we've got a chance of catching up a little bit.
But I think it's important to plan ahead and to plan for what you see as the realistic scenario. We're doing so. We have to do these outages. We have no choice. As you know, the -- not only ourselves, but some others in the industry avoided some outages last year. And we just have no choice, but to do them this year. And we'll manage through them and our customers understand, our box plants understand and we've got a great plan in place. So I'm very confident that we'll be able to manage through it, but it's going to be a while before we can catch up on those inventories.
Gabrial Shane Hajde - Senior Analyst
All right. I guess the second question, and again, I appreciate you guys don't dictate what the publication does. But to the extent you can comment, were you surprised at all in terms of the phase sort of recognition on benchmark prices? And then more importantly, I suspect that realization, kind of as you see it full go through your system, would be kind of similar to the November hike and that maybe limited impact in Q2 mostly realized by Q3 and then fully by Q4? Is that a fair way to think about it or anything different that you'd guide us towards?
Thomas A. Hassfurther - EVP of Corrugated Products
You know, Gabe, we don't comment much on our pricing other than to say we have a very disciplined approach to the -- to our price increase. Across the customer base, that's 15,000 plus, we have a variety of contracts, agreements, et cetera, which roll in typically over about a 90-day period. So you can -- the -- what occurred for pulp and paper, I mean, I understand where it's -- somewhat where they're coming from. It's now fully in place so I think you can kind of take that and take what I told you about the 90-day period and kind of roll that out. And that will give you an indication of when that gets -- when that price increase gets fully implemented.
Operator
Your next question comes from the line of Phil Ng with Jefferies.
Philip H. Ng - Senior Research Analyst & Equity Analyst
Congratulations on the strong quarter. Box demand was obviously really strong this year, and it's been pretty impressive. Any color on the makeup of the end markets? And if that profile on the growth side have changed much since perhaps the back half of last year versus how things are kind of shaping up this year?
Thomas A. Hassfurther - EVP of Corrugated Products
I didn't hear the second half of the question. Phil, can you repeat that again?
Philip H. Ng - Senior Research Analyst & Equity Analyst
Yes, I'm just trying to get a better feel for the end market profile, growth that you're seeing versus second half of 2020 versus now, is it more broad-based? Were there any end markets that stood out this year versus, let's say, the second half of 2020?
Thomas A. Hassfurther - EVP of Corrugated Products
Well, I think the #1 market that probably stands out more so than any was e-com, but it's an e-com spread out along all sorts of product lines today and all sorts of different companies. So that's obviously 1 of the trends we talked about it last time that it's become apparent that the consumer preference for e-commerce has accelerated. We're seeing something that probably would have taken 3 to 5 years to take place that's now compressed into 6 months or a year because of the pandemic. That's one of the drivers.
But I got to tell you that across the board with this broad customer base of 15,000-plus customers, with the exception of just a few small industries, it's incredibly busy and demand is very high. So it's -- I'm very, very, very pleased with the trends we're seeing. And I think that's kind of an indicator of the potential going forward as well.
Philip H. Ng - Senior Research Analyst & Equity Analyst
But Tom, are you starting to see like an uptick, let's say, in some of these manufacturing end markets that weren't as obvious last year? I'm just trying to get a feel of the mix. I know the e-com piece is going to be strong. Is it a little more broad-based? I mean, I assume it has to be just given how strong demand is.
Thomas A. Hassfurther - EVP of Corrugated Products
No. It's -- yes, you're absolutely right. It is broad-based. No question about it. It's broad-based. And in fact, we've got customers who could be even busier, if they could get supplied with some of their products, they've got very tight supplies on their part as well of either ingredients or parts that go into their products. And otherwise, they'd be even busier. So there's even a good backlog building.
Philip H. Ng - Senior Research Analyst & Equity Analyst
Got it. And then you mentioned earlier that inventory is going to be pretty tight throughout the year, is that going to be a governor in terms of your ability to kind of supply boxes to your customer? Or you have it in a pretty good spot in terms of being able to kind of supply that inventory?
Thomas A. Hassfurther - EVP of Corrugated Products
No. When I talk about inventories being tight, we won't have some of the comfort level that we might like to have, but we'll certainly have enough inventory to supply all of our customers with their needs.
Philip H. Ng - Senior Research Analyst & Equity Analyst
Okay. That's helpful. And just one last quick one for me. Appreciating Jackson is not fully ramped up, and the capital is not in yet. Do you see, from an operating cost standpoint as you kind of continue to run this year, does that come down a little bit this year? Or is that going to be more of a 2022 event once you have it -- fully up ---- ramping into that second phase?
Mark W. Kowlzan - Chairman of the Board & CEO
As I said earlier, just in the last 6 months, we've taken a significant amount of cost out and opportunities that were discovered on a daily basis. And that will continue through the year. And we, like I say, we've learned a lot of things about the machine. But the machine, right from the get-go has been an extremely efficient, productive machine for us. And we've made hundreds and hundreds of changes in the process from the pulp mill and the liquor cycle and wood yard and on and on and on, that have helped us take some cost out of the finished products. So we're very pleased with where we are today, and we expect to continue that effort and get the set up for the first major phase outage next year.
Operator
Your next question comes from the line of Neel Kumar with Morgan Stanley.
Neel Kumar - Equity Analyst
I know you touched on increases in recycled fiber prices earlier, but I was just curious whether you've seen any inflation in your virgin fiber baskets? Are there any large differences in terms of those virgin fiber prices by region across your network mills?
Mark W. Kowlzan - Chairman of the Board & CEO
That's been fairly flat. You see the weather-related phenomenon that impacts pulpwood. But in general, it's up slightly but nothing significant like some of the other factors that we've talked about. Again, it's primarily weather-related events, not demand, absolutely demand-related.
Neel Kumar - Equity Analyst
Great. That's helpful. And then in paper, can you just discuss what you're seeing in terms of demand trends so far in April? And how should we generally think about the flow-through of the price increases for uncoated freesheet? Is there a lag similar to what we've seen corrugated of about a quarter or so?
Mark W. Kowlzan - Chairman of the Board & CEO
No. I think, again, the -- what was reported in the index Friday night, it pretty well sums it up in terms of how much of the price increase have been picked up. And we would agree with what the index is saying with where we are with our cut size pricing and uncoated freesheet pricing. And then as far as, again, demand, it's -- we gave you our absolute volume and where we are. But the price is moving up accordingly and I think it's reflected well in what the index is reporting.
Neel Kumar - Equity Analyst
Got you. And my question on the uncoated freesheet pricing is actually more of when it flows through from the index to your customer pricing, is there a lag similar to what you're seeing corrugated?
Mark W. Kowlzan - Chairman of the Board & CEO
Yes. I mean, there's always that little bit of a lag that takes place from the time you announce it and then the time that the index actually calls it out and picks it up and your deliveries and your invoicing and billing, et cetera. But you're talking about a couple of months of lag type of activity.
Operator
Your next question comes from the line of Anthony Pettinari with Citi.
Anthony James Pettinari - Director & US Paper, Packaging & Building Products Analyst
Regarding the increase in CapEx guidance for what you talked about in the previous quarter, is that all due to Jackson or are you pulling forward or accelerating any other kind of high-return projects or any other areas that you'd call out? And then understanding you're not giving forward guidance, but is there a way to think about what normalized CapEx for PCA would be when you get finished at Jackson?
Mark W. Kowlzan - Chairman of the Board & CEO
The first part of your question is, yes. Jackson is the primary mover that's increasing the CapEx for the year. The second part of your question as far as what's normal in the new world, I can't answer that. We're always mindful of what opportunities we have. And we're very fortunate that a few years back, we undertook a heavy reinvestment in the box plants and recapitalizing the opportunities in a lot of our plants and taking care of the mills in the manner that we do.
So if you look at our capital effectiveness and the returns on our capital spending, we're very pleased with the returns that we see. And so capital is a matter of affordability and opportunity. And obviously, I don't ever see us not having opportunities, and then it becomes a matter of affordability. And so I think that's the way you have to look at it, but we -- for the most part, we always have a portfolio of opportunities identified in the box plants and the mills that we go after short-term and long term and that's what's giving us this opportunity to be able to take care of the volume growth that you're seeing.
Anthony James Pettinari - Director & US Paper, Packaging & Building Products Analyst
Okay. That's very helpful. And then, Tom, earlier, you talked about raw material availability issues. And I think you specifically called out adhesives and glue. Understanding the cost headwinds are continuing into 2Q, in terms of outright shortages or just not being able to secure the raw materials, has that gotten materially better as some of these Gulf Coast plants have come back online? Or is that still a nagging issue and is it something that's impacted sales or orders or any kind of color you can give there?
Thomas A. Hassfurther - EVP of Corrugated Products
Well, Anthony, I think we're fortunate we got ahead of this early in the equation. We took some measures to make sure that we would not be caught as short maybe perhaps some others. We're still hearing from suppliers. Some are saying that things should be back to a more normalized rate by the third quarter. Some others are saying, no, maybe not so much. The plants -- the chemical plants are back up, but some of these -- some of the chemicals that they make that go into the adhesives are what I'd say, less important to those chemical plants than other chemicals.
So we're planning to do what we need to do throughout the year to make sure that we're taken care of and then we don't have any customers that don't have boxes because of adhesive. We'll be able to satisfy all those needs, but it's going to be -- it's more costly to do it. There's no question about it. And I think we'll continue to have that headwind probably through the year, at least, that's what we're planning on. But again, we've got the contingency plans in place to take care of that.
Operator
Your next question will come from the line of Kyle White with Deutsche Bank.
Kyle White - Research Associate
I know you talked about recycled fiber costs and general increasing from these current levels, but did you provide a specific near-term outlook and assumption for OCC going forward?
Robert P. Mundy - Executive VP & CFO
Yes. Kyle, certainly expect them to move up in the second quarter. And for the full year, we usually don't go out that far, but they could be up close to 50% over last year's average, something in that ballpark is what it seems like right now.
Kyle White - Research Associate
Got it. With the containerboard price increase in November and now the recent one here in March and April, I assume this is expected to fully offset the increased inflation headwinds you're seeing or expect going forward? And do you think this new pricing level reflects for how tight the market is?
Mark W. Kowlzan - Chairman of the Board & CEO
Again, it's -- I think the pricing is a reflection of the demand in the market for the product. And then obviously, there are inflationary factors that weigh into a producer's position and how they have to operate. But demand is the overall driver of what's moving these 2 price increases.
Thomas A. Hassfurther - EVP of Corrugated Products
And I'd also add that demand is up significantly worldwide, this isn't just domestic. This is around the world.
Operator
(Operator Instructions) Your next question comes from the line of Cleve Rueckert with UBS.
Cleveland Dodge Rueckert - Associate Director and Associate Analyst
Great. Just 2 quick ones for me. I'm wondering if you can give maybe just a little clarity. I know Q1 was pretty dynamic with the weather and everything, but how did volumes trend in corrugated shipments on a per-day basis versus that 8.3% that they grew for the quarter? I'm just wondering how the quarter developed from a demand perspective?
Thomas A. Hassfurther - EVP of Corrugated Products
Well, January was obviously up, February slowed down a little bit, and it was all weather-related. And then March, it was incredibly high again because we were catching not only the demand in March, but also we were catching up some of what we didn't get shipped in February.
Cleveland Dodge Rueckert - Associate Director and Associate Analyst
Okay. So I mean, would you say demand was kind of flat around that and low in February and catch-up in March?
Thomas A. Hassfurther - EVP of Corrugated Products
No. Demand obviously was up significantly during the quarter, and it was pretty much steady in January, February, March. It's just that as -- our numbers would have been significantly higher for March because of the weather-related issues down in Texas as an example, where we have a large footprint, we didn't get all the volume out the door in the month. And it tracked over into March. So I'm just kind of giving you a little flavor.
January, very strong. February would appear to be not quite as strong, but it still was very strong. It just looked like it wasn't quite as strong because we didn't get the shipments. And then March jumped up dramatically, but that was driven primarily by some of the shipments we didn't have in -- we didn't get done in February.
So overall, when I look back, I say, the demand was, as we said, coming out of the fourth quarter with incredibly high demand, it remained essentially very close to that going through the entire first quarter. And now you're seeing same indications starting into the second quarter.
Cleveland Dodge Rueckert - Associate Director and Associate Analyst
That's very clear. And I know you touched on it a bit earlier, but I just -- I want to ask a little bit more directly. Given the tightness in the corrugated market, I mean, are you seeing any customers or maybe box buyers more generally, not specifically your customers switching away from paper-based packaging because they simply can't get enough?
Thomas A. Hassfurther - EVP of Corrugated Products
No. It's quite the opposite to tell you the truth. Because of our sustainability story that we have in our business, because of the way we operate this business, the 90-plus percent of the boxes to get recycled, et cetera, people want to be in paper. They don't want to be in plastic anymore.
So as an example, we've got some customers that have been shipping in plastic pouches, their e-commerce and plastic pouches and they want to move back to boxes. So there's -- and that's -- I mean that's a huge segment that's going out in a plastic pouch, as an example. So I think there are great opportunities going forward for paper-based packaging.
Operator
Mr. Kowlzan, I see that there are no further questions. Do you have any closing comments?
Mark W. Kowlzan - Chairman of the Board & CEO
Yes. Everyone, thank you for joining us, and I look forward to talking with you in July for the second quarter earnings call. Everyone, stay safe and be well. Talk to you in July. Have a good day. Bye-bye.
Operator
Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect.