使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good morning, my name is Chris, and I will be your conference operator today.
At this time, I would like to welcome everyone to the Q2 2019 PulteGroup, Inc.
Earnings Conference Call.
(Operator Instructions) James Zeumer, you may begin your conference.
James P. Zeumer - VP of IR & Corporate Communications
Great.
Thank you, Chris, and good morning.
Pleased to welcome you to PulteGroup's conference call and webcast to review operating and financial results for our second quarter ended June 30, 2019.
Here with me today are Ryan Marshall, President and CEO; Bob O’Shaughnessy, Executive Vice President and CFO; and Jim Ossowski, Senior VP of Finance.
A copy of this morning's earnings release and the presentation slides that accompany today's call have been posted to our corporate website at pultegroup.com.
We'll also post an audio replay of today's call to our website a little later today.
I want to point out that PulteGroup's financial results for the second quarter of 2018, included several unusual items which are noted in our earnings release.
As part of today's call, we will comment on our reported results as well as our 2018 financial results adjusted to exclude the impact of these items.
We have provided a reconciliation of these adjusted 2018 numbers, the reported results in our earnings release and within the webcast live posted as part of this morning's call.
We encourage you to review this information to insist -- to assist in your analysis of our year-over-year Q2 results.
Before I turn the call over to Ryan Marshall, let me remind everyone that today's presentation includes forward-looking statements about PulteGroup's expected future performance.
Actual results could differ materially from those suggested by our comments made today.
The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides.
These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports.
Now let me turn the call over to Ryan Marshall.
Ryan?
Ryan R. Marshall - President, CEO & Director
Thanks, Jim, and good morning.
I'm excited to speak with you today about PulteGroup's second quarter results.
And I'm pleased to say that on a seasonally adjusted basis, market conditions for the second quarter and the first 6 months of 2019 remained consistently stronger than what we experienced through the back half of 2018.
Further, based on feedback from our operators, I would tell you that the market generally felt stronger in Q2 than in Q1.
With mortgage rates down roughly 75 basis points from the start of the year, it's easy to understand how market momentum continued to advance as the year progressed.
Our second quarter performance reflects this momentum build, as orders increased 7% over the last year.
This is a notable swing after orders were lower in the first quarter of 2019 compared with Q1 of the prior year.
On a year-over-year basis, orders were a little slow in April, but then we realized strong gains as the quarter progressed.
While there are always a number of factors that influence the home buying decision, it is reasonable to assume the decline in interest rates had some impact in attracting additional buyers.
As it relates to the current sales environment, I'll paraphrase my comments from our first quarter earnings call in saying that, through the first 6 months of 2019, we have experienced what we view as a typical seasonal recovery in buyer demand.
It is great to see that consumer demand has been so resilient this year, given the soft-sales environment in the back half of 2018.
I think this characterization is consistent with the government data, which show new home sales through the first 5 months of 2019 were up 4% over the comparable period last year.
It is certainly nice to see the year-over-year increase.
But as important, we're not seeing signs of a pending fall up in demand, like the industry experienced starting towards the middle of last year.
I'm not sure that lower rates will materially alter typical seasonal buying patterns, but we see no obvious signs of a replay of 2018's back half slow down.
In a couple of minutes, Bob will provide details on our second quarter operating results and our strong performance across key metrics including orders, closings, margins, EPS and returns.
I want to take a moment, however, to highlight that along with great financial performance, our second quarter offers a great example of PulteGroup continuing to execute its playbook.
Operationally, we delivered against our objective to effectively balance price and pace to achieve high returns, while taking every opportunity to drive ASPs, revenues and gross margins.
We've then allocated the resulting strong cash flows in alignment with our stated priorities.
This included investing $857 million of land acquisition and development in the business, including the American West transaction in the second quarter.
As a reminder, through the American West acquisition, we put 3,500 lots under control in Las Vegas.
In addition to dramatically improving our size and scale in the Vegas market, the deal structure is extremely capital efficient as we purchased only 1/3 of the lots while controlling the other 2/3 via option.
Along with investing in the growth of our business, we returned $114 million to shareholders in the second quarter through share repurchases and dividends, bringing the total of our returns to shareholders to over $170 million this year.
I would also highlight that our Board approved a $500 million increase to our share repurchase authorization during the quarter.
And finally, during the quarter, we also completed a tender for $274 million of our senior notes that were scheduled to mature in 2021.
This repurchase helped to lower the company's debt-to-capital ratio to 35% on a gross basis, which is well within our guidance range of 30% to 40%.
Perhaps, most importantly, the strong cash flows generated by our business allowed us to implement these actions and still end the quarter with more than $650 million of cash.
I can tell you that in prior cycles, our capital allocation would've likely looked very different than this with most, if not all, available capital invested into the business.
Our more balanced approach, including a measured increase in land spend, is consistent with our capital allocation priorities.
And with our view that this current housing cycle can continue to move higher.
Now let me turn the call over to Bob.
Robert T. O’Shaughnessy - Executive VP & CFO
Thanks, Ryan, and good morning, everyone.
As Jim noted, our second quarter results in 2018 included several unusual items which impacted our reported numbers for that period.
Where appropriate, I'll highlight these items and discuss reported as well as adjusted numbers to provide a clear picture of our year-over-year performance.
For the second quarter, we reported 6,792 net new orders, which represent an increase of 7% over last year.
Breaking down orders by buyer group shows first-time orders increased 30% to 2,099 homes, move-up orders increased 3% to 3,043 homes, while active adult orders were lower by 7% to 1,650 homes.
For the quarter, we operated out of 877 communities, which is an increase of 3% over last year.
Adjusting for community count, absorption pace in total was up 4%, driven by increases of 14% and 5%, respectively, for first-time and move-up orders.
Pace among active adult communities was down 13%.
Specific to the second quarter, the lower pace among active adult communities reflects the close out of several high-volume neighborhoods in combination with replacements opening later in the quarter.
More broadly, this buyer group is generally more cautious and appears to be rebounding at a slower pace, following the weakness in the back half of 2018.
I would like to point out that we realized approximately 100 sign-ups from the 11 communities that we acquired in connection with the American West transaction that closed during the quarter, while we expect orders will continue to pace between 30 to 50 per month for the balance of the year from these assets, we don't expect to realize any closings related to American West until the first quarter of next year.
In total, we currently expect to realize approximately 600 closings from the American West assets in 2020.
Looking at our income statement, home sale revenues for the second quarter were down 2% to $2.4 billion.
Revenues for the period reflect a 1% increase in average sales price to $430,000, offset by a 3% decrease in closings to 5,589 homes.
ASP in closing volumes for the quarter were both in line with company guidance.
In the second quarter, ASPs of $364,000 and $486,000 for first-time and move-up buyers, respectively, were effectively flat with last year, while active adult pricing gained 6% to $411,000.
The increase in average selling price with an active adult is due primarily to a change in the geographic mix of homes closed in the period.
Closings by buyer group for the second quarter consisted of 30% first-time, 44% move-up and 26% active adult.
In Q2 of last year, closings were 29% first-time, 47% move-up and 24% active adult.
At the end of the second quarter, the company had a backlog of 11,793 homes under contract, which is comparable with the prior year period.
We also ended the quarter with 11,454 homes in production, which is up 3% from last year.
Of the homes currently being built, 8,528 or 74% are sold while the remaining 26% are spec.
Consistent with comments provided on previous calls, spec production has come back into historical ranges following the strategic decision to allow specs to rise in the back half of 2018.
Based on the current volume of homes under construction, we expect third quarter deliveries to be in the range of 5,700 to 6,000 homes.
Further, we currently expect full year 2019 closings to be in the range of 22,300 to 22,800 homes.
Given the average sales price for homes in backlog and pricing trends in the market, we expect our average sales price of closings for the remainder of the year to be in the range of $425,000 to $430,000.
While we are seeing some opportunities to capture incremental price in the market, we also expect our mix of first-time closings to increase slightly over the back half of the year, which will influence our reported ASP.
The company's second quarter gross margin was 23.1%, which is consistent with our previous guide.
The lower margin compared with last year reflects higher land, labor and material costs as well as the more competitive market conditions that developed in the back half of 2018.
While down slightly from last year, our gross margins continue to benefit from our strategic pricing program and the resulting gains in option revenues and lot premiums.
For the second quarter, option revenues and lot premiums increased 5.9% or $4,653 to $84,082 per home.
On a year-over-year basis, sales discounts for the quarter were up 80 basis points to 3.9% or $17,600 per home.
It's worth highlighting that higher option revenues and lot premiums offset most of the increase we incurred in sales discounts.
I would also note that, sequentially, discounts in Q2 were flat on a dollar basis and down 10 basis points from the first quarter of this year.
While market conditions generally remained competitive and incentives continued to be elevated, buyer demand has clearly improved from the end of 2018.
Given these market dynamics, we expect gross margins to be relatively stable over the back half of 2019.
We currently expect gross margins to be in the range of 22.8% to 23.3% for the fourth -- for the third quarter.
Based on our expectations for the balance of the year, combined with our performance through the first 2 quarters of the year, we currently expect our gross margins for the full year to be in the range of 23% to 23.3%.
SG&A expense in the second quarter was $259 million or 10.8% of home sale revenues.
Reported SG&A expense of $226 million were 9.2% of home sale revenues in Q2 of last year, included a pretax benefit of $38 million associated with insurance adjustments taken in the period.
Adjusted SG&A in Q2 of last year was $264 million or 10.8% of home sale revenues.
Based on our expectations for the balance of the year, combined with our performance through the first 2 quarters, we currently expect SG&A expense for the full year to be in the range of 10.8% to 11.3% of home sale revenues.
In the quarter, we realized net land sale gains of $1.4 million, which compares with gains of $27 million in the comparable prior year period.
I would highlight that last year's gains included $26 million from the sale of 2 bigger land parcels, which generated unusually large profits.
I would also note that this year's second quarter results included a $4.8 million pretax charge related to costs associated with the successful tender for $274 million of our senior notes.
This charge is reflected in other expenses on our income statement.
In the second quarter, our financial services business generated pretax income of $25 billion, which is an increase of 21% over last year.
The gain in pretax income for the period was driven by higher volumes, as capture rate increased along with higher profitability per loan.
For the quarter, mortgage capture rate was 81%, up from 76% last year.
Income tax expense for the second quarter was $80 million, which represents an effective tax rate of 24.9%, which is generally in line with prior guidance.
Last year's reported income tax expense of $85 million, which represents an effective tax rate of 20.8%, included $17 million of tax adjustments recorded in the period.
The adjusted tax rate for Q2 2018 was 25%.
Consistent with our previous guidance, we expect our tax rate in the third quarter to be approximately 25.3%.
On the bottom line, the company generated second quarter net income of $241 million or $0.86 per share.
In the prior year, the company's reported net income was $324 million or $1.12 per share and on an adjusted basis, net income last year was $259 million or $0.89 per share.
Diluted earnings per share for the second quarter was calculated using approximately 278 million shares, which is a decrease of 9 million shares or 3% from Q2 of last year.
The decrease in share count is due primarily to the company's ongoing share repurchase activities.
During the second quarter, we repurchased 2.6 million common shares for $83 million, for an average price of $31.82 per share.
Through the first 6 months of the year, we have repurchased 3.5 million shares for $108 million, for an average cost of $30.61 per share.
Inclusive of the $500 million increase in our share repurchase authorization that our Board approved this quarter, we had $691 million remaining on our repurchase authorization at the end of the second quarter.
Inclusive of our stock and debt purchases during the period, we ended the quarter with $659 million of cash and a debt-to-capital ratio of 35.1%.
Net of our cash on hand, our debt-to-capital ratio was 29.1%.
As Ryan had also mentioned, we have continued to invest in our business, including the American West transaction that we closed during the quarter.
In total, we paid $164 million for American West, of which $136 million was ascribed to the land we acquired.
The balance of the consideration was ascribed to model homes in the American West trade name.
Looking at our land acquisition activity in the quarter, we invested $473 million in the business, which includes the $136 million for American West.
For the year, we have invested $778 million in land acquisition, along with $735 million in land development.
With a little over $1.5 billion of total land-related spend in the first half of the year, we're on track to invest approximately $2.9 billion for the year, which would be an increase of about 10% over 2018.
And finally, at quarter-end, we controlled approximately 154,000 lots, of which approximately 40% are controlled via option.
Now let me turn the call over to Ryan for some final comments on market conditions.
Ryan?
Ryan R. Marshall - President, CEO & Director
Thanks, Bob.
As I said in the outset of this call, we experienced a meaningful improvement in our business with year-over-year orders up 7% in the quarter.
The increase reflects improved order metrics across many of our markets, and specifically, looking at conditions across our regions, I tell you the following: the eastern third of the country continued to experience good demand, with the southeast seeing a nice pick up in buyer activity, while Florida remained one of the top performing areas of the country.
In the middle third of the country, Texas remained strong, particularly in the Houston and Austin markets, but demand among the higher price points in the Midwest was a little bit slower in the quarter.
And out west, Nevada, inclusive of the new American West communities as well as our Arizona market enjoyed very strong demand.
Business in California remained challenging, but conditions do seem to be stabilizing with buyers beginning to venture back into our communities.
I would note that the improved level of buyer interest experience in Q2 has carried into the first few weeks of July, if the strong economy, low unemployment and following interest rates continue to support the demand for new homes.
Before opening the call for questions, I do want to thank all PulteGroup employees for their tireless efforts to deliver a great home and customer experience to every homebuyer.
I'm also proud to say that based on the feedback from our employees, PulteGroup was just certified as a great place to work.
This is another important milestone, as we work to demonstrate the strength of our corporate culture and the outstanding environment we seek to maintain.
Now let me turn the call back to Jim Zeumer.
Jim?
James P. Zeumer - VP of IR & Corporate Communications
Great.
Thank you, Ryan.
We will now open the call to questions, and contrary to the operator's comments, they are open to all not just financial analysts, so that we can speak with as many participants as possible though during the remaining time of the call.
We ask that you limit yourself to one question and one follow-up.
Chris, let's get the Q&A process started.
Operator
(Operator Instructions) The first question comes from Mike Dahl of RBC Capital Markets.
Michael Glaser Dahl - Analyst
Ryan, I wanted to start out and dig in a little bit more on the active adult commentary.
You mentioned that it's just -- seems like it's taking a little bit longer for that buyer segment to rebound.
I was hoping you could break it down even just anecdotally if you could, between, kind of, some of the legacy larger Del Webb projects and some of the kind of newer projects that might have kind of the smaller footprints, more urban footprints.
And is -- have there been any notable difference within that segment in terms of performance there?
Ryan R. Marshall - President, CEO & Director
Yes.
Mike, great question.
And what I would tell you, as we highlighted in some of our prepared remarks, we closed out of a number of our communities or sections of communities that were generating relatively high sales paces.
The replacement positions for those selling locations came on a little later in the quarter and had slightly lower sales pace.
And so the combination of those 2 things is really what had an impact on the comparative results.
I would tell you there's not a differentiation in performance between the in-town communities and some of the bigger, larger legacy communities, they both performed well.
And on a relative basis year-over-year are very similar.
More broadly, Mike, just kind of getting to the question about the active adult buyer, I would tell you that, this buyer is taking a little bit longer to regain some momentum coming out of the back half of last year.
The group is, as I think most of you know, is less rate sensitive on both the upswing and the downswing.
So the drop in interest rates doesn't have quite the same push that it does for other buyer groups.
They frequently pay cash or take very small mortgages.
I think it's also a buyer group that tends to be a little bit more cautious.
And so probably not a total surprise that it's been a tad bit slower than the other buyer groups.
Michael Glaser Dahl - Analyst
Okay.
That's helpful.
And then I guess, conversely, you had this really nice pick up in the first-time buyer.
And so I think part of that's clearly been some of the pivot that you've had towards that.
But hoping you could elaborate a little more.
And forgive me, if I missed this, but that 30% increase in orders for first-time, can you help us understand how much of that is coming from absorption versus the community count growth you've seen there?
And any other color you can give us around that.
Ryan R. Marshall - President, CEO & Director
Yes.
So Mike, I'll start with the absorption question.
We had a 14% increase in absorption, so a pretty meaningful increase there.
Further, you've heard us talk over the last, really, 18 to 24 months that we've been intentionally investing in the first-time space.
And we've been bringing assets into our book of business that are specifically targeted for this buyer group, which we think is a meaningful differentiation between doing that, which we have done.
And taking existing assets and simply repurposing them from something they are originally intended for into the first-time space.
So we highlighted on our call last quarter, that if you look at the lots that we control, that are specifically targeted for the first-time buyer group, it's about 35% of our control book now.
So you'll see this segment continue to have a more meaningful presence in our closing volume over time.
So last thing, may be on that point.
Mike, just -- I highlighted, absorptions were up 14% and community count was up 13%.
So those were the 2 elements that contributed to the overall increase in first-time.
Operator
Your next question comes from Stephen Kim of Evercore ISI.
Stephen Kim - Senior MD & Head of Housing Research Team
I missed, if you gave it -- the community count guide.
I was curious if you could talk to us about what your expectations are for community count?
And what the challenges and opportunities are on that metric, specifically?
Robert T. O’Shaughnessy - Executive VP & CFO
Yes.
Stephen, we didn't give a guide.
But in answer to your question, we expect the community count to be up between 1% and 3% in the third and fourth quarters relative to the prior year period.
In terms of the challenges, as you know it's difficult to open communities.
Entitlements are challenging today.
Our team has done a great job in doing this, and obviously, that would -- that 1% to 3% growth would include the communities that we picked up in the American West transaction.
Stephen Kim - Senior MD & Head of Housing Research Team
That was my -- yes.
Okay.
Got it.
Including the American West.
That's helpful.
And then you talked about your land spend.
And obviously, you did a great job in sort of spreading around your cash flow to debt repurchase -- debt paydown as well as repurchase.
But the overall level of land spend, it's a little higher than I would have liked to have seen, frankly.
Because I would have liked to have seen your overall land investment, your balance sheet reduced as you go forward.
Is this level of land spend, what you need to be able to maintain your current rate of growth?
Or -- are you -- do you perceive this level of land investment as a level which is setting you up to accelerate your growth into your home building going forward?
Robert T. O’Shaughnessy - Executive VP & CFO
Yes.
Steve, it's a fair question.
In terms of actual spend this year on land in the first 3 and 6 months, if you exclude the money we spent for American West, we're actually flat.
So the increase in spend is largely on development dollars, which is bringing lots that we put under control in the past to market.
I don't want to get into expectations for growth beyond this year.
We've given the guide for what we think it's going to be for the balance of the year.
But when we look at capital, we start with investment in the business.
You heard Ryan's commentary on our view of the market, we remain constructive.
And so this reflects the opportunities that we're seeing in the market, including American West.
So not really growing as much as I think you're inferring.
So we feel comfortable with the level of spend.
Ryan R. Marshall - President, CEO & Director
Yes.
Stephen, I'd echo Bob's comments.
And further, I would say that we continue to make excellent progress against our goals of 3-years owned and 3-years options.
Our field teams have just done an outstanding job, and working on a local level on a transaction-by-transaction basis to really secure lots that are helping us to turn our assets faster and to minimize the risk that's associated with having too much land on the balance sheet.
Operator
Your next question comes from John Lovallo of Bank of America.
John Lovallo - VP
The first one, Bob, it looks like adjusted SG&A as a percentage of sales, 10.8%, was equal to last year's quarter, despite the 2% decline in revenue.
It also appears that adjusted dollars or SG&A dollars are down on a year-over-year basis.
Can you just help us understand, what percent are the moving parts there?
Robert T. O’Shaughnessy - Executive VP & CFO
Yes.
It's an interesting question.
There's no one thing to highlight as the driver of the performance during the quarter.
I think you've heard us talk about that controlling cost is always a focus of ours as we challenge our team all the way back to 2016, when we took a pretty hard look at expenses and we've continued that focus.
So really it was across a bunch of different areas.
There's no unique or significant things happening in the quarter.
John Lovallo - VP
Okay.
That's helpful.
And then Ryan, you mentioned not seeing any signs of another pending slowdown, like in the second half of '18.
But I guess, curious, in hindsight, what signs did you guys see heading into the back half of last year?
And what are you looking for?
Ryan R. Marshall - President, CEO & Director
Yes.
It's a good question.
And if you'll remember, in our second quarter earnings call last year, we highlighted that we started to see some softening, it was really in about the 3rd week of April.
And for us, we saw it really in 2 forms or we would see it in 2 forms.
The traffic that crosses the threshold of our model homes is certainly one of the leading indicators.
Website traffic tends to be a little less predictive, but certainly another metric.
And then on a daily basis, we can see the number of new contracts that are reported from our sales offices, and that's arguably the proof in the pudding and the best indicator of an impending slow down.
As I highlighted in my prepared remarks, the first couple of weeks of July, the momentum that we have experienced in Q2 has sustained.
We're still seeing very positive trends from buyers.
Operator
Your next question comes from Alan Ratner of Zelman & Associates.
Alan S. Ratner - MD
Ryan, I -- you were talking a little bit about just the fourth quarter and building up some specs during that softer demand period.
And obviously, I think a lot of builders did the same thing.
In retrospect, it turned out to be a decent decision because the sales environment improved.
If you look at the start status so far, year-to-date, it's definitely lagged orders.
And I think a lot of that points to an absorption of a lot of that standing spec that was on the ground heading into the year.
So my first question is, can you talk a little bit about what the inventory situation looks like in your markets today, both yours as well as, probably, more importantly, other builders'?
And the second question on that point is just, costs have remained in check here, and I think a lot of that has to do with the labor situation, maybe not being quite as bad up to this point given that standing inventory.
Is there any risk now that the orders are improving, that you start to hear more about the labor tightness and challenges that the industry has faced over the first few years of this recovery?
Ryan R. Marshall - President, CEO & Director
Sure.
Alan, I'll take the question on inventory, and then I'll have Bob address your question on cost.
As far as inventory goes, to your point, in the back half of last year we made the decision to let our spec inventory run a bit higher than what we typically do.
And that was purely aimed at maintaining the momentum of our production machine.
At the end of the fourth quarter, our specs, as a percentage to total inventory, was about 31%.
Actually little higher than that, it's probably 33%, I think at the end of the fourth quarter.
We saw that come back down in the first quarter, and we're now back down to 26%, which is more in line with where we typically run.
That's total spec inventory at all stages of construction.
And then when you specifically look at final inventory, we continue to be at less than 1 per final unit per active community, which is the -- kind of the barometer that we've typically targeted.
So as far as our inventory levels go, Alan, we think we're in great shape.
We continue to start homes very much in line with our expectations.
And so we haven't necessarily experienced within our business the same situation that I think you described in the overall starts data.
As far as inventory goes, in the broader market, I think it's in a healthy spot.
When we look at months of supply for both new homes as well as for resale, almost every single market that we operate in remains at a healthy level.
Certainly, we've seen some markets take some increases, but even with those increases we believe the levels are still at a healthy spot.
There are a few competitors that have put more inventory into the ground in an effort to achieve stated closing goals for the year.
We're managing against that and competing against that on a case-by-case basis, where we run into that.
But it hasn't had a system-wide impact on our business, as I think, is evidenced by our Q2 results.
Robert T. O’Shaughnessy - Executive VP & CFO
And Alan -- sorry, I just -- I wanted to address the comment or the question about costs.
I think you asked about labor specifically, I'll broaden it, talk about our costs in general.
The pleasing news is that lumber has trended down.
I think everybody is well aware of that.
Based on that, and in a generally benign cost environment, we had guided to a 2% increase in our vertical construction costs.
And we now see it at about 1% for the year.
So the benefit of that lower lumber cost has really come through.
The only sort of outlier to that really is concrete, very specific locally.
We've seen some pricing pressure there.
As it relates to labor, I would characterize it is still generally pretty tight, but not as bad as it has been.
So to your question, we've actually seen some moderation in the pricing pressure.
Pricing isn't going backwards, but certainly less upward pressure than there has been.
And in certain markets, we've actually had trades coming to us looking for work.
Which I think is a good sign in terms of pricing.
So in general, the labor market feels about as good as it has.
And I think with that there's room for them to do more, as evidenced by the fact that we've seen some folks looking for work.
Alan S. Ratner - MD
Got it.
That's really encouraging to hear.
If I could ask one more, Ryan, just few builders recently have started talking a little bit about single family rental.
And either building for operators, where you're kind of either bulk selling ends of communities or even phases of projects entirely for single family rental operations.
Was curious, if you guys have pursued that at all?
If it's any part of your business today?
Or if there's any thought about embarking on that going forward?
Ryan R. Marshall - President, CEO & Director
Yes.
Alan, it's not.
We have looked at it.
We have evaluated it.
In an environment where it's becoming increasingly more difficult to find well-located land, get it entitled, develop, et cetera.
We don't believe that, that's the highest and best use of the associated land parcels.
We think we're better off putting that available land into our for sale operation.
So other than some small onesie, twosies, here and there in specific markets, as we closed out of communities, that's not a business that we've engaged in.
Operator
Your next question comes from Matthew Bouley of Barclays.
Matthew Adrien Bouley - VP
I wanted to ask about pricing power in this environment.
I guess -- Ryan, I guess, as interest rates have come down obviously.
Have you found that, that's kind of allowed you to, perhaps, I guess, stimulate price increases.
What are you seeing, I guess, on pricing power today versus 8 months ago across the different buyer segments?
Ryan R. Marshall - President, CEO & Director
Yes.
So we've had -- in specific locations, we have had the opportunity to raise prices a bit.
But on the -- I would tell you that's the minority.
The majority of our communities have, frankly, kind of, held -- have been held flat.
It is still a competitive market.
The incentives are still elevated.
We have -- we continue to make decisions on a community-by-community basis to adjust pace and price in such a way that we think we can drive the best outcome for our shareholders and drive the highest return on invested capital.
And I think you're seeing that in our results.
So with interest rates coming down, it was widely talked about the back half of last year that one of the biggest headwinds that we had was overall affordability.
Interest rates were certainly contributing to that.
As we've seen interest rates come back down along with some stabilization in overall pricing.
I think that's helped to bring affordability in a lot of markets back in line.
Matthew Adrien Bouley - VP
Okay.
Appreciate that.
And then I guess, you mentioned incentives, looking at the third quarter margin guide.
I think Bob said, you said discounts were down 10 basis points sequentially in the quarter.
Is there a way to quantify what that looks like on orders?
I mean Ryan, you just mentioned that incentives are still elevated, but is there any reason to believe at least that sequentially that the discounts on closings shouldn't continue to diminish further in the second half?
Robert T. O’Shaughnessy - Executive VP & CFO
Yes.
I'd rather not -- it's Bob.
I'd rather not get into the specific, what's space pricing, what's option pricing.
We feel pretty good about the market.
Obviously, we work to maintain the margins that we have.
We have among the highest in the industry.
We're pushing opportunity for pricing and that comes in lot premiums and option revenues.
And then we're working to make sure we're turning our assets that we will use discounting to get there.
So the relative percentages of each of those move over time a little bit.
I think the message we want you to hear is, there are still incentives in the market.
And to the question earlier about inventory, there is inventory in the market, and we're competing with that to try and turn our assets, and we'll continue to do so.
It's the reason you saw it move up year-over-year.
Little less so first quarter, second quarter.
Also important to remember, we're more built-to-order.
So you won't see the impact of today's discounts in our closings for probably a quarter or 2.
Operator
Your next question comes from Truman Patterson of Wells Fargo.
Truman Andrew Patterson - Associate Analyst
First, I wanted to dig in -- yes, I wanted to dig in on your demand commentary.
You said, June and July, it seemed like lower interest rates kept the selling season elongated, if you will.
In the first quarter, you guys noted that the traffic that came to order conversion was a bit low.
I guess in the second quarter, has that conversion improved?
And what I'm trying to dig out was that the second quarter order results, was it really driven by better traffic or better conversion?
Ryan R. Marshall - President, CEO & Director
Yes.
Truman, it's Ryan.
So what we have seen in the second quarter is we've seen an increase in traffic, that combined with higher community count has led to higher gross sales and also higher absorption rates.
But I would not attribute it to higher conversion rate in the quarter.
Truman Andrew Patterson - Associate Analyst
Okay.
Okay.
Great.
Looking at your cash balance, currently about $660 million.
What level are you guys comfortable with?
And could you guys discuss your capital allocation strategy moving forward?
And if you don't mind, if I could piggyback off of Stephen's question earlier, how should we think about your land strategy over the next couple of years, especially when you overlay this with how you guys think demand is going to shape up?
Robert T. O’Shaughnessy - Executive VP & CFO
Sure.
We have a lot of liquidity, $600-plus million of cash.
The billion-dollar revolver has about $750 million of availability on top of that.
So liquidity is really strong for us.
I wouldn't want to put an artificial number around it.
I think it would depend on what we were spending the money on.
Obviously, if we had a need for increased liquidity, we could go to the capital market.
So really, no target number for cash.
And as it relates to how we're going to invest it, I point you right back to what we've been telling you for years now which is first in the business we're going to pay dividend, we increased it by 20% at the beginning of this year.
We would buy back stock with the balance.
And we have been talking about -- we might also look at our leverage, you saw us act on that in this quarter.
I think you can and should expect to see us continue to do exactly that in exactly that order of priority going forward.
We're fortunate that business is cash accretive.
We're generating cash -- strong cash flows even this quarter.
Once again, cash flow from operations is positive.
So as it relates to our land strategy over years, I think I'll refer you back to the first answer, which was, we want to invest in the business as long as we are constructive on it.
We want to grow with or slightly in advance of the market.
We'll invest to try and do that.
Yes, you heard Ryan talk earlier a little bit about how we're doing that as we're building the optionality in our book, which provides capital efficiency, greater liquidity.
So you -- until you hear us start to say, there's something about the market that's causing us to either moderate or reduce our land spend, that's where I think you'll see us put the majority of our capital.
Operator
Your next question comes from Carl Reichardt of BTIG.
Carl Edwin Reichardt - MD
Bob, I wanted to ask about the community count guide.
You've got 1% to 3%, I think, each quarter for the rest of the year, but your first-time buyer communities were up 14% this quarter.
So as you look out for the rest of the year, are you expecting a more significant acceleration in certain price point or a certain geography in terms of store count, especially with the active adult being sort of lagging here and you're getting those stores open late?
Robert T. O’Shaughnessy - Executive VP & CFO
Well, I don't want to get too granular on that, it becomes a quagmire, right?
Carl Edwin Reichardt - MD
You opened the door, Bob.
Robert T. O’Shaughnessy - Executive VP & CFO
I did.
I did.
So I would offer that, we also had community count growth in the active adult space in this quarter, just like we did in the first-time.
And actually, we had a decrease in move-up.
I don't think you should expect to see a meaningful change in the business.
We did highlight that we would expect the first-time business to be growing based on the sales that we recorded.
We'll see a little bit of moderation in pricing related to that over time.
I think it's fair to say, we've highlighted that we want to get to a little bit closer to 35% of the business in the first-time space.
Our land bank today is 37% targeted towards that buyer.
That's typically going to have community count associated with it.
So I think you'll see that -- you'll see our community count move in line with the dialogue we've had over the last 2, 3 years in terms of where we have our investment going and what demographic it's targeting.
Carl Edwin Reichardt - MD
Okay.
And Ryan, could you talk maybe a little bit about 2 things: one is the private builder acquisition environment, what it might look like if things have changed in the last 6 months?
And then also just the availability of lot options?
And whether or not we're starting to see developers return to the business in more meaningful numbers, as you look to continue to move your mix sort of gradually towards the option side?
Ryan R. Marshall - President, CEO & Director
Yes.
Carl, thanks for the question.
In terms of the private builder market, I would tell you it's been fairly consistent.
There are opportunities out there in various markets.
We -- I think given our size and our geographic footprint, we tend to get a look at a lot of them.
We're not necessarily interested in all of them because I think what you've heard from both me and Bob is, we're looking for acquisitions to be aligned with our overall strategy.
And we're going to continue to be very disciplined along those lines.
The Vegas acquisition was one that fit very well with our strategy, with how we are trying to position our business and as well as we were able to structure the acquisition such that it also aligned with what we've been trying to do with our land book and with our balance sheet.
And we'll continue to do that.
So as far as -- I forgot what the second part was?
Robert T. O’Shaughnessy - Executive VP & CFO
Developer...
Ryan R. Marshall - President, CEO & Director
Oh.
Are we seeing more developers in the market?
Not really.
I think it remains a very tough space to see new entrants come into.
So I think you've got certain markets where there are well-capitalized developers, and they continue to develop land for us.
But we're not seeing a wholesale return of developers that went away in the prior downturn.
The real constraint there, banks just aren't willing to lend, and so without capital.
And access to capital is pretty tough for that group to come back into the space.
Operator
Your next question comes from Michael Rehaut of JP Morgan.
Michael Jason Rehaut - Senior Analyst
Firstly, I just wanted to make sure I'm understanding the puts and takes to the gross margin guidance in the back half.
Bob, you referred to the benefits -- some of the benefit from lower lumber impacting your overall construction, cost inflation outlook positively.
I guess you're still looking at it down year-over-year, dynamic for the second half.
But I just wanted to try and get a sense, if that was more driven by the higher incentives or land cost inflation, combined with other cost inflation because I guess the incentives on peeling off maybe as quickly as some had hoped for as this better environment so far this year has played out, brought up to the back half?
Robert T. O’Shaughnessy - Executive VP & CFO
Yes.
Mike, I think you got it right.
It's all those things candidly.
We obviously enjoy, like I said earlier, among if not the highest margins in this space.
We're proud of it.
We're protective of it.
But house costs are going up.
The tariffs, while not significant, are impactful.
Our land costs are up.
We are cycling through land very quickly, about 3 years on average.
The optionality we've built into our book does introduce some cost to that.
And as Ryan talked about pricing, while we take opportunities where we have them.
There are discounts in the market.
And we're playing because we want to turn our assets, we're going to continue that rotation of the asset base.
So like I said, it's a pretty healthy world we're living in.
We've got some cost pressure, and we think we're going to hold serve.
We think that's pretty good.
Michael Jason Rehaut - Senior Analyst
I appreciate that.
I guess secondly, you referred to, earlier in the call, in terms of your order growth cadence throughout 2Q, that April was slow year-over-year.
And obviously, then things kicked in more strongly in May and June.
I was just hoping to get a little bit more granularity in terms of the degree of magnitude there.
Was April actually down year-over-year?
Was May and June up over 10% or low double digits?
And obviously, rates came down, but most builders kind of -- they really didn't point to rate being a driver per se in May, in particular, given the fact that mortgage rates really didn't even decline in May materially relative to the 10-year.
So I was wondering what the drivers were?
Either certain geographic regions, certain markets or certain products segment?
So again, kind of a two-parter: one, little more granular on the degree of magnitude of the improvement; and what -- then what the drivers were there?
Ryan R. Marshall - President, CEO & Director
Yes, Mike.
So the comment was that, on a year-over-year basis April was a bit slower.
And as I touched on in one of my earlier answers, April was really the last kind of strong month in 2018.
So I think the year-over-year comp was probably a little bit more difficult.
In terms of -- the other thing that I'd probably offer, the Easter holiday, with where it fell, had a little bit of an impact in terms of kind of April overall numbers.
But I think that all kind of comes out in the wash as you move through the quarter.
Seasonality, I would suggest is fairly normal, little bit better than last year.
So we like the way the business is performing.
We like what we're seeing.
We saw coming out of April, which was a fine month and just was against a comp from last year that was a little tougher.
We had a nice May, we had a nice June and the strength has continued in to July.
Operator
Your next question comes from Jack Micenko of SIG.
John Gregory Micenko - Deputy Director of Research
A bigger picture question, as you move, thinking, through the mix and you move from, say, 27% to 30% on to that 35% first-time.
Conventional wisdom is that the lower price point, the first-time homes are inherently lower margin.
I mean your first-time is a bit different.
But as we think about past 3Q, 4Q and into next year and beyond, can you sustain margins, all else equal, on product set?
I guess the better way to ask it is, is your first-time margin comparable to move-up, comparable to active adult?
And where does that 35% share take from any other categories in that margin discussion?
Ryan R. Marshall - President, CEO & Director
Jack, it's Ryan.
I appreciate the question.
I think what you've heard from us in the past is we don't underwrite the gross margin.
We're underwriting the return, and we're positioning our overall book of business in a way that we think we drive the optimal net result by playing in certain geographies and playing against certain consumer groups that gives us the best opportunity to manage risk and have success.
I think conventional wisdom, to your point, would tell you that the first-time space typically comes with a little bit lower margin.
The volumes and the inventory turns tend to run a little bit higher, which gives you a comparable return, as the other segments have a little bit higher gross margin.
So we've kind of provided the guide for the full year of this year.
And you've heard Bob talk about all the puts and takes around what we're expecting in terms of cost increases and where we've got cost pressures, where we've got some tailwinds and what the resulting margin is.
And you can see that we're still maintaining the best margins in the space.
We're very pleased with where we've been able to keep our margins, and that is reflective of more business coming through the first-time space.
As we get closer to Q4 of this year and get into next year, we'll update our guide for 2020 at the appropriate time.
John Gregory Micenko - Deputy Director of Research
Okay.
And then the mortgage capture rate, you call it out, it jumped pretty significantly year-over-year.
Is that market conditions and execution and gain on sale getting better?
Or was that partially a component of maybe trying to drive some of the slower demand activity in the back half over the finish line in more recent quarters?
Robert T. O’Shaughnessy - Executive VP & CFO
No.
Actually it's a concerted effort on our part.
Our operators have done a great job as has our mortgage company of identifying the visions where we didn't achieve real success with our capture rate and trying to figure out what caused it.
So we're trying to make sure our incentive structures are right.
So that we drive folks to the mortgage company because what we know is they serve as a captive model.
They do a great job serving only us as a builder.
And their customer satisfaction scores and net promoter scores are off the charts.
And so we think it's actually a better experience for our consumers at the same time.
What you saw last year was, it was a very, very competitive market.
The new money origination had become something that the banks were paying a lot of attention to.
As rates go down and refi business comes up, it softens that a little bit, I wouldn't say it was a lot.
So this is really about us focusing on how are we providing that opportunity to the consumer.
Showing them the benefits of working with our mortgage company, driving higher capture rate.
So it was mostly internal effort.
Operator
Your next question comes from Jay McCanless of Wedbush.
James C McCanless - SVP of Equity Research
The first question I had, the order decline that you saw in the Midwest, was that related to any weather issues or delays in getting communities open because of the weather?
Ryan R. Marshall - President, CEO & Director
Not really.
Jay, the weather, to your point, was tough.
And it certainly has an impact, but we wouldn't want to hang the specific results in the Midwest on weather.
I think we mentioned in our prepared remarks, we just saw the up -- the higher price points of our move-up communities, which we have quite a few of, in the Midwest were a little bit softer.
James C McCanless - SVP of Equity Research
Okay.
And then on the active adult, in terms of pricing, do you guys feel like you need to adjust some pricing there?
Or is this just kind of a temporary blip in demand?
Robert T. O’Shaughnessy - Executive VP & CFO
Yes.
I don't think we need to adjust.
You heard Ryan talk about that, that is generally a cautious buyer group.
Noise in the marketplace kind of puts them back a little bit.
It's not about interest rates for them.
The other thing that I would highlight is it's also a consumer that buys what they want.
They've got the healthiest balance sheet of any of our consumer groups, and they're willing to pay for the things that are important to them.
So we haven't seen a real need to try and address pricing there.
Traffic is up.
I think at the end of the day it just needs -- they need to get their head in the right space and they'll be back in the market.
Operator
We have run out of time for questions and answers today.
I'll now return the call to Mr. Zeumer.
James P. Zeumer - VP of IR & Corporate Communications
Okay.
Thank you.
Appreciate your time this morning.
I'll certainly be available the remainder of the day, if you have any follow-up questions.
And we look forward to speaking with you on the next call.
Operator
This concludes today's conference call.
You may now disconnect.