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Operator
Good morning and welcome to the Third Quarter 2019 Conference Call for Old Dominion Freight Line. Today's call is being recorded and will be available for replay beginning today and through November 1, 2019, by dialing (719) 457-0820. The replay passcode is 3218857. The replay of the webcast may also be accessed for 30 days of the company's website.
This conference call may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements, among others, regarding Old Dominion's expected financial and operating performance. For this purpose, any statements made during this call that are not statements of historical fact maybe deemed to be forward-looking statements. Without limiting the foregoing, the words believes, anticipates, plans, expects and similar expressions are intended to identify forward-looking statements.
You are hereby cautioned that these statements may be affected by the important factors, among others, set forth in Old Dominion's filings with the Securities and Exchange Commission and in this morning's news release. And consequently, actual operations and results may differ materially from the results discussed in the forward-looking statements.
The company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. (Operator Instructions).
At this time, for opening remarks, I would like to turn the conference over to the company's President and Chief Executive Officer, Mr. Greg Gantt. Please go ahead, sir.
Greg C. Gantt - President, CEO & Director
Good morning, and welcome to our third quarter conference call. With me on the call is today is Earl Congdon, our senior Executive Chairman; and Adam Satterfield, our CFO; and David Congdon, our Executive Chairman, who's joining from a separate location.
David S. Congdon - Executive Chairman of the Board
Good morning, everyone.
Greg C. Gantt - President, CEO & Director
After some brief remarks, we'll be glad to take your questions.
Old Dominion delivered solid operating and financial results for the third quarter of 2019 in spite of the challenging environment. Decrease in our volumes reflects the continued softness in demand as some customers simply have fewer shipments than normal, while others maybe placing more emphasis on price versus service and choosing other carriers with lower rates.
As a result, our LTL tons per day declined for the third straight quarter when compared to the prior year and quarterly revenue declined for the first time since the second quarter of 2016.
Continuing decrease in volume that we have faced each quarter this year has resulted in the loss of operating density, yet, we still improved the productivity of our operations and the ongoing improvement in yield helped mitigate the impact to our bottom line. We continue to believe that the path to long-term profitable growth is the balance between operating density and yield management, both of which require the support of a favorable operating environment along with improved productivity.
I was pleased to see our P&D shipments per hour improved 1.6% in the third quarter, while our dock shipments per hour increased 7.0%.
Our line-haul laden load average decreased by 1.9%, but this metric was somewhat affected by the decrease in weight per shipment. Our productivity is always a focus. It is imperative that we maintain our best-in-class service performance. Our team delivered on this front during the third quarter with on-time service of 99%. Our cargo claims ratio remained at 02%.
This service performance is critical to support our ongoing focus on consistently improving yield, which provides us with the ability to further invest in our employees and our customers.
We do this by investing in service center capacity and technology that supports customer demands, while also improving the efficiency of our operations. Our best investment, however, continues to be in our people.
We rewarded the OD Family with improvements to our wage and benefit program, which became effective in September, while continuing to provide the necessary tools and training for the team to better serve our customers. Our ability to provide customers with superior service and network capacity balanced against our consistent cost-based approach to pricing provides an unmatched value proposition that supports our ability to increase market share over the long term.
Our value proposition was recently validated as Mastio and Company named OD as the #1 National LTL provider for the 10th straight year.
In this latest survey, shippers ranked us #1 in 33 of the 35 service and value related attributes they measure. This was our best performance in terms of first-place rankings for individual categories. A decade of award-winning service was made possible by our team of dedicated employees who are motivated to work hard every day to provide a superior level of service, which helps our customers keep their promises.
The execution by our team and consistency in our long-term financial results gives us continued confidence in our strategic plan, while we can't control the economy, we will continue to focus on the disciplined execution of this plan by providing superior service at a fair price and controlling costs and investing for our future. Doing so will occasionally require decisions that may have a negative impact on short-term results but support our long-term vision such as the ongoing investment in service center capacity.
Our investment decisions are supported by our financial strength and the consistent returns we have generated during periods of both economic strength and weakness.
We know from experience that the consistent execution of our strategic plan should help us win market share and thus create long-term profitable growth that will increase shareholder value.
Thanks for joining us this morning, and now, Adam will discuss our third quarter financial results in greater detail.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Thank you, Greg, and good morning.
Old Dominion's revenue for the third quarter of 2019 was $1.0 billion, which was a 0.9% decrease from prior year. The third quarter of this year included 1 extra workday so the decrease on a per day basis was 2.5%. While our operating ratio increased to 79.3% we were pleased to produce another sub-80% operating ratio in a challenging environment, especially considering some of the extra cost included in our results.
With the reduction in revenue and increased operating ratio, our earnings per diluted share decreased 3.3% to $2.05.
Our revenue results for the quarter reflect the 5.2% reduction in LTL tons per day, that was partially offset by the 4.4% increase in LTL revenue per hundredweight. Excluding fuel surcharges LTL revenue per hundredweight increased 5.8%, which was in line with our expectations as LTL weight per shipment was more comparable to the third quarter of 2018.
These yield results are consistent with our long-term consistent approach to pricing. On a sequential basis, LTL tons per day and LTL shipments per day were both below normal seasonality. Compared to the second quarter of 2019, LTL tons per day decreased 1.2% as compared to the 10-year average increase of 1.9% and LTL shipments per day were down 0.6% as compared to the 10-year average increase of 3%.
At this point for October, our revenue per day is trending down 1.5% to 2%. LTL tons per day are slightly below the normal seasonality, but I view this as a positive considering our sequential performance over the past 15 months. This follows our August and September tonnage results that were both essentially in line with normal seasonality.
The growth in our revenue per hundredweight, excluding fuel surcharges for October, is trending lower than our growth rate in the third quarter. We expect a slight step down from the third quarter growth rate due to tougher comparisons with the fourth quarter 2018.
Similar to the comments that we made on the second quarter call, we want to ensure that any slowdown in this growth rate is not misinterpreted as a change to our pricing philosophy.
As usual, we will provide the actual revenue related details for October in our third quarter Form 10-Q.
Our third quarter operating ratio increased 90 basis points to 79.3% as the increase in our overhead cost as a percent of revenue unfortunately more than offset the improvement in our direct cost. Decrease in revenue had a deleveraging effect on many of our fixed overhead cost as reflected in the 50 basis point increase in depreciation.
In addition, our miscellaneous expenses increased 80 basis points when compared to the third quarter 2018.
While several items within this account increased, the largest was a $4.9 million net loss on the disposal of property and equipment as compared to a slight gain in the third quarter 2018. Much of this loss was related to the removal of structural assets to create room for improved service center and maintenance facilities.
In regard to our direct cost, we continue to gain productivity and the year-over-year decrease in fuel prices has resulted in our operating supplies and expenses being lower as a percent of revenue.
Old Dominion's cash flow from operations totaled $285.6 million and $747.5 million for the third quarter and first 9 months of 2019, respectively, while capital expenditures were $140.4 million and $370.3 million for the same periods.
Continue to expect total capital expenditures of approximately $418 million for this year.
We returned $54.2 million of capital to our shareholders during the third quarter and $246.4 million for the first 9 months of the year.
For the year-to-date period, this total consisted of $205.3 million of share repurchases and $41 million in cash dividends.
Our effective tax rate for the third quarter 2019 was 24.9% as compared to 24.3% in the third quarter 2018.
We currently expect an effective tax rate of 25.8% for the fourth quarter this year as the effective tax rate in the third quarter benefited from certain discrete tax adjustments.
This concludes our prepared remarks this morning. Operator, we'll be happy to open the floor for questions at this time.
Operator
(Operator Instructions) Our first question from Jack Atkins with Stephens.
Jack Lawrence Atkins - MD & Analyst
So, Adam, I guess, just going back to your prepared comments just around October and sort of what you're seeing there. I know you guys are going to give a more pinpoint number when the Q comes out. But was just being curious if, you or Greg, could just talk about what you're seeing in terms of general business trends in October? It seems like things are kind of holding in there even though the industrial data continues to be fairly challenging. Would just being curious to get your, sort of, broader take on how you're seeing macro trends thus far in October and if things continue to feel relatively stable all things considered?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Sure. This is Adam. We obviously see the same macroeconomic information that everyone else does and have noted some of the industrial numbers that are now showing some weakness, but our trends are actually continuing to be stable. And as I've mentioned thus far, with our October results and granted the month isn't finished, but we're seeing, I would say, more stability on the volume side than we have seen in the recent quarters. And what I mean by that is, going back to July of last year, the first month of every new quarter from a seasonality standpoint, has been well below what our normal seasonal trends have been. And while we're below, we're roughly in line with the October results at this point and that follows basically August and September that we're in line with what our normal seasonality would be.
So that's been good to see and obviously our yield trends are continuing to hold steady from a sequential standpoint as well.
As we mentioned, we expect similar to what we did going into the third quarter that the growth rate in yield might slow down a little bit in the fourth quarter if you hold mix constant and just even assuming a little bit of sequential acceleration from 3Q, that year-over-year change maybe a little bit weaker. But we're seeing more stability, and I think some of that is we're starting to hear more business that we lost earlier in this year, some of that business is coming back to us. They may have left us for cheaper price, but maybe have become dissatisfied with the level of service they were receiving. So we're starting to win some of that business back and those have been good trends for us to see. So whereas maybe earlier in the year when the economic data was stronger and our results might have been a little bit weaker, now we're seeing some of the economic numbers showing weakness, while our results are staying fairly stable. That's been good to see.
Jack Lawrence Atkins - MD & Analyst
Okay. That's very encouraging. I guess for my follow-up, just going back to my comments there, Adam on the pricing and Greg's comments in his prepared remarks on yield, I mean, it -- I guess, how should we interpret the broader yield environment today relative to say, 3 months ago, or 6 months ago? I know Greg said that he think shippers look for opportunities to sort of go after, in some cases, some lower prices in the marketplace. Are you seeing any more or less competition at the margin on yields? Just would be curious if anything changes there over the last several months.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I don't know that anything has necessarily changed. We were careful not to and don't want to try to characterize maybe the environment anymore like we used to, perhaps, put a label on it. Certainly, we noted earlier this year kind of in the late first quarter that competition intensified, and we dealt with that. And certainly it's had an impact on our volumes and that's what Greg's comments were getting at. But that hasn't really changed at any point, therefore it continues to be competitive and I think that just reflects the softness in demand that's out there and it's not unusual in comparison to peers that we've seen before. But certainly the environment has been very supportive of our ability to continue to get the increases that we want. That's I think reflected it in our numbers and we've been really pleased with that. And I think we've been really pleased to see our sales team, our pricing teams working together, working with our customers, continuing to leverage the relationships that we have figuring out how we can create win-win scenarios, and I think that's reflective in our numbers as well. And we're happy with relationships that we have, but it takes people to leverage those relationships, real people not Gobots like Bumblebee and Optimus Prime that can only do that in the movies.
Operator
Next question from Allison Landry with Credit Suisse.
Allison Landry
So, I just -- Adam, I wanted to go back to your comment about the stability in volumes in October and the last couple of months. I know you mentioned you're regaining customers that maybe you lost earlier in the year. So when you think about these normal seasonal trends, would you attribute it more to sort of regaining this lost share and perhaps it's not necessarily indicative of stability in sort of the flatter environment? Maybe if you could give us little bit of color on that.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I think that's more of it than anything. Because certainly, we're still seeing our levels trending negative, which certainly, we'd rather them be positive and we're anticipating that coming into the year, but it's not necessarily anything to write home about at this point. And I think demand trends, overall, continue to be fairly weak, but certainly more of the reports that we've been getting recently have just been regaining some customer business that we've lost, but existing customers that have been by us all year. As Greg mentioned, they're continuing to see shipment level may not be where they were last year, so there's been a little weakness there. But overall in recent months I think that we're continuing to keep business with existing customers and then maybe winning back a little bit of business that perhaps had been lost earlier in the year.
Allison Landry
Okay. That's helpful. And then on the salaries line if I look at that as a percentage of sales and sort of the sequential trending a little bit higher, I think, than sort of the normal historical trend would suggest. Was this mainly just driven by the deleveraging? Or are there any other factors that that you would call out that may have contributed to that? And then any thoughts you can give us for how to think about Q4?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Sure. The salaries, wages and benefits, when you pull those apart and you look at our productive labor trends, we saw some improvement there, and I think that a lot of that was the productivity that we were able to gain during the quarter. When you look in sort of the overhead side and then just thinking about fringe benefits, we did have an increase related to our phantom share program. So overall fringes as a percent of salaries and wages in the third quarter this year were 36.6%. It was 35% in the third quarter of last year. So that drove some of the quarter-over-quarter increase, if you will, and that also was a reason for, from a sequential standpoint, why our costs were higher. The fringe benefit rate in the second quarter of this year was at 34.1%, which is in line with what I had guesstimate the year might be. So we were certainly little bit higher there on that fringe benefit side and the increase, if you will, in the -- with the phantom share, which most people I think understand that program and the details of how that works but with the share price of our stock that increased a little over $20 during the third quarter of this year, created an entry of about $8.5 million and we had phantom expense in the third quarter of last year of about $2 million. So that was certainly a quarter-over-quarter headwind. But going into the fourth quarter, the fourth quarter typically includes several adjustments that could impact fringes. One of those is every year we complete our annual actuarial study that includes the workers' compensation accruals and so that adjustment last year was pretty favorable. And last year in the fourth quarter, we had a favorable entry related to our phantom share program as well. So our fringe benefit cost as a percent of salaries and wages were 30.7% in that period.
So right now, if our share price continues to hold, it's trending quite a bit above. I think we're about $20 or so above what the 50-day moving average at the end of the third quarter of this year was. So any a sequential increase there in the share price would result in phantom stock expense, and then we'll just have to evaluate what those other adjustments might be. But absent any kind of our adjustments one way or the other, I would expect our fringes to kind of be in that 34% range, if you will. So we've just got -- I mean in comparison to fourth quarter of '18, we had several favorable adjustments that benefited that operating ratio pretty significantly, I think, by about 200 basis points.
Allison Landry
Okay. And just to clarify, of 34% fringe, that's a Q4 number or is that a full year of 2019 number?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
That was my guesstimate for the full year, but absent any changes like I mentioned on the actuarial adjustment for workers' comp and for the phantom share program, that's kind of the baseline of what I would expect in 4Q. Right now, if we were to close where the share price is, it'd be much higher than that because we'd have another big period of phantom stock expense.
Operator
Our next question from Ravi Shanker with Morgan Stanley.
Ravi Shanker - Executive Director
So interesting discussion on price. Question is, when do you guys know if you are pushing too much on price? Or is there no such thing?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Ravi, I think that we certainly get feedback from our customers, and I think our pricing programs and our philosophy is always to look at individual account profitability and then have a cost-based approach when we talk with our customers every year. And we look at what our cost inflation is and then we work with our customers on the sense on what type of increase we might need. But then we also consider other ways that we can maybe accomplish the same objective of improving an operating ratio, if there are things that we can change operationally, that maybe help us on the cost side for a specific customer.
So those are just things that we work through and then we work very hard to keep our cost structure as low as possible to drive operating efficiencies so that basically the rates that we charge are in line with market rates. And maybe it's at a slight premium, but certainly when you think about the overall value equation, we think we provide a better value proposition than anyone given the quality of service, balanced against the consistency with our pricing approach.
Ravi Shanker - Executive Director
Got it. And you implied that some of your old customers that you lost are coming back, are you hearing from the folks on the ground. Are you getting a sentence or any more detail on why they're coming back? Is this a service thing? Is this a price thing? What's driving them back to you?
Greg C. Gantt - President, CEO & Director
Ravi, it's simply because our value proposition with our service product is superior. In some cases they can't stand the service that they have been getting. It's just the price isn't service that they get, so they come back to us.
Ravi Shanker - Executive Director
So again -- sorry, go ahead.
Greg C. Gantt - President, CEO & Director
So we have seen that -- very recently, I was actually in one of our service centers yesterday and had a few national account reps in attendance that this event we had, and I heard it again yesterday, that we have business coming back that we lost because of price. So I think it's very positive from that standpoint. But it's not massive business returning every day, but it's bits and pieces. They love what they had. They trend to go away for cheaper price and then they come back. So it's been that way over the years. And again, we continue to rely on our value proposition, and it served us well over the years.
Ravi Shanker - Executive Director
Got it. And that's great segue in my next question. Is this something that normally happen in a down cycle? And can you use that as an indicator for where we might be in the cycle? Meaning, when you start to see the first few guys who left come back, I mean, does that imply some kind of inflection?
Greg C. Gantt - President, CEO & Director
I don't know if I can project that or not, but this does happen in a down cycle for sure, and we have seen it happen over and over. It is consistent with what we've seen in the past.
Ravi Shanker - Executive Director
Got it. Just a couple of housekeeping ones. One is, again, you guys just probably sound more bearish on the cycle and industry trends than you've had, and you've done many year and you're still printing sub-80s ORs. Is it fair to say that outside of a recession, this is like a floor on your OR right now?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I don't know that we'd want to make that call at this point and give any guidance on our operating ratio. But certainly we've talked about our ability to continuously improve the operating ratio over the long term and it takes continuous improvement density and consistency with our yield to offset our cost. And certainly we're lacking for density this year, and we've paid some have higher cost for multiple reasons and some of those related to our fleet that we had planned for growth this year. And so we're probably a little heavy in that regard, so we're definitely carrying some higher cost and -- but that gives us opportunity as we work our way into next year and then we'll just deal with the demand environment with whatever faces us. But certainly we're always looking forward to kind of the next legs of growth, but we've got to operate and deal with whatever the economic situation is. But I think our strategic plan has guided us through downturns and upturns and we're certainly building out investing in our service center footprint to ensure that we have capacity that's willing and ready to be able to step up when there is a positive inflection in the economy. It's just a matter of when that happens.
Ravi Shanker - Executive Director
Got it. An if I can just squeeze one more in. Adam, you said, you had a bunch of miscellaneous expenses in the quarter, including a $5 million -- a $4.9 million, you called out. Are those items all normalizing for 4Q? And what's the run rate number?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Our miscellaneous expenses tend to average around sort of 0.5% of revenue and they're quite a bit above that, about half a point related to that loss that we pointed out. But certainly that's not a repeating type of event, so those should go more back in line. I would expect them to in the fourth quarter.
Operator
Next question from Scott Group with Wolfe Research.
Scott H. Group - MD & Senior Analyst
Adam, can you give us just the monthly numbers on tonnage and weight per shipment? And then with October revenue down 1% to 2%, as you look at the balance of the quarter, can you help us think are -- do comps get tougher or easier as we think about modeling the full quarter?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Let me start with the tonnage, and you're talking about sequential or year-over-year changes?
Scott H. Group - MD & Senior Analyst
I'm good with year-over-year.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Okay. The year-over-year, per ton in July, it was down 6%. In August, it was down 5.2% and then in September was down 4.5%. That's the tons per day. The shipments per day in July were down 5.3%, down 4.0% in August and down 4.2% in September.
In terms of the comps, overall our numbers when you go back and kind of look at tons in particular, certainly the growth rate was when we started that number kind of going flatter in the fourth quarter of '18 and some of that goes back to really the comps in September of '17. So our comps then got significantly harder and that was that period where our revenue growth stepped up tremendously from kind of that 12% to 19%, 19.5% rate in 3Q '17 versus 4Q. So in that regard, the comps got harder in 4Q last year and they get a little bit easier as we go into this year. So we'll just continue to watch and if we can somewhat get back to more consistent trends, even closer in line with normal seasonality, certainly if you start going into 2020, the comps will be maybe a little bit harder in the first half of that year and then get a little bit easier as we progress through the year.
Scott H. Group - MD & Senior Analyst
Okay. That's helpful. I appreciate all that discussion on fringe earlier. If we look sequentially labor costs were flat and they typically increase -- total labor cost flat, and they typically grow 3% to 4%, I think as you did the wage increase. So is headcount coming down sequentially? Is there anything going on with incentive accruals? I'm just trying to help understand why labor flat.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Well, it was up slightly, if you're talking sequentially to the second quarter, but there was a decrease in headcount. And that's something that we talk a lot about, that we're always matching our labor revenue trends and that's the day by day, minute by minute kind of thing. But overall from a year-over-year standpoint, our peak number of employees was in October of last year, but we're down on average in the third quarter, 3.7%. When you look at September to September, I think the decrease is about 5%. So and then sequentially in the third quarter, we were down from the second about 1.5%. So we're just continuing to try to have the labor force rightsize based on the volumes that we're dealing with on a day-to-day basis. And I think as some attrition has taken place, we've just not filled or backfilled some of those positions and adjust allowed the headcount to kind of drift down, and we'll continue to monitor that as we progress through the fourth quarter as well. Wouldn't necessarily expect any kind of material change, kind of flattish if will from the third quarter going into the fourth quarter.
Scott H. Group - MD & Senior Analyst
Okay. Helpful. And then just last thing, OR a little noisy this quarter. It was noisy fourth quarter last year. Anything you could do to just sort of help us think about OR seasonality sequentially year-over-year for fourth quarter?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
You know what, I think that when you -- this quarter, if you will, and obviously, it's got a little bit of noise, maybe quite a bit of noise in it, but I think that if you sort of take out about 0.5 point for that loss and maybe 0.5 point on the benefits kind of side, so that would have been just call it a 78.3 for rounding, would have put us right in line with normal seasonality from the second quarter to third quarter. And then maybe if you use that as a base going into 4Q, normally the fourth quarter operating ratio was up a little over 200 basis points. Last year kind of skewed our averages down, but if you just sort of do a 5-year average from '17 going back the average sequential increase was 240 basis points.
So if you kind of roll that kind of adjusted third quarter number by an average that's probably going to be more likely in line. And obviously, we're not giving that as guidance so to speak. But that will become kind of the baseline for which we would be comparing to and obviously we'll continue to watch and see sequentially how things go. The phantom stock number is always, when our stock price is swinging around, it's good for us to see it increasing $20 within the given quarter, but it ends up creating expense that might be higher than what would be in these longer-term averages. But that would -- from my comparison that would sort of the baseline to compare and contrast against.
Operator
Our next question from Amit Mehrotra with Deutsche Bank.
Amit Singh Mehrotra - Director and Senior Research Analyst
Just wanted to follow-up on the market share line of questioning because I guess the competitive landscape is also kind of evolving for the first time. Saia is obviously expanding and seeing some early success there. XPO seems to be investing in to make its LTL network more efficient or better utilized. So I'm just trying to understand if there's anything you're doing differently in that context of kind of an evolving competitive landscape. It just seems like you're ceding some market share particularly in the Southeast. I'm not sure if you're doing anything different or how you think about going to market or engaging new customers in that backdrop.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I think we continue to engage with our customers to sort of see what their demands are and how we can continue to respond to their changing needs. But at the end of the day, we look and evaluate the data that we have and customer perceptions on service, and the best means for us to do that is this very detailed data that we get from these Mastio results. And as Greg mentioned, we're really pleased to see that the perception for us has improved as compared to last year and we were #1 in 33 of the 35 attributes, the best showing ever for us. So I think as we continue to focus on doing right things right for our customers, we're continuing to get feedback that they love our service in that regard and still perceive us as a very strong value. And maybe the invoice price for our service might be a little higher than the next person, but when you look at the total value equation, the cost of transportation can certainly be lower by using Old Dominion. So we can help our customers save money from a big picture standpoint, but also improve the service that they're delivering to their customers.
Amit Singh Mehrotra - Director and Senior Research Analyst
Adam, is the spread between -- just for own edification, the spread between how far you guys are ahead versus the rest of the pack? Has that changed at all or has that increased, has it come in? I'm just trying to get a sense of where you are related to the pack now versus history.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
It widened this year. Our lead widened. And back to just a big picture market share, when we had gone through prior slower cycles, our market share kind of comes back more in line in terms of tonnage growth with where the market is and that's some of what we've seen. But when we look at our market share by region, we've seen tremendous growth given the environment, in both, the Northeast and the Midwest and then we're just kind of flattish in most of the other regions. The Southeast as you mentioned, is just down slightly, but like we've seen in prior economic cycles that's fairly short-lived and we think that we're continuing to hold on our own and certainly we feel like doing the right things in terms of protecting our yield and most importantly, protecting our service and continuing to invest in service center capacity.
Amit Singh Mehrotra - Director and Senior Research Analyst
Okay. That's very helpful. And as a quick follow-up just on the labor front, we've seen kind of this nice reduction in productive labor cost. It was like 27.5% in the first quarter. It was 27% last quarter. Can you just talk -- I know you disclosed in the Q, but wasn't sure if you can disclose where your productive labor costs were in the third quarter? And what's the opportunity there? How low can that go in the context of maybe a little bit more of a difficult revenue environment?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
It was 27.3%, the productive labor cost in the third quarter, so a slight improvement over where we were in third quarter of last year. And how low it goes, we don't know. We continue to look at how we can continue to leverage technology. I would say that we're already this particular element of our cost, I think demonstrates the technology that we've invested in over the years and how efficient we operate probably versus the industry. So that's something that we'll continue to look at how we can implement tools from whether it's a planning standpoint or any type of efficiency gains that we can make within our line-haul, pickup delivery or dock operations. We're thinking about this every day and certainly want to continue to drive efficiencies there where we can. But we're looking at ways that we can use technology to drive efficiency throughout all areas of our operations, all of our back office functions as well, and then things that we can do that provide better information and better services to our customers that help on the yield side.
Operator
Next question from Jason Seidl with Cowen and Company.
Jason H. Seidl - MD & Senior Research Analyst
I want to talk a little bit about some of your end markets in terms of the declines that you've seen. Is there any difference between what we would look at as industrial versus consumer? And to that extent, was the quarter impacted negatively by the GM strike in any way? Even though you might not have a lot of business with GM, do you do parts business with some others?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
GM question. No, we didn't see or feel any kind of impact from that, in any regard other than maybe indirectly the fact that maybe economics of that particular region might be down a little bit but nothing on a direct standpoint.
Jason H. Seidl - MD & Senior Research Analyst
I don't think so.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
In terms of the balance of our business, 55% to 60% of our revenue is industrial and close to 30% is retail. And so this year, we have definitely felt, I think, that as the industrial economy has been slowing that's had an impact on our industrial-related customers. And then on the retail side that business had been the fastest growing for us and kind of the change in revenue, if you will, at this point since it's negative, is more in line with both the industrial and the retailers. And there is probably multiple reasons for that. Some of that, I think we talked about or have talked about before is that they may have been maybe a little bit more price conscious on the end. So that brought back growth rate down back more in line with the industrial in the first half of the year, but some of that is where we are winning business back. So we'd expect, longer-term, to see our retail business probably continuing to grow faster than the industrial.
Jason H. Seidl - MD & Senior Research Analyst
Okay, that's very good color, Adam. I want to also jump back here for my second question. You mentioned about capital spending. I'm just trying to frame up. I know you don't give guidance for 2020, but just trying to frame it up, because you sort of opened the call saying, hey listen, we take a long-term approach to our spending and look at our great track record, which you guys are phenomenal one of, of investing in the right facilities and equipment and technology. So I was just trying to think how should we think just directionally about 2020 CapEx versus 2019 without giving any numbers, just directional thinking?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Well, I was going to give you the numbers, but since you didn't ask for them.
Jason H. Seidl - MD & Senior Research Analyst
Oh, perfect. No, hey, listen, you could always e-mail that too.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
We're in the process actually of trying to finalize what our CapEx plan will be for '20 and we go through a detailed process of building up bottoms-up forecast and a top-down and trying to figure out what we think the environment might look like from a topline standpoint before we get into planning, primarily on the equal equipment side. But on the real estate front, we'd certainly expect to continue our projects that we have in the works and we always sort of keep a 2-year plan going. So that could be even higher next year.
And we always sort of keep our eyes out too, from a longer-term standpoint, things that may be on our long-term list, which we've got a target of about 40 service centers or so or places that we think we need to add service centers. If the weakness in the market results in perhaps some service centers becoming available, they might be on kind of our 3-year plan, but we would go ahead and take advantage of any opportunities that present themselves. So we'll keep our eye out there. And then on the equipment side, we just have to look at what the replacements are. And as I mentioned before, we're a little heavy on the fleet side. And generally, when that happens, then you take less, probably into the next fiscal year. So overall, my guess is that we'll probably have a little bit lower spend on equipment in 2020, but maybe higher on the real estate. And then we'll obviously keep our expenditures going from an IT standpoint as well.
Greg C. Gantt - President, CEO & Director
Jason, keep in mind that the majority of our CapEx spend from the real estate side will be in projects that we have already started that we're planning to complete.
Operator
Question from David Ross with Stifel.
David Ross
I wanted to -- given your significant exposure to this 3PL world, I wanted to know if there's any significant changes this quarter, or into October in terms of 3PL pricing and volume? And how, I guess, you see your 3PLs different from the other customers? Are there any different trends in the 3PL market?
Greg C. Gantt - President, CEO & Director
It seems like if anything our 3PL customers have trended up. We are doing significant business with 3PLs. We've talked about that in the past. But if anything at this point they are trending on the positive side.
David Ross
So, they would be growing faster than the other basket of customers?
Greg C. Gantt - President, CEO & Director
That is correct.
Operator
Our next question from Todd Fowler with KeyBanc Capital Markets.
Todd Clark Fowler - MD & Equity Research Analyst
I know that we see the reported yield numbers, but obviously there's some mix and some things that can impact that. I was wondering if you could share maybe some comments on where you think contract renewals are in a base -- kind of basis for maybe just to the industry and how that's been trending this year? Has the rate of increase been pretty consistent? Are you seeing any moderation in the contract pricing?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Sure, Todd. We, for one, we kind of stopped giving our -- any kind of numbers and details on contract renewals because somewhat felt like, especially what we hear other companies say they don't always reconcile to what the actual yield numbers are. But what we've been able to get this year on the contract renewals, more so, you can see it in the third quarter, where you don't have the same type of mix effect, if you will, with the weight per shipment. It was still down a little bit, given a little bit of a boost. But kind of more in line. When we look at more at our revenue per shipment, if you will, and kind of how that's trending, that really gets at the heart of what we're trying to do. And long term, our revenue per shipment growth has been kind of in the 4.5% to 5% range. And that's been kind of 80 to 100 basis points higher than what our cost inflation has been on a per shipment basis.
So I'd say that last year, we probably made a little bit more headway, obviously, in '17 and in '18 in that regard. And this year, we didn't have the same type of expectations. We're probably not getting that full kind of delta above cost inflation, which, with the shipment weakness, our cost per shipment has been a little bit higher than what I had anticipated as well. So it's always a balancing act. But our target when it comes to contract renewals and our GRI is our assumptions that -- on what our cost per shipment will be trending. And we came into the year expecting about a 4.5% increase in that regard. And so we target an increase above that. And I'd say that our renewals have certainly been on the positive side of that cost inflation target.
Todd Clark Fowler - MD & Equity Research Analyst
Okay. And so if I hear you correctly, Adam, I mean, the contract renewals remain pretty consistent in kind of within your targeted range and maybe it's not unusual or not unfair to think about kind of slightly below mid-single digits right now?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Yes. That's fair to say. And they've been pretty -- the renewables that we've got have been consistent all year long really.
Todd Clark Fowler - MD & Equity Research Analyst
Great. Okay. And then just to follow-up, the year-over-year decline in weight per shipment moderated in the third quarter, and I think the numbers you gave to an earlier -- a caller's question about the trends, it feels like September the gap really closed. When you look at weight per shipment, what do you read into that metric? And as you think about that going forward, if that stabilizes and turns positive, how does that impact the results, or what can that mean from a margin perspective?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
The lower weight per shipment has produced lower revenue per shipment as well and so your cost to handle is going to essentially be the same in terms of you're continuing to make the same pickups and deliveries. The same number of stops and dock handling cost is going to be the same. So that's certainly eats into the operating income on a per shipment basis. But the weight per shipment trend that we've seen, it's really been down in levels in that sort of 1,550 pound-ish range or slightly below that during the quarter. But that was fairly consistent with what we saw in late 2015 and through 2016 as well when the industrial economy was a little bit weaker. So I think it reflects the fact that the industrial economy has been softer and maybe a little bit higher mix to retail business going back to the time frame. But we were pleased to see we had seen a little bit of a drop in the weight per shipment in August and kind of thought that it dropped about 1,530 pounds and felt like that was continuing to show the economy, or the reflecting the weakness in the economy, but that came back pretty solid in September to 1,554 pounds. So I was really pleased to see that September number sort of come back up and help us there in that regard.
Operator
Your next question from Matt Brooklier with The Buckingham Research.
Matthew Brooklier
Adam, did you talk to the magnitude of wage increase that was put into place in the third quarter?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I don't think I said, it, but it was about 3% this year in terms of the wage and we continue to do some other things on the benefit side that add extra cost as well. So it's one of those things we continue to look at the program as a whole and between the different generations of employees we have, some value kind of your paid time off and the other incremental benefits that we offer, whereas some may put more emphasis on the wage. But you've got to have a healthy balance between both, and I think we achieved that this year with the changes that we made to both wages and benefits.
Matthew Brooklier
Okay. And that 3% compares to what was it last year?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
About 3.5% last year.
Matthew Brooklier
Got it. And then can you talk to where your service center account, your expectations for opening more locations through the end of the year, I think the message last quarter was we're looking to accelerate the rate of terminal openings this year. I just wanted to check to see if that's still the plan here.
Greg C. Gantt - President, CEO & Director
Yes, Matt, today, we have 236 and we have half a dozen or so that are in process now that several of those we will get open prior to the end of the year. And then several more of that we will look at opening first quarter next year.
Matthew Brooklier
Okay. And then just ask one quickly. You talked to incurring a loss on disposal of some of the property to make way for either new maintenance facility or you're expanding the maintenance facility. Maybe just give us a little bit more color in terms of is that one location?
Is that multiple locations? Are you doing something different in the network with respect to your maintenance? Are you expecting to do more maintenance in-house? Or is this just kind of a onetime thing where you just needed more capacity at a certain location?
Greg C. Gantt - President, CEO & Director
It was absolutely a one-time occurrence, Matt. We acquired some additional property at a location, and we built a new maintenance facility on that property that we acquired and took the other one out that was actually in the way and restricted us quite a bit from an operating standpoint, from a yard space standpoint. So that's why we did it.
Operator
Our next question from Ari Rosa with Bank of America Merrill Lynch.
Ariel Rosa
So for my first question, I just wanted to touch on your thoughts on how this current downturn compares to the severity of previous downturns that you've seen in your career. A number of carriers mentioned that they think conditions might start to improve somewhere around second half '20. Would love to get your thoughts on just kind of where we are in the cycle and what your thoughts are on when we might start to see some improvement.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
That's hard for us to call because I'm not an economist, and I don't play one on TV. But we continue to look at those economic reports and have conversations with our customers to try to figure out what demand trends might be. And certainly, comps will get a lot easier in the second half of next year. But I think going through the first part of the year, you've still got a little bit probably of an overhang from a political risk standpoint, and what that landscape might be as we work our way into this election cycle and what effect that's had.
Fortunately, the consumers continue to be strong and the consumer drives 70% of the economy. So if business owners can maybe have a little confidence in terms of what the landscape might be from a tax and regulatory standpoint, then maybe they'll take the lid off of spending a little bit more and we can get the economy growing at a healthier rate like we had seen. But we'd certainly like to think that it might be stronger in the second half of the year and have read reports to suggest as much. And we certainly will be in position in ready. If that happens, and I think we've proven in the past that we can certainly rise to the challenge if demand trends change and incremental volumes come our way at a more rapid pace than certainly what we've been seeing recently.
Ariel Rosa
Great. That's helpful. And Adam, you mentioned retail a bit earlier, your retail exposure. Could you talk about what activity levels you're seeing in preparation for the holiday season? And maybe how that compares to previous years?
Greg C. Gantt - President, CEO & Director
We don't see a whole lot of the impact anymore from the holidays. It's minimal at best. I think most of the retailers and whatnot. They're so far out in front of it now compared to what they used to be. We just don't see a huge impact from that either way.
Ariel Rosa
Okay, okay, fair enough. And then just my last question. So I think your most recent GRI was in May, and I think it was close to 5%. Just assuming that activity levels kind of stay where they are, do you think that's an achievable level for next year? Or do you think it would have to moderate rate a bit to maintain the market share that you guys are targeting?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I think as we get closer to that point in time, we'll certainly evaluate where we are with the market and whatnot. But probably a little bit too early to make those decisions.
Operator
Next question from Chris Wetherbee from Citi.
Christian F. Wetherbee - MD & Lead Analyst
I guess, I wanted to come back to the tonnage comments. And I guess, the revenue per day implies if you make an assumption about where you think yields might be down a little bit from 3Q, implies a step backwards in tonnage in October at least, and I guess, against easier comps. I guess, maybe the first question is, just wanted to get a sense maybe of what you're seeing in the market. I know it's sort of weaker than seasonal, but what are the dynamics that you're maybe seeing admittedly early here in 4Q? And do you think that 4Q total tonnage based on what you're seeing from your customers in the end markets could be down as much or maybe a little lower than where the decline was in the third quarter?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
So without giving any specific guidance on anything, certainly, as we mentioned, the comps get a little bit easier in the fourth quarter for us. So we'll continue to just sort of see how things come in. But obviously, we'd love to see the improvements. The fact now that if you kind of piece the last 3 months together and include October and if kind of what our current trends are, at this point, if they can kind of hold, we'll have sort of the first 3 month trend following normal seasonal patterns in quite some time, going back into 2018 when things were growing so nicely for us. So we'll continue to monitor that. But I think that when you just sort of look overall, like I mentioned, the revenue on a per day basis, in October, at this point, down kind of 1.5% to 2%. And not that it's a marked improvement, but it is slightly better than the 2.5% per day decrease that we had in the third quarter. So we'll continue to monitor those trends, and hopefully, we'll continue to see some business coming back to us from a customer standpoint and it'd be nice to see if these trends can continue to hold somewhat in line with normal seasonality that might allow us eventually in 2020 to maybe get back into more of a growth environment versus dealing with the declines that we faced this year.
Christian F. Wetherbee - MD & Lead Analyst
Okay, okay. No, that's helpful to understand. And then just maybe separately, when you think about 2020 and kind of the current environment that we're in, obviously, sluggish from a demand perspective. Can you just give us a sense of sort of how you're approaching what you've talked about before in terms of your bigger picture capacity growth aspirations, right? I think you've talked about it a good opportunity to continue to grow to take share. Do you start 2020, a little bit on pause in that respect? Or do you kind of continue just sort of along, it sounds like you want to be opportunistic in case opportunities or assets come available. But just want to get a sense of maybe how we think about sort of that -- that approach as you're entering 2020?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
We always look at sort of the 3 big buckets of capacity and the biggest component being the real estate needs and an LTL network requires a certain amount of doors to be able to process freight. Otherwise, growth can be limited. So that's something -- and it's an investment that can't be made overnight. It takes a long time to plan and to ensure that we stay ahead of the growth curve in that front. So I think that the investments that we've made and the plan that we've had over the last couple of years, we're probably, from an excess capacity standpoint within the service center network, we're somewhere around kind of 20% excess capacity, and we like to be closer to 25%. The growth in '17 and '18 kind of ate into that spare capacity somewhat. So we're still trying to make progress towards getting that number up, maybe a little bit higher, so we do have it in place for when that next big leg of growth comes our way. And then from a people standpoint, we're always looking at continuing to train our people, our drivers. And I think some of the changes that we've made this year when we haven't had the demand to dictate, we've had some pools of drivers that have moved to the dock. And so they're still in place and ready for, again, when demand picks up and the full-time need is there to fill in on that need. And then the final piece would be on the equipment side. And that's something that certainly we manage more on the year-to-year basis. And when we get a better feel for what our bottoms-up type of projections might be for next year, that will be when we really finalize and fine-tune what we think the equipment needs will be for 2020.
Christian F. Wetherbee - MD & Lead Analyst
Okay. Okay, that's super helpful. Last question, very quick detail. You had mentioned 34% on the fringe is sort as good a guess you can give for Q4, but with the stock where it is, all things equal, it would be higher because of the phantom stock? I just want to make sure that that's what you're saying about the fourth quarter specifically.
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Yes. That's exactly right. That 34% is kind of the good baseline, if you will. And that's closer to what we had in the second quarter of this year, which the second quarter of this year included about $1 million of phantom stock expense. So there's a lot of kind of puts and takes in that number on the fringe line with paid time off benefits and workers' comp and other items. But nevertheless, there's probably just been a little bit more fluctuation and variability and that phantom share program this year than perhaps we've seen before.
Operator
Next question from Kevin Sterling with Seaport Global Securities.
Kevin Sterling
Just kind of a real big picture question. You talked about business coming back to you because of service and they may have left because of a lower price. From a historical perspective, and this is not your first rodeo, when you see business leave, but it comes back to you because maybe they're getting poor service from another carrier, does that business tend to be a little bit more sticky going forward? The customer realizing like well, I'm not going to make this mistake again. How should we think about that with this business coming back to you? Does it tend to be a little bit more sticky? Have you seen that over time?
Greg C. Gantt - President, CEO & Director
We would surely hope so, for sure. No doubt, I think we have customers that maybe got burnt once, and they don't want to get burned twice. So yes, we have seen that. I've seen some cases situations that the various customers will change. They may get new management or whatnot, and who knows what you face the next year. But yes, for the most part, it does become more sticky, for sure.
Kevin Sterling
Got it. And Adam, I know your tax rate moved around a little bit this quarter. I think you're guiding to 25.8% for the fourth quarter. For 2020, should we think about in that 26% range for tax rate for 2020. Is that a fair assumption?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
I think that's probably a good benchmark to use. Yes.
Operator
Our last question from Ben Hartford with Baird.
Benjamin Hartford
Adam, just to finalize the thought on weight per shipment. Shipment was running 1,530 earlier in the quarter at 1,545, it's as low, really, as it has been in a decade as low as it was in 3Q '15. I know the efforts that you took last year to kind of protect the network. We know trends have been weak from industrial end market perspective and truckload capacity has been loose. But this level here, what's your level of confidence that we're at or near a trough? Or is there any sort of mix change within the network that could drag that number lower from here? What are your thoughts there?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Probably a little bit of mix change, just the fact that we have a little bit more retail exposure, and I think those shipments tend to be a little bit lighter weighted. But like I mentioned before, it was really good and a positive for me to see that dip that we had in August, kind of the rebound that we had back in September, and things sort of coming back and sequentially, if you will, and that jumped back up to slightly above 1,550. But I think that we're just kind of down in this lower sort of range, and there's fewer demand for widgets right now. And so fewer widgets on each shipment that we're handling, and I think that's just a reflection of kind of the environment, very similar to that late '15 and 2016 period as well. So we -- earlier in the year, we did have the operational change headwind, if you will, and that was the cause for the 4%-ish type of year-over-year decrease in weight per shipment. And so now, we should be, from a mix standpoint, more in line with a more comparable type of numbers, if you will, in that regard. And I think it's just somewhat a sign of the slight decrease was a sign of just continuing to be in a little bit weaker operating environment.
Benjamin Hartford
And again, I guess, in that vein, some competitors have announced across the threshold services recently, residential delivery. Any change in your viewpoint as it relates to the potential for across the threshold or residential type deliveries within your network?
Adam N. Satterfield - Senior VP of Finance, CFO & Assistant Secretary
Not from our regard, that's not something that we're focused on at this point. We feel like that there's better market opportunities out there, and we'll continue to focus on serving the needs, the LTL needs of our customers and not necessarily trying to get into more residential types of deliveries.
Operator
(inaudible) question-and-answer session. At this time, I'll turn the call back to Mr. Earl Congdon, for any additional or closing remarks.
Earl E. Congdon - Chairman Emeritus & Senior Advisor
Okay. This is Earl Congdon. Thank you all for your participation today. But before we close the call, I would like to also share my appreciation with the entire Old Dominion Family.
I'm extremely proud of our recent Mastio Award as well as our financial accomplishments this year. I think that keeping our operating ratio below 80 in spite of a reduction in revenue was quite an accomplishment. One of our largest shareholders, the Congdon family, certainly wants to see the company's profitable growth to continue and we know that we have the team in place that will make that happen.
We appreciate your questions today, feel free to give us a call if you have anything further. Thanks, and have a good day.