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Operator
Good morning.
I will be your conference operator today.
.At this time, I'd like to welcome everyone to the IAC fourth quarter 2009 earnings conference call.
All lines have been placed on mute to prevent any background noise.
After the speakers' remarks, there will be a question-and-answer session.
(Operator Instructions).
Mr.
McInerney, you may begin your conference.
- EVP, CFO
Thank you, operator and everyone, for joining us this morning for our Q4 2009 earnings call.
Barry will make some brief remarks, after which I'll come back to quickly highlight some issues.
But first I'll remind you that during this call we may discuss our outlook for future performance.
These forward-looking statements typically are preceded by words such as we expect, we believe, we anticipate or similar statements.
These forward-looking statements are subject to risks and uncertainties and our actual results could differ materially from the views expressed today.
Some of these risks have been set forth in our Q4 2009 press release and our periodic reports filed with the SEC.
We will also discuss certain nonGAAP measures.
I refer you to our press release in the Investor Relations section of our website for all comparable GAAP measures and full reconciliations.
With that I'll turn it over to Barry.
- CEO, Chairman of the Board
Thank you, Tom.
Brief is almost completely brief.
I really think the best part of these calls is the Q&A and I think we're going to get to it as quickly as we can.
I know you have a couple of remarks.
The only thing I would say is that given the overall difficulties of 2009, that everybody knows so well, the Company performed well.
Just really two significant facts.
One is, is that since the spin, which now is --
- EVP, CFO
Seventeen months.
- CEO, Chairman of the Board
Yes, year-and-a-half, we purchased 25% of the stock of the Company.
And we've certainly I think made good on our stated commitment to repatriate capital to our shareholders.
Second thing is that in this last year, we generated about $200 million of cash flow and anticipate that we'll be a good, strong cash performer this year.
And we spent about $100 million in acquisitions and those acquisitions, by definition, there were seven or eight of them and they were from very small to at most obviously very small, medium-sized, and all as supplements to our current businesses.
Which is-- what we've also said that we would do, is want to invest in our businesses in add-ons and other things.
So I think those are the, to me, the significant top line facts and with that I'll turn it back to Tom and then we'll get to Q&A quickly.
Thank you.
- EVP, CFO
Yes, I just wanted to spend a moment on a couple of supplemental information points as it relates to Q4 as well as going forward.
In Search, we obviously took the large noncash charge called out in the release.
The accounting rules require us to do an annual assessment of the carrying values of our businesses and we do that in the fourth quarter each year.
While our Search business has actually stabilized and improved in Q4, when we undertook the accounting exercise this year we lowered our long-term growth expectations for the business.
And when you run this through the models, it results in a lower value for the business than previously.
This has zero cash impact.
And I'll remind you all that even in the most challenging of conditions in 2009, the business generated in excess of $100 million in pretax free cash flow.
Early Q1 results in Search feel directionally similar to Q4 although we do have an easier bottom line comp with significant marketing spend in the year ago period.
Turning to ServiceMagic for a second.
It had a solid Q4 as it continues to weather the home services environment.
But I wanted to dissect the results a bit.
The reported OIBA decline reflects modest investment in building a European business.
Two, stepped up marketing expense including a continuing trial of TV advertising to build the brand.
Three, investments in ServiceMagic's market hardware business which provides website design services for customers and will bring the next generation of home service professionals online.
And four, investments in sales and other resources to expand ServiceMagic into categories other than home services, such as catering and event planning.
Within the broader bucket of stepped up marketing expense, increased SEM marketing costs due to macro and other factors have pressured margins to a degree.
But other than that, the other investment items I mentioned are decidedly elective and with an eye to building a much bigger and broader business.
Without these elective investments, core profits would be up at substantial double-digit rates.
We believe ServiceMagic is without peer in terms of driving a high-quality, prescreened leads to local service providers, now in multiple verticals and we want to give this business the investment to maximize its long-term potential.
And finally, to Media and other.
Q4 OIBA losses were significantly mitigated by seasonal strength in our profitable business is including Pronto, Evite, Gifts and Shoebuy.
As well as the fact that we're still just getting started in Media.
So we'll happily take the quarterly results but at least for Q1 we expect to be back closer to the Q3 run rate in terms of OIBA, and then we'll update you further as we go from there, although generally speaking we still expect aggregate investment levels to be consistent with what we laid out last quarter.
With that, operator, let's get to questions
Operator
(Operator Instructions).
Your first question comes from the line of Mark Mahaney from Citi.
Your line is open.
- Analyst
Could you provide -- two questions, please, a little bit more detail on the lowering of the long-term growth expectations for the Search segment?
Is that just a recognition of an increasingly competitive landscape?
Is there something else you've seen there?
And then just a brief question on the Match business, it seems like you had a bit of a slowdown in the year-over-year growth in subs on an organic basis.
Is that kind of one timish?
Would you expect to get back to high single-digit growth in Match subs?
What's a reasonable expectation?
Thank you.
- EVP, CFO
Sure, Mark I think there's no one single factor on the long-term growth rate.
I think the things we look at is kind of a conventional list.
We're going to look at industry.
We do this annually as I said in my remarks.
We do-- we look at industry conditions.
I think depending on who you listen to and what you look at, I think it's probably fair to say that coming through 2009, the generalized growth expectations for Search, broadly, are probably a bill lower than what they were overall.
And then I think as we look at our product strategies and as we transition the focus to our Q&A product, we just-- and you start projecting out what that could be over many years, we think it has great applicability, very potentially attractive margin characteristics.
But you get into the area of speculation as to at what rates it could grow and how fast and all of those other things.
So we think the business is a growth business.
It's just simply a lowering, and I can't get into too much detail on the specifics because we don't kind of provide those forecasts or guidance, but we still expect growth.
That's our aspiration.
I think you see that in the Q4 results and my remarks.
But it's going to be at a reduced rate than I think what we were previously hoping if that's-- if the forecast like all forecasts are.
On Match, look high single-digits sub growth is an aspirational level.
I think we're quite happy with Match's Q4.
We're quite happy with the year.
It was good.
It was a good, solid single-digit sub growth, good solid revenue growth and expanding margins.
And so we'll take that kind of year all day long.
I think I've been saying now, I think it's 11 years with Match that the growth comes in fits and starts.
It's always a function of what marketing you have, what product improvements you're making, what distribution deals you're doing.
It bounces around quarter-to-quarter.
You can't track one quarter that's great and extrapolate it out, and if another quarter a little lower, you can't necessarily extrapolate that out.
The fundamentals are solid.
And we look forward to continued growth at whatever level that is.
- Analyst
Thank you, Tom.
- EVP, CFO
Thank you.
Operator
Your next question comes from the line of Ross Sandler from RBC.
Your line is open.
- Analyst
Thanks, guys.
First, just a question on the Search business and then a follow-up on the Personals.
So on the Search segment, can you talk about the environment right now for Mindspark?
Looks like you had 35% growth rate in tool bars.
Is that a sustainable growth rate?
And can you talk about whether the growth coming from new partner wins versus some existing partner growth?
And then on the Citysearch side, you recently launched Citygrid.
AOLs been talking about their Patch media initiative, ReachLocal going public in a few months.
Feels like this year could be like the year for Local.
Can you talk about where you are on the Citysearch product road map?
Is there a lot more that needs to be done beyond this recent Citygrid launch?
- CEO, Chairman of the Board
Well, on Citygrid, there's a lot more on City-- Citygrid there's a lot more to be done.
We are really at the very beginning of building this network.
And we're certainly making progress on it but it's going to be-- it's a long-term build.
If we're successful, we will have something that will be very sustainable and pretty hard to invade, meaning that it will have pretty good barriers once these network effects happen, which we would say will happen in probably a year or two.
Do you want to follow up, Tom?
- EVP, CFO
Yes, I just-- the nice thing now, the announcement comes at the culmination of a lot of work, and so we are now in business fully on a daily basis in Citygrid.
We have nearing 100 publishers live and in some ways the count is becoming silly because we have dozens more signing up all of the time, many of which are quite small and they got to get plugged in and all that stuff.
But the publishing side is growing and our relationship with resellers, third parties who have advertising relationships to supplement our own sales force are growing.
We just launched live, our second large IoIP.
So both sides of what makes a network, the advertising side and the publishing side, are starting to scale.
I think as Barry said, it'll be a year or two before you really start to see in kind of numbers that affect the results.
But we're seeing the progress each and every day and we'll share that with you as we go.
But we're encouraged.
On the tool bar business, the answer is we got growth from a number of places.
We launched some new products, as you know.
We have proprietary intellectual content of, for example My WebFace is one of our intellectual properties that helps drive tool bars that was new this quarter, was not in the prior period.
That was particularly successful.
And then a lot of success in working with third party distribution partners.
The answer to your question is both.
It was growth with existing partners and new partners coming online.
And it's a big business, as you see from the metrics.
I would never say, or at least in this business or probably any business, that the 35% growth rate is sustainable.
It'll come again in chunks.
But I'd say the fundamentals are very solid.
- CEO, Chairman of the Board
Next question.
Operator
Your next question comes from the line of Jeetil Patel from Deutsche Bank.
Your line is open.
- Analyst
Great, thanks.
Two questions.
One, I guess if you look at the Search business, there's always the kind of the push and take of taking up coverage, taking down coverage to drive queries and monetization what have you.
I guess as you look at over the next several years, is there a target rate of just OIBA growth that you look at in the business and kind of reverse engineer to look at what the right user experience, right monetization should be to try to target to a profit growth rate is in that search business?
And second, as you look out over the next couple years, obviously display advertising is starting to show some signs of momentum again.
But curious as you look at your business lines, if we look back two years from now, what do you thing is going to be the big surprise of how we may be underestimated or kind of thought about a business line that maybe is not getting the type of attention that you're focusing on today that could be a potential upside or interesting in two years' time?
- CEO, Chairman of the Board
On the first one, Jeetil, the-- we really don't think of it that way.
I think the OIBA growth, given the nature of the business, obviously the focus has been on throughout 2009 in a challenging environment and as well as some of the product changes we made that we've talked about kind of at nauseum was getting back to a resumption of revenue growth.
And we tend to be, within broad parameters, reasonably agnostic whether that's coming from driving queries or driving click-through rates and driving RPQ and all those things because we know, given our multitude of search activities, that you can drive queries that don't monetize, you can drive monetization without queries, and at the end of the day what matters is revenue and it sounds obvious, but-- and so that's the focus.
And I think as we get sustained revenue growth, then the OIBA margins and OIBA growth in excess of revenue growth should follow quite naturally.
I mean that's the history of the business.
You can go back dozens of quarters and see that.
It works unfortunately the other way as well.
And so that's really the focus.
And it's through all of the activities, both tool bar, Ask, Proper as well as some of the ancillary activities to try and get that sustained revenue growth.
And Q4 was a start and we'll see what the coming quarters bring.
Do you want to take a crack at the second one or would you like me to?
- EVP, CFO
I actually didn't understand it.
- CEO, Chairman of the Board
Two years from now--
- Analyst
I guess couple years from now I guess which business line do you think is going to be perhaps the biggest surprise if we kind of look forward two years and look back, which segment would you say is maybe most underappreciated as you look at the different entities you work with?
- CEO, Chairman of the Board
Honestly, I-- you do it, Tom.
I can't do it.
I don't know what's under -- I think that we're so generally I think underappreciated, and I don't mean it in some emotional sense.
I just think that we're always discounted, our businesses are selling for very little.
And two years forward, I don't know whether -- I don't know what will happen.
I think, by the way, they have been performing year in and year out with pretty good growth, despite economic issues and a general economy, et cetera.
So I don't know.
I've gone on a bit on it without saying much.
So do you have anything more concrete to say?
- EVP, CFO
It's always relative to what and what people are assuming.
I think the value of Match I could argue, even if you look at the value of IAC overall, is underappreciated.
And I think in Local, broadly defined, with ServiceMagic and Citysearch, we are building brick-by-brick, as Barry would say, real enterprise value.
And it's hard to predict growth rates and things like that.
But when you look at our relationship with advertisers, the networks we're building, the brands we're building, there is real value there.
And I think the last thing is just in the Q4 results with the, notwithstanding my comments about going forward in the Media and other segment, I think you see just in one quarter that we have some earning assets in there.
And as we bring the earlier stage stuff to profitability, then there'll be a number of assets, maybe none of which is huge, maybe some will be, but each of which could have value.
- CEO, Chairman of the Board
Next question, please.
Operator
Your next question comes from the line of Ingrid Chung from Goldman Sachs.
Your line is open.
- Analyst
Thanks, good morning.
So two main questions.
The first question is I was wondering if you could speak broadly about what you're thinking about your uses of cash, more specifically, you bought back roughly 16 million shares in the last three months and have 5.8 million shares left on your buyback.
Would you think about increasing the buyback authorization?
And then secondly, I was wondering if you could-- Barry, I was wondering if you could clarify your comments regarding consolidating Ask.com?
- CEO, Chairman of the Board
The use of cash, we've -- as I said, I think we've been pretty consistent with what we said and what's happened.
We still don't see an acquisition of size out there and you should not be concerned or even have a point of view, so to speak, on the authorization.
The authorization does not reflect what our abilities, intentions, et cetera, are and we'll deal with it in due course.
We're going to continue to follow the course we have in the past, which is not to talk about what we acquire until after we've acquired it in terms of stock.
And I think past is prologue.
As far as consolidation, I had said, as you all know, that I thought this area of Search would be consolidated over time or have certain-- be consolidated, and I still feel that same way.
But that led immediately to we're selling Ask.
I don't know what form that consolidation will take and it's certainly possible that Ask will be part of another organization, larger, smaller, whatever, over time.
It's not predictable.
But right now Ask is not for sale.
We're not selling it.
We're not out there in any process and I expect that will probably continue.
- Analyst
Okay.
All right.
Great.
Thanks.
- CEO, Chairman of the Board
You're welcome.
Next question, please.
Operator
Your next question comes from the line of Brian Fitzgerald from UBS.
Your line is open.
- Analyst
Thanks.
When we're looking at ServiceMagic, revenues were up 51%, you had 46% increase in the request and 21% in domestic providers.
Can you give us a sense for how much international or market hardware provided there, maybe it was timing related?
And then maybe some color on ASPs or types of requests that you saw coming in in the quarter?
- EVP, CFO
Yes, the --
- CEO, Chairman of the Board
Operator, we seem to have --
- EVP, CFO
Yes, you may have a --someone may have a Blackberry near the mic.
If I understand the question right, the domestic business on the top line grew quite strongly so I don't -- international and market hardware were not significant contributors to that percentage growth.
They were -- we're dealing with -- because ServiceMagic, A, is not the hugest business to begin with.
And B, Q4 is one of its seasonal low quarters.
I call it the law of small numbers where a $500,000 investment or $750,000 investment can really sku margins when you're coming off a quarter a year ago, you made $2 million and this quarter it's $1.8 million and $0.5 million investment which is quite modest, obviously, can really start skuing those results.
So the international investment, market hardware both were material contributors to OIBA growth below the revenue growth levels, but not to the revenue growth itself.
And I'm sorry, could you repeat the second one?
- Analyst
Second one was just on maybe ASPs or the type of requests that were coming in, being responded to.
- EVP, CFO
Yes, the-- it's off slightly year-over-year on a pricing basis, but the end of the day some stabilization.
So again, Q4 is funny because it's not a big seasonal quarter.
But I think consistent with our Search businesses, display businesses, everything, Q4 felt better in terms of if you look at tier mix and things like that, than Q3 and earlier in the year.
- Analyst
Great.
Thanks.
- CEO, Chairman of the Board
Thank you.
Operator
Your next question comes from the line of Jason Helfstein from Oppenheimer.
Your line is open.
- Analyst
Thanks, a few ones and I'll try to make them short.
So Barry, any update on the M&A environment?
Are you seeing valuations coming down or are still the assets that you're being offered still seem expensive?
Second question, it just-- it seems that there is more attention being paid to the Local side of the business, particularly Citysearch.
We've all read about what's been written about Yelp.
You guys were early pioneers, any thoughts breaking out more data or more statistics to highlight kind of your leadership position in that?
And then lastly were you happy with the marketing efforts around Ask in the quarter?
And do you think that was responsible for your share stability in December?
Thanks.
- CEO, Chairman of the Board
We didn't do any marketing for Ask in the quarter, but--
- EVP, CFO
Online.
- CEO, Chairman of the Board
I mean, online, but nothing significant.
We're kind of out of the offline marketing business for Ask I think now and for the future, that I could ever perceive, certainly in any material way.
As it relates to assets and asset values of potential acquisitions, I have seen no change.
I still think that the areas got too much froth in it, and particularly the private equity and the BC side of it and those valuations I think make no sense.
But-- and I see no change to -- I've seen no particular sense come into it.
And there was something in the middle there, but I don't know what it was.
- EVP, CFO
I've got that one.
In terms of breaking out more information on Local, yes, we will.
I think we will.
Citygrid really started, we just announced it, but was kind of started operationally late last year.
So it's in its formative stages.
And I think as this year progresses, I don't know exactly when and how, but I think we will, as those metrics start to clarify and explain the business model further and all of that stuff, that we think is important.
And ServiceMagic obviously already broken out as a segment, but I think we could probably do more there as well.
So we agree directionally with that.
- Analyst
To maybe just to follow that perhaps I'd say to (inaudible) efforts but you did make I believe some content investments in Ask in the quarter when you shifted kind of from the Nascar focus to some of your other focuses.
Do you think that helped drive kind of traffic and conversions?
- CEO, Chairman of the Board
I must say, I don't -- could you tell us what specifically you're referring to?
- Analyst
Wasn't -- I recall in a past call you guys talked about more of a focus on couponing and some of the other promotional aspects.
- CEO, Chairman of the Board
Oh, no, no.
What we did is we've been offering out over a fairly long period different kind of vertical concepts.
One was for deals and coupons which was just a subset of Ask.com.
By the way, it didn't generate much traction.
We didn't have big expectations for it either to, but it was -- it was at its time a good consumer offering for the Ask consumers and I think it's still -- it's still a subset or a feature of Ask but nothing that we marketed, so to speak.
- Analyst
Okay.
Thank you.
- CEO, Chairman of the Board
Next question, please.
Operator
Your next question comes from the line of Aaron Kessler from Kaufman.
Your line is open.
- Analyst
Great, thanks.
On the Media category, you gave a little color on it just in terms of the OIBA loss for Q1.
Do you have a sense, maybe a rough estimate for the year, just kind of maybe (inaudible) and then come down from there?
And also just I noticed more, I guess Zwinky your fun web product ads on YouTube recently.
I guess what kind of returns are you seeing from this type of advertising thus far?
- EVP, CFO
I'm sorry, can repeat the first one and Meet (inaudible)?
- Analyst
Yes, sorry on the Media side, or I guess the emerging businesses segment, I think you gave some color on the loss for the year.
Just --?
- EVP, CFO
Sorry, I misheard you.
Yes, I think if you go back to Q3, we'd said that we thought that the then current run rate, which I think was $8 millionish, in Q3 of last year, was a reasonable approximation for where we'd be this year.
And could be a little better, could be a little worse, depending on how things flush outs.
But I think that's probably the kind of best directional guidance we can give at this point.
- Analyst
Okay.
And then just on the fun web part, I guess you're doing some more advertising on YouTube.
Just interested in the return--
- EVP, CFO
Yes, that business is a very heavy, the tool bar business generally, a very heavy spender of online media.
Primarily it's CPA, cost per acquisition, so it's all performance spend.
And we spend several million dollars a month in that business and it's one of our, to use a cliche, core competencies, it's one of the things that make us very good at that business and kind of the foundations (inaudible), as well as the product side.
So in general, we think our online media performed well in Q4.
I think that's part of the underlying driver of those consolidated results.
As well as in Q1 and we're always looking for ways, YouTube is an example, I don't know if I could comment specifically on the performance of that one, but we're always looking for ways to increase that spend because it is the primary ways, although viral is also important, we acquire new tool bar customers.
- Analyst
Great and just any outlook in terms of how Q1 Search is performing in terms of maybe queries or RPQs thus far?
- EVP, CFO
Yes, I think I said in my remarks, and I'll just stick to kind of directionally similar to Q4 in terms of kind of volume pricing drivers, we're always in a multitude of different types of Search activities and so lots of things are moving in different directions.
But if I wrap it up, and we do have on the bottom line an easier comp because of heavy TV spend at Ask in Q1 a year ago, but top line directionally similar.
- Analyst
Great.
Thank you.
- CEO, Chairman of the Board
Next question.
Operator
Your next question comes from the line of Doug Anmuth with Barclays Capital.
Your line is open.
- Analyst
Great.
Thanks, this is actually Ron Josey calling in for Doug and thanks for taking our question.
First question is on Ask.
Real quick, you mentioned there was some strength, we know there was strength in tool bars this past quarter from, and it was mentioned earlier on new and existing deals.
Wonder if you could provide some sense on the competition for the new distribution deals and is there any additional insight on IAC's relationship with Google as the search market becomes more competitive?
- CEO, Chairman of the Board
Our relationship with Google, we have two and-a-half years left to go on our arrangements with Google.
And I can't predict what will happen in two and-a-half years.
But I would expect that we are in a better position now competitively than we were when we made the Google deal, in that there is definitely another player that is certainly wanting to compete in a serious way as you can and putting quite large sums behind it of investment.
But I don't think there's anything really to say about it now that will affect that negotiation in a couple years from now.
- EVP, CFO
And I think your other question was on competition in that space.
And look, tool bars are a -- first of all, it's a broad term.
A tool bar is a tool bar.
But there's lots of ways you get consumers to adopt them from just going to your website and wanting an Ask tool bar to the CPA marketing I referred to before to creating products and to working with big distribution partners, software companies and the like, who were downloading software.
And we do all of those activities.
We compete with lots of different people.
Not just the big search providers, the Googles, Microsofts, et cetera, who are desirous of tool bars as well, but there's lots of other smaller companies that do various things to try and get tool bar traffic.
So it's broadly competitive, but we think in kind of the core areas, working with distribution partners, creating intellectual property, CPA marketing, and by virtue of our scale and our ability to monetize.
When you stack all that together, we think we would have a very competitive tool kit and we fight every day, but the results have generally been pretty good and we feel pretty good about it going forward.
- Analyst
Great.
Thank you very much.
Appreciate it.
- EVP, CFO
Thank you.
- CEO, Chairman of the Board
Next question, please.
Operator
Your next question comes from the line of Justin Post with Banc of America.
Your line is open.
- Analyst
Thank you.
Just wondering if you could give us kind of an outlook for normalized cash flow?
If you can't give us forward, maybe go back through 2009 and pull out some of the drivers that were kind of abnormal and just what kind of the normalized level was for 2009?
Thank you.
- EVP, CFO
Yes.
The cash flow characteristics of the business are very good because we tend to be net zero.
As you point out, rightfully so, quarter-to-quarter and even year-to-year, it can jump around a lot.
But we tend to be net zero on working capital and right now we are spending less in CapEx than we're depreciating into the OIBA line.
So when you put both of those together, even with a normalized tax rate, I think the best way to think about normalized cash flow in the short term, the near term, it will approximate or approach maybe a better word whatever particular OIBA number you're forecasting.
So I'm not going to forecast that for the year, but we should be able to translate a lot of that OIBA into an after tax OIBA and pretax obviously into an after tax free cash flow number.
Longer term, when that CapEx depreciation thing turns around, then you're going to probably have more leakage on that OIBA figure but we'll see what happens as time goes.
But the fundamental --
- CEO, Chairman of the Board
CapEx is never going to be a particularly --
- EVP, CFO
No, but the depreciation level comes down.
So anyway, but the fundamentals of cash flow generation remain pretty positive.
- Analyst
Great.
And do cash taxes approximate book taxes at this point?
- EVP, CFO
They've been better, lower than book taxes, just as you figure out various tax planning techniques and we have certain attributes we're carrying forward that you can see on the balance sheet.
So I expect them to be the same as or slightly lower than book taxes.
- CEO, Chairman of the Board
Next--
- Analyst
Thank you.
- CEO, Chairman of the Board
Thank you.
Operator
Your next question comes from the line of Kerry Rice with Wedbush Securities.
Your line is open.
- Analyst
Thanks a lot.
Thinking about Search for 2010, there was obviously a lot of macro events affecting the 2009 Search, in the back half of the year, we did see advertising start to improve.
Can you talk a little bit about what you think will be the key drivers in 2010 for Search?
Is it more distribution?
Is it core?
Is it the Citygrid and kind of the Local or is it just kind of a continued improvement across the board?
And then my second question is can you talk a little bit about your recent investment in Latin America with Meetic and where you think that's headed longer term, what the opportunities are there?
Thank you.
- EVP, CFO
Sure.
I think, look, it's going to be a lot of the same factors we've already discussed.
But in Search, it comes down to product, whether you're talking about core product on Ask.com, or you're talking about the tool bar products that we create.
On Ask.com, obviously the big focus we've talked about that we'll see unveil in Q2 and beyond is the Q&A product where we aim to be the authority for answering questions on the web.
And so we'll talk more about that as we go and you'll start to see more of that in Q2 and beyond.
But that's going to define and shape Ask's product offerings.
On the tool bar side, we think we can do a better job of creating intellectual property so this Zwinky example, the My WebFace example, we have lots of stuff in the pipeline.
But that's an active creation.
Some work and some don't, so the proof will be in the pudding.
And distribution.
We manage big distribution pipe, why, and you win some and you lose some.
So it's-- all of those will be factors and as well as obviously the macro environment for just queries generally and CPC.
So that's in the Search businesses, I think CitiGroup we talked about.
That will build over the course of the year.
I don't think it's going to be a material financial mover into that segment this year but I think as the year progresses we'll have more to say and I think it can be longer term.
- Analyst
And the investment with Meetic for Latin America?
- EVP, CFO
Sure, sorry.
Basically we're combining businesses with Meetic.
We will control it.
There's a very de minimus small cash payment involved, but basically it's a merger.
Our Latin American business and theirs, both of us were subscale and we will operate this and they'll be a partner.
And there's tons of opportunities, it's off of a very small base, and so we'll see.
It's pure upside.
- Analyst
And-- great, I don't know if I could have one quick follow-up for that you have a question of the day that you recently launched.
Can you talk about if you've seen any positive impact from that recently?
- EVP, CFO
Yes, it's-- look, people like it and so it's getting good interaction and we're starting to get data but it's premature to draw from where you say the thing you're always looking for is what it does for retention and things like that.
So it's our belief that that plus 99 other things, that will come are taking Ask back to that kind of core legacy brand.
I mean, Ask still means questions and answers to a lot of people.
That's obvious in the name, it's also obvious in the research.
We over index on questions.
And so there's some kernels of success there but nothing that I'd say so there, this proves the strategy right.
I think you'll see that as we unveil those other 99 I'm speaking (inaudible) obviously features in Q2 and beyond to cement that positioning.
- Analyst
Okay.
Thanks a lot.
- EVP, CFO
Thank you.
Operator
Your next question comes from the line of John Blackledge from Credit Suisse.
Your line is open.
- Analyst
Thanks for taking the questions.
So two questions.
My first one is how do we judge the progress in the Media and other segment?
Is it something where we hear stuff in the second half of 2010, 2011?
Are you guys going to be able to provide color in terms of targets for Daily Beast, et cetera, the drivers of that segment?
And then secondly, if you could talk about interest in the Yahoo!
personals with Yahoo!
recently selling HotJobs to Monster, if there's any renewed talks there?
Thanks.
- CEO, Chairman of the Board
On-- yes, on Media and other, the truth is that there's no way you can, at this very early stage of our investments, that you can make any predictions other than that there's activity and there's progress.
There are all sorts of initiatives.
There's all sorts of things that are going on to develop those businesses.
But there's nothing that you would be able to talk about in terms of saying, well, this is -- this milestone will happen at this point in time.
They're just too, too early.
What's obviously clear is that in that segment there are investments, but they're offset by the positive results, earnings results, of businesses we invested in previous years that are now kind of coming through and producing good returns, good enough returns to reduce, so-to-speak, our investments to what we think is a very reasonable level.
I mean, as Tom said, kind of projecting that we will continue with, what did you say, $8 million or so?
- EVP, CFO
$8 millionish per quarter.
- CEO, Chairman of the Board
Per quarter.
And that's a good estimate.
You can't absolutely count on it because we might make further investment.
It's possible.
And it's also possible that certain things won't happen and the investment figure will be less.
But it's not really yet trackable.
I don't think you can look until at certainly the earliest 2011, 2012, to get these very, very young businesses, I mean The Daily Beast has been in existence for all of 15 months.
It's had a remarkable introduction in terms of the amount of people who look at it and who seem to like it.
And our Electus partnership is also -- is a few months old, as our investments in some other areas that we've talked occasionally about.
So they're just too young.
- Analyst
Thank you.
And then just on the Yahoo!
personals.
- CEO, Chairman of the Board
Yahoo!
personals.
We can't -- we don't comment on obviously on anything that we are either in the throes of talking about or not talking about, because we don't want to comment on them to either hurt or help.
And so we have nothing to say about Yahoo!
personals right now.
- Analyst
Okay.
Thank you.
- CEO, Chairman of the Board
You're welcome.
Next question.
Operator
Your next question comes from the line of Jim Friedland from Cowen and Company.
Your line is open.
- Analyst
Thanks.
First on corporate overhead, it came down a lot after you guys did the spin.
Is there a potential for bringing it down further this year?
Should it be higher, same, lower?
And then --
- EVP, CFO
Lower.
- Analyst
Sorry?
- EVP, CFO
It will be lower.
- Analyst
And what are the drivers on the lower side?
What's coming out?
- EVP, CFO
It's just continued rationalization of some of the infrastructure.
I mean, we had a big infrastructure to support a much bigger Company.
And as we've moved past, I mean, the world changed with the spins and we've been driving a lot of that out.
And some of it just takes some time because if you're talking about shared services and things like that, it just -- it takes a bit of time to execute.
So we do expect it to come down in 2010.
- Analyst
Okay.
Great.
And on ServiceMagic, you guys have talked about a ramp in the marketing spend for all the reasons you've outlined on the call.
It wasn't, as far as I can tell, just this quarter you've been doing it.
And so as we head into 2010, should we see more leverage in ServiceMagic in terms of EBITDA growth since you'll be anniversarying that lift?
- EVP, CFO
I don't -- not necessarily.
I mean, ServiceMagic is still at the stage where we're adding, I don't know the exact figure, but 100, 200 salespeople.
Signing up service professionals now, not only in home services but also in those other categories.
You can go on the site and you can get a feel for it.
Obviously building in Europe and at the earliest stages of trying to build a brand.
So we are-- we want to drive absolute dollar profit growth, but we are not, given the opportunity in the business, we're not sitting and saying right now percentage margin is what matters.
We want to build the customer relationships, the verticals, the know how, the geographies, build the business in every way being prudent with that cost.
And as I said looking for growth, but to fixate on a percentage margin for a business at this stage is not what we're -- the way we're running it this year.
- CEO, Chairman of the Board
Let's do one last question, please.
Operator
Your last question comes from the line of Jeff Rath with Canaccord.
Your line is open.
- Analyst
Great.
Thanks.
Just a question with regards to the share buyback.
You purchased a little over 11 million shares in Q4 and I'm wondering if you can share with us, did anything change to drive an increased appetite in the fourth quarter versus earlier in the year to, I don't know, accelerate your appetite to buy stock back in the fourth quarter?
And I have one follow-up.
- CEO, Chairman of the Board
No.
- Analyst
So just we've come-- just opportunistic, then?
- CEO, Chairman of the Board
Well --
- EVP, CFO
I was just going to remind, well remind everyone listening that in Q3 we said we were in discussions which precluded us buying.
So if you look at Q2, we bought heavily.
In Q3 we couldn't buy at all.
And in Q4, we did.
And that's not a comment on what's going to happen in the future.
I'm just explaining.
- CEO, Chairman of the Board
Yes, but there was no -- yes, that's true, Tom.
That's definitely true.
But there was nothing in the fourth quarter as such that you're -- I think that your question really goes to that motivated us plus or minus.
- Analyst
And my follow-up, Barry, if I could ask it to you, it's more of a high-level question.
You made a comment, and I think it's obvious to some, your stock continues to trade at a heavy discount to some of the natural peer group there on a measure of cash flow or EBITDA or anything of that nature.
I was wondering from your perspective, Barry, what do you attribute that discount to?
- CEO, Chairman of the Board
Well I think it's a discount to principally, at least what I've been told, is it's a discount to fears of what we were going to do with our cash.
And so I think -- I'm not-- I don't know whether -- I mean there's certainly all of you pay attention to our businesses and report, analyze our businesses.
But I think the sentiment is that until this cash is one way or another dealt with, there's going to be a big discount to the Company.
I think that and probably the fact that we've got a lot that is kind of cooking, so-to-speak, to some degree behind the scenes, meaning the efforts that we're making to build the Citysearch network, Citygrid network, and some of the other things that we're doing.
And I think that there's always skepticism towards that, which is natural and over time will either be dissipated by results or not.
- Analyst
Thank you very much.
- CEO, Chairman of the Board
(Inaudible) and I can give you more it.
But other than that, we thank you for participating and we will talk with you next quarter.
Operator
This concludes today's conference.
You may now disconnect.