奧馳亞 (MO) 2014 Q3 法說會逐字稿

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  • Operator

  • Good day and welcome to the Altria Group 2014 third-quarter earnings conference call.

  • Today's call is scheduled to last approximately one hour, including remarks by Altria's management and a question-and-answer session.

  • (Operator Instructions) Representatives of the investment community and media on the call will be able to ask questions following the conclusion of the prepared remarks.

  • I would now like to turn the call over to Ms. Sarah Knakmuhs, Vice President, Investor Relations for Altria Client Services.

  • Please go ahead, ma'am.

  • Sarah Knakmuhs - VP of IR

  • Thank you, Lori.

  • Good morning, and thank you for joining us.

  • We are here this morning with Marty Barrington, Altria's Chairman and CEO; and Howard Willard, Altria's CFO, to talk about Altria's 2014 business results for the third quarter and first nine months.

  • During our call today, unless otherwise stated, we are comparing results to the same period in 2013.

  • Earlier today we issued a press release regarding our third quarter and first nine months' results.

  • For a detailed review of Altria's business results, please review the earnings release on our website at Altria.com.

  • Our remarks contain forward-looking and cautionary statements and projections of future results.

  • Please review the forward-looking and cautionary statements section at the end of today's earnings release for various factors that could cause actual results to differ materially from projections.

  • Future dividend payments and timing of share repurchases remain subject to the discretion of Altria's Board.

  • Altria reports its financial results in accordance with US Generally Accepted Accounting Principles.

  • Today's call will contain various operating results on both a reported and adjusted basis, which excludes items that affect the comparability of reported results.

  • Descriptions of these measures and reconciliations are included in today's earnings release, which is available on our website.

  • Now I'll turn the call over to Marty.

  • Marty Barrington - Chairman and CEO

  • Thanks, Sarah.

  • Good morning, everyone, and thanks for joining our call.

  • Our Companies are delivering well against their strategies, and our business results are on track.

  • In the first nine months of 2014, Altria delivered solid adjusted diluted EPS growth of 5.5%.

  • During the third quarter the Board increased our dividend by 8.3% and authorized a new $1 billion share repurchase program.

  • And earlier this morning we reaffirmed our adjusted EPS guidance of 7% to 9% for the full-year 2014.

  • Here are the highlights for the third quarter and the nine months of 2014.

  • The smokeable products segment performance this year has been outstanding.

  • We delivered strong adjusted operating companies income growth of 9% in the third quarter and 6.3% year to date, driven by solid pricing.

  • Adjusted operating companies income margins also includes both in the quarter and the first nine months.

  • Marlboro continues to show modest share momentum, as it gained 0.1 share point in both the third quarter and year to date, in line with our strategy in the smokeable segment.

  • It's apparent that the investments made in the Marlboro architecture are paying dividends, and we are excited about the brand's strong equity and momentum.

  • In smokeless, USSTC continues its strategy to grow income by growing volume at or ahead of the category and maintaining modest share momentum on Copenhagen and Skoal combined.

  • In the first nine months the smokeless segment delivered 4.4% adjusted OCI growth in a competitive environment with lower industry volume growth.

  • USSTC strengthened its leadership position behind the combined performance of Copenhagen and Skoal.

  • For the third quarter of 2014, these two premium brands achieved their highest combined share since the acquisition of UST at 51.3 share points.

  • Turning to innovative tobacco products, Nu Mark continued its national expansion of MarkTen e-vapor products and is developing a robust product pipeline.

  • MarkTen achieved distribution in nearly 80,000 retail stores.

  • As of September 30, 2014, MarkTen continued to be ranked in the top three e-vapor brands in the Western US based on retail market share.

  • Nu Mark plans to further expand MarkTen in the Eastern half of the US and complete its national expansion in the fourth quarter.

  • Our diverse business model and strong balance sheet support our strong and growing dividend and our ability to enhance shareholder returns through share repurchases.

  • In August 2014, Altria's Board increased the regular quarterly dividend by 8.3% to $0.52 per share.

  • Altria paid shareholders almost $1 billion in dividends in the quarter and nearly $3 billion in the first nine months.

  • We remain focused on our target dividend payout ratio of 80% of adjusted diluted EPS.

  • And we expect to continue to raise the dividend in line with adjusted diluted EPS growth.

  • In the third quarter Altria completed the prior $1 billion share repurchase program.

  • In July 2014, the Board authorized a new $1 billion program, which Altria expects to complete by the end of 2015.

  • During the third quarter of 2014 Altria repurchased approximately 6.4 million shares of its common stock at an average price of $42.87, for a total cost of approximately $275 million.

  • As of the end of the third quarter of 2014, Altria had approximately $778 million remaining in the current $1 billion share repurchase program.

  • In summary, we are very pleased with our year-to-date business performance and strong execution.

  • Our core tobacco businesses are performing well, and we are making disciplined investments in innovation for the future.

  • Together, we are managing our diverse business model and strong balance sheet, with the objective of delivering consistent earnings growth and shareholder returns year after year.

  • Howard will now provide additional details on the quarter and for the first nine months.

  • Howard Willard - EVP and CFO

  • Thank you, Marty.

  • Good morning, everyone.

  • Altria grew third-quarter adjusted diluted EPS by 6.2%, and today we reaffirmed guidance for both adjusted and reported diluted EPS.

  • Altria expects to deliver adjusted diluted EPS growth of 7% to 9% in a range of $2.54 to $2.59 off an adjusted base of $2.38 per share in 2013.

  • We expect stronger adjusted diluted EPS growth in the fourth quarter driven by several factors, including a significantly lower fourth-quarter effective tax rate on operations resulting from Altria's 2013 debt tender offer and lower fourth-quarter costs in the smokeable products segment due to the end of the federal tobacco quota buyout payments.

  • Turning to the smokeable products segment, we delivered strong adjusted OCI and adjusted OCI margin growth in the third quarter and first nine months of 2014, primarily through higher pricing.

  • Adjusted OCI margins expanded 2 percentage points in the first nine months of 2014.

  • PM USA grew Marlboro's and its total cigarette category retail share in the third quarter and nine months year to date.

  • After adjusting for trade inventory fluctuation and other factors, PM USA estimates that its third-quarter and first nine months' cigarette shipment volume declined approximately 3% and 3.5% respectively.

  • And the total industry volumes declined approximately 3.5% and 4% respectively.

  • The 2014 year-to-date industry cigarette decline of 4% continues to be in the range of the decline rate we've seen in the last few years.

  • Middleton's reported cigar shipment volume increased 8.4% for the third quarter and 6.8% year to date, driven by Black & Mild's strong performance in the tipped cigar segment, including Black & Mild Jazz.

  • In the smokeless products segment, adjusted OCI grew 0.7% in the third quarter and 4.4% year to date.

  • Adjusted operating margins grew 3.1 percentage points in the third quarter to 64.9% and 2.4 percentage points to 64.6% year to date.

  • After adjusting for calendar differences and trade inventory changes, USSTC and PM USA estimate that their combined domestic smokeless products shipment volume grew approximately 2.5% in the third quarter and 3% in the first nine months of 2014.

  • USSTC and PM USA estimate that the smokeless products category volume grew approximately 3% over the last 12 months, reflecting slower industry volume growth in the past two quarters.

  • Copenhagen and Skoal delivered third-quarter retail share of 51.3 share points, up 0.4 from last year, driven by Copenhagen's retail share growth of 1.4 share points.

  • USSTC is investing both in Skoal's equity and to narrow price gaps on Skoal Classic.

  • These investments are designed to enhance the long-term combined performance of Copenhagen and Skoal.

  • The wine segment continued to deliver solid results.

  • Ste.

  • Michelle grew OCI by 10.7% for the third quarter and 11% for the first nine months.

  • Shipments increased 4.2% in the quarter and 2.5% year to date.

  • That wraps up our operating results.

  • Marty and I will now take your questions.

  • While the calls are being compiled, let me cover a few housekeeping items.

  • As a reminder, comparisons, when made, are against the third quarter of 2013 unless noted otherwise.

  • Marlboro's price gap versus the lowest effective price cigarette was 33%, down 1 percentage point.

  • Marlboro's net pack price was $5.98, up $0.12.

  • The lowest effective price cigarette was $4.51, up $0.15.

  • The cigarette discount segment's retail share was 24.9%, down from 25.3%.

  • Wholesale inventory changes are one factor PM USA uses to estimate adjusted PM USA and industry volumes.

  • PM USA estimates that for 2014, wholesale inventories were approximately 2.3 billion units at the end of the third quarter and 2.1 billion units at the end of the second quarter.

  • Last year PM USA's wholesale inventories were estimated to be approximately 2.5 billion units at the end of the third quarter and 2.2 billion units at the end of the second quarter.

  • The estimated weighted average cigarette state excise tax was $1.48 per pack, up $0.01.

  • Copenhagen's price gap versus the leading discount brand was 30%, down 6 percentage points.

  • Copenhagen's retail price was $4.15, up $0.08.

  • The price of a leading discount brand was $3.19, up $0.20.

  • In the third quarter CapEx was $56 million, and ongoing depreciation and amortization was $49 million.

  • Operator, do we have any questions?

  • Operator

  • (Operator Instructions) Judy Hong, Goldman Sachs.

  • Judy Hong - Analyst

  • Marty, I guess you had a very strong cigarette profitability, or the smokeless division had very strong profitability, with very strong pricing, margin expansion.

  • Just curious if you could talk about the competitive landscape and the ability to sustain this kind of very profitable growth in this segment -- and especially as you get into the fourth quarter, where you obviously will have another favorable tailwind in terms of your cost standpoint?

  • Marty Barrington - Chairman and CEO

  • Thanks for your question, and thanks for your comment.

  • It was very strong performance over at the smokeable segment.

  • You know, when you look at the numbers that we've reported this morning, you see income growth, 9%; and margin expansion; very good pricing realization; very good, steady momentum on Marlboro, in line with our strategy; and then, of course, the volume declines have moderated below what the industry estimate is from us.

  • So that's a very strong performance.

  • I think what it represents, Judy, is the coming together of some of the work that we've done.

  • The Marlboro architecture is clearly paying back dividends.

  • Our strategy is to maximize income.

  • That's how we are trying to execute our plan this year.

  • That's what we should expect going forward.

  • You know, they change a little bit over time, quarter to quarter; but over time, that's the strategy.

  • And we are trying to be consistent in that regard.

  • Judy Hong - Analyst

  • Okay.

  • And then, Howard, any help you can give us just in terms of just really dissecting a bit more on the all-other segment performance from a sales and profitability perspective?

  • I understand there is a lot of noise around the financial services business, but you are also making investments on the MarkTen.

  • So just curious how we should think about that business.

  • And then, are we done in terms of all of the investments related to the MarkTen national launch?

  • Does this step up again in the fourth quarter, or is this sort of the peak investment quarter as we think about that business?

  • Howard Willard - EVP and CFO

  • Yes, I think as we have indicated previously, we are not going to break down the detail in that other segment any more than is indicated in the release.

  • But as we've said since the beginning of the year, our results this year impacted by the fact that we are both making investments in Nu Mark throughout the year and, at the same time, the comparisons of our PMCC operating companies' income are affected by lower asset sales this year than last year.

  • And both of those create a negative year-over-year comparison in the other segment.

  • Judy Hong - Analyst

  • Okay.

  • But sequentially, is there anything you can talk about, just in terms of how much the national expansion of the Nu Mark would have helped the revenue line?

  • Just to get a sense of if we are actually seeing progression on the MarkTen sales side.

  • I understand there's a lot of investment that's going on, but just trying to reconcile with what we are seeing from a Nielsen market share data perspective and sizing the MarkTen number -- from that data to kind of what you are actually reporting from a shipment perspective.

  • Howard Willard - EVP and CFO

  • I'm not going to provide any further detail on a quarterly comparison basis.

  • Judy Hong - Analyst

  • Okay.

  • All right.

  • And then just my last question, Marty: the smokeless tobacco segment -- I mean, clearly, you had the one less shipping day that impacted the reported shipments.

  • The category seems a little bit slower, though, if you adjust for the shipment days.

  • Marty Barrington - Chairman and CEO

  • Yes.

  • Judy Hong - Analyst

  • So can you talk about what's happening from a category perspective?

  • Obviously, you've had some investments you are making to tweak some of the pricing around Skoal.

  • How do you think that that's going in terms of the context of your market share performance?

  • Marty Barrington - Chairman and CEO

  • Sure.

  • Let we talk about those in turn.

  • As you know, we try to estimate the category growth in smokeless on a 12-month trailing basis.

  • And using that metric over the last several years, I guess I would say, it's been in the range of about 5%.

  • And then you see that our estimate today is about 3%, because it's slowed down in the last two quarters, which has that effect.

  • We are analyzing what's going on with the growth right rate right now carefully.

  • It goes, I think, without saying that as categories get bigger, the growth gets harder as they get bigger.

  • And I think everyone also recognizes that tobacco consumers have choices today as they choose their products.

  • So we are looking at that carefully.

  • I think it's important, probably, to say what we've said with respect to that growth rate, what we say with respect to the cigarette decline rate, which is: it's really best measured over time.

  • So we have two quarters of data here which are taking us in this direction, but we will look at it carefully over time.

  • With respect to Skoal, I always start out by reminding folks that while Skoal has its challenges, it is a top three brand with 20 share points in a segment for us that has 65% operating margins.

  • So it's a big brand with good profitability.

  • Its challenge, though, is that it competes both with its competition, but it competes with Copenhagen, which is the iconic brand in the category of hours that continues to grow very strongly.

  • So we are trying to work on that.

  • As you know, this takes place over time.

  • Howard has already made reference to the fact that we have worked on its equity positioning.

  • We have a new equity campaign; you have seen the ads in print, I'm sure.

  • We have very good new equity-based emotions for Skoal in the marketplace that have been very well received.

  • And then with respect to Skoal Classic, which, remember, is at the premium price point, we are trying to get that price point adjusted for price cap management purposes so that it can compete more effectively against its principal competitor.

  • And we have been able to do that; we do that tactically by state, because it makes a difference in terms of the excise tax rates.

  • So it takes place over time, but we are encouraged by where we are going with Skoal.

  • We manage our premium brands for the long-term, and we are patient.

  • Judy Hong - Analyst

  • Okay.

  • Thank you.

  • Operator

  • Vivien Azer, Cowen and Company.

  • Vivien Azer - Analyst

  • Good morning.

  • So Marty, you called out the success of the Marlboro architecture; that's clearly evident in the continued momentum that you have on the Marlboro brand.

  • I know you guys don't like to talk about individual product lines within the Marlboro family, but maybe could you talk about Marlboro Black in totality, where you have called that out as a good share gainer over time in previous discussions?

  • Marty Barrington - Chairman and CEO

  • Yes, I do think that the Marlboro architecture is best understood in context with of the four families, but it is true that the addition of the Marlboro Black flavor family has been a terrific boost for Marlboro.

  • That brand continues to perform very well.

  • I think we are now in our 15th consecutive quarter of growth for that, and it's highly relevant to adult competitive smokers.

  • It's a terrific product in a great pack.

  • But I do think that apart from Black, the best understanding of the Marlboro architecture, as we have discussed previously, as you know, is to understand that it has opened up the marketing freedom to speak to people who are in the franchise in adult competitive smokers in different ways, and to market to them in different ways.

  • And I think in totality, that's why you see Marlboro performing as well as it has done.

  • That and many other things, by the way.

  • Marlboro.com has been improved.

  • How we go to market has improved.

  • So I think the team has done a really great job with Marlboro.

  • Vivien Azer - Analyst

  • That's terrific.

  • Thank you.

  • In terms of the cigarette industry volume declines -- and I heard you loud and clear on the work that you are doing on MST, and I'm sure there's some cigarette analysis involved there as you think about kind of the cross-elasticities of demand.

  • But I know you guys also focus a lot on the health of the consumer.

  • Can you give us just an update on how you are seeing your consumer trending, in particular in light of lower gas prices?

  • Marty Barrington - Chairman and CEO

  • Are you talking about the economic conditions?

  • Vivien Azer - Analyst

  • Yes.

  • Marty Barrington - Chairman and CEO

  • You know, we had in our 2014 plan that while the US economy was improving, that we assumed that it was not going to show up quite as strongly for our adult tobacco consumers.

  • And I think that has proven to be the case throughout the year.

  • You know, unemployment rates obviously are down, but they are not down where they should be.

  • Underemployment is down, but it's not down to where it should be.

  • And on those two measures in particular, our adult tobacco consumers over-index.

  • You know, there is pretty tepid year-over-year wage gains; but then you do see these shoots of other good economic activity.

  • Housing starts are up.

  • Consumer confidence, some months, are up.

  • And then we have seen lower gas prices, although that's less of a factor, in our view.

  • So I think for 2014, while we are encouraged and we hope that it gets traction, our continuing assumption is that our adult content tobacco consumer is going to be under some pressure.

  • Vivien Azer - Analyst

  • That's very helpful.

  • And Howard, just one last one for you.

  • As we think about the fourth quarter, anything that we should kind of keep in mind in terms SAB?

  • Because the SAB number came in higher than I had been anticipating, given, I guess, the casino sale.

  • Howard Willard - EVP and CFO

  • Yes.

  • I mean, I think that's the only thing I would point out is just the third quarter was impacted by an extra gain related to the sale of their casino business in Africa.

  • I think that's the only thing I would point out from an SABMiller perspective.

  • Vivien Azer - Analyst

  • Terrific.

  • Thank you very much.

  • Operator

  • Michael Avery, CLSA.

  • Michael Avery - Analyst

  • When you give your market share updates, is that on the adjusted category numbers that you mentioned?

  • Or on just unadjusted, sort of pure number?

  • Howard Willard - EVP and CFO

  • I think our market share comes from our syndicated panel that essentially measures market share at retail.

  • So I think there's obviously a relationship between shipments and retail, but it really comes out of a different system that we've invested a fair amount in to get an accurate read of the mainstream retail outlets.

  • Michael Avery - Analyst

  • Okay.

  • Yes, that's helpful.

  • And do you have a sense of what -- I guess if you cited the adjusted shipment category number, do you know what retail number for the category is that you look at for the third quarter?

  • Just for context of what the share gain was against?

  • Howard Willard - EVP and CFO

  • Yes, I don't think we really look at it that way.

  • If you think about it, when we look at our shipments, we are shipping out to wholesale.

  • And obviously, when we read retail market share, there is a bit of space between our shipments to wholesale and what happens at retail.

  • So that is why we provide both the actual and adjusted shipment numbers, to give you perspective on that -- as well as then going further downstream and providing you with retail share figures that allow you to understand how we are doing in the overall retail market.

  • Michael Avery - Analyst

  • Okay.

  • That's helpful.

  • And then just looking back a little bit, actually, just for context -- when you look at your 2009 market share loss of about 1 percentage point or slightly more, do you have an ability to estimate how much of that might have been related to your integration of UST as sort of a disruption?

  • Or was it in your view more related to economic pressures, or trading down, or other things like that?

  • Howard Willard - EVP and CFO

  • I'll be honest with you, I'm a bit uncomfortable analyzing the 2009 numbers at this stage.

  • But certainly, if you want to have some conversation about 2009, you can speak to the IR group.

  • Michael Avery - Analyst

  • Well, or I guess, maybe, let me put it a different way.

  • You have experience with integrations of your own that obviously are a major effort.

  • How much of a distraction do you feel like that could have been in that particular time frame, I guess, or just in terms of focus or managing through that?

  • Howard Willard - EVP and CFO

  • I think our experience in the UST integration was that given the size and professionalism of our sales force, certainly there was some incremental work placed on the sales force when we took over UST, but remembering back to that time, I think it went pretty smoothly.

  • So I don't have a recollection that there were significant disruptions in the cigarette category related to that.

  • Michael Avery - Analyst

  • Okay.

  • No, that's helpful context.

  • And just last question on PMCC: obviously, the finance assets is down pretty dramatically from where it would have been even just a couple years ago.

  • Is it still kind of your approach to do opportunistic sales, or is there some degree of plateauing -- that the sales you think make the most sense to make have probably been done?

  • What's kind of the run rate looking ahead?

  • You know, this quarter the asset balance there didn't change very much from 2Q.

  • Is it leveled off, or what should we expect looking ahead in that segment there?

  • Howard Willard - EVP and CFO

  • Yes.

  • I think, as you know, we are trying to wind that business down completely.

  • And so, essentially, looking at the cash flow impact and the profit impact of selling assets in any given year, our bias is towards selling them, if we can sell them for a reasonable financial outcome.

  • But we've been in that mode for quite some time.

  • So I would say that we are probably reaching a period where we are going to see a slowdown in some of those asset sales.

  • Certainly that is what is driving the negative year-over-year comparison at PMCC this year compared to last year, was we had very good asset sales last year.

  • Now, that said, in the leasing business there is a sweet spot at which it becomes more favorable to sell assets in the life of the lease.

  • So in any given year, I think we do expect to have some asset sales that could potentially occur as we get closer to the end of some of those leases.

  • So we are managing through that.

  • But I think the most important point was the one that you made, which was the net finance receivable on that business has come down tremendously.

  • We are now down below $2 billion.

  • And so we are well on our way to completely exiting that business.

  • Michael Avery - Analyst

  • That's helpful.

  • Thank you very much.

  • Operator

  • Bonnie Herzog, Wells Fargo.

  • Bonnie Herzog - Analyst

  • Good morning.

  • I have a follow-on question from an earlier one, asked a little differently.

  • In terms of how you are balancing your business in the short and long term, Marty, as you mentioned, you are generating strong volume and pricing; and then your smokeable margins have expanded quite a bit.

  • So if you back out your other segment, which includes MarkTen, you would have reported double-digit EPS growth in the quarter.

  • So I guess I'm trying to understand why you believe the e-cig or vapor category -- one, with the level of spending right now?

  • And how big this opportunity can truly be in the long-term, and essentially how you are balancing this versus rewarding shareholders right now?

  • Marty Barrington - Chairman and CEO

  • Yes.

  • Good question.

  • Let me try to give you some context about how we think of that at the strategic level.

  • I think you and I have discussed this previously, which is: we try to maximize our core business while we innovate for our future.

  • And we have tremendous core businesses.

  • We have the leading positions.

  • We have the leading brands.

  • We have high margins.

  • They generate enormous amounts of cash, most of which we give back to the shareholder through the dividend.

  • Periodic share repurchase.

  • We keep those businesses relevant and growing by investing in them appropriately.

  • I think that's how to think about the core.

  • However, we also know that consumers change, and businesses change, and markets change, and so you always have to be looking ahead about what you need to be doing today be ready for tomorrow.

  • That's how we think about innovation in e-vapor and other categories -- for example, heat-not-burn, which, as you know, we have a license from PMI.

  • As consumers evolve, we want to have products for them.

  • We want them to be premium.

  • We want them to be branded.

  • And, of course, we aspire to have the good margins that we do in our tobacco businesses today.

  • The way to do that, in our view, is with discipline.

  • You learn your way in, you do it wisely, and you do it over time.

  • And I think you can see that's the approach we are trying to take in e-vapor.

  • So I hope that context may be helpful about how we think about that.

  • Bonnie Herzog - Analyst

  • Very much so.

  • I appreciate that.

  • And then speaking of heat-not-burn, you know, the iQOS platform is being rolled out now in two countries by Philip Morris; and as you mentioned, you have access to this.

  • Could you update us on the process?

  • And have you filed for substantial equivalence -- you know, time frame, where you are at with this in terms of eventually rolling that out here in the US?

  • Marty Barrington - Chairman and CEO

  • Yes, I would refer you to the comments that PMI has made about this for further context, but obviously you know the deal is we struck an arrangement with PMI where we will sell them our e-vapor products for sale through their distribution network internationally.

  • And we continue to work with them on that, and we are excited about that.

  • And then on heat-not-burn, we are cooperating with PMI as it goes through the process at the Food and Drug Administration in pursuit of a reduced harm claim.

  • You might expect that we would be working on ideas about how to commercialize that project when it becomes successful.

  • These are longer-term projects, but our strategy is to offer consumers alternatives for those who want them.

  • And we are very excited to be working with PMI on that.

  • I think they would say, and I would certainly say, it's going quite well.

  • Bonnie Herzog - Analyst

  • Okay.

  • And then I have just one final, quick question on MarkTen and the consumer behavior.

  • How has it been?

  • What are you seeing in terms of repeat purchases?

  • We have seen maybe some share losses on a sequential basis in Nielsen, so maybe you could address that.

  • And then I would be curious to hear your robust product pipeline behind MarkTen.

  • You mentioned that.

  • So how soon would you be able to roll out your next-generation product?

  • Marty Barrington - Chairman and CEO

  • Sure.

  • So I'll start, I guess, by talking about shares, and it's just a word of caution about -- in the e-vapor category.

  • I think if you look back over the last three years, you have had at least five brands at one time or another have claimed share leadership.

  • And what, in fact, you see is a lot of dynamism among the shares as consumers continue to try products.

  • You've heard us speak about this before.

  • Consumers are continuing to shop for the product that they want in the e-vapor space.

  • Brands have sort of come and gone, and up and down, and it continues to evolve.

  • Our long-term aspiration -- our long-term aspiration is leadership in the category, which means we will offer consumers in this space superior products; we will build brand equity; and we will grow share over time.

  • With respect to MarkTen, we are very happy with the start that we have.

  • We believe we have a very good product.

  • It's differentiated by its technology, but there's no denying that consumers are continuing to shop for our products and others.

  • We'll continue to roll products out as we have them.

  • I'm obviously not going to tip my hand about what's coming, but I can tell you that Nu Mark has a lot of great ideas.

  • And we are working very hard on a whole range of products to offer to consumers in this space.

  • Bonnie Herzog - Analyst

  • Makes sense.

  • Thank you so much, Marty.

  • Operator

  • Owen Bennett, Nomura.

  • Owen Bennett - Analyst

  • I was just hoping for a bit more commentary on price mix in smokeable, and I guess I'm just really playing devil's advocate on this one.

  • Although strong in the quarter, it was below that of one of your competitors.

  • I was just wondering if you were seeing any ongoing specific mix pressures, especially as you continue to see strong share and momentum with L&M?

  • Thank you.

  • Marty Barrington - Chairman and CEO

  • Thanks for your question.

  • I wouldn't characterize it that way.

  • I think, again, when I look at the smokeable performance for the quarter and certainly for the year to date, we've got income up 9%; and margin growth; and strong pricing realization; and the volumes are below the estimated industry decline.

  • Again, we look at this over time.

  • But when you look at the year to date for PM USA in the smokeable segment, it's nothing short of an outstanding performance.

  • And we are very happy with it.

  • Owen Bennett - Analyst

  • Okay.

  • Thank you.

  • Operator

  • Chris Growe, Stifel.

  • Chris Growe - Analyst

  • Just two quick questions, if I could.

  • I wanted to ask -- you gave some data -- I believe it was at the back-to-school conference -- about the vapor category, and your better tracking mechanism for that.

  • So I'm just curious: in relation to the cigarette category, have you seen any slowdown in vapor?

  • Is that in part what's driving better volumes in cigarettes?

  • Or do you have some other explanation for what has been a better category growth condition here in the quarter?

  • Marty Barrington - Chairman and CEO

  • Again, Chris, if you look at it over time, we've got a model that we use that's a secular decline rate of about 2% to 3%.

  • And then you've got, of course, your pricing elasticities.

  • And our secular model includes about consumers trying other kinds of products, including vapor.

  • So we don't see anything remarkable there to call out.

  • Chris Growe - Analyst

  • Okay.

  • And then just one other question on MarkTen.

  • And the way that product has gone, at least where I have seen it, it's within your cigarette shelf set.

  • Is that would you expect for new products going forward?

  • I know you're careful talking about new products, but are you trying to fit those within your existing shelf set?

  • Are you looking for space on the back counter, on the counter at the convenience store?

  • Just curious how we should think about new products as they reach the shelves?

  • Marty Barrington - Chairman and CEO

  • Yes, that's an excellent question.

  • I think that the merchandising of innovative products into the traditional categories is going to have to be resolved over time.

  • I think, clearly, in the short run what you are trying to do is you are trying to get awareness of your product to the adult consumer at retail.

  • And because PM USA has space that it could provide to Nu Mark on appropriate terms, that's the approach we took.

  • It will depend, I suppose, on how large the categories get to be.

  • What we would expect is for retailers to adjust their merchandising approach and their scale with the size of the category.

  • And we are working closely with retailers to try to help them in thinking through that.

  • I think that's the best way to think about it.

  • Chris Growe - Analyst

  • Okay.

  • Thank you for the time.

  • Operator

  • Matthew Grainger, Morgan Stanley.

  • Matthew Grainger - Analyst

  • So I have a couple of questions -- Marty, first, just to revisit Vivien's earlier question about the economic health of the smoker -- you echoed what others in the industry have talked about this quarter, with cigarette volumes -- with the decline in cigarette volumes moderating from down 4%, 4.5% during the first half to down only perhaps 3.5% or a bit less in the third quarter.

  • You commented that you have not seen a material improvement in economic conditions or behavior among core smokers.

  • So I'm just curious -- if it's not macro driven, what other factors would have played the most meaningful role in this sequential improvement?

  • Marty Barrington - Chairman and CEO

  • Well, I think there's two answers to it, Matt.

  • One is, actually, when you look at the decline rate that we are estimating for the quarter, it's spot in the middle of the range that we have been estimating for some time now.

  • So I don't think it represents a deviation from curve as much as it represents a data point best understood over time.

  • So I guess that's the first thing I would say.

  • The second thing I would say, to be clear about the macro environment, is that it simply is uneven.

  • It clearly is improving in a macro level for the reasons I called out; it's just that it's uneven over time, and it also appears to be somewhat uneven in its distribution.

  • So the adult tobacco consumer is not participating in the recovery to the same degree, in many instances, as is the general public.

  • So we'll have to see going forward.

  • But I think that's honestly the answer, which is we are trying to be mindful of what the macro environment is and, in particular, for our consumer set.

  • Matthew Grainger - Analyst

  • Okay.

  • But just to be clear, you wouldn't necessarily attribute changes in cigarette volumes to sequential changes through the year in cross-category dynamics or retailer working capital dynamics?

  • Anything along those lines?

  • Marty Barrington - Chairman and CEO

  • No, I don't think we would.

  • Matthew Grainger - Analyst

  • Okay.

  • Thanks.

  • And Howard, just on SABMiller, last quarter you addressed some of the speculation there on how you might evaluate a cash transaction from the perspective of shareholders.

  • Just to take the other side of that hypothetical, I'm just curious how you would assess the potential impact or attractiveness of taking on a less than 20% stake in another publicly traded company in an equity transaction; and whether you felt, in that circumstance, it might be possible to justify the continuation of equity method accounting?

  • Howard Willard - EVP and CFO

  • Yes, I think the answer to a detailed scenario is probably best answered in the moment when the details are available.

  • I think our view, though, has been that we continue to view the SABMiller asset as an attractive asset that has contributed strongly to our earnings growth and to cash flow through dividends.

  • And at this point our view hasn't changed, which is -- we think it's in the best interest of our shareholders to retain that asset.

  • But as always, we are doing a lot of analysis.

  • We are doing a lot of future scenario planning to make sure we are prepared for whatever the future brings.

  • And I think we are open-minded.

  • But we continue to use the asset as a positive contributor to the business.

  • Matthew Grainger - Analyst

  • Okay.

  • Understood.

  • I had to give it a shot.

  • (laughter) You answered it last quarter.

  • And then lastly, just on the interest expense, I believe you -- I think you exercised a make-whole provision on one of your outstanding bonds during the quarter.

  • Should we expect to see some sequential favorability on interest expense?

  • And do you see additional refinancing opportunities going forward over the next 6 to 12 months?

  • Howard Willard - EVP and CFO

  • Yes.

  • We did call some bonds.

  • It was about $300 million worth of UST debt.

  • It was actually the only debt we had that wasn't at the parent level.

  • So we thought to clean that up not only helped our maturity towers, but had some compliance and some operational benefits.

  • It will have some positive impact on interest in this quarter.

  • It actually was -- the impact will really be felt in the fourth quarter and certainly will have some impact next year.

  • But the scale of that was actually quite small compared to some of the activity we've done in the past.

  • I think as indicated by this transaction, we are always looking at how to best manage our debt load.

  • And I think we are opportunistic going forward, but I have to say that I think the significant activity that has occurred over the last couple of years is probably going to represent the biggest opportunity there.

  • Matthew Grainger - Analyst

  • Okay.

  • Thanks, everyone.

  • Operator

  • Steve Marascia, Capitol Securities.

  • Steve Marascia - Analyst

  • Quick question -- can you guys sort of outline your plans for expanding into the Eastern US?

  • And what do you foresee as being the total amount of retail outlets you might like to be in as you complete the -- or as you move into the Eastern area of the United States?

  • Marty Barrington - Chairman and CEO

  • Sure.

  • We are expanding into the Eastern United States.

  • That's been the plan.

  • We are going to be national.

  • We hope to have that completed by the fourth quarter.

  • I'm sure that we can provide you with an estimate of the total stores; I just don't have that in front of me.

  • If you would like, I'll have someone give it to you.

  • Steve Marascia - Analyst

  • Okay.

  • Thank you very much.

  • Operator

  • (Operator Instructions) Thank you.

  • At this time I would like to turn to call back over to Ms. Sarah Knakmuhs for closing remarks.

  • Sarah Knakmuhs - VP of IR

  • Thank you, everyone, for joining our call this morning.

  • If you have any follow-up questions, please contact us in Investor Relations.

  • Operator

  • Thank you.

  • This does conclude today's conference call.

  • You may now disconnect.