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Operator
Good afternoon. We are ready to begin the M.D.C. Holdings, Incorporated Q3 earnings conference call. I will now turn it over to Bob Martin, Vice President of Finance and Business Development. Sir, you may begin your call.
- VP - Finance and Business Development
Thank you. Good morning, ladies and gentlemen, and welcome to M.D.C. Holdings' 2013 third-quarter earnings conference call. On the call with me today, I have Larry Mizel, Chairman and Chief Executive Officer, and John Stephens, Chief Financial Officer.
At this time, all participants are in a listen-only mode. After finishing our prepared remarks, we will conduct a question-and-answer session, at which time we request that participants limit themselves to one question and one follow-up question.
Please note that this conference is being recorded, and will be available for replay. For information on how to access the replay, please visit our website at MDCholdings.com.
Before turning the call over to Larry, it should be noted that certain statements made during this conference call, including those related to M.D.C.'s business, financial condition, results of operation, cash flows, strategies, and prospects, and responses to questions, may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties, and other factors that may cause the Company's actual results, performance, or achievements to be materially different from the results, performance, or achievements expressed or implied by the forward-looking statements. These and other factors that could impact the Company's actual performance are set forth in the Company's 2013 third-quarter Form 10-Q, which was filed with the SEC today.
It should also be noted that SEC Regulation G requires that certain information accompany the use of non-GAAP financial measures. Any information required by Regulation G is posted on our website, and with our webcast slides. And now, I will turn the call over to Mr. Mizel for his opening remarks.
- Chairman, CEO
I'm pleased to announce the third-quarter income of $36.3 million, or $0.73 per share, marking our seventh consecutive quarter of profitability. The improvement was largely the result of our home building operations, as our gross margins improved year-over-year for the fourth consecutive quarter, and our home building pretax operating margin expanded by 300 basis points to 6.1%.
Significant topside growth for our Company contributed heavily to our improved metrics. In the third quarter, our home sales revenues grew by 35% year-over-year, reflecting increases in both unit volume and prices, as the housing market improved over the past few quarters. Our total net home orders for the third quarter declined year-over-year, based on a decrease in our active community count, which was down both sequentially and year-over-year.
Despite the increase in interest rates we saw during the quarter, our monthly rate of net orders increased by 14% year-over-year. Although some of our communities have not opened as quickly as originally anticipated, hindered by issues such as a delayed plan approval from the local municipalities, we still believe we are in a position to grow our community count as we drive towards the start of the spring selling season next year.
Across the country, we have continued to acquire land at a healthy pace. During the third quarter, we spent approximately $165 million to acquire more than 2,100 lots in 55 communities, 31 which are new. This level of land acquisition activity drove a 52% year-over-year increase in our lot supply, to a total of more than 15,800 lots.
Given our acquisition activity thus far this year, we believe that we have the lots we need to drive volume gains and improve pretax profits in 2014, and we are on track with the lot supply we need for further improvement in 2015 as well. Although we continue to dedicate considerable resources and investing in new communities, the increased economic uncertainty surrounding the government shutdown and debt ceiling earlier this month highlighted the prudence of maintaining a strong financial position, which is the center of our operating strategy.
The pace of home price increases moderated during the quarter, and the intensity of competition for land acquisition diminished to some degree. We continue to believe that home building industry is experiencing a solid recovery, and should continue along a positive trajectory. However, we also believe there is considerable value in our strategy of maintaining a solid balance sheet and focusing on operational excellence for the long-term benefit of our customers and shareholders, rather than relying on land speculation to drive profits.
With over $800 million of cash and investments at the end of the quarter, a strong, but conservative land supply, and improved operating margins, our Company is solidly aligned with this strategy, which should help us in our efforts to deliver solid risk-adjusted returns in the coming quarters. Thank you for your interest and attention.
I will now turn the call over to John Stephens for more specific financial highlights of our 2013 third quarter. John?
- SVP
Thank you, Larry. Our closings were up 21% to 1,257 new homes, with most of our markets experiencing year-over-year increases, which was driven by higher beginning backlog levels and higher spec deliveries. The largest contributors to the increase in homes closed were from our Colorado, Washington, Maryland, Virginia, and Florida operations.
Our backlog conversion rate of 60% remained steady with the past few quarters. However, with the higher percentage of backlog and spec homes under construction, we believe we have the opportunity to generate a higher fourth-quarter backlog conversion rate.
Our average selling price was up 12%, or $36,000 per home year-over-year to $345,000, due to our efforts of raising prices and lowering incentives over the past several quarters. And sequentially, our average home price was up 2%, or $7,000 per home.
Pricing power over the last year has been strongest in the west, up 17%, with Nevada seeing the largest year-over-year price gains. Our average selling price was also positively impacted by a slightly higher mix of homes delivered from our Colorado, Maryland, and Virginia operations, which all have higher average selling prices than our Company-wide average.
Our gross margins continue to improve, with our focus on balancing home pricing increases and sales pace. As a result of these efforts, our gross margin from home sales, including capitalized interest, increased 260 basis points year-over-year to 18.1%, and was flat versus the 2013 second quarter, after the inclusion of a $350,000 inventory impairment. Excluding interest and cost of sales, and impairments, our gross margin from home sales was 21.8%, up 360 basis points over last year, and up 50 basis points sequentially, which represented four consecutive quarters of sequential increases, and demonstrates that we have been able to generate improving gross margins on a more current land spend.
And while we continue to actively manage our pricing at each of our communities, we have experienced some moderation in pricing over the last couple of months, as we moved into the slower selling season, and as a result of rapid pricing gains we experienced over the past year, combined with recently higher interest rates experienced during the third quarter. I would also like to make the point that all of our projects are either actively selling or under development, and as a result, all the interest that we are incurring is being capitalized to inventory, and included in our gross margin line item. And as we deploy our capital in the future, we would expect to have more inventory to capitalize these interest costs over.
Our home building SG&A expenses as a percentage of home sale revenues were down 70 basis points to 13.3%, versus 14% a year ago. The improvement in our SG&A rate was driven primarily by greater operating leverage from a 35% increase in home sale revenues.
The year-over-year increase in our G&A expenses was largely attributable to an increase in incentive-based compensation expense, resulting from a significant improvement in our pretax operating results, higher head count due to increased volumes and anticipated community growth, as well as higher legal-related expenses in 2013. In particular, the 2012 third quarter benefited from $2.2 million in legal recoveries, whereas the 2013 third quarter included an additional $1.2 million legal accrual charge.
Our commissions expense increased 28% year-over-year, which was consistent with the increase in our revenue and delivery volume, while our marketing expenses were fairly flat. Our monthly sales absorption rate was up 14% over the prior year to 2.3 sales per community, while the dollar value of our orders was up 2%, mainly due to our ability to raise home prices over the last year. However, the absolute level of our net new orders was down 8% year-over-year, largely due to a 19% decline in our average community count.
Our orders slowed sequentially in the third quarter due to a rapid rise in interest rates, and significant year-over-year price increases, coupled with normal seasonality. Our orders were softer in the first two months of the quarter, and improved in September. In fact, September was the highest order month of the quarter, and was higher than the prior year, despite a substantially lower active community count.
Our absorption rates were higher in nearly all of our markets, with the west generating the highest absorption pace, with Arizona, Nevada and Colorado each generating close to three net sales per community per month. We believe that the key to future order growth lies in our ability to open the communities that we have already purchased, which should help us expand our community count, in time for the spring selling season.
As of the end of the quarter, our backlog stood at 1,762 homes, with a backlog value of $677 million, a slight increase over the prior year. The increase in backlog value was primarily the result of price increases generated over the last few quarters, partially offset by a decline in orders. Our average home price and backlog was up 15% year-over-year or $50,000 per home, to $384,000 and it represented a 3% increase sequentially.
Our active community count fell modestly from the second quarter to 134 communities, and as we stated last quarter, there is an element of volatility with opening new communities, including obtaining all necessary governmental approvals and permits and other construction-related issues. However, our soon-to-be active communities, which represents communities with construction activity that have not yet sold five homes, continues to build and exceeded our soon-to-be inactive communities by 16, the largest spread we have seen since June of 2011.
So far, through October, we have seen our active community count move up notably during the month. As a result, we believe the acceleration of our land acquisition activities and the substantial increase in our soon-to-be active communities during the quarter should bode well for us, as we seek to grow our community count before the spring selling season.
Our land acquisition efforts continued at a solid pace during the quarter, as we acquired over 2,100 lots. Of these lots, approximately 45% were finished, down slightly from 50% finished in the second quarter of 2013, and down meaningfully from the 75% finished lots acquired in the first quarter of 2013.
As of the end of the quarter, we owned or controlled over 15,800 lots, which represented a 3.4-year supply based on our last 12-month delivery pace, and a 52% year-over-year increase. And after the purchase of nearly 9,000 lots over the last 12 months, the Company continues to maintain a strong balance sheet, with liquidity of approximately $800 million in cash and marketable securities, book equity approaching $1.2 billion, and a net home building debt to cap ratio of 20%.
We believe that the balance we have achieved between growth and financial discipline gives us a unique ability to succeed in our industry, even in a more uneven housing market recovery. At this time, we would like to open up the call for questions. Jasmine?
Operator
(Operator Instructions)
Your first question comes from the line of Michael Rehaut from JPMorgan.
- Analyst
On the comments around moderation of pricing over the last couple of months, I was hoping you could just elaborate on that a little bit. Does that refer to the rate of price increases slowing, or also just to discuss trends around incentives or discounts throughout the quarter, or if it also refers to perhaps in some selected areas or not, reducing price outright?
- SVP
Hey, Michael, this is John. I think what it refers to is really, we did see pretty healthy price increases amongst a lot of our communities over the last three or four quarters, and we saw it, the number of communities we increased prices during the quarter declined a little bit.
We still had over 40% of the communities where we increased prices throughout the quarter, and I would say the rate of price increase was not as strong as maybe it was the past several quarters, so we still did raise prices during the quarter and we continue to be very disciplined, doing a weekly review of our subdivisions through all of our communities. Clearly it's come down a little bit, but overall, we have not really reduced prices much.
And in terms of incentives, the number really hasn't moved much. It's still at a pretty healthy level or low level, I should say. And but we have picked spots here and there, very targeted, if we need an incentive here or there, but nothing widespread at this point.
- Analyst
Great. That's very helpful. And just secondly, your comments around an improvement in September, with orders actually being up year-over-year, curious if you have a sense of what really drove that? Certainly in the last six weeks, rates have come back a little bit, but if it was any type of change in consumer trends?
Also you mentioned that I believe throughout the quarter, during the quarter you had an improvement in community count, and so if any of that was tied to new community openings, which typically can have -- you generally want to start those off with a little bit of a stronger sales pace and a movement. So any thoughts around the drivers of September?
- SVP
Interest rates obviously moved up pretty rapidly earlier in the quarter, and we did see them taper off recently, too. Don't have any particular color why September was better than August.
We weren't running any additional promotions, or anything. I think demand came back. I think sellers -- excuse me, buyers started coming back, and we saw an uptick in September.
- Analyst
Okay, great. Thank you.
Operator
Your next question comes from the line of Ivy Zelman from Zelman & Associates.
- Analyst
I wanted to just focus in a little bit on the communities that you're opening and maybe you can help us on the progression of growth year-over-year throughout 2014? I know you've had some delays, but you're on track.
If you could give us guidance on what rate of growth we should see in community counts as it progresses throughout the year? And as you're opening the new communities, are you seeing strong reception, and are you opening at the prices that you underwrote them to, and are they coming in as expected, or are you seeing actually better pricing given the acceleration in the market, when you originally underwrote them?
- SVP
Hi, Ivy. It's John. In terms of the community count growth, we did talk about a 10% number by the end of the year last quarter. I think what we said today was that we believe that our community count growth will increase, probably similar to those levels by the time we get to the spring. We have seen that kind of push a little bit, in some of the delays we've experienced.
As far as growth for 2014, we haven't provided that information at this point, Ivy. I think we could provide information on that as we move into next year.
And in terms of underwriting, I think that was another one of your questions. We're starting to see the communities open. I would say the gross margins are pretty similar to what we underwrote them to, and pretty similar to what we're seeing in our Company-wide gross margin as a whole.
Obviously some you do better in, some maybe don't open up quite as strong as you would like. I think overall, we're pleased with the communities we've opened to date.
- Analyst
Great. And one follow-up, there's some expectation that at the end of the month the FHFA may lower loan limits across the board from the $417,000 in all markets and the $625,000-plus in the high cost markets. Assuming you see that type of a cut, let's assume it's 5%, is what's being discussed to be done, what do you think the impact would be on your overall business? And I know it's hard to gauge, but obviously it would make the need for private capital to step in and finish out. I don't know, Larry, do you have any thoughts on that?
- Chairman, CEO
I think no one can be sure what the regulators are going to do, what magnitude they are going to do it, and what effects we will deal with. I guess my best answer is, over four decades, whatever happened, we figured it out, and if this changes, we'll just deal with it, and it's home building. What else can I say?
- Analyst
Okay, thanks.
Operator
Your next question comes from the line of Dan Oppenheim from Credit Suisse.
- Analyst
Can you talk a little bit, in terms of the number of spec homes that you have, if you look at this year, it's gone in the first quarter from 736 to 813 at the end of June, now to 1142, as the environment's been slowing a bit. How is it that you're thinking about the level of spec activity? Where should we think about that, as you get to the end of the year?
- Chairman, CEO
I think that we found that our gross profit margins for more immediate delivery have increased. If you go back a couple years, it was completely backwards, in the sense that whatever was a spec was worth less, and so we concentrated on new sales, dirt starts. And now we see that whatever is a spec is worth more versus less, and the consumer wants delivery possession of mortgage, and even though rates have gone up and down a little bit, historically, these rates are very low on a historical basis, and even in this short cycle, we've seen continued, as you might call it, volatility with the interest rates just in the last 60 days.
It used to be we looked at housing cycles, then we looked at the seasonality adjustment, and now within the season, we have volatility. So housing is part of the element that the government plays with, and they deal with the elements of consumer confidence, and whatever it is, we just have to adjust to it. And we try to stay on top of what's happening in the marketplace on an active basis, and we also pay attention to what's happening politically and economically on a broader base.
- Analyst
Okay. I guess I understand the comments there in terms of the cycles and such, and the margins there, but I guess it sounds as though -- this has been, there's not much of an effort to bring that down. Just wondering if, in the sense that those margins come, if those homes sell, but at what point would you look to bring that down, during a seasonally slower time of year?
- Chairman, CEO
Well, we plan on growing our company, so if you're going to grow your gross sales and your mix is higher profitability for spec, we anticipate going with the market. And whatever that is, best execution, that's what we're going to do.
- Analyst
Okay. And then I guess just a little -- the community count's come down, so it's more per community. Moving on from that, just looking at the increase in lands during the quarter, looks as though a lot of that was in California. Can you comment in terms of where you're buying within California, in terms of coastal versus a bit more inland?
- SVP
Hey, Dan, it's John. We're buying in both. We're buying coastal, where we've got a big presence inland. We've also got in Northern California, we've been increasing our positions up there over the last year and a half or so. So it's across the board in terms of those markets in California.
Operator
Your next question comes from the line of Nishu Sood from Deutsche Bank.
- Analyst
Wanted to ask about the land spend, the lots that you're putting under control here. Another good quarter in terms of the number of lots you put under control. Last quarter, you described a reversal in terms of -- in 2012, you were picking up mostly finished lots, and in 2013, you've gone more towards development deals. I was just wondering if you can give us an update on those percentages and whether that trend continued in the third quarter?
- Chairman, CEO
Well, I think that we're in an interesting market where the competition for land is diminished a little bit. We feel fortunate, we're in a position to continue to look opportunistically at the land market. Some of the builders, whether it's public or private, have picked up those transactions that utilized their allocated capital for the year, and I see us looking at both the finished and the unfinished land opportunistically, versus any other basis.
Our preference, of course, is finished, and that which has a long tail on it, that's a complex high capital utilization development transaction that extends for a period of years, is not something we look towards. As you know, our goal is approximately a running three-year average of land under either controlled, either owned or optioned, and of course as sales increase with the market conditions allowing it, then we will grow into whatever opportunities that fit our risk-adjusted return guidelines.
- Analyst
So should I take it then from your comments about the market conditions easing up for the land market, that you, on balance, shifted back towards finished lot deals?
- Chairman, CEO
No, you should just take it that we're open for business and we want to see deal flow, and if you see deal flow, then you're able to upgrade your opportunities as they come in, and we'll see what comes through the door over the next couple months, but we're very comfortable in where we are. As we commented for 2014 and moving into 2015, as you roll forward on 36 months, you can kind of sense on your own what we're going to do.
- Analyst
Got it, great. Follow-up question, just on the community count, you mentioned the delay and sequentially increasing community counts, because of delays with the municipalities, et cetera.
I wanted to dig into that a little bit. What specifically was happening broadly that was a surprise relative to what you've been expecting, and so what specifically caused you to kind of miss the 10% up by the end of the year?
- Chairman, CEO
I think the biggest problem through the growth markets is as we all look back, the biggest dip in sales were those markets that are most robust, and the municipalities really gutted much of their bureaucracy on planning and zoning and construction permits processing. So with all the builders kind of rushing in at the same time, then markets like Las Vegas, where you used to do it in 10 or 12 months or less raw ground, it's now 15 to 18 months, or at least 15 to 16 months.
These are pretty much problems. We might call them good problems, because business is good, but at the same time, the municipalities have to gear up again to handle the volume of work, and of course they are gearing up at a time when their budgets are -- either have been cut or are in the process of being cut, as everyone has dealt with the pressure of what happened in revenue receipts throughout the country.
So when you look into the markets that we have good growth in, these are the markets that the municipalities have to rebuild what they are doing, and we're providing sitters. So what's a sitter? The guy that sits out there in the building department and sits and sits, and pretty soon they either throw them out because it's the end of the day, or maybe someone will move it from one desk to the next, so we can have a little headway. But whatever it is, we're dealing with it.
- Analyst
Okay, thanks.
Operator
Your next question comes from the line of Stephen East from ISI Group.
- Analyst
Larry, maybe I'll sign up for that sitter. I think I can do that.
You all talked about September being your strongest month. Then as we get into October, we have the government shutdown, consumer confidence got hammered pretty hard, and it started to come back fairly nicely.
One, what are you seeing with the October trends and also, on mortgage availability, we continue to hear that the banks are saying they are going to loosen up credit, et cetera. Are you all seeing any of that yet?
- Chairman, CEO
Well, credit is still challenging. The entities that are providing most the credit seem to be getting hammered by the government for one crime or another. Whether it was or wasn't, I don't know, but the legacy distractions that are taking place are not good for our country, and they certainly aren't good for our industry.
The tone with traffic is pretty good, and we see with these mortgage rates backing off. And it looks as though at least for the next short period of time that trend will increase, and there's a desire amongst the mortgage market to increase production, because of how profitable it was, and to the extent that it provides income.
Most of the big mortgage lenders, of course, have let a substantial amount of staff go. So first, they let them go, then of course business builds up, then they have got to hire them again. It's the normal.
But I would say, considering if the average consumer would not read the newspapers or watch TV, I think things would be a lot better. But taking that into account, we might have what some call new normal, and whatever we're all experiencing across the industry, and maybe even many industries, the new normal is going to be a lot lower growth than we've had during prior recoveries, and so you adjust your business to new normal.
I read a word someplace, they call it torque. Some of you probably read it the same place. This is the torque that is being applied, and where and how all of us are running our businesses, and that will continue.
But we're home builders, so we're optimistic, and there's buyers coming in the door. They have higher credit scores to start with in the prior periods, because those that have the low scores realize that there's less funding available, and they might be better off renting that house till their credit improves enough in order to buy that house or another one. So I would say in balance, things are okay.
- Analyst
Okay, thanks. Along those lines of the new normal and slower, another builder talked about that last week, that they expected after we get through this, a slower volume, et cetera.
You all have been pretty aggressive buying land. You have a lot of cash. Your balance sheet is in great shape.
If we are in a new normal, do you start slowing your purchases into 2014? And if so, what do you do with your cash? Are you still in a cash burn, or do you think you start to generate, and you have other options?
- Chairman, CEO
Well, I think the market will tell us what to do. Since we run a very, very conservative, tight inventory, we've demonstrated to the market, we always knew ourselves, that we could expand acquisition of land lots when we needed to, and we could contract when we needed to, when I think we've done a great job on both bases.
And I'm still optimistic. I'm positive, I believe the housing cycle is early, and I believe it's solid. And we're fortunate to be -- there was quite a few years it wasn't as much fun to be a home builder.
It's pretty good now to be a home builder, and I expect that to continue to grow on a solid basis. It might not be a 25% per year compounded growth, but we will have, in my view, and my desire, fully informed. I think we'll have reasonably good growth for the next period of years, and we're acting accordingly.
- Analyst
Okay. If I could ask one more quick one. The Mid-Atlantic and California are important markets for you all. Those markets seem to have pulled back more than some of the others during the last three to six months or so. Are you seeing those markets start to recover at any meaningful pace that's may be a little bit better, in other words, getting a better bounceback, or is that not happening yet?
- Chairman, CEO
I think the Mid-Atlantic, has had some emotional turmoil that some of the other builders and the market has seen. California, I think after all, I see they have a surplus of $6 billion. So I expect them to do just fine.
Both the coastal and inland has got a defined type of purchaser, as far as in the economic level, and I don't consider either of those markets to be anything other than just normal volatility. I use the word volatility, because that used to be the financial world, those of you that live in it hour to hour, day to day, and it didn't always apply to home building. But we have to deal with emotional volatility, while we continue to execute on a risk-adjusted basis, which is how we run our business, so it's just fine with me.
- Analyst
Okay, thanks.
- SVP
Steve, just to add to Larry's point on California, in our absorption pace there, it's the third highest in the Company. So albeit, it did come off maybe the higher levels we saw earlier in the year, but it's still at pretty high levels and almost three per community. In terms of the absolute orders, our community count, we sold out very quickly in some of these communities. So while we're in the process of replenishing, and we would expect for our community count to grow there, as we've been buying land there, as we had these other markets that have been better over the last 12 to 18 months.
- Analyst
Okay. Thanks a lot.
Operator
Your next question comes from the line of Ken Zener with KeyBanc Capital Markets.
- Analyst
Just wondering on the last question there, the west, you do have higher absorption pace versus your other markets, whereas at many builders actually are using the term managing pace to get price out west, where land's constrained, price gains have been robust. So can you comment perhaps on your idea of higher rates in the west moving through the communities, and how that might play into gross margin trends that you're seeing versus the industry?
- SVP
Well, again, we're monitoring our pace there, too. I mean, probably monitoring it there more than anywhere, because we've seen the highest demand in those markets over the last period of quarters. So we want to make sure we're getting a good pace, at all of our subdivisions and all of our markets.
So we continue to monitor there. We're not just keeping prices down so we can increase the absorption pace. We want to make sure we have a good balance there.
- Analyst
Okay, and then perhaps, there's this view of we're in a pause, higher rates, prices, people recalibrating, which is one view. And then there's the other view, which is you mentioned seasonality, and we have the view that there's seasonal trends, not cyclical trends in place, which is bearing out. If you look at your absorptions quarter to quarter, they are down about mid to high 20%, which is your long-term average.
Is it just the FICA scores that people are coming up? Is it the fact there's still a lot of qualified buyers, whether it's FICA or cash payments, or the percent down they are putting in, or is it really the low level of construction we're all aware of historically? Because we are seeing normal seasonal trends.
What is that pent-up demand that you're really tapping? Is it low levels of construction, low absorptions?
- Chairman, CEO
I think until we look backwards at what we've experienced, we won't be able to rationalize why. All of us, we're in the middle of a period of time, it's like any sales organization. You keep score by the day, the subdivision, the market, the month, the quarter, and all we can do is try to give you a little color of what we see and how we feel.
Probably backwards, we can analyze why it happened the way it did and right now, as I commented, the tone in October is not as bad as it could be, considering all the activities in Washington, which looks as though they will continue for the next, I don't know, maybe forever. Who knows. But at least for the next, the next of couple months to the next fiscal issue in January, and of course they will have to work that in between whatever new things come up tomorrow.
- Analyst
Thank you.
- Chairman, CEO
That's the best answer we can give you.
- Analyst
Okay.
Operator
Your next question comes from the line of Adam Rudiger from Wells Fargo Securities.
- Analyst
One question I have was on the orders per community. I mean, the rest of the builders, we heard from last week and even the guys who reported their August results had declining orders per community.
So I wonder what you attributed your improvement to, explain the difference. And particularly can you talk about Florida, where it was pretty robust? And then also falling on the heels of an earlier question, could some of that be due to the soon-to-be active communities, and that kind of skews that metric a little bit? I was trying to get a handle on what trends really are.
- Chairman, CEO
I think what we continue to try to do is improve our sales process, and I would like to give credit to increase per community activity, to the efforts of the management team on better execution. And all of us, and I say us, I'm speaking of the community, are receiving decent gross traffic, and it's a matter of the ability to convert that gross traffic to closings, and each of us are working hard at doing it, and I think that we have a little sample of our improving execution abilities.
- Analyst
Okay. Then following up on that then, are you willing to share with us some of the changes you made, or some of the successes that you've had? Ad when do you think those successes started flowing through the results, just so I'm curious, when we start anniversarying what you think are the management-led improvements.
- Chairman, CEO
I think we work on them every day and I wish it would be as easy to put my finger on it, other than we are a very hands-on management organization. And sales, we don't talk about it that much, but the execution of the sales process receives high priority here.
And nothing specific I wish to share, other than we're working really, really, really hard for best execution. And obviously, since we've had uncontrollable delays in opening new subdivisions, then we need more sales out of the ones that we have that are open, and that allows senior management to focus even more tightly on the process.
Operator
Your next question comes from the line of Stephen Kim from Barclays.
- Analyst
It's actually Freda Zhuo on for Steve. First, you had interesting commentary on the land acquisition activity abating throughout the quarter to some degree. So we've also heard commentary from other builders that because pricing, the pricing trajectory may be slowing down over the next few quarters as well, certain costs are rising.
But that gross margins may actually peak relatively sooner than expected, in the next two to three quarters. What are your views on that? How does that square with your views, and what you're seeing in the land market?
- Chairman, CEO
Well, I think that I give the land sellers 100% credit for, let's call it, unusually robust perfect execution, and now that is a little built behind us, now we'll see their gross profits be adjusted, because the builder has certain expectations, and they are not going to transact outside of those boundaries. And the land sellers have done a very good job of pricing it to perfection. I think some of that is a little blowback, which is not much different than the consumer, when the builder raises prices too aggressively, the consumer backs off, and things slow down a little bit.
And here, the land sellers were aggressive and I think the buyers backed off. And as usual, over a period of time, whether that's two quarters or a year, it sorts itself out. We're just going through the normal process of the cycle.
- Analyst
Okay. That makes sense. And then, just on the pricing side, you mentioned that the, that a good portion of that 12% increase was partly due to mix shift in some of the higher priced homes and communities in states such as Colorado. How sustainable is that mix shift, just given, a lot of talk about mortgage credibility opening up and potentially ushering in some more entry level buyers?
- SVP
Well, I think our mix shift, we are comfortable with where we're at. About 75% of the price increases we experienced during the quarter were, were due to real price appreciation and another 25% or so of that increase was relative to the shift.
Again, we expect to add communities, and we would expect our mix to be more heavily weighted towards the west and Colorado, obviously our home market. That's where we've seen the most demand and that's where we bought the most land, and we would continue to see the mix shift that way.
- Analyst
Okay, great. Thanks so much.
Operator
Your next question comes from the line of Eli Hackel from Goldman Sachs.
- Analyst
Just two quick questions. Just in terms of gross margins, just wanted your view. Obviously a lot of talk about declining, at least the declining rate increase in prices, what that means for gross margins for the industry. I wonder if you could comment on specifically for M.D.C.
Then for the community counts, just want to get your confidence level in your view that up 10% or so by spring selling season. Does everything that needs to happen for those communities, entitlements, permits, already done, so there shouldn't be any delays on that front? Thank you very much.
- SVP
Hi, Eli. On the community count, I think we're comfortable that, by the spring that we would meet that target. I think things did just shift, some of the delays that Larry talked about earlier. Just taking a little longer to get them opened, but I think we're comfortable with that, by the time we get to the spring selling season. At the first question, you were talking very fast, quite frankly. I'm not sure I got it all.
- Analyst
Sure. I can repeat it. It just relates to gross margin in terms of the industry, some fears about, with year-over-year prices starting to slow down the growth, maybe some of you benefited from land you bought maybe earlier in the cycle. Potentially what does that mean for gross margin for M.D.C., if price growth slows down for you?
- SVP
I think Larry touched on it, too, earlier. He talked about the land sellers perfecting pricing and executing there. And I think we've seen a little bit of pushback there, as you mentioned the consumer has too a little bit.
I think we've also seen, so we've seen land costs. Where will those end up and maybe they are leveling off. Same with I think the material costs, the construction costs, we saw those kind of spike up earlier, latter part of last year, first part of this year, and we've seen that level off this year, as we move through the balance of the year.
I think like Larry said, it's home building. We do it every day, and we will continue to adjust and execute and stay focused and disciplined on trying -- our goal to increase margins over time.
- Analyst
Okay. Thank you very much.
Operator
Your next question comes from the line of Jay McCanless from Sterne, Agee.
- Analyst
First question's on SG&A. With the head count additions you made this quarter, will that head count take you through to 2014, or should we expect just a faster rise in SG&A going forward, as you have to add more people?
- SVP
It's John. We did add some people, from where we were a year ago. I think that was in anticipation of, really the growth that we've experienced, both from an order kind of delivery standpoint, as well as community growth.
I don't expect us to add a lot of incremental head count at the current levels. Now, if that changes over time, we would adjust accordingly.
But I think we're kind of, we're set up for 2014, and all the communities that we have in the hopper. So I would not anticipate a lot there.
- Analyst
Okay. And then just a question about the traffic that you saw in September and October. How much in the neighborhoods are you seeing buyers who may have gotten priced out by rates earlier this summer, maybe come back and try to put in for another contract, or are you having success at bringing some of those people back, or is the traffic you're seeing now new traffic, new buyers, et cetera?
- Chairman, CEO
I think it's probably a mix of both. A good sales person kept track of the person that walked away, and that was, whether it was consumer confidence or just any of the financial elements, and I don't think there's any magic to it, other than a combination of both.
Operator
Your next question comes from the line of Joel Locker from FBN Securities.
- Analyst
Just a question on the amortized interest. It was 360 basis points or so, and it rose 43 basis points sequentially, and I was wondering, going forward, where do you expect that to run at, now that you're capitalizing all your interest?
- SVP
Joel, it's John. We did see our amortization of interest tick up a little bit during the quarter. I think over the last couple quarters, it has.
Part of that, is what lots we're delivering. Age, aging of the lots that we're delivering, we're pulling through, as well as we did take on, we issued some new debt earlier in the year. The inventory's attracting a little more interest than maybe it was a year ago.
I think over time, as we move through some of the projects that we had, that have been out there a little bit longer, we would hope that if our inventory turn continued at the same rate, or at a better rate, that it would come down over time. And also, it's also going to be dependent upon how quickly we, increase our inventory spend.
So obviously our fixed, our interest costs are what they are and if we spread that over more inventory, it's less that would roll through the interest and cost of sales line item. So it's hard, hard to give you a number exactly where it's at. But that's just some color around it.
- Analyst
And you mentioned that gross margins are still better on specs. Where would you say they were in the third quarter on a differential, in between the deferred sales and the spec sales, or close?
- SVP
We've actually, we have been very happy with the margins we've been generating in our specs, really over the last year or so. We are seeing that heighten a little bit. So it's converged quite a bit. But again, still generating good margins on our specs.
- Analyst
Right. All right. Thanks a lot. I'll jump back in the queue.
Operator
Your next question comes from the line of Michael Rehaut from JPMorgan.
- Analyst
Thanks. Just wanted to clarify, make sure I heard you right, that the community count, you expect to, hope to increase roughly 10% sequentially from the quarter-end number that you have. Is that over the next two quarters essentially or over the next one quarter?
- SVP
I think what we said is that we've really kind of pushed it out a quarter. So yes, it's really over the next two quarters. I think, again, things have just taken a little longer than we originally had anticipated. So by the first quarter, we believe that we, that our community count will grow by then.
- Analyst
Okay. Just wanted to make sure I had the clarity there. Also, you mentioned that 75% of the closing ASP gain was driven by price, and the balance mix. I was just wondering, looking at your gross margin sequentially, they really didn't increase that much as comparison to some of your peers.
But at the same time, you're getting a lot of pricing. So I was just trying to solve for why perhaps you didn't get as much sequential improvement, if you have any thoughts there.
- SVP
Well, I think one of the previous callers had asked about it, and I think we have a little more interest rolling through this quarter than we did in some of the previous quarters. So that's part of it. But nothing really materially beyond that.
- Analyst
Thank you.
Operator
Your next question comes from the line of Alex Barron from Housing Research Center.
- Analyst
I was wondering if you could comment on the spec strategy. You mentioned you're getting the higher margins now. If the interest rates stay where they are at, and let's say pricing flattens out, would you expect that relationship to stay the same, where the specs get better margins than dirt starts, or would you think it goes back to more of a traditional historical relationship?
- SVP
I think that we would like to see them be fairly close. Obviously, that would be our preference. I think if demand is still there, I think we can continue to generate good margins out of our specs.
We're not going -- just because we've increased our spec level intentionally a little bit, we're not going to go ahead and wholesale those to move them. I think we've been very cognizant of which communities we're adding the specs in, and which markets.
And if over time, dirt sales have typically done better than specs and that may kind of come back into play. But as of now, our specs and dirts are fairly consistent.
- Analyst
Okay, and John, can you also comment on the impairment, what was that related to, and what market?
- SVP
There is a more detailed disclosure in our Q, but it was in Maryland. It's a smaller project. It's something that needed to be dealt with, and it was dealt with.
- Analyst
Okay, great. Thanks.
Operator
And there are no further audio questions.
- SVP
Thank you very much for being on the call today. We look forward to speaking with you again following the announcement of our Q4 results.
Operator
Thank you. This concludes today's conference call. You may now disconnect.