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Operator
Greetings and welcome to the Nordstrom third-quarter 2015 earnings conference call.
(Operator Instructions)
As a reminder, this conference is being recorded.
At this time, I'll turn the call over to Trina Schurman, Director of Investor Relations for Nordstrom.
You may begin.
Trina Schurman - Director of IR
Good afternoon and thank you for joining us.
Today's earnings call will last 45 minutes and will include 30 minutes for your questions.
Before we begin, I want to mention that our speakers will be referring to slides which can be viewed by going to Nordstrom.com in the Investor Relations section.
Today's discussion may include forward-looking statements, so please refer to the slides showing our Safe Harbor language.
Participating in today's call are Blake Nordstrom, Co-President, and Mike Koppel, Chief Financial Officer, who will discuss the Company's third-quarter performance in addition to outlook for FY15.
Joining during the Q&A session will be Erik Nordstrom, Co-President, and Jamie Nordstrom, President of Stores.
With that, I'll turn the call over to Blake.
Blake Nordstrom - Co-President
Thank you and good afternoon.
While we're on track with executing our long-term strategy, I'd like to first comment on our current performance.
Over the past couple of years, we've had consistent top-line trends, delivering six straight quarters of mid-single-digit comp increases.
Beginning in August, we experienced a slowdown across our full-price and off-price businesses.
We had a 6.6% increase in total sales and our comp sales were 0.9%, which resulted in third-quarter earnings that were below our expectations.
While we haven't seen a meaningful change to our customer growth metrics, we did see a decline in our transaction growth relative to the first half of the year.
As this softness continued, we've been able to quickly respond, ending the third quarter with inventory aligned with our expected sales plans.
As we head into holiday, we don't anticipate a measurable change in current trends, and we've made appropriate adjustments to our operating plans, including our inventory levels.
As we look ahead, we remain confident in our strategy, making progress through multiple growth initiatives to enhance the customer experience and serve more customers.
In the third quarter, we had an unprecedented number of store openings, with 3 new full-line stores, 1 relocation, and 16 Rack stores.
This was a noteworthy effort, reflecting our investments and our team's successful execution.
Our total full-price business had a 3.2% sales growth and a comp increase of 0.3%.
This includes our continued expansion in Canada, which represents a $1 billion sales opportunity by 2020, with 6 announced full-line stores and potential for roughly 15 Rack stores.
On September 18, we achieved a new milestone with our first international flagship opening in Vancouver, British Columbia.
Not only was it the most successful opening we've experienced in our Company's history, it is a major step forward in store experience and services.
This store will provide learnings, as we expand our flagship presence to Toronto next year and later in Manhattan.
In our U.S. full-line businesses, we opened our second store in Minneapolis, our first in Milwaukee, and a relocation in Los Angeles.
These stores reflect our latest store design, which are now featured in nine locations.
We're also investing in our flagship stores in Chicago and Seattle, which are currently undergoing significant remodels.
At Nordstrom.com, we've made ongoing progress on our strategic priorities around selection, convenience, and experience.
This included expanded selection of roughly 20% and increased capacity with our new East Coast fulfillment center.
Our off-price business, inclusive of Rack stores and online, had a 12% sales growth and 2.4% comp increase.
This business gives us access to new markets and a pipeline of new and younger customers to Nordstrom.
Since the launch of Nordstromrack.com over a year ago, we are finding that the pace of growth is accelerating faster than we anticipated.
To put it in perspective, it took our Nordstrom.com business nearly 15 years to reach $1 billion in sales.
From the time we acquired HauteLook in 2011, we expect our online off-price business to achieve this milestone in roughly half that time.
Similar to our full-price business, we see meaningful synergies for customers to engage with us across stores and online.
We are serving more customers with 16 additional stores, taking our total Rack store count to 194.
Additionally, our online business had a meaningful gain in new customers to Nordstrom over the last year.
Lastly, on October 1, we completed the sale of our credit portfolio to TD Bank.
Our mutual commitment to having Nordstrom employees serve our customers directly was paramount to this partnership.
We're also pleased to be returning $1.8 billion in capital directly to our shareholders through a balanced approach.
On October 27, we paid a special cash dividend of $900 million, or $4.85 per share, and the remaining proceeds will be applied towards share repurchase.
In closing, we are well positioned through our customer strategy, while remaining focused on our current execution.
I'd like to now turn it over to Mike who will provide more color on performance and the credit transaction.
Mike Koppel - CFO
Thank you, Blake.
This quarter we experienced a sequential slowdown in sales trends.
For several previous quarters, our comp sales were solidly in the mid-single-digit range, driving a high single-digit total sales growth.
In August, we began to see a slowdown that progressed throughout the quarter, remaining relatively steady at a 1% comp sales trend.
As these lower trends persisted, we immediately began to adjust our operating plans, including aligning our inventories with expected sales.
Our results reflect those efforts, which included increased mark downs and a reduction in sales plans for the remainder of the year.
We believe we have made the appropriate adjustments and will continue to move forward with our growth strategies, including Canada, eCommerce initiatives, and the expansion of our off-price business through new Rack stores and Nordstromrack.com/HauteLook, which are performing above expectations.
Our full-price business, inclusive of full-line stores, Nordstrom.com, Canada, and Trunk Club, grew 3.2% driven by online and new store growth.
Canada continues to exceed expectations.
Trunk Club is projected to grow at a healthy rate as we position the Company to leverage Nordstrom product and introduce Trunk Club for women.
Turning to our off-price business, we continue to invest in stores and online capabilities, which have fueled nearly 20% annualized growth over the last five years.
In the third quarter, our off-price sales increased 12%, reflecting online growth that has well surpassed expectations.
Since our acquisition of HauteLook less than five years ago, this channel now represents over 10% of our off-price business.
In contrast, it took us over 10 years for Nordstrom.com to reach this level of online penetration.
Next, we'd like to provide additional color on our gross profit and inventory performance.
Gross profit was negatively impacted by below plan sales and higher mark downs, coming in 163 basis points lower than last year.
Inventory growth of 8% was in line with sales growth, reflecting adjustments made to align inventory levels with our expected sales plans.
Turning to SG&A, our core operations were well managed, with expenses consistent with expectations.
Our SG&A rate increased 68 basis points, primarily due to our growth initiatives of Trunk Club, Canada, and fulfillment.
This quarter we completed the sale of our credit card receivables and would like to provide further detail on that transaction.
As previously shared, $1.8 billion of net proceeds are being returned to shareholders, evenly split between the special dividend and share repurchase.
We recently completed the payment of the dividend, and we are now preparing to execute the share repurchase portion, which is expected to begin this quarter.
For 2016, we estimate that the financial impact will be approximately breakeven to earnings per share, considering both the retention of roughly 50% of Credit EBIT and $900 million of share repurchase.
Going forward, we believe this reduction of Credit EBIT will narrow based on portfolio growth through TD's partnership.
Finally, let's turn to our 2015 outlook, which incorporates our third-quarter performance and an adjustment to our fourth-quarter plans based on current sales trends.
When excluding the Credit transaction impact, our earnings per diluted share outlook is $3.40 to $3.50, compared with the prior outlook of $3.70 to $3.80.
As we look ahead, we remain on track to achieve our sales ambition of $20 billion plus by 2020.
To reiterate our long-term expectations, we anticipate improvement in earnings growth beginning in 2016, as we move beyond this year's peak level of investment.
More specifically, we expect the gap between sales and earnings growth to narrow over time as our investments deliver earnings accretion.
As we head into the fourth quarter, we are being rigorous in making the appropriate adjustments to our operating plans in response to current sales trends.
Over the longer term, we remain confident that the execution of our strategy will deliver top-quartile shareholder return.
Now I'll turn the call over to Trina.
Trina Schurman - Director of IR
Thank you, Mike.
Before we get started with Q&A, we'd like to ask that you limit to one question.
If you have additional questions please return to the queue.
We will now move to the Q&A session.
Operator
Thank you.
(Operator Instructions)
Our first question is from Matthew Boss with JPMorgan.
Please state your question.
Matthew Boss - Analyst
Hey, guys.
Thank you.
So as we think about the ROIC, with the credit card transaction now complete and really taking a multi-year view, what level of underlying annual comp and EBIT margin do you guys need to reach that mid-teens goal?
Any help, just bridging the gap would be great.
Mike Koppel - CFO
Yes, Matt, this is Mike.
At this point, we're not going to look forward to that level of detail in our plans.
We'll share more of our thinking about that in February.
But that being said, we still stand behind our ambition to achieve a high-single-digit total sales that will achieve that mid-teens ROIC.
Matthew Boss - Analyst
Okay.
Great.
And then if I could just follow up with one.
As you break down the Rack, so brick-and-mortar below plan, but online clearly above expectations.
How are you thinking about the aggregate in total?
Any need to potentially slow the growth, or is this just the online versus brick-and-mortar that we've been seeing for the last couple quarters and years across all of retail?
Mike Koppel - CFO
Matt, just to clarify your question, that was specifically related to the off-price business?
Matthew Boss - Analyst
Yes, exactly.
Blake Nordstrom - Co-President
I'm sorry, Matt, this is Blake.
I was -- can you restate that for me, please, one more time.
I didn't hear the question.
Matthew Boss - Analyst
Yes, just at the Rack, brick-and-mortar below plan, online above plan, just the best way to think about it going forward in aggregate.
Blake Nordstrom - Co-President
Sure.
Thank you.
We're mindful of all aspects of measurements of the business, but we look at the business in total through the customers' eyes.
And as we've been talking about for some time with our full-price business and the Nordstrom.com as one unit, same is happening sooner than later with our off-price business.
So there are some minor pockets with our growth of some sales transfer, but we really look at it, and it's why I made the comment in my remarks as a total, and as a total, we had 12% total growth and comp of 2.4.
We're gaining market share.
These are very productive stores with a significant return, and we're pleased and confident with our strategy there.
Matthew Boss - Analyst
Great.
Best of luck.
Mike Koppel - CFO
Thank you, Matt.
Operator
Next is Dorothy Lakner with Topeka Capital Markets.
Please proceed with your question.
Dorothy Lakner - Analyst
Thank you, and good afternoon, everyone.
Congratulations on all of the things that you got done in this quarter, the store openings, the credit transaction, et cetera.
Just curious about performance across merchandise categories.
When you started to see the slowdown, what were you pleased with?
What were you not pleased with?
Weather impact?
Just any color you can provide on what's working and what isn't and how you've adjusted.
Jamie Nordstrom - President of Stores
Sure.
Dorothy, this is Jamie.
I'll take that one.
I think the trend was pretty darn consistent throughout the third quarter, starting in August.
So no real change throughout the quarter.
In terms of merchandise categories, it was really across the board.
I think the categories that have been strong for us all year continue to be strong.
Our Beauty business has definitely been a bright spot.
Our younger customer business, particularly around our Savvy Topshop businesses, continue to be above trend.
It's interesting, in terms of seasonal things, our coat business is really strong.
So there's really nothing to point to in terms of merchandise category that would give you any more color on that.
It's really across the board lower transactions.
Dorothy Lakner - Analyst
So traffic is really the big issue?
Jamie Nordstrom - President of Stores
I think that's right.
Dorothy Lakner - Analyst
Okay.
Operator
Next is Paul Trussell with Deutsche Bank.
Please proceed with your question.
Paul Trussell - Analyst
Hello.
Mike Koppel - CFO
Hi, Paul.
Paul Trussell - Analyst
A question on the traffic issue then.
You spoke to seeing the slowdown in August.
It sustained throughout the quarter.
And you do not expect it to bounce here in the fourth quarter.
Have you guys been able to do some digging and see what has led to that slowdown, especially given that it is throughout all the formats and online.
What do you think is behind this?
Mike Koppel - CFO
Paul, this is Mike.
Clearly, there's been a lot of commentary out there as to what potentially is causing this.
It might be one, might be all.
At this point, our point of view is what we can do about it is we can adjust our operating plans.
We can continue to manage our inventories appropriately, and we could assure that our stores and our website has the right stuff to sell, and that's what we're doing.
Operator
Next is Kimberly Greenberger with Morgan Stanley.
Please proceed with your question.
Kimberly Greenburger - Analyst
Thank you so much.
Mike, I'm wondering if there is an opportunity to take a look at the marketing budget or the channels of marketing that you're using to see if there might be a way to drive traffic to the stores or the website.
I'm just wondering if there are any actions you can take in either the near term, meaning the fourth quarter, or looking out into 2016 and 2017 that you think might impact that traffic change.
Mike Koppel - CFO
Yes, Kimberly.
This is something -- that's an element of how we run our business all the time.
We have a lot of resources available to us, whether it's online marketing, whether it's more traditional forms of marketing that drive traffic.
That being said, we also evaluate what's the value of that last dollar spent and its ability to drive more business, and we look at that very closely as well.
We have a very rigorous plan in place for holiday that's around traditional periods of traffic, as well as a gifting program, and that's something that we continue to elevate every year.
So we are going to continue to do those kind of things, and we expect that those will help improve our business.
Operator
Next is Oliver Chen with Cowen and Company.
Please proceed with your question.
Oliver Chen - Analyst
Thank you very much.
Regarding the mark downs and cleaning the inventories, which classifications did you conduct that most on?
And we just wanted to ask you a little bit more about Rack.
The comp on the bricks-and-mortar decelerated on a two-year stack.
Were there tweaks that you would have made?
Or what happened with the product assortment there, if there's anything specific to call out that would be helpful?
Jamie Nordstrom - President of Stores
Oliver, this is Jamie.
I'll take the first part of that.
In terms of mark downs, like I mentioned earlier, there wasn't really any specific call-out in terms of category.
The team in our Nordstrom merchandising group, as usual, did a great job of reacting to the trends in our business.
We're in the fashion business and there's an ebb and flow there.
And our team is pretty good at reacting and managing as things are going up and things are going down.
So we feel pretty darn good about our inventory position going into the fourth quarter and our ability to continue to react to business as it changes.
Blake, you want to take the next part?
Blake Nordstrom - Co-President
Sure, Oliver.
This is Blake.
On behalf of the Rack team, if we were to go back maybe six, nine months and look at our plans and how we executed our merchandising plans, we felt really good about it.
And a number of improvements we felt were made from previous year and trends.
But the bottom line is the customer, and sales are the truth.
And so, though we might (inaudible) specifics where we thought we had improvement with value or flow or assortment or the editing process or how we turned the corner into fall, there just were a number of initiatives that encouraged us to be able to meet and exceed our plans.
But as you pointed out, we fell short of our plan.
So overall, this is a very profitable, highly productive business.
We think we're doing the right fundamental things.
We like our strategy there.
But we are very mindful of that reduction in comps, and we're working on that on a day to day-to-day basis.
Mike Koppel - CFO
Oliver, this is Mike.
I just want to add one more comment to add onto Jamie's comments around inventory.
The speed with which we responded to the situation has put us in a position that not only are inventories aligned and on plan, but they're also current.
And that is very important, because first place, the early mark down has the best value, and having current inventory allows us to flow in the latest stuff.
So while it created some disappointment in the quarter, we believe it continues to position us well going forward.
Oliver Chen - Analyst
Okay.
Could you just brief us on what do you think is happening with the customer?
Because customers do have a certain amount of extra money, but it doesn't seem to be going anywhere so clearly.
Because I just wanted your thoughts on that, because it's been a very confusing retail tape.
Blake Nordstrom - Co-President
Oliver, this is Blake.
We've said this many times: we're not economists, we're merchants.
And we concur with you that if you get to a higher altitude and you look at the score card, there are a number of economic indicators that look real positive for U.S. and the consumer and spending.
Yet all we can tell you is in our business, we saw a slowdown.
And it was across the board, as Jamie talked about.
It wasn't regionally or a merchandise region or a channel.
We saw, compared to our plans, a very similar reduction, again across the board.
And it went for the full quarter.
That's why we felt strongly that we should plan accordingly for the fourth quarter that way.
So we're going to get after it each day.
I think the key thing is what Mike talked about with the inventories.
We believe we're in a strong position.
We're not on our heels.
We think we can react to the customer.
We think we have the type of functionality and experiences that customers desire of us.
But ultimately, the customer is saying something right now in retail in our niche, and we need to get after it.
Oliver Chen - Analyst
Thank you for the transparency and best regards for holiday.
Blake Nordstrom - Co-President
Thank you.
Mike Koppel - CFO
You too, Oliver.
Thank you.
Operator
Next is Lorraine Hutchinson with Bank of Bank of America-Merrill Lynch.
Please proceed with your question.
Lorraine Hutchinson - Analyst
Thank you.
Good afternoon.
I wanted to follow up on the comment about the gap between sales and earnings growth narrowing.
Is there a certain comp that you'll need to leverage SG&A next year?
And also, are there any SG&A cuts that could happen if sales don't reaccelerate?
Mike Koppel - CFO
Lorraine, this is Mike.
As I said earlier, at this point in time, we're not going to go into a comp discussion.
We'll talk about more of that in February.
Historically, the model has leveraged at a low single-digit comp.
Part of what we're all learning at this point is that was a model that was built off of a mall base distribution network, and now we have malls and we have the Internet.
And so the business model does look a little different, and we're continuing to refine how we think about it and how we invest in it.
In terms of anything we're looking at going forward, the areas that we're seeing the biggest growth and outsize investment are in technology, in our fulfillment, and in our online marketing.
And we continue to look at opportunities there to ensure that that last dollar that we're investing is creating value.
So those are the areas that I think we'll, over time, continue to evaluate.
Lorraine Hutchinson - Analyst
Thank you.
Operator
Next is Joan Payson with Barclays.
Please proceed with your question.
Joan Payson - Analyst
Hi.
Good afternoon.
Thank you.
I was just taking a look at the dynamic in terms of the costs associated with Canada and Trunk Club, which look like they're coming in maybe a little bit heavier this year than anticipated.
And the enabler costs may be in coming in a little bit lighter.
So could you just help you us think about, as we begin to look at next year, how those dynamics could begin to shift?
Mike Koppel - CFO
Sure.
Well, this is Mike talking.
The things that are driving that is number one, Trunk Club we acquired roughly a year ago.
And so, we should see that start to moderate as we anniversary primarily the amortization of the acquisition cost, and on a year-over-year basis, the impact starts to narrow.
And then the second thing is Canada.
With the opening of several new stores and the under construction of a number of stores, we saw some outsized expense growth to support that.
Next year, the impact of that should basically be neutral on a year-over-year basis.
So we should start to see a little relief.
And you're seeing it in the fourth quarter.
That chart we presented I think shows that the impact of those items really start to neutralize when we hit the fourth quarter.
Joan Payson - Analyst
And how would the -- do you expect the enabler cost to progress going forward?
Mike Koppel - CFO
Well, I think the enabler cost was primarily there at the fulfillment center, and we should see that basically moderate over time as well.
Joan Payson - Analyst
Great.
Thank you.
Operator
Next is Bob Drbul with Nomura.
Please proceed with your question.
Bob Drbul - Analyst
Hi.
I just had two quick questions.
The first one is in a period where you're transitioning with the inventory, is the movement -- is there any inventory that goes above the trend from the Nordstrom full-line stores to the Rack in terms of allocation?
And the second question is, Mike, is on the share repurchase plans now with the proceeds, is an accelerated share repurchase a possibility?
Blake Nordstrom - Co-President
Bob, this is Blake.
I'll take the inventory question, the first part.
Mike will get the second.
Yes, ultimately, if we have sales challenges in the full-line stores, then that transfer of goods rolls to the Rack.
We need to then adjust the special purchase of the close outs we buy around that, and our Rack team is working on it.
Again, as we've mentioned, our inventories in total for the Company are in line.
And so the Rack, it's important that they stay fluid for whether it's returns throughout the various channels, how the customer wants to shop, those vagaries, and also the changes that can take place in full line.
But there's nothing noteworthy at this moment.
What was a little bit noteworthy we called out is we proactively took some additional mark downs to ensure that we were addressing slow sellers and we were getting this stuff sold, and so, that did have an impact on margin.
Mike Koppel - CFO
Thank you, Blake.
Bob, in terms of the ASR, yes, an ASR is part of the several alternatives we're looking at, as we look at starting to deploy that excess capital in the fourth quarter.
Bob Drbul - Analyst
Great.
Thank you very much.
Good luck.
Mike Koppel - CFO
Sure.
Thank you.
Operator
Next is Paul Lejuez with Citi.
Please proceed with your question.
Paul Lejuez - Analyst
Hey, Thank you, guys.
Just wondering on the gross margin pressure if you saw more in the full-price business versus the Rack, maybe just if you could talk about what you saw in each of those businesses.
And then separately, any thoughts about relaxing the credit standards on the credit card?
As you guys determine with TD what the right standards are, you guys run it at a very low rate of write-off of bad debt.
Just wondering if there's any thought to maybe use that as a potential driver of top line.
Thank you.
Blake Nordstrom - Co-President
Paul, this is Blake.
We actually saw a little bit of the opposite of what you described.
The full line was fairly consistent with their margin performance this year versus last year, and Rack's were up -- or down slightly due to increased mark downs.
I guess the biggest contributor to that would be we're really pleased with the online off-price part of the business, Nordstromrack.com and HauteLook.
The vast majority of the HauteLook customers when engaging in a return are visiting our Rack, and we think that's a real plus to the Company.
But that's generated a comparison from last year, so more mark downs to move some of those goods.
So totally for Nordstrom, Inc, it's a good thing, but the Rack incurred some more mark downs on that.
Mike Koppel - CFO
Paul, in terms of your question on credit standards, a couple things I would say.
The first thing is we've always tried to build a long-term relationship with our customer through our credit card.
And the customers that have joined us and that have opened accounts have been very loyal.
As a matter of fact, this year we're on track to open another 1 million new accounts and we've opened those accounts with the same credit standards we've always had.
So in terms of using that as a lever, I think we would be very thoughtful and cautious about that.
Sometimes, those generate near-term sales but don't necessarily generate the healthiest sales.
And so we'll continue to look at that as perhaps pockets of opportunity, but I wouldn't say that that is a material lever to impacting sales.
Paul Lejuez - Analyst
Got you.
Just as a follow-up on Blake's answer, the Rack -- weaker margins at Rack, is that a function of having more product that came from the full-line business?
If you could maybe share what percent of Rack merchandise was from full line versus sourced specifically for Rack this quarter versus last year.
Blake Nordstrom - Co-President
I'm sorry, I wasn't clear on that, Paul.
I thought I mentioned that it came from predominantly HauteLook and Nordstromrack.com.
The full-line store transfers were fairly consistent and weren't material from previous years.
That margin and that performance is fairly similar.
Its was an uptick due to how the customer wants to conduct business, in this case, do some returns in the stores, which is fine.
But it just created a difference this year versus last year, a little bit of an apples and oranges.
Paul Lejuez - Analyst
Got you.
Sorry I misunderstood.
Good luck, guys.
Mike Koppel - CFO
Thank you, Paul.
Operator
Next is Jeff Stein with Northcoast Research.
Please proceed with your question.
Jeff Stein - Analyst
Good morning -- good afternoon, guys.
I'm sorry.
Just a real quick question on SG&A.
It looks like on a lowered sales forecast, you're still looking for relatively similar SG&A change as a percent of sales, 70, 75 basis points instead of 60 --
Mike Koppel - CFO
Yes.
Jeff Stein - Analyst
Does that imply that you have made some adjustments downward in your expenses?
And if so, where would that be?
Because it would seem that if you're in an investment mode, that would be a fixed bucket, particularly in Q4.
Mike Koppel - CFO
Well, Jeff, one thing to keep in mind is we have a relatively meaningful variable cost model, both in the stores and online.
So when we reduced our sales expectation, some of those variable costs did come down.
And then of course, we're making some adjustments, some other adjustment as it relates to a softer top line.
But those adjustments are not related to the investments we're making for the long term.
Jeff Stein - Analyst
Okay.
Would it be -- where would it be, Mike?
Any area in particular?
Would it be store selling?
Home office?
Mike Koppel - CFO
Jeff, I'm not going to get into too much detail on that, but I will tell you based on the fact that our stores are 100% commission, the regular price, lower sales would mean that you'd have lower selling cost.
Jeff Stein - Analyst
Okay.
Got it.
Thank you.
Operator
Next is Neely Tamminga with Piper Jaffray.
Please proceed with your question.
Neely Tamminga - Analyst
Great.
Good afternoon.
Blake Nordstrom - Co-President
Hi, Neely.
Neely Tamminga - Analyst
Hi.
So Mike, did you dig into any of the -- looking at the customer cohorts on the rewards programs, like levels one through four, to see if they're behaving differently?
Are your higher value customers actually dropping off more versus the one?
I know you guys haven't seen much, but I'm just curious to ask that question framed up a little bit there.
Then on Anniversary Sale for Blake maybe or someone else on the team, it's strictly been I think a pretty decent predictor for you guys for holiday, has been at least our observation.
And it was a good Anniversary Sale.
Clearly the customer's responding to some newness in fashion, so we're just trying to bridge why the drop-off if it's a fashion-related issue?
Thank you.
Mike Koppel - CFO
Sure, Neely.
Thank you.
In terms of your question on the loyalty side, no, we haven't seen a material change in the cohort, the segmentation, however you want to talk about it, in terms of how that customer is behaving.
As I said earlier, we continue to add new customers onto our loyalty program.
I think we had mentioned earlier that in Canada, we've had a non-tender program that is now generating over 60% of our sales there, and it continues to be a very good story there.
So I wouldn't say that that affected any of the top-line change.
Jamie Nordstrom - President of Stores
Neely, this is Jamie.
I'll take the second part.
On the Anniversary Sale, we did have a good event this year.
The one thing that's changed about that event over the last number of years is that it's become increasingly about current buy now, wear now merchandise, as opposed to, as you recall in years past where it was people buying a lot of fall goods that they put in their closets for a couple months.
So I think Anniversary's probably been a little bit less of a predictor of fall than it was 5, 10 plus years ago.
That being said, again, I'd reiterate that there's really not a seasonal component to where we've seen transactions slow down.
Our coat business has been really strong, having big increases.
It's just a traffic thing.
We've got less people buying clothes this quarter than we expected, and there's really nothing else to point to.
Neely Tamminga - Analyst
To just follow-up with what's one of your worst performing categories, you mentioned what some of your better performing categories are, but if you were going to rank what some of your underperforming categories are, what are they?
Thank you.
Jamie Nordstrom - President of Stores
We don't really have anything dead at the bottom that's really dragging us down.
I know you're looking for something that's dragging us down.
There's really not.
Everything was really at the same trend that it's been at least the last few quarters.
We feel good about a lot of the initiatives that we've been talking about the last year or two, particularly in Women's Apparel.
We continue to see really great opportunities there that we're continuing forward on in Beauty.
In boots -- I'm sorry, in shoes, boot business has been really strong for a few years.
That's leveled off, but I wouldn't say that it's a category that's dragging us down.
It's just like every category took a step down in terms of trend and that's about it.
Blake Nordstrom - Co-President
Neely, this is Blake.
I just would underscore Jamie's comments, because in the past, we could talk about variances within the regions and within the merchandise divisions, and you could get after it.
Outside of the callout that Jamie made at the beginning about Beauty leading the way, everyone else is in a pretty tight band.
The basis point difference between, outside of Beauty, the top performer and the bottom is pretty tight, and we don't think it's material.
And that's why we're not calling it out, because there isn't anything to be gleaned from that.
Neely Tamminga - Analyst
Okay.
Good luck out there, guys.
Mike Koppel - CFO
Thank you, Neely.
Operator
Next is Charles Grom with CRT Capital.
Please proceed with your question.
Charles Grom - Analyst
Hi.
Not to beat a dead horse, but to follow up on Paul's question, is there anything that you guys are seeing today across your customer or across product category that reminds you guys of what happened in 2007, 2008 when your business started to slow?
Because this is definitely not a Nordstrom issue, right?
You've got Whole Foods comping negative.
Macy's is comping negative.
There seems to be something out there.
I'm just curious if you guys have seen anything that gives you any playback back to that period.
Mike Koppel - CFO
Yes, Charles, this is Mike.
I'll take a swing at the same question as well.
Clearly, this is not as dramatic as what we saw in 2008, 2009, which was a pretty significant change.
We went from what was a mid-single-digit comp trend to a low single-digit comp trend.
As the guys said, we've seen it across geography.
We've seen it whether it's in-store, online.
We've seen it by category.
But it certainly is at not that level of drama we saw during that period.
But you know what, one of the things that we have noted is that it did reach this new plateau and stayed there.
And that is what gave us very clear evidence that we needed to respond and respond quickly.
Blake Nordstrom - Co-President
I think I would add that it's just -- it's really apples and oranges.
It was a dramatic economic change that took place there at that time and we had the opposite to a degree here.
We had some positive economic indicators but the customer's voting with their dollars in manner where she or he is being closer to the vest here.
And all we can do is talk about our business, and what we saw in the third quarter was a reduction about 400 basis points across the board, our business.
It wasn't the wholesale change we saw in that 2008 time period, but it's material because our plans were for a higher performance and it has an effect.
We're pleased with how our team is responding, and we think we're in a good position for the fourth quarter.
We think we're being prudent on how we're planning it, and time will tell if we execute that properly.
Charles Grom - Analyst
Thank you for the color and good luck.
Blake Nordstrom - Co-President
Thank you, Charles.
Operator
Next is Michael Binetti with UBS.
Please proceed with your question.
Michael Binetti - Analyst
Good evening.
I wanted to ask you, the level of the gross margin compression in the quarter was a little bit counterintuitive to me, even as I sit and listen to you guys talk through some of the decisions you made in the quarter and the level of sales you saw.
I'm just curious, did you -- does the third-quarter gross margin, did you take some marks and write them down in the third quarter that you expect for the fourth quarter?
Or is the majority of the incremental mark down and clearance that you think you'll incur in the fourth quarter as you reset your sales plan, is that going to still occur predominantly in the fourth quarter?
Mike Koppel - CFO
Sure, Michael.
Well, this is Mike.
The mark downs that caused the compression in the third quarter were directly aligned to what we said earlier, and that is we saw a sales trend that was significantly different from our operating plans, which resulted in creating inventory risk.
So we took mark downs so we could liquidate that inventory, sell it through, and assure that we were on plan.
Now, we've also considered that with a slower sales environment in the fourth quarter that we might have a higher mark-down level as well, and we've considered that in the guidance that we've given you.
Michael Binetti - Analyst
Okay.
Obviously the questions are going this way, but I think people are having a little hard time piecing together all the data points we're picking up across the space right now.
Some of the other names that I think Chuck mentioned have been a little bit slower build or the sales decelerated a little bit more quickly here for you.
We're trying to just figure out what happened as we think ahead.
If we look at the range of comps you gave for the fourth quarter, what is your instinct on what would accelerate in your business to get to the high end of that comp range in the fourth quarter?
Mike Koppel - CFO
Well, Michael, again, it goes back to I think both Jamie and Blake mentioned that it appears that there has been a slowdown in overall demand from the customer who is purchasing what we sell.
And what would cause us to get back to the higher end is that customer reigniting their demand.
And I don't think it's any more than that.
There's probably a multitude of data points out there that are driving some of this and -- but in the end, we can only do what we can do from our perspective, and we believe we've done it.
Jamie Nordstrom - President of Stores
Michael, this is Jamie.
I think that's right.
I would just add that we've taken the appropriate adjustments to our plans, but our inventory is current and we feel really good about our plans for the fourth quarter in terms of our merchandise assortment, our marketing plans.
We're going into fourth quarter all guns blazing.
We're clearly a little more conservative in our planning, given recent sales trends.
We feel good about our plan to hit those numbers.
But if trends change, then we'll feel even better about that.
But we're optimistic that our customers will respond to what we're going to put forth over the next couple months.
Michael Binetti - Analyst
If I could just ask Mike one last one.
It's been a long journey for you walking us back to a point where like some very heavy investing over the past few years will lead to the earnings growth rate starting to improve closer to the revenue growth rate next year.
If we are in a new normal for the level of sales across the industry, not for you guys or anyone in particular, but if we are in the new normal, how would you think about a lower top-line opportunity versus the investments?
We know you guys want to make for the long term, but you've also said that the earnings growth rate will go up next year.
Is it something where if the sales rate is going to be slower you guys would start to look at ways to try and bring the cost down a little bit to try and stick to that guidance for 2016?
Thank you.
Mike Koppel - CFO
The answer is yes.
Michael Binetti - Analyst
To which part?
Mike Koppel - CFO
The answer --
Michael Binetti - Analyst
I know I'm going to look at the transcript and it's going to be a long question.
Mike Koppel - CFO
That's good, Michael.
We can have a little back and forth here.
No, the answer is yes, that we would look to reduce our -- the acceleration of our investment/cost as it related to those initiatives.
Michael Binetti - Analyst
Thank you very much.
Trina Schurman - Director of IR
We'll now take one more question.
Operator
Our last question comes from Howard Tubin with Guggenheim Securities.
Please proceed with your question.
Unidentified Participant - Analyst
Hi.
Yes, this is Paula calling in for Howard.
Just talking about igniting demand and interest.
With regards to the Savvy department, can you tell us if there are any upcoming rollouts with regards to Madewell or Topshop or anything in the upcoming holiday period that we should be excited about that will continue the positive momentum there?
Jamie Nordstrom - President of Stores
Sure, this is Jamie.
Yes, well, it starts with a consistent flow of fresh, new goods.
That drives all of our business, but particularly in the Savvy department, our ability to always have something new to show the customer really drives our success there, and we feel good about our plans over the next couple months.
You mentioned Topshop.
We have Topshop in 70-odd stores.
We're increasing that to over 90 by the end of the year.
That's been a real positive business for us and our partnership with them is really strong.
We have Madewell in approximately 30 stores, and that's been performing really well.
Another brand that we're happy with right now is, I'm spacing on it, Brandy Melville, thank you.
In our junior's department, Brandy Melville's a brand we've added to a number of stores, and our customers have really responded.
Our ability to find ways of continuing to be relevant to particularly younger customers who are shopping with us maybe for the first time, and we've acquired a lot of customers.
Our metrics around customer acquisition continue to be very strong, which gives us a lot of confidence as we continue to execute these plans and look towards the future.
Unidentified Participant - Analyst
Thank you.
Trina Schurman - Director of IR
Again, thank you for joining today's call.
A replay, along with the slide presentation and prepared remarks, will be available for one year on our website.
Thank you for your interest in Nordstrom.
Operator
This concludes today's teleconference.
You may disconnect your lines at this time.
Thank you for your participation.