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Operator
Hello and welcome to the Nordstrom Third-Quarter conference call.
At the request of Nordstrom, today's conference call is being recorded.
(Operator Instructions)
And I would now like to introduce Trina Schurman, Director of Investor Relations for Nordstrom.
You may begin.
- Director of IR
Good afternoon and thank you for joining us.
Today's earnings call will last 45 minutes, including about 30 minutes for your questions.
Before we begin, I want to mention that our speakers will be referring to slides which can be viewed by going to Nordstrom.com in the Investor Relations section.
Today's discussion may include forward-looking statements.
So please refer to the slides showing our Safe Harbor language.
Participating in today's call are Blake Nordstrom, President, and Mike Koppel, Chief Financial Officer, who will discuss the Company's third-quarter performance and outlook for FY14.
Joining during the Q&A session will be Pete Nordstrom, President of Merchandising; Jamie Nordstrom, President of Stores; and Erik Nordstrom, President of Direct.
With that, I'll turn the call over to Blake.
- President
Thank you for joining us for our earnings call.
For the past several quarters, we've communicated that we are focused on a customer strategy which we think is critical to our business in delivering a superior customer experience.
This strategy provides clarity as we address allocation of our resources, both capital and people, to serve our customer in the manner they expect from us.
This focus has positioned us to engage with the customer across multiple channels in full price, off-price, stores, and online.
Most importantly, we know the customer views us simply as Nordstrom.
Customers increasingly value speed, convenience and personalization.
We're focused to create synergies across our business through service and experience, product, customer acquisition and retention, and Company-wide customer capabilities.
We had a number of new store openings this quarter, including three full-line stores inclusive of a second store in Houston, Texas, and our first store in Jacksonville, Florida.
We also entered Canada and Calgary on September 19.
We would like to call out the terrific job that our team, led by Karen McKibbin, President of our Canada Division, has done leading up to our opening.
For the past couple of years, they have been working behind the scenes to address the unique challenges of crossing the border with supply chain, inventory, loyalty, talent, systems, and other material aspects of the business.
The warm reception we've received from the customers in Calgary is encouraging.
We're also pleased with the store's performance, which has significantly exceeded expectations.
We believe we're going in the right direction and in a good position to open our second store on March 6, 2015, in Ottawa.
In total, as you know, we're are committed to six stores in Canada, with Vancouver following Ottawa, and then three in Toronto.
Also during the quarter, the Rack opened 16 stores for a total of 27 for the year.
Next, as we discussed in the August call, we're excited about the acquisition of Trunk Club, which closed in late August.
Trunk Club offers a differentiated way in serving customers on their terms through an experience that is personalized, relevant and convenient.
This partnership clearly aligns with our strategic priorities to increase relevance with customers and strengthen our capabilities.
The business is on track with its growth plans, which include a fifth showroom that will open on December 1 in Manhattan.
It will be in a terrific location on 51st and Madison.
With New York representing Trunk Club's largest market, it is a meaningful opportunity to increase engagement with existing customers and serve new customers.
Our combined teams have also been developing plans to leverage our capabilities around product, services and supply chain.
Now we'd like to provide some additional color on our current execution.
We generated a top-line increase of 8.9% during the quarter.
Our comparable sales increase of 3.9% was generally consistent with the trends we've experienced over the last year or two.
In terms of our inventory, we've been making investments to support store and online growth throughout the year.
That said, we ended the quarter with approximately 2% of our inventory that was unplanned.
This was attributable to the Rack.
Though there are numerous factors that contributed to this, the simple fact is we bought more than we should have.
We're still committed to meeting our year-end plans, and we're confident we can manage this appropriately.
Mike will be providing additional context on this in his remarks.
Now we'd like to talk to you about our clearance strategy.
As you know, we've historically held clearance events; notably, our half-yearly sales.
As we listen to our customers, we acknowledge there is an opportunity to improve.
We have begun to make adjustments to our clearance strategy.
And we expect that over time, these changes will result in a better customer experience, a reduction of clearance days, and an improvement to our inventory turn.
We will comment on our progress as we move forward.
As we head into the fourth quarter, our plans are consistent with what we've been focused on for the year.
We think we're in a good position this holiday season.
And we're pleased with our team's efforts not only for the fourth quarter, but to position the Company for 2015 and going forward.
I'd now like to turn it over to Mike.
- CFO
Thanks, Blake.
This quarter's performance reflects the ongoing commitment to our customer strategy.
Both the current operating performance and ongoing strategic investments support our goal of delivering a superior customer experience.
Over the past several years, our investments to enhance the customer experience have fueled growth in stores and online.
And now our entry into Canada represents a new channel of growth.
When we made the strategic decision, we knew it required significant effort and learnings to establish the infrastructure and processes to support operating in a new market.
So we are particularly proud of the team's accomplishment and the disciplined approach they've taken along the way.
Now we'd like to provide some additional color on our current performance.
Earnings per diluted share of $0.73 were in line with our expectations, reflecting sales trends that have been generally consistent throughout the year.
Our quarterly results included a $0.04 dilutive impact related to the acquisition of Trunk Club.
The multiple elements of our growth strategy contributed to our top-line increase of 8.9%, which aligns with our long-term goal of high single-digit sales growth.
Comparable sales increased 3.9%, driven by our Full-Price business, which reflected continued momentum in online sales and a slight improvement in full-line stores.
Moving to the Rack, total sales grew 15%, reflecting 27 store openings during the year.
Comparable sales increased 1.7%, down from its year-to-date increase of 4%.
In the Online Off-Price business, sales at Nordstrom Rack.com and HauteLook grew 34%.
This was meaningfully ahead of the 13% growth in the first half of the year, reflecting the building momentum in this channel and inventory investments to expand selection.
Now I'd like to provide additional color on our gross profit and inventory performance.
Gross profit was 33 basis points lower than last year, which reflected Rack's accelerated store expansion and some impact from price matching in our Full-Price business.
Price integrity is very important to us as we strive to earn and maintain our customers' trust.
This has been a long-standing policy of ours, and we will continue to monitor and respond accordingly.
On a square footage basis, ending inventory growth of 18% outpaced sales growth of 5%.
Roughly 75% of the inventory growth was planned, largely driven by store and online growth.
The remainder of the growth was due to Rack's inventory being overplanned.
We are very focused on long-term ROIC performance and understand inventory productivity is a significant driver.
We feel confident in our ability to make meaningful progress, improving our inventory position by the end of the year with potential impact incorporated in our expectations.
Moving to SG&A, we continue to focus on our expense execution.
Our SG&A rate, including Trunk Club, Canada and our ongoing technology investments, was relatively flat to last year.
As we previously shared with you, we have estimated the full year of EBIT impact of Canada, which consists of infrastructure and pre-opening expenses, to be roughly $35 million.
We are on track with two-thirds incurred to date.
Now we'd like to provide an update of our full-year outlook.
Our earnings per diluted share outlook is $3.70 to $3.75, compared with the prior outlook of $3.80 to $3.90.
This now includes the additional impact of Trunk Club, which is expected to be diluted by approximately 3% compared to our initial estimate of 3% to 5%.
Comparable sales are expected to increase roughly 3.5%, compared with an increase of 3% to 4% from the prior outlook, which is generally consistent with our year-to-date trend.
Our SG&A rate outlook is expected to increase 40 to 45 basis points over last year, compared to our prior outlook of 10 to 20 basis points due to the impact of Trunk Club.
Before we wrap up, I'll note that the process regarding potential sale of our credit card receivables is going as planned, and is expected to be completed around the first half of 2015.
In closing, we are on track with executing our customer strategy, which we believe will drive long-term profitable growth and deliver top quartile total shareholder returns.
With that, I'll turn the call over to Trina.
- Director of IR
Thank you, Mike.
Before we get started, we'd like to request that you ask one question and, if necessary, one follow-up.
If you have additional questions, please return to the queue.
We will now take the first question.
Operator
Matthew Boss, JPMorgan.
- Analyst
Brick-and-mortar full-line comps were flat, the best in over a year.
Can you talk about the drivers of some of the improvements and the sustainability of flatter, or the potential for positive brick-and-mortar base going forward?
- President of Stores
Sure, Matthew.
This is Jamie.
I think this is a continuation of a lot of initiatives that have been underway for some time to improve our full-line business.
As we keep saying, we don't have a channel strategy; we have a customer strategy.
There are a lot of things that we've been doing with technology and with eCommerce to elevate how we serve customers in total.
But that being said, there are a lot of things that have been happening in our stores around space allocation, staffing, our stylist program, which we've been talking about for some time now, has been great.
Good things like Pop-In Shops, creating more reasons for customers to want come to our stores.
But ultimately, flow of new great products is typically what drives our business.
That's nothing new.
But when we're good at that, when we have a good flow of new stuff that people want to see, our business gets better.
And I think this quarter is a good example of that.
- Analyst
Great.
And then just a quick follow-up question on the brick and mortar.
As we think about some of the strategic changes that you've made as it relates to promotions, what's the best way to think about the underlying merchandise margins going forward?
- President of Stores
We really haven't made any changes with regards to promotion.
I think you might be referring to our transition away from the half-yearly model with our clearance strategy.
As you're probably aware, our half-yearly clearance strategy goes back decades and back to when we were a shoe business.
We felt that that model really handicapped our ability to improve our flow of fresh, new, regular-priced goods.
We saw some opportunity to improve that because we know that's what our customers want and that's what drives our business.
So we think by evolving how we clear merchandise, we can improve our flow of regular-priced goods.
So we've started that transition.
So far we're encouraged with our progress.
But I want to be clear, this is not about adding more promotions.
In fact, what you'll see is over the next year, we'll actually have less days with clearance on our floors than we did with the old model.
Operator
Dorothy Lakner, Topeka Capital Markets.
- Analyst
I wondered if you could update us on the progress that you've been making in terms of your assortments, particularly on the Women's side of the business.
Where are you in terms of the Topshops you've put into place?
How are things like the Brass Plum doing?
You brought in new brands, like Sarah Jessica Parker shoes.
Just wondering how the overall performance of Women's has done relative to expectations.
- President of Merchandising
This is Pete.
We have such a broad offering in Women's -- it goes from Juniors all the way through Designer -- that at any given time, you can point to some things that are working well and some things that are not as well.
Our story now has really been fairly consistent and a continuation of where we've been.
We've seen improvement in our Juniors business and Brass Plum.
It's definitely bottomed out.
I think we've had a couple of tough years there, and that has improved.
I think part of that is what we've been able to do with Topshop and how that's bringing more customers into our stores and online some new customers.
That's been very positive.
The Topshop/Topman business has been very good for that for us.
We're in 53 doors now.
We're going to expand that more, as much as it's practically possible, as soon as it's possible.
It's been a lot of work on the Topshop part to make that happen.
But they've been really good partners, and we're very encouraged about where that's going.
What I would add is we continue to do well when we can maximize the power of brands that are important to our customers.
And we continue to invest in those, not only in the way that we merchandise and display them on the floor but just literally our ownership there.
We've had success in Women's on that angle.
- Analyst
Great.
Thanks and good luck.
Operator
Paul Trussell, Deutsche Bank.
- Analyst
Just moving to the Rack, if you can just give us a little bit of detail on the deceleration in the quarter.
Was it traffic-related?
Were other competitors in the marketplace aggressive on promotions?
What did you see in the store?
And then what has been the reception to NordstromRack.com over these last few months?
- President
Paul, this is Blake.
We did see a deceleration from the trends we've had of almost four years, towards the end of the quarter, predominantly in October.
We don't have strong data from a customer count point of view.
We do from a transaction point of view.
But our business was softer, and there are a number of factors that contributed to it.
But it was a blip, and we're hoping that the fourth quarter is not a reflection of that because certainly that's a very narrow window.
So we're not trying to over to overreact to that, but we wanted to share that with you.
We didn't see anything different from a competitor promotional point of view.
It just was softer in our stores, and it was reflective in our top line for the month of October.
- Analyst
And then to follow up, maybe we can quickly touch base on Trunk Club.
Could you just give us a little bit of color around the overall impact now as we think about modeling that out for 4Q and beyond in terms of revenue and SG&A share count impact?
- CFO
Paul, this is Mike.
In terms of the impact it's going to have to our EPS for the year, we've said it's roughly 3% dilutive.
And we did call out that it's $0.04 in the third quarter.
So you can do the math and understand the impact in the fourth quarter.
As far as breaking it out by line item, we're not providing that kind of specific guidance right now.
That being said, we continue to be excited about the momentum in the business.
The business has achieved so far our expectations in terms of a rolling 12-month growth.
And we're looking forward to see how it performs during the holiday season.
Operator
Oliver Chen, Cowen and Company.
- Analyst
Thanks for the details.
Regarding the inventory and your comments about having a bit more than you wanted at Rack, what's the nature of that inventory?
What kind of products was it?
And where does your conviction lie in terms of your confidence that you can work through it?
How might that be done?
Thank you.
- President
Oliver, this is Blake.
We've done, both in the Rack and throughout the Company, our merchandising teams for a number of years have had terrific disciplines on inventory management.
And it's even more important in the Rack, where you want to be really fluid to be able to react and respond to goods that are available.
I would just tell you, and I tried to in my remarks, take accountability and not point to any one thing because there are a number of factors.
But it really starts and stops with having grounded plans and our teams executing accordingly to them.
Our merchants, particularly our general merchandise managers, have done a terrific job of opening the doors in the partnerships we have with our best vendors.
And it's simply a case of our buying teams in the Racks buying too much for the size of the business.
And so in months or quarters past, there might be fallout; there might be increased sales that mask that.
And we think the end of the quarter there, there were a number of things that contributed to it.
That said, if you're in a more fashion-type business and you get overbought, the methodology of the math shows to what it does to the margin or markdowns.
We feel pretty good about the quality and content and aging of this merchandise.
And then part of this is with our pack-and-hold that we've been running a little bit higher for some time, compared to previous years.
And these are goods that our top vendors are clearing at the end of season that we're holding for roughly six months and bringing back in the appropriate season.
And so we think this is really solid merchandise.
Our team feels confident by the end of the quarter we can be back in line.
And, again, our numbers are in our plans that we just shared with you.
And so we fully expect to meet our plans.
But we just felt it was really important to be as transparent as possible with all of you that these are above our plans, it's unacceptable, and we're getting after it.
- Analyst
Thank you.
And just a follow-up.
The outlook seems pretty solid.
What do you think about volatility in the marketplace and what you're seeing, and the health of your consumer as we embark on some macros that look more encouraging but things are pretty promotional?
- President
Oliver, we're asked that each quarter.
And we're only as astute or smart as our last transaction or figures.
I think what we're trying to share with you is that our business has been really consistent for almost two years now.
So that's how we view the fourth quarter; that's how we're planning the year; that's how we're thinking about going into 2015 -- that this is the hand we're dealt, and we need to plan and execute accordingly.
There have been pockets where it gets a little more promotional.
And, as Mike said, we feel very strongly about one of our core principles, about having integrity with our pricing and being competitive.
So we will respond accordingly.
But we don't foresee anything material changing than what we experienced last year.
Operator
Paul Swinand, Morningstar, Inc.
- Analyst
I wanted to drill down a little bit more on the inventory.
Would you care to give us some guidance on whether you would get back to some of your former inventory days or inventory turns per year?
It's been up a little bit the last few years.
- CFO
Paul, this is Mike.
That's a great question.
As I said in my comments, we fully understand and are very focused on the impact that a productive inventory has on our overall return.
Over the last year or so, we've been in a fairly accelerated cycle in terms of funding growth in various channels.
And so we expect for the foreseeable future to continue funding for that growth.
So there's going to be a little bit of a lead/lag relationship between inventory investment and the sales as we move forward.
But our long-term goals continue to be to improve that metric and to drive overall returns in the Company.
- Analyst
Okay.
Is the acquisition -- is it faster-turning inventory on average?
- CFO
Are you talking about Trunk Club?
- Analyst
Yes.
- CFO
Trunk Club -- there's a very small amount of inventory.
There's also some custom there.
And even if it was materially different in the metric, it's not going to make an impact to our total inventory.
We carry about $2.2 billion of inventory, and Trunk Club at this point is relatively small to that.
- Analyst
Okay.
Great.
Best of luck for the holidays.
Operator
Ed Yruma, KeyBanc Capital.
- Analyst
First, on the price match, I know it's been roughly a year since you've been more outward about your -- we'll not being undersold.
Do you see think you're seeing the economic or customer return from that investment in price?
And now that you're lapping that, should we expect the year-over-year impact to be more muted?
- President of Stores
Ed, this is Jamie.
I don't know if it's something that we've done necessarily differently over the last year.
We've always been competitive on price.
Nothing has changed about our stance.
I think what's changed is that the world's gotten a little smaller.
We used to compete on price with the store across the street, and now it's the entire world via the Internet.
So the game's changed a little bit.
Our approach to it has not changed.
That being said, I think that the trend around the promotional activity out there in the marketplace has been fairly consistent over the last year.
It tends to rise and fall with inventories across the marketplace, whether they're healthy or not.
And as inventories rise and some of the competition out there needs to mark stuff down to their business, that affects prices.
And of course we have to be competitive with that.
So far this year, it's been a little less than we experienced last year.
We're not quite sure what's going to happen in Q4, but we're ready for it.
- President
Jamie, this is Blake.
I would add that we can really see it in the eCommerce business.
And so, when, for any reason, we find ourselves behind and not competitive, you can see it in the sales.
Overall, some of that for the total Company is hard to measure.
But if you're not competitive, you're just not in the game in the long run.
- Analyst
Great.
And a follow-up, if I may.
In terms of the excess inventory at Rack, is it more symptomatic of the learning curve of the pack-and-hold strategy?
Or is it just because the comps have come in a little bit lighter than you would have expected?
- President
Gosh, there are so many factors.
Both that you just said apply.
We get goods from the full-line stores in terms of transfer.
We buy merchandise from our top vendors.
We also have the pack-and-hold, as you alluded to.
We now in the last year are taking HauteLook returns, which has been a great customer service for our customer.
It's been a great driver of foot traffic in the Racks.
But it's more inventory coming to the Rack.
So there are just countless inputs that add to this.
There are some systems issues in terms of information knowledge on it.
But the bottom line is, we have to manage it better.
And we're not going to fully achieve our long-term goals if we have volatility in our inventory management.
Operator
Jeff Stein, Northcoast Research.
- Analyst
Wondering if you could talk a little bit about the Calgary store, some of the early learnings and takeaways you have from the business.
And wondering if you've been able to get all of the local brands up in Canada that you desire?
Thank you.
- President of Stores
Jeff, this is Jamie.
We really did our homework on Calgary.
I think we started working on opening that store about three years ago.
We put together a team to really focus on learning that customer, and I think that's paid off.
It's a dynamic town with great customers, and we're focused on serving them well.
As Blake mentioned, we're significantly ahead of plan there; pretty encouraged by the results and the first impression we've made with that customer.
But we're going to be in business there for a long time, so we've still got a lot to learn on how we can serve that customer well.
But we are excited to open in Ottawa in March and then later in 2015 in Vancouver.
But it's about those cities and those towns and those customers.
We've got to learn what they want.
We've got to learn, whether it's the weight of the fabric in those different climates.
It's not about necessarily about Canada, it's about those towns.
So we've got a lot to learn; but we're really, really encouraged by our results.
As we open more stores in Canada, I think we're going to continue to find ways of serving those customers better.
- Analyst
Great.
And your HauteLook returns increased in the second quarter.
I'm wondering if you could just speak to that business.
And are you still seeing a fairly high return rate?
And if so, any thoughts as to why?
- President of Direct
This is Erik.
We have not seen an increase in HauteLook returns over the last quarter.
I'm not sure what you're referring to there.
- President
I think perhaps the comment that we're taking more returns in the Rack.
But not overall returns, it's more people returning in the Rack.
- President of Direct
HauteLook, specifically the returns, we think is one of the most tangible examples of what you've heard us talk about for a while now in our four-box strategy of being in online, offline, and full-price and off-price businesses through just customer desire, customer doing what serves them best.
They have chosen to take returns to our Rack stores -- we haven't done a lot of marketing on that -- to the point where over 70% of our HauteLook returns are coming to our Rack stores.
It's a way we can serve the customer better.
We can serve them better because we have these multiple businesses that have a synergy, that have common merchandise, are on the same platforms.
So that's been very encouraging to us.
The HauteLook business remains very healthy.
The big news in our online, off-price business, the last quarter in particular, has been with Rack.com, which our HauteLook team is supporting all of our Rack team here in Seattle.
That business is really picking up.
Our selection has more than doubled since we first launched the site.
And I think more than just the quantity of merchandise, the quality of the merchandise, again, is being driven by this synergy of working with our vendors in the multiple businesses we have.
I think that the quality of the merchandise has really improved, and the customer is responding accordingly.
Operator
Michael Exstein, Credit Suisse.
- Analyst
Just two quick follow-up questions.
One is, what is the impact of Packaway inventory?
That's a relatively new way for you to operate.
And how has that impact been?
And how are you thinking about Trunk Club going forward?
How do you integrate it into Nordstrom and really lever it going forward?
- President of Stores
Michael, in terms of the Packaway, as you know over the last roughly 18 to 24 months, we've increased our investment there because we found that if we were out there early and in the market for the best product as seasons we're transitioning, we could be first at the table and get the best stuff.
So that's made our entire offer more compelling in the Rack.
Our sell throughs on Packaway are measurably higher than other products.
So it's a very solid investment.
I think the challenge right now is we've built so much momentum in the business and momentum in procuring product that we've got to make sure that we're balanced in how we approach it.
And in terms of Trunk Club, Pete?
- President of Merchandising
For Trunk Club, our focus in the short term is mostly supporting their existing growth strategy.
They've been on more than a doubling of their business every 12 months.
And we really like their growth strategy.
We think we can help them.
There are some obvious ways we can help them that we can focus on in the short term.
Supply chain is an obvious one.
We think there are some customer service elements, like alterations, that we can help them.
There are some product areas that we can help and have already made some progress with.
So that's our focus right now.
We do think that business model has additional growth aspects that we'll want to explore.
But at this time, most of our focus is in really trying to support their existing efforts.
- Analyst
Thanks so much.
Operator
Lorraine Hutchinson, Bank of America.
- Analyst
Just continuing on that topic.
I was wondering if there are any lessons learned from the HauteLook acquisition that you could apply to Trunk Club in the coming years?
- President of Direct
Sure, this is Erik.
The answer is, yes, very much so.
I think similarly with HauteLook, HauteLook had a very strong growth strategy.
And we didn't want to get distracted too much the beginning on that.
I think the lesson is, while that was the right thing to do, we could have been more thoughtful in a multi-year plan of where the thing is going.
Because there is big value as we start to integrate some elements of the business.
Elements like the merchandising between HauteLook and the Rack has been more integrated over the last year in particular.
So that's where we're at now with Trunk Club.
While we're not looking to have a lot of formal integration in the next quarter with it, we are laying out a three-year plan of where we think the business is going.
And having the right pace and identifying the right areas to integrate is something that we have learned from our HauteLook experience.
- Analyst
Thank you.
Operator
Kimberly Greenberger, Morgan Stanley.
- Analyst
I wanted to ask, Mike, about the Trunk Club acquisition.
Is the full impact to EPS being felt here in Q3 and Q4?
Or will there be some lingering impact in 2015 that you would like us to keep in mind?
And then, secondarily, on the gross margins, year to date there's a little bit of pressure in the gross margin.
It seems to be coming from two areas -- the accelerated growth in Rack and also, as you mentioned in today's press release, the increase in competitive markdowns.
Are those factors that you would expect to remain as we look out into 2015?
- CFO
Sure, Kimberly.
Starting with Trunk Club, as we stated, the annual 2014 impact is roughly 3% dilutive and we've recognized roughly one-third of that in the third quarter.
The balance will be in the fourth quarter.
In terms of 2015, we'll certainly provide that clarity as far as 2015 when we give our guidance in February.
But I will refer you, when we publish the 10-Q after this quarter, there will be a very detailed disclosure on the purchase accounting and the resulting impact.
And you should get that detail from that, as well, going forward.
In terms of the gross margin, as far as the Rack, I think we've been pretty consistent for a number of years as we've accelerated growth.
That we've said the geography of the Rack P&L is different than the majority of the business, in that we tend to have lower merchandise margins; but we also tend to have lower SG&A costs.
And so as that business becomes a larger percentage of total, it's just, by its very nature, averaging down the gross margin.
So, yes, we should continue to see that, at least over the next couple years as we continue to open a lot of stores there.
And then in terms of the competitive markdown, it was relatively small this quarter.
We called it out because it was an element and it's a big subject that's being talked about.
Whether or not that's going to continue, at what level, I don't think we have an exact answer for that.
But we'll certainly continue to monitor that and respond accordingly to assure that our customers have that same relationship with us over time.
Operator
Jennifer Black, Jennifer Black & Associates.
- Analyst
Congratulations.
I have two different questions.
My first question in regards to HauteLook, I wondered if you could talk about your marketing campaign strategies, what your learnings are from your TV advertising.
That's my first question.
- President of Direct
Jennifer, this is Erik.
HauteLook has done some TV and has been effective with it.
The learnings from it is that it can be very targeted.
If it is very targeted, it's very effective.
So they have picked specific cable programs that have aligned with their customer base, which is a little younger, as you know, than our overall customer.
And it's been effective so far.
- Analyst
So that's something you're going to continue?
- President of Direct
I think so.
- Analyst
Okay.
I also wondered, you haven't talked about Active as a category.
I think a couple quarters ago, I asked about Men's.
And you were talking about that you were in the development process of doing something in private label in Men's.
So I wondered if you could talk about Active -- I know it's a growth category in Women's, where you are -- and where you are with Men's.
Thank you.
- President of Merchandising
Jennifer, this is Pete.
Active has been a strong category.
I think where it really plays itself out is that it's not a siloed thing that's very specific to just one brand or one kind of functional activity.
It's really been much more incorporated into almost an extension of Sportswear, a lot of it.
So you wouldn't necessarily just see the impact of Active in just the Active department.
It actually plays out across multiple fronts.
But there still is a big opportunity for us to be more meaningful with the most important brands.
And so we have had good expansion there.
And as you mentioned, with our own label program, with Zella specifically in Women's Active, has been really good -- really, really good.
And we're figuring out how to be able to expand that into Men's.
And we're early days on that; but I think we're encouraged by what we think is possible there.
Operator
Joan Payson, Barclays.
- Analyst
You mentioned the Rack.com business a little bit earlier in terms of how the product dynamics have changed over time.
But could you maybe discuss the difference between the full-line online business and Rack.com in terms of consumer behavior?
Maybe how it differs in terms of transaction size, traffic conversion and some of those metrics.
- President of Direct
Joan, this is Erik.
We're not going to share those specifics.
I don't have them right here in front of me.
But I will say the Rack.com, we're still very much on a steep learning curve on that.
It is a young (inaudible) industry, the online off-price.
And, as you know, we've launched Rack.com or a persistent offer earlier this year.
There are some differences we're learning between the flash sale business in HauteLook and persistent business in Rack.com.
And I think our improved results the last couple months reflect some adjustments along the way there.
I will say what is reaffirming is the synergies from those businesses with the rest of our business.
And specifically on the vendor side.
The story to vendors of how we can not only serve customers better by carrying their products in these different channels, but how we can help their business.
We have more and more examples of that.
And there is an absolute synergy when we feature brands on HauteLook with a flash event and as well as featuring big brands on Rack.com.
Not only synergy amongst those businesses, we see lift in our other businesses with those brands as well.
So that story is resonating more and more with the marketplace, and we think there are even more gains to be had there.
- Analyst
Great.
And is there any target in mind in terms of how big that business could ultimately be?
- President
Nothing that we've shared.
But clearly, we see it as a big opportunity.
Operator
Paul Lejuez, Wells Fargo.
- Analyst
Just wonder on the Rack business if you saw a pretty consistent weakness throughout the quarter, if there was a pretty significant slowdown either in September and/or October?
And from an inventory perspective, just wondering if there are any particular categories where you're a little bit heavy at the Rack position?
Thanks.
- President
Paul, this is Blake.
As I tried to articulate, it was at end of the quarter -- so predominately October.
That's when we saw the sales soften materially from the trend.
In terms of inventory, it's pretty balanced by division.
So we don't have an example where one merchandising area is much more than the other.
They all are in a position where they're a little bit over, and so they've all got a job to do here.
- Analyst
Blake, can you quantify what Rack was running prior to October?
- President
We don't break it out in the middle of the quarter.
But for the trend prior to that, Q2, I think we were up 4% from a comp store basis.
And for the quarter we were 1.7%, so just a little over 200-basis-point change.
Operator
Michael Binetti, UBS.
- Analyst
Congrats on a great quarter.
At the risk of beating it to death on the Rack, you sound like you're pretty comfortable that it was a fairly short-term blip.
Do you expect that business, as you think about the math you put behind the comp guidance you gave us for fourth quarter, do you expect that business to reaccelerate in the fourth quarter -- just to help us put bookends on your call out on that business here?
- President
Michael, this is Blake.
We're not expecting it to accelerate to cure our [eUphills].
We're not hoping and praying that business will get better and then this inventory will go away magically.
There's some heavy lifting to do.
But we're pretty comfortable that it is a blip, and it's something that we can get after and do this at the end of this quarter.
I would tell you that we'll talk about it next quarter; and if it's still a problem, my brothers might kick me out of this part of it.
But we all own it, and we're going to make it happen.
- Analyst
Okay, thanks.
And then, Mike, I know you don't want to get in to guiding on Trunk Club for next year.
But my concern is that you have a lot of analysts fairly disorganized with the impact in their FY15 earnings here.
Can you just help us think directionally?
Because I think last time we talked to you, that business was growing over 100%.
And that operating margins were about to go from slightly negative to positive and certainly that top-line trajectory should improve maybe.
Just to avoid straightlining out the wrong kind profitability into next year, please.
- CFO
Michael, most of the impact that Trunk Club is going to have next year will be on the impact of how we're putting up the assets related to the acquisition and their forward amortization.
I think we said last time that it would be roughly a 3% to 5% impact going forward.
And I think directionally that's in the ballpark.
And, like I said, as we disclose the details of the purchase accounting, you'll get more visibility into that.
Operator
Bob Drbul, Nomura Securities.
- Analyst
Just a question on -- can you just talk about the trends in the Boot category and the Outerwear categories as you think about it for Q3 and into Q4?
- President of Merchandising
This is Pete.
So much of that is just heavily reliant on weather.
And where you've seen the weather change and evolve, we've had brisk sales in those typically cold weather classifications.
So we're prepared for it.
The weather's going to come, if it's not there already, everywhere.
I think we feel good about the content of our inventory and the balance of it and all that.
So I would say generally it's been fine.
It's been pretty much near plan.
And that again plays itself out over time.
If you look at it on a day-to-day or even a week to week basis, a lot of it has to do with the weather.
But I'm sure by the end of the quarter that will tend to balance itself out, and we'll be on plan there.
- Analyst
Great.
Thank you very much.
- Director of IR
Again, thank you for joining today's call.
A webcast replay, along with the slide presentation, will be available for one year on our website.
Additionally, you'll find an overview of our performance and growth strategy at the end of the slide presentation.
Thank you for your interest in Nordstrom.
Operator
Thank you.
And this does conclude today's conference.
You may disconnect at this time.