諾德斯特龍百貨 (JWN) 2011 Q2 法說會逐字稿

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  • Operator

  • Hello and welcome to the Nordstrom 2011 second quarter conference call.

  • At the request of Nordstrom, today's conference call is being recorded.

  • All lines will be on a listen-only mode until the question-and-answer session.

  • (Operator Instructions) And I will now introduce Rob Campbell, Treasurer and Vice President of Investor Relations for Nordstrom.

  • You may begin, sir.

  • - Treasurer and VP, IR

  • Good afternoon, everyone, and thank you for joining us.

  • Today's earnings call will last approximately 45 minutes and will include about 30 minutes for your questions.

  • As a reminder, all forward-looking statements on this call are subject to risks and uncertainties that could cause the Company's actual results to differ materially from the expectations and assumptions discussed due to a variety of factors that affect the Company, including the risks specified in the Company's most recently filed forms 10-K and 10-Q.

  • Participating in today's call are Blake Nordstrom, President of Nordstrom, Inc and Mike Koppel, Executive Vice President and Chief Financial Officer, who will discuss the Company's second quarter 2011 performance and outlook for 2011.

  • Joining us for the Q&A are Pete Nordstrom, President of Merchandising; Erik Nordstrom, President of Stores; and Jamie Nordstrom, President of Direct.

  • And now I will turn the call over to Blake.

  • - President - Nordstrom, Inc.

  • Thank you, Rob.

  • We appreciate the opportunity to share with you our performance for the second quarter.

  • We had good results across the board.

  • It was a strong quarter for the Company and continues the consistent gains we've had now for almost 2 years.

  • Additionally, we're encouraged by the many opportunities in front of us to grow the business and better serve the customer.

  • Our anniversary sale is a significant factor in both our July and second quarter results.

  • We're pleased to report that this year's event was the best yet in the history of our Company.

  • The anniversary sale remains unique because of our ability to do something no one else in our industry does, offer the customer pre-season savings on new merchandise.

  • After the event everything goes back to regular price.

  • Over the years, anniversary has gained quite a following.

  • Our customers love it because they know they can get fresh new merchandise at considerable savings.

  • Though last year the anniversary sale was successful, we were able to take some terrific feedback from our customers and salespeople to enhance this year's sale.

  • One area we focused on that we believe our customers were particularly receptive to, was the early access event that benefits Fashion Rewards customers.

  • Our Fashion Rewards program is a key component of our loyalty strategy and this year's early access reinforced the value of being a Fashion Rewards customer and encouraged many others to join, as well.

  • Our results for the anniversary sale and the quarter reflect our customers' demand for newness.

  • Anniversary really sets the stage for the second half of the year.

  • And our team has continually improved upon our ability to execute such a huge event.

  • We're in a good inventory position coming out of the anniversary sale.

  • Because of our solid planning and consistent track record of staying disciplined, we're able to flow in fresh new merchandise and achieve record high inventory turns.

  • For seven years now we have strived to be a more seamless multi-channel retailer for our customers.

  • An example of this was our ability to integrate our entire inventory so that more of our merchandise is available to our customers wherever and whenever they want it.

  • These multi-channel efforts have given us a strong foundation to build on as technology becomes an increasingly important enabler of the service experience we offer our customers.

  • We recognize the shopping landscape continues to change rapidly.

  • More and more, customers value speed and convenience, and these factors increasingly define our service proposition.

  • I mentioned during last quarter's call that we were excited about deploying approximately 6,000 mobile point-of-sale devices for our people to utilize during the anniversary sale.

  • We're learning a great deal from this technology and its ability to improve the customer service experience.

  • As we learn more, we're in a good position to accelerate the utilization of these devices and add more if needed.

  • There are numerous technology initiatives that, like these devices, contribute to our ability to communicate and serve our customers on their terms.

  • One recent example is the enhanced mobile website we launched in June to make it more convenient for customers to shop with us.

  • Ultimately we want to be where our customers want us to be and we see some real intangible opportunities to accelerate our online growth, improve service and attract and retain more customers.

  • Direct is our fastest growing part of the business which is reflective of how customers increasingly want to shop.

  • Additionally a significant amount of future growth will come from online.

  • Our strong capital positional allows us to make the necessary investments to stay relevant with our customers.

  • We are already seeing results from these efforts and believe they will be beneficial down the road, as well.

  • Over the coming months we'll be adding more features and functionality to better meet our customers' expectations online.

  • We're excited about how our e-commerce efforts can contribute to the total business and help improve the overall customer experience.

  • To wrap up, we believe we're in a strong position for the future.

  • We're mindful of the economic challenges facing all of us.

  • However, we know from previous experiences that our customers remain receptive when we're able to evolve with them and provide a compelling reason to buy something new.

  • We've found more areas to invest in growing our business and will continue to focus on becoming their retailer of choice, both online and in store.

  • Now I'd like to turn things over to Mike.

  • - EVP & CFO

  • Thanks, Blake.

  • First, I want to reiterate Blake's comments on the strength of our performance.

  • This marks the seventh straight quarter of positive same-store sales.

  • During the second quarter we held three of our five annual sales events consisting of the men's and women's half-yearly sales and the anniversary sale.

  • These second quarter events are significant in balancing our sales and profitability between the first and second halves of the year.

  • As opposed to the more common retail cadence that is heavily weighted toward the fourth quarter holiday season.

  • With continued improvement in our discipline and capabilities regarding inventory management, here has been a reduction in clearance inventory.

  • As a result, the half-yearly sales, which are clearance events, continue to drive traffic into the stores but have become a less meaningful part of our overall performance.

  • Our anniversary sale, on the other hand, is an opportunity for us to offer new merchandise at reduced prices.

  • This year's event outperformed our internal expectations as the customer continues to respond to newness and fashion.

  • Our ongoing efforts to focus on the customer are evident in the current financial results and leave us encouraged about the opportunities that lie ahead.

  • For the second quarter our earnings per diluted share were $0.80, and earnings before interest and income taxes, or EBIT, totaled $320 million.

  • This is an increase of 21% in diluted earnings per share, and an increase of 18% in EBIT compared with the same period in 2010.

  • This year's second quarter earnings were reduced by $0.05 per diluted share due to last quarter's HauteLook acquisition.

  • Same-store sales in the second quarter were up 7.3%.

  • Nordstrom same-store sales, which include results from our full line and direct businesses, were up 7.9% with the South and Midwest as our top-performing regions.

  • Shoes, cosmetics and designer were our top-performing merchandise categories.

  • Our Direct business outperformed both internal expectations and total Company performance.

  • Nordstrom Rack same-store sales were up 4.8% in the second quarter with a total sales gain of 23%.

  • Second quarter gross profit as a percentage of net sales increased approximately 135 basis points to 36.6%.

  • The majority of the improvement was driven by gross margin as we continue to see strong regular price selling.

  • This was the case during our anniversary sale, but also was true during the half yearly clearance sales in which regular priced sales outpaced clearance sales.

  • Continued progress improving inventory productivity enables us to maintain a fresh flow of new merchandise, which is resonating with our customers.

  • As a result, our total sales per square foot improved 8% on an inventory per square foot increase of 5%.

  • Overall our inventory turn improved 55 basis points to 5.5 times over the same period last year.

  • During the quarter we did not see a material impact to gross margin due to product cost inflation.

  • Retail SG&A increased $95 million compared to last year's second quarter.

  • This increase, in part, reflects $27 million of HauteLook operating expenses and related purchase accounting charges.

  • The remainder of the retail SG&A increase was primarily due to variable expenses associated with higher sales and fulfillment volume, new stores and timing differences in expenses related to better-than-planned performance.

  • Additionally, there was increased technology spend associated with our focus on improving the customer experience such as the mobile POS devices that we recently placed in our full line stores.

  • We're excited about our credit performance during the quarter.

  • As Blake stated, we experienced significant growth to our Fashion Rewards program during our anniversary sale this year.

  • We're encouraged by this as it shows the strength of our rewards program in establishing and deepening relationships with our customers.

  • Overall, this supports the importance of our brand's loyalty program in adding value to both the customer experience and Company performance.

  • We also experienced continued improvements in our credit metrics with our second quarter delinquency rate of 2.7% representing an improvement of 75 basis points over last year.

  • Our write-off rate was 7.2% for the quarter, down 182 basis points from last year.

  • Our payment rate increased 356 basis points over last year, reflecting continued improvement in credit quality, although lower finance charge revenue.

  • As a result of these improving trends, we reduced our reserve for bad debt by $10 million to $125 million, which is 5.6% of ending credit card receivables, compared to 7.8% of credit card receivables last year.

  • The performance of our overall business has put us in a position of financial strength.

  • We ended the quarter with $1.1 billion in cash with an adjusted debt to EBITDAR of two times, which continues to outperform the peer average and is well within the range of investment grade.

  • In the second quarter we repurchased 6.5 million shares at an average price of approximately $45 for a total of $296 million.

  • We have $688 million remaining under our current authorization which expires at the end of January, 2013.

  • As Blake mentioned, we expect significant growth in our online channel.

  • We have an opportunity to build on our solid multi-channel foundation to improve the customer experience both in our stores and online.

  • A few months ago we launched an enhanced mobile website to make it easier to shop with us.

  • We also are working to increase our online presence through Nordstrom.com and HauteLook.

  • These are examples of the kinds of things we will continue to invest in to improve our website capabilities and online customer experience.

  • At the end of the fourth quarter, I shared with you our 5-year capital expenditure plan of $2.2 billion.

  • 15% of this plan is allocated to technology investments.

  • Unlike investments in store expansion, investments to improve e-commerce tend to impact the P&L quicker than store projects because of the larger portion expensed versus capitalized.

  • Additionally, the majority of these projects have a shorter life cycle.

  • As a result, as you've seen in recent quarters, our traditional flow-throw metric will not be as predictable as it may have been historically.

  • Although it remains a valuable measure internally as we monitor our performance and continue to maintain operating discipline.

  • The fundamentals of our business model, including the importance of the customer experience, top line growth, operating discipline and return on invested capital, or ROIC, are unchanged.

  • In the future we expect continued top line growth while maintaining our operating discipline and producing ROIC in the mid-teens range.

  • Within that framework I will discuss our updated outlook for fiscal year 2011, factoring in our second quarter performance and our thoughts on the remainder of the year.

  • We expect to achieve 2011 earnings per share of between $2.95 and $3.10.

  • Full year same-store sales guidance is between 4% to 6%, which incorporates our strong performance in the first half of the year.

  • But reflects moderation in the third and fourth quarters as we compare it to the improving trends we experienced in the latter halves of both 2009 and 2010.

  • In addition, our outlook includes a $0.06 benefit from the second quarter share repurchases.

  • Lastly, included is a $0.20 EPS impact of the HauteLook transaction which is unchanged from last quarter.

  • Our updated SG&A outlook reflects the growth in our business with higher sales translating into higher variable expense.

  • We've also included $20 million to $30 million in additional technology and marketing expenses, again to improve the online and in-store experience positioning us to capture incremental volume and share.

  • In conclusion, our second quarter performance is a result of our success in driving sales, managing inventory and expense, and delivering meaningful improvements in profitability.

  • We are well-positioned to make measurable progress and take advantage of the numerous growth opportunities in front of us.

  • With that I'll turn the call over to Rob.

  • - Treasurer and VP, IR

  • Thank you, Mike.

  • Before taking the first question we want to ask that each person limit himself or herself to two questions, one being a follow-up, in order to give as many persons as possible an opportunity to ask a question.

  • If you have additional questions, we'll ask that you return to the queue.

  • With that we'll take the first question.

  • Operator

  • (Operator Instructions) Deborah Weinswig from Citi.

  • - Analyst

  • Mike, as we look out at your updated guidance, not only for same-store sales but also in terms of your gross margin outlook, can you just update us in terms of, as you look out for the rest of the year, any real changes in terms of the business?

  • And how should we think about the gross margins as they progress throughout the year?

  • - EVP & CFO

  • Deborah, thanks for your comments.

  • In terms of our expectations going forward, we're consistent with where we were last quarter.

  • And that is, the remainder of the year is based on the plans that we established going into 2011.

  • It's clear to us after 2 solid years in the back half of the year in '09 and '10, that we were coming up against some higher comps.

  • And we felt that it was prudent to plan our inventory and expenses at a lower level than the trends would indicate in the first half of the year.

  • So there's nothing inconsistent about that approach.

  • In terms of margin the back half of the year, as has also been our approach, is we're a little bit reticent to over-commit to margins.

  • We tend to get margin benefit when our sales accelerate.

  • And so as a result, what you see there is what we believe is the appropriate margin plan based on the sales that we planned for the back half.

  • - Analyst

  • Okay.

  • And then outside of the rollout of the hand-held devices, the 5,000, the 6,000 hand-held devices, was there anything that was down differently for the anniversary sale this year that led to the great performance?

  • - EVP and President of Stores

  • Hi, Deborah, this is Erik.

  • Yes, we had a number of smaller changes, but probably the biggest was around early access.

  • That's the program for rewards customers to pre-shop the sale event.

  • We, in short, cleaned it up a bit, made it easier to understand.

  • The first time it was eligible for all Nordstrom cardholders.

  • And as I think Blake mentioned earlier, that drove a big increase in the amount of accounts that we have, more than we expected.

  • The main goal of doing that was to create a better customer experience and make it more understandable for the customer and convenient to shop.

  • And qualitatively we got terrific feedback on that.

  • Operator

  • Edward Yruma from KeyBanc Capital Markets.

  • - Analyst

  • Can you talk a little bit more about higher unit costs in the back half?

  • And then particularly as you look out to 2012 with maybe some of the early buys that you're making, what is your confidence in your ability to take price?

  • And then, as you look forward, do you think that you'll be able to get better pricing as raw material prices come in?

  • - EVP and President Merchandising

  • Hi, this is Pete.

  • Pricing, that's an interesting subject for us.

  • So far, our average regular price sales are up a little bit, but that's mostly due to mix and it's not really due so much to inflation.

  • I think a lot of what we've been hearing hasn't really happened, at least for us yet, in terms of cost of goods flowing through to the customer.

  • So we'll have to see what shakes out with that.

  • I think the fact that we've got a fair amount of breadth to our offering allows us to flex.

  • And essentially we will chase the customer demand.

  • Interestingly for us, particularly in the second quarter, and I think Mike mentioned it, the designer part of our business in all different classifications is really good.

  • So when we talk about mix, that's a growing part of our business.

  • So that has affected average price.

  • But on the whole, it's pretty steady right now.

  • We've talked about, I think, in terms of how those costs will benefit us in our business, I think a lot of it will happen potentially with our own products in what we call our NPG division, which is roughly 12% of what we sell.

  • So we'll have to make some decisions if prices go up there to see what we want to do.

  • - Analyst

  • And do you actually see higher prices within the NPG product for the back half?

  • - EVP and President Merchandising

  • Nothing material at this point.

  • Operator

  • Lorraine Hutchinson from Bank of America.

  • - Analyst

  • You've had a nice recovery in comps at Rack.

  • Just hoping if you could expand a little bit on what's changed or what you're seeing from that customer.

  • - President - Nordstrom, Inc.

  • Lorraine, this is Blake.

  • We've talked about the Rack for some time and I think I want to underscore what a fluid model that is.

  • It's very productive in terms of sales per square foot and our inventory is very fluid.

  • We turn it quickly.

  • So there's been a number of initiatives and there really hasn't been 1 that stands out that's been driving it.

  • But we're really pleased that the team has been able to really try to address the customers' ongoing desire for great brand and fashion at great value.

  • And for the last, now, 3, 4 months the Rack has demonstrated getting back to some consistent comp store increases.

  • So we went about 12 to 15 months where we were flat or slightly down, and we're pleased that it's turning around the corner a little bit.

  • It gives us a little more confidence going forward that they'll continue at this trend.

  • - Analyst

  • Then any comment on store openings for next year and perhaps a long term target?

  • - President - Nordstrom, Inc.

  • For the Rack?

  • - Analyst

  • Yes.

  • - President - Nordstrom, Inc.

  • Okay.

  • I believe this year it's 17.

  • And, Mike, I don't know if we have announced next year.

  • Is it roughly 13 for next year?

  • - EVP & CFO

  • Yes.

  • I think over the next several years we'll probably open 15 stores a year on average.

  • - President - Nordstrom, Inc.

  • I think we have announced next year around 13.

  • And for the foreseeable future, that seems appropriate.

  • And what we've shared with all of you is that our lead times on these stores are much different than our full-line stores.

  • They're 12 to 18 months out.

  • And so it's a pretty dynamic thing that we review pretty regularly.

  • But right now it's performing well and the customer is really receptive to it, so we're continuing at this point.

  • Operator

  • Michelle Clark from Morgan Stanley.

  • - Analyst

  • Obviously there have been concerns here about the higher-end consumer slowing as the market has sold off over the past several weeks.

  • Any commentary on slowdown maybe in the full-line stores?

  • And then any geographical commentary that you can share with us?

  • - EVP & CFO

  • Michelle, this is Mike.

  • To date, no, there's nothing of any specific that we can comment on there.

  • - Analyst

  • And then my second question, Mike, was on the credit card business.

  • Obviously, nice improvement in credit trends over the past year.

  • Any updated thoughts on selling versus retaining the business?

  • - EVP & CFO

  • I think based on how we've been performing there and the continued loyalty program that we're building, we're very wedded to owning that business.

  • We have no current plans to do anything other than retain it.

  • Operator

  • Jennifer Black from Jennifer Black & Associates.

  • - Analyst

  • It's pretty clear that the baby boomer woman's lifestyle has changed.

  • And I know you're enjoying success in several departments like t.b.d.

  • and Collectors and [B&C] and Active.

  • And I want to know how you're addressing the other women's departments as far as adapting to the changes in her lifestyle.

  • That's my first question.

  • - EVP and President Merchandising

  • Okay.

  • Hi, Jennifer.

  • This is Pete.

  • I think probably the major factor there is most customers, almost regardless of age, view themselves as modern.

  • And I think that's different than before where if you looked 25 years ago, I think something that a 25-year-old might have worn, wouldn't be something a 55-year-old would wear.

  • So there's been some compression in terms of style.

  • And the adoption curve is much quicker.

  • So, for us to be able to allocate more modern styling across the breadth of what we do is important.

  • Obviously there's fit dynamics that come into play and price is a factor, as well.

  • So there's an ongoing evolution, I think, there, just based on the way customers have been reacting.

  • If you listen to them closely, they clearly want to view themselves as being modern.

  • And I think we have a responsibility to deliver that style for them.

  • - Analyst

  • So that's something that you're really focused on in departments like Point of View, Narrative, all of those departments.

  • Is that correct?

  • - EVP and President Merchandising

  • Yes.

  • Really across women's.

  • If you look at our entire women's offer, it's book-ended by juniors which is BP, and then the whole designer part.

  • Those parts of the businesses are really healthy and well-defined.

  • It's everything else in the middle.

  • And it applies, what we've just been talking about, pretty much across the board there, just making sure that we're laser focused on what the customer expects from us and how we can stay relevant in their lives.

  • Operator

  • Neely Tamminga from Piper Jaffray.

  • - Analyst

  • Anniversary sale, let's unpack that a little bit, if we can.

  • Clearly it looks like you guys had some stronger full price selling, fuller price selling this year versus last year behind the gross margin.

  • But wondering if you could just aggregate a little bit, Mike, in terms of how much this is also a pickup from maybe over shipping last year because of the different change in the methodology of how people went home with their product?

  • That would be 1 thing.

  • And then, Pete, for you, on a product perspective, clearly anniversary sale is better than expected to your internal plan.

  • That means you saw some pickup maybe from a product category perspective or is that just broad-based transactions, i.e., are we going to see some great new trends coming out of denim, outerwear, footwear, et cetera, that can give us some hope in boding well for fall and holiday?

  • Thanks.

  • - EVP & CFO

  • Neely, why don't I start.

  • In terms of the question I think you're talking about, the fulfillment and fulfilling from different locations.

  • Certainly I think this year it helped us from more of a back office productivity and being more efficient.

  • From a margin standpoint, it really wasn't a major impact.

  • A major contributor to improve margins is the fact that we just continue to sell more at regular price.

  • Pete, you want to --?

  • - EVP and President Merchandising

  • Yes.

  • In terms of the trends from anniversary, 1 of the things that's happened over the years is that we tend to do a better job of concentrating on newness literally than specifically fall looks.

  • The idea that a customer is going to buy something and stick it in their closet for 2-and- a-half, 3 months, while some customers do that, it's not as many do as used to.

  • So we don't have quite as much intelligence based on the sale about what's going to happen in fall as maybe we would have 10, 15 years ago when there was much more a precursor about fall.

  • What I can tell you, though, with regards to that is, specifically, if you look at our shoe division, which had really excellent results, they made a really big bet on boots, and that paid off.

  • And I think that's going to bode well for what you're going to see in fall and winter for us.

  • And that's some good early read for us that we think we're on the right track.

  • I would say probably, similarly with apparel and outerwear, we had some good success there, too.

  • Operator

  • Paul Swinand from Morningstar.

  • - Analyst

  • I just wanted to ask about the online business.

  • I know you've offered some details about the things you're doing.

  • I'm sure you're doing more advertising, more weight of advertising.

  • But if you could just talk about how the business has changed and where you see it going.

  • Is it more of a customer behavior change?

  • Is it more the tactics that you're taking?

  • Could you offer a little more color?

  • - EVP and President, Nordstrom Direct

  • Yes.

  • Sure, Paul, this is Jamie.

  • I think as Mike mentioned, there's a lot of things that we've been working on over the last couple years to improve our online results.

  • We mentioned last quarter the improved mobile website that we rolled out.

  • I think there's a lot of things that are pretty clear drivers of online success that we're seeing out there.

  • Personalization is a big subject that a lot of people are working on.

  • And we've got some opportunities to improve how we're personalizing a customer's online experience that we're working on, as well as selection.

  • The concept of what kind of a selection drives success online versus in store are different.

  • And I think we've learned a lot over the last couple years about how we might be able to have a selection that's a little more specific to our online store that serves customers a little better.

  • So those are a couple examples of some things we're working on.

  • And you'll likely see those kinds of things evolve over the next several quarters.

  • - Analyst

  • Okay.

  • And given that answer, would it be fair to assume, then, that you're driving the comp more selling to existing customers?

  • Or are you actually attracting a greater percentage of the sales being due to new customers coming through the online channel?

  • - EVP and President, Nordstrom Direct

  • I think it's both.

  • Clearly the online channel is a really strong customer acquisition channel for us.

  • I think we said that one-third of all new-to-Nordstrom customers come through our website.

  • And we think that over time, as the online channel becomes a larger portion of our overall sales, that it will become an even more important customer acquisition channel.

  • So, yes, clearly we put a lot of focus on that.

  • And whether it's through different forms of online marketing, or just really expanding our online presence, we hope to acquire a lot of customers through that channel.

  • Operator

  • Bob Drbul from Barclays Capital.

  • - Analyst

  • The first question is could you talk a little bit about California and the trends you're seeing in California?

  • And my second question is just around the SG&A plans for the back half of the year.

  • Just maybe address your ability to flex spending if sales do slow, especially the investments in technology or that sort of aspect.

  • - EVP and President of Stores

  • Bob, this is Erik.

  • For California, overall for the state, we continue to see some gains there, but those lag our Company average.

  • What's changed recently, we've seen fairly decent improved trends out of northern California and San Diego.

  • LA and OC continue to lag a bit versus our Company average.

  • - EVP & CFO

  • And, Bob, this is Mike.

  • In term of the SG&A, just to give a little context.

  • Roughly half of the increase in SG&A we've experienced so far this year is directly related to our growth in our performance.

  • And so that being said, if for some reason our growth and performance slow down the back half, the SG&A would respond accordingly.

  • The flexibility I think that we demonstrated back in '08 and '9 still exists today.

  • Operator

  • Barbara Wyckoff from CLSA.

  • - Analyst

  • Could you please talk about the anniversary sale, the length of the sale, the flow through the event.

  • It seems as if this year you had a big surge up-front.

  • And how do you keep this sizzle going to the end of the sale when many of the best sellers are sold out?

  • And just as a follow-up, I'd really love some feedback on HauteLook because you haven't really talked about that.

  • - President - Nordstrom, Inc.

  • Barbara, I'll take the anniversary question.

  • Certainly with early access, that does shift some activity to even before the sale officially starts.

  • But that first weekend is still our heaviest traffic days of our whole year.

  • And actually the last weekend of the sale is the next busiest couple days of the sale.

  • So we get a strong surge on those last couple days.

  • It's actually helped us, I think, serve our customers better.

  • We've spread out some activity and customers have more choice on how they want to get product.

  • A lot of customers want to come in on a busy day and have that energy in the store.

  • And a lot of customers want to avoid that.

  • And so by spreading out how the customer, and being able to deliver how the customer wants to shop an anniversary, it frees up our best salespeople to take care of the customers that do come in the store.

  • So we think the length is still really good.

  • We certainly don't have any plans to shorten the event.

  • - EVP & CFO

  • Barbara, this is Mike.

  • Regarding HauteLook, to date the business continues to operate better than it's planned.

  • We collectively, both the management at HauteLook as well as our teams here at Nordstrom, continue to work together to find ways that we can leverage each other to improve our performance and acquire new customers.

  • So to date we continue to be very happy and we'll continue to provide updates each quarter.

  • Thank you for asking.

  • Operator

  • Dorothy Lakner from Caris & Company.

  • - Analyst

  • Just wanted to follow up on anniversary, and in particular the rewards program.

  • And I wondered if you could share with us, just maybe quantitatively, what the magnitude was of the increase in new customers that you saw.

  • And then secondly, you got those mobile devices into stores.

  • Just wondering if there are plans or not to increase the number as you move into the holiday season.

  • Thanks.

  • - EVP & CFO

  • Sure.

  • Dorothy, this is Mike.

  • In terms of putting some context to the success, we opened well over 100,000 new accounts on a base of roughly 2.5 million active accounts.

  • So, it was really terrific for us in terms of engaging new customers into our loyalty program.

  • And we saw significant improvement in volume and average spend per customer, as well as total volume in the rewards program.

  • So, not only was it a success during that period, but we also have a lot of new customers out there who now have Nordstrom Notes that will likely be coming in and doing some more shopping with us.

  • So that's a positive.

  • And the second part on the mobile, yes, when we first went out with the mobile part of our plan, was to learn what we felt long term was the right mix between mobile and our traditional registers.

  • And I think we still have a little bit of journey ahead of us to figure that out.

  • But it's very possible that we would have more devices as time goes on.

  • Operator

  • Richard Jaffe from Stifel Nicolaus.

  • - Analyst

  • A follow-on question with the online business.

  • Could you talk about the business by category, where the strengths are developing, and where you see greater opportunity?

  • And then taking that to HauteLook and talking about the opportunity as you guys see it, as that business evolves, and what direction you see it going in.

  • - EVP and President, Nordstrom Direct

  • Richard, this is Jamie.

  • In terms of online business by category, it's really mirrored our overall business in our stores for some time now.

  • And that's a result of what our strategy has been.

  • Pete mentioned that boots are real strong right now.

  • They're strong online, too.

  • That's something that has been good for some time.

  • I think, as I mentioned earlier, we've got an opportunity to, at least online, maybe expand beyond traditionally just what's been our core store offer.

  • Not necessarily into different categories, but within the categories where we already participate there is potential for expanded selection there that we're working on.

  • Your second question about HauteLook, as I think we've talked about before, we've got a number of things that are in the works to both help HauteLook grow.

  • We believe that there's a lot of runway in front of HauteLook.

  • And we can provide some things in terms of scale and infrastructure that can open some doors for them.

  • But also, as Mike mentioned, they're a team of entrepreneurs that we really want to learn from, and are learning a ton from them.

  • And they're having meaningful impacts on our business today.

  • So we hope to continue that.

  • And as Mike mentioned, we're pretty happy, thrilled frankly, with our collaboration with them so far.

  • And we're really encouraged about the potential for the future.

  • Operator

  • Erika Maschmeyer from Robert W.

  • Baird.

  • - Analyst

  • You partially addressed this with Jennifer's question, but I wanted to just see if you could dig in a little bit more on your efforts in the women's business.

  • Thoughts and things that you're testing around merchandising and marketing and where you're honing in on your biggest opportunities.

  • - EVP and President Merchandising

  • This is Pete.

  • I think aside from what I mentioned just in terms of style adoption and making sure we're relevant to our customers, what they are looking for, there's opportunities for us to improve the shopping experience, make it more intuitive and easy for them.

  • That's an ongoing thing.

  • We invested actually quite a bit money in visual over the last year with mannequins and just different visual elements that hopefully make it easier for a customer to navigate our women's department.

  • So we're definitely working on that.

  • So there is an environmental part that would also include department adjacencies and just a natural flow and rhythm of how our women's floors work.

  • It's an ongoing battle for us.

  • The women's business, maybe not dissimilarly from California, as an analogy, while it's done all right, it's lagged the average for us.

  • And so we're applying a lot of energy right now on that subject and we hope to have some things that we can talk about here in coming quarters about what we're working on to improve that business.

  • - Analyst

  • And then just a quick follow-up on that.

  • Are you working with your existing vendors or looking at new vendors to create new product for the Misses category, the traditional that just maybe doesn't exist right now?

  • - EVP and President Merchandising

  • Yes, we definitely are working with vendor partners to do that.

  • But some of that responsibility may also fall to us in our internal NPG program.

  • We've got a really capable group there.

  • And if you look at where we typically compete in those categories, it's with verticals.

  • And I think some of the evolution, what's happened over the years with the different powerhouse brands in women's, they've evolved and moved on and created voids and opportunities, really, for us to fill.

  • So I think it's a combination of doing some of that ourselves within NPG and working with vendor partners to fill that.

  • Operator

  • Adrianne Shapira from Goldman Sachs.

  • - Analyst

  • Actually I had a follow-on to Bob's earlier question about SG&A.

  • Mike, maybe help us think about -- we appreciate that you've got a variable cost structure that creates a tremendous amount of flexibility.

  • But the $20 million to $30 million in the marketing and online spend, could you give us a sense of the pace of investment that you would be committed to if, in fact, sales were to slow a bit?

  • - EVP & CFO

  • I think, in terms of investment for the things we're doing to continue to build and grow our business, at this point we're committed to that, and likely we will continue to move forward on that.

  • These are things that are going to build our business for the future.

  • And if there is a short term blip, we certainly don't want to jeopardize those commitments.

  • So I would be surprised if those things got slowed down considerably.

  • - Analyst

  • And then on the inventory side you've done a great job in terms of, as you said, sales per square foot up 8%, inventory up only 5%.

  • As you think about continued share gains and top line, help us think about how you're planning inventory levels.

  • - EVP & CFO

  • We've made a commitment to ourselves internally that we would have improvements in our inventory turns every year.

  • And we've been managing our inventories in, I would say, a fairly dynamic way.

  • And that's based on how we view sales and our actual sales performance.

  • And so the outcome of that would be the inventory levels.

  • But I think you should expect from us continuous improvement.

  • We delivered a 6% improvement in turn this quarter.

  • So that still is an important focus for us.

  • Operator

  • Ken Stumphauzer from Sterne, Agee.

  • - Analyst

  • Mike, as far as the purchase accounting goes, how much of the $13 million drag on EBIT from HauteLook was related to purchase accounting?

  • - EVP & CFO

  • The majority of it was.

  • The business itself from an operating standpoint is roughly break-even.

  • - Analyst

  • And then just secondly, if you could talk about gross margin performance.

  • It was obviously a meaningful acceleration from the past couple quarters, both on a year-over-year basis as well as on a multi-year basis.

  • And I'm just curious to know if you think you can maybe give us a little more color, granularity as to what caused that, if you could potentially see a scenario where that continuous comps stayed up in the range they're at right now?

  • - EVP & CFO

  • A big contribution to that this quarter was the fact, I think both Blake and I mentioned it in our comments, that our clearance events, the actual clearance activity is becoming a smaller proportion of the total sales, and we're doing more regular pricing.

  • In a quarter where we have a large proponent of clearance, that had a measurable impact on margin.

  • And so I think to expect that kind of improvement each quarter is probably unrealistic.

  • Operator

  • David Glick from Buckingham Research Group.

  • - Analyst

  • Good afternoon.

  • Just a follow-up on the product cost environment.

  • As you start to work on spring of '12, doesn't sound like you've seen significant price increases for fall.

  • But I'm just wondering if you're seeing any moderation as you work on your early spring deliveries?

  • And then a housekeeping item.

  • Mike, if you could quantify the HauteLook sales for the quarter, that would be helpful.

  • - EVP and President Merchandising

  • This is Pete.

  • I think in term of price we really have nothing to report there in terms of any kind of noticeable change.

  • It's a fluid situation.

  • We'll respond accordingly, but I think current course and speed is about what we're expecting.

  • - Analyst

  • And, Mike, on the HauteLook contribution?

  • - EVP & CFO

  • Yes, David, on those sales we haven't disclosed those as of yet.

  • Thank you.

  • - Treasurer and VP, IR

  • Thank you for joining us today for our second quarter earnings call.

  • As a reminder, the webcast replay of this call will be available for 1 year on the Investor Relations section of Nordstrom.com under webcasts.

  • Thanks for your interest in Nordstrom.

  • Good-bye.

  • Operator

  • Thank you and this does conclude today's conference call.

  • Thank you for participating.

  • You may now disconnect.