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Operator
Ladies and gentlemen, thank you for standing by. Welcome to the Ituran Second Quarter 2018 Results Conference Call.
(Operator Instructions) As a reminder, this conference is being recorded.
You should all have received by now the company's press release. If you have not received it, please contact Ituran's investor relations team at GK Investor & Public Relations at 1 (646) 688-3559, or view it in the news section of the company's website, www.ituran.co.il.
I will now hand the call over to Mr. Gavriel Frohwein of GK Investor Relations. Mr. Frohwein, would you like to begin?
Gavriel Frohwein - Head of Market Intelligence
Thank you, operator. Good day to all of you, and welcome to Ituran's conference call to discuss the second quarter 2018 results. I would like to thank Ituran's management for hosting this conference call.
With me today on the call are Mr. Eyal Sheratzky, CEO; and Mr. Eli Kamer, CFO. Eli will -- Eyal will begin with a summary of the quarter's results, followed by Eli with a summary of the financials. We will then open the call for the question-and-answer session.
I'd like to remind everyone that the safe harbor in the press release also covers the contents of this conference call.
And now, Eyal, would you like to begin?
Eyal Sheratzky - Co-CEO & Director
Thank you, Gavriel. I would like to welcome all of you and thank you for joining us today.
We are pleased with our business and operational performance in the second quarter. Even so, growth in the financial result was hidden due to the substantial 11% devaluation in the Brazilian real and 19% devaluation in the Argentinian peso in 1 quarter. In local currency terms, revenues would have grown by 7% overall and 9% from subscription fees over Q2 last year, and net profit would have grown by 25%.
Our growth is primarily driven by bringing new subscribers. We ended the quarter with 1.2 million subscribers. We added 17,000 net new subscribers in the quarter. This was below the typical range of between 20,000 and 25,000 per quarter. And I want to spend a few moments explaining this.
Over the past quarter in Brazil, we have worked closely with some of the insurance companies to make some changes to the way we recruit new customers and to move to a more differential pricing model that reflects the inherent risks of each customer. This is similar to a process we conducted a few years ago.
The goal is that the price that each customers pays will reflect its profile in term of risk, which will ultimately allow us to improve the margins. During this process and while upgrading the systems, we lowered the pace of recruitment of new customers. Now we are completing development of the new process, and we are restarting recruitment with full force again. We believe it will take a few more months until we see the full positive impact of the changes we have made. And we expect that we will be back to our normal pace in subscriber growth in early 2019.
The most important event of the quarter was our acquisition of Road Track Holdings. We acquired 81.3% for $91.7 million cash and shares, valuing the company at $113 million. As you know, Road Track has been our partner in our Brazilian joint venture IRT for a number of years. IRT is on OEM agreement with a global auto car maker in Brazil and in Argentina, providing their customers with telematics services on various new car models they sell for the first 6 months. Until now, we are a 50% -- we were a 50% owner, so we didn't consolidate IRT's results into our own, including the subscriber numbers.
The contribution from IRT is a part of our share in affiliate, which amounting to $1.5 million in the second quarter.
Looking ahead, after closing, we will own a little over 90% of IRT, and therefore, IRT's financials will be fully consolidated into our own as well as 81.3% of Road Track's outside of Brazil and Argentina. Share in affiliates will become negative taking into account the portion we do not have control over. On closing, we will also have around 1.8 million subscribers with a revenue run rate of around $400 million.
Beyond the immediate financial impact, the acquisition gives us many points for growth synergies, and I see this as a truly game-changing acquisition for Ituran. It brings us the ability to grow and penetrate our services in new countries in which we previously didn't have a foothold. Together, we also have a much stronger platform for penetrate further car manufacturer OEMs beyond the 2 we both are already working with.
We've worked closely with Road Track for a number of years now and in the past few weeks since signing the agreement. We have already started working closely with them, identifying many opportunities that we can jointly go after. I am very optimistic that joining forces with Road Track will lead to many new business opportunities for growth in the future. We expect the acquisition to close in the coming weeks during the third quarter, and I am very excited to embark on this new era for Ituran.
In summary, we are pleased with our business performance in the second quarter as well as our strategic performance, and we look forward to continue growth over the quarters and years to come.
I will now hand the call over to Eli for the financial review. Eli?
Eli Kamer - Executive VP of Finance & CFO
Thanks, Eyal.
Revenues for the second quarter of 2018 were $57.7 million compared to revenues of $57.4 million in the second quarter of 2017. As Eyal mentioned earlier, the significant strengthening of the U.S. dollar versus the Brazilian real and the Argentinian peso during the second quarter versus the prior quarter as well as the second quarter of 2017, reduced the overall revenues level in U.S. dollars and impacted the growth rate of the revenues in U.S. dollar terms. Excluding the exchange rate impact in local currency terms compared with those of the second quarter of 2017, the increase in revenues would have been 7%.
Revenue breakdown for the quarter was $41.5 million coming from subscription fees versus $41.7 million last year. Excluding the exchange rate impact, the revenues from subscription fees would have grown 9%. Product revenues were $16.2 million versus $15.7 million last year.
The geographic breakdown of revenues in the second quarter was as follow: Israel, 55%; Brazil, 36%; Argentina, 5%; and U.S.A., 4%. Excluding the exchange rate impact, the gross profit would have increased by 3% this quarter.
Gross margin in the quarter was 50.1% compared with a gross margin 52.6% in the second quarter of last year. The gross margin in the quarter on subscription fees improved to 67.7% compared with 66.9% in the same period last year. The gross margin in the quarter on product was 4.9% compared with 14.6% in the same period last year. The lower gross margin on product was due to the mix favoring more complex products being sold, supporting our service revenues.
Operating profit for the second quarter of 2018 was $14.8 million compared with an operating profit of $14.2 million in the second quarter of 2017. Excluding the impact of the change in exchange rate over the period, the operating profit would have increased by 15% over the second quarter of 2017.
EBITDA for the quarter was $17.8 million compared to an EBITDA of $17.4 million in the second quarter of 2017. Excluding the impact of the change in exchange rates over the period, the EBITDA would have increased by 12%.
Net income was $12 million in the quarter or fully diluted EPS of $0.57 compared with net income of $10.4 million or a fully diluted EPS of $0.50. Excluding the impact of the change in exchange rates as described above, the net profits would have increased 25% over the second quarter of last year.
Cash flow from operation during the quarter was $12.4 million. As of June 30, 2018, the company had net cash of $37.4 million or $1.78 per share. This is compared with $40.4 million or $1.93 at year-end 2017.
For the second quarter, a dividend of $5 million was declared, in line with the policy of distributing at least $5 million per quarter. The dividend's record date is September 26, 2018. And the dividend will be paid on October 10, 2018, net of taxes and liabilities at the rate of 25%.
And with that, I'd like to open the call for a question-and-answer session. Operator?
Operator
(Operator Instructions) The first question is from Bret Jordan of Jefferies.
Bret David Jordan - Equity Analyst
I had a quick question on the subscriber growth. I guess, could you -- the 17,000 -- could you address the impacts from that risk-adjustment process you made in South America, just to sort of quantify how much of the subscriber growth was impacted? And then I guess, secondarily, if you think about monthly revenue per subscriber, was there any impact there as a result of that shift as well?
Eyal Sheratzky - Co-CEO & Director
Actually, during the quarter, we are not providing subscribers trend per region, but I can say something general.
Following the explanation is that the most material, I would say, decreasing in the trend and in the growth came from this change in Brazil. As I said, it's something that we controlled. It's something that was in purpose. I'm not sure that everybody were with Ituran around 6 years ago when we did almost the same when we shift to the retail segments. And we did almost the same in order to, I would say, [rig --] create a different quality of subscribers risk, which would allow us and the insurance companies that support the policies that we are offering the market with a much higher confidence and much higher margins.
As I explained, we changed from typical one price to something which is more flexible, more fitting specific customers, which will allow us, by the way, to -- as we believe, to penetrate more aggressively the market. And since this, every change takes some time. We are already in this situation during 2018, a bit more than the last 2 quarters. We just finish to build the system, the technology in terms of IT, the marketing preparations. And we are just started with full power to -- back to the market. So we believe that we will ramping up the new subscribers' growth. And as I said, we believe that during the beginning of 2019, we will be hopefully back with the same trend that we had in the past.
The -- regarding the ARPU, ARPU is -- the ARPU itself didn't change. We are not expecting the ARPU to change, but we believe that we will create higher margins between the cost and the policies that we are actually buying compared to the prices that we are charging.
Bret David Jordan - Equity Analyst
Okay, great. And I guess, on housekeeping, what should we assume for a tax rate? And obviously, there was very good SG&A spend control. Do you have a thought as far as a SG&A rate for the balance of the year?
Eyal Sheratzky - Co-CEO & Director
Regard taxes, do you mean the corporate taxes? I don't understand...
Bret David Jordan - Equity Analyst
Yes, the corporate tax rate for the -- what should we be modeling for the corporate tax rate?
Eyal Sheratzky - Co-CEO & Director
The corporate tax rate is I believe we always should consider something like overall 30%. Sometimes we have some volatility if we have some onetime events or something like this. And sometimes, it's lowering by specific occasions, but I would say that on average and in longer and mid-terms, always we consider it as 30% -- on annual basis, of course.
Operator
The next question is from Ethan Etzioni of Etzioni Portfolio Management.
Ethan Etzioni - CEO
I wanted to ask about the profit from share in affiliate. I see it was, this quarter, $1.5 million versus $0.7 million in the prior quarter. I wanted to ask what the -- what has changed there? And how should we look at it going forward?
Eyal Sheratzky - Co-CEO & Director
Mainly because of the joint venture, the IRT issue, that's the total number grew. So of course, the parts of the affiliates grew as well.
Ethan Etzioni - CEO
So the profit from first quarter to second quarter more than doubled, so what -- how did that happen?
Eyal Sheratzky - Co-CEO & Director
Yes, it's almost more than doubles basically because of the IRT trends. Again, there's some volatility also among the reasons between Argentinian IRT, the Brazilian IRT and the sales of the hardware to the car manufacturers. And at Q2, it was, yes, higher than Q1, as you can...
Ethan Etzioni - CEO
But there was no onetime item there, no sale, revaluation of...
Eyal Sheratzky - Co-CEO & Director
No, no.
Ethan Etzioni - CEO
Just everything is from current business?
Eyal Sheratzky - Co-CEO & Director
Yes.
Ethan Etzioni - CEO
And should we assume that you can continue to grow this item going forward?
Eyal Sheratzky - Co-CEO & Director
Hopefully, that -- it won't be in Q3 actually, but in the future, yes, we are very expecting to grow. This is one of the reasons that we decide to acquire Road Track. And from Q4 and ahead, you will see it part of all the consolidated numbers from revenue to the bottom line. And of course, the share of affiliates will increase because of Road Track minor shareholders, but you will see the numbers. And we hope that we will continue to grow, yes. That's what we expect.
Operator
(Operator Instructions) There are no further questions at this time. Before I ask Mr. Sheratzky to go ahead with his closing statement, I would like to remind participants that a replay of this call will be available tomorrow on Ituran's website, www.ituran.co.il.
Mr. Sheratzky, would you like to make your concluding statement?
Eyal Sheratzky - Co-CEO & Director
Yes. On behalf of management of Ituran, I would like to thank you, our shareholders, for your continued interest and long-term support of our business. I look forward to the close of our acquisition of Road Track in the coming weeks. And beyond that, we will speak with you next quarter. Have a good day.
Operator
Thank you. This concludes the Ituran Second Quarter 2018 Results Conference Call. Thank you for your participation. You may go ahead and disconnect.