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Operator
Good day, everyone, and welcome to the Itron, Incorporated Q3 2014 earnings conference call. (Operator Instructions). Today's call is being recorded. For opening remarks, I will turn the conference over to Ms. Barbara Doyle. Please go ahead.
Barbara Doyle - VP, IR
Thank you, Keith, and good afternoon to everyone on the call. This is Itron's third-quarter 2014 earnings conference call. We issued a press release earlier today announcing our results. The press release includes replay information about today's call. We have also prepared presentation slides to accompany our remarks on this call. The presentation is available through the webcast and through our corporate website under the Investor Relations tab.
On the call today, we have Philip Mezey, Itron President and Chief Executive Officer, and Mark Schmitz, Itron Executive Vice President and Chief Financial Officer.
Following our prepared remarks, we will open up the call to take questions using the process that the operator described. Before I turn the call over to Philip, please let me remind you of our non-GAAP financial presentation and our Safe Harbor statement.
Our earnings release and financial presentation includes non-GAAP financial information that we believe enhances the overall understanding of our current and future performance. Reconciliations of differences between GAAP and non-GAAP financial measures are available in our earnings release and on our Investor Relations website.
We will be making statements during this call that are forward-looking. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from these expectations because of factors discussed in today's earnings release and the comments made during this conference call and in the Risk Factors section under our Form 10-Q, 10-K and other reports and filings with the Securities and Exchange Commission. We do not undertake any duty to update any forward-looking statements.
Now please turn to page 4 in the presentation, and I will turn the call over to our CEO, Philip Mezey.
Philip Mezey - President & CEO
Good afternoon to everyone, and thank you for attending and joining us today, especially those of you who are attending European Utility Week and calling in from Amsterdam.
First, I am pleased to officially introduce Mark Schmitz, who joined Itron in September as Executive Vice President and CFO. Mark has been diving in and getting actively engaged in Itron's business, and he has already made a positive impact at Itron. So welcome, Mark, and thank you.
I'll begin the call with some opening comments focusing on revenues, bookings, and backlog. Mark will then review our financials and provide you with some insight into his initial priorities as Itron's CFO. I will review the restructuring plan we announced today and the benefits we will realize in our electricity business. Then, we will take some questions.
Our third-quarter results reflect continuing improvement in our business execution. We reported $496 million of revenue and $0.39 of non-GAAP EPS. A higher tax rate, increased professional fees and higher variable compensation impacted non-GAAP operating income and earnings per share compared to last year. However, we are executing well in a number of the business initiatives. Our underlying profitability is improving, and we continue to build our backlog, increasing our visibility for revenue growth.
Now let's turn to the revenue bridge for the quarter on slide 4. In constant currency, total revenues grew by $4 million in the third quarter with growth in gas and water revenues offsetting lower revenues in the electricity segment. Water continues to perform well with growth from smart projects and new products. In gas, we are seeing record revenues in North America, offsetting weakness in EMEA. Electricity revenues were down year over year, driven primarily by a decline in EMEA.
While Mark will review the segment financials in more detail, I will make a comment on our electricity profitability. During the quarter, we recorded a net charge of $11 million for additional project costs in our OpenWay contract with BC Hydro. We believe that we had recorded sufficient costs to complete the project in the third quarter last year. As we progressed through the implementation, we determined that adding Itron's cellular solution in certain areas will best address the most remote or hard to access meters. Cellular is expected to be used on less than 2% of the 1.9 million meters in BC Hydro's territory, and we have agreed to accept the costs for the combined solution.
Itron's comprehensive approach with integrated cellular technology is uniquely able to solve many types of complex topology challenges, and the solution meets the business requirements for BC Hydro's world-class smart grid project. While this project has had technical challenges, this is a strong customer reference account for Itron, and the project remains profitable. Factoring out these costs, the electricity adjusted EBITDA margin would have been 5%.
Now let's turn to the backlog and booking slides on slides 5 and 6. Total backlog of $1.35 billion grew by 27% year over year. 12-month backlog of $700 million grew by 21% year over year and increased by 4% sequentially from Q2. As a reminder, a significant amount of business that Itron has been awarded is not yet booked into backlog, including 3.7 million smart meters with gas to France, nearly 2 million meters with Consumers Energy, and almost 4 million with Duke. So our revenue visibility is higher than depicted in the backlog.
We had another solid quarter with $514 million worth of bookings, an increase of 12% year over year. Electricity segment bookings were up nearly 50% from last year. This was on top of a diverse customer set of bookings and healthy frame contract business in gas and water, which is the more typical arrangement for these two segments.
Notable bookings included $62 million with ERDF for Linky electric meters in France. As announced in September, Itron was awarded $1.6 million of the 3 million unit tender. Itron will deliver the meters from September 2015 through the end of 2016. We booked the committed minimum of 1.2 million meters, and we will record the additional allotment of 400,000 meters when the final allocation is received.
ERDF's smart meter project is moving forward as a positive step in Europe, and we are delighted to be a major supplier for this project.
In gas, we signed a $21 million contract with People's Gas in Chicago, which includes our fixed network and communications modules for 400,000 endpoints. And in water, we booked $25 million for contracts in Ireland, Germany, France, Spain, and the city of Bismarck in the US. The bookings this quarter reflect a book-to-bill ratio of 1.04, and our backlog stands at the highest level in three years.
Since the end of the quarter, Itron has been awarded other notable contracts, including an OpenWay solution for 35,000 smart meters in Brazil and a nonrevenue smart water solution covering 120,000 endpoints in Jordan.
Our bookings this year have been strong, and our backlog has increased, driven by smart grid projects around the world. Considering the large project awards not yet booked, our contracted revenue visibility increases upward to $2 billion.
I am also encouraged by record attendance at Itron's Utility Week conference that we held in October, which is our largest customer event in the year. We hosted more than 700 customers, 100 partners, and 100 distributors for a week of presentations, discussions, and knowledge exchange. There was high demand at Itron's 44 Itron solution demo stations and in the 130 breakout sessions, discussing Itron's electricity, gas, and water solutions.
We also conducted an inaugural Itron Executive Summit, including executives from gas, water, and electric utilities from across the country. I came away from the event energized about the direction of our industry and confident about Itron's role in helping our customers build smart systems and smart cities around the world.
Now I will turn the call over to Mark to cover our financial performance in more detail.
Mark Schmitz - EVP & CFO
Thank you, Philip. Before I cover the quarter, I would like to say that I feel very pleased and fortunate to be part of the Itron team. We have a number of important and strategic initiatives underway which are going to accelerate our path to profit improvement and, in some ways, fundamentally change the way we operate.
My priorities coming into the job are mostly about moving forward quickly and assertively with these initiatives and coupling them with some other moves that will move us to best in class in our support functions.
Let's start with the restructuring program that we announced today in our 8-K. A portion of this program will involve restructuring our back office G&A functions to better align with business needs and at competitive cost levels. As part of this, we are moving to the central service functions for our controllership, transaction services, and other G&A groups. Our Global Business Services center in Cork, Ireland now has 42 staff and has absorbed the back-office functions of 10 of our business units, and that is now moving forward at a faster pace.
The streamlining of our back-office functions is made possible by the deployment of the common ERP system enterprisewide. So far, we have 31 sites migrated to the new ERP system, and we are on track to bring on board our largest European businesses in early 2015. At that point, we will have more than 80% of our worldwide revenue processed on the new system. This is a foundational initiative for Itron in the future, and it has to be done right and within the necessary standardization and a solid controls framework.
It is also my highest priority to forge a collaborative relationship with Philip, John, and the other business leaders in each of our segments so that finance and controllership are working to drive business growth and performance partners in the business.
Finally, as should be the case with any finance leader, it is my job to ensure that we are always doing our best to provide a fair and hopefully superior return to our shareholders.
Now, I should note also that our strong balance sheet provides ample financial flexibility to achieve our strategic objectives.
So, in summary, my initial priority is also around accelerating progress on a few foundational initiatives that will improve Itron's efficiency and profitability and, at the same time, build a collaborative relationship to help drive continual business performance gains, all of which is aimed at higher shareholder return.
Now let's move to the third-quarter results. Slide 7 summarizes consolidated company results for third quarter of 2014 compared to the third quarter last year. Total revenues of $496.5 million increased by $1 million compared to last year, driven by growth in water and gas revenues, offset by a decline in electricity, which is driven by our strategy to focus on profitable growth in that segment.
Total gross margin of 30.4% improved by 10 basis points, driven primarily by improvements in the water segment gross margin. Non-GAAP operating margin and EBITDA margin were down compared to last year, driven by higher operating expenses. Non-GAAP operating margin of 5.6% decreased 100 basis points. Adjusted EBITDA margin of 8% declined by 140 basis points.
While margins are benefiting from the higher relative contribution to water and gas segments, lower manufacturing costs in our electricity segment and lower headcount in our operating expense areas, we are achieving a higher rate of variable compensation and increased professional fees related to our restructuring projects.
On a GAAP basis, we had diluted earnings per share of $0.19 compared with a net loss of $0.19 per share in 2013. Higher gross profits and lower restructuring expenses more than offset a higher effective tax rate compared with last year.
Non-GAAP diluted earnings per share, which excludes the impact of goodwill impairment, restructuring charges, acquisition-related expenses, and amortization of intangible assets, were $0.39 for the quarter compared with $0.65 in 2013.
As you can see on slide 8, improvements in gross margin were offset by higher operating expenses, tax, and other expenses. The higher tax rate in 2014 is driven by the expiration of the US R&D tax credit, which has not yet been reinstated this year, and by valuation allowances placed on certain deferred tax assets. The non-GAAP effective tax rate in quarter three of 34% increased from 14% in quarter three of last year.
While these items are impacting our reported effective tax rate, cash taxes are expected to be about the same level this year as last year.
Cash flow reflects an improvement from 2013 levels driven by higher operating profits and improvements in net working capital. Free cash flow in the quarter of $36.7 million increased from $31 million a year ago. For the nine-month period, free cash flow was $84.5 million, up significantly from $21.3 million in the last year. We ended the quarter with $122 million in cash and equivalents.
During the quarter, we repaid $17.5 million in debt, bringing our total debt down to $310 million.
In addition, we utilized $8 million to repurchase 203,000 shares of stock. Given the confidence we have in our forward plans, we are immediately increasing our rate of share repurchase under the current board authorization. The board authorized $50 million for share repurchases over a 12-month period. We have repurchased $15 million of shares through November 3. Our goal now is to fully utilize the remaining $35 million prior to the expiration of the authorization in March 2015.
Now let's move to segment performance, beginning with the water segment, on slide 9. The water team continues to deliver strong results with revenues of $144 million in the quarter. Water revenues grew by 6% compared with the third quarter of 2013, driven by strong book and ship orders and global smart water projects in EMEA, as well as new business growth in the Asia Pacific and Latin America regions. Gross margin increased to 35.7%, driven by higher volumes and factory efficiencies. Our water factories are running at high utilization rates in all regions.
Non-GAAP property margin decreased 140 basis points to 15%. This was primarily driven by higher sales expense and variable compensation in the quarter, as well as higher product evolvement expense. Water continues to be a profitable growing business for Itron, and we are very pleased with the performance in the quarter.
Now, turning to the gas segment on slide 10, gas revenues of $149 million grew 4% compared with last year. Strong growth in North America offset downward pressure in EMEA. In fact, we hit a record level of gas revenue in North America in quarter three.
In EMEA, increased smart gas meter sales in Italy and the Netherlands were offset by a slowdown on some projects, particularly in Eastern Europe and the CIS countries. We are optimistic about the long-term gas opportunity in EMEA, especially as GRDF and other smart gas projects advance. In the short term, however, the potential exists for continued downward pressure in Russia, Ukraine, the CIS countries, given political instability in the region.
Gross margin was down 280 basis points as lower sales and volumes in EMEA offset strong volumes in sales in North America. Non-GAAP operating margin of 17.4% declined 320 basis points compared with last year. The decrease was driven by lower gross margin. In addition, we are in an R&D investment cycle for anticipated smart gas projects in EMEA.
Addressing the electricity segment, on slide 11, revenues decreased 6% year over year, primarily due to lower volumes in EMEA. In addition, our exit from the low cost basic metering business in Brazil impacted revenues by approximately $7 million in the quarter. As we have discussed, this business decision improves profitability. In both gross margin and non-GAAP operating margin, electricity improved compared to last year. This is inclusive of the project costs on BC Hydro OpenWay project that Philip discussed.
The increased mix of higher value smart grid project revenues in addition to other steps we have taken to date are driving improvements in margins and adjusted EBITDA. And we will continue to take appropriate steps to drive profitability in this segment to our targeted level.
Lastly, let me provide an update on the status of the restructuring project we announced in 2013. In September 2013, we announced projects to reduce our workforce by 9%, delivering annualized savings of $30 million. We are now approximately 75% complete with the workforce reductions and are on track with the facility activities. We estimate we will achieve approximately 80% of the expected annualized savings on a run rate basis by the end of 2014.
Today, we announced a new restructuring plan targeted to further improve the profitability of the electricity business, including related G&A reductions. With this plan, we expect to incur restructuring charges in the fourth quarter of approximately $65 million to $75 million.
Philip, I will turn the call back over to you.
Philip Mezey - President & CEO
Thanks, Mark. I will close the call with some comments on our progress in the business before we take your questions. We are making difficult but necessary decisions across the Company to better support our customers, direct our investment to growth areas and improve our business performance.
In our water and gas segments, we are executing well today, and we are addressing opportunities to further strengthen and grow these businesses. In electricity, we are executing a clear plan to drive profitable growth and achieve our target of high single digit EBITDA margin. I said on our February earnings call that profit improvement in the electricity business will be driven by three elements: backlog growth, long-term sustainable cost reductions and efficiencies, and rebalancing our existing electric business. We are making firm progress on each of these elements.
Our electricity backlog and frame orders have increased substantially with high value smart grid business. When we consider several large electricity projects that have been awarded, but not yet booked into backlog, our electricity revenue visibility totals more than $1.5 billion.
Many of the contracts are large projects with multi-year deployment schedules. Based on planned project schedules, we have forecast that that backlog will generate more than $140 million of incremental high-margin revenue growth by the end of 2016.
Regarding cost reductions and efficiencies, the plan we announced today includes projects that we expect will drive a run rate of approximately $40 million in net savings by the end of 2016 when the majority of the activities are completed. The plan includes streamlining operations, consolidating facilities, and rebalancing our global workforce to better align our resources with markets where Itron can serve its customers profitably. Given the legal and regulatory frameworks in different countries, the benefits will take 18 to 24 months to be fully achieved.
We are also rebalancing our electric business. During 2014, we have already begun phasing out our presence in certain low margin areas that are not strategic markets for us, which has impacted 2014 revenues by approximately $40 million compared with 2013.
In 2015, further actions will impact revenues by an additional $40 million to $50 million. While revenues are impacted in the short-term, these decisions improve operating leverage by allowing us to reduce support, sales, marketing, and administration required to serve these markets.
In addition, we have clear visibility for these lower margin revenues to be more than offset over time as higher margin revenue is generated from our backlog with deployment schedules beginning late in 2015, ramping up in 2016 and 2017.
So how do our plans impact our outlook for the electricity business? For 2015, we expect EBITDA will improve over 2014 on a full year basis. The improvement will be driven by the product mix shift to higher margin smart metering in the second half as our backlog converts to revenue. We will also see positive effects of our prior restructuring actions, possibly offset by some short-term inefficiencies that may occur, due to consolidations of factories and workforce changes, as well as the continued rollout of our global ERP system.
In 2016, we can foresee double-digit growth in our electricity business as projects like First Energy, Duke, Consumers Energy, ERDF, and others ramp up to their mass deployment schedules. At that time, the full benefit of our restructuring plans will also be in effect, driving segment EBITDA margins to high single digits by the end of 2016.
In conclusion, business challenges and economic uncertainty in different geographic regions are likely still ahead of us, especially in the EMEA region. However, I am confident that the steps we are taking towards sustainably improved profitability -- our customer win rates, backlog growth, and new technologies such as Riva adaptive communications with edge intelligence -- demonstrate that Itron's solutions and competitive position have never been stronger.
We have a team of professionals with deep domain expertise and a passion for customer success. And more customers in more geographies have begun to increase their investments in smart grids, smart systems, and smart cities. Itron's leadership in our industry will help customers achieve their operational and strategic goals by providing innovation at the meter and to the edge of the network. By doing so, we will drive long-term value creation for our customers and our shareholders. The decision to increase the rate of share repurchase and fully utilize the $50 million board authorization reflects our confidence in delivering this value.
Thank you and now let's take some questions.
Operator
(Operator Instructions). Patrick Jobin, Credit Suisse.
Patrick Jobin - Analyst
Thanks for all the details on the electric segment. Really appreciate that.
First question, just on the BC Hydro charge, just want to understand that going forward since it is a second charge, was that contemplated when the midyear guidance was formed of $1.50 to $1.80, or how should we think about how you have looked at that project and getting it across the finish line? Thanks.
Philip Mezey - President & CEO
No, it was not. I would say, however, we have had strong electric results that have allowed us to substantially offset that charge, certainly at the revenue line. And in terms of -- you said in your comment about going forward, last year when we took the charge, we felt that we understood what was required in the process again of implementing the solution, there was more work that needed to be done and so that we have worked very, very closely with BC Hydro in order to get this issue resolved and this charge that we have taken this quarter we understand to encompass to the best of our knowledge all that is going to be required to complete the project.
Patrick Jobin - Analyst
Got it. Okay. And, then, over $2 billion or close to $2 billion in total revenue visibility -- and I appreciate a lot of that is not in backlog. With that visibility, how are you thinking about 2015 at this stage? Or, I guess, said another way, what is the project timing expectations for converting a lot of that to revenue? Thanks, guys.
Mark Schmitz - EVP & CFO
Patrick, we are not in a position right now to provide any guidance in 2015. We do feel positive about the way the business is proceeding. Philip has said it very well. Visibility in revenue is improving. Some of this, of course, is back loaded, and we will be in a position to talk to you about 2015 in the February earnings call, but not yet.
Operator
Noel Kaye, Northland Capital Markets.
Noah Kaye - Analyst
Looking at some of the growth opportunities that are out there, globally, can you talk a little bit in particular about what you are seeing in Southeast Asia in terms of the opportunity for new large wins and what countries you see moving forward in a relatively short timeframe?
Philip Mezey - President & CEO
Sure. So Southeast Asia, obviously, a big region. And what we have talked about on the last several calls is that we are focusing on markets in which we have a sensible long-term product advantage. And what that means is that we are not necessarily focused on large commoditized markets. In particular, we discussed a tremendous customer and partner in China Light and Power, who is working with our most advanced new technology -- this Riva product that we referenced. And we see opportunities in Australia and New Zealand, Singapore, and a number of other countries like Malaysia, Thailand, where there are opportunities for these types of smart grid solutions. So a very, very interesting and promising area for us.
Noah Kaye - Analyst
Okay. And you also mentioned, I think, a new booking for nonrevenue water. Can you tell us a little bit more about that and what traction you are seeing there? I assume that is a leak detection product.
Philip Mezey - President & CEO
That is correct. We have frequently commented on the fact that up to 30% of the water that is put into the distribution system is wasted, that there are tremendous opportunities globally to use our technology and our analytics in order to discover where that nonrevenue water occurs. And so it is now a normal course of business for us as a part of selling our solution to either lead with or work with the customer to expand the scope to include a nonrevenue water component of the project. So it is a very strong selling tool for us.
Operator
Ben Kallo, Robert W. Baird.
Ben Kallo - Analyst
Welcome, Mark, to your first conference call. There are a lot of moving parts and mostly good things, but when I add them all up, it sounds like -- and correct me if I am wrong on this characterization -- that 2015 is kind of still in this transition until we see the growth in 2016 where a lot of these projects kick in and your cost savings really come into effect.
Philip Mezey - President & CEO
Yes. So you have added up these comments that have said that the announced restructuring is -- the full benefits will be felt in the back half of 2016, that a number of the projects that we have talked about that are in backlog are really only beginning initial deployments in 2015, and that it is fairly backend loaded there.
So we are -- have made a number of comments about the back half of 2015 leading into, as we have said, a double-digit 2016. Those comments were specifically directed at the electric segment. Our gas and water segment (technical difficulty)
Ben Kallo - Analyst
-- consumer and also with Duke and what needs to occur for you guys to be able to put that into backlog and start moving forward with the projects.
Philip Mezey - President & CEO
Yes. So consumers is, while we have been selected for the entire deployment, the form of the contract is such that we are not able to book the whole contract into backlog. There are annual authorizations that occur on that contract. So that is why it has not been booked. We have begun the deployment and have a deployment scheduled for continuing into 2015.
And, on Duke, we had commented on the fact that we had booked about $18 million or $20 million worth of the Duke contract last quarter for committed deployments that are going on through the third and fourth quarter of this year and that the next big milestone for us on Duke is the approval of the Indiana case, which has been filed with the commission in which we expect approval in the first half of 2015.
Operator
(Operator Instructions). John Quealy, Canaccord Genuity.
John Quealy - Analyst
The first question, just clarification on some of the numbers and assumptions and the things you talked about, Philip. Electric EBITDA up in 2015 versus 2014. I assume that excludes the one-time charges when you make that comparison. And then, also, this sort of high teens -- I don't know what you said. Did you say high teens EBITDA in 2016 in that segment, or how did you couch that? And I will come back to you.
Philip Mezey - President & CEO
Sure. The comment was we are not expecting any one-time charges and not comparing to that, so we expect the underlying performance of the electric segment to grow. And I believe the confusion you are speaking about on the second area is that we have said that the overall company target mid-30s% gross margin midteens EBITDA margin at the total company level will be achieved. In order to achieve that product target, where we need to focus is getting the electric segment to this high single digit EBITDA by the end of 2016. So my comments today, I did not reiterate the total company target. It is absolutely still out there and we are actively focused on it. It is just that this call, given the announcement of the restructuring, is very focused on the electric segment, performance, and therefore, we have really emphasized this high single digit EBITDA target by the end of 2016.
John Quealy - Analyst
Okay. And that assumes no change in the R&D percentages from historical levels, give or take.
Philip Mezey - President & CEO
Yes. I mean, the focus is, we are managing those R&D expenses down. As we have announced on the call, we have, as an example, opened an India development office. And, right now, one of the reasons that operating expenses, particularly at the R&D line, are not down as much as we feel is achievable is that we have a period of double up here as we have not shed some of the resources in our higher cost countries and added these lower-cost resources. And it is our intent in 2015 to manage through that process.
John Quealy - Analyst
Okay. And then, on the second question, the acceleration with the buyback -- and I am sorry, I dropped off when Mark was speaking about it. Is this because you have seen the M&A environment and don't see anything you like, so you would rather buy back stock for the next 12 months as we wait for 2016 organics to kick back in? Or is M&A still a viable option given the balance sheet?
Mark Schmitz - EVP & CFO
I would say, M&A still is a viable option. We have got the financial flexibility to do that. We are not looking at this as one alternative, necessarily, versus another. We just felt and our board felt that accelerating the buyback to their previous authorization -- we are not going above what they had already authorized, actually. But accelerating the pace until the end of the current authorization was the right thing to do, given the whole variety of factors including our cash position and, of course, the price of our stock.
Operator
Andrew Hughes, Bank of America Merrill Lynch.
Andrew Hughes - Analyst
Just on the additional allotment of 400,000 meters in the ERDF deal, I know you mentioned that those would be booked once they were allocated. Can you just talk a little bit about what that allocation procedure is like? Are those meters essentially secured and it is just a matter of time, or what needs to happen to get those into backlog?
Philip Mezey - President & CEO
Yes. The structure of the contract is that the customer very wisely signals their intention of their total commitment, but measures you on your performance on that first allotment prior to awarding the final amount. So it is a mechanism for really ensuring that we are meeting their quality timeliness and performance criteria before that additional allotment is allocated.
Barbara Doyle - VP, IR
And that is the process they use for every provider in that contract. It is not just Itron.
Andrew Hughes - Analyst
Got you. And, then, the gross margin trends in the gas segment driven by product mix and decreased volumes in EMEA, is that something you expect to turn around pretty quickly in 2015 or even sooner than that? And can you just talk about some of the longer-term trends you are seeing in that business and when the sort of margin turnaround that Mark was talking about when you expect to see that? Thanks.
Philip Mezey - President & CEO
Yes. There are opportunities for us to improve the gross margin. As you point out, product mix is a strong contributor there. Although we did have a very attractive mix and, as you heard, record revenues in North America.
We do have some high value prepayment meters where we are -- our volumes were somewhat depressed in the quarter. And so, based upon contract timing, it is absolutely possible for us to adjust mix and, as you point out, volume the other contributor.
We are -- in terms of how we think about the timing, that is something that we will update you on as we give guidance for 2015.
Operator
John Quealy, Canaccord Genuity.
John Quealy - Analyst
Mark, the FX -- I think you guys talked about the assumptions last quarter. I think it was like $1.35 or something. Obviously, that is not real valid here. What should we use for Q4 or how should we think about FX for you guys?
Mark Schmitz - EVP & CFO
Here is a rule of thumb, John. As we look at our business, we say that every $0.05 decline in the euro rate probably takes $5 million a quarter off of the top line for us -- off the revenue line. The impact on the bottom line, though, is pretty neutral. Not a real material impact. So (multiple speakers).
John Quealy - Analyst
Okay. Thanks. And, then, just a follow-up, Philip, on Europe. It seems like a lost year for Europe in a lot of different ways from utility CapEx pressures to cannibalization ahead of smart. I know we are not talking 2015 numbers here, but at this stage in November, is that a fair way to think about Europe for the industry and Itron, or is it potentially grinding out share gains as you do some work under the wire line on expenses in Europe?
Philip Mezey - President & CEO
I mean, John, I don't think it is that far off on 2014. The story for us really has to do with actively pursuing opportunities. Clearly, ERDF being a big win for us there. As we pursue these foundation opportunities in the UK and the other strength in the water business that we have had in Europe, so I would point out that we have got some strong success there. But, we are really focused on GRDF, ERDF moving forward as we have talked about the possibilities in Italy on the gas side, UK business, and really building that. But your characterization of 2014 has crossed electricity and gas, it has not been the strongest year. Water has had a really outstanding year.
Barbara Doyle - VP, IR
Are there any more questions, Keith?
Operator
We do have one question in the queue. And, actually, it looks like we have no questions in the queue at this point. My apologies.
Barbara Doyle - VP, IR
Okay. That's all right. Philip?
Philip Mezey - President & CEO
Okay. Thank you. Everyone, a couple of quarters ago we talked about this significant challenge that we were facing in our electricity segment, and we have really committed to developing a clear plan for addressing that challenge for getting to the targets that we stated. On today's call, we have really provided you with this view about improved revenue visibility, cost control, and the steps that we are making in rebalancing the portfolio, which is already underway. We feel that, aside -- with the project charge aside, that the health of the electricity business is returning and is going to continue to improve throughout 2015 and 2016.
The emphasis on these businesses -- on the electricity business in this call is not intended to detract from the strong performance of our overall gas and water business and the same kind of scrutiny that John Holleran and his team are giving those business lines as well, whereas we say there is opportunity for continued improvement as well. We are very confident about the plan that we have announced today. Also, very, very thankful to have Mark Schmitz on board.
And, with that, I look forward to catching up with all of you soon. Thank you.
Barbara Doyle - VP, IR
Thanks, operator. That concludes our call.
Operator
Thank you. Ladies and gentlemen, there will be an audio replay of today's conference available this afternoon. You can access the audio replay by dialing 1-888-203-1112 or 1-719-457-0820 with a passcode of 869-0717, or go to the Company's website at www.itron.com.
This concludes today's discussion. We appreciate your participation.