荷美爾 (HRL) 2011 Q3 法說會逐字稿

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  • Operator

  • Good day, ladies and gentlemen, and thank you for standing by.

  • Welcome to the Hormel Foods third-quarter earnings conference call.

  • During today's presentation all parties will be in a listen-only mode.

  • Following the presentation the conference will be open for questions.

  • (Operator Instructions) This conference is being recorded today, Thursday, August 25, 2011.

  • I would now like to turn the conference over to our host Mr.

  • Kevin Jones.

  • Please go ahead, sir.

  • Kevin Jones - Director, IR

  • Thank you.

  • Good morning.

  • Welcome to the Hormel Foods conference call for the third quarter of fiscal 2011.

  • We released our results this morning before the market opened, around 6.30 a.m.

  • Eastern time.

  • If you did not receive a copy of the release, you can find it on our website at www.HormelFoods.com under the Investors section.

  • On our call today is Jeff Ettinger, Chairman of the Board, President, and Chief Executive Officer, and Jody Feragen, Executive Vice President and Chief Financial Officer.

  • Jeff will provide a review of the operating results for the quarter.

  • Then Jody will provide detailed financial results.

  • The line will be open for questions following Jody's remarks.

  • As a courtesy to the other analysts with questions, please limit your questions to one question and one follow-up.

  • If you have further questions, you can get back into the queue.

  • An audio replay of this call will be available beginning at 10.30 a.m.

  • Central time today, August 25, 2011.

  • The dial-in number is 800-406-7325 and the access code is 4457047.

  • It will also be posted to our website and archived for one year.

  • Before we get started with the results of the quarter, I need to reference the Safe Harbor statement.

  • Some of the comments made today will be forward-looking and are made under the Private Securities Litigation Reform Act of 1995.

  • Actual results may differ materially from those expressed in or implied by the statements we will be making.

  • Among the factors that may affect the operating results of the Company are fluctuations in the cost and availability of raw materials and market conditions for finished products.

  • Please refer to the cautionary statement and risk factors on pages 33 to 39 in the Company's 10-Q for the quarter ended May 1, 2011, which was filed with the SEC on June 10, 2011, for more details.

  • It can be accessed on our website.

  • Now I will turn the call over to Jeff.

  • Jeff Ettinger - Chairman, President & CEO

  • Good morning, everyone.

  • We are pleased to report another solid quarter in terms of both earnings and sales.

  • Earnings for the third quarter were $0.36 per share, up 13% from the $0.32 per share we achieved a year ago.

  • Total dollar sales of $1.9 billion were up 10% over a year ago and we were again able to register sales gains in all five segments.

  • This quarter once again demonstrates the benefit of our balanced business model as the strong performance by our Grocery Products, Jennie-O Turkey Store, and All Other segments offset the softer results from our Refrigerated Foods and Specialty Foods segments.

  • I will now take you through each segment.

  • Our Grocery Products segment reported an operating profit increase of 19% on a dollar sales increase of 4%.

  • We generated solid sales growth from our SPAM family of products and Hormel Mary Kitchen hash, and we were also pleased to see some nice growth by our Hormel Compleats microwave meals during the quarter.

  • Sales of our Mexican food products continue to grow as our MegaMex Food business contributed positively to our overall results.

  • The recently closed acquisition of Fresherized Foods by our MegaMex Foods joint venture adds an important component to our Mexican food portfolio.

  • Guacamole is a rapidly expanding category as consumers increasingly use these products in sandwiches in addition to their use in a dip.

  • The Fresherized Foods guacamole products are sold under the Wholly Guacamole brand and they are sold in both the retail and foodservice trade channels.

  • The products are processed using high-pressure pasteurization, the same technology we use for some of our refrigerated meat products such as Hormel party trays and Hormel Natural Choice deli meats.

  • Annual sales of Fresherized Foods are about $140 million.

  • As with our Don Miguel products, these sales will not be reflected in our Grocery Products segment results.

  • We look forward to the additional growth opportunity provided by this newest addition to MegaMex Foods.

  • Segment operating profit for our Refrigerated Foods segment declined by 12% hindered by lower pork operating margins versus last year's historically high margins.

  • Sales increased 10%.

  • On the retail side we enjoyed strong sales of Hormel pepperoni, bacon, and party trays, Hormel Natural Choice deli products, and Hormel Country Crock side dishes.

  • The foodservice trade remains choppy; however, sales of branded products such as Natural Choice deli meats, Austin Blues barbecue products, and CAFE H ethnic products grew during the quarter.

  • Our Jennie-O Turkey store segment had another good quarter with segment operating profit up 14% and sales up 11%.

  • Continued strong sales of value-added products, increased efficiencies, and higher commodity meat prices more than offset higher grain prices during the quarter.

  • Sales increased for Jennie-O in all three value-added areas --retail, food service and deli -- led by Jennie-O Turkey store fresh tray packs, turkey burgers, turkey franks, and turkey bacon.

  • Segment operating profit at our Specialty Foods segment declined 8% on a net sales increase of 11%.

  • Segment profit results were hurt primarily by elevated raw material costs, which were higher than anticipated during the quarter.

  • Sales of the private label canned meats, sugar, nutritional products, and blended products all grew during the quarter.

  • Our international All Other segment had another strong quarter with segment operating profit up 67% on a sales increase of 35%.

  • Results were aided by strong exports of fresh pork and improved results by our joint ventures in the Philippines, Vietnam, and Okinawa.

  • Looking forward, we anticipate seasonally lower hog costs as we get into late summer and fall.

  • We expect pork operating margins to remain higher than historical levels but lower than a year ago during the fourth quarter.

  • The turkey industry remains in good balance and we expect that status to continue.

  • However, Jennie-O Turkey Store's margins will be impacted as we cycle in higher grain costs.

  • Our brands are a big part of our success in growing our value-added portfolio and we will continue to invest in those brands.

  • For example, we are supporting the new design and varieties of our Compleats product line with focused marketing and advertising, and we will continue to support our other Hormel-branded products as part of the Life Better Served Hormel brand advertising campaign.

  • We have also resumed our Make the Switch marketing campaign for Jennie-O Turkey Store turkey burgers this summer and fall featuring new TV ads.

  • Given our results in the third quarter, we are again raising our full-year guidance range to $1.70 to $1.75 per share from $1.67 to $1.73 per share.

  • At this time I will turn the call over to Jody Feragen to discuss the financial information relating to the third quarter.

  • Jody Feragen - EVP & CFO

  • Thank you, Jeff.

  • Good morning.

  • For the third quarter of 2011 net earnings totaled $98.5 million or $0.36 per share, compared to $85.4 million or $0.32 per share a year ago.

  • Our current quarter earnings benefited from a lower effective tax rate, lower corporate expenses, and lower interest charges.

  • Net earnings for the nine months of fiscal 2011 totaled $356.9 million or $1.31 per share, compared to adjusted net earnings of $287.8 million or $1.06 per share a year ago.

  • GAAP net earnings for the nine months of fiscal 2010 were $274.4 million or $1.01 per share.

  • A table reconciling our adjusted earnings calculations to earnings calculated under Generally Accepted Accounting Principles was included in our earnings release.

  • Dollar sales for the third quarter totaled $1.9 billion compared to $1.7 billion last year, a 10% increase.

  • For the nine months, dollar sales increased 12% to $5.8 billion.

  • Volume for the third quarter was 1.1 billion pounds flat to fiscal 2010.

  • Year-to-date volume was 3.6 billion, up 4% from fiscal 2010.

  • Selling, general, and administrative expenses in the third quarter were 8.2% of sales compared to 8.5% last year.

  • Year-to-date selling, general, and administrative expenses were 8% compared to 8.5% of sales last year.

  • We expect selling, general, and administrative expenses to be approximately 8% of sales for the full year.

  • Interest expense for the quarter was $5.6 million compared to $6.5 million last year as lower debt levels and lower interest rates reduced this expense.

  • Year-to-date interest expense was $19.4 million compared to $19.6 million last year.

  • We expect interest expense to be approximately $22 million to $23 million for our full fiscal 2011.

  • Our effective tax rate in the third quarter was 29.3% versus 35.8% in fiscal 2010.

  • Our effective tax rate for the third quarter of 2011 was favorably impacted by the resolution of tax matters with various federal and state tax jurisdictions.

  • These matters also impacted the year-to-date rates with the effective tax rate of 33% for fiscal 2011 compared to 36.5% last year.

  • As you recall, our 2010 year-to-date effective tax rate was higher due to the change in tax treatment of Medicare Part D subsidies.

  • For fiscal 2011 we expect the effective tax rate to be between 33% and 34%.

  • The basic weighted average number of shares outstanding for the third quarter was 276 million -- 267 million.

  • The diluted weighted average number of shares outstanding for the third quarter was 273 million shares.

  • We repurchased 1.6 million shares of common stock during the third quarter, and we have 6 million shares remaining to be purchased from the 10 million share authorization in place.

  • Depreciation and amortization for the quarter was $30.6 million, flat to last year.

  • For the nine months of the year depreciation and amortization was $92.9 million compared to $92.1 million last year.

  • We expect depreciation and amortization to be approximately $125 million for the full year.

  • Total debt at the end of the quarter was $250 million compared to $350 million last year.

  • The change was due to the issuance and repayment of notes earlier this year.

  • Capital expenditures and property acquisitions for the quarter totaled $20 million compared to $24 million last year.

  • For the nine months of the year, capital expenditures and property acquisitions totaled $63 million compared to $64 million last year.

  • For fiscal 2011 we expect capital expenditures to be approximately $85 million to $95 million.

  • At this time I will turn the call over to the operator for the question-and-answer portion of the call.

  • Operator?

  • Operator

  • (Operator Instructions) Farha Aslam.

  • Farha Aslam - Analyst

  • Good morning.

  • Jeff, you have implemented a significant amount of price increases across your portfolio and might have to implement more given where grain prices are.

  • Could you give us some color in terms of how consumers have reacted, which products have outperformed your expectations in terms of volume, and where you are seeing some pressure?

  • Jeff Ettinger - Chairman, President & CEO

  • Overall, the reaction to the price increases has been reasonable from our perspective.

  • As you pointed out, we have taken them throughout all the different business segments and throughout most of the portfolio as we have talked about before.

  • If we had items that we were not enjoying the kind of volume increases that we are looking to achieve, then in those cases we have been slower to take pricing, but overall most of the portfolio has been impacted.

  • The reaction thus far from consumers has been positive from our perspective.

  • Clearly, our volumes this quarter, in terms of being flat in some of the segments, shows a little bit of a slowdown in reaction to some of those price increases.

  • But we are satisfied if we can hold the line there and continue to generate the net sales increase through both mix and pricing that we can continue to drive the kind of top-line growth we are looking to drive.

  • I can't really comment on which one surprised us, but we did point out a number of franchises that enjoyed solid both volume and net sales growth in various parts of our business, including SPAM and the MegaMex products and Compleats for Grocery products; pepperoni, bacon, and party trays from the meat products group; Natural Choice deli and Austin Blues from foodservice; and then fresh tray pack burgers and franks from the Jennie-O Turkey Store branded offering.

  • Farha Aslam - Analyst

  • Okay.

  • And then just my one follow-up would be on the Jennie-O Turkey Store that business has seen some very volatile margins.

  • Over time you had historically said that you expect that business to deliver 8% to 10% normalized margins and then I think you stepped it up to 10% to 12%.

  • If you had to describe a normalized level of margins for that business, where would you put that or even maybe discuss it in [penny] profits?

  • Now how should we think about that business?

  • Jeff Ettinger - Chairman, President & CEO

  • I think we are certainly driving to try to have that business be more in that, say, 10% to 12% range.

  • And clearly, as we finish out this year we will probably be at the upper end of that range.

  • Then over time we have also trying to do things to narrow that band and to reduce the total volatility, one of which is the production cuts that we have put in place.

  • Heading into next year, clearly, Jennie-O Turkey Store will be looking at some comp challenges, both in terms of some of the -- what they delivered in the first half of the year and also the fact that the grain hedges are rolling off in some cases.

  • But that team is very aggressively pursuing efficiency gains and also the pricing they need to take to try to offset as much of those grain increases as possible.

  • Farha Aslam - Analyst

  • Great.

  • Thanks for the additional color.

  • Operator

  • Christina McGlone.

  • Christina McGlone - Analyst

  • Good morning.

  • Jeff, you talked about foodservice being spotty and I am just curious, given that things in the broader economy have gotten a little bit more turbulent and there is some kind of nervousness among consumers, did you see trends change throughout the quarter?

  • Are you seeing anything weakening at the margin or is it kind of just status quo?

  • Jeff Ettinger - Chairman, President & CEO

  • It has really just been -- choppy is the word we used and it has been extremely so, even month-to-month within this year.

  • The early part of the year we started to see some more favorable signs from a variety of areas of the foodservice business.

  • Then it seemed like when gas prices started to escalate that took a lot of the air out of the balloon there.

  • As we sit right now it's inconsistent.

  • There is parts of our business -- we are doing better on the noncommercial side for example -- but overall it's still very hard to read right now.

  • I am confident that our team and our direct sales force that is really on top of the industry will continue to outperform the industry numbers, but it remains to be seen what those industry numbers are going to look like in the upcoming quarter.

  • Christina McGlone - Analyst

  • Okay, thank you very much.

  • Operator

  • Akshay Jagdale.

  • Adam Josephson - Analyst

  • Good morning, everyone.

  • This is Adam Josephson in for Akshay.

  • Thanks for taking my questions.

  • Jeff, why do you think commodity turkey supply has remained in check as it has?

  • What gives you confidence that that will remain the case in the foreseeable future, such that you will have an easier time offsetting higher corn costs in that business next year?

  • Jeff Ettinger - Chairman, President & CEO

  • The industry as a whole has shown a little better discipline, perhaps, than the other poultry side of the ledger.

  • I think something that is keeping everyone in check though are the escalating grain costs, and so when people look at what is a breakeven in terms of basic processing in these industries that has to be a cautionary area for them.

  • Adam Josephson - Analyst

  • Terrific.

  • And just one last one on your outlook for next year.

  • Obviously higher corn prices will be a challenge for Jennie-O and the volume impact at retail, the price elasticity will be an issue.

  • What concerns you more or what gives you -- what do you have less certainty about going into next year?

  • Is it the price elasticity issue or is it the corn issue?

  • Jeff Ettinger - Chairman, President & CEO

  • I guess it's probably the first.

  • I mean we kind of recognize heading into next year we are clearly going to be in a higher total cost environment in our system by a significant amount than what we had for the full year this year, but we have some sense of where that seems to be settling in.

  • It is a matter of pushing your efficiencies and pushing your pricing to try to offset as much of that as possible, but it is a big number.

  • Adam Josephson - Analyst

  • Great, thanks very much.

  • Operator

  • Jonathan Feeney.

  • Mark Williams - Analyst

  • Good morning.

  • This is Mark Williams for Jon Feeney.

  • If you could just walk me through the release of the inventory reserve, please?

  • How much discretion do you have there and what does that mean for your hedge positions and other reserve releases going forward?

  • Jody Feragen - EVP & CFO

  • This is Jodi.

  • It's not related to our hedge position and that is really at a -- accounting rules require you to have your balance sheet stated at the lower of cost or market.

  • And at times when we see escalating packer margins or pork operating margins we have to increase that reserve so that our balance sheet adequately reflects the appropriate inventory.

  • So last year we were increasing that reserve as we were headed into times of extremely high pork operating margins.

  • And now this year, as the third quarter has much lower than normal pork operating margins, had to reduce that reserve.

  • So there is not a lot of discretion in it; it's a calculation we do.

  • Normally it's not a large amount and it's less than 1% of our total inventories, but when it hits the general corporate line it doesn't have an impact.

  • So that is traditionally not something that we have a year-over-year change that large.

  • Mark Williams - Analyst

  • Okay, great.

  • Thank you very much.

  • Operator

  • [Jeff Sherman].

  • Jeff Sherman - Analyst

  • Good morning, everyone.

  • Total ad spend it looks like was up about 20% in FY 2010 and it looks like it's -- again through FY 2011 it's about high-single digits.

  • What is the plan to keep that momentum going in FY 2012, especially with the Jennie-O and Hormel brands?

  • Jeff Ettinger - Chairman, President & CEO

  • Which line were you referring to again, Jeff?

  • Jeff Sherman - Analyst

  • I am sorry, advertising spend.

  • Jeff Ettinger - Chairman, President & CEO

  • Okay, I didn't hear that.

  • I heard assets, okay.

  • In terms of advertising, we don't do it on a divisional basis.

  • We are expecting on a year-over-year basis that advertising will come in at higher levels than 2010 and then 2009, and that is a purposeful increase.

  • As we transform the company more and more into the branded, value-added portfolio that it enjoys, we recognize that we want to become a bigger player in the advertising world.

  • This fall alone we continue to have very significant campaigns on-air.

  • Again, it's both the Hormel brand and also the Jennie-O Turkey Store brand.

  • We have not announced really any details of the 2012 plan yet, so I really can't give you color in relation to how that is going to look for next year.

  • We will provide that next quarter.

  • Jeff Sherman - Analyst

  • Okay.

  • And then follow-up to an earlier question.

  • You alluded to this, but Jennie-O volumes looks like they were down about 3% [following] three quarters.

  • That looks like it averaged about double-digit growth.

  • So in terms of what was going on there is that all pricing or what potentially else was sort of driving the increased demand for that brand?

  • Jeff Ettinger - Chairman, President & CEO

  • Well, Jennie-O, the thing I do need to clarify there with an integrated supply chain is their total volume number can be impacted quite a bit by how many turkeys we are bringing in at a given time a year.

  • So I can provide you with a little extra detail.

  • The value-added portions, that retail deli and foodservice I referenced earlier, those volumes were up 4% and their sales were up double digits as well.

  • It was the commodity side that declined.

  • So we actually are really quite pleased with what we are seeing from a value-added standpoint at Jennie-O, and we certainly think the advertising is helping to drive that as well as the execution by that team in-store.

  • Jeff Sherman - Analyst

  • All right, that is helpful.

  • So it looks like no pushback on pricing then?

  • Jeff Ettinger - Chairman, President & CEO

  • These numbers would indicate that we are in good shape with that thus far.

  • Jeff Sherman - Analyst

  • All right, thank you.

  • Operator

  • Christine McCracken.

  • Christine McCracken - Analyst

  • Good morning.

  • Just on your comments relative to the outlook for the back half at Jennie-O and the competition I think from perhaps smaller pork suppliers here domestically, curious if you look into the holiday season at whole bird sales -- you have got a good read I am assuming by now -- are you fairly optimistic that you will see a very strong holiday selling season based on the lack of available ham supplies?

  • Jeff Ettinger - Chairman, President & CEO

  • Well, we are in a good position in terms of the commitments we have made to our annual inventory of whole birds.

  • It's probably a little early to tell you in terms of what kind of sell-through you will see, certainly that is our goal in partnership with the retailers always is to make sure not only that we are cleaned up but that they are also.

  • But a lot of that can depend on what kind of pricing the leaders come out at as they get close to the holiday seasons.

  • We are a little early to be able to determine that right now.

  • Christine McCracken - Analyst

  • Sure.

  • And then just as follow-up, relative to your comments on your expectations for hog costs to fall into the back half, just curious is there anything specific driving that aside from the normal seasonal declines that we see?

  • I am a little bit surprised I guess that it declined too much given where demand is today.

  • Curious on your comments there.

  • Jody Feragen - EVP & CFO

  • We are seeing hog costs that should decline coming into the fall and that is, you are right, a seasonal trend.

  • And you are also correct that the wildcard would be where exports are going and they have been extremely strong this year.

  • But our anticipation right now is that we will see seasonally lower hog costs still above last year.

  • Christine McCracken - Analyst

  • All right.

  • Thanks for the color.

  • Operator

  • Tim Ramey.

  • Tim Ramey - Analyst

  • Thanks.

  • Jody, as we think about the -- I am wondering if you can give us some guidance on the sequential change in corn prices rolling through the P&L, maybe just on a percentage basis if possible, for the 4Q versus 3Q?

  • Do we really see the bulk of the step-up in corn costs versus the hedge in the 4Q or in the 1Q?

  • Jody Feragen - EVP & CFO

  • You are going to start seeing them in the fourth quarter and I would expect some escalation into the first quarter of next year.

  • Tim Ramey - Analyst

  • Okay.

  • Any help on sequential change?

  • Jody Feragen - EVP & CFO

  • I don't have that with me.

  • Jeff Ettinger - Chairman, President & CEO

  • Maybe we can -- if Kevin can come up with something that would be acceptable, we will --

  • Jody Feragen - EVP & CFO

  • Try to follow up with you --

  • Jeff Ettinger - Chairman, President & CEO

  • -- providing it to you and others.

  • Tim Ramey - Analyst

  • Thanks, Jeff.

  • Operator

  • Lindsay Drucker Mann.

  • Lindsay Drucker Mann - Analyst

  • Good morning, everyone.

  • So just on your full-year guidance I was hoping -- you have disclosed an updated EPS number but I was hoping maybe you could just give us a sense by division in terms of profit growth what you are looking for it, since we have seen some pretty big swings in terms of rate of change in the third quarter versus the first half.

  • Jeff Ettinger - Chairman, President & CEO

  • The best I can do is give you a color of just within our balanced models which pistons we think are firing the dollars in the fourth quarter.

  • Our expectation would be for continued moderation or even potential declines in Refrigerated and Jennie-O Turkey Store, but with gains coming from Grocery, Specialty, and International.

  • Then if you look at the Q4 comparison, it will be important to note the absence of that 14th week or 53rd week this year, and also Jennie-O Turkey Store had that extra $7 million gain last year that we did call out during the fourth quarter that will not be repeated.

  • Lindsay Drucker Mann - Analyst

  • Okay.

  • And you are talking about, in terms of negative, you are talking about momentum relative to the third quarter or you think that for Jennie-O or Refrigerated Foods profit would be down?

  • Jeff Ettinger - Chairman, President & CEO

  • I am saying year over year.

  • Lindsay Drucker Mann - Analyst

  • Okay.

  • And then just on the export market I was wondering if you could give us -- as of your analysts day you had talked about an expectation that was generally in line with USDA that exports would be down or pork exports would be down year over year.

  • And, Jody, you mentioned some of the exceptional strength we saw year-to-date.

  • At the margin are you seeing any shift at a country level, whether it be Korea, Japan, China, in terms of more -- are they in the market more or less?

  • Are you seeing any of those inflections start to materialize?

  • Jody Feragen - EVP & CFO

  • We are not a huge exporter of whole hogs or carcasses so we deal more in the specialty type items and Korea continues to be a strong export for us right now, given their animal disease issues in country.

  • So we are expecting that strength to continue.

  • Lindsay Drucker Mann - Analyst

  • Okay.

  • And then just lastly in terms of cutout margins, curious if you are seeing any adjustment from -- on the processor side to some of the higher hog costs or any behavioral change that makes you feel better or worse about how cutouts are going to fare over the next few quarters, the cut out margins will fare?

  • Jody Feragen - EVP & CFO

  • Well, they were extremely low year-over-year for the third quarter of this year.

  • We are seeing some strengthening in those pork operating margins, as we like to call them, now as we enter into our fourth quarter and should be aided by some seasonally lower hog prices as we traditionally see in the fall.

  • Lindsay Drucker Mann - Analyst

  • Okay, thanks.

  • Operator

  • Robert Moskow.

  • Robert Moskow - Analyst

  • Thank you.

  • I saw in our tracking data that the cutout margins were low in third quarter, too, but then Tyson ended up reporting some pretty strong numbers in four, at least flat versus year ago.

  • I am just wondering, do you think that you are performing in line with your industry peers on the cutout in the quarter, or do you feel like you left something on the table in refrigerated on the cutout?

  • Jeff Ettinger - Chairman, President & CEO

  • No, I really don't think we did.

  • It has always been, frankly, a little bit of a difficult read for us versus some of the major protein competitors that have big pork divisions.

  • But we are not -- everybody has their own way of looking at how they account for things so we just try to compare to them.

  • So what we expect internally, with the very significant diminution in the cutout values during the quarter, clearly that puts pressure on the value-added units to make that up.

  • They have made quite a bit of headway in that, but clearly when you look at the total number we were not able to generate a quarter for Refrigerated that was as high as last year.

  • But I am still quite satisfied with how that division has managed.

  • Robert Moskow - Analyst

  • Okay.

  • And if I could ask a follow-up on Jennie-O.

  • Jeff, I remember talking to you about whether or not to heavy up on advertising for Jennie-O in the back half.

  • Can you give me just some more specifics on what -- how much advertising you have done on Jennie-O this year or I think you are adding more money in fourth quarter?

  • And what kind of data do you have to show that it's driving the value-added sales that you wanted it to drive?

  • Jeff Ettinger - Chairman, President & CEO

  • Sure, Robert.

  • All told, our expectation will be that our second-half campaign for Jennie-O Turkey Store will be every bit as strong as last year's campaign was.

  • That was something we -- perhaps when we talked the last time we weren't totally sure at the full level we were going to go after, but we have decided to continue to be aggressive with it.

  • In terms of -- we certainly have the sales trends, which are still positive; both the turkey burgers and the ground tray pack have been good contributors to our results.

  • We have a very solid ad read numbers off of last year's campaign and that gives us optimism that it seems to be connecting well, but we are just now getting on-air and so we don't have the numbers yet to be able to show either awareness changes or volume being driven by the new campaign.

  • We did a slightly different version of the one ad we had from last year with a little bit more of a grilling emphasis and then we have literally shot a second ad that, again, emphasizes the sort of Make the Switch notion.

  • We are optimistic that it will continue to drive nice results for us.

  • Robert Moskow - Analyst

  • Okay, very good.

  • Thank you very much.

  • Operator

  • Ken Zaslow.

  • Ken Zaslow - Analyst

  • Good morning, everyone.

  • Can you talk about the Compleats line and to what extent do you actually think this is the, I guess, recovery of this brand?

  • Then my follow-up is are there other brands that you think need to be either refocused or put extra ad spending behind where we could actually see an acceleration of growth?

  • Jeff Ettinger - Chairman, President & CEO

  • Well, on Compleats, Ken, I tend to be a little cautious.

  • I am very happy with the quarter but it's all of one quarter now that we have pushed it back solidly into the positive column.

  • I am encouraged, though, that we did that really more with good in-store execution and with the recommencement of the advertising, but really did not have yet the benefit of that new positioning and the new label designs that we showed everybody at investor day.

  • Those really aren't hitting the store until now.

  • And so I think -- I am optimistic that that is going to continue the momentum on this brand, that we have unlocked a new consumer insight in terms of their ability to shop that section.

  • And so we certainly have high expectations for Compleats, but I want to see it happen.

  • In terms of other brands, I mean the ad spend, the major emphasis of our advertising continues to be other Hormel-related items, in particular the pepperoni category which is driving excellent growth quarter after quarter there, and also Natural Choice, which continues to grow nicely as well.

  • My expectation is that those types of items will continue to be featured going into next year, along with Compleats on the Hormel items and then Jennie-O Turkey Store clearly is the next major expenditure in the ad area.

  • 2012 is the 75th anniversary of SPAM and so we will certainly do some added efforts.

  • They may be more public relations than in-store, and probably some consumer efforts as well to make sure we are announcing that properly against that brand.

  • Ken Zaslow - Analyst

  • Great, I appreciate it.

  • Operator

  • (Operator Instructions) Ann Gurkin.

  • Ann Gurkin - Analyst

  • Good morning.

  • Continuing on with Compleats, has that momentum continued in recent months given the more challenged economic environment?

  • Jeff Ettinger - Chairman, President & CEO

  • I am sorry, I didn't hear the first part.

  • Ann Gurkin - Analyst

  • Has the momentum in Compleats continued in the most recent months?

  • Jeff Ettinger - Chairman, President & CEO

  • Well, we are really -- we are maybe three weeks in to a period of 10.

  • Right now so far, so good, but it certainly was solid all the way through the third quarter.

  • So, so far, so good.

  • Ann Gurkin - Analyst

  • Okay, great.

  • Then can you help me think about Refrigerated Foods for fiscal 2012 and impact of pork operating margins within that segment?

  • Are you able to price through to manage mix, to innovate, to keep those margins up as they move through fiscal 2012?

  • Can you help me think about that?

  • Jeff Ettinger - Chairman, President & CEO

  • I guess, Ann, the best I could probably do is mention the kind of color we provided in general for 2012 and I will mention refrigerated within that.

  • We don't finalize our planning process here until well into October and submit it to our Board in November, and then we provide that precise guidance when we come out on the next conference call.

  • But we did say at investor day that we do expect to submit a growth plan to our Board.

  • The last three years -- in 2009 we generated 22% EPS growth, in 2010 15%, this year we are tracking again into the high teens.

  • I don't think we are going to end up submitting a number at those levels, but we do expect to submit a growth plan.

  • We do expect the comps in H1 to be more difficult than those in H2, and so that will influence how the quarters lay out.

  • Then within the balanced model we will -- as I had mentioned earlier in terms of the question even about the fourth quarter, that kind of model will continue into next year, which is that we are looking for growth from Grocery, Specialty Foods, and International, and we are looking for Refrigerated Foods and Jennie-O Turkey Store to hold their ground as best they can.

  • Ann Gurkin - Analyst

  • All right, that helps.

  • Thank you very much.

  • Operator

  • Eric Larson.

  • Eric Larson - Analyst

  • Good morning and thanks for taking my question, everyone.

  • Jeff, one of the things I noticed in the quarter was that your volumes -- I think your volume growth was basically flat and I think it has followed probably four or five quarters where you were kind of in that mid to high single-digit range.

  • What I don't have in front of me here is was this particular quarter a very tough, particularly tough year-over-year comp on tonnage growth and volumes?

  • And if that isn't the case is that maybe some of the impact we might be seeing from higher pricing in the market?

  • Jeff Ettinger - Chairman, President & CEO

  • Eric, I would agree with your assessment.

  • I don't think there was anything particularly unique about the comps.

  • So I do think -- as the accumulation of the various pricing actions that we have taken during the year have taken hold, I mean it has had a somewhat different effect on any given items within the portfolio and we did indeed see a flattening out of the volume.

  • I am not overly concerned about it.

  • We still had a number of items within all the portfolios, the ones I cited earlier, that still grew.

  • Even on the decline side, you are talking divisions such as our Grocery Products value-added items or our meat products value-added items that each sell over 100 million pounds a quarter, and we didn't have any single items that dropped even 1 million pounds.

  • So it's choppy and we need to see the reaction to it.

  • Often when you talk to consumers and talk to retailers there is a reaction time when you raise price that, at least initially, that may slow them down a bit.

  • But our expectation and hope is that as consumers get used to the new levels that they will continue to enjoy our products.

  • Eric Larson - Analyst

  • Okay.

  • Then just a follow up to that then, Jeff.

  • Ex-acquisitions what is a reasonable sort of a range of volume expectation, of volume growth expectations that we should kind of think about you guys generating on average by quarter?

  • Obviously it could be choppy by quarter, but on an annual basis what would be a volume number that would be sort of a reasonable thing to look for?

  • Jeff Ettinger - Chairman, President & CEO

  • Well, I think if you look at our long-term guidance of being 5% revenue growth and recognizing -- we don't really bank on pricing.

  • Clearly we have been in a more inflationary environment lately, but we definitely bank on mix.

  • And we talk about the value ladder and the innovative products and our $2 billion challenge and so forth.

  • So probably in that low single-digit, 2% to 3% is probably the volume expectation that would lead us to that kind of 5% revenue growth.

  • Eric Larson - Analyst

  • Okay, thanks very much.

  • Operator

  • Christine McCracken.

  • Christine McCracken - Analyst

  • Just curious on the industry recall on the turkey side if you guys saw any pushback there from retailers or any change to their demands around your business?

  • Realizing it wasn't your product, but generally just overall industry impact.

  • Jeff Ettinger - Chairman, President & CEO

  • We did not see an impact to our business from it.

  • It's certainly something that all of us in the industry are always being very watchful about and need to make sure that we address on an aggressive basis.

  • But in terms of the immediate impact of the business, we didn't really benefit from it nor did it have any detrimental effect on any of the volumes.

  • Christine McCracken - Analyst

  • Good to hear, thanks.

  • Operator

  • (Operator Instructions) Management, there is no questions in the queue at this time.

  • Please continue.

  • Jeff Ettinger - Chairman, President & CEO

  • Thank you, everyone, for listening to our call.

  • Thank you for your questions, analysts.

  • Any follow-up questions can be directed to me and that will conclude our call for today.

  • Thank you.

  • Operator

  • Ladies and gentlemen, this concludes the Hormel Foods third-quarter earnings conference call.

  • Thank you for your participation and for using ACP conferencing.

  • You may now disconnect.