Herc Holdings Inc (HRI) 2013 Q4 法說會逐字稿

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  • Operator

  • Ladies and gentlemen, thank you for standing by. Welcome to the Hertz Global Holdings fourth quarter and full year 2013 earnings conference call.

  • The Company has asked me to remind you that certain statements made on this call contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not guarantees of performance and by their nature are subject to inherent uncertainties.

  • Actual results may differ materially. Any forward-looking information relayed on this call speaks only as of this date and the Company undertakes no obligation to update that information to reflect changed circumstances.

  • Additional information concerning these statements is contained in the Company's press release regarding its fourth quarter and full year results issued this morning and in the risk factors and forward-looking statements section of the Company's 2012 and 2013 Forms 10K and 2013 Form 10-Q quarterly reports. Copies of these filings are available from the SEC, the Hertz website or the Company's investor relations department.

  • I would like to remind you that today's call is being recorded by the Company and is also being made available for replay starting today at 12:30 PM Eastern time and running through April 1, 2014. I would now like to turn the call over to our host, Leslie Hunziker. Please go ahead.

  • Leslie Hunziker - VP of IR

  • Good morning. You should all have our press release and associated financial information. We have also provided slides to accompany our conference call that can be accessed on the IR page of our website.

  • Today we use certain non-GAAP financial measures, all of which are reconciled with GAAP numbers in our press release and at the back of the slide presentation, both of which are posted on our website. We believe that our profitability and performance is better demonstrated using these non-GAAP metrics.

  • Our call today focuses on Hertz Global Holdings, Inc., the publicly traded company. Results for the Hertz Corporation differ only slightly as explained in our press release.

  • With regard to our IR calendar, we will be next presenting at the Bank of America, Merrill Lynch Auto Summit in New York City on April 16. And then the Wells Fargo Industrial and Construction Conference on May 8, also in New York City.

  • This morning in addition to Mark Frissora, Hertz's Chairman and CEO, and Tom Kennedy, our new Chief Financial Officer, on the call we have Scott Sider, Group President of Rent-A-Car the Americas, Michel Taride, Group President of Rent-A-Car International, and Lois Boyd, Group President of Hertz Equipment Rental Corporation. They'll be on hand for the Q&A session.

  • Now I'll turn the call over to Mark.

  • Mark Frissora - Chairman & CEO

  • Good morning, everyone and thanks for joining us. Let me start by welcoming Tom Kennedy to the earnings call.

  • As you know Tom joined Hertz in mid-December as our new Chief Financial Officer based in Naples. With his compatible industry background, having worked at Northwest Airlines, Vanguard Car Rental which owned National and Alamo, and most recently Hilton, Tom was able to hit the ground running on day one. He's already made a big contribution and I look forward to having you meet him when we are on the road next.

  • This morning I'm going to give you a quick review of our 2013 performance on slide 5. We continue to successfully drive both record revenue and earnings growth by leveraging industry leading rental car brands, capitalizing on strategic acquisitions, penetrating new markets in equipment rental, and being relentless on efficiency programs and cost management.

  • As a result, you can see on slide six, that in 2013 we increased revenue 19% while operating expenses as a percent of revenue declined slightly, driving margin expansion. On a consolidated basis, adjusted pretax income and corporate EBITDA rose 29% and 26% respectively.

  • In 2013, Donlen, the equipment rental business and international rental car all performed in line with our expectations, hitting our profit targets in each business respectively. Unfortunately the US rental car operation wasn't able to overcome the burden of carrying too much fleet in the fourth quarter which caused us to miss our earnings guidance last year.

  • If you turn to slide 7, as we previously discussed in detail, after experiencing a negative volume growth impacted by the sequester for the Hertz brand on airport in the third quarter we went into October significantly over-fleeted. But we made the conscious decision to try to rent some of these cars rather than sell them all in the historically weakest residual period of the year.

  • The carryover effect of the excess fleet in the US had a more pronounced impact on operating expenses and fleet efficiency than we had expected in the fourth quarter. The excess fleet also made it more difficult to optimize pricing. We estimate the unusual expenses caused by the surplus fleet totaled roughly $0.12 per share.

  • In the fourth quarter, US rental car pricing was down 1.4% year-over-year as we moved fleet to lower-priced segments where we saw greater pockets of demand. This caused worldwide pricing for the full year to come in only about 0.5% up year-over-year versus our guidance of 1% improvement.

  • You will recall that a 1% change in revenue per day worldwide had a $67 million affect on adjusted pretax income in 2013 so the 0.5 point swing versus guidance was impactful. The good news is that we maintained year-over-year pricing growth for the Hertz classic brand on the airport in the fourth quarter. And we instituted two successful price increases in early December in the US for 2014 rentals.

  • So far through the end of February, for the Hertz brand on airport, we have realized an average increase of 250 basis points of revenue per day as a result. And while we were still pricing four brands independently through 2013, we are currently rolling out a pricing optimization system that allows us to yield price for all four brands simultaneously across all segments.

  • In terms of the fleet, we've been aggressively selling cars over the last two months as the season for used car demand ramps up. We are confident that we'll have our fleet aligned with transaction day growth by the end of this month as projected.

  • I'll give you some more insight into the current quarter in just a minute. But first let me talk a little about cash flow we generated in 2013.

  • Turning to slide 8 you can see that the fleet situation also negatively impacted cash flow. We would have easily exceeded our free cash flow target had we not had the excess fleet which locked up cash and lower cash earnings versus our target. Despite this we generated $449 million of free cash flow last year, a 189% increase over the prior year.

  • The year-over-year earnings growth and the significant improvements in overall working capital offset $60 million of higher net investments. The free cash flow was deployed to rapidly increase our position in China and repurchase $390 million of convertible notes.

  • We also bought back approximately $90 million of common stock in the fourth quarter. As you know from our press release our Board has approved a new larger stock buyback program that reflects the confidence we have in our ability to drive earnings growth by continuing to work on our strategic initiatives.

  • Now let me turn the call over to Tom to give you some details on the fourth quarter.

  • Tom Kennedy - CFO

  • Thanks, Mark, and good morning everyone. Having joined Hertz team recently I want to say how excited I am to be here today and how much I look forward to closely working with you all.

  • Before we look at the numbers I also want to reiterate Mark's earlier comments that the challenges the Company faced during the fourth quarter were unusual and temporary in nature, and that we have already have a fix in place. We've identified and started to implement actions in 2014 to improve our yield management and fleet optimization capabilities that I believe will better position the Company as the year progresses. And as Mark highlighted, the excess fleet situation is nearly behind us.

  • With that let me run through some details of the fourth quarter starting with the US rental car results on slide 10. Fourth-quarter revenue was up 14% from last year driven by a 16% increase in volume despite the government sequester and associated 16 day shutdown that occurred in October.

  • The higher transaction days benefited from incremental volume and synergies related to the Dollar Thrifty acquisition, 75 net new off-airport locations, and expanded penetration of existing insurance accounts. Insurance and placement volumes were up 8% year-over-year on a tough year-over-year comp due to Hurricane Sandy in 2012.

  • Total revenue per day in the quarter was down 1.4%, primarily due to the temporary over-fleeting and the mixed issue we already discussed. As Mark pointed out however, we are encouraged by the fact that our Hertz classic brand maintained its positive price performance on the airport during the fourth quarter with a 60 basis point improvement.

  • Turning to slide 11, for the US rental car business, adjusted pretax margin was impacted by lower fleet efficiency as well as increased labor and logistics costs as we moved fleet into higher demand regions of the country. Maintenance cost were also up in the fourth quarter due to extended holding periods and a higher number of damage claims as a result of accelerated growth in the leisure segment.

  • We should expect to see similar trends in the expenses associated with excess fleet in the first quarter as we are still carrying the surplus for the majority of the three months. But after that those costs will be behind us.

  • Moving on to international rent-a-car, for the international rent-a-car business on slide 12 we generated 5.8% revenue growth compared to the same quarter last year. This growth was primarily driven by the continued improvement in the economic conditions in Europe and the development of our value brands there. Strong growth in New Zealand as that country continues to recover and our Ace brand expansion into Australia.

  • In the fourth quarter Europe represented approximately 76% of our total international revenue segment. Europe transaction days grew 8.4% in the quarter driven by Hertz classic brand and our value brand expansion as well as a contribution from CCL Vehicle Rentals which is our off-airport acquisition completed in June 2013.

  • Along with solid growth we report improved pricing driven by higher ancillary sales and relative fees increase with the expansion of our Dollar Thrifty brands to new and existing Hertz franchisees. Cost controls were also evident in the quarter as Europe experienced an improvement in direct operating and SG&A expenses, along with reductions in fleet carrying costs.

  • Before moving to equipment rental, let me give you a quick update on the leasing business. Donlen delivered 8.4% revenue growth in the fourth quarter, 12.4% for the full year versus an overall industry growth that was flat to up 1% by expanding the customer base for its core leasing and maintenance services. We are offering more value to our corporate accounts by cross-selling vehicle rental and leasing products. As a result of higher revenue and reduce operating expenses, Dollar recorded its eighth consecutive quarter of double-digit adjusted pretax income growth, as well as continued margin expansion.

  • For equipment rental on slide 13, last year's fourth quarter rental revenue in North America was up against a tough comparison due to increased rental activity at the end of 2012 related to Hurricanes Sandy and Isaac. This also caused an unfavorable mix of equipment on rent year-over-year.

  • North American rental revenue made up 93% of the worldwide Hertz total revenue. Despite this headwind in North America we increased total rental revenue 6.1% in the fourth quarter, excluding currency, on top of 24% growth generated in the similar period in 2012.

  • North American volume was up 9.8% and pricing was 2.7% higher in the latest quarter. The incremental growth was primarily driven by solid construction activity especially at the local contractor level and growth in our entertainment services business.

  • This was partially offset by difficult weather-related comps as well as changes to the timing and scope of expected industrial plant upgrades. We anticipate that the deferral of facility upgrades is mostly a timing issue and we expect that these projects will be back on track in the next 6 to 12 months.

  • On slide 14, in North America, you can see that time utilization is up 50 basis points in the quarter while dollar utilization was off 110 basis points. The impact in dollar utilization was due to the year-over-year comparison to last year's storm related mix of equipment on rent and as a result of a cautious decision we made to pre-buy less expensive fleet ahead of the new tier 4 emissions standards. Our gross fleet spend was approximately $130 million in the fourth quarter for 2013.

  • Despite the tough comps and the pre-buy in the fourth quarter if you take a look at slide 15 you will see the full year was quite noteworthy. In North America equipment rental revenue, excluding currency, increased 13% on a year-over-year basis, which was nearly double ARA projections. Pricing was up 3.4% over 2012 and volume increased 15%.

  • On a worldwide basis, equipment rental corporate EBITDA increased 16% with margin up 180 basis points versus 2012. Our full-year gross fleet worldwide -- fleet spend worldwide was $685 million and on a net basis full-year capital expenditure was approximately $535 million.

  • At year-end we had one of the youngest fleets in the industry with an average age of 43 months worldwide and 42 months in North America. For 2014 we expect gross fleet investments to be between $600 million and $675 million.

  • Switching now to the balance sheet on slide 16, at December 31 our net corporate debt to corporate EBITDA leverage ratio was 2.9 times and our liquidity position was nearly $1.6 billion at the end of the quarter. We have been active in the capital markets, three large fleet debt financings during the fourth quarter. All three extended maturities on our fleet debt, but more importantly, one established a new and improved US rental car ABS platform, another represented our first Donlen term ABS issuance, and a third one resulted in a 4.125% improvement on our European fleet financing notes, resulting in more than $20 million in annual interest expense savings.

  • Now before I turn back to Mark, I want to provide you some additional background of the delay in our 10K filing. As we indicated, during our second half of 2013 we implemented a new enterprise resource system to enhance the financial control environment and improve the efficiency of our back office operations which support the North American rental car and equipment rental businesses.

  • As you are likely aware ERP system implementations are complicated. There are numerous examples of challenges companies have had during their systems of limitations in integration. Hertz unfortunately was not the exception, we encountered complications related to the ERP system installation that required us to put in place enhanced year end review controls and more substantive testing.

  • Further we identified certain adjustments related to prior periods that reported us to revise certain of our previously issued financials. These adjustments did not have a material impact on the previously reported results of operations, financial conditions, or liquidity.

  • So I feel very good about where we are today. We are through a North American financial system implementation for Hertz, most of the issues around the ERP have been resolved ahead of the Dollar Thrifty systems migration, we have obviously learned quite a bit from our experience and will move forward better equipped to manage the next stage which I am confident will go smoothly. With that I will turn it back over to Mark.

  • Mark Frissora - Chairman & CEO

  • Thanks Tom. And let's move to slide 18. We made substantial progress towards our strategic priorities including integrating Dollar Thrifty, co-branding Hertz with the Hertz market share leader in China, transforming Europe, and growing rapidly in US off-airport, Donlen Leasing and equipment rental. While our strategies are on track and their potential is as robust as ever, we are resetting our financial performance targets for 2014.

  • Our guidance reflects a more conservative approach based on our earnings sensitivity outlined on slide 19. For example, based on a 1% change in US rental car residual values we could have as much as an $83 million opportunity or headwind to pretax profits versus our forecast. We expect to be able to tighten the guidance range as we get more visibility during the year.

  • If you turn to slide 20, I'll run through some of the assumptions behind our initial guidance. For 2014 we expect US and international rental car revenue to increase 6% to 8% and 5% to 7% respectively year-over-year. We believe Europe will continue to deliver steady growth as its economy stabilizes and we further penetrate the market value -- value market with new Thrifty and Firefly locations.

  • In the US we are planning for another year of double-digit volume expansion in the off-airport market as our insurance replacement operation builds on last year's growth and captures a greater share of existing account business. In fact, Hertz has recently expanded its position with one of the largest insurance carriers in the US being upgraded to its primary rental car vendor.

  • On the US airport we now have 22 Firefly locations open in the top leisure destinations across the country that will drive incremental value. And adding Dollar Thrifty to our corporate and commercial partnership agreements will further boost the top line. We should also benefit from the anniversary of the government sequester at the end of this month.

  • From a rental car pricing perspective, we remain positive on both continents. However, we do expect to see unavailable pricing impact from mix as we accelerate growth in our discount segments where margin contributions are strong.

  • For our Hertz classic airport brand our assumption is for a 1% increase in revenue per day in the US. I single out the Hertz brand because as the pricing and market share leader on airport, it's the best gauge of how well our pricing strategy is working.

  • It's also our largest segment with exposure to both commercial and leisure customers consisting of more than 20 different sub-segments which we track continuously. And it's a clean number that's not skewed by mix. Under the pricing umbrella the Hertz premium brand should act as a catalyst for a higher revenue per day across all segments of the industry.

  • We expect international rental car unit fleet costs to be down low single digits this year. In the US rental car monthly depreciation should be about $260 per unit in 2014, driven higher in part by our assumption of a 200 basis points decline in residual values year-over-year.

  • You'll recall slide 21 where we showed you that there are multiple factors that could impact -- that can impact depreciation rates with residual values having the greatest effect. After seeing a significant rate adjustment already in January, which will show up in our first quarter depreciation expense, we will monitor new car inventories and the supply of all fleet vehicles closely throughout the year and keep you abreast of any changes we see versus our assumptions.

  • In terms of the cadence we anticipate US monthly depreciation expense will be greatest in the first quarter at around $275 to $280 per unit, due to car sale losses as we rationalize our fleet through the auctions, as well as the rate adjustment I just mentioned. After that we should see improvement in the middle part of the year as we increase our program mix and then a slight seasonal uptick in the fourth quarter.

  • Fleet utilization should progressively improve starting in the second quarter. We expect to get back to the 2012's 80% plus rate this year. Not only will we be more productive sharing fleet due to the benefits of a consolidated counter system in the second half of the year, but we expect to have 125 retail sales lots in operation by year end, providing us with even more resources for higher returns on fleet sales.

  • In 2013 we sold 27,000 cars through our retail channels, which is up 36% for 2012. This year we expect to increase that amount by 65%. And in fact in January and February, year-to-date, January and February, our retail sales are actually up 64% year-over-year.

  • For worldwide equipment rental, among our assumptions for 2014 are a price improvement of 2% to 3% on 6% to 8% higher volume. EBITDA flow through should be in the range of 55% to 60%.

  • Now quickly let me tell you what we're seeing in the first quarter as outlined on slide 22. As I mentioned in the US for the Hertz rental car brand on-airport, total revenue per day was up about 2.5% year-to-date through February despite the excess fleet in a tough year-over-year comp on pricing. However, overall rental car pricing may be unfavorable due to the mix impact as we grow our value brands on and off-airport.

  • US rental car volumes year-to-date are also coming in better than expected even with the disruptive weather conditions. Obviously later this month we'll have the Easter affect to deal with but so far volumes are encouraging, up over 8% through February. While the excess fleet situation is nearly rectified, we estimate its impact on the first quarter was about $0.07 to $0.08 per share. For the Company in total we expect first earnings per share to be between $0.07 and $0.09 per share.

  • Moving to slide 23, among our priorities this year we plan on capitalized on the operating leverage of our global network, maintaining disciplined pricing strategies, and leveraging the power of our brands to deliver another year of double-digit earnings growth. We also will be focused on driving fleet efficiency in US rental car and improving productivity across the organization. And as you saw from our press release this morning we'll be unlocking incremental value for our shareholders as we work to separate the car and equipment rental businesses into successful standalone entities.

  • Turning to slide 24, Hertz has been through a significant transformation since becoming a public company. Even having weather a recession in 2006 we've generated 34% revenue growth, taken nearly $3 billion out of our cost structure, and delivered a 470 basis point improvement in adjusted pretax earnings. This was accomplished through a series of initiatives that included strategic acquisitions, technology development, adjacent market penetration, and geographic expansion.

  • We've made similar progress in fortifying our balance sheet and access to the global capital markets. For example, we've successfully extended our corporate debt maturity profile, lowered our financing costs, and developed a broad investor base.

  • Likewise from the fleet depth side, we've revamped and improved our rental car ABS platform in the US and established a time-tested funding platform in Europe. As a result, each of our businesses is now positioned as an industry leader with a strong brand portfolio, geographic foundation, and technology platform to successfully capitalize on future growth opportunities.

  • Let me show you what I mean on slide 25. Over the last seven years we have grown our equipment rental operation into one of the largest businesses of its kind in the world, we've taken a single brand with a primarily nonresidential construction focus in 2006 and expanded its product and service offerings since 2010 through more than 10 tuck-in acquisitions and an international joint venture. Today HERC is more diversified with revenue from industrial and fragmented markets making up 62% of the total revenue compared with 48% in 2006.

  • Serving a wider variety of strategic industries drives revenue, increases our value proposition among customers, and supports earnings stability. HERC also has extended its operational footprint into growing regions of the world and they've done it in an asset light way by successfully franchising locations in South and Central America, the Middle East, and Asia.

  • We've been equally focused in leveraging technology in equipment revenue with logistics tools, telematics solutions, and a state of the art pricing optimization system among others. These innovations improve efficiency and support our customers' needs. Our focus on systems and product advancements has helped to further differentiate our brands and drive revenue growth and cost efficiencies.

  • While the equipment rental industry is still in the early stages of the economic recovery, the HERC transformation has been underway since late 2010, has delivered noteworthy results as highlighted on slide 26. Corporate EBITDA over the last three years has grown 18% annually on a 13% annual increase in revenue, driving 580 basis points of margin expansion. Once the nonresidential construction business comes back we would expect those numbers to return to peak levels and beyond.

  • Moving to slide 27, since our initial public offering in 2006, we have transformed the rental car company from a single brand addressing only the premium segment of the market to a multi-brand share leader with a mobility solution in place for any customer in any segment who travels. And while we've long held -- had a footprint on-airport you can see that our expansion off-airport has been noteworthy with a compounded revenue growth rate of more than 7% annually and an 860 basis point margin increase. We expect to continue to grow through share gains with important insurance replacement customers as well as leveraging our new 24/7 industry-leading technology to drive off-airport returns.

  • In addition to adjacent market penetration we've expanded our footprint geographically through franchise and industry partnerships. Rental car has grown its international revenue by expanding its product offering, developing its franchise network, and broadening its exposure in emerging markets.

  • Last year we took a roughly 19% stake in the market share leader in China allowing us to gain access to their substantial domestic self drive market and generate referrals from the world largest outbound travel source. Today Hertz and China Auto Rental are co-branded at more than 300 rental car locations across the country in China.

  • While rental car has long been a technology leader with the introduction of Gold service in 1989, more recently we've been first to market with innovations like Hertz 24/7, video kiosks, and e-return, among others. We continue to reinvent the car rental experience with 10 patents registered worldwide and 16 pending, setting the stage for future expansion and share growth. On slide 28, as a result of these strategic initiatives, worldwide rental car has increased revenues over 5% annually and delivered 660 basis points of margin growth since we started our journey.

  • As we've recapped on slide 29 the initiatives we've undertaken over the last seven years have been transformational for our businesses. Today the financial strength and market leadership positions they've achieved give them the platforms to successfully operate as standalone businesses with extremely bright prospects.

  • As such, our Board of Directors and Management team believe that separating the companies now will unlock the greatest value for shareholders. And so today we announced our intent to split Hertz into two independent public companies; new equipment rental, and Hertz Rental Car. This is outlined on slide 30.

  • Last summer we submitted an IRS -- an application to the IRS for a tax-free spinoff and recently received on March 8 a favorable private letter ruling. Hertz shareholders will receive a tax-free distribution of shares at the time of the separation which we expect will take place by early 2015.

  • Following the separation, both companies will have a capital structure appropriate to the needs of their respective businesses. As part of the spin Hertz Rental Car will receive a net cash distribution of approximately $2.5 billion from the new HERC that will be used to pay down debt and fund a new $1 billion share buyback program. The separation allows each company to pursue distinct strategies, create greater financial flexibility, benefit from a singularly focused management team, and provide greater visibility for investors to value the businesses.

  • Specifically for rental car on slide 31, we will continue to deliver the excellent results and superior customer service that are hallmarks of our Company. The added visibility we will achieve as a pure play company will readily highlight our industry leadership and best-in-class financial profile, including increased earnings capacity and stable cash flow generation.

  • On the bottom of this slide is a preliminary snapshot of what the rental car financial profile would look like on a standalone basis, essentially we've taken the segment financials and added the entire unallocated corporate overhead expense to come up with a conservative pro forma metrics for this business. A lot of work remains to be done to determine the appropriate cost structures for the separate companies, including analyzing the stranded costs, these simplistic pro forma projections are likely to become more favorable once the analysis is complete.

  • If you turn to slide 32, you can see that Hertz pro forma rental car financial performance is best-in-class across all key metrics. By removing the cyclicality and greater cash flow needs associated with the equipment rental business, we expect rental car's superior performance to gain greater visibility and more appropriate recognition among stakeholders. Again on this slide, we have included 100% of the unallocated corporate expenses, which is a conservative approach reflecting this as a standalone business.

  • If you look at slide 33, you can see that today as a combined company Hertz stock trades well below standalone counterparts with equipment rental companies trading at an average 17 point times future earnings and Avis Budget, our only public rental car peer trading at 16.6 times. In comparison, despite our strong financial performance and the significant share price gains we've achieved over the last two years, our combined company multiple is significantly lower at about 12.7 times. The separation creates a more targeted investment opportunity we expect to translate into trading valuations that more accurately reflect the strengths and opportunities of each business.

  • On slide 34 we've outlined the value drivers that we see that will merit an improved multiple. In fact, we believe there is potential for increased valuation even if both businesses only trade in line with peers.

  • For HERC on slide 35 this separation represents an exciting opportunity to build on the strong position of the equipment rental business at a time when the macro environment for its industry is beginning to improve. As a pure play company with greater reporting transparency, HERC should generate a more targeted following among investors that will allow its true value to be better appreciated. Today, not a single equipment rental analyst covers HERC.

  • By offering greater visibility into its operating performance and detailed strategic plan we believe it too will benefit from a fair valuation. For today's purposes HERC's standalone segment financials are used as a placeholder for its expected standalone results. As I said a minute ago, once all of our analysis is complete, we will be able to provide a more informative financial profile.

  • As a separate company, the equipment rental business will have the scale and financial strength to expand into new and existing markets, capturing share in what remains a highly fragmented industry. In addition to disciplined growth, HERC will continue to drive a culture of operational excellence and follow clear return criteria for investments.

  • In the end, a separation of Hertz Rental Car and the equipment rental business will enable us to better optimize the capital structures of each business based on the objectives of each independent company as outlined on slide 36. The equipment rental business is targeting a net debt to EBITDA ratio of 3.5 to 4 times once separated, similar to other industry transaction. HERC's standalone earnings and free cash flow generation will allow for ongoing deleveraging while also providing capacity for growth initiatives.

  • Hertz Rental Car will target the lower end of a net debt to EBITDA range of 2.5 to 3.5. We believe this is appropriate to manage our seasonal needs while maintaining financial flexibility. This leverage range is primarily influenced by market conditions and our strategic initiatives. The rental car company will be a growth oriented, technology driven company that generates premium margin, strong cash flow, and high returns on invested capital.

  • As I mentioned earlier, we announced that our Board has approved a new $1 billion share repurchase program. Under the new program the majority of the shares are likely to be purchased following the completion of a separation, dependent on market conditions. The shares repurchases could reach 20% of Hertz's rental cars outstanding shares of common stock, including the $1 billion already approved. We are very excited about the opportunity this transaction creates for both businesses.

  • I want to conclude on slide 37 by reiterating three key points. First we take this step forward from a position of strength. Our car and equipment rental businesses are leaders in their respective markets with valuable assets and tremendous long-term potential.

  • Second, in creating to pure play companies we believe a separation can enhance the visibility, focus, and capitalization of each business while unlocking shareholder value and better aligning valuations. Third, we are committed to a balanced approach to capital allocation that includes a significant return on capital to shareholders over time. We have been and will continue to be active in this regard as we look forward to building on our track record of growth and success.

  • With that, let's open it up for questions, operator.

  • Operator

  • (Operator Instructions)

  • Brian Johnson, Barclays.

  • Brian Johnson - Analyst

  • Just kind of sticking to the current business, can you give us a sense as you kind of roll from 2014 to 2015, just broadly how you are thinking about depreciation, and should we think about it stepping down or stepping up year-over-year?

  • Mark Frissora - Chairman & CEO

  • Well, I guess in terms of the Black Book, which is what we use as a stake holder. We had a January depreciation reduction based on Black Book which forecast out through January of next year.

  • We feel that the market is pretty stable in the current and it's actually -- that Black Book is actually probably negative, kind of versus what we are seeing in the marketplace right now. But we've assumed that negativity in our current guidance, so that we've accounted for it.

  • To forecast what we see in 2015 or 2016, Brian your guess is as good as mine. So in terms of what the marketplace is going to prove to be, obviously it will be impacted by the OEMs and what their behavior is. It will be impacted by the off-lease as well. The off-lease supply base, what happens in off-lease in 2015 and 2016.

  • Operator

  • Afua Ahwoi, Goldman Sachs.

  • Afua Ahwoi - Analyst

  • Just two questions for me. First I think, sticking to the -- following up a little on that first question. I think you answered it a little bit, but when you talked about truing up the, moving from the $250 to $260 for 2014 fleet car guidance, I think you indicated that some of it was market conditions, but I was going to point out that I thought that Manheim actually has been quite stable. So maybe if you can sort of bridge that gap for us, how the numbers still moved up.

  • And then the other part I was also curious was, could you give us an idea on how much the mix impact will have on the reported pricing? I think it's great color to give the Hertz classic brand, but obviously the reported number will be lower so maybe an idea of the impact of that we can think about it as we model. Thanks.

  • Mark Frissora - Chairman & CEO

  • Yes. Again, going back to Manheim versus Black Book, Manheim is just current, you are seeing current market conditions which we believe have been favorable compared to our expectations, which is good. But Manheim does not predict the future.

  • They do have future predictors, but we use again Black Book, which indicated in January -- third week in January that there was going to be decline. So again, we basically forecasted that decline in our depreciation rate and -- but we're hopeful that they are wrong obviously. I mean, the hope is that the Black Book is wrong but we modeled it into our depreciation curve anyways.

  • So again, we have a lot of offsetting factors as you know on retail. We are beating our plan right now on the retail sales levels, retail has been strong for us. So we have a lot of offsetting factors as well. But that pretty much kind of sums up where we are on residual risk.

  • We think we've made the right moves. We looked ahead to see what we think the worst case scenario is and we built that into our current $260. So there's -- obviously when we look at mix, on the pricing side, in general, we see anywhere from 120 to 150 basis points range of mix adjustment on an ongoing basis. It kind of ranges, but that is roughly what it is. On an ongoing basis 120 to 150 basis points. Next question?

  • Operator

  • Michael Millman, Millman Research Associates.

  • Michael Millman - Analyst

  • I just have two questions. First is, if previously you had talked about the $3 number for 2015, could you talk about or quantify some of the factors assuming the companies were together as to why you don't see the B post to that at this point.

  • And secondly, regarding price you indicated, US rent-a-car price that you've put in a couple of increases. Avis has talked about continuing increases. ERAC has followed suit. Why wouldn't we expect to see even greater increases than you expected considering that ROI seems to be well below where the industry should be or at least believe that it could be.

  • Mark Frissora - Chairman & CEO

  • Yes. So Michael, on the $3 number, that was a year ago and that was when residuals were at a different point in our history and volume -- we didn't have the third order volume impact. So obviously the $3.15 changes in terms of timing.

  • So we still are focused on the same kind of positive returns out of the existing volume levels. So our margin assumptions really haven't changed since we talk to guys back then and in the April time period. But obviously the volume assumptions have changed and that drives obviously a longer period of time before we get to that $3 number.

  • In terms of just looking at the overall pricing environment, I think we pretty much put out there in the investor slides that we've seen a very strong pricing environment. And we've been initiating price increases ourselves historically.

  • We never talk prospectively about pricing though because we think that's not the right thing to do. But historically in the last couple of months we seen a very strong pricing environment. I would expect that with any pressure on fleet costs, which there probably will continue to be some, that the pricing environment will remain strong on that basis, but more importantly we will finally have our systems really integrated during the second quarter. We think we're going to drive large amounts of capacity take out.

  • We're going to be driving utilization up in the back half of the year and as that utilization goes up we're taking cars out of the market. Essentially we're taking capacity out of the market and being the leading off-airport brand. That will help we think airport pricing dramatically.

  • We believe that Hertz, the reason we tell you that Hertz is a good indicator is because that is the umbrella -- that is the price leader and other brands can follow up underneath that price leader. It represents over half our volume in the entire US market. So it's roughly -- I'm giving you rough numbers but anywhere from $3.3 billion to $3.4 billion business is the Hertz classic brand on-airport. So we think that's a really good bellwether, that's clean, it's a very clean number on what pricing is doing and to have that up 250 basis points already through February on top of last year being up 500 basis points, I think that's a fairly strong indicator we think the pricing environment is strong.

  • Operator

  • Hamzah Mazari, Credit Suisse.

  • Hamzah Mazari - Analyst

  • Just a two-part question, the first question is just on the spend. Could you maybe talk about your ability to potentially buy back stocks sooner versus wait for the spin transaction to take place, as well as maybe how investors should think about additional information, the Management team of HERC, potential share distribution. How we should think about the timing of additional information coming through.

  • And then lastly, second question, if you could just give us a sense of how the incremental synergies from DTG ramp up and how we should think about what else is remaining there? Thank you.

  • Mark Frissora - Chairman & CEO

  • I think you asked six questions. I will try to just answer a couple. All right?

  • So obviously we believe that we will be opportunistic in the marketplace when it comes to share buyback. We indicated in our script to you that we were looking to opportunistically take a $2.5 billion and have $1 billion of it and execute that in the near term. But we could go up to 20% of the shares of the new company which would indicate that would be higher than $1 billion. Again, post-separation.

  • So that was our commitment. Anything other than that, we haven't really talked about from a timing perspective but we will be opportunistic based on marketplace conditions. That's the best way I can answer that question.

  • In terms of more info on the management team, we're going to be giving you that information as we get closer to the spin. Obviously this is a recent event. We didn't want to talk to investors until we knew that we had IRS approval. And so as we have been working through these issues for the last, since last spring, it's been a very posi-momentum project, but we're going through all of the issues, when we are ready to make the announcements for leadership we will be sure to be real-time in that communication.

  • Operator

  • Adam Jonas, Morgan Stanley.

  • Adam Jonas - Analyst

  • So first a question on your new corridors for leverage and the new visibility after the reformation of the company. Can you confirm that that does not change in any way your growth ambitions for taking market share off-airport, in particular the insurance replacement business?

  • And just as a follow-up. Housekeeping, you provided some residual value sensitivity in your slide deck on page 22 I believe it was -- page 19, excuse me, that said that a 1% change in residuals was an $83 million impact on pretax profit and that was about almost four times the magnitude of the $23 million sensitivity on slide 30 of the capital markets day deck. I was just wondering how we can reconcile those very large differences in that sensitivity. Thanks.

  • Mark Frissora - Chairman & CEO

  • Okay. In terms of -- I wanted to answer the previous caller their question on DTG incremental synergy cadence, we put $120 million in revenues in 2014, and $100 million in cost of 2014. So on the DTG revenue side, it's $120 million. For revenues it's $100 million we built in the guidance for costs, just so you have that.

  • Tom Kennedy - CFO

  • And I can address the residual bridge for you. The number the Company used last year, that was based on the cars sold in the period as opposed to the $83 million is the impact of the entire rental car fleet. So that was a segment analysis that was provided previously and based on car sales, and two factors.

  • One is that the total company now has sensitivity so you can really model against the entire fleet, and it's on current market conditions as well in the Black Book that Mark referred to earlier. So there are really kind of two dynamics that have changed. The volume dynamic, number of fleet, and its current market versus what the market was prior to the distribution of that sensitivity.

  • Operator

  • Chris Agnew, MKM Partners.

  • Chris Agnew - Analyst

  • I was wondering if you could talk a little bit more about the pricing optimization tool and the DTG system integration in general. Where are you with it? What do you expect the benefits to be? And how soon do you anticipate seeing them?

  • And then very quickly, just are there any restrictions in buying back stock because of the spin? And do you intend to buy back stock this year? Thanks.

  • Mark Frissora - Chairman & CEO

  • Okay. So in terms of Dollar Thrifty integration, it's again going very well. It's ahead of our internal plan. We've, as I mentioned to you just a minute ago, what we expect to have in our guidance for this year, we gave you the DTG numbers.

  • The migration itself is going on right now. We've been doing the migration. We're rolling out in April a complete revision for all the pricing. But we are also migrating the counter systems as well. We're doing tests in April on the counter systems. And so the pricing will be done if you will -- the pricing integration is done at the end of this month.

  • The actual counter systems and the financials for DTG will be done over the next couple of months but we're actually testing it in different airports and different areas during the month of April and May. The idea is that by June we can -- June, July time period kind of go 100% live with all locations, but we would want to make sure that we test this with really a lot of belts and suspenders, making sure that we run full tests in parallel systems as we move forward with this in the short term over the next couple of months.

  • There was another question that you had asked, restrictions on share purchases. I guess the only restrictions that we have is the fact that, with the ruling that we have, that we can't buy more than 20% of our outstanding shares. Other than that, there are no restrictions. So it's just market timing and sources and use of capital.

  • Tom Kennedy - CFO

  • Yes. Chris, it's a very specific technical matter. You can't have a plan or intent to acquire more than 20% of your shares and that's why it's clear in our release of why we set that standard.

  • Operator

  • Rich Kwas, Wells Fargo Securities.

  • Rich Kwas - Analyst

  • Just Mark, just going back to the earlier question about the mix adjustment, so if Hertz classic is up 1% and that's the assumption for the year but the mix can be 120 to 150. That would imply that the US RPD -- the assumption in the guide is kind of flattish all-in, maybe down slightly. First, is that accurate?

  • Second, off-airport was down 2.8% in the quarter. Any dynamics going on there with your chief competitor?

  • And then finally, the assumption -- could you give us the assumption in terms of the mix of retail units sold behind the $260 depreciation per unit per month guidance? Thanks.

  • Mark Frissora - Chairman & CEO

  • Okay. So let's start off with the question relating to the first part. Which is your RPD mix.

  • You are right. We are essentially modeling flat pricing into the interim models as we normally do. So again, that's kind of the assumption in the model for this year.

  • Again, we believe that there's obviously upside to that given what we're seeing in the marketplace and what we have seen. And given the fact that where we are going to be taking capacity out of the airport. So again we are bullish on pricing as but we put 0% into the -- zero overall for all brands into the mix.

  • In terms of the off-airport pricing, remember that we're getting bigger shares of the insurance replacement business and remember that off-airport is three segments, so we have a little bit of a mix shift going on in off-airport frankly. There's leisure, there's local commercial business, and then there's insurance replacement.

  • We've been growing share in the insurance replacement segment and that's contracted at a rate that's lower than let's say the local business is or the commercial business locally. And because that rates a little lower it is still very profitable for us, very contributory, and we serve it as you know, with smaller cars, and so it's positive that the growth rate is there but it does have a mix shift and make the rate look a little lower than what it really is in the different segments. Because when we look at the retail segment for example, we're pretty bullish on the pricing of the retail segment, the walk-up traffic that we get in those stores that we're expanding this year.

  • So overall, it's -- if you mix adjust it, I would -- couldn't give you the actual number today, but maybe we will look at doing that in the future, but we're not really worried about the rate if you will. It's not because we're entering into any kind of a pricing issue with our competitor there.

  • Operator

  • John Healy, Northcoast Research.

  • John Healy - Analyst

  • Just a few quick questions. Mark I was hoping maybe you could take a step back and remind us of where you were back in November with the fleet issue in terms of units that you felt you were over-fleeted in the US. And maybe kind of in a real-time of where you are at as of the middle of March and kind of how you've moved through, what channels you've moved that fleet?

  • And then additionally it was hoping to get a little color on the free cash flow guidance. Any color you could give us in terms of contribution to that free cash flow from the RAC division as well as the HERC division.

  • Mark Frissora - Chairman & CEO

  • So where we were in November versus where we are now is a world of difference. We are actually ahead of plan. We're right fleeted right now. So we actually today are right fleeted. We actually have more demand than we have fleet so we feel really good about how tight we are right now.

  • We also -- versus November where we were still in the middle of being significantly over-fleeted. Right in the middle of it.

  • So I guess the characterization it's kind of night and day where we were in the fourth quarter but where we are now in the quarter. January and February, as I mentioned to you, those were problematic months but we've been able to get the fleet and demand aligned and so that we're ahead of schedule from what we told investors back last year when we said it would take us six months to work through this through the end of March. So we're a little bit of head of schedule on that -- on fleet utilization.

  • Cash flow for HERC versus RAC outlook, we haven't disclosed that publicly. We're going to be working on that obviously as we fine-tune the models and separating the company. We'll be happy to provide that to you in the future

  • Tom Kennedy - CFO

  • And the free cash flow increase, I think was also your question, that is primarily driven by higher earnings, so that is what is driving the increase in year-over-year.

  • Operator

  • Yilma Abebe, JPMorgan.

  • Yilma Abebe - Analyst

  • My first question is, it seems like with the new leverage target of 2.5 to 3.5 times you are moving away from your investment grade aspirations. Is this a temporary move away from that financial policy or are you permanently taking investment grade ratings off the table, one? And then secondly, if you can perhaps talk about, if it's not too early, what debt you'd like to pay down.

  • Mark Frissora - Chairman & CEO

  • Yes. I can address that. We did a lot of work and analysis of that investment grade target relative to being close investment grade relative to our cost of capital, and we concluded the cost of getting to investment grade relative to the rewards you get on our cost of capital really was not worth it. And we concluded that being kind of a high BB, mid BB range, is really our optimal cost of capital and that's where we are, that's how we set our leverage ratios.

  • So with this transformational event, it kind of created a platform for us to reconsider that position and reset kind of our capital structure and our investment targets that we feel now very comfortable with. As far as what was the second part of your question? Excuse me.

  • Tom Kennedy - CFO

  • Pay down debt.

  • Mark Frissora - Chairman & CEO

  • We haven't really -- we have done some preliminary modeling, the likely is the term loan that we would pay down. And that's -- in the LIBOR plus what currently in the LIBOR plus 225 to 275 range with some LIBOR floors of 75 to 100 basis points. So we would look to pay down that term loan, most of it if not all of that term loan as part of the distribution that would come from HERC. And then would be used to fund the dividend and pay down that debt.

  • Operator

  • Kevin Milota, JPMorgan.

  • Kevin Milota - Analyst

  • Looking at page 30, you have the assumption of $1.7 billion to $1.75 billion in corporate EBITDA for 2015 for the RAC business. Just to confirm, that's assuming no incremental pricing. And maybe if you could give some of the drivers behind that 2015 number?

  • Mark Frissora - Chairman & CEO

  • Yes. I think it's fair to say no incremental pricing. It's a conservative approach in terms of volume assumptions as well.

  • So we really tried to put a belt and suspenders on both our fleet depreciation guidance as well as our volume guidance. As you know by making sure we have that conservatism we'd better book-end things for investors, so feel pretty good about that number. Felt like the way we arrived at it was through prudent assumptions around each segment of our volume and around kind of a flattish pricing environment, which we believe will be actually positive.

  • Operator

  • Rich Kwas, Wells Fargo Securities.

  • Rich Kwas - Analyst

  • Just a follow-up on the retail mix of the dispositions this year, Mark, I think last year the target for 2014 was about 30%. Is that embedded in the $260 per unit per month? 30%?

  • Mark Frissora - Chairman & CEO

  • We don't -- okay. So right now in 2013 retail and rent-to-buy were 15%, we expect 2014 to be at 30%. Like I said we're beating our plan pretty hardily right now. The retail environment continues, we're going to be able to beat it, will help our depreciation obviously.

  • We're selling -- as I said we sold under 27,000 units, and if you can imagine a 64% increase on that it's pretty large. And it does give us some cause to be a little optimistic about things. So 30% is the 2014 goal. We hope -- we had on average probably only about 30 stores open -- 35 stores open last year. This year we'll finish the year, how many stores?

  • Tom Kennedy - CFO

  • 125.

  • Mark Frissora - Chairman & CEO

  • 125 and today we have 65 stores open. So we have 65 stores open and we're getting a lot more throughput per store as they are open than we anticipated. We're also getting a lot higher margins than we anticipated with F&I. And that's very helpful for us as we continue to make sure we build up insurance against any kind of residual risk.

  • Operator

  • Adam Jonas, Morgan Stanley.

  • Adam Jonas - Analyst

  • Just wanted to follow-up on the first part of my question, just to confirm that the changing views of leverage and credit rating in your outlook that that will not change your previously stated ambitions to grow the off-airport market share, and in particular, the insurance replacement market share. Thank you.

  • Mark Frissora - Chairman & CEO

  • No. Our capital structure was designed with sufficient cash flow to fund all of our CapEx needs for our growth plan and we see no -- we've got lots of headroom we think capacity for investments and other strategic initiatives if we chose to pursue them. So we are very comfortable with that leverage range and still fund the growth initiatives that we have in our plans.

  • Operator

  • And that will conclude the Q&A session. I'll turn it back to the presenters for any closing comments.

  • Mark Frissora - Chairman & CEO

  • Great. Well listen we are excited about our prospects for the future. We hoped investors feel good about the upside for the Company. We certainly feel good about all of our market conditions going forward and the team is very motivated to making sure that we exceed investor expectations as we move forward. So thanks and thanks for joining us on the call today.

  • Operator

  • Ladies and gentlemen, that does conclude your conference for today. Thank you for your participation. You may now disconnect.