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Operator
Ladies and gentlemen, welcome to the Hertz Global Holdings third quarter 2013 earnings conference call.
The Company has asked me to remind you that certain statements made on this call contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not guarantees of performance, and by their nature, are subject to inherent uncertainties. Actual results may differ materially. Any forward-looking information relayed on this call speaks only as of this date, and the Company undertakes no obligations to update the information to reflect changed circumstances.
Additional information concerning these statements is contained in the Company's press release regarding its third quarter results issued yesterday and in the Risk Factors of the Forward-Looking Statements section of the Company's 2012 Form 10-K and the 2013 Form 10-Q quarterly results. Copies of these filings are available from the SEC, the Hertz website or the Company's Investor Relations department. I would like to remind you that today's call is being recorded by the Company and is also being made available for replay starting today at 12.30 PM Eastern Time and running through November 18, 2013.
I would now like to turn the conference over to our host, Leslie Hunziker. Please go ahead
Leslie Hunziker - VP IR
Good morning. You should all have our press release and associated financial information. We've also provided slides to accompany our conference call that can be accessed on our website at www.hertz.com on the Investor Relations page.
Today, we'll use certain non-GAAP financial measures, all of which are reconciled with GAAP numbers in our press release and at the back of the slide presentation, both of which are posted on our website. We believe that our profitability and performance is better demonstrated using these non-GAAP metrics. Our call today focuses on the Hertz Global Holdings, Inc., the publicly-traded company. Results for the Hertz Corporation differed only slightly, as explained in our press release.
You probably have already noticed our new segment reporting which is included in our press release tables. We changed our segment reporting primarily to increase the transparency of our U.S. rental car business, which has grown faster than any other unit especially in light of the recent Dollar Thrifty acquisition. The new segments are U.S. rental car which includes U.S. airport and off-airport business and Dollar Thrifty, International rental car which includes Canada, Europe, Latin and South America, Caribbean, Australia and New Zealand. Worldwide equipment rental and then other operations which includes Donlen leasing and other business activities like our third party claims management services.
With regard to the Investor Relations calendar, we'll close out the year presenting at the Barclays Auto Conference on November 12 in New York and the Bank of America Merrill Lynch Leveraged Finance Conference in Florida on December 3.
This morning in addition to Mark Frissora, Hertz's Chairman and CEO; and David Rosenberg, our Interim Chief Financial Officer, on the call, we have Scott Sider, Group President of Rent-A-Car, The Americas; Michel Taride, Group President of Rent-A-Car International; and Lois Boyd, Group President of Hertz Equipment Rental Corporation. They'll be on hand for the Q&A session.
Now I'll turn the call over to Mark.
Mark Frissora - Chairman, CEO
Good morning , everyone and thanks for joining us.
I'm going to start on slide six. During the third quarter we continued to see good progress from the strategic initiatives that will ultimately drive the long-term success of the Company. Our U.S. off-airport operations generated 11% revenue growth driven in part by 92 net new locations and 14% top line increase in the insurance replacement business. The roll out of our 24/7 technology is underway. We installed our proprietary telematics package in 11,500 more cars in the third quarter.
Donlen Leasing delivered another quarter of double digit growth , increasing revenue roughly 10% in the latest period to $133 million. This was driven by a combination of new account wins and continued strong order activity from our core customers. The equipment rental tuck-in acquisitions are allowing us to incremental capitalize on the industrial recovery. North American rental revenue grew 12.3% in the third quarter year-over-year excluding currency. And the integration of Dollar Thrifty is on track, which I will talk about in just a minute.
Finally on slide seven, from a structural cost perspective our Lean/Six Sigma programs generated an incremental $89 million of efficiencies in the third quarter, bringing the year-to-date savings to $237 million. Let me walk you through the business segment performance.
If you turn to slide eight, for the third quarter U.S. rental car total revenue grew 33% year-over-year, driven by 28% higher volume and a 2% increase in pricing. Total rental car transaction days benefited from acquired and incremental Dollar Thrifty volume as well as a 10.6% increase in overall off-airport rental demand. Longer rental transactions in our fastest growing leisure and insurance replacement businesses result in more than a 3% expansion in average rental length.
Despite this strong overall performance as you know we ran into some unexpected volume headwinds in the U.S. rental car airport business in the third quarter. This had a domino effect on fleet efficiency and ultimately consolidated earnings. For these reasons we revised full year guidance in late September.
As you can see in slide nine, for the Hertz brand only total U.S. revenue at the airport, which excludes the Advantage sublease revenue was essentially flat year-over-year on a 2.5% increase in total revenue per day. While pricing remains strong, airport volume fell short of our expectations. Transaction days for our largest business unit declined nearly 3% year-over-year in the third quarter versus our internal forecast of a 4% increase. That is a 7% negative variance in demand planning. So what happened? Historic trends and economic forecast are the tools we use to estimate volume and set fleet levels. Last year our third quarter 2012 airport volume was up roughly 3% year-over-year on a less than 1% increase in fleet as we tried to drive price. In hindsight the customer demand was there for even more volume if we had the fleet to accommodate it.
Another data point we use to support our growth forecast is estimated GDP, which was projected to expand by about 2% for 2013. We typically grow rental car revenue two times GDP, so 4% volume growth was reasonable. And as always the third quarter fleet levels were based on the demand projection. The negative 7% swing in forecasted airport volume year-over-year adversely impacted our revenue plan by more than $60 million. Since we were expecting higher volume and fleeted and staffed accordingly most of the $60 million impact actually flowed through to pre tax income.
Fleet efficient in the quarter declined by about 300 basis points, primarily as a result of the excess fleet associated with the volume short fall. Also contributing to the year-over-year decline was the loss of fleet sharing efficiencies for Hertz due to the divestiture of Advantage as well as an unusually high amount of fleets subjected to manufacture recalls in the quarter. In Q3 we had 39,800 cars recalled versus 9,700 for the quarter last year. The good news for the quarter is pricing held up despite the excess fleet. Total revenue per day increased both on and off-airport. For the Hertz brand total it airport commercial pricing was flat in the third quarter while airport leisure total RPD was up 4%.
Pricing continues to move directionally with fleet cost reflecting historical trends and reinforcing the high correlation between these metrics. Overall fleet costs for the industry are rising , in general due to higher prices being charged by auto makers last year and a correction in residual values due to a growing supply of used risk vehicles and the return of off lease fleet. While industry fleet costs are rising Hertz monthly depreciation per vehicle has declined year-to-date. This dichotomy led to some questions about our depreciation forecasting, so on slide 10 let me explain how we set residual values per our risk fleet which is consistent with how we have always done it.
For non-program or risk cars we set depreciation by model and manufacturer with a goal of breaking even when we dispose of a vehicle at the end of its expecting holding period. These depreciation rates are a straight line to expense the holding cost evenly between the time of purchase and expected time of disposal. Depreciation rates are bench marked against Black Book's estimated future values and our current and historically experience for the same or similar models.
Deprecation rates can vary based on the negotiated discounts on the capital costs from manufacturers, the expected holdings periods, the trim level of the vehicles, where the particular model is in its lifecycle, which disposal channel is used , when and where the sale occurs and so forth. Each quarter we benchmark the entire fleet against changes in our fleet rotation expecting holding periods and Black Book future value and then we adjust our depreciation rates prospectively to ensure a break even position when the vehicle is ultimately disposed of. This has been and will continue to be our depreciation accounting policy.
Note that there have been instances when we make decisions to dispose of fleet opportunistically to take advantage of a short supply situation in the used car market. This occurred for example in 2011 and 2012, and we generated total gains on sale of roughly $100 million in each of those years. There are also instances where we may have to dispose of fleet ahead schedule because of a slow down in demand similar to what we saw in the latest third quarter.
In earl out situations like these where we need to right size the fleet , we typically experience losses on vehicle sales. I will talk more about how that is impacting the fourth quarter in my outlook. But If you take a look at slide 11, you will see that in addition to methodology from a high level we outline the many variables that also impact depreciation results, such as resale strategy, average holding period, fleet rotation and fleet qualities like the mix of premium versus economy cars and risk versus program vehicles as well as the levels of trim packages and the benefits of purchasing power. Changes or differences in any one of these variable would account for higher or lower average monthly depreciation per unit between periods or even between competitors.
Before I turn it over to David, let me give you some color on International Rent-A-Car, our integration initiatives for Dollar Thrifty and a quick update on equipment rental. Moving to slide 13, let's a start with International Rent-A-Car which excludes our fourth quarter 2012 franchise Switzerland operations, generated 11% higher revenue and a 30% higher adjusted pre tax income year-over-year. Adjusted pre tax margin for this segment expand by 265 basis points. Our newly defined international business segment is made up of about 145 countries , among them are Canada, Australia, New Zealand and Brazil as well as European countries.
Europe represented 73% of our total International revenue in the latest third quarter. If you exclude our 2012 third quarter Switzerland revenue as if it were already franchised, total European rental car revenue was up more than 9% year-over-year excluding the impact of currency. Excluding revenue from the CCL acquisition total European revenue would have been up 7.5%. Transaction days volume was up 6.4%, and pricing increased nearly 3%. If you exclude the discounted Firefly rentals, then total pricing was an improvement of 3.4% year-over-year.
In the third quarter we open six cobranded Thrifty locations in France, Spain and Benelux , bringing the total to 143 counters. Our goal is to open up an additional 20 corporate Thrifty locations by year end. We will also be opening three more Firefly locations to address the higher demand in the deep value segment bringing that network to 35 corporate and 9 franchised locations this year. And our June 2013 acquisition of CCL Vehicle Rental in the U.K. , which provides us an entry point into the $1.5 billion insurance replacement market , generated $9.6 million in incremental revenue in the latest third quarter. The higher revenue coupled with the improved fleet and employee efficiency drove Europe adjusted pre tax income up 32% in the third quarter versus a year ago, representing a 280 basis points margin improvement.
Now let me give you some detail on the rental car integration activities. Take a look at slide 14. As we have stated we have identified $300 million of revenue synergies and another $300 million of cost synergies worldwide as a result of Dollar Thrifty acquisition. We expect to capture the entire amount by the end of the 2015. Here is where we are. In terms of the top line synergies year-to-date we have realized about $100 million in incremental revenue worldwide on track with our target of $120 million by year end. Adding Dollar and Thrifty to our partnership agreements beginning in May represents about half of the benefit from the first nine months.
Opening 143 corporate Thrifty locations throughout Europe and a variety of new product and service offerings makes up the balance. We expect the remaining $180 million of targeted synergies to be split 65%, 35% between 2014 and 2015 respectively. Cost synergies realized to date equal about $95 million, and are ramping up sufficiently to meet our 2013 target of $140 million. At this point the biggest drivers of cost synergies have been related to fleet and operation initiatives, including fleet sharing between brands, facility consolidations, corporate overhead and marketing programs. We expect the remaining $160 million of targeted synergies also to be split 65% , 35% over the next two years. The majority of the fleet synergies will be realized in 2014 and 2015 based on purchasing power and consolidated counter systems.
Finally let's talk about the equipment rental business on slide 15. Its string of year-over-year double digit growth continued with total revenues up 12.3% in North America excluding foreign exchange versus the market projected 7% growth rate this year according to the American Rental Association. North American represented 93% of total equipment rental revenue. The top line increase is being driven by continued strength in oil and gas , industrial and specialty markets and the early beginnings of the construction recovery. Our North American construction rental revenue was up 16% in the third quarter.
The architectural billings index continues to trend well a positive sign for our business. And the construction loan pipeline continues to show positive momentum. In fact construction loan commitments for the quarter ended June 30th, which is the latest data available , were up about 29% year-over-year. Hertz is well positioned to take advantage of the construction upturn with the fleet investments we made last year and in 2013 first half. In the third quarter total pricing in North America increase 3.1%, with non contracted pricing up 4.2%, national accounts represent 51% of the third quarter rental revenue. The 15% higher volume in North American benefited from greater overall rental penetration as more companies turned to renting versus buying equipment. Having the newest fleet in the industry and entry into new markets and geographies through small strategic acquisitions is also driving the revenue growth and better fleet utilization.
In a minute I will give you some thoughts on operating trends for the last quarter of the year, but first let me turn it over to David to provide more detail on our financial performance.
David Rosenberg - Interim CFO
Thanks , Mark, and good morning everyone. Let's start on slide 17. For the third quarter of 2013 GAAP earnings of $0.47 per share were lower year-over-year impacted by a $39 million charge associated with exchanging 82% of the convertible senior notes to shares, expenses associated with the Dollar Thrifty integration including the corporate relocation to Florida, and a charge of $44 million primarily associated with the expected losses on the sale of vehicle subleased as part of our divestiture of the Advantage brand.
As I'm sure you aware by now, over the weekend we terminated our sublease with Advantage. Under the terms of the agreement we leased a fleet of cars to Advantage in connection with the divesture required by the FTC when we bought Dollar Thrifty. Advantage called us in early October to inform us that it was having liquidity issues. Among other things Advantage was unable to make payments owed under the sublease. We have been working with Advantage since then to try to restructure our commercial arrangement. Our goal during the last three weeks was to find a mutually acceptable solution to the liquidity issues that Advantage is encountering.
To that end after we and our advisors discussed this matter extensively with them, we were unable to agree on a suitable alternative and determined it was not in Hertz best interest to make the requested changes. Details of the charges are outlined in today's press release. This morning Advantage issued a press release stating that it is planning on filing for U.S. bankruptcy protection maybe as early as today.
Advantage also made some allegation about Hertz involvement in their liquidity issues, and all I can say about those is that Hertz believes they are without merit. We will vigorously defend them and look forward to the full truth coming out in the appropriate venue. This matter continues to be very fluid, and given the nature of the issues we can't give you any further details on what happened or what course we may take going forward. Otherwise since this matter involves issues that may potentially be litigated on the advise of counsel I can't say anything more . If and when appropriate, we will make a public statement updating you with any material developments.
Now let's get back to our results for the quarter. When you adjust for the one time charges we achieved record earnings per diluted share of $0.73 for the 2013 third quarter, a 16% increase from a year ago. This was driven by double digit revenue growth and the fact we held consolidated adjusted direct operating and SG&A expenses as a percentage revenue essentially flat year-over-year, which led to a 22.3% improvement in adjusted pre tax income for the Company. Consolidated adjusted pre tax margin was down slightly due to fleet inefficiencies in U.S. (Inaudible) that Mark spoke of.
Now in terms of specific division operating performance, since Mark gave you a pretty detail review of the rental segments, I am just going to make a few additional comments on worldwide equipment rental. Turning to slide 18, worldwide equipment rental corporate EBITDA increased 10.5% over the same period last year on higher revenue. Flow-through of 45% in the quarter reflects continued utilization expansion, higher productivity and Lean Sigma process improvement partially offset by our footprint expansion , sales and technology investments and activity to improve fleet availability which drove the improved utilization. For the full year we still expect equipment rental corporate EBITDA flow-through to be between 60% to 65%.
Moving to slide 19. Third quarter consolidated net interest expense was up year-over-year due to incremental debt related to the Dollar Thrifty acquisition as well as fleet expansion declined 30 basis points as percent of revenue. For the full year we now expect cash interest expense to increase by only about $90 million over 2012, $10 million lower than our previous estimate.
Now let me talk about cash flow on slide 21. Year-to-date operating cash flow excluding fleet depreciation increased 68% to just over $1 billion , driven by strong earnings growth and improved working capital performance. Year-to-date net investments of $991 million were $105 million than the same nine month period last year. This increase was due to fleet growth associated with Dollar Thrifty, which we did not have last year and incremental non fleet investments to fund technology initiatives and rental car facility upgrades. Free cash flow in the third quarter was $418.5 million, and we expect fourth quarter to be even stronger than the third quarter as we continue the rental car defleeting process. For the full year we expect free cash flow to be between $500 million and $600 million.
Moving to slide 22. We purchased $553 million of fleet for our equipment rental business in the first nine months of 2013. For the full year we still expect our gross purchases on equipment rental fleet to be between $650 million to $700 million and our net purchases to between $450 million to $500 million. On slide 23 , net corporate debt to corporate EBITDA leverage ratio was 3.0. However, if we include a full year of EBITDA for Dollar Thrifty and a full run rate cost synergies the leverage ratio drops to 2.7. Finally, our liquidity position increased to $1.3 billion at the end of the quarter. With that, I will turn it back to Mark.
Mark Frissora - Chairman, CEO
Thanks , David. Let's move to slide 25. Overall our businesses had a lot of moving pieces going into the fourth quarter some positive some less positive. For equipment rental we expect continued year-over-year price and volume improvement; however , we do face a tough volume comparison this quarter due to share gains last year as we brought in new fleet and the slower recovery in non-res construction. For the full year we expect revenue stats to be inline with our guidance for worldwide equipment rental revenue.
In Europe in the fourth quarter volume and pricing trends remain positive. We continue to expand our brand network opening Thrifty corporate and franchise locations in multiple countries and growing Firefly corporate locations. Our European team continues to focus on cost control, driving expenses lower as a percent of revenue.
As the fourth quarter develops in U.S. rental car, we are encouraged by improving airport volumes for our Hertz brand, which are now running at more normalized mid single digit growth since the government shut ended in mid October. Additionally , we saw positive airport pricing last month. However as we move into November and December , we will experience more difficult comps due to the spike in rental demand during the recovery efforts related to Hurricane Sandy last year. But right now it is too early to estimate where total RPD for the current quarter will be. In terms of fleet in the fourth quarter efficiency will be impacted by an additional 26,000 recalled vehicles which we expect to have repaired by the middle of the November as well as the excess fleet we have been dealing with. We still believe we can have the fleets right sized by the end of March 2014.
Moving to slide 26. We are trying to be opportunistic when we sell cars due to the seasonality of the market. As I pointed out on slide 11, the rotation cycles is an important driver of vehicle depreciation. We are at a seasonal low point for car sales right now, which puts residuals under pressure. February and March are much stronger demand period for used cars, and therefore will allow us to defleet at more favorable rates. In the mean time, we expect to have 75 retail car lots opened by year end , and we are pushing for greater sell-through in this more stable channel to support near-term fleet reduction. Regardless selling fleets ahead of its maturity target has caused us to take some losses that are driving monthly depreciation per unit up. As result we now expect it will be up 1% to 2% for the full year instead of down 2% to 3%.
I'm sure it is obvious that 2013 is a transition year for Hertz, as we integrate Dollar Thrifty systems and fleet , manage our largest ever risk fleet, introduce new brands and continue developing our retail sales network. It goes without saying that this has been a learning year for us. This is on slide 27. We have had to dispose of a lot more cars than ever before, which has created challenges for our fleet management organization. Our transition continues into 2014, but fleet efficient will gradually improve as Dollar Thrifty fleet synergies come on stream. In an effort to help investors model future depreciation levels, let me give you some insight into where we think these expenses will level out.
As we see it today U.S. Rent-A-Car monthly depreciation per vehicle will be between $250 and $260 for 2013. Approximately one-third of the increase includes overcoming a one time benefit in 2013 of revaluing Dollar Thrifty' s fleet at the time of acquisition, the rest comes from the continued early disposal of excess fleet through the first quarter and expected weakness in market residuals as off lease supply expands. I want to point out the improving fleet efficiency next year will help offset some of these higher fleet costs. Other offsets include spot fleet buys, increased retail channel sales, DGT synergies accelerated and using more fleet in our fast growing discount brand which uses less expensive fleet and of course, at the end of the day pricing will be a key area of focus for us in 2014.
As we work through these short-term issues we remain focused on the big picture and there nothing has changed. Our strategic initiatives continue to drive value for this Company that are unrivaled in the market; the off-airport double digit expansion , our game changing rental car technology, Donlen's Leasing market surpass growth, the equipment rental recovery , our development of retail car sales channels and a new deep value rental car brand in the U.S. and the long-term benefits of the Dollar Thrifty acquisition. The fact that our shares were undervalued in our opinion couple with the recent sell off made it easy for our Board to approve a share repurchase program of up to $300 million. The weakness in the stock and the exceptional growth outlook certainly make it a good time for us to buy Hertz. With that, let's go ahead and open up the call for questions. Operator?
Operator
Thank you. (Operator Instructions). Our first question comes from the line of Chris Agnew with MKM Partners. Please go ahead. Chris, your line is open.
Chris Agnew - Analyst
Hi, sorry about that. It was on mute. I was wondering if on the fleet cost guidance for 2014, I think you mentioned some seasonality, I wonder if you could give us any more details. I think you talked about first quarter being higher.
Mark Frissora - Chairman, CEO
No. I mean, I pretty much gave you all the details we have at this point. We're going to be working as we announce fourth quarter and as we get into the year, into 2014, we'll have more information as to what the depreciation rates firm up as and where we are on the status of defleeting. Right now, we're being opportunistic in the market. So we think that in January and February, the two months -- actually, January is a little, I would call, a flat month. February and March end up being better months, and we're hopeful that we can accelerate the whole schedule of being over fleeted.
What we've built into this number was the fact that we would assume to take some losses in order to accelerate that defleeting. So that's built into the numbers, as well as, obviously, a residual decline overall in the total market. So I want to make sure that we got ahead of investors on this, so we didn't surprise them but in terms of giving you more information, it's hard to do so right now until we kind of finish out the next three months and see where the world is in January and February.
Chris Agnew - Analyst
Thanks. And can I have one more follow up on the Hertz brand and market share in the quarter.
Mark Frissora - Chairman, CEO
Sure.
Chris Agnew - Analyst
With volumes down 3% on airport, was there some share shift to DTG? Did you lose market share and I'm just wondering, is that a process you manage, and how should we think about that trending into 2014? Thanks.
Mark Frissora - Chairman, CEO
Yes, in terms of share shift, if there's a share shift in a given month or a quarter, we usually try to regain it, obviously, if we lose some. Any given month, you never know what's going to happen. I know that we talked to investors, we looked at July, we were pretty much flat to up a little bit. Year-to-date, if we look at where we stand year-to-date through August, I think our share overall year-to-date is about flat on all brands. So we're trying to manage that share to a flat number for al three brands. If that happens, then we know we don't have cannibalization of one brand over the other one, Hertz shifting to Dollar Thrifty. But on a year-to-date basis, we feel pretty good that we've been able to achieve a goal of flat share growth. And as the rest of that continues to come in, we'll know more. But yes, we adjust that every single month and adjust our strategies, so we keep that share flat between all three brands. Next question.
Operator
Thank you. Our next question comes from the line of Michael Millman from Millman Research. Please go ahead.
Michael Millman - Analyst
Thank you. You talked a bit about what you're seeing out in the marketplace as you check availability, but broken down between premier and value and discount?
Mark Frissora - Chairman, CEO
I think that when you look in the overall market, there are probably, I don't know, let's just say 15, kind of 20 top leisure markets where there is a deep-value discount brand. In those markets, we see the deep-value brands growing more rapidly than a premium or midsize brand. But as you know, Michael, the overall share for the deep-value segments is around 4%. But in those markets, it could be anywhere from 8% to 12% or 13%. So in those markets, they're obviously growing a little bit more rapidly than the other brands. In other markets that are outside of what we call the really highly sought-after leisure markets, the ones where you have a lot of tour business, as well as a lot of travel by vacationers, everything is pretty much stable. We don't see a whole lot of change there. The only real change we see is maybe the deep-value segment and those core leisure markets where rates end up being a little bit more competitive due to the number of competitors in those markets.
Michael Millman - Analyst
I think I was more aiming towards when you do surveys and looking at fleeting in these different categories in the coming months.
Mark Frissora - Chairman, CEO
I'm not sure I understand your question.
Michael Millman - Analyst
Put another way, it seems like we've had some industry over-fleeting. I was wondering if you're seeing that continue or if you're seeing that improving.
Mark Frissora - Chairman, CEO
Obviously, we've had an over-fleeting situation because we planned for more volume growth. I think that was in Florida, I would say we started the summer in an over-fleeted situation, but we ended the summer and into October under-fleeted. So there seemed to be a significant change in Florida that we saw in terms of the way the demand built. So again, very quick change in the Florida market. We see the Florida market pretty strong right now, and we've fleeted up accordingly. So that's the biggest change, I would say, that I've seen. Northeast has been generally weaker in terms of volume growth we've seen versus the fleet we have there. So we were a little bit over-fleeted in the Northeast. In terms of the rest of the country, pretty much right where it needed to be. So I'd say Northeast and Florida were the biggest fleet challenges that we saw in terms of demand shifts and then being right-fleeted in those markets. Operator?
Operator
Thank you. Our next question comes from the line of Afua Ahwoi from Goldman Sachs. Please go ahead.
Afua Ahwoi - Analyst
Thank you. Two questions for me. First, can you help us reconcile the difference in your Hertz brand volume growth versus your public peers because they're down sort of 3% versus I think they look for up about 3.5% would seem more in line with what you are planning for, so maybe help us bridge that gap. And then on the fleet costs, I was just wondering, the decision to accelerate sort of the excess fleet sales in 4Q, is that different from when you gave the updated guidance in September because at that point, you obviously did not update the fleet costs guidance, so just curious. And if it is an updated view, what factors drove that? Thanks.
Mark Frissora - Chairman, CEO
In terms of competitors, I'm not sure what you're talking about. I guess Avis -- I don't know if we reported the Avis brand only. I don't remember that exactly. But to try to reconcile between Avis and Hertz is like apples to oranges, right? We have a lot different other pieces. Our off-airport piece is growing really rapidly. So overall, on the Hertz brand, I think our actual volume growth was the same overall in the Hertz brand. When you look at Avis brand only at airport, I don't know what their number is. I'm giving you Hertz brand on airport only, so you can't really compare apples and oranges here. And our volume, remember, is to our expectation. Our volume is to our expectation, and our expectation was to have more growth.
And again, I've told the share numbers year-to-date, year-to-date through August, we are pretty much flat on share. We have, on a volume basis, seen a big recovery, which the good news is we're seeing mid-single-digits growth. But we seem to have taken a hit in the government sequester more than our competitors maybe because we have a very high share in commercial business that's associated with government businesses. There are a lot of businesses that serve the government, and we have that corporate business. And we have fairly high share in it, and so there was some impact on that that might have been greater than our competitors. But other than that, it's just hard to speculate given that I don't have an understanding of Avis's numbers only on-airport. I just don't have that understanding, so I hate to comment on it. Your other question had to do with fleet, and I'm not sure if I understood the question. Could you repeat it for me?
Afua Ahwoi - Analyst
Sure. I was saying you indicated that you decided to accelerate some of the sales of excess fleet in the fourth quarter, which obviously drove up your fleet costs number. But in your update in September, is that different from the update you provided in September because obviously, you didn't change the fleet cost guidance then. So I'm just wondering what changed, if anything at all.
Mark Frissora - Chairman, CEO
The only thing that has changed is as we move into each coming month, we have more visibility. I get experience, and so as I get more experience, I feel more confident in giving you numbers on where I think they're going to end up, right? So we moved up the early sale of some of these vehicles in order to make an economic decision. So we look at does it make sense to hold the fleet for a longer period of time and try to drive for volume growth, or does it make sense to sell it. And we make those trade-off decisions every week. So it's a very fluid model that we use to make fleet decisions. So nothing's really changed since September, other than the fact I've got more granularity. I'm able to predict fleet costs better into the quarter than I could in September.
Afua Ahwoi - Analyst
Thank you.
Operator
Thank you. Our next question comes from Adam Jonas with Morgan Stanley. Please go ahead.
Adam Jonas - Analyst
Hi, good morning. Thanks , everybody. Mark, could you describe any changes to your assumptions for the market of used prices or whether it's the Manheim or whether it's the Moody's outlook that you sometimes reference into 2014 that you could say contributed to the revised or the, say, the weaker depreciation outlook for next year?
Mark Frissora - Chairman, CEO
We assume that there's going to be a reduction, obviously, in residual values next year. And we use Black Book as our biggest guidepost, I guess. That's what we use as kind of our anchor for setting those depreciation rates. So again, you've got Black Book just like I do, so we're looking at that and looking at where that's going. And I think there's 2% roughly kind of a deterioration planned in Black Book. And then we look at our vehicles and the way we sell our vehicles by make and model. We're going to lay that against an overall number because there's certain, as you know, make and models that sell at higher prices and others at lower prices. So it's hard for me to generalize because I went through those slides with you on slide 11, for example, you could see all the moving pieces. Those moving pieces allow us to outperform the market or in some cases, you make the wrong decision and you underperform the market, depending on what your fleet rotation is. And it's about the best thing I can tell you.
Adam Jonas - Analyst
That's clear. So it doesn't sounds like the market assumption didn't change underlying. If I can ask a follow-up, Mark, given that you're partially attributing the weakness in the fleet costs outlook to the selling of excess fleet as a big driver short term, does that mean that this impact is onetime in nature and that we could see a return to the $220 or $230 depreciation per month level once we get past this hump of $250, $260 or is $250, $260 kind of the new normal that we launch on when we think about our models beyond 2014? Thanks.
Mark Frissora - Chairman, CEO
Yes, I think it's really difficult for me to answer that question based on what happens to residuals in 2015, also based on the ramp of our car sales network. Our goal is that and I am just going to give you at a broad level. We sell, let's say, on average, 16,000 cars a month, and that's an average month for us. We'd like to get half of those car sales into the retail channel. That's a long-term goal. That may take us a couple of years to execute. When we can get half of our car sales into retail channel, we typically always make money at retail, $1,100 a car to $1,500 a car depending on the market. The other half of those cars that we have to sell at wholesale, if the wholesale market is, in fact, under pressure, normally, you don't take much more than $1,000 to $1,500 car loss. So if I can get the pipe at retail to be as large as the pipe I need to sell at wholesale, I've really mitigated the risk of the residual market. So what we're trying to do, our clear strategy is to build that retail model so that we can get 6,000 to 8,000 cars, I'll put that kind of a range, that we could sell every single month at retail. And we think based on our own modeling and stuff, we can get that accomplished. We're already at 3,000 today, maybe 3,200. So we think we can get to 6,000 to 8,000 over the next, I'll say, 18 months to 2 years. And that would allow us to mitigate the risk of residuals and be more stable, if you will, in our prediction of what car costs are going to be.
Adam Jonas - Analyst
Got it. Thank you, Mark.
Operator
Thank you. Our next question comes from the line of Fred Lowrance with Avondale Partners. Please go ahead.
Fred Lowrance - Analyst
Thank you. Good morning, guys. I wonder if you could explain the accounting thought process, the methodology used when you decided to count the Advantage fleet as a onetime impairment rather than flowing that through your P&L over the next couple of quarters as you sell those cars. And along those lines, if I do the math, impairment divided by the number of cars that you're stuck with, the unit losses on those cars are very similar to the level of losses that Advantage is alleging they're taking on each of their cars that they're selling. So does that not lend support to some of those allegations that maybe the book values you had on your cars were too high to begin with? I'm just wondering if you could address those couple of things.
Jeff Zimmerman - SVP, General Counsel, Secretary
Hi, this is Jeff Zimmerman. As we said in David's scripted remarks, this is a matter that we've been working very carefully with Advantage on for now going on close to a month. And in their public announcement this morning regarding their bankruptcy, they signaled that they intend to commence litigation. And given that, I have instructed our team to take no questions today on the Advantage proposed bankruptcy or along the lines that you're asking. So unfortunately, we can't go there on this call.
Mark Frissora - Chairman, CEO
But on the first part of your question, which not have anything to do with the dispute, the way we took the actual charge just estimated the number of vehicles that they had and what we thought the mark-to-market fair value would be on some of those cars. And the longer the time is before we get the cars, the greater the loss. So if we got the cars in two weeks, the loss would be less than it would be if we got it in two months. And so it's just a straight math calculation. There's nothing disingenuous about it. It is what it is. And so we put in the investor presentation, as well as in our earnings announcement, the fact that it could be in the neighborhood of $50 million to $70 million. And that's just based on what we know the fleet was valued at when they initially got it and where we think the market is today, and that's about it. So the way you were presenting it, we don't have possession of those cars and we don't know when we'll get those. It will be based on the bankruptcy court judge's decision on how we have access to it. Okay.
Operator
Thank you. Our next question comes from the line of Rich Kwas with Wells Fargo Securities. Please go ahead.
Rich Kwas - Analyst
Hi, good morning. Two questions. Mark, on the $250 to $260 next year, you said about two-thirds came from lower residuals and then the disposition of the excess fleet. How's the breakup , if you look at that two-thirds, what's the split between the residual impact and then the excess disposition?
Mark Frissora - Chairman, CEO
Honest, Rich, I haven't broken it down that way, but if I were to hazard a guess, I don't know if it would be half and half, am I positive, maybe two-thirds of it from the losses and the other one-third of it from the weaker residuals. But that's just a wild guess for me. I'd have to get back to you on it, but we didn't break it down in that level of detail yet.
Rich Kwas - Analyst
But it's fair to say there's a piece of that that's not sustainable, correct, in terms of an increase?
Mark Frissora - Chairman, CEO
Right, right, yes. We are, again, doing everything we can to offset that forecast, and we'll continue to do everything we can. And it's based on market assumptions and a rotation schedule that, we think, on car sales, we can achieve. And if we can beat our car sales assumptions on retail, that helps it. If we can get better car deals next year, that helps it. A lot of things can help it, but the reality is those are all on the come and we need to be able to demonstrate improvement to the numbers we're rolling up to right now.
Rich Kwas - Analyst
Okay. And then just a quick follow-up on commercial pricing that was flat. Are you seeing any signs that that could be a positive in 2014? I know those negotiations are annual or they're kind of piecemeal, but what are you seeing in that market right now?
Mark Frissora - Chairman, CEO
I guess it's hard to predict the future. 75% right now of our corporate contracts negotiated have been flat to up so far this year. So that's good news versus where we've been historically. And we're not going after share in terms of trying to drive, if you will, commercial volume. We're trying to just maintain the existing share that we have.
Rich Kwas - Analyst
Okay, thanks.
Mark Frissora - Chairman, CEO
It's heading in the right direction the way we look at it.
Operator
Thank you. Our next question comes from the line of John Healy from Northcoast Research. Please go ahead.
John Healy - Analyst
Mark, I wanted to try to get a little bit more clarification on the guidance for fiscal 2013. And I'm looking at slide 29. It looks like the guidance is the same as on the 26th of September, when you updated things. So with car costs going higher than you originally thought at that time frame, as well as the impact of the government in October, is it likely that we're tracking at the low end of guidance? Is there something that maybe we haven't talked about on the call that maybe upside to where you thought and I'm just trying to understand how all the numbers fit together given those two moving parts.
Mark Frissora - Chairman, CEO
Yes, we gave you a balanced message, and every comment was weighted. So best thing I can tell you is it is what it is. What I gave you is, there's no conservatism. There's no aggression. It's where we see the lay of the land right now.
John Healy - Analyst
All right. And I wanted to ask about from a disposition standpoint. You've got these cars that are coming back to you from recall. You may or may not have the Advantage cars coming to you. What is the absolute number of units you think you need to move by the end of March of next year that need to flush itself out in terms of the market and how does that compare to what you normally sell seasonally?
Mark Frissora - Chairman, CEO
Yes. So I just wanted to make sure on the Advantage units those aren't coming into our fleet for the most part. We'll just sell those market-to-market, and that's what we have. So that's not a fleeting issue for us in the future. I don't want you to think it is, all right? And then the second piece of your question, Scott, you want to answer it?
Scott Sider - Group President
Yes. So I wouldn't worry about that. We have done our rotation in order to right size the fleet, we'll be selling less cars in the first quarter than we did last year. So we feel confident that we can right size the fleet, and that will be putting less pressure on the market because we'll be selling less vehicles on a year-over-year basis.
John Healy - Analyst
In that $250 to $260 guide, is there any material change in your program risk car assumptions for next year?
Scott Sider - Group President
We will have more non-risk cars next year in our fleet, and that will help us, the flexibility in the fleet, puts less pressure on car sales.
John Healy - Analyst
And any thoughts on what that will represent.
Mark Frissora - Chairman, CEO
No. We have an idea, yes, but we're not prepared to talk about that until we finalize our fleet plans moving into the next year.
John Healy - Analyst
Thanks.
Operator
Thank you. Our last question comes from the line of Brian Johnson from Barclays. Please go ahead.
Brian Johnson - Analyst
Good morning. Just a couple of questions around depreciation and impact on 2015. First, can you maybe clarify a bit about the one-third of the year-over-year headwind, I could call it, normalizing depreciation from the benefit of the DTG fleet and why that's rolling off? And then second, what does this all mean for your Investor Day 2015 guidance range that you had put out?
Mark Frissora - Chairman, CEO
Yes, so I don't know what to clarify. I said it about as clearly as I could say it. We have a fair value benefit by combining the Dollar Thrifty fleet with the Hertz fleet, and that's a onetime benefit. It doesn't repeat itself in 2014. So that just becomes a hurdle, if you will, for depreciation, and we built that in. And then in terms of 2015 and what this all does, again, we're not ready for Investor Day. I'll just put it that way. Investor Day, when it comes, we'll be ready and we'll be able to discuss that. So I don't want to give you information that were not fully baked on yet. And when we get there, we'll be clear about the impact of this and other macros on our business model going forward.
Brian Johnson - Analyst
And is the fair value benefit that you essentially bought used cars when you bought DTG, and hence, the monthly run rate depreciation on them would have been lower?
Mark Frissora - Chairman, CEO
Correct.
Brian Johnson - Analyst
Okay. Thanks.
Operator
Thank you. That was our final question. Speakers, please continue.
Mark Frissora - Chairman, CEO
All right. Well, listen ,thank you, everyone, for attending our call. We look forward to talking about the Hertz story as it positively unfolds over the next four months. Thank you.
Operator
Thank you. Ladies and gentlemen, that does conclude your conference for today. We thank you for your participation and for using AT&T Executive TeleConference. You may now disconnect.