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Operator
Good day, everyone.
Welcome to today's Garmin Limited fourth-quarter 2013 earnings call.
As a reminder, today's call is being recorded.
At this time, I'd like to turn the call over to Ms. Kerri Thurston.
Please go ahead, ma'am.
Kerri Thurston - Director, IR
Good morning, everyone.
We'd like to welcome you to Garmin Limited's fourth-quarter 2014 (sic - see press release, "2013") earnings call.
Please note that the earnings press release and the related slides are available on Garmin's Investor Relations site on the internet at www.garmin.com/stock.
An archive of the webcast and a related transcript will be available on our website later today.
This earnings call includes projections and other forward-looking statements regarding Garmin Limited and its business.
Any statements regarding our future financial position, revenues, earnings, market share, product introductions, future demand for our products, and objectives are forward-looking statements.
The forward-looking events and circumstances discussed in this earnings call may not occur, and actual results could differ materially as a result of risk factors affecting Garmin.
Information concerning these risk factors is contained in our Form 10-K that is filed with the Securities and Exchange Commission.
We will be filing our 2013 10-K later today.
Presenting on behalf of Garmin Limited this morning are Cliff Pemble, President and Chief Executive Officer, and Kevin Rauckman, Chief Financial Officer and Treasurer.
At this time, I'll turn the call over to Cliff.
Cliff Pemble - President & CEO
Thank you, Kerri.
Good morning, everyone.
As announced earlier today, Garmin reported strong fourth-quarter revenue and margin performance, which contributed to a 12% increase in pro forma EPS.
Outdoor, fitness, aviation, and marine increased 14% on a combined basis, which largely offset lower revenues in auto/mobile.
These growth segments represented 50% of our revenue in the holiday quarter.
Gross and operating margins improved year over year to 52% and 23%, respectively.
Gross-margin strength was driven by the revenue mix shifting towards our higher-margin segments and a lower amount of revenue deferrals on a year-over-year basis.
Operating income increased 16%, due to stronger gross margins, combined with expense control.
This allowed us to maintain our emphasis on R&D, while keeping overall expenses relatively flat on a year-over-year basis.
As a result, operating income grew in each of our five business segments, and we generated $135 million in free cash flow during the quarter.
We are pleased with our Q4 performance and it gives us a strong foundation to build upon as we begin 2014.
Looking briefly at full-year performance, we achieved record revenue in our growth segments.
However, ongoing declines in the PND category resulted in lower consolidated revenue, as we expected, down 3% for the year.
On a combined basis, our growth segments contributed over $1.3 billion in revenue for the year, or 51% of the total, and generated 67% of our operating income.
Gross and operating margins were stable compared to 2012, resulting in strong profit generation despite pressure in the PND market, and an increased level of R&D spending during the year.
Kevin will further discuss margins in his remarks.
For the full year, we generated $574 million of free cash flow, exceeding our expectations of $525 million.
The cash was primarily used to fund our quarterly dividend and share repurchase program throughout 2013.
So next we'll review each of our business segments, highlighting 2013 performance, the 2014 outlook, and a brief summary of long-term strategic initiatives.
Starting first with outdoor, we reported year-over-year revenue growth of 2%, with growth accelerating in the fourth quarter due to new product introductions.
Wearables, golf products, dog tracking and training, and action cameras contributed to this growth.
The outdoor segment continued to generate strong gross and operating margins in 2013 at 64% and 39%, respectively.
The most significant product introduction in 2013 was the VIRB action camera series, which contributed to stronger growth in the fourth quarter.
Looking at 2014, we expect revenue growth of 10% to 15%, driven by growth in action cameras, golf, and dog tracking and training devices.
Beyond 2014, we will focus on new opportunities in adjacent markets where we can leverage our brand and global distribution.
We will make additional investments in the action-camera market to broaden our product line and drive market share gains.
In addition, we will maintain our focus on utility, content, and innovative form factors to attract both new and repeat customers, while embracing the opportunities to enhance the user experience via connectivity.
In the fitness segment, we reported year-over-year revenue growth of 11%, which outpaced both our expectations and prior-year growth.
We expanded our leadership position in the GPS-enabled fitness category with the introduction of new Edge cycling computers and Forerunner watches.
In addition, we expanded our role in the cycling market with the introduction of the Vector power meter.
The return to double-digit growth in the second half of 2013 gives us confidence that the fitness market remains underpenetrated, and that our products continue to be well positioned from a competitive perspective.
Though we have faced significant competition in recent years, our portfolio of differentiated products has resulted in strong gross and operating margins of 63% and 34%, respectively.
In 2014, we are targeting revenue growth of 10% to 15% in the fitness segment.
A key component of this growth is the recent launch of the vivofit and vivoki activity monitors, which established a new standard for utility and innovation in this emerging product category.
In addition, we plan to further penetrate the cycling and running markets with our recently launched products and others that are yet to come during the year.
Looking beyond 2014, we believe that opportunities within fitness and wellness will continue to expand as global consumers become increasingly health conscious.
We will focus on delivering compelling form factors and innovative products to the market offering a complete solution of device, wireless connectivity, measurement sensors, and a compelling web portal.
We will leverage the redesigned Garmin Connect website to further expand our community of users with enhanced support for a broad range of activities and social networking among participants.
Finally, we'll gain share in the activity monitor market by delivering industry-leading utility and form factors that meet the needs of a diverse set of customers.
Turning next to aviation, we reported year-over-year revenue growth of 16%, as both OEM and aftermarket performed well.
Operating income increased 20% for the year, ahead of revenue growth, as gross margin improved and expenses were in line with sales.
A key achievement in 2013 was the completion of our first Part 25 certifications with Cessna and Bombardier.
In addition, we launched new or enhanced systems with Embraer, Piper, Bell, and AgustaWestland.
In 2014, we are targeting revenue growth of 10% to 15% in the aviation segment.
Stable conditions in the OEM market, combined with a full year of revenue contributions from new platforms, will result in growth for OEM products.
In addition, we anticipate positive signals in the aftermarket will continue in the coming year, and contribute to overall segment growth.
Longer term, our growth initiatives are focused on continued development of our G3000 and G5000 platforms with OEM partners, which is the foundation for long-term market share expansion; identifying aftermarket opportunities, as well as commercial off-the-shelf opportunities within the military and government sector; developing unique technologies that fill gaps in our current product portfolio; and capitalizing on opportunities created by the FAA's transformation of the National Airspace System from a ground-based system of air traffic control to a satellite-based system of air traffic management.
Moving next to the marine segment, we reported year-over-year revenue growth of 7%, with accelerated growth in the second half of the year when we delivered a significant number of new products to the market.
Gross and operating margins declined as we faced competitive pricing pressure, unfavorable product mix, and higher R&D expenses associated with expanding our product portfolio.
Though this reduced segment profitability in the short term, we expect to see revenue growth and improved profitability going forward.
For 2014, we are targeting revenue growth of 10% to 15% in the marine segment, as we anticipate market conditions will improve, and recent product introductions will generate new revenue opportunities.
New product contributions include a full year of our Glass Helm products, as well as contributions from new Chartplotters and Fishfinders, which were introduced late last year and have already been delivered to the market.
In the long term, our objective is to increase our market share in recreational boating, with specific emphasis on fishing and sailing markets.
We plan to grow our OEM position by leveraging our full range of products, including Chartplotters, radar, sonar, autopilots, and audio systems.
Finally, through continued innovation and efficiency, we will deliver new products and improve the operating margin performance of our marine business over the long term.
Looking finally at the auto/mobile segment, revenues declined 13% for the full year, as lower PND revenues were partially offset by growth in OEM and mobile product categories.
According to our estimates, we exited the year with approximately 45% market share on a global basis, and achieved 81% share in the fourth quarter in the US market, representing an all-time-high watermark for Garmin.
Though the industry headwinds were challenging, segment margins remained strong, generating over $188 million of operating income for the year.
A key highlight in 2013 was the announcement of our relationship with Mercedes, providing navigation solutions beginning in some 2014 models, and all models by 2017.
Looking at 2014, we expect PND unit deliveries to decline, in line with 2013 rates, driving revenues down 10% to 15% in the segment.
We will focus on market-share leadership and maximizing profitability in PNDs, while capitalizing on new opportunities such as dash cameras and portable HUD solutions.
We will continue to invest in auto OEM opportunities, leveraging our complete range of capabilities from fully integrated infotainment platforms to navigation-focused software solutions.
Beyond 2014, we will focus on expanding our auto OEM business through additional program wins, delivering the most intuitive and advanced in-vehicle experience, managing the profitability of the PND segment as the market size continues to decline, and capitalizing on niche opportunities in motorcycle, fleet management, over-the-road trucking, and RV.
While no single product can offset the trends in the PND market, we are excited about the numerous incremental opportunities to enhance revenue and profitability in 2014.
With this in mind, we are projecting revenues of $2.6 billion to $2.7 billion, with gross margins increasing to 54% to 55% due to segment mix.
We are projecting operating income between $530 million and $565 million, with operating margins of approximately 21%, as we grow our R&D investment, and manage other expenses in line with revenue and opportunity.
Factoring in an anticipated effective tax rate of 17%, 2014 pro forma earnings per share should fall in the range of $2.50 to $2.60, with free cash flow generation of $550 million to $600 million.
Given our cash flow outlook, we will propose an increase in the dividend at our upcoming annual meeting, and we will participate in share repurchases as market conditions warrant.
We believe these actions will result in strong returns for our shareholders over the long term.
Finally, you'll see in our press release that Kevin has decided to change the intense pace he has managed over many years.
We wish Kevin all the best in the future, but we're going to miss him very much.
Kevin will offer some additional remarks in his transition in a moment.
But I want to take this opportunity to thank you, Kevin, for all you've done for Garmin over the past 15 years.
That concludes my remarks.
Kevin will now walk through our Q4 and full-year financials in more detail.
Kevin, take it away.
Kevin Rauckman - CFO and Treasurer
Thanks, Cliff.
Good morning, everyone.
I'd like to begin by reviewing our financial results, then move to some summary comments on the balance sheet, cash flow, taxes, and finally, 2014 guidance.
We posted revenue of $760 million for the quarter, with pro forma net income of $150 million.
Our pro forma EPS was $0.76 per share, excluding the foreign currency gain.
Our revenue represents a decrease of just 1% year over year.
Gross margin came in at 52%, a 330-basis-point increase from the prior year, driven by segment mix and reduced impact from deferred revenues.
Operating margin was 23%, an increase of 320 basis points from the prior year, with gross margin favorability of 330 basis points offset by an unfavorable operating expense impact of 10 basis points.
Total operating expenses decreased by $2 million in the current quarter, with reduced spending in advertising, partially offset by a $10 million increase in research and development.
Each of the operating expense categories will be discussed in detail on a later slide.
Our pro forma EPS, which is adjusted for the foreign currency gain, was $0.76, representing a 12% increase year over year.
We shipped 4.5 million units during the quarter, which represents an 11% decrease year over year.
Our total Company average selling price was $169 per unit, up 11% from $152 in the fourth quarter of 2012, driven primarily by segment mix and the reduced revenue deferrals.
Looking at full-year results, we posted revenue of $2.6 billion for the year, with pro forma net income of $514 million.
Our pro forma EPS was $2.62 per share, which excludes FX gains and $68 million of our income tax reserve releases during the year.
Our revenue decreased 3% year over year, and our gross margin was 53% -- had a 50-basis-point improvement over the prior year.
Operating income decreased 5% to $574 million compared to $604 million in 2012.
Our operating margin was 22%, down 40 basis points from last year.
The pro forma of $2.62 was down 8% year over year.
Units shipped were down 10%, with 13.9 million units delivered during 2013.
Next, you can see how our fourth-quarter revenue breaks down by segment.
I would just like to briefly highlight the charts on this page, which illustrate the auto/mobile segment representing 50% of our total revenue during Q4 of 2013, as each of the non-auto/mobile segments grew during the quarter.
You can see from our profitability mix by segment that our non-auto/mobile segments delivered 69% of operating income in the quarter; an increase from 66% in Q4 of 2012.
Fitness, aviation, and marine each contributed an increasing proportion of total operating income in Q4, due to revenue growth, and improving or stable operating margins.
I'd like to briefly discuss year-over-year gross margin changes by segment.
Auto/mobile gross margin increased to 40% from 38% in the prior year, primarily due to less deferred high-margin revenues.
Marine and fitness gross margins improved in the current quarter due to product mix shifting towards new products in the quarter.
Our total corporate operating margin improved to 23%, due to the increased gross margin during the period.
Looking briefly at year-to-date metrics, revenue contribution for 2013 shifted toward our growth segments, with aviation, fitness and outdoor each growing in contribution.
A similar shift is occurring in operating income, with 67% of our 2013 operating income coming from our non-auto/mobile segments.
As previously mentioned, Q4 operating expenses decreased by $2 million on a year-over-year basis from $224 million in Q4, to $222 million in Q4 of 2013, while increasing 10 basis points as a percent of sales.
R&D increased $10 million year over year, and this represented a 140-basis-point impact, as R&D increased to 12% of sales.
We continue to invest in innovation, and grow our engineering work force, with a heavy emphasis on aviation, outdoor and fitness.
Our advertising spending decreased $12 million over the year-ago quarter, and decreased 150 basis points as a percent of sales to 5% in Q4 of 2013.
Much of the decrease was related to declining volumes in PND, as well as reduced media spending.
We will continue to scale our advertising expense to match our revenue trends.
SG&A was up $1 million compared to the year-ago quarter, increasing 20 basis points, while holding steady at 12% of sales.
We are working diligently to manage these expenses as our PND market declines.
Next, the balance sheet and cash flow.
We ended the quarter with cash and marketable securities of over $2.8 billion.
Accounts receivable increased sequentially to $565 million, due to holiday sales.
Our accounts receivable accounted for 79 days of sales compared to 81 days of sales in the fourth quarter of 2012.
Our inventory balance decreased to $382 million on a sequential basis at the close of fourth quarter, as we exited the stronger holiday quarter.
Our days of inventory were at 114 days compared to 117 days in the fourth quarter of 2012.
We continue to generate strong free cash flow across our business, as cash from operations was $150 million during Q4.
CapEx was $15 million during the fourth quarter.
Therefore, we generated free cash flow of $135 million during the fourth quarter and our full-year free cash flow was $574 million, coming in ahead of forecast.
We repurchased $31 million of Company stock, and have $241 million still authorized through December of 2014.
A few more items to discuss relative to our Q4 announcement.
Our effective tax rate for Q4 of 2013 was 20% compared to 16.5% in Q4 2012.
The increased rate was primarily driven by an unfavorable change in income mix by a taxing jurisdiction, and reduced tax holidays in Taiwan.
Our full-year pro forma rate, adjusted for the $68 million of reserve releases, was 16.8%.
We expect our full-year rate for 2014 to be approximately 17%, due to the geographic mix of income.
We also announced in our press release this morning that, given our strong free cash flow generation, we plan to seek shareholder approval for an increased dividend beginning with the June 2014 calendar quarter.
The proposal is $0.48 per quarter, or $1.92 annually, an increase from our current $0.45 per quarter.
Cliff has reviewed our 2014 guidance, but I would just further highlight that we have four solid growth segments that we anticipate will represent over 55% of our revenue in 2014.
As highlighted in our guidance, we will continue to invest in 2014 for long-term growth opportunities across the entire business, positioning us well for the future.
Before moving to Q&A, I wanted to briefly address the CFO transition that was also announced this morning.
I've enjoyed being part of the Garmin family for the past 15 years, and I'm very excited about the future success of Garmin.
It's been so rewarding to be part of building such an amazing organization since we went public in the year 2000, yet it's time for me to change pace personally.
I look forward to helping the executive team with the CFO search process and ensuring a smooth transition.
I will also continue to be actively involved in the investor relations activities during the transition.
We'll hopefully be able to see many of you in person over the course of this year.
With that, operator, we now open the line for Q&A.
Operator
(Operator Instructions) Yair Reiner, Oppenheimer.
Yair Reiner - Analyst
Congrats on the good results.
Kevin, congrats to you.
You've done a great job for 15 years.
Kevin Rauckman - CFO and Treasurer
Thanks very much.
Thanks for the well wishes on the quarter.
Yair Reiner - Analyst
So -- I guess looking at two of the products you've highlighted as driving growth this year, VIRB and vivofit, I don't know if you can tell us how much you're estimating that contribution?
If you can't give us a number, maybe you can help us think structurally about how you go about estimating a new product and maybe what you're seeing near-term, in terms of sell-in for those new products over the next couple of quarters?
Kevin Rauckman - CFO and Treasurer
We're not prepared to give specific expectations on each of those products.
I think maybe the better way to put it is we promote VIRB after the vivofit.
These are exciting markets to be in and there are some strong incumbents in both areas.
We hope to gain some reasonable market share.
It is --- I would say in both of those instances, it's a reason for some of the growth that we're planning for both outdoor and fitness segment, but we're not planning to quantify how much that is at this point.
Yair Reiner - Analyst
Okay.
If I look at the midpoint of your revenue guidance 2014, it looks like you should inflect to some top-line growth for the first time in a while.
You're sitting on an awful lot of cash on the balance sheet.
Given the inflection point, is it time to get more aggressive in terms of buybacks and returning some of that or a lot more of that cash to shareholders?
Kevin Rauckman - CFO and Treasurer
Well I think -- to your first point, yes; we do anticipate being slightly up in revenue at the midpoint, like you say.
We've been more aggressive and like I say, we still have $241 million in the outstanding buyback plan and we plan to use our cash to continue to buy back stock based on stock price.
We were always sensitive to the stock price, like many of our shareholders are.
I don't know if I would say we're going to be more aggressive, other than it's a part of our use of cash and we can balance that with the other needs across the business.
Yair Reiner - Analyst
Thank you.
Operator
Charlie Anderson, Dougherty & Company.
Charlie Anderson - Analyst
Congrats, again, on the quarter and guide and also, best wishes for Kevin.
I wondered if we could focus on the aviation gross margins, extremely strong in the quarter; maybe some of the underlying drivers of that?
I know you're moving to maybe more software as a portion of the mix but the sustainability of that, especially as Part 25 starts to layer in.
Detail on that would be great.
Kevin Rauckman - CFO and Treasurer
I think on the mix of gross margin within that business, I think the nice thing is, whether it's an OEM or it's a retrofit business, or even our portable business, it's a part of our aviation segment; we have high margins.
You mentioned software so without a doubt, software is a strong component of our overall suite of avionics that we put into play.
So I think that's going to continue.
We don't -- really changing any time soon.
We've been very stable in our gross margin within the segment.
Charlie Anderson - Analyst
Then also in aviation, how should we think about the leverage in 2014?
Is it somewhat muted by some of these R&D investments you guys are talking about?
Help us understand sort of where you're trending there, as well.
Kevin Rauckman - CFO and Treasurer
As we mentioned, both Cliff and I mentioned, aviation is a significant part of our story in the future and it is a large part of our R&D investment in 2014.
We're expecting that.
I think at a minimum, the operating margin should stay flat, if not increase, depending on how that market develops over 2014.
Charlie Anderson - Analyst
Great.
Thanks so much.
Operator
Simona Jankowski, Goldman Sachs.
Simona Jankowski - Analyst
I just wanted to dig in a little bit more into the outdoor segment guidance.
It seems that the action camera market is a couple of billion dollar market, yet you're not expecting that much of a bump to this year's revenues.
Is that just conservatism as you're still relatively new to the market?
Also, if you can give us some insight into how much of the channel you've developed in terms of either big box retailers for the VIRB or also some of the specialty ski shops and things like that?
Cliff Pemble - President & CEO
Simona, the action camera market, according to our estimates, is probably in the range of $1 billion to $2 billion.
As you know, it's heavily dominated by an entrenched competitor right now who has established and defined the market.
We know we have an uphill battle to gain share and we are admittedly being cautious and conservative in terms of our expectations around the market.
But that said, we feel like we're in this for the long haul.
This is a marathon, not a sprint.
We're willing to be patient and develop our product line and create innovation in the market that customers are wanting.
In terms of the channel, last time we talked, I think we mentioned that the rollout of the VIRB was admittedly conservative because it was late in the season and wasn't able to catch a lot of the retailer resets that occur in the early -- late summer/early fall time period.
We anticipate that things will start to pick up this year and we'll also be ramping up our promotional activities, as well.
Simona Jankowski - Analyst
Great.
Thank you for that.
Then just on the aviation segment, you seem to be assuming some modest deceleration for this year.
Is there anything in particular driving that?
I would have thought that, based on your pipeline of wins, the growth rate there should remain pretty constant, if not accelerate.
Cliff Pemble - President & CEO
I think we probably had higher than our expectations in 2014.
We feel like the aviation market still faces some challenges.
As we mentioned, we expect stability in the OEM market.
We don't expect things to go down.
We do expect our new platforms to contribute and the aftermarket is showing some signs of modest growth.
But, again, we don't want to be over-optimistic about aviation, because it is very sensitive to things like government shutdowns and the economy and the various things that can happen in the course of the year.
Simona Jankowski - Analyst
Sure.
Hopefully, you don't have any more of those.
Last one on the model; can you just remind us the contribution from deferred in the quarter and then what you're embedding in your guidance for 2014?
Kevin Rauckman - CFO and Treasurer
Yes.
The contribution on deferred just for Q4 was actually just about $6 million is all from a sales perspective.
As we go forward, we're going to continue to see more amortizations than deferrals, so this will be, from here on out, a tailwind for us and help us throughout 2014.
If you look at the balance sheet, you can still see that we have quite a bit of deferrals that are sitting there that will be amortized over the next several years and help our EPS as we go forward.
Simona Jankowski - Analyst
So it's kind of a $0.20 to $0.30 contribution to the share would be reasonable range to think about?
Kevin Rauckman - CFO and Treasurer
Somewhere in that range.
Maybe a little bit less than that.
Simona Jankowski - Analyst
Okay.
Terrific.
Thank you very much.
Operator
John Bright, Avondale Partners.
John Bright - Analyst
Good quarter.
Congrats as well, Kevin.
Good luck, sir.
I'll dig into the same questions, a couple of the same questions in outdoor.
Can you talk about some of the underlying assumptions between the 10% to 15% outlook beyond the VIRB products; specifically in the golf and the pet technologies and how you plan to gain market share?
Cliff Pemble - President & CEO
John, as I mentioned in my remarks, we do expect continued growth in the golf market.
That's been a market that has continued to show expansion as we've come out with new products and innovation there.
The dog tracking and training market is an area that we can see additional growth in the coming year and then, of course, the contribution from action cameras.
The other product segments in outdoor tend to be mature and are either stable or in a slight decline type of a mode, according to our assumptions, so there are some offsets going on.
John Bright - Analyst
In aviation, I think in your prepared remarks, you talked about G3000 and G5000 market share opportunities there or upcoming opportunities.
Can you expand upon those?
Cliff Pemble - President & CEO
Yes.
We have delivered, of course, at the end of the year, certifications for Sovereign, M2 and the Lear 70 and 75.
We'll see a full-year contribution there.
In the upcoming year, the Citation X should be moving towards certification so that will also contribute.
John Bright - Analyst
Thank you.
Operator
Mark Sue, RBC Capital Markets.
Mark Sue - Analyst
Kevin, thanks for all the help throughout the years.
If I look at the outdoor fitness market, the investor concern has always been that there's a lot of competitors; it's a market defined by declining ASPs.
If anything, you're gaining share and actually, you're seeing an ASP lift.
Do you think of the business from a unit growth and an ASP point of view, or is it really rather contribution margin and cash flow to the business?
There are so many segmentations of the market.
We're just trying to see which direction you might move into and the underlying financial reasons why.
Kevin Rauckman - CFO and Treasurer
I think we still expect unit growth, clearly, within both of those segments.
ASPs, as you point out are -- really, we don't see much of a price issue at all.
I think we have, maybe in the fitness side, lost a little bit on the very low end of the market, but if you look at our overall ASP, because of the product mix and the new products that we're bringing out, for example, the VIRB, and having a little bit higher price point, that's going to drive not only increased units, but also increased ASPs.
Much of what we would look at on an ASP in those segments should have to do with new product rollouts and the contribution from those products.
Mark Sue - Analyst
Okay.
That's helpful.
Kevin Rauckman - CFO and Treasurer
Did that answer your question?
Mark Sue - Analyst
I think so.
Is there a floor to kind of where -- how low your prices will go for some of your products?
I just think back to the days when we saw a bunch of PNDs in bins at Best Buy.
I'm trying to see if those days are way behind us in terms of how low prices will go for some of the outdoor fitness products.
Cliff Pemble - President & CEO
Mark, you're combining outdoor and fitness, which probably have different dynamics in each one of those markets.
In the outdoor segment, we would anticipate that it's a very mature market, for the most part, with the exception, of course, new emerging opportunities like VIRB action cameras; but we would anticipate stable to increasing ASPs there.
In fitness, the market has trended down in ASP, driven by the introduction of lower end products like our Forerunner 10.
But even with that, we're selling the Forerunner 10 at a premium compared to the market and we have not been in a mode in our business of just competing on price.
We always compete on value performance, innovation, utility, and differentiation.
That's basically our outlook on those two markets.
Mark Sue - Analyst
Helpful.
Kevin, one last thing on marine.
I guess there's a lot of new products that you might need to get out into the marketplace.
On marine, will it require additional R&D or is that mostly behind us, so it's really about getting the products out the door at this stage?
Kevin Rauckman - CFO and Treasurer
Yes, I think we've ramped up our team there over the last year and, as Cliff mentioned, we've made some changes structurally, but we feel like we have a pretty solid marine R&D team right now.
Most of the increase that we would expect in 2014 on the R&D line would actually come from some of the other segments, like aviation, outdoor, and fitness.
Mark Sue - Analyst
All right.
Thank you, gentlemen.
Operator
Andrew Spinola, Wells Fargo.
Andrew Spinola - Analyst
I had a question about the VIRB launch.
I guess I thought you might ramp up advertising spending in support of that launch in Q4.
It didn't seem to happen, from what I saw in the results.
Then your comment about 2014 is that ad spending should sort of move with revenues; I'm assuming aggregate revenue is going to be flattish.
Then your ad spending might be flattish.
What's your thinking around advertising to support that product and the vivofit and what's necessary?
Cliff Pemble - President & CEO
I think as we've mentioned before, we launched the VIRB late in the year and we missed opportunities to be able to catch resets that occur earlier in the year.
We knew that distribution was not optimal and we also had constrained production as we ramped up a totally new category for Garmin, which includes complex optics and new processes that were developed for our Company.
We knew that we had just a limited amount of product and it didn't make a lot of sense to go out too strong in Q4.
That said, as we've mentioned, we plan to increase our activity on a promotion for VIRB in the coming year.
As I mentioned in my remarks, we're going to scale our advertising, based on both revenue and opportunities.
In this case, VIRB is an opportunity and we will be investing to promote that product in the coming year.
Similar things apply for the vivofit.
It's a new category.
We're already shipping the product.
We believe have good retail placement for the product early in the year.
We're excited about that, but we're also going to be increasing our promotion of that as the year goes forward.
Andrew Spinola - Analyst
Makes sense.
Thanks.
Then in auto, I guess that's the one segment where your outlook is maybe better than I was thinking.
If I think about the low end there, the down 10% in auto, I guess TomTom made some comments that maybe they think the PND market's going to continue to decline at the same magnitude, but a little bit better than previously.
What would it take to get you to that 10% with PNDs, new products, OEM?
What are you thinking?
Kevin Rauckman - CFO and Treasurer
I think, without a doubt, the auto/mobile includes mobile/auto OEM revenue, and also PND revenue.
That 10% to 15% actually includes a little bit deeper decline on PND specifically.
But I think, to your point, we've seen a little bit better strength in the European market.
It's declined slower.
We'll just have to see how that shakes out as we go through 2014.
I think we were assuming, at a 10% level, PND would be down maybe closer to 15% on revenue for the year.
Andrew Spinola - Analyst
Got it.
Thank you.
Operator
Paul Coster, JPMorgan.
Paul Coster - Analyst
The impression I get is that the number of products and categories that you're now supporting is increasing.
I wonder if you can talk a little bit about the overall product strategy, maybe excluding aviation and marine, and how you think about your role in these categories.
Are you a pioneer or a fast follower?
But, also, how do you manage this overall portfolio?
What is going to be the sort of strategy for introducing products, refreshing them, and then retiring them?
What I'm trying to get to here is the implications for R&D, and also, what the R&D might lead to in terms of future proliferation of product?
Cliff Pemble - President & CEO
Paul, I think in terms of how we view these various segments, including aviation and marine, is that we're constantly looking for new areas where we can create new product categories, new niches in the market, or new bolt-on adjacent market areas, as we've done in every market segment.
We're not in a mode of trying to trim back or figure out ways that we can cut some of our product lines, because we feel like there's opportunities everywhere across the business.
For R&D, what we will do is we'll continue to invest in developing and finding these niches in adjacent categories, as well as to keep our core product lines fresh, which is important, because it keeps buyers interested in the market and we bring new innovations to those product lines.
Paul Coster - Analyst
The rate of innovation is accelerating in some areas, particularly around health products.
Does this mean that we should expect more releases from you every sort of -- the cycle time is basically reducing?
Cliff Pemble - President & CEO
Yes.
I think recently we've been performing well in terms of our product releases.
As I mentioned in my remarks, we introduced an entire new line, 47 new marine products late last year.
Those have already been delivered to the market.
We introduced our vivofit and vivoki at CES.
That is already shipping.
We believe that, in many areas of our business, we're performing well.
Many of our product releases that we'll have in 2014 have already been delivered to the market in Q1.
That represents more than half of what we anticipate doing in the coming year.
Paul Coster - Analyst
All right.
Thank you.
Operator
Jonathan Ho, William Blair.
Jonathan Ho - Analyst
Congratulations on the strong quarter.
Best wishes to you, Kevin, as well.
I just wanted to start out with your expectations around M&A and what you guys are thinking about, just given your balance sheet position, whether anything's changed in terms of your overall M&A outlook?
Kevin Rauckman - CFO and Treasurer
No real changes to the M&A.
I think, Jonathan, you know us well.
We have been selective in the companies that we've acquired and we've acquired several over the years; actually, dozens over the years.
We're still looking for other opportunities, but we're also not going to be overly aggressive.
The fact of the matter is, we have good flexibility in there and we are always evaluating businesses.
I would still say that the sweet spot for us still remains these smaller to medium-sized businesses that are easier to integrate, as opposed to going out and doing a life-changing type of an acquisition.
It is a part of our strategy and it's one of the four uses of our cash that we intend to capitalize on.
Jonathan Ho - Analyst
Got it.
You guys referenced, a couple of times, challenges around ramping production around VIRB, it being sort of a new product category.
How do you guys feel about your production capacity today?
Do you feel like you have the right processes in place?
Do you have the ability to meet the demand in the marketplace and scale to the level that's needed for some of these mass market broad line retailers?
Cliff Pemble - President & CEO
Yes, Jonathan, we don't have any concern at all about our capacity.
In fact, we've quite a bit of excess capacity that we could ramp up pretty quickly if we need to.
I think our comments around spinning out products especially relates when we have a new technology like VIRB, which introduces things like optics into our production line that we haven't been doing on a significant scale in the past.
It takes some time to do that.
But those issues are basically behind us and we don't have any concern over the capacity and our ability to support retailers.
Jonathan Ho - Analyst
Great.
Thank you.
Operator
(Operator Instructions) Tavis McCourt, Raymond James.
Tavis McCourt - Analyst
Thanks for taking my question.
Kevin, congratulations.
In terms of 2014, two questions on the outlook.
One, given some new products in the categories here, should we be anticipating anything different from a seasonality standpoint than we typically see either in the business in aggregate or in certain product categories?
Then secondly, if I look at the overall operating margins, guided to be down a couple hundred bps year over year, but gross margins up quite nicely, you indicated aviation should be kind of flat to up operating margins, where is the margin decline going to be most pronounced, which segment?
I guess that's it.
Thanks.
Kevin Rauckman - CFO and Treasurer
First of all, Tavis, seasonality, we really don't see much change in the seasonality within our business.
I think business as usual as we go forward with the new products and the continuing products.
From an operating margin standpoint, it is really an investment in primarily in R&D, so as I mentioned, aviation.
We hope that the sales growth rate meets or exceeds the R&D growth rate there from an operating margin standpoint.
The other segments, outdoor, fitness, and even auto/mobile, I think we're still evaluating what that looks like in the future.
But the other areas of R&D growth, as I mentioned, were outdoor and fitness, but that's going to put a little bit of a decline on those segments.
The other thing is product mix.
VIRB, for example, is a lower margin product than our average outdoor growth margin.
There is just going to be some natural product mix that influences the operating margins within segments like outdoor and fitness.
Tavis McCourt - Analyst
If I could ask a follow-up on the auto OEM business, what should our expectations or what are your expectations of full-blown infotainment business at this point?
How long are you willing to support that effort without meaningful progress there versus just making this more of an applications-type business like you have with Mercedes?
Thanks.
Cliff Pemble - President & CEO
Tavis, I think, as we've mentioned in the past, we realize that progress in the auto OEM business takes place at a very slow rate.
We do have some foothold in the infotainment business in some smaller OEMs and aftermarket, but developing bigger opportunities does take time.
We're still working on developing more of those opportunities and we continue to be patient.
We also are managing that investment as best as we can to make sure that it's scaled towards the opportunities that we see.
Tavis McCourt - Analyst
Great.
Thanks, Cliff.
Operator
Ben Bollin, Cleveland Research.
Ben Bollin - Analyst
Kevin, congrats.
Good luck on what lies ahead.
Kevin Rauckman - CFO and Treasurer
Thanks.
Ben Bollin - Analyst
I wanted to -- first, you mentioned margin implications for VIRB.
Could you talk to the margin implications for the vivo products as those come to market?
Could you also talk a little bit about, when you look at VIRB and the vivo products, how do you view your offerings and kind the differentiation versus competitors?
And then a follow-up.
Cliff Pemble - President & CEO
Well, I think, Ben, in terms of margin on the vivo, we would believe that margin structure is very similar to our entry-level fitness watches today.
We don't think that there's any significant change in terms of the margin profile of the product.
As that product, of course, delivers and increases in mix, then it could bring down our fitness margins slightly as it increases its contribution.
Your second question on VIRB, please?
Ben Bollin - Analyst
When you look at VIRB and vivo, those two kind of new market entrants for you, how do you view those offerings as being differentiated versus competitors'?
What are your strongest attributes versus incumbents in those markets?
Cliff Pemble - President & CEO
We believe both of those products are highly differentiated versus competitors.
If you start with the vivo and look at what we brought to the market there, we have an industry-leading battery life of one year and we have a very friendly, readable LCD display.
This product is expandable.
You can add your heart rate later if you increase your level of fitness.
It has intuitive innovative features such as motivational features that allow people to increase their level of fitness over time as they start to see progress.
Finally, the web side of it can be underestimated in terms of the impact there.
We have a very well-developed web presence with Garmin Connect and with the new launch of the updated website.
It's tailored now to all kinds of users from basic entry in the fitness area with vivo to the high-end users on the running watches.
In terms of VIRB, our main differentiation there has been bringing sensor integration and integration with other Garmin products to the market.
We have GPS capabilities with accelerometers and all of that information can be overlaid onto your video, including information from heart rate monitors and our other fitness products and so we offer a level of integration into the market that it previously didn't have.
Ben Bollin - Analyst
Okay.
One other question.
When you look at working capital, do you have any thoughts, longer-term, about where that goes?
Are you comfortable with the level of working capital as it stands today?
Would you like to reduce that level and improve cash flow?
What are your thoughts on working capital?
Kevin Rauckman - CFO and Treasurer
I think we're fairly comfortable with our working capital and management.
There's always some puts and takes, but we can do better on accounts receivable and inventory in particular.
The numbers that we shared from a free cash flow of $550 million to $600 million assumes just modest changes year-over-year in the working capital.
Ben Bollin - Analyst
Thank you.
Operator
Brad Erickson, Pacific Crest Securities.
Brad Erickson - Analyst
Thanks for taking my questions.
Just a couple follow-ups.
First, in terms of the Q4 fitness growth, can you kind of rank order the drivers of growth in that segment between the new watches, Vector, and then Edge and then how we should be thinking about those within the fitness outlook for 2014 along with the vivo products?
Thanks.
Cliff Pemble - President & CEO
Yes, Brad, I think that all the things you mentioned were strong contributors to our Q4 performance.
There was a lot of pent-up demand for the new running watches.
Vector and bike products certainly also contributed to the mix as well.
In terms of 2014, we see those dynamics continuing.
The Forerunner 620 and 220 redefines the high-end running watch market, with the running dynamics features.
We see that product being very popular in the coming year.
We'll have a full year of Vector, as well.
Then, of course, vivofit is all new revenue for us.
Brad Erickson - Analyst
Great.
In terms of the VIRB product so far, you obviously made some comments around intentions to ramp up advertising, et cetera.
Given your, obviously, very strong competitor in that category, from more of a point of sale perspective, can you talk what needs to happen in order to improve demand, which it seems like you've been implying has been a bit soft so far?
Thanks very much.
Cliff Pemble - President & CEO
The point of sale, as you point out, is really critical.
We're working hard to get point of sale presence and improve presence where we have it today.
Many retailers, of course, are looking for our evidence of our promotions, as well.
As we ramp those up starting here in March, they'll start to see more demand driven from the customer side as well.
Brad Erickson - Analyst
Great.
Thanks.
Operator
Jeremy David, Citi.
Jeremy David - Analyst
My first question is about Garmin Connect.
It looks like the growth of miles logged is moderating.
It took about 170 days to get from 3 billion miles to 4 billion miles last year, implying about 6 million miles logged every day.
As of yesterday, 4.57 billion miles were logged, implying just about 4 million miles logged on average every day since Garmin Connect reached 4 billion miles logged in late September 2013.
So deceleration from about 6 million miles logged last summer to about 4 million miles a day now.
Is that seasonality?
Have you seen it before?
Or is this a sign that the user engagement on the Garmin Connect platform is declining and maybe you could tie that up with the changes you're making to that platform?
Thank you.
Cliff Pemble - President & CEO
Jeremy, I think that seasonality, definitely, is something to consider.
It is winter and a very cold one in many parts of the country and I have not been able to get out and run as much as I like.
I would anticipate, as summer and spring come to us, that you'll see an acceleration there.
Jeremy David - Analyst
Okay.
Can you comment on the changes you're making to the platform to make it more social?
Cliff Pemble - President & CEO
Yes.
That's been an ongoing process, where last year we introduced groups and ways for people to be able to share their activities with members of their groups.
This year, we're focusing on things like leader boards and challenges, which will help enhance the ability for people to engage with the site.
Jeremy David - Analyst
Okay.
Thank you.
As a follow-up, you've still --- you've only used $59 million of your $300 million buyback authorization.
I believe it's expiring at the end of this year.
Should we expect to see you complete the buyback by the end of 2014?
Would you consider extending it or would you consider letting it expire unused?
Kevin Rauckman - CFO and Treasurer
Implied in our guidance, we assume that we are going to continue to be in the market consistently, after we get out of the blackout period here in a couple of days.
Of course, it depends on price and how aggressive we will be, but at this point, we plan to be more aggressive as we go through 2014.
Can't say if we're going to use it all up yet, but it's not our intention to let it expire.
Jeremy David - Analyst
Thank you.
Cliff Pemble - President & CEO
All right.
I think that concludes our call for today.
Thanks, everyone, for participating and we'll talk to you next quarter.
Operator
That does conclude today's conference.
We thank everyone again for their participation.