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Operator
Good day, everyone, and welcome to the Guess?
third-quarter fiscal 2012 earnings conference call.
On the call are Paul Marciano, Chief Executive Officer, Michael Prince, Chief Operating Officer, Dennis Secor, Chief Financial Officer, and Russell Bowers, Chief Financial Officer of North America Retail.
During today's call, the Company will be making forward-looking statements, including comments regarding future plans and financial outlook.
The Company's actual results may differ materially from current expectations, based on the risk factors included in the Company's quarterly and annual reports filed with the SEC.
Now, I would like to turn the call over to Paul Marciano.
Paul Marciano - Vice Chairman and CEO
Thank you.
Good afternoon, and thank you for joining us today.
Overall, we are pleased with our performance in the third quarter.
During the quarter, we made good progress on many of our strategic initiatives, while at the same time we continue to focus on execution and manage carefully things that we control.
As we highlighted on our last call, some of the pressures that we saw emerging in global economies have now clearly intensified.
The economic and fiscal crisis that is being played out in Europe affected that region more than what we expected.
That impacted the top line performance in our third-quarter revenue.
We did not meet expectations, but we were able to achieve operating margin that exceeded our expectation for the quarter and delivered earnings of $0.71 per share.
In North America, our focus on brand elevation resulted in a significant improvement of North American retail profitability.
We also continued to diversify our geographic distribution, and expanded our presence in more underpenetrated markets.
As a result, our international business drove more than half of this quarter's top line growth.
Managing our expenses and inventory levels was one of the priorities, and we performed well, driving better product margin and a lower expense rate in the quarter.
I want to start with Europe.
Where we see the biggest challenge in the next 12 months, the economic turmoil and credit crisis has now had a clear impact on our consumer confidence and our business.
Product offering within our stores has not been optimal, given this environment.
We, did however, make progress in several key initiatives designed to support our long-term strategies in that region.
We completed the seamless transition to our new logistic partner, and now have a strong relationship with a world-class provider who can support our $1 billion business that Guess?
has today in Europe.
In our third quarter, we grew our business in key markets like Germany, Russia, Netherlands and Spain.
The brand is resonating well with consumers in these new markets, giving us confidence in the long-term potential of our brand in over and underpenetrated markets in the region.
The growth we are achieving in these new markets was not enough to offset the impact of the weakening economy in southern Europe.
In Italy and France, our largest business in Europe, we posted negative comps for the quarter in our owned retail stores.
While we can not control economic conditions, our brand continued to be strong in Europe and getting stronger.
Our strategy in the future remains straightforward.
To develop and accelerate our penetration in north and eastern Europe, where we are barely present.
In North America retail, we are very happy with our Q3 result, as we continued to focus our effort on elevating our brand and increasing profitability.
We concentrated our full-price selling, lowered the stock level, and reduced our markdown significantly from a year ago.
In fact, our year-over-year markdown improvement was even greater than what it was in the second quarter, in the face of a heavily-promotional environment.
Combined with the successful price increase strategy, we improved our AUR significantly.
It was up over 15% in our US full-price stores.
These enabled us to increase overall segment product margin by 2 full points, despite significant increasing our product costs.
Our focus to manage bottom line is paying off.
In addition to product margin improvement, we also reduced operating expenses, resulting in improved profitability of almost 3 full points, and a 42% increase in operating profit.
That's a great accomplishment in this environment, which also reaffirm our commitment to long-term strategy.
In the third quarter, we continued to expand our retail footprint, opening 10 new stores across multiple concepts.
We plan to open another 13 this quarter, which will result in a year-end store count of 500 stores between US and Canada.
For the holiday season, we remain confident in the direction of our business.
The stores look very strong with improvements in our product and merchandise presentation.
We are gaining momentum in the women apparel business based on the strength of our most recent delivery.
Our stores continue to be clean, and we have reduced our promotion to levels that is consistent with our long-term vision of the brand.
G by GUESS and GUESS by Marciano continued to generate very positive momentum.
In Asia, our business grew 18% in the quarter.
With growth of our businesses in South Korea and greater China posting strong double-digit top line increase.
We continued our store expansion in the third quarter as well, opening 36 new stores, and we now have 400 free-standing stores across Asia.
We're very pleased with the responses we have received from our Chinese customer.
During the quarter we delivered positive comp increase, as we continued expansion for our determination of owned stores opening, as well as licensee stores.
So far this year, we have opened 40 new locations in China, and now operate with 135 total locations in greater China.
In South Korea, our momentum continued as we once again delivered positive comps.
G by GUESS is off to a very good start, and so far we have opened 42 locations in that market.
Now, looking forward, Europe, as I said, just now is our greatest concern, because no one can see what is the outcome will be, and who will do what to restore consumer confidence, which is quite different than in US, where we have one voice, one government, one language during a crisis in fall 2008.
That's clearly not the case in Europe today.
As we move through the holiday season and into 2012, we will manage the short-term carefully, but always with an eye on the future.
We are committed to improving the productivity and expanding our long-term profitability in all markets, including the new ones in India, Brazil, Japan, Vietnam, and others.
We are well-positioned to pursue these opportunities.
We have a strong balance sheet, strong cash flow, and ample access to capital.
Our objective is to deploy our capital to drive growth and deliver high return, as we have done in the last decade, but always with brand protection in mind.
With that, I will pass now to Dennis, who will give you an update on our performance.
Dennis Secor - CFO, PAO, and SVP
Thank you, Paul, and good afternoon.
Net earnings for the third quarter of fiscal 2012 declined 4% to $66 million and diluted earnings per share were $0.71, down 5% compared to last year's third quarter's $0.75 per share.
While net earnings declined, operating profit increased 5%, totaling $97 million, which includes a $3 million favorable currency translation impact.
Operating margin was flat, at 15.1%.
Third-quarter revenue increased 5%, reaching $643 million.
North American retail expansion, Asia growth, and a relatively stronger Euro, where our biggest growth drivers.
These more than offset the negative North American comps, and a modest local currency decline in Europe, reflecting the narrowing of our accessories distribution and economic conditions in that region.
Constant dollar revenue growth was 2%.
Total Company gross profit increased 4% to $277 million, and gross margin declined 20 basis points to 43.2%.
Product margins rose significantly, as lower markdowns in North America, higher retail prices, favorable currencies, and retail mix more than offset the impact of cost inflation.
These were more than offset by a higher occupancy rate, given the global retail expansion and comp declines in both North America and Europe.
SG&A increased 4% to $180 million, including an unfavorable currency translation impact, and our SG&A rate improved 20 basis points to 28.1%.
The increase supported our international store and sales growth and higher advertising spending, and was partially offset by lower performance-based compensation.
Third-quarter other net income was $2 million, which primarily relates to unrealized foreign currency revaluation gains.
Our effective third-quarter tax rate was 32.3%, compared to 29.1% in the prior-year third quarter.
The increase reflects a higher anticipated full-year effective income tax rate, due to the effect of currencies on our projected tax liabilities, and a different distribution of earnings among tax jurisdictions.
Moving to segment performance, in North America retail, third-quarter revenues increased 5% to $266 million.
Same-store sales declined 3.5% in US dollars, and 4.1% in local currency.
Operating income increased 42% to $28 million, and operating margin expanded 280 basis points, to 10.4%.
We expanded gross margins with lower markdowns and selective price increases, which more than offset the effect of product cost inflation and a higher occupancy rate.
We improved our SG&A rate by reducing expenses, despite a larger store base.
In Europe, revenues increased 2%, reaching $221 million.
In local currencies, revenues declined 4%.
Revenues from our owned retail stores increased, as new store growth more than offset the impact of significant traffic declines, and the resulting negative same-store sales.
We ended the quarter with 171 owned retail stores.
Wholesale revenues declined in the quarter, primarily due to lower accessory shipments, mainly jewelry, as we realign our distribution.
Shipment of apparel products increased modestly in the period.
Operating income decreased by 20% to $34 million, declining 26% in local currency.
Operating margin declined 420 basis points to 15.5%, mainly due to lower jewelry shipments.
Excluding that business, operating margins declined only 20 basis points.
Gross margins declined overall, as product margin improvements resulting from a stronger Euro and a higher retail mix were more than offset by a higher occupancy rate.
SG&A expenses increased to support our retail expansion and higher variable selling expenses.
The SG&A rate increased due to the lower jewelry shipments.
In Asia, revenues increased by 18% to $65 million.
In constant dollars, the increase was 15%.
All businesses contributed to this growth, led by South Korea and China, as we continued to expand our distribution in those markets.
Both these markets posted positive comps and double-digit revenue increases.
Operating profit was flat at $8 million, and operating margin declined 240 basis points to 12.7%.
Gross margins improved, due primarily to channel mix, so this is more than offset by higher relative operating expenses to support more stores and our planned infrastructure investments.
In North America wholesale, revenues increased 2% to $57 million.
Operating profit declined by 4% to $16 million, and operating margin declined 180 basis points to 27.9%, reflecting the impact of higher product costs.
In our licensing segment, revenues increased 3% to $34 million, and operating profit was flat at $31 million.
We ended the quarter with cash and equivalents of $427 million.
Operating cash flows for the first nine months of fiscal 2012 were $150 million, up 12% from the prior-year period.
Accounts receivable increased 1% over last year to $377 million, and were flat in constant dollars.
Overall, DSOs were slightly higher compared to last year.
At the end of the quarter, about 51% of our receivables were supported by insurance coverage, bank guarantees, and letters of credit.
Quarter-end inventory increased 11% to $385 million, and finished goods units increased 9%.
Inventories in Europe are higher than planned, given the change in demand.
Inventory turns in US and Canada have improved and levels in Asia are generally aligned with our sales growth.
During the quarter, we invested $30 million in net capital expenditures, mainly to support retail store expansion and remodel.
We're now planning full-year CapEx to be around $130 million.
So now, Michael will give an overview of our recent business trends and provide our outlook for the fourth quarter and an update for the full fiscal year.
Michael?
Michael Prince - COO
Thank you, Dennis.
Starting in North America retail, for the fourth quarter, our strategy remains consistent with how we've been operating for most of this year.
Traffic continues to be soft, and we're not anticipating significant improvements.
Based on this, together with our current sales trend, we expect comps to be down in the low single digits for the fourth quarter.
That would result in a full-year comp decline in the low single digits.
Based on our larger store base, our comp assumptions would result in fourth-quarter revenue increase in the low to mid single digits, and a mid single-digit increase for the full year.
In Europe, we assume that macroeconomic conditions continue to remain uncertain and volatile.
Based on this, we are planning that fourth-quarter traffic and comps will continue to trend negative.
In our wholesale business, reorders for our fall-winter 2011 collection were not as strong as we had anticipated and our final spring-summer 2012 orders are in the low single digits.
Based on this, we are planning fourth-quarter revenues in our European business to grow in the low single digits in local currency, and increase slightly in US dollars, assuming a modestly weaker Euro.
This would result in full-year local currency revenue growth in mid single digits and US dollar revenue growth of over 10%.
In Asia, we expect our growth to continue to be fueled by new door expansion and positive comps in both South Korea and China.
For the fourth quarter, we expect revenues to increase from the low to mid-20% range, which would result in full-year revenue growth in the low to mid-20% range.
In our North America wholesale business, we are expecting fourth-quarter revenues will be roughly flat to slightly down.
This would result in full-year revenue growth in the low single digits.
The backlog is currently down in the mid single digits.
In licensing, we expect fourth quarter royalties to decrease in the mid single digits, which would result in full-year revenue growth in the mid single digits.
Now, turning to gross margins, for the fourth quarter, we expect improved product margins.
Even considering last year's fourth-quarter $7 million favorable loyalty breakage adjustment, this results in lower anticipated markdowns and currency benefits.
We expect this will be more than offset by a higher occupancy rate, given our expectations for negative comps and the overall retail mix, resulting in a modest decline in gross margin.
For the fourth quarter, we expect to operate with a higher SG&A rate compared to last year's fourth quarter.
With respect to taxes, we are now planning our full-year adjusted effective tax rate at 31.3%, which excludes the impact of the second-quarter settlement charge.
Among other factors, this rate could be further impacted by currency fluctuations and distribution of earnings among jurisdictions.
With respect to currencies, given our currency assumptions, we are expecting a net mark-to-market gain in the fourth quarter.
Considering all these factors for the fourth quarter, we expect revenues in the range between $780 million and $795 million.
We are planning an operating margin between 17.5% and 18.5%, and for EPS in the range of $1.03 and $1.09 per share.
For the full year, we now expect revenues to range between $2.7 billion and $2.71 billion, adjusted operating margin in the mid to high 15% range, we now expect full-year adjusted EPS in the range between $3.04 and $3.10 per share.
Including the second-quarter settlement charge, full-year GAAP operating margin would be around 15% and full-year GAAP EPS would be in the range between $2.85 per share and $2.91 per share.
Finally, we are not providing specific guidance for next year at this time, given economic conditions.
We do not expect current earnings head winds to subside until at least the second half of next year, when we anniversary the product cost increases and the European weakness that are impacting our business.
In addition, at its current rate, the Euro, which has benefited operating earnings for most of the current fiscal year, will become a head wind against operating earnings as we move into next year.
With that, I will conclude the Company's remarks and open the call up to your questions.
Before doing so, let me remind everyone to please limit themselves to one single-part question.
If time permits, we will allow people to ask a follow-up question.
Operator?
Operator
(Operator Instructions).
Your first question comes from the line of Jeff Klinefelter with Piper Jaffray.
Please proceed.
Jeffrey Klinefelter - Analyst
First, to clarify, Dennis, on the Asian operating margins, a lot of investment going in this quarter, which delevered what was, I think, a fairly strong gross margin.
Could you just comment on where you see that investment cycle going, how long it's going to last, when we start to see leverage in the Asian model?
And then just on Europe, since this is a topic of considerable discussion, could you provide a little bit more color on the trends?
You said you comped negatively, at least in Italy and France during the quarter.
How much negative?
What was the sequential change?
And then you also said wholesale, I think, was still slightly positive in the backlog.
Could you just clarify that as well?
Thank you.
Dennis Secor - CFO, PAO, and SVP
Yes, so first, with the Asian margins, we planned going into this year that we would be investing in infrastructure to build the muscle, if you will, to drive our growth.
It's been playing out essentially exactly as we planned.
The SG&A rate is up, because we have been expanding that business.
So we have, for the full year, we've expected that we will see some margin compression as we build that.
As to when it turns, I mean, we're finishing our plans now.
So it's probably a little premature for us to share when we see the margin expansion opportunities, but I can certainly tell you on a long-term basis, we see that the Asian business is one that can certainly be accretive to the operating margins from where we now are.
The second question, the comp trends in Europe.
Overall, the business trended down on a comp basis.
It was -- if you look at the southern parts of Europe, they were more negative.
Italy was slightly weaker than the entire business, as was France.
We did have some positive results in some of our newer markets.
The Netherlands is an example where we delivered positive comps.
And then lastly, we talked about the backlog.
The spring-summer 2012 order book, we had anticipated that would be in the mid single digits.
It did grow.
It didn't quite grow to the level that we had anticipated.
Overall spring-summer orders, when we closed the market, were up in the low single digits.
Jeffrey Klinefelter - Analyst
Thank you, Dennis.
What was the sequential change in comp from Q2 to Q3 in Europe?
Dennis Secor - CFO, PAO, and SVP
We didn't specifically disclose the numbers.
It was in the low single digits, negative in the second quarter.
And it was in the very low double digits in the third quarter.
Jeffrey Klinefelter - Analyst
Thank you.
Operator
Your next question comes from the line of Christine Chen with Needham & Company.
Please proceed.
Christine Chen - Analyst
Thank you.
I was wondering if you could share some more detail about the North American business.
Wondering how trends progressed throughout the quarter, traffic I know you mentioned continued to be a challenge.
I assume conversion is probably up.
And then wondering about the difference in performance between the concepts and across geographies.
Wondering, just strategically, I love that you have been less promotional.
It's a difficult environment, but do you worry about losing market share as a result?
Thank you.
Russell Bowers - Retail Chief Financial Officer
Yes, okay.
First, the trend during the quarter was very consistent throughout each of the months and really that continued into November.
The year-over-year markdown improvements, which was also a big focus for us, that was also consistent throughout the quarter.
Regionally, the west and the southeast of the US were our best-performing regions.
Canada was the most difficult market, though we are encouraged, we've got a little bit of an improvement there in November.
Our traffic was soft and it was a little bit softer for us in the third quarter than it was in the second quarter.
Our conversion rate was down a little bit as well.
And we expected that, because the markdown customer is someone that is very easy to convert.
So really, we made up with it, with a very strong AUR result, which was our big focus.
Second, on how to compete with the promotional customer out there, we're in Q4 right now.
And Q4 is always the most heavily-promotional quarter.
And we have a lot of markdowns in our stores, and we'll certainly run promotions.
But for us, it's going to be less than it was last year and it's going to be more brand appropriate for us.
Our goal is to compete for the full-price customer and we feel that customer's much more loyal and that customer's much more profitable.
And we think that our inventory position really helps give us the luxury to not be overly promotional.
Christine Chen - Analyst
And then performance across concepts?
Russell Bowers - Retail Chief Financial Officer
G by GUESS on a comp basis was the best-performing concept.
They were up in the high single digits, so we've really got a lot of momentum there, and we think we're building the customer base there.
And the most -- the softest comps was within Guess, but that's where we focused the biggest margin improvement.
Paul Marciano - Vice Chairman and CEO
And Christine, if I could add, this is Paul, when you mentioned, because we intentionally decided to really focus on a clean product and clean market and all of that, you raised some concern about losing market share.
It is a possibility maybe, but it's a conscious decision that we made, that we cannot and we would not continue to go in that direction.
If you take last week's business, for the Thanksgiving week, our regular price went up like over 80%, regular-priced product sales in our stores.
So clearly, we want the message out that we will not and we will discontinue completely these issues of marking down, promotion, marking down, promotion, which is an endless game.
We can't.
And that's what we did, and if it's painful in the short term, it is, but we do what we have to do for the brand, and we continue to do what we do for the brand.
We never change our message for many years.
The crisis of 2008 gave the wrong signal at the time, which was November-December of 2008, and then almost that become the norm in 2009 and we said this is not right.
And we have corrected that, and we see, visit any of the stores, and you will see the results is better than any speech, and you'll just see for yourself what it is.
Christine Chen - Analyst
Yes, your stores are much less promotional.
Thank you, and good luck for the holidays.
Operator
Your next question comes from the line of Randy Konik with Jefferies.
Please proceed.
Sura Jowalka - Analyst
Hey, guys.
This is [Sura Jowalka] filling in for Randy.
I just wanted to ask about the product categories in North America.
Are you seeing any price assistance within the different categories at all?
So how is men's doing versus women's?
Russell Bowers - Retail Chief Financial Officer
First, to talk about the price increases.
Everything that we've seen indicates that our sales sensitivity is coming from having less marked down product.
It's not coming from the initial price.
We know this because, number one, we see that our regular price sales are up.
Second, we haven't been forced to run deeper markdowns because we came in with a higher price initially.
And third, really, our higher-ticket items in our stores, such as the outerwear, such as the premium basic denim, and the dresses, are really outperforming everything else.
Men's versus women's, women's really started to gain a lot of traction in the back half of the quarter, beginning in October.
And that's continued through November.
So right now, women's apparel's the best performing department within our full-price stores.
Sura Jowalka - Analyst
Great, thank you.
Operator
Your next question comes from the line of Helena Tse with Bank of America-Merrill Lynch.
Please proceed.
Helena Tse - Analyst
Just wanted to follow up a little bit more about Europe.
Can you talk about the inventory levels in Europe at your owned stores, as well as any visibility you might have in terms of inventory levels in your franchise partners?
And then, related to franchise partners in Europe, can you talk about the status or basically the health of those businesses?
And lastly, just sort of given all the macro conditions in Europe, how, if any, would this sort of change the pace of new store openings, both in direct and non-direct stores go forth?
Thanks.
Dennis Secor - CFO, PAO, and SVP
Okay.
I'll try to remember all of that.
First of all, just with respect to the inventory position, overall as a Company, we're up 11%.
Roughly half of that growth is in Europe.
And that inventory's there to support new stores, as well as a wholesale business.
We have -- with some change in demand that we saw in the quarter, we have a little more inventory in wholesale than we had planned, but the model is designed for that.
We've got outlets that when the season's over, we take the product that is left over and we put it into the outlets in the following year, and whatever gap we need, we fill them with special production.
So we feel good about our inventory position in Europe that's ours.
With respect to franchise partners, we don't have visibility over that.
Perhaps one of the best indicators we have of the health of what's going on in the wholesale channel, including our partners is our receivables, and our receivables, as you heard, were basically flat.
They are up very slight in terms of DSO.
So that's probably a reasonably good proxy for the health of our partners.
And then I'm sorry, the last question?
Helena Tse - Analyst
On whether through the conditions in Europe may change through the pace at how you're thinking about opening new stores for direct, and non-direct stores going forward?
Paul Marciano - Vice Chairman and CEO
This is Paul.
To complete what Dennis was saying about the health of partners, many involving that in Europe, if you take it as a picture, for example, Spain it's almost all our stores, UK, it's almost all of our stores directly.
Portugal, we see the joint venture that we want to have, whether or partner franchisee or who wants to become also a joint venture with us, we will do that.
And then we have existing franchisees where we have had for many, many years, and continue to plan expansions, especially being in France or being in Italy, who had the healthy and strong relation with us for at least like seven, eight, nine years now.
So eastern Europe, this is where I mentioned the beginning of the call, that we have a lot of opportunities there.
I'm going back again Sunday.
This Sunday, I will be back there.
I was there three weeks ago.
Is that Poland, Russia, Turkey, all that, there's so much work to do for us there, and definitely the demand is getting stronger and stronger off all of part of Europe.
So now you talk about the distinction between direct and franchisee.
We will continue to open, of course, direct stores in Europe and the percentage might be, I would say maybe 30%, 35% direct and 60%, 65% on franchisee, on the free-standing stores.
Helena Tse - Analyst
Great.
Thank you so much.
Operator
Your next question comes from the line of Dana Telsey with Telsey Advisory Group.
Please proceed.
Dana Telsey - Analyst
As you think about the consumer in Europe, the consumer in the US, obviously they each have their different stresses.
What are you seeing in terms of the differences in spend, both men versus women, and how are you thinking about managing inventory and margins for each?
Thank you.
Paul Marciano - Vice Chairman and CEO
I think that as a distinction, you have, which if you are familiar with Europe, it's one of the first times I ever see such a turnaround of the consumer.
The summer finished, and we had a different consumer in September, who became so cautious of shopping.
And I've never seen that for 20 years.
I mean, especially in Italy, where the shopping has been basically the best past-time of everybody there.
Because I think, for the first time Italy, it's concern for its own future.
So if you look at the US consumer, somehow somewhere, the confidence has been coming back slowly, but steady.
And we can see that at the level of the street, at the level of the mall, at the level of the price resistance, just now Russ was mentioning, that whatever expensive product we have in the store, being outerwear or the dress or the denim, and priced at $150, $200, $250 on outerwear, we have no price resistance.
That is right now, I think you can see the difference here.
And if you look at the inventory level, of course we are adjusting now to inventory level in Europe, in a view of what we're seeing developing in France and Italy.
That would be, we hope, offset by the demand we have in north Europe and Germany, where we are increasing very strong business in Germany, and we just got a new country manager starting this week, and we think that we will be fine with that, about the level of inventory and margin.
I will let Dennis address to the margin.
Michael Prince - COO
Just on inventory, Dana, this is Michael.
As Russ mentioned earlier, we're lean on inventory in North America, which puts us in a really good position going into holiday, and post holiday.
And then when you think about Europe, as Dennis mentioned, with the sales trends where they are, we're going to have some excess inventory.
But we've got the model set up so that our outlet channel can easily absorb any excess inventory, which is good for the brand and also at a very profitable margin.
So we feel good about where our inventory position is, even though there could be some excess based on Europe.
Dana Telsey - Analyst
Thank you.
Operator
Your next question comes from the line of Jeff Black with CitiGroup.
Please proceed.
Jeff Black - Analyst
Hey, thanks.
Could you talk a little bit more about the accessories and jewelry impact in the quarter, whether we see that going forward, and any plans to, as you described, last quarter, get a little bit smaller in various countries as this crisis kind of unfolds?
Thanks.
Paul Marciano - Vice Chairman and CEO
Yes, this is Paul again.
About the jewelry, I think that -- I mentioned extensively, that subject last quarter, and this quarter the same is, again, we go back to two countries, which is Italy and France, and this is where we saw the most contraction, but also on intentional ways to reduce the number of doors we have in these two countries.
So I think these past two quarters, Q2 and Q3, all that shock has been absorbed, and I think now we are expanding hours just in China last week, with a group of jewelry in Beijing and presenting the line to all our partners in Southeast Asia and Korea and China, and which that territory has not been really exploited yet.
So we think that in the next 12 to 18 months, this business is turning around and continues to expand.
That's the way we would look at it.
But we were over distribution in France and Italy and completely under in distribution in Asia, which we did have to ask again just last week in Asia.
Dennis Secor - CFO, PAO, and SVP
Just to expand on Paul's comments, in terms of modeling, the strong quarter, like we said, the biggest quarter for sales is the third, which is why we saw, anticipated and did experience the largest impact.
The first quarter is also fairly strong.
So you'll see headwinds on this, but not as severe as the quarter we just completed, until we anniversary that.
But just the other thing to really think about, the jewelry business is,, it's been a great acquisition for us.
If you look at the profitability of this business since we brought it into our model, we have probably increased that about 5-fold from a license business.
So it's a strong driver, has been a strong driver of margin expansion.
Jeff Black - Analyst
Great.
Thanks for the clarity.
Good luck.
Operator
Your next question comes from the line of Diana Katz with Lazard Capital Markets.
Please proceed.
Diana Katz - Analyst
Not to talk too much on it, but for the European regions, where you are seeing growth in your less-penetrated markets, maybe you can quantify the growth rates there.
Was it mid to single digit as last quarter?
And then I believe you said Spain delivered growth in the quarter.
Are those your own stores.
Was that surprising?
Dennis Secor - CFO, PAO, and SVP
Spain as a market grew.
The comps were roughly flat.
I think the comps were slightly down, but certainly Spain as a market grew.
But Germany has been a very strong, growing market for us all year, as has the -- well, Spain has been up, Germany, Belgium, the -- I'm just looking for some numbers here.
Germany was positive as well.
So Poland's been a strong market, Czech Republic's been a strong market, Turkey as well.
Diana Katz - Analyst
Okay.
Overall, were they like mid single-digit growers?
Dennis Secor - CFO, PAO, and SVP
It really varies among all the markets.
I mean, some of them are very, relatively small, so the increase is much stronger than that.
Diana Katz - Analyst
Okay, and then for our model, what should we estimate for the net mark-to-market gain in 4Q?
Dennis Secor - CFO, PAO, and SVP
We didn't specifically quantify it, but with our assumption of the Euro being weaker, relatively weaker and it opened much stronger, you would expect a gain, but we didn't specifically quantify it.
Diana Katz - Analyst
Okay.
And then just Asia, it grew very nicely at 18%.
I think the initial guidance was for mid to high 20% growth rate.
I guess, did anything transpire there versus original guidance, maybe any sort of shift?
Dennis Secor - CFO, PAO, and SVP
There wasn't a shift, but one area I would call out is our outerwear sales were impacted by weather that was much warmer than we had anticipated.
So it was very difficult, very difficult to sell outerwear when the climate is warm.
So that was the biggest driver.
That's in South Korea.
Diana Katz - Analyst
Okay, and then just my last question, was your Black Friday and your Black Friday weekend results in your North American stores in line with what you were seeing for November?
Russell Bowers - Retail Chief Financial Officer
Yes, yes, we were happy with Black Friday.
It was consistent with November in the third quarter.
The comps were down slightly, but number one, our promotional offering was cut back significantly from what it was a year ago, so we expected that.
We had improved profitability.
Our comp store gross profit was up.
The product margin, in fact, it was better than any Black Friday we've had over the last six years.
So it was very strong.
And, again, our regular price selling was up and our AUR, for example, in full price was up over 25%.
Diana Katz - Analyst
Thank you very much.
Good luck.
Operator
(Operator Instructions).
Your next question is from the line of Margaret Whitfield with Sterne Agee.
Margaret Whitfield - Analyst
Good afternoon.
Paul, you mentioned a number of countries.
India, Brazil, Vietnam.
If you could discuss when you might be penetrating these countries?
And also, I would appreciate an update on the sourcing outlook for Q4 and next spring into fall.
Paul Marciano - Vice Chairman and CEO
Michael will have--
Michael Prince - COO
Margaret, I'll start with the sourcing side.
Our sourcing, where we talked costs, have been consistent throughout Q3 and Q4 and we'll see some costing head winds still in the first half of next year, but as cotton prices continue to drop, there could be some opportunities in the back half of the year.
One thing that could impact is obviously market volatility, as well as the Euro, depending on how it goes.
If it strengthens, if it weakens, it could work against us.
But we could see some opportunity in the back half of the year.
But the first half, we think we'll still have challenges on the costing side.
But the good thing, with the cotton prices where they're at, we're reworking the supply chain, negotiating where we can, and trying to add value.
Paul Marciano - Vice Chairman and CEO
Margaret, I was about to mention the new territories, I will start with India.
India, we have currently 18 free-standing stores.
We should reach the 50 stores in maybe two years maximum, maximum.
Then just last week in Korea, I just last week signed an agreement to open GUESS Kids and Baby GUESS Kids franchisee partner.
We have a group with extensive presence in Korea and greater China.
And that's for the Kids.
Brazil, we are now on the last stage of the candidates that we are looking at.
We have been looking at that for now over a year and it has been a little bit long for us.
But because of a past bad experience, as I mentioned on Q2 many, many years ago, we are much more cautious.
This time around to make sure that we go in a business with the right partner.
And Japan, our strategy is very simple.
We had a licensee for many years until 2007, and we intend to do what we did in South Korea which has been very successful for us.
It means to have our own team in Japan established first, and to exactly duplicate what was done in South Korea.
It means like operate directly at a level of retail operation and wholesale.
So we are putting in place now, as we speak, we're putting in place the team in the next six to nine months in Japan only.
Vietnam, we are open already.
Small, but I think Vietnam is an important market.
We've become an important market, like any other small country like that, like Portugal or Belgium or -- it's a small country, but there is good potential there.
And Mexico, we continued to grow, we have a joint venture after six years, Mexico has been doing very, very well.
In fact, we are kind of surprised that they are not as effective as the rest of North America, compared to Canada or things like that, Mexico has been continuing to grow.
So that's it.
Michael Prince - COO
And Margaret, this is Michael.
Just one thing on the cost increases.
I just want to make sure that everyone understands that also through price increases and through improved markdowns, we're going to be able to mitigate most of those cost increases, just like we've done through the back half of this year.
Margaret Whitfield - Analyst
In terms of the environment, what are your thoughts on store expansion in Europe next year and any thoughts in taking G by GUESS into different markets?
Paul Marciano - Vice Chairman and CEO
Store expansion about Europe, I would say conservatively, that we should open between 40 to 50 stores, and I want to be conservative on that, between direct and franchisee, I mean licensee.
About G by GUESS, G by GUESS, as I mentioned, we opened in a few countries.
One is South Africa and we are doing very well there.
Two is South Korea, I was there.
Three is the Philippines we opened a few stores in the Philippines where Guess?
has been over 20 years now.
And we don't plan to expand the G by GUESS store rapidly.
We want to move to certain markets who are precisely ready for that.
For example, if you tell me are you going to do that in China?
The answer is no now.
Anything in Europe, the answer is no.
And even in Canada, I think we have not even started there because we continue to expand in US and we plan to open between 15 and 18 stores next year, new G by GUESS stores, just in US.
Margaret Whitfield - Analyst
Thank you very much.
Operator
Your next question comes from the line of John Kiernan with Cowen.
Please proceed.
John Kiernan - Analyst
Wanted to quickly focus in on the Q4 licensing guidance, for a decline there, that's kind of a break in trend.
Can you talk about what's driving that, and is that expected to continue into next year?
Dennis Secor - CFO, PAO, and SVP
Well, on the -- it is the business that we have the least direct visibility over.
We get forecasts from all of our licensees, and I guess, remember, they are also selling on a worldwide basis, and they are selling into some markets that are being impacted by what's going on, particularly in Europe.
So it's not, it's not a tremendous surprise that their businesses would be impacted, and they might see some head winds as well.
John Kiernan - Analyst
Okay.
And then if I heard you correctly earlier in the call, the European operating margin was only down 20 basis points ex-jewelry?
Dennis Secor - CFO, PAO, and SVP
That's correct.
John Kiernan - Analyst
And we can still expect about 300 to 400 basis points op margin effect probably until you lap it next year in Q3?
Dennis Secor - CFO, PAO, and SVP
No, because it's really impactful in the third quarter.
John Kiernan - Analyst
Okay.
Dennis Secor - CFO, PAO, and SVP
It's a very profitable business, as I alluded to earlier.
So that's why you see such a dramatic impact in the past quarter.
John Kiernan - Analyst
Okay, and then the capital structure, even in a difficult environment this year, I still think, at least in my model, I see you guys doing about over $200 million in free cash flow.
It's almost a 10% yield on your market cap.
How do you view share buybacks, you paid a special dividend last year.
How do you -- are you thinking -- how do you think in terms of returning some of these free cash flow to shareholders going forward?
Paul Marciano - Vice Chairman and CEO
Well, John, I think you can see that definitely it's -- at that price, it's of course very, very attractive, but the Board has approved to buy up to $250 million of shares and clearly, I mean, the market has been reacting the way it reacts, and if it's a major opportunity, you will see normally some management decision on that.
But we have clearance from the Board.
We have the cash.
And as you say, it looks to anybody very attractive.
Michael Prince - COO
Yes, and we're going to also continue to invest in the business as we always do, and in the press release, we announced another quarterly dividend of $0.20, so we're going to continue to return value back to the shareholders that way.
John Kiernan - Analyst
And Dennis, is there a buffer in terms of how much cash you would want on the balance sheet before you got aggressive in terms of share buyback, or another special dividend, is there a certain amount of cash you would want?
Dennis Secor - CFO, PAO, and SVP
We certainly, we certainly do look at a minimum level of cash that we would want to have both here and in all markets, so when we do our modeling and our cash flows, we certainly consider what level of cash we want to hold.
We do have a $200 million credit facility that we put in place, so we do have good access to capital.
John Kiernan - Analyst
Thanks.
Good luck.
Operator
At this time, there are no more questions in queue.
I'll turn the call back over to Paul Marciano for closing remarks.
Paul Marciano - Vice Chairman and CEO
Thank you, everyone.
And thank you, again, to our participants.
A week from tomorrow, Europe will make a decision about the Euro zone and we are all, from every analyst and every writer, every news channel talking about that, what will happen, and nobody knows, so I think a week from now we have a better picture how to be prepared about what's happened to this huge market for us, but for everybody, and the consequence it will have.
And then, besides that, again, I would not repeat it now, that brand integrity has driven Guess?
since day one when we started in December 15, 1981, it will be 30 years, two weeks from now.
It still does, and hope it will always, into the next decade.
So we try to keep the same discipline, we try to execute always the best we've -- our team around the world, which I want to thank again before the holidays, and I want to wish a happy and healthy holiday to everyone and looking forward, I will speak to you in March 2012.
Thank you very much.
Thank you.
Operator
Ladies and gentlemen, that concludes today's presentation.
All parties may now disconnect.
Good day.