簡柏特公佈 2024 年第二季財務業績強勁,營收超乎預期,營運收入創歷史新高。該公司專注於合作夥伴關係、數據技術人工智慧解決方案,並透過先進技術推動長期成長。他們增加了新客戶,預訂了大筆交易,並提高了全年收入和每股收益預期。
簡柏特的產品線很強大,重點是透過基於結果的交易和合作夥伴關係來提高其整體目標市場和收入。他們正在投資創新,尤其是 GenAI,並不斷改善銷售激勵措施和為客戶提供的產品。
總體而言,簡柏特致力於透過先進技術和執行力推動永續成長並為客戶創造價值。
使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good day, ladies and gentlemen,. Welcome to the 2024 second quarter Genpact Limited earnings conference call. My name is Michelle, and I will be your conference moderator for today. (Operator Instructions) As a reminder, this call is being recorded for replay purposes. The replay of this call will be archived and made available on the IR section of Genpact's website.
I would now like to turn the call over to Krista Bessinger, Head of Investor Relations at Genpact. Please proceed.
Krista Bessinger - Head of Investor Realtions
Thank you, Michelle. Good afternoon, everyone, and welcome to Genpact's Q2 2024 earnings conference call. We hope you had a chance to read our earnings press release, which was posted on the Investor Relations section of our website, genpact.com.
And today we have with us BK Kalra, President and CEO; and Mike Weiner, Chief Financial Officer. BK will start with a high-level overview of the quarter, and then Mike will cover our financial performance in greater detail before we take your questions.
Please also note that during this call, we will make forward-looking statements, including statements about our business outlook, strategies and long-term goals. These comments are based on our plans, predictions and expectations as of today, which may change over time. Actual results could differ materially due to a number of important risks and uncertainties, including the risk factors in our 10-K and 10-Q filings with the SEC.
Also during this call, we will discuss certain non-GAAP financial measures. We have reconciled those to the most directly comparable GAAP financial measures in our earnings press release. These non-GAAP measures are not intended to be a substitute for our GAAP results. And finally, this call in its entirety is being webcast from our Investor Relations website and an audio replay and transcript will be available on our website in a few hours.
And with that, I'd like to turn it over to BK.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thank you, Krista. Hello, everyone and thank you for joining us today. I am pleased to report another strong quarter as we continue to successfully deliver on our 3+1 execution framework. Revenue in Q2 reached $1.18 billion, up 6% year-over-year above the high end of our guidance range, with better-than-expected performance across both Data-Tech-AI and digital operations.
Gross margin of 35.4% and adjusted operating income margin of 16.9% also exceeded expectations, driven by operating efficiencies. We are on the right path and momentum is building. For context in FY2023, we grew roughly the revenue by $100 million on an absolute basis. In 2024, we have already hit $100 million in incremental revenues in the first half of the year, with higher gross margin, all while continuing to invest in our top priorities.
Our unwavering focus on our 3+1 execution framework is accelerating growth, and we will continue to build our execution muscle in the second half of the year with a continued focus on one, strong partnership, two, comprehensive Data-Tech-AI solutions, three, a simplified go-to-market approach and our +1 (sic - see press release "3+1") that is leading Genpact as our best credential for AI first innovation.
Let me walk you through the key highlights on each. First on partnerships, we see a significant opportunity to accelerate revenue growth as we increase the strength of our partner relationships. To give you a sense, IT service and solution companies with mature partner operations typically generate 20% to 50% of their revenue from partners.
For us, partner related revenues was in low single digits in 2023. This represents a significant opportunity for Genpact. We started ramping our investments in our partnership organization at the beginning of this year. And at the end of second quarter, we have more than doubled the percentage of revenue generated by partners with line of sight to generate significantly more in future periods.
Growth to date has been driven by investing in world-class leadership team, driving awareness, improving go-to-market activations and scaling delivery capabilities with a number of hyperscaler partners, including Microsoft, AWS, GCP and other key partners like ServiceNow, Salesforce, Databricks to just name a few.
Second on Data-Tech-AI. Our focused go-to-market approach continued to drive accelerating revenue growth in quarter two. GenAI has significantly expanded our total addressable market and is increasingly becoming a driver of our business.
While the absolute numbers are still small, GenAI bookings in the first half of 2024 are already up more than 10 times compared to full year of 2023. With more than 95% of our GenAI bookings year to date contracted on a non-FTE basis.
We also now have more than 80 GenAI solutions in production environments with clients either deployed or going live. Embedding AI into enterprise systems is a significant undertaking. It requires weaving AI into the very fabric of an organization cutting across data engineering, conversational interfaces, existing IT systems and ultimately leaving AI in end-to-end business processes. This represents a significant opportunity for Genpact.
We play a critical role in leveraging AI to drive business transformation for our clients. Because our deep domain expertise at the keystroke level is essential to the successful implementation of an AI first end-to-end business processes in production environments.
Let me give you a few examples. A leading global provider of financial technology solution has chosen Genpact to drive their business wide transformation and increase scalability and efficiency through the use of GenAI. This is one of the large deals that we signed in second quarter and GenAI is significant part of the design.
We are leveraging our banking domain end-to-end process frameworks and technology expertise, along with ServiceNow to deliver our suite of AI solutions. These AI solutions are integrated with the client existing IT systems, leveraging large amount of unstructured data to drive competitive advantage and growth. This implementation has a potential to serve as a template that can be replicated across industries.
I have talked before about how our deep domain allows us to bridge the gap between out-of-the-box solutions and what clients need on the ground to transform their business processes with GenAI, this case study is a perfect example of that.
Another example is the work we are doing with MondelÄz to address the need for upskilling and shorter ramp times for new employees. Leveraging Genpact's Cora knowledge of this platform to enable faster access to knowledge, insights and standardized operating procedures.
Or for example, with ALDI SÃD, here we are transforming their retail operations in US and Australia by leveraging data technology and AI solutions to drive agility and cost leadership, ultimately creating an exceptional customer experience and driving competitive growth.
Our work for Amazon is another great example of AI. For Amazon for their out-of-warranty device customer service in Europe, we have leverage AI and Amazon Connect to create an end-to-end solution that integrates a AI-powered chat bot and enables logistics management, our repair partner network, end-to-end tracking and proactive customer notifications, all with minimal human interactions.
These are just few examples. At the end of the day, clients choose us for five key reasons. Our deep domain data and AI expertise, comprehensive solutions, accelerating partner ecosystem, client-centric approach and innovative technology, including our prebuilt accelerators.
In a world, increasingly driven by advanced technologies, these strengths are more critical than ever and enable us to deliver solutions that keep our plants ahead of the curve.
Coming back to the third element in our 3+1 execution framework, which is simplification. We continue to streamline our go-to-market approach so that we can scale more efficiently. As an example, we have standardized our rate cards across our Data-Tech-AI service offerings, and we are reducing complexity in our end-to-end sales process by automating workflows and adopting AI contracting tools.
And finally, on leaning with Genpact as our own best credential for AI data-driven transformation, we hit a number of major milestones in second quarter. I'll give you two specific examples.
First, we launched our new Cora AI assistant for our global IT help desk. Since launch we have seen a 2x increase in user satisfaction and a 30% reduction in service desk staff. Our future roadmap includes Cora AI assistant for HR, finance, sourcing and many other functions. And we aim for similar improvement across these functions.
Second, AI Guru, our GenAI power learning coach is making personalized learning recommendations for over 60,000 employees, increasing productivity and amplifying the collective knowledge of our internal experts and that gets me to talent. Our employees are critical to our success and we have made significant progress year to date, scaling our broader technology skills as part of our overall investment in Data-Tech-AI.
On foundational GanAI, we have more than 100,000 employees who are actively learning. 70,000 have completed entry-level training and 18,000 have completed more advanced work. For GenAI delivery capabilities, we have 3,000 AI practioners across the company.
And for applied AI leadership, we are making a significant change at the more senior level than the company. 85% of senior leaders will have gone through certification from schools like MIT by end of 2024. As we look ahead, we will continue to invest aggressively in our talent with a focus on practical application of advanced technologies.
Now turning to guidance with another quarter of better-than-expected results and strong performance in the first half we are raising our revenue and EPS outlook for the full year. We are increasing our revenue guidance by 150 basis points, to 4% to 5% growth on an as-reported basis, up from 2.5% to 3.5% previously.
Similar to the last quarter, we are not assuming any improvement in the buying environment. We are simply reflecting our improved execution in our full-year outlook. Guidance for gross margin and AOI margin for full year remains unchanged at 35.3% and 17%, respectively.
As we continue to invest in our top priorities, partnerships and advanced technologies in Data-Tech-AI to drive accelerating long-term growth. For the full year, we are also raising our outlook of adjusted diluted EPS to reflect the strong performance we achieved in the first half with a $0.14 increase at the midpoint of the range.
In closing, I would like to extend my heartfelt thanks to every one of our employees. Your dedication is delivering exceptional value to our clients and driving success and growth for Genpact. As we continue to innovate and expand your commitment is the cornerstone of our achievement. Thank you, and we continue to sharpen our competitive edge and build the next chapter of Genpact.
With that, let me turn the call over to Mike.
Michael Weiner - Chief Financial Officer, Senior Vice President
Thank you, BK, and good afternoon, everyone. I appreciate your time today as we review our financial performance for the second quarter of 2024 and provide insights into our outlook for the third quarter and full year.
I'm pleased to report Genpact delivered another strong quarter, including an all-time high income from operations of $170 million. We continue to build the foundational improvements needed to drive sustainable growth and efficiencies.
Our pipeline reached a record level in the second quarter, driven by a healthy mix of small, medium and large deals. Generative AI contributed to our pipeline also doubled in the first half of 2024. All, this sets us up well for future growth.
During the quarter, we added 23 new logos, bringing our first half total to 53 new logos, a 29% increase year-over-year. We also booked four large deals in the quarter. Our win rate was 51%, while sole-source deals accounted for approximately 45% of total bookings.
Highlighting our strong value proposition, we continue to deepen and broaden our client base during the second quarter compared to the prior period, we expanded the number of client relationships generating annual revenue greater than $5 million from [180] to [185]. We also increased the number of clients with annual revenue exceeding $25 million from [38] to [42], while 5 of these clients generated more than $100 million in revenue.
Now onto our income statement. Total revenue for the quarter was $1.176 billion, up 6% year-over-year as reported and 7% on a constant currency basis. This performance, which exceeded our expectations, is a result of renewed focus on driving results in data tech and AI and digital operations.
Data tech and AI represents roughly 46% of total revenue in the second quarter and grew 4% year-over-year on both a reported and constant currency basis. Growth was primarily driven by supply chain and risk management service lines.
Digital operations revenue increased 9% year-over-year on both a reported and constant currency basis, primarily due to ramp-ups of large deals. Digital operations accounted for 54% of total revenue in the quarter.
Revenue contributed from outcome and consumption based deals, which excludes fixed fee contracts, continues to expand compared to prior year and now comprises 20% of second quarter revenue, a milestone we achieved at the end of 2023. This recurring achievement demonstrates our commitment to meeting our long-term objectives, expanding these deals enables us to drive profitable growth and enhance value to our clients.
Revenue from priority accounts grew approximately 7% year-over-year and comprised of 62% of total revenue.
Now on to our three segments, all which delivered strong results. Revenue in consumer and health care grew 7%, while revenue in financial services as well as high-tech manufacturing increased approximately 6% year-over-year. The primary revenue growth drivers of all three segments remain largely unchanged from the prior quarters, reflecting stability and consistency in our business operations.
Transitioning from top-line performance to gross margin of 35.4%, up 10 basis points from the prior year quarter, driven by operational leverage and modestly lower stock-based compensation expense, partially offset by our annual comp cycle.
Adjusted operating income margin was 16.9%, up 10 basis points year-over-year. SG&A as a percentage of revenue declined 40 basis points year-over-year to 20.4%, driven by higher operating leverage, some of which results from our ongoing simplification efforts offset by increased investments.
Our effective tax rate was 24.9%, up from 22.7% in the prior year quarter, which had a discrete tax benefit. GAAP net income was $122 million, a 5% improvement year-over-year. GAAP diluted EPS rose to $0.67, a 6% increase year-over-year.
Similarly, adjusted diluted EPS climbed to $0.79, up 10% from last year, outpacing revenue growth. We continue to generate significant cash from operations. We delivered $209 million compared to $171 million in the prior year period.
Moving on to our balance sheet, cash and cash equivalents were $914 million, up $491 million at the end of the same period last year. The cash increase is primarily due to proceeds from our recent bond issuance, which will be used to repay up incoming bond maturities.
Days sales outstanding decreased by two days versus last quarter. We delivered net debt to EBITDA ratio of 0.9 times for the quarter at the low end of our preferred range. This positions us well for strategic investments in future growth opportunities.
In the second quarter, we repurchased approximately 1.9 million shares at an aggregate cost of $63 million. We also paid $27 million in dividends. Overall, we returned approximately $90 million to our shareholders in the second quarter alone. We remain committed to returning capital to shareholders and allocating a minimum of 30% of operating cash flow to share repurchases, in addition to the 20% annual dividends.
Attrition remains at historical lows at 23% for the second quarter, a 200 basis points under the same -- lower than the same quarter last year.
Moving on to expectations for the third quarter, we guided to total revenue in the range of $1.18 billion to $1.186 billion a year-over-year growth of approximately 3.9% to 4.4% as reported. This comprised of digital operations and data tech and AI revenue growth of approximately 3.8% and 4.6% versus the prior year period. respectively at the midpoint of the range as reported.
Gross margin for the quarter is expected to be approximately 35.4%, consistent with prior quarter. Adjusted operating income margin is expected to be 17.2% as we continue to invest for long-term growth. For the full year, we are raising our adjusted diluted EPS guide. We now project adjusted diluted EPS to be between $3.14 and $3.18. This represents a $0.14 increase at the midpoint of our previous guide and will mark the fourth consecutive year of delivering EPS growth that outpaces revenue.
The year-over-year increase in EPS is driven by adjusted operating income of $0.14 and a $0.09 benefit from lower share count. The increases are forecast to be partially offset by higher interest expense of $0.03, an expected tax rate impact of $0.01.
As BK mentioned, we are not anticipating a more favorable market conditions as the year progresses. We are primarily incorporating this strong performance in the first half into our projections for the full year.
Specifically, we are now anticipating total revenue to be between $4.656 billion and $4.701 billion, representing a year-over-year growth of 4% to 5% as reported. This positive adjustment reflects digital operations revenue growth of 5.2% and approximately 3.8% in data tech and AI revenue growth at the midpoint.
We continue to expect full year gross margin to be approximately 35.3% and an adjusted operating income margin of 17%, highlighting our ability to maintain profitability while navigating uncertain economic and business environment and investing in our business. We now anticipate to generate approximately $525 million in operating cash flow this year.
In addition to our results driven focus, our strategic investments, robust client relationships and operating excellence all positions us to navigate the dynamic market environment effectively. These efforts are designed to enhance shareholder value, drive sustainable growth and generate long-term returns to our shareholders.
Now I'll turn the call back over to Krista. Thank you.
Krista Bessinger - Head of Investor Realtions
Hi, operator, we're ready to go ahead and call for questions.
Operator
(Operator Instructions) Maggie Nolan, William Blair.
Unidentified Participant
Hi, everyone. Itâs Kate on for Maggie. Congrats on a nice quarter. My first question is, I understand that you guys are not accounting for any improvement in client demand with the revised outlook. But can you provide any update just on where overall client sentiment is right now and how itâs evolved, over the past quarter?
Balkrishan Kalra - President, Chief Executive Officer, Director
I'll take that. This is BK. So first of all, thanks so much. And what I can report on the client sentiment that it has largely stayed same as we have observed over the last 6 months or I would say even over the last 12 months. So we haven't seen, as an example, in the discretionary spends, neither any improvement and yes, no deterioration either. And clients continue to stay very cautious, very watchful and continue to be almost in the same zone given all the uncertainties that surround them.
Krista Bessinger - Head of Investor Realtions
Okay, great. Thank you, BK. And then my next question was, it's nice to hear about the continued increase and consumption in outcome-based deals. Has your long-term mindset changed at all and what that percentage could eventually get up to?
Michael Weiner - Chief Financial Officer, Senior Vice President
So this is Mike. I'll take that one. So you're correct. We've already reached our goal that we put out ahead of schedule on that while we don't have any concrete numbers to share today, but you can expect that number to be notionally higher as we move forward in the year.
But I think what's so important about it is as we're about 20% right now is also to think about it's not just that it's helping us pivot this this new economic model. But if we look back at that 20%, the margin on it continues to remain robust and above average. So more to come on that.
Unidentified Participant
Great. Thank you, Mike and BK.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thank you.
Operator
Bryan Bergin, TD Cowen.
Bryan Bergin - Analyst
Hey, guys, good afternoon and thank you. BK maybe a high-level question. You've been in the role six plus months now. Can you some perspective on the initiatives that you think have worked really well here versus any of those that are moving slower. And just any area -- added areas of emphasis for you as you're working through the second half of '24?
Balkrishan Kalra - President, Chief Executive Officer, Director
Absolutely, Bryan, thanks. So as we clearly articulated Bryan that we are focused predominantly on these four initiatives, what we call it 3+1, which I am building through line across the company as well, along with all the colleagues in Genpact. And what I would gladly say that all of these 3+1 initiatives, the plus one being Genpact -- building Genpact as the best credential on AI first journey, or the three client facing ones, so the first one being partnership, the second one on Data-Tech-AI and third and more simplified our go-to-market motions. All of them are progressing really well and some I reflected already.
What we have also done, Bryan, that filled many initiatives. And that has helped us focus on these initiatives that are meaningfully better for our future as well as our present time, we are seeing results. Having said all of that we are also leaning hard into innovation. Innovation represented by data and GenAI and we are in the early stages of that and more to come on that.
Bryan Bergin - Analyst
Okay. Understood. And then as it relates to digital operations, so a nice uptick here in 2Q that sequential uptick as we compare that to 3Q and the 4Q outlook, can you just maybe tease out, if anything changes, the outlook flattens out a little bit. Was there anything that happened in 2Q that allow for that strong ramp on anything one-time or just more so kind of the prudent approach you've demonstrated?
Balkrishan Kalra - President, Chief Executive Officer, Director
It is more a prudent approach, Bryan, I think we continue to see earning of large deals into our each quarter, actually on schedule a little bit ahead of schedule. And really pleased with that, really pleased with how all the cadences on various deals even this year be it small deals, medium deals, large deals and it is -- we are but also wanting to maintain a prudent approach as we go through the balance of the year.
Bryan Bergin - Analyst
All right. Makes sense. Thank you.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thank you, Bryan.
Operator
Robby Bamberger, Baird.
Robby Bamberger - Analyst
Yeah, thanks for taking my question on. So in terms of the large deals, you noted at the end of 2023. Can you maybe touch on how that large-deal revenue is flowing through in 2024 and 2025? And maybe the puts and takes of the larger deals on EBIT and gross margins for '24.
Michael Weiner - Chief Financial Officer, Senior Vice President
Let me kick that off and maybe BK can opine on it. So, in the second half of 2024, we had a notable amount of large deals that started to ramp that continued throughout the first two quarters of this year. I apologize, 2023 into 2024. Those continue to perform very well and weâre at the point where theyâre ramping.
Those deals typically come in at the beginning at a lower gross margin and end up at a higher gross margin as they move through the pipeline and as they mature. Keep in mind, our large deal for us typically can be about a five year in terms of their duration.
So, if you think about our guide for the remaining piece of the year, it really does reflect that movement as we move forward.
Balkrishan Kalra - President, Chief Executive Officer, Director
Very well said. And I think weâll continue with the momentum overall, Robby.
Robby Bamberger - Analyst
Perfect. And then in terms of the GenAI deals, you noted 95% of GenAI bookings are on a non FTE basis. So can you maybe dive into the pricing of these non FTE based contracts that you have with clients? Are they higher margin than normal contracts?
Balkrishan Kalra - President, Chief Executive Officer, Director
Yeah, number of these GenAI deals are, which is also reflected in the quarter end results that we just spoke about are non-FTE based, when we say non FTE base they are largely more based on outcomes. Outcomes they generate for our clients and how we get paid for it. And most of our outcome deals are at a higher profitability, and that's what we are anchoring the entire company on.
Robby Bamberger - Analyst
Great. Thank you.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thank you Robby.
Operator
Mayank Tandon, Needham.
Mayank Tandon - Analyst
Thank you. A good evening. Bala, you mentioned that the GenAI opportunity expands your TAM. So could you maybe just give us some sense of how it does it? Is it just opening up new avenues of growth that haven't been explored before by clients. Just maybe a little bit more details around how it expands the TAM and maybe if you could quantify it, too?
Balkrishan Kalra - President, Chief Executive Officer, Director
Yeah. So I think quantification might be challenging at the early stages. But clearly, what we see Mayank is increasing of our TAM, be it in the bookings that we are seeing or even in our pipeline are a number of solutions that we are baking for clients as we speak.
And it increases TAM because of two or three reasons. One, it also expands the scope of opportunity that we are talking about, point number one. Point number two, given especially with GenAI and AI always existed at least for a decade, I would say, but for GenAI a lot of our clients have also woken up to this transformative opportunity and therefore, they are engaging while we were engaging with them and different buying centers.
And given our intense client-centric approach, we get called in some of the areas where we were earlier, not getting calls. So those are obviously adding to opportunities as well. So our TAM in a particular client as well as TAM in a particular opportunity within the client.
And if you look at the example that I shared in my prepared remarks in that financial services industry case are, overall the deal side, it's a large deal. We call large deals are greater than $50 million as much as bigger than $50 million. The deal size pre GenAI or post GenAI is a much bigger in [PCB].
Michael Weiner - Chief Financial Officer, Senior Vice President
I would just quickly add on. So, I said in my remarks as well, our pipeline reached a record level in the second quarter, right. So, if you also think about the gen AI contribution of that has more than doubled in the six months of this year versus the full-year and next year.
So, we are seeing a net increase in our quality pipeline, which does support the notion that BK alluded to as a TAM enhancer to it. And then, if you extrapolate upon that as BK alluded to with outcome based deals and looking at the margin on that being higher, we feel very positive about it as a net TAM enhancer and a net revenue enhancer to our business and our franchise.
Mayank Tandon - Analyst
That's helpful. But on margins, then I would be curious, does this potentially create a nice tailwind for you and maybe helps you close the gap versus your peers that run at slightly higher adjusted EBIT margins?
I think the general margin level has been high teens, low 20s. I think you have some more headroom to get there. Is this a potentially a longer term tailwind to close that gap?
Michael Weiner - Chief Financial Officer, Senior Vice President
Two things. So potentially, yes, Mayank. But, keep in mind as well that our adjusted operating income margin, right, continues to remain stable as weâve taken fluid through the operating leverage that we have in our business and have made substantial investments into our franchise on a go-forward basis.
Things BK alluded to earlier, including enhanced training, investments in partnerships and all these things, we think are a pivotal part to our company to generate long term sustainable growth. So, weâll be doing that at least for the foreseeable future this year and thatâs reflected in our numbers.
Mayank Tandon - Analyst
Great. Thank you for all that color. Congrats on the quarter.
Michael Weiner - Chief Financial Officer, Senior Vice President
Thank you.
Operator
Surinder Thind, Jefferies.
Surinder Thind - Anlayst
Thank you. I'd like to start with a question about the partnerships. It's quite surprising that your partnership revenue sourcing is quite low. Can you help us understand why the strategy was what it was, given that the difference between your peers is so significant and how quickly do you think you can ultimately close that gap to get to where it may be where your peers are?
Balkrishan Kalra - President, Chief Executive Officer, Director
Yeah. So, we are moving ahead rapidly and therefore investing rapidly, Surinder. And, given we were running many initiatives as I also alluded to earlier in the commentary, it was generating results not fast enough. And that is what is changing. And, we are very, very pleased with the investments we have made and given we had made many of these connections with various hyperscalers or other iconic partners.
We have been in relationship with them for X number of years, but not in a focused manner. And, now they see us more. We have a pretty strong leader and a very strong team, possibly one of the best team in the industry that we have put up. And we are seeing early results and we certainly want to close this gap fast.
Surinder Thind - Anlayst
Just any color on how quickly that gap can, are we talking about like a five year journey? Or is it something shorter, just any color?
Balkrishan Kalra - President, Chief Executive Officer, Director
Five year is a very long time, Surinder. So, we are not thinking five year horizons. But clearly want to get to double-digit fast.
Michael Weiner - Chief Financial Officer, Senior Vice President
Yeah. I would also bring up. I would also just quickly bring on as well. I think we can all agree. Nobody has better insight into what we call keystroke level information and data that we have. As our clients and hyperscalers and other partners that we deal with continue to want to penetrate with their offerings. Nobody has a better domain level experience in our chosen verticals than we do.
So net-net, it's a win for Genpact. It's a win for our clients, right? And it's a win for our partners. So we're putting a lot of effort and money towards that, and we think we'll see results in the not-too-distant future.
Surinder Thind - Anlayst
Thatâs helpful. And then, in terms of just the innovation pipeline, I think you alluded to some ideas. You said, thereâs more coming. Conceptually, are you pushing towards, like, building proprietary LLMs? Are you trying to build other pieces of software related to workflow? How should we think about whatâs coming down the pipeline at this point?
Balkrishan Kalra - President, Chief Executive Officer, Director
And, I would say all of the above and more. As an example, if you think we are one of the largest players in finance and within finance we are developing various LLMs including for letâs say accounts payable and building many of what we are calling edge solutions internally, which are backed off by many of the LLMs. So, a number of those innovation ideas are taking shape as we speak.
Surinder Thind - Anlayst
Thank you.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thanks Surinder.
Operator
Bryan Keane, Deutsche Bank.
Bryan Keane - Anlayst
Hi, guys. Solid results here. I wanted to ask about some of the GenAI bookings, and I think you said 95% of those bookings are on a non-FTE basis. I know you're really not generating much revenue yet from GenAI, but how are those contracts price, competitively versus the marketplace? And how do you know if on renewals and other deals that you'll be generating the same types of revenue you're generating that was typically on FTE basis?
Balkrishan Kalra - President, Chief Executive Officer, Director
Yeah, Brian, a number of these, one we have we report sole-source as well, a number of the large sole-source opportunities, too. But even in a competitive environment, it is a lot of this -- it is part of embedded solution that GenAI is integral part of.
And as we are moving and pushing the agenda more on non-FTE basis. A lot of these solutions are therefore now with these technologies which are a number of them are IP and number of them are partner solutions. We centered on what are the outcomes that they are achieving for our clients and how that cadence of outcome then also flows to us, and what we are seeing is early good results.
Michael Weiner - Chief Financial Officer, Senior Vice President
BK, Iâll just quickly bridge upon that. Well, gen AI is net new and a frothy level of discussion. AI is not new to us as well as other enhancements and productivity tools, right, it seems to be a big focus of it. We are not able or have not been able to generate the efficiencies and profitability for our clients and for ourselves without utilizing tools. So, this will continue to evolve over time. It is a net new technology, but itâs really an enhancement or an evolution of what weâve done in terms of using technologies to drive outcomes.
Bryan Keane - Anlayst
Got it. And then just a follow-up, maybe I can ask the guidance question a little bit differently. Since the growth rate was so strong in second quarter, what would cause the growth rate to decelerate the way you guys guided to? Because it just seems like the momentum you have, especially with the partnerships, we're going to see similar growth rates, if not better in the third quarter and not the deceleration?
Michael Weiner - Chief Financial Officer, Senior Vice President
Yeah, I think Iâll start this one. I think it really first starts with a consistent business environment. Keep in mind about two -- excuse me three quarters of our business is annuitized, so we have a very good view into that. The other 25% cohort of our business tends to be shorter duration deals that we have to earn and win throughout the year, right. So weâre just not anticipating any real change in the macro business environment. We remain prudent in terms of our guide.
In addition to it is, yes, we had strong growth in the first half of the year, particularly off of better execution, namely in a lot of those large deals, which in many cases will be lapping each other. So, weâll continue to monitor the business environment, but again, we remain prudent in how we think about it for the next two quarters.
Bryan Keane - Anlayst
Got it. Thanks, guys.
Michael Weiner - Chief Financial Officer, Senior Vice President
Thank you.
Operator
Sean Kennedy, Mizuho.
Sean Kennedy - Anlayst
Hi, good evening. Congrats on the results. So I was wondering about the go-to-market approach on focusing on Data-Tech-AI and GenAI solutions. So how does your team sell these solutions into your customer base? And did you change the sales incentives to help achieve these results?
Balkrishan Kalra - President, Chief Executive Officer, Director
Yes, sales incentives change, Sean, and we continue to iterate and improve on that as well as we go along. And typically what we have is offering hubs. So, there are series of offerings that we have developed based on the client set and the needs and the competencies that we have. And these offerings are many of them are just Genpact offerings or also on the marketplace of our partners.
And then depending upon active sales motion in all of the clients that we operate in, depending upon the needs, there is active activation of these offerings that happen in different client situations. And there is from a simplification standpoint, weâve also set up certain rituals and rigor that is driving accountability and agility in the organization.
Sean Kennedy - Anlayst
Thank you.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thanks, Sean.
Operator
Keith Bachman, BMO.
Keith Bachman - Analyst
Hi, good afternoon, good evening. Guys. I wanted to ask first on how would you characterize pricing in the first half of calendar year '24 versus the same time last year. One of your competitors, big competitor suggested pricing is much more aggressive across the BPO landscape. How would you characterize that?
Michael Weiner - Chief Financial Officer, Senior Vice President
Yeah, thanks for that question, it's Mike. We've heard that before, right. So we've thought about it. We have had year over year and sequential, I think we are alluded to in terms of pricing, particularly in our digital operations business, right? Keep in mind, half of it is predominantly a sole source and half is not, has been relatively consistent. We haven't seen anything irrational that's really gone on in pricing. And so it's hard for us to comment on others. BK any views?
Balkrishan Kalra - President, Chief Executive Officer, Director
No. I think you are right. It's a reasonably competitive environment where we haven't seen any irrational behavior in the marketplace.
Keith Bachman - Analyst
Okay. So related to that could you be willing survive, what's some of your business is based on services related or customer facing? What percent of that is total? Now call center business would be a part of that, but Iâm talking DX more broadly. How much do you have of service-related business?
Michael Weiner - Chief Financial Officer, Senior Vice President
Yeah. So in the past. We've talked about that in terms of I think youâre asking about customer service related business, that type of work. We have aggregated up in many -- in what we do for a lot of our customers in a lot of different flavors. And you take that aggregate revenue, it's less than 10% of our business. (inaudible)
Keith Bachman - Analyst
Yeah, fair enough. Yeah, last question for me, then a quickly is, IBM and Accenture have said that, GenAI is great growth for everybody industry, but it's not additive to customer demand and that in order to pursue these projects, it's coming out of -- its source from some other areas, if you will.
It sounds like you guys have a different view of that, but I just wanted to try to clarify because Mike, you clearly said you think its additive to the pool, but I just wanted to make sure I heard that correctly.
Michael Weiner - Chief Financial Officer, Senior Vice President
Yeah, you're hearing that correctly. Again, it's hard for us to comment on other companies in terms of what their native mix of businesses. But we look clearly at our pipeline at our very defined definition of what generative AI is. We are seeing it as a net enhancer to our pipeline. So when BK talks about, we view the TAM on this being a driver of our sustainable growth in the future as opposed to a trade-off. We're just not seeing that.
Keith Bachman - Analyst
Perfect. Okay. Many thanks, guys. Cheers.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thank you, Keith.
Operator
(Operator Instructions)
I show no further questions at this time. I would now like to turn the call to the company for closing remarks.
Balkrishan Kalra - President, Chief Executive Officer, Director
Thank you. Thank you, Michelle. Quarter two was another strong quarter for Genpact as we look ahead, we will continue to drive improving execution, leveraging our 3+1 framework and lean into innovation.
We will innovate by leveraging GenAI and other advanced technologies to deliver superior value for clients and drive productivity for Genpact.
I also want to take this opportunity to thank all of our clients for choosing Genpact and all the shareholders for their ongoing support. We look forward to speaking with you again next quarter. Thank you.
Operator
This concludes today's conference call. Thank you for participating. You may now disconnect.