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Operator
Good day, everyone, and welcome to the First Solar's third-quarter 2011 earnings conference call.
This call is being webcast live on the Investors section of First Solar's website at www.firstsolar.com.
At this time, all participants are in a listen-only mode.
As a reminder, today's call is being recorded.
I would now like to turn the call over to Mark Widmar, Chief Financial Officer for First Solar Inc.
Mr.
Widmar, you may begin.
Mike Ahearn - Chairman of the Board and Interim CEO
Thank you, operator, and good afternoon, everyone, and thank you for joining us for our First Solar's third-quarter 2011 conference call.
If you did not receive a copy of the third quarter's earnings press release issued on October 26, you can obtain one from the Investors section of First Solar's website at www.firstsolar.com.
In addition we have posted the presentation for this call, as well as key quarterly statistics and historical data on financial and operating performance, on our IR website.
An audio replay of the conference call will be available approximately 2 hours after the conclusion of the call.
The audio replay will be remain available until Thursday, November 10, 2011, at 11.59 PM Eastern standard time and can be accessed by dialing 888-203-1112 if you are calling from within the United States; or 719-457-0820 if you are calling from outside the United States, and enter the replay pass code of 9081154.
A replay of the webcast will be available on the Investors section of the company's website approximately 2 hours after the conclusion of the call and will remain available for approximately 90 calendar days.
If you are a subscriber of FactSet or Thomson ONE, you can obtain a written transcript.
With me today is Mike Ahearn, Chairman of the Board and Interim Chief Executive Officer.
Mike will provide background on his return and where First Solar is going as a company.
And I will discuss market conditions in detail and review our operating and financial results, including an update on our 2011 guidance.
We will then open the call for questions.
During the Q&A period as a courtesy to those individuals seeking to ask questions, we will ask the participants to limit themselves to one question.
First Solar will allocate approximately one hour to today's call.
All financial numbers reported and discussed on today's call are based on US GAAP except for free cash flow, which is a non-GAAP measure which is reconciled to operating cash flow in the back of our presentation.
Now I'd like to make a brief statement regarding forward-looking remarks that you may hear on today's call.
During the course of the call, the company will make projections and other comments that are forward-looking statements within the meaning of the federal security laws.
These forward-looking statements in this call are based on current information and expectation and are subject to uncertainties and changes in circumstances and do not constitute guarantees of future performance.
Those statements involve a number of factors that could cause actual results to differ materially from those statements, including risks as described in the Company's most recent annual report on Form 10-K and other filings with the Securities and Exchange Commission.
First Solar assumes no obligation to update any forward-looking information contained in this call or with respect to the announcements described herein.
It is my pleasure to announce Mike Ahearn, Chairman of the Board and Interim Chief Executive Officer of First Solar.
Mike?
Mike Ahearn - Chairman of the Board and Interim CEO
Thanks, Mark.
I'd like to start by briefly addressing the CEO transition we announced last week.
The Board felt that a leadership change was necessary in order for the company to navigate through the current market conditions and achieve its full potential.
When hiring decisions do not work out, it's usually the result of the fit between the employee and the position not being right as opposed to some particular shortcoming in the employee.
And in this case it was the fit that wasn't right as ultimately determined by the Board.
And as the person who strongly influenced the hiring decision, I take responsibility for the choice we made.
I know there's been a lot of speculation about whether there was some type of fraud or legal action or government investigation or major operational problem behind the move, and I can tell you none of these things were part of the Board's deliberations.
This was simply a question of fit.
Now I'd like to move on and talk about the business.
The team and I are working through our annual planning process now.
In early December, we plan to discuss our 2012 annual operating plan and our updated strategy.
We'll have specifics at that time, but in the meantime, let me provide you with an overview of how we are generally viewing the business.
When we started First Solar in 1999, our mission was to make solar electricity a meaningful part of the electricity supply worldwide and to lead a whole new industry that would be self-sustaining both economically and environmentally.
To accomplish that, we felt we must as a midterm goal establish a platform for success and we defined that platform to include, first, the ability to profitably deliver solar electricity at a price as low as $100 a megawatt hour, which we believe would make solar economical almost everywhere in the world.
Second, a global supply chain capable of operating at multi-gigawatt scale in order to deliver meaningful quantities of solar to mass markets.
And third, a close engagement with policymakers, regulators and customers worldwide to identify needs we could solve with solar power and drive a robust flow of innovative solutions to meet their needs.
Today, much of this platform has been built with reduced module manufacturing costs per watt from $1.59 in 2005, which was our first full year of production, to $0.74 this past quarter.
We're executing a plan to further reduce cost per watt to $0.52 to $0.63 a watt and increase conversion efficiencies from 13.5% to 14.5% by the end of 2014.
We've also built a superior UPC capability where innovative designs and practices combined with scale have enabled us to reduce standard balance to system costs from $1.56 per watt in 2008 to below a below $1 per watt today, and has provided us with unique insights into the optimization of large power plant performance and reliability.
Over the past year alone, we've reduced our time to build a representative 50 megawatt solar generation plant from 10 months to 7 months and we are continuing to execute plans to reduce balance of system costs and cycle times to defined targets through 2014.
Now, these cost reduction and conversion efficiency improvement plans are not without risk, but the plans are reasonable and the targets are feasible.
And achieving these goals would enable us to price solar electricity for as low as $100-$120 a megawatt hour, which makes solar electricity affordable in many parts of the world.
We're also well on our way to building the second plank of the platform with global supply chain capable of operating at multi-gigawatt scale.
Our module production capacity in North America, Europe, and Asia enables us to produce and install multi gigawatts of solar every year.
We are continuing to localize our supply chain and to expand it beyond modules to balance the system components in order to continuously improve economics, speed, and flexibility.
And finally, we've innovated beyond the solar module to develop a diverse toolbox of solutions for our customers, including engineered systems, constructed systems, O&M services, project financing, and end-of-life recycling.
And we are developing additional solutions that will enable us to meet customer needs and open new markets.
Underlying these accomplishments are a superior process technology and a strong culture of operational excellence and continuous improvement, which will allow us to continue the strong trajectory of innovation improvement that have been demonstrated in the past.
In summary, the platform we set out to build when we started First Solar in 1999 largely exists today.
We are uniquely positioned to move into the next phase from niche subsidy markets where we've operated in the past to becoming part of the mainstream electricity markets worldwide, which has always been our goal and the reason we formed this company.
As we look to the future, we see significant opportunities to meet global energy needs with solar power.
In the US alone, the 300 gigawatt plus coal generation fleet is aging.
Over two-thirds of that fleet is more than 30 years old and much of it lacks meaningful environmental controls.
We do not believe that generation will be replaced by new coal generation, nor do we think most utilities, regulators or project financiers believe this will occur.
Instead, the US electricity generation mix will likely shift towards lower carbon solutions, which will include some combinations of natural gas, renewable energy and possibly nuclear power in some communities.
The opportunities to integrate affordable, reliable solar power solutions into this new energy infrastructure will be significant.
In Europe, the mandate in Germany to shut all nuclear plants by 2022 and the EU objective of 20% renewables by 2020 will continue to drive demand for renewable energy, including solar power.
And we believe these programs will span well beyond 2020.
But we also believe solar power has an integral role to play in addressing India's massive energy needs.
Peak electricity generation capacity in India currently lags demand and demand continues to grow robustly.
Roughly 35% to 40% of the population in India lacks access to electricity, and much of the electrified population depends on expensive diesel generation.
India's high annual irradiance can be harnessed to help meet a significant part of these energy needs.
We believe China will satisfy a meaningful amount of its massive future electricity demand from renewable energy sources, creating large demand for solar power.
And as we look out into the future, we also see a number of other geographic markets where solar power can play an important role, including developing countries, where roughly 2 billion people currently operate without access to electricity.
So, in summary, our operating platform and the tremendous global need for solar power, give us confidence that our mission to create enduring value by enabling a world powered by clean, affordable solar electricity is not only vital but more obtainable today than it has ever been.
So in spite of these future prospects, the fact is that today, we operate in subsidized markets where the short-term prospects are not as attractive.
The European countries that subsidize demand to enable the solar industry to scale to its present level have been reducing their subsidies.
In the US, there have been no significant new state-level solar programs in several years, and the solar industry is feeding mostly off of legacy subsidies in California.
At the same time, supply chain entry barriers for silicon have evaporated leading to massive cut capacity buildup.
Excess supply relative to demand has led to pricing and margin reduction because demand in the short term is inelastic.
And by that I mean lower prices might enable a company to take more share of a declining subsidy pool, but they won't increase aggregate demand.
Because of that, returns on capital have also declined.
So, for First Solar, the central task is to transition from these less attractive markets toward the markets that will drive the future and to do so in a manner that will allow for operational and financial stability.
And specifically we must do the following things.
First, go where we can solve pressing problems.
That means places like India, the Middle East, North Africa and China.
It also means building teams on the ground and engaging deeply with local customers and communities to identify and address their needs.
Second, develop innovative solutions anchored by our module but extending beyond that to new technologies, system applications and offerings that are needed to solve real customer needs in ways that are both unique and compelling.
Third, form deep working relationships with the policymakers and regulators in these key geographic markets in order to develop market frameworks that will enable large-scale solar deployment.
And fourth, price to levels required to drive demand without the need for significant solar subsidies.
It's easy to talk about these things.
Executing them with a sense of urgency will be more difficult.
These actions will cost money.
And it will take time and it will not yield massive results overnight.
But this is the time for First Solar to move to the future, and we're uniquely positioned to do this now.
We have an extremely capable executive team, talented and committed associates and a highly supportive board and we are ready to move.
As I think about why haven't we made more progress to date in expanding beyond traditional subsidized markets, I believe there are three things principally that have been holding us back.
The first is inertia.
The normal operating rhythm and comfort level of the organization has caused us to continue to allocate most of our resources to the legacy markets fed by a declining subsidy pool.
So, now we need to make hard shifts to the future and develop new markets.
The second is short-term fixation with earnings per share.
Operating to maximize GAAP EPS in the short term despite declining subsidy pools and massive oversupply is not a good strategy when it leads to sub optimizing investment in the future.
Our decision-making needs to be guided by creation of long-term fundamental economic value, rather than short-term financial metrics that depend on shrinking subsidy programs.
The third is confusing factory expansion with growth.
And we grow by identifying customers with pressing needs and serving them in ways that are compelling and unique.
Building more factories absent this type of demand creation does not lead to growth.
It prevents us from focusing on the right things to do.
Our emphasis needs right now to be on creating new markets.
So we'll provide more detail in December as we complete our 2012 strategic and operating plan, but directionally, you can expect these things -- an emphasis on identifying and serving new customers in new geographic markets; deeper global engagement with policymakers, regulators and utilities to develop market frameworks that enable large-scale solar power; resource allocation that enables us to fund important growth programs while maintaining financial soundness despite declining price levels; and finally a slowdown in new factory expansion until new sustainable market demand develops.
And in that regard we've decided to postpone commissioning of Vietnam and we continue to study the rest of our capacity planning to ensure that it is in line with our demand.
So, with that I'd like to turn the call over to Mark to review our operational and financial results and then update guidance for 2011.
Mark Widmar - CFO
Thanks, Mike.
Good afternoon and I'm going to start with slide 6 on the current market conditions.
Overall, in 2011, we believe demand in the major European solar markets is continuing to improve after a very weak first half.
However, pricing in Europe remains aggressive as module supply exceeds demand.
During the third quarter, we worked with our customers to enable them to realize discrete projects and we adjusted our pricing to best position distributors to sell through in a challenging demand environment.
In Q4, we are revising our framework contract pricing approach to eliminate the complexities of the rebates and help enhance our customers' liquidity.
Digging deeper into specific countries and geographies, first, Germany.
The German market has seen a slowdown in demand well into the third quarter and appears to be trending towards around 4 gigawatts to 5 gigawatts in 2011.
The recent EEG decision provides good long-term visibility, and we are well positioned as a German manufacturer.
In Italy, the market is adjusting to the new CE4 published in May and recovering from a policy interruption in the first half.
Demand has been improving and is expected to be about 4 gigawatts to 5 gigawatts by the end of the year.
Second-half demand is impacted by monthly digressions in feed-in tariffs and the upcoming restrictions on land use.
In addition we are seeing project financing constraining the sales channel.
France has published details on tender mechanisms for large systems and the future incentives gains for small installations, which provide sufficient long-term opportunity.
In the short-term, due to building grandfather projects, the French market should range from 1 gigawatts to 1.4 gigawatts in 2011.
As a reminder, as previously announced our two-line factory facility planned in France remains on a definite hold.
In Spain, the regulatory environment is very stable and provides good visibility.
We expect that market will remain at about 500 megawatts in 2011.
The North America market should double to more than 2 gigawatts this year.
In California over 1 gigawatts of RFOS were issued for the 2011 cycle to comply with the 33% RPS requirement.
And our vertically integrated model continues to position us well in North America.
In China, growth in the market is driven by the national feed-in tariff of CNY1.15 per kilowatt for projects completed before the end of the year and CNY1 per kilowatt hour for projects completed after.
We are focused on executing demonstration projects and building out diverse commercial relationships with the leading generation companies.
In Australia, solar growth will be strongly supported in the future by the recently announced national carbon legislation, which has committed to invest $10 billion in non-wind large-scale renewables and the implementation of state solar programs targeting utility-scale projects.
We have signed an agreement with Verve Energy and GE Energy Financial Services to provide First Solar EPC capabilities to build Australia's first utility-scale project PV.
Mike highlighted our optimism on the market in India.
The optimism is supported by our recently announced 100 megawatt module supply agreement with Reliance, one of India's leading independent producers.
In Southeast Asia, we are seeing encouraging signs of early-stage developments in Thailand, Indonesia, Malaysia, and the Philippines.
Finally, we have seen great potential in the Middle East.
We submitted some bids for early tenders for utility-scale projects, and we expect to see more robust renewable policies that could drive a sizable market in a few years.
Now, moving on to operations on slide 7, in Q3 our production was 551 megawatts, up 58% versus the prior year and up 14% quarter over quarter.
The sequential increase was driven by a full production from our new KLM 6 and Frankfurt Oder 2 factories.
A portion of this incremental production went to systems project construction for which revenue has not yet been revenue recognized.
Annual capacity per line increased by 1 megawatt quarter the quarter to 63.1 megawatt.
Our throughput increased as downtime was less than last quarter, and we've begun to benefit from planned efficiency increases.
Our average module efficiency was 11.8%, which is up 0.5 percentage point year over year and 0.1 of a percentage point quarter over quarter.
Our best lines were operating at 12.4% efficiency in Q3, which was up 0.4 of a percentage point quarter over quarter.
So far for the fourth quarter, our platform is averaging 12%, which is 0.2 of a percentage points greater than last quarter.
This gives us strong confidence we can continue to increase our efficiency over the short and long term.
We also recently introduced an 87 watt module into the market.
Module manufacturing costs per watt was $0.74, which is down $0.01 quarter over quarter as a result of higher conversion efficiency.
Core costs which excludes the ramp penalty and stock-based compensation was $0.73 per watt.
We expect to drive our module costs down to the mid $0.60's by the end of 2012 as we accelerate our efficiency roadmap by implementing the technology from the record 17.3% sale highlighted in our Q2 earnings call.
Now we're moving to slide 8.
As we improve our operational capabilities, we have also strengthened our systems business.
Year to date, we have added a 654 megawatt AC of contracts to our pipeline, including 222 megawatts of AC in the third quarter.
Recent additions were 130 megawatt AC EPC agreement with Tenaska, a 66 megawatt EPC agreement with NRG, and a 16 megawatt agreement with Constellation Energy and 10 megawatt for our first utility-scale project in Australia with Verve Energy and GE Energy Financial Services.
As our pipeline additions exceeded our megawatts installed, we have grown our pipeline to 2.7 gigawatts.
In addition to adding to our pipeline, we are making progress and moving forward with existing projects in our pipeline.
At Agua Caliente, we closed the sale to NRG early in the third quarter in conjunction with finalizing the DOE loan guarantee.
We have now completed over 35% of the BOS and installed over 1.4 million modules in Agua Caliente.
Desert Sunlight, as you know, received a DOE loan guarantee, and was sold through peak customers GE and NextEra.
AVSR One also received a DOE loan guarantee and was sold to a new customer, Exelon Energy.
As you know, we ran out of time on Topaz to complete the DOE negotiations, so we are in an advanced negotiations with a buyer and expect it to complete the sale over the next few months.
These past few slides have shown that we are doing well in improving metrics we can control, increasing efficiency, reducing costs, increasing throughput and growing our systems pipeline.
However, these improvements do not fully offset the sluggish demand and aggressive pricing environment.
Therefore, we have decided to slowdown factory expansions, which we'll discuss on slide 9.
Looking at slide 9, you have seen this slide -- versions of this slide in the past.
There are two differences between this slide and the one presented last quarter.
One, the new slide no longer includes Vietnam, as we have postponed commissioning until new sustainable market demand develops.
Two, we have increased throughput estimates for 2012 in response to module efficiency increases and other manufacturing improvements.
We anticipate achieving capacity per line of 70 MW by the end of 2012.
Regarding Mesa, we currently are on schedule for initial shipments in the third quarter of 2012.
As you would anticipate, we will continue to study our 2012 demand needs to ensure -- excuse me -- 2012 capacity needs to ensure it aligns with our demand.
Moving on to our financial portion of the presentation on slide 10, net sales for the second quarter were just over $1 billion, up $533 million from last quarter.
The increase was primarily due to a higher level of North American systems business, which was highlighted by significant construction progress at Agua Caliente.
Our EPC revenue mix increased from 11% of total net sales in the second quarter to 39% of net sales in the third quarter.
Our solar power systems revenue, which includes both our EPC revenue and solar modules used in the systems business, increased from 20% in the second quarter to 65% in the third quarter.
Overall, ASP's increased 17% quarter over quarter due to a mix shift to more modules for systems, which was more than offset by an ASP decline of 8% quarter over quarter for third-party module sales.
Gross margin was 37.7%, up 1.1 percentage points from the prior quarter.
The increase was prior primarily due to higher ASPs, partially offset by increased manufacturing excursion accruals.
During the quarter, we incurred $22.1 million of additional costs related to the manufacturing excursion that occurred from June 2008 to June 2009.
We have substantially concluded the remediation programs associated with this manufacturing excursion.
In addition we accrued $16.2 million of expenses for module replacement and related efforts primarily for modules that have been subject to certain installation and maintenance procedures by our customers outside of our recommended procedures.
Module gross margin was 41.4%, up from Q2 2011 module gross margin of 40.2%.
Operating expenses were $26.1 million quarter over quarter.
R&D was up $5.1 million quarter over quarter, representing a 15% growth as we increased investment efficiency improvements.
SG&A was up $25.8 million quarter over quarter mainly due to two charges.
One was a $10.5 million allowance for doubtful accounts due to recent developments concerning the collectibility of past due Accounts Receivables for a certain customer.
The other was an $8.6 million for estimated post sales expenses related to the previously mentioned manufacturing excursion.
It is important to note that we did not take these charges because our estimate of the percentage of modules with defects from the manufacturing excursion has changed.
It remains still less than 4% of the modules produced from June 2008 to June 2009.
Rather, these charges represent a higher than originally anticipated remediation cost and to support our value proposition and to increase customer satisfaction.
The final component of operating expenses is production startup, which declined by $4.8 million quarter over quarter, mainly because Frankfurt Oder 2 has completed startup.
Operating income was $223 million, up $65 million from the second quarter, driven by an increase in module sales into the systems business.
Operating margin for the quarter was 22.1% compared to 12.1% in the second quarter.
Third-quarter net income was $197 million or $2.25 per share on a fully diluted basis.
This includes the $57.4 million of charges or $0.58 per share in the quarter.
The effective tax rate was 11.8%.
Now, turning to slide 11, I'll review the balance sheet and cash flow.
Cash and marketable securities were $795 million, up from $515 million at the end of the last quarter, as we received payments for several systems projects.
Accounts Receivable trade balance declined quarter over quarter as shipments were more linear this quarter than last.
Our unbilled receivable increased primarily due to significant growth in the North American systems business and the timing of the project billing cycle as specified in those customer contracts.
We attempt to structure contracts and execute construction to align billing cycles, revenue recognition and cash flow.
However, there may at times be nonalignment in these metrics, primarily due to the application of various accounting rules which govern regular revenue recognition on system projects as [BOTL] in the public filings.
Inventories increased for three main reasons.
One, our increased EPC activity led to a higher level of modules and balanced system materials on-site.
Two, finished goods inventory not associated with the systems business increased as we did not completely sell through our production during the quarter.
And three, our capacity expansion led to a higher level of raw materials and work-in-process inventories.
Project assets declined as we sold some of our project pipeline.
As a reminder, when we sell a project the project assets turn into either revenue or deferred project costs, depending on whether the applicable revenue recognition criteria has been met.
Our debt level increased to fund our plant expansions in Malaysia and Germany and working capital for our systems business.
Operating cash flow was $203 million and free cash flow was positive $42 million.
We spent $224 million for capital expenditures, up $47 million from last quarter.
Depreciation was $61 million, up slightly from last quarter.
While cash flow was impacted by higher unbilled Accounts Receivable, an increase in inventory and higher CapEx, free cash flow was still positive, thanks to progress payments in our systems business.
Our balance sheet remains strong with a debt to equity ratio of 15%.
Moving to slide 12, the project business is and will continue to be a significant source of growth for First Solar.
As the project business typically involves real estate development we thought it would be helpful to summarize briefly some of the key real estate accounting revenue recognition criteria under current US GAAP.
There were four primary criteria which must be met to recognize revenue when a sale of a project by First Solar includes the transfer of real estate.
First, consummation of the sale.
Second, sufficient initial cash receipts and assurance of ongoing cash receipts.
Third, transfer of the usual risk and rewards of ownership.
And finally, ability to estimate progress and costs to complete construction.
As it relates to major projects we have recently sold, Agua has satisfied all of these criteria.
Therefore, we recognize revenue via percentage of completion accounting principles and receive cash payments upon achieving contract milestones.
For AVSR One, the DOE has not yet funded the loan because not all of the funding conditions have been satisfied.
This is described in more detail in our 8-K filed September 30 of this year.
We expect to begin revenue recognition after initial DOE funding has occurred.
For Desert Sunlight, we do not expect revenue recognition until substantial completion, mainly because we have not completely transferred all of the risk and rewards of ownership to the buyer as defined under real estate accounting rules.
We have received cash payments and we will continue to receive cash payments upon achieving contract milestones.
Slide 13.
This brings me to our updated guidance for 2011.
We have made several assumptions underlying our guidance.
First, the spot exchange rate assumption is $1.40 per euro.
As of today, a $0.01 change in the dollar euro spot rate would impact our revenue guidance for the year by about $1 million and our net income guidance by about $0.5 million.
Our module pricing is based on our estimate of the current competitive pricing environment.
We plan to install approximately 400 megawatt DC of systems projects in North America for the year.
AVSR One is not included in our financial guidance as the DOE has not yet closed the loan.
Our capital spending is primarily for capacity expansion in Vietnam and the US.
While we have decided to postpone the commissioning of the Vietnam plant, we will still be spending capital at the plant in the fourth quarter to complete construction of the building.
Slide 14 shows that based on these assumptions, we expect net sales to range from $3 billion to $3.3 billion.
The new factory ramp penalty and cost of goods sold will range from $10 million to $12 million.
The factory startup expense will range from $35 million to $40 million.
Stock-based compensation is expected to be between $110 million and $120 million with approximately 20% allocated to cost of goods sold.
GAAP operating income is expected in the range of $650 million to $760 million.
We expect our revised effective tax rate to be between 13% and 14% and our year-end 2011 fully diluted share count to be 87 million to 88 million shares.
Earnings per fully diluted share is expected to be in the range of $6.50 to $7.50.
The midpoint of the annual EPS range has been reduced by $2.25 from prior guidance for several reasons.
First, we no longer are including AVSR One in our guidance.
We expect module ASPs for third-party sales to be lower in Q4 than we anticipated three months ago.
Third, some systems projects have slipped out of 2011 into the first quarter of 2012.
And the new guidance includes the $57.4 million of charges that were incurred in the third quarter.
Capital expenditures for the year are expected to be in the range of $800 million to $850 million.
Operating cash flow is projected to be a use of $200 million to break even.
The decrease from prior guidance is primarily due to expected delays of system project cash collections and the timing of project completions, which have moved out of the year into the first quarter of 2012.
Also, lower module price assumptions have reduced our operating cash flows.
We are planning to hold our formal guidance for 2012 in December.
While it's too early to provide much detail in 2012, we are basing our business plans on continued aggressive pricing by our competitors.
That said, we are confident in our ability to achieve our goals for module efficiency and cost improvements which will enhance our competitive position in a very challenging market.
The last slide now to summarize, we continue to execute in the quarter despite a challenging European market, and we remain focused on achieving our long-term mission while managing through the near-term risks and challenges.
We are well-positioned to lead the future growth of the solar industry.
We are improving module efficiency and costs to increase competitive advantages, improving profitability and capital efficiency and developing new market opportunities.
We are continuing to add to our systems pipeline, to sell projects and execute on our 2.7 gigawatt AC pipeline.
We are investing in growth in the US, India, Middle East, Australia, South America, and China.
We are reallocating overhead and reducing CapEx to fund increased investments in market development, sales, R&D, and to improve operating margins.
And our guidance reflects the more aggressive competitive environment, partially offset by a differentiated business model.
With that said, we have concluded our prepared remarks and I will open up the call for questions.
Operator?
Operator
(Operator Instructions).
Stephen Chin, UBS.
Stephen Chin - Analyst
A clarification on the new revenue guidance -- the lower guidance -- approximately what percentage of that was in the systems?
It sounds like the majority of the lower revenue market is from systems.
And then a quick follow-up question.
What do you think maintenance CapEx spending levels could be going forward, just to transfer these higher efficiency sales into your lines?
Mark Widmar - CFO
Yes, on the revenue [up] from previous guidance, the majority of it, more than half of it, will of been related to the systems projects.
And again, some of it is -- was AVSR as we referenced, and plus we have some other projects that have slipped out of the year for various reasons and we expect to complete now in the first quarter.
The other question that you had was on maintenance CapEx and what we should expect on an ongoing basis.
We haven't given that information yet.
We will work through that as part of our guidance process for 2012 and we'll give you more insight into that.
Clearly, though, it will be significantly lower than the current level.
We are running that right now, which is between $800 million and $850 million.
But we'll give you more information around that in December.
Operator
Vishal Shah, Deutsche Bank.
Vishal Shah - Analyst
Just can you talk about the risks around some of the projects?
I think you mentioned that revenue recognition was pushed out because of the risk associated with the transfer of the title.
Can you talk about some of those risks?
And what are some of the issues that you're dealing with as far as Topaz is concerned?
And can we expect similar risks around that project?
And then secondly, just on the module pricing environment, you're hearing module price per dollar per watt.
What are your customers asking you for, for pricing on a kind of -- we were you hearing of a $0.10 to $0.15 premium in the past.
Is that kind of premium still expected in the marketplace?
Thank you.
Mark Widmar - CFO
I guess it in terms of risk associated with the projects, you know we clearly -- we are still working through -- and let's talk about AVSR first off.
We're working through AVSR.
And as we previously described in our 8-K is that there were certain conditions associated with the closing of that funding, and we're working [through it] to have that completed.
And as we previously announced in the 8-K, the window for that could take up to four months.
And so, largely that's a timing event and we're working through that right now just to make sure that we can complete that activity over the next few months here.
In terms of Topaz as a project, we're moving forward.
And as we highlighted in our call that we anticipate for the next few months we will have closed that deal as well.
So, that's moving quite well, and we are encouraged with the signs that we're seeing at this point in time.
On the pricing environment, it's competitive.
You see some of the data as well as we do and you know what's happening in terms of how aggressively the competition is pricing in a market that largely is oversupplied.
So, again we're trying to assess that.
We're trying to understand the competitive cost position and the pricing resiliency and capability that the crystal silicon guys have.
And we're trying to make sure that we're always in price position to sell through.
So it's hard to say where it's going to go to and how it's trending.
We clearly know that it continues to be aggressive and we'll manage accordingly.
Operator
Rich Wolf, Capital World Investors.
Rich Wolf - Analyst
Two questions.
One is, given the revenue recognition issues that you guys raised, are you willing at some point to move to a cash EPS basis?
And then the second question for Mike, given that you've stepped back into the role, are you willing to make an open market purchase or use cash from the balance sheet to buy stock at these levels to inspire confidence in holders?
Mark Widmar - CFO
Rich, on the cash EPS, we'll continue to assess that and that's one of the things that we'll go into more detail in December when we provide guidance.
It really is not an event here really in 2011.
It's more how we think about 2012 and moving forward and that's something we'll assess.
And if we conclude on doing something different we'll make sure that we incorporate that in our discussions in December.
Mike Ahearn - Chairman of the Board and Interim CEO
Yes and I guess on the share buyback, we haven't made any decision to do that, Rich.
I think what we're focused on right now is, how do you build the fundamental value in the business.
And we assume share price will correlate to underlying economic value over time.
We really haven't spent any time on whether there are other ways to enhance share price in the short term.
And I don't suspect we'll spend a lot of time on that the next couple of months.
Personally I haven't made any investment decisions either.
I mean, I've got -- I've been here for about a week now and we've been immersed.
And our main focus right now is to get the strategy pulled together and the 2012 operating plan and be back to you in early December to lay it out.
Operator
Rob Stone, Cowen and Company.
Rob Stone - Analyst
Hi, guys.
I wonder if you could just -- I know you're going to do the 2012 guidance in December, but if you could give a sense of rough order of magnitude of how you are thinking about project business for next year.
And I know there's some issue of what you'll be able to recognize or revenue, but what I'm thinking about is sort of how many megawatts of projects you think you might install.
Mike Ahearn - Chairman of the Board and Interim CEO
Rob, it's Mike.
I think the answer on the number is, it's premature.
Anything we give you would really run a risk of being fairly inaccurate at this point.
So it's not that we're trying to put it off.
It's just that we'd rather wait and give you a reasoned number.
But look, directionally, I think the way we're thinking about this in various markets is, we've got a toolbox that ranges from selling a module to something more along the lines of the project business.
And, at subsidy levels diminish and margins for us, we've got to be more opportunistic in terms of how we reach into that toolbox.
So, there's a broader role for a project-type offering to play, not just in the US but across markets.
And, we are really going to try to harmonize our thinking -- basically think about this a little more holistically as opposed to we've got a project business and then we're selling panels.
So we're going to think more about what does it take in a given market to drive growth trajectories and reasonable economics.
And then we'll back into the right offering and business model.
So, that maybe give you a little insight into the thinking and why we need to get a better bottoms-up look at some of these markets and plan it before we can give you an accurate range.
Rob Stone - Analyst
Just to take one more swing at it, given the size of the pipeline, is it reasonable to think in terms of roughly doubling in any case next year versus this year?
450 is relatively small versus your pipeline.
Mark Widmar - CFO
Yes, as Mike said, I think it's too early to call out that number.
The way I would look at it, we are encouraged by the pipeline.
We feel good about it.
We're obviously encouraged by the 220 megawatts that we added during the quarter and that's a good indicator as we move forward.
Operator
Mark Wienkes, Goldman Sachs.
Mark Wienkes - Analyst
Just wondering, does reaching the 70 megawatts per line throughput involve taking any lines off-line in 2012?
And if not, given the soft spot market right now, what are the circumstances under which you would consider reducing capacity and maybe upgrade the lines faster?
Mark Widmar - CFO
Yes, so the 70 megawatts doesn't -- and really to be honest with you getting to 70 megawatts is really indifferent in terms of the number of lines you have up and running right?
So it's more or less the average for the platform.
So the number of lines running doesn't necessarily impact the throughput rate.
In terms of looking at the demand and understanding the capacity requirements that's what we're going to continue to assess.
And we do that on an ongoing basis to make sure that we're always aligning our capacity with the underlying demand that we have to serve our customers.
So we'll continue to assess that.
And depending upon how the market evolves and the opportunities for 2012, we may make some decisions differently than what we currently have described.
But at this point in time we are moving forward.
We decided to push out Vietnam, but we're moving forward with the balance of the platform.
Operator
Jesse Pichel, Jefferies & Company.
Jesse Pichel - Analyst
Since you were unable to sell out your module production and given the entry barrier is now around projects, are you considering acquiring shovel-ready pipeline?
Mike Ahearn - Chairman of the Board and Interim CEO
I think we're looking at a range of things, Jesse.
That wouldn't be off the table.
I think it's fair to say we are looking at each -- these markets as you know are local in nature.
Everyone has got different dynamics.
And I think you've got to look bottoms up sort of geographic market by market and consider all the options and that would be one of them.
Jesse Pichel - Analyst
Can you give us some more color around why there is a difference in efficiency between the Malaysian plant and say the 12.4% efficient line?
Like what exactly is the difference?
And are you holding back technology from some of your plants that would create this efficiency gap?
Mark Widmar - CFO
No, we're not holding back the technology.
Just as I think you would probably anticipate that when we move forward with any changes, you essentially will pilot it on one or two lines, stabilize it, and then you'll roll it out to the balance of the platform, right?
So that's basically what we are doing at this point in time.
And to some extent in terms of accelerating our moving forward, we are moving at the fastest rate possible and in some cases we even have a constraint in the supply chain to upgrade some of the tooling and equipment that we need.
But what we feel very confident in is our ability to achieve that level of efficiency on our best-performing lines, and we'll be able to roll that out across the platform, which as we indicated we're already starting to see some additional benefit sequentially here as we start off Q4, and we expect that momentum to carry us into a very solid 2012.
Operator
Sanjay Shrestha, Lazard Capital.
Sanjay Shrestha - Analyst
Two quick questions, guys.
Just one point of clarification -- so if we were to think about the spot pricing for the tier 1 crystalline players and use $0.10 or $0.15 discount as your third-party sale, is that the right way to think about it?
Or that number is much lower now given you guys have been able to reduce the balance of system costs dramatically?
Mark Widmar - CFO
I think it's still fair to say there's some discount embedded on a conversion efficiency if somebody were to really look hard at the system-level economics.
I don't know that you can generalize in a market like that, Sanjay, because it really -- it really does depend as you know.
Energy -- the energy yield in different temperatures and environments is a factor.
The contractual relationship with customers and so forth.
So, I think you could roughly benchmark it and say there's some discount but, I wouldn't -- it won't apply in 100% of the cases.
Operator
Timothy Arcuri, Citi.
Timothy Arcuri - Analyst
I'm just trying to make sense of some of the numbers.
Mark, can you give us modular shipments because there were just so many moving parts.
Can you give us modular shipments to maybe help us with our model?
And I was also wondering whether you could just guide us on project megawatt shipments, because there were so many moving parts this quarter.
Mark Widmar - CFO
Tim, let's follow up with you on that one, right, because I'm trying to remember exactly what level of detail that we've given historically on that.
So I can't -- I don't want to provide that right now, Tim, because I'm not certain of what we've said before.
Okay, so, let me follow up with you on that one, okay?
Operator
Satya Kumar, Credit Suisse.
Satya Kumar - Analyst
If we assume that the crystalline companies are where they are in terms of pricing -- $0.95 to $1.00, do you think that you can sell all that you're going to be making in Q4?
How roughly are you thinking about production utilization rates in Q4 and for the next three quarters?
That's one.
And, on the total cost per watt, that number has been flat for the last four quarters at $0.73, and even if we go back seven quarters, it's down just $0.02.
Why should there be more conviction on the sharper trajectory of cost reductions you're talking about for 2012?
Thanks.
Mark Widmar - CFO
I guess I'll just take the cost per watt discussion first.
And Satya, what we said before even last quarter, it's kind of the same thought process with -- we have a best line with best efficiency and we also have our best line with lowest cost, right?
And then we communicated last quarter that our best line I think was actually sub-$0.70, right?
And so we know we have the ability within the platform.
It's a matter of scaling the consistency across the platform, driving to the higher efficiency and the costs will come down, right?
So when we do the math -- and it's very predictable to do the math and understand the improvement and the benefits the efficiency gains have on the cost per watt, so we're very confident.
And as we said in our release, we will exit 2012 with a cost per watt in the mid-$0.60's, right?
And we know we can get there with our efficiency.
We've demonstrated our capability in our best line to getting the cost down to that level, so we're very comfortable with making that statement at this point in time.
I think the other question you had was on Q4 and where the crystalline silicon guys are pricing and how we are thinking about it.
Yes, clearly, our ability to sell through is always reflective of relative price position.
And we will make sure that we are in price position to sell through.
We will always [see] -- have the advantage of our US BG, our systems pipeline.
The activity in those projects is starting to ramp now, so we'll be able to absorb a significant amount of our Q4 production into our systems business.
So, at this point in time, we will continue to run our operations at capacity because we have underlying demand.
As we look forward if we see any changes into that profile, then we'll have to reassess.
But at this point in time given the backlog we have with US BG and demand we have on third-party module sales, it requires a full capacity production.
Operator
Smitti Srethapramote, Morgan Stanley.
Smitti Srethapramote - Analyst
We are hearing that many downstream companies in Europe are having problems obtaining project financing in Europe at the moment.
Can you compare and contrast feedback that you're hearing from your customers over there right now with what happened in 2008?
What concerns you, and what gives you hope that this cycle is different than the last cycle?
Mike Ahearn - Chairman of the Board and Interim CEO
Well, you know, I don't -- there may be some cyclicality with respect to the project financing, but there is also a structural phenomenon going on which is that the -- these feed-in tariff rates are a lot lower today than they were in 2008.
And so, the pressure on the business model of a downstream customer is much more significant than it was.
So, I think that -- I think we need to really -- well basically we are trying to understand sort of bottoms-up the economics to sell through at a much lower subsidy level.
And, these latest fluctuations around project financing and availability of cost simply come on top of that and add to the volatility.
So, it's similar with respect to financing cyclicality, but there is a structural down pressure on the economics.
Operator
Mark Heller, CLSA.
Mark Heller - Analyst
Thanks for taking my question.
One is, how should we think about the company's RONA target over the next few quarters?
It's been declining for the past over two years now sequentially.
So, how should we think about that?
And then second, back on the Topaz project, I know you haven't sold it yet, but do you envision the same revenue recognition issue that you would have with that -- that you're having with Desert Sunlight?
Thanks.
Mark Widmar - CFO
On the RONA, Mark, what I would just say is, we'll give more color around that in December as well as we think about the RONA model in the EVA creation and ultimately how do we optimize that?
So yes, it has been declining.
I would say the environment has been very competitive and the pricing pressure that we've (inaudible) had has had an effect on our overall RONA performance.
But we'll get more color around that and how we should think about that going forward in December.
On Topaz -- and it relates to the revenue recognition -- each one of these deals are unique in terms of their terms and conditions, and those terms and conditions have to be evaluated in light of the revenue recognition requirements.
At this point in time, as we look at Topaz and the current structure of that agreement, we do not anticipate having the same type of revenue recognition issues that we had with Desert, but we have to complete the negotiations of the contract.
Once it's complete in terms, and conditions are fully understood, then we'll assess it.
But we don't anticipate an issue at this point in time.
Operator
Brian Gamble, Simmons.
Brian Gamble - Analyst
Mike, you gave your estimates for what you thought the German and Italian markets would be this year.
Obviously you are still in the preliminary works of your individual expectations for next year, but looking at the broader markets and given what the feed-in tariffs have done, given what the downstream financing issues that we've talked about, what do you think those markets look like next year?
Do we need to see a dramatic change in the way Asia is behaving from a demand standpoint to make up for the lack of demand that you anticipate in Europe?
Or do you think that you can hang in there Europe can hang in there to a certain degree and allow the market to kind of shuffle along?
Mike Ahearn - Chairman of the Board and Interim CEO
Well, it's -- I think the more you move to near-term, the more speculative this becomes.
But, if you just step back for a second and say directionally where are those markets going, Italy -- well, it started with Spain, the Czech Republic, France, I think Italy and then Germany is sort of the shock absorber -- they are moving downward in terms of subsidies and overall market size, not upward.
And I don't see that changing.
There's nothing -- not in the short term, not in a -- not as long as the market is created by subsidy programs.
That's not -- we wouldn't build our business on an expectation that that's going to reverse itself or even stay steady.
I think it's going to go down.
If you said well, is that in the first half of 2012 or could it push out to 2013, I can't -- it's hard to handicap that from a timing point of view.
But I just think, what are the underlying forces that are driving change?
They are pointing to downward pressure in subsidized markets.
So, what has to happen -- yes, part of it is new demand certainly has to be created.
But if you're doing that without a feed-in tariff-type program, which subsidizes the economics and creates a built-in customer -- if you think about it, there's no marketing required at all.
I mean there's work but it's not marketing.
If you're going to replace that, then you've actually got to go find customers that have a need and you're going to have to have a solution that's more fulsome and a panel or even a solar generating system.
And it has to be priced at a level that will pull through wherever that might be.
And so, I think there is some heavy lifting here to do here on new market creation.
The second thing that has to happen is, at some point, market forces have to take effect and restrain supply.
I mean that's another one that's hard to handicap from a timing point of view.
But, I think we all believe it's economically not feasible to think this condition can last forever.
And you know there will be a correction, is our bet.
And, we need to be very vigilant about how to ride through that situation and then build these new markets.
Operator
Mehdi Hosseini, Susquehanna International.
Mehdi Hosseini - Analyst
Mike, you were the first to announce a 2 gigawatt pipeline in China that happened a few years ago.
And some of the local manufactures there struggled with their own facility.
Do you see increased risk that that pipeline may not materialize?
Mike Ahearn - Chairman of the Board and Interim CEO
Well, in terms of our 2 gigawatt project in China, it's always been -- I think it was a major breakthrough to get to a 2 gigawatt memorandum of understanding and to begin engaging with our partners in China.
But we always knew to execute that was going to be quite a task.
That hasn't changed.
I continue to believe -- to be optimistic about that and other projects in China based on the fact that there is a huge energy need there.
They are -- Chinese government is committed to building out a low carbon energy infrastructure.
I really believe that.
And there is also a desire to move upstream on the technology curve, and I believe deep down -- and understanding that polysilicon simply does not scale at levels that will be relevant as an energy solution in a place like China.
So -- but we have something that's very useful to solve -- to addressing the needs in that market.
And most -- those two things can be brought together.
It just takes time and effort.
The short answer is, I'm still as optimistic now as I was when we started that work and we just need to really get after it.
Operator
Ahmar Zaman, Piper Jaffray.
Ahmar Zaman - Analyst
Can you talk about your recent deal in Chile and what you're seeing in Latin America in terms of opportunities?
Mike Ahearn - Chairman of the Board and Interim CEO
We have entered into an agreement with a partner down there.
Obviously we are looking at the market very early at this point in time.
It -- we believe we've at least got an initial look at the market with a good relationship with a strong partner, and we'll see how it evolves.
And we're encouraged by the relationship that we've established.
Operator
This does conclude today's First Solar third-quarter 2011 earnings conference call.
Thank you for your participation.