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Operator
Good afternoon. My name is Cheryl, and I will be your conference operator today. At this time, I would like to welcome everyone to the 8x8, Inc. Fiscal Q3 2019 Earnings Conference Call. (Operator Instructions)
Victoria Hyde-Dunn, Investor Relations, you may begin your conference.
Victoria Hyde-Dunn - IR
Thank you, operator. Good afternoon, and welcome to 8x8's Third Fiscal Quarter 2019 Earnings Conference Call.
Joining me today are Vik Verma, Chief Executive Officer; and Steven Gatoff, Chief Financial Officer. During today's call, Vik will begin with business highlights of our third quarter performance. Following this, Steven will provide details on our financial results and guidance for our fiscal Q4 and full year fiscal 2019. After these prepared remarks, we look forward to taking your questions.
Before we get started, just a reminder that during this conference call, any forward-looking statements are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance and our actual results could materially differ as a result of a variety of factors. Additional information concerning these risk factors is available in our most recent report on Form 10-K and 10-Q, which you will find on the SEC's website and the Investor Relations section of our website.
As a reminder, we adopted the new revenue recognition standard, ASC 606, in April 2018. For certain income statement items, we have provided the third fiscal quarter 2019 results as they would have been under the old standard, ASC 605. Reconciliation of ASC 606 and 605 results are included with our earnings press release.
In addition, some financial measures that could be discussed on this call together with year-over-year comparison, in some cases, were not prepared in accordance with U.S. Generally Accepted Accounting Principles or GAAP. A reconciliation of non-GAAP measures to the closest comparable GAAP measures is provided with our earnings press release and PowerPoint presentation deck, which are available on our Investor Relations website.
With that, let me turn the call over to Vik.
Vikram Verma - CEO & Director
Thank you, Victoria. Good afternoon, and thank you to everyone for joining us.
I would like to share 4 points about the quarter that highlights our business performance and the large opportunity ahead of us. First, we exceeded the high end of our financial outlook in our third quarter and saw another sequential increase in our year-over-year service revenue growth rate as has been the case in every quarter this fiscal year.
Second, our X Series cloud platform, which integrates voice, videoconferencing, contact center and collaboration into a single technology platform is strongly positioned to address the current market as customers are increasingly adopting robust integrated cloud solutions. These customers are seeking one technology platform, which offers unique product, data and analytic capabilities.
Third, our new bookings performance in the U.S. mid-market and enterprise came in weaker than we expected. Our enterprise business continues to be a solid, but lumpy business with a few large deals pushing out of the quarter. Our U.S. mid-market business, however, had specific execution issues, and as a result, are making specific organizational and process changes. These changes are already showing a positive impact.
Finally, we expect sequential year-over-year service revenue growth rate increases of approximately 50 to 75 basis points per quarter to continue for the foreseeable future. This means we're anticipating reaching approximately 25% service revenue growth, excluding DXI revenue and in constant currency with about a 2 quarter delay from our original expectation.
Let me touch on each of these points in a bit more detail. First, our third quarter revenue results illustrate the fundamental strength in our business as we exceeded the high end of our financial outlook. Service revenue for the third quarter was $85.9 million and grew 20% year-over-year. Adjusting for constant currency and excluding DXI revenue, service revenue growth was 22% compared to 21% in the second quarter, showing that we continue to accelerate growth.
Customers continue to see the value of our single technology platform for cloud business communications and contact center solutions. Our sales team closed 25 new mid-market and enterprise deals with monthly recurring revenue of $10,000 or greater during the quarter, an increase of 14% year-over-year. 6 of our top 10 deals included contact center and 5 of our top 10 deals were outside the United States. We booked approximately 50% of new monthly recurring revenue from new customer logos. Also, 8 of our top 10 deals were assisted by channel partners and our channel enablement program has grown to include 10 strategic masters and over 400 partners, up from 250 partners last quarter.
To provide greater insight into our enterprise customer adoption, let me highlight a couple of examples. One marquee enterprise customer win is an international vacation rental management company, managing properties in 20 U.S. states and 15 countries. Their homegrown voice solution had limited functionality and customer experience challenges with answer rate, connecting to employees in remote locations using their cellphone and lack of data tracking for call transfers. 8x8 won this deal after a very competitive RFP process that involved multiple cloud providers. They ultimately chose X Series packages, X2 and X8 to take advantage of our single platform solution and 8x8's proven expertise that allows them to focus on their business rather than developing and supporting voice and contact center technology.
Another notable customer win is a U.S.-based Southwest service administrators, a third-party provider of administration services for healthcare and employee benefit plans. This customer has outgrown their legacy on-premise system and needed a solution that combined unified communications with true contact center capabilities. The overarching requirement that drove their buying decision were two-fold. First, a single UCaas and CCaaS cloud technology platform; and second, robust HIPAA compliance. This was a competitive takeaway from an incumbent hybrid provider and the customer selected a mix of X Series solutions across the user base to best fulfill their overall needs.
My second point is that our X Series cloud platform, which includes voice, videoconferencing, contact center and collaboration is strongly positioned as this $50 billion market takes off. We continue to see validation from customers and even from our competitors that a full suite solution based on a single cloud technology platform is what the market wants. Over the past 4 years, we have invested in both research and development and acquisitions that positions us as the only pure cloud provider that owns the full technology platform required to deliver voice, videoconferencing, collaboration, contact center and one system of intelligence in the marketplace today. The X Series is becoming the leading solution for our new 8x8 customers and we're seeing 25% to 30% of new seats being sold with higher-value contact center and collaboration capabilities.
We have rolled out X Series to all business segments in the U.S. and U.K. to help small, mid-market and enterprise businesses connect with customers faster and smarter. Approximately, 15% of our installed base is now on the X Series platform, up from 10% last quarter. Upcoming announcements, which demonstrate a continued commitment to extend the capabilities of our X Series include enhanced speech analytics that provide voice of the customer insights, enabling companies to optimize customer experience through data-driven decisions, something that cannot be done with stitched together solutions. In addition, recent award recognition from TechTarget and Frost & Sullivan highlight a competitive strategy, innovation and leadership in UCaas.
As we discussed on our last call, last quarter, we acquired Jitsi, an open sourced video collaboration technology and team of video technology experts from Atlassian. We are in the process of integrating the full Jitsi stack into 8x8's X Series offering. The new desktop and mobile clients will be piloted this quarter with general availability in mid-year. Once integrated, the Jitsi-based 8x8 meeting solution will be run on public cloud infrastructure, while leveraging our global audio expertise and with a feature set that is competitive with leading team meeting solutions on the market today.
The third point around our fiscal Q3 is that while we are encouraged by our progress across many fronts, our third quarter U.S. mid-market new bookings performance fell short of internal expectations. New monthly recurring revenue booked from mid-market and enterprise customers increased 13% year-over-year and comprised approximately 66% of total bookings in the quarter. Total channel bookings grew 23% year-over-year. While we are still averaging close to 30% growth in new mid-market and enterprise bookings over the first three quarters of the year, I am not happy with our go-to-market execution in this quarter relative to the opportunities that we had available. We believe this to be a direct side effect of 2 major transitions we have been managing. The introduction of the X Series to the mid-market and a rapidly expanding channel team.
With regard to X Series, as previously mentioned, we have received strong positive response from enterprise customers and industry analysts that our new solutions are delivering immediate value and meeting the need for mix-and-match capabilities based on a single cloud technology platform. Where we did not execute, however, was in enabling our mid-market sales force to sell X Series at high velocity with well-defined value paths to drive short sales cycles. We have taken immediate steps to improve both our enablement and sales processes specific to high velocity sales and are already starting to see the results in this quarter in accelerated deal execution.
With regard to the channel execution issues, over the course of late Q2 and early Q3, we brought in a large number of very talented and experienced channel professionals. Unfortunately, we did not focus enough on adequately enabling this new team and integrating them tightly with our existing field sales team. Again, we have taken immediate steps to improve both process and execution and are seeing early signs of success. While the unfortunate combination of these 2 execution issues translated into a U.S. mid-market bookings shortfall, the positive news is that these are discrete tactical issues that we have identified and are addressing.
More importantly, market demand remains strong, our win rate remains high and we continue to deliver solutions that differentiate us from peers. We have plenty of room to grow in our $50 billion addressable market. We remain confident as ever in our long-term growth opportunities as we believe delivering a single cloud SaaS technology platform remains a winning strategy.
To my final point, in regards to the underlying strength of the business, we expect sequential year-over-year service revenue growth rate increases of approximately 50 to 75 basis points per quarter to continue for the foreseeable future. Over the first 3 fiscal quarters of this year, we have increased our year-over-year service revenue growth, excluding DXI and adjusting for constant currency from 20% in fiscal Q4 2018 to 22% this quarter.
We expect to exit the fourth quarter with a service revenue growth rate of approximately 22% to 23%, excluding DXI revenue and in constant currency. And we expect to now reach the milestone of approximately 25% service revenue growth rate about 2 quarters later than originally anticipated.
Before I turn the call over to Steven, I would like to thank our employees, customers and channel partners. I have tremendous conviction in the value of our technology platform and the market opportunity in front of us. It is up to us to execute, and I'm confident and committed to doing that.
Over to you, Steven.
Steven H. Gatoff - CFO
Thanks, Vik. Good afternoon, everyone. We appreciate you joining us. We're glad to provide some details and color around the business that drove our Q3 financial results and walk you through our guidance for Q4 and the full fiscal year 2019. We'll, of course, wrap up by opening the call to your questions.
With this being my inaugural earnings call here at 8x8, I wanted to frame out this part of the discussion into 3 financial areas of note. One, my personal bullishness on the large and largely unmet cloud disruption opportunity that 8x8 is uniquely monetizing. Two, our SaaS model that's driving solid increases and sequential quarterly year-over-year revenue growth. And three, there are compelling operational and financial paths in front of us to drive continued improving revenue growth and increasing stockholder value.
First off, I'm thrilled to have joined Vik and the team here. After 90 days or so on the job, I can say that I'm more bullish on the opportunity that's sitting in front of us today at 8x8 than I was when I first started. 8x8 owns a single integrated and global technology platform that uniquely positions us to disrupt a $50 billion TAM. One that is less than 10% penetrated by cloud offerings. As we move forward and capitalize on this, I'm excited about contributing a focus around driving a SaaS orientation and execution in terms of both our revenue scale and how we run the business to achieving increasing leverage and returns. From evolutions in our customer contracts and customer on-boarding to managing our leading indicators around pipeline, lead gen and funnel conversion, we're driving greater operating and organizational efficiencies in our execution to make sure we're well positioned to capture the large market opportunity.
In bridging these strong market drivers and the 8x8 model to our P&L, let's look at our Q3 performance, where we delivered a solid quarter of service revenue and strong continued gross margins. Before we get into the details though, let me briefly comment on the bookings dynamic that we observed in the third quarter. As Vik talked about, our bookings growth from the U.S. mid-market came in lower than we expected due to specific execution issues in our new channel organization and go-to-market motions. I'm encouraged that we've already begun to correct these shortcomings with concrete actions and we're focused on what you'd expect us to be. We're looking at such operating metrics as our return on lead gen spend, weekly pipeline creation, rep productivity and channel partner new logo registrations and closings. It's the numbers and leading indicators that told us there was an issue and it's these metrics and numbers that we're fiercely focused on and driving improvement around.
Let's turn to the fiscal Q3 P&L results. Our ability to deliver service revenue ahead of our guidance for Q3 demonstrated the strength of our SaaS model, where we've built a solid base of recurring subscription revenue. You see this in service revenue coming in at $85.9 million, above the high end of our financial outlook and at the higher growth rate of 22% year-over-year, adjusting for constant currency and excluding DXI. Looking at the important contribution to growth from larger deals, service revenue from our mid-market and enterprise customers billing greater than $1,000 in monthly recurring revenue grew 30% in Q3 and represented 62% of monthly recurring revenue also on a consistent basis of adjusting for constant currency and excluding DXI. Service revenue for mid-market and enterprise customers billing greater than $10,000 in monthly recurring revenue increased more than 61% year-over-year and represented 29% of monthly recurring revenue. On both fronts, strong continued revenue growth and contributions from a key business driver.
On a global basis, our investments in international expansion are continuing to drive incremental growth as we increased international revenue by 20% year-over-year, primarily from the United Kingdom. Looking at some additional business metrics that continue to contribute to growing revenue and favorable economics: overall, average monthly service revenue per business customer was $506, growing 11% year-over-year. The average monthly service revenue per mid-market and enterprise customer grew more than 9% to $5,211. In Q3, we had a balanced mix of both new customer logos and upsells and cross-sells within our existing customer base of roughly 50% each.
Customer churn continues to be relatively modest on both the dollar and customer account basis with annual dollar retention rates, which include upsells, well over 100% across all business segments. This reflects our continued customer satisfaction and the impacts of our strong deployment and customer support teams. One of the key attributes of our SaaS financial model is our strong and consistent gross margins, the lion's share of our revenue has seen consistent non-GAAP service margins the past 7 quarters of 83% to 84%.
Importantly, as we continue to invest in lead gen, go-to-market and channel, we're also taking a disciplined approach to managing our spend. With that perspective, looking at our Q3 non-GAAP operating expenses, let's start with sales and marketing. Sequentially, we had a similar amount of spend in Q3 with sales and marketing expense at 61% of revenue. From a high-level perspective, we continue to invest in driving growth through a more effective top-of-funnel lead gen, channel execution and conversion rates, where we're looking to drive continued increases in new logo pipeline and additions, higher sales rep productivity and continued customer penetration. For the current Q4, we anticipate a marginally lower year-over-year increase in non-GAAP sales and marketing expenses of about 19%.
Turning to R&D. Our investment strategy has been central to building our single tech platform leadership and competitive advantage, and we're seeing this in our win rates. R&D expense was approximately 15% of revenue in Q3 as we continued our investment in product innovation, talent and X platform features and functionality.
Finishing on OpEx, non-GAAP G&A costs in Q3 were 9% of revenue, up marginally 4% year-over-year and consistent with the past 4 quarters as we continue to appropriately manage expenses as we scale the business. As a reminder, on a GAAP basis, G&A includes a charge of $1.5 million in Q3 related to U.S. sales tax obligations on our customers' behalf. For the current Q4, we would expect a similar GAAP sales tax charge. Putting this all together, Q3 non-GAAP pretax net loss was $4.2 million excluding Jitsi-related operating expenses of approximately $1.2 million and better than our October outlook for Q3 of a $5 million to $6 million loss.
With that, let's turn to our third point on the 8x8 model and financial results coming out of Q3, which is the compelling operational and financial path in front of us, that we expect to drive continued revenue growth and increasing stockholder value. We're committed to continuing to drive growth. As Vik noted, we're adding between 50 and 75 basis points of sequential improvement in year-on-year revenue growth every quarter, and we expect that to continue going forward. We also continue to see 25% adjusted service revenue growth as an achievable milestone on our growth path, albeit we're admittedly about 2 quarters behind where we thought we'd be.
And so considering all this, our financial outlook for Q4 fiscal 2019 is as follows. We anticipate service revenue to be in the range of $88.6 million to $89.6 million. This equates to a year-over-year growth of between 18% and 19%. Excluding DXI and in constant currency, we expect service revenue growth to be in the range of 22% to 23%, and we anticipate non-GAAP pretax loss for Q4 to be in the range of $7 million to $8 million, excluding approximately $600,000 related to Jitsi operations.
As you would expect, full year fiscal 2019 outlook is simply the math of our first three quarters actuals results plus our Q4 outlook and implies outlook for the full year fiscal 2019 as follows. We anticipate service revenue to be in the range of $334 million to $335 million, representing 19% to 20% year-over-year growth. Excluding DXI revenue, and again, constant-currency basis, we expect service revenue growth for the full fiscal year to be approximately 22%. We anticipate total revenue for fiscal 2019 to be in the range of $351 million to $352 million, representing 18% to 19% year-over-year growth. And finally, we anticipate non-GAAP pretax loss for the full year 2019 to be approximately $19 million, not including approximately $2 million in expenses related to Jitsi.
As it relates to our fiscal 2020, which begins April 1, 2019, we're working on refining all of that now in our fourth quarter and we look forward to sharing that with you consistent with our historical practice on the Q4 earnings call in the mid-May 2019 time frame. We expect at that time to also introduce some new business, SaaS and operating metrics, which we plan to discuss more on our next earnings call.
In closing, we're confident that we're addressing our go-to-market execution issues quickly and effectively. We're oriented around driving the business and managing our spend responsibly, and we continue to have confidence in monetizing the opportunity in front of us and our path of continued sequential quarterly revenue growth going forward.
With that, we appreciate your time and support. And we're glad to open the call for any questions. Operator?
Operator
(Operator Instructions) The first question comes from the line of Will Power of Baird.
William Verity Power - Senior Research Analyst
I guess, a couple. I guess, Vik, maybe just coming back to the change in outlook with the 25% services revenue growth, I think, a lot of confidence over the course of the quarter at conferences, investor meetings and the like that you'd achieve that based on the trends you were seeing through the quarters. I guess, I'm just -- I think, investors are probably trying to understand when that trajectory changed and the key drivers of that? I know you talked about mid-market X Series and channel, but maybe just to go into a little bit more color on the bookings growth and the channel impact of that, then how -- and really how do investors get confidence that you have those pieces now in place to accelerate still that 25% two quarters later?
Vikram Verma - CEO & Director
No, no, look, that is the -- the most important question. Yes, annoying as heck. So that is the most, I guess, politically correct way to say it. About late November, early December, we were starting to still feel pretty good and it came down to something as simple as we had introduced X Series into enterprise and it was very well received. And then as we started to introduce it into the channel as well as into mid-market, we found that we did a less than stellar job of basically enabling the tune with all the tool, the question, the collateral material, et cetera. And I think we just frankly underestimated the time it takes to basically bring an entire sales team up to speed on how to sell a much faster, much more packaged solution. So that was 1.
And then on top of that, I brought on board quite a few amazing folks in the channel. And then as we grafted them onto the team, what became pretty obvious is that we brought in a brand-new channel team, combined it with the direct selling mid-market team as well as the channel partners and a brand-new product introduction, and that too, as I said, the biggest impact was on deal velocity. We didn't lose these deals. But just in the process of generating, the ability to quote, the ability to do just the very simple basics of getting stuff into the hands of customers and channel partners, we did a less than stellar job. So it was a completely self-inflicted wound, but one that is relatively easy to address, it just will take us time.
William Verity Power - Senior Research Analyst
So maybe just to help us, on the channel side, where are you then in that process? I guess maybe that's part of the key to getting confidence and accelerating that growth rate. I mean, are you now -- you have the number of people you need and you have the full leadership team in place, where does that sit?
Vikram Verma - CEO & Director
Yes, no, actually we have brought on board, I think, it was well north of 23 people were brought on-board in channel over the course of about a quarter and a half. And they have all the relevant relationships. The most interesting takeaway from our channel partners is that they love X. They think it is a game changer, but the biggest problem we've had is the level of information and tools that they've had to go, bring that to market has not been there. And then on top of that, the other part that became more clear is they told us the pent-up demand is there; we've just not been there.
So it is as simple as, and I think unfortunately, business always comes down to blocking and tackling, and in this particular case, it's not structural, it literally is, you have a brand-new product which is right for the market, the channel partners is the right selling motion for the mid-market, the channel partners are interested, they like it, we just did not do a good job of creating the right business flow, the business processes as well as the training and enablement for our channel partners to bring that in front of their customers as quickly as possible. And it will take us, as I said, in the 4 to 6 months time frame to fix, but the team is in place, the leadership in is in place and we made the relevant changes to make sure we drive that basic blocking and tackling execution.
Operator
Your next question comes from the line of Tim Horan of Oppenheimer.
Timothy Kelly Horan - MD and Senior Analyst
Vik, could you just give a little bit more detailed examples of what you mean, sorry, just a little confusing from the outside, were you just not able to give quotes or if you did sales, were you just not able to provision those sales or did you just not have the right marketing material [to sell on]? Are you having conflicts between your channel and your existing sales team?
Vikram Verma - CEO & Director
Frankly, a little bit of all of the above. So X, as you know, is an amalgamation of all our various products and it's a much more packaged solution. The selling motion is much simpler than the original way that we used to basically build up our product. And then we've brought on-board a brand-new channel team that has all the relevant relationships. And the way we integrated that channel team and enabled them on X was probably less than ideal. And the relevant collateral material, the sales portal updated, so that the quoting could happen in a much more high velocity manner, all of those things kind of played a part. So it fundamentally was a speed bump, not a directional change. We just needed to do better than we did. And again, it was not rocket science. It literally was the basic blocking and tackling of business that we actually stubbed our toe on.
Timothy Kelly Horan - MD and Senior Analyst
Got it. And then why would it take another 6 months to kind of correct that and what's the low-hanging fruit on improving that? And are you seeing any results yet?
Vikram Verma - CEO & Director
Actually, we're starting to see the results now. I mean, it won't -- it will take 6 months or so to get everything humming the way it should, so that it's a fast-moving engine. But the channel partners have pretty much made it very clear to us that they think X, and I think you guys do the same channel checks that we do, but I think, you'll find the same prevalence. People like X, they think it's fit for purpose, it does exactly what they need it to do. They just want to know exactly how to quote it, how to train people on it, how to train their sales forces on it, how to train their masters and subs on it, and then make sure that 8x8 is easy to be do business with. We have been not ideal to do business with, we have just leveled the complexity and confusion that we've had in the past, and those are things that should not have happened. They unfortunately did. It takes -- probably will take about 4 to 6 months to make sure it gets addressed across the board.
Timothy Kelly Horan - MD and Senior Analyst
Great. And then on the artificial intelligence side, have you launched any products yet or when do you think you might?
Vikram Verma - CEO & Director
Yes, there's a couple of upcoming announcements. I mean, that is one of the interesting things about X that we have seen. People love the fact that in X, you get one-stop shop for voice, video as well as contact center. And then they like the fact that there is this underlying data that they can leverage to make decision support. We are seeing some very good logo wins. And over the next few weeks, you'll start to see increasing announcements in artificial intelligence. My initial focus though is, as I said, the very, very simple things we launched a brand-new product, which is completely packaged, it is fit for purpose, we need all our systems to make it easy for of our channel partners to be trained on them, quote them, and our sales team to sell it as a packaged solution as opposed to the way they used to sell our legacy products.
Operator
Your next question comes from the line of Meta Marshall of Morgan Stanley.
Meta A. Marshall - VP
Just a question on the DXI and constant currency drag. It seems to be expanding, though DXI is shrinking, and I understand that the pound was weaker kind of year-over-year. But can you just kind of level set for us now like how big is DXI? What that -- how big the headwind was for DXI versus constant currency?
Vikram Verma - CEO & Director
Steven, you want to take it or I can?
Steven H. Gatoff - CFO
Either way.
Vikram Verma - CEO & Director
So DXI used to be a couple of mil, and in the third quarter in FY '18, it's under $1 million a quarter as of now. And so it's continuing to get down. So it's dropped from as I said, approximately $2 million a quarter as of FY '18 to well under $1 million by Q4 of FY '19.
Meta A. Marshall - VP
And then on -- so just the rest of that is constant currency, because the pound doesn't seem -- it's less than 10% different kind of than it was last year. So it just seems like a very big discrepancy between the services headwind and the DXI -- ex-DXI constant currency headwind, just any level of the constant currency drag?
Steven H. Gatoff - CFO
Hey, it's Steven. No, it is a question of math at this point. Candidly, there is -- there was more revenue at a much different valuation in the prior year and you have a much smaller amount to Vik's point, roughly half in the current period. So the prior year impact...
Meta A. Marshall - VP
No, I understand the DXI piece. Just the constant currency piece, I guess, just seems to -- because the pound doesn't seem that much different than it was a year ago.
Steven H. Gatoff - CFO
I mean, the -- we can go through the calculations with you offline.
Meta A. Marshall - VP
Yes. We can follow-up afterwards.
Steven H. Gatoff - CFO
But the math is easily traceable to the numbers we just put out and happy to go through it.
Meta A. Marshall - VP
Okay. And then just on kind of detecting things in November, kind of December period. I mean, X Series has been out since July. So I guess, is it just that deals kind of take 4 to 6 months to work through, like, I guess, I'm surprised you would not have picked up on it kind of when X series was released and you started seeing initial sales. Just kind of what is that difference between timing of X Series coming out and then detecting that you don't have enough kind of materials for the channel and partners to sell it?
Vikram Verma - CEO & Director
I'll take that one. So we launched X Series, as you know, initially for enterprise. And the good news about enterprise is, it's a high touch sale, you've got SEs, you got very well trained AE's, et cetera, and we had very, very good adoption. As we then migrated X Series to channel and mid-market, that was where we started to find out that the level of training, material, et cetera, was not as self evidenced as it should have been. And so we started to see the deals come. It just took us longer to close them than we had anticipated. So just the deal velocity was -- started to impact us. So the deals started to progress, but they didn't close by the end of the quarter as we had anticipated.
Meta A. Marshall - VP
And do you think those are -- I guess, as a follow-up there -- go ahead.
Vikram Verma - CEO & Director
Yes, no, so I'll address it in two ways. I think I know where you're heading with that one. So one, so think of it this way, from an enterprise perspective, look, I saw the right win rate. When I went into mid-market and to channel, it was clear that it needed to be much more of a high velocity, less touch sales model, and all our materials, all our tools, et cetera were not designed to be as hands-off as they should have been for a much higher velocity sales model. The deals are progressing. And so we're feeling better about the quarter. That's why you can kind of see our growth rate has been kind of -- despite all these execution challenges, the growth rate has been trending up every quarter by between 50 to 75 basis points. And so I don't view these deals as gone. I view these deals as just taking longer to close, and that was not what was anticipated. I modeled them closing much faster because that's -- everything's all bundled in. You don't have to go through a lot of machinations, and so from that perspective the whole purpose of X was that it makes it -- think of it almost like a price fixed menu with everything necessary for the customer to do their job, all bundled in versus having to go in and customize this set or the others. So it should have been much faster, it wasn't. And frankly, it was an execution issue on our part.
Operator
Your next question comes from the line of Dmitry Netis of Stephens.
Ryan Patrick MacWilliams - Research Associate
This is Ryan MacWilliams on for Dmitry. With the recent changes in the sales and mid-market platform, how do you -- do you expect to slow down the pace of adding channel partners in the coming quarters? I have one follow-up.
Vikram Verma - CEO & Director
No, other way around. I mean, to some extent, our problem, as I said, has been, we added channel partners, we didn't do a good job of enabling them on exactly how to sell X, and we didn't provide them the tools and the portals to go sell that, and that transition from our regular products to essentially X which required a lot more automation was not well handled. But it will not actually slow down the pace of adding channel partners. We expect that to accelerate, because now I have my channel team essentially in place as we said we brought on board, I think, 23, 24 people over the course of -- the channel managers and over the course of about a quarter and a half, they've been going through the training process. They've got all the relevant channel partners. We'll keep accelerating the pace of recruiting and the whole idea of X was 8x8 had been very good at being able to provide a complete and perfect solution for enterprise. The whole idea of X was to package everything together, so you dramatically increase the pace of the selling motion. And I think that's where we did not too as good a job. But as we kind of continue that packaging, I think, that pace of bringing channel partners on-board accelerates.
Ryan Patrick MacWilliams - Research Associate
Great. And then two quick ones. Sorry, if I missed this, but would you mind quantifying the win rate in the quarter versus competitors? And then if the installed base is only moving up 5% quarter-over-quarter, how should we expect the timing of the customers moving over and do you think there is an upsell opportunity there?
Vikram Verma - CEO & Director
So both. So let's start with win rates head-to-head against our primary competitors is 2 out of 3. And I like our chances. If we're in a deal and it's a credible deal and we're in it, we will win 2 out of 3 and that's something I monitor personally on a weekly basis. Our problem has been, as I said, making sure we have enough at [best,] and the channel partners are telling us that there are enough at [best] they just didn't have all the tools necessary to quote our stuff in an efficient manner. So that's item number one. And then with regard to the installed base, we've not yet started the major migration process of our installed base. What we're doing is, I think, as we trend up, we're doing it very, very systematically over the course of the next 4 to 6 quarters where the entire installed base will move over to the X Series. And probably 6 quarters from now, everybody will be on the X Series. It's approximately 15% of our installed base, and X absolutely represents an upsell opportunity, because in essence, you are able to have different gradations of capabilities. And as you can see, more than 25% to 30% of the seats have additional capabilities than the core telephony, which was where 8x8 came from. So from that perspective, we see nontrivial upsell opportunities with X.
Operator
Your next question comes from the line of Josh Nichols of B. Riley.
Michael Joshua Nichols - Senior Analyst of Discovery Group
I did want to ask more on the OpEx side. I see that the non-GAAP pretax losses come up a couple quarters in a row now on the guide looking at the fiscal year. And just given the fact that you're looking about a 2-quarter lag to hitting your growth targets, should we expect that those are likely to continue to increase? Or -- I'm just trying to think of the trajectory for the company's OpEx over the coming quarters?
Steven H. Gatoff - CFO
Sure. It's Steven. So from percentage of revenue, E to R basis, we see, we talked about a modest uptick in Q4 mostly as a result of a little bit lower revenue than anticipated. Aggregate dollars will go up a bit, right, the 2 big investments that we're making, as I talked about, right, are around channel and lead gen. So we're continuing to invest in that for the next short period -- quarters, but we expect to start driving leverage in that, meaning we expect that dollar basis to start increasing at a decreasing rate.
Michael Joshua Nichols - Senior Analyst of Discovery Group
And I know you've talked about it before, but I mean, the 25% services revenue growth, that was discussed as just kind of being like a little bit as a way station, right, but not a final destination, I would assume. If that's still the case, I would assume you'd probably need to continue to invest to see any potential further acceleration of growth. Is that a fair assumption? And is that still the company's longer-term target?
Steven H. Gatoff - CFO
Yes, and yes. But the important point is the leverage we expect to garner in the model. Meaning, we will invest more aggregate dollars sequentially quarter-over-quarter, but at a lower marginal increase. And so if you look at our bookings trajectory as well as the absolute level and as we talked about, right, really targeting a 30% sustainable bookings growth rate, that will portend with our model, with a SaaS model that you would expect revenue increase to really come up and hit that rate over the next, call it, several quarters to really hit that. But to your point, importantly, 25% is not the end result. That's the milestone on the way, and we're oriented around the 30% bookings growth, that now on a SaaS model will drive that revenue growth over time.
Michael Joshua Nichols - Senior Analyst of Discovery Group
And then, the company has had some good success historically in a couple specific type verticals whenever you go after these. But just regarding the X Series and some of the hiccups for the sales issues, was that more broad-based that you're seeing? Or were there any specific areas like retail or healthcare that were particularly weaker or causing a little bit more of the drag, just trying to get a little bit better handle on that?
Vikram Verma - CEO & Director
Okay, I'll take that one. So it's kind of -- we almost got the reverse Gaussian curve, small businesses starting to tick up in the right direction and that's continuing to execute and X has been well-received there. Enterprise continues to do well and X has done well there. It's been the mid-market, which is the whole higher velocity sales motion with the level of automation and self-service and other tools like that, that we probably laid an egg on, and the idea there is, it's not broad-based as in size in or by vertical in terms of -- it really has got to do with the fact that where we leverage the channel, we did not do a good job of enabling our channel managers, our channel partners and our sales people to basically sell X for the high velocity mid-market. And we've started to see that change. It's more around the selling motion than anything else.
Operator
(Operator Instructions) Your next question comes from Jonathan Kees of Summit Insights.
Jonathan Allan Kees - MD & Senior Analyst
I'm going to take a different tack, and I guess commend you guys for taking ownership of this issue, saying it is execution. Throughout this earnings season so far we're hearing a lot about companies blaming everything from China to the government shutdown. Now with that said though, if this is indeed mid-market execution issues here, what macro issues have you concerned? You haven't mentioned anything, you're not saying there's anything right now that's bothering you in terms of the market -- market trends are still strong. What's bothering you in terms of -- or could be on the horizon in terms of macro headwinds? Now you are exposed to U.K., so there's Brexit and there's you already have currency issues or 2. So I guess, talk to me in terms of what could be on the horizon there in terms of macros?
Vikram Verma - CEO & Director
Fair enough. Jonathan, that is actually pretty funny because in a somewhat gallow humorous kind of way, because I was hoping to be able to blame China or government shutdown or something else, and unfortunately when we looked in the mirror, it literally was we screwed up on the basic blocking and tackling of taking a brand-new product, combining it into the brand-new channel team, bringing it to our channel partners and making it simple and easy for them to sell. So unfortunately that was the issue, and there's nobody to blame, but ourselves.
From a macro point of view, I'm not seeing any change. As a matter of fact, we are seeing that -- I think the thing you have heard from me as a common refrain has always been, we need more at [best.] When we are in the deal, I win 2 out of 3 deals, that continues to be the case. We are now finding out where those deals work and why we were not in it. And to a large degree, there were channel partners in some instances, there are other areas that we've been able to identify, sources of demand, that I think, as we get our act together and particularly with X and the ability to do high velocity selling with X, we feel pretty damn bullish about it. But from a Brexit point of view, I don't anticipate any issues. I view that as just some noise. I think all the macro fundamentals are all fine, the market is fine, the demand is there, our product is fit for purpose. We just shot ourselves in the foot and the goal is to kind of own up to it, fix it, get better, keep getting better.
Jonathan Allan Kees - MD & Senior Analyst
Okay. If I can squeeze in one more here, especially with your stock pullback here, can you update us in terms of your stock buyback program?
Steven H. Gatoff - CFO
Sure. We had total program authorized of $25 million, and I believe, we have not done anything in the past year on that and we have a capacity right now of approximately $7 million.
Vikram Verma - CEO & Director
And I'll add one more, Jonathan. As you know, from time to time -- I have been a net buyer of our stock over the years, and I've not sold a single share. It is not my intent to do that anymore. And at the appropriate time and subject to the right open window, I'll continue to be a buyer in dips.
Jonathan Allan Kees - MD & Senior Analyst
Actually, people are noticing that, Vikram. I noticed that, too.
Operator
Your next question comes from the line of Nikolay Beliov of Bank of America Merrill Lynch.
Sui Ying Cheong - Analyst
This is actually Jacqueline Cheong on for Nikolay. I have couple of questions regarding the X Series. Are you seeing a change in win rates with the X Series? And how disruptive is the process of upgrading your install base to the X Series?
Vikram Verma - CEO & Director
So it's 2 things. We have seen our win rate with the X Series go from 1 out of 3 to 2 out of 3 against major competitors. So that is telling me X is exactly fit for purpose. I don't anticipate the transition of our installed base to be disrupted at all with the X Series, because the idea is we will give them additional capabilities than what they have today for comparable prices. And so the goal is to just make it completely seamless and do it over 4 to 6 quarters, so there is no impact. But X is exactly what we have worked over the last 4 years to get. And as I said, the way we rolled out X, and I think Meta had asked this question earlier on, we did it in a very systematic manner. We rolled it out initially with enterprise. Everything was positive, but that was a high touch environment with enterprise, and then where we discovered where we had some weaknesses in our sales enablement, selling motion, training, et cetera, et cetera, was when we got to mid-market and channel. But that's what we're addressing right now. And frankly, it's not been an issue with small business. Small business is starting to evolve to X relatively easily because it's relatively simple. It's more mid-market and channel that we need to address, the selling motion, the tools and everything that we can do to actually increase the velocity of sales. But from a win rate perspective, that is the whole purpose of going to X is to dramatically change our win rate, which is what we're seeing.
Sui Ying Cheong - Analyst
Got it. If I can squeeze in a quick one. Are there any new features in the X Series that customers like the most and what are they?
Vikram Verma - CEO & Director
So, I mean, frankly, the biggest thing is the ability to have everything all integrated together, particularly the contact center. The fact that you have a -- and you'll start to see us make a bigger and bigger push in contact center, because what's becoming pretty evident is we essentially as part of X, have a complete and fully formed contact center that is competitive with all the leaders in the contact center space today, except we bundle in telephony and presence and that should give us significant advantage.
In addition to that, we have a lot of data analytics, reporting, and now with Jitsi, we will be introducing videoconferencing. This is a team we brought from Atlassian. We'll be introducing videoconferencing tightly integrated into X Series and it will be unveiled at Enterprise Connect end of March and it will be generally available by end of June, July, August time frame. And I think that again, the ability to have state-of-the-art telephony combined with state-of-the-art contact center, combined with state-of-the-art videoconferencing with the underlying data and analytics is essentially in 4 bundles or so is the whole brilliance of X. We just have to do a good job of getting that out to market, getting that in the hands of our channel partner, enabling them, and I think we're off to the races.
Operator
Your next question comes from the line of Rich Valera of Needham & Company.
Richard Frank Valera - Senior Analyst
Vik, when we had talked about what was going to enable you to see the kind of quarterly acceleration into the fourth quarter to hit that 25% bogey, you had said that you had a lot of seats sort of in backlog from prior orders that already had been closed, and that the ease of deployment of the X Series was going to enable you to do some sort of rapid deployment of the already one business. So is that still true? And given that dynamic, it is just sort of surprising to see things slip out 2 quarters on some soft bookings, so I just wondered if you can comment on that?
Vikram Verma - CEO & Director
Yes, no, still true. And as a matter of fact, look, the bookings are less than [happiness.] I mean, we had a 50% bookings for Mid-market/Enterprise Q2, and obviously 13% this quarter is a major disappointment. Despite that, you are seeing a sequential increase continuing off approximately 50 to 75 basis points. That is because of the faster pace of deployment and the ease of X. The whole purpose of X was the ability to deploy to mid-market very quickly, so you can even start to collect revenue in the quarter. That slipped out a little bit because of lighter than expected bookings, but I think, it's a temporary blip and we'll come out on the other side. And again, it's a self-inflicted wound, which is what I'm really annoyed about. But in the end, I think, it's one of those things where you fix it, you get better and you move on.
Operator
Your next question comes from the line of George Sutton of Craig-Hallum.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
Sorry to belabor the call, but you mentioned, Vik, that the leading indicators that told you there was some issues. I'm just curious if you could be a little more granular about what those leading issues were? And you mentioned that the early indications are that the changes you've made have improved things. I'm curious if you can give us the leading indicators you're seeing from that angle?
Vikram Verma - CEO & Director
Yes, no, I think, it was just the deal progression. We monitor deal progression going from different stages, and we saw deals fit in like the quoting stage and there was a lot of back-and-forth on quoting and questions that we thought would have been self-evident, there are questions about features that should have been obvious that kept going back and forth and necessitated multiple meetings. And that's when we started to -- our antennas started to go up and say we have not done a good job of enabling our channel team as well as our various sales executives. And so that was where we started to see around late -- mid -- probably late November and mid-December, that the deals were taking us longer and there was a lot of back-and-forth and questions on what should have been very obvious, very basic stuff. So that was the number 1 issue.
The second one, and look, this is always embarrassing to some extent, we did a listening tour with all our channel partners. And the great thing about our channel partners, we've got some phenomenal channel partners and they were very honest with us. They said, X is fit for purpose, they just didn't have all the tools necessary to sell it. They thought our team -- our own team was not totally aware of all the capabilities of our product, and that our tools were harder to do business with and the velocity was missing. That's hard to hear, but I would rather hear it. And we started to hear that late December, early January time frame. And so we're going to address it head-on. We brought the right folks in. We kind of made some process and org changes and we'll go address it, because in essence the channel partners made it clear. "If you had made it easy for us, we would have been able to get you dramatically more business than what we were able to get you," and so you go, well, self-inflicted wound. But the good news is, we can address those.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
Just as a quick follow-up to that, are any of those channel partners looking at other potential vendors as a result of these issues?
Vikram Verma - CEO & Director
Other way around. They are actually viewing X as the answer to a lot of the turmoil that is happening in the market. I think you sent me a note sometime ago about how we picked the right vision, 3, 4 years ago that everything is going to converge towards basically contact center, videoconferencing as well as telephony as part of one platform. Gartner, as you know, has just most recently got rid of their UC category and now is only UCaas and CCaaS, which means cloud is mainstream; and 2, in order to be part of that, you have to have a full stack of UCaas and CCaaS solutions bundled together. So channel partners are viewing us as the safe bet, because they are going, "Hey, with all the turmoil happening and shifting alliances, you're one of the few guys that we know own your own technology and basically are here to stay. " And so they were disappointed in our ability to give them all the information necessary to quote, but therefore, I think we -- we were not in deals that we should have been and candidly once we are in those deals, I like our chances.
Operator
Your next question comes from the line of Matt Van Vliet of Stifel.
Matthew David Van Vliet - Associate
I guess, looking at some of the channel conflict issues, I think, you sort of briefly touched on. But I was curious what changes or organizational shifts have you made around especially the mid-market to enable that, but also, understand that your existing sales force has their jobs to do?
Vikram Verma - CEO & Director
Very simple. Basically, combining the direct sales team and the channel team with essentially common quotas, common goals, common -- and a very tight leadership rhythm at the top. And so it's compensation drives behavior and then on top of that creating essentially processes by which channel partners or channel managers as well as our sales executive visit channel together on a very, very tightly integrated, do deals reviews together, et cetera. Again, as I said, the part that is annoying about this, this is very basic blocking and tackling, and so we should not have stubbed our toe, but the reality is, we did. But the goal is to address it head-on, and as I said, we made a few changes at different levels of the organization and as well as processes and we're starting to see the benefits of that. I like the team we have. We've got some amazing folks, and they were honest about telling us where we were not doing a good job as an organization, and I'm very grateful to our channel partners for being completely blunt with us about the opportunity we had and the way we kind of stubbed our toe and what we needed to do to get better and we'll address it.
Matthew David Van Vliet - Associate
And then you obviously added quite a few partners to the community this quarter and even last quarter. Just curious if you could give us a little bit more geographic mix or targeted customers size mix of the type of partners that you've added recently versus maybe what the system had in it before?
Vikram Verma - CEO & Director
Increasingly, our focus is on channel partners that can bring us mid-market deals, which is anywhere from 250 seats all the way up to 2,000, 3,000 seats. We have done a great job on the really large deals and we keep winning those large deals, because our product is ultimately configurable, which means we win the very, very large enterprise deals, but those are high touch. The goal was, we need to get that engine for mid-market, which is the 250 to 2,000 seats, really accelerating with a relatively lower touch model and as much automation, self-service, et cetera, and that's the area and we have targeted channel partners who can bring -- who have that kind of customer base and the goal is to enable them so that they can all be successful.
Operator
Your next question comes from the line of Mike Latimore of Northland Capital Markets.
Michael James Latimore - MD & Senior Research Analyst
In terms of the migration of the base, is there any notable sort of incremental costs that would go with that?
Vikram Verma - CEO & Director
Relatively, de minimis. I mean, the whole idea is to automate it as much as possible and that's why we've been very systematic about it. The goal is that every existing customer will get more than what they have at a price that is comparable to what they pay today, and then the ability for them to have a lot more self-service automation, et cetera, will be a huge enhancement on top of that. But we don't anticipate any major cost -- X was designed so that it would be able to be migrated to our entire install base. The goal is to do it systematically and stretch it out over 4 to 6 quarters.
Michael James Latimore - MD & Senior Research Analyst
And then in terms of just the larger deals that you won the past few quarters, are the deployments of those generally on track? Is that what you said?
Vikram Verma - CEO & Director
Yes, the deployments are going -- look, we've got because of the newer platform, deployments are faster across-the-board every element of the company has gotten better, right? So if you think about it, despite what I consider very light bookings for Q3, the company is continuing to sequentially increase growth rate by between 50 and 75 basis points every quarter, and that's primarily because of execution. And -- but ultimately, to me, I want to start seeing the bookings grow sustainably because then you're off to the races because now can deploy much faster and if you can see sustainable growth in bookings, particularly in the mid-market, then as I said, you get that extra 1 to 2 percentage point increases in growth rate by quarter, which is what I was targeting as opposed to the 50 to 75 basis points which I'm settling for right now.
Michael James Latimore - MD & Senior Research Analyst
And are you assuming that sort of implied in that kind of revenue growth rate improvement that you get back to 30% bookings growth relatively soon here?
Vikram Verma - CEO & Director
In the not-too-distant future in terms of bookings, yes. I mean, the intent is, again, I'm buying myself 4 to 6 months to make sure that the stubbing of toe that I did kind of gets addressed systemically, so that it's sustainable and we don't just have 1 shot -- 1 quarter, it's great. And that's unfortunately been us, right? We have a great quarter followed by a so-so quarter, followed by a great quarter, followed by a so-so quarter and so the goal is, how do you sustainably keep increasing bookings quarter-over-quarter so that the engine is cooking. And that's the whole purpose behind X Series and that's the whole purpose behind the selling motion that we're trying to create, and that's the target that we're getting towards, which is the 30% sustainable bookings growth.
Operator
Your next question comes from the line of Zack Turcotte of Dougherty.
Zack Turcotte - Anlayst
Jack on for Catharine Trebnick. Just 2 quick questions. First, if you could go into your international presence a little more specifically, your penetration in APAC? And secondly, what's your road map or current targets for selling X Series internationally?
Vikram Verma - CEO & Director
X is available -- the intent is to make X available everywhere. It's already available in the U.K., and I think in the not-too-distant future, it will be available in both ANZ, basically Australia and New Zealand in Q1 time frame as well as Asia Pacific. But it is currently available U.S. as well as U.K. as well as Continental Europe and then ANZ by end of Q1. And so X will be the only product that we will sell, everything will basically get subsumed under X. And then as I said, over the next 4 to 6 quarters, we'll get our entire install base shifted out over to X. And so that's essentially where we're targeting.
Steven H. Gatoff - CFO
And from a financial standpoint, we talked about international being roughly just north of 10% of our revenue, it's probably 2x that insofar as our new bookings, and so we're seeing nice growth overseas. And so we would expect that to continue to edge up as that becomes a larger and larger portion of the base over time.
Operator
There are no further questions at this time. I'd like to turn the call over to Vik Verma for closing remarks.
Vikram Verma - CEO & Director
So thank you, folks, for attending our Q3 FY '19 earnings call. I think both Steven and I will be on the road over the next few weeks to months, so that we have an opportunity to interface with several of you. We look forward to your continued support and look forward to answering any questions that you may have. And we will have some significant announcements, and a big presence at Enterprise Connect, which is around the March time frame in Orlando. And I think you guys will have an opportunity to see X Series in all its glory and get a sense of why we're so excited about it. Thank you, again.
Operator
This concludes today's conference call. You may now disconnect.