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Operator
Good day, ladies and gentlemen, and welcome to the Ebix, Inc., first quarter 2010 investor call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will follow at that time. (Operator Instructions) As a reminder, this program is being recorded.
I would now like to introduce your host for today's program, Mr. [Neil VanHalen], Corporate Manager, Marketing, Communications, and Media. Please go ahead, sir.
Neil VanHalen - Corporate Manager, Marketing, Communications, & Media.
Good morning, everyone, and welcome to Ebix, Inc's, first quarter 2010 earnings conference call. Joining me to discuss the quarter is Ebix President and CEO, Robin Raina. Following Robin's remarks, we will open up the call for your questions to be addressed by Robin and the Ebix CFO Robert Kerris.
Now let me take this time to remind you that the primary purpose of today's call is to provide you with information regarding our first quarter fiscal year 2010 performance. However, some of their discussion or responses to your questions may contain forward-looking statements. These statements are subject to risks, uncertainties, and assumptions. Should any of these risks or uncertainties materialize or should our assumptions prove incorrect, actual company results could differ materially from these forward-looking statements.
All these risks, uncertainties, and assumptions, as well as other information on potential factors that could affect our financial results are included in our reports filed with the SEC, including our most recently reported form 10-K for the year ended 31st of December 2009, particularly under the heading risk factors.
Our press release announcing our outstanding first quarter results was issued a few hours back. You can look at Ebix financials beyond what has been provided in the release on our website at www.ebix.com. The audio and the text transcript of this call will be available also on the Investor home page of the Ebix website after two p.m. (inaudible - highly accented language).
With that, let me turn you over to Ebix CEO and President, Robin Raina.
Robin Raina - Chairman, CEO, President
Thank you, Neil. Good morning, gentlemen. We announced our first quarter 2010 results a few hours back, and I'm delighted to be able to share with you today our outstanding results.
We started the year by delivering the biggest financial quarter in our history. First quarter revenue rose 53% to $31.6 million, as compared to the first quarter of 2009. GAAP diluted EPS of $0.32, increased from $0.23 a year ago. That's an increase of 38% year-over-year. These are record results and mark the highest revenue, net income, and diluted EPS in any one quarter that the company has reported in its 34-year young history.
First quarter net income was $12.4 million, an increase of 49% on a year-over-year basis, as compared to net income of $8.3 million in the first quarter of 2009. To put these numbers in perspective, let me remind you that the net income of $12.4 million in the first quarter of 2010 is approximately equal to the net income of Ebix for the full year of 2007. For those of -- for those of us who have been associated with Ebix for some time, this net income comparison of our quarterly results to the full-year income results just two years back, has a lot of special meaning.
This is also the first quarter where our US income was taxed at an average rate of 33.2%, due to partial NOL valuation allowance released in the fourth quarter of 2009. Our consolidated worldwide tax rate benefits from the majority of our manufacturing base and income being in low tax jurisdictions across the world.
The exchange segment continued to be our largest revenue generator with 72% of our revenues coming from it this quarter. 11% of our revenues came from the BPO Channel, 9% from the P&C backend systems Broker Channel, and 8% from the P&C backend system, the Insurance Company Channel. The Exchange Channel grew 90% year-over-year. The BPO Channel grew 4% year-over-year, and the Broker Channel grew 19% year-over-year. The Carrier Channel dropped 17% year-over-year because of the relative freezing of IT budgets by insurance companies in 2009, in the area of procuring backend systems. The insurance company market has since improved quite a bit in 2010, and we expect to get our carrier revenue growing back again soon.
In the first quarter of 2010, the company continued its focus on organic growth by signing key named accounts like Sun Life, Universal Life, US Bank, Ameriprise, American General Life, National Western Life, Principal Financial Group, MetLife, Bechtel, Sea World, (inaudible - highly accented language), Port Authority of New York-New Jersey, and Avis, amongst others, et cetera. This list of names is just a sample representation of contracts signed by the company in the first quarter of 2010, with large accounts easily recognizable to the investor community and is, by no means, a comprehensive list of contracts signed by Ebix in the first quarter of 2010.
Some of the other material contracts signed previously in 2009 are still in implementation mode, and, thus, did not generate any transaction exchange revenue in the first quarter of 2010. Some of these named accounts in implementation mode at present are, Bank of America, Wells Fargo, Fidelity, US Bank, Ameriprise, Marsh, Disney Consumer Products, John Hancock, Bechtel, and GenWorth, et cetera. This is in addition to all the new contracts signed by Ebix in the first quarter of 2010, which are also now in the implementation pipeline.
Today Ebix has emerged as the largest on-demand insurance services exchange in the world. We intend to build on our success and deploy many new exchanges across the world. We continue to invest in research and development towards developing and deploying many of these key exchanges in 2010 itself. Some of these new initiative [targeted] at growing revenue organically out in the area of servicing an annuity policy, portability of an annuity policy across multiple carriers, life insurance ePolicy delivery with polymer exams, eSignatures, et cetera. On demand cloud-computing infrastructure in Latin America to provide property and casualty insurance company systems on a utility service basis across multiple insurance companies and an ambitious enterprise-wide system, code name [GR8], to provide a state of art, on-demand, backend system for health, employee benefits, life, enrollment, billing and accounting, et cetera, some of the other key initiatives that we are pursuing at present.
We believe that we are ready to enter several markets that we had stayed away from in the United States until now. Noteworthy amongst them is the property and casualty insurance exchange market in the United States, presently dominated by one player, Ivans, I-V-A-N-S. We believe we are ready to compete with Ivans in the United States P&C insurance markets now. You could expect us to make some announcement soon in that area.
We believe that our present income -- that at our present income rate, we expect to accumulate additional cash of approximately $50 million over the next 12 months. This is in addition to the company's present cash balances of $23.5 million as of (inaudible - highly accented language) 2010. We intend to reinvest this cash towards growing our revenues organically and towards making accretive complementary acquisitions in the short and long-term, both.
Accordingly, we're pursuing a number of opportunities in the areas of health, P&C exchanges, compliance exchanges that allow us to enter new markets like exchanges for mutual funds, SEC and [federal] compliance for bank assurance, insurance companies, et cetera.
A few days back, we unveiled our cloud-computing strategy in the insurance markets. As an on-demand solutions provider to the insurance marketplace, it's a natural progression for Ebix to grow into the cloud-computing area as it aligns well with our current application development strategies. Our cloud-computing services are being designed to meet customers' critical needs to experience results quickly, as they deploy their technical applications in traditional datacenters, modular datacenters, or the cloud. We believe there's an opportunity in the insurance industry to offer infrastructure-based services on a utilities model delivered over a cloud. This will allow insurance companies, insurance brokers, investment advisors, broker dealers, and other entities involved in the insurance industry to run multiple applications interfaced with each other outside the confines of their own datacenters. This means clients will have the benefit of dealing with one infrastructure services provider.
We believe Ebix is uniquely positioned to play a major role using cloud-computing within the insurance industry. We are one of the only players who can deliver a multitude of services while processing an end-to-end insurance transaction utilizing our suite of SAS-based products like EbixExchange, Ebix Advantage, SmartOffice, and SmartIntegrator, et cetera.
I'm often asked whether we can now grow our revenue exponentially since we are increasingly seen as a leader in the markets that we play in. I believe that the path Ebix needs to stick to is to grow revenue aggressively, but sensibly. Ebix can either choose the path of high growth with low, 10% to 15% operating margins, or the path of sensible growth with 40% or more in operating margins. We prefer to do the latter, and, thus, remain focused on growing -- on working towards our goal of annualized revenue run rate of $200 million by fourth quarter of 2011, with 40% or more in operating margins. Doing that while ensuring Ebix 70%-plus recurring revenue streams and minimal customer attrition ratio is not likely to be easy.
We've chosen a path that's a lot harder than just growing revenues aggressively. Since we intend doing that with operating margins that will hopefully set a new benchmark for the on-demand sector in the United States.
I'm often asked how we have made cross-selling as our mantra in the insurance markets. Let me walk you through just one (inaudible - highly accented language) example of how our services lead into each other and how cross selling can naturally be undertaken by our sales force across the world. Our focus has been to provide a single window approach to our prospective clients in terms of all the services that they might utilize from us. Towards that extent, we have a multinational account strategy and a domestic account strategy providing single points of contact to our customers.
Let us take the example of a large insurance company who wants to improve its distribution, marketing, and reach, while trying to improve its time to market, its productivity in terms of time and cost both. To such a customer, to such a prospective customer, we are likely to suggest a number of on-demand solutions all interfaced with each other and all naturally leading into each other while taking a transaction from one end to another through the company, through the insurance company's entire food chain. This could involve -- to walk you through the steps, this could involve providing -- this could involve providing, one, an on-demand CRM system for the insurance company's direct producers.
Two, it could involve providing a CRM system for its thousands of agents, investment advisors, investment advisors, investment broker dealers, et cetera, to handle prospecting, sales management, billing, commissions, accounting, et cetera.
Three, by bundling the CRM into the EbixExchange service and completely seamlessly interfacing it within the exchange, we can now get their agents, producers, investment advisors, investment broker dealers, et cetera, to enter the prospect data into the Ebix CRM system, take the data from the CRM system into Ebix Life Illustration Exchange seamlessly, and, in the background, providing multiple [goal] quotes to them from multiple carriers.
Four, we get the data from the Life Exchange to seamlessly flow back into the Ebix CRM system so that the agent never comes out of the system. If the agent wants to present this quoting data on its website or a portal to its consumers or subagents, we will do that precisely by using another service of ours called VitalTicket, while maintaining the look and feel of a particular agency.
Five, once that agency is ready to convert the quote into a policy, the agent can still continue using the Ebix CRM system, and with one click can populate all the data from the Ebix CRM system into Ebix order entry exchange LifeSpeed. This LifeSpeed Exchange takes the data directly into the insurance company's backend policy administration system. Along the way, LifeSpeed Exchange delivers data from the polymer exam to a third party, gets the compliance check done, and can get the carrier representative to issue a ePolicy using Ebix eSignature process.
Six, EbixExchange for [point of] transactions can hand over the policy to clearinghouses like [DDCC] or [Pershing].
Seven, once this policy needs to be serviced, Ebix new maintenance exchange will process the transaction, and when the policy needs to be transferred from one carrier to another, Ebix new portability exchange will process the transaction now.
If this insurance -- seven -- eight. If this insurance company was also doing health insurance or workers' compensation or risk management, the CRM could hand over that data to EbixExchange seamlessly also. In this example just elaborated, the insurance company has the advantage of still using one vendor, Ebix, who can now cross sell many of its services to the same insurance company. In the above example given by me, Ebix would have sold Ebix CRM, Winflex Life Exchange, LifeSpeed Exchange, Ebix eSignature service, Ebix VitalTicket service, Ebix Maintenance Exchange, Ebix Portability Exchange, Ebix Compliance Exchange, Ebix GR8 Service, Ebix Annuity Exchange, et cetera, all while ensuring that tens of thousands of agents of this insurance company can do all this while never getting out of their Ebix CRM system.
At each point, as the data moves from one Ebix service to another seamlessly in the background, Ebix continues to generate revenue based on each service being used, and the counter keeps track of each of these chargeable moments. The insurance company gets 100% compliance, (inaudible - highly accented language), straight-through processing, increased reach, while servicing sits agents and consumers efficiently, cost effectively, and without using any paper in the process.
The example given by me captures how we cross sell our services and sell this straight-through processing vision to key accounts across the United States today.
So to close, Q1 was a good start to fiscal 2010. We're investing strongly in recent development while creating strong product offerings, leading to straight-through processing solutions for the insurance industry.
With insurance industry's margins under pressure, this is a great time to be in the business of (inaudible - highly accented language). We believe that no company in the insurance software industry is better positioned for growth in this market than Ebix. I look forward to describing our progress when we release our second quarter 2010 results in the first week of August.
With that, let me turn the call back to the operator so that we can take your questions. Thank you.
Operator
(Operator Instructions) Our first question comes from [Nick Billups] from Holden Asset Management. Your question, please.
Nick Billups - Analyst
(Inaudible - technical difficulty) sales force almost doubling and an increase in the amount of your marketing team as well. But this quarter we saw a decrease sequentially in that line item. I'm wondering what accounts for this and how these sales and marketing teams are compensated.
Robin Raina - Chairman, CEO, President
Nick, your voice broke in between. Could you please repeat that question? I'm sorry.
Nick Billups - Analyst
Yes, no problem. On the last conference call you noted that you had doubled your sales force and that you also increased the size of your marketing team. And now that would -- that explained the ramp up in sales and marketing for that quarter. But this quarter, that amount is down sequentially. And I'm wondering what accounts for that and how your sales and marketing teams are compensated.
Robin Raina - Chairman, CEO, President
Well, I wouldn't read too much into it. I mean, the sales staff still is there. The marketing staff still are there. We've actually grown on all of that. And I think some of these are timing differences in terms of how we handle our conferences and stuff like that. And there can be [many] conferences happening in a particular quarter, mark -- which end up resulting in more marketing expenses and so on.
Having said that, our sales and market -- our sales staff is incentivized, like any other organization based on we have a direct sales force and we incentivize them on direct -- on sales directly to the insurance market based on a cash collected basis.
Nick Billups - Analyst
Okay. And a quick follow-up. Receivables were up a bit this quarter also. What accounted for that?
Robert Kerris - CFO
It's just due to -- this is Robert Kerris, CFO. This is just due to the increase in receivables from recent acquisitions that we've made, strictly a timing issue. And we look to see quite a bit of collections and reduction of AR during the coming quarter.
Nick Billups - Analyst
All right. I'll get back in queue. Thanks.
Robin Raina - Chairman, CEO, President
Thank you.
Operator
Thank you. Our next question comes from Mike Latimore from Northland Capital.
Mike Latimore - Analyst
Yes, good morning. On the, just, Robin, on your operating -- or on your guidance for $50 million in cash flow, I guess, first, is that operating cash flow? And, second, what are kind of some of your general assumptions around working capital in that outlook?
Robin Raina - Chairman, CEO, President
Well, meaning -- our general assumption is very basic, meaning, clearly, we believe that our income streams are quite consistent. That's the first thing. We also believe that our cash flow generation is pretty strong. We're putting a very strong focus on improving our DSOs, continuing to collect money on a [fast-forward] basis. We've never had an issue with AR in the past, and we don't believe we should have an issue in the coming days. So, purely, that $15 million number that you're looking at is purely if you'll -- if you really look at it, it's a number based on income stream.
Again, this number is based on where we are today. As we move forward, we would like to get this number to improve, actually.
Mike Latimore - Analyst
Got it. And your CapEx is a little bit below kind of normal. What kind of CapEx levels do you think you'll see in 2010?
Robin Raina - Chairman, CEO, President
I think you're going to see it consistent with what you've seen in the last year. We do not expect any major movement there.
Mike Latimore - Analyst
Got it. Okay. And the -- your exchange business was up, I think $0.5 million sequentially, I believe. Can you talk a little bit about what drove that revenue in?
Robin Raina - Chairman, CEO, President
Well, I think it's a function of with each and everything -- with each and everything quarter, you're going to see, as we get more and more players coming on our platform, you're going to see transactions continue to go up. And, clearly, as you know, our exchange business thrives on transactions. It thrives on the volume of transactions. It thrives on how many entities are conducting transactions. So I think that's a simple fact. And so this pipeline that we have of implementation is very strong. It's a who's who of the market. When you have an implementation pipeline of names like Ameriprise and Bank of America and Wells Fargo and US Bank and so on, these are pretty strong names. But we're not going to make -- we're not going to get our exchange real revenues from them until they really go live and are fully implemented.
So as we go forward, as each one of these are implemented and more and more keep getting added to that pipeline, the transaction volumes will keep increasing and so will our exchange revenues keep increasing.
Mike Latimore - Analyst
Yes, I got it. Thanks.
Robin Raina - Chairman, CEO, President
Thank you.
Operator
Thank you. (Operator Instructions) Our next question comes from [John Bates], individual investor. Your question, please.
John Bates - Individual Investor
Yes. I'd like to know how important the healthcare, US healthcare is to your exchange net income. And I'm also interested in knowing how your exchange is different qualitatively from the exchanges that are going to be set up as a result of the healthcare legislation. I'd like any discussion of how that legislation is going to affect Ebix's products.
Robin Raina - Chairman, CEO, President
Okay. Well, I think first of all let's talk about the reform as it stands today and the passage of it. The good news, that it's already passed. That's, from our perspective, is very good news, simply because whether one likes it or doesn't like it, (inaudible - heavily accented language) in the health insurance market. And the passing of that health reform at least made sure that [inertia] will go away.
Now, having said that, company's like us see everything as an opportunity. We see this as a big opportunity for us to go out and establish our own health insurance exchanges. Now, we do believe that as we move forward, what is going to get critical is that you finally -- the country needs a nationwide health insurance exchange. Today we're seeing more the beginning of 50 exchanges that could possibly merge. And even those 50 exchanges could be in multiple areas. You could see health exchanges in the area of electronic medical records. You could see health exchanges in the area of consumer quoting and so on.
Now, having said that, we believe, ultimately, we're one country. We'll have to (inaudible -highly accented language) 50 exchanges. We'll need to have one common exchange worldwide -- countrywide. And towards that extent, the only player we believe who can succeed will be the one who looks at that issue from our perspective, which means we believe that a player who looks at the issue from a perspective of backend system of health insurance companies, looks at it from a perspective of evolving an exchange between the health insurance companies and insurance brokers, looks at a way to bring products from health insurance companies directly to consumers, knows, has -- understands the working of hospitals, understands electronic medical record, understands what [goes] into a hospital in terms of syndicating content data and so on, looks at, understands that how claims adjudication works, understands how areas like employee benefits, billing, consolidating billing, enrollments, FSA, COBRA, all of that, has to be understood for a real successful player in the exchange side of business to provide an end-to-end straight-through processing exchange.
I will tell you today there are not many players who could even think of doing that because they -- I could break my answer into 20 different services now. But that's not going to work.
So having said that, Ebix looks at it holistically that we need to be -- if we are going to be that player, if we're going to at least try to be -- if we're going to endeavor to be that player, then we must look at that whole issue from a perspective of getting in all these areas, not in just one of these areas. So we have a comprehensive plan to do that.
Now, how successful we will be, only time will tell. But in -- I will -- I'll tell you this. That rest assured that you will see Ebix getting in -- into many of these areas in coming days. So we do clearly see this as an opportunity. Our present health insurance business that we have is not impacted negatively in any manner from where we are today with respect to the health reform movement. Meaning, there is still confusion in the area of FSA and so on. There's a bit of uncertainty, and we're trying to work through that. However, from a perspective of as of today, we're seeing health insurance companies approach us back again, trying to now -- the inertia is starting to go away. So we see that as a positive development.
John Bates - Individual Investor
Okay. Thank you.
Operator
Thank you. Our next question comes from Simon Baruch from -- he's a private investor. Your question, please.
Simon Baruch - Private Investor
Good morning, Robin. First of all, you mentioned that the implementation of some of your Q4 contracts is still in process. Is that typical for Ebix for previous quarter's sales? Or are these ramping up a little slower than you expected?
Robin Raina - Chairman, CEO, President
Simon, that's absolutely typical for Ebix, especially for any -- for these large clients. They're very large clients. They have very -- one of the value for them to be on this EbixExchange has to be that they get exactly what they want. It has the transaction, the workflow. Everything has to be seamlessly integrated into their backend system. It has to be integrated with everybody that they work with, and that's the -- it's like it's you have to be absolutely [custom] with what you do. And so that's what we are trying to do with them. And so this is not -- we're not behind schedule or anything like that.
Simon Baruch - Private Investor
Okay. Thank you.
Robin Raina - Chairman, CEO, President
Thank you.
Simon Baruch - Private Investor
And also, as far as the (inaudible) example and the cloud-computing, forgive me, but I don't completely understand all the ins and outs of your business. So the following questions are inter-related and from a non-expert point of view. Is the cloud-computing initiative a part of the (inaudible) example or is it a new one over and above that example?
Robin Raina - Chairman, CEO, President
No, this is in -- cloud-computing basically overlaps everything. So you're not really saying cloud-computing should only go into any one area. Cloud-computing overlaps virtually everything we do today. And as we see it, that's the way we want to proceed. So virtually in every area of our business, whether it is exchanges, whether it -- they're backend systems, whether there's anything. I could give you a real -- another example of this to make it simple for you.
So take a market like, let's say Latin America. And let's say we want to provide an on-demand backend system to insurance companies. Now we could provide that on-demand backend system on a cloud anywhere across the world to them, while providing them ISO 27 kind of security levels. As also, now, this particular, let's say insurance company, also wants to use a general ledger. And that general ledger is not from Ebix. Let's say that is from Sun. Let's say that's from Great Plains. And this company also wants to use our exchange or wants to use an outside application provider. What Ebix can do now is put all of these applications, some of them might not really be even related to Ebix, we will put all these applications on a cloud anywhere across the world, with disaster recovery virtually [again] across a cloud anywhere, and now offer all these services on a utilities basis to this insurance company. They've all been saying, well, we'll provide you hosting fees so much, and so and so.
We say, well, we're going to charge you a utility, all these services, you don't have to worry about buying software. You don't have to worry about keeping licenses. You don't have to worry about hardware, hosting, IT manpower. We'll provide this complete end-to-end service, across multiple applications on our cloud to you on a utilities basis, which means you could charge for transactions. You could charge them on any basis which is more a service bases are than anything.
Simon Baruch - Private Investor
So is that computing -- cloud-computing architecture on both -- worldwide or is it simply in Latin America right now?
Robin Raina - Chairman, CEO, President
No, it is worldwide. I just gave you that as an example to get -- walk you through some of the things. And this was a real example of something that we are doing right now. So I thought I'll give you a real example of how cloud computing would work.
Simon Baruch - Private Investor
Thank you.
Robin Raina - Chairman, CEO, President
Thank you.
Operator
Thank you. Our next question comes from Mark Rye from Singular Research. Your question, please.
Mark Rye - Analyst
Hi. Good morning, Robin and Robert. You mentioned some key initiatives that you're looking to deploy this year. And I wonder if you could tell us a little bit about the market opportunity for those and which of them you see as presenting the largest opportunity over the next two to three years.
Robin Raina - Chairman, CEO, President
Thank you. That's a great question, incidentally. And I think some of these, if I had to kind of look at the -- in terms of opportunities, I think servicing of an annuity policy, it's a large opportunity for us in the United States. We intend pursuing that this year itself. This is a need which is not being handled at all by any -- by anybody as of now. So there is an absolute need.
We're already teaming up. A few weeks back, we were in a meeting with -- to give you some examples of how we have progressed on this, we have 78 carrier representatives sit in one room with us discussing how to launch this service in the year 2010 itself. So we are able to bring in the industry together in some manner. So this will be a pretty strong initiative from us.
But then the GR8 initiative that I talked to, the GR8 is a code name for an enterprise-wide system. Now, that is a pretty -- over the next two to three years, that will become a pretty large initiative for us because this is one of the most ambitious initiatives in the software industry and the insurance -- in the insurance offering industry today in the United States.
Basically what we are trying to do is, you see, take any insurance company. Any insurance company today have -- is -- especially the large ones, they have BNC system, they have LifeSystem. They have (inaudible) new health system, employee benefit, workers' comp, reinsurance. And each of these time they're using different vendors.
What we are trying to do, we're trying to put all of that into one enterprise-wide system. Now, when you create -- put all of that in enterprise-wide system, you will have switch-on and switch-off features. One feature would switch on in a particular country and another one could be switched off in another country and so on. So it's a modular design. It's something that has never been tried.
Now, to complicate it, you put all the exchanges in the midst of it and provide all of the services that Ebix today provide, but across one product. Now, that is a big deal in this industry, where just in a simple area like property and casualty, somebody like a large carrier like an AIG, for example, had 500-plus backend systems around the world, just in the area of P&C. Now you add to it the life, the health, and all the other areas, and you will know the extent of the problem. So that, we believe, is a large initiative for us in coming -- is going to be a large initiative for us.
Mark Rye - Analyst
Follow up on that. Is the GR8 part of your Carrier Systems business line?
Robin Raina - Chairman, CEO, President
GR8 is part of our help business line to start with. It will have a modular design. It will keep. We'll keep launching it one-by-one. But basically GR8 will start with consolidated billings, employee benefits, enrollment, and then graduate into the life arena, the P&C, the back -- the accounting on (inaudible - highly accented language) and so on. So it's kind of a comprehensive system.
Before I lose my thought, I want to add another thing to it. The total area which we believe can become a large opportunity, and I hinted at it during my talk, which is -- during my prepared talk, which is the P&C exchanges in the United States, which is presently dominated by one player, Ivans. Ivans is a dominate exchange today run through -- run by -- it was started by a consortium of insurance companies and so on. I am not at this minute ready to go into absolute details. But I will tell you that we believe that's a big opportunity today and we intend pursuing that in coming days. So you could expect a few announcements in that area from us soon.
Mark Rye - Analyst
Okay. Great. Thanks.
Robin Raina - Chairman, CEO, President
Thank you.
Operator
Thank you. Our next question comes from Mark Lemke from Wells Fargo. Your question, please.
Mark Lemke - Analyst
Hi, Robin. In the release you reference [buyer] growth, market share in on-demand sector. And if I think about one competitor, Salesforce.com, much lower margin, I think. Can you talk a bit about your strategy there and how you hope to maintain margins?
Robin Raina - Chairman, CEO, President
Mark, thank you. That's a great question, actually. Salesforce, for example, you named somebody who we highly respect. I think Salesforce has done a fantastic job in taking on the on-demand market and delivering their CRM services across the world. So we look up to them. Having said that, we are -- to tell you the facts in the life insurance industry, in the life insurance industry, in the CRM market, we are, by far, a leader. We've win deals against Salesforce virtually every -- maybe every other time when we walk into a deal, typically nine out of 10 times, we walk away with the deal. And the reason is simply because in the example that, as I was explaining, I was giving the example of how we provided an end-to-end solution.
And so when a sales force walks in and talks about a CRM solution, it's a great solution, but it is not -- hasn't shown up -- and that time, it is not straight-through processing, where the carrier ideally looking for straight-through processing, and they will be able to offer all these exchanges and backend systems interfaced together with this CRM which makes the deal a little bit more attractive to those players.
Now, having said that, you see, Salesforce is a good example for us all. So as for in terms of how to execute, we think that's somebody that we respect. However, having said that, you see when there are certain things that we don't necessarily want to learn from Salesforce, meaning, you talked about the margins there. Meaning, look at our strategy versus the Salesforce strategy. Salesforce strategy is, they presently are at approximately $1.3 billion in revenues, or so, slightly more than that. And with operating cash flows of $90 million or more, one sale -- Ebix top process sales, that we want to generate the same kind of cash flow while doing $220 million in revenues.
So that's a completely different mindset. And so we've taken two different paths there in terms of the level of margins that we want to work with, the number -- the amount of cash flow that we believe we can generate versus what Salesforce has tried to do. There's nothing wrong with what they're trying to do. It's just a different way of working, and that's -- we believe we want to stick to our more of trying to grow our business. So that makes our business growth a little bit more challenging simply because we're not just simply looking for just organic growth for the sake of organic growth. We're looking for extremely healthy organic growth. We're looking for organic growth that accompanies 40%-plus in operating margins. And we believe that while we do that, and I can walk you through some numbers, because you gave a very good example and, in terms of, when you look at, for example, our collection efforts, how we run our efforts in terms of DSOs, in terms of collection of money, for example. If you compare our DSO, for example, to Salesforce, and these are numbers available for everybody to see, you would see that our DSO number is a lot better on an average, 20% better than they have right now. And I think the reason we have better DSOs is simply because our attrition rate -- ratio is minimal in terms of customers. Also, we are so highly entrenched in insurance companies and brokers and so on, that we are able to -- that our customers are dependent on us as an infrastructure service, not just any other service.
So, Mark, I hope I answered your question.
Mark Lemke - Analyst
Yes. It sounds like it's a difference between an industry-specific solution and a general solution?
Robin Raina - Chairman, CEO, President
Yes, absolutely.
Mark Lemke - Analyst
Okay. Thank you.
Robin Raina - Chairman, CEO, President
Thank you.
Operator
Thank you. Our next question comes from Vincent [Coppazi] from Kovack Securities. Your question, please.
Vincent Coppazi - Analyst
Yes. Hi, guys. Good quarter.
Robin Raina - Chairman, CEO, President
Thank you, Vincent.
Vincent Coppazi - Analyst
I just want to ask you -- I guess I could look this up. But without having to look it up, the convertible bonds that you have on the balance sheet, when is it due and what's the price of the conversion?
Robert Kerris - CFO
The convertible notes are due in August of 2011. And the conversion rates on those, just give me a moment, please. I'll get that for you. The conversion rates are at $16 per share, for the most part. $16 and $16.66, but the majority's at $16.
Vincent Coppazi - Analyst
All right. Now, you said August '11. Are we talking about the $24 million that's on the short term --
Robert Kerris - CFO
Well, the reason they're shown as short term is because as per the convertible notes, it was an election to convert. We have to pay the principal amount in cash.
Vincent Coppazi - Analyst
You have to pay the principal amount in cash by August '11?
Robert Kerris - CFO
Whenever -- if they had a convert and they want to convert, any point in time we have to pay the principal portion in cash.
Vincent Coppazi - Analyst
All right.
Robert Kerris - CFO
The spread portion is payable in either stock or cash, at the option of the company.
Vincent Coppazi - Analyst
I see. It's the spread portion, huh? Okay. All right. That's it. Thanks so much.
Robin Raina - Chairman, CEO, President
Thank you, Vincent.
Vincent Coppazi - Analyst
You're welcome.
Operator
Thank you. There are no further questions in the queue at this time. I'd like to turn the program back to you for any further remarks.
Robin Raina - Chairman, CEO, President
Thank you. I think this has been a good investor call. Thank you all for joining in. I look forward to speaking to you again in the first week of August to talk about second quarter results. Thank you again.
Operator
Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.