使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Welcome to the third quarter 2008 Walt Disney earnings conference call.
My name is Fab, and I'll be your coordinator for today.
(OPERATOR INSTRUCTIONS).
I would now like to turn the presentation over to your host for today's call, Mr.
Lowell Singer, Senior Vice President of Investor Relations for the Walt Disney Company.
Please proceed.
Lowell Singer - Sr. VP of IR
Thank you, Fab and good afternoon, everyone.
Welcome to Walt Disney's third quarter 2008 conference call.
Our press release was issued a few minutes ago and it is now available on our website at www.disney.com\investors.
Today's call will also be webcast and that webcast will be available on our website, and after the call a replay and transcript of today's remarks will also be available on our website.
Joining me in Burbank for today's call are Bob Iger, Disney's President and Chief Executive Officer, and Tom Staggs, Senior Executive Vice President and Chief Financial Officer.
Bob and Tom will lead off with brief comments and then, on the off chance that you have any questions, we will be happy to take them.
I will then read the Safe Harbor provision.
With that, let me turn the call over to Bob and we will get started.
Bob Iger - President and CEO
Thank you, Lowell.
We have had another solid quarter fueled by great creative momentum and the trust consumers have that our brands will deliver a consistently high quality entertainment experience.
These attributes are incredibly important and incredibly valuable in an uncertain global economic environment.
We believe they position us well to manage through undeniably turbulent times.
Like all companies, we arena't immune to the challenging economy, but we continue to be pleased with the level of business activity we have seen so far, and especially with our long-term market position.
We have an agile, experienced management team, a clear, strategic vision for maximizing returns across our various businesses, and an unbeatable portfolio of creative assets.
In the eyes of the global consumers our brands have never been stronger or more relevant.
We have, in other words, a pretty good hand in a very tough game.
That said, we remain watchful and are committed to take the steps necessary to keep our businesses and our market position strong, and to do so decisively.
Our continued success depends on superb creativity and, since we last talked, there have been several highlights that underline the breadth of the creative engines now at work at Disney.
"Wall-E" is a big hit, generating nearly $200 million at the domestic box office so far, and, in a testament to its quality, has been the best-reviewed movie of the year, animated or otherwise.
We believe "Wall-E" will continue to provide substantial value over time as one of our classic films.
Disney Channel's Camp Rock has generated huge excitement among kids, spurring near record breaking cable ratings and online traffic.
ESPN's coverage of the NBA finals was a huge success attracting great viewer numbers across multiple platforms with a classic match up.
And Toy Story Mania which opened in June has received great reviews as a cutting edge attraction that brings the incredible skills of our imagineers to bear on a great Pixar story.
Tom will go into more detail in a moment but our park performance during the quarter was particularly noteworthy, considering the environment.
The content produced by Disney, ESPN and ABC, irrespective of whether it is at our parks, on television, on the movie screen or on the internet stands tall in a field of ever-increasing choice.
And the examples I just cited share several attributes.
They are high in quality, relevant, identified with our brands, and priced in time attractively across platforms and markets.
In the coming months, we have more great entertainment on the way.
We expect our fall release "High School Musical 3 Senior Year" to sustain what's become a fantastic global franchise for this company, while "Bolt" is a terrifically funny new Disney animated film.
Both Miley Cyrus and the Jonas Brothers have new records and other great new projects in the works and will soon launch an enhanced version of Disney.com making even more compelling a rich event-filled family entertainment site that drew a record 30 million unique visitors in June.
Our continued success validates our strategy creating dependable Disney branded franchises that can be leveraged across all of our lines of businesses and adapted to maximize their relevance to local markets around the world.
By taking this approach we build a broader and more stable base of earnings, while increasing the financial returns from our creative successes.
That's the bottom line of the Disney difference.
More than any other media company, we are able to successfully and consistently create multiple experiences and products out of our creative properties in ways that generate consumer enthusiasm and real shareholder value.
With that, I will turn things over to Tom.
Tom Staggs - CFO
Thank you, Bob.
And good afternoon, everyone.
As Bob indicated, we are pleased with how well our businesses continued to perform this quarter.
At our Media segment, our cable networks delivered double digit increases in revenue and operating income.
ESPN led the way once again with higher subscriber fees and low double digit percentage gains in advertising revenue.
Ratings on ESPN Network also were up double digit percentages versus our prior Q3, boosted by the NBA playoffs and the first two rounds of the Masters and U.S.
open golf tournaments.
ESPN deferred approximately $65 million more in affiliate revenue in the first half of fiscal 2008 compared to last year.
In Q3 we recognized about $30 million of this incremental deferred revenue and we expect to recognize the remainder in Q4.
Disney Channel benefited from subscriber growth in key international markets, and the network's successful programming is helping to fuel demand for the Disney brand around the world.
Broadcasting revenue was flat for the quarter, while operating income decreased, primarily driven by lower results at our local television stations and higher amortization costs on shows in syndication.
At our television stations, advertising revenue decreased by mid single digit percentages compared to Q3 of 2007, principally due to softness in the automotive category.
At the same time, we are extremely pleased with our station management teams' performance.
Eight of our 10 stations are number one in their markets and have gained market share in the face of a tough environment.
At the ABC network, lower prime time ratings were more than offset by strong ad pricing and lower programming costs.
The lower programming costs in the quarter were, in large measure, the result of timing shifts for pilot and other development costs due to the WGA strike.
This timing benefit will reverse in fiscal Q4.
While ad revenues reflected softer ratings, scattered CPMs in Q3 remained above up front pricing by strong double digit percentages driven again by tight supply in the market.
Thus far in Q4, scatter pricing is again well ahead of the up front.
The pace of advertising sales has slowed somewhat in recent weeks at the TV stations and, to a lesser extent, at ESPN and the ABC television network driven primarily by softness in the domestic auto, financial services and consumer electronics categories.
As Bob mentioned Parks and Resorts had a solid quarter, especially in light of the tough environment and as compared to last year's record Q3 performance.
These results reflected slightly lower attendance at our domestic parks, which were affected by the timing of the Easter holiday falling in the third quarter of fiscal 2007 and in the second quarter this year.
The effect of lower attendance was more than offset by higher corporate alliance income and increased guest spending at Walt Disney World.
We estimate that without the impact of the Easter timing shift, combined attendance at our domestic parks in Q3 would have been made of prior year by a low single digit percentages.
As you might guess, international visitation was our strongest guest segment compared to the prior year quarter.
Per capita spending at Walt Disney World was up 3% versus Q3 2007, driven by higher average admission prices, while spending at Disneyland was 2% lower than last year.
At our Florida resorts, hotel occupancy remained strong, coming in at 92%, only about one percentage below last year and per room spending was on par with last year.
At Disneyland, occupancies were 91%.
Although that figure is just about five percentage points lower than last year, per room spending in California was up by 5% driven by gains in average room rates.
Looking ahead, current room reservations at our domestic resorts are virtually on par with prior year for the September quarter and modestly ahead of last year for the December quarter.
Studio entertainment revenue and operating income were lower in the third quarter due to the performance of Prince Caspian compared Pirates 3 last year, but, as Bob mentioned, we are pleased with the performance of Wall-E which continues its strong roll-out around the world.
In Consumer Products, earned licensing royalties grew by double digits compared to the prior Q3 driven by continued strength across our many licensing categories as we leverage our broad base of licensed franchises.
The strong growth in licensing was offset by a decline in our home video game business as games based on Prince Caspian did not measure up to the strength of those based on Pirates 3 last year.
As we have discussed in the past, we believe we have significant growth potential in video games and have continued to ramp up our development spending.
This increased spending also impacted the quarter's results.
Revenue growth and margins at Consumer Products reflected our acquisition of the Disney Stores North America in Q3.
In total our Disney stores business accounted for nearly $90 million in increased revenues but did not meaningfully impact segment operating income.
We expect our reacquisition of the stores will modestly reduce profits at Consumer Products for the balance of this year.
We have now reduced our number of stores in North America to our target footprint of about 225 locations.
The strength of our business enables us to maintain a strong balance sheet, even why while we invest in growth opportunities we believe that can generate strong returns.
At the same time, we continue to return significant capital to our shareholders through dividends and share repurchase.
So far this fiscal year we have purchased 114 million shares for roughly $3.6 billion.
We remain confident in the strength of our balance sheet, our cash flow, and the long-term outlook for our company.
And as a result we expect to continue to repurchase shares going forward.
Our results demonstrate this company's ability to manage creative assets with financial discipline, even in uncertain times.
More importantly, the power of our brand, our diversified franchise portfolio, our creative strength and the integrated approach we take to managing our businesses, position us well to grow our earnings over time and deliver long-term shareholder value.
With that, I'll turn the call over to Lowell for Q& A.
Lowell Singer - Sr. VP of IR
Operator, we are ready to take the first question.
Operator
(OPERATOR INSTRUCTIONS).
Your first question will come from the line of Jason Bazinet from Citi.
Please proceed.
Jason Bazinet - Analyst
I had one quick question on CapEx at the parks.
I think you've said in the past it should run about $1 billion a year.
It seems like it's running a little bit below that.
I was wondering do you expect that to ramp up in the remaining quarter of the fiscal?
Or do you think you are going to come in below the long run average?
Thanks.
Tom Staggs - CFO
Yes we had said, historically we had said that we had targeted capital expenditures for the domestic parks below $1 billion.
Not that long ago, after we talked about ramping up our investment in California Venture, investing in cruise ships, et cetera, Jay Rasulo had made some comments where he said that this year we would indeed be below $1 billion in capital expenditures but that, over time, as we got into those investments, we would see years that would be somewhat above that bogey.
But of course, as we mentioned in the past,, we are actually very excited about those investments and think they are going to drive strong returns.
So we are happy to put the money in that direction.
Jason Bazinet - Analyst
You think it will happen in fiscal 09?
Bob Iger - President and CEO
We haven't made any predictions for capital spending in 09.
Jason Bazinet - Analyst
Okay.
Thank you.
Lowell Singer - Sr. VP of IR
Okay, thanks, Jason.
Operator, next question please.
Operator
Your next question will come from the line of Anthony DiClemente from Lehman Brothers.
Anthony DiClemente - Analyst
Hi.
Thanks for taking the question.
Question for Bob.
Bb, your operating environment where you are seeing fragmentation of media content and increasing difficulty monetizing some of that content in the digital world, in many cases that creates inherent conflict of interest between content and distribution.
So, my question is, are your interests aligned with those with Steve Jobs who is the single largest shareholder?
And can you just help us with a couple of examples of how you and Steve are internally negotiating the balance between the interest of content and the interest of distribution?
Thanks.
Bob Iger - President and CEO
The decisions the Walt Disney company makes in terms of how to distribute its content, how to price its content and when to distribute its content are made solely by the management of the Walt Disney Company.
And are not determined or even influenced by any other outside entities, including Steve.
The decisions that we have made in terms of where, when, how we have distributed content digitally have been made by us.
And in some cases made at a time that predated the purchase of Pixar, and the presence of Steve as a board member and as a shareholder.
I happen to believe, and my senior management team agrees with me, that in a world where more and more people are migrating online or to their computer, to access both information and entertainment, that the Walt Disney Company would be served well by having a very strong presence in that environment.
And in fact, our results to date have proved that having that presence has actually created benefits both in terms of brand value, relevance, relatability, as well as the bottom rine.
Witness the fact that since we decided to put movies on the iTunes platform we have sold around 5 million movies.
Which we believe is largely incremental to what I'll call the after-market movie business, that is, after its theatrical release.
I happen to believe that, unless we occupy space on those platforms, the company will be.
and other companies in the traditional media space, will be marginalized.
So I think what we have been doing from a strategic perspective and a bottom line perspective is absolutely the right thing.
And I also believe that our ability to monetize will become more and more evident because what you are seeing is you're seeing an expansion of the marketplace, meaning you are seeing increase in consumption.
And actually, we've managed to maintain margins that we feel quite comfortable with.
But I think focusing on margins is not necessarily the only thing that you should focus on.
The fact of the matter is consumption is increasing.
We've seen that at ABC where access to programs has never been greater, and therefore consumption of programs is greater.
I don't think we'd be getting as much consumption of the ABC television programs if the only place you could see them was on the ABC television network.
So, while I admit that monetization against basic specific consumption is still somewhat an open question in terms of how much how, far how, deep we'll be able to go, I actually think we have been driving incremental revenue.
And again, I want to emphasize the fact that we have no conflict of interest evident in this company at all.
And the decisions that we have been making, we have been making solely for the benefit of the shareholders of the Walt Disney Company and the long-term value that we are aiming to create.
Anthony DiClemente - Analyst
Thank you.
I appreciate the answer.
Thanks for taking my question.
Lowell Singer - Sr. VP of IR
Thanks, Anthony.
Operator, next question please.
Operator
Your next question will come from the line of Doug Mitchelson from Deutsche Bank Securities.
Doug Mitchelson - Analyst
Thanks very much.
So my question's on theme parks.
I think hotel bookings flattened for September quarter and then up for the December quarter is pretty remarkable with the economic backdrop, with gas prices rising, with what's happening with airlines.
Can you just, walk us through why you think your pacings are still holding up so well in this environment and how long that can be sustained?
Thanks.
Bob Iger - President and CEO
Well, it starts with the fact that we have a product that is very, very attractive, clearly, and we have felt for a long time that the family vacation is still something that's considered quite valuable or significant.
Not just to domestic families, but international families.
And I think we have a competitive advantage as well, in that the experience that you can expect to have when you visit a Disney park is unlike any that you would experience elsewhere, and in some cases unlike anything you would experience in the entire vacation space.
So I think it starts with that.
I happen to believe that our brand has strengthened over time, and that's due to increased quality, and just increased creative success.
The presence of Hannah Montana, High School Musical, the growing presence of Pixar, for instance, in our parks, the heightened relevance of "Pirates of the Caribbean" since the three movies were released is another example of that.
And I think brand perception goes a long way in terms of the appeal and the sustainability of the Disney park and resort experience.
And I also believe that we have taken steps over time, and it's a fairly significant amount of time, to make the product more accessible and more affordable.
74% of our rooms in Orlando are either value-priced or moderately priced.
And that makes that experience much more accessible to more people, even in these more challenging times.
And we also have done a number of things, as you know, because we have highlighted them over time, to create family packages where a family of four can visit the parks under relatively affordable circumstances for basically a week's period of time.
The price has been $1,600 for that package without transportation.
That's pretty affordable as far as we see it.
So we think they have all combined to enable us to weather the storm much better than others, much better than some have expected we could, and much better than we were able to in the past.
Doug Mitchelson - Analyst
Right.
Thank you very much.
Lowell Singer - Sr. VP of IR
Operator, next question please.
Operator
The next question will come from the line of Mark Wienkes from Goldman Sachs.
Mark Wienkes - Analyst
Great.
Thank you.
Just wondering can you talk to some of the levers you have with respect to the variable costs at the parks?
We have heard some chatter about maybe reducing the number of nights fireworks that are displayed, et cetera.
Given this economic slow down didn't really sneak up on anyone, how much leeway do you have with respect to attendance pressure, should it arise, to be able to sustain the margins and the experience for the guests?
Tom Staggs - CFO
Sure, Mark.
I think the first thing to know is that the parks will set the schedule for things like fireworks and shows, park hours, et cetera based on where demand is, what time of -- what season of the year, and the inherited seasonality in the parks business, et cetera, with the fundamental goal of making sure that, first and foremost, they are delivering the great guest experience that Bob referenced in the previous question.
Having said that, to the extent that there is a need to adjust to demand in that way, it's everything from show times to park operating hours to number of shows in a day, to the number of carts selling food and beverage in the park.
So there are a number of levers they can go to.
We are quick to add that there is a high fixed cost component to our parks business.
There is no question about that.
But we've got an extraordinarily experienced parks team and they are very good, on the one hand, at yield management as you have seen in the strong results that have been posted so far, and they are quite good at monitoring the cost side and striking that proper balance between maintaining the great guest experience and optimizing their cost base.
So there are levers they can pull.
Some are easier to pull at different times of year than others.
So if we are in the middle of a true peak season, you won't see much change in that regard because the parks will be quite full.
And that, of course, has been our experience thus far this summer.
Mark Wienkes - Analyst
All right.
Understood.
That's great.
Thank you.
Lowell Singer - Sr. VP of IR
Thank you, Mark.
Operator, next question please.
Operator
Your next question will come from the line of Benjamin Swinburne from Morgan Stanley.
Benjamin Swinburne - Analyst
Hey guys, it's Ben Swinburne.
Thanks for the question.
I'll ask two.
One is just a point of clarification, Tom, on the park side.
Corporate alliance income -- could you just give us a sense of order of magnitude there, and a little more color on what drove that in the quarter?
And then on the advertising front, the strong results at ESPN again.
Obviously the ratings have been very good there.
Any sense at this point on up front commitments turning into orders as we get into the fall?
I think everyone's nervous about national ad spend.
You've got some auto exposure at ESPN.
We have heard all the noise on that front, just what your sense is for your big advertisers on ABC/ESPN as we head into the back half of the calendar year.
Tom Staggs - CFO
Sure.
On the second question, as you know we are quite pleased with the upfront at ABC, mid to high single digit CPM increases, and really a good response to the schedule, overall.
And to date, I haven't heard anything that would give us pause to think that that wasn't as strong an upfront as we thought it would be or that something has changed with regard to the nature of the orders or the intentions of the folks who have placed those orders.
So we feel good about the up front from that stand point.
The corporate alliance income, I think the best way to think about that is that, if you take a look at, of course we have corporate alliance income every quarter.
The fact is, that there was some that we mentioned in the release this quarter having to do with renewal of certain contracts that caused revenue recognition to be accelerated into the quarter, and therefore was less of a recurring number than the normal activity.
And so if you look through that and a couple of the other more unusual items, I think the best way to look at the park's results is that that pretty much cancelled out the economic effects of Easter.
So you can read the parks's results pretty well on their face in that regard.
We highlighted the attendance impact of Easter in the comments just to get a sense of those trends.
But from the standpoint of the strong economic results you saw at the parks, those actually stand up to scrutiny pretty well.
I'm sorry, I think you asked about the ESPN up front.
Here again we were pleased, mid to high single digits, CPM increases, and good volumes of activity.
So there, we feel quite good.
Benjamin Swinburne - Analyst
Thanks a lot.
Lowell Singer - Sr. VP of IR
Thanks, Ben.
Operator, next question.
Operator
Your next question comes from the line of Michael Morris from UBS.
Michael Morris - Analyst
Thank you.
Just following up on the comment at the parks regarding the advance bookings.
Can you give us a sense of the magnitude of how much of total attendance would be booked at this point for September and December?
I don't know if you can get specific or at least give a feel of how much of that booking you already have.
And then second, on the revenue side at the parks, can you talk a little bit about how you would view the use of promotions or price cutting relative to any weakness in travel trends?
Or whether you feel that -- is it more important to keep pricing stead if there is weakness in demand?
Or would you consider promotions in the face of that?
Thanks.
Bob Iger - President and CEO
Well, I'll take the second part of the question, Michael.
You know, we typically, in what we'll consider to be shoulder periods or off peak periods, do some discounting.
There are a number of weeks during the year that we do that.
And in the period that we talked about, which is the current quarter and the first quarter, there isn't any more discounting going on than there was in the previous year, really.
So the pattern that we see in terms of our bookings are not being impacted by greater discounting.
We don't really break down, when we talk about our bookings, what percentage those bookings would represent of what we expect our total attendance to be.
It's just not something we do.
We know how many room nights we have on the books versus last year, and when we make our comparisons to last year that is what we base the comparisons on.
But we don't project what percentage of our expected attendance those represent.
I think you can expect, though, because we are already well into the quarter, that when we talk about a quarter that is roughly on par with last year from a bookings perspective, that we are well into the quarter in terms of the percentage that those bookings would represent of our total attendance.
And the first quarter --
Tom Staggs - CFO
Yes I would say the same for the first fiscal quarter only because it's an important holiday season and people tend to plan that and book that in advance.
So there is a meaningful percentage of total occupancy on the books at this point.
So it's a reasonably good indicator of where at least things stand today.
Bob Iger - President and CEO
In terms of, again going back to your question about discounting, how important is the whole prices versus, I guess, attracting more people, as we have mentioned a number of times, we have a very sophisticated revenue yield management system, trading basically.
It's a software program that essentially sells primarily our rooms, although we do now use it for some of our other businesses.
And it makes millions of decisions in terms of rates, based on demand.
And that system, essentially, is designed to maximize revenue.
And I think has done a very good job of that.
Tom, I think in your remarks you talked about it.
Did you talk about ADR in your remarks?
Tom Staggs - CFO
Yes.
Bob Iger - President and CEO
Suggested that even with these bookings we are experiencing actually a slight growth in our average daily rate.
So it suggests that we are not discounting rooms.
Tom Staggs - CFO
Pricing for rooms on the books at this point are at or above the prior year.
It varies a little bit by the different category.
But I'm thinking as a whole we are at or above the prior year so they are solid bookings and we feel good about where they stand.
Michael Morris - Analyst
Thank you.
Lowell Singer - Sr. VP of IR
Thank you, Michael.
Operator, next question please.
Operator
Your next question will come from the line of Michael Nathanson from Sanford Bernstein.
Please proceed.
Michael Nathanson - Analyst
Thanks I have one for Tom and one for Bob.
Tom, could you talk about cable network advertising?
Clearly there are concerns about cable.
You didn't see it in the quarter, but I'm wondered, in the second quarter, how much the growth at ESPN was coming from some of those events that -- Masters, Open, basketball -- that you mentioned?
Was it a difference of footprint that may have driven the quarter versus last year?
Tom Staggs - CFO
Sure.
The bottom line is that the events themselves, the success of the NBA, for example, was a benefit in the quarter.
But not a huge benefit.
And the reason for that is that much of that inventory, of course is sold well in advance in one of the up fronts that ESPN does.
Bob Iger - President and CEO
Before we even know the teams.
Tom Staggs - CFO
Before you know the team,s and et cetera.
Bob Iger - President and CEO
Or the number of games.
Tom Staggs - CFO
Yes.
I'm hopeful that the great success of the NBA finals this year will bode well for the sale of the NBA playoffs for next year.
I think that sets us up well.
But it didn't have a big impact economically for the quarter we just reported.
Michael Nathanson - Analyst
Okay.
And then for Bob, people are concerned about the high food cost inflation that you are seeing.
I wondered if there is a strategy to pass on maybe some of the food costs in the parks and hotels and how you deal with the strategy of price elasticity for food costs?
Bob Iger - President and CEO
First of all, the cost of what I'll call commodities at our parks represents a very, very small percentage of the cost of our operations.
Under 5%.
Actually under 4%.
So you are not talking about a big swing factor.
We are mindful of both the cost of the food to us, and the cost that we pass on to our consumers.
And, based on some of the increases that we have seen, which is in the 7 %to 10% range for certain food commodities, we have actually managed to deploy certain initiatives or strategies to mitigate that increased cost to us without having to pass it onto the consumer.
If it goes up significantly more or continues to go up on a continuing basis, I imagine at some point we'll have to pass that on.
But to date we really haven't had to do that.
Tom Staggs - CFO
If you look at Q3, food and beverage spending at both the parks and the hotels were up.
But they were only up by low single digit percentages.
So very modestly.
Michael Nathanson - Analyst
And fuel too?
Is fuel a large percentage of cost of goods sold?
Tom Staggs - CFO
If you looked at just the cruise line itself, fuel is an important part of their cost base.
If you looked at the cost of fuel for the cruise line for 2007 versus what we would expect it to be for all of 2008, we might be up as much as a little over $20 million in costs for fuel for the cruise line in the for the year.
And, of course, now we have -- that takes into account a pretty large increase in the cost of fuel.
So we don't necessarily expect that increase to repeat itself.
Bob Iger - President and CEO
There are also things we do in terms of the way we operate that mitigate the increased expense.
So, for instance, in the cruise ships we changed some itineraries, we actually vary our speed, we reduce our speed somewhat and we take other steps just to make the ships more fuel efficient.
Reduction in energy used would be one way to do that.
Tom Staggs - CFO
For the rest of the parks operation, it, again, gets into a very small component of the overall cost basis when you look at it that way.
Michael Nathanson - Analyst
Thanks.
Lowell Singer - Sr. VP of IR
Okay, Michael, thank you.
Operator, next question please.
Operator
Your next question will come from the line of Jessica Reif-Cohen from Merrill Lynch.
Jessica Reif-Cohen - Analyst
Thank you.
I have two questions.
Could you size your music business for us.
And do you participate in any of the concerts?
And the second question is, on advertising, it sounds like it really markedly weakened in the last few weeks domestically.
Can you discuss what you are seeing outside of the US?
Bob Iger - President and CEO
I don't think we ever break out what the bottom line of our music business is.
And we are not going to now.
We manage it as part of the studio.
But the generation of hits or successes in the music business has come from a very synergistic or holistic approach to managing this talent from the Disney Channel to Radio Disney to Disney Records to Hollywood Records.
It's obviously grown significantly over the lat few years and has really turned into quite a nice success story for the company.
We do participate, by the way, in some of the concert successes, either in the form of royalties from licensing or the form of licensing talent to concert promoters.
So the Jonas Brothers, for instance, was not our concert, but we participated in the success, and are participating in the success, that's ongoing, of that concert.
And clearly, with the way these properties are managed, Disney Channel, Radio Disney, Hollywood Records, Disney Records, the studio, we really believe that we have created some momentum and have become much more of a magnet for talent, as well, because of our demonstrated ability to launch new acts and to maximize success from the older ones like Miley and the Jonas Brothers to High School Musical to a number of the newer ones that have been coming out.
By the way the Miley album was number one last week, so 371 million copies --- thousand, not million -- in the United States, which is pretty strong.
The second question was about the advertising, the recent softness, Jessica?
Jessica Reif-Cohen - Analyst
Yes.
If you could, it sounds like the US dramatically weakened in the last few weeks and I was just wondering if you could discuss what you're seeing outside the US?
Bob Iger - President and CEO
First of all, I wouldn't say dramatically.
I would just say we have detected weakness, as Tom said in his remarks, at our stations, at ESPN, and nationally at the television network, due to weakness in three key categories.
US automotives lead the way, particularly their impact on our stations, and ESPN, and financials and consumer electronics.
I also want for emphasize the fact that advertising represents about only 20% of our revenue.
So while we are exposed, we are less exposed than some of our peers in the media space.
Outside the US, we have very little exposure to advertising and I'm not aware that we have really experienced any real weakness.
Tom Staggs - CFO
I'm not sure we participate broadly enough in advertising outside the US to really give you a great gauge on that.
Bob Iger - President and CEO
A few of the Disney Channel advertisers are supported.
The Family Channel, the JETIX channels in Europe, are advertiser supported and there is a little bit of ESPN business that is advertiser supported.
But it is all relatively small and no one has made us aware we are experiencing any weakness there.
Tom Staggs - CFO
One note I'd make just on the television stations, is that it will be interesting to see, as the quarter, and then the first quarter next year develop because we have yet to see a lot of political ad money expressed at the local TV station level, and I suspect it will be a bigger factor later in the quarter than it has been to date.
How much of a factor I couldn't say at this point.
Bob Iger - President and CEO
And we have also grown share in the local TV space, mostly because of the performance of our stations, which from a ratings perspective has been sensational.
Lowell Singer - Sr. VP of IR
Okay, thanks Jessica.
Operator, next question please.
Operator
Your next question will come from the line of Imran Khan from JPMorgan.
Imran Khan - Analyst
Yes, hi.
Thank you for taking my questions.
Two questions.
It seems like broadest network audience overall declined again last season.
Can you please talk about how you factor this into your programming spending for the future, what impact would you see on ABC's profitability if audience continue to decline.
And second question is related to the theme parks.
It seems like the airlines are trying to cut capacity in the fourth quarter and beyond.
Can you give us what kind of correlation the airline's capacity and theme park attendance may or may not have.
Thank you.
Bob Iger - President and CEO
On the airline capacity, the load factors into Orlando are still relatively low compared with some of the more popular destinations in the country like Las Vegas, Honolulu.
And pricing, as well, of flights to Orlando, while not necessarily the cheapest around, are among the cheapest.
So there has been some reduction in capacity going into Orlando, but not to a point where the load factors are actually even equal to or have exceeded to what exists to some other destinations.
And so, for the visitor to a Disney park that wants to fly, and just under 50% of our visitors are flying, they typically book early.
And there is plenty of access for them to seats on planes.
It has not been a factor at all.
Nor do we envision in the near term, anyway, that it will be a factor.
Our guests only represent about 30% of basically the load factor of flights into Orlando, and again, since they book early, it's not really an issue.
On the network cost side, one of the reasons why the ratings were down this past year was the writer's strike.
And in general, the way we are managing the network is consider the fact that it continues to be a pretty challenging environment, particularly given the fact that it is a single revenue stream business.
And therefore, costs have to be addressed both on the operational side and on the programming side.
And I don't think that our costs, from a programming perspective, have been significantly reduced.
But they haven't significantly increased, either.
Now nor do I believe that there is really room in that business to do so.
But we are programming the network fairly aggressively on a 52-week basis.
And I believe that balance of cost in anticipated or expected revenue is enough to continue to drive profitability in that business.
Imran Khan - Analyst
Thank you, Bob.
Lowell Singer - Sr. VP of IR
Operator, next question
Operator
Your next question will come from the line of Jason Helfstein from Oppenheimer.
Jason Helfstein - Analyst
Another question on broadcast and one on consumer products.
Given that the result of the strike, you guys cancelled production deals, and then I assume are going to recut them, and looked at all your program expenses, when you come into the fiscal fourth quarter next year do you think you have been able to reset some of the cost levels so we'll see better efficiency or more profitability at the broadcast level?
And on the Consumer Products, you talked about how this quarter margins were impacted by the Disney stores and that will continue into the fourth quarter.
And as well your investment spending in the gaming.
Can you give us a sense for next year?
Can we expect profit growth out of the Disney stores?
And if there is any comments on incremental investment spending on the video games?
Thanks.
Tom Staggs - CFO
Sure.
First of all with broadcasting -- I largely reiterate what Bob said.
The efforts that they went through during the work stoppage and since then, frankly, have been about addressing the cost base and being prudent about it.
I wouldn't say to you that there has been a step function change, however, at all.
But on the margin they are actually making sure they are being as efficient as they can be.
So, therefore, if you look a year out, I wouldn't encourage you to look for a step function change in the cost base or the cost of programming.
But again, it's an ongoing process and one that Ann Sweeney and Steven McPherson and the rest of the team are all focused on day in and day out.
It's important to the future of the business.
Bob Iger - President and CEO
We definitely took costs out of the system, due to the writer's guild strike, and are not going to put some of those costs, notably costs associated with long-term production on creative commitments, they don't intend to put those back into the system.
Tom Staggs - CFO
Exactly.
So on the margin that helps.
Bob Iger - President and CEO
The second was a consumer products question.
Tom Staggs - CFO
On Consumer Products, yes the bottom line is that we do, as we mentioned, we expect the acquisition of stores to dampen profits at Consumer Products for the balance of the year, but over time we do expect the stores to be profitable.
They overall bring the margin down and will continue to bring the margin down in business only because in a licensing business the margins are extraordinarily high, and being vertically integrated in specialty retail will naturally bring with it some lower margin dollars.
However we think overall the stores can be a good economic proposition.
We expect it to earn decent returns there.
I don't expect the stores, once we get them to more of a steady state level of profit, to be a big driver of growth in the future.
We don't anticipate meaningfully increasing the footprint of stores.
But we do think that they are important touch points with consumers that can be managed in a way that overall is accretive to not just earnings but to the company and its brand as a whole .
Video games -- a little bit of a different story.
We have been ramping up spending.
If I had to make a guess right now, I had been saying that we would get close to $200 million in development spend thing year.
They are running slightly below that pace right now.
So it's probably more in the $180 million to $190 million range for the year in terms of development spending, given the pace that they are at, at this moment.
We'll continue to ramp that up.
And over the next several years we would look to get to something like $350 million a year in development spend, as our investment in that business.
And at that point I think we'll have a nice critical mass and it will be contributing nicely to earnings.
This year video games won't be a big driver of earnings one way or the other when you get down to the net bottom line, including net
Jason Helfstein - Analyst
Thank you.
Lowell Singer - Sr. VP of IR
Thanks, Jason.
Operator, next question please.
Operator
Your next question comes from the line of Tuna Amobi from Standard & Poor's Equity.
Tuna Amobi - Analyst
Thank you very much.
My first question, I guess it's for Bob.
I'm a little bit surprised that the SAG situation is dragging on as long as it has, particularly given the progress that was made with the other unions.
So given your unique perspective, what can you share with others, what is different in this particular situation, and how soon do you think we might see a resolution, and what plans you guys have made, particularly on the film side, to try to mitigate this situation?
And separately for Tom, I wanted to ask about some of the newer franchises.
I think I recall, like about a year or so ago, you gave the guidance for those three prime time shows.
And I was really, I appreciated the outlook for about $1 billion for those three prime time shows.
So in that regard, in that manner, is it possible that perhaps you can quantify some of the newer franchises like Hannah Montana and High School Musical?
How much in operating income do you expect some of those franchises to add to Disney across all platforms across the next five years, perhaps adding Jonas Brothers as well.
That would be appreciated.
Bob Iger - President and CEO
On the SAG front, as you know, the industry has done deals with the directors and the writers, and with AFTRA.
And in all three cases those deals included terms that dealt with some of the more difficult and more contentious issues related to new media.
With that the industry put forward a very comprehensive proposal to SAG during the negotiation that essentially mirrored on the new media front the terms the other guilds had already agreed to, as well as addressing a number of other issues that were relevant just to SAG on old media issues.
And SAG did not see fit to accept those terms, particularly on the new media side, which we found to be somewhat unfortunate, given the fact that other guilds have been able to accept the same terms.
We find it difficult to proffer or offer to SAG terms that are different than those terms that the other guilds agreed to, and believe that the other terms that were offered were fair, given the general circumstances and more than fair to this guild in particular.
And so the negotiation basically ended, I guess, a couple of weeks ago.
And to my knowledge there hasn't been any real progress of any sort, or even attempted progress since then.
So I don't really have a prediction in terms of either how this impasse might be broken or where things might go.
But I can say that, by and large, at this point, it's not having a particularly damaging impact on our business because we have decided to continue to move forward with at least a number of our productions.
And until such time as we feel that's not prudent, we are going to continue to basically approach our business in that way.
I don't think that there is any work stoppage imminent, by the way.
I think it would be a very, very difficult thing for a guild in this environment to take on.
And probably rather unpopular, as well.
But I don't speak for that guild and I can't really predict what they're going to do.
Except that I think it would be unlikely that you'll see another work stoppage in the near term.
Tom Staggs - CFO
With regard to television franchises, a couple of years ago we talked about shows created by ABC Studios and owned by the company in the pipeline of profits from those shows being sold in syndication and up through other distribution windows.
We talked about looking out over a five-year period or so and seeing a billion dollars of profit potential.
If we look out today over a similar period of time for, again, ABC's stable of shows, we see a similar pipeline and similar profit potential.
That is, even though we have enjoyed some of the profits referenced earlier, the pipeline has been refueled to the point that we still think that there is a nice profit stream there for us in the future.
Now with regard to the other franchises you referenced, really the ones that have come out of the Disney Channel, when High School Musical came about, there was a decent amount of confusion in the marketplace as to how we might generate profitability off a franchise that was created from a network that didn't charge advertising reference news and only charged affiliate fees.
So we talked, to help the market size those types of opportunities -- by the way, High School Musical was clearly a phenomenon and a great, great success and continues to be today, which shows the potential longevity of some of these franchises.
But we talked about the fact that in the first year and a half or so from its launch it would generate a contribution of around $100 million in operating profit.
We said earlier this year we thought High School Musical could contribute a similar amount in 2008 alone and that is still an accurate statement.
We aven't gone so far as to size each of the opportunities and talk about each franchise individually, and I wouldn't do so today because the High School Musical example was to give an example.
What's really important to know is that what the Disney Channel is focused on doing is maintaining those franchises and having them be as long-lived as possible, like our other franchises, making sure they are made available for all the other business units to capitalize on, and they, too, then help extend their lives.
But also to help develop a broad stable of those types of franchises so we continue to serve our audiences both domestically and, frankly, internationally, because we talked a little bit about the importance of international Disney channels in the quarter and how important they are to our reach overall.
So that's really the business plan there in terms of those franchises.
So they can be meaningful and they continue to be a big part of the game plan going forward.
Tuna Amobi - Analyst
Thank you.
Lowell Singer - Sr. VP of IR
Thanks, Tuna.
Operator, next question please
Operator
Your next question will come from the line of David Miller from Caris & Co.
David Miller - Analyst
Couple questions, just housekeeping items.
Tom, if I assumed that ESPN cable affiliate fee growth in the quarter was let's call it plus 9%, and ad revenues in the quarter were maybe plus 11%, would I be accurate?
I don't think you gave specific numbers on that, so if you could shed some color on that, that'll be great.
And then Bob, I'm curious about the per cap spending number at Disneyland being down 2% in the quarter despite what looks to be very good hotel occupancy numbers in the quarter.
Is that because Toy Story Mania at DCA opened in June and because maybe, theoretically, the sample visitor there throughout June might have been the local visitor who tends to spend less?
Is that because Toy Story Mania at DCA opened in June and because maybe, theoretically, the sample visitor there throughout June might have been the local visitor who tends to spend less?
Tom Staggs - CFO
Let's see.
On ESPN, I'm not going to go into more detail on the individual growth rates than I went through in the prepared remarks.
But I did talk about low double digit gains in advertising reference.
So obviously that was a big contributor.
But affiliate growth is still an important and healthy part of ESPN's business overall.
With regard to the per capita spending at Disneyland, I wouldn't pin it on any one single factor.
If you take a look at it, I don't believe it was driven by a preponderance of resident attendance.
There was somewhat lower merchandise spending in the quarter.
And that probably has more to do with the tail end of the 50th anniversary last year and not being in that celebration this year than anything else.
But to tell you the truth, I wouldn't necessarily say that was all of it, either.
But overall, I think that we are pleased with where the per caps came in as a whole.
As I mentioned, we actually saw hotel spending up 5% in the quarter.
So I think all in all, still pretty solid numbers there.
But I would have a hard time pinning down for you any one single cause of the modest decline in per capita spending at Disneyland.
David Miller - Analyst
Okay.
Thank you.
Lowell Singer - Sr. VP of IR
Thanks, Dave.
Operator, next question please.
Operator
Your next question will come from the line of Rich Greenfield from Pali Capital.
Rich Greenfield - Analyst
Hi.
I have a question related to theme parks and a few pieces.
One your ticket prices, anniversary, the increase this coming weekend, I was wondering if you could give us thoughts on how you think about pricing going into next year?
Two, the impact of Disney Vacation Club with a new Disney Vacation Club supposedly opening up shortly, or being up for sale next to the contemporary hotel.
And then lastly you commented I think, Tom, on the strength of international attendance at the theme parks.
Was wondering if you can give a sense, if you look at some of the other pieces of attendance, how you are doing in terms of domestic fly in, Florida resident, and non Florida drive traffic to the park, that would be great.
Thanks.
Bob Iger - President and CEO
Our decisions on pricing, which you're correct in citing a kind of anniversary looming in terms of a potential price change, are largely based on price value relationship that we offer our customers.
And since we've continued to invest nicely in the quality of the experience, the quality of the service, the quality of the entertainment attractions, we believe that we are delivering significant value to our customers.
And I think that would be, again, the single greatest factor in our minds.
To some extent, we also look at competitive circumstances and the competitive advantage that we have, and we clearly believe that we haven't given up any ground in that regard.
Since we have not announced a change though, Rich, I'm not going to get any more specific than that.
But that's what we base the decision on largely.
On the Vacation Clubs, the focus right now on the Vacation Clubs is in selling the Animal Kingdom property, both the conversion of the Vacation Clubs and the Animal Kingdom hotel, as well as the additional Vacation Club units that we are creating in a new building structure adjacent to that hotel.
And therefore the focus is on selling that.
And that's why we have made no other announcements, nor have we put any other new vacation properties online.
Meaning for sale.
The third part of your question was international attendance?
Tom Staggs - CFO
Yes international attendance was stronger.
The best way to probably look at domestic tourism trends is when we, again, try to isolate the Easter impact, the domestic attendance would have been about on par with the prior year, with having made that adjustment.
If you left Easter in, domestic would be down a little bit because that is where Easter shows up the most.
But if you correct for that, still solid attendance there, about on par with the prior year.
The percentage versus fly, drive, it hasn't shifted dramatically recently but, as Bob said, it is a little under 50%, that fly in right now.
So we continue to watch the trends.
But I guess our overall message is, so far so good.
Rich Greenfield - Analyst
Could you just comment DVC, what was the actual impact on earnings this quarter?
Tom Staggs - CFO
The pace of sales at DVC on par with the prior year so DVC wasn't a big driver of change in the quarter, but, again, they had nice sales.
But they were on par with the prior year.
Lowell Singer - Sr. VP of IR
Thanks, Rich,.
Operator, I think we have time for one more question.
Operator
Your last question will come from the line of David Joyce from Miller Tabak & Company.
David Joyce - Analyst
Thanks.
Just a housekeeping question on the free cash flow.
Is there anything unusual in the timing maybe related to programming production that might be beneficial in later quarters?
Tom Staggs - CFO
Let see.
I'm not going to comment about later quarters.
You did see evidence this quarter, if you break it down.
And obviously the cash flow statement in the press release is a nine month statement, just by convention.
But the quarter evidenced higher net investment in film and television, just driven mostly by spending on live action films at the studio, but that is really a timing issue more than anything else.
And for the year as a whole, cash flow is in good shape really driven by the higher earnings that we have been showing.
David Joyce - Analyst
Thank you.
Lowell Singer - Sr. VP of IR
Okay.
Thanks, David.
Thanks again, everyone for joining us today.
I want to note that a reconciliation of nonGAAP measures that were referred to on this call to GAAP measures can be found on our investor relations website.
Let me also remind you that certain statements on this conference call may constitute forward-looking statements under the securities laws.
We make these statements on the basis of our views and assumptions regarding future events and business performance at the time we make them and do not undertake any obligation to update these statements.
Forward-looking statements are subject to a number of risks and uncertainties, and actual results may differ materially from the results expressed or implied in light of a variety of factors including factors contained in our annual report on form 10-K and in other filings we make with the Securities and Exchange Commission.
This concludes today's third quarter conference call.
Thank you, everyone, for joining us.
Operator
Thank you for your participation in today's conference.
This concludes the presentation.
You may now disconnect.
Have a wonderful day.