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Operator
Good morning, and welcome to Deere & Company First Quarter Earnings Conference Call. (Operator Instructions) I would now like to turn the call over to Mr. Josh Jepsen, Director of Investor Relations. Thank you. You may begin.
Josh Jepsen - Director of IR
Thank you. Good morning. Also on the call today are Ryan Campbell, our Chief Financial Officer; and Brent Norwood, Manager, Investor Communications. Today, we'll take a closer look at Deere's first quarter earnings, then spend some time talking about our markets and our current outlook for fiscal '21. After that, we'll respond to your questions. Please note that slides are available to complement the call this morning and it can be accessed on our website at johndeere.com/earnings.
First, a reminder. This call is being broadcast live on the Internet and recorded for future transmission and use by Deere & Company. Any other use, recording or transmission of any portion of this copyrighted broadcast without the express written consent of Deere is strictly prohibited. Participants in the call, including the Q&A session, agree that their likeness and remarks in all media may be stored and used as part of the earnings call.
This call includes forward-looking comments concerning the company's plans and projections for the future that are subject to important risks and uncertainties. Additional information concerning factors that could cause actual results to differ materially is contained in the company's most recent Form 8-K and periodic reports filed with the Securities and Exchange Commission.
This call may include financial measures that are not in conformance with accounting principles generally accepted in the United States of America or GAAP. Additionally, information concerning these measures, including reconciliations to comparable GAAP measures is included in the release and posted on our website at johndeere.com/earnings under Quarterly Earnings and Events. I'll now turn the call over to Brent.
Brent Norwood - Manager of Investor Communications
John Deere demonstrated strong execution in the first quarter, resulting in a 17% margin for the equipment operations. Ag fundamentals improved significantly throughout the first quarter, and the improved sentiment is reflected in the most recent status of our order books and early order programs. Meanwhile, markets for our construction and forestry division also improved in the first quarter, leading to improved levels of profitability and a heightened outlook for the rest of the year.
Slide 3 shows the results for the first quarter. Net sales and revenue were up 19% to $9.1 billion while net sales for the equipment operations were up 23% to just over $8 billion. Net income attributable to Deere & Company was $1.224 billion or $3.87 per diluted share. During the first quarter of 2021, the company recorded impairments totaling $50 million pretax to certain long-lived assets. These impairments were more than offset by a favorable indirect tax ruling in Brazil of $58 million pretax. In comparison to last year, the quarter also benefited from minimal employee separation costs, which represented $127 million pretax in the first quarter of 2020.
Before transitioning to a review of our business divisions, I'd like to highlight a few changes to our segment reporting, as shown on Slide 4. As you probably already noticed in our press release, the company implemented a new segment reporting structure beginning in fiscal year 2021 to align with the most -- to align with the recent implementation of the new strategy and operating model which was announced last summer. As a result, the company's Agriculture & Turf operation was bifurcated into 2 new segments. The production and precision agriculture segment is responsible for developing and delivering global equipment and technology solutions for production-scale growers of large grains, small grains, cotton and sugar. Main products include large and certain midsized tractors, combines, cotton pickers, sugarcane harvesters, seeding and application equipment.
The small agriculture and turf segment is responsible for developing and delivering market-driven products to support midsized and small growers as well as turf customers. The operations are principally organized to support production systems for dairy and livestock, high-value crops and turf and utility operators. Primary products include certain midsized and small tractors as well as hay and forage equipment, riding and commercial lawn equipment, golf course equipment and utility vehicles. There were no reporting changes for the construction and forestry and financial services segments. As a result, the company will now report across these 4 segments.
Now let's turn to a review of our production and precision ag business, starting on Slide 5. Net sales of $3.069 billion were up 22% compared to the first quarter last year, primarily due to higher shipment volumes and price realization, partially offset by the unfavorable effect of currency translation. Price realization in the quarter was positive by nearly 8 points while currency translation was negative by 1 point. Operating profit was $643 million, resulting in a 21% operating margin for the division compared to an 8.7% margin for the same period last year.
The year-over-year increase was driven by positive price realization, higher shipment volumes and sales mix and a $53 million favorable indirect tax ruling in Brazil. These items were partially offset by unfavorable effects of foreign currency exchange. Excluding the impact of onetime items such as the favorable tax ruling, first quarter margins were around 19.5%. Also, when comparing to last year, keep in mind that the results in the prior period included employee separation costs of $42 million.
With respect to price realization, the above-average results for the quarter were primarily driven by a few different factors. While North American list prices were up slightly above average, the primary drivers of price came from significant midyear price adjustments made in 2020 for select foreign markets to offset unfavorable currency movements. Additionally, certain U.S. and Canada products also had midyear adjustments in 2020 as a result of product launches, such as the new 8R in May of last year.
Lastly, the current low inventory levels across the industry have led to lower overall incentive spending, thus boosting net price realization. We do anticipate net price realization to moderate closer to normal levels towards the second half of the year.
Shifting focus to small ag and turf on Slide 6. Net sales were up 27%, totaling $2.515 billion in the first quarter. The increase was driven primarily by higher shipment volumes, price realization and the favorable effects of currency translation. Price realization in the quarter was positive by nearly 6 points while currency translation was positive by 2 points. For the quarter, operating profit was $469 million, resulting in an 18.6% operating margin for the division compared to a 7.9% margin for the same period last year. The year-over-year increase was due to higher shipment volumes, positive sales mix and price realization, while results for the prior period were affected by voluntary employee separation expenses of about $36 million.
Slide 7 shows our industry outlooks for Ag & Turf markets globally. In the U.S. and Canada, we expect industry sales of large ag equipment to be up between 15% and 20% for the year, reflecting improved fundamentals in the ag sector. Our outlook is guided in part by the results of our early order programs and tractor order book. Our crop care early order program, which ended in October, finished with unit orders up double digits compared to the prior year. In addition, we completed our combine early order program in January, with results also up double digits and outpacing the results of our crop care program.
Furthermore, our large tractor order book now extends into the fourth quarter and has an increased production schedule relative to last year. Meanwhile, we expect industry sales of small ag and turf equipment in the U.S. and Canada to be up about 5%. Deere's forecasted production will be higher than the industry, reflecting our plans to increase inventory levels in small ag, which ended the year at historic lows.
Moving on to Europe. The industry outlook is forecast to be up about 5% as higher commodity prices strengthened business conditions in the arable segment, offsetting some weakness in dairy and livestock. Importantly, our tractor order book in Mannheim now extends into the fourth quarter, providing good visibility through much of fiscal year '21. Furthermore, we've seen continued progress executing our regional strategy focused on large and precision ag.
In South America, we expect an industry sales increase of about 10%. The confluence of higher commodity prices, strong production and a favorable currency environment have boosted profitability of farmers, driving equipment demand for the year. Despite limited government financing programs, private debt is more widely available this year, supporting continued strength in equipment demand. Industry sales in Asia are forecast to be down slightly, though key markets for Deere are performing slightly better.
Moving on to our segment forecast on Slide 8. For production and precision ag, net sales are forecast to be between $15.5 billion and $16.5 billion in fiscal year '21. The forecast includes a currency tailwind of about 1 point and expectations of just under 6 points of positive price realization for the full year. For the segment's operating margin, our full year forecast is ranged between 19.5% and 20.5%, with solid performance across the various geographical regions.
Slide 9 shows our forecast for the small ag and turf segment. Net sales in fiscal year '21 are forecast to be between $10.5 billion and $11.5 billion. The guidance includes expectations for 2 points of positive price realization and a favorable currency impact of about 3 points. The segment's operating margin is forecast to range between 14.5% and 15.5%.
Now let's focus on construction and forestry on Slide 10. For the quarter, net sales of $2.467 billion were up 21%, primarily due to higher shipment volumes, price realization and the favorable effects of currency translation. Additionally, Wirtgen ended its practice of reporting on a 1-month lag, resulting in 4 months of Wirtgen activity in the quarter. The quarter's results were boosted by 3 points of positive price realization and a currency tailwind of 1 -- of about 1 point.
Operating profit moved higher year-over-year to $268 million due to higher shipment volumes and sales mix and price realization. The increase in profit was partially offset by higher production costs and impairments of long-lived assets related to an asphalt plant factory in Germany. Also keep in mind that last year's results included voluntary employee separation costs of about $24 million.
Let's turn to our 2021 construction and forestry industry outlook on Slide 11. North American construction equipment industry sales are now forecast to be up about 5%, while sales of compact construction equipment are expected to be up about 10%. End markets for earthmoving and compact equipment have benefited primarily from the strength in the housing market as well as a modest recovery from trough conditions in the oil and gas sector.
Furthermore, current demand levels reflect the benefit from the industry's collective response managing inventory levels tightly during the early days of the pandemic. In forestry, we now expect the industry to be up between 5% to 10% as a recovery in lumber demand, particularly in North America, is leading to increased production throughout the year.
Moving to the C&F segment outlook on Slide 12. Deere's construction and forestry 2021 net sales are now forecast to be between $10.5 billion and $11 billion. Our net sales guidance for the year includes expectations of 2 points of positive price realization and a currency tailwind of about 2 points. We expect the segment's operating margin to be ranged between 10.5% and 11.5% for the year, benefiting from price, volume and nonrecurring expenses from 2020.
Let's move now to our financial services operations on Slide 13. Worldwide financial services net income attributable to Deere & Company in the first quarter was $204 million, benefiting from favorable financing spreads, lower losses on operating leases and a lower provision for credit losses. For fiscal year 2021, the net income forecast is now $730 million. The provision for credit losses -- the provision for credit loss forecast for 2021 is 23 basis points when compared to the average portfolio managed.
Slide 14 outlines our guidance for net income, our effective tax rate and operating cash flow. For fiscal year '21, our full year outlook for net income is now forecast to be between $4.6 billion to $5 billion. The guidance incorporates an effective tax rate projected to be between 24% to 26%. Lastly, cash flow from the equipment operations is expected to be in a range of $4.6 billion to $5 billion and contemplates a $700 million voluntary contribution to our OPEB plan.
I will now turn the call over to Ryan Campbell for closing comments. Ryan?
Ryan D. Campbell - Senior VP & CFO
Before we respond to your questions, I'd like to offer a few thoughts on our fiscal year '21 outlook as well as address some of the key themes covered in our latest sustainability report published earlier this month.
With respect to our outlook, we've seen underlying fundamentals continue to improve since the last quarter. Higher commodity prices and improved market access have boosted sentiment in ag markets and are reflected in the results of our early order programs and order books. In addition, we've seen further strength in demand for compact utility tractors and turf equipment as consumers continue to focus on home and landscape projects. Furthermore, those businesses are also benefiting from our channel partners' desire to boost inventory levels from historic lows.
Meanwhile, our C&F business has benefited from a very strong housing market, a modest recovery in the oil and gas sector and the industry's proactive inventory management. While we are encouraged by some of the end market tailwinds, it is also important to point out some key risks. Dynamics in our supply base remain tight globally. While trends for COVID rates are improving, many areas are still impacted by high levels of absenteeism and are also facing growing constraints for some electronic components. To date, we've been largely successful keeping our production rates on schedule. However, we acknowledge the situation is very fluid and will remain so for the foreseeable future.
Furthermore, prices for key raw materials such as steel have risen significantly over the last quarter, while freight and logistics costs have also experienced upward pressure. Our current forecast contemplates the impact of rising input costs and includes an additional $500 million related to material and freight. Despite these challenges, we're encouraged by the strength in our end markets, as well as the execution our employees have delivered so far this year. Our first quarter results demonstrated the highest net income and equipment operations margins in the history of the company. While we are still in the early phases of executing our new operating model, we are encouraged by the progress made so far. Importantly, we are seeing the benefits of our new agile structure, allowing us to make decisions quickly and operate more efficiently.
I'd like to close with some perspective on our recent efforts driving sustainability. Our vision is that John Deere customers will lead their industry by becoming the world's most profitable and sustainable businesses. We believe we are uniquely positioned to deliver this for our customers. Our continued technology advancements allow our customers to make every seed, every drop and every hour count. This makes their operations more sustainable and have less impact on the environment while also saving them time and money.
Earlier this month, we released our 2020 Sustainability Report. In it, we highlighted how our precision technologies are already making our customers more sustainable and productive. Using technologies like AutoTrac, Section Control, ExactApply, ExactEmerge, TruSet and Combine Advisor, our corn and soybean customers use less fuel, save time, apply less herbicides and fertilizers and emit less greenhouse gases throughout their production cycles.
A John Deere customer farming 6,500 acres in the Midwest can lower their greenhouse gas emissions on an annual basis by the equivalent of nearly 1 million passenger vehicle miles driven just by incorporating these technologies into their operations. At the same time, these 6 technologies are improving the economics of our customers' businesses. Less inputs translates into lower costs. In addition to reducing inputs, our approach also translates into higher yields.
Taken together, this suite of technologies available today can conservatively deliver savings of $40 per acre to our customers. These outcomes scaled across our platform of global engaged acres provides an opportunity unlike any other for us to impact the sustainability and productivity of our customers' operation.
On the earthmoving and roadbuilding side of the business, we are also making progress in delivering our customers the tools to operate in a more sustainable manner. For example, our grade control technology delivers significant time and material savings through automating control of the edge of the bulldozer. This ultimately translates into cost savings for our customers through reduced labor costs, reduced fuel usage and reduced asphalt costs. These same reductions translate into lower greenhouse gases emitted and less natural resources utilized on each job.
Our roadbuilding business is leading the industry in both efficiency and sustainability in repaving technology with its cold recycler. Cold recycling reuses the existing materials of a roadway, significantly minimizing the cost and environmental impact of repaving. While the traditional process of repaving involves milling up the old pavement, hauling the old materials away and hauling new materials to the work site, the Wirtgen cold recycler enables the old asphalt from the existing roadway to be mixed with additives on site to be reused. This technology can increase the life of the roadway while utilizing 90% less material and reducing greenhouse gas emissions by the equivalent of 12 million passenger miles driven per job.
These are just a few examples of technologies that are already making an impact on sustainability. And what we're most excited about is that despite the multi-decade investment we've already made, we are still just getting started on this journey. As we look to our future technology road map, we will enable our customers to do more with even less as well as adapt to the dynamic future -- dynamic nature of weather patterns, consumer trends and the global regulatory environment.
In addition to our industry-leading equipment and technology stack, we have one of the most collaborative data platforms in the industry. And we're exploring ways that data can help our customers participate in new markets and programs that reward our customers for incorporating sustainable practices into their operations. Our tools will allow customers to demonstrate the impact of their sustainable outcomes, enabling them to tap into new markets for revenue and financing. The key will be giving growers the ability to seamlessly document the appropriate data and provide them with the digital tools to confidently evaluate agronomic and business trade-offs.
As we look ahead, our biggest opportunity lies in delivering solutions that make our customers more productive and sustainable. But we also remain committed to running our own operations in a sustainable and socially responsible manner. In that regard, we continue making progress toward our 2022 sustainability goals. We have steadily reduced the greenhouse gas emissions from our own facilities, and we have leveraged important partnerships to convert a significant portion of our electricity footprint to renewable sources.
We are improving our water practices around the world, exploring new and innovative ways for recycling waste at our facilities and through our new strategic focus on our aftermarket business, we'll continue to grow and expand our portfolio of remanufactured products. And we can only deliver on this opportunity if we have a diverse and highly engaged workforce. Employee safety is and always has been of the highest important to us. And throughout 2020, we took action to ensure that our employees were protected and had the proper tools to do their jobs effectively and safely. We also launched new strategic initiatives that are focused on leading and lagging indicators that are designed to enable continuous measurement of safety performance and drive continuous improvement.
We know that diverse teams working together result in better ideas and better solutions. Therefore, we are committed to improving diversity at our company. To do this, we are partnering with key universities and professional organizations in order to recruit diverse talent, and we are providing employees the opportunity to connect with others that have common experiences through our employee resource groups. Moving forward, we will continue to attract, retain and develop employees with diverse backgrounds and experiences as it will be critical to delivering sustainable outcomes for all of our stakeholders.
Josh Jepsen - Director of IR
Now we're ready to begin the Q&A portion of the call. (Operator Instructions) Carolyn?
Operator
(Operator Instructions) Our first question or comment comes from Brett Linzey from Vertical Research Partners.
Brett Logan Linzey - VP & Analyst
Was hoping you might be able to put a finer point on the better margin expectations for the production and precision ag business. And any way you can bucket that between what's related to a larger mix of large ag versus precision ag pull-through and then cost and productivity? Any way to unbundle that?
Josh Jepsen - Director of IR
Thanks, Brett. I would say, I mean, when you think about the -- what we've seen from production and precision ag, when you think about mix, it's -- as titled, that's essentially large ag and you're seeing the continued integration of precision ag in that. So I think that's one of the things that -- as we separated these and we think about how we're segmenting, is we're seeing a much probably cleaner view of pure -- what is precision ag and production ag, so the integration of machinery and technology.
I think as it relates to the performance, I mean, certainly, we saw volume pick up. Price, as Brent noted, was a significant driver in the quarter. And that was on a number of different variables. But we saw the benefits of above average, just normal price increases. Pretty significant adjustments we've made over the last year in overseas markets as it related to currency and some new products that came in middle of the year. So you're seeing that impact.
And then as noted, the benefit of low inventory and strong demand driving lower incentive spending. So as I think about it, I think those would be the biggest drivers, particularly in the quarter. As it relates to things like R&D, we're -- timing-wise, we're probably skewed a little bit to the later part of the year. That's just timing on programs.
And probably worth noting, when you think about that performance ex the Brazil tax item, production and precision ag did about 19.5%. And we'll continue to see, as a percent of sales, higher R&D in that segment compared to the rest of the business. So thanks, Brett.
Operator
Our next question or comment comes from Jamie Cook from Credit Suisse.
Jamie Lyn Cook - MD, Sector Head of United States Capital Goods Research and Analyst
Congrats on a nice quarter. Back on the production and precision ag business, is there any way you can help us understand -- I mean obviously, the 6% price is a pretty meaningful price increase for this segment. I'm just trying to understand how you're approaching pricing with precision ag this cycle relative to different prior cycles, how much more that should be benefiting the margins for this segment over time? And I guess just as a follow-up, your order books look pretty good across large ag. I'm just wondering how much more opportunity there is to take up production, assuming markets continue to be favorable.
Josh Jepsen - Director of IR
Thanks, Jamie. As it relates to the order book side, we've made adjustments clearly compared to a quarter ago. We've seen sales move up as a result of that. And we've done things. We've added production. We've added some shifts in some of our large facilities, places like Waterloo, for example, and in some of our facilities in South America as well. So we have made those adjustments.
The real challenge, and Ryan mentioned this, is on the supply side. There are components and parts that continue to be tight from a supply point of view. So we're managing those really tightly. Supply management group is working really hard with suppliers day-to-day. Some components are week-to-week in terms of what we're seeing from an availability point of view. So those are tight. So to the extent we continue to see demand, we'll try to work to react to that to the upside, but acknowledge it's a tight environment as it relates to some key components.
Relative to price, and I think what we're seeing on the price side, certainly, we see -- we're seeing strong price this year, about 6 points for the year for production and precision ag. I think what is happening there, when you think about not just price but what's happening with price and mix, is we're continuing to see average selling prices of our large ag machinery growing, and that's through the continued integration of technology and solutions into that business. So that pattern and trend has continued. And as we continue to be able to deliver those outcomes, and we talked a little bit about it from both a sustainability and economic point of view, that is driving real value to customers. And we're seeing that as it relates to adoption and continuing to see the trends across most of our large ag machinery in terms of adoption of the latest tools.
Ryan D. Campbell - Senior VP & CFO
Jamie, it's Ryan. I think what you're seeing there and what we've talked about is as we've built this precision infrastructure with the equipment, guidance, telematics, the John Deere Operations Center, now we're stacking on applications that have more of a software content on them that are focused specifically on the jobs our customers are doing. And as that continues to adopt and our customers continue to adopt that, you get a higher software mix in our margin profile. So that's another factor. To Josh's point on average selling prices going up, that's true, but also those selling prices include a richer mix of software.
Operator
Our next question or comment comes from Jerry Revich from Goldman Sachs.
Jerry David Revich - VP
In the -- on that mix comment, Ryan, that you just mentioned, I think in the past, you folks have spoken about delivering a 3-point tailwind to essentially the average selling price from rising features, and it looks like based on the adoption rates for precision ag technologies that you folks have shared, it feels like that's accelerating closer to maybe 5% this year. I'm wondering if you could just comment on that specifically. And then can you touch on, as we think about cycle over cycle margin performance for production and precision ag, how much of a tailwind are you folks thinking about in your long-term margin targets from the rising adoption rates of software and precision ag that you outlined?
Josh Jepsen - Director of IR
Jerry, I'll start there. As it relates to kind of the incremental benefit we see, I think that couple of points, 2, 3 points of range is still very, very fair in terms of what we've been experiencing. The opportunities as we go forward to continue to see that or to see that move, I think, are there, as you think about increasing, seeing more sensing and acting in the field.
So you think about things like See & Spray that we've talked a lot about, but we see opportunities to go beyond that, beyond herbicides into things like fungicides, pesticides, other fertilizers and into other jobs, other machine forms, planting, for example. And as we've talked about in the past, we were also -- as we continue down the automation journey, we're getting closer and closer to full autonomy. So I say all those things to point out, as we do those things, those create more opportunity to drive revenue as well as a more recurring base of revenue that we can add value job to job, pass to pass.
As it relates to kind of where we're at cycle-wise and what does this mean for production and precision ag margins, today, what we'd say is we're just above, call it, 105% of mid-cycle for production and precision ag and middle of the range margins around 20%.
So context-wise, we compare that back to 2013, that's when we were at, from a large ag perspective, well above peak with roughly 16% margins at that time. So we're doing higher margins on lower sales and, I think, feel really good about the opportunity. And the things I mentioned earlier in terms of what drives opportunities for us, those continue to be strong tailwinds with lots of runway. Thanks, Jerry.
Operator
Our next question or comment comes from Ann Duignan from JPMorgan.
Ann P. Duignan - MD
Maybe still on the large ag sector. How do you plan on managing the cycle this time versus the last cycle? I mean last cycle, we saw farmers start to roll equipment annually. We saw multiple unit discount programs, and eventually, dealers ended up with excess used equipment. So new sales increases are great, but how are you going to manage the cycle differently this time around? Or is there anything you can do so we don't end up in the same as we did at the bottom of the last cycle?
Josh Jepsen - Director of IR
Thanks, Ann. I think when we think about the cycle, we're certainly coming into this where we've seen demand inflect here over, call it, the last 3, 4 months, coming into in a position of very low new inventories, very low used inventories. So that dynamic has certainly helped in terms of the starting point and the tightness we're seeing in overall inventory levels.
I think the lessons learned from the past cycle certainly play into that. How do we make sure we're not pulling additional customers in, pulling ahead demand potentially that would have occurred later on? And I think as we look at 2021 right now, with the demand that we're seeing, our order books, large tractors, for example, are into the fourth quarter. And with the early order programs, they account for nearly the entire full year production.
So I think we've got really good visibility. But I think that it's a good indicator of the replacement demand that we've been expecting and have thought we would see over the last couple of years coming to fruition here. But I think we're definitely working very closely with the dealers in terms of how do we manage the cycle but acknowledge, right now, we're early, early days in terms of seeing some of this demand pick up.
Ryan D. Campbell - Senior VP & CFO
Ann, it's Ryan, maybe to add to that. I think it's -- the total industry, including ourselves, having the discipline to make sure that those new customers, we're providing new product for them but also those customers that historically have purchased used and used makes more sense to them to really be disciplined to continue to provide them with high-quality used equipment. So we maintain that trade cycle and trade ladder throughout this upturn that we have.
Josh Jepsen - Director of IR
Yes. I think 1 other piece that will -- helps us there, and we're very early, is in performance upgrades and the ability to upgrade existing machine fleets, which provide the ability to take a used machine, it could be a generation or 2 old and outfit that with updated equipment, which, in some cases, may alleviate some of the pressure on new because you can get a significant amount of productivity at a little bit less of a total investment cost for the customer. So thanks, Ann.
Operator
Our next question or comment is from Stephen Volkmann from Jefferies & Company.
Stephen Edward Volkmann - Equity Analyst
I appreciate the breakout of the small and the production ag equipment. I'm curious to what your view is going forward relative to any difference in incremental margins we should be thinking about in those 2 segments. I assume the large stuff is bigger, but just anything you want to kind of give us on that would be great.
Josh Jepsen - Director of IR
Thanks, Steve. Yes. As it relates to incremental margins, historically, we've talked about in the past, Ag & Turf being 30 to 35 kind of depending on how our mix fell. I think what we'd say now is the production and precision ag side pushes at the high end of that range; in small ag and turf, probably towards the lower end of that range. I think generally, that's probably a good rule.
I think this year, particularly small ag and turf, we're seeing a pretty strong benefit of what was, as you look at small tractors in particular, really significant underproduction last year of retail, and we intend to build a little bit of inventory this year, so you're seeing a little bit of swing there, so that swing from underproducing to overproducing definitely benefits the margin profile as well. Thanks, Steve.
Operator
Our next question or comment is from Tim Thein from Citigroup.
Timothy W. Thein - Director & U.S. Machinery Analyst
The question is on the dividend and how you're thinking about your view of mid-cycle earnings for the company. Obviously, we're moving into a much higher-margin level as you've clearly laid out, and just tying back to your point earlier about large ag being, call it, right around your view of normalized levels. So just kind of tying that all together at kind of $3-ish annualized dividend run rate, how you're thinking about that relative to your kind of 25% to 35% payout target.
Ryan D. Campbell - Senior VP & CFO
Tim, it's Ryan. And as we've said and you pointed out, we keep our dividend in a 25% to 35% mid-cycle earnings ratio. And with the structural improvements that we have, we're probably below that range with the current dividend. And so it's something that we're certainly thinking about and with overall liquidity situation at the company, that's something we're going to take a look at for sure this year.
Josh Jepsen - Director of IR
Thanks, Tim.
Operator
Our next question comes from Ross Gilardi from Bank of America.
Ross Paul Gilardi - Director
You explained that you think you're at 105% of mid-cycle for large ag. Can you remind us where you expect to be relative to this cycle for your other segments through the end of this year based on your guidance? And when should we expect you guys to recast your mid-cycle margin targets? And just along with that, how does the 20% mid-cycle that you're seeing for large ag in fiscal '21 compare to your initial estimate when you put out the 15% target to begin with?
Josh Jepsen - Director of IR
Ross, yes, when we think about percent of mid-cycle, so actually, the production and precision ag and small ag and turf are pretty much in the same range, kind of right between, call it, 105% and 110% of mid-cycle. The C&F business is right around mid-cycle as well, like pretty nearly dead on. There's a little bit of mix impact in there, where compact construction equipment is much higher, and we're obviously coming kind of off of the bottom after 2020 from a construction equipment perspective. So there's some variation amongst the segments there in C&F but overall about mid-cycle.
I think when you think about kind of our mid-cycle margins, certainly, we've talked a lot about the 15% continuing to focus on executing. And I'd say in '21, a very strong first quarter and I'd say lots of focus on delivering the guide that we have this year and the performance that we feel confident in. But I think post that, I think, is when we'll start to think about what's next for the company.
Ross Paul Gilardi - Director
And Josh, just on that, can you address at all how the 20% in mid-cycle for the large ag compares to your initial estimate?
Josh Jepsen - Director of IR
Yes. I think what we're seeing from that business and what we've seen in the first quarter, kind of ex items, is about 19.5%, I think, feels like strong performance for us. I think we're seeing some benefits of things like strong pricing. And obviously, the volume rebounding and operational leverage coming through is solid and, I think, aligned with where we would hope we would be, knowing that we feel like we've got opportunity as we go forward. That business sees the majority of the headwind on material and freight that Ryan mentioned, that weighs on the full year there as well.
Ryan D. Campbell - Senior VP & CFO
Ross, it's Ryan. I think it's fair to say, we're probably a little bit ahead of where we thought we would be. But we're heads down and focused on delivering this from a sustainable perspective. And then in 2022, we'll take a step back and reflect on what's appropriate going forward.
Josh Jepsen - Director of IR
Thanks, Ross.
Operator
Our next question comes from Rob Wertheimer from Melius Research.
Robert Cameron Wertheimer - Founding Partner, Director of Research & Research Analyst
So the new segments, I think, helped clarify a lot and align pretty well with what you're aimed at. And for me, at least, small ag was particularly impressive. I wonder, since we just talked less about it versus all the things we talked about on large ag, can you just talk about what the workflows are that have been driving the margin you saw in the quarter? And then maybe just reiterate what gets worse from here for the rest of the year, given the outlook?
Josh Jepsen - Director of IR
Yes. Rob, when you think about small ag and turf, and you're right, I mean, it tends to be a little bit less of a story. What we've seen here is really, really solid performance. And I think a starting point is some of the actions we've taken from executing the new strategy, I think we're seeing the benefits in small ag and turf. A number of the exits or closures that we did in fiscal '20 are benefiting us there. And those were mostly in the small ag and turf part of the business. So that focus is definitely helping.
I think we're seeing really strong execution. Again, the benefit of moving from underproducing to slightly overproducing on small tractors helps. The pricing point of view is solid as well. I mean when you think about small tractors and turf, those are going to be pushing much higher than, call it, that kind of between 105% and 110% of mid-cycle so there's benefit there as well.
Also embedded in that is a large portion of small ag and turf is in Europe, which tended to be a more stable market. So we see a little bit less volatility there, and we've seen some strength in that market, which have been beneficial as well.
Ryan D. Campbell - Senior VP & CFO
Rob, I think taking the 2 businesses apart, I think Josh alluded to, we focused on the small ag and turf side with some of our fixed and exit strategies. And then focusing on markets where our value proposition makes sense given the industry and market dynamics. I think when you do those things and think about capitalizing the business is a little bit different, focus in the R&D portfolio a little bit differently. The results show that you can have a great business in the small side, and both of them are equally important for us to drive our strategy going forward.
Josh Jepsen - Director of IR
Yes. And sorry, Rob, I forgot about your other portion of your question, kind of what -- what are the headwinds in the remainder of the year. And not dissimilar. I'd say all of our businesses have material freight headwinds. The $500 million of material and freight cost that Ryan mentioned is all really kind of 2 through 4Q. I think -- and so there's a portion of that, that is impacting small ag and turf.
Price, we don't expect to be as strong as we move through the year, 2% for the full year compared to a strong first quarter there. And then the other maybe two things I'd mentioned. R&D there, similarly, is a little bit back-end weighted so you see that, based on timing of programs, impact the rest of the year. And there are some inefficiencies related to overheads with the combination of COVID and supply challenges that we've got embedded in the forecast as well. Thanks, Rob.
Operator
Our next question comes from Steven Fisher from UBS.
Steven Fisher - Executive Director and Senior Analyst
So the supply chain challenges, while going through an upturn now, kind of remind me of what you experienced in 2017 and 2018. And it was a bit of a struggle back then, but it seems like you're better prepared to handle it this time. Is that a fair assessment? Or is it maybe just a stronger up-cycle now than it was back then, and that enables you to kind of cover the $500 million of increases that you're seeing? And just kind of gauging your confidence that we've kind of gotten the supply chain challenges under control to really capture the benefit of the strong upside here as the cycle plays out.
Josh Jepsen - Director of IR
Steve, when we look at the supply base, I mean, I think our team has learned a significant amount. As we went through what you described, in that 2017, '18 time frame. As we went through tariffs with China and the early first round of COVID and we saw some of those impacts. So I think the team has done a really good job and gotten much deeper in terms of understanding supplier by supplier, what are constraints, what are capacities and what are the challenges. So that certainly helped.
I think up to this point, we've been able to mitigate disruptions. But in some cases, I think there is -- we are week-to-week in terms of how things are operating and there are challenges. So I think we're continuing to work closely there, trying to execute on the forecast and meet customer demand. And we've got ranges in the forecast for that reason, knowing there are certainly challenges that we're facing will continue to face through the remainder of the year.
Ryan D. Campbell - Senior VP & CFO
Yes, it's Ryan. I mean we're also seeing the benefit. And we went through the activity to look at kind of each position of the company and how those positions worked over the last year. And I think we're seeing the benefit from a more focused and agile organization that we put in place last year and finished effectively with that towards the end of last year.
Josh Jepsen - Director of IR
Thanks, Steve.
Operator
Our next question or comment comes from Kristen Owen from Oppenheimer.
Kristen E. Owen - Associate
I wanted to point back to Slide 15 here in the deck. The $40 an acre in economic value to the customer that you've outlined, that's pretty significant when you think about the impact to net farm income across your connected acres. Where do you feel like your customers are at this stage in terms of understanding that potential value? And when you think about the backdrop of this improved commodity prices and land values, how do you see adoption cycles moving forward?
Josh Jepsen - Director of IR
Yes. Thanks, Kristen. It's a great point. I mean I think as we look across those different technologies, there's a varying range of adoption individually, where at the highest end, you'd think about something like guidance, which would be very, very highly adopted. And then maybe on the lower end, something like ExactEmerge, which is in the low 40s percent. So varying degrees in terms of how deeply engaged our farmers are across all of those jobs. But we think that's increasingly where we see the opportunity to drive that value.
And particularly, when you start to think about additional opportunities, Ryan mentioned this a little bit, as you start to think about the combination of carbon markets or differentiating crops because of the practices that are utilized, and then our position of, one, executing the jobs, but two, having the operations center that documents those and can provide that information very, very seamlessly, we think that creates a pretty significant opportunity for our customers.
So when you think about not only the technology that we have in place today, those that are coming and then what feels like just a burgeoning opportunity for some additional revenue, I think, well positions our customers, and we feel like we're in a really good spot to be able to unlock and enable that. Thanks, Kristen.
Operator
Our next question is from Chad Dillard from Bernstein.
Charles Albert Edward Dillard - Research Analyst
So I was wondering if you could give us a sense for how far along Latin America and Europe are in adopting precision ag as it -- maybe relative to the U.S. Like so if the U.S. is 100%, what are those 2 regions are? Or if it's easier to talk about it from like an engaged acre perspective, I think you guys talked about 230 million engaged acres globally. Like how does that break down from like a regional perspective? And kind of what's like the total addressable market in terms of engaged acres that you could get to?
Josh Jepsen - Director of IR
So when you think about what kind of regional performance, certainly, furthest along in North America, but kind of as we just alluded to and Kristen alluded to in the previous question, there's still a long way to go in North America when you think about actually stacking all of those different technologies on the farm and what that can deliver. So that's just a bit of a caveat to say there's still a big opportunity in North America.
I think we're seeing it grow -- the adoption grow in places like South America. Brazil, in particular, we've seen pretty significant growth in engaged acres. Last year, I think we were up something like 60% in Latin America. So continuing to grow there. And I think when you think about some of the challenges based there, double crops, as well as the opportunity to get more efficient there, that will continue to grow.
And we're seeing our dealers embrace that as well. When you think about -- they've got now over 40 digital operation centers that are supporting their customer fleets. As we unlock the challenge of connectivity, that's a huge opportunity for us. And we've done a couple of things over the last couple of years, most recently, an agreement with Claro to provide access, better connectivity and bandwidth. We think that unlocks even more potential for the use of those tools.
Europe, there's historically been a lot of guidance. And I think we're starting to see some of that turn and shift towards more connectivity. Engaged acres grew there last year significantly, like triple digits. And as you think about the potential impact of regulatory environments coming in Europe first but probably other parts of the world, the appetite for precision agriculture and some of our tools, when you think about spray and others, will be particularly important as we go forward there. So continuing to grow, feel really good about the position we're in and I think there's a tremendous amount of opportunity. Thanks, Chad.
Operator
Our next question comes from David Raso from Evercore ISI.
David Michael Raso - Senior MD & Head of Industrial Research Team
Given the supply chain constraints and amid the strong farm equipment demand, I'm curious, are you already taking tractor orders beyond fiscal '21? And are you willing to open up your early order programs for your other products earlier this year than normal? And the other question is, we don't have the baseline for the new segments within Ag & Turf. Of the revenue increase that you put into A&T -- I thought it was impressive that on those incremental sales, the incremental margin is 44% so it's pretty impressive. But of that revenue increase, just so we have a sense of the mix what changed, how much of the increase was the production and precision ag versus how much was small ag and turf?
Josh Jepsen - Director of IR
Yes. So first, on the order side, I think we're -- we haven't opened anything up into '22 -- fiscal '22 at this point. So we're pushing out into the end of the fiscal year for large tractors in particular. So we'll -- and we haven't adjusted anything at this point as far as timing of the early order programs. But you bring up a really good point in that when we -- by the time we close our crop care early order programs, that was we were just beginning to see the inflection. So if you think about kind of the low double-digit increases we saw in planters and sprayers, that was mostly well ahead of kind of the inflection we saw here in the fall. So I think obviously a lot to play out, but that bodes well there. But we haven't adjusted timing at this point.
As it relates to the sales increase from former A&T in the production and precision ag and small ag and turf, really, the percentage increases are pretty similar. So if we look at those businesses year-over-year, they're both up, call it, roughly 20%. So pretty balanced between the 2 in terms of the increase we saw compared to a quarter ago. Thank you, David.
Operator
Our next question or comment comes from Larry De Maria from William Blair.
Lawrence Tighe De Maria - Co-Group Head of Global Industrial Infrastructure
If we could go just back to Slide 15. Obviously, what you're saying is the green on green solution can deliver a $40 return. And we know there's a lot of mixed fleets out there still so there's growth. But can you give us, what's the annual cost? What's the ROI? And how does this $40 return stack up when you're thinking -- when you're competing with seed and fertilizer companies? In other words, green and green solution delivers $40, what's the ROI and how does that compare to seed and fertilizer companies?
Josh Jepsen - Director of IR
Yes. You mean when you think -- from a payback or an ROI perspective, we think about these tools and solutions. We've traditionally been in the 1-year to 2-year payback period. And I think across those, that would be fair. Some of those are going to be much shorter than we've seen in months compared to years of payback. So I think as you look at those technologies that we've got there, I think it would be very fair to say well under 2 years would be a reasonable payback period for what we're seeing there. So I think that's where we're at.
And I think what was exciting about it is there's opportunity as we start to think about kind of what's coming next to grow that from both the economic value but also delivering increased sustainability outcomes as well. Thanks, Larry.
Operator
Our next question comes from Nicole DeBlase from Deutsche Bank.
Nicole Sheree DeBlase - Director & Lead Analyst
Can we just focus a little bit on South America? I thought the comments that you gave around North America order book as well as Europe and how far it extends was helpful, but there was just a bit less around what you're hearing from South America farmers and maybe how far the order book extends there.
Josh Jepsen - Director of IR
So Latin America, South America, Brazil, in particular, really strong. Kind of a lot of things coming together there that are driving, really strong farm profitability in terms of production, FX, how it's moved, those have all been very positive. So we saw this inflect in our fourth quarter. We've got orders -- we're ordered out through May into June, so strong activity there. And we're coming out of a period with 2020 where we ended with kind of historically low inventory. So we're pushing there to try to not only meet demand but if we can, we'll try to build a little bit of inventory because we finished quite low.
So I think overall, South American demand, Brazil in particular, really strong. Customers are feeling good. Dealers are very much engaged and the -- I think from a -- as we step back and not just think about South America, but I think the performance that we've seen this year, first quarter and as we look at our forecast, we're benefiting from just really strong profitability from a global perspective of our business as well. So that's helpful. Thanks, Nicole.
Operator
Our next question or comment comes from Courtney Yakavonis from Morgan Stanley.
Courtney Yakavonis - Research Associate
If we can just talk a little bit about C&F. I guess maybe just first, a clarification. You had the extra month of Wirtgen in the quarter. Is -- are we going to see any difference into the fourth quarter this year or is it to the full year? And did that have any impact on the margin, the increase in the margin guidance?
And then I guess my actual question is just in the context that C&F is at mid-cycle, can you help kind of walk us through what's going to get you to the 15% margins in that segment? Because I think you've historically talked about that 15% margin target gain for both segments. And I think you've historically talked about the working synergies being back-half weighted. So just trying to understand if that's flowing through sooner or if that's still going to be a 2022 story.
Josh Jepsen - Director of IR
Thanks, Courtney. I think when you think about the Wirtgen, the extra month, I mean, it didn't really impact margins. It was pretty much the extra month was kind of in line with where they were running for the quarter, so no significant change there. Didn't necessarily impact their overall guidance or the division's total guidance.
I mean I think when you think about our roadbuilding business, I think we feel really good about what we're seeing there. Overall, we expect that to be up about 20% in this fiscal year. About half of that is the extra month. So say, underlying business up about 10%. And when we look at the core roadbuilding business, we feel like the margins that they're delivering are where we'd expect them to be. So as we talked about, feel like that business is a mid-teens business. We're executing along those lines and feel really good about how that's progressing.
I think when you step back overall C&F, certainly, we think there's an opportunity as Wirtgen continues to perform that, that will pull up margins. Technology opportunity for us as well in Construction & Forestry, we're very early on and think about how do we integrate that. We think that will drive performance there as well. We highlighted just an example on grade control and what that can do from a customer economic and sustainable impacts as well. So those are types of things we're looking at, obstacle detection. There's a few things that we feel like we can nearly copy-paste into that division to drive better performance and continuing to be very focused on operations and executing very, very tightly in what is a volatile, somewhat cyclical business.
Operator
Our final question comes from Adam Uhlman from Cleveland Research.
Adam William Uhlman - Senior Research Analyst
Congrats on a strong quarter. I wanted to go back to the material cost discussion that we're having before. Would you be willing to break down the $500 million by segment? And then maybe perhaps the cadence. I think Josh, you said that it was going to start to hit in the second quarter. Is that equally weighted throughout the rest of the year? Or should we be thinking about this as more of a fourth quarter impact? And then do you think you need to implement any more price increases to offset what's happening with materials and freight costs?
Josh Jepsen - Director of IR
Thanks, Adam. I mean I think the -- what I tell you on the $500 million, we haven't gotten too bright lines there. But of the $500 million, the majority are well more than half of that is PPA, production and precision ag. Where we see that on the low end, it's small ag and turf where we have the smallest portion of that impacting those businesses.
As it relates to price, historically, we've not taken price solely based on commodities. We try to do that and be disciplined in our approach to price and pricing for value and those sorts of things. So at this point, we haven't contemplated that. I mean if we step back and look overall, the price we're getting is offsetting -- more than offsetting the material but does certainly have a drag on incrementals as we go through the remainder of the year. And timing-wise, I'd say it's pretty balanced over the course of the remaining 3 quarters.
So with that, I think we'll wrap up. We appreciate everyone's time and look forward to catching up with everyone. Thank you.
Operator
Thank you. That concludes today's conference call. Thank you for your participation. You may disconnect at this time.