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Operator
Ladies and gentlemen, thank you for standing by, and welcome to CyberArk's Fourth Quarter and Full Year 2019 Earnings Call.
(Operator Instructions) Please be advised that this conference is being recorded.
(Operator Instructions)
I'd now like to turn the conference over to your host, Erica Smith, Investor Relations.
Please go ahead.
Erica E. Smith - VP of Investors Relations
Thank you, James.
Good morning.
Thank you for joining us today to review CyberArk's Fourth Quarter and Full Year 2019 Financial Results.
With me on the call today are Udi Mokady, Chairman and Chief Executive Officer; and Josh Siegel, Chief Financial Officer.
After prepared remarks, we will open the call up to a question-and-answer session.
Before we begin, let me remind you that certain statements made on the call today may be considered forward-looking statements, which reflect management's best judgment based on currently available information and refer specifically to the discussion of our expectations and beliefs regarding our projected results of operations for the first quarter and the full year 2020.
Our actual results might differ materially from those projected in these forward-looking statements.
I direct your attention to the risk factors contained in the company's annual report on Form 20-F filed with the U.S. Securities and Exchange Commission and those referenced in today's press release.
CyberArk expressly disclaims any application (sic) [obligation] or undertaking to release publicly any updates or revisions to any forward-looking statements made herein.
Additionally, non-GAAP financial measures will be discussed on this conference call.
A reconciliation to the most directly comparable GAAP financial measures is also available in today's press release, which can be found on our website in the Investor Relations section.
Also, a webcast of today's call will be available on our website in the Investor Relations section as well.
With that, I'd like to turn the call over to our Chairman and Chief Executive Officer, Udi Mokady.
Udi?
Ehud Mokady - Founder, Chairman of the Board & CEO
Thanks, Erica, and good morning, everyone.
Thank you for joining the call.
We had a record fourth quarter, capping off a strong year.
We delivered growth and profitability by executing against the plan we outlined this time last year.
We expanded customer penetration by adding a record number of new logos and increasing our add-on business with existing customers.
We increased adoption of Application Access Manager and Endpoint Privilege Manager.
We established a mid-market sales motion.
And we significantly strengthened our leadership position in privilege access management, delivering critical functionality and new solutions like Alero.
As a result, we exceeded guidance across all metrics.
In the fourth quarter, total revenue reached a record $130 million, growing 19%.
Non-GAAP operating income reached an all-time high of $42 million, and we signed nearly 300 new logos, the largest number in the company's history in a single quarter, ending the year with more than 5,300 customers.
For the full year, revenue reached $434 million, growing 26%.
Non-GAAP operating income was $123 million, and we generated record cash flow from operations of $142 million.
Our business continues to benefit from strong secular tailwinds that are gaining momentum.
IT environments are changing at an unprecedented rate, driven by digital transformation and cloud migration strategies.
These trends are expanding the attack surface, while at the same time, there is a sprawl of privilege activity.
As recent examples demonstrates, attackers require privileged access.
Ransomware leverages privileged access at the endpoint and is holding organizations of all sizes as well as state and local governments hostage.
Cloud Hopper was a multiyear campaign against MSPs, where privileged access allowed attackers to steal information from hundreds of companies.
And in December 2019, it was reported that a customer -- a consumer brand accidently left mission-critical API keys hard-coated, exposed and vulnerable on GitHub.
In the wrong hands, these keys could have provided access to internal systems an ultimately, control of the AWS environment.
As a result, Chief Information Security Officers are prioritizing measurable solutions that strike the right balance between flexibility, growth and risk mitigation.
They are putting Privileged Access Management at the foundation of their security and zero-trust strategies.
A few great customer examples in the fourth quarter that highlight the CISOs view.
In a greenfield win, a Fortune 200 pharmaceutical company needed to secure both human and application credentials as part of its digital transformation strategy.
We won this marquee new logo because of the breadth of our PAM offering, our strong relationship with Accenture and how easily our solution can be deployed on AWS.
A global insurance company is rapidly migrating workloads to the Cloud.
We were the only vendor who gave the CISO much needed peace of mind by providing end-to-end security, visibility and analytics into privileged activity.
Three key competitive differentiators in this rip and replace new business win: first, our solution is battle tested, securing the world's leading enterprises across hybrid environments; second, our proven track record of delivering innovation that meets the current and future requirements of dynamic, modern enterprise IT; and the third differentiator was our new Alero solution, which solved a major pain point by enabling a secure third-party access via biometric authentication without a VPN.
A software company needed to remove local admin rights on developer workstations and enhance its Privileged Access Management program to support its digital transformation strategy.
The majority of our business continues to be greenfield.
However, in this rip and replace new business example, our SaaS endpoint privilege manager and CyberArk Privilege Cloud outperformed the niche incumbent vendor, particularly given the software company's rapid growth, cloud-first strategy and global footprint.
An existing manufacturing customer has been using endpoint privilege manager for more than 4 years and has successfully blocked 100% of malware attacks since implementing its least privilege strategy.
During the fourth quarter, the manufacturer added EPM users and extended its relationship with CyberArk in a 3-year deal for CyberArk Privilege Cloud.
This 10,000-employee company was not vaulting or rotating privilege credentials with a software solution, which demonstrates our significant greenfield market opportunity and the traction our SaaS solutions are gaining in the market.
A large technology company was incredibly happy with the rapid type to value of its Core Privileged Access Security purchase in Q3.
As a result, in the fourth quarter, they not only expanded with more past users but also purchased Application Access Manager to secure Ansible automation, PHP and shell scripts used in digital transformation strategy as well as our new Alero solution for all third-party vendor access as part of its zero-trust framework.
Diversification across geographies, verticals, product and delivery is a critical pillar of our strategy, and we realized the benefits of this diversification in 2019.
Revenue growth accelerated in both the Americas and APJ.
This strength offset the 16% revenue growth in EMEA during 2019.
If we drill down to the major countries, the U.K. grew faster than the business, while Germany and France both faced macro challenges and underperformed.
Overall, our EMEA pipeline has grown nicely with significant opportunity for both new and add-on business, which we believe supports stronger growth in the theater for the full year 2020.
On the product side, AAM had another record year and was included in 6 of our top 10 license deals.
Securing applications is a priority today as every company across all industries increasingly leverages software to drive productivity, efficiency and the competitive edge.
While the majority of our large enterprise customers continued to prefer to consumer solution as a perpetual license, diversity of delivery is important to our long-term business.
We are pleased with the early momentum of our SaaS portfolio.
Just yesterday, we announced compliance with SOC 2 requirements for EPM and Privileged Cloud, which demonstrates the security and integrity of our SaaS solutions.
EPM reached a new record and saw a material mix shift towards SaaS as organizations recognize the importance of locking down Privileged Access at the endpoint.
CyberArk Privilege Cloud gained traction with certain market segments and verticals.
Our new SaaS Alero solution delivers zero-trust remote vendor access to increase control and visibility into privileged activity with no VPN agents or passwords.
Since introducing Alero, at the end of the third quarter, many of our customers have expressed interest in the service, and we are thrilled with the early response.
Innovations like Alero have strengthened our leadership position in the market.
This year, some of our other innovations include active/active vaults for high availability and disaster recovery in our core PAS solution.
We can now continuously detect, alert and respond to risks-scored privileged activity in AWS.
We introduced application credential management in our Privileged Cloud solution.
We launched Secretless Broker capability in Application Access Manager, an innovative approach for secret management that frees developers and increases security.
We also extended our market reach in 2019 and today have more than 450 channel partners and advisory firms.
In the fourth quarter, we added 500 trained professionals across delivery engineers, presale engineers and sales people, bringing the number of certified professionals to more than 4,500.
This partner enablement contributed to our indirect business, which represented about 67% of revenue in 2019.
We also experienced a greater than 50% increase in business influenced by our advisory partners like Deloitte, PwC, KPMG and Accenture.
We were very pleased to have 4 of our advisory partners present at our global sales kickoff a few weeks ago.
Each partner discussed the significant opportunity they are seeing for PAM and their investments in CyberArk practices, setting the stage for continued growth in 2020.
Our C3 technology partners were also a key differentiator in 2019, particularly for digital transformation with Red Hat, UiPath and Blue Prism, risk reduction with Rapid7, Tenable and cloud migration with AWS and Microsoft, influencing deals in 2019.
Our success with C3 supports our long-held position that security is a team sport.
We were very pleased to add Matt Cohen to the team as Chief Revenue Officer in the fourth quarter.
Matt's extensive experience delivering comprehensive go-to-market strategies that will be instrumental to our long-term growth, particularly as we bring multiple delivery options, including our SaaS and perpetual license to market.
2019 was a record year, and I'm proud of our accomplishments.
Our strong results demonstrate that we have a tremendous market opportunity to scale and grow CyberArk to $1 billion revenue company and beyond.
As we look at our objectives in 2020, we are focused on strengthening our alignment and business process across the organization to drive growth and scale the company.
We plan to further enhance our strong relationships with advisory, reseller and technology partners through ongoing enablement programs and joint marketing, win new and add-on business through targeted marketing and sales programs, evolve our customer success organization to ensure privileged access is secured across our customers' hybrid IT environment and enhance the support of our SaaS customers.
And as always, we will continue to deliver innovation that will not only extend our leadership position, but also deliver a meaningful layer of security to customers.
With that, let me turn it over to Josh to discuss our record results and outlook in more detail.
Joshua Siegel - CFO
Thanks, Udi.
As you have just heard, we delivered another strong quarter ahead of our guidance, generating record revenue of $129.7 million, which represents 19% year-on-year growth.
License revenue reached a record $76.5 million, growing 15% year-on-year, and that's against the tough compare with license revenue growing 38% in the fourth quarter of last year.
Our license growth in the fourth quarter was driven in large part by new business, particularly in the Americas and APJ.
And in the fourth quarter, license revenue represented 59% of total revenue.
Maintenance and professional services revenue increased by 26% to $53.1 million and represented 41% of total revenue.
The professional services revenue associated with this line was $9.3 million or 7% of total revenue.
The Americas reached another record of $71.1 million in revenue growing 17% year-on-year.
EMEA generated $45.9 million of revenue in Q4, growing 10% year-on-year.
As Udi mentioned, EMEA was impacted by macro trends in Germany and France.
In addition, the Asia Pacific Japan region delivered again and capped off a great year, with revenue growing by 94% year-on-year and reaching a record $12.6 million in revenue.
We had a strong demand across all verticals in the fourth quarter with government, health care, pharma, IT services and media, each growing by more than 40%.
As I move through the P&L, all line items will be discussed on a non-GAAP basis.
Please see the full GAAP to non-GAAP reconciliation in the tables of our press release.
Gross profit for the fourth quarter was $115.6 million, increasing from $98.2 million, generating a gross margin of 89%.
That is just a slight decrease from the 90% gross margin in the same period last year.
And the 1 percentage point decline was primarily due to our investments in the Cloud and our increased use of third-party contractors, as we discussed throughout the year.
On the expense side, we are investing in the business to deliver innovation, drive growth and scale the organization.
Our R&D expense grew 34% year-on-year to $17.6 million or 14% of total revenue.
Sales and marketing expense for the fourth quarter increased by 27% year-on-year to $46.3 million or 36% of total revenue.
G&A increased 10% to $9.6 million or 7% of total revenue.
In total, operating expenses increased 26% in the fourth quarter of 2019 to $73.5 million, and that's compared with $58.4 million for the same period last year.
Our revenue outperformance and disciplined investments drove record operating income of $42.1 million for the fourth quarter compared to operating income of $39.8 million in Q4 of 2018.
Net income reached a record of $37.8 million or $0.97 per diluted share for the fourth quarter of this year, an increase from both the $33.4 million and $0.89 per diluted share for fourth quarter last year.
Now let me summarize our results for the full year 2019, which were also ahead of our guidance across all metrics.
Total revenue reached $433.9 million with growth of 26% compared to $343.2 million in 2018.
License revenue portion was $237.9 million, growing 24% year-on-year and representing 55% of total revenue.
In 2019, approximately 65% of license revenue was generated from existing customers purchasing additional licenses and approximately 35% of revenue from new customers.
As Udi mentioned, we saw a healthy increase in revenue from our newer solutions, with Application Access Manager representing about 11% of license revenue and Endpoint Privilege Manager representing about 7% of license revenue in 2019.
And that's even with about 60% of the sales being delivered as SaaS and revenue was recognized only ratably.
Maintenance and professional services revenue increased 30% year-on-year last year, reaching $196 million and representing 45% of total revenue, and the professional services revenue associated with this line was $36.3 million or 8% of total revenue, and that's consistent with the prior year.
Moving on to the geographies for the full year.
The Americas generated $264.8 million in revenue with growth accelerating to 29% in 2019 from the 26% growth rate in 2018.
In total, the Americas represented 61% of revenue in 2019.
EMEA grew by 16% in 2019 to $129.7 million in revenue or approximately 30% of total revenue.
Asia Pacific Japan revenue growth accelerated to 54% growth from 47% the prior year, reaching $39.4 million or 9% of total revenue.
For the full year, our business was also well diversified across industries with 9 verticals, representing at least 5% or more of the business.
Banking was, again, our largest segment, representing 28% of the business in 2019.
That's compared to 30% in 2018.
Global government was 14%, an increase from the 11% in 2018, manufacturing was 8% compared to 10% in 2018, and health care increased to 7% of the business from 5% in 2018.
During the year, deals over $100,000 increased to 1,020 from 868.
Our gross margin for the full year was 88%, consistent with the 88% in 2018.
We continued to make disciplined and strategic investments in growth and innovation.
So for the full year, R&D represented 14% of total revenue.
That's consistent with the 14% in 2018.
Sales and marketing represented 37% of total revenue, a slight decrease from the 39% in 2018.
And G&A represented 8% of total revenue, also a slight decrease from the 9% in 2018, resulting in strong leverage as well as record operating income and operating margin of $123.4 million in 2019 and a 28% operating margin, which was ahead of our guidance, an increase from $90.5 million or 26% operating margin for the full year of 2018.
Our net income increased to $107.9 million from $76.5 million.
And our earnings per diluted share increased by 34% to $2.77 from the $2.06 in 2018.
Our effective tax rate for the year was 19%, which was in the range that we projected.
We ended the year with 1,380 employees worldwide compared to 1,146 at the end of 2018.
That includes 656 employees in sales and marketing at the year-end, up 21% from the 541 at December 31, 2018.
We generated record cash flow from operations in 2019 of $142 million or a 33% cash flow margin.
Now turning to the balance sheet.
First, deferred revenue for the full year increased 27% to $190 million at year-end.
Also, we ended the year with $1.1 billion in cash and marketable securities, an increase from $451 million at the end of 2018.
The increase was driven by the strong cash flow from operations, but also from net proceeds from our November issue of 0 coupon convertible notes of approximately $560 million before the capped call.
So regarding the convertible debt issue, we were pleased to execute this financing at such attractive pricing.
The deal was structured as a 5-year note due in November of 2024.
The notes also have a provisional call any time after November 2022 through maturity, assuming certain conditions are met.
The conversion price associated with these notes is $157.53.
That represents a 37.5% conversion premium at the time of issue and are convertible into approximately 3.6 million shares.
Importantly, we also took approximately $54 million of the net proceeds and entered into a capped call transaction, which enables us to participate in any upside beyond the conversion price up to $229.14.
Taking into account the capped call, the net proceeds from the financing were approximately $506 million.
So for modeling purposes for the full year 2020, we expect to have approximately $17 million in noncash interest expense related to this offering, which we will be adjusting out of our GAAP financial results and will be reflected in the non-GAAP tables of our financials.
We are using the treasury stock method, and as a result, the offering is not diluted to our EPS in the fourth quarter or the full year 2019.
Moving on to our guidance for the first quarter of 2020 and the full year.
As a reminder, our guidance does not consider any potential impact to financial, other income and expenses associated with foreign exchange gains or losses as we do not try to estimate future movements in foreign currency rates.
So for the first quarter of 2020, we expect total revenue to be in the range of $106 million to $110 million.
Our revenue guidance for the first quarter takes into account the tough growth compared from first quarter last year, particularly in the Americas and APJ, the mix of perpetual and SaaS business, which we estimate will be about $3 million impact on revenue in the first quarter as well as the performance in EMEA for 2019.
We expect non-GAAP operating income to range from $16.5 million to $19.5 million, and non-GAAP net income per diluted share of $0.35 to $0.41.
This assumes 39.6 million weighted average diluted shares and a tax rate of approximately 21%.
We are also initiating our guidance for the full year 2020, which reflects the strength of our pipeline and our overall opportunity.
We expect total revenue in the range of $511 million to $519 million or a growth of approximately 19% at the midpoint.
We expect our gross margin to be approximately 86% to 87% for the full year.
We expect non-GAAP operating income to be in the range of $109 million to $115 million and non-GAAP net income per diluted share of $2.26 to $2.38.
This assumes 39.8 million weighted average diluted shares and assumes guidance for the full year -- also assumes an effective tax rate of approximately 21% for 2020.
We typically experience a sequential revenue decline in the first quarter, moderate sequential growth then in Q2 and Q3, and Q4 is our largest revenue quarter of the year.
On the expense side, we typically see a step-up in expenses in the third quarter as a result of typical increase in employee expenses.
We also wanted to point out that we are moving our customer -- our Americas customer event to the second quarter this year.
So that will result in a shift in marketing program expenses from the third quarter as we've seen in prior years to the second quarter this year.
We also expect capital expenditures to be in the range of $7 million and $8 million, which represents just under 2% of revenue at the midpoint.
As we look at the full year 2020, we expect our cash flow from operations margin to run between 5 to 10 percentage points higher than our non-GAAP net income margin.
We recommend analysts to evaluate our cash flow on annual basis, given that our free cash flow from operations can vary quarterly based on seasonality of the business and taxes -- and payment of taxes.
As an example, we just paid approximately $3.8 million of taxes already in the first quarter of 2020, which will impact our cash flow from operations.
We do not plan to provide quarterly updates on guidance for cash flow from operations.
We are pleased with our 2019 results, which position us well for profitable growth in 2020 and beyond.
We are looking forward to the year ahead.
And with that, I'll now turn the call over to the operator for Q&A.
Operator
(Operator Instructions) And your first question comes from the line of Saket Kalia with Barclays.
Saket Kalia - Senior Analyst
So I'll just keep it to one.
And maybe I'll -- maybe it's for you, Josh.
Can you just talk about how you think about the SaaS part of the business here in 2020?
I know you mentioned it's roughly a $3 million impact here in Q1.
And clearly, the vast majority of the business is still traditional perpetual license.
But what sort of assumptions did you make about how sort of the core pass business comes in between perpetual versus SaaS in 2020 as part of that revenue guide?
Joshua Siegel - CFO
Yes.
Great.
Thanks for the question, Saket.
So I think what we're trying to do here is really infuse new technologies to be consumed in the form of SaaS, and we're seeing that.
Last year, we saw EPM grow in its SaaS consumption.
Almost 60% of the bookings were done in SaaS.
That was a big increase from the year before, and we anticipate that to continue to grow.
This year, we're starting out the year with 3 bona fide SaaS products with Alero and as well with the Privilege Cloud as well in addition to the Endpoint Privilege Manager.
The way we look at it from a financial perspective for 2020, we still believe it will be less than 10% of total revenue from SaaS, but we do see it's off of small numbers.
So we see it's a large increase already in 2019.
We've almost doubled the AAR from SaaS and subscription business on our books.
And as you pointed out, and we've called out in the call, it's already -- it's kind of already changing our view on how we look at each quarter.
And so already in Q1, we're assuming about $3 million kind of going to ratable SaaS business, incrementally than what we've seen, for example, in Q1 last year.
So I would look at it -- and in terms of the Privilege Cloud, what we really see is that's still being more of a sweet spot for our commercial market space and creeping up into some of the smaller or medium enterprises that are contemplating looking at SaaS products.
But overall, we see it growing off of a small base in 2019 and still being, though, within about 10% of our revenue.
Operator
And our next question comes from the line of Melissa Franchi with Morgan Stanley.
Melissa A. Franchi - VP and Research Analyst
I have another one for Josh.
I wanted to dig into the margin outlook for 2020.
By my calc, I'm calculating a 30% growth in expenses next year, that's an acceleration.
Can you talk about what's driving that acceleration?
Is it a function of the fact that maybe perhaps you underinvested a little bit in 2019 and now you're kind of catching up?
Joshua Siegel - CFO
Yes.
Melissa, thanks very much.
So when we look at where we're going to be investing faster than the business, it's really going to come in 3 areas.
The first and largest area will still be -- is really in sales and marketing.
Right now, I would attribute roughly, if we look at these kind of the 6 points that you're referring to, probably half of that is going to be faster investment in sales and marketing.
It's really just a reflection of the opportunity that we see in the marketplace.
And we see that every year.
We try to keep investing in sales and marketing.
The second place would be R&D.
And that really goes to some of the things that Udi talked about, our continued innovation.
And also, our -- looking at the new technologies that we're putting out there.
So we have also the on-prem perpetual and now the new SaaS technology products that were out there.
And I would put that at roughly 2% of that 6%.
The other piece on R&D is that we do have a little bit of impact from the FX as well.
So that 2% gets a share of the shekel increased, a stronger shekel rate as well.
And then the third piece, about 1%, I would put at the cost of goods, and that really goes to, again, our increase in SaaS products and the fact that we're investing more and more in our vehicle to be able to third-party host these SaaS products and going into the cost of goods.
Operator
And your next question comes from the line of Sterling Auty with JPMorgan.
Sterling Auty - Senior Analyst
I'll dive into the EMEA comments.
I think you called out France and Germany, in particular.
How much of this is end market just macro?
You've done a good job improving execution through the years in the region.
Is there any other changes that you can make to kind of bolster what you're seeing in that marketplace?
And what have you kind of factored into your guide?
Ehud Mokady - Founder, Chairman of the Board & CEO
Sterling, Udi here.
So yes, definitely, I think in Germany, clear macro headwinds that we saw throughout the year and especially in Q4, and the same applies for France.
So kind of the 2 strong important European economies were a drag on us, whereas the U.K. actually outperformed the rate of the business.
We always -- even when we have macro, we always combine and put attention to our own execution.
They're actually -- France specifically has a lot of new headcount that was added throughout the year that we expect to perform much better and get -- improve our, I would say, contribution from the region in 2020.
So we still expect that.
We factored that in our guide for sure.
But like I said, overall, we're optimistic that we'll have a better year in EMEA.
Operator
And the next question comes from the line of Jonathan Ho with William Blair.
Jonathan Frank Ho - Technology Analyst
I just wanted to maybe start a little bit with the competitive landscape.
Are you guys seeing any sort of shift there or any either improvement or worsening of the competitors that are out there?
Ehud Mokady - Founder, Chairman of the Board & CEO
Jonathan, I would say no major change since -- in the last year, probably slightly more competitive rip and replace that we've been seeing, and we gave some examples on the call.
But still, most of the opportunities out there, I would say, more than 60% of the business is greenfield opportunities.
And so we see the same competition.
And I would say that our leadership is even stronger with our new Alero, which is a very exciting use case for the entire customer base in every prospect.
And with our strategic investment in AAM, especially for dynamic applications.
I would say, strengthen -- a stronger leadership position and no change from the competitors themselves.
Operator
And our next question comes from the line of Rob Owens with Piper Sandler.
Robbie David Owens - MD and Senior Research Analyst
A question.
As we unpack the guidance for the coming year and the implied acceleration that is in the guidance relative to Q1 versus kind of the total year, yet being mindful of increasing SaaS.
Curious what else might drive that acceleration outside of the comps.
And with regard to the SaaS revenue, is that 1 year upfront?
Is that multiple years?
I'm just curious what the free cash flow or the operating cash flow per year guidance impact might be.
And that was one question, but 2 parts.
Joshua Siegel - CFO
So Rob, I'll answer the second one because I still remember it.
Yes.
Basically, in terms of the average duration on the SaaS, we're getting around 18 to 20 months so far, historically, on those contracts.
And I think the -- your first question was related to expanding from the Q1 guide to the full year and the opportunity.
And absolutely, when we look at the full year, we were looking at the full year pipeline and the opportunity and the investments that we made towards the back half of last year and going into the first quarter of this year.
And I think as Udi talked about, the competitive environment is still the standout, hasn't been a major transition there.
The market is still growing, and we're seeing numbers certainly at the 20% level.
And we feel comfortable that we'll really be able to stay with that and take the opportunity during the year, and we're pleased with the full year guidance of 19% at the midpoint and be able to do that as well with 22% operating margin.
Operator
Our next question comes from the line of Fatima Boolani with UBS.
Fatima Aslam Boolani - Associate Director and Equity Research Associate Technology-Software
I have a cash flow question as well.
So for you, Josh.
Appreciate the annual color on the cash flow guidance.
But as I think about how the business mix is shifting, you're adding more subscriptions into the mix.
You have seen a general trend towards annual invoicing.
I'm wondering why the cash flow guidance of 5% to 10% higher than net income margin is still sort of intact relative to history.
If you can just help me unpack some of the drivers.
And then certainly, the drivers and deferred revenue growth there, that would be really helpful.
Joshua Siegel - CFO
So I think that, again, we're still talking about that piece of the SaaS and the subscription being under 10% of the expected revenue this year.
So we still see the overwhelming majority coming from perpetual with our maintenance and services components.
So we, at this point, don't really see that it's going to impact it outside of that range.
And we are getting more than a year contract on average from our subscription business, which, in some cases, are paid annually but also still, in many cases, are paid full upfront, even if it's 2 or 3 years.
So we're still comfortable with that.
The deferred revenue growth from 2019 is still the majority coming from our maintenance and support contracts.
The overwhelming majority is still above 90%.
But again, as we creep into 1 more percent and 1 more percent of SaaS and subscription business, it does -- it can impact, certainly, when we look at revenue from a quarter-to-quarter perspective.
Operator
And our next question comes from the line of Gregg Moskowitz with Mizuho.
Gregg Steven Moskowitz - MD of Americas Research
So this was a record net new logos quarter, as you pointed out earlier.
How much of this is a function of the mid-market rollout in 2019 as compared with having stronger advisory relationships and more direct sales capacity as well?
Ehud Mokady - Founder, Chairman of the Board & CEO
I would say there was a -- Gregg, Udi here.
I would say there's definitely a contribution from the new mid-market motion.
But a lot of these were enterprise accounts and really executing on our global reach to the enterprise.
Yes, the -- we're super excited about the contribution of the advisory muscle.
Some of that is new logos, but a lot of that is also bringing existing customers into a program.
So it's a combination of reaching into the mid-market, but we were there before, but it has accelerated.
But a lot of these new logos are in our sweet spot enterprise.
Operator
And our next question comes from the line of Catharine Trebnick from Dougherty.
Catharine Anne Trebnick - VP and Senior Research Analyst of Data & Internet Protocol Networking
Can you discuss more global federal and U.S. federal and the contribution of U.S. federal and then the strength?
What kind of strength you're seeing into 2020?
Ehud Mokady - Founder, Chairman of the Board & CEO
Absolutely.
Catherine, we talked a lot about it following a very -- a record Q3 in '19, where we really saw federal programs kick in, and Privileged Access Management as part of CBM and defend funded programs.
We're definitely in plan to expand a lot of the existing customer base within federal, but then -- but also, it's still very much greenfield on both Core Privilege Access management, and definitely, with our growth engines, Application Access Manager or Alero or Endpoint Privilege Management.
So it's an important part of the business, and that was just on federal.
In the rest of the world, I think we saw -- we talked a lot that it's becoming our second global government is often our second or third largest vertical in a given quarter.
And that includes the fact that we sell globally, APJ governments, European governments, on top of Canada and on top of the U.S. federal.
So it's definitely part of our opportunity.
And I think the beauty is that we invested, we have the certifications in place.
We continued to invest, and the team is going after it.
Operator
And our next question comes from the line of Gur Talpaz from Stifel.
Gur Yehudah Talpaz - Analyst
Udi, you provided some interesting customer commentary on the call.
With application credentials and AIM, are you seeing greater interest here in centralized application and user security management?
And how do you think about the AIM opportunity within the installed base?
Ehud Mokady - Founder, Chairman of the Board & CEO
So could you just repeat the first part?
Gur Yehudah Talpaz - Analyst
Yes.
It's -- are you seeing greater interest in sort of centralized application and user security management within the base?
Ehud Mokady - Founder, Chairman of the Board & CEO
Yes.
So absolutely.
I think in -- it's -- the motion with AIM is super exciting because there's a security driver and there's a digital transformation driver.
The suite now really includes our solution for legacy applications, but a bigger and growing motion is our solution for dynamic application management.
And yes, that's very often driven in both directions.
The Chief Security Officer and the security team wants a centralized way of managing these credentials and rolling out applications in a secure way.
And developers just want to get the work done.
So we invested a lot in making it very easy for the developer, but also this connection of the AIM to our full platform.
So the Chief Security Officer sees the benefits of a holistic solution for both applications and humans.
And so yes, it's an important growth engine for CyberArk.
It had a record year.
It was 11% of 2019 license revenue, and it's an important piece for us.
Operator
And our next question comes from the line of Tal Liani with Bank of America.
Tal Liani - MD and Head of Technology Supersector
Can you hear me?
Ehud Mokady - Founder, Chairman of the Board & CEO
Yes.
Joshua Siegel - CFO
Yes.
Tal Liani - MD and Head of Technology Supersector
Okay.
You can hear me now.
I want to ask a question about the revenues.
One of the answers you gave, Josh, was about the growth in recurring revenues versus perpetual.
And I'm trying to understand if it's the same product that is now being shifted from perpetual to recurring.
This is why the decline is related to the shift in the business model.
The question is whether you see any slowdown in the core business and then not related to that, you see growth in new types of businesses and net-net, you're growing nicely or that it's more of a shift in the business model, which has different implications for the core business?
Joshua Siegel - CFO
So first of all, in 2019, the shift on to the recurring business was primarily around the Endpoint Privilege Manager, which has always been one of our kind of growth engines and faster-growing off of a smaller base products.
So it really wasn't a move from the core biz.
And as we kind of look into 2020, we'll see some movement from -- with the Privilege Cloud SaaS, but particularly to incremental group of customers for what we're seeing to the commercial markets that might have bought on-prem subscription and maybe to some larger to smaller enterprises.
We kind of have always -- and Alero, which is in for 2020 as well.
Again, we expect that to grow faster than the business as it's a new product.
So I think, overall, when we look at the business, every year over the last several years, we are always kind of looking at kind of what we called in the past, even emerging products like our Endpoint Privilege Manager, our Application Access Manager as growing faster than the business, in general.
And we don't necessarily -- and this year, we have the Privilege Cloud as well.
We don't necessarily see a slowdown with our current -- with our core business.
We see it growing with the market.
Tal Liani - MD and Head of Technology Supersector
Got it.
And I know I only have one question, but I wanted to ask, if I may, to repeat the reasons for the lower operating margin.
You went over it quickly.
Joshua Siegel - CFO
So if there's a -- if you take the 6% on the operating margin, half of that is to sales and marketing, 2% would be -- 2% of the 6% would be R&D, of which some of it is FX.
And then 1% on cost of goods related to our continued investment in deploying cloud infrastructure.
Operator
And our next question comes from the line of Andrew Nowinski with D.A. Davidson.
Andrew James Nowinski - MD & Senior Research Analyst
So I had a question on your billings.
Q4 typically is heavy on maintenance renewals, but it looks like billings decelerated down to about 16.5% in Q4, below the 20% market growth rate that you had mentioned.
So I was wondering if you could comment on whether renewal rates may have changed or if there were any other factors impacting that growth rate?
Joshua Siegel - CFO
No.
Andrew, renewal rates are still at the 90-plus percent level.
And deferred revenues grew by 27% year-on-year.
So there was nothing remarkable that I would point out.
I'd have to kind of really dig a lot deeper and see if there was something seasonal in the quarter.
Operator
Our next question comes from the line of Gray Powell with BTIG.
Gray Wilson Powell - Director
I just want to follow up on an earlier question on the macro environment and how it's factored in the guidance.
Should we expect EMEA revenue trends to improve from the pace of 2019?
Or should we expect current trend lines just to continue?
I'm just trying to clarify something that I thought I heard you say earlier in the Q&A.
Ehud Mokady - Founder, Chairman of the Board & CEO
Yes, I'll take that.
This is Udi.
Yes.
We expect them to improve in the back half of the year as we get returns from investments from hiring we did at the end of this year -- at the end of '19 and hiring we're doing in the first -- from the start.
So yes.
Gray Wilson Powell - Director
Got it.
And that's baked into the guidance?
Ehud Mokady - Founder, Chairman of the Board & CEO
Yes.
And as we -- when we think about the macro, obviously, that's not in our control, and it's -- we're coming out of '19, seeing that.
So that's baked into the first quarter guidance.
And as we kind of move forward, we'll see -- we'll be able to adjust.
It also has a component in full year guidance as well.
Operator
(Operator Instructions) Our next question comes from the line of Taz Koujalgi from Guggenheim Partners.
Imtiaz Ahmed Koujalgi - Director of Technology, Media & Telecom and Analyst
I had a question about the duration of your contracts.
So if I look at fiscal '17 and fiscal '18, I think the duration went up quite a bit based on the long-term deferred mix.
It steadied in fiscal '19.
How should we think about duration in fiscal '20?
Do you think the long-term deferred mix remains at the same level?
Or should that change in fiscal '20?
Joshua Siegel - CFO
I think at this point, we don't see any evidence of it necessarily changing behavior between what we've seen historically and 2020.
But I think the SaaS contracts we see will be shorter duration and the maintenance we see as a combination of 1 year and multiple year.
It's hard for us to really say that it's going to change dramatically.
One thing that we are seeing more of is that in the multiple year contracts, there is -- even on the maintenance, there is more of a shift to annual payments to some degree.
So that would make it longer term.
But I think right now, I would take the trend that we saw in 2019 and build off that.
Operator
Our next question comes from the line of Erik Suppiger with JMP Securities.
Erik Loren Suppiger - MD & Senior Research Analyst
I'm just curious what are you assuming in terms of AAM and EPM contribution in 2020?
Can we start to see those approach 20% contribution?
And then secondly, I understand Asia did well, but do you have any reason to think that some of the virus issues are going to be causing any disruption there?
Joshua Siegel - CFO
Eric, I'll take the first one.
We don't -- we're not going to guide by product.
But we absolutely do expect AAM and EPM to grow even possibly faster than the business.
However, on the flip side, we're seeing -- certainly, on EPM, it's going to be on a SaaS basis.
So the average deal sizes will be smaller, and it will be recognized ratably.
So we can't necessarily say how that's going to shake out from the revenue perspective.
But we do see them becoming bigger and bigger, more -- connected to more and more deals.
And certainly, from a opportunity perspective, even grow faster than the business.
Ehud Mokady - Founder, Chairman of the Board & CEO
And I'll take the question on APJ.
So obviously, our #1 priority is our employees in the region and their families.
And in part of the regions, they've taken steps to reduce travel.
We're watching it closely.
China is a very small percentage of our business.
So at this point, we don't see it having a major impact on our results.
Erik Loren Suppiger - MD & Senior Research Analyst
Josh, can I just come back?
Is there a goal or a target of getting contribution from both AAM and EPM to 20-ish percent at any point?
Or can you give us just kind of a color -- some color around where that might go?
Joshua Siegel - CFO
We -- obviously, we have our own internal goals of growing those pieces of the business, and we have overlay teams that are focused on those specific sides of the business.
But Erik, I don't want to get -- we're not going to get to a position where we'll guide specifically to those products.
But we -- because it would just be too hard for us to do that.
But absolutely, we expect it to be a bigger piece of -- a bigger -- more and more opportunities each year.
Ehud Mokady - Founder, Chairman of the Board & CEO
And I would say, I think the beauty is that all products can win.
We have such a greenfield in pure Privileged Access Management.
And the customer now has the ability to -- especially as we go down mid-market, they can consume even Privileged Access Management as a cloud service, which is an exciting offering for us.
And the growth engines can behave like growth engines on top of that, both for new customers and adults.
So the way we look at it internally is all products winning and making sure that the growth engines are at a high pace.
Operator
And our next question comes from the line of Nick Yako with Cowen.
Nicholas Andrew Yako - Director of TMT for Software & Senior Analyst
With Matt taking over as the head of the sales organization, anything you can share around his strategy or new initiatives he hopes to implement in 2020?
Ehud Mokady - Founder, Chairman of the Board & CEO
Yes.
Absolutely.
First and foremost, I would say, Matt came -- I'm excited and we're excited to have Matt join here.
And he was super pleased to see the quality of the team, the quality of the customer base and the market opportunity.
So he's staying focused on retaining the things that have worked and then we were very selective in bringing Matt on board so that he will really help us build the best path to $1 billion and beyond scalable organization.
And he's focused on those things that have to do with scaling the business.
I'll name a few.
But one of his first priorities is on the channel front, further strengthening and leveraging our global channels.
I mentioned the advisories attending our sales kickoff.
We just really have the partners here to build this even bigger.
Another one, and he has tremendous opportunity there, is in customer success is how do we refine our customer success.
One for scale and also for stronger cross-functional alignment like you need in a company with increasing services-oriented offering, the more SaaS solutions we have out there.
And there are additional elements around our demand-generation engine, refining our market segmentation that he's working on.
And so yes, we're very excited to have Matt on board and just work with us to take this to the next level.
Operator
And our last question comes from the line of Howard Smith with First Analysis.
Howard Shepard Smith - MD
So I just wanted to follow up on some of your mid-enterprise initiatives.
I know it's still small, early days.
But could you talk a little bit about whether the competitive environment you see there is different than your traditional set of competitors that you've talked about and also in terms of go-to-market strategy?
Is that purely kind of a channel approach that's helping support those strong channel numbers?
Or do you target some of those direct?
Ehud Mokady - Founder, Chairman of the Board & CEO
Yes.
Absolutely, Howard.
I would say that on mid-market, we do encounter the smaller players in PAM that don't really play on the enterprise front like Thycotic, but are seeing great wins, especially with -- now that we have the optionality to offer the SaaS solution to that market.
So the go-to- market is very much leading with -- especially in 2020, leading with Privileged Cloud software as a service solution for PAM to this market, and you're right, more of a channel focus to this -- for this market segment.
Howard Shepard Smith - MD
Congrats on a great year.
Ehud Mokady - Founder, Chairman of the Board & CEO
Thank you very much.
Thanks, Howard.
Operator
And with that, I'd like to turn the call back over to Udi Mokady for some closing remarks.
Ehud Mokady - Founder, Chairman of the Board & CEO
Thank you, James.
I want to thank our customers, partners and employees who contributed to CyberArk's record results in 2019.
And thank you, everyone, for joining our call today.
Thank you.
Operator
This concludes today's conference call.
You may now disconnect.