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Operator
Good day, ladies and gentlemen. Thank you for your patience. You've joined the Crowdstrike Holdings Incorporated Q1 Fiscal Year 2020 Financial Results Conference Call.
(Operator Instructions)
As a reminder, this conference is being recorded.
I would now like to turn the call over to your host, VP of Strategic Finance, Peter Daley. Sir, you may begin.
Peter Daley - VP Strategic Finance
Good afternoon. Thank you for your participation today. With me on the call are George Kurtz, President, Chief Executive Officer and Co-Founder of CrowdStrike and Burt Podbere, Chief Financial Officer.
Before we get started, I would like to note that certain statements made during this conference call that are not historical facts including those regarding our future plans, objectives and expected performance are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements represent our outlook only as of the date of this call. While we believe any forward-looking statements we have made are reasonable, actual results could differ materially because the statements are based on our current expectations and are subject to risks and uncertainties. We do not undertake and expressly disclaim any obligation to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.
Further information on these and other factors that could affect the Company's financial results in filings we made with the SEC from time to time including a section titled Risk Factors in the Company's Form S-1 previously filed with the SEC. Also, unless otherwise stated, excluding revenue, all financial measures discussed on this call will be non-GAAP.
A discussion of why we use non-GAAP financial measures and a reconciliation schedule showing GAAP versus non-GAAP results is currently available in our press release which may be found on our Investor Relations Web site at ir.crowdstrike.com or on our Form 8-K filed with the SEC today.
Now, I will turn over the call to George to begin.
George Kurtz - President, CEO, Co-Founder
Thank you, Peter.
And thank you, all, for joining our first earnings conference call as a public Company. I would like to begin by also thanking all of our employees, customers, partners and investors for the hard work and dedication in helping us reach the important milestone of becoming a public Company.
We had a very strong start to the fiscal year. Consistent with the preliminary financial results of our IPO prospectus, we achieved 103% year-over-year total revenue growth and added a record number of net new customers while meaningfully improving operational leverage in the first quarter.
Burt will discuss the details of our Q1 financial performance in a few moments. But first, for those new to the CrowdStrike story, I will provide some background of our technology, business and markets.
Our success to date and rapid growth are the results of close to a decade-long mission to stop breaches and pioneer a new category to security cloud. Nearly every breach you've ever heard of had two things in common -- the victims had both a firewall and an antivirus solution.
Today, companies and government agencies face the constant threat of cyber attacks from a variety of threat actors ranging from highly advanced nation states to organized crime, activists and even terrorist organizations. These attacks aim to not only steal money and intellectual property but increasingly, they seek to disrupt and destroy. Using highly sophisticated tools and techniques, today's cyber adversaries run circles around fossilized legacy technologies.
This is what led us to start CrowdStrike back in 2011. We set out to create a modern endpoint security platform with a cloud-native architecture built from the ground up to stop breaches. Like other cloud disruptors, CrowdStrike started with a clean slate to build not only a scalable cloud architecture but also a scalable frictionless and highly efficient business model.
Our platform is composed of two tightly integrated proprietary technologies, our easily deployed intelligent lightweight agent and our cloud-based dynamic graph database called Threat Graph. Our Falcon platform integrates 10 cloud modules via Software as a Service subscription-based model that spans multiple large markets including endpoint security, security and IT operations and threat intelligence to deliver comprehensive breach protection even against today's most sophisticated attacks.
We believe our cloud-native platform give us a fundamental competitive advantage as we capture data once and reuse it and monetize it many times over. Our customers can try new modules already populated with their data for free. This creates a high velocity cross-selling model. In fact, there are a number of key attributes that we believe set the Falcon platform apart from other solutions in the market.
First, our solution is rapidly deployable, easy to use and unlocks the power of crowd-sourced data. It gets smarter the more data it consumes, increasing our effectiveness, intelligence and competitive advantage with each new customer in endpoint of workload joining our crowd-sourced network.
Second, all of our cloud modules are powered by a single intelligent agent allowing customers to consolidate and remove numerous agents from their infrastructure and restore endpoint performance. Our lightweight agent is designed to be automatically installed and operational on an endpoint in less than 30 seconds. That's without any reboots.
This is an important attribute for customers as they do not want to reboot their entire business to adopt a new solution. Solving this engineering challenge was critical for providing immediate time to value for our customers.
Another key aspect of our agent is its ability to dynamically capture high fidelity data with our proprietary smart filtering technology. What matters to stopping breaches is the quality and the type of data and we obtain and analyze. Smart filtering is critical to capturing the right data on both real world attacks and benign behavioral patterns to continually train and enhance our algorithms resulting in industry-leading threat detection and low false positive rates.
CrowdStrike's smart filtering technology also allows us to take full advantage of the cloud. Our cloud-native approach outperforms other solutions that may be forced to store their data locally or inefficiently stream unfiltered data from endpoints to on-premise controllers which crush networks and endpoint performance.
And third, all the data we collect is stored in one place, not on-premise or stuck on the endpoint itself but in the cloud where it is analyzed almost instantaneously across our entire customer base. To handle all this telemetry, we built our own proprietary distributed graph database that we call Threat Graph.
We like to think of Threat Graph as the brain of our system. It is capable of dynamically scaling to meet demand. Every week, it processes, correlates and analyzes over 1 trillion events across our global customer base in real time.
What makes our Threat Graph so unique and powerful is its ability to very quickly discover and identify relations and patterns within the data to see and stop attacks that are invisible and undetectable using conventional legacy solutions. Threat Graph lets us apply cloud scale AI to this data to stop breaches in real time.
Today, we serve over 3,000 subscription customers. We protect many large organizations across all major verticals including 9 of the top 20 banks, over 40% of the Fortune 100 and government agencies around the world. Our ease of use, rapid deployment and exceptional efficacy also makes our solution a natural fit for small and mid-size organizations which often do not have large internal security teams.
In the first quarter, we saw a strong customer momentum. I will take a moment to highlight a few of the notable customer wins that showcase initial adoption drivers of the Falcon platform as well as our ability to expand within existing accounts.
Key themes we often hear from customers are the need to simplify their security stacks, reduce the number of agents on their endpoints and gain the advantage of a true cloud-native endpoint security platform. Take the example from this quarter of a health insurance provide that was using a number of tools from other security vendors including EDR from a next gen vendor, AV from a legacy vendor and a variety of tools embedded in the operating systems of their servers and workstations.
Yet, this Company had issues with alert fatigue and had difficulty scaling its patchwork of solution as the business was growing. To solve these problems, they dropped the old setup and rolled out CrowdStrike's Falcon platform given its ease of deployment, single-agent architecture and ability to take advantage of crowd-sourced data by adding our threat-hunting module, OverWatch.
In Q1, we also displaced the legacy AV vendor at a mid-size pharmaceutical company. The board and leadership team at this company had a growing concern about their current state of security and the level of adversary activity that we're seeing. They also knew they had limited cyber security personnel and a skills gap which is another demand driver we commonly see among prospective customers. This company quickly identified our turnkey Falcon complete offering to help them easily address their skills gap and fortify their cyber defenses.
Next, I will highlight a win that represents our tremendous opportunity to expand within our customer base. This customer is in the public sector which also speaks to our growing success in that segment of the market. We initially engaged with this large U.S. city back in 2016 on a small deployment of 15,000 endpoints to replace a fossilized AV vendor that was failing to provide protection and value.
We replaced that vendor with our combined EDR next-gen AV offering plus OverWatch. Based on the success of the initial deployment, we expanded our footprint to over 250,000 endpoints the following year. And I'm pleased to report that in Q1 of this year, we have increased coverage to 400,000 endpoints and sold additional Crowd modules including Falcon Discover for IT hygiene, Falcon Device Control, Falcon Spotlight for vulnerability management and Falcon X for integrated threat intelligence.
This is a great example of how we can land a new customer and expand that relationship by adding endpoints and modules over time. Our Falcon platform is one of the most strategic security purchases they have made in many years.
These wins represent just a few of the 543 net new subscription customers that selected CrowdStrike in Q1 to help them stop breaches and protect their organizations. Driving the adoption of our platform is a robust sales and marketing engine that continues to deliver an increasing number of new logos while consistently removing friction from the sales process.
Increasing our customer base is a key component of our growth strategy and we will continue to invest in customer acquisition programs, channel partnerships and frictionless go-to-market programs including free and in-app trials. In addition to winning new customers on a rapid pace, we're also focused on expanding or relationship with existing subscription customers by deploying additional cloud modules and protecting more of their endpoints.
Out dollar-based net retention rate speaks to the efficacy of our solution in our successful "land and expand" sales model. As of January 31, 2019 we had a dollar-based net retention rate of 147%. While this metric can fluctuate quarter to quarter, our benchmark is 120% or above which we again exceeded in Q1.
While we're starting the endpoint security market, given the nature of our cloud-native architecture, we are able to rapidly innovate on top of our platform and build new modules for additional functionality and use cases not typically associated with endpoint security. Since 2016, we have launched seven new cloud modules and today, we address five markets -- corporate endpoint security; threat intelligence; security and vulnerability management; IT service management software; and managed security services.
Combining these market segments, we estimate that our global market opportunity is $24.6 billion in 2019 and growing to over $29 billion in 2021. To help drive future growth, we plan to continue to develop new cloud modules to address broader endpoint use cases such as IT configuration management and IT operations.
To measure our success executing or platform strategy, we look at the percentage of all subscription customers who have adopted four or more cloud modules. This percentage rapidly grew to 30% by the end of fiscal 2018 and grew to 47% by the end of fiscal 2019. In Q1, we continue to see an upward trend in this metric.
In looking at our future growth prospects, it is common for those new to the CrowdStrike story to only think about the opportunity as endpoints such as desktops and servers. However, we think about the opportunity differently and more broadly than that. We expanded our market opportunity by securing a wider array of workloads which includes desktops and servers, virtualizing cloud environments, IOT devices and containers.
In Q1, we expanded our market opportunity even further when we introduced Falcon for Mobile that supports android and iOS. This is a powerful vector for growth. These workloads need to be protected and they are growing with every new connected device in every cloud instance.
We also intend to grow by broadening our reach into new international markets and customers segments including smaller organizations as well as acquiring customers in the federal government vertical.
And lastly, we see a significant longer term opportunity with new workloads and applications within the CrowdStrike store. The CrowdStrike store offers the first and only unified security cloud ecosystem of trusted third party applications. This sets the stage for us to further expand our TAM and grow in segments outside of security such as IT operations and compliance.
In summary, we cannot be prouder of our important mission, protecting our customers from devastating attacks, business disruption and a theft of IP and financial resources. In addition to stopping breaches, we also help our customers reduce cost and complexity which differentiates us in the security marketplace.
We have built a high-performing and enduring business with multiple engines for growth and a frictionless go-to-market strategy. We are excited of our future opportunities and look forward to your support as we advance on our journey to become the leading endpoint security platform and ultimately the de facto endpoint platform of the future.
With that, I'll turn the call over to Burt.
Burt Podbere - CFO
Thank you, George, and good afternoon, everyone.
I'd like to express how pleased we are with the level of interest we have received from our analysts and our investors. We look forward to getting to know you and keeping you updated on our performance.
Today, I will provide a brief overview of our first quarter financial results, target operating model and our second quarter and full year 2020 guidance. As a quick reminder unless otherwise noted, all numbers except revenue mentioned during my remarks today are non-GAAP.
Across the board, we delivered an outstanding first quarter with strength in multiple areas of the business including ARR growth, revenue growth and subscription gross margin improvement. We view Annual Recurring Revenue or ARR as a key metric to measure our business given that it is driven by our ability to acquire new subscription customers and to maintain and expand our relationships with existing subscription customers.
We define ARR as the annualized value of our customer subscription contracts at the end of the quarter assuming any contract that expires during the next 12 months is renewed on its existing terms. In the first quarter, we delivered 114% ARR growth to reach $364.6 million of which $52 million was net new ARR added in the quarter. This growth was driven by a strong quarter for new logo acquisition combined with low contraction and churn within our existing customer base.
Total revenue more than doubled over Q1 of last year to reach $96.1 million. Approximately 90% of our revenue is subscription-based with no perpetual licenses, giving us a strong scalable recurring revenue base as a business model advantage.
In the first quarter, subscription revenue grew 116% over Q1 of last year to reach $86 million. The remaining 10% of our total revenue is derived from our strategic professional service offerings which include incident response and proactive services that are generally sold separately from our subscriptions.
While professional services carry a lower gross margin than our corporate average, it is a small portion of our revenue base and we view it as strategic. We have been able to derive an average of about $3 of subscription ARR for every $1 spent on an initial incident response for proactive services engagement. To be clear, these are customers that are new to CrowdStrike.
In terms of geographic breakdown, approximately 75% of the first quarter revenue was derived from customers in the U.S. and 25% from international markets.
Moving to our operating results. We are focused on building a long term business with sustainable growth and compelling margins. In Q1, we continued to recognize operating leverage in our SaaS model and the benefit of scale even as we increase investments in our global reach and cloud platform.
First quarter non-GAAP gross margin improved to 70% from 59% a year ago. Our non-GAAP subscription gross margin increased to 73% from 62% in Q1 of last year. The improvement is primarily attributable to the efficiencies around hosting and data center costs and the update of multiple cloud modules by our customer base.
Our collect ones reuse many data strategy means that after the first module subscribed for by that customer is paid for and covers the cost of data storage and most computational costs. Each additional subscription module carries a very high margin.
Total non-GAAP operating expenses in the first quarter were $89.2 million or 93% of revenue versus $59.4 million last year or 126% of revenue. Scaling and growing our business efficiently is a top priority which is why we focus on our unit economic metrics including Magic Number.
In Q1, we ended with a Magic Number of 1.1. Key factors driving our unit economics include our strong growth and net retention rates, our highly efficient low friction sales and marketing programs that continue to drive subscription and revenue growth. We have a proven history of discipline investing and remain to committed to maintaining a thoughtful balance between generating top line growth and achieving operating leverage. Going forward, we plan to make continued progress and driving toward breakeven and beyond but it may not be in a linear fashion depending on the timing of expenses.
As a result of our rapid top line growth, improving growth margin profile and a continued disciplined approach to investing in our business, we grow strong operating leverage in the quarter with our operating margin improving 43 percentage points year-over-year.
Non-GAAP net loss was $22.1 million or $0.47 per share which compares to a non-GAAP net loss of $31.7 million or $0.73 per share in Q1 of last year. The weighted average common shares used to calculate first quarter EPS was 47.2 million shares in Q1 fiscal 2020 and 43.6 million shares in Q1 2019.
Before I discuss our balance sheet, I'd like to review our long term operating model. On a non-GAAP basis, we are targeting gross margin to be in the 75% to 80% plus range. As a percentage of revenue, we are targeting non-GAAP sales and marketing to be 30% to 35%; R&D, 15% to 20%; MG&A, 7% to 9%. We anticipate this will lead to a non-GAAP operating margin of 20% or greater.
Turning now to the balance sheet, we ended Q1 with $175.1 million of cash, cash equivalents and marketable securities. Subsequent to the close of the quarter, we received net proceeds of $659.1 million from the IPO. Cash flow from operations in Q1 was positive $1.4 million and free cash flow was negative $16.1 million.
Moving to our guidance for the second quarter and full year fiscal 2020. For Q2, total revenue is expected to be in the range of $103 million to $104 million reflecting a year-over-year growth rate of 85% to 87% with subscription revenue being the dominant driver of growth.
We expect non-GAAP loss from operations to be in the range of $29.1 million to $28.6 million, a non-GAAP net loss to be in the range of $30.5 million to $30 million. Utilizing weighted average shares used in computing non-GAAP net loss per share basic and diluted of $129.9 million, we expect non-GAAP net loss per share, basic and diluted in the range of $0.24 to $0.23.
For full year 2020, we expect total revenue to be in the range of $430.2 million to $436.4 million reflecting a growth rate of 72% to 75%. Non-GAAP loss from operations is expected to be between $113.4 million and $110.4 million and non-GAAP net loss is expected to be between $105.9 million and $103.2 million.
Utilizing weighted average shares used in computing non-GAAP net loss per share basic and diluted of $147 million, we expect non-GAAP net loss per share to be in the range of $0.72 to $0.70.
We are pleased with the strong results we are reporting today and believe we have the capacity and resources to continue driving the business forward over the long term. We are excited about CrowdStrike's new phase as a public Company and appreciate your ongoing interest and support.
George and I will now take your questions.
Operator, we'd now like to open the lines for questions.
Operator
(Operator Instructions)
Heather Bellini of Goldman Sachs.
Heather Bellini - Analyst
Great. Thank you so much, gentlemen, for taking my question and congratulations on your first quarter out of the gate.
I wanted to follow-up on some of the comments you made about the ultimate expansion and things like IT ops and APM, I'm just wondering given just trying to think outside of the endpoint market as you referenced, how do you think you're positioned in that market versus the competition and just if you could share with us kind of is this kind of the customers kind of driving you into that market and, again, just share with us how you feel like your position to start taking share on that market over time? Thank you.
George Kurtz - President, CEO, Co-Founder
This is George. Thanks, Heather.
So, I think it really is an extension of what we've already built and continue to refine in our IT ops and our Discover module and it's just add-ons to what we've been seeing from a customer perspective. Getting back to the overall model, the single-agent architecture, the ability to collect data at one time, it becomes easy for us, if you will, to be able to represent that data and help customers understand the current configuration they have, help them provide more efficient IT operations once they have visibility into applications and the system help and things of that nature.
So, it really is just an extension of what we've already been doing. And when we think about the opportunity, again, as these workloads proliferate, right, whether it's a desktop server, an IOT device, a cloud instance, a containerized instance, they all need some level of protection and visibility. And really this is just an extension to collecting the data that we already have and being able to display that in a workflow that makes sense for our customers.
Heather Bellini - Analyst
Great. Thank you so much.
George Kurtz - President, CEO, Co-Founder
Thank you.
Operator
Sterling Auty of JP Morgan.
Sterling Auty - Analyst
Yes. Thanks. Hi, guys. Wonder if you could give us an update on how your partnerships are developing, especially with partners like Dell?
Burt Podbere - CFO
Yes. Hi, Sterling. It's Burt.
So I would characterize our (inaudible) early innings in terms of ARR generation first where we think we can go with Dell. We have access to the business, and every global business, from our customers around the world. The upsell opportunity is significant (inaudible). Ultimately, we feel that [we have the ability to] accelerate our expansion into markets where they have a strong presence such as in Federal or EMEA or APJ.
Sterling Auty - Analyst
Got you. And then one follow up, in terms of the module adoption for investors that are newer, what's the most popular modules that you see within the ones that get upsold once a customer comes on?
Burt Podbere - CFO
Right. That's a good question. So as you saw on the S1, that we're in a great spot, we've got 47% of our existing customers having four more modules in Q4. We saw that in Q1, the trend continued. For us, it goes back to how George first thought about the Company, which was about next generation AV, EDR and OverWatch. Those were the three things that it came out with and those are core to our business and that hasn't changed.
All the other ones that we talked about, whether it's a device controller or whether it's Discover, all those come in and they can come in equally, depending what the customer really wants to do.
Sterling Auty - Analyst
Great. Thank you.
Operator
[Tal Leoni] of Bank of America.
Unidentified Participant
Hi, guys. I'm trying to work next quarter numbers. You're guiding way higher than we thought. If I put 103 or 104 million in revenues, I don't get minus $0.23. I get deeper loss. So that means your margin assumptions are better than what we are expecting. Can you elaborate on gross margin and Opex assumptions for the next quarter? Thank you.
Burt Podbere - CFO
Thanks, Tal. So, it's Burt. So, as we think about guidance we think about guiding prudently based on the things that we know today; not necessarily on the things that we don't know. As we think about the future and to the guidance, we think about both improvements on the top, improvements on gross margin and Opex. And as we think about the splits between Opex and gross margin, we think it's about 50/50 in terms of how we think about the improvements and the benefit there.
Unidentified Participant
So, still your targets, long-term targets the same targets? You're reiterating the targets?
Burt Podbere - CFO
I am reiterating their targets, correct.
Unidentified Participant
Okay. Perfect. Thank you. I don't have a question on the fundamentals, a straightforward quarter. Thanks.
Operator
Saket Kalia of Barclays.
Saket Kalia - Analyst
Hey, guys. Thanks for taking my questions here.
First, maybe for you Burt, we spoke about from the different modules in your prepared remarks, but can you talk about some of the different packages out there like Falcon Pro, Falcon Enterprise and of course, Complete? Maybe just qualitatively, what you're seeing from a high level in terms of adoption across some of those different packages or bundles that you offer?
George Kurtz - President, CEO, Co-Founder
Sure. Hey, Saket, this is George. I'll take first shot at this.
So, if we look at Pro, which is really our Prevent and our Falcon X, that has wide adoption in the smaller SMB and corporate space. Obviously, the enterprise package can be applicable to a larger organization, a corporate Company or even a large enterprise. And as we continue to go up the food chain if you will with Premium, we have, as we've talked about, we have many of our customers actually have OverWatch and Discover.
And it really depends on the overall organization. Certainly, Enterprise and Premium are going to be more applicable to the larger organizations. And the Pro version, just pure anti-virus if you will, next-gen AV antivirus with our Falcon X technology can be useful for a smaller organization.
The beauty of the model is once people to understand our technology, it is easier to upsell them into an EDR technology whereas a smaller Company, maybe they weren't quite exposed to it, but given our technology, how it works, how easy it is to use and combine that with OverWatch it makes for a more effective cross sell. So, hopefully, that gives you at least an idea of where we're seeing the traction.
And, again, our overall goal, even for large enterprises is you could have a trial in a large enterprise of just the Pro product, but then we can quickly come in and cross sell them or upsell them in a sales process into a package that fits our enterprise. So, it can leak into the enterprise just from the free trial, which is really exciting to us. And it doesn't just have to be a next-gen AV sale.
Saket Kalia - Analyst
Got it.
Burt Podbere - CFO
It's Burt. I'll just add on to that.
As we think about what I just talked about in terms of the module adoption. As we come out with different bundles and as we continue to bring new modules to the marketplace, we anticipate that not only the adoption within our existing customer base will increase, but the amount of modules that each customer will have will increase as well.
Saket Kalia - Analyst
Got it. Got it.
Maybe just to stay with you, George, you brought up the CrowdStrike store quickly in your prepared remarks. Realizing it's early, can we just talk a little bit about the pipeline of potential partners that you can work with there and maybe some broad brushes on, again, realizing it's early, how you sort of envision some of the commercial terms as those partners leverage some of the CrowdStrike data that you're able to collect?
George Kurtz - President, CEO, Co-Founder
Sure. So, we've got close to a dozen partners that are in process and investigation phase, I think just to reiterate what we talked about is making sure that we've got the quality versus just quantity in the store, and it certainly as early days as we continue to underscore.
I think when you look at the opportunity, the opportunity is much broader than that. You look at our technology fundamentally, what do we have the ability to do? We have the ability gather large amounts of data at scale. It could be security-related data. It could be non-security-related data. And we have the ability to take action. And this is very important for organizations of all sizes and ultimately having them interact with third parties or create their own workflows is very exciting to these organizations.
So, it's still early days, but we're focusing on getting the right partners in. And when we think about the revenue opportunity, Burt can comment more specifically around this, but in terms of how we looked at our market with these partners, the more of the service offerings, the behind the scenes APIs if you will that they use, the greater revenue share that we would get.
So the more they consume our platform, the less that they have to spend on their own and the more revenue from a rev share perspective we would be able to take advantage of.
Burt Podbere - CFO
Sure. And to expand on that just a little bit, as we look at each partner, we look at it on a case by case basis. And for us as we think about the opportunity we would derive due to that revenue share from them.
Saket Kalia - Analyst
Very helpful guys. Thanks very much.
Operator
[Brad Zelnick] of Credit Suisse.
Rachel Lauren - Analyst
Hi, this is Rachel Lauren on for [Brad]. Congrats on the quarter and it's really great seeing the outlook.
I just wanted to ask, are you seeing Windows 10 adoption as an opportunity as customers reevaluate endpoint security and are you seeing more interest for Microsoft Defender ATP?
George Kurtz - President, CEO, Co-Founder
Yes. This is George. I'll take this.
I think any time you have a transition between Windows 7 and Windows 10, an operating system change, there's always an opportunity for us to get built into the overall gold images. And we continue to see that.
With respect to other partners out there or I should say other competitors, I mean there's a variety of competitors that are out there. We've, I think, done a great job because of our platform support for technologies beyond just Windows, so in a heterogeneous environment companies want coverage not only for Microsoft 10 but they also want it for Linux and Mac and other devices.
So, I think that's an area where we have a distinct advantage over our competition in terms of our platform support, particularly in the Linux environment.
Rachel Lauren - Analyst
Got you. Thank you. That's helpful.
And I have a quick follow up. You guys reported a really strong net retention number, and I wanted to know, kind of are you seeing more adoption in terms of increasing endpoints or is that more coming from increasing module adoption?
Burt Podbere - CFO
Hi. It's Burt.
So, we see it from both. We're going after both. Both whether or not an existing customer has done an acquisition, then we would get more endpoints or if it's the ability to up sell in our trials and we're seeing actually adoption of both.
Rachel Lauren - Analyst
Got you. Thank you very much.
Operator
John Difucci of Jefferies.
John Difucci - Analyst
Thank you. I have a question for George and as well for Burt.
So, George, Burt pointed out that every incremental product the customers buys improves margins, and that makes a lot of sense because they all work off that foundation that you talked about, the graph database and the lightweight endpoint. And you pointed out 47% at the end of the last year or the fiscal year up from 30% as you have four or more products.
And I know you said that the trend continues. Can you give us any more on that, because I happen to think that it's not just about the improved margins. It's also the stickiness. As you know, you've worked at other endpoint vendors too. The stickiness of endpoint is something that investors look at and they question how sticky is it going to be. But you're much more than that. The more you are much more than that, the more sticky I think you're going to be.
So, can you give us any more color around that better than 47%?
George Kurtz - President, CEO, Co-Founder
Well, I think in general, just some color for the overall approach that we've taken and just to maybe double click, we talked about that city that I spoke about in my example earlier where we started small and then have expanded out those modules. And that being one of the most strategic security purchases that they made, I think that really underscores how strategic we are, how sticky we are with customers and our ability to add new modules.
And what's really interesting is now with customers, they routinely say, okay, before we're going to purchase something else that maybe is a module that we don't have today, we always ask this, will you have this module and/or will it be in your store, because they don't want to make a buying decision that is outside of the Falcon platform.
It's very similar to the way many customers look at Salesforce as an example, right? You want to have it all integrated. So we've seen that level of strategic interest in what we're building to make sure that they can harmonize on that before other purchases. I think that's really a good indicator of the stickiness.
Burt, if you have any other comments?
Burt Podbere - CFO
Yes, I know you want to drill a little bit more into where we think we can go above the 47%. I mean as I said that the trend continued in Q1, but I think really, we have quite a few customers that have all of our capabilities. And that's going to put some upward momentum to that number and we expect to see that.
John Difucci - Analyst
Okay, okay, great.
And, Burt, I think Tal mentioned about the guidance being the surprise here. As you know, from the S1, we had to look at what the numbers for the quarter would be. And you actually did a little better than that. But the real surprise here is that the guidance, which is much better than where we were anyway. And I think most people, adding almost 10 percentage points of growth to revenue for the year. And we know how that works.
So, I guess, the question is, I mean, you got two weeks left to this quarter. You have insight into this quarter and obviously, you got it for that, but the pipeline. I mean, I guess, that's reflective of that. So, can you give us a little more color around the pipeline and what you're seeing as far as momentum in the market right now?
Burt Podbere - CFO
Yes, John. Yes, sure, so definitely I think the momentum is continuing. I think the overall strategy where we've got modular expansion and then on even on the bottom when we think about optimizing our hybrid cloud approach between using a public cloud provider I'll call those, and then finally, of course, the refinement of our ability to Smart Filter. I think those three things continue to allow us to see momentum in the marketplace today.
When I think about the strong guidance, again, the guidance is based on things that I know today and not necessarily things that I know tomorrow, historically, we've had the benefit of running the table quarter-on-quarter. And I think it would be prudent not to guide that way in the future because we just don't know. But the momentum that we've got clearly from the strategy that we've taken is showing in the marketplace and in the guidance that we just gave.
John Difucci - Analyst
Great. Okay. Thanks. And nice job, guys.
Burt Podbere - CFO
Thanks, John.
Operator
(Operator Instructions)
Matt Hedberg of RBC Capital Markets.
Matt Hedberg - Analyst
Hey, guys. Thanks for taking my question. I see we're running a little late. So, I'll try to keep it to one. I can have multiple later, but well done in your first quarter.
I wanted to ask the question about module a little different way. Burt, can you provide some color on the level of catch of multiple products for new customers, you don't have to disclose it, but I'm wondering if you kind of help us out versus the trends that your -- or understanding a lot of your products have been introduced in the last couple of years. But kind of curious if new customers are coming in at a higher rate than maybe you'll expected as well?
Burt Podbere - CFO
We're proud of the fact that the new customers that are coming in are buying bundles out of the gate. So the majority of our new customers are buying more than one, more than two of our modules. Actually, the majority are buying three. And so, we're very proud of that. And we're continuing to delight our customers and that gives us a chance to upsell those that are coming in three. And as you know, there's a lot of customers that come in with more than that. So for us, as we think about bringing more modules to the marketplace, we would expect that to grow.
Matt Hedberg - Analyst
Great. Thanks a lot, guys.
Operator
[Gerd Topat] of Stifel.
Unidentified Participant
Great. Thanks for taking my questions. And congrats on a strong start as a public Company.
I'll keep it to one for you, George. You alluded to this in -- at the prepared remarks. But I was hoping you could extrapolate a little bit. How difficult would it be for someone to effectively replicate your cloud architecture with your single lightweight age? I mean, if somebody was to come in today and try to do what you do, how much would have to go in to ultimately replicate your strategy and your go-to-market?
George Kurtz - President, CEO, Co-Founder
Well, there's a lot of core IP that we've built into the technology and we started in 2011 as the first cloud native endpoint security vendor and obviously, there are a lot of lessons learned between now and then. I think there's key elements that we have that we've built. Number one is the single lightweight agent, doesn't require reboots. That really helps time to value in adoption. I think number two is the proprietary graph database that we built, right, and with our time dimension to it; very hard to replicate at scale.
We didn't pick an open source technology because it just didn't scale to what we needed, didn't have some of the elements. And then the modular framework, to be able to add modules and do this at scale, it's just a really, really hard thing to do. And you have a lot of folks that talk about cloud, but the reality is there's cloud managed and there's cloud native and you really have to start from a single sheet of paper. I don't think it's any different than the Salesforce Siebel analogy that you just can't take something that started on premise and try to jam it into a cloud and call it cloud native.
So, in our mind, it's a difficult thing to do. And more importantly, anyone coming into the space would really have low margins and have to go through a painful process of margin migration upwards. Obviously, you've seen we've gone through this. But a lot of it really is based upon the core IP that we've built which is very unique. And the data mode, maybe it's the last piece that I'll say is once you collect that another data it keeps building on each other, on itself, I should say.
And again, that becomes a very hard thing to replicate, the sheer amount of trillions of events that we collect each week.
Unidentified Participant
Awesome. That's great color. Thanks, George.
George Kurtz - President, CEO, Co-Founder
Thank you.
Operator
[Sarah Hedlund] of Macquarie.
Unidentified Participant
All right. Great. Thank you so much, guys.
I have a question around new customer adds which were really, really strong this quarter. I'm hoping you can tell me what factors you think are primarily driving that and how we should think about it going forward?
George Kurtz - President, CEO, Co-Founder
Hey, this is George.
Let me at least start here. I think what we're seeing again is the recognition in the marketplace whether it's analyst recognition, whether it's the single-agent cloud architecture, the adoption of new cloud modules, the adoption of workloads where customers are looking for something that's simple, immediate time to value and just works.
I think we've done a good job in the free trials. We continue to see a lot of momentum where customers are coming in and very easily and quickly seeing the value of our technology and then we can convert that with a very robust inside sales team.
So, we see a lot of momentum in that space. And I think it's just a recognition that the traditional legacy players are not really capable of dealing with advanced threats and customers are looking for something different, more importantly in a cloud-based architecture to match their needs as they migrate other technologies into the cloud.
Burt Podbere - CFO
Yes, that's right. And for us as excited as we are, I mean, we've been talking about the upsell into our customer base. We're equally as excited to go after our new customers. And we are focused on going after both.
We believe that we have a lot of headroom in both new logos as well as upsell into our customer base. And we compensate our sales team the same for either one of those sales, so we're excited to go after both of those.
Unidentified Participant
All right. Great. Thank you, Burt and George.
And then I had a follow up on in terms of the new modules, I know it's still early days but I'm just wondering at how the pricing is shaping up as you're starting to really crack into these new markets. Is it similar pricing dynamics to EDR? What are you thinking early on here?
Burt Podbere - CFO
Yes. So as we think about pricing for our new modules, we take a look at what we've done in the past. We take a look at what the market will bear. We have a great read on what customers have been able to absorb according to their budgets. And so, for us, as we think about the fact that once you've bought that first initial module you're absorbing a lot of the initial cost, and we have a lot of flexibility in terms of where we want to go with our pricing as these modules come out. And so, we've been able to benefit from that.
Unidentified Participant
Right. Thank you very much, George and Burt. Congrats on the quarter.
Operator
Andrew Nowinski of Piper Jaffrey.
Andrew Nowinski - Analyst
Great. Thank you. And congrats on the nice start.
So, I just wanted to follow up on your comment about how malware is running circles around the fossilized vendor solutions that are in the market. Has the recent news related to Symantec created enough disruption so that you're noticing and improvement in your win rates, particularly over Symantec?
George Kurtz - President, CEO, Co-Founder
Well, any of the legacy vendors we continue to take share from. And I, again, I think it's a recognition of customers that are trying to transition to a cloud architecture. We don't really get focused on their distractions. We continue to focus on building the best endpoint security platform technology that's out there. And that's why we win.
We show their value in the sales process at what we can deliver, how we can protect against breaches and more importantly how we can create a modular framework that allows them to consolidate the bloated number of agents they have with a single lightweight agent that can do the work of many. I think that's why we continue to win in all areas of business.
Andrew Nowinski - Analyst
Okay. Thanks. Keep up the good work, guys.
George Kurtz - President, CEO, Co-Founder
Thank you.
Operator
Terry Tillman of SunTrust.
Terry Tillman - Analyst
Yes. Thank you, gentlemen and congrats as well in the IPO and the strong results.
Maybe, Burt, my question for you is we're just looking at our models that are now updating and post the final results for 1Q and then the guidance. How do we think about seasonality from a standpoint of some of the inputs like new customers as we drive our IRR numbers throughout the year? Is your business kind of still not at a point where there is a lot of seasonality and things just continue to ramp each quarter, or any comments around seasonality? Thank you.
Burt Podbere - CFO
Sure. We do have some seasonality. We do see dips in Q1 from Q4, but we generally tend to build from there. But as you think about your models, clearly look at our Q1 and run with that. That's how I'd think about it.
Terry Tillman - Analyst
Thanks.
Burt Podbere - CFO
You're welcome.
Operator
[Eric Safager] of JMP.
Unidentified Participant
Yes. Thanks for taking my question.
Just in general, I'm curious what difference has the IPO made for you? Has it changed hiring? Has it changed marketing opportunities? What changes have you seen in light of your higher profile at this point?
George Kurtz - President, CEO, Co-Founder
Yes. This is George.
Obviously, it was a financing event for us, but there is certainly a marketing aspect and awareness worldwide, so we continue to see more and more awareness of CrowdStrike in what we do and just how different we are from all the other technologies that are out there. And I think it served as a good event to provide a level of awareness that maybe wasn't available outside of the U.S., and I think we'll continue to create a broader presence, particularly in the international markets as a result of this IPO process.
Terry Tillman - Analyst
Does it make a difference from a hiring perspective?
George Kurtz - President, CEO, Co-Founder
Well, from a hiring perspective, I think what's really interesting is the amount of data that we have and just the technology and the science that we have may not have been as well known. And when we think about some of the leading tech companies that operate at scale, I would put ourselves in that category. So for folks that really are looking to be able to deal with data science at scale, you get really excited about what we've done and I think we've been able to shine a light on that through the IPO process.
Terry Tillman - Analyst
Great. Thank you.
Operator
Greg Moskowitz of Mizuho Securities.
Unidentified Participant
Yes, hi, this is [Mike O'Malley] on for Greg.
I was just wondering, what did you see with respect to the pricing environment this quarter?
Burt Podbere - CFO
Yes, so for us, it's been consistent with prior quarters. We haven't seen anything that has been unusual and it's been basically business as usual.
Operator
Alex Henderson from Needham.
Alex Henderson - Analyst
Thank you very much.
I have a question I wanted to ask that was, the only thing that came back at me with any dissidents when we've been talking about the Company over the last couple of months, and really the question was around your relationship with Splunk. As I understand, the threat graph, a big piece of the customization of the threat graph was around the time variable and making sure that you had very accurate understanding of when things happened in order to anticipate the roll out of attacks.
To the extent that you're tied in with Splunk, how important is that relationship with Splunk given your time based relationship or is there some things that you're getting from the logs that you're just not picking up otherwise? Thanks.
George Kurtz - President, CEO, Co-Founder
Yes. I mean, it's pretty simple. The Splunk relationship is really just for presentation purposes. So, I the graph database, the collection, everything is all our technology. And threat hunters tend to like to hunt and peck and search around. So we use Splunk which they're very familiar with as a presentation layer, and that's the extent of it. So it's not really used for anything other than that.
Unidentified Participant
Perfect. That's exactly what I thought. Thank you.
Operator
Shaul Eyal from Oppenheimer.
Shaul Eyal - Analyst
Thank you. Good afternoon, gentlemen. Congrats on a strong set of results as well as the outlook. George, thanks for your three customer examples in a number of verticals you provided us with earlier in the call.
Of this 443 net new different customers, can you talk to us broadly about the average size of customers? Was it SMB? Was it midmarket? Or maybe high end enterprise? Just some color along these lines. Thank you.
George Kurtz - President, CEO, Co-Founder
Okay. Yes. So just to clarify, it was 543. And it's really adoption across the board, whether it's large enterprise or small or midmarket customers. I think the beauty of the model is that we have been able to go downmarket very effectively. We started in the enterprise and then we've been able to go down to the corporate space and ultimately into the small SMBs and it's really because of that immediate time to value, up running without really any configuration and immediate time to value.
So it's across the board. We continue to see large enterprises switch off their incumbent vendors to CrowdStrike and embrace the single agent architectures, so we anticipate that trend continuing.
Unidentified Participant
Understood. Thank you and congrats again.
George Kurtz - President, CEO, Co-Founder
Thank you.
Operator
Thank you. At this time I'd like to turn the call back over to George Kurtz for any closing remarks. Sir?
George Kurtz - President, CEO, Co-Founder
All right. Great. Thank you. Great questions. And I want to thank all of you for your time today. We appreciate your interest and look forward to speaking with you next quarter. Thanks so much and have a great day.
Operator
Ladies and gentlemen, that does conclude today's conference. Thank you for your participation and have a wonderful day. You may disconnect your lines at this time.