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Operator
Welcome to Carter's First Quarter 2018 Earnings Conference Call. On the call today are Michael Casey, Chairman and Chief Executive Officer; Richard Westenberger, Executive Vice President and Chief Financial Officer; Brian Lynch, President; and Sean McHugh, Vice President and Treasurer.
After today's prepared remarks, we will take questions as time allows.
Carter's issued its first quarter 2018 earnings press release earlier this morning. A copy of the release and presentation materials for today's call have been posted on the Investor Relations section of the company's website at www.carters.com.
Before we begin, let me remind you that statements made on this conference call and in the company's presentation materials about the company's outlook, plans and future performance are forward-looking statements. Actual results may differ materially from those projected. For a discussion of factors that could cause actual results to vary from those contained in the forward-looking statements, please refer to the company's most recent annual report filed with the Securities and Exchange Commission and the presentation materials posted on the company's website.
On this call, the company will reference various non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the GAAP financial measurements is provided in the company's earnings release and presentation materials. Also, today's call is being recorded.
And now I would like to turn the call over to Mr. Casey.
Michael D. Casey - Chairman & CEO
Thanks very much. Good morning, everyone. Thanks for joining us on the call. Before we walk you through the presentation on our website, I'd like to share some thoughts on our business with you.
We achieved the first quarter sales and earnings goals that we shared with you on the last call. Our growth was driven by our retail and international segments. As expected, our wholesale sales were lower than last year but better than planned, given earlier demand for our spring product offerings.
In the first quarter, we launched our new Carter's brand marketing campaign. Our "With You From The Start" campaign highlights those special moments in the early years of a child's life. We'll share a link to that marketing with you this morning.
Earlier this year, we extended the scope of our Simple Joys brand, designed exclusively for Amazon Prime customers, with the launch of toddler playwear, building on the successful launch of baby apparel and sleepwear last year.
In the first quarter, we launched our Skip Hop brand in our Canada stores, and it's off to a very good start. And we also recently launched a new brand by Skip Hop, called Skidaddle. Our new Skip Hop brand is now selling in over 3,800 Walmart stores throughout the United States and on walmart.com.
With respect to business trends this year, we saw good growth in retail sales in January, and business slowed a bit in February. We saw the best growth in March, which is one of the largest months of our year with comparable retail sales up about 6%.
Consistent with our historical experience, an early Easter is a good traffic driver only if it's accompanied by warmer spring-like weather. With 4 nor'easters in a 3-week period in March, we didn't see the lift in Easter-related shopping that we expected. We had 45% more stores closed in the first quarter this year because of snowstorms compared to last year. Winter storms in recent weeks have also impacted our second quarter sales. Year-to-date, retail comps are positive but below our expectations. With warmer weather now arriving in more parts of the country, sales are improving and more in line with our plans.
Since our last call, we have more visibility to the potential impact of the Toys "R" Us bankruptcy. Toys "R" Us represented less than 3% of our annual sales last year. In recent weeks, our sales team has met with all of our major wholesale customers and provided our best analysis and recommendations to help them capture their potential share of the sales Toys "R" Us had planned with us this year. We sensed a high level of interest and enthusiasm for the opportunity and expect our wholesale customers will raise their forecasts with us this year.
We believe we are uniquely positioned to capture a significant share of Toys "R" Us annual children's apparel sales estimated to be over $300 million, including a $120 million in retail sales of our brands. Our research shows that 93% of Toys "R" Us customers rated our Carter's brand as their #1 choice for baby apparel. Nearly 80% of our customers who purchased baby apparel from Toys "R" Us last year also purchased in our stores. That is a higher overlap of customers than any other retailer of children's apparel.
Our marketing team has stepped up its customer-acquisition efforts focused on baby apparel buyers, who live in proximity to Toys "R" Us stores. We're tracking our retail and wholesale performance in areas where Toys "R" Us stores have closed and are encouraged by the lift in sales. The best information we have suggests that Toys "R" Us will close its stores through the summer. We expect a more meaningful recapture of their sales will occur in the second half of this year.
Toys "R" Us is a short-term challenge, but a meaningful longer-term opportunity for us. Over 90% of millennials shopping for baby apparel last year purchased the Carter's brand. Our retail stores and website are the #1 destinations to purchase Carter's.
We expect to recapture about 50% of the lost sales to Toys "R" Us and Bon-Ton this year. Our new business with Amazon and Skip Hop may help offset some portion of the other half. With these assumptions, we now expect wholesale sales this year will be slightly lower than last year. Going forward, we view the closure of these retailers as an opportunity for us to capture more share. Over time, we look forward to working with fewer and better and stronger retailers representing our brands.
Our focus this year on our retail business is to improve store productivity, strengthen our eCommerce capabilities and improve our product offerings with extended size ranges for our Carter's brand and an expanded offering of our Skip Hop brand.
Consumers continue to respond most positively to our co-branded store format, with store comps up over 4% in the first quarter. These stores provide one-stop shopping for families with young children. They offer the most productive and complementary styles from 2 of the most trusted brand names in young children's apparel in 1 convenient location.
As we shared with you on our last call, our co-branded stores are our most productive stores. They receive the highest net promoter scores and provide the highest return on investment. We plan to open about 160 co-branded stores by 2022, improving the mix of these stores to at least 50% of our store portfolio from about 20% at the beginning of 2017.
We plan to close 115 less productive stores by 2022, largely stand-alone Carter's and OshKosh stores, many in remotely located outlet centers. Stores scheduled for closure had less than a 2% operating margin last year. Those stores to remain open had an operating margin of over 20%.
We saw double-digit growth in our eCommerce sales in the first quarter. We have the largest share of eCommerce sales of young children's apparel in the United States, twice the share of our nearest competitor. Together with our wholesale customers, we expect to achieve $1 billion in online purchases of our brands next year.
To strengthen our eCommerce capabilities and consumer experience, we are investing in expedited shipping capabilities. We've seen a good correlation between the speed of delivery, net promoter scores and online purchases of our brands.
We also continue to see a good response to our omni-channel capabilities rolled out in recent years. We added about a point of comp to our retail sales growth in the quarter by enabling consumers to buy online and pick up in stores, and by enabling our store associates to make the full scope of our product offerings available to our store customers.
Our Skip Hop and Age-Up initiatives are also expected to contribute meaningfully to our Retail sales growth this year. We rolled out the initial wave of Skip Hop products in time for Thanksgiving last year. A more expanded product offering is planned this year, especially during the back-to-school period.
We are launching an expanded offering of our Carter's brand this fall. One of the most frequent suggestions we hear from our customers and store associates is the need to extend the size and age range for Carter's. Given the success of our co-branded initiative, both online and in stores, our Carter's product offering will now extend through Size 14, consistent with OshKosh. With this initiative, we will support the apparel needs of children from a newborn to about a 10-year-old child.
This initiative is focused on creating a stronger product offering and more distinction between our toddler and big kid age segments. We have the #1 market share in both the baby and toddler age segments. We have the #4 market share in sizes 4 to 14. Every point of share in that market is worth over $100 million. We tested this initiative online in recent years with success and expect it to be a good source of growth for us.
With respect to our international business, we had good growth in the first quarter, driven by Skip Hop, Canada and Mexico. Canada represents over 60% of our international sales and is expected to contribute the largest share of our international growth over the next 5 years.
Our new business in Mexico is off to a good start. The integration is going well and performing in line with our expectations. We expect Mexico to contribute about $30 million in sales this year, with the potential to double its sales over the next 5 years.
China is expected to contribute about $20 million in sales this year, with good growth in eCommerce sales through Tmall. The wholesale model in China is not delivering the performance we expected. We are reevaluating that initiative.
Our supply chain continues to perform well, delivering over 100 million units in the first quarter. We're in the process of negotiating product costs for spring 2019. We'll have more visibility to those costs and related sales forecast on our July and October updates.
About 1/3 of our products are sourced from China. It's been a very good source of supply for us. Apparel was excluded from the list of proposed tariffs on China imports released by the Trump administration in April. We'll continue to assess this risk, but based on what we know today, we believe the risk is low.
In summary, we're off to a good start this year. With warmer weather on the way, we're expecting better sales of our spring product offerings. We're expecting good growth in our retail and international businesses. We also expect Amazon, Skip Hop and Mexico to contribute more meaningfully to our growth in sales and earnings this year.
The Toys "R" Us store closures will weigh on our wholesale growth this year, but will provide a meaningful opportunity for us to service their customers directly and more profitably in the years ahead. We've adjusted our growth objectives for 2018 to reflect our best estimate of the potential impact of the Toys "R" Us store closures and our ability to recapture those sales this year. We are uniquely positioned to benefit from these closures, given the strength of our brand presence in over 18,000 retail store locations throughout the United States and on carters.com, one of the best-performing websites in children's apparel. No other brand in the world has our market presence or success, earning the trust and support of consumers shopping for young children's apparel.
I want to thank all of our employees worldwide, who are working around-the-clock to provide the best value and experience in young children's apparel. With their support, we expect to achieve good growth in sales and earnings this year.
Richard will now walk you through the presentation on our website.
Richard F. Westenberger - Executive VP & CFO
Thank you, Mike. Good morning, everyone. I'll begin on Page 2 of today's presentation materials, with our GAAP income statement for the first quarter. Most of my comments today will speak to our results on an adjusted basis. Our first quarter presentation and earnings release includes several important reconciliations of our GAAP results to the adjusted basis of presentation. The most notable adjustment to our GAAP results in the first quarter was an approximate $13 million charge related to the Toys "R" Us bankruptcy and liquidation, which was recorded in SG&A. Please review these reconciliations as you evaluate our results.
Turning to Page 3 with some highlights of the first quarter. As Mike noted, we achieved the sales and earnings objectives articulated on our previous earnings call in February. Consolidated net sales grew 3% over last year, led by our U.S. Retail and International segments. Skip Hop and our business in Mexico, both acquired in 2017, contributed meaningfully to our growth.
Adjusted operating income declined 9%, in part due to lower wholesale revenue and higher investment spending.
Adjusted earnings per share grew 12% versus last year, reflecting the benefits of a lower effective tax rate and lower share count.
Turning to Page 4 with a summary of our sales performance in the first quarter. Sales in our U.S. Retail segment grew 5.5%. Retail comparable sales grew 3%. Sales in U.S. Wholesale declined 4% compared to last year, which, as Mike noted, was better than we had forecasted as several customers accelerated their demand for spring product and replenishment demand was stronger than anticipated.
International segment net sales grew 19%, driven by contributions from Mexico and Skip Hop, growth in Canada and a $3 million benefit from favorable movements in foreign currency exchange rates.
Moving to our adjusted P&L for the first quarter on Page 5. Building on the 3% growth in net sales, consolidated gross margin expanded 90 basis points to 44%, driven by sourcing efficiencies and favorable channel mix.
Royalty income declined 24% due to the in-sourcing of a formerly licensed product category, the timing of licensee shipments and the absence of royalty income from Mexico, which is now an owned business.
Our adjusted SG&A rate was 35.4% compared to 33.6% in the first quarter of last year. This increase reflects growth in our stores and eCommerce businesses, investments in marketing and improving the speed of delivery of eCommerce orders as well as the expenses for the acquired Skip Hop and Mexico businesses.
Net interest and other expense increased approximately 10%, driven by higher borrowings and higher market interest rates. Our effective tax rate was approximately 20%, significantly lower compared to last year due to U.S. tax reform legislation enacted at the end of last year.
Our average share count declined 3% compared to last year, reflecting our share repurchase activity.
So again, first quarter adjusted EPS was $1.09, up 12% versus $0.97 last year.
Moving to Page 6 for a summary of our balance sheet and cash flow. Quarter-end inventories were up 10% versus last year, primarily driven by new growth initiatives, including Retail, Amazon, Skip Hop and Mexico. Our inventory levels will remain elevated over the next couple of quarters, driven primarily by business growth and new initiatives. At year-end, we're forecasting inventory growth to moderate to the mid-single-digit range, and we believe the quality of our inventory is high.
Debt increased by $36 million compared to last year, reflecting higher short-term borrowings to support seasonal working capital needs and our continued return of capital to shareholders.
Operating cash flow in the first quarter was $64 million compared to $84 million last year. We're expecting to generate good operating cash flow again this year in the range of $350 million to $375 million.
In the first quarter, we returned a total of $46 million to shareholders, comprised of $21 million in dividend and $25 million in share repurchases.
Now turning to Page 8 with an overview of our business segment performance in the first quarter. Our consolidated adjusted operating margin declined by 140 basis points, which reflects gross margin expansion, offset by higher operational and investment spending across the business. To put these results in context, the first half is historically the lighter portion of our year. Our core retail businesses and the new businesses, which we've added over the past year, are more weighted towards the second half. We believe we will post stronger sales and earnings growth and operating margin performance in our second half.
Moving to our individual business segment results, beginning with U.S. Retail on Page 9. U.S. Retail segment sales in the first quarter increased 5.5% versus last year. Our total U.S. Retail comp increased 3%, driven by double-digit growth in our eCommerce business. As Mike said, our results were affected by the persistent cold weather throughout much of the country, which offset a good portion of the benefit of the earlier Easter holiday this year.
We've made good progress with our store portfolio optimization initiative discussed on our last earnings call. We closed 21 stores in Q1, mostly in older outlet locations. On average, for closed stores, we've observed a sales transfer rate in the range of 15% to 20%.
Segment operating income in the first quarter was $29 million, and segment margin was 7.6% compared to 8.2% in the first quarter of 2017. This performance reflects planned investments in marketing, eCommerce fulfillment and technology, which were partially offset by lower product costs.
On the bottom of this page, we've summarized a few key areas of focus in U.S. Retail for 2018. Overall, we are working to improve the productivity of our retail stores. We continue to optimize our store portfolio to focus on our most productive, highest-opportunity locations and store formats. We're investing behind improving the delivery speed of eCommerce orders, which we think will increase customer satisfaction and returning visits to carters.com. Later this year, we plan to launch extended sizing for our Carter's brand, which we believe will accelerate our growth in older age segments. Several technology systems enhancements are also underway in areas such as assortment planning and workforce management, investments which we believe will improve our inventory management capabilities and store productivity. And certainly, we are looking to recapture, in our own stores and online, significant sales and earnings from the wholesale customers, which are liquidating.
Collectively, we believe these initiatives will support strong U.S. Retail segment growth in the second half of this year, with good growth in net sales and expansion in adjusted operating margin. For the full year, we are planning U.S. Retail segment net sales to grow in the mid-single digits.
On pages 10 and 11, we've included photos of 2 new co-branded stores in Southern California. Our co-branded format continues to be our best-performing store model, comping up 4% in the first quarter. The Tustin store on Page 11, which was recently converted to the co-branded format, features some of our latest in-store signage, which informs customers of our omni-channel capabilities, in this case, our ability to fulfill demand for items that may be out of stock in store or available only online.
Moving to Page 12 with an update on brand marketing. In the first quarter, we launched the "With You from The Start" campaign, which emphasizes the unique capabilities of the Carter's brand to help families with young children during the various phases of the parenting journey. We believe Carter's is unique in the marketplace in terms of its brand equity with consumers, including its ability to create a strong emotional connection. In a relatively short period of time, this digitally focused campaign has achieved significant reach. The campaign is intended to strengthen the positioning of the Carter's brand throughout the marketplace, including our wholesale channel. So we're actively sharing elements of our campaign with our wholesale partners in addition to integrating the campaign's messaging in our direct channels. We have included a link on this slide to one of our initial campaign videos.
Turning to Page 13 with an update on our brand's industry-leading social media presence. As we shared with you in February, the Carter's brand has established a significant base of followers on platforms such as Facebook and Instagram. And in the first quarter, we extended our leading position over our competitors.
Carter's recently achieved a significant milestone of 1 million followers on Instagram. Carter's Instagram postings also earned 20 of the top 25 consumer engagement scores among our competitors. This strong consumer engagement on social media reflects our market-leading position in baby and young children's apparel in the United States. Carter's is the first choice moms consider when shopping for young children's clothing. Because of the overall experience we provide her both in stores and online, we have the highest brand satisfaction and customer penetration among our competition.
Moving to Page 14 with results for our U.S. Wholesale business in the first quarter. First quarter net sales in U.S. Wholesale declined 4% compared to last year.
We are encouraged by the performance of our core Little Baby Basics assortments in the wholesale channel over the past year. Replenishment demand in the first quarter for these products was strong. Overall, we believe the performance of our spring assortments at wholesale has been strong. Our wholesale partners are generally realizing higher AURs and gross margins with improved inventory positions. We are preparing for the annual launch of this year's Little Baby Basics assortment over the next several weeks. Excluding Toys "R" Us, bookings for Little Baby Basics are up about 5% in 2018.
U.S. Wholesale segment operating profit was $63 million compared to $70 million last year. Segment margin was 22.4%, down from 23.8% a year ago. This decline is attributable almost entirely to the addition of Skip Hop, which tends to be a lower-margin business in the first half. Margin in the core U.S. Wholesale business was largely consistent year-over-year in the first quarter.
Given the liquidation of Toys "R" Us and Bon-Ton, we have revised our full year net sales outlook for our U.S. Wholesale business. Full year 2018 net sales are now expected to decline in the low single-digit range, which compares to our prior outlook of low single-digit growth. This outlook includes the forecasted contribution from Skip Hop. For the balance of the year, Toys "R" Us and Bon-Ton, combined, represented about $80 million in planned sales and approximately $0.50 in earnings per share. Our objective is to recapture approximately half of these sales and earnings across wholesale and our retail channels over the balance of 2018.
It's also worth noting that we have virtually no exposure to Sears in our wholesale business.
The next few pages highlight some of our growth opportunities in wholesale. Page 15 features some terrific imagery of our Little Baby Basics offering. Little Baby Basics is the core of the Carter's brand every day essential products to meet the needs of families with growing newborns. As I said earlier, we are encouraged by the response in the market to this year's assortment.
Pages 16 and 17 showcase some of our Simple Joys product line available exclusively on Amazon. Earlier this year, we expanded our Simple Joys product scope by adding playwear to the initial baby and sleepwear offerings. We think Simple Joys and Amazon will be the source of meaningful growth going forward.
Turning to Page 18 with an update on Skip Hop. As Mike noted in his opening remarks, we recently launched a new Skip Hop brand, named Skidaddle, developed for Walmart. The initial assortment is comprised of travel accessories, and we'll expand to include diaper bags later this year. Demand for Skip Hop continues to be strong with good performance in our U.S. Retail stores and online, and strong initial performance in our Canadian retail stores. The brand is also selling very well in the wholesale channel with several national retailers.
Moving to Page 19 and International segment results. Our International segment delivered strong top line growth of 19%, driven by meaningful contributions from Skip Hop and Mexico, along with good growth in Canada.
Canada, the most meaningful component of our International business, achieved double-digit sales growth on a reported basis with high single-digit growth on a constant currency basis. Canada comparable retail sales grew 3.6%. Similar to the U.S., we believe winter weather negatively affected comparable store traffic and sales in our Canadian stores in Q1.
Our Mexico business, which we acquired in the third quarter of last year, is off to a good start in 2018. Our leadership team in Mexico is making solid progress in developing plans to accelerate our growth in this important market.
International segment operating margin declined about 70 basis points versus last year, reflecting channel mix and the addition of the lower-margin Skip Hop business, partially offset by the net benefit of the Mexico acquisition.
For the full year, we expect International net sales to increase in the mid-single-digit range.
On Page 20, we've included a photo of one of our stores in the Mexico City area. This is a recently remodeled OshKosh store and one of our most productive locations. We operate a total of 42 stores in Mexico in both single and dual-brand formats, with another 20 locations operated by franchisees.
On Page 21, we've included some photos of Skip Hop in our Canadian stores. We're looking forward to leveraging our terrific store network and website to grow Skip Hop within the Canadian market.
Moving to Page 22 and our business outlook. We continue to expect that we will have a good year in 2018. For the full year, in light of the recent wholesale customer bankruptcies, we have moderated our outlook for sales and earnings growth each by about 2%. We now expect net sales to grow approximately 3% and adjusted earnings per share to grow approximately 12%. As mentioned, we're assuming that we will recapture approximately half of the volume from the liquidating wholesale customers this year. We assume most of this recapture will take place in the second half of the year, as liquidation sales from these retailers wind down over the summer.
We've also reduced some discretionary spending in response to the lower expected top line sales.
For the second quarter of 2018, we're forecasting net sales of approximately $680 million compared to $692 million in the second quarter of 2017.
Second quarter adjusted EPS is projected to be approximately $0.53 versus $0.79 in the second quarter a year ago.
The main factors working against us in the second quarter are the earlier Easter holiday, which shifted retail demand into the first quarter; slower sales trends thus far in the second quarter with prolonged and unseasonably cold weather; and the absence of planned Toys "R" Us volume.
And with these remarks, we're ready to take your questions.
Operator
(Operator Instructions) We'll go first to Susan Anderson with B. Riley FBR.
Susan Kay Anderson - Analyst
I was going to -- I was wondering if you could dig in a little bit more on the second quarter guidance. Maybe if you could help us think about how much the Toys "R" Us impact is versus weather and the Easter shift. And then I think you said that retail comps are positive quarter-to-date. Does that include the eCommerce and are you expecting, I guess, positive comps for the second quarter? Because I think you mentioned that they were below your expectations, though, initially.
Michael D. Casey - Chairman & CEO
Just to be clear, the comps are positive year-to-date, but we expect the comps in the second quarter to be slightly negative because of the shift in Easter and we had some unusually cold weather earlier in the quarter. Richard, you want to comment on the second quarter guidance?
Richard F. Westenberger - Executive VP & CFO
Yes. Toys "R" Us was some considerable volume, Susan, in the second quarter, given the annual launch of the Little Baby Basics program in May. I don't if I'll parse it out precisely, but it is significant. We are expecting the wholesale segment in total to be down mid- to high single digits, I would say, in terms of revenue. We're expecting growth in our retail business. We're expecting growth in our international segment. Those are, kind of, the building blocks of the revenue guidance in Q2.
Susan Kay Anderson - Analyst
Got it. Okay, that's helpful. And just to clarify, so comps down, including eCommerce?
Michael D. Casey - Chairman & CEO
Correct. In the second quarter, slightly positive for the first half, and we're expecting -- as we've shared with you in the past calls, we're -- we think the business model supports a 3 or better comp, which we expect for the year. So we're expecting stronger comps in the second half.
Susan Kay Anderson - Analyst
Got it. Okay, that's helpful. And then just one more on the Skip Hop-Walmart exclusive. Is this going to be in all Walmart stores? And maybe if you could just talk about what the opportunity could be here.
Brian J. Lynch - President
Sure. I just -- overall Skip Hop, we're really excited about the business. We had strong sales in all channels in the first quarter. eCommerce is up about 47%. And we think the business growth is going to be substantial this year, despite the challenge of the TRU bankruptcy, as we do continue to increase distribution in places such as Walmart. So we're now in about 8,000 U.S. doors. That's about 2x the doors we were in last year. We've had strong selling at Buy Buy Baby, Target, Amazon, our new Macy's account that we launched, and then -- and Mike and Richard talked about the presence in the U.S. and Canadian stores.
As far as Walmart, we work with their team. We're excited. In a little less than a year, we've launched that brand, shipped complete last week and it's heading to stores this week. We're going to start with travel accessories. There's about 6 items, if I recall. Most of them are in all doors. Some are in test stores. But there's several items that are in 3,800 doors, and then we're going to launch diaper bags later this summer and then a bath assortment later in the year. So the brand is tailored to the specific needs of the Walmart customer, and we worked really closer together with them on the Walmart business model. So we're excited about it.
We think there's potential for category expansion over time based on performance. And we continue to believe our teams at Skip Hop can double the business over the next 5 years by building out this multichannel, multibrand global opportunity with good profitability. In the first year after the acquisition, we're on our way to achieving that goal.
Operator
And we'll go next to Anna Andreeva with Oppenheimer.
Anna A. Andreeva - Executive Director and Senior Analyst
A couple of questions from us. First, on wholesale. Obviously, understanding all the challenges at the Toys, Bon-Ton, et cetera. But what percentage of your distribution would you say is still problematic? Just trying to gauge how much of an adjustment we could still see ahead. And then secondly, this 50% sales recapture at Toys, can you maybe provide additional color, how that's being derived? What kind of lifts have you guys seen with stores closed already? And maybe talk about what you guys are doing at the store level, specifically to capture some of those sales.
Brian J. Lynch - President
I'll take a shot answering your questions. As far as problematic, we've inserted into our guidance what we believe is the case going forward. We're down to -- I think, it's now less than 12% of the business is in department stores. So we feel good about the account base. I think it's important to note that we've actually seen sequential strengthening of the account base over the last few seasons.
If you recall, we had, had some down bookings. We'd, had flat bookings, and then bookings had started to trend up to low single digits. So I think for this year, the sales of all the accounts, excluding Toys "R" Us and Bon-Ton, were expected to actually be up mid-single digits. So we were sensing a trend in wholesale and still feel good about it with the exception of these few troubled retailers. The 50% lift, we derive that because of the fact that basically, the stores are going to be open -- the majority of the stores are going to be open through this summer. I think so far, we've seen the lowest-performing doors, that first tranche of about 150 doors closing of the 675 doors that we're in. So they are going to continue to sell product, and they've got a high unit velocity right now. So the recapture efforts are minimal at this point, but we have seen a meaningful positive trend in our doors and the doors of some of our key accounts that are in close proximity to those TRU doors. So I think the recapture will begin in earnest more in the second half.
We have assumptions for our own stores and our eCommerce business based on market share, what we think we can recapture with our digital marketing efforts and some of the things that we're doing creatively there. And then our wholesale team, I think, as Mike shared, has gone out and met with each key account. They've identified their proximity to the doors that are closing. They've identified at a category and product level, the amount of units that were sold. And I can say that each wholesale account we met with was very positive and excited about their opportunity to gain market share. So it is an assumption. There are unknowns clearly, but we feel like that -- of the business on an annual basis, we can recapture about half of that this year and that, that would be predominantly in the second half and would continue into 2019, by the way.
Operator
And we'll go next to Ike Boruchow with Wells Fargo.
Nancy A. Hilliker - Analyst
This is Nancy on for Ike. Our questions are around margin. So we're just wondering if you could give a little bit more color on the gross margin line with the Toys "R" Us impact. And also, if you could touch on the cost of transportation and whatnot that we should expect for the second half of the year. And then also, if you could just talk about -- you mentioned the changes in discretionary spending. What should we think about in terms of the SG&A investment for the rest of year and how the tax savings will be invested?
Richard F. Westenberger - Executive VP & CFO
Nancy, as it relates to gross margin and operating margin, Toys "R" Us was a profitable account for us. We think the long-term outlook is actually going to be very favorable, because some good portion of those sales I think will be recaptured in our own stores and online, which should be better margin all-in than what we were doing through the wholesale channel.
Our outlook, in general, for gross margin has been good. We're trying to manage our inventories more efficiently. We're being very prudent in our inventory buys. I think the analytics and the technology tools that we're adding in retail in particular, we hope will start to bear some fruit later this year and into next year.
Our outlook for product costs, as Mike mentioned, we're in the process of costing our spring '19 assortment, so we'll have better line of sight towards that. We do have contracts in place on transportation, which I would think reasonably protects us if there's any swings in fuel costs or transportation costs in the second half. That's not a factor we're particularly concerned about at the moment.
In terms of SG&A, overall, we are expecting high -- an increase in SG&A rate this year. A lot of that has to do with the growth in the business coming from the direct channels. Those tend to be the higher SG&A rate businesses. We're going to have more modest performance in wholesale this year. That's the lowest SG&A component of our business.
We're continuing to make investments across the company in technology. A couple of the areas that we earmarked for investment with some of the tax savings is brand marketing and expedited shipping. We have trimmed back a bit, though, some of those assumptions in relation to the top line revisions that we've made in our forecast. I would say we're still investing, for us, really historic amounts in marketing and in shipping in order to drive those areas of the business.
Operator
And we'll go next to Laurent Vasilescu (inaudible).
Laurent Vasilescu - Consumer Analyst
With regard to the $12.8 million in 1Q charges associated with Toys "R" Us, can you provide a little bit more detail on what these charges are? Are these receivables?
Richard F. Westenberger - Executive VP & CFO
They are. They are. Yes.
Laurent Vasilescu - Consumer Analyst
Okay. Wonderful. And then my second question. On gross margins, can you provide, possibly, any directional thoughts on where 2Q gross margins should shake out year-over-year?
Richard F. Westenberger - Executive VP & CFO
Well, we're forecasting expansion in gross margin in the second quarter. That's probably the extent of the color that I'll provide on it.
Laurent Vasilescu - Consumer Analyst
Okay, very helpful. And then on Toys "R" Us, Bon-Ton. Maybe first on Toys "R" Us, just to get some sense of compares. Could you possibly give us some directional thoughts on how the quarter shook out last year from a revenue standpoint for 2017? And then, I don't know, if you qualified it, but how big was the Bon-Ton business?
Michael D. Casey - Chairman & CEO
Small, relatively small. Less than a $20 million business last year.
Laurent Vasilescu - Consumer Analyst
Okay. And then for Toys "R" Us for last year by quarter maybe?
Michael D. Casey - Chairman & CEO
I'm not quite sure I've got it by quarter. But Toys "R" Us was about an $80 million business. The 2 of them last year contributed some portion, about $100 million.
Laurent Vasilescu - Consumer Analyst
Okay, very helpful. And then lastly, on China, I think you mentioned some thoughts on reevaluating your China wholesale business. Can you parse that our further. And then any updated thoughts on where China could shake out over the next 4 years.
Michael D. Casey - Chairman & CEO
We still think China is a big opportunity for us. You've got some portion of about 17 million children being born every year in China. That's about 4x the number of children in the United States. The brand awareness -- the Carter's brand awareness is building still relatively low relative to the United States, but it's built to about 26%.
The bigger portion of the business has been online with Tmall.
So just for context, we're forecasting about $20 million in sales to China this year, I'd say that now is comparable to last year. Our sales heavily weighted to eCommerce. That has been since we've started doing business in China. We launched the wholesale model in fall of 2016. Our partner opened up about 50 stores. And I'd say, our experience so far would suggest that they'd be smarter, slowing the rate of door growth and focusing on improving the store productivity. The learning curve for the wholesale partner, fair to say, it's been steeper than they expected. But we'll do our best to help them near term. We expect that you'll see more retail growth through Tmall and we'll revisit the wholesale arrangement.
As we move through the year, we'll keep you informed on our progress. It's still a good opportunity. We were forecasting, over the next 5 years, it might be some portion of $80 million to $100 million. Less than $40 million of that was going to come through wholesale. So we're -- we'll continue to do our best exploring the market, understanding what's important to the consumer and doing a better job meeting the consumer's expectations.
Operator
And we'll go next with Heather Balsky with Bank of America.
Heather Nicole Balsky - VP
Just first quickly, can you talk about the comment in your guidance regarding discretionary spending, the adjustment for originally planned levels. Is that -- what exactly are you seeing? And I guess, what were you thinking previously?
Richard F. Westenberger - Executive VP & CFO
Well, we had said on our last call that we were hoping to invest around $20 million in a couple of areas, primarily brand marketing and expedited shipping in eCommerce. Those are the areas that we have scaled back in addition to others areas of discretionary spending. We have a great organization, snd when the top line is under some pressure, they have historically responded by scaling back those things that we have discretion over and we expect that will be the case in this situation as well.
Heather Nicole Balsky - VP
Okay. Well, I guess, it was with regards to sales. So -- but you're -- it was -- the comment was expenses. Because it's factored in the earnings. Okay, got it. And then the other question is, we're hearing a lot from department stores and mass retailers with regards to tighter inventory management and ordering closer to need. I'm curious what you're seeing with your partners and how you're kind of working with them around that.
Michael D. Casey - Chairman & CEO
We've seen that in recent years. I actually think that's been a very good initiative on their part. It's -- it has slowed the rate of growth in our wholesale business, but it has created a much healthier model for them and for us. So we have a unique position in children's apparel. We have insight into what every major retailer is doing in young children's apparel. We look at it, do a deep dive on that every week. And our experience in recent years has been with less inventory, they're seeing higher price realization, better margins, less products sold at clearance. That's a much healthier model.
And as I shared with you on the last call, we're seeing growth with more of our major wholesale customers this year than I've seen in recent years. The business is healthier. More of them are in a chase mode. This Toys "R" Us bankruptcy creates a wonderful opportunity for them. Some portion of about 80% or more of Toys "R" Us apparel sales are in the 0-24 age segment. That's our sweet spot. That's the Carter's brand. And so that's why Toys "R" Us, historically, has been a very good customer for us -- very good margin customer for us. And now the other retailers and our direct business have an opportunity to capture some portion of the $300 million or more in sales that Toys "R" Us had last year.
So I would say the health of our wholesale business is actually improved in recent years and in part, because of that initiative. They've invested in technology. They've improved their inventory management capabilities- in some cases, brought a new leadership. So we're actually more bullish on the wholesale model than we've been in recent years.
Operator
And we'll go next to John Kernan with Cowen.
John David Kernan - MD and Senior Research Analyst
So just wanted to walk through the sales guidance in a little bit more detail. You said you plan to recapture, I think, half of the Toys "R" Us, Bon-Ton bankruptcy. I think if I look at the sales guidance cut it's roughly $68 million year-over-year. So is there an incremental reduction to some other segment? And did you give us the international guidance for the year?
Richard F. Westenberger - Executive VP & CFO
John, we have certainly made the revision for Toys "R" Us and Bon-Ton. We've also made an additional reduction to planned revenue, just given the start that we're off to so far in the year. So given the weather issues in the first quarter, those we have extended into second quarter. We've seen weakness, as Mike mentioned, in the U.S. Retail business. We've seen it on a continuing basis in Canada. Things are starting to turn now with the warmer weather. But the -- there will be some flow-through effect, we believe, in what we've experienced so far. So that's likely the balance of what you're seeing and getting to the positive 3% guidance for the full year. International, for the full year, we expect revenue will be up in the mid-single-digit range.
John David Kernan - MD and Senior Research Analyst
Okay. And then one last question. Just on inventory, obviously, a little elevated relative to sales. I think you commented that a lot of it is related to Skip Hop and Mexico, but can you just give us your confidence level in getting that inventory down without significant gross margin pressure as we go through the rest of the year?
Richard F. Westenberger - Executive VP & CFO
Sure. If you look at the roughly up 10%-or-so position at the end of the first quarter, it would be up about 5% if you excluded the new businesses, including Simple Joys, Skip Hop, Mexico. So some of that is just purely anniversarying new businesses. I like the quality overall, as I mentioned, is very high. Toys "R" Us, in particular, was a strong customer of our Little Baby Basics assortment. If you are going to be heavy on inventory, that's the inventory you wanted to have. It's our highest margin, core part of our assortments. We think that inventory, which is an annual program, we're just at the beginning of that. It's going to last for the next year. So we think there'll be a lot of homes for that inventory. And we're expecting to work that down here over the next couple of quarters. So I'm not particularly concerned about inventory position at the moment.
Operator
And we'll go next to Pamela Quintiliano with SunTrust.
Pamela Nagler Quintiliano - MD
Regarding the weather, historically, when there's been anomalies in weather, do you see pent-up demand when the weather turns? Or is the way to think about just the lost sales, when we're thinking less about the basics and more about the fashion component?
Brian J. Lynch - President
Yes, we do actually see that. When you think about the fact that these young children a year after spring -- summer that mom's got about 100% wardrobe placement. So when we've had this cold weather even here in Atlanta, spring has just started to arrive this weekend. So we do expect that, as historically happens in our company, when the weather turns, mom comes out because she's got to replace basically 100% of the garments that young child wore last year at spring and summer. So we would expect that to be a good thing.
We have started to see some stronger performance in areas where the weather is turning, particularly in the South. And international customers have also continued to return to stores. So we do see that as a trend. When you have an earlier Easter, if the weather is good, you get two bites of the apple with Easter and then with the weather during warm. Again, the weather wasn't great at Easter, so we had a decent Easter but not what we had hoped. So we would expect that we would have elevated demand when the weather gets warmer here this spring.
Pamela Nagler Quintiliano - MD
And to follow up on that, because of the income level of your customer, do you think there's a certain amount that they were allocating to spend regardless for spring? So now they are just spending - $100 spending it now versus $50 a month ago and $50 now if the weather had been warm. Or do you think there's any difference? Is there a way to think about that.
Brian J. Lynch - President
No. I think that she has needs that she has to fulfill. She hasn't had to do that yet. So I do expect that she would spend when the weather turns. That is something that has traditionally happened over many years here where the company is -- weather has a disproportionate impact on young children's apparel. So when it turns, she comes out and she has to replace those goods.
Operator
And we'll go next to Bill Schultz with Goldman Sachs.
William C. Schultz - Equity Analyst
Just kind of -- sort of, math-related question on the full year guidance and -- so sort of, just doing the quick math around the reduction in sales guidance to about $70 million. And if I, kind of, like reverse engineer your operating profit based on your EPS projection this year, it's something like a $25 million reduction in your implied EBIT for 2018, which is like a 40% decremental margin. And I just, sort of, want to get a sense of -- you're obviously cutting back some discretionary spending to offset it. Why would the decrementals be that high, if you're, sort of, cushioning the blow with some reduced -- reduction in discretionary spend?
Richard F. Westenberger - Executive VP & CFO
Well, if you recall our initial guidance, Bill, we had called for roughly comparable operating income year-over-year. And so now with really, kind of, historic issues that we're facing with the loss of these significant wholesale customers that does flow through at a certain amount. And given the other issues I mentioned as it related to the start of the year, that's also impacting us. So you have a mix issue. Some of the growth we're seeing in the business is, at present, lower margin than what we've lost in terms of that higher-margin business. Now we think the new businesses we're adding are going to be very high margin over time. That's why we've added them to our portfolio, but you have a certain mix effect.
And to your point, we're going to offset some of the rest of the shortfall with discretionary spending. Those are kind of how the pieces sit together, but we are right now forecasting some decrement to our operating income year-over-year.
William C. Schultz - Equity Analyst
And then I guess just, sort of, a follow-up question to that. Assuming some of the sales are recaptured in your own doors is built into your, sort of, sales guidance for this year, some assumption that you're going to be capturing sales at a point of retail rather than at a wholesale account, so you're capturing the retail mark-up as well, which sort of inflates some of the sales a bit. Am I thinking about that the right way?
Michael D. Casey - Chairman & CEO
Yes. We expect our retail stores will capture some portion of the sales that would have otherwise gone to Toys "R" Us.
Operator
And we'll go next to Omar Saad with Evercore ISI.
Omar Regis Saad - Senior MD, Head of Softlines, Luxury and Department Stores Team & Fundamental Research Analyst
The first one I wanted to ask is, given kind of the late start to spring, some of the calendar shifts and the warm weather coming late, what's your sense in the marketplace? Are retailers, and whether it's your wholesale partners or in other channels, starting to panic around inventory and promote heavily. And are you seeing that kind of evolution, something that has been a recurring theme more broadly speaking, in the soft line space in the last few years, or does it feel pretty under control as the weather starts to turn?
Michael D. Casey - Chairman & CEO
I'd say more under control. As Brian said, our experience over the years, when the weather turns, we see a surge in demand for our brands. We just haven't seen that consistently yet, but we have visibility every day to different parts of the country, where we're doing business. And you can see where the weather is turning, we've seen a meaningful change in the sales trend. And we have that visibility to the performance of our brands with all the major retailers as well. And we're starting to see the business turn. So there's -- it's -- there's still plenty of season left -- the spring and summer season. So we expect the business to continue to improve as we -- as more warmer weather comes to more parts of the country.
Omar Regis Saad - Senior MD, Head of Softlines, Luxury and Department Stores Team & Fundamental Research Analyst
And it just doesn't seem like the channels are panicking at this point given the late start?
Michael D. Casey - Chairman & CEO
No. That's consistent with our view. They are not.
Omar Regis Saad - Senior MD, Head of Softlines, Luxury and Department Stores Team & Fundamental Research Analyst
Okay. And then -- so if I could ask a follow-up too. I think you -- someone mentioned it just briefly the tourists in the outlet channels, the dollar has been weak for a while now. It sounds like those guys might be starting to come back. Do you have any update on your thoughts there?
Michael D. Casey - Chairman & CEO
Yes, they are. Business in Florida has been through the roof and -- so we're starting to see -- we've shared with you other parts of the country, where we -- the border stores, we refer to them as, the Mexican border, Canadian border, business is much better than it has been. So the international demand is picking up.
Operator
And we'll go next to Janet Kloppenburg with JJK Research.
Janet Kloppenburg - Analyst
I just wanted to clarify a question on the first quarter. My guess is that even though it was cold in many markets, in markets where it was warm, say, Florida, or California, I assume you saw some good results there, giving you confidence in the outlook. Because we've heard that from other players that business trends were pretty good...
Michael D. Casey - Chairman & CEO
That was consistent with our experience.
Janet Kloppenburg - Analyst
Yes. Okay, great. I just wanted to make sure that, that was right. And then I wanted to ask, because I'm hearing from a lot of other retailers that cotton pricing is going up, and I know you have a tailwind this year. But I was wondering if you were starting to feel any pressure next year on the AUC side of things?
Michael D. Casey - Chairman & CEO
Well, it's kind of early -- too early to comment on spring '19. We have visibility through fall and our costs were slightly lower year-over-year, but our teams are in Asia now negotiating spring '19. We'll have more visibility to those costs in July. We are assuming, over the next 5 years, that we'll start to see some modest inflation. Our experience in recent years has been consistently lower product costs every year. But for modeling purposes, we're assuming modest inflation in product costs and we expect to offset that inflation with better price realization.
Janet Kloppenburg - Analyst
Great, great. And then just 2 more quick questions. Do -- when will you start to see this recapture in terms of wholesale orders? So do you think that the wholesale accounts will come -- are you starting to see it in your fall order books now that -- with Toys "R" Us out, everybody looking for a little recapture that the wholesale business starts to improve? And also, the second question is on the liquidation sales at both Bon-Ton and on Toys "R" Us. Just what impact they may have on your own retail business and that of your wholesalers?
Michael D. Casey - Chairman & CEO
So on the first part of the question, we're starting now to get an indication of demand from our wholesale customers. And I would say that those indications are consistent with our expectations to recapture some portion of 50% of the lost sales to Toys "R" Us. So -- in terms of timing of that demand, we think it'll be more second-half weighted. So the Toys "R" Us stores we expect will be closing through the summer. And then we'll start to see some more of the demand from -- in our stores and from our wholesale customers in the second half.
Keep in mind, a good portion -- some portion of half of the business we did with Toys "R" Us was replenishment. This is high-margin baby apparel. So as the register's ringing, as those consumers who would have otherwise shopped at Toys "R" Us, are now shopping at Kohl's, Macy's, Target, our stores, our website. We will be able to see the lift in sales. So we measure the replenishment trends every day. And so that is product -- these are the everyday essentials families with young children buy with great frequency. So we'll be able to see the lift in sales both in our wholesale and retail channels.
And in terms of the liquidation, interestingly, I would say we've seen some impact of the store liquidations on our retail stores. I would not say it's been significant. More importantly, after the store has closed, we've seen a nice lift in the store sales in the areas where those stores have closed.
I think the big thing to understand this morning, we view Toys "R" Us closure very positively, long term. It will be near-term disruptive, but it's a wonderful opportunity to capture some portion of the $300 million or more of sales they were doing in young children's apparel. We are the leading brand. We have the largest market share of any company in young children's apparel in the United States. We're well positioned to recapture the sales that would have otherwise been realized by Toys "R" Us.
Operator
And it appears there are no further questions at this time. I'd like to turn the conference back to Mr. Casey.
Michael D. Casey - Chairman & CEO
Okay. Well, thank you very much. Thanks for joining us on the call this morning. We appreciate your questions and your interest in our business. We'll update you again on our progress in July. Good bye, everybody.
Operator
And this concludes today's call. We thank you for your participation. You may now disconnect.