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Operator
Good morning, ladies and gentlemen, and welcome to the Cooper-Standard Fourth Quarter and Full Year 2020 Earnings Conference Call. (Operator Instructions) As a reminder, this conference call is being recorded, and the webcast will be available for replay later today.
I would now like to turn the call over to Roger Hendriksen, Director of Investor Relations.
Roger S. Hendriksen - Director of IR
Thank you, Kevin, and good morning, everyone. We appreciate your continued interest in Cooper-Standard, and we thank you for taking the time to participate in our call this morning. The members of our leadership team who will be speaking with you on the call this morning are Jeff Edwards, Chairman and Chief Executive Officer; and Jon Banas, Executive Vice President and Chief Financial Officer.
Before we begin, I need to remind you that this presentation contains forward-looking statements. While these statements are made based on current factual information and certain assumptions and plans that management currently believes to be reasonable, these statements do involve risks and uncertainties.
For more information on forward-looking statements, we ask that you refer to Slide 3 of this presentation and the company's statements included in periodic filings with the Securities and Exchange Commission.
This presentation also contains non-GAAP financial measures. Reconciliations of the non-GAAP financial measures to their most directly comparable GAAP measures are included in the appendix to the presentation. With those formalities out of the way, I'll turn the call over to Jeff Edwards.
Jeffrey S. Edwards - Chairman & CEO
Thanks, Roger, and good morning, everyone. We appreciate this opportunity to review our fourth quarter and full year 2020 results and provide an update on our outlook for 2020 and beyond.
To begin on Slide 5, I'd like to highlight some of the key data points that we believe are reflective of our continued strong commitment to driving sustained value for all of our stakeholders. First, we're very pleased that our continuing focus and discipline around environmental, social and governance excellence is driving action and improved results. In 2020, we meaningfully improved 5 of 6 priority ratings and began tracking a new rating from ISS. We believe that this same focus and discipline is directly related to our operating performance, which was again strong during the fourth quarter. We continue to deliver world-class results in product quality, customer service and employee safety.
At the end of the quarter, 97% of our customer scorecards for product quality were green and 98% were green for program launches. Even more importantly, we had a record year for safety performance. For the full year 2020, our safety incident rate was our best ever at just 0.32 per 200,000 hours worked, well below our world-class benchmark of 0.60. We're certainly proud of this outstanding result, and we're particularly pleased that 29 of our plants completed the year with a perfect safety record of 0 reported incidents.
From a financial perspective, our initiatives to improve margins and return on invested capital continue to drive the expected improvements in our results. During the fourth quarter, our manufacturing teams delivered $18 million in cost savings through lean initiatives and improved operating efficiencies. For the full year, manufacturing cost savings totaled $65 million, which is an outstanding result when you consider all the unusual challenges presented by increased health and safety protocols, lower production volumes and customer shutdowns.
The aggressive proactive actions we implemented to reduce administrative and overhead costs beginning in 2019 and throughout the year resulted in a $12 million reduction in SGA&E expense for the fourth quarter versus the same period last year. For the full year, the reduction in SGA&E expense was $43 million. Our global supply chain optimization initiative continues to deliver as expected, driving $7 million in savings during the fourth quarter and $33 million for the full year. Combined, these initiatives were a significant factor in achieving 470 basis points improvement in our fourth quarter adjusted EBITDA margin despite some significant onetime impacts that Jon will describe in a few minutes.
Turning to Page 6. This slide provides details around the improving ESG ratings I mentioned. Our commitment and achievement in ESG is garnering prestigious recognition, including being named to Newsweek's list of America's Most Responsible Companies for the second consecutive year. But more important than the recognition is the actual positive impact we're having on the environment, in our communities and on the overall health and sustainability of our company.
Turning to Slide 7. We're continuing our aggressive actions to rightsize the fixed cost overhead burden on our business and align it with our smaller revenue base. As a recap, in 2019, we closed 10 facilities, streamlined our global manufacturing structure and significantly reduced SGA&E headcount. In 2020, we closed or exited 14 more underperforming facilities and initiated the closure of 1 more, which we expect to be completed in the first half of this year. We also continued with further rightsizing of our headcount and aggressive limits on discretionary spending in 2020. Combined, the actions we've taken in 2019 and 2020 reduced our total fixed cost in COGS and SGA&E by more than $80 million year-over-year, far exceeding the $50 million in savings that we've committed to in early 2020.
In summary, 2020 was a very challenging year, but our culture, focus and discipline enabled us to manage through the crisis and the challenges and continue to execute well on our major strategic initiatives.
Now let me turn the call over to Jon.
Jonathan P. Banas - Executive VP & CFO
Thanks, Jeff, and good morning, everyone. In the next few slides, I will provide some additional detail on our quarterly and full year financial results, and put some context around some of the key items that impacted our earnings and run rate.
On Slide 9, we show a summary of our results for the fourth quarter and full year 2020 with comparisons to the prior year. Fourth quarter 2020 sales were $696.9 million, down 4% versus the fourth quarter of 2019. Excluding the impact of the recent divestiture of our business in India and certain operations in Europe, sales were up approximately 3% year-over-year. Improvement was the result of positive volume and mix in Asia and Europe as well as favorable exchange rates. These were partially offset by reduced volumes in North America, particularly on a key light truck platform as well as customer price adjustments, which included the impact of a number of commercial negotiations getting settled earlier than planned, that is in the fourth quarter of 2020 rather than in early 2021.
Adjusted EBITDA for the fourth quarter 2020 increased to $57 million or 8.2% of sales compared to $25.7 million or 3.5% of sales in the fourth quarter of 2019. The year-over-year improvement was driven by favorable volume and mix in Europe and Asia, as well as a significant increase in operating efficiency and the cost savings that Jeff talked about, including lower SGA&E costs and savings generated by supply chain optimization and restructuring initiatives. These positive factors were partially offset by unfavorable North American volumes and mix, higher accruals for incentive compensation, typical economics and general inflation and customer pricing adjustments.
On a U.S. GAAP basis, we incurred a net loss of $27.2 million in the fourth quarter. This included restructuring expenses and certain noncash asset impairments. Excluding these and other smaller items, we had adjusted net income of $3.3 million or $0.19 per diluted share for the fourth quarter of 2020 compared to an adjusted net loss of $22.3 million or $1.32 per diluted share in the fourth quarter of 2019. For the full year 2020, our sales totaled $2.38 billion, a decrease of 23.6% versus 2019. The main driver of decline was clearly the COVID-related production shutdown that impacted our industry broadly in the first half of the year. The July 1, 2020 divestiture of our India business and certain European operations also contributed to the year-over-year change, as did the prior year divestiture of our Anti-Vibration Systems business.
Adjusted EBITDA for the year came in at $35.7 million compared to $201.6 million in 2019. Again, the key driver was the COVID-related industry shutdown in the first half as well as unfavorable volume and mix, customer price adjustments, general inflation and higher incentive compensation accruals. These significant negatives could only be partially offset by improved operating efficiency and the other cost saving and lean initiatives we have been executing. Full year GAAP net loss was $267.6 million, which included restructuring charges, noncash asset impairments and other special or nonoperating items.
Adjusted for the net impact of these items, we incurred a net loss for the year of $141.4 million or $8.36 per diluted share. From a CapEx perspective, we ended the year at $91.8 million or 3.9% of sales. This compared favorably to CapEx of $164.5 million or 5.3% of sales in 2019.
Moving to Slide 10. The charts on Slide 10 quantify the significant drivers of the year-over-year changes in our sales and adjusted EBITDA for the fourth quarter. For sales, the impact of divestitures was a negative $52 million. On the positive side, net volume and mix, including typical customer price adjustments, boosted sales by $7 million, while foreign exchange, mainly from the euro and RMB, contributed a positive $16 million. For adjusted EBITDA, our ongoing efforts in lean manufacturing and operational efficiency drove $18 million in cost savings for the quarter. Lower SGA&E added $12 million and savings from restructuring and supply chain initiatives added $10 million and $7 million, respectively. These improvements were partially offset by $7 million of unfavorable volume mix and price adjustments as well as a net $9 million from wage increases, economics and incentive compensation accruals.
Moving to Slide 11. For the full year, COVID-related shutdowns reduced our sales by $496 million. Divestitures further reduced sales by $180 million. And unfavorable volume, mix and customer price accounted for $55 million of the year-over-year change. For full year adjusted EBITDA, improved operating efficiency, lower SGA&E expense and savings from our supply chain initiatives contributed $65 million, $43 million and $33 million, respectively, to our results. And savings from earlier restructuring initiatives added $18 million. But these improvements were more than offset by the $166 million negative impact of COVID-related shutdowns; $80 million of unfavorable volume and mix; and $79 million of increased costs related to general economics, compensation-related expenses and other items.
Moving to Slide 12. Free cash flow in the fourth quarter was an outflow of $8 million, which was essentially in line with our expectations. Cash generated from operations was a positive $11 million despite large outflows of nearly $14 million for the payout of deferred salaries to our employees and the incremental $16 million for the semi-annual coupon on our new secured notes. While the fourth quarter is typically among our strongest for free cash flow, this year didn't follow typical seasonal patterns. Changes in working capital were moderated as we work with our customers to bring payments in on time, and we built a minor amount of inventory heading into year-end to be conservative with respect to anticipated customer production schedules.
We are continuing to manage working capital and spending aggressively and invest in our business prudently. In the second half of 2020, we generated positive free cash flow of $81 million and ended the year with a cash balance of $438 million. With this cash on hand and $151 million of availability on our revolver, which remains undrawn, we ended the year with total liquidity of $589 million. While we believe this provides adequate capital for the foreseeable future, in view of the considerable uncertainty in the industry and the broader economy, we continue to monitor our liquidity carefully.
Before turning the call back to Jeff, let me provide a little color that will help you with our 2021 modeling and provide context to our full year guidance. As we look to 2021, we anticipate that the discontinuation of governmental COVID-related assistance programs, wage and incentive compensation increases, and unfavorable volume and mix created by the current micro chip shortages could pressure our Q1 margins by 200 to 250 basis points versus this most recent quarter. Inflation and gradual increases in discretionary spending are also expected to be headwinds as the year goes on. Planned cost savings actions to offset these headwinds are expected to fully ramp up as the year progresses, and margins should improve throughout the year as a result. Despite the conservative start to the year, we expect to exit Q4 of this year at over a 10% margin. Now let me turn the call back to Jeff.
Jeffrey S. Edwards - Chairman & CEO
Thanks, Jon. Before concluding our discussion this morning, I want to share a few thoughts regarding our near-term and longer-term outlook for the global light vehicle market and for Cooper-Standard, specifically.
Moving to Slide 14. Our strong cadence for new program launches continues in 2021. The vehicle programs you see on the slide represents some of the most important launches of the year, but are still a small portion of the total 157 launches planned for the year. We're very pleased to have more of our innovations move into production. In 2021, 30 of our planned launches include our recent innovations. And importantly, 25 of the planned launches are on electric vehicles.
Turning to Slide 15. On Slide 15, we provide a list of our planned top 10 vehicle programs for 2021. The vehicle images and names reflect the lead vehicle on each key platform. We're proud of the continued strong mix of our top programs, which maintains a heavy weighting on trucks and SUVs. This strong mix provides us with maximum opportunity to increase product content per vehicle and sales over time. Combined, these top platforms represent approximately 45% to 50% of our planned 2021 revenue. Our top platform is once again the Ford F-Series pickup truck, given its strong planned production volume as well as our high average content per vehicle. On an unweighted basis, our CPV across these top 10 platforms is expected to be approximately $150 this year.
Turning to Slide 16. Our strategic focus on light trucks and SUVs puts us in a great position to benefit from the current light vehicle market trends. As shown in the chart on the left, the light vehicle market is poised for significant growth over the next 3 years, with passenger car growth estimated at nearly 5% annually and trucks and SUVs growing at over 9%. For Cooper-Standard, over 70% of our 2021 global revenue is expected to come from trucks and SUVs. In North America, the proportion is approaching 90%. And importantly, our average content per vehicle on trucks and SUVs is 2.4x our content on cars, and 2.7x the average car content in North America. As a result of our strategic focus on the trucks and SUV segment, we expect our revenue to grow at an average of nearly 10% each year for the next 3 years, significantly outpacing the broader light vehicle market.
Turning to Slide 17. We're focused on continued business growth in the electric vehicle segment, where, again, we see tremendous opportunity to leverage our technology and innovation. We've already introduced a number of technical solutions specifically targeted for the electric vehicle market, and our innovation team has more in the pipeline. In 2020, we were a supplier on 16 of the top 25 EV platforms globally.
We expect to continue to grow our business and market share in this segment over the next several years. In 2020, we were awarded $100 million in new business on future electric vehicle platforms. As a result, over half of our net new business awards for the year were for electric vehicles. Our current outlook is for the revenue growth in the EV sector of approximately 50% annually over the next 5 years. And as EV technology continues to evolve, we believe complexity within EV thermal management systems will create significant upside content per vehicle opportunity for Cooper-Standard.
Turning to Slide 18. The execution of our innovation and diversification strategy remains a top priority. We continue to make progress within our advanced technology group to leverage our material science and manufacturing expertise in diverse industrial markets and complement our automotive business. Customer demand for our Industrial and Specialty Group remains steady with the lone exception being our aviation business. The COVID-19 pandemic has created some temporary staffing and production challenges in certain ISG plants, and we are managing through them by strategically allocating production capacity to key customers. We are also investing in additional capital equipment to modernize and expand our production capabilities and increase overall capacity. We remain very optimistic about the growth potential of this business over the longer term.
In our Applied Material Science business, we have concluded several of our technology development agreements, and we are entering the commercial phase on wire and cable and building material products. As with any new technology introduction, we expect any new sales contracts to start small and grow over time as the technology is proven and gains acceptance in the market.
Technology development work on applications for the footwear industry is ongoing. This work is still being impeded somewhat due to the pandemic-related travel restrictions. We're currently working with 3 customers in this space, and we anticipate moving into the commercial phase within the next 12 to 18 months. While our materials science-based on Fortrex chemistry platform could be applied over a wide range of industries and applications, we are intentionally maintaining a concentrated focus on just a few select markets initially. We believe this will be the fastest route to commercialization and eventually to the diverse revenue growth we aim to achieve.
To wrap up our discussion this morning, I want to highlight, again, our return on invested capital improvement plan and the strategic actions we're taking to drive improved results and deliver sustained value for our shareholders here on Slide 19. This table outlines the key work streams and projects we have implemented, along with the expected benefits of each. It is mostly the same chart that we showed you last quarter with a few minor tweaks to reflect our progress and in some cases, some refinements to the overall plan. We are pleased with the progress we made in 2020, which was evident in our second half results, but we also acknowledge that this is a multiyear program. We will continue to execute the plan with intense focus, and we expect to realize improvements gradually over the 2- to 3-year planning period.
Turning to Slide 20. On this slide, we provide our initial guidance for 2021 and line them up with our 3-year driving value targets. For this year, we expect sales in the range of $2.5 billion to $2.7 billion and adjusted EBITDA in the range of $180 million to $200 million. We believe these estimates are appropriately conservative given the recent supply disruptions some of our customers have experienced, ongoing COVID-related risks and heightened market uncertainties. CapEx will be higher in 2020, but within our targeted range of 5% of sales or less. Cash restructuring in 2021 is estimated at $50 million to $55 million, but is expected to have a payback period of approximately 2 years. The increase in restructuring spend is directly related to our broader driving value plan.
Over the next 3 years, as we execute on our operating plans and strategic initiatives, we anticipate a cumulative annual revenue growth rate of approximately 10%, which is solidly above IHS' forecast for the global light vehicle production. Our driving value targets for return on invested capital and adjusted EBITDA are to achieve double digits in both categories over that same period. We recognize that forecasting, even a year ahead, can be challenging given the high levels of disruption and uncertainty we are seeing in our markets and in the global economy. But if the market upheavals of 2020 have taught us anything is that Cooper-Standard team is agile, resilient and committed to achieving our longer-term goals.
As we end our presentation this morning, we want to thank our customers for their continued trust and valued relationship. I also want to pause and thank our global team for their hard work and dedication during 2020. From our manufacturing colleagues to our IT infrastructure team, our commercial and customer management groups to finance and cash management teams, literally from the plant floor to the virtual boardroom, everyone stepped up and delivered in extraordinary ways to overcome historic challenges and continue to improve our business along the way. I could not be more proud of the team's performance and unwavering commitment to our company values. Working together, I'm confident we continue to deliver increasing value for all of our stakeholders in 2021. This concludes our prepared comments. So let's move on to Q&A.
Operator
(Operator Instructions) Our first question comes from Mike Ward with Benchmark.
Michael Patrick Ward - Senior Equity Analyst
Jon, I wonder if you can help me on Page 11, when you do the adjusted EBITDA walk from 2019 to 2020, if we look out to '21 and assuming COVID doesn't have a similar impact in the volume and mix at best is -- worst is neutral, I'm coming up with EBITDA like $280 million. And I'm wondering if you can provide some of the blocks that are getting you down to that -- for your guidance of $180 million to $200 million as far as a headwind? And then maybe we can talk about some of the things that are the offsets that you mentioned and maybe they're back-end weighted with the restructuring benefits and some of the other things?
Jonathan P. Banas - Executive VP & CFO
Yes. Sure, Mike. Good morning, and thanks for the question. To do that analysis, you really got to look at the, what I'll call, the normalized run rate in Q4, first, and then we can look ahead to what we think is going to transpire in '21. So in Q4, we continue to benefit from some certain governmental benefits as well as COVID reimbursements from government programs that were tailwinds for us.
Michael Patrick Ward - Senior Equity Analyst
Is it like $10 million? Is it like budget of about $10 million? Is that about right?
Jonathan P. Banas - Executive VP & CFO
That's around $5 million. So I'll get to the other pieces here. But obviously, those aren't going to continue next year when you think about the run rate. Then with a normalized bonus level, you would have to add in some cost into '21 and therefore, bring down the Q4 run rate because we didn't accrue at a full 100% payout for the 2020 year, okay? So getting back to a normalized level. And then we had some smaller commercial recoveries on bad debts we had written off in the past, in Q4, that also won't expect to continue.
So those 3 main buckets combined, Mike, are about 200 basis points of nonrecurring good news that should come out of the normal run rate. And then when you look at '21, as you well know, pricing is always going to be a headwind for us, so call that about 100 basis points. But we're able to offset that and then some by -- combined to 200 basis points of good news from our supply chain optimization efforts, continued net manufacturing improvements and then another 100 basis points from overall cost savings, SGA&E and restructuring initiatives. So all that with a dose of conservatism based on the current Q1 industry challenges gets back to our implied guidance.
Michael Patrick Ward - Senior Equity Analyst
Okay. All right. Jeff, on Page 17, you have -- about the -- could you talk about some of the things that drive the higher content on the electric vehicles versus internal combustion and where you benefit?
Jeffrey S. Edwards - Chairman & CEO
Sure, Mike. Certainly, on the -- when you think about cooling and heating the battery packs, that's driving significant content up for us in our fluids business. So obviously, you delete the fuel line. But the other fluid product, along with the connections and the routing and the significant engineering that goes into those products, we're seeing probably double the content as a result. We do plan on -- sorry, go ahead.
Michael Patrick Ward - Senior Equity Analyst
No, no. Go ahead.
Jeffrey S. Edwards - Chairman & CEO
So we do plan on continuing to lead in the space. Our customers have really taken to our approach and our engineering teams are doing a great job. They're really embedded into the customer process well upfront. We're learning a lot. We're able to increase -- we believe, increase value for our customers. And so we'll be providing more detail on that as the summer months come upon us. But with the vehicles that we've been booking so far, we have a high level of confidence that we'll continue to significantly increase content per vehicle simply on the fluid business.
Michael Patrick Ward - Senior Equity Analyst
And then in that business, are they the same manufacturing and plants and equipment that you're currently using? Just, I guess, a different line or different equipment? Is it materially different? The process itself?
Jeffrey S. Edwards - Chairman & CEO
Well, as you know, the -- yes, we have, today, several different types of hose product. But the hose product for the EV is significantly different than it is for ICE. The good news, as they go from ICE to hybrid, you're talking about both of those systems being applied. So we really see even a higher content per vehicle on hybrid as you go to electric and compare it to ICE, it's a significant increase over ICE. So we plan on providing you additional detail on those breakdowns, as I said, as we go through the summer months.
As it relates to investing in this business, it's pretty much there for us. I would see engineering talent being something that as we expand across the world, we'll continue to increase our talent in this space because the demand that our customers have for us to have the know-how is clearly changing. As it relates to manufacturing product, as you know, we've gotten out of the extrusion hose business in Europe, but we maintained the PVC footprint for electric vehicles, and we continue to add a footprint here in North America, and we'll continue to add it in China as we need.
The good news is the investment is not very significant. When you think about capital, it's pretty low. The investment for us is really in the connectors in that innovation as well as the technology that we -- and the know-how that we have to route the different fluid lines that our customers view as value-add for them.
Michael Patrick Ward - Senior Equity Analyst
Okay. Lastly, on Page 18, you have a bullet there which says 3 current customers in footwear. Is that an additional customer? I thought you had 2. Did you add 1? Or is it -- did I miss something along the way?
Jeffrey S. Edwards - Chairman & CEO
Yes. We've added 1, I think, since the last time you and I talked.
Michael Patrick Ward - Senior Equity Analyst
Okay. And it's still looking at commercialization somewhere 12 months out? Is that in China as well?
Jeffrey S. Edwards - Chairman & CEO
Yes. We haven't disclosed the where. But I guess embedded in my prepared remarks, when you think about the travel restrictions and how that's impeded a little bit, you can assume that we're not just traveling to Tennessee.
Operator
Our next question comes from Joseph Farricielli with Cantor Fitzgerald.
Joseph James Farricielli - Director of Credit Research
Question on your CapEx guidance. And if you could give some color on your tooling balance. The CapEx number, that's your CapEx, that doesn't include anything for tooling. Is that correct?
Jonathan P. Banas - Executive VP & CFO
Yes, Joe, this is Jon. That is correct. CapEx is just Cooper-Standard owned equipment that we would capitalize and use over, not only special purpose for individual customer programs, but general purpose equipment that we can use for any programs. Tooling that's specific to a customer and that they owned is categorized separately on our balance sheet. So it's not in that CapEx number you see because we're typically getting reimbursed for that either upfront or in some cases, in piece price over the life of the program.
Joseph James Farricielli - Director of Credit Research
Okay. Great. I know there was some confusion in the past. And then I'm missing, I know last quarter the tooling balance sheet item was about $88 million. Where does that stand today? And also given the amount of launches, where does that go going forward?
Jonathan P. Banas - Executive VP & CFO
Yes. Joe, just give me a minute to look up your question on the tooling receivable. Right now, at year-end, it is about $82 million still comparable to the Q3 number.
Joseph James Farricielli - Director of Credit Research
Right, right, right. And what is that, the cadence of receiving those funds? What does that look like compared to the launches that you have this year?
Jonathan P. Banas - Executive VP & CFO
Typically, the lump sum reimbursements are going to be right around the launch timing. We get the tools approved as far as test parts by the customer, and then we can invoice them for those tools. So I would say of our 157 planned launches throughout 2021, you're going to see a ratable collection on that tooling receivable. Some of it could be longer term, as I mentioned, in piece price. In that therefore, there's a portion that is of long-term nature that we will get reimbursed over time. But I would just have you keep in mind that we're continuing to execute and launch those programs on our behalf of our customers. So we'll invest in more tooling as we continue to collect. So you'll see that balance fluctuate a bit quarter-to-quarter.
Operator
Our next question comes from Brian DiRubbio with Baird.
Brian Vincent DiRubbio - Research Analyst
Can we just focus on inflation for a minute. Can you sort of give me a sense of how much your cost of goods sold is impacted by some inflation we're seeing in steel, rubber and resins? And how that's going to -- any compensation you can get from the OEs on that rapid inflation?
Jonathan P. Banas - Executive VP & CFO
Yes, Brian, let me take the first part of that. When I look at Q4, just given the overall economic conditions, Q4 is actually a tailwind for us, in that we saw some commodity deflation in most of our main commodities. When you think about our inputs like carbon black, EPDM rubber or purchase rubber compound, plastic resins and the like across the board, those were down, and we're able to recoup about $3.4 million year-over-year in commodities.
The second part of your question is we continue to work with our customers on recovering in rapid inflationary times and approach them on more of a negotiation basis. We do have some initiatives that we're attempting to get on indexes with a variety of customers to insulate against those kind of fluctuations into the future, but that's kind of a work in process that we're currently marching towards as far as some of our other supply chain optimization initiatives.
Brian Vincent DiRubbio - Research Analyst
Understood. And then as we think about working capital this year, I guess, between the ramp-up to more "normalized sales" and then the inflation. I mean, should we expect working capital to be a use of cash in 2021?
Jonathan P. Banas - Executive VP & CFO
Yes. It's Jon again. I would expect it to be -- to a moderate use of cash, just given, like you've mentioned, in a typical rising sales environment, you'll see more of an outflow on the working capital side. If I look at the cadence of that, a lot of that comes in Q1 as we ramp back up. And it's typically a seasonal outflow for cash flow. And then as the year progresses, Q2 through Q4, we'll return to having working capital being an inflow for us.
Brian Vincent DiRubbio - Research Analyst
Great. And how are you thinking about those first lien notes that are outstanding currently?
Jonathan P. Banas - Executive VP & CFO
Yes. If I look at the 2 senior notes and unsecured notes that we've got, currently, they're both trading very well in terms of price, and it might be attractive to some, if you look at just the unsecured trading in the 89% to 92% range, depending on the day. But that is a low cost instrument for us that the coupon is only 5.625. So we're in no hurry to refinance that at this point in time.
And then as I've said in the past, on calls, in terms of the senior secured notes, it's a non-call 2-year instrument, which would put that to 2022, next year -- middle of next year. And so our focus is just maintaining liquidity here in the next 12 months to make sure not only we're protecting ongoing operations, but we could be in a position should the conditions in the capital markets be amenable to pay those really, if we could.
Operator
Our next question comes from Chris Tillett with Barclays.
Christopher Paul Tillett - Research Analyst
Just on the revenue guidance. I saw your assumptions with IHS. Obviously, in U.S. SAAR is up more than 20%. Europe was up 10%. It looks like you're -- at the midpoint, you're up less than 10%. Just can you kind of walk us through the puts and takes there?
Jonathan P. Banas - Executive VP & CFO
Yes, sure. This is Jon. I'll take you through. As we pulled our plan together and looking at the IHS inputs, we clearly reacted to those fluctuations and how we saw the global market playing out, specific to our platform. So it's always important to look at not just the global market, which is going to be up around 12% from '20 to '21, you have to look at the key markets that we operate in as well as the platforms that we're on. And so when we peel that back, Cooper-Standard volume, specifically, is going to be up closer to the 20% market. So we anticipate growing in excess of the market. Jeff alluded to this in his prepared remarks on the call as far as our overall CAGR. So when you think about 20% compared to the 12%, we're about 1.4x the market growth.
Christopher Paul Tillett - Research Analyst
Got it. But the overall sales is only up 10 -- little bit less than 10% versus the 20% assumption. What is the delta there?
Jonathan P. Banas - Executive VP & CFO
Yes. As I mentioned on the call, you've got an element of divestitures going away. So if you look at our 2020 sales of $2.38 billion, if you will, and consider the COVID impact, that should have been in there in our revenue, but deduct over $100 million of lost sales either due to COVID or due to the divestitures, then you're down to more of a $2.7 billion mark. And pricing is always a headwind, which comes off dollar-for-dollar on the top line. And then certain of our customers have exited various markets that we're in, and that also has a decline in overall revenue base. So that's essentially the high level walk to get to revenue for next year.
Christopher Paul Tillett - Research Analyst
Got it. Understood. And then the $180 million to $200 million of EBITDA range, how much of the cost saves does that include on a run rate basis? And maybe on an absolute basis, like what are you assuming that number?
Jonathan P. Banas - Executive VP & CFO
Yes. I mentioned a few minutes ago, the overall strategic actions and restructuring as well as SG&A savings are about 100 basis points, within that range. So if you look at the midpoint on revenue and do that math, you can get back into a ballpark dollar amount. What's also considered there is the lean initiatives we have, both on the purchasing front as well as the manufacturing front. And again, that's around 200 basis points. So doing that same math will get you in the ballpark.
Christopher Paul Tillett - Research Analyst
So it's 100 plus 200, right, just to be clear?
Jonathan P. Banas - Executive VP & CFO
That's correct. Yes, but again, offset by normalizing our Q4 here and commercial headwinds of another 100 basis points.
Christopher Paul Tillett - Research Analyst
Got it. And in terms of working capital and on the previous question, you mentioned it's moderately impacting us. Is it 50 or in order of magnitude? Or should we think about a number that is a little bit higher?
Jonathan P. Banas - Executive VP & CFO
I'm sorry, I didn't quite hear the magnitude you referenced.
Christopher Paul Tillett - Research Analyst
Yes, I was referencing somewhere around 50. Is that the right ballpark we should be thinking about?
Jonathan P. Banas - Executive VP & CFO
Yes. I mean given the Q1 outflow that I mentioned earlier and that's pulling back, that's probably in the ballpark, but we continue to work on various components of that working capital. I mentioned our activity is around commercial payments and collecting those on time. We also have optimization efforts on our global supply base to extend payment terms where we can and do that around the world. So there's opportunity there that we're still driving towards. So I'll frame your $50 million with that reference.
Christopher Paul Tillett - Research Analyst
Fantastic. And then just last one. Would you consider issuing equity at this price? Or how are you thinking about using stock as the way to enhance liquid or just expand your optionality at this point?
Jonathan P. Banas - Executive VP & CFO
Well, we always look at all capital allocation opportunities, both inflows and outflows. And at this point, we're not considering issuing any new shares.
Operator
Our next question comes from Bob Amenta with JPMorgan.
Robert Amenta
I just had a couple of follow-ups on cash flow items. Just so I understood, working capital, Chris was just asking about this, did you -- were you talking about 2021 when you mentioned that, give or take, 50 number?
Jonathan P. Banas - Executive VP & CFO
Yes, that was a 2021 forward-looking number.
Robert Amenta
Okay. Okay. And then just with regard to cash reorg, I'm sure as we get to the end of this year, you're probably going to look at things and maybe something new is out there. But just with 40 last year and with 50 or so this year, is that elevated? Or is that something that you would expect like if we went out to the next year without finding anything else, should that come down? Or are you kind of sort of perpetually spending that kind of amount of money to try to enhance the business, I guess?
Jonathan P. Banas - Executive VP & CFO
Bob, it's Jon again. I would expect that number to come down significantly in the out years. We think with the plan we've got in place here in 2021 and the actions that are on the list, we should be in good state in '22, '23 and beyond. That's in the assumptions and those driving value commitments that Jeff talked about earlier. But there's, what I'll call, minor fine-tuning in those out years that we'll continue to look at as far as looking at the footprint or rationalizing the cost base in other ways at that point. So it's not going to go to 0, but it's not going to be anywhere near the 50 that we expect this year.
Robert Amenta
Right. Okay. And then just lastly, on the -- kind of that slide with the 3-year target. I mean if we look, obviously, 2020 from a margin perspective was not really relevant. Hopefully, we don't see that again. But you had -- if I go back to '19, I know some of the business has changed since then, but it was like a 6.5% EBITDA margin. '21, you're kind of guiding to low 7s, I guess, if we just look at the guidance. But yet by 3 years, you want to be closer to 10%. I'm presuming 3 years is 2023. So if we're at low 7s in '21 and, let's just say, 10% in '23, is there -- that only leaves 1 year in between those 2. I mean is it more back-end loaded or if you, in fact, think you can get there? Or -- I mean because that would put you in the upper 8s, so that's mid- to upper 8s in '22. Is that kind of how we should think about it? Or should we really be thinking about this as something that's -- I don't want to say overly optimistic. I assume these are achievable in your mind, but is it back-end loaded, I guess, is the ultimate question.
Jeffrey S. Edwards - Chairman & CEO
Bob, this is Jeff. Let me take that. So first of all, for this year, I think we were pretty clear that for the first 2 quarters, given everything that's going on in the industry, we are where we are. And then we said that we will exit fourth quarter this year, we believe, above 10%. I said that the driving value road map items would put us back to double-digit ROIC and double-digit EBITDA in the next 2 to 3 years. We believe that we will exit '22 at those levels. So '22 won't be a run rate there, but we'll exit '22 achieving that status. And then '23 is probably the year that we believe that we're at a level of sustainability. And that was reflected in my remarks. It may not have been as clear, but hopefully that answer was clear.
Robert Amenta
No, it is. And I'm sorry. I missed -- that Q4 exit of 10%, I must have missed you saying that. So that helps.
Operator
(Operator Instructions) Our next question comes from Jeremy Skrezyna with A6 Capital.
Jeremy Skrezyna
I just wanted to follow up quickly on the questions about the equity offerings or secured notes. By my math here, if you guys wait until the June '22 call on those 13% notes, you'll be paying almost 20% -- or 20 points in coupon, and then you had to call them at 106.5. So 126 all-in cost. However, if you utilize your equity call right now, you could actually call 35% of those bonds at 113, not only would you not have to use any cash and you significantly -- you're going to enhance your liquidity by saving on interest expense. So I'm curious why that doesn't make sense to you guys right now?
Jonathan P. Banas - Executive VP & CFO
Jeremy, good question. Like I said before, we consider all those options, and we talk to our banking colleagues to run the numbers on those various scenarios. And so like I said before, at this point, we continue to look ahead and maintain liquidity as best we can. But at this point, exercising that equity claw just isn't in the cards for us.
Operator
It appears that there are no further questions. I'd like to turn the call back over to Roger Hendriksen.
Roger S. Hendriksen - Director of IR
Okay. Thanks, everybody, for the questions and the engagement on the call. As I said earlier, we appreciate your continuing interest in Cooper-Standard. And should additional calls come up -- or additional questions come up, please feel free to reach out to me directly, and we will address those as promptly as we can. We look forward to speaking with you again and again. Thank you for joining the call.
Operator
Ladies and gentlemen, this does conclude today's presentation. You may now disconnect, and have a wonderful day.