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Operator
Hello and welcome to the Campbell's Company Q4 fiscal 2026 earnings conference call. (Operator Instructions)
As a reminder, this conference is being recorded. I will now turn the call over to Joshua Levine. Chief Investor Relations Officer. Mr. Levine, you may begin.
Joshua Levine - Chief Investor Relations Officer
Good morning, and welcome to the Campbell's Companies fourth quarter fiscal 2026 earnings question-and-answer session. Earlier this morning, the company published its earnings press release and slide presentation as well as both a written and audio recording of management's prepared remarks. All of these materials can be found on the Investors section of our website. Shortly after the conclusion of today's live Q&A session, we will post a transcript and audio replay of this call.
Joining me today are Mick Beekhuizen, President and Chief Executive Officer; and Todd Cunfer, our Chief Financial Officer. During today's discussion, management may make forward-looking statements that reflect our current expectations about future plans and performance. These statements rely on assumptions and estimates and are subject to risks and uncertainties.
Please refer to slide 3 of our presentation or our SEC filings for a discussion of factors that could cause actual results to differ materially. Management may also use non-GAAP financial measures, which we believe provide useful information for investors. Non-GAAP financial measures are not intended to be considered in isolation from or as a substitute for the financial information presented in accordance with GAAP.
Reconciliations to the most directly comparable GAAP measures are included in the appendix of our earnings presentation. Finally, please note that this is the first quarter following our acquisition of a 49% interest in La Regina whose results are fully consolidated into Campbell's financial statements. The remaining 51% interest we do not own is reflected as earnings from noncontrolling interest.
Campbell's financial statements prepared in accordance with GAAP also include certain fair value adjustments associated with the acquisition, including for the deferred payment of the second tranche due on May 4, 2027 and the option to acquire remaining interest at a future date. These fair value adjustments will be excluded from our adjusted earnings.
We will now open the call for questions. Operator?
Operator
(Operator Instructions)
Tom Palmer, JP Morgan.
Thomas Palmer - Analyst
Good morning, and thanks for the question. There was some helpful commentary in the prepared remarks about expectations for the first quarter. I think some of your sales initiatives and cost savings plans ramp as the year progresses. Could you perhaps discuss expectations for organic sales growth and EPS growth as we move through the fiscal year? For instance, does the outlook sort of embed any sort of growth to close out the year at this point?
Mick Beekhuizen - President, Chief Executive Officer, Director
Absolutely. So let me first start off with net sales and then Todd, I'll hand it over to you for EBIT. So on net sales, if we focus on the midpoint of the range, of the organic net sales range down about 3%. For M&B, we expect M&B to be down slightly and that is fairly consistent throughout the year.
Then with regard to Snacks, we are expecting that Q1 to be the low point and then we are assuming a modest improvement throughout the year and that's really driven by innovation flowing in as well as the brand support that's flowing in throughout the year and some improved execution throughout.
Todd Cunfer - Chief Financial Officer, Executive Vice President
From a cost perspective, let's kind of go through some of the buckets in the timing. So from an inflation standpoint, right now, we believe the inflation hit is going to be fairly consistent throughout the year, about plus 5% to 6%. As we talked about, logistics is going to be around double-digits. That will get a little bit better at the end of the year as we lap some of the inflation that we already have embedded in Q4 of this year.
Negative price realization we will have in Q1, as I mentioned in the prepared remarks, we are spending significantly on -- from particularly from a meal's perspective on innovation from slotting fees and activation in Q1, which we're very excited about that innovation. And then we have some terrific holiday programming. That will have some trade associated with it as well in Q1. But we think that's going to be fantastic. But that will put pressure on margins in the first quarter. So we'll have negative price realization in Q1.
And then as the pricing action that we took at the end of the fiscal year starts to come on board in Q2 and throughout the rest of the year, we'll have some very positive price realization again beginning in Q2.
From a productivity and enterprise cost savings perspective, we got some great programming there and lots of good things are going to happen from a supply chain perspective, but they will build sequentially as the year goes on, they will be more second-half weighted. But we feel very confident that we're going to be able to bring those cost savings to fruition.
So from a gross margin perspective, it will be down significantly in Q1. Again, there's no pricing. In fact, there's negative pricing in Q1 with all the inflation. That's already embedded in our plan and then that gross margin will get much better in Q2 and then we anticipate will actually be positive in the second half.
Gross margin for the total year probably down 50 basis points to 100 basis points, but will get sequentially better as the year goes on. And from an EPS perspective, obviously, a fairly sharp decline in Q1 will get sequentially better and we think we will be positive EPS by the fourth quarter.
Thomas Palmer - Analyst
Great. Thank you for all that detail. I did want to follow-up on the planned price increases that you noted had been communicated to retailers already. How did these discussions go and what are your expectations around any distribution changes surrounding these adjustments? Thank you.
Mick Beekhuizen - President, Chief Executive Officer, Director
Let me put it this way, ongoing dialogue and the conversation is appropriately constructive with the retailer with where we're at.
Todd Cunfer - Chief Financial Officer, Executive Vice President
And let me just give you a little bit of color on there. So we took a fairly modest price increase on about 60% of our portfolio. So on average, 4% to 5% price increase. We think we've taken a prudent approach to what the elasticities are 1.5 times. So that will have the way that math works, it will have a negative impact on net sales because of the volume impact, but obviously a nice impact on the bottom line.
So again, as Mick pointed out, we've had very productive conversations with retailers. I think we're very confident beginning in Q2, we'll start to see some nice price realization come through the P&L.
Thomas Palmer - Analyst
Thanks, guys.
Operator
Andrew Lazar, Barclays.
Andrew Lazar - Analyst
Great. Thanks so much. Good morning, everybody. I was hoping you could dive into the planned $500 million in cost savings with a bit more detail on sort of what was already in play and where specifically the incremental actions are coming from and some of the timing around it.
Todd Cunfer - Chief Financial Officer, Executive Vice President
So $500 million program over the next four years, beginning this year, so fiscal year '27 to fiscal year '30. If you remember, we had a peak program of $375 million. We were able to -- that was going through actually fiscal year '28. So through this fiscal year that we just ended, we got $225 million of that $375 million. So $150 million of that peak savings that those plans are already in place, that will roll over into the new $500 million program. So $350 million of incremental savings that we have identified through fiscal year '30.
Some of it is the headcount reductions that we just announced this last quarter. That's a piece of it. The big new item that we're really excited about is, we have a major procurement savings initiative for both direct and indirect spending, literally every line on the P&L will have a large action around to try to reduce costs.
And then there will be some additional supply chain network optimization that quite frankly will take a little bit longer for it to come to fruition. But we will get between the headcount reductions and the procurement savings, we think in the next this year and the next year, we'll get significant savings.
Andrew Lazar - Analyst
And then you mentioned a bit of some pricing actions, both incremental pricing and some price investments. Can you talk a little bit about just where some of the targeted pricing actions are and where some of the price investments are likely to come through?
Todd Cunfer - Chief Financial Officer, Executive Vice President
So the pricing investments in Q1 are largely in the meals business. Again, we have some really exciting new innovation. On the soup and sauces side that is just hitting the market right now. So there's unfortunately the typical slot and fees that we have to pay to get that innovation in plus just the program and off-shelf programming that we're getting in Q1.
The second piece that's hitting the pricing -- negative pricing piece in Q1 is some holiday programming. again, for the Meals business. We're going to get some terrific off-shelf display. We think it's going to really drive a lot of consumption and volume. So that is the consumption. That's the Q1 price investment that we're making.
And then from our pricing for the rest of the year, it's fairly broad-based both around Snacks and meals. Again, 60% of the portfolio we are touching. We're trying we did a lot of great RGM work around where we thought we had the ability to take pricing with as little elasticity impact and profit impact as we possibly could make. So we feel good about where we are, but again, it's around 60% of the portfolio on both pieces.
Mick Beekhuizen - President, Chief Executive Officer, Director
And then maybe to add a little bit to that back, Todd, to your point around RGM and also trade. With the build-up of the RGM capability, we have, on the one hand here I was talking, Andrew, about the list pricing component, but on the other hand also as Todd also highlighted the trade component.
And within that, we have been very diligent about like what are the dollars that we're spending and are these dollars working hard for the consumer. So it's really coming back to making sure that we have the right price points at the right point in time.
And particularly on the Snack side, we've done a lot of work over the past six months going through that. And although from a net perspective, it doesn't have per se, it doesn't lead to a reduction in trade, but it's more about a reallocation of trade, which I personally think is doing exactly the right thing in order to make sure that we provide appropriate value in the marketplace.
Operator
Peter Galbo, Bank of America.
Peter Galbo - Analyst
Hey, guys. Good morning. Thanks for taking the question. Mick, maybe just to switch gears a little bit back to the quarter itself. Pretty strong performance in cooking soups. I think you added new metric to one of the slides, something like up 6% or 7% in terms of consumption and obviously, that's being driven by broth. But maybe you can talk a little bit just more about the initiatives for fiscal '27 as you think about the focus on cooking soups versus RTS and how we all might think about that over the next 12 months?
Mick Beekhuizen - President, Chief Executive Officer, Director
So you're absolutely right. If you look at our overall soup portfolio, you're seeing that the cooking side of the portfolio is working really well. And we've still got some work to do on the eating side, although we're all over that. And you'll see already some of the actions coming to fruition.
And maybe to shortly touch on that within eating -- within the eating soups, it is some of the innovation. We've recently launched with Campbell's Nourish or the protein soups that are out there, I believe they are exactly connecting with what a lot of consumers are looking for at a great value. And that's a good example of the great work that our teams are doing to really get closer to the consumer and translating that into relevant innovation and doing that fast.
That being said, we got more work to do. On the eating soups, premium is working. You saw that probably in my prepared remarks. It is a rail specific, continuing to grow double-digits. We're going to obviously continue to lean into that, but I'll call it the mainstream RTS portfolio in addition to the innovation that I just described, we've got more work to do and particularly in around a brand like Chunky and the team is working through that, so more to come in and around that part of the portfolio.
Now back to the piece that is working really well, and it's been working well for a while, which is really cooking. And that's about half of our soup portfolio. It's on the one hand broth, as you're describing, but on the other hand, it's also condensed cooking, and condensed cooking has worked really well for a while.
Now, we are going to continue to lean into that, not only within the soup side, and you saw one of the slides that we included within there. If you really look at the Meals and Beverage portfolio and you look at the retail piece of that portfolio, a little over 50% of our Meals and Beverages retail sales is exposed to cooking, and that has grown pretty consistently over the past four years, call it at a CAGR of about 5%.
When we are talking about that, we're really focused on semi-scratch, which represents about 50% of all at-home cooking occasions.
That's where that consistent growth is coming from, it's a behavior that the consumer is focused on, the consumer is seeking convenience and affordability by cooking smarter and this is an area where we have a right to win and something that we're leaning into with our portfolio. That is on the one end soup as you just highlighted with broth condensed cooking, but then also brands like Rao's, which is obviously a shining star of the Meals and Beverage portfolio and of the broader Campbell's portfolio.
So what are we doing about it in order to make sure that we continue to expand the opportunity here? It is making sure that our marketing efforts are not only focused on the holiday period, but really starting to dabble more into everyday cooking. And that's back to that semi-scratch piece that I just described.
And by the way, semi-scratch means shorter prep less than 30 minutes and less than five ingredients. Think about it, five ingredients or less. Think about it that way.
Innovation is obviously the other space. So brand support, innovation. With the innovation, a good example is condensed sauces. And then, of course, we're going to continue to focus on supporting Rao's and continuing to grow the brand. So that gives you hopefully a little bit of additional context around our focus on empowering everyday cooking.
Peter Galbo - Analyst
Great. Thanks for that, Mick. Very helpful. And Todd, maybe if I could switch to your commentary just around refinancing and capital allocation. Obviously, the dividend reset today. Last quarter, we had spoken about potential hybrid issuance that make some potentially at some point here. Again, today, you're talking about refinancing. So I just want to understand in the context of the interest expense guidance being higher, your commentary today, how we might think about kind of the capital structure going forward. Thanks very much.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Yeah, sure. Interest expense we're projecting will be approximately $25 million higher year-over-year, it's really two components to that, part of it is the La Regina acquisition, they have their own debt, their own interest expense, which now we are starting to pick it up plus when we made the first cash payment of $140 million or so obviously, we finance that with debt and so there's an interest expense that will wrap around for a full year of FY27.
The other piece is the anticipation we have a $500 million bond maturing in March. We are looking at options for refinancing that. As I talked about on the last call, we are strongly considering a hybrid, there's potential we would do that. That would come along with a higher coupon, obviously, but we would get 50% equity credit. So more to come on that, but a hybrid is one of the considerations we have for our refinancing.
Peter Galbo - Analyst
Thank you very much.
Operator
Peter Grom, UBS.
Peter Grom - Analyst
Great. Thank you. Good morning, guys. So I wanted to start -- So I just wanted to start on Snacks. First, just as we think about the organic sales outlook, what's kind of embedded from a Snack standpoint? You mentioned in response to Tom's question that 1Q is the low point. So just any guardrails to think about in terms of where we start versus where you would expect to exit, what assumptions underpin the outlook and I guess just bigger picture, you talked about taking the right steps to turn around performance. So if we were to fast forward 12 months from now, what does that look like?
Mick Beekhuizen - President, Chief Executive Officer, Director
Yeah, okay, let me give first big picture around the Snacks turnaround. And then Todd, I'll hand it over to you to give a little bit more context around some of the numbers underlying the guidance. '
So with regard to the Snacks turnaround, first of all, I'd say it all starts with the team. And I'm very excited about the leadership team that we have in place within Snacks. We've made various changes and put that team together over the past six to nine months. The team is focused and they are great operators and have a lot of confidence in what they are focused on in order to make sure that we can deliver.
Now the question, what are they focused on? It's really back to three priorities. First of all, focusing on return to the core fundamentals, what does that mean? That is a good example of that is focus on the core consumer. And you've seen that work within Goldfish. Within Goldfish, we're focused on households with kids. And as you've seen in our Q4 results, we're seeing some encouraging trends within Goldfish. That's a good example of that focus on the core fundamentals.
The other piece that within that I'd add is brand support, making sure that we support our brands in the marketplace, back to the campaign -- the National Campaign for Goldfish, The Snack That Smiles Back, as well as a National Campaign for Pepperidge Farm that we are rolling out this year.
And then on top of it, focused innovation. And just like what I talked about when I talked about noodles and beverages, it is making sure that we are focused on bigger, better innovation. And a good example of that, staying with Goldfish, is Goldfish better for you?
And that's one of the innovations that's coming out. We've obviously announced it with Goldfish Gluten Free, and we are very excited about that innovation coming in later this quarter, early Q2. So that's one, return to the core fundamentals.
And second priority is really creating fuel to support our brands, which is coming back to two pieces. First of all, the costs talked about that earlier, as well as making sure that we really utilize the RGM or revenue growth management capabilities that we're building out throughout the organization. And we gave some examples of that earlier.
And then third of all, it's coming to everyday great execution. What I mean by that, it is critical to make sure that the product is available on the shelf and the consumer wants to buy it. And there is a lot of focus on that throughout the organization. It obviously comes back to making sure that we produce the right product, so there is a very clear alignment between demand manufacturing, but then obviously also making sure that we have appropriate DSD execution in order to get the product in the store and on the shelf.
And that is obviously on our everyday products, but it's also with regards to, for instance, promotional activity. And a good example of the progress that we're making there is Fresh Bakery, if you look at the sequential improvement that we've had in Q4 versus Q3. Now still more work to do on it. And as a result, we're highlighting that as a third focus area.
So overall, I feel very good about the team. I feel very good about the actions that we're taking, and we are making progress. Goldfish is a good example, but there's obviously much more work to do, and that's what we're working through this fiscal year. So with that, Todd.
Todd Cunfer - Chief Financial Officer, Executive Vice President
I'll give you a little more color. So look, to be very direct, Q1 is going to be a very challenging quarter for Snacks. You're seeing the consumption trends, they're not where they need to be right now, and then we have a couple -- we have two points of headwind.
From a shipment perspective, one point is we shipped ahead of consumption last quarter for some holiday programming that we have to lap, and then we have some trade investment that we have this year that we didn't have last year, so it's high single-digit down for Snacks in the first quarter.
Obviously, that ends up being a not very pretty P&L. So the sales decline, you have a pretty large, fixed cost deleverage, we have a lot of inflation and logistics costs in the first quarter. So again, just be very direct Q1 for Snacks is going to be very challenging. It will start to build back as we get in the back quarters. The top-line will start to strengthen. It will still be down, but the volume declines will soften. The pricing will start to take hold in Q2 and for the remaining part of the year. And then there's a lot of cost savings that will start to kick in primarily in the second-half of the year.
The keys is kind of make us point out, look, innovation is going to be very key to recovery for the year. We have some terrific innovation on Goldfish and later in the year on Snyder's, which we're really excited about. And then from a brand activation standpoint, we'll have some significant media campaigns on both Goldfish and Pepperidge, which we think are terrific.
So look, we have to get the margin structure back. Mick mentioned RGM and the pricing. That's a huge part of it. Look, the two most profitable brands that we have in the portfolio, the Snacks portfolio are Goldfish and Snyder's. If we get those two starting to stabilize and eventually grow, there's a massive impact on the profitability of this business.
I talked about the procurement savings, which will have a positive impact. Starting the second half on both the Snacks and the meals portfolios. And then, look, we have to get the plants. We're putting some capital in there. We've got to get the plants working more efficiently, and we feel good that that will take place over time. Quite frankly, the network optimization is going to take a little bit longer. Yes, we closed two chip plants here recently, so that's a positive impact on fixed cost absorption, but there's a lot more work to do there, and it's going to take time.
Peter Grom - Analyst
That's really helpful. And then, Todd, just maybe a follow-up on zooming out, right? It's a pretty dynamic external environment. You're implementing a lot of change across the organization. So how would you characterize the level of flexibility or cushion you've embedded in the guidance?
Todd Cunfer - Chief Financial Officer, Executive Vice President
So I would say, look, between the high end and the low end of the guide, the $1.65 to $1.80 and also quite frankly on the topline, there's really two big variables: what is inflation in the second half? We give context, we're about 80% covered in the first half of our fiscal year. We're about 50% covered in the second-half.
So again, we've assumed the inflation is fairly consistent in that plus 5% to 6% range across the quarters. But if it gets better or worse, that obviously is going to have an impact on where we kind of fall within that EPS range.
And the other one is the timing and the speed of the Snack recovery. If that volume starts to come back a little bit better, obviously that's going to have a very positive impact on our top and bottom line. If it takes a little bit longer for it to recover, obviously that gets you to the lower end. But those are the two big variables.
Peter Grom - Analyst
Great. Thank you so much. I'll pass it on.
Operator
David Palmer, Evercore ISI.
David Palmer - Equity Analyst
Thanks. Just a quick follow-up and thanks for that commentary on Snacks. After the first quarter, you talked about improvement partially based on pricing. Do you see consumption possibly getting to flat or better or maybe some growth by the end of the year in the Snack segment?
Mick Beekhuizen - President, Chief Executive Officer, Director
We are not anticipating data. We will get to positive around consumption. That being said, we are expecting that we're going to make continued modest progress throughout the year.
David Palmer - Equity Analyst
And one of the things you talked about in the prepared remarks is talking about sort of getting closer to the consumer and it looks like you're doing some things that are particularly with goldfish that make a lot of sense, the playing into your core, making sure the pricing is right, protein, whole grain, gluten-free offerings.
I'm wondering, and it seems like that part of Snacks is more of a near-in than maybe a more of a confident area that you feel like this is going to turn. Could you maybe share what some of the other insights are and other areas that you also see some improvement coming within Snacks beyond Goldfish, and I'll pass it on.
Mick Beekhuizen - President, Chief Executive Officer, Director
Yeah. So you're right. And you see it in the numbers with regard to Goldfish. I mentioned earlier the Q4 numbers are very encouraging and I believe the team is doing the right thing. Obviously, as you're pointing out, still work to do, but we're on the right path and the right actions in place.
We are replicating that across the broader Snacks portfolio, and that's a little bit back to where I mentioned earlier, focus on those core fundamentals is really critical across the portfolio.
A good example, for instance, on pretzels is where you have seen the focus on the unflavored part of the portfolio has actually been bearing fruit. And you saw in this past quarter, that was partially driven by the America 250 implementation or activation in the marketplace that we actually saw encouraging trends within the unflavored pretzels.
Now, we still have work to do around the flavored part of that portfolio, but really focusing on what is the consumer looking for, what does the consumer want, and making sure that we're very clear about where do we have a right to win.
Another good example of that is, for instance, within Snack. In Snack Factory, we were operating both in the deli aisle as well as in the salty aisle of the grocery store. And we are very focused on where is our core right to win, it's the deli aisle, so really bringing it back to that.
Another good example of that is cookies. Cookies has been a little bit more volatile throughout the different quarters, but if you step back and you look at the full year, you are actually seeing that overall cookies for the year were flat and that's really driven by an innovation playbook that the team has focused on and is executing on.
And as a result, we've had great innovation with Milano White Chocolate. We've had some great innovation with Chessman and we're going to continue to work through that. Also, because if you think about it, cookie portfolio is still a relatively small business. So again, it's a good example of how we are going to be able to continue to win in each of these different areas.
The one area that I'd say is probably going to take us a little bit more time, back to your point around kind of the buy when what, is with regard to chips. I think chips, the team is doing some really good work in order to make sure that we're improving our competitive positions. They're taking proactive actions. However, these actions are going to take a little bit of time to implement them in the marketplace.
So when I step back, we are making great progress on Goldfish. We're all over Pepperidge Farm and turning that around, whether it's on the execution side on bakery or whether it's some of the exciting innovation in bakery as well as in cookies. And then on the salty side, it's going to take a little bit longer, particularly with regard to the chips trajectory that I just described. Hopefully, that gives you some additional context.
Operator
(Operator Instructions)
Steve Powers, Deutsche Bank.
Steve Powers - Analyst
Great. Thanks. Can you hear me okay?
Mick Beekhuizen - President, Chief Executive Officer, Director
Yeah. Hey, Steve.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Hey, Steve.
Steve Powers - Analyst
Okay, perfect. Perfect. Sorry. Some of the static on my line. I guess -- I only have one question. Let me think about it this way. You talked about a lot of investments in consumer capabilities, revenue growth management, better forecasting, kind of stepping away from the immediate '27 needs. There's a lot of investments in forward-looking capabilities that you're trying to build.
And I guess if you had those three years ago, what decisions do you think you might have made differently or what might -- how might the outcomes that we're looking at today be different if you had the capabilities you're now trying to build looking backwards? Thanks.
Mick Beekhuizen - President, Chief Executive Officer, Director
Yeah. One, I think we would have been in a better place. And I personally believe we would have also been faster. So for me, the overall environment and the consumer has been evolving pretty quickly. And it is important for us as an organization that we quickly adjust accordingly. It's really one of the pieces we talk a lot about internally is rapidly turning these consumer insights into relevant food and brands.
The better we are at that individual brand level, the more relevant we are going to be in the marketplace and the better we are going to be to perform because we're going to make sure that we fulfill those consumer needs.
And I think the team is doing a fantastic job at leaning into it and as you see with some of the examples, whether it was the RTS example in Campbell's that I talked about earlier, the team very quickly developed or whether it's condensed sauces within Campbell's that some other great highly relevant innovation or whether it is Goldfish better for you with the gluten-free launch.
So I feel those are great examples of already -- us already being able to deliver based on the capabilities that we're building because I also don't want to give you the sense that all of this is on the con, right?
If you look at the growth office, we started the growth office a year ago. We implemented that in order to make sure that we step up commercial capabilities at scale across the organization. We implemented that and we are starting to see the fruit of that labor coming through.
RGM is a capability within the growth office that we've been investing in now for the past six to nine months, and we are already utilizing those capabilities in some of the things that we talked about earlier in the call. So long story short, I think we're on the right path. I think we are increasing the focus on the consumer throughout the organization, which I think is really important as the consumer is evolving. But at the same time, we are also becoming better and better operators across the company.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Yeah, I would just get just a little bit more on RGM and trade. Look, I think the bad news is we have been behind the curve in both our capabilities, our tools. The good news is there's a lot of low-hanging fruit that we can extract over the next couple of years. So as we've mentioned before, we've just put a brand new team in.
They are going to be terrific. They've already done some great work on not only list price increases but starting to rework the trade budgets and spend them in a much more efficient way. So I am really excited and confident over the next couple of years, we're going to see some great returns from there.
And Mick mentioned speed. Look, we got this team together. And when we said we got to do some pricing actions, within six weeks, we did the analysis and communicated to retailers, historically, we could have never done that within that short of a period of time. And so again, we're still in early innings on this, but I'm super excited about the capabilities that we are building and it's going to create a lot of value for us.
Operator
Chris Carey, Wells Fargo Securities.
Chris Carey - Analyst
Hi, good morning, everyone.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Hi, Chris.
Chris Carey - Analyst
One clarification and then I want to jump into a bigger question, but just the improvement in the margin rate relative to fiscal Q1 as you get into the fiscal Q2 and the rest of the year, will that be driven primarily by Snacks given the low starting point for Q1 and then margins get better from the Q1 starting point or will that happen in both divisions? So that's kind of a clarification of the phasing question, I suppose, at the beginning of the call. The broader -- yes, sorry, go ahead with that and then?
Todd Cunfer - Chief Financial Officer, Executive Vice President
I'll let me tackle that first. The Snacks margin recovery really won't happen until the second half. As it starts to improve in Q2, it will be mostly on the meal side, but then both will kick in and benefit in the second half of the year.
Chris Carey - Analyst
The broader question may lack a bit of extinctness, if that's a word. But I'm struck by there's this dynamic and some of your peers are doing the same thing that there's been so much focus on improving volumes and improving competitiveness.
And now in your outlook, perhaps reasonably so, you've acknowledged that you just can't do it anymore and that you're going to turn to positive pricing now, and it's actually going to drive even worsening volumes. And obviously, the macro backdrop has shifted a lot. So don't begrudge that decision.
But in a way, what are you trying to accomplish now in the medium term? If I look at the commentary, it's maybe you're planning a smaller Snacking portfolio focused more on dollars and perhaps acknowledging that being overly focused on volume was perhaps not the right strategy given the margin degradation of the business. Just can you give us a sense of what the strategic shift now is that you're acknowledging that you have to start protecting the bottom line and you're going to be accepting that volumes will be yet worse again going into this year and the implications for what you're trying to accomplish over the next several years.
Sorry, it's a big question, but I'm just struck by the strategy shift that you and your peers are underway, and I'd be curious your thoughts.
Mick Beekhuizen - President, Chief Executive Officer, Director
And maybe I'll kick it off with the bigger picture, and then I'll hand it over to you around kind of the pricing and around kind of the dynamics within the P&L. I would say the key thing that, as I mentioned earlier, we were really focused on is making sure that we set ourselves as an organization up for success in the medium term because where we've been, those numbers are obviously not where we should be and that's unacceptable.
So for us, we believe that getting back to growth, it's actually really important to focus, as I mentioned earlier, on the consumer act with speed and also execute really well. So those are the three things that we are focused on across the organization.
That being said, with our brands, we need to make sure that our brands are relevant. How do we do that? It is back to making sure that we support them in the marketplace and every brand plays a role, right, within our broader portfolio. With our big brands, we need to make sure that we support them and we grow them with rather campaigns like for instance Goldfish, where we are supporting Goldfish with a national campaign.
But also brands like Rao's, where we still from an overall, call it like awareness perspective, the awareness is still relatively low compared to take another brands in our portfolio, Prego.
And we have a big opportunity there to continue to grow Rao's, whether it's within the Swanson or outside of the Swanson and you see the brand and the products that we have resonate with the consumer. We just need to continue to make sure that we support the brand, so hence you'll see that national campaign come through this coming year.
Combined with a continued focus on innovation, and I talked already about that before, but you see us really picking our spots throughout our portfolio on how are we going to continue to make sure that we deliver what the consumer is looking for or what we believe is the consumer need. So that's really the dialogue in the organization, that's what we're focused on and we believe that that overtime will support growth for the broader organization.
And you'll see me highlight whether it's on the Meals and Beverage side, certain areas or certain other areas within Snacks that we obviously believe we're going to have a little bit disproportionate growth. So anyway, that's really kind of the approach that we're taking.
Pricing, I see much more as like short-term action with regards to the broader P&L. Also, in service to what I just described, in order to be able to make sure that we continue to have healthy margins and that we can support our brands, that we can continue to invest in our brands, whether it's through marketing or continued innovation launches.
So that's a little bit kind of how I describe the medium-term versus, call it, like some of the short-term actions that we're taking in fiscal '27. I don't know, Todd, whether you have any other thoughts?
Todd Cunfer - Chief Financial Officer, Executive Vice President
A couple more thoughts. And obviously, it's a really important question you asked. Look, pricing is not black and white. Pricing, there's no strategy where there's one-size-fits-all. So we talked about what we're doing in the first quarter, specifically on the meals part of the business where we are actually investing in price, i.e. promotional activity.
And the result is we're getting great off-shelf display during a really important holiday period. And again, using the RGM framework, that map, that activity says you're going to get terrific returns by actually lowering the price for an important period of time.
But that doesn't work all that that doesn't work in every aspect on every time and every brand and lowering TPRs and price on the shelf is often not effective and we've seen look look we've seen from ourselves and our peers who have lowered price over the last year or two that the results have been kind of underwhelming.
And so there are periods of time where if the math works, we will invest in price because we get terrific volume and activity around it, but given the inflationary environment that we're seeing right now, we need to protect those margins, we need to take some unfortunate some pricing activities to make the math work on our P&L. So again, it's not one-size-fits-all, and we're going to look at it from case to case.
Mick Beekhuizen - President, Chief Executive Officer, Director
And I think, Todd, maybe the final point, as we've talked about, is offsetting that inflationary pressure, price is only one of the measures that we're taking. I mean, Todd talked a lot about the cost savings and the productivity initiatives. I think across the organization, the team is doing a phenomenal job. In order to make sure that we turn over every dollar that we spent in order to help offset some of those raw material price increases.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Absolutely.
Chris Carey - Analyst
Thanks, guys. It's a big question. I appreciate you taking the time. Thanks so much.
Operator
Robert Moskow, TD Cowen.
Robert Moskow - Analyst
Thanks for the last question. I wanted to know, Todd and Mick, can you talk a little bit about how the board's view on the dividend has evolved over the last three months? I mean -- I think at that time, three months ago, it sounded like there was a commitment to it, but did something change in the last three months to make them reevaluate?
And then lastly, I wanted to dig in a little bit on the elasticity assumption, more as to what Chris was asking. It's like the new normal now in food is to have elasticity that goes beyond negative 1.0. Your volume is going to be down mid-single-digit. And I want to know, big picture, is that a function of how you think consumers are going to react to the pricing? Or are you also acknowledging that maybe Snacks in particular, you're going to have some less shelf space a narrower product line, some conscious volume contraction before you can grow.
Mick Beekhuizen - President, Chief Executive Officer, Director
Let me first start off with the dividend and then you can talk about the pressure. But the -- so as I mentioned also in my prepared remarks, I mean reducing dividend is obviously a difficult decision, but it's unfortunately a necessary decision that we needed to take.
And I'd say from my vantage point, very constructive dialogue with the board and the dialogue obviously is continuing to center around, hey, we need to make sure that we do the right thing in order to create long-term value for the shareholders.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Let's talk about the price elasticity for a second here. Look, I agree with you. Typically, in my former life, I've seen more kind of one-to-one elasticity. You're starting to see higher elasticities. Could it be some of the pressure on the consumer, I'm sure.
Look, we've tried to be prudent in how we've built the elasticity assumptions. We've largely assumed that there's no -- that we're -- other competitors don't follow us. In a lot of our categories, there's not necessarily a direct comparison. So it's a little bit tricky in some of our brands and categories. But we've largely assumed that not everybody across that category follows.
So look, if other people eventually take some price, our elasticities could be a little bit better than we modeled, but we want to make sure that the pricing actions that we took and the assumptions that we built in the P&L give us a little bit of flex, and we feel good about that assumption.
Mick Beekhuizen - President, Chief Executive Officer, Director
Thank you.
Todd Cunfer - Chief Financial Officer, Executive Vice President
Thanks, Rob. Thank you.
Operator
Thank you. This concludes today's conference call. Thank you for joining. You may now disconnect.