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Operator
Good morning, ladies and gentlemen, and welcome to Comcast's second-quarter 2010 earnings conference call. At this time all participants are in a listen-only mode. Please note that this conference call is being recorded.
I will now turn the call over to Senior Vice President, Investor Relations, Ms. Marlene Dooner. Please go ahead, Ms. Dooner.
Marlene Dooner - IR
Thank you, operator. Welcome, everyone, to our second-quarter 2010 earnings call. Joining me on the call are Brian Roberts, Steve Burke, Michael Angelakis, and Neil Smit.
As always, let me first refer you to slide number two which contains our Safe Harbor disclaimer and remind you that this conference call may include forward-looking statements subject to certain risks and uncertainties. In addition, in this call we will refer to certain non-GAAP financial measures. Please refer to our 8-K for the reconciliation of non-GAAP financial measures to GAAP.
With that let me now turn the call to Brian Roberts for his comments. Brian?
Brian Roberts - Chairman & CEO
Thanks, Marlene, and good morning, everyone. Today we are pleased to report strong financial results for the second quarter and the first half as we continue to focus on profitable growth.
In the second quarter revenue and operating cash flow growth accelerated to 6% and we generated $1.4 billion of free cash flow, an increase of 16%. These results reflect improved video revenue, double-digit growth in high speed Internet and voice revenues, and strong momentum in our Business Services group. In addition, a stronger advertising market helped us achieve advertising revenue growth of 20% or more in both our cable and programming businesses.
These healthy financial results also take into account the typical seasonality in our cable markets in the second quarter and other promotional activities last year including the country's digital transition. I believe our strong results demonstrate that we are striking a good balance between revenue, cash flow, and customer growth, and that we remain disciplined in managing operating expenses and capital.
It's still difficult to see perfectly the direction and strength of the economy, so we remain cautious but optimistic about our ability to continue to execute in this environment.
Under the new leadership of Neil Smit, who is off to a fantastic start internally, we are continuing to make steady progress with deploying all digital and DOCSIS 3.0 strategic initiatives that dramatically improve our product offerings to consumers and strengthen our competitive position now and in the future. We have now deployed all digital in about 60% of our markets and we are currently active in 80% of our footprint, allowing us to significantly increase our product offering in HD television, foreign language programming, and on demand. We are also building a leadership position in 3-D with movies, events, and sports.
We now reach more than 80% of our footprint with DOCSIS 3.0 which reinforces our product superiority as we double the speeds to our existing customers and introduce new higher-speed services, like 50 Mb, to more than 40 million homes available. We are also delivering accelerating growth in revenues and operating cash flow and strong growth in free cash flow while we invest to improve the customer experience and to support new growth opportunities that position the Company for future success.
Another opportunity for Comcast is NBC Universal where Steve Burke has turned much of his focus to planning on a successful integration. We are eight months into the regulatory approval process and we are on track to close this transaction, we hope, by year end. As Steve will discuss, we are well underway in our planning and we are more excited about the prospects of this combination now than when we first announced the transaction last December. It provides a real opportunity to deliver the best opportunity entertainment experience to consumers and to drive value creation for our shareholders.
So let me now pass to Mike Angelakis to cover the second-quarter results in more detail. Mike?
Mike Angelakis - CFO
Thank you, Brian. Then let me begin by briefly reviewing our consolidated results starting on slide four. Overall, we are pleased with our second-quarter results reflecting our continued focus on profitable growth as we continue to balance revenue, operating cash flow, and customer growth, and remain very focused on expense and capital management.
Second-quarter consolidated revenue increased 6.1% to $9.5 billion and operating cash flow grew 5.7% to $3.7 billion resulting in a consolidated operating cash flow margin of 39.2%. This quarter's operating cash flow results include approximately $22 million of operating expense related to the NBC Universal transaction which is included in our corporate and other segment. Excluding these costs, consolidated operating cash flow grew 6.3% and our operating cash flow margin increased to 39.5% from 39.4% in 2009.
We are also very focused on free cash flow, free cash flow per share, and earnings per share as important metrics in evaluating the strength of the enterprise. In each of these key metrics our performance during the second quarter and on a year-to-date basis were strong and reflected continued progress and growth.
During the second quarter we generated consolidated free cash flow of $1.4 billion, an increase of 15.8% versus the second quarter of last year. On a year-to-date basis free cash flow is increased 27.8% to $3.2 billion from $2.5 billion in 2009. In addition, free cash flow per share increased 20% in the quarter to $0.48 per share and year-to-date free cash flow per share has increased 31% to $1.15 per share compared to the same period in 2009.
In the second quarter, excluding total [NBCU related] costs of $59 million and tax benefits in last year's second quarter, earnings per share grew 13.8% to $0.33 per share from $0.29 per share last year. On a year-to-date basis, again excluding NBCU-related costs of $88 million in the first half of this year and tax benefits during the first half of 2009, EPS grew 18.5% over the comparable period in 2009.
Please refer to the slide five to review the cable division's second-quarter results. Second-quarter cable revenue increased 5.1% to $8.9 billion reflecting accelerating organic growth in each of our businesses including video, high-speed Internet, voice, and business services as well as a continued improvement in cable advertising.
Customer growth was relatively strong in the first five months of the year but in June customer additions were softer than expected and this has continued into July. We believe this reflects a continuing soft economy in competition as well as a natural roll-off of single-product video customers we had gained from the 12-month promotions related to the broadcast digital transition.
For the second quarter total video, high-speed Internet, and voice customers grew to 47.8 million, an increase of 3.4% or 1.6 million new customer additions over the last 12 months. Despite the seasonally affected customer growth, total revenue per video customer increased 8% to $128 per month in the second quarter and reflects rate increases in video and high-speed data, a higher contribution from Comcast business services, and the increasing number of customers taking multiple products.
At the end of the second quarter 31% of our video customers took all three services compared to 26% at the end of last year's second quarter.
For the second quarter of 2010 total video revenue has started to accelerate an increased 0.7%, reflecting rate adjustments, an increasing number of our customers taking higher level of our digital services, and improved pay-per-view performance driven by day-and-date movies and events. We now have 23.2 million video customers.
High-speed Internet revenue increased a healthy 10.3% during the quarter reflecting rate adjustments and more customers taking higher speed services. We now have 16.4 million high-speed Internet customers with penetration of 32.2%. Voice revenue also posted a strong growth by increasing 14.3% for the quarter as we continued to grow our customer base. We now have over 8 million voice customers with penetration of 16.5%.
We continue to have real success in the small end of the business market with Business Services revenue increasing 54.4% to $306 million for the second quarter. Excluding the contribution from our Cimco and NTT acquisitions completed in the first quarter, revenue increased 45%. We expect the momentum in the small end of the business market to continue and we are enthusiastic about the opportunity to expand our cell backhaul business and our capabilities to serve midsize businesses.
As I mentioned, cable advertising continued to rebound as revenue in the second quarter increased 22.6%. This improvement was led by a continued strength in automotive as well as a solid recovery in almost every category.
Please refer to slide six to review our cable divisions operating cash flow results. Second-quarter operating cash flow increased 5.7% to $3.7 billion. Our cable operating cash flow margin remained relatively stable at 41.3%, a 20 basis point improvement compared to last year's second quarter.
Total expenses in our cable segment increased 4.6% reflecting higher programming and marketing expenses. Programming expenses increased 6.4% this quarter reflecting the addition of new programming, contract resets, and higher pay-per-view expenses. As I mentioned last quarter, we do expect programming expenses to increase at a higher rate in the subsequent quarters.
Marketing expenses increased 12.3% this quarter reflecting a continued investment in direct sales, our retail channel, as well as costs associated with the ongoing rollout of our new Xfinity branding campaign which will be in 80% of our markets by year end.
We are constantly evaluating our cost structure to gain more efficiencies. In the second quarter customer service expense declined 2.4% and technical labor expense declined 7.6% as we benefited from a number of efficiency initiatives which resulted in lower activity levels, higher call automation, and customer self-service. Given the economic backdrop, we have also been very focused on delinquencies and our bad debt expense and have now seen bad debt expense decline for four consecutive quarters.
Please refer to the slide seven to review our capital expenditures for this quarter.
In the second quarter of 2010 capital expenditures increased 1.5% to $1.1 billion, representing 11.9% of total revenue. The modest uptick in the level of CapEx spend this quarter reflects an increased investment to support the growth and expansion in business services and product enhancement initiatives in the areas of converged products, IP technology, and switch digital video. These items, together with the timing of CPE purchases, contributed to the sequential increase in CapEx from the first to the second quarter.
During the second quarter we deployed 4.6 million digital set-tops and [adapters], including 4 million digital adaptors in support of the all-digital rollout. We have now deployed almost 13 million digital adaptors since the exception of the all-digital project. This quarter we also deployed almost 500,000 advanced HD and/or DVR set-tops as we added 154,000 advanced service customers in the second quarter. We now have 9.7 million high-def and/or DVR customers, equal to 50% of our digital customer base and 42% of all video customers.
Year-to-date capital expenditures [increased] 9.6% to $2.1 billion or 11% of revenue. However, looking ahead we do expect CapEx will modestly increase in the second half of 2010 as we continue to invest to sustain momentum in business services and expand our efforts for the mid-sized businesses and cell backhaul. With over 80% of our footprint now wideband-enabled we have substantially completed our wideband project, but we will continue our rollout of all digital and expect to be substantially complete with this project by year end.
Even with all the product- and business-oriented growth investments, we expect our 2010 capital expenditures will be lower in both absolute dollars and as a percentage of revenue when compared with last year.
Please refer to slide eight.
Our priority for allocating capital has been consistent, to be returns oriented and to profitably invest in the operating and strategic needs of our business. We will continue to deploy capital to our businesses that provide attractive, incremental returns, enhance our competitive position, and deliver sustainable organic growth. Our disciplined and returns-focused approach to CapEx has helped drive significant growth in free cash flow generation.
And as I mentioned previously, this quarter's free cash flow increased to 15.8% to $1.4 billion and free cash flow per share increased 20% to $0.48 per share. Year-to-date free cash flow increased 27.8% to $3.2 billion and free cash flow per share increased to 30.7% to $1.15 per share.
Reflecting our strong commitment to return capital directly to shareholders, in the second quarter we repurchased 17.3 million of our common shares for $300 million and year-to-date we have repurchased 36.4 million shares for $600 million. As of June 30 we have approximately $2.7 billion of availability remaining under our share repurchase authorization and, as we have previously indicated, we intend to complete this repurchase subject to market conditions by the end of 2012.
Also during the quarter, we paid a cash dividend totaling $267 million. Today we paid our third quarterly dividend totaling $265 million for a total of $800 million year to date. The combination of dividends and stock buybacks results in a total payout ratio of approximately 44% of our last 12 months free cash flow. Based on our current stock price this combined return of capital now represents in excess of a 4% yield.
Now let me turn it over to Steve.
Steve Burke - COO
Thanks, Mike. As you just heard, we are pleased with our second-quarter results as we were effectively balancing financial and customer growth. Financially we saw good acceleration in both revenue and operating cash flow and believe our product and efficiency initiatives like All-Digital, DOCSIS 3.0, and Challenge 2010 are beginning to have a real positive impact on our results.
On the unit side the second quarter is seasonally slow for us in both video and high-speed data due to the number of customers in college and vacation towns. In fact for high-speed data the more successful we are at adding these customers in the third quarter, the more pronounced this second-quarter seasonality becomes the following year. However, I think it's important to note that in the first half of 2010 we have added 517,000 new high-speed data customers. That is an increase of 31% over the first half of 2009.
In addition to seasonality, last year's second quarter included a significant amount of promotional activity related to the national digital transition. As these deeply discounted promotions are rolling off we are being disciplined in the offers we are providing these customers. However, these are price-sensitive, high churn customers and we elected not to chase them.
When you look at the quarter overall, we effectively managed the business for profitable growth. In the second quarter we reported improved video revenue, double-digit growth in high-speed Internet and voice revenue. Also, the momentum in business service continues. We are firing on all cylinders in this business and, as Mike mentioned, we are maintaining our 40% to 50% growth rate even as our base gets bigger.
In addition, advertising continued to really turn around. Also our financials show that we have been very effective in driving average revenue per unit, or ARPU, growth. Over the last three quarters video ARPU has increased 5% and high-speed data ARPU has increased over 4%. As a result, both revenue and operating cash flow growth in the second quarter accelerated.
We expect the momentum to continue in the second half of this year as we continue to focus on targeted retention and acquisition offers in an effort to get the right balance and the right products to the right customer.
Moving on to advertising; in the first half of 2010 cable advertising increased 23%. The turnaround in the advertising business has been dramatic, particularly compared to the first half of 2009 when advertising declined 21%. As Mike mentioned earlier, this growth was led by the auto sector but we are seeing real improvements across many categories including retail, food and beverage, healthcare, and education, which all posted double-digit increases.
Importantly, political advertising is starting to ramp for November 2010. We should see this gain momentum in the second half the 2010 as political campaigns heat up around the country. This rebound in advertising is occurring across all areas including local, regional, and national.
We are also seeing advertising strength in our programming business. Ad revenue was up 21% in the second quarter for the programming group compared to a 7% decline in the second quarter of last year, driven by a strong advertising performance across all our networks and real ratings strength at E, VERSUS, and G4. Both E and G4 had their most-watched and highest-rated second quarters in their history and VERSUS had its most watched second prime driven by the NHL playoffs.
The scatter market continues to be very strong and we are optimistic about the momentum in advertising in our programming business. When you look at advertising for Comcast combining the programming business and cable, advertising is about $2.5 billion a year. A large number but not all that significant compared to $35 billion in total revenues. With a combined NBC Universal and Comcast, advertising revenue will approach a very meaningful $10 billion. Having the advertising market rebound is a very good thing for the combined company.
Moving on to NBC Universal; we, as all of you know, have done a number of successful acquisitions over the years but in every deal it seems like from the time you announce to the time you close a number of things inevitably go wrong. What has been really exciting about NBC Universal is that since we announced the deal in December there have been mainly positive turnarounds.
Most notably the advertising business, which is very important, but also our ability to put in place some financing, given market conditions, that is very attractive, and a number of creative improvements at NBC, at the strong cable channels, and also at Universal Studios with the recent hit at the box office of the new movie Despicable Me which could turn into a real successful franchise.
On our end currently we are highly focused on the planning as to how we will execute once we close this transition. We are careful about the rules and regulations regarding this but we are planning the administratively and strategically for the business post close. We are meeting weekly to identify growth opportunities in order to hit the ground running when the deal closes. At this point we remain even more excited than we were when we announced the transaction in December and look forward to close by the end of this year.
Now let me turn it back to Marlene for Q&A.
Marlene Dooner - IR
Thanks, Steve. Operator, let's open up the call for the Q&A, please.
Operator
(Operator Instructions) Jason Bazinet, Citi.
Jason Bazinet - Analyst
Thanks so much. I just have a question for Mr. Smit. I was wondering if you could give us sort of a compare and contrast between your experience at Charter and what you have experienced so far at Comcast and sort of weigh in on where you see the greatest opportunities, either on the cost side or on the revenue side, based on what you have learned so far. Thanks.
Neil Smit - President, Comcast Cable Communications
Hi, Jason. I think that the -- number one is I have been really impressed by the enthusiasm and the motivation of folks here. There is real pride in being part of Comcast.
I think the scale of the business is impressive in that, as we do things as one entity and we are well aligned, we can really move the needle. I think I am really focused on aligning the business around some big themes and getting focused, as well as customer service. I think we have made a lot of progress prior to my arrival here in customer service and we are now leveraging some of that.
We are sharing calls more between the various entities. We are doing more in self-service area. We are doing more intra-day monitoring of calls and really we are focusing on sharing the best practices between the regions. As I have been out to the regions and divisions, there is a lot of good things happening and we are trying to leverage that across the business.
So those are the areas we are really focused on here.
Jason Bazinet - Analyst
Okay, thank you very much.
Marlene Dooner - IR
Thanks, Jason. Operator, let's go to the next question please.
Operator
Jessica Reif Cohen, Bank of America Merrill Lynch.
Jessica Reif Cohen - Analyst
Thank you. Both Brian and Steve mentioned that you are more excited now than even before regarding NBC Universal, so I was just wondering what is different. Is it just the advertising turnaround or are there things that you think that you could do that you didn't think before?
And can you give us just an update on the regulatory side? Do you still expect a year-end close or is that too optimistic?
Steve Burke - COO
Well, Jessica, I think advertising has got to be the biggest headline. If you look, we signed the deal last December; most companies that were advertising based were going backwards. Today, eight months later, to be going up 15%, 20%, 25% is a big deal for a company that is going to have $10 billion worth of advertising.
Secondly, a lot of the financing that we are putting in place because the market is more favorable than we assumed it would be is coming in, has come in at very attractive rates.
Third, I think really in a number of the businesses they have had a number of wins and that stretches from NBC to the cable channels to Universal Studios. The entry into the animation business with the Despicable Me is a big deal, in our opinion.
And then, finally we have spent a lot of time doing post-merger planning and have been through a lot of the businesses. The NBC executives have looked at our cable businesses and we keep identifying more and more opportunities to do things together that can enhance value.
So if you look at some of our other deals, when we did the AT&T broadband deal it was right before Enron, right before the world fell apart, the stock market went down, interest-rates started to gyrate, so we have been there before when it feels like everything is going against you. And in this instance it certainly feels like everything that we can see that is major is going our way.
Brian Roberts - Chairman & CEO
I think on the regulatory front, Jessica, there is really no new news. The process is well under way and we are still hopeful for a year-end, before year-end close.
Marlene Dooner - IR
Thanks, Jessica. Operator, let's go to the next question please.
Operator
John Hodulik, UBS.
John Hodulik - Analyst
Thanks, good morning. Could you just comment on the level of competition you are seeing in the residential market? It looks like the broadband weakness that you guys saw was also prevalent throughout the industry. Maybe a sense for what is happening there; is it just sort of seasonal and maybe cyclical issues?
Then, following up on Jessica's question about the regulatory side, is it possible at this point to handicap the possibility of a negotiated settlement when it comes to Title II? Thanks.
Neil Smit - President, Comcast Cable Communications
Hi, John, it's Neil. I think clearly we saw a sequential slowdown [on] HSD but year-over-year in the quarter we were up 80% and year-to-date we have put on a 517,000 subs that are up above about 31%. Revenue this quarter was up 10%, and over the past four quarters we have put on more HSD subs than AT&T and Verizon combined.
So we are pleased with our financial performance. We are very pleased with the way our product is positioned and we see great opportunity going forward. I will pass it over to Brian.
Brian Roberts - Chairman & CEO
On Title II or reclassification of broadband or whatever you want to refer to it, we feel pretty pleased that there is a constructive dialogue around this area with the FCC and with a number of stakeholders.
On the one hand, a national broadband plan needs reasonable rules to allow them to implement a plan that we think -- many elements that we are very supportive of. And so as the chairman has talked about a third-wave proposal and that is one possibility.
It seems like the extreme scenarios are off the table from our perspective, but there is -- we are hopeful that there is a constructive process underway to try to find regulatory solutions that can allow the businesses to go forward with some certainty, to be pro-investment and pro-innovation, and at the same time establish some ground rules that everyone can find constructive. So we are working on that and when there is something definitive we will be able to report it, but I am still hopeful.
John Hodulik - Analyst
Okay, thanks.
Marlene Dooner - IR
Thanks, John. Operator, let's go to the next question please.
Operator
Jason Armstrong, Goldman Sachs.
Jason Armstrong - Analyst
Thanks, good morning. A couple of questions. Maybe first just on video competition, if you can talk about what you saw during the quarter in particular relative to some of the satellite promotions including free HD.
And then on the margin trajectory, surprising upside on a couple of the key ARPU metrics, video and HSI. Should we be thinking about this translating into further margin expansion over the balance of the year? Thanks.
Neil Smit - President, Comcast Cable Communications
Hi, Jason, it's Neil. On the video side I think there were a few factors that Steve referred to. The first was seasonality and I think the impact has been more pronounced as we have executed better on some of the back-to-school campaigns. The second was DTV and the promo roll-off. We estimate about 100,000 gain, or more than a 100,000 gain, for the DTV campaign last year and we had some promo roll-off that occurred within the quarter.
I think on the competitive side, I think it's no surprise that it's a more competitive environment. We have got three-plus competitors in most of our markets and I think with the economy you are going to see more promotional activity. I think as you go to the destination price that the customer ultimately pays at the end of all the promotional activities rolling off we feel very good about our products and our pricing.
I will turn it over to Michael on the margin side.
Mike Angelakis - CFO
Good morning, Jason. So on the margin side we have been very pleased with the stability of the margin. We have actually seen it grow a little bit, both on a cable side and on the consolidated side, and that includes absorbing a lot of initiatives that we have been pursuing as well as the NBCU costs.
So I think the team has done a terrific job of really managing a margin over several years. If you look at one of the slides that I had, you can see that the margins are remarkably stable over a long period of time. And that, again, involves absorbing meaningful costs.
With regards to ARPU, you are seeing a couple of things. One, we have done rate adjustments, which I mentioned, on both video and high speed and also we are selling more three-product and double-product bundles. We have -- really now about almost one out of three of our customers take three services, so that has helped a lot as well. And I think it's just a testament to the execution of the cable team.
Jason Armstrong - Analyst
Great, thanks.
Marlene Dooner - IR
Thanks, Jason. Operator, let's go to the next question please.
Operator
Spencer Wang, Credit Suisse.
Spencer Wang - Analyst
Thanks, good morning. Two quick questions. The first, I guess, is for Neil. Some of the housing data points over the last couple of months have been fairly troublesome I guess, so I was wondering if you could just speak to how you think this will affect the RGU outlook for the second half.
And then the second question is for Brian. It seems like IP video was a big topic at the cable show this year so was interested in your thoughts or interest in going out-of-market or out of your footprint with IP delivered video? Thanks.
Neil Smit - President, Comcast Cable Communications
Hi, Spencer. It's Neil. I think your point is fair that I think consumer confidence has recovered yet and there are fewer occupied living units to buy our services.
That being said, as Michael mentioned, our ARPU is strong. We are selling more advanced services, we are selling more triple play, and we have got a great value proposition in our phone product. So I think we are able to offset a lot of that, the foreclosure issue, with the economy.
And we will continue to be competitive in our product set and continue to adjust our product bundling and our offers to meet the market conditions. On our technological plans, our principal focus really is in-market. We continue to believe that that is a business that we understand, that we understand the business model. We have not seen other business models that make sense to us at this time.
So out-of-market; in market we have tried with Fancast national websites but in-market our focus is trying to really give our customers the benefit of the IP technology. That can be in the form of the iPad app that we showed at the cable show where you are able to get on the web and see what is available and control your TV better, to more on-demand online features on devices if you are one of our customers.
And this cross-platform acceleration of capabilities using IP technology is going to continue to happen. It's an exciting time. But we continue to believe that this is part of what is powering our broadband business. WiFi really helps enable the last foot, if you will, to let the consumer device be almost whatever they want it to be for that last foot, but that last mile is best with our cable.
And we are pretty bullish on consumption and usage and how that is going to power our business and the investments we are making in capital to have the best facilities -- two-way, broadband, video-on-demand, high-def, and the like.
Spencer Wang - Analyst
Great, thank you.
Marlene Dooner - IR
Thanks, Spencer. Operator, let's go to the next question please.
Operator
Craig Moffett, Sanford Bernstein.
Craig Moffett - Analyst
Good morning. A question for Neil and I guess for Brian, a sort of strategic question. As you get to the end of Project Cavalry, or at least you have now got All-Digital rolled out in enough markets, what does your capacity utilization look like in those markets and how has your thinking evolved about what do you actually do with all of that extra capacity? And how do you take advantage of it strategically and competitively once it's there?
Neil Smit - President, Comcast Cable Communications
Hi, Craig. Well, as Brian mentioned, our All-Digital is rolled out to about 60% of our footprint and we are active in about 80%. We have been successful in those rollouts and we are seeing great opportunity, as you mentioned, in upping our bandwidth capacity.
I think a few examples of that as we have rolled out Xfinity in markets we are offering over 100 high-def channels. We have doubled the amount of foreign language programming, between 50 or 70 channels. We have launched On Demand with more than 20,000 TV and movie choices. We have eliminated in some of our more mature markets about 25% of the truck rolls.
So it comes in the form of being able to offer more content on the video side, higher speeds on the HSD side, and more operational efficiencies. And I think those are some of the tangible benefits of that. I think as we move forward and our capacity is increased it will really depend on consumer needs and demands how we utilize that capacity going forward.
Brian Roberts - Chairman & CEO
I guess, good answer. I would add 3-D, interactive advertising, ethnic programming, business services. One of the great things about what happened to Comcast and the cable industry in general the last five to 10 years, Steve used to refer to it as we are going to be a new products company. For a long time I never quite understood what that would mean, and if you really think about it that is what we have become.
We have a number of products and as the competitive nature of each of those areas and the demand that is put on them to have a network that is finding a way to get more capacity is a really important and strategic asset for the Company.
Craig Moffett - Analyst
Is there anything you can say, Brian, about the differences in operating or financial results in post-Calvary markets and pre-Calvary markets?
Brian Roberts - Chairman & CEO
I can say operationally, generally we have what we call power rankings between our different regions and it stacks up financial results, customer service type results, operational results. Generally speaking, the markets that are more mature in their Calvary rollout, that have had it for the longest time period tend to be higher in our overall power rankings which is a very comprehensive way of looking at the business. So that is probably the most tangible evidence we have of the benefits of Calvary.
Steve Burke - COO
And just to add to that, Craig, it has been a very good, let's say, ROI effort for us as well. We have spent time analyzing those mature markets and certainly, as Neil mentioned, from a cost standpoint there is real savings and we have been very pleased. We will look to possibly share some of that later this year, early next year as more data matures.
Craig Moffett - Analyst
Okay, that is helpful. Thank you.
Marlene Dooner - IR
Thanks, Craig. Operator, let's go to the next question, please.
Operator
Ben Swinburne, Morgan Stanley.
Ben Swinburne - Analyst
Thank you. Good morning. Just a couple of questions I guess to anybody who wants to take them, but I think, Mike, maybe you mentioned video on demand premiums earlier in your prepared remarks and video ARPU showed a very nice acceleration this quarter. I am just curious, or maybe it was Steve, if you could talk about how much the shifting window is [DOD] is helping that business.
And obviously with Universal coming down the pike you are going to have more opportunities to look at how you maximize the [DOD] platform. I think this is a business that probably has a lot of upside, so I am curious if you could talk about that.
Then second, maybe for Neil, I don't think anybody mentioned the Clearwire high-speed-to-go product. Just curious how that rollout is going and if you are putting a lot of marketing muscle behind that, how you think the customer reception and price points are working so far?
Neil Smit - President, Comcast Cable Communications
Why don't I take the VOD? VOD is performing well. We are having more and more titles with day-and-date, which actually has driven some VOD pay-per-view revenue. So that is a real positive effort and Universal, we think, will be an integral part of how that strategy develops. So we have seen real progress in the day-and-date aspect and that has converted into revenue growth which we are pretty happy about.
Brian Roberts - Chairman & CEO
I still think there is a lot more potential there. About half the films right now we are getting day-and-date with DVD and as that 50% gets closer to 100% and consumers can pretty much count on it, the films being there day-and-date, I think there is a chance for a big jump.
As part of Project Xfinity we now have 70,000 hours of VOD capacity in many of our big markets. You look at the ability to deliver lots and lots of movies and increasingly lots and lots of movies day-and-with DVD, to me it feels like there is a lot of upside. I think we are just starting to see that reflected in the financials.
Ben Swinburne - Analyst
And, Steve, I don't if you can answer at this point but it sounds like you probably don't feel there is any real DVD cannibalization from that day-and-date shift?
Steve Burke - COO
No, we have done a lot of testing and a lot of the studios have done a lot of testing and all the test results suggest that it's incremental.
Ben Swinburne - Analyst
Got you.
Brian Roberts - Chairman & CEO
And that is why studios like Warner Bros. have basically, as a matter of policy, and Universal and others as a matter of policy, have said this makes sense; we are going to do it. It just takes time to chip away at old habits, but I haven't seen any data that suggests it's not incremental for everybody.
Neil Smit - President, Comcast Cable Communications
With regards to high-speed-to-go, as you know, we are positioning our HSI in-home product together with our 4G wireless product, so you are getting basically the fastest home Internet product with the fastest mobility product.
To ensure that there is broad access to the 4G network we are also offering high-speed-to-go that includes 4G/3G as well as a 3G standalone option right now. We are actively deploying high-speed-to-go in seven different markets and as of the second quarter we have the product available to about 17 million of our homes. And we are looking to expand that by the end of 2010.
Ben Swinburne - Analyst
And, Neil, is this mainly business traveler type customers? What kind of folks are taking the product at this point?
Neil Smit - President, Comcast Cable Communications
I think it's a mix of business travelers as well as people who just want to have access to the products outside of the home, so the mobility-related customers. So it's both.
Ben Swinburne - Analyst
Thank you.
Marlene Dooner - IR
Thanks, Ben. Operator, let's go to the next question please.
Operator
Doug Mitchelson, Deutsche Bank.
Doug Mitchelson - Analyst
Thanks so much. Good morning. A couple questions. The big picture one for Brian and Steve, given how rapidly you have been improving the quality of your VOD offering are you scratching your heads a little bit on how successful Netflix has been ramping subscribers? And do you see a point in the future where the lines cross, so to speak, where customers start dropping Netflix because the Comcast service becomes so robust?
And separately, on high speed data you mentioned seasonality. I know you don't like to talk monthly, but just conceptually in June, July, post the college year ending have you seen the seasonality impact end?
And I guess a third question, you talked a lot about going all digital on the DOCSIS markets, in the early markets. Are you seeing improved results for your high-speed data market share?
Brian Roberts - Chairman & CEO
Lot of stuff in there so we will try our best to get to all of that. If we don't, feel free to follow up.
But on Netflix, they have done a great job. They offer a nice product and I think all we can do is try to make our products better. A number of the on-demand offerings have improved dramatically. We have something we call [Project Infinity] that has a significant leap forward in the amount of on-demand content from libraries servers. We are very excited about the potential of that technology.
But one of the things Netflix does beautifully and others is give you a great way to search what is available and give you recommendations. And that is not so easily done on our electronic program guide today. So we are improving. I think we will improve and let me kick it over to Neil for some of your other questions.
Neil Smit - President, Comcast Cable Communications
With regards to the high-speed seasonality, I think what is very evident in our Q2 to Q3 numbers last year, so you saw that become reality there. So in Q2 of last year we added about 65,000 customers and in Q3 we added about 361,000 customers, so a pretty significant difference. And I think a lot of that is attributable to the back-to-school movement and some of the seasonal movement.
With regard to DOCSIS 3.0, we do generally see when we launch that in a market and we are able to offer higher speeds we do see the umbrella effect. People buy the higher speeds but they also tier-up in their other services. The good news is our high-speed tiers continue to outsell our economy service, so there is real appetite on behalf of the customers for these higher speeds and all they bring to their capabilities in the house.
Doug Mitchelson - Analyst
Neil, I guess the crux of my seasonality question on the high-speed data was should we expect a similar bump this year? Last year you did have some unique dynamics with the RBOCs being promotional in Q2 and they are less promotional in this second quarter. So I was just trying to get a sense of should we expect a similar bump this year as we saw last year?
Neil Smit - President, Comcast Cable Communications
I think it's way too early to comment on that.
Doug Mitchelson - Analyst
Great, thanks.
Marlene Dooner - IR
Thanks, Doug. Operator, let's go to the next question, please.
Operator
James Ratcliffe, Barclays Capital.
James Ratcliffe - Analyst
Thanks for taking the question. Just one conceptually, I guess primarily for Mike. How do you think, looking at the future once you have the NBC deal done, about leverage within the Company and just particularly between sort of 100% owned Comcast and the joint venture? Do you look at it on an overall consolidated basis or proportional, or do you really look at the two businesses separately? Just trying to get an idea of how you think through that process.
Mike Angelakis - CFO
Yes, we are actually going through some of that right now but we will consolidate NBCU, so we will consolidate their debt. Obviously it's non-recourse but when you really will peel back the onion some of it will be proportional. But just to be clear, once a deal closes and we issue our statements, we will be -- NBC will be consolidated with Comcast. We will control it and we will manage it.
Obviously we will have a lot of say in terms of how that business performs. We are very pleased, by the way, with regards to the financing they did earlier this year where they issued about $4 billion of financing. That has turned out to be a very smart move, took out part of the bridge facilities. But just to be clear, it will be fully consolidated.
James Ratcliffe - Analyst
And when you think about target leverage for the Company as a whole, do you think about it in terms of a target leverage number for the Company as a whole or do you think about it for cable specifically post that transaction?
Mike Angelakis - CFO
No, I think we are going to look at it as a whole. We will be one company. Obviously we will have a minority investor with regards to General Electric but we will look at it as a whole.
I think where we are post closing, I think we have articulated as a consolidated basis we will be somewhere around 2.5 times. That is a reasonable number. And for Comcast consolidated we are -- some have been and will be somewhere between 2 and 2.5 times depending on how the Company performs.
James Ratcliffe - Analyst
Great. And just one for Neil. To what degree -- the good ARPU performance in broadband in particular, can you talk about to the degree to which both DOCSIS 3.0 and business services drove that?
Neil Smit - President, Comcast Cable Communications
Well, I think that clearly on the ARPU side and HSD higher speeds and the ability to offer higher speeds is a significant driver of ARPU within that product line. Also, as a whole, as you know our overall ARPU was up about 8%. Some of that was due to rate increases, some of that was due to better bundling and so DOCSIS 3.0 contributes to that overall equation.
With regard -- excuse me, repeat your second question?
James Ratcliffe - Analyst
I was just saying also in regards to business services. So essentially, how much of it was like-for-like better ARPU and how much of it was a change in mix?
Neil Smit - President, Comcast Cable Communications
No, I think business services, while we had a great quarter -- they are up 54% -- was a relatively minor contributor to the overall ARPU number.
James Ratcliffe - Analyst
Great, thank you.
Marlene Dooner - IR
Thanks, James. Operator, let's go to the next question, please.
Operator
Marci Ryvicker, Wells Fargo Securities.
Marci Ryvicker - Analyst
My first question is you track the subs that leave, and I am specifically referring to the 265,000 net video subs you lost. Can you tell us where they are going? Are they going to the telcos, to the satellite, or are they cutting the cord?
Then the next question would be why are they leaving? Is it price or customer service or something else?
Neil Smit - President, Comcast Cable Communications
We do as customers are leaving ask them why they are leaving and where they are going to. I think most of the customers who were leaving -- clearly satellite is our biggest competitor right now and that is a factor.
I think in terms of why, as Steve referred to in his comments, you had DTV and these are relatively low price, single-play video customers who are seeking -- they are very price sensitive and generally churn at a higher rate.
And I think as a whole, as how we approach the business, we are not going to chase volume. We are going to remain very targeted and discipline in how we approach the business. I think the manifestation of that is the fact that both churn and bad debt were equal to or better than last year in Q2.
Marci Ryvicker - Analyst
Then I have a follow-up on your wireless data strategy. The feedback we have heard is that Clearwire, the experience has been kind of spotty. So have you thought about other options to go into that segment?
Brian Roberts - Chairman & CEO
Well, I think our wireless strategy focuses on extending our services. The first is to build out the high-speed next-gen wireless network. The second is their wireless strategy is the WiFi component where we are trialing on a targeted basis. And the final piece is wireless apps.
So we have made very good progress on that, and as I mentioned earlier with the Clear trial, we are still rolling out new markets and I think we are seeing progress on those fronts.
Marci Ryvicker - Analyst
And then one last question, with regards to NBC we heard there has been a slowdown in pricing lately. Is there any type of comment you can have on that?
Mike Angelakis - CFO
I think you would have to ask NBC, but looking at our advertising business there is anything but a slowdown.
Marci Ryvicker - Analyst
Great, thank you.
Marlene Dooner - IR
Thanks, Marci. Operator, let's have the last question, please.
Operator
Mike McCormack, JPMorgan.
Mike McCormack - Analyst
Thanks. Just maybe a double of comments; one, DOCSIS 3.0 strategy. It seems like you guys have been probably targeting more FiOS areas and potential U-verse, but on a going-forward basis we are seeing pretty significant DSL losses to telcos. Is their an opportunity to take much more significant market share going downstream against the telcos?
Secondly, heard some pretty good trends at the telcos regarding small- and medium-sized businesses. Just trying to get a sense for what you are seeing on the ground level on the commercial opportunity. Thanks.
Neil Smit - President, Comcast Cable Communications
Hi, Mike. Concerning DOCSIS 3.0, clearly we feel our product competes very well versus DSL and I think we are seeing some of that in the marketplace. So I think your observation is what we are seeing as well.
With regards to business services, I think there are a lot of opportunities that we are seeing great growth in both the small and medium business. Now we are going after mid-market as well as backhaul and metro east, so we see great growth opportunity going forward in that business and the team has been executing very well on that front.
Brian Roberts - Chairman & CEO
I just would add I think again the strategy of investing and having superior products puts you in a position to a sort of see what the future holds really to those questions in terms of how much market opportunity is there. But I think we are really enjoying the fruits of those investments.
And I think in the business service market that is particularly in broadband. In the business service market I think we are just really just getting going and the market keeps -- our market opportunities keep expanding.
The same is true on broadband. If you project forward five years, 10 years, you know there is going to be more and more connected devices all over this country that the consumer uses. I saw some study that said there will be more than 10 connected devices in a home.
So our strategy, it's not just any one product, it's having the best platform. And I think that is really critical as we go forward.
Marlene Dooner - IR
Thanks all of you for joining us this morning.
Operator
There will be a replay available of today's call starting at 12.30 p.m. Eastern time. It will run through Monday, August 2, at midnight eastern time. The dial-in number is 800-642-1687 and the conference ID number is 82686142.
This concludes today's teleconference. Thank you for participating. You may all disconnect.