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Operator
Greetings, and welcome to Chegg, Inc., second-quarter 2024 earnings conference call.
(Operator Instructions) As a reminder, this conference is being recorded.
It is now my pleasure to introduce your host, Tracey Ford.
Thank you.
You may begin.
Tracey Ford - Vice President, Investor Relations & ESG
Good afternoon.
Thank you for joining Chegg's second-quarter 2024 conference call.
On today's call are Nathan Schultz, President and CEO; and David Longo, Chief Financial Officer.
A copy of our earnings press release, along with our investor presentation, is available on our Investor Relations website, investor.chegg.com. A replay of this call will also be available on our website.
We routinely post information on our website and intend to make important announcements on our media center website at chegg.com/mediacenter. We encourage you to make use of these resources.
.
Before we begin, I would like to point out that during the course of this call, we will make forward-looking statements regarding future events, including the future financial and operating performance of the company.
These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements.
We caution you to consider the important factors that could cause actual results to differ materially from those in the forward-looking statements.
In particular, we refer you to the cautionary language included in today's earnings release and the risk factors described in Chegg's annual report on Form 10-K filed with the Securities and Exchange Commission on February 20, 2024, as well as our other filings with the SEC.
Any forward-looking statements that we make today are based on assumptions that we believe to be reasonable as of this date.
We undertake no obligation to update these statements as a result of new information or future events.
During this call, we will present both GAAP and non-GAAP financial measures.
Our GAAP results and GAAP to non-GAAP reconciliations can be found on our earnings press release and the investor slide deck found on our IR website, investor.chegg.com. We also recommend you review the investor data sheet, which is also posted on our IR website.
Now I will turn the call over to Nathan.
Nathan Schultz - President, Chief Executive Officer
Thank you, Tracy.
Good afternoon, everyone, and thanks for joining Chegg's second-quarter earnings call.
I'm so very proud of how Chegg shows up for students and our team's endeavor to build an unparalleled learning platform.
Since assuming the CEO role 65 days ago, I'd spearheaded a significant restructuring effort to create a leaner, more efficient organization, which allows us to move faster, smarter, and make investments for the long term.
In 2025, our restructuring program will generate non-GAAP expense savings in the range of $40 million to $50 million and has allowed us to remain committed to our goals of 30%-plus adjusted EBITDA margin and at least $100 million in free cash flow.
Additionally, we have outlined a new product vision to evolve Chegg from a solutions-based study platform to one that supports the whole student with 360 degrees of individualized academic and functional support.
Our talented teams are hard at work, building the products and experiences that bring our new vision to life.
However, let's start with Q2.
For Q2, we exceeded our guidance delivering $146.8 million in revenue and $44.1 million in adjusted EBITDA.
We continue to integrate AI into Chegg Study, completing several foundational programs, most importantly, the complete rollout of conversational instructional capability and automated solutions, all in time for the upcoming back-to-school season.
As a result, we are seeing positive reception as demonstrated by an increase in student engagement.
I'd like to specifically call out two exciting trends.
First, 70% of subscribers are engaging in conversational instruction.
Second, students are asking more questions.
The number of questions asked by students increased 74% year over year versus Q2 2023.
And in H1 '24 alone students asked a whopping 16.2 million questions, which is 109% year-over-year increase.
While pleased with the product advancements we've implemented in Q2, we are only getting started.
Our sites are fixed on innovations that leverage both our key differentiators in the generational technology shift in which we find ourselves.
Speaking of which, I would like to spend a few minutes highlighting three key differentiators.
First, we are obsessed with studying students.
With more than a decade of insights into students' needs, motivations, and behaviors, we consistently work to evolve and align our services to the modern student experience.
We applied deep learning science from an in-house team to create a verticalized user experience to reflect how students learn best.
For example, we provide step-by-step solutions, jargon-free explanations, and simplified concepts to make learning accessible.
This deep understanding of students called from millions of learning interactions, drives our product innovation.
Second, we have been built from the bottom up to deliver high-quality, accurate content at scale.
Students care deeply about accuracy and quality of instruction.
In our study of more than 11,000 students globally, 47% of those who use Generative AI for university studies say, receiving incorrect information was a top concern.
This lack of trust has led 67% of students to spend additional time verifying the information they receive from AI tools.
This is inefficient, and we can do better.
To that end, Chegg will launch this fall, a student-facing satisfaction guarantee aligned to the quality and accuracy of our content to better support student success and differentiated Chegg.
Third and finally, Chegg's brand awareness remains high with 75% of US college students having heard of Chegg.
We plan to build on our strong foundation in Q3, launching our small steps, big wins marketing campaign this back-to-school season.
This will extend our reach into channels where students are congregating such as TikTok, Instagram, and on-campus to increase our top of funnel.
Additionally, we will start to test services delivered on Discord and for Chrome extensions with the goal of making sure Chegg is everywhere our current and future students are.
The differentiators we have built over the last decade have positioned us for success as we execute our product road map and drive headfirst into the generational technology shift ushered in by AI.
Our mission is to build from our foundation to support student outcomes, not by delivering AI education but rather education enhanced by AI.
With that in mind, I would like to take you through some examples of the AI architecture we have built.
First, we have created proprietary technology that allows Chegg to deeply understand students' questions.
When a question is asked, we create a full picture why they asked it, at what depth the answer should be given, and most exciting, how can we use this question to develop a series of next best actions that creates an individualized learning pathway driving student engagement and retention.
Second, our evolving architecture takes an innovative multisource approach levering foundational and proprietary language models, our industry-leading symbolic math engine, our deep catalog of learning content, and our subject matter experts to deliver the best learning solutions possible.
We fully realized our groundbreaking vision for integrating AI with our proprietary content and computational models, we have built a sophisticated source agnostic orchestrator that intelligently selects the best approach to assist each student.
You can think of the orchestrator as an aircraft controller.
Using this approach, accuracy and quality remain paramount.
As such, we have developed a proprietary quality rubric that assesses all possible content sources and language models.
We believe this enables Chegg to take advantage of any future innovations that foundational models will inevitably create while maintaining the quality that has built our brand.
As always, we have developed our innovative approach to servicing students with scale and cost in mind.
Today, we produce solutions at a 75% reduction per unit versus human creation alone.
The bottom line is we are now creating more content at higher quality at lower cost.
And as you know, content is the primary driver of our acquisition flywheel.
Before I turn it over to David, I want to briefly talk about what you can expect regarding product innovation in Q3 as well as an exciting partnership as we get set for a back-to-school rush.
On the global product side, we are well underway in implementing our iterative approach to product development.
This fall, we will be testing a variety of innovations.
As an example, we have developed a feature internally referred to a starting point, which is meant to address the common issue of students simply not knowing where to start, whether they're standing for a midterm or running an important paper.
This introduces a whole new way for students to leverage Chegg on the learning journey.
In addition to starting point, we've developed two new applications, one that keeps students on track and another that organizes students notes and turns them into the study tools.
As we get more products into student hands through inter development, you are beginning to see the evolution of Chegg from a Q&A platform to one that delivers 360 degrees of support.
On the international front, we will be launching a fully localized experience in Mexico by the end of September.
Our end-to-end localization strategy adapts Chegg Study to meet the cultural, linguistic, and user experience requirements of key international markets.
As our first fully localized market, Mexico will serve as the playbook for future localization efforts.
We remain excited about the growth opportunities that international expansion provides.
Finally, I'm excited to announce that we're expanding our Chegg Perks program through a partnership with Max, one of the leading global streaming services.
Max delivers exclusive original series and blockbuster movies as well as a library of beloved TV that our US subscribers will now be able to access with ads.
Max joined our other perks partners, including Tinder, DoorDash, Comm, and others to enrich the value of a Chegg subscription.
In closing, we continue to execute the plan that we believe will return our company to growth.
The way back will take time and will be accomplished through steady execution of our vision to serve the whole student, thoughtful implementation of our unique AI strategy, and building off our durable differentiators, which include a deep knowledge of students, a content foundation built for quality and scale and a brand that students know and love.
With that, I will turn it over to David.
David Longo - Chief Financial Officer
Thank you, Nathan.
Today, I will present our financial performance for the second quarter of 2024 and our outlook for Q3.
Q2 was a solid quarter.
We remain focused on delivering our new AI-driven experiences to students around the world, made progress on key metrics, which we believe will support both revenue and adjusted EBITDA growth over time and continued to execute prudent expense management to maintain strong profitability.
We exceeded our Q2 guidance on both revenue and adjusted EBITDA and our balance sheet remains healthy.
Before I jump into the results of the quarter, in the shareholder letter related to the restructuring, we committed to sharing key metrics that would assist investors to understand and model our company.
Our earnings presentation on our Investor Relations website includes these key metrics for Q2.
These are the metrics we review to understand the trends in health of our business.
Moving on to our second quarter performance.
We had 4.4 million subscribers in the quarter with 25% coming from international.
Total revenue was $163 million, down 11% year over year, including subscription services revenue of $147 million.
Subscription services ARPU was down 3% year over year, which was primarily driven by the international promotional pricing we introduced last year to bolster conversion and retention.
Overall, monthly retention for Chegg Study and Study Pack remained strong and was up 23 basis points year over year.
Skills and other revenue was $16 million, a decrease of 4% year over year.
Second quarter adjusted EBITDA of $44 million represented a margin of 27%.
This is above our guidance due to the better-than-anticipated revenue as well as ongoing expense management to preserve profitability and cash flows as we navigate the path back to growth.
As planned, the restructuring had a minimal impact on our Q2 adjusted EBITDA and the full financial savings will not be realized until 2025.
We had a few notable GAAP items this quarter, specifically an impairment charge and a large discrete item in our income tax provision.
As a result of continued industry pressure and declines in our market capitalization and as required by accounting rules, we completed an impairment test on our goodwill, intangible assets, and property and equipment.
The test resulted in $481.5 million of non-cash impairment charges that were excluded from our Q2 adjusted EBITDA.
In addition, the goodwill impairment impacted our Q2 income tax provision as we are now in three years of cumulative pretax losses in the US.
This triggered the necessity of a $141.6 million non-cash valuation allowance recorded on all US federal and state deferred tax assets, which is included in the Q2 income tax provision.
Free cash flow was negative $3.6 million in the second quarter, which was driven by severance payments related to our restructuring and an increase in net working capital largely related to the timing of accounts payable items.
Capital expenditures were $17.8 million in the quarter, of which $13 million were content costs.
Content costs were down 7% year over year even with an increase of 74% in the number of questions asked.
Looking at the balance sheet.
We ended the quarter with cash and investments of $605 million and a net cash balance of $4.5 million.
With respect to Q3 guidance, we expect total revenue between $133 million and $135 million, with subscription services revenue between $116 million and $118 million, gross margin to be in the range of 67% to 68%, and adjusted EBITDA between $19 million and $21 million.
In closing, while these numbers are not where we want them to be, like many companies in the ed tech space, we are dealing with the challenges of the changing landscape.
As Nathan detailed earlier, we are working to implement the vision to get us back to growth, but it will take some time before we see the benefits.
I'm committed to delivering our financial goals.
We believe there is a significant opportunity ahead for Chegg, and I am confident in our team and our ability to succeed.
With that, I will turn the call over to the operator for your questions.
Operator
Thank you.
We will now be conducting a question-and-answer session.
(Operator Instructions)
Jeffrey Silber, BMO Capital Markets.
Unidentified Participant
This is Ryan on for Jeff.
Just a question.
I was wondering how you're feeling about the fall enrollment cycle as we progress through the summer.
And then what initiatives poise Chegg to recapture some of that student base?
Nathan Schultz - President, Chief Executive Officer
Thanks, Ryan, it's Nathan.
Thanks for the question.
Obviously, like everyone else, we use a number of external resources to look at the fall cycle.
The unfortunate thing is a lot of that data is kind of an arrear and we're going to need September and October to kind of roll through for us to really understand how the data comes out.
Expectations overall, as I look at enrollment on a broader scale or the kind of, I think, about out through '27 and '28, enrollment is pretty much flat.
So when I think about enrollment and change opportunity is not, are we putting more freshmen into the cycle, but really how do we extend the reach of our brands, of our value prop into the current students that are in the cycle, right?
So we have a lot of headroom domestically, a lot of headroom internationally, and that's where we're really focused on how do we get those people to recognize us.
So if you think about the marketing campaign that I talked about in our prepared remarks, probably the small steps and big wins, and getting ourselves onto the platforms, where students are congregating, we're going to have TikTok, Instagram, on-campus or getting Chegg to be on platforms for students could use as directly like Discord.
Our goal is to think about that top of funnel and making sure we're as relevant as possible to as many students as we can get onto the platform.
Unidentified Participant
Great.
That's very helpful.
And then just for my follow-up, I was curious on the topline, 3Q guide.
Just in light of the new metrics that you started disclosing, can you give any color on what assumptions you're embedding in there in terms of the guidance?
Nathan Schultz - President, Chief Executive Officer
Can you be a bit more specific on that?
Unidentified Participant
Yeah.
I apologize.
I just meant in terms of retention and subscriber growth, what is kind of embedded in the 3Q top line guidance?
David Longo - Chief Financial Officer
Okay.
Understood.
Thank you for the question.
When we were building Q3 guidance.
It is a bit of a blind spot, it's a toughest quarter for us to predict.
But what we've done is we've taken the trajectory of the business over the last -- the first half of the year and extended.
So the business that we're seeing and the retention rates, we've baked that into the model.
And then we continued with subscriber enrollments, new customer acquisitions being at the rates that we've seen relative to last year, and that's why you've seen the guide down year over year, where we are.
So we've got some work to do, but it's really based on what the visibility we've had year-to-date.
Operator
Bryan Smilek, JPMorgan.
Bryan Smilek - Analyst
I guess just to start with conversational features now rolled out and 70% of subs engaging with them.
Have you seen any improvements in the top of funnel more recently?
And I guess, as we think about the 3Q guide, can you just elaborate about your comments around industry pressure and then perhaps any softness that you've seen on the consumer more recently?
Thanks.
Nathan Schultz - President, Chief Executive Officer
Okay.
Around the conversational instruction, we've got rolled out now for that's right in time for the back-to-school season.
That's actually a subscriber feature.
So it's going to be less of a top of funnel driver.
That's why you see us kind of dovetailing ourselves with kind of a renewed spirit in marketing around that Small Steps, Big Wins program.
That's going to continue to build on itself over the quarter.
And as we really get into '25 as we push harder on that on marketing, you are seeing us also launch more park experiments, which we look to get into our subscribers and potentially our members' hands as people do create accounts, but do not convert, we're coming out with more new and innovative ways for us to get students into an engaged relationship with Chegg.
I hope that helps on the conversational side.
David Longo - Chief Financial Officer
Yeah.
And this is David.
So on the revenue, I think the comment on the industry pressures was specific to the goodwill impairment.
And so we didn't draw a straight line necessarily from the revenue top line to the goodwill impairment.
Operator
Eric Sheridan, Goldman Sachs.
Eric Sheridan - Analyst
You talked a lot in the slide deck about what you're trying to build from a flow technology standpoint and then how it interacts with sort of a proprietary AI stack.
I guess what I'm trying to get at, when you think about some of the product and platform evolution that you want to put in place in '24 going into '25, how should we think about the countervailing factors of the investments that have to be made and then the eventual potential for operating margin leverage on the other side of those investments as well as, as you start to get some yield or output from the restructuring efforts deeper into '25.
David Longo - Chief Financial Officer
Yeah.
Hi, thanks.
This is David.
As we kicked off the restructuring, during June, it was really going towards that guiding light of a 30% adjusted EBIT margin and 100% of free cash flow.
Those -- the expenses that we referred to that we've taken out of the P&L of $40 million to $50 million of next year non-GAAP savings.
Those are taking into consideration the programs that we need to get done in order to build the product experience as Nathan has outlined in his vision, and we're certainly not going to shortchange the business for the investments that we need to make.
Some of the stuff that we're doing is replatforming some of our back-office functions.
So we've baked in the expenses that will need this year to get us ready for next year, so we can start realizing those.
And then as the enrollment season comes through in the back half of the year plays out, we'll have a bunch of different scenarios for how we will fully operationalize towards that goal.
So we have a range of outcomes that could happen but none of which we would foresee ourselves needing to shortchange the investments we need to make to get there.
Hopefully, that helps.
Operator
Josh Baer, Morgan Stanley.
Josh Baer - Analyst
I was hoping you could provide a little bit of extra color on the Q3 EBITDA margin guide.
I know seasonally, it's a low point as far as quarters in the year, but I think the guide implies 15%, which is a pretty big step down.
Just wondering if there's anything else to highlight there.
David Longo - Chief Financial Officer
Yeah.
Hi, Josh.
It's definitely the roughest quarter for us.
And we have a pretty fixed cost base that plays through -- throughout the entirety of the year.
And the restructuring efforts have really not fully kicked in, and those will really fully utilize those through the P&L next year.
When we initially guided -- initially, mentioned -- talked about the distraction we thought it would materialize a little bit quicker.
But some of the stuff that we're doing, some of the big coal items, closing offices, re-platforming technology, those just take a while for us to work their way through our P&L.
So the office closures, one of the big ones won't happen until the end of the year.
It gives us some time to transition and lean us through that.
But it really comes down to that -- the fixed costs that take a while for us to restructure out and align us for next year.
Josh Baer - Analyst
Okay.
Got it.
And then just a follow-up kind of considering the fixed cost base and some of those comments, when you look out to some of the targets for 2025 around 30% EBITDA margin, $100 million at least in free cash flow.
If the top line comes in lighter than your expectations, does that mean that you'll take further action in order to defend the 30% EBITDA and $100 million in free cash flow?
David Longo - Chief Financial Officer
That's right.
So the target isn't necessary -- the target is static, but the steps that we would take to get there.
We can certainly make some adjustments as we go.
We gave ourselves some headroom to get to those numbers in case the top line doesn't materialize as things run, as I mentioned in the prior question, there was a bunch of scenarios for how the topline, how the business shakes out into 2025.
And we'll -- by the time we get to the beginning of '25, we'll have a lot more visibility into how many subscribers we're entering the year with and then can recalibrate from there.
But we -- it's not just sort of one model that we've set and forget.
We'll actively manage towards that and -- leading into '25 and then throughout '25.
Operator
Ryan MacDonald, Needham & Company.
Ryan MacDonald - Analyst
I was wondering if you could expand a bit upon the subscriber count in second quarter and sort of the step down we saw from Q1 to Q2.
It seems like a bit of a larger step down seasonally relative to years past when you look at Q1 to Q2.
Can you just talk about if there were any sort of changes in user behavior or subscriber behaviors this year relative to years past?
And how that's sort of guiding your thoughts about the second half of this year?
David Longo - Chief Financial Officer
Yeah, this is David.
I think it's the functionality of the subscription math that we've talked about before entering each period with a certain number of subscribers.
And then as you add to those, when subscribers churn out, it just you got to refill that funnel and refill that base.
Nathan Schultz - President, Chief Executive Officer
I'll add to that is we fully reacted guys that over the last couple of quarters, as David mentioned on the description math, that the conversion rate for what we're treating for is not what we have today.
We have a very well researched product vision.
We're building towards that product vision right now.
We're starting with that marketing program that we've outlined a couple of times now in the call, to rebuild that top line funnel.
And as we get kids in top of funnel, provide them with stronger value props to acquire.
It's just going to take some time to get us back on the right path and we're excited about the upcoming semester, but it's a tough one as we talked about to predict.
But we're treading for the future.
We've got the plan, and we've got the team, and we've got the investment necessary, we believe, to get it done.
Ryan MacDonald - Analyst
Helpful color.
Maybe as a follow-up.
On the international rollout, great to see the fully localized app in Mexico being rolled out by the end of September.
How should we think about the pace of the additional localizations or full localizations as we think about and move into 2025 now that you're going to have the sort of this first one out at the end of September here?
Nathan Schultz - President, Chief Executive Officer
Great question.
Good to remind all of us that we're really hunkering down on 6 key markets, which we've talked about a couple of times, Canada, Australia, United Kingdom, Turkey, South Korea and Mexico.
Mexico is the first one.
Just to be clear, we're fully localizing on the web first, and then we'll continue to push up natively as well.
So both experiences will be fully done.
That's all happening this year.
The September localization for us the cultural linguistic stuff is first, and then obviously, we continue with that user experience as we continue to build more functions.
So you guys see Mexico this back second half based on performance, we'll continue to figure out at what speed you want to either add countries or continue to localize on the other experiences.
We've got to have already done stuff in Turkey and South Korea in the marketing funnels on the conversion funnels in the past.
So this is a -- Mexico is a step up in terms of this full localization capabilities.
We really want to take an approach where we can get a defined playbook and then with certainty how to roll it out.
Operator
Brian Peterson, Raymond James.
Unidentified Participant
This is Jessica on for Brian.
So following up on an earlier question.
I just want to know a little bit about how a company is the restructuring plan?
Do you see that influencing like your workforce and how that influences your international strategy and marketing aspect you have there?
Nathan Schultz - President, Chief Executive Officer
A little choppy, but I think I heard a restructuring plan in workforce
--
Unidentified Participant
I just want to double click a little bit on how exactly the restructuring has influenced the workforce you have for your international outreach and strategy there.
Nathan Schultz - President, Chief Executive Officer
Let me speak first domestically our workforce.
I think it's important after restructuring.
One of our key initiatives is to make sure we continue to retain top talent at Chegg.
Obviously, the mission here is something that drives a ton of people and the reason why we're so indebted to what we're doing, Chegg, both domestically and internationally, it sits at this pretty amazing intersection between education and technology and honestly presents one of our employees with one of the largest platforms in the world to demonstrate the innovations that can be gained by putting the student first and a lot of applying technology, high-level, high-value curriculum, efficacious construction into a single platform.
Whether that's the best of International, we put on to continue to apply at methodology and continue to see that we believe our results will continue to get better.
Unidentified Participant
Great.
And also, a follow-up question is as you continue to develop and roll out your AI platform, how has this influence your competitive position in the market?
Are you seeing evolution kind of players you're competing against?
Thanks.
Nathan Schultz - President, Chief Executive Officer
What's really important when we think about is how do we support students the best way possibly can.
I said this in my prepared remarks, that we're not just trying to apply AI to education.
We're really trying to make AI as that will apply AI in a way that makes education better for students.
And so no, it's not expanding on my competitive set, But we're really pushing is how do we sit at a point where we can leverage all of the innovations that are coming out from AI, whether it's from our own proprietary models, it's some other foundational models or it's the combination of the both is really what we're focused on is how do we apply AI in a way that enhances education and the value of contracted students.
Once we have that, it's really about getting that value prop out into the hands of students.
And really clearing out what the value is that can be derived from it.
Operator
Devin Au, KeyBanc Capital Markets.
Devin Au - Analyst
I really appreciate the added disclosures.
I wanted to ask about subscription services ARPU in the US. and international.
It seems like the price differential between US and international is around 50%.
I know it's only one quarter of data, but I also acknowledge that you guys are rolling out more localization efforts in Mexico and you're doing some price testing in the US, but just curious if that 50% level of price gap between the two, is that like a sustainable level in the near term?
Just how should we think about that?
David Longo - Chief Financial Officer
Yeah.
Hi, Devin.
It's David.
And yes, I think the international versus US will definitely see international ARPU at lower levels, even as we get better product market fit in the six geos that we're going after.
But as we did our promotional pricing last year, we found that we absolutely gained better traction and conversion at lower price points because of the purchasing power parity compared to the US dollar.
And thankfully, with our automated solutions rollout and our further integration of AI, we can serve those customers still profitably bringing in a lower a lower ARPU.
Also in the US, we do historically have better ARPU -- excuse me, better retention in the US.
So it's a double whammy there where you get customers staying longer, paying a higher price point than what we have historically seen in international.
Operator
Thank you.
There are no further questions at this time.
This concludes today's teleconference.
You may disconnect your lines at this time.
Thank you for your participation.