Central Garden & Pet Co (CENT) 2017 Q1 法說會逐字稿

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  • Operator

  • Ladies and gentlemen, thank you for standing by.

  • Welcome to Central Garden & Pet's first quarter fiscal year 2017 financial results conference call.

  • My name is Darren and I will be your Operator for today.

  • (Operator instructions).

  • As a reminder this conference is being recorded.

  • I would now like to turn the conference over to Steven Zenker, Vice President of Inventor Relations and Communications.

  • Please, go ahead.

  • Steve Zenker - VP of IR and Communications

  • Thank you, Darren.

  • Good afternoon, everyone.

  • Thank you for joining us.

  • With me on the call today are George Roeth, Central's President and Chief Executive Officer, Howard Machek, SVP Finance and Chief Accounting Officer, JD Walker, President Garden Branded Business, and Niko Lahanas, SVP Finance Operations and Management Reporting.

  • Our press release provided results for our first quarter ended December 24, 2016 and is available on our website at www.central.com and contains the GAAP to non-GAAP reconciliation for the non-GAAP measures discussed on this call.

  • Before I turn the call over to George I would like to remind you that statements made during this conference call, which are not historical facts, including adjusted EPS guided for 2017, expectations for new product introductions, future acquisitions and improved revenue and profitability are forward-looking statements subject to risks and uncertainties that could cause actual results to differ materially from those implied by forward-looking statements.

  • These risks and others are described in Central's Securities and Exchange Commissions filings, including our annual report on form 10-K, filed on December 2, 2016.

  • Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or others.

  • Now I will turn the call over to our CEO, George Roeth.

  • George?

  • George Roeth - President & CEO

  • Thank you, Steve.

  • Good afternoon, everyone.

  • Since we reported our year end results just two months ago I'm going to keep my comments relatively brief today.

  • Our fiscal year first quarter started out on track delivering earnings of $0.15 per share, or $0.12 if we exclude the sale of a distribution facility during the quarter.

  • It's important to note that over half of the non-GAAP gain of $0.11 was due to acquisitions.

  • Favorable timing of revenue and expenses was also a factor.

  • All-in sales were up 17%.

  • Importantly, organic sales growth was a strong 7% behind a favorable off-season garden quarter and share gains across much of our Pet business.

  • I do want to caution you that our first quarter is typically our smallest of the year and we still have a full garden season ahead of us as well as more difficult comps in the three remaining quarters of our fiscal year.

  • For those reasons, we are keeping our non-GAAP earnings per share (inaudible) for the year at $1.34, or higher.

  • Having said all that we're pleased with where we're at.

  • We're making significant strides on all the change vectors I spoke to you about on the last earnings call.

  • First, we continue to work diligently on accelerating our portfolio momentum.

  • For example, in our AVODERM and PINNACLE dog food business, an area that has been challenging for us in the last few years, we are in reset mode.

  • We recently made strategic decisions around which channels and geographies to emphasize in order to improve our focus and drive sustainable profit growth.

  • In addition we have secured and are seeking partnerships to drive growth and sale.

  • This business is already in a better place than it was just six months ago and we're encouraged by our progress.

  • Beyond the makeup of our current portfolio we continue to dial up our efforts on evaluating M&A opportunities and have build a solid pipeline of targets.

  • Our strong cash flow generation and low leverage ratio gives us the ability to continue to make meaningful acquisitions.

  • We have closed deals totaling over $150 million over the last 18 months and in each case they have been accretive by the end of year one.

  • Another change vector I mentioned in our last earnings call was increasing our innovation output and success rates.

  • We feel great about our progress and our upcoming product launch.

  • For example, in Garden we're introducing two product enhancements that utilize technological advances to improve the (inaudible) process while meeting (inaudible).

  • For Pennington smart feed grass products will be utilizing a coding with a bio stimulus that will help the seeds establish quickly while continuing to require 30% less water than regular grass seed.

  • Our reformulated ultra green plant fertilizer products now under our Pennington brand will be utilizing a patented technology that also reduces watering needs and maintains more nutrients in the soil.

  • This helps develop deeper roots and grow bigger plants with more blooms and greener leaves.

  • In our Pet business our new product efforts continue to target the treats and chews category which has been one of the better performing categories in the pet industry of late.

  • We are adding to our successful line of treats and chews under our NYLABONE and CADET brands.

  • For example, in our NYLABONE business we'll be adding to our successful healthy edibles line in 2017 with new healthy edibles wild with unique, alternative proteins like bison, venison and turkey.

  • These are just a few examples across our Garden and Pet business of what we believe is a robust pipeline of new product launches slated for this fiscal year.

  • The third strategic change vector has been around the efforts we're making to drive cost savings and productivity improvements to fuel growth.

  • Our program here is on track and we continue to target cost savings of 1% to 2% of controllable costs per year in an effort to reinvest in generating organic growth while also enhancing our margins.

  • For example, in our Garden Controls business we have brought some additional product manufacturing in-house where we believe it will be more economical.

  • A great example of strategic cost savings on the Pet side of the business is in our small animal bedding.

  • Since we began producing our own proprietary product in house sales have increased dramatically and we have rolled out a better product at a lower cost.

  • Finally, we have talked at length about our network reorganization in our dog and cat business, designed to increase capacity and lower cost.

  • Suffice it to say we are making good progress and are on track to meet our goals.

  • However, the timing for some elements have been slightly delayed as we weren't sure we could execute with excellence in the face of rapid growth and demand for our products in those businesses.

  • Now, there are costs implementing our strategies and these expenditures as well as their timing will be factors in this year's results versus year ago.

  • However, to be clear with the market share gains we have achieved and the organic growth we expect we continue to believe that we will show good earnings growth overall this year consistent with our $1.34 or higher estimate.

  • All in all I'm very pleased with how the Company is executing and I'm looking forward to another strong year in 2017.

  • Now, I'll turn it over to Howard to give you some more details on the quarter.

  • Howard Machek - SVP, Finance & CAO

  • Thank you, George.

  • Good afternoon, everyone.

  • Earlier today we issued a press release with our first quarter financial results.

  • I'd like to discuss these results with you, and then we'll open it up for questions.

  • For the first quarter, the Company recorded GAAP earnings of $0.15 per diluted share, up from a loss of $0.18 over the same period last year.

  • Included in this year's result is a $2 million gain on the sale of a distribution facility.

  • Included in last year's first quarter, there was incremental interest expense of $14 million, related to our note refinancing.

  • Excluding the distribution facility sale in Q1 2017 and the note refinancing in Q1 2016, earnings for our first fiscal quarter for this year were $0.12 per diluted share compared to $0.01 per diluted share in the first quarter of last year.

  • As George mentioned earlier, this quarter's results benefited from the conclusion of our new acquisition, Segrest and DMC, as well as favorable revenue and expense timing.

  • Consolidated sales for the quarter increased 17% versus the prior year to $419 million aided by recent acquisitions as well as organic growth in both our Pet and Garden businesses.

  • Our quarterly organic growth was 7%.

  • Consolidated gross profit rose 21% and our gross margin increased 110 basis points to 28.8% due in part to favorable mix and lower input costs.

  • SG&A expense for the quarter increased 11%, or $10 million versus a year ago.

  • Included in the SG&A numbers is the $2 million gain from the sale of the distribution facility.

  • Excluding this facility sale, SG&A increased $12 million and as a percent of sales was 24.5%, declining 80 basis points.

  • Operating income for the quarter rose to $20 million compared to $9 million a year ago.

  • Our operating margin of 4.8% was up 240 basis points due in part to the facility sale, additional volume leveraging fixed operational costs and sales mix changes compared to a year ago.

  • Excluding the facility sale, operating margin of 4.3% was up 190 basis points.

  • Turning now to the Pet segment.

  • Pet segment sales for the quarter increased 22% or $55 million to $304 million.

  • The quarter sales included two months from our newest acquisition, Segrest, and a full quarter of DMC.

  • In comparison, we had only one month from DMC last year.

  • And organic revenue growth was 6% and reflects widespread increases across the Pet segment which benefited from a shift in timing of orders into Q1.

  • With more difficult costs later in the year we would expect our Pet organic growth to be less robust than it was in the first quarter.

  • Pet segment operating income increased $7 million, or 28% compared to the prior year.

  • Pet operating margin increased 50 basis points to 11%.

  • The operating margin benefited from a favorable mix of sales during the quarter versus the prior year, as well as higher profitability from DMC, which had depressed margins a year ago due to the impact of purchase price accounting adjustments.

  • The impact from these gains more than offset the unfavorable margin impact from the Company's recent acquisition of Segrest and the increased spending on facilities as we transitioned several dog and cat businesses to a new location.

  • Those activities are expected to continue in the future quarters.

  • Moving to Garden.

  • For the quarter, Garden segment sales increased 4% or $4 million to $115 million.

  • Higher sales of other manufacturers' products as well as increased grass seed and wild bird feed revenues contributed to the sales increase.

  • The first quarter of last year included $5 million in revenue from the holiday decor business we exited in January of 2016.

  • Garden's operating income improved to $3 million from a loss of $3 million in the first quarter of last year.

  • And the operating margin was 2.3%.

  • The improvement in both operating profit and margin were due in part to the sale of the distribution facility, as well as additional volume leveraging fixed operational costs and lower input costs.

  • Moving back to our consolidated results, other expense doubled to $1 million reflecting our interest and partnerships to drive future growth.

  • We expect expenses to be slightly higher in this line item in the fiscal year than our normal run rate.

  • Net interest expense decreased from $22 million to $7 million.

  • The $15 million decrease was due primarily to the absence of the $14 million in incremental interest expense we incurred in the first quarter of the prior fiscal year in conjunction with the refinancing of our fixed rate debt.

  • Our net income for the quarter was $8 million and diluted earnings per share were $0.15 compared to a loss of $9 million, or $0.18 in the first quarter 2016.

  • Adjusted earnings per share was $0.12 compared to $0.01 in Q1 of fiscal 2016.

  • Turning to our balance sheet and cash flow statement, for the quarter, cash flow used by operations increased approximately $13 million from the first quarter a year ago.

  • CapEx was $13 million versus $5 million in the first quarter of 2016.

  • The increase was predominantly driven by investments in expanding and consolidating our facilities.

  • Depreciation and amortization for the quarter was $10 million, up from $9 million a year ago.

  • The primary driver of the increase was the new businesses we have acquired.

  • Our total debt decreased to $395 million from $436 million a year earlier.

  • So we made an acquisition for $60 million just a few months ago and yet our debt level is still down $41 million year over year and our leverage ratio is 2.1 compared to 2.9 a year ago.

  • We also had $329 million of availability on our credit line as of the end of the quarter.

  • During the quarter, we did not repurchase any of our outstanding stocks and approximately $35 million remains available under the Board approved stock repurchase program.

  • Now I'll turn it back to George.

  • George Roeth - President & CEO

  • Thank you, Howard.

  • To summarize, we're off to a good start in the fiscal year.

  • We are driving share and consumption gains.

  • We are successfully integrating our acquisitions and we are on track executing our strategic initiatives.

  • With that said, Operator, can you please open the line for questions?

  • Operator

  • (Operator Instructions).

  • One moment, please, while we poll for questions.

  • Our first question comes from Bill Chappell, of SunTrust.

  • Please, proceed with your question.

  • Bill Chappell - Analyst

  • Thanks.

  • George Roeth - President & CEO

  • Hey, Bill.

  • Bill Chappell - Analyst

  • How, are you?

  • Just starting off on Segrest, maybe you can give us a little more color and kind of the revenue run rate or if we should look at this as a normal quarter?

  • I didn't know if there was much seasonality and also what you think in terms of impact on margins going forward?

  • George Roeth - President & CEO

  • There's not a lot of seasonality on the business.

  • We don't have a full quarter but I'll tell you during the integration the sales have been as to expectations so it's doing quite nicely and we expect it to be roughly around the Company margins in Pet going forward.

  • Bill Chappell - Analyst

  • Okay.

  • And then in terms of you alluded to, or you spoke to on the call, you gained some share in Pet, but you don't expect Pet growth to be as robust on the organic side for the rest of the year.

  • Can you help me couple those two comments and then maybe give more color on where you gain share in Pet?

  • Niko Lahanas - SVP, Finance Operations & Management Reporting

  • This is Niko, Bill.

  • So, yes.

  • In looking at the consumption data via Nielsen we gained share in a lot of categories.

  • So dog/cat, aquatics, hard goods, small animal, avian.

  • So it was pretty broad based, feel really good about that.

  • Going forward, as we look later into the year, we're obviously lapping tougher comps.

  • We also had a lot of promotional activity last year.

  • We'll have promotional activity again this year.

  • Hard to say at this stage whether it will be as successful so that's why we're tempering the outlook a little bit.

  • Bill Chappell - Analyst

  • Okay.

  • Last one for me on Garden.

  • Any idea, kind of how much of an impact the longer season?

  • You know, Scotts also talked about it was a pretty good fall season.

  • What you're expecting Garden to grow and maybe what it would end up doing and how much weather helped?

  • JD Walker - President, Garden Branded Business

  • For Q1 you're talking about, Bill?

  • Bill Chappell - Analyst

  • Exactly.

  • JD Walker - President, Garden Branded Business

  • This is JD.

  • I'll speak to that.

  • Similar to what has been reported by others, the favorable weather, the milder temperatures in the fall favorably impacted our business.

  • We saw strong consumption really across the board on all of our businesses.

  • Probably the strongest performers were grass and our branded controls.

  • Our distribution of business also was very strong during the quarter.

  • So we talked previously about our traditional Lawn and Garden categories versus our Wild Bird Food categories.

  • So our Wild Bird didn't fare well, as well, because of the milder temperatures, so we have a little bit more of a balanced portfolio.

  • Having said that, very strong quarter for us.

  • We exceeded expectations and over delivered for the quarter and we feel good about that.

  • Bill Chappell - Analyst

  • Sounds good.

  • I'll turn it over.

  • Thanks a lot.

  • Operator

  • Our next question comes from Brian Nagel of Oppenheimer.

  • Please, proceed with your question.

  • Brian Nagel - Analyst

  • Congratulations on a nice quarter.

  • (inaudible) With respect to weather, and I know that's been a topic (inaudible), so is it fair to assume that as temperatures cooled later in your fiscal Q1, so the month of December, did sales moderate?

  • Or was there more of a big shift in there to some other colder weather type products?

  • JD Walker - President, Garden Branded Business

  • So, Brian, this is JD.

  • The first part of the quarter is when you're going to see most of the traditional.

  • The October/November time frame, most of the traditional lawn and Garden categories.

  • That's where they perform better.

  • As you get into December, colder weather in certain areas as well as moving into holiday season for the retailers, that had an impact on those categories.

  • We did see a lift during that period of time in our Wild Bird Food business.

  • George Roeth - President & CEO

  • The only other perspective I would jump in with is Q1 is a very small quarter in the overall Garden season.

  • JD Walker - President, Garden Branded Business

  • It is.

  • George Roeth - President & CEO

  • And weather has a way of reverting to the mean so there's a lot out in front of us.

  • Brian Nagel - Analyst

  • So as I understand it (inaudible), A lot of rain this year on the West Coast, you know, interesting talk of flood conditions, I'm sorry, drought conditions for so many years and with the rain I think the drought may be over, close to being over.

  • How should we think about that within your Garden business?

  • Not just in Q1 but maybe as a factor going through with the year?

  • JD Walker - President, Garden Branded Business

  • So, Brian, JD again.

  • It's impossible for us to accurately predict the weather going forward.

  • We do subscribe to the syndicated weather data.

  • It tells us that there are going to be tough comps during parts of Q2 and stronger comps in other parts.

  • I do believe what you said is accurate, the retailers believe it as well, and that is that favorable conditions in California and Texas, for that matter, should have a positive impact on the business.

  • But we've gone into seasons before anticipating, you know, strong markets and things have gone in the other direction on us so it's difficult.

  • What I tend to talk about is what is controllable and what's uncontrollable.

  • The controllable causal factors in our business going forward, distribution, secondary locations, promotional support, we feel great about all of that.

  • If the weather is favorable, we'll capitalize on that but that is the single biggest causal factor out of our control.

  • Brian Nagel - Analyst

  • All right.

  • The one final question, and I know this is longer term, it's quite difficult to ask at this point but I'm getting a lot of questions across my coverage universe on potential for a border adjusted tax.

  • Again, recognize kind of (inaudible) but is that something that you begin to contemplate within your discussions and maybe some initial thoughts there for your business?

  • George Roeth - President & CEO

  • It's obviously something we have to think about.

  • First thing I'll tell you there's a lot of unknowns, where, when, and what, from where?

  • We do produce the majority of our production in US although we do have material imports so it's something we have to keep our eye on.

  • The way we think about it, competition is going to face the same pressures.

  • So if there's breaks in pressures they'll face the same things and the market will likely move lock step, and we're a very nimble company on this front.

  • We shift our sourcing to optimize the cost and our low cost reducer program.

  • I think I talked earlier about controls, we moved some production in house versus things we had done with co-packers, and in other cases co-packers who are in other countries which this would actually impact.

  • We're confident in our ability to adapt to any situation as it unfolds.

  • Brian Nagel - Analyst

  • Great.

  • Okay.

  • Well, thank you.

  • And again, congratulations.

  • George Roeth - President & CEO

  • Thanks.

  • Howard Machek - SVP, Finance & CAO

  • Thank you.

  • Operator

  • Our next question comes from William Reuter, of BofA Merrill Lynch.

  • Please, proceed with your question.

  • Bill Reuter - Analyst

  • Good afternoon.

  • You guys talked a little bit about a shift in timing from the second quarter into the first quarter.

  • Can you disclose what the dollar value of those shipments that you think shifted from the second quarter to the first would be?

  • George Roeth - President & CEO

  • We're not going to get into the puts and takes.

  • First I want to be clear, we didn't say it's necessarily from the second quarter into the first quarter.

  • And we're not going to put a dollar value on it.

  • There's a number of things that impacted timing.

  • One of them I talked to in my opening comments was around our investment timing around our dog and cat facilities project.

  • Demand on that business has been quite strong.

  • We want to execute for our customers and the change with excellence, therefore, some of the timing of that has been pushed out in the fiscal year.

  • There's been some promotional shifts that impacted the business as well.

  • So I wouldn't (inaudible) strictly from Q2 to Q1, we're not going to give any exact dollar amount.

  • Bill Reuter - Analyst

  • Okay.

  • You guys are exiting a handful of facilities this year.

  • Do you guys have a ballpark range for what you guys might receive in proceeds?

  • I can't remember exactly how many of them you own that you guys are exiting.

  • George Roeth - President & CEO

  • As far as the -- if you're referring to the dog and cat facility transition, or the one we transitioned from, we mentioned on the opening comments, we had a $2 million gain from the sale of the distribution facility.

  • So I'm not sure if you're harkening back to that or to something else?

  • Bill Reuter - Analyst

  • Well -- [Overlapping speakers]

  • Howard Machek - SVP, Finance & CAO

  • We had a facility we exited last year on the Pet side and then this side was on the Garden side.

  • George Roeth - President & CEO

  • Sure.

  • So, I mean, we are always evaluating our footprint and trying to optimize it and just recently we came across those as part of our optimization process.

  • It doesn't mean there won't be any in the future but right now, don't have anything on the horizon.

  • Bill Reuter - Analyst

  • You mentioned it was a $2 million gain.

  • What were the proceeds from the sale of that facility?

  • George Roeth - President & CEO

  • Oh, I think it might have been around $5 million.

  • I don't recall specifically.

  • Bill Reuter - Analyst

  • Okay.

  • And then just lastly for me, in your prepared remarks when you guys were talking about acquisitions it sounded like maybe the pipeline was more robust or maybe you guys were going to be more active than you had been recently.

  • Was I reading your body language correctly, that it seems like there's more opportunities than maybe there had been for some time?

  • George Roeth - President & CEO

  • I will say that M&A is going to be a key growth lever for us and we'll continue to be active in the market.

  • We bought three properties, pretty significant properties in the last 18 months.

  • We hope to at least continue that pace and as we look out and have been putting diligence, again, building the pipeline, we feel the pipeline is as strong as it's ever been.

  • Bill Reuter - Analyst

  • Okay.

  • I'll pass it to others.

  • Thank you.

  • Operator

  • (Operator Instructions).

  • Our next question comes from Bill Baker of GARP Research.

  • Please proceed with your questions.

  • Bill Baker - Analyst

  • Hi.

  • Thanks.

  • That was a fantastic quarter.

  • George Roeth - President & CEO

  • Thanks, Bill.

  • Bill Baker - Analyst

  • I'm trying to understand the organic growth that was really excellent on the Pet side and you do a nice job of breaking out Segrest and knowing what I think I know about DMC, is that a very -- are these very low sales months for DMC?

  • Because if I'm trying to adjust for that I'm not sure I can get to a similar organic growth number unless I assume DMC doesn't really sell many dog beds in November and December.

  • And, could you also just tell us what pieces of Pet might have been stronger than the 6% in organic growth and which might have been lower?

  • You know, highlight one or two areas if you haven't already?

  • Niko Lahanas - SVP, Finance Operations & Management Reporting

  • Sure.

  • This is Niko, Bill.

  • As far as DMC goes, yes, the October/November/December time frame is a strong sales time frame for that business.

  • So there is some seasonality in that business and that's where it's strongest.

  • As far as Pet strength, Dog and Cat categories, very strong, particularly the Treats category, Treats and Toys.

  • I will tell you our Small Animal Avian category did extremely well in Q1.

  • And then Aquatics was also good.

  • Under performers would be our Reptile category, where we continue to retrench there.

  • Bill Baker - Analyst

  • Okay.

  • Thanks.

  • Is there anything you did in Small Avian that might have led to that good growth or was it just the market?

  • Niko Lahanas - SVP, Finance Operations & Management Reporting

  • No.

  • I think we've got excellent operators in that business.

  • They do a tremendous job every quarter.

  • I'll tell you that our small animal bedding project is doing extremely well.

  • That product is well-received by both the customer and the consumer.

  • So we are aggressively going after that market, and it's just a function of having great operators, to be honest with you.

  • Bill Baker - Analyst

  • Great.

  • Thanks, Niko.

  • This was a super quarter.

  • So thanks.

  • Keep up the good work.

  • Niko Lahanas - SVP, Finance Operations & Management Reporting

  • Thank you.

  • George Roeth - President & CEO

  • Thanks, Bill.

  • Operator

  • Our next question comes from Kevin Ziets of Citi.

  • Please, proceed with your question.

  • Kevin Ziets - Analyst

  • Hi.

  • Thanks for taking my questions.

  • Just quickly on commodities, I guess I've heard your competitor and others talk about a spike in (inaudible) costs.

  • I know you've picked up some private label in the fertilizer space and I was wondering if you could talk about your outlook for the year and how you're managing through that?

  • JD Walker - President, Garden Branded Business

  • Kevin, it's JD here.

  • I will comment on that.

  • Typically that's not something we make comments on or divulge any information there.

  • I did hear the same comment from our competitor.

  • In terms of commodities, it affects three our businesses, our Wild Bird business, our Fertilizer business and our Grass business.

  • And what we have seen having been in these markets, in these categories for a long time is quarter to quarter, year to year, we see some fluctuation in those.

  • There were some slightly favorable commodity impact from last year.

  • However, I've said on prior calls, I wouldn't take that necessarily as a head wind or a tale wind for us because typically we work pretty closely with our customers.

  • Our customers are tracking these costs as well.

  • So usually there's a pass-through to the customer in retail price and ultimately to the consumer.

  • Kevin Ziets - Analyst

  • Okay, great.

  • And then did you reiterate the CapEx guidance?

  • I think last quarter you had said 40 to 45?

  • George Roeth - President & CEO

  • We are not changing that guidance at this point as well.

  • Kevin Ziets - Analyst

  • Okay, great.

  • And then just thinking about the new products that you highlighted, the sort of less water needed products, I guess how do you think about those being situated in an environment where maybe where did we're in a less drought-focused?

  • JD Walker - President, Garden Branded Business

  • So, Kevin, JD again.

  • I'll comment on that.

  • Maybe this year the focus isn't as much on drought but from time to time that's usually the particular certain, particularly around grass seed.

  • Whether it's this year or whether it's next year we think it's the claim to go after and it's more sustainable.

  • In the consumer's eyes it's the right thing to do.

  • We launched a number of new products this year.

  • We're expanding our AMDRO Quick Kill that we talked about on previous calls and a new launch of an enhanced Pennington Smart Seed this year and that's the one that helps the lawn establish quicker and uses less water.

  • We're also launching Pennington Ultra Green fertilizers with that additive that holds the nutrients in the ground longer so better results from that.

  • We're also relaunching with two major customers, private label lines.

  • So we feel very good about the new products we're bringing to market this year and the new distribution that's resulting from that.

  • Kevin Ziets - Analyst

  • Okay, great.

  • Do you think with the heightened innovation that we should expect advertising to be higher this year or at least marketing expenses?

  • JD Walker - President, Garden Branded Business

  • So, George, do you want to comment?

  • George Roeth - President & CEO

  • I'll say as a Company-wide, I would say marketing spending is up nominally.

  • That's an area we'll be investing more in over time.

  • Right now, our new products we are supporting we're supporting well, particularly in our Pennington grass seed line.

  • Another case is the economics of the business are a little bit more challenging, for example, (inaudible) like TV advertising so we did more economical demand creation around digital activities, search engine optimization, for example, which we're investing significantly buying.

  • So you will see our market spending up.

  • You will see it up in the absolute.

  • I would say it's up nominally as a percent of sales and you'll see that grow over time as our consumer insights grow, as our idea generation grows and as we invest even more around new products.

  • JD Walker - President, Garden Branded Business

  • George, I would add to that in addition to our marketing spend it's trade spending we're investing with your customers to the secondary locations and the store being very promotionally.

  • Kevin, we believe we have fantastic products and, you know, our goal is to drive trial of those products with the customers so you'll see increased spend there as well.

  • George Roeth - President & CEO

  • The other thing about Central is, you can see our demand creation show up in a lot of different lines.

  • On some businesses it's a selling trending so we get feet on the street selling to cattlemen, for example in life sciences businesses.

  • In other cases it's digital.

  • You'll show that in across the marketing.

  • In other bases we're more off the shelf and you'll see more around trade promotion spending to drive trial in store.

  • So you'll see it in a number of areas, not just one.

  • Kevin Ziets - Analyst

  • That's really helpful.

  • Lastly, maybe moving away from the stores, if you can talk about your positioning with eCommerce, pure play is particularly in the Pet space.

  • George Roeth - President & CEO

  • Yes.

  • We have a fantastic business digitally, very proud of it, it's growing very nicely.

  • We continue to partner with a number of eCommerce partners, and it's performing quite well.

  • We think it's a great area for us to grow.

  • Kevin Ziets - Analyst

  • Do you think your share is similar, I guess, in eCommerce platforms as it is in bricks and motor or is there more opportunity to grow there?

  • George Roeth - President & CEO

  • That's a difficult question to answer.

  • In fact I don't know the answer to that right now.

  • How our share compares.

  • If I look at total retail and I look at eCommerce as a percent of total retail, I would say we certainly have opportunity to grow, to reach those comps.

  • But, yes, we are very, very excited about eCommerce.

  • Kevin Ziets - Analyst

  • Okay.

  • Thank you, guys.

  • Good luck this year.

  • George Roeth - President & CEO

  • Thank you, Kevin.

  • Operator

  • (Operator Instructions).

  • If there are no further questions at this time I would like to turn the call over to George Roeth for closing remarks.

  • George Roeth - President & CEO

  • I just want to simply thank everybody for being on the call today and we're looking forward to a terrific 2017 for Central Garden & Pet Company so thanks, everybody.

  • Operator

  • This concludes today's conference.

  • Thank you for your participation.

  • You may disconnect your lines at this time.