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Operator
Good morning and welcome to today's ConAgra Foods first quarter earnings conference call.
This program is being recorded.
My name is Jessica Morgan and I'll be your conference facilitator.
All audience lines are currently in a listen-only mode.
However our speakers will address your questions at the end of the presentation following the formal, during the formal question and answer session.
At this time, I'd like to introduce your host for today's program, Gary Rodkin, Chief Executive Officer of ConAgra Foods.
Please go ahead, Mr.
Rodkin.
- CEO
Good morning.
This is Gary Rodkin and I'm here with John Gehring, our CFO and Chris Klinefelter, VP of Investor Relations.
Over the next few minutes, John and I will provide our views about the strategic, operating and financial aspects of the quarter, but before we get started, Chris will say a few words about housekeeping matters.
- VP, IR
Good morning.
During today's remarks, we will make forward-looking statements, and while we're making those statements in good faith and are confident about our company's direction, we do not have guarantee about the results we will achieve, so if you'd like to learn more ability the risks and factors I'll refer you to the documents we file with the SEC, which include cautionary language.
Also, we'll be discussing some non-GAAP financial measures during the call today and the reconciliations of those measures for Regulation G compliance can be found in either the earnings press release or on our website under the financial reports and filings link and then choosing non-GAAP reconciliations.
In reference to Regulation G, I will note that our reported diluted EPS from continuing operations of $0.37 has $0.01 of net expense from items impacting comparability as detailed in the press release resulting in EPS of $0.38 on a comparable basis for this quarter.
On that same basis the $0.23 of diluted EPS from continuing operations reported in the prior year quarter contained $0.04 of net expense from items impacting comparability resulting in EPS of $0.27 on a comparable basis.
Lastly, as detailed in the press release, Consumer Food's operating profit of $250 million was up 34% as reported and up 43% on a comparable basis.
Now I'll turn it back over to Gary.
- CEO
Thanks, Chris.
I'm happy to report a quarter that posted good sales trends for key brands, 43% comparable profit growth for Consumer Foods, and overall solid performance from Commercial Foods and 41% comparable EPS growth, all around a great quarter.
During my remarks, I'll discuss my view of the segment results, particularly why I'm confident in the momentum of the Consumer Foods segment, and comment on our revised EPS outlook this year.
I think it's important to recognize that much of what you're seeing is a result of all of the work we've done over the last four years and that these results demonstrate four important attributes about our business that you should keep in mind.
First, we have a diverse group of good brands that are responding to insight driven marketing investment, powerful innovation and improved sales execution.
These are sustainable improvements.
Second, we've strengthened our trade customer relations and are helping our partners grow.
Third, we've built a strong supply chain organization that's capturing the long runway of productivity available to us at the time, at the same time that input cost inflation is becoming more manageable, and finally, we have a very well positioned commercial business that is performing well, even in this environment.
Our team continues to make good progress on the fundamentals and we're truly gaining momentum as a Company.
Our Q1 EPS of $0.38 excluding items impacting comparability, along with profit margin improvement and market share gains across Consumer Foods, show that we're on track for delivering a high quality year.
In light of the trends we've seen in the first quarter we've revised our full year guidance upward to EPS approaching $1.70, excluding items impacting compare ability.
We continue to expect a year characterized by more manageable inflation, strong cost savings, good mix, along with modest volume growth, and continued innovation success, all of which lead to better margins in Consumer Foods, and we also expect a good performance from commercial foods, given market conditions and the comparisons that that segment will face throughout the Fiscal Year.
I want to congratulate our team on its performance.
In the Consumer Foods segment as we explained in the release, underlying sales and unit volumes demonstrated growth driven by good trends for key brands like Healthy Choice, Marie Callenders, Hunt's, Orville Redenbacher's and Snack Pack, all of which had good market share trends as well.
We continue to benefit from innovation particularly in the very important convenient meals area.
We posted some of the best market share trends in measured channels that we've seen in a long time.
Overall, we're excited by and confident in our top line trends.
The Healthy Choice and Marie Callenders single serve frozen businesses, our largest single category, were up double digits in net sales.
These increases were very strong in the non-measured channels but were also very good across traditional grocery.
Our success there is very much the result of strong innovation and good marketing.
Healthy Choice Cafe Steamers are uniquely positioned in the healthy category and we've taken our technology to Marie Callenders for fantastic full flavor Italian dishes with Marie Callenders Pasta Al Dente meals.
Our Healthy Choice Naturals line has been a big winner as well.
And while the frozen category continues to be competitive, the new product news we've brought to the category has allowed us to be more selective with our promotions focusing on high returning programs.
As we've said before, our approach to success in this category is not dependent on simply promoting aggressively and hoping for the best.
Our approach is to bring real news and to participate in smart trade promotions that are good for the customer and good for us, and we've supported our innovation with great marketing.
Nothing illustrates the point more clearly than advertising behind Healthy Choice.
In April and May three of our new Healthy Choice spots were rated in the top 10 of all commercials for consumer recall per Nielsen which is fantastic for consumer pull.
It's Marketing progress like this that's helping drive our business, including the fact that Joan Chow, our Chief Marketing Officer, was recently named one of the year's top marketers by Brand Week, most notably for the great work she's slide with the Healthy Choice franchise.
That's quite an honor and very well deserved.
Congratulations, Joan, on that accolade.
We have more innovation news this quarter for the Marie Callenders brand.
We began shipping Marie Callenders Home Style Creations earlier this month.
This new shelf stable line builds on the reality that consumers are searching for portable, shelf stable convenient meals that taste fresh.
These broaden our product offerings using the shelf stable technology introduced with Healthy Choice Fresh Mixers last Fall.
The Marie Callenders line includes fantastic flavors such as traditional stuffing and Turkey, classic stroganoff, and garlic herb chicken.
These products are perfect for taking to the office for lunch.
In store, we're also making improvements in the shelving systems to make Fresh Mixers and Home Style Creations more visible to shoppers and easy to access.
These should play a key role in driving sales going forward.
But what we do in store and behind the scenes to drive volume and sales for retailers is much more than just having the right displays.
We've made integrated customer marketing which includes shopper marketing, a strategic differentiator for ConAgra Foods, and one that has high returns.
This is all cycling fast as consumer behavior changes with the economy.
It requires us and our customers to constantly monitor the shopper's pulse to develop insights that lead to sales growth opportunities.
This is a win-win, great for both us and our customers.
Here is one example.
Our Seasons of Mom shopper research around the back-to-school timing identified the opportunity to help mom with value-added and quick on the go meals and snacks, to help families stick to hectic schedules and pinched budgets.
As a result of these insights, we used a multi-brand approach, featuring brands such as Orville Redenbacher's and Snack Pack Pudding, which both showed very nice growth last quarter.
It was a high return on investment event, that was also very good for our customers and their shoppers.
Along with good sales, market shares and brand health, segment operating profits were also very strong.
Comparable operating profits grew 43%, reflecting a relatively easy lap over last year.
That translates into about a 400 basis point increase in comparable operating profit margin even though we still have a ways to go to catch up with our peer set.
That's quite an improvement from some of the challenging quarters you saw early in last fiscal year.
Our cost savings are coming in better than we planned.
Our sales and mix are good, and of course, inflation is more manageable.
That's a pretty powerful combination in terms of driving the bottom line.
It's really important to note that this improvement happened despite our having somewhat of a head wind from foreign exchange, and spending slightly more on advertising and promotion investment, and of course having lower operating profit from Slim Jim, given the lower production levels for that brand this quarter.
To provide more context on Slim Jim, we're back in production at multiple locations.
As we've said before, we're very confident in the long term strength of this brand, all in all, I couldn't be more proud of how the ConAgra Foods team responded to the accident both in terms of emotional support and business recovery.
Before moving on to talk about commercial foods, I'd like to again emphasize that things are certainly moving in the right direction for us in consumer.
We've worked hard the past four years to build a strong foundation across all elements of our business, particularly in terms of our new product pipeline, our marketing and our cost savings, and it is paying off.
I know there's some discussion out there about how various companies will fare given retailers SKU rationalization and the shelf space decisions.
I'm very confident in our overall position and I see good opportunities to partner for growth with today's retail trade.
We've got a lot to work with and a lot to look forward to.
One last thing about Consumer Foods to note.
Keep in mind that not all quarters will show this level of profit growth.
The year-over-year growth to some degree depends on the amount of inflation in the year ago quarter we're lapping and it also depends on some of our marketing investment decisions but overall I want to emphasize that we're poised for much improved Consumer Foods segment this fiscal year and I look forward to sharing good results with you in the future quarters.
Commercial foods had another very solid quarter with profits for the quarter up 5%.
Lamb Weston's top line and bottom line grew slightly, and while tough restaurant conditions are keeping Lamb Weston from producing the type of strong sales and profit growth that we saw in the last couple of years, we do expect them to continue to post modest profit growth for the year.
During the quarter, we announced that Lamb Weston is building a new state-of-the-art sweet potato processing facility in Delhi, Louisiana.
This is really an exciting development for our potato business, which is large, over $2 billion in net sales and growing.
Sweet potato fries are one of today's hottest food trends with our own sales of sweet potato fries having grown at a very nice double digit rate over the past several years.
The Delhi plant will be one of the first of its kind in the nation to follow Leadership and Energy and Environmental Design standards for environmentally sustainable construction.
While being the first to locate a modern processing plant in the heart of sweet potato growing country, we expect to have a great growth opportunity with attractive margins.
ConAgra Mills had a good quarter, carrying in momentum from the fourth quarter last year and lapping a relatively soft quarter from the year before.
More than $100 million of the segment's sales decline was attributable to lower wheat prices.
As we've said before, flour milling had an outstanding year last year due to volatile wheat conditions and great crop quality.
Given how unusual these conditions were, we simply don't plan for those conditions to repeat, so at this point we're still planning a decline in milling profits for the full fiscal year, notwithstanding a very good first quarter.
In addition, income from several joint ventures in the commercial sector improved markedly from a weak quarter a year before.
Before I turn it over to John, I'd like to emphasize that we feel very good about the overall health of the business from the strength of our brands to customer relationships to operational excellence.
We're confident in our ability to deliver a strong fiscal year that results in diluted EPS approaching $1.70, excluding items impacting comparability.
Now, I'll turn the call over to John for a more detailed financial perspective.
- EVP, CFO
Thank you, Gary, and good morning, everyone.
I'm going to touch on five topics this morning as follows: our first quarter results, an update on our Slim Jim business recovery and related financial and accounting matters, comparability matters, capital and balance sheet items, and finally I'll conclude with some brief comments on our outlook for 2010.
With respect to our first quarter results, while Gary has covered the key drivers of those results I would like to highlight and amplify a few items.
First we were pleased with the continued strong and consistent performance turned in by our Consumer Foods business.
The business capitalized on the fundamentals that drive sustainable profitable growth including successful innovation, better marketing and merchandising and strong supply chain capabilities.
The business also benefits from a stable of brands with diverse consumer appeal.
Inflation for our consumer business continues to trend favorably, slightly better than our expectations; however, some of the favorability does get passed through in our product pricing, especially for categories such as vegetable oil, and we also still face some challenges with respect to certain inputs such as tomatoes, proteins and steel; however overall the inflation trends are manageable.
Our cost control efforts continue to yield good results, especially in our supply chain operations.
Our consumer supply chain team is off to a good start in fiscal 2010.
Taking into account the first quarter cost savings performance, we currently estimate that the cost savings will exceed $250 million for the year, up from our previous estimate of $225 million.
While a portion of these incremental savings drives immediate earnings improvement, a portion also provides fuel for accelerating our investments in marketing and innovation.
Overall, based on the favorable inflation trends and good cost savings performance over the past several quarters, we remain confident in the ability of our supply chain team to deliver lower costs that will help our margins.
Foreign exchange negatively impacted consumer sales by 1% and operating profit by 6% in the quarter versus the prior year.
With respect to our commercial foods segment, these businesses continue to compete very effectively, turning in a 5% increase in operating profit despite the challenging foodservice environment, which really began to deteriorate at the end of calendar 2008.
While our ConAgra Mills business performed well, they were lapping a lower growth quarter in the prior year.
Lamb Weston on the other hand was able to post modest top and bottom line improvement in an operating environment that was much more difficult than the prior year.
We expect that our commercial management team will continue to navigate this environment well.
On the SG&A front, we have continued our focus on cost control and have challenged our team to meet our annual goal of zero overhead growth on core SG&A.
For the first quarter we are on track.
Our total SG&A as reported was up approximately $53 million due to incentive compensation in the current year and gains on sales of businesses and assets in the year ago quarter.
Now, I'll move on to my second topic, the status of our Slim Jim business recovery.
As we have previously commented, we experienced a tragic accident at our Garner, North Carolina facility in early June.
The response to all aspects of this accident by everyone involved has been truly outstanding.
With respect to the business recovery, we have made significant progress.
We have reestablished production for all Slim Jim product lines.
As a result, we are on pace to meet our pre-accident production and customer service levels for all priority SKUs by the end of our second quarter.
We have also made substantial progress on our long term recovery plan, which is expected to result in a more focused and profitable Slim Jim business going forward, and in addition, we have managed a complex insurance claim process in an efficient and timely manner.
We are working collaboratively with our insurance partners to resolve the claim as quickly as possible, and in fact we have already begun receiving our first insurance reimbursements related to property losses.
I'll comment further on these matters in a moment.
With respect to the impact on our first quarter performance, the Garner accident and related production disruption adversely impacted our net sales by approximately $33 million versus the prior year, and our operating income by approximately $10 million.
While we recorded no benefits from business interruption insurance in the first quarter, we still expect that proceeds from our business interruption insurance after deductible amounts will substantially compensate for lost profits for the full fiscal year.
We will say more about the expected timing of those proceeds as we know more later in the fiscal year.
Now to my third topic, items impacting comparability.
First, on hedging.
In the first quarter we had approximately $8 million of net hedge loss in corporate expense or approximately $0.01 per diluted share which we treat as a comparability item.
With respect to our Garner, North Carolina facility for the first quarter we had losses associated with property losses, Workers Compensation claims, general liability claims, and other incidental uninsured costs of approximately $37 million in the aggregate.
These losses were offset by related insurance recoveries of a similar amount, resulting in an immaterial net impact for the quarter.
These amounts will change over the balance of the year as we refine our estimates of losses, incur additional costs and record additional insurance recoveries.
We will continue to update you as our estimates of these losses and recoveries change; however, consistent with our previous comments, any net gain or loss associated with these aspects of the Garner accident will be treated as an item impacting comparability.
Now, let me turn to capital and balance sheet items for the quarter.
First on working capital.
In addition to our improved earnings performance we continue to make progress against our working capital initiatives.
While the first quarter reflects a slight use of cash for working capital, due in part to the seasonal nature of our businesses, we continue to expect that working capital improvements will generate at least $100 million of incremental cash flow from continuing operations for the full year.
We are focused on continued improvement of key cash conversion metrics related to accounts receivable, inventory and accounts payable.
Details on cash flows will be provided in our Form 10-Q.
Next, on capital expenditures.
For the quarter, we had capital expenditures of $119 million, including approximately $18 million related to reestablishing Slim Jim capacity.
This $18 million will be substantially funded by insurance proceeds.
For the full year, we currently estimate Capital Expenditures in the range of $475 million for our core needs, consistent with our original business plan.
In addition, we have previously announced our plans to build a state-of-the-art sweet potato processing facility in Louisiana.
We estimate we will spend approximately $90 million in fiscal 2010 related to this strategic growth investment.
A portion of this investment will be funded by tax incentives, and in fact, the current availability of significant tax incentives was a consideration in moving ahead with the project at this time.
Finally, we are currently committed to approximately $35 million of capital related to our Slim Jim business recovery efforts.
Again, this $35 million will be substantially funded by insurance proceeds.
As we finalize our recovery plans and investment needs, we will update you further on additional capital expenditures which we also expect to be funded from insurance proceeds.
Interest expense was $42 million in the first quarter versus $50 million in the prior year.
This decline is largely due to having a full quarter of interest income in the current year on the notes receivable associated with the sale of our trading and merchandising operations.
This sale closed during the first quarter of fiscal 2009.
Also, we continue to be very comfortable with the collect ability of these notes.
Dividends for the quarter totaled $85 million versus $92 million last year.
The decrease reflects fewer shares outstanding.
Now I'd like to wrap up with some brief comments on our fiscal 2010 outlook.
As Gary mentioned, we have raised our full year earnings estimate.
We now expect fiscal 2010 fully diluted EPS excluding items impacting comparability to approach $1.70 per share.
This updated estimate reflects the momentum in our business as well as our plans to continue to invest in the strategic drivers of long term success, innovation, marketing and supply chain efficiency.
That concludes our formal remarks.
I want to thank you for your interest in ConAgra Foods.
Gary and I, along with Andre Hawaux and Rob Sharpe will be happy to take your questions.
I will now turn it over to the Operator to begin the Q & A portion of our session.
Operator?
Operator
Thank you.
Now we would like to get to an important part of today's call, taking your questions.
(Operator Instructions).
Our first question today comes from David Palmer with UBS.
- Analyst
Thanks.
This is a question about your Consumer Foods division.
What do you believe was the all channel consumer take away sales growth for ConAgra products in the quarter roughly, and to the degree that there was a gap, you've mentioned certain SKU rationalization and other factors but I suspect the gap is larger than what you said in the release, to the degree that there is a wider gap, how much do you anticipate that being an ongoing gap or perhaps reversing in future quarters, thanks.
- EVP, CFO
David, you're absolutely right.
Our take away on consumer was greater than our shipments and we think that reflects some depletion in inventory both at the customer and the consumer level.
It clearly was up across all channels.
It was up in measured channels as you saw.
It was up in unmeasured channels, and I don't know if we want to, Chris do we want to get into specific numbers?
- VP, IR
No, however we can let our listeners know that our performance outside of measured channels is also very strong.
Our business with some of the big names we usually get asked about was also very strong and I know you have color you'd like to add-on that.
- EVP, CFO
Yes, there was meaningful difference in terms of take away being greater than our shipments for the quarter, so I think we feel very comfortable, that obviously that will meet at some point, that equilibrium, will be reached at some point but the momentum in the business is very very good.
- Analyst
And just one separate question on your relaunch of Healthy Choice and Frozen.
Any specific learning above and below target with regard to trial and repeat if we were to separate that relaunch into trial and repeat?
How did things go there in terms of getting the trial versus what you would try to achieve and then in terms of repeat purchases, how is that coming in?
- EVP, CFO
On both fronts, very very good.
There is every sign that our innovation on Healthy Choice is going to lead to continued sustainable growth in that franchise, so the trial numbers are ahead of where we would like to see as well as the repeat numbers.
- President - Consumer Foods
David this is Andre.
I'd just add one thing.
I think Steamers has been on a roll ever since we launched it and as we continue to add new products to that line up including Asian that we launched a while back, that continues to be great.
The true surprise for us really has been the natural product that has really really overdelivered, our Healthy Choice Natural line has exceeded even our very high expectations that we had for it so on Healthy Choice we feel very good with how that product line is performing.
- CEO
And another one last point, David is we are bringing new consumers into the franchise, so that's a good thing as we broaden out our usage.
- Analyst
Thanks, guys.
- CEO
Thank you.
Operator
We'll hear now from David Driscoll with Citi Investment Research.
- Analyst
Congratulations on the quarter.
- CEO
Thank you.
- EVP, CFO
Thank you.
- Analyst
I wanted to follow that same line of questions on the Consumer Foods sales line.
When I look at my food, drug, and mass classes of trade data I see it's up just over 4.2% and then what we had seen in the past I believe Gary was that non-measureds were a very significant impact to those numbers, somewhere to the tune of it would add like three to five points or so to the numbers that we saw in Nielsen FDM data, so kind of getting back to this, I want to ask number one, is the benefit from non-measured still running at that significant level above the FDM data this quarter as it had in a number of the quarters last year, especially Q3 and Q4.
- CEO
There still is a gap, David.
The Slim Jim numbers particularly as it pertains to convenience store is a significant hit in that overall channel because we just couldn't supply, we had allocation on Slim Jim, so that's a significant piece but there's still very good performance in unmeasured channels and it is still significantly bigger.
I would tell you the gap is not as great and a lot of that has to do with the fact that the traditional grocery has performed better as you've seen in the numbers and once again I'll stress our take away numbers are greater than our shipment numbers and that is also reflected in the momentum that we've seen continue in our business as we speak.
- Analyst
Two related questions then.
So what I believe the conclusion would be is that we should see accelerating sales growth in second quarter and in third quarter as that depleted inventory gets refilled, so number one comment on that and then second, can you give us any kind of quantification as to a Slim Jim impact for fiscal Q2?
- CEO
Slim Jim impact in Q1 was a couple of points of top line for Consumer Foods for the Company and we will still continue to see something close to that, maybe not quite as much in Q2 as we start to rebuild our inventory so right now what's happening is we depleted all our inventory, we're on allocation, we're now building it back up and that really won't reach the kind of service levels that are acceptable to us probably until the second half of the year.
Operator
We'll move now to Ann Gurkin with Davenport.
- Analyst
Good morning.
- CEO
Good morning.
- Analyst
I just want to ask about Commercial Foods.
If I understand correctly, while it's still difficult maybe your forecast is not as conservative as it was on the last call and is that because maybe Q1 was a little bit better and maybe restaurants you're seeing kind of change there?
Can you just help me understand that a little bit?
- CEO
Rob?
- EVP - Legal & External Affairs
Yes, let me try and address it this way.
I think nothing has changed our view that relative performance to the segment year-over-year, we expect to be flat.
We were pleased with Mills performance in the first quarter but we're still calling the year as we described.
I I would say generally, with respect to Lamb Weston's business, we're encouraged by what we see generally in the market.
It's not that it's easy.
It's just that we do see signs of the segment or the take away rebuilding at the consumer level, but importantly, we planned for that, sort of a improvement, so as we look at it right now it's on balance pretty much what we have planned with a little bit of tail wind from Mills in the first quarter.
- Analyst
That helps, thank you.
Operator
We'll move now to Andrew Lazar, from Barclays Capital.
- Analyst
Good morning, everyone.
- EVP, CFO
Good morning.
- Analyst
Just two quick things.
One on some of the SKU rationalization and one on productivity.
On the SKU side I'm curious if you're seeing it as if your SKU rationalization is more pronounced on either certain brands or channels or customers specifically or is it really kind of a broad based action that you're doing?
- CEO
Andrew, I'd say if there's one channel where we're the most proactive, that's in foodservice.
We've done a lot of rationalization there.
As we basically act very proactively from what's good for us as well as what's good for our customers, but we can tell you there's as you know, there's pressures in this environment in terms of rationalizing SKUs, clean assortment, whatever you want to call it, we've been very very proactive in this regard.
We have a number of number one brands where this could potentially and we've already seen it, benefit us as we get the assortment clarified, but I think the real key is eliminating your own SKUs when they've got marginal velocity.
Again we do that very proactively.
We've taken out several hundred SKUs I would say in the last few months in our active SKU management program, and the real benefit there shows up in better Real Estate for your top performing skews which leads to less out of stocks and clearly, supply chain efficiencies.
- Analyst
And on that front, I'm assuming we should continue to expect some of this going forward to some extent, not just from you but more broadly?
- CEO
Yes, I think you'll see this trend continue and overall, I think if we all manage it the way that we see it happening, I think it could end up being a plus for the whole industry.
- Analyst
Great.
And then just one on productivity.
You've upped your full year productivity save estimate and even on that higher number, it's obviously a big number, but when you look at it if you benchmark that let's say across what a lot of other food peers are doing whether it's cost of goods or percent of sales, or what have you, there's some that recently upped their productivity saves to even levels above that, and given from where ConAgra is coming from in this process with your pipeline, I'm curious of your thoughts around that.
Is part of this just wanting to go at it in a way where it doesn't create some of the Supply Chain issues that you may have had a year or two ago?
Want to get your thoughts on that.
- CEO
Well I'd tell you what, Andrew.
We feel very very good about the momentum and the trends in our productivity being very very sustainable.
We've got a very long runway and I think you'll see us continue to put really good numbers up there.
Operator
We'll hear now from Eric Katzman and Deutsche Bank.
- Analyst
Hi, good morning, everybody.
I've got a few questions.
Just first, I know it's kind of a hodgepodge of stuff but corporate unallocated was a lot better than I had expected.
Is that some of the productivity coming through and is there any kind of forecast for that number?
- CEO
Yes, I guess first of all it's fairly consistent with our plans.
There's a number of things that run through corporate.
I think in terms of you're trying to look at it in isolation we typically start out the year somewhere in about the mid 300s, so 350-375 and to the extent that we have changes such as incentive accruals and changes in allocation, that number can move around but that's kind of how we look at it year to year.
- Analyst
So 300 is still a good number to kind of think about for the full year?
- CEO
Oh, I think you got to be looking at probably in the range of 350 to 375, pending further changes.
- Analyst
Okay, and then I'm just kind of wondering, Gary, if you could talk a little bit about promotion and the efficiency thereof.
I mean i seems like sequentially, your kind of price mix top line component decelerated quite a bit, and I'm kind of wondering is that because you kind of felt necessary to spend more back into the business or just maybe help me with that a little bit and then I have one last follow-up.
- CEO
Yes, Eric.
It's really not as you suggested that we're spending a lot more trade money.
It's really the overlap, so we took a lot of as the industry did, a lot of pricing last year.
That's not the case as we go forward, so overall, we would say that trade spending has ticked up just slightly as we've been very proactive getting the right price points at the shelf but remember again the base prices are also higher.
We've lowered some list prices, where the predominant costs are commodity inputs like oil or margarine spreads or Eggbeaters but very importantly we've got a new and improved trade spend system that gives us better analytics, better controls, more efficient, more effective spending so I'd say overall our pricing analytics are much better than we were 18 months ago and we're very satisfied with where we are as it pertains to trade spend.
- Analyst
Okay and then last kind of more of a strategic question for you, Gary.
I guess you've been there a couple years, you've done a lot of good things for the company in what's been a very volatile environment.
You've scaled back the portfolio and you now, you have a good balance sheet because you sold trading and merchandising very well.
I'm just kind of wondering in terms of the argument of scale versus focus with what's kind of recently been announced in terms of M&A in the industry, where do you kind of see the Company in terms of M&A, do you think you're more of a targeted buyer or do you think that the Company would be helped longer term via greater scale, maybe you could just kind of talk a little bit about that.
- CEO
Yes, I'd say we're very pleased with the foundation building that we've done over the last few years and we're a much stronger operating Company than we were before but wore still focused on just being a really good operating Company and doing the things that are really in our control, so I really can't speculate as we go forward, we're just going to work on continuing to be the best Company that we can be.
Operator
We'll move now to Stifel Nicolaus and Chris Growe.
- Analyst
Hi, good morning.
- CEO
Hi.
- Analyst
I just wanted to ask you first if I could Gary on the SKU rationalization we've heard a lot of that being prompted by retailers in particular big retailers and I was wondering if you could speak to what you're seeing if any of this is prompted by retail and I'm more interested what this has meant for your shelf space, as you take these products off are you filling it right back up, how does that work at maybe some of the big retailers?
- CEO
We're really attacking it systematically almost category by category, very proactively so we've gone in and had a number of customer calls with our team on the first half dozen or so categories, key categories that we operate in and that has been received extremely well because we're taking very much a win-win focus, so it's really all about how does the customer win in terms of making that category more productive, more profitable, and we have seen things like better assortment on our products where our top performing SKUs have better shelf space, more holding power, supply chain efficiencies they've come through but I think the key is to make sure that it's us.
It's our idea for the most part.
There is not a material critical mass impact from customers that are coming to us and discontinuing products.
We've seen, you just want to take a few of our categories like canned pasta with Chef Boy-ar-dee or popcorn with Orville Redenbacher and Act 2 or tomato with Hunt's and Rotel, we've seen big wins there with customers as we've gone in an made our recommendations as to how those categories could be the most productive so we're feeling very good.
A lot of it is based on the fact that our tools and our analytics are so much better than they used to be.
That's really the key.
- Analyst
Okay.
And then if I could ask as well on the Consumer Foods business, you mentioned there was positive mix there.
Is that just a function of the products you're selling essentially, or were the new products actually mix enhancing for you and related to that I'm curious how promotion fared in the quarter for Consumer Foods.
Is that picking up a little bit here as you see some cost deflation in some categories?
- CEO
Well, first I'd say the answer on mix is yes, yes.
We're selling a great mix of products that are stronger margin, the new products that we're selling are margin accretive, so that's all good for mix and in terms of trade promotion, again, I would say up very slightly, but I think it's really all about getting more for the dollars that we're spending versus just taking the prices deeper, so our pricing analytics are far better and we're feeling very good about where we are on the shelf with our customers having been very proactive on that front.
- Analyst
Okay, well thank you.
- CEO
Thank you.
Operator
Our next question comes from Ed Roesch with Soleil Securities.
- Analyst
Hi, good morning.
- CEO
Good morning.
- Analyst
Wanted to ask you if you could address kind of the SG&A level which was fairly high.
You mentioned incentive comp was up but it was still one of the highest levels, Q1 levels in about four years.
I was just wondering, is there any spending on productivity initiatives that are encompassing that increase?
- CEO
I'm sorry, I didn't catch the last part of that.
Could you repeat the last part of the question?
- Analyst
Is there any spending on productivity initiatives, whatever form those might take that will eventually lead to lower costs that are encompassed in that SG&A number?
- CEO
I would say there are some modest, there's modest costs in SG&A related to productivity efforts.
I don't know that's a significant delta year-over-year.
With respect to the anatomy of our SG&A in total, what I would remind you of is the two big drivers of the increase in SG&A are incentives are higher this year based upon relatively good performance this year versus last year, at this time our performance was not as good, but as I also I think previously commented, the other significant impact in terms of that year-over-year increase in SG&A is the fact that last year's number had been reduced to reflect the several gains that we had recorded in SG&A, the most significant of which was the sale of our Pemmican brand which had about a $20 million gain in the prior year.
There were actually other smaller gains in that number, so the absolute reported number was driven by those two items.
- Analyst
All right, thanks.
The rest of my questions have been answered.
Thanks very much.
Operator
We'll move on to Todd Duvick with Banc of America/Merrill Lynch.
- Analyst
Good morning.
I wanted to clarify on the capital spending I'm not sure I understood this correctly.
It sounded like you were reiterating $475 million full year CapEx and so my question is was that inclusive of the new sweet potato plant and the Slim Jim rebuild or are those in addition to that?
- CEO
Those are, the 475 is not inclusive.
That was our plant coming into the year and we obviously had the Slim Jim incident which was not obviously in plan and then the sweet potato we accelerated the decision to make that strategic investment so those are incremental.
We did also feel like we should highlight that there are some funding sources for some of those incremental amounts versus just normal operations.
- Analyst
Right, okay.
I did catch that and so I guess your overall your increasing CapEx guidance $125 million but as you mentioned you've got some sourcing for some of that but also you mentioned $100 million improvement in cash flow because of better working capital management, so I guess where I'm going with all of this is if cash flow is going to be up, capital spending is also going to be up.
Do you expect to generate free cash flow after CapEx and dividends for the year?
- CEO
Yes, we do.
I don't have the numbers in front of me right now, but we would expect that to be the case.
- Analyst
Okay, and then I guess the final question related to that in terms of your free cash flow priorities, you haven't been buying back shares for about a year now, so what are your priorities going forward for free cash flow, whether they be for the share buybacks, M & A or just accumulating cash on the balance sheet and possibly debt paydown?
- CEO
Well, I think probably a number of those things will be under consideration, as we've commented previously, we are committed to a strong investment grade credit rating and especially in this environment we think a strong Balance Sheet and liquidity is at a premium.
We're also committed to healthy dividend and then from there, I think as we accumulate cash, we will look at a variety of options, M & A, internal growth opportunities such as the sweet potato opportunity we just capitalized on.
We'll probably also look at investments in efficiency but we'll benchmark a lot of that against share buyback and also consider whether or not there are any debt retirements that would be attractive, so I think we will be evaluating all of those options as we have the cash available.
Operator
JPMorgan and Terry Bivens has our next question.
- Analyst
Good morning, everyone.
- CEO
Good morning.
- Analyst
Just a couple of questions on individual projects.
Gary, it looks like you guys were a little more aggressive this Summer in locking up the merchandising events with ketchup.
Is ketchup something you've decided to change strategy on and get more aggressive across-the-board?
- CEO
Ketchup is a small piece of our business.
We decided on a particular strategy that was a win-win for ourselves and the customer and we basically stuck with that strategy and it has worked.
In this environment, it's something that the customers have really come to us with and we've responded and it's turned into a win-win but again, it is not a big priority for us.
It's not a major piece of business for us.
- Analyst
Okay.
And just with regard to Banquet, I mean obviously you've done a good job with Healthy Choice.
I was a little bit surprised to see Banquet listed among those posted a decline, particularly if you kind of look at the economic context, what was going on with that one?
- CEO
Yes, I would say most of that is timing, Terry, so I think certainly as we watch what's transpiring as we speak, the Banquet business looks very healthy, so I'd say that's more timing than anything else.
The underlying trends of the core business are good.
- Analyst
Okay, thank you very much.
- CEO
Thank you, Terry.
Operator
We'll hear now from Kevin Boler with Morgan Stanley.
- Analyst
Hi, you have made some comments regarding your cash flow.
I think you said working capital improved, et cetera can you just tell us what the actual cash flow from operations number is and then I have a second question regarding M & A.
I think Gary, you had said that you're focused on what you can control but prior to the financial crisis I think you had talked a lot about trying to make some acquisitions.
Is the constraint right now getting funding or has your appetite for acquisitions actually diminished?
- CEO
Our appetite for acquisitions is about the same and it's really about tuck-in acquisitions, where we know we can make it work like some of the things we've done over the last year or two, so we're always looking for things like that but what we're not in the market for is a major transaction, so we're always looking for things that can enable us to grow.
- EVP, CFO
On the cash flow questions, more details will be in the 10-Q.
I would expect cash flow from operating activities to be in the range of $250 million for the quarter and for the full year, we currently expect that number to be in the range of $1.1 billion.
- Analyst
Okay, great.
Thank you.
Operator
We'll now take a follow-up question from David Driscoll with Citi Investment Research.
- Analyst
Thanks for taking the follow-up.
I just wanted to ask a little bit more detail on the inflation outlook.
I believe on the last call you guys had said that the inflation was going to be something like low single digit inflation but it is coming in below those, I think you said in your prepared comments it was better than expected for the quarter so there's two questions here.
One big picture for the year.
Would you say that inflation is close to zero and then for the quarter itself, it actually looks to me like it was a deflationary quarter.
Is that correct?
- CEO
Actually, it was pretty much flat for the quarter.
I'd say, John, accurate?
- EVP, CFO
Yes, I think the other thing to keep in mind is that as I commented, some of the deflation or lower costs are in categories such as vegetable oil where we tend to have to pass that back through in products like Wesson Oil pricing so I think if you looked at the whole group without those products we're probably still slightly in the low single digits in terms of inflation.
- Analyst
And you expect that for the year?
- EVP, CFO
At this point, I don't have a better estimate other than looking at the full year in that way.
- Analyst
Great.
Thank you very much.
Operator
We have another follow-up from Eric Katzman with Deutsche Bank.
- Analyst
Hi.
Thanks for taking the follow-up.
Just a question on I think you said international hit the top line by 1% but hit the EBIT by 6%.
Is that on a consolidated basis because if I try to do the math on how you used to, when you used to break out international, it would seem that that would mean international is kind of running at like a 20% or so margin which just seems a lot higher than when you used to break it out when it had about a 10% margin, so did I get that right that it was a 6% hit to consolidated EBIT?
- EVP, CFO
No, this is John.
The impact I was speaking of was on the consumer side.
It was about 6% to the consumer operating profit and that includes not just translation but also transaction gains and losses related to that business that passed through cost of goods sold.
- Analyst
Okay, thanks for the clarification.
Operator
There are no further questions.
Mr.
Klinefelter, I'll hand the conference back to you for final remarks or closing comments.
- VP, IR
Thank you.
This concludes our conference call and just as a reminder, this conference is being recorded and will be archived on the web as detailed in our news release and as always we're available for discussions.
Thank you very much for your interest in ConAgra Foods.
Operator
This concludes today's ConAgra Foods first quarter earnings conference call.
Thank you again for attending and have a good day.