Popular Inc (BPOP) 2002 Q4 法說會逐字稿

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  • Operator

  • Good morning and welcome to the E-Loan forth quarter 2002 earnings conference call. All participants will be able to listen only until the question and answer portion of the call. This conference is being recorded. If you have any objections, you may disconnect at this time.

  • I would like to introduce your first speaker for today's call, Mr. Chris Larsen, Chairman and CEO. Mr. Larsen, you may begin.

  • Christian A. Larsen - Chairman and CEO

  • Good morning, and thank you for joining us for E-Loan's fourth quarter 2002 earnings call. For those of you with access to the internet, we have provided a slide show to accompany the our remarks today. You can access the presentation on our website at www.E-Loan.com, under the investors relation tab at the bottom of the page.

  • The slides are controlled by the participants and we will inform you when we have move to the next slide.

  • With me on the call today are Joe Kennedy, our President and Chief Operating Officer, and Matt Roberts, our Chief Financial Officer.

  • Let me begin by giving you a very brief overview followed by Matt who will review our financial results and forward guidance, followed by Joe who will provide an operational overview. I'll give some final comments before we take questions.

  • Q4 was an out standing quarter for E-Loan. In the fourth quarter, we achieved a record profit of $5m or $.08 per share. On record revenues of $31.1m. This exceeds the top end of our increased mid-December guidance of $.06-$.07. Over all our revenue increased 16% sequentially and over 70% for the same period last year as we delivered our fifth consecutive profitable quarter.

  • As Matt will detail in a moment, we are also very pleased to raise our earnings and revenue guidance for 2003. We are particularly proud of our continued progress to diversify our product revenue. Diversified revenue grew 19% in the fourth quarter and 164% year over year. We are also very pleased with our growth and purchase loan and home equity volumes, which both set records growing 25% and 23% respectively in the quarter.

  • With that. Let me turn the call over to Matt who will discuss our Q4 financials and forward guidance in greater detail. I'll come back on the call later with some closing marks.

  • Matthew Roberts - CFO and Secretary

  • Thanks, Chris. Before I begin the financial review, I'd like to remind you that during this call we may make forward looks statements based on current expectations that involve risks and uncertainties. The actual results may differ from the results described in the forward looking statements.

  • Factors that could cause actual results differ include, but are not limited to, general conditions in the lending industry, industry fluctuation, and the impact of competitive products. These and other risk factors are detailed in E-Loans filings with the Securities and Exchange Commission.

  • Now I'd like to review a summary of our financial results for Q4 2002, shown slide three of the presentation. Our earnings press release include the detail presentation for your review.

  • During the quarter we closed $1.3b and sold $1.2b in loans. The mix of sold loans among our three primary products was 71% mortgage, 14% auto, and 15% home equity. Refinance mortgages accounted for 55% of total close loan volume, down from 62% in the prior quarter. Revenues totaled a record $33.1m1, an increase of 70 % compared to $19.5m in the same period last year. And up 16 % compared to $28.4m4 in a prior quarter.

  • Of the total revenue 74% of mortgage including interest income, 9% was auto, and 16% was home equity including interest income. Prime refinance mortgage revenue accounted for 58% of total revenue. Down from 59% in the prior quarter.

  • Net income was $5m or $.08 per share on 61.3 million diluted shares, compared to net income of $1.9m or $.03 per share on 59.7 million diluted shares for the same period last year. Direct margin, which is defined as revenue minus variable and fixed operation expense totaled $16.7m, an increase of 87%, compared to the $8.9m in the same period last year, and an increase of 27%, compared to the $13.2m in the prior quarter.

  • Slide four provides an overview of the improvements we made in shift key areas of our business model. Operations and marketing efficiency. From 2000 through 2002, we have increased our direct margin from 12 % to 48% of revenue while decreasing cost to acquire customers from 79 %to 45% of revenue.

  • Slide five we outline our financial model targets in the significant progress that we've made toward those targets as of Q4 2002.

  • As for our bs, total assets at the end of the quarter were $452m, which includes cash and cash equivalence of $36.3m, of which $2.5m is restricted, and loans held for sale of $393.4m. Loans held for sale grew substantially in the quarter as we funded $124m more loans than we sold. As a recognized revenue on sold loans, the current bill on our loans for sale will benefit revenue in future periods. Total liabilities at the end of the quarter were $396m and included $383.6m in borrowings related to mortgage, home equity, and auto loans held for sale.

  • Total stock holders equity at the end of the quarter was $56m.

  • In June 2002, E-Loan created a qualify special purpose entity, E-Loan AutoFund 1, which purchases prime auto loan from E-Loan, Inc. and holds the loan.

  • The following are statistics on the loans sold to the QSPE in the fourth quarter. We sold $101.6m in loans to the QSPE during the quarter with $1.8m in related gain on sale. In exchange for loans sold, we received cash and a beneficial interest in an auto loan is sold to the QSPE. The primary variables used to calculate the fair value of the beneficial interest remain unchanged for those use in the prior period and were a 12% discount rate, 72 basis points life of loan loss rate and 1.5 ABS prepayment speed. The average loan characteristics were $18,900 loan size, 734 FICO score, 25% new car, and an average APR of 5.79%.

  • We continue to sell all of our sub-prime auto originators to various sub-prime auto loan purchasers according to their underwriting guidelines. We do not retain any interest in sub-prime auto loans. During the quarter, we ended our sub-prime auto loan sales agreement with AmeriCredit, which had a negative impact on our all the owe loan volume in that quarter.

  • Now I'd like to update you on our financial guidance for 2003 as shown on slide six and seven of the presentation. Our earnings press release includes a detailed presentation for your review. As Chris mention said earlier in the call, we are increasing our prior 2003 revenue and net income guidance? We now expect 2003 total revenue of $125m and net income of $14m or $.22 earnings per share. The following assumptions support our 2003 financial guidance.

  • According to the most recent mortgage bankers association forecast, refinanced volumes are expected to decline approximately 47 %from 2002's record high level, with the majority of the decline in the back half of the year. We expect to grow our refinance market share during the year, resulting in a lesser decline of 22% in our prime refinance loan volumes in 2003. Additionally, our renew per mortgage loan and interest spread is expected to trim down throughout 2003 toward historically levels. Home equity home loan volume is expected to grow as consumers continue to opt that loan type versus cash out refinance to meet their needs. Our auto loan assumptions factors in continued manufactured incentive financing and the impact of reduced liquidity in the sub-prime lending market.

  • Given the above assumptions, we expect 2003 total revenue to grow to approximately $125m, representing a 21% improvement over 2002 results on a substantially different revenue mix. As shown on slide eight, anticipated revenue in 2003 continues a trend of significant revenue growth from our 1998 base.

  • Slide nine of the presentation highlights anticipated progress on diversified revenue as prime mortgage refinanced revenue expects to account for 42% of our total revenue in 2003, down from 58% in 2002.

  • As shown on slide 10, revenue from diversified products is expected to total approximately $73m in 2003. By comparison, this amount is greater than our total refer new in 2001 of $68m. We expect 2003 net income of approximately $14m or $.22 earnings per share on approximately 65 million diluted shares in 2003, representing a 31% improvement over 2002 net income.

  • We expect the current quarter ending March 31st to be similar to our record performance in Q4 2002, with revenue of $33m and net income of $5m or $.08 earnings per share.

  • Over the next three years our goal is to grow diversified product revenues by 50% per year while increasing our share at a prime mortgage refinance market each year. While the mortgage makers association has not provided any market forecast beyond 2003, we will continue to measure our refinance market share progress against forecasts over time.

  • The compounded 50% annual growth rate on diversified product revenues over 2002 results would produce $150m in revenue on just these diversified products by 2005.

  • Now I'd like to turn the call over to Joe for his operational review.

  • Joseph J. Kennedy - President and COO and Director

  • Thanks, Matt. I'd like to focus my remarks on two major topics. First, a summary review of the major technology advances that we implemented in 2002, and our top priorities for 2003 development. And second, a brief update on our increasingly aggressive marketing activities.

  • As slide 11 summarizes, in 2002, we continued to develop and implement industry leading advances in technology in all the major pieces of our business. In both the mortgage and home equity operations, we completed full automation of all third party communication for all loans, including appraisal and title, and even flood certification. Both for the delivery of orders and information out of E-Loan, as well as for the seed of information back.

  • However there is nothing glamorous about this part of business. In fact, much of the information flow in mortgage loan processing involves the interplay of the lender and the third party providers. Automating these communications increases our efficiency, reduces our cycle time, and eliminates data errors as redundant data entry is eliminated.

  • Also in the mortgage and home equity operation, we began the role out in Q4 of our rapid contact technology. This is a very sophisticated application that took over a year of development. It intergrades our application routing and cueing technology with our telephone technology, including dialing, tracking and recording systems. The results enables us to be extremely responsive to customers, improving the approval to fund conversion rate while also increasing our efficiency.

  • Building our earlier work supporting our mortgage operation, we extended our proprietary underwriting engine to also encompass our home equity lending, including automated poll and analysis of not only credit information, but also automated appraisal information. All within 120 seconds after a customer submits an application.

  • In the auto operation, we launch EDocs another industry first that enables customers to printout their loan documents from their own PC as soon as they are approved. As a result, customers can apply for their own and purchase a car of their choice the same day, no longer having to wait for loan documents to be delivered by mail. Over 90% of our auto customers are now opting to receive loan documents electronically.

  • As we talked about on our last call, providing customers with unbiased education and advise about how to best choose debt to achieve their objective system essential to our mission. Along with the technology which we introduced four months ago, which we now call the Loan Advisor is off to a strong start. Over the past few months customers using it have accounted for 17% of total mortgage and home equity rate quotes we delivered. Moreover, we found these customers have a 50% to 100% greater conversion rate to application than those receiving a traditional rate quote. Our conclusion is that by providing objective advice, customers are more confident that they understand and have analyzed their options and are more comfortable moving forward with us.

  • Crossing all of our product lines, we began rolling out the technology that the ultimately enable customers who have filled out an application for one product at any time in our history. To care over that application to a new application for any of our products. For example, previous auto or home equity customers now interested in a mortgage loan need not complete an application from scratch. Rather they enter their ETrack account and just indicate the prior application from which they would like to draw information. Rather than entering all of their information anew, they now need only update that which has changed.

  • The goal of all this technology of course is to provide our customers with the best loan product for their specific situation and to provide that product at a better rate and with a better loan process than the traditional way.

  • The summary measure of our success is the number of loans we do that come from repeat customers. As slide 12 shows` this percentage has grown steady over the years and has now reached 15% of all loan transactions in the fourth quarter of 2002. More over, 16% of total mortgage fundings were first time customers that indicated they came to E-Loan based on hearing good things about us from a friend. These two measures so we are not just funding loans but providing customers with a truly better experience, one that makes them better advocates of our service.

  • In addition, this word of mouth lowering our marketing expenses as a higher and higher percentage come to us based on previous experience, either their own or they have someone they know and trust. We are far from done with applying technology to further improve the loan process for consumers while driving costs down.

  • Slide 13 lists some of the major things we are planning for 2003. In our mortgage and home equity operations we are planning a comprehensive upgrade of our loan origination system. With numerous improvements to our work flow and process we will improve our efficiency and productivity.

  • In the auto business, we are planning to launch our own underwriting engine where we currently use an outside system. We will also be providing on-line account services to our E-track Gateway to those prime auto customers we fund through the QSPE. This will provide us with the opportunity for on going communication with these customers throughout the life of their loan.

  • We're also planning to launch another powerful debt advance tool in 2003. While the loan advisor enables to customers who are seeking a new loan to optimize their product selection. The new debt management advisor we're now developing will allow customers who want to analyze their total portfolio of outstanding debt and understand whether it is optimized. That is, given a numerous specifics of their situation, including our credit score, do the loan products and rates they currently hold represent the lowest after tax cost possible? If not, what changes can the customer make to achieve the lowest after tax cost?

  • This tool is in many ways analogy of tools that have existed for sometime in the world of asset management to help customers assure that their portfolio is optimized be it vis-à-vis the specific situation and objectives. We expect that this tool will represent another industry first and are excited by the new capabilities that it will provide to consumers.

  • I talked about our marketing on each of the last several calls and would like toe provide another update today. Please advance to slide 14. We are very excited about the progress we made with our marketing in 2002. And are continuing to scale using the full array of media that have proven productive for us including on-line, direct mail and TV. While much of this progress is visible such as our increasing presence on TV, there is also a crucial part of the progress that is behind the scenes. Specifically the technology foundation we use quickly analyze the effectiveness of each of our marketing initiatives. Our data warehouse collects information from all of our systems including our phone system. And each provides statistical out put to the systems in our media buying agency. This technology has enabled us to dramatically accelerate the speed of our marketing cycle of doing, analyzing, learning and refining, which is a foundation of every direct marketers success.

  • As we move into 2003, we are particularly focused on exploring the potential for TV to drive purchase mortgage customers to us. Even though the first two TV spots we produced last year were more focused on home equity and refinance, we found that they generated a substantial number of purchase customers, roughly 20% of all respondents. News spots that you will see in the next few weeks will speak specifically to purchase mortgage customers. And we are eager to begin refining and optimizing our TV communication to these customers.

  • All of our good marketing work in 2002 did have one down side. At times as we tested new approaches which turned out to be powerful, our ability to increase demand got ahead of the capacity increases we had planned, especially the mortgage operation and especially when rates hit bottom. As a result, we saw our conversion rates go down in both the mortgage operation and the home equity operation in Q3. We expect to final Q4 numbers will also be suppressed for the same reason. Given 20/20 hindsight, we were just too conservative in our capacity planning for the second half of 2002. Looking forward, we're very excited about our increasing capability to scale our marketing and overall demand. As a result, we will be more aggressive in our capacity growth plan for 2003, especially in the mortgage business. We are confident in our ability to scale both demand and capacity and our focus at this point is keeping the two in sync with each other.

  • Now I'd like to turn the call back to Chris.

  • Christian A. Larsen - Chairman and CEO

  • Thanks Joe. As we conclude another year, I think it's important to review our strategy and what differentiates us from traditional lenders. We view the consumer lending market as a distribution rather than a market place opportunity. In fact, we think that the market place for consumer loan, the capital market works extremely well and provides little opportunity for web re-engineering. Conversely, distribution from the capital market to consumers is unnecessarily costly, lacks transparency and is fundamentally out of trust with consumers. We believe the web provides the perfect platform for re-engineering consumer loan distribution, as loans are intangible information products that are perfectly suited for electronic delivery. Clearly, our model embraces efficiencies by eliminating unnecessary middle men and the related costs, stream lines decision points and customer contact and reducing paper work and process redundancies. However, we believe the web cannot be looked at simply as a highly efficient channel for distribution of loans in a business as usual manner.

  • The expectation of the web customers are far more than efficiency and low prices. Our experience has shown that transparency, openness and the elimination of conflict of interest are equally as important. These soft issues, really trust issues require a fundamental business model and cultural ship that fully embraces the new realities of the web.

  • E-Loan's business model focuses on giving consumers clarity and in control before they have committed to an E-Loan and throughout the loan process once they have applied. E-Loan pricing is transparent. We feature no lending fee, no haggle pricing and free access to credit scores. We also eliminated conflicts in our employ compensation that are ramped in the traditional lending business. This allows us to act in a way that puts consumers interest first, gains trust and allows us to provide what we believe is the killer on line lending application, get it right.

  • In fact we believe the Internet is accelerating, the trend of consumers viewing their debt in much the way they view their assets. Particularly as consumer debt takes an ever greater role in the consumers over all financial portfolio and loan product options become more varied and complex. We believe there is increasing market for needed for a trusted source that helps consumers understand their options and transact with unbiased recommendation. We recognize that consumers are paying too much, not just because the traditional delivery system charges them, but also because they are often sold products that not optimal for the credit profile or lending needs.

  • We believe E-Loan is uniquely positioned to tap the debt advice market. In fact, no other company we know of is focusing on this opportunity. Only a company structured like E-Loan, which say multi-source provider that is unbiased in which products they recommend and the carries all the main debt categories can provide reliable and trustworthy debt advice. This is the heart of E-Loan's loan advisor product, a ground breaking tool introduced late last year that as Joe indicated is showing excellent results.

  • We believe the traditional players that use the web is just another channel, but maintain the same conflicts and opaqueness that exist in the off line market, will feel the gain traction in the web centric market that featured unbiased debt advice.

  • In short we're not just excited about our results and the progress we are making in diversifying our revenue, but we are more convinced than ever that our model will allow us to fully exploit the opportunities that lie ahead.

  • With that let's now take your calls and your questions and we will spend some time answering that.

  • Operator

  • Thank you. At this time we are now ready to begin the question and answer session. If you have a question, please press star one on your touchtone phone. You will be announced prior to asking your question. To withdraw your question, please star two. Once again, to ask a question, please star one.

  • One moment for our first question.

  • Todd Halky with Putnam Lovell NBF. You may ask your question.

  • Todd B. Halky - Analyst

  • Hey guys. Congratulations on the great quarter. Just had a couple quick questions. First, when you said this quarter there was 15% loan transactions came from repeat customers, [inaudible] could you give me a little contact what was that last quarter and same quarter a year ago.

  • Joseph J. Kennedy - President and COO and Director

  • Sure. This is Joe. The chart I have in front of me actually show its by month but to give you a feel, the flyer goes back to 1998 and the number is in the 1% range. You move into 1999 we typically between 2-3%, you move into 2000, you see a number between 3-4%. In 2001, you typically see at the start of year 4% or 5%, moving up to about 10% at the end of the year and then growing steady throughout 2002 from the low teens early in the year up to 15% for the fourth quarter. We saw a nice growth rate. In fact, an acceleration in the numbers in the last couple years.

  • Todd B. Halky - Analyst

  • Next question. Actually a couple here. On the out sourcing of the auto platform of the underwriting engine, what is the timing on that next year and potentially what can they save on the cost side moving it from outsourcing .

  • Joseph J. Kennedy - President and COO and Director

  • We currently use [inaudible], which is one of the big auto underwriting systems in a number of auto lenders use. We plan to ship to our own system around mid-year. That will safe us some cost. More importantly, we actually believe it will improve our responsiveness in terms of the speed in which we are able to approve customers and it will also help us with integration I talked about where we do pretty sophisticated things in terms of cost underwriting customers or a variety of loan products. So taking an auto customer and understanding whether they have a home equity option and vice versa. So we like the responsiveness and the flexible that we will get out of having our own engine.

  • Todd B. Halky - Analyst

  • Then going on to the conversion rate. Thanks for the outlook for the fourth quarter. You know based on the last couple quarters deteriorating due to capacity like you said. I was wondering what is your capacity level right now? Maybe if you can give it to me on a daily basis or quarterly. But what actually is the capacity level that you're able to take on in loans.

  • Joseph J. Kennedy - President and COO and Director

  • If the static figure were growing across the different businesses, it's probably best understood on a unit basis and the numbers are approximate. But, I'd say as of today our capacity in the mortgage operation is probably somewhere around 1500 transactions a month. In the home equity operation, that number is moving up because we plan our capacity growth pretty aggressively there. I'd say our capacity is probably somewhere around the 1500 a month although that willing moving up steady throughout the quarter here.

  • In the auto operation, which is the one operation where we're clearly under-capacity at this point, we could probably do under utilizing capacity I should say, we could probably do 3,000 to 3,500 hundred transactions a month at this point.

  • Todd B. Halky - Analyst

  • Good. On the conversion rate -- you know -- like you said, you're going to see deterioration in the fourth quarter when the numbers come out. What are your expectations for ’03, given that latter part of year we will see a drop off in refinancing? What is your expectation for the total mortgage conversion rate going for?

  • Joseph J. Kennedy - President and COO and Director

  • I think we will see on conversion rates for purchase and refinancing will recovery from the drops we saw in the second half of last year as we move through 2003. I think we’ll move equity conversion up to probably a record levels as we move through this year. And autos a little tough to tell given what's going on particularly in the sub-prime world, I probably don't expect a whole lot of change in the auto conversion until we see some of the fundamentals in the overall market externally change.

  • Todd B. Halky - Analyst

  • I promise this is my last question. From the marketing stand point in the fourth quarter, last quarter you gave us a number that you spend on television advertising. And I wanted to get a feel for how much of this up-tick that we saw in marketing was from the television channel and then going forward where you saw that level for next year and essentially if you can give us overall view of what you saw the marketing budget for next year.

  • Joseph J. Kennedy - President and COO and Director

  • Just a several pieces of that. The bulk of our marketing last quarter was TV components. That is the area which we are most increasing our spending, although there's also opportunities we see some direct mail and on-line. So we're far from single -- [inaudible] focus solely on the TV. But the TV is the most scalable element in the marking and we continue to increase that. We're currently running the spending on TV about $1m a month. We have a lot of -- enormous head room there in term of ability to scale that and we'll do so consistent with what we need to do in terms of matching it up with capacity planning that we have. So I couldn't really give you a number in terms of this and exactly what we plan to spend on TV in any given quarter or year going forward. We're certainly comfortable with the over all guidance that we given, that we continue to see marketing expense as a percent of total revenue in the low to mid 20's on a go forward basis.

  • Todd B. Halky - Analyst

  • Great. Thank you very much.

  • Joseph J. Kennedy - President and COO and Director

  • Thanks.

  • Operator

  • Tom Berg(ph) with JMP Securities. You may ask your question.

  • Tom Berg - Analyst

  • Morning. Congratulations.

  • Joseph J. Kennedy - President and COO and Director

  • Thank you.

  • Tom Berg - Analyst

  • I have four questions for you, just to let you know in advance. I will start with my first one. Why do you guys believe you will be able to double your home equity volume during FY 03?

  • Joseph J. Kennedy - President and COO and Director

  • We're confident we can scale the demand. We have seen great results from both direct mail and TV standpoint in terms of being able to scale the demand side. If you look the kind of capacity and funding growth we delivered last year, we are confident of our ability to scale the operating side. Overall, we did that in an environment that was very heavily re-fi last year. If anything, as re-fi’s begin to diminish at some point this year, that will only increase the opportunity on the home equity side. So we'd like extra conditions this year in summary we believe they will be at least as good at last year and quite probably better than last year and we're confident on our ability in the scale and demand in scale in the capacity side.

  • Tom Berg - Analyst

  • Okay. My next question is, why aren't home equity loans more likely originated by mortgage conservators or servicing first loans right now or. Other financial institutions or mortgage brokers.

  • Joseph J. Kennedy - President and COO and Director

  • That's an interesting question. I think each of those dimensions -- here is a few thought. We really don't think that mortgage servicers do a particularly good job building relationship and focusing on the need of customers. Most services are focused on cost efficiency and minimizing the cost of services. Forexample will be when we talked to the big services, their focus is on, "How do I make sure I never talk to a customer?" How do you make sure points are response unit handled if a customer never makes in a service operation. That's not the mindset that really builds customers relationships and expands opportunities. So, borrowing is fairly dramatic on the services roles part. We don't see a whole lot going on there.

  • Mortgage brokers, quite honestly have traditionally viewed home equity lending as not profitable enough from their time and interest. They're focused on making large spread per transaction, typically a point or a point and-a-half on a mortgage deal, and it's just not that kind of economic opportunity for a broker on the home equity side. So, our efficiency and our rate competitiveness are something we don't think a broker would find interesting to compete with.

  • I don't think banks have a particularly good focus on their customers and I'm not sure customers are really thinking I want to go to my bank down the street for a home equity loan. I'm not sure they're convinced the banks are interested in their needs and are going to be the most rate competitive. So I think we get a lot of people searching are there better options than my bank. And we do a lot of people looking for a better option than their bank.

  • Those are just thoughts. I won't say we comprehensively analyze that, but again, I think most consumers don't really see themselves as having lots of good choices for home equity loans -- so whether a get communication from us on great rates at a better process, I think they're pretty responsive to that.

  • Tom Berg - Analyst

  • Okay. My third question is, on a dollar basis, what is the home equity premium on a sale versus that of a first mortgage?

  • Joseph J. Kennedy - President and COO and Director

  • Really I'll just put it in dollar terms rather than basis point terms. The mortgage spread moves around a bit. It's usually wide because demand has been so heavy in the mortgage business. But let's say talking purposes, the gain on sale on mortgage these days is probably around $4,000. The gain on sale on home equity is probably around $1,100, with the execution of work currently getting.

  • Tom Berg - Analyst

  • All right. And my last question for you -- probably won't be your favorite. Why won't customers use Lending Tree instead of your service? How are you guys plan on competing with them, especially with the home equity loans.

  • Joseph J. Kennedy - President and COO and Director

  • We're working in a different model than Tree. Tree, I think, looks at lending and says, "We need a market place." Our view is the market place that we have a capital market among the most efficient in the world. There's no need to reengineer it. Putting up a market place on the front end, we think it's not constructive for consumers. Again, ours is about distribution to the cap market. We think it's very important that for the customer experience that it's not just getting the initial rate quote than the shopping experience that we provide and Tree provides, we provide the same thing. We're more comprehensive that we can reach capital market providers that really have no retail presence. But we think it's vital that the customer actually get all of the services needed to complete that loan. So, from initial

  • quote and education all the way through the funding. That's really the product that lending is. We think when you divide that up in tree type model, really a hand off with the lead going to traditional lenders it's hard to create an experience that I think is constructive for building brand equity. We think that's very important when we look market.

  • Matthew Roberts - CFO and Secretary

  • So just one statistic specifically focused on the home equity side. If you look at the latest figures they have in terms of conversion rate for home equities, the figure I show for them is 24%. Even with the suppressed levels that we saw in Q4, we still significantly out perform the conversion rate of Lending Tree. Again that's E-Loan as a single lender delivering 31% conversion versus giving up the lead, spreading across four different lenders and still not being able to match the kind of conversion rate that we achieve at E-Loan. We think that we are able to do that because we provide superior experience, greater responsiveness, all of the competitiveness we can achieve through a shopping service like Lending Tree and without the hassle of having four lenders calling and negotiating with you.

  • Tom Berg - Analyst

  • Thanks.

  • Joseph J. Kennedy - President and COO and Director

  • Any other questions?

  • Operator

  • Once again, to ask a question, please star one.

  • Our next question comes from Michael Powting(ph) with Renal(ph) Capital. You may ask your question.

  • Michael Powting - Analyst

  • Morning guys. Nice report.

  • Joseph J. Kennedy - President and COO and Director

  • Thank you.

  • Michael Powting - Analyst

  • As far as capacity goes on the mortgage side, I'm sure pretty much everyone felt the same way in Q4 as far as not having enough capacity is concerned. I guess two questions. One is it looks like you're planning to expanding capacity this year. Its always tough to do that looking in the rear-view mirror and I guess the combined question is, you know, if rates continue to remain low, presumably you're going to need that additional capacity even more. On the other hand if rates start move up, which I don't expect, then you may find yourself with excess capacity. I'm wondering if that's -- do you have the ability to reduce some of that capacity if you need to? Thanks.

  • Unidentified

  • The fundamental basis for being more aggressive with our capacity planning this year is not just a hope that the re-fi market will continue at it's present level. In fact [inaudible] we continue to expect that to go down over the course of the year. It reflects our confidence from a market stand point in terms of our ability to scale demand to fill that capacity expansion. Both by continuing the great growth that we demonstrated on a purchase side as well as our confident that we can gain share from a recent hand stand point each if the over all recent market goes down. It's really that confidence that of generated by all the work we did in all the different media on-line, direct mail and TV over the past year that gives us the confidence that we can move forward and not simply assuming that the market will be good but that we truly can deliver solid share gains to support that capacity and do so at good economic stand point.

  • Michael Powting - Analyst

  • Okay. Good. Thanks.

  • Joseph J. Kennedy - President and COO and Director

  • Thank you.

  • Operator

  • Sir, we have no more questions.

  • Joseph J. Kennedy - President and COO and Director

  • Okay. We want to thank everybody for joining us today. We look forward to speaking with you all real soon. Thank you.