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Operator
Good day, ladies and gentlemen, and welcome to the Badger Meter Second Quarter 2017 Earnings Conference Call.
(Operator Instructions) As a reminder, this conference call is being recorded.
I would now like to introduce your host for today's conference, Mr. Rick Johnson, Senior Vice President of Finance and Chief Financial Officer.
Sir, you may begin.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Thank you very much, Kaylee.
Good morning, everyone, and welcome to Badger Meter's Second Quarter Conference Call.
I want to thank all of you for joining us today.
As usual, I'll begin by stating that we will make a number of forward-looking statements on our call today.
Certain statements contained in this presentation as well as other information provided from time to time by the company or its employees may contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in these forward-looking statements.
Please see yesterday's earnings release for a list of words or expressions that identify such statements and the associated risk factors.
Let me reiterate some of our guidelines.
For competitive reasons, we do not comment on specific individual product line profitability other than in general terms nor do we disclose components of cost of sales; for example, copper.
More importantly, we continue our practice of not providing specific guidance on future earning.
We believe specific guidance does not serve the long-term interest of our shareholders.
Now onto the results.
Yesterday, after the market closed, we released our second quarter 2017 results.
Our sales, net income and earnings per share were all records for any quarter, not just the second quarter.
While you may argue that the sales record is by a very small amount, remember that the prior all-time record for sales was last year's second quarter.
So on a tough comparison, we had a very strong quarter.
Let's look at some of the details.
Sales were up 0.3% to $104.2 million compared to $103.8 million last year in the second quarter.
The split between municipal water sales and flow instrumentation sales is roughly the same as it was last year with municipal water contributing about 77% of sales and flow instrumentation about 23%.
Municipal water sales increased just $100,000 to $80.1 million from $80 million last year.
This included approximately $650,000 of revenues from D-Flow, the Swedish company we acquired on May 1.
The relatively small change between years was the net impact of slightly lower meter volumes and slightly higher radio volumes.
We also believe there are a number of customers who want the latest technology, and as a result, delayed orders pending our release of the ORION Cellular LTE endpoint, which did not begin shipping until June.
Flow instrumentation sales increased 1.3% to $24.1 million from $23.8 million last year.
We continue to see improvement in the domestic oil and gas markets as well as other domestic industrial markets.
In fact, domestic flow instrumentation sales were up over 5% quarter-over-quarter.
However, we saw lower international sales due to economic conditions.
Gross margin as a percent of sales was 39.4%, up from 37.9% in the second quarter last year.
The improvement was due to pricing discipline, favorable foreign exchange on purchase products and product mix, all offset somewhat by higher brass cost.
Selling, engineering and administration expenses were virtually the same as they were in the second quarter of last year.
A reduction in staffing costs and favorable health-care expenses helped to offset increased amortization expense related to the D-Flow acquisition as well as normal inflationary pressures.
The provision for income taxes as a percentage of earnings before taxes for the second quarter of 2017 was 35.5% compared to 36% in the first quarter of 2017.
At this time, this is our best estimate for the year as whole, although much will depend upon the relationship between foreign and domestic earnings for all of 2017.
As a result of these factors, net earnings for the 3 months ending June 30, 2017, were $10.6 million or $0.36 per diluted share compared to $9.4 million or $0.32 per diluted share in the same period last year.
Our cash flow remained strong.
For the 6 months ended June 30, 2017, we generated $37.3 million of cash from operations compared to $27.7 million for the first 6 months of 2016.
Our acquisition of D-Flow did have an impact on our short-term debt balance, which has increased since year-end.
However, debt as a percentage of total capitalization is still low at 14.5%.
With that bit of background, I will now turn the call over to Rich Meeusen, Badger Meter's Chairman, President and CEO, who'll have some additional comments.
Rich?
Richard A. Meeusen - Chairman, CEO and President
Thank you, Rick, and thank all of you for joining us today.
This is another strong quarter earnings for Badger Meter.
Not only did we have record earnings this quarter with a 12.9% increase over last year's second quarter, but this followed a record first quarter, where we saw earnings increased 9.5% over the first quarter of last year.
So we're very pleased with the 2017 results thus far.
And although strong -- although sales were an all-time record, they were relatively flat compared to the very strong sales in last year's second quarter.
As Rick noted, we believe this was due in part to customer delays associated with our introduction of the LTE endpoint in June.
In fact, we were also starting to run low on the old inventory, which also contributed to the flat sales.
The LTE is now fully released and shipments are continuing.
We are also aware of numerous large city projects that still are in the bid process.
With these types of projects on the horizon and the continued strength of our water meters, radios and software, we are confident about future municipal sales growth.
We've also started to see the long-awaited rebound in flow instrumentation, particularly in our oil and gas business.
We had very strong margins this quarter, which reflected continued cost controls and the pricing discipline that we are to achieve.
As Rick mentioned, we are seeing the benefits of cost reductions that were made last year in the flow instrumentation area.
Further, in the municipal water markets, we are maintaining our strong pricing structure by not participating in low-margin opportunities, and we are seeing benefits from our distribution consolidation strategy.
Finally, let me add a few comments about our recent acquisition of D-Flow in Sweden.
This company is already providing us with engineering and R&D expertise in the key ultrasonic technology that drives our E-Series Ultrasonic metering products.
We have already had several exchanges between the D-Flow engineers in Sweden and the E-Series engineers in our Milwaukee facility.
We have also established a technology road map that will allow us to integrate the D-Flow technology into future versions of our E-Series meters for our larger commercial metering customers as well as our residential customers.
This technology will not only improve the performance and functionality of the meters but will also enable us to reduce production costs.
So with those very brief comments, we would love to take your questions.
Operator
(Operator Instructions) Our first question comes from the line of Richard Eastman with Robert W. Baird.
Richard Charles Eastman - Senior Research Analyst
Rich, would you like to take a cut maybe at -- maybe a dollar amount of revenue that you think may have been deferred out of the majority of the second quarter due to the LTE product?
Richard A. Meeusen - Chairman, CEO and President
Well, that's a hard one, and I really can't give you a dollar amount because, obviously, it's anecdotal as to when customers are placing orders and -- I do know that -- to give you some added color, our VP of Manufacturing was very excited last week because he used an interesting word.
He said the LTE production line is going gangbusters.
So if gangbusters is a -- that must be a technical term used by manufacturing people.
And if you can equate that into dollars, you can get a feel.
But I really can't give you a dollar amount, Rick.
I'd love to, but I can't.
Richard Charles Eastman - Senior Research Analyst
And the transition internally and through customers, basically, the 3G cellular product would just evolve into the LTE product.
I mean, would that -- the 3G would be just discontinued then?
Or would there be any reason to buy that or...?
Richard A. Meeusen - Chairman, CEO and President
No, the 3G has been discontinued.
It's a lot like the cell phones you buy.
So if a customer has their system, let's say 25% built out, okay.
They can do the other 75% with the LTE, and it works exactly the same.
They really don't see the difference.
The only difference will be that sometime down the road, if the 3G network start to go away, the LTE product will last longer -- will be there longer.
So this does not mean we're going to end up with 3G customers continuing to buy the old product and LTE customers buying the new one.
Also, let me just comment on this delay so everybody really understands what we're saying.
Generally, if you have the iPhone 6 and you're going to buy a new iPhone and you hear that the iPhone 7 is going to be released in a couple months, you're going to wait.
And that's really what happened.
We usually don't like to announce that we've got a product coming out that's going to replace another product simply because this is what happens.
You end up with this dip in orders while people put a delay in.
The reason...
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Let's clarify.
This is not our delay.
We got it out on time.
Richard A. Meeusen - Chairman, CEO and President
No, it was out on time, okay.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
The same customers delayed ordering until they could get the 4G product.
Richard A. Meeusen - Chairman, CEO and President
Correct.
It was the customers delaying orders.
And as I said, we usually don't like to preannounce because this happens.
However, we did have some competitors who were saying, well, we're going to be coming out with an LTE someday so you don't want to commit to the Badger system because we're going to have an LTE.
That kind of forced us to tell our customers that we had an LTE coming in June, and it did cause a little bit of the delay in orders.
We expected this.
So I was pretty pleased that, a, orders -- that our sales didn't go down.
We had record sales.
And I was even more pleased that we were able to get a very strong bottom line for the quarter.
Richard Charles Eastman - Senior Research Analyst
No, I understand.
And then could I just ask you, when I look at the municipal water business, maybe the 3 buckets.
I mean, we're looking at kind of no growth year-over-year and you just explain part of the reason.
But was the -- can I just ask you, was the domestic business up?
How did Middle East do?
And then the commercial meter side.
Those 3 buckets within municipal, up, down or flat?
Richard A. Meeusen - Chairman, CEO and President
Are you asking for the quarter or for the first 6 months?
Richard Charles Eastman - Senior Research Analyst
No, the second quarter year-over-year that would comp to the flat revenue in municipal.
So second quarter over second quarter.
I'm just curious on those 3 buckets if they're up, down or flat.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
International is down.
Richard A. Meeusen - Chairman, CEO and President
Our international was down.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
International was down.
Our Latin America was up, but it's peanuts.
I mean, we're talking $100,000.
And really, domestic was down a fraction.
I mean, [0.3%] or something like that.
Richard A. Meeusen - Chairman, CEO and President
Yes, domestic was pretty flat.
And the international, we kind of separate...
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Latin America.
Richard A. Meeusen - Chairman, CEO and President
Latin America from international.
Latin America being mostly Mexico sales.
So Mexico was up a little bit, and international was down a little bit.
Richard Charles Eastman - Senior Research Analyst
Okay.
And then the commercial business must have been up just a tick or something?
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Yes, yes.
Richard Charles Eastman - Senior Research Analyst
Okay.
Okay, I got it.
I got it.
And then just last thing.
Rick, could you just repeat what you said about revenue for D-Flow that was included in the second quarter?
I just missed that one.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Yes, it was $650,000.
We acquired them on May 1, so it's really the May and June sales of D-Flow were about $650,000.
Richard A. Meeusen - Chairman, CEO and President
As you recall, D-Flow does about $2.5 million a year in sales, so it's about where we would have expected it to be.
Richard Charles Eastman - Senior Research Analyst
Yes.
And Rich, could you just like explain, I mean, there's kind of a vertical integration play here with D-Flow on the chip side for the e-meters.
What is your -- can you give us a sense of what your board purchases are currently from your German vendor?
Richard A. Meeusen - Chairman, CEO and President
That's a tough one, and I'm getting a lot of shaking heads here.
They don't want to disclose it.
For competitive reasons, they don't want our competitors to know exactly what our board price is.
Richard Charles Eastman - Senior Research Analyst
That's why I worded the question to you, Rick -- Rich, sorry.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
And that's why I sit next to him.
Operator
Our next question comes from the line of John Quealy with Canaccord Genuity.
John Salvatore Quealy - MD and Analyst
So back to the cellular, and I think the previous questions tried to size it.
Can you talk about size of market or, currently, the 900 versus the cellular?
What's the opportunity you see there?
I imagine the delay, to your point, might have been smaller, but clients are excited about it.
But remind us again the overall install base.
Where do you think this could go?
Richard A. Meeusen - Chairman, CEO and President
Well, first off, the -- if you assume -- and I'm just going to talk about the United States for a moment and ignore Canada and Mexico.
But in the United States, if you assume that there are about 80 million water meters as an install base, residential water meters, and maybe another 7 million or 8 million commercial water meters, so you're closing in on 90 million water meters in North America.
We also believe that based on the IHS survey that the market is about 55% or 60% converted to some sort of technology.
So first off, the first thing you have is a fairly good hunk, say, 30 million meters that are available to convert from a manual read to some sort of technology.
And we think cellular is very compelling to take a good piece of that.
The second piece is all the people out there who have been using technology but now it's time to upgrade.
They've either been using drive-by radios or they've been using some sort fixed network system, and they're tired of maintaining all that infrastructure, and they would like to have a system that doesn't require them to have the infrastructure.
There, too, the cellular becomes very compelling.
The other real benefit of cellular is that you can convert it on a spotty basis.
And what I mean by that is if you have a fixed network system in your city and you want to go to some other fixed network system, you generally have to do it by neighborhood.
You put up a tower, and you start converting that neighborhood.
With cellular, you can convert 1 meter on the north side of town, 1 meter on this south side of town without having to put up towers, and it's just very -- it's much easier to make those conversions.
So I'm giving you a little background on these numbers, but cellular will cannibalize some of our drive-by and fixed network market, okay.
There's no question about that.
Cellular, we think, will take a good piece of these cities that have not yet converted that are looking to a new technology, and they're going to want the latest technology, and we think we've got a good shot at that.
And then finally, I think we're going to take market share.
I think the fact is Badger has cellular.
Of our 4 large competitors, one has -- we've had cellular for several years.
One has just announced they're introducing cellular, so they're several years behind us.
And the other 3 really don't have anything.
So I think we're in pretty good shape to take some market share from that.
That's about the best I can give you [thus far].
Richard E. Johnson - CFO, SVP of Finance and Treasurer
And Rich -- and we have disclosed this.
In a market that moves at glacial speed, the fact that we introduced this several years ago, it's probably already about 20% of all radio, cellular radios, about 20% of the total, and we see that growing in the future.
John Salvatore Quealy - MD and Analyst
And so the glide path towards cost in the past, it was sort of the monthly cost on the SLA from the carrier.
That's obviously some of the benefits of having ubiquitous cellular networks at this stage.
You're seeing the glide path per -- cost per versus an older effort getting really comparable if not the same.
Is that fair?
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Well, the cost of the technology is similar to networks and to drive-by.
And obviously, there's some ancillary costs on each one of those types of technology.
With drive-by, you need a laptop in the cars you drive by.
With Network, you need towers.
With cellular, you're paying a monthly fee for the REIT.
John Salvatore Quealy - MD and Analyst
Yes.
Yes.
Okay.
And then lastly, on the ultrasonic side, talk about the potential there.
I think it sounds like you're moving upstream in diameter size.
But again, back to the total market, Sensus is out there with the iPERL for a while, doing things on the flow list side.
Talk about share.
Talk about initiatives, Rich, about how we should measure you guys on that product cycle, too.
Richard A. Meeusen - Chairman, CEO and President
Sure.
Yes, Badger and Sensus were the 2 that introduced solid-state metering about -- help me there -- here, 5 years ago.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
8 years ago.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
8 years ago.
My, how time flies.
Okay.
About 8 years ago, Badger and Sensus introduced cellular.
Sensus chose magnetic, and they've come out with the iPERL, and it apparently has done well for them.
We chose to go in Ultrasonic path.
I personally tend to think that as we look to the future, we made the better choice.
That's validated by a couple things.
One is that Neptune has now come out with ultrasonic.
So Neptune looked at the technologies and chose not to go magnetic.
They chose to use a similar technology to Badger's, which tells me that maybe we made the right decision.
The other thing is as I look at the future, magnetic technology -- a lot of the cost is in copper coils that make up the magnetic -- and the magnetic resonance material, whereas, with ultrasonic, a lot of the cost is in circuitry.
And if I think about what's more likely to decrease in cost in the future -- magnetic coils, copper wires or electronic circuitry -- well, if history has shown us anything, it's that electronic circuitry tends to get cheaper.
So I think we have a better opportunity to cost reduce the Ultrasonic.
The other point you made very quickly there was a very good one that you picked up on.
We have not historically taken our Ultrasonic to the commercial sizes up to the 2- and 3-inch sizes.
We were there focusing a little more on mag.
With the acquisition of D-Flow, we believe we can now take our Ultrasonic into that commercial size.
So one of the projects that we have launched is the development of Ultrasonic meters for the commercial market in the 2- and 3-inch series.
And our VP of Sales and Marketing has not had a heart attack, so apparently, she's not too upset that I announced that.
But we are working on that project, and we think that's going to give us a very competitive product for the market on the Ultrasonic.
So that's kind of how we view the Ultrasonic.
D-Flow is definitely a real advantage for us.
We were buying a lot of our circuitry and our transducers from a third party.
Now with D-Flow, we will be able -- we will be making those ourselves, and that's going to give us some cost savings, and we'll also have advantage to all of the latest technology.
Operator
Our next question comes from the line of Ryan Connors with Boenning and Scattergood.
Ryan Michael Connors - MD and Senior Analyst of Water and Environment
So a question -- I really want to focus more on the margin line.
There's been a lot of focus on the top line issues, but it seems to offset.
Maybe the margin here is really the surprise.
And you mentioned both in the press release and your prepared remarks the forward integration, the dealer roll-up as being a contributor to that, which suggests that, that must be a pretty powerful impact given that it's a relatively small part of the business right now.
Can you give us anymore color there, Rich, on any metrics on that we can put on that contribution from that element or anything qualitative?
Richard A. Meeusen - Chairman, CEO and President
Well, we -- generally, when we buy a dealer, okay, for their sales, we will put maybe another 100 basis points on the margin just from -- well, I'm sorry, I've said this wrong.
We can put a good 500 to 1,000 basis points on the margin.
We can get like another 5 -- on their sales, 5% to 10%.
In other words -- and I'm just using some rough numbers here, if we were selling to a distributor at a 30% margin and they were reselling at a -- at an additional 10% for them, okay, we're capturing that 10%.
So that's good.
Now of course, we have additional expenses down in the sales and marketing side when we pick up that distributor.
So you have to factor that in.
So yes, we are gaining on the margin side from them, but on the other hand, it's also driving increased sales and marketing expenses for us as we do that.
We always knew that would happen.
But it does drop profit to the bottom line.
So thus far, all of the dealer -- dealership -- distributorship acquisitions we've done have been very -- and there have been 2 major ones, 2 of our largest.
Others are in the pipeline.
But they've been very successful at driving up margins and putting additional profits on the bottom line, so we've been very happy with that.
I can't really quantify how much of the margin increase is exactly due to the distributors.
We do know that when we talk about the flow instrumentation cost cuts we made last year, we cut about $1.2 million out of the cost structure there, so that's about $300,000 that is in the margin.
But it's harder on the other one.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Yes, and this is Rick.
Let me give you another little take on this, and this is just -- this is my personal editorial comment.
But we've replaced some of sales management with people who came out of the distribution side of the business, and there's a little different mindset than if you came out of the manufacturing side, where it was more of a cost plus so much to get to a certain gross margin.
What we see on the -- if you've been in distribution, what we see is let's get the most amount we can.
And lo and behold, sometimes that's a higher margin than we would have gotten -- than we would have gotten in the past, and I think we're seeing now that one's really difficult to quantify.
But I think just the nature of some of the changes we made in sales leadership in this company, I think we're seeing some of those impacts also.
Richard A. Meeusen - Chairman, CEO and President
I also think we should point out that we mentioned pricing discipline in here.
And at the beginning of the year, we knew we were going to have a headwind from the brass costs.
Brass last year averaged about $2.20 a pound.
This year, thus far, it's been $2.55 to $2.60, sometimes even more.
So we knew we were going to have that headwind.
And we did at the annual sales meeting earlier in the year challenge the sales force and say, look, we've got to offset that.
And that means we've got to be pretty firm with our pricing in order to be able to offset that.
I think they've done a very good job at that, and I have to congratulate them because they have gone out and they've put in some pricing discipline.
Yes, it means we did not chase some low-price business.
The lower end of the market is not something that Badger plays in real well.
We don't have the cheapest products.
We don't try to have the cheapest products.
We try to have the best technology and the best quality.
So that pricing discipline has also benefited us.
And I think we're going to see these levels going forward for a while -- depending on how much brass costs.
Ryan Michael Connors - MD and Senior Analyst of Water and Environment
The other element of the margin side that I thought was interesting that was not mentioned was mix.
You mentioned price.
You mentioned cost controls, dealer roll-up, but there was no specific mention of mix, which I know for years has been kind of part of the margin story that as you shift away from manual towards some of the newer technologies.
I actually read the absence of mix from that discussion.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
No.
Actually, I did say product mix in explaining gross margin.
And part of that is there's a little higher emphasis on the flow instrumentation.
We saw a little bit of rebound there.
Obviously, the split -- the 80-20 split is about the same, but I think we're getting slightly higher margins on the flow instrumentation.
And just the product mix within municipal water, the trend towards technology is going to help us.
So when I throw in product mix, it's a catch-all for a lot of those things.
Operator
(Operator Instructions) Our next question comes from the line of Jose Garza with Gabelli.
Jose Ricardo Garza - Research Analyst
I just wanted to ask you about the SG&A and how kind of we should think about that.
It's been pretty flat here.
How do we think about that going forward, especially with kind of the addition of D-Flow now?
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Well, D-Flow, that's interesting.
D-Flow may add, I'm going to guess, $200,000 a quarter, maybe $1 million a year, something on that order, plus some amortization, which I -- off the top of my head, I don't want to quantify here because we're still in the process of sorting out the structure of the deal.
We still haven't finalized that yet.
But in terms of cash, up probably no more than $1 million a year and that even -- no, not even that high, probably.
Jose Ricardo Garza - Research Analyst
Okay.
And then anything on the R&D side?
Richard A. Meeusen - Chairman, CEO and President
(inaudible)
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Oh, this will be interesting.
Go ahead.
Richard A. Meeusen - Chairman, CEO and President
Well, D-Flow does about $2.5 million.
Okay, now that I'm thinking about it, I'm not going to disagree.
D-Flow, they do about $0.5 million on the bottom line.
We just made that (inaudible)
Jose Ricardo Garza - Research Analyst
I can't hear you too well, Rich.
Richard A. Meeusen - Chairman, CEO and President
Oh, sorry.
That's because my microphone was off.
I apologize.
Let me start over here.
I was about to disagree...
Richard E. Johnson - CFO, SVP of Finance and Treasurer
First of all, he was going to disagree with me.
And then, he's now acknowledging that I might be right.
Richard A. Meeusen - Chairman, CEO and President
So just to walk through the numbers.
D-Flow had about $2.5 million of sales a year, and we're continuing to see that.
They do about $0.5 million on the bottom line, so that's about $2 million of expenses, okay.
About half of that is in the cost of sales.
And about half of that is in all of their engineering and staffing costs.
So there's probably about $1 million at most in the SG&A, and that's what Rick said, so I have to admit he was right, okay.
But then, of course, when we acquired them, we had to write things up, and we also have patent amortization and acquisition amortization.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
That's what I'm saying.
The intangible -- the final allocation between intangibles and goodwill is not finalized, but that'll be a noncash expense going forward.
Jose Ricardo Garza - Research Analyst
Okay.
And then I guess just color on kind of the R&D, kind of if you guys kind of expect that to pick up there with that acquisition.
Richard A. Meeusen - Chairman, CEO and President
Yes, I think you're going to see more R&D expense because the bulk of D-Flow's SG&A is engineering, okay.
And we're adding that to our engineering expertise.
It's something we certainly needed.
It was something that we had in the plans to try and hire.
But finding D-Flow gave us this ready source of engineering expertise that we didn't have to go out and try to recruit.
So we considered ourselves very lucky for that.
The other benefit we have is, basically, we acquired these engineers, and their salaries are paid for by D-Flow's business.
So that's a real plus, too.
But you will see higher engineering costs.
The bulk of that $1 million in expenses in SG&A that Rick talked about, that's in the engineering area.
Jose Ricardo Garza - Research Analyst
Okay.
And then I guess just going back to the discussion of the distributor acquisitions.
I don't know if you want to just take a step looking back and just kind of talk to us about just the growth in those, maybe kind of the outside sales, I guess, relative to the internal volumes.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Well, let me start, then you can add a comment.
Richard A. Meeusen - Chairman, CEO and President
Then I could tell you you're wrong.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
Yes, that's right.
I'm used to that.
We've only purchased 2 so far.
And if you just compare the original territory for those compared to what we have now, you can say, well, it's been successful in that sense.
But the reality is, we have a lot of unassigned territory that we basically bolted on to those 2 now company-owned distributors.
And we go to market now under one name called National Meter, and that's our distribution arm.
So I mean, the sales are much bigger than the original footprint of just the 2 we purchased.
So when Rich says we have additional things in the pipeline, eventually, we now are to the point where we're becoming comfortable with the underlying systems.
We know how it's going to work.
We can just -- anytime we add a distributor in the future, we'll be able to bolt them on, and I think we're good to go in that sense.
Richard A. Meeusen - Chairman, CEO and President
And that distribution model is achieving exactly what we're after.
If you recall, we talked about the strategy for acquiring distributions.
Distribution was not so much purely a financial strategy.
It was a strategy driven by our customers' needs.
As we move to these more complex systems, cellular and E-Series and BEACON, we need more boots on the ground.
We need to get closer to our customers.
And we wanted to assure our customers that they would have some consistency from field service.
By buying the distributors and rolling them up, we're able to get that consistency.
And with those distributors, we're able to get incredible resources that we can deploy out in the field where we need them.
So there's been a real benefit to us and to our customers as we've done that.
Jose Ricardo Garza - Research Analyst
Okay.
That's very helpful.
And then just anything kind of abnormal in terms of weather in the second quarter, either positive or negative.
Richard A. Meeusen - Chairman, CEO and President
No.
If anything on the weather front, I would say that I was a little nervous coming into the second quarter because, as you remember, the first quarter was -- we had some mild weather in the first quarter.
It was not a harsh winter in the North and the Northeast, so I was a little worried.
Did the -- did our customers start installing earlier?
Which would mean that maybe the second quarter would start to peter out.
We haven't seen that.
And really, the second quarter weather, there was nothing unusual in there that -- you've always got some regional flooding and stuff but nothing that had a big impact on us.
Operator
And we have a follow-up from the line of Richard Eastman with Robert W. Baird.
Richard A. Meeusen - Chairman, CEO and President
So you finished crunching the numbers and you've come back with another question.
Richard Charles Eastman - Senior Research Analyst
Yes, I want to give you the number, Rich.
Richard A. Meeusen - Chairman, CEO and President
Oh, you've calculated it for us?
Richard Charles Eastman - Senior Research Analyst
Yes, I'm thinking it must have been $4 million.
No, Rich, then your revenue would have better matched our estimate.
Hey, just a couple things.
Was there any uptick in the AWK sales in the quarter?
Richard A. Meeusen - Chairman, CEO and President
Yes, there were, and in fact, I've got them.
Richard Charles Eastman - Senior Research Analyst
I mean, just $2 million to $3 million, if you could just kind of range it out a little bit or...
Richard A. Meeusen - Chairman, CEO and President
Well, let me put it this way.
We're on -- oh, thank you.
We are on track, I believe, to do about $8 million this year.
So we are -- yes, we did see an uptick in the second quarter.
Although -- certainly, over the first quarter, but we see that through our whole business.
But also, we're on track to do about $8 million this year, and I think that's pretty good.
The issue with American Water has been, as you know, that it has taken us time to get all of their billing systems integrated.
In American Water, the various subsidiaries of American Water, some of them use different billing systems, and all of that takes time.
We're now getting there.
There's a lot of interest in the cellular, and I think we're going to continue to see some good business growth on that one.
Richard Charles Eastman - Senior Research Analyst
Okay.
And then just 2 other things.
One is I noticed just from your commentary, if you piece things together, your international sales again sounded weak, whether it be on the flow side or on the municipal side, the water side.
And it's curious because, again, when you look at your geographic mix for all of '16, your North American business across the board was pretty decent, was up, and all the rest of world geographies were down meaningfully.
And I'm just kind of curious.
I mean, what's maybe your take on that?
I mean, we have 2 very different sides of the business, obviously, on the meter side and then also on the industrial flow side.
But what's your take on that?
And when do you kind of think we can start to see a rebound in rest the world sales?
Richard A. Meeusen - Chairman, CEO and President
Well, the big issue in rest of world is the Middle East for us.
That's where we have some really big opportunities.
You know we did a big project with Qatar or Qatar, depending upon how you want to say it.
Richard E. Johnson - CFO, SVP of Finance and Treasurer
And we're done.
Richard A. Meeusen - Chairman, CEO and President
But that project came to an end.
I'll probably say that project came to an end fortunately because there are some political issues that are restricting shipments into there.
But we're done with that.
And we had hoped by now to see some movement out of Dubai.
We've been working with the water utility in Dubai for several years now.
We have our meters in there.
They've been tested.
They've been validated, and we're really waiting for some of the big orders from Dubai and hoping to see some.
They haven't come yet.
I can't say when they will.
That's the nature of the Middle East.
We also have opportunities in other countries in the Middle East that also are very interested in that E-Series meter.
And so I think we still have -- we're still optimistic about what could happen there.
But right now, we're just not seeing it, Rick.
Richard Charles Eastman - Senior Research Analyst
Yes.
And we noticed that Itron won a UAE contract of some size.
Is there the potential for you to be a meter vendor there?
Richard A. Meeusen - Chairman, CEO and President
There is, although remember, winning a contract does not necessarily mean shipments, okay.
And so I've been amazed at how many people have announced that they've won contracts in the Middle East and how few people have actually shipped product to the Middle East.
So I think the follow-up question has to be exactly how much are you guys shipping.
We haven't seen it yet.
So it'll -- but obviously, yes, there's an opportunity just like in the United States to put Itron radios on E-Series meters.
However, I'll remind you that, in Europe, Itron has a water meter called the Actaris meter and they do sell it, so they would probably prefer to use that on those contracts.
Richard Charles Eastman - Senior Research Analyst
Yes, Okay.
And this is the last question, promise.
Just in terms of the M&A pipeline, are there a couple other distributor prospects that are front of pipeline or anything else that -- just handicap maybe second half ability to do something?
Richard A. Meeusen - Chairman, CEO and President
Yes.
We have a couple more in the pipeline.
Some of these are slow because we're not taking an aggressive position.
We would like to find our distributors who -- we would like to acquire our distributors when they are comfortable selling to us.
Sometimes that falls down into age, family issues, things of that sort.
So we don't push really hard, but we do have a couple more that are in the pipeline.
Whether or not we'll be able to close one this year, I'm optimistic.
I'd like to see us close one this year, but it might fall into next year.
Operator
Thank you.
And I'm showing no further questions at this time.
I'd like to turn the call back to Mr. Meeusen for closing remarks.
Richard A. Meeusen - Chairman, CEO and President
Well, I want to thank everybody for joining us today.
Obviously, we don't want to lose sight of the fact that we had a record quarter again.
This is 2 record quarters in a row.
Sales were impacted by that delay associated with the LTE.
That is now, as my VP of Manufacturing says, going gangbusters, so we're pretty confident about that.
And we were very pleased with the bottom line.
I think we've had some good pricing discipline.
We're showing good margins.
We've had good cost control, and we're continuing to deliver some real value for our shareholders.
So we're very pleased with that.
We're optimistic about the rest of the year.
And again, I just want to thank everybody for joining us.
Thank you.
Operator
Ladies and gentlemen, thank you for participating in today's conference.
This does conclude the program, and you may all disconnect.
Everyone, have a wonderful day.