Brown-Forman Corp (BF.B) 2012 Q2 法說會逐字稿

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  • Operator

  • Good morning.

  • My name is Deshanta, and I will be your conference Operator today.

  • At this time I would like to welcome everyone to the second quarter fiscal 2012 conference call.

  • All lines have been placed on mute to prevent any background noise.

  • After the speakers remarks there will be a question and answer session.

  • (Operator Instructions)

  • Thank you.

  • Mr.

  • Stegeman, you may begin your conference.

  • - Interim Director IR

  • Thank you, Deshanta.

  • Good morning, everyone.

  • And thank you for joining us for Brown-Forman's fiscal 2012 second quarter earnings call.

  • This is Mark Stegeman, Brown-Forman' Interim Director of Investor Relations.

  • Joining me today are Paul Varga, our President and Chief Executive Officer; Don Berg, Executive Vice President and Chief Financial Officer; and Jane Morreau, Senior Vice President and Director of Finance management, Accounting, and Technology.

  • Don will begin our call this morning and will provide some color on results for our second quarter and first half, recent trends, and some thoughts on guidance.

  • Paul will provide a few high-level strategic remarks and then we will open the call for questions.

  • This morning's conference call contains forward-looking statements based on our current expectations.

  • Numerous risks and uncertainties may cause actual results to differ materially from those anticipated or projected in these statements.

  • Many of the factors that will determine future results are beyond the Company's ability to control or predict.

  • You should not place any undue reliance on any forward-looking statements.

  • And the Company undertakes no obligation to update any of these statements whether due to new information, future events or otherwise.

  • This morning we issued a press release containing our results for the fiscal 2012 second quarter.

  • This release can be found on our website under the section titled Investor Relations.

  • In the press release, we have listed a number of the risk factors that you should consider in conjunction with our forward-looking statements.

  • Other significant risk factors are described in our Form 10-K, Form 8-K, and Form 10-Q reports filed with the Securities and Exchange Commission.

  • During this call we'll be discussing certain non-GAAP financial measures.

  • These measures, and the reason management believes they provide useful information to investors regarding the Company's financial conditions and results of operations, are contained in the press release.

  • And with that out of the way, I will turn the call over to Don.

  • - EVP, CFO

  • Thanks, Mark.

  • Good morning, everyone.

  • I hope you've all seen the results we announced this morning.

  • I thought I would start my comments acknowledging a particularly nice milestone for Brown-Forman.

  • Our reported net sales for the quarter topped $1 billion, the first time in Brown-Forman's history.

  • In addition to that milestone, let me summarize what we believe are the key takeaways for our first half results.

  • First, both underlying sales growth and underlying operating income growth accelerated during the first half of the fiscal year.

  • Second, our strong sales growth was driven by a number of factors including higher volumes, strong growth for the Jack Daniels family of brands, nice results from various marketing and product innovations such as line extensions, packaging improvements and marketing communications, a continuation of our robust international growth story, and nice trading up to our super premium price brands.

  • And third, favorable foreign exchange trends reversed during the second quarter.

  • And looking forward, current exchange rates are significantly affecting the rest of the year outlook.

  • In fact, while we expect continuing strong underlying performance in the second half, slightly stronger than when we set our earnings guidance for the fiscal year back in June, we had adjusted our full-year outlook due to the current exchange rates.

  • So let me start with more color on our top-line growth and delve further into the 10% underlying net sales growth for the quarter.

  • Let's start with the powerful Jack Daniels trademark and dive a little deeper.

  • On a constant currency basis, net sales for the Jack Daniels family grew 16%.

  • And all of the trademark's various expressions posted healthy growth.

  • Particularly worth mentioning is the progress with Jack Daniels Tennessee Honey in the United States.

  • This expression of Jack Daniels, launched in March, continued to have strong momentum in the quarter.

  • Looking at the Nielsen data through November 12, on a rolling three-month basis, Jack Daniels Tennessee Honey is clearly the leader among the recent flavored whiskeys.

  • Outselling all of the entries such as Red Stag and American Honey on a value basis almost 2 to 1.

  • Importantly, Tennessee Honey also seemed to be expanding the Jack Daniels franchise in a number of ways.

  • Similarly, with what we've seen before when launched Jack Daniels RTDs in various markets, Honey seemed to have a bit of a halo effect on Tennessee whiskey in the United States, as take-away trends for our largest expression continued to improve.

  • In addition, not only have we seen an expansion for Jack Daniels into new drinking occasions, but we've also seen new consumers coming into the franchise.

  • So we are encouraged by the excitement that Tennessee Honey is generating for the Jack trademark in our largest market.

  • Let me turn now and talk some more about our international story.

  • Geographically, we continued to make broad-based progress.

  • In our first six months, 26 of our top 30 markets grew constant currency net sales.

  • And over half of them grew at double-digit rates.

  • Overall, underlying sales internationally grew double digits led by the Jack Daniels family.

  • Let me cite a few of our international success stories, particularly where we made some recent relative consumer changes last year.

  • First, if you add up all of the various emerging markets for the first half, we had some impressive growth with underlying sales up about 20%.

  • Highlighting a few of these markets where we made route-to-consumer changes, Brazil, Russia and Turkey all grew underlying net sales and very high double digits.

  • While we changed our route-to-consumer in Mexico a few years ago, underlying net sales there grew over 20%.

  • Recall with the Casa Herradura acquisition in 2007, we also gained a Mexican distribution company where we ultimately moved our existing Brown-Forman portfolio.

  • Casa Herradura also had a leading position in Mexico's RTD business with its new mix product line.

  • Basically, El Jimador, conveniently prepackaged as margaritas, palomas, and with sangrita.

  • Not only has the new mix line continued to grow in Mexico, but we've also introduced it into the United States.

  • And in addition, using this RTD capability, we were able to launch Jack Daniels RTDs into Mexico over two years ago, which sold over 300,000 cases in its first year.

  • And continued to grow at very strong double-digit rates in the first half of this fiscal year.

  • As part of our innovation initiatives we've also used this opportunity to introduce a new Finlandia product, Finlandia Frost, a product that was developed specifically for the Mexican market.

  • Turning to some developed countries, in spite of Europe's challenges, the UK has solid underlying net sales growth in the high single digits.

  • France was up strong double digits.

  • And in Germany, where we also made a change in distribution about a year ago, underlying net sales were also up double digits.

  • While perhaps not one of our key highlights, let me speak for a moment about one of our most important brands, Southern Comfort.

  • SoCo continued to be challenged with underlying net sales down 7% for the first half.

  • It is under intense competition particularly in the on-premise.

  • And is particularly challenged in the US with the keen interest by consumers in the relatively new flavored whiskey phenomenon, along with their continued interest in flavored vodkas and spiced rums.

  • We have continued to pursue a number of initiatives to reinvigorate this brand.

  • For example, SoCo Lime was launched to reintroduce the brand in the shot shooter occasion.

  • And Spark increased trial with SoCo's target demographic.

  • As a follow on, we just launched SoCo Fiery Pepper in the US in October.

  • We are also investing in a consumer communication strategy that includes digital and TV advertising that started in the US in mid October to create additional brand awareness.

  • A number of similar initiatives are taking place in its key countries outside the United States.

  • Let me move on to some highlights from the rest of our results and then speak to our guidance.

  • Our reported gross margin for the first six months declined 1 percentage point versus last year to 49.7%.

  • As I'm sure you recall, we sold the Hopland-based wine business last fiscal year.

  • However, we still have an agency relationship for selling essentially all of these wine brands that under our agreement with Concha y Toro continues through the end of December.

  • This agency arrangement delivers a substantially lower gross margin to us than a year ago when we owned the brands.

  • This accounts for 0.7 points of the decline.

  • Adjusting for the Hopland-based brands, our gross margin declined 0.3 of a point for the first six months.

  • This remainder of the decline in gross margin reflects higher input costs and excise taxes in an environment where, at least up to now, it has been difficult to take pricing.

  • In terms of pricing, we believe the environment may have improved somewhat following the downturn a couple of years ago.

  • It appears that promotional pricing activity seems to have abated somewhat.

  • We always try to look for that sweet spot between volume growth and pricing growth.

  • And given the recent robust volumetric growth we've seen for Jack Daniels globally, we expect to be looking more closely at potential price increases for that trademark over the next six to 12 months.

  • Looking at operating expenses for the first half, we intentionally front loaded our A&P investments in order to support the launch of various brand line extensions, including Jack Daniels Tennessee Honey and Jack Daniels RTDs in Japan.

  • SG&A spending for the first half increased partially from the route-to-consumer investments we made in several markets last year, which won't begin cycling against comparable numbers until the second half of this year.

  • Additionally, we made some further investments in our infrastructure and people in various markets around the world to fuel and support our projected future growth.

  • Turning now to taxes.

  • The effective tax rate for the first half was 34.1%, and was up about 1 point versus last year primarily because of discrete items arising during the period.

  • We expect our effective tax rate to be in the 33% to 33.5% range for the full fiscal year.

  • As we mentioned in the earnings release, our share repurchase program expired at the end of November.

  • During the program, we used $234 million of cash flow to buy 3.4 million shares at an average price of just over $69 a share compared to our recent price of about $80 per share.

  • This program was in addition to the aggregate $513 million worth of shares we purchased in our prior three share repurchase programs, which had an average cost of just under $52 per share.

  • As we look forward to the second half, we expect to see similar growth in our underlying sales as we saw in the first half.

  • However, on a reported basis, in addition to the negative impact of the stronger US dollar, we do not expect the same level of pipeline fill from new product introductions.

  • We also saw a pretty good build in trade inventories through October in advance of a number of activities, including some anticipated price increases in several markets, the timing of some promotional activities, and in a few markets, in advance of some announced excise tax increases.

  • All of which we expect will rebalance in the second half of our year.

  • For the rest of the year, we expect our underlying A&P spend to continue to grow year-over-year but at a more modest rate as we moderate spending on new brand extensions.

  • We expect underlying SG&A to continue at similar rates for the remainder of the year.

  • So overall, we expect our full-year underlying operating income to grow in the high single digits.

  • As we move into the second half, I'd just like to remind everyone that in addition to the stronger US dollar, assuming the rates today hold for the balance of the year, our reported numbers will be particularly affected by the absence of both the profits associated with the Hopland wines as well as the gain on the sale of that business in last year's fourth quarter.

  • The Hopland wines provided full-year earnings per share of $0.17 to $0.18 last year.

  • And we also recognized $0.26 per share from the gain on that sale.

  • Turning to some uses of cash, we anticipate capital expenditures to come in between $65 million and $75 million, reflecting continuing expansion of our production facilities to meet the growing demand of our Jack Daniels franchise.

  • Further, we raised our quarterly dividend by 9.4% and expect that to annualize to about a $200 million use of cash flow over the next 12 months.

  • Looking at our guidance.

  • For the full year, we are adjusting our EPS outlook to a range of $3.45 to $3.70.

  • This range reflects continued high single-digit underlying operating income growth, but also continued strengthening of the US dollar.

  • So let me spend a minute on foreign exchange.

  • In June, we had originally forecasted that earnings would be positively impacted by foreign exchange by a few cents.

  • But as the year has unfolded, the US dollar has strengthened and we are now forecasting a $0.10 to $0.11 decline in earnings year on year due to FX.

  • This is included in our updated guidance.

  • Looking out further, going forward for the rest of the year, and considering our hedged positions, we estimate that if the current rates were to strengthen 10%, our EPS would decline by about $0.06.

  • Conversely, if the current rates were to weaken by 10%, our EPS would increase by about the same.

  • So in summary, we are pleased by the acceleration of our underlying sales and operating income during the first half.

  • We acknowledge the continued volatility in exchange rates and are cautious surrounding the fragile global economy particularly in the Eurozone.

  • However, we anticipate that our underlying trends will continue for the balance of the fiscal year.

  • And we remain confident in our long-term top-line growth prospects.

  • So with that, let me turn the call over to Paul.

  • - President, CEO

  • Thanks, Don.

  • Let me add just a few supplementary comments to what Don has already said.

  • And first, I want to say that we're just very pleased with these first half results.

  • While we've incorporated into our guidance this morning the expectation of some unfavorable FX in the second half, the Company's underlying growth rates of net sales and operating income, which are both in the high single digits, are a nice acceleration over both last year and the last three years.

  • So we find this really encouraging.

  • These strong organic growth results combined with the Company's healthy ROIC and balance sheet position us well, we believe, for both the second half of this fiscal year and the years that follow it.

  • Reinforcing something Don mentioned, we'll continue to work on improving Southern Comfort's performance.

  • It remains a top priority for the Company.

  • And in the year ahead we'll be giving heightened attention to pricing opportunities for our brands around the world.

  • We believe that our efforts on both of these fronts have the potential to strengthen the Company even further.

  • Something we've been discussing for some time now is the importance of quality new ideas to our Company's organic growth story.

  • Examples of these ideas abound throughout Brown-Forman today.

  • Jack Daniels Tennessee Honey, the lime and pepper expressions from Southern Comfort, Chambord vodka, and our forthcoming launch of Little Black Dress vodkas are a nice example of recent portfolio innovation.

  • The acceleration we've seen in Herradura tequila sales is being driven in part by a significant redesign of the brand's primary package.

  • And this represents packaging innovation.

  • Our current holiday advertising for Jack Daniels showing our Lynchburg, Tennessee community gathering for the lighting of a Christmas tree made of our whiskey barrels is a wonderfully creative advertising idea.

  • And we refer to this as an example of marketing communications innovation.

  • And finally our performance in markets such as Germany, Brazil, Russia and Mexico are partially attributable to a variety of route-to-market ideas being implemented by our employees in those markets.

  • And this represents a form of marketplace innovation.

  • Our ability to generate and successfully implement new ideas such as these is an increasingly important and exciting aspect of our work today at Brown-Forman.

  • Finally, I'd like to highlight an important category trend in our and the industry's largest distilled spirits market, the United States.

  • Referencing the Nielsen data ended November 12, the 12-month growth rate of distilled spirits measured in dollar sales has accelerated from 1.8% one year ago to 3.4% today.

  • This alone is good news.

  • But even more encouraging for Brown-Forman, is that the total whiskey category encompassing all whiskeys including bourbon, Canadian scotch, Irish, has accelerated even faster, advancing from a 1.1% rate a year ago to a 5.4% rate today.

  • The fact that the growth rate in whiskey has outpaced distilled spirits by a full 2 percentage points over the last year is a departure from the basic trend observed over the last several decades where whiskey has consistently lagged the performance of distilled spirits as a whole.

  • Even more exciting for our Company is the fact that bourbon and American whiskey, the largest US sub segment of total whiskey, and the one in which Brown-Forman has the strongest position has accelerated from 1.8% a year ago to 6.5% today.

  • This momentum is attributable to both general and specific factors.

  • More generally, we believe bourbon is benefiting from the consumers' growing desire for brands with authenticity, heritage and distinctive quality.

  • And more specifically, the category is accelerating due to the explosive growth of flavored whiskeys, led in the last six months by Jack Daniels Tennessee Honey, as well as the excellent growth of the super and ultra premium price segments where our Gentlemen Jack, Woodford Reserve and Jack Daniels Single Barrel combine to give Brown-Forman a strong position.

  • While we still have a lot of room to improve our US business, these favorable category trends and our ability to participate in them are contributing factors to why Brown-Forman in the most recent three-month Nielsen period is growing its share of the US spirits market for the first time in several years.

  • This really does make it an exciting time to be an American whiskey in America.

  • And the same is increasingly true in countries throughout the world.

  • We expect to continue to be a big part of that excitement.

  • In closing let me thank my colleagues across our global beverage business.

  • We are able to report these strong first half results only because of the collective efforts of our people in regional and brand management, marketing, sales, finance, production, IT, legal, HR, and corporate services.

  • My congratulations and thanks to each and every one of you.

  • That concludes our prepared remarks for the morning and we're now open for questions.

  • Operator

  • (Operator Instructions) Dara Mohsenian from Morgan Stanley.

  • - Analyst

  • Paul, is the success of the Honey product encouraging you to look at additional flavor extensions going forward for the Jack Daniels brand or elsewhere in the brand portfolio?

  • And should we expect a significant ramp -up in flavor extensions as we look out over the next couple of years?

  • - President, CEO

  • I think it's certainly causing us to look at it more broadly from a Brown-Forman perspective.

  • As you'd imagine, we are really thoughtful and have to stay on the cautious side as it relates to extensions on the Jack Daniels trademark.

  • So right now, we really are very focused on the Tennessee Honey expansion within the United States.

  • I think there's still a lot of even distribution and particularly development in the on-premise there.

  • And so we want to make the most of that opportunity.

  • I think as we look across, just as we have with Southern Comfort more recently, which in last two years or so has introduced a couple of flavors into the Southern Comfort trademark into the US, and we started to expand some of those into other countries, we'll be looking at all of our whiskey trademarks to see where they can best participate in what is an exciting and growing new segment.

  • But expect us to be more thoughtful, I think, on the Jack Daniels side.

  • We're going to take it a step at a time which really means month to month and quarter to quarter.

  • - Analyst

  • And can you give us any commentary on the industry pricing environment, both in the US and Western Europe?

  • If you think you'll see a healthier environment here either from a list price perspective or just less promotion.

  • And also you highlighted some plans to take some additional pricing going forward but should we expect to see a significant ramp-up from you going forward on the price mix line?

  • - EVP, CFO

  • This is Don.

  • On the pricing front, certainly in the US, it looks better than it did a couple of years ago when we were in the depths of the global recession.

  • As I mentioned, we do think that we're starting to see a healthier pricing environment.

  • We've talked quite a bit in the past about looking at pricing on a very targeted way.

  • And I think we're starting to see that there may be some opportunities for more broad based price increases.

  • As we look at this, I wouldn't anticipate seeing much in the way of any impact in the rest of this fiscal year.

  • But it's certainly something that we'll be looking at over the second half.

  • And to the extent we take those price increases, you should be able to see some impact on that next year.

  • - Analyst

  • And what was your price mix in Q2?

  • - SVP, Director - Finance, Accounting and Technology

  • Actually, it was about flat from a price perspective.

  • Our mix was down a bit.

  • And so, as noted, most of our -- and Don alluded to this in his talk, too -- that our growth at the top line was driven volumetrically.

  • - Analyst

  • And then you mentioned the trends were still strong in a number of your key developed markets around the globe.

  • But given concerns about macros in Western Europe, and to some extent the US, did you see any slowdown in industry trends at all towards the end of this quarter in either of those regions or so far in Q3?

  • - President, CEO

  • I'm not sure we'd have that current of data down at the consumer level to be able to comment on it.

  • I think we continued to see, I'd say, just generally better results than many in the troubled parts of Europe for, we think, a variety of reasons.

  • But yes, I think we both commented on it at different times.

  • Those are areas you definitely pay attention to and remain concerned about just because of the difficulties they are experiencing.

  • But we haven't seen anything that would have, through the end of October, where we would have recent institutional data or something that would be able to validate what you asked.

  • Operator

  • Vivien Azer with Citigroup.

  • - Analyst

  • My first question has to do with the longer-term trends that we're seeing in the distilled spirits category, particularly in the US, and this resumed interest in bourbon.

  • I was wondering if you guys could offer some longer-term historical perspective on consumer shifts within the different categories.

  • Can we look back and say -- Oh, gosh, was it 30 years ago when bourbon an X% share of growth versus the 8% today?

  • And what could that evolve into from here given the clear interest in the category?

  • - President, CEO

  • That was one of the things I was trying to touch on.

  • I don't have the specific percentage points.

  • And a lot of it would depend on how you would look at it and when you started that analysis, of course.

  • But I can definitely talk about directionally, that in the time I've been in this industry and at Brown-Forman, there have been, I'm sure, some short-term periods where there have been a burst of activity that was positive for the various aspects of the whiskey category.

  • But I haven't observed over a 12-month period and as comprehensively as it's influencing every category of whiskey, the kind of momentum that we've observed over this last 12 months.

  • Where each category within whiskey has accelerated.

  • And then in total, the overall whiskey category, relative to distilled spirits, is a couple of points ahead on the last 12 months is a real shift versus what we would have all experienced over the last 10 or 20 or even 30 years.

  • The shift from whiskey to what a lot of people refer to as white goods, in some way, started in the '50s.

  • And back then there was very little vodka sold in the US.

  • So the amazing story of vodka in the US is one of the big contributing factors to this.

  • And vodka continues to grow, too.

  • So it's a great sign for the US spirits market generally.

  • But some of those comments I made about just the acceleration in the whiskey category may be attributable, I think, maybe post the 2008 and 2009 periods.

  • Some of the mind shifts of consumers toward products that have that real heritage and authenticity, in some ways traditional values.

  • We're seeing -- I think it's been mentioned on this call before -- micro distilleries and real interest in the craft of whiskey out there.

  • And so I think that's a contributing factor.

  • But no doubt on the shorter term these flavored whiskeys have added real interest to the category, both directly and through halo effect.

  • - Analyst

  • In terms of your commentary on the CapEx and the investments and capacity on bourbon, can you speak to where you are in terms of inventory?

  • And do you have sufficient aged inventory on hand to continue to meet this accelerating growth?

  • - EVP, CFO

  • Vivien, it's Don.

  • As we look forward in terms of the forecast that we have for net sales, we feel very comfortable that we've got the supplies that we need to meet what our current plans are.

  • As it relates to capacity, you run into different steps in the capacity over time.

  • We've been increasing capacity from a warehouse standpoint for quite a while, and that will continue.

  • Part of the capacity increase we're looking at had to do with the barrels and the barrel manufacturing that we need to do in order to continue to support the growth.

  • And then also at the Jack Daniels distillery itself we'll be looking at making some investments there over the course of the next probably six to 18 months or so.

  • - President, CEO

  • Yes, we just announced the opening of a new mill that we're going to construct down in Alabama to help -- it's in our supply chain -- to help supply the cooperage.

  • And so you get these in various ways.

  • And all of it's a great use of your capital.

  • You're reinvesting back into the business to meet what you hope is that demand that will be there in several years.

  • Operator

  • Judy Hong with Goldman Sachs.

  • - Analyst

  • Paul, could you give us a little bit more color just in terms of in the US market, on-premise versus off-premise trends?

  • - President, CEO

  • Yes, I think it all depends on how you're looking at it and what period.

  • But I'd say, looking at data, the one thing we would say -- I think, say comfortably -- is that certainly versus two years ago, the more recent 12 months you would see, I think, an important improvement in the overall on-premise trends versus a year ago.

  • Maybe a stabilization to slight uptick in these 12 months versus the prior 12.

  • We've said it before.

  • Nothing that we have seen would indicate it's booming back.

  • I think it's more incremental and it probably varies by region of the country.

  • Some of the anecdotal stuff we've started to hear in the last few months is that the major metro markets, the on-premise restaurants, are started to be more crowded.

  • And the bars, therefore, are more crowded.

  • And that's a more anecdotal comment.

  • We don't have any data to support it.

  • And then we would look at the same public data you all would related to things like the casual dining chains and the like.

  • So I definitely wouldn't say that it had any downturn recently.

  • We'd more say that it's sluggish still but maybe slightly improving, might be a comment about the US?

  • - Analyst

  • And the acceleration or the outperformance that bourbon and American whiskey are seeing versus the broader spirits category, does that apply to the on-premise channel as well?

  • - President, CEO

  • I think so, yes.

  • Particularly on some of these flavored whiskeys where they've having development with, I'd say, the LDA to the 29 or 39-year-old consumer in the on-premise.

  • But also the super premium whiskeys, you're just noticing on the back bars of more and more restaurants and bars a greater selection of high0end bourbons that probably more closely approximate what you would have observed with maybe these single malt scotch bars and the high-end selections of vodkas at different times.

  • So that's pretty exciting for companies that are concentrated in bourbon.

  • - Analyst

  • And then just in terms of your marketing spending, obviously in the first half you've seen a ramp-up in advertising spending.

  • I think you're saying in the second half that slowed down a bit.

  • But just in terms of your broader spending levels, I know a couple of years ago you were spending a little bit more on the cost of sales line.

  • Now the advertising spending has ramped up, is it more of a shift in terms of how you're allocating marketing dollars?

  • Or is the total bucket still going up?

  • And how much of the slowdown are we expecting to see in the back half of the year?

  • - President, CEO

  • I'll start and Don maybe you can supplement.

  • I think the main thing is that the rate of growth will continue to be above last year.

  • We consider to be an appropriate rate.

  • It's just as is normal.

  • When you have a pretty significant launch, particularly like we have with Jack Daniels Tennessee Honey, you really want to, as you're building the distribution rather quickly you want to build the awareness.

  • And that in fact is what we can attribute a lot of the incremental spending in the first half to.

  • It's just that you don't need to continue that initial awareness boost at the same rates.

  • So that's one of the big shifts from first half to second half.

  • And as it relates to where on the P&L those investments reside, I think in the last few years, we've made pretty significant investments and changes to almost all our packages.

  • I'd have to go through and think about the ones we didn't make changes to.

  • And after you do that, it's not like you would have a desire to change your package every year.

  • So that period had a concentrated investment there for many quarters where it would have been hitting the cost of sales line.

  • Some promotional packaging and special packaging increases.

  • And I think, appropriately, we've shifted more into the A&P line as the recovery's been more apparent and we had more opportunity to do it there than we did in the packaging arena.

  • - Analyst

  • And then just a follow-up on the pricing side.

  • Just in terms of what milestones should we be watching, where you would be watching, to give you comfort that you can actually take pricing on Jack in the next six to 12 months?

  • - EVP, CFO

  • Again, we'll be studying it on a market by market basis.

  • Some of it we'll be looking at just the general environment for pricing as it relates to being able to pass on some of the inflationary costs.

  • We'll be looking at what some of our competitors are doing.

  • And we'll go out there and do some testing and see what some of the impact might be.

  • We'll look at it pretty closely and make those decisions based upon what we see as we move forward.

  • - President, CEO

  • Also, just I think it relates, each individual brand will be different.

  • If they have stronger momentum at the consumer level, you feel a little more comfortable and confident about taking some pricing.

  • Versus brands particularly how they are price sensitive, you're going to be a little bit more cautious about it.

  • One thing we always look, as just a general theme, is the proportion of business and where the growth is in terms of the channels, on versus off.

  • There's no doubt in my mind that a really strong and buoyant on-premise environment is conducive to better pricing.

  • And while it's improved we haven't yet seen it roar back like it would have been in the mid 2000s.

  • Operator

  • Lauren Torres with HSBC.

  • - Analyst

  • My question relates to the margin pressure.

  • You said that operating expenses should moderate in the second half.

  • But just curious, first, on the gross margin line, thinking about your input cost pressures that we're seeing short-term, how we should think about that.

  • And also, too, on the operating margin line as expenses moderate, should we still expect some pressure in the second half?

  • - EVP, CFO

  • On the gross margin side, I think you should expect seeing pretty similar to what we saw in the first half.

  • There's nothing out there that we're seeing in the second half that's going to change those trends.

  • The one thing that could possibly affect it a little bit would be if there's any kind of mix changes.

  • But in terms of some of the cost pressures that we're seeing and the ability to pass on those pricing, other than the pricing comments we've made before, we don't really necessarily see any significant shifts in the second half.

  • On the overall expenses, I think we pretty much described what you can expect.

  • I think the thing that is the most important thing to gear on is the comment that we've made in terms of our expectations on the overall underlying operating income which we continue to see growing in the high single digits.

  • - President, CEO

  • And I think also, at least it's our anticipation, that at the top line, the sales line, we would continue to have a strong high single-digit performance, as well, which is just as we did in the first half.

  • - Analyst

  • Is there anything on the input cost side, though, that's becoming more or less of a concern as we think about that going forward?

  • - President, CEO

  • No, I don't think so.

  • Part of it is just almost market by market and brand by brand how comfortable you feel passing through, whether it's the input costs or in some cases excise taxes or some of these other things.

  • I think that we've made some conscious decisions to hit particular price points -- correctly, hopefully -- around the world.

  • So you're always, I think it's a hard thing to talk about in a global level.

  • You almost have to get in and look at it country by country and brand by brand.

  • But I think the main message is that the environment's improving and we continue to see some of these input costs rising, that we're going to feel more comfortable trying to pass those through fully.

  • - Analyst

  • And just lastly on your taking down the top end of your EPS range.

  • Don, I think you said this but as far as the $0.15 reduction on the top end, and you talked about, was it a 10% to 11% hit on FX?

  • I, I know I'm splitting hairs here but it's not all reflective of FX or is it?

  • - SVP, Director - Finance, Accounting and Technology

  • It is all reflective of FX.

  • - EVP, CFO

  • I just want to make sure I heard you right, because it was $0.10 to $0.11.

  • Not percent.

  • - SVP, Director - Finance, Accounting and Technology

  • And in that outlook that we had initially, Lauren, we had favorable FX.

  • Don was talking about, when we started off the year, we had favorable FX of a few cents.

  • Now it's going the other way, unfavorable, so you need to add the numbers together and it does more than explain it.

  • - President, CEO

  • And we did narrow the range just because we're half way through the year a little bit too.

  • Operator

  • Ian Shackleton with Nomura.

  • - Analyst

  • A question really around use of cash and you've completed the buyback, you say as a statement.

  • It does look, from what you said today, there's a buyback, a new buyback is going to be started.

  • I wonder whether you can just confirm that?

  • And if not, is that more a signal that you are more perhaps looking forward to acquisitions now in the spirit space?

  • - EVP, CFO

  • On the share buyback, we completed the one that had been approved through November 30.

  • At this point in time, there aren't any other share buybacks that either we've announced or they've been approved the Board.

  • And if we were to do anything going forward, it would require Board approval.

  • I would say that at this point in time, as we sit here looking forward, we've talked quite a bit about uses of cash and how we think about the various uses.

  • And I would say that we're pretty much in the same position.

  • Our first goal is to use our cash to invest behind the business.

  • We will be investing a little bit more in the capital expenditure area than what we've historically done just because of some capacity needs.

  • Once we go beyond looking at what the business requirements are, then the dividend is something that's very important to us.

  • And this is the time of year that we look at that.

  • And then in November we announced the dividend increase.

  • And then from that point going forward, we certainly look at acquisitions as a key component of looking for ways to create shareholder value and to find opportunities that might be out there, particularly brands that might do well in our hands.

  • And to the extent that we can find those kind of things that create shareholder value, we'll certainly look at acquisitions.

  • If we don't feel that those opportunities are necessarily immediately out there, then we do look at other ways that we can get the cash back to shareholders.

  • And the share repurchase is one of the key ways that we've used that in the past.

  • - Analyst

  • And just a follow-up.

  • We've got, obviously, in France, a big duty hike coming in in January.

  • I just wonder how you saw the outlook for further duty hikes in other markets.

  • And obviously particularly when you're thinking about the FET in the US.

  • - EVP, CFO

  • That duty hike in France was one of the reasons why we actually saw some trade load in the second quarter.

  • Where we expect that to rebalance by the end of the fiscal year.

  • As you probably know, there's a hike coming in the UK.

  • There's a couple that have been announced in Russia coming forward.

  • We've been dealing with a lot of these individual country by country excise tax increases for the last two or three years.

  • You generally see similar patterns where you see the buy-in up-front, both at a consumer and a trade level.

  • And then it takes a while but eventually it sticks and things level out and get more back to normal.

  • There's nothing that we've seen that would indicate that you wouldn't see some of those normal patterns in these situations.

  • On the US side, at the federal level, every time that Washington is looking for ways to increase their revenues, there's always the concern that federal excise taxes can be on the table.

  • We've been pretty effective at keeping it at bay.

  • One of the things that we have learned as an industry is that it's not only the impact of spirits or to alcohol beverages when we historically have seen these federal excise tax increases.

  • There's a much broader impact to the hospitality industry overall.

  • Whether you're looking at waiters or bartenders or a whole host of various labor factions that get impacted.

  • And so we've been really pretty effective at building a much broader base of constituents around these issues, including the hotels and the restaurants and what have you, to make sure that as these issues come up, people really recognize the full impact that these tax increases could have.

  • Not just in terms as it relates to the price of the beverages but the impact it has on the overall economy.

  • And I think the effectiveness of that has really proven out, given that there really hasn't been any major excise tax increase in quite some time.

  • And so we'll continue to work that and to do what we can to keep excise taxes at bay the best we can.

  • - President, CEO

  • And our plans certainly don't forecast the expectation of anything in the United States at this time.

  • - EVP, CFO

  • In the near term, yes.

  • Operator

  • Ann Gurkin with Davenport.

  • - Analyst

  • I wonder if we could discuss a little bit dedicated sales force at distributer levels in the US.

  • A competitor has been adding layers into the distribution network.

  • And are you feeling any effects of that or do you need to make any changes to your sales force in the US?

  • - President, CEO

  • There's two questions there.

  • In terms of effect, people have had various dedicated efforts now for some time at the distributer level.

  • We actually, in many markets we call alliance markets where we're partnered up with Bacardi, and in many instances Remy, have a dedicated division to the portfolio that would include those three companies.

  • And so there are a wide variety of dedicated efforts that you can observe, not only at the distributer level but also within the supplier sales ranks that people, I think, find effective.

  • And so as it relates to how it may be showing up in our results, any impact from that, you probably heard my comments earlier, in the last 12 months we've gained share in the US spirits segment for the first time in a while.

  • So it wouldn't be apparent in that statistic.

  • And I think the other thing, too, is typically when you get that dedication, you tend to have the kind of scale and volumetric volumes in general to be able to demand that.

  • Our observation remains, about the US market today, which is that it's really not the large and high-volume and biggest players that are winning right now in the US distilled spirits market.

  • It's probably more the entrepreneurial smaller companies that are winning with innovation and more entrepreneurial flare, if you just look at the numbers.

  • Company by company a lot of the growth is coming out of maybe more nimble and fast-moving and innovative competitors.

  • And it's one of the things that certainly caught our attention over the last few years.

  • - Analyst

  • And then I appreciate the comments on the bourbon increase.

  • Can you break out or is there any way to figure out what flavors are contributing to that growth at 6.5%?

  • - President, CEO

  • You literally mean flavors?

  • - Analyst

  • Yes, which introduction, flavors.

  • - President, CEO

  • Flavors, I would have to go look at it to see what component of it is.

  • Because we look at it both with and without the flavors.

  • And there's been a nice acceleration in bourbon even without the flavors.

  • And those are the points I was making about that premium segment and the super premium segment really consistently here, now for several years, contributing nicely to the overall growth.

  • And not only volumes, of course, then by dollars as well.

  • But then here more recently in the last couple of years, and these last six months, very much attributable to Jack Daniels Tennessee Honey.

  • The flavored aspect of it has added even more steam to it.

  • I would have to go look at it literally by numbers to see what the contributions are.

  • I just don't have it in front of me.

  • - Analyst

  • And then any update on how holiday sales are tracking versus expectations for you?

  • - President, CEO

  • nothing really.

  • We're reading the papers about retail in general, like everybody else is.

  • We don't have anything that we can comment on today.

  • Operator

  • Tim Ramey with D.A.

  • Davidson.

  • - Analyst

  • Given the success of flavored whiskey, I wonder if there's any reason why that type of innovation couldn't apply to the tequila category as well.

  • Have you looked at that?

  • Is there any issue in terms of the regulation on what you can do with tequila?

  • - President, CEO

  • No, there's actually a few entrants, who I can't state that they've had the kind of success that we've seen here more recently.

  • But there have been entrants, particularly in the US market, where we've seen some flavor extensions.

  • And they've been more niche.

  • But the appeal of flavor just generally to distilled spirits as just a mega trend over the last 20 years is so evident.

  • Whether you look at it in vodka -- and we feel so fortunate that the American whiskey base and the bourbon base lends itself so well to mixability.

  • We found it in mixed drinks for a long time.

  • And so this is a very welcome trend that we're able to add the appropriate -- they have to be, I think the key thing here, is not to think of them as flavor-of-the-month type extensions.

  • They have to be really high-quality products.

  • And the one thing we've learned about, particularly with Jack Daniels Tennessee Honey, is how the response has been to the product in the bottle.

  • Just an excellent product.

  • And people finding all kinds of interesting ways to use it and consume it and enjoy it.

  • And so that's a great lesson that we've learned.

  • And so we think our lab is a real asset in this, to help us to create, when we go to a flavor, to create the right formula so that it is as appealing as we want it to be.

  • Operator

  • (Operator Instructions) Kevin Dreyer wit GAMCO Asset Management.

  • - Analyst

  • I just had a question on the overall category, and specifically how you think it's interacting with beer.

  • Obviously the major beer players have been very aggressive with price in recent years, and continue to seem to plan to do so going forward.

  • How much of the volume growth resurgence in spirits do you think might be linked to that?

  • - President, CEO

  • We would have to go tear it apart and study it.

  • Certainly at the macro level you can see the trends in beer relative to spirits.

  • And you can make some assumptions, of course, that we're getting more of the occasions of the total beverage alcohol market.

  • That would be self-evident.

  • I think some of the reasons, and it would be interesting to see how, for example, if you use an example of flavored whiskeys relative to what's going on in the high-end craft beer segment, and how they're interacting with each other, because there's actually some flavor in that, as well.

  • But I've got to believe that, for either reasons that are price driven or just I think this other large trend is just the consumers; interest in variety as it relates to beverage alcohol.

  • And the inherent mixability and flexibility of spirits relative to beer products may be one of the needs being met by spirits.

  • In order to give you statistics on it, I'd have to probably ask some folks to help us study it more closely.

  • Operator

  • (Operator Instructions) There are no further questions.

  • I'll turn the call back over to the presenter.

  • - EVP, CFO

  • Thank you, Deshanta.

  • We don't have any closing remarks today other than go try Tennessee Honey if you haven't already done so.

  • Thank you very much.

  • Operator

  • Thank you.

  • Ladies and gentlemen, this concludes today's conference call.

  • You may now disconnect.