百思買 (BBY) 2013 Q3 法說會逐字稿

完整原文

使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主

  • Operator

  • Ladies and gentlemen, thank you for standing by.

  • Welcome to the Best Buy conference call for the third quarter of fiscal 2013.

  • At this time, all participants are in a listen only mode.

  • Later, we will conduct a question-and-answer session.

  • (Operator Instructions)

  • As a reminder, this call is being recorded for playback and will be available by 12.00 PM Eastern time today.

  • (Operator Instructions)

  • I would now like to turn the conference call over to Bill Seymour, Vice President of Investor Relations.

  • Please go ahead.

  • Bill Seymour - VP, IR

  • Good morning, and thank you for joining us on our fiscal third quarter 2013 conference call.

  • We have two speakers today, Hubert Joly, our President and CEO, and Jim Muehlbauer, our CFO, who is continuing in his role until December 10, when Sharon McCollam will join Best Buy.

  • After our prepared remarks, we will be happy to take Q&A.

  • A few items before we get started.

  • As usual, the media are participating in this call in a listen-only mode.

  • Let me remind you that comments made by me or by others representing Best Buy may contain forward-looking statements which are subject to risks and uncertainties.

  • Our SEC filings contain additional information about factors that could cause actual results to differ from management's expectations.

  • Please note that our reported results this morning including non GAAP financial measures, these results should not be confused with the GAAP numbers we reported this morning in our earnings release, or with the GAAP numbers we will report in our 10-Q.

  • For GAAP to non-GAAP reconciliations of our reported to adjusted results and guidance, please refer to the supplemental schedules in this morning's news release.

  • And one other housekeeping item.

  • We plan to announce holiday revenue results for the nine weeks ending January 5, 2013, for fiscal November and December, on January 11, 2013.

  • Now, I would like to turn the call over to Hubert.

  • Hubert Joly - President & CEO

  • Thank you, Bill, and good morning, everyone, and thanks to all of you for joining the call and to those who attended our Analysts Day last week.

  • And for those of you that were not able to attend, please know that the webcast is available on our website.

  • On that day, we shared a candid assessment of Best Buy.

  • We highlighted Best Buy's strengths and underscored that its performance has been unsatisfactory in a number of areas over the last three years.

  • We also unveiled Renew Blue, a set of priorities to begin reinvigorating the Company's performance and rejuvenating Best Buy.

  • Today, we are reporting our third quarter financial results.

  • In line with trends experienced over the last three years, Best Buy's financial performance during the quarter was clearly unsatisfactory.

  • The results we are reporting today only strengthens our sense of urgency and purpose.

  • Now there were some positive developments during the quarter.

  • We did well in a number of product categories, including mobile phones, appliances, and tablets and e-readers.

  • We had positive comps in these categories.

  • We also grew market share year-over-year in these product categories, as well as in notebooks.

  • In addition, our online channel continued to grow at over 10% year-over-year.

  • However, our overall performance was not satisfactory.

  • Now some of it can be attributed to the effect of product transitions, especially related to the Windows 8 launch and the launch of several new smartphones and tablets.

  • These product transitions have had a negative impact on sales and margins in the quarter, as customers delayed their purchases in anticipation of new products to be introduced.

  • At the same time, we also had a number of items that impacted our bottom line, including investments in front line training and compensation, as well as executive transition expenses.

  • So we do not believe that the rate of decline that Best Buy experienced in the third quarter can be extrapolated in any way.

  • Now let me be clear, we are determined to turn around the performance of the Company, and on November 13 we outlined the priorities that we are focused on to turn around and transform our Domestic business, including number one, reinvigorating and rejuvenating the customer experience by putting the customer at the center of what we do, addressing their needs and providing superior value to them.

  • This means both improving our execution, as well as working on reinventing the business.

  • And number two, increasing our return on invested capital through an unrelenting focus on revenue growth, efficiency and disciplined capital allocation.

  • Our view is that we have ample opportunities to improve our ROIC, by improving the operational performance of our business and capturing key market opportunities in our space.

  • We are confident that we can enhance the return on our existing assets by increasing the revenue they produce and taking out unnecessary or unproductive costs.

  • In the short term, of course, we are also focused on making the holiday season successful.

  • We know that three-quarters of Americans intend to give customer electronics -- excuse me, consumer electronics as a gift for the holidays.

  • Tens of millions will be coming to us online and into our stores between now and the end of the season, and we are ready for them.

  • There is a range of exciting new products to buy at Best Buy, including Windows 8 and other new computing products, new phones, new tablets, new game releases, and a new gaming platform, the Wii U. We are also expecting to see a positive impact for this holiday from significantly ramped up blue shirt training, the introduction of variable bonus pay for performance for full-time sales associates, as well as our holiday price match strategy.

  • I have been with Best Buy for 11 weeks and I am excited by the opportunity to turn around and transform Best Buy and solve the two problems we highlighted last week, negative comps and declining margins.

  • I am pleased with the progress we've made in the last few weeks in setting a clear direction, building the team at the top, and mobilizing our organization around our priorities.

  • I know that this will be a hard road, and I look forward to successfully tackling our challenges and our opportunities.

  • And in doing so, our team will be guided by the investment thesis we shared with you last week.

  • Number one, Best Buy is the market leader in a growing, fragmented market.

  • Number two, we have a unique platform to deliver a multi-channel shopping and customer experience.

  • Number three, Best Buy has significant operational opportunities to enhance returns to improve retail execution and cost reduction opportunities.

  • Number four, Best Buy has the opportunity to rejuvenate the customer experience in the company as the preferred authority and destination for technology products and services.

  • Number five, Best Buy has the ability to stabilize and then improve its comps and its operating margin with a strong cash flow generation.

  • And six, Best Buy has a results focused management team committed to delivering improved performance.

  • Thank you very much for your attention and your support as we move forward.

  • I will now turn it over to Jim.

  • Jim Muehlbauer - CFO

  • Thank you, and good morning.

  • As Hubert stated, results in the third quarter were unsatisfactory, highlighted by the significant decline in operating income in both the Domestic and International segments.

  • The largest portion of the decline was driven by a lower gross margin rate of 160 basis points.

  • I will cover the key drivers behind the lower rate in both Domestic and International.

  • Importantly, we do not expect Q4 operating income to decline at rates experienced in Q3.

  • Looking now at some of the Q3 detail, starting with Domestic.

  • The third quarter Domestic segment revenue decline was driven by a comp sales decline of 4% and the impact of previously announced store closures.

  • Domestic online sales, however, totaled $431 million and grew 10%, led primarily by traffic growth.

  • Areas that had strong comp growth were mobile phones, which had a comp of 32%, benefiting from the launch of several new smartphones.

  • There were also continued growth and comp growth -- in comp sales in appliances and in combined tablets and e-reader products.

  • This growth was offset by comp sales declines in notebooks, gaming, digital imaging and TVs.

  • We believe tablet and notebook revenues were materially impacted by consumers delaying purchases ahead of the key product launches Hubert spoke about.

  • Domestic gross margin was down 100 basis points.

  • Similar to the second quarter of fiscal 2013, the rate decline was primarily due to three factors.

  • The largest impact was in mobile phones, where we sold a larger mix of higher price point smartphones, which resulted in strong comp sales and solid gross profit dollar growth, although at a lower overall rate than the previous year.

  • Second, televisions.

  • In TVs, we experienced a less favorable product mix into smaller screen sizes, which carry lower margins and a lower basket.

  • Lastly, gross margins were impacted by the impact of product transitions ahead of key new launches.

  • Domestic SG&A was up 1%.

  • This increase was due to increased training and higher compensation costs for sales associates, as well as executive transition costs.

  • Excluding these factors and the impact from the absence of the Best Buy mobile profit share payment in Q3, Domestic SG&A expense was approximately flat compared to the prior year.

  • The specific actions related to the sales associates were increased investments in training and the introduction of higher performance based bonus compensation.

  • As we discussed at Analysts Day, areas like Best Buy mobile have shown that better trained and properly incented sales people drive better results.

  • We have taken these principles and spread it to other parts of the store.

  • Moving on to the International segment, Q3 comparable store sales in International declined 5.2%.

  • Europe recorded positive comps in the quarter, but this was offset by continued comp declines in Canada and Five Star in China.

  • The International gross profit rate declined 280 basis point in Q3, which was predominantly attributable to Europe, driven by increased sales mix of lower margin wholesale business and a price competitive environment for mobile phones, coupled with a mix into more expensive handsets.

  • International SG&A was up 7%.

  • Last year, the Best Buy mobile profit sharing was a credit to the International SG&A.

  • When you exclude the impact of the Best Buy mobile profit share payment, International SG&A expenses were flat compared to the prior period.

  • As we look forward into Q4, let me highlight a few items from our comments this morning.

  • First, Hubert covered some of the significant product introductions in key categories for the holidays that we're excited about, including phones, tablets, Windows 8 and gaming, products that were either significantly constrained or not yet launched in Q3.

  • These products are all a big part of our business.

  • And second, we expect to see a positive impact from the additional training we have put in place for our blue shirts and from the holiday price match strategy.

  • Let me also make a quick comment on the increase in inventory for Q3.

  • The inventory increase was primarily driven by the Domestic business, and two items in particular.

  • First, inventory levels across key product categories increased related to the new product introductions that we have spoken about today.

  • And second -- and the second factor is related to the timing of the cut-off of the quarter.

  • The end of the third quarter this year is actually one week closer to Thanksgiving than the end of the third quarter last year.

  • When we are preparing our business for Black Friday, that one week makes a significant difference in our inventory levels.

  • Overall, given these factors, we believe the inventory levels are appropriately positioned in advance of the start of the holiday selling season.

  • We expect to generate free cash flow in the range of $850 million to $1.05 billion for fiscal 2013.

  • As noted in the release, our revised estimate of free cash flow is below our previously communicated range.

  • The reduction is driven by lower profit expectations, including Q3's performance, and the related potential impact on owned inventory at year-end.

  • The current and previous free cash flow range also includes approximately $100 million in restricted cash movement related to working capital items.

  • For comparison purposes, let me also remind you that the year-to-date free cash flow for fiscal 2013 is significantly lower than the same period last year, primarily due to the improvements in working capital during the first half of fiscal 2012.

  • As you may recall, we experienced several large working capital items at the end of fiscal 2011 which significantly benefited cash flow in early fiscal 2012.

  • Wrapping up my comments on the cash items, we finished the quarter with over $300 million in cash and zero drawn on our $2.5 billion revolver.

  • As this will be my final earnings call as Best Buy's CFO, I would like to quickly say thank you to the many shareholders and analysts I've have the opportunity to work closely with over the years.

  • I enjoyed and always appreciated your questions and candid insights about Best Buy during our many conversations over the last ten years.

  • And I wish each of you, and the entire Best Buy team, much success in the future.

  • With that, let me hand it back to Hubert.

  • Hubert Joly - President & CEO

  • Thank you very much, Jim.

  • And before we turn the call over to the operator, Alicia, for Q&A, I wanted to take a moment to wish all of you a happy holiday.

  • I want to thank you for your support and your work following our company.

  • I hope your Thanksgiving is spent in the company of friends and family, and I hope, for a few minutes, on BestBuy.com.

  • I also want to thank all of their employees, especially the Blue Shirts and Geek Squad agents in our stores, our dot com team, our merchants, our marketing teams, our associates in our distribution centers and our call centers, and in our (inaudible).

  • All of them have worked really hard to get ready for the holidays.

  • The work of our team this holiday season is critical to our efforts, and I know we can all count on our team members to deliver an amazing customer experience to the millions of shoppers who will visit us.

  • And I look forward to seeing as many Best Buy shoppers and employees in our stores Thursday night and Friday morning.

  • So thank you, everyone.

  • And now we will turn it over to Alicia, the operator, for the Q&A.

  • Operator

  • Thank you.

  • (Operator Instructions)

  • We do ask that you please limit yourself to one question.

  • Chris Horvers, JPMorgan.

  • Chris Horvers - Analyst

  • Thanks and good morning.

  • You mentioned that you don't expect the operating income rate to decline at the same pace in the fourth quarter as it did in the third quarter.

  • Can you talk about, maybe more specifically, what changes in the fourth quarter versus third quarter, whether it's Domestic sales, International sales, Domestic gross margin, International gross margin.

  • And then, on the PC category, it sounds like you're increasingly positive about Windows 8. Can you talk about the performance of PCs before and after the launch of Windows 8?

  • Thanks.

  • Jim Muehlbauer - CFO

  • Yes, Chris, this Jim.

  • Thank you very much for the question.

  • Looking at the fourth quarter in comparison to what we've seen so far this year, if you recall, all year long we've been talking about product launches that we expect to be back-end loaded towards the holidays.

  • And certainly, as the performance that we've seen and others in the marketplace have seen in advance of the computing launches and phone launches so far this year has had an impact on dampering sales.

  • So now that we have those products in our stores, we expect certainly more momentum behind those things.

  • So, that is one of the key attributes that we've been looking at all year from a sales trend performance.

  • The other element that's related to that sales trend performance impacts our gross margins.

  • In preparation for moving inventory in advance of those new product releases, we took actions in Q3 to make sure that our inventories were in a clean position and that we were all set with the new products.

  • So we expect benefits in that in the gross margin line.

  • We also have talked historically about one of the key elements that's driving our margin rate down in Q3 and Q4 is the lapping of the smartphone mix in our Best Buy mobile business.

  • We're actually going to anniversary that in Q4.

  • So we'll have an easier comparison, from a margin rate perspective, in mobile phones in Q4.

  • So the combination of new products, less transition costs, and easier comparisons from a lapping standpoint in mobile phones, are all factors that we're looking at as we think about whether that run rate is going to continue or not, which is why we're confident in saying it will not, in Q4, Chris.

  • Chris Horvers - Analyst

  • And so just as a follow-up, do you think -- will Windows 8 cause a positive inflection in comps in the PC category?

  • Jim Muehlbauer - CFO

  • I'm not going to comment on specific products within the PC category.

  • But given the trends, certainly in Q3, in computing in general, consumers are going to have a great opportunity to look at not only the Windows 8 products, but the other new computing products out there, and also the array of tablets and e-readers.

  • And I will let Mike Vitelli comment further on some of the specifics.

  • Mike Vitelli - President, Americas - Enterprise EVP

  • Chris, hello.

  • This is Mike Vitelli.

  • A couple of things I want to say.

  • We've put a tremendous amount of training and emphasis on the Windows 8 launch.

  • And one of the things that we are excited about is that we have 45 exclusive models to Best Buy in Windows 8, in which 25 of those have touch screen, which is one of the key attributes of that.

  • So with the training, the product launch, the emphasis that the industry is putting on it, and the effort that we're putting on it, it's something that we feel good about going into the fourth quarter.

  • Chris Horvers - Analyst

  • Thanks very much, and best of luck, Jim.

  • Take care.

  • Bill Seymour - VP, IR

  • Thanks.

  • Next question, please.

  • Operator

  • Colin McGranahan, Bernstein.

  • Colin McGranahan - Analyst

  • Good morning.

  • Thank you.

  • Just following up on the gross margin outlook, two other questions.

  • First, how are you thinking about the holiday price match in terms of impacting gross margin in Q4?

  • And secondly, the International business, the gross margin performance there was very difficult, obviously related to mobile mix in Europe, primarily.

  • Would you expect that to continue going forward, as well?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • Colin, this is Mike Vitelli.

  • We're very early in the price match process for the holiday season.

  • We feel good about it from a couple of vantage points.

  • And what I mean by that is that our Blue Shirts are very positive about this and very empowered about this, by giving them the ability to match prices in areas where they have seen and we've been showing that we've been competitive relatively close, particularly in hardware categories.

  • So we're moving into the fourth competitive quarter with that empowerment engagement and the ability for our Blue Shirts to make the decision in the moment to take care of our customers.

  • Jim Muehlbauer - CFO

  • And Colin, the second part of your question related to International.

  • Our margins in International have been challenged all year long, as we noted in our comments, predominantly driven by the European business.

  • We do expect the margins to get a little bit better in Europe in Q4, as once again we're anniversarying some of the effects of the pricing changes we made last year.

  • But I would tell you they're not going to be demonstrably different in International as we look at the fourth quarter, based on our current outlook.

  • Colin McGranahan - Analyst

  • Okay.

  • That's helpful.

  • And Jim, while I've got you, just back on the price match, what kind of a margin impact do you think that will have?

  • I understand that you expect it to drive incremental sales, and hence gross profit dollars, but just in terms of a rate impact, what should we be thinking about?

  • Jim Muehlbauer - CFO

  • You know, Colin, we're not going to go through the specific expectations of that in our rate, for a couple of reasons.

  • One is, we've had the price match out there a relatively short period of time.

  • We feel really good about the prices that we have in place along our key product categories.

  • And as always, during the holidays selling season, especially during Black Friday, we feel very comfortable about the competitiveness of our prices in general.

  • So how that actually plays out into later December, we will need to see.

  • But we've tried to consider various scenarios in our outcome.

  • And certainly, we look forward to the increased benefits and confidence that our Blue Shirts get from knowing that they're going to be able to offer the customers the best price in the market place, and the benefits that come along with that for our model.

  • Colin McGranahan - Analyst

  • Okay.

  • Good luck, and Jim, thanks for all the time and effort you put into the business, as well.

  • Jim Muehlbauer - CFO

  • Thanks, Colin.

  • Operator

  • Daniel Binder, Jefferies and Company.

  • Daniel Binder - Analyst

  • Hello, it's Dan Binder.

  • My question was around working capital.

  • You made a few comments in your formal remarks.

  • I was wondering if you could give us a little more color on what you're expecting, provided you hit your sales plan, what the fourth quarter end will look like from an inventory and owned inventory standpoint?

  • Jim Muehlbauer - CFO

  • Hello, Dan.

  • One of the elements that I talked about in my comments related to our cash flow guidance change is really impacted by the two things I mentioned.

  • One is in the lower level of expected profits in the quarter.

  • But also, as you know, forecasting cash flow at year end, especially after the peak holiday season, is impacted materially based on where owned inventory positions.

  • So what I was trying to highlight is that if you just take the change in our cash flow guidance, and if you attributed that whole change to our change in the view of what the profitability is for the year, you'd be wrong in making that assessment.

  • You really have to break it out into two pieces.

  • Part of it is lower profit expectations and part of it is just different assumptions around owned inventory.

  • We'll know more, obviously, as the quarter progresses.

  • But depending upon what actual sales are, when we see the trends, we're going to pull all the levers we can to adjust inventory up or down, appropriately.

  • But just as we snap the line at the end of the fiscal year, given the fact that we order a lot of the product in advance of the holiday season, we may have purchased -- we may have paid for that inventory by the time we get to quarter end.

  • So our year-end balance could be a little different.

  • We'll recover that in Q1, as we reset those inventory positions and accounts payable positions with vendors.

  • So we've just made sure that we've included a little bit of cushion in estimate in our cash flow forecast for different outcomes around owned inventory.

  • Nothing's changing in the structure of the working capital in the business.

  • It would just be a year-end timing item.

  • Daniel Binder - Analyst

  • And do your vendors remain flexible this particular season, given the challenges you're up against?

  • Jim Muehlbauer - CFO

  • Yes, I'll let Mike Vitelli comment further, but we've not seen any material change in the way that our vendors are approaching our inventory patterns or our historical agreements around how we buy inventory at this time of year.

  • We certainly get some benefits around seasonal dating, and that hasn't changed.

  • Mike Vitelli - President, Americas - Enterprise EVP

  • Daniel, what Jim just said is correct.

  • We've not seen any changes there.

  • The thing that's changed over the last several years, I would think, for the industry as a whole, is that the inventory that's produced for this period of time is -- the inventory that's produced for this period of time, there isn't a lot of inventory in the channel from here to all the production paths.

  • So everybody's banking on the success of a forecast in this set period.

  • In the sense of, it's harder to increase inventories.

  • Daniel Binder - Analyst

  • Understood.

  • Thanks.

  • Jim Muehlbauer - CFO

  • Thanks, Dan.

  • Operator

  • Michael Lasser, UBS.

  • Michael Lasser - Analyst

  • Good morning.

  • Thanks a lot for taking my question.

  • And let me add, my best of luck to you, Jim.

  • On this mark that you're leaving, can you help us understand, as you reflect on the Domestic segment over the last couple of years, the business is on pace to have a gross margin rate decline, probably during that time, of 130 to 150 basis points, depending on where the year ends up.

  • Can you bucket what has contributed to that rate decline over the last two years, between the mix shift of less profitable vendors, the Amazon or online competition effect, and other factors?

  • And I have a quick follow-up.

  • Jim Muehlbauer - CFO

  • I don't know if we have enough time in the time we have left on the call to go through all of that.

  • But just from an overview standpoint, looking at the gross margins, Michael, over the last couple years in the Domestic business, clearly the biggest factor that always impacts our margin rate in the business is the mix of the products that are selling, given the wide differences in their profitability.

  • So historically, in periods where we've mixed more into computing type products, obviously, our margins have come down.

  • The way we've always looked at the business, though, is that our model needs to be able to sell what customers have an interest in.

  • And what we're focused on is growing gross margin dollars.

  • So looking at the rate is interesting in understanding the business.

  • But what's important, are we staying relevant with customers and are we growing dollars over time.

  • Over the last several years, key factors that have impacted the business is certainly, from a benefit standpoint, we've mixed much more heavily into mobile phone products over the last three years, which has been a good rate and a good dollar story for us, in general.

  • The price competition and the mix of smaller screen sizes in televisions has certainly been a drag on the business the last several years.

  • And the growth in lower margin computing products, given the phenomenal success of notebooks, e-readers and tablets, has certainly come with great dollar benefits, but at lower margin rates in general.

  • So those factors, coupled with a larger portion of the business moving online, and basically being hardware only type sales in the portfolio, putting all those together, those would pretty much outline the key drivers over the last two or three years.

  • Michael Lasser - Analyst

  • Okay.

  • That's helpful.

  • Then, one for Hubert.

  • Given the performance of the International business, and along with what seems to be your focus on the Domestic segment, does this increase your sense of urgency to perhaps rationalize the portfolio and make some moves and changes, such that if you are successful in your transformation initiative the benefits will shine through in the P&L?

  • Hubert Joly - President & CEO

  • Yes, Michael.

  • Thank you for your question.

  • So as we discussed last week, Domestic is 75% of the business.

  • So it's received the bulk of, certainly, my attention in my first 10 or 11 weeks.

  • We see today the continued decline of the performance in the International business.

  • So that part of our business requires attention, as well.

  • I think the sense of urgency is, I'm going to say, evenly spread between Domestic and International, because both require a great deal of attention.

  • But there is a sense of urgency and purpose in driving ROIC across the entire portfolio.

  • And as relates to International, we'll find the right path to get this done.

  • So, no further comments today, but certainly a great sense of urgency and purpose in pursuing that.

  • Michael Lasser - Analyst

  • Okay.

  • Thank you very much, and good luck with the holidays.

  • Hubert Joly - President & CEO

  • Thank you.

  • Operator

  • David Gober, Morgan Stanley.

  • David Gober - Analyst

  • Good morning, guys.

  • I just had a question.

  • As we look at the same store sales in the Domestic business, the two categories that showed some sequential slowdown were obviously the computing and mobile business that you talked about at length, and also the services business.

  • Just wondering if you could give some color on what's going on there, given the high level of profitability and potential impact on gross margins, related to that category?

  • Jim Muehlbauer - CFO

  • Yes.

  • So the primary impact on the services business, really driven by two parts.

  • From a sequential standpoint, the decline in services comps was really tied to the unit volume that we were selling in our computing business.

  • So when our computing volume is down, we have less of an opportunity to attach those service products, overall.

  • Also, as we mix in to smaller screen sizes on televisions, our opportunity to attach and install with our services business declines.

  • While those items are declining, we still see positive impact in growth from our tech support offerings that are providing customers.

  • So we know there's a value proposition there that resonates with customers.

  • And given the expectation that we have in Q4 around our computing business, we would also expect our comparables as far as sales and services to benefit, as our computing business grows in the fourth quarter and going forward.

  • So a little bit of that is tied just to the driver units within our computing business in Q3, David.

  • David Gober - Analyst

  • Got you.

  • That's helpful.

  • And I guess you mentioned within that, the TV migration to smaller screen sizes, I know you talked about that a little bit in last year's fourth quarter and some other periods, but just curious if you could give us any sort of expectations for fourth quarter.

  • It's a little bit surprising, given the decline in ASPs, that we are seen such a drastic shift to smaller screen sizes.

  • Any sense if you expect that to continue in the fourth quarter, and maybe any sense of why you think that's happening?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • David, this is Mike Vitelli.

  • And as you pointed out, the trend, particularly that we've seen, as consumers going to lower entry points, I would call that the 32-inch category and below, in the first three quarters, has been high.

  • Or a higher percentage than we've seen in growth over previous years in units.

  • A lot of emphasis and a lot of the activity, you see it in some of our promotions going on right now that'll be going through the remainder of the fiscal year, are emphasizing, as the industry is overall, of the larger screen sizes.

  • So we think there will be a bit of a, hopefully a shift in that period, in that screen size that will change the ASPs in the fourth quarter.

  • David Gober - Analyst

  • Okay.

  • Thank you.

  • Operator

  • Dan Wewer, Raymond James.

  • Dan Wewer - Analyst

  • Thanks.

  • Mike, this might be a question for you.

  • You discussed the new product line up in phones and tablets, and that could help benefit fourth quarter sales.

  • It looks like these changes are more evolutionary rather than revolutionary within those product categories.

  • And then further, how do we reconcile the comment that smartphone and tablet sales could benefit during 4Q against the comments that we are going to be anniversarying the ramp in smartphones, lower smartphone gross margins a year ago.

  • Looks to me like if smartphones were to kick in again in 4Q, that would actually pressure gross margin rate?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • To answer the last part of your question first, all smartphone mix to the Company is a positive, from a rate side.

  • What we were talking about the third quarter is, if you will, intra phone category rate change, because you sell a different mix of phones within phones.

  • But in all cases, those are positive overall to the Company, from a rate point of view.

  • Your other question I think is, yes, there are increases in all those areas, but the growth rates that are in smartphones, that are in tablets, that are in e-readers, and the launch of a new operating system like Windows 8, are all positive drivers into those categories.

  • And they've all turned into significant gift giving categories, whether they be phones, tablets, e-readers.

  • And now, people looking to upgrade and change their Windows systems into Windows 8, we think are all positive drivers for those categories.

  • Dan Wewer - Analyst

  • And then Hubert, one question for you.

  • I know last week's meeting we focused exclusively on the Domestic turnaround strategy.

  • But in looking at the year-to-date results, the operating loss in Europe is almost going as much as it has Domestically.

  • Is there a turnaround plan for your International business?

  • Hubert Joly - President & CEO

  • Dan, I think the numbers we are disclosing pertain to International as a whole.

  • Dan Wewer - Analyst

  • Right.

  • Hubert Joly - President & CEO

  • And so of course, there is multiple countries in there.

  • Each situation is different.

  • Under the leadership of Shari, we have initiatives in each of the countries.

  • Europe has its own plan.

  • Mexico is a different story.

  • It's growing very nicely.

  • We just had a very positive weekend.

  • Canada is actually closer to the US situation.

  • And in China, it's going through its own transformation.

  • So, there is a set of initiatives today in each of these geographies.

  • And I think we've really wrapped it, yet, in an overall, let's say, renewable plan.

  • So there's more to come on that.

  • But it's not that they're winding their watches in International.

  • Dan Wewer - Analyst

  • Okay.

  • Thank you.

  • Operator

  • Scot Ciccarelli, RBC Capital Markets.

  • Scot Ciccarelli - Analyst

  • Hello, guys.

  • Scot Ciccarelli.

  • My question is, back to the price match concept.

  • Two questions, really.

  • First of all, what percentage of your mix is actually covered by the price match?

  • I know you've outlined the categories.

  • But what percent of the mix is it when you look at it on a SKU basis or sales basis, whatever the right way to look at it is?

  • That's number one.

  • Number two, maybe I'm just being a little slower than normal here, but what is the expected incremental impact on gross margin for the fourth quarter, as the price match program gets implemented?

  • There has to be some sort of plan, I would assume?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • Scot, this is Mike Vitelli.

  • The first part of your question, the categories, the major hardware categories we named, are a significant portion of all of our hardware.

  • Televisions, computing, appliances.

  • So we're probably in the well above 50% to 60% range of the categories that are covered here.

  • And as we've been saying, in doing that analysis and looking at our competitive price points in those areas is why we were able to feel confident in moving on with the price strategy, because we believed we were competitive in those categories.

  • So that's how we moved forward with those.

  • And as Jim mentioned earlier, we're in the early phases of that, and how and where all the different price matches come and where the promotional activity occurs in the next two months will start to let us know that.

  • But in doing price matching, which has been -- price matching in and of itself has not been new for us, it's price matching named online competitors, as well, which is the thing that we've announced.

  • In some cases, that was occurring in some markets, and some salespeople were doing that on their own initiative in the early phases.

  • So that was what drove us to do this is that we saw it happening.

  • We did a test in Chicago.

  • We saw it happen there and saw the impacts there were positive on revenue and margin dollars.

  • And now we're implementing that across the board.

  • We'll watch it as it rolls out.

  • The biggest thing I would have in everybody's mind, and a few of us have mentioned this, is the positivity and empowerment that a Blue Shirt has when they are able to do that.

  • It encourages engagement with the customer, versus gee, what is going to happen now?

  • That is more material than it sounds, is that Blue Shirts now are confident heading to customers with confidence and the ability to know that they can make the right decision in the moment.

  • Scot Ciccarelli - Analyst

  • So the expectation is potential negative impact on gross margin rate, but more gross profit dollars because the Blue Shirt's more empowered and can improve the close rate?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • That's a set of outcomes that you can come up with that conclusion.

  • You can do a variable where it doesn't change rates in any material way, which is actually what we saw in one of our key market tests.

  • So there's a variety of things that can happen.

  • None of them were done during holidays.

  • So this will be the first time that we'll see that in that environment.

  • Scot Ciccarelli - Analyst

  • Okay.

  • Got it.

  • Thank you.

  • Operator

  • Matthew Fassler, Goldman Sachs.

  • Matthew Fassler - Analyst

  • Thanks a lot, and good morning.

  • I want to speak for a moment about the mobile business more broadly.

  • As you've comped up 30% in smartphones, given the moving pieces in ASPs in particular and gross margin, presumably, as you mix to iPhones, are the earnings in Best Buy mobile still growing along with that revenue increase?

  • Jim Muehlbauer - CFO

  • Yes, Matt, they are.

  • Matthew Fassler - Analyst

  • And if you could just give us a sense on the magnitude of change in profitability associated with that shift, and also to repeat perhaps what was Scot's question, smartphones and the shift to iPhones, presumably while you're cycling, the initial hit is sort of a mega trend with some legs to it.

  • So are you saying that once you cycle that initial hit in last year's fourth quarter, this should not be a drag on the margin, or just a lesser drag on the margin?

  • Jim Muehlbauer - CFO

  • I'd say a lesser drag on the margin.

  • What I'm calling out specifically in explaining what we expect to change in the run rate in the margins that we've seen so far this year from Best Buy mobile to what we see in Q4.

  • The fact that we are going to anniversary a similar sales mix from the previous year is going to be a big change year-over-year.

  • As the business mix is more into smartphones, the key thing to remember, and most on the call are aware of this, the profitability in the smartphone is primarily driven by the bounty we receive from the carrier and from the attachment of accessories and services that go with it.

  • The price point of the smartphone is almost irrelevant in the calculation, because it's a heavily subsidized product.

  • So when you're looking at the gross margin rate, the higher the value of the smartphone, we're still getting the same level of bounty and the same attachment at the end of the day.

  • So what we really focus on is kind of the gross margin dollars available per connection and per attachment.

  • So, a little bit of the business is in looking at the margin rate really depends on what the sales price and the sales mix is within the mobile phone business.

  • So, I hope that answers your question, Matt.

  • But clearly, the profitability in the mobile business continues to increase.

  • Selling more smartphones in the mix is a good thing for the model, at the end of the day, because they have better attachments, they buy more services overall in the portfolio.

  • And quite frankly, that's what customers are interested in.

  • So we're interested in selling products, obviously, that have high customer interest and drive profitability for the portfolio.

  • Matthew Fassler - Analyst

  • Thanks, Jim.

  • Jim Muehlbauer - CFO

  • Thanks, Matt.

  • Operator

  • Alan Rifkin, Barclays Capital.

  • Alan Rifkin - Analyst

  • Thank you very much.

  • You folks cited higher training as one of the reasons for the SG&A deleverage.

  • I was wondering if you could maybe provide a little bit more color on that line item.

  • What are the early results thus far of the training program?

  • And in total dollars, will that program take on a greater proportion of SG&A in Q4 relative to Q3?

  • And then I do have a follow-up.

  • Mike Vitelli - President, Americas - Enterprise EVP

  • This is Mike Vitelli.

  • Thanks, Alan.

  • The training dollars are --the way we talk about that, there is travel and actual out-of-the store time that's in there.

  • And we did a substantial amount of that training in the third quarter.

  • So relative from one quarter to the other, there's way more of it in the third quarter, as we're trying to ensure that everyone is prepared heading into the fourth quarter that we're in right now.

  • So there's much more of it there.

  • As far as its pay back, the investment was made, the investment thesis was made, is what we saw in mobile, is that the employees that are engaged and trained are confident.

  • They come back from training confident.

  • They're coming back from that training with the knowledge of how to engage with customers, how to give customers what they need, and they are now empowered with the price match.

  • So we think we're going to see positive results with our employee engagement, with our customer satisfaction, and those will start to show up in the fourth quarter.

  • Alan Rifkin - Analyst

  • Okay.

  • And then a follow-up, if I may.

  • Jim, you cited the calendar shift as the predominant reason why the ending inventory Q3 versus Q3 was up significantly.

  • Excluding that shift, are inventories at the level where you would like them?

  • And then lastly, for Hubert, there's no doubt that obviously the cash flow numbers compared to your last forecast have come down very materially.

  • As we calculate it, it looks like the dividend is costing you about $225 million a year.

  • Would you be able to state whether or not you are committed to continuing to pay the dividend as it stands today?

  • Jim Muehlbauer - CFO

  • I'm sorry, the first part of the question?

  • Alan Rifkin - Analyst

  • The first part of the question, Jim, was, even pulling out the calendar shift --

  • Jim Muehlbauer - CFO

  • I'm sorry, yes.

  • Alan Rifkin - Analyst

  • -- inventory levels were high.

  • Where are your inventories, ex- the one week calendar shift?

  • Jim Muehlbauer - CFO

  • Thanks, Alan.

  • So the inventory levels, as I mentioned, really driven by one week closer to the holidays.

  • That was the primary reason for it.

  • Another reason that I didn't mention specifically in my comments, because it was third and less significant, was last year at this time, we also had constrained inventories, especially in some of the DI and the computing products, given the floods in Thailand.

  • So that was a little bit of a factor, as well.

  • The reality, for the inventory that we have on hand today, in light of the holiday season we have in front of us, we're going to turn through that inventory and take receipts.

  • So we feel really good about what we have on hand today, in light of what we see in front of us in November and December.

  • The real decisions around levels of inventory will be based on what we see after November and after we see the first couple of weeks of December.

  • So looking at the balances today doesn't give me any concern at all from what we have, from an inventory perspective.

  • Alan Rifkin - Analyst

  • Okay.

  • Thank you.

  • Hubert, any comments?

  • Hubert Joly - President & CEO

  • Thank you, Alan, for your questions.

  • Your question is, given the decline in the cash flows, is whether we are committed to continuing the dividend.

  • We've not made any decision one way or the other on that.

  • What we'll be doing, of course, is assessing future cash flow and investments, in particular going into fiscal 2014, which will be a year of transition.

  • But at this point in time, there is no intentions to suspend the dividend.

  • But of course, we want to carefully look at this.

  • Be assured that our focus, as we discussed last week, is on increasing return on our invested capital.

  • And the use of capital will be a prudent one.

  • So I would love to give you a definitive answer today, Alan, but until we've made an actual decision on that, I will refrain from making commitment.

  • But don't read anything negative into this, at this point.

  • Okay?

  • Alan Rifkin - Analyst

  • Thank you, and best of luck this holiday season.

  • Hubert Joly - President & CEO

  • Thank you, Alan.

  • Bill Seymour - VP, IR

  • Last question please, operator.

  • Operator

  • Mike Baker, Deutsche Bank.

  • Mike Baker - Analyst

  • Thank you.

  • So I'm going to ask about TV share.

  • So you said you thought you gained share in notebooks.

  • What about in TVs?

  • And I guess related to that, the unilateral pricing policy has been in place for a while, which is essentially a price match program, and so I am wondering how that has worked for you guys and if one can infer anything as it relates to the price match?

  • I remember when we visited you guys, one of the ideas with that the employees would be more confident in selling the TVs, because they know that you couldn't go elsewhere and get a lower price, so I'm wondering if that's something that could be used as an example for the price match?

  • Thanks.

  • Mike Vitelli - President, Americas - Enterprise EVP

  • Mike, this is Mike Vitelli.

  • So the first part, when we look at share of televisions year-to-date through what we have, it's relatively stable, I would call it flat, through August.

  • And August is the latest period that we have.

  • NPD is changing the members of their overall panel and POS data.

  • So they are going to produce some new data shortly that we're anxiously awaiting for.

  • But that's where we've been on TVs for the year.

  • On unilateral pricing, obviously, not all vendors do it.

  • They don't do it on every product in their line.

  • But where it exists, it's successful in what it's attempting to do, which is to stabilize pricing of that particular SKU at that particular price point.

  • So to your point, it makes the ability to price match on a unilateral product relatively easy, because everyone is, by direction, selling it at the same price.

  • But it's a mix of the total business.

  • It's not -- I wouldn't call it a predominant part of the television business today.

  • Mike Baker - Analyst

  • But are you seeing better sales trends or better gross profit dollar trends on the TVs, the Samsung and Sony, larger TVs that are on the UPP?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • What you see is you see price stability and you see margin stability.

  • Mike Baker - Analyst

  • Do they necessarily sell any better?

  • Mike Vitelli - President, Americas - Enterprise EVP

  • It all depends on the price that's set.

  • So it's a competitive set that -- historically, the difference with unilateral pricing is, historically, a retailer would independently decide how they wanted a unit to throttle and would change their price accordingly.

  • In unilateral pricing, that's a manufacturer's decision.

  • Mike Baker - Analyst

  • Understood.

  • Okay.

  • Thank you.

  • Hubert Joly - President & CEO

  • Thank you, Mike.

  • And in closing, I would like to do two things.

  • One is, on behalf of all of us at the Company, and I was very pleased to hear many of you on the call, thank Jim for the ten years he spent at Best Buy, his loyal service to the Company, the support he has given over the years to the Company, and to me personally in the last few weeks.

  • Between now and the end of the fiscal year, Jim will be working with Sharon, as Sharon comes on board on December 10, ensuring a smooth transition.

  • And beyond the thanks, I think all of us wish you, Jim, well for the future.

  • So, thank you for that.

  • The second thing I would like to do is, again, as the head salesperson of the Company, is encourage everybody to shop at Best Buy between now and Christmas.

  • And as you shop there, please give us feedback on your experience, both the good and the bad, as we're very focused on driving the customer experience now.

  • So I look forward to your purchases and your feedback.

  • With that, thank you very much.

  • Operator

  • Ladies and gentlemen, this does conclude the conference call.

  • You may now disconnect, and thank you for your participation.