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Operator
Good day, ladies and gentlemen, and welcome to the Autobytel announces 2012 first-quarter financial results conference call. At this time all participants are in a listen-only mode. Later we will have a question-and-answer session and instructions will follow at that time. (Operator Instructions)
As a reminder, today's conference is being recorded for replay purposes. I would now like to turn the conference over to your host for today, Mr. Roger Pondel, Investor Relations. Sir, you may begin.
Roger Pondel - IR - PondelWilkinson, Inc.
Thanks, Mary, and hello, everyone. Welcome to Autobytel's 2012 first-quarter conference call. I am joined today by Jeffrey Coats, President and Chief Executive Officer and Curt DeWalt, Senior Vice President and Chief Financial Officer.
Before we begin, I need to remind you that during today's call, including the question and answer session, any projections and forward-looking statements made regarding future events or Autobytel's future financial performance are covered by the Safe Harbor statements contained in today's press release, the slides accompanying this presentation, and the Company's public filings with the SEC. Actual events and results may differ materially from those forward-looking statements. Specifically, please refer to the Company's Form 10-Q for the quarter ended March 31, 2012, which has just been filed, as well as other filings made by Autobytel with the SEC. These filings identify factors that could cause results to differ materially from those forward-looking statements.
As always, slides are included with today's presentation to help illustrate some of the points being made and discussed during the call. You can access the slides by clicking on the link in today's press release or by visiting Autobytel's website at www.autobytel.com. When there, go to Investor Relations and click on events and presentations.
Also, please note that during this call we will be discussing EBITDA and cash flow which are non-GAAP financial measures as defined by SEC Regulation G. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures are included in the slides being used on this call and that are posted on Autobytel's website. With that, I will turn the call over to Jeff.
Jeffrey Coats - President, CEO
Thanks, Roger. Good afternoon, everyone. Today I'm pleased to report our fourth consecutive quarter of profitability, our fifth consecutive quarter of positive cash flow, and that we've grown our cash balance to $12.1 million from $7.5 million a year ago.
As I stated in our last earnings call, we are laser focused on executing against three strategic goals. Driving improved purchase request quality and volume, developing enhancements to Autobytel.com to deliver greater scale and relevance, and maintaining strict operating cost controls. The results of this disciplined approach are now clearly showing, both in our purchase request quality metrics and in our financial results.
Simply put, we are upbeat about Autobytel and our market position. The combination of demonstrated improvement in our purchase request quality, a strong SAR forecast for 2012 that has been revised upwards several times, and exciting new Autobytel products including a mobile platform bode well for our customers, consumers, employees, and stockholders.
I will update you on our key initiatives and why we are feeling upbeat after Curt provides the financial review. Curt?
Curt DeWalt - EVP, CFO
Thank you, Jeff. As shown on slide 3, total revenues for 2012 first quarter rose 4% to $16.7 million, up from $16 million for the prior year quarter reflecting an increase in wholesaler manufacturer purchase requests. $16.7 million represents our highest quarterly revenue since Q3 of 2008 and our highest first quarter revenue also since 2008. On a sequential basis, revenue grew approximately 3%.
On slide 4 you can see our quarterly revenues by source for the 2012 first quarter. Total automotive purchase request revenue increased by approximately 7% over the prior year which included a 13% increase in wholesale channels compared with last year's first quarter. Finance request revenue declined 4% compared with the prior year as the result of a decision to eliminate lower quality purchase requests. Advertising revenue declined 14% of last year's first quarter due primarily to timing delays of certain OEM direct marketing campaigns.
We delivered approximately 1.1 million automotive purchase requests for the 2012 first quarter compared with 995,000 for the prior year period. 73% of the automotive purchase requests we delivered were in the wholesale channel. The remainder, 27%, was delivered in the retail or dealer channel where we have continued to strengthen the business by essentially eliminating costly incentive programs preciously offered to new dealer customers. We also delivered approximately 100,000 finance requests for the first quarter versus 112,000 a year ago.
On slide 5 you'll see gross profit increased 11% to $6.8 million for the 2012 first quarter, up from $6.2 million for the first quarter of 2011. Gross margin improved to 40.9% versus 38.4% for last year's first quarter. The improvement was principally related to the increase in number of internally generated purchase requests as well as improved efficiencies related to our search engine marketing initiatives.
Total operating expenses declined slightly for the 2012 first quarter to $6.5 million from $6.6 million for last year's first quarter principally as a result of lower professional fees.
As you'll see on slide 6, noncash stock based compensation for 2012 first quarter was $281,000 versus $227,000 for the 2011 first quarter.
Amortization and depreciation totaled $5.8 million -- sorry, $508,000 for the most recent first quarter compared with $510,000 for the prior year first quarter. This brings EBITDA to $896,000 for the first quarter of 2012 versus $144,000 for last year's first quarter.
We generated net income of $253,000 or $0.01 per diluted share for the first quarter of 2012 compared with a net loss of $571,000 for the prior year first quarter.
Cash provided by operations was $894,000 for the most recent first quarter compared with cash used in operations of $1.2 million last year. At the end of March, our cash and cash equivalents balance had grown to $12.1 million up from $11.2 million at the end of last year and $7.5 million at the end of last year's first quarter.
From the commencement of our stock repurchase program on March 7th through April, we have purchased a total of 333,463 shares of our common stock at a range of $0.92 to $1.00 with an average price of $0.96 per share. Approximately $1.2 million remains available under the authorized $1.5 million program. The timing and the extent of future purchases will depend on market conditions, legal constraints and other considerations at Autobytel's sole discretion.
Before I turn the call back to Jeff, I'd like to briefly comment on the status of our NASDAQ $1 minimum bid closing price deficiency. On April 15th, NASDAQ granted us our request for an additional 180 days in which to satisfy the continued listing requirement after the initial grace period expired on March 13th. The new grace period will expire on September 10th. As noted in our recently filed proxy statement, our board of directors is proposing a reverse stock split as a potential remedy to the deficiency. If approved and implemented, the reverse stock split would be within a range of one share of our common stock for every three to five shares of common stock with the exact ratio to be decided by the board prior to the effective time of the reverse stock split amendment. With that, I'll turn the call back to Jeff.
Jeffrey Coats - President, CEO
Thanks, Curt. It's an exciting time to be part of the automotive industry and its strong recovery. As you can see on slide 7, most experts are forecasting ongoing industry growth through 2015, the strongest of which should occur over the next two years.
The fundamental reasons for projected growth are a generally improving economy, reductions in unemployment rates, better vehicle financing options, and an aging car fleet that is being replaced and a steady stream of exciting new model launches. With positive economic trends in the auto industry and migration of automotive ad dollars online, we are continuing to align our product development efforts to capture the opportunities these trends are creating.
More immediately, our core business of providing high quality purchase requests continues to perform well. Total automotive purchase requests were up 6% versus the prior year's first quarter and 4% sequentially despite US light vehicle retail unit sales being down 1% for the first quarter as you can see on slide 8.
Our continued growth is a direct result of our ability to directly generate high quality purchase requests that convert to vehicle sales for our customers. As you know, we have been focused on internal purchase request generation because those purchase requests convert into vehicle sales at a higher rate than those purchased from third party providers while also reducing associated costs and growing margins.
We are seeing the impact of the improved performance of our purchases request with retail dealers as they continue to sign onto our programs despite the fact that we have nearly eliminated all incentive programs previously offered. Through our work with R.L. Polk and information provided by our manufacturer and dealer customers, we know from experience that the conversion rates of Autobytel's internally generated purchase requests significantly outperform by as much as 150% what we believe represents an industry average closing rate of between 6% and 8%. This is the number one reason OEMs and dealers buy our purchase requests because they convert at a significantly higher rate.
As we mentioned last quarter, the quality improvements we have made are driving increased budget allocations from our OEM and large dealer group customers which is driving a significant increase in purchase requests. Autobytel's competitive advantages which form the basis of our optimism include what we believe to be the industry's largest combined wholesale and retail automotive purchase request distribution network.
This gives us ample opportunity to deliver our high quality purchase requests to an increasing number of customers. At the same time, we are rebuilding a premier brand that is a comprehensive consumer destination offering original content that should allow us to generate increased consumer interaction and an increasing number of internally generated purchase requests.
As we continue to elevate Autobytel.com's appeal by incorporating new and ever evolving features, and by producing highly useful, interesting, and authoritative content on the site, we believe consumer traffic engagement will increase. For example, daily average viewership of our exclusive videos has grown nearly tenfold since we relaunched Autobytel's YouTube channel at the beginning of the calendar year. Since that time, we have amassed more than 1.8 million video views for helping further enhance our brand recognition.
As we mentioned on our last call, we recently teamed with Auto Nation, America's largest auto retailer, to offer consumers an easier way to sell their used cars. Our Sell Your Car program is a hassle free way to sell a vehicle online in just three easy steps. Currently available in 13 states, we are working with Auto Nation to take the program nationwide.
Also in partnership with Auto Nation, we recently rolled out our ultimate test drive program which allows consumers in certain states to test drive used rental vehicles from Avis and Budget and obtain hassle free pricing if the consumer is interested in purchasing a vehicle.
Our new What Car is Right For Me shopping tool eliminates the guesswork during the car shopping process by allowing consumers to choose from a wide range of options, then filter for those options that best suit their needs We think this tool is a great way for consumers to navigate through the nearly 400 2012 vehicle models and countless older models.
Our My Garage feature continues to offer consumers highly differentiated content allowing the creation of a customized garage that contains information about all vehicles in a given household. In addition, this area of the site contains a suite of tools that allows consumers to diagnose car problems, get repair estimates, and receive information from local mechanics. We will also be adding additional functionality to this area throughout the year.
We are also on track to launch the mobile version of Autobytel.com later this quarter. The mobile optimized website will give consumers the opportunity to view photos and videos and read car reviews from their personal mobile devices. In addition, the mobile site will offer shopping tools that allow consumers to find a dealer, browse dealer inventories, and request price quotes. It will also feature useful calculators that will allow consumers to estimate payments, calculate fuel savings, and evaluate the advantages of a purchase versus lease for the vehicles they are considering.
A key part of enhancing the automotive consumer experience is connecting consumers with dealers in their areas. Given this, we will be launching a newly expanded dealer directory on Autobytel.com during the third quarter of this year. This comprehensive directory will show every franchised automobile dealer in the United States. As with our mobile site, consumers will be able to browse a dealer's inventory, request price quotes, and utilize mapping tools to aid in the shopping process.
With the industry moving along an encouraging path, Autobytel.com driving enhanced consumer traffic and engagement, and our strategy to continually improve purchase request quality and volume, our outlook for 2012 is bullish. We expect strong single digit revenue growth and to more than double net income from 2011 levels. I am confident in our ability to generate positive future performance.
With that, Mary, we'll now take questions.
Operator
(Operator Instructions) Steve Dyer, Craig-Hallum.
Steve Dyer - Analyst
Thanks. Good afternoon. You talked about I think sequentially you guys outperformed overall retail sales. Year over year you lagged a little bit. What's sort of the root of that?
Jeffrey Coats - President, CEO
I think it's just timing. We're not going to track on a one to one basis exactly what's going on with SAR with unit sales. So it's just a timing issue I think.
Steve Dyer - Analyst
Okay, wondering if you can expand a little bit more on some of the data capabilities, data mining I guess so to speak, which you've talked about before with Aperture and when we may see something along those lines contribute?
Jeffrey Coats - President, CEO
We are still working on that. We really have not made as much progress on it as we had hoped to by now. We are in fact reviewing our partnerships and trying to determine what's the best way forward for this. There are some interesting opportunities which we would expect to achieve this year, but it just has not come to fruition on the timeframe we had thought we would be able to get.
Steve Dyer - Analyst
Okay, and then I think I heard right at the end of the prepared remarks strong single digit revenue growth which seems like it lags certainly what people are talking about for auto sales, which seems like every day SAR estimates get hiked. So where's the disconnect there? Where do you anticipate that you're going to lag the industry?
Jeffrey Coats - President, CEO
I don't really think that we're necessarily going to lag the industry. I think that kind of puts us in line with what we think the analysts are now looking at for car sales this year. Remember, if you look at the macro SAR estimates, it includes fleet and we don't benefit from or participate at all in what happens with fleet sales. So we're really looking at more just the pure retail end of it.
Steve Dyer - Analyst
Okay. How should we think about gross margins going forward sort of vis-à-vis recent levels?
Jeffrey Coats - President, CEO
We do think there's still some margin expansion opportunity available to us.
Steve Dyer - Analyst
Okay. That's all I have. Thanks.
Operator
Jared Schramm, Roth Capital.
Koji Endo - Analyst
Thanks for taking my questions. This is Koji for Jared. Your advertising revenue came in lower than what we were modeling. Can you talk a bit more about how we should think about this going forward? And maybe your overall outlook on the auto industry advertising spend?
Jeffrey Coats - President, CEO
It's not that our advertising revenue per se was off, it's really the direct marketing component of that category. There were some OEM direct marketing campaigns that were delayed that we would have expected to generate revenue for us in the first quarter and that -- they did not bring those programs through. So that's really the primary issue there.
Koji Endo - Analyst
Are you seeing any ad spend strengths or weaknesses from any particular manufacturer?
Jeffrey Coats - President, CEO
No, not really. Pretty much everybody is back in the market. I mean General Motors is not doing a lot of incentives these days. In fact that's part of their explanation for why their sales were down during the month of April, that they've decided to try to maintain margin at the expense of market share. But for the most part, we see pretty much everybody.
Koji Endo - Analyst
Okay, last question. Since the launch of the new website, we've actually noticed a pretty significant uptick in the traffic to your website. Is there a particular section of the website that is performing better than others?
Jeffrey Coats - President, CEO
One of the areas that's performing the best are the top 10 lists where people come in and they go look at the different kind of vehicles by whatever the top 10 category is. That's actually been a very well received section of the site. Otherwise it's usually the make/model pages as people are researching and comparing vehicles.
Koji Endo - Analyst
Great. Thanks, guys.
Operator
George Santana, Ascendiant.
George Santana - Analyst
Thanks for taking my question. Just to verify a couple of numbers, you had the purchase request delivered, is that 1,000 in automotive, 100 in finance? Thousands of course.
Curt DeWalt - EVP, CFO
$1.1 million in automotive and $100,000 in finance, correct.
George Santana - Analyst
Okay, and the -- in terms of the R. L. Polk, was there anything that came out in terms of that study? I know it's an ongoing study as you spoke last quarter, but it seemed pretty powerful.
Jeffrey Coats - President, CEO
I'm sorry, George, I didn't understand you.
George Santana - Analyst
Well you had spoken quite a bit about the R. L. Polk ongoing study. Was there any data that's come out of that that we can reference?
Jeffrey Coats - President, CEO
Well, there's actually a lot of data that's come out of it which we're using to make some decisions about some things that we're currently doing. I had hoped to be in a position to start talking about some of the details publicly this quarter, but we're only -- we only have a couple of months of data and we've decided to work with the data for another few months before we really start putting it out there publicly.
George Santana - Analyst
Okay, fair enough.
Jeffrey Coats - President, CEO
But it is fair to say that the data that we see has reconfirmed our belief and the information that we've been getting back from the manufacturers and some of the larger dealer groups that our purchase requests are indeed closing above the industry average. And for many people at the high end of their range.
George Santana - Analyst
And the data you have suggests it's statistically significant?
Jeffrey Coats - President, CEO
Oh yes.
George Santana - Analyst
Okay. Well that's great to hear. Switching to another subject -- sorry, go ahead?
Jeffrey Coats - President, CEO
Let me clarify this for you. What we're doing is statistically significant because we're not just doing sample studies. We're actually running every lead that we generate and sell through this program in order to ultimately determine whether it results in a car being sold or not. So it's across all of our automotive leads that we're running this new program.
George Santana - Analyst
Okay, so we'll hear more perhaps next quarter then?
Jeffrey Coats - President, CEO
Yes.
George Santana - Analyst
Okay, thanks. Noticing also, on a different subject, your wholesale request volume as a percentage of the total going up, which is great. That seems to imply that the auto manufacturers are really buying into this, they're seeing the value in the leads. But I guess on the other side, when you go to the dealers, my due diligence calls suggest that they don't really know that it's Autobytel because it's coming in as Toyota third party or what have you, GM third party. So how do you maintain your brand identity when you switch to 73% being wholesale?
Jeffrey Coats - President, CEO
Because we still have 2,500 dealer customers that are directly on our program and they see this information. We are preparing the information packaging for how we're going to talk to the dealers about the close rate data that we get back through Polk and through the ongoing training and support that we give to them in our other dealer products like iControl.
George Santana - Analyst
Okay, but it's not like there's some kind of flexibility to say Toyota third party ABTL inside the lead so that the dealer will recognize that it's an Autobytel lead?
Jeffrey Coats - President, CEO
You can rest assured that we push wherever we can related to those programs to have our purchase requests identified so dealers know. The different manufacturers have different rules and candidly in some cases they have outside third parties running their programs for them. So it's something that we are aware of, it's something that we are trying to improve in terms of the branding aspect, yes.
George Santana - Analyst
Okay, thank you. I'll jump back in the queue.
Operator
(Operator Instructions). Patrick Lin, Primarius Capital.
Patrick Lin - Analyst
Hi, guys, congrats on the quarter, particularly the strong cash flow generation. I want to just ask you real quickly if you could give us, just refresh my memory on what your business looks like sequentially from March on through the year in terms of if there are seasonalities and what we should try to anticipate to try to model out the year. Thank you.
Jeffrey Coats - President, CEO
There is. There is seasonality. Traditionally the second and third quarters are the strongest of the year, first and fourth being the weakest. However, as you may recall from our call last year, because of what took place in Japan, there was really kind of a pushing forward by quarter, so fourth quarter, although still somewhat weak, was stronger than what you would have expected to see. So we came into the year with very strong first quarter in January, February. So Q1 is probably a little stronger than we might have thought as well. But right now certainly the second half of the year will be very strong for us as well.
Patrick Lin - Analyst
Is there any reason to expect the cash flow generation would be less just in terms of the way your business cycles run during the next couple of quarters then because it's stronger on the top line?
Curt DeWalt - EVP, CFO
No, I mean the only thing where you get caught on that obviously is if you have a very strong finish in a given month that the receivables jump ahead before you're able to actually make the collections. So a working capital adjustment. But overall at this point, I'm not expecting anything that would cause us to see a major departure from what we're seeing currently.
Patrick Lin - Analyst
Great. And then just one last final question. Can you just give like a quick update in terms of any upcoming conferences you might be at in the next couple of months?
Jeffrey Coats - President, CEO
Sure. I think the next conference we're participating is the B. Riley conference out here in Los Angeles on the 22nd, we're presenting on the 22nd of May. I'm participating in a Stifel Nicolaus panel at their conference I believe on June 19th in New York. And we're participating in the Craig Hallum conference in Minneapolis the week of Memorial Day. I can't remember the exact day off the top of my head.
Patrick Lin - Analyst
Terrific. Thank you very much and congrats again.
Operator
(Operator Instructions) George Santana, Ascendiant.
George Santana - Analyst
Thanks again. Leading from this previous question when you're talking about seasonality, so last year we had that kind of dip in the second quarter and then the previous two years were a little difficult to judge. But can we expect sequential quarter increases in revenues from the first quarter?
Jeffrey Coats - President, CEO
It's -- we have noticed a little bit of online traffic slowing down in April. It's possible that revenue in the second quarter might be down a little bit from the first quarter, but it will be much stronger than our second quarter revenue a year ago because we only did about $15.2 million as a result of the Japanese earthquake and tsunami. So I would -- we might be a little below the $16.7 million this quarter, but not a lot I wouldn't think.
George Santana - Analyst
Okay, and from here on out your comps are pretty easy. I think the first quarter was the most difficult that we see in the near future, correct?
Jeffrey Coats - President, CEO
Probably, yes.
George Santana - Analyst
Okay, and then looking at operating expenses, I think there was some mention of conferences or some special expenditures in the first quarter. Can you just say what should we expect as far as G&A or sales and marketing going forward?
Curt DeWalt - EVP, CFO
Actually at this point a lot of the big expenses for the quarter are behind us. The balance of the year should pretty much smooth out. We're not expecting to see any large increases. So at this point I think what you're seeing in the way of operating expenses we should -- we're well on track to maintain.
George Santana - Analyst
Okay, thanks and great quarter, guys.
Operator
Thank you. I show no further questions in the queue and would like to turn the conference back to Mr. Jeffrey Coats for closing remarks.
Jeffrey Coats - President, CEO
Thanks, Mary. Hey, the Craig Hallum conference is Wednesday, May the 30th related to that earlier question and it will be in Minneapolis. Thanks again, everybody, for joining us today. We appreciate your patience and support and assure you that our objectives are completely aligned with those of our stockholders, namely to enhance shareholder value. We look forward to reporting further progress as the year unfolds. Thank you.
Operator
Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program and you may all disconnect at this time.