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Operator
Welcome to this Activision third quarter fiscal 2008 financial results conference call. Just a reminder that today's call is being recorded. And now at this time for opening remarks and introductions, I would like to turn the conference over to the Vice-president of Investor Relations, Kristin Southey. Please go ahead, ma'am.
- VP of Investor Relations
Good afternoon and thank you for joining us today for Activision's Q3 fiscal 2008 conference call. As always, I will start today's call with a review of our Safe Harbor disclosure, followed by comments from Bobby Kotick, Chairman and CEO, Thomas Tippl, Chief Financial Officer, and Mike Griffith, President and CEO of Activision Publishing.
With regard to our Safe Harbor disclosure, I would like to remind everyone that statements will be made during this call that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The company cautions that a number of important factors could cause Activision's actual future results and other future circumstances to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, sales of the company's titles during fiscal 2008; shift in consumer spending trends; the seasonal and cyclical nature of the interactive game market; the company's ability to predict consumer preferences among competing hardware platforms, including next-generation hardware; declines in software pricing; product returns and price protection; product delays; retail acceptance of our products; adoption rate and availability of new hardware and related software; industry competition; rapid changes in technology and industry standards; protection of proprietary rights; maintenance of relationships with key personnel, customers, vendors and third-party developers; international economic and political conditions; foreign exchange rates; the integration of recent acquisitions on the identification of suitable future acquisition opportunities; the combined company's success in integrating the operations of Activision and the vended games in a timely manner overall; and the combined company's ability to realize the anticipated benefits and synergies of a transaction to the extent or in the timeframe anticipated.
Other such factors include the further implementation and effectiveness of the remedial measures recommended or adopted by the Special Subcommittee of Independent Directors, established in July '06, to review our historical stock option granting practices by the Board and by Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July '06 against certain current and former directors and officers of Activision, relating to Activision's stock option granting practices; and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies; and other litigation unrelated to stock option granting practices. These important factors and other factors that potentially could affect the company's results are described in the company's most recent annual report on Form 10-K and most recent quarterly report on Form 10-Q, and the cautionary statements therein and the exhibits thereto. The company may change its intentions, beliefs or expectations at any time and without notice, based upon any changes in such factors and the company's assumptions or otherwise.
The company undertakes no obligation to [release] publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events. I'd also like to note that certain numbers we'll be given you will not be in accordance with GAAP measures. Please refer to our earnings release for a full reconciliation. Additionally, we are moving towards consummating the combination of the company with Vivendi Interactive entertainment business. For further information about the transactions of our business we refer you to the preliminary proxy statement [labeled] to the transaction the company filed with the Securities and Exchange Commission on January 31st, 2008, and the website www.activision blizzard.com.
And now I would like to introduce Bobby Kotick, our Chairman and CEO.
- Chairman and CEO
Thank you, Kristin, and good afternoon.
Our employees and our executive leadership team delivered another year of extraordinary performance. Our strategies continue to be well aligned with market growth and market opportunities, especially in North America, as we ended the year as the number one publisher according to MPT, with industry-leading operating margins and return on invested capital. Our success in 2007 is a validation of the strength, broad appeal and predictability of our brand, and the industry-leading product development and sales and marketing capabilities. In 17 years as CEO of Activision, I can't remember a time when global video game industry fundamentals were stronger, and when there were so many long-term opportunities for Activision to leverage.
From a macro perspective, we saw market growth in 2007 that is a validation of our belief that our audiences are expanding, and that we are taking [market] share away from traditional forms of entertainment like movies and television. Video games are likely the fastest-growing media market today, and the expansion of demographics continues, with more females and more first-time gamers than ever before. We believe Guitar Heroes contributed significantly to this trend, and our future Guitar Hero product initiatives are focused on capturing more consumers in more geographies experiencing interactive entertainment for the first time.
In calendar 2007 the software market was up 37%, despite significant hardware and even software shortages. In calendar '08 we expect the momentum to continue with double-digit growth. Premium pricing for next-generation software is stable, as consumers recognize that video games deliver the best value per hour of entertainment as compared to other forms of entertainment. New platforms like online gaming, both on the desktop and on the console, have the potential to increase industry margins and provide much more stable revenue stream by further expanding audiences through multi-player matchup, tournaments, ladders and the social networking experienced through the various online products and networks that exist in the marketplace today.
The market continues to reward proven properties, further widening the gap between the first- and second-tier publishers. For Activision, calendar 2007 was our best year ever, as we delivered record financial and market share results. Our performance was driven by strong market conditions and the success of our balanced franchise portfolio in both the U.S. and Europe. For the calendar year, Activision once again outperformed the U.S. And European video game software market by more than two times. Our consistent performance throughout the year established Activision as the number one U.S. console and handheld publisher for the first time ever. While we improve our market position in Europe, there's still tremendous opportunity for growth, and calendar '08 will be a year we focus on gaining share in Europe similar to our market position in the U.S.
I do want to mention a few important highlight from our record 2007 calendar year. Call of Duty 4 was the most popular game worldwide, selling more than 7 million units. Guitar Hero III was the number one title in dollars worldwide and the number one U.S. best-selling video game in dollars of all time in a single year. The Guitar Hero franchise also set an industry record, surpassing $1 billion in North American sales in just 26 months. Spiderman 3 was the number one based - movie game in dollars worldwide and our new intellectual property, Transformers, shipped over 4 million units. And for the calendar year, we were the number one overall publisher and the number one next-generation publisher in North America.
These important milestones were achieved through the extraordinary efforts of an unusually talented workforce. Many CEOs make mention of the commitment of their employees; but having attended a celebration last week with the many employees marking their ten or more years with the company, I thought it was useful to point out that we have the most talented, tireless, dedicated group of long-time employees. We have the highest retention of the industry's most talented studio and production executives of any company in the category, and the man who oversees credit and collection has an almost perfect record of avoiding collection problems virtually anywhere in the world for many years. We have, without exception, the most talented group of employees of any company in our industry, and our 16th year of growth is a result of their dedication and commitment. Their efforts in the third quarter led to net revenues of approximately $1.5 billion, exceeding our previous quarterly record by almost $800 million.
Our quarterly results were higher than the outlook we provided recently, and were up almost two times the prior year. Operating margin on a company-wide focus, was a record 27% on a GAAP basis. For the quarter, our U.S. console and handheld market share increased from 13% to 22% per NPD, and in Europe we had our best quarter, demonstrating that there is enormous growth and opportunity yet to be realized. For the quarter, international publishing net revenues grew 106% over the last year.
Our financial position has never been healthier than at the end of the quarter, with 1.2 billion in cash and short-term investments and 1.9 billion in shareholders' equity. For the first nine months of fiscal 2008, our results have exceeded our performance in all of fiscal '07, marking our 16th consecutive year of revenue growth, and the most profitable year in our company's history. On a stand-alone basis, Activision has never been stronger or more profitable and the opportunities have never been greater, as interactive entertainment is appealing to a global audience than ever before. Our execution clearly illustrates how Activision continues to expand its global scale and our competitive advantage. Our increased scale provides us with cost leverage across all facets of our business, and we continue to see the benefits reflected in our record operating margin. Our competitive advantage is derived from our commitment to the institutionalized processes and the thoughtful approach that we have integrated into all segments of our business model. It is this commitment and consistency that has fueled revenue growth and significant shareholder value creation. Our processes keep us focused on profitability and making the right long-term strategic choices. These processes have kept us from over-investing in too many new, original intellectual properties, kept us from over-paying for acquisitions, and they've kept us from getting distracted by unproven business models.
Looking ahead we remain focus on the core tenants that have driven us to our number one position - expanding and strengthening our business with a strategy focused on proven business models that can deliver against our operating margin and return on invested capital requirements; growing our franchise portfolio organically and through financially-disciplined M&A and business development; extending our network of best-in-class developers and our go-to-market capabilities; and improving our operating efficiencies worldwide. Our consistent long-term performance validates that our strategies are working, and over the past 12 months alone we generated a 43% return on invested capital.
With respect to the proposed merger with Vivendi Games, it is hard for us to contain our enthusiasm. There is an excitement surrounding this combination that is unprecedented in our industry. And while there are still a number of items to be finalized, the transition team is in place and we are on track to complete the transaction by the first half of 2008. The creation of the world's largest and most profitable [pureplay] video game publisher will give us the opportunity to further accelerate our growth and create even higher operating margins, all of which has the potential to further accelerate long-term shareholder value creation.
Later in the call, Mike will share more details on our fourth quarter and provide a look at fiscal 2009. Now Thomas will provide a review of our operations during the last quarter and a brief update on our transaction. Thomas?
- CFO
Thank you Bobby, and good afternoon.
On December quarter operating performance has been exceptional, and puts Activision on track to achieve the top end of the peak cycle financial performance that we communicated to you at our Analyst Day. We are pleased that as an organization we deliver against these goals significantly earlier than expected. For the December quarter net revenues were $1.48 billion; this represents year-over-year growth of 80% and exceeded our outlook. Our internally-developed and fully-owned brands Guitar Hero and Call of Duty have been the principal drivers of this profitable growth, in addition to the continued momentum of our movie games and other licensed properties.
Before I continue with our financial review, I would like to note that certain numbers I will be giving you will not be in accordance with GAAP measures. Please refer to our earnings release for full reconciliation. I would also like to remind everyone that at the beginning of this call, some of the numbers I will be sharing with you, in particular the outlook for Q4 and the full fiscal year 2008 and beyond, are forward-looking statements and not historical facts, and are based on current expectations and assumptions that are subject to the risks and uncertainties identified at the outset on this call, in our earnings release, and in our most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q.
So now on to the results. For the December quarter on a GAAP basis Activision delivered a 27% operating margin and earnings per share of $0.86 compared to earnings per share of $0.46 in the prior year. Excluding the impact of equity-based compensation, we delivered a 29% operating margin and earnings per share of $0.90. This is nearly double last year's EPS and [uplifts] our already increased outlook due to continued strong title momentum and price realization. Manufacturing and distribution expense for the quarter was 40% of revenues versus 46% in the prior year, due to improved mix as consumers continue to trade up to next-generation platforms, and continued cost reduction in our supply chain.
Our creation costs for the quarter on a GAAP basis were 20% of revenues, and excluding the impact of equity-based compensation were 19% of revenues. We define product creation costs as the sum of costs of sales [after] royalties and amortization, the cost of sales [of] intellectual property licenses, and product development expense. Product creation costs were up versus the prior year, as a result of performance-based studio bonuses and because we continue to put more titles in production for the future. Sales and marketing expense for the quarter on a GAAP and non-GAAP basis was 8% of revenues, an improvement of more than 250 basis points versus a year ago, due to our better-than-expected performance was well as continued efficiency improvement from the expanded use of non-traditional media vehicles such as online campaigns. This is evident by the incredible success of the Call of Duty site CharlieOscarDelta.com, which averaged over 20 million page use a month and helped drive the largest pre-sell program ever for the brand.
G&A as a percentage of revenues on a GAAP basis was 5%, and excluding equity-based comp was approximately 4% both in line with the prior year on a percentage basis. However, on an absolute basis the numbers are higher than the prior yea,r due in part to cost associated with the announced Vivendi transaction. We generated high investment income for the quarter, due to higher cash balances and higher yields versus the prior year. Our effective tax rate for the quarter was 35%, in line with our guidance.
Turning to the balance sheet. Cash performance has been strong, despite the increase in working capital needed to support our platform business. On December 31st, we had approximately $1.2 billion in cash and short-term investments. That's up $227 million from the last quarter. The accounts receivable balance was $704 million. This is up versus September 30, due to the large holiday quarter and significant customer reorders through the end of December. The ER reserve as a percentage of trailing 9 months revenues was 8%, reflecting a clean channel inventory position. [Bar] inventories were $153 million. This is a reduction of $35 million versus last quarter. On December 31st, inventory was $116 million for the publishing business and $37 million for the distribution business. Capitalized software development costs were $100 million, a decrease of $45 million versus the prior quarter, due to the release and associated amortization of our large holiday lineup. Capitalized intellectual property costs were $78 million, down $4 million from the prior quarter.
So in summary, we broadly exceeded our quarterly goals, which result in a 29% margin and contributed to a 43% return on invested capital for the last 12 months. Given our strong momentum, we are again significantly raising our fiscal 2008 outlook, and this includes putting more products into development for fiscal 2010 and beyond, as well as anticipated costs related to the Activision-Blizzard merger. For Q4, we have no new releases but we are expecting net revenues of approximately $350 million, primarily based on continued reorders for Guitar Hero and Call of Duty. For the fiscal fourth quarter, on a GAAP basis we expect earnings per share of $0.02; and excluding the equity-based compensation, we expect earnings per share of $0.04. As for the full fiscal year, we are significantly increasing our outlook, and we now expect net revenues of approximately $2.65 billion. On a GAAP basis we expect manufacturing and distribution costs of approximately 43% of revenues, and we expect operating expenses including royalties of about 41%, resulting in a 16% operating margin. We project a diluted share count of about 316 million shares. Finally, we expect earnings of approximately $0.97 cents.
For the fiscal year, excluding the impact of equity-based compensation, we expect operating expenses including royalties of about 40%, resulting in a record 18% operating margin, and earnings per share of approximately $1.07. Fiscal 2008 is already by far the largest, most profitable year in Activision's history. This year we will more than triple our operating income, and expect to deliver industry-leading operating margins of approximately 18%, the high end of our previously given peak cycle target of 15 to 18%.
Now let me spend a few minutes to update you on the pending merger. We have made very good progress to date with regard to the confirmation of the transaction with Vivendi Games. Specifically, since our announcement in early December, the waiting period required by the Hart-Scott-Rodino Act has expired; Vivendi announced that they had signed a new credit facility to finance the purchase of Activision and a subsequent tender offer, and Activision filed with the SEC the preliminary proxy relating to the proposed transaction. In addition. the integration teams are up and running, formulating the plans to deliver the synergy objectives and to facilitate an-issue free transition for customers, suppliers and employees. In areas such as trade terms and supplier contracts, for Antitrust reasons we cannot get share information directly between the two companies. We've established clean teams, led by outside consultants, in order to ensure we can hit the ground running upon closing of the transaction and to front load as much of the synergies as possible.
Finally, we are pleased that Blizzard's business maintained its strong momentum, and that World of Warcraft has achieved another milestone, with more than 10 million paying subscribers. This, combined with our own business strengths, give us confidence that the industry-leading financial goals we had set for the combined company at the time of the announcement of the deal are very achievable.
So I will now turn things over to Mike Griffith, President and CEO of Activision Publishing, who will provide his thoughts on the balance of fiscal '08 and fiscal '09.
- President and CEO
Thank you, Thomas.
Today my comments will focus on where we see the hardware and software markets for calendar 2008, our market position as we close out the year, and our initial thoughts on fiscal 2009. Overall, these three fundamentals are very strong and we expect they will continue to improve. On December 31st, the installed base of hardware in North America for current and next-generation systems, including handhelds, was approximately 152 million units. The large installed base of the PS2, combined with the growing installed base for all three of the next-gen systems, plus handhelds, continue to provide an attractive market dynamic. And the potential for further hardware price reduction could offer additional opportunities.
With respect to the hardware market, we expect the following increases in North America during calendar year 2008. We are estimating PS2 will be up 2 to 3 million units, and PS3 will be up 3 to 4 million units. We expect Xbox 360 growth of 4 to 5 million units, and we expect the Wii to add more than 6 million units. Finally, we expect handhelds will grow in excess of 10 million units.
Moving to software, we define our market to include all major platforms in North America and Europe. In calendar 2007, the software market grew 37%, significantly exceeding our estimates coming into the calendar year, and we see no reason why we should not expect continued robust growth going forward. For calendar 2008, we expect the combined North American and European software markets for current and next-gen consoles, handhelds and PCs will grow in excess of 10%. We expect that overall software market growth will be broad-based across platforms and across geographies.
With respect to software pricing, to date we continue to be pleased by the consumer and retailer acceptance of the higher next-gen software pricing. We expect that traditional software launch pricing for the Xbox 360 and PS3 will hold at $59.99 and for the Wii at $49.99, and we expect to see value-added titles like Guitar Hero demand higher pricing. Of course pricing decisions for front-line current g[gen] titles will be made on a title-by-title basis, based on quality and other factors, and as always we will monitor pricing conditions closely and remain mindful of competitive practices.
Turning now to fiscal 2008. Our Q3 performance was driven by our strong lineup in commercial execution, both in the U.S. and Europe. Our focus on the largest markets, largest customers and driving our largest titles resulted in another record quarter. For the quarter, Guitar Hero III and Call of Duty 4 were the top two-selling titles worldwide. As we conducted retail channel checks over the course of the quarter, it was often hard to determine which title sold out faster, resulting in supply constraints for both titles. In Q3 we further strengthened our leadership position on next-gen with the release Call of Duty 4. The game offers the consumer unmatched quality of game play and review scores are well into the 90s. In fiscal 2007 Call of Duty 3 was the company's best selling title, and Call of Duty 4 has already surpassed last year's sales despite being available on fewer platforms. Call of Duty 4 is the fifth consecutive annual release in the franchise history, and this year represents the fifth consecutive of revenue growth and margin expansion for the brand.
In Q3 we also released Guitar Hero III, which despite our supply constraint was still the number one selling title worldwide in dollars. The Guitar Hero franchise is the fastest growing franchise in video game history, and one of the most successful entertainment properties in any medium, including film, television and music. Our strong execution of this title also resulted in the largest hardware launch in our industry, as we continue to innovate hardware and software together. Understanding the peripheral market now as we do, and establishing a global supply chain capability with hardware resources on the ground in three continents, provide us with a unique and profitable competitive advantage. Additionally, the creation and availability of downloadable music has created a new distribution platform. In just two months consumers have downloaded approximately 5 million individual songs for Guitar Hero III and the Xbox 360 alone, and we are still just scratching the surface with regard to releasing content.
With regard to the Tony Hawk franchise, this holiday we saw the entrance of a second skateboarding title in the marketplace. Even with the addition of a new title, the two combined properties were unable to grow the skateboarding category, and although we maintain market leadership in this genre, ultimately we split a stable market. Over the past six months we've been working to re-engineer the Tony Hawk brand. We started with deep dive evaluation of our approach to the genre, and new trends in the video game market. Then we conducted a significant amount of consumer research and testing to better understand the types of innovations that consumers want from this brand. Tony Hawk is one of the most successful properties in our industry's history, and we've confirmed that the brand is still very relevant and highly appealing; but we need to step up innovation. The results of our study have yield fresh new concepts and breakthrough approaches that have been testing very well. Tony Hawk will continue to be an important franchise for us, and we look forward to sharing more on the new direction of this brand on future calls.
Looking to Q4, we are focused on driving our catalog, which is anchored by our holiday blockbuster releases Guitar Hero III and Call of Duty 4, both of which still remain strong at premium launch pricing. Additionally, later this month we will come to market with a new supply of Guitar Hero III stand-alone guitars for all platforms. As we turn our focus to fiscal 2009, we expect to reap the benefits of a larger installed base of hardware in the U.S. and Europe, and leverage the robust software conditions, as well as our next-generation leadership, our growing franchise portfolio, and our unusually strong catalog program. As we saw in calendar 2007, the market once again rewarded proven, well-established brands. In the U.S., 85% of the top 20 titles, as measured is dollars, were based on proving franchises. In Europe, 95% of the top 20 titles were based on proving franchises. This trend has been consistent over the past few years, and illustrates why our strategy is built on delivering product balance and geographic expansion in line with market opportunities.
On our next call, we'll give detailed information regarding our fiscal 2009 operating plan. But today, I'll touch on some of the fiscal drivers, starting with the first quarter. In Q1, we'll release Dreamworks' Kung Fu Panda across 6 platforms in conjunction with the theatrical release. The movie, which stars Jack Black, Angelina Jolie and Jackie Chan, is testing very well and could not be more perfectly timed with the Beijing Olympics. The movie is fresh, has mass appeal, and its fighting-based storyline is especially well-suited to game adaption. The game looks great, and we believe it has the potential to be our largest Dreamworks properties, potentially eclipsing Shrek.
In addition to Panda, we'll continue to expand the Guitar Hero portfolio with two new offerings. For competitive reasons we are not going to announce the specifics yet, but you'll continue to see the franchise across a broadening platform base, new headline rock bands aligned with the game, new hardware innovations and deeper international growth. Finally, during the quarter we'll release a variety of additional downloadable content for Guitar Hero III, and the first release of Call of Duty 4 downloadable content, which our consumers are are eagerly awaiting. So as you can see, Q1 is coming together nicely.
For the balance of fiscal 2009, we have a full slate driven by our strongest brands. As I mentioned earlier, the market continues to reward the largest proven properties and we have a robust line up behind our largest properties, including additional new titles for Guitar Hero, Call of Duty, as well as our first James Bond release in conjunction with the next Bond movie. Also on the movie front, we have a stand-alone Kung Fu Panda game scheduled for the holiday season timed to the DVD launch, and a game based on Dreamworks' upcoming Madagascar 2, and a release based on Dreamworks Monsters Vs Aliens. All of these movie games will leverage large theatrical programs from the movie studios, as well as our own consumer and trade initiatives. We are working closely with each of the studios to ensure that our development and marketing activities are in sync, and we are excited about the progress against a very strong slate.
We'll also be supporting our leadership position in the superhero category with two new releases, an all-new Spiderman title, and sequel to the best selling Marvel Ultimate Alliance. Additionally we'll be releasing a Tony Hawk game this holiday; as I mentioned earlier, we are working toward new direction for the brand, but for competitive reasons we'll leave it at that for now. On the Guitar Hero front, we'll continue to capitalize on the significant momentum that the franchise has built over the past year. There are tremendous opportunities ahead and prioritization is key. Specifically, we are focused on providing additional content to the more than 15 million existing Guitar Hero consumers that want to expand their music library through the release of new games and downloadable content; catching up to worldwide consumer demand for Guitar Hero III through our already increased hardware production capacity; launching more products year-over-year, including innovative hardware, broad platform support and new brands; and expanding our European user base with a additional internationally relevant content. For perspective, Guitar Hero sales in Europe are well below our 30% corporate average for European sales, and if we just bring the percentage in line with our average, we would more than double Guitar Hero's install base in Europe. However, given that music has universal appeal and the music genre has historically been very well developed in Europe, we believe Guitar Hero should actually exceed our corporate average. Strategically, Europe continues to track one year behind North America for Guitar Hero, and that sets us up for growth next year. And finally, leveraging the large and growing hardware installed base, which we expect will increase by more than 40 million units in the U.S. and Europe in calendar 2008.
In addition to Guitar Hero, we'll also continue to capitalize on the strength and momentum created by this year's blockbuster launch of Call of Duty 4. In fiscal 2009, we'll deliver the next annual release on more platforms and to a larger worldwide audience. This year we'll and the PS2 and Wii to the lineup, in addition to the PS3, Xbox 360, and DS PC. The large hardware install base of PS2 and growing base of the Wii will benefit the brand, especially as these consumers have not had a new Call of Duty for two years.
Turning to the Nintendo platforms. As a result of the strong worldwide growth of the Wii and DS, in fiscal 2009 we'll release our largest Nintendo slate ever, with a significant increase in SKUs year-over-year. In calendar 2007 we were the number one independent publisher on the Wii in dollars, and Guitar Hero was the number one third-party Wii title. We remain focused on developing content that fully leverages the hardware capabilities of each platform. Our Dreamworks titles are especially well-suited for the Nintendo platform, and we have other exclusive titles planned for the Wii and DS which will be announced later. Lastly, of course, we expect to have an especially strong catalog coming from our fiscal 2008 lineup.
So in summary, our fiscal 2009 slate is exciting, and well positioned to leverage the core market fundamentals and growth opportunities. As you know, one of our tenets to achieving sustainable growth and margin expansion is driving our development model as a long-term competitive advantage, and our execution continues to reaffirm our strategic choices. In terms of development expertise, our studios are executing at a very high level on the PS3, a technically challenging platform where many continue to struggle.
Recently there's been talk about the difficulties that publishers are having with development for the platform, and I want to spend a moment discussing our competitive advantage in this area. What you are seeing with many publishers is they are unable to simultaneously develop and launch on the PS3 and the Xbox 360. Instead, they develop and release one SKU at a time, or they simply don't release a PS3 SKU at all. Call of Duty 4 represents the best-in-class of next-generation development, making it the number one-selling title of all time on the PS3. Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performances bottlenecks in the PS3, and focus our efforts in a targeted way to improve performance that would otherwise, without these tools, simply be a trial-and-error approach. This is a significant breakthrough in technology for us, which allow us to leverage our development time, resources and expenses, and further widens our leadership position on the next-generation.
As an organization, we continue to exceed our articulated growth goals, expand our balanced portfolio, strengthen our product development capability, and concentrate our focus on the largest opportunities in order to maximize our objective of continued annual growth. In fiscal 2009 we see the video game market continuing to expand at a double digit rate. We see our brand portfolio continuing to grow. We see continued upside opportunities for our largest franchises. We see further international expansion. And we see increasing revenues from emerging markets. All of the above, coupled with our ongoing companywide focus on operational discipline, should enable us to continue creating long-term shareholder value.
So with that, we thank you for your time this afternoon and the opportunity to share our initiatives for the future with you. So now I will open the call up for your questions. Thank you very much.
Operator
(OPERATOR INSTRUCTIONS)
We'll take our first question today from Jeetil Patel. Mr. Patel, your line is open.
- President and CEO
How about the next question.
Operator
We'll go next to Mark Wienkes at Goldman Sachs.
- Analyst
One of the goals laid out at your Analyst Day a year ago was to create more brands. I guess with the success that you've had, I was wondering if it had any impact on your hurdle rate for new IP; meaning that now that the base is so big you would have to have a projected higher minimum number of units to move the pile, so to speak, versus a couple of years ago, to green light it. How do you think about approving new IP now?
- President and CEO
Our strategy on new intellectual property hasn't changed. We continue to take a balanced approach. As we pointed out, the vast majority of sales this year as well as the last couple of years have come from proven, established franchises. So we continue to focus on those franchises and building them to be larger opportunities, as we have done on Call of Duty this year and Guitar Hero. But we do have additional, new intellectual properties at various stages of green light. We are taking a balanced approach to it. Generally, we look for a new property to add at least 100 million of new net revenue, so our goals are set accordingly against that. So you'll continue to see a balanced approach, with disproportionate focus on our existing franchises.
- Chairman and CEO
If you look at some of the announcements that we made over the past year like the acquisition of Bizarre Creations or what we are doing with Bond, you can see that we have a combination of proven intellectual properties that we think will be realized at higher levels of quality like Bond, and then addressing key new categories like racing, which is the most important category that we didn't operate in, with proven development capability. And throughout a number of our studios there are high quality, well-funded initiatives for original intellectual property, recognizing that you really only can introduce one or two each year to achieve that $100 million target with the kind of operating margin return and return on invested capital requirements that we have for new IP.
- Analyst
Understood. One quick follow up, if I may, on that point of operating margin. Can you help us understand the dynamics behind the incremental margin again on the estimate revision, in that it's help up again at about 30%, despite, I think, six upward revision. So what's going into that number?
- CFO
Well, you know, we obviously executed here well and delivered a tremendous amount of operating leverage but we have also said I think in the call that we have a number of expenses that ran against that; that some of them related to the transaction that we are working through right now. So I don't think you have yet seen the full operating leverage that this business can generate without any of the non-recurring, one-time items.
- President and CEO
I also think, Mark, when you look at like supply chain, we were so focused this year on just getting hardware, that actually optimizing costs in our hardware manufacturing was not a priority. And you look across - many of the categories that we operated in this year, just because of the incredible demand, you know, what we could have been focused on in terms of cost of goods reductions is something that you'll see in fiscal 2009 that we really weren't able to get the benefit of this year.
- Analyst
Thank you very much.
Operator
We will go back to Jeetil Patel.
- Analyst
A couple of questions. I guess if you look at Guitar Hero and your testing of the downloadable content, if you look at the product line you have a great install base here. Do you think it's possible that you can leverage that install base to launch continually new music content or titles, whether it be downloaded or in a physical format every one or two months? Is that kind of what you are striving towards as you move ahead, especially as you look at the combination with Vivendi? And then second, has your view of the $1.20 in calendar '09 earnings changed any in light of the performance of the business, the upside, the cycle which continues to impress on the upside, and the 10 million subs already at Warcraft, which seems to be ahead of plan?
- Chairman and CEO
On the downloadable content, Jeetil, we clearly see it as an opportunity as you have more of an installed base of next-gen platforms that are broadband-enabled that will continue to be; with our impending relationship with the world's largest music publisher, I think we'll be in a unique position to capitalize on downloadable content, and packaged content that will have new genres of music. And Mike alluded to a little bit of that, but without getting into something that we wouldn't want to disclose to potential competitors, we are not ready to share with you what the schedule for downloadable content will be, other than that it's an important part of our strategy going forward.
- President and CEO
The only thing that I would add to that is this is a title that has shown an unusually strong annual demand; well, it does have a skew towards holiday, it also has strong off-holiday demand, and there is a lot of consumer pull for additional content, whether it delivered on a hard disk or downloadable. So I think we - again, we have a lot of upside potential by more fully satisfying the frequency demand.
- Chairman and CEO
If we expanded the capacity meaningfully to enhance songs; they are not just simple downloads. There is an enormous amount of work that goes into making these songs fun to play. And if you step back and you look at 15 million unit installed base, there is a community that has been built, there is an expectation on the part of the consumer that we think we've quantified, we have good handle from a market research perspective on the type of music, the frequency of that music, the price of that music, and over the course of the next two or three years I think you'll see us executing against those opportunities.
- CFO
With regards to your question on the calendar 2009 guidance, obviously the strength of our business as well as the continued strength of Blizzard's business, it is fair to say that that gives us even more confidence than we already had at the time of the deal announcement that the numbers we put in front of you are very achievable. At this point I think we are the only company out there with any guidance; so we gave you $1.20-plus for '09, we gave you a very specific plan on how we think we can get there, and we don't see a need to update that now on a quarterly basis. I think the next time what we're going to be talking about more specifically is [post-closing].
Operator
We'll take our next question now from David Joseph at Morgan Stanley.
- Analyst
Just two quick questions. The software market guidance growth - growth guidance for 2008 of more than 10% sounds, as a headline, a little bit low. I guess what's comforting is that I think that was the same guidance that you provided initially for 2007 and the market grew at 37%, but I know that Bobby you were recently quoted as even saying that the market could grow at a 14% [tick] over the next couple of years; I want to make sure that we are not missing anything on that front, or that you are not really being a little more conservative given the environment. Second question is just to Jeetil's question, but asked a little bit differently, is that if the tender offer were not to go through for the combination, would that put the $1.20 guidance at risk at all? Thank you.
- CFO
Let me start with the second part of the question. From our perspective, the $1.20 guidance is a commitment we made, irrespective of the percentage of subscription of the tender. Obviously, If the tender is not fully subscribed and we have a significant amount of cash on hand, and we would just be sitting on it and not be putting it to productive use, that would be [dilutive], but I don't think - that's not our plan, and we see plenty of opportunity to grow this business. Bobby talked many of those. Even the combined company will have market share of 15%, which is really small from our perspective. So we believe we can find plenty of investment opportunities to put that cash to use. In we don't, as we talked many times before, we'll sit down with our board and find the most productive way to return it to shareholders.
- Chairman and CEO
And you know, David, that we've always been committed, that if there was capital that was in excess of what we needed to run our business effectively, and capitalize on all the strategic opportunities, we would return it to the shareholders. With respect to your first question about market growth, it's very early in the year. We still don't have any visibility on price reductions that hardware manufacturers might make. We don't have a complete picture of competitive release schedules just yet, and as we get later in the year, as we've done for the last 16 years, we may revise our estimates but for right now we think 10% is a great planning number.
- Analyst
Great. Thank you.
Operator
And we'll go next to Michael Savner of Banc of America Securities.
- Analyst
Thanks very much and I am going to continue the trend of following up on everybody's previous questions. I'll go in reverse order then, so starting with the last answer that [Thomas] had. I kind of got the sense that that was a different commentary than what we heard before. So tell me if I'm reading too much into it, but I got the sense on your original calls with the Vivendi deal that you would buy into the tender, and if the stock as moving ahead you would use that roughly $4 billion of capital to buy back the stock to reduce any dilutive impact.. The way I interpreted your commentary just now is you are going to be more opportunistic, and that maybe you would keep some of that as dry powder for future investment, which from a time/value/money situation is going to impact the stock trades and it will impact the evaluation and the multiples. So am I over-reading what your plans are versus when you announced the deal, or would you potentially keep some excess cash, you know, billions of dollars of excess cash on the balance sheet after the deal closes, if the stock is above 27.50?
- CFO
I don't think, first of all, we've changed any of our positioning since the announcement. I think we have had a consistent method in all of our investor communications. So I'm not sure where we maybe led you on the wrong track, but that has been our consistent communication and there is really no change to that.
- Chairman and CEO
As far as being opportunistic or not, we would have to be in the marketplace buying share like every other shareholder, and that is not something we feel comfortable discussing.
- Analyst
Fair enough. It was just your last answer that made they think that there was something different, so that's why I wanted to clarify. Again, to follow up, I think it was from Mark's original question, if we look at fiscal '09 - and I know you are not too excited about giving guidance right now for fiscal '09 - but one concern we've heard is that, given the extraordinary success you've had in fiscal 2008, the comp becomes an issue next year. If we just take Vivendi out of it for a second, would you expect that the economies of scale in the business and the scalability to continue margin expansion in fiscal '09, or given the comp are margins - or is that something you are not as comfortable thinking about right now?
- Chairman and CEO
Michael, for the last 16 years I've heard the same comments every year, and we feel very good about the release schedule. We feel especially good about market fundamentals. We don't think that we've been able to get close to our potential in the international markets which, while we've done well, we still have a lot of upside opportunity and independent of any transaction with Vivendi, we feel very good about the growth prospects for the company and continued margin expansion opportunity.
- Analyst
That's only the first time I've asked it, so I've used up my allotment. Thanks very much.
- Chairman and CEO
Sure.
Operator
We'll go next to Eric Handler of Lehman Brothers.
- Analyst
Can you just walk us through in terms of what other remaining approvals you need from the regulatory agencies? Where are we in terms of the clock on those approvals? And then once you get their approvals, how soon after that could you have a shareholder vote? And then secondly, now that [I can] a little more time to look at the Blizzard and [Sierra] products, is there anything in the portfolio that stands out to you now that maybe didn't stand out before? I know the trade magazines, they're talking about the Ghostbuster game quite a bit.
- Chairman and CEO
Well, as part of the transaction we said it will close in the first half of 2008, and we are still confident. There's European clearances, we have obviously Activision stockholder approval, and then some of the other customer closing conditions. But we do have confidence that the transaction will close between now and the end of June. As far as what's happened to date, I think Thomas said it earlier, but we cleared U.S. anti-trust, the waiting period has expired. Vivendi got the credit agreements in place, and we did file a proxy. So those are all things that are important milestones that we've been able to accomplish. As far as commenting about Vivendi's product line or business, that is not something that we can do today, but once the transaction closes we'll happy to share our thoughts on the prospects for the business. Other than the major milestone that they recently announced, which is over 10 million subscribers on World of Warcraft, which is a phenomenal, phenomenal achievement, we continue to remain very enthusiastic about the prospects of the combination.
- Analyst
Thank you.
Operator
And we'll go next to Edward Williams with BMO Capital Markets.
- Analyst
Good afternoon. A quick question on international markets. Can you comment a little bit about where you think the international publishing revenue should be like in FY08, and as we look into FY09 what are some of the key initiatives as to how you can continue to grow that, especially looking at the Guitar Hero property?
- Chairman and CEO
The most important thing is we've been focused on building out our distribution expertise in North America and while we have some incredibly talented on the ground in these European markets, most of the major markets like the U.K., France and Germany have been under-resourced, and with products like Guitar Hero, just simply because we haven't had adequate supplies in the U.S., we really weren't in a position to launch those products in those markets with appropriate local content, with appropriate marketing campaigns. And so this year we are going to be very focused on the major markets in Europe, with adequate inventories, with much greater retail support, with much more consumer marketing and advertising, similar to what we did in the U.S., that we were not in a position to do in fiscal 2008.
- President and CEO
I would say in addition to that we continue to build our capability in the European publishing operations. We have, like North America a couple of years ago, put customer teams in place to improve our go-to-market capability. We've seen a substantial improvement in their results year-over-year. As Bobby mentioned, we think there's tremendous untapped potential still on Guitar Hero, partly for the reason that we have artificial constrained capacity to fuel North America, and because the music genre is very well-developed in Europe, as we continue to focus on the opportunities there is more upside. Not to mention new European-oriented intellectual property scheduled to launch next year, including the James Bond property, which will come out in the holiday season with the film.
- Chairman and CEO
Bond is just an example. Historically Bond as a video game has done larger unit volume outside of North America than in North America.
- Analyst
So if we look at FY09, would you expect your international revenues to grow at a much - at a faster clip than your North American revenues?
- Chairman and CEO
Yes. Probably.
- President and CEO
Yes.
- Analyst
Thank you.
Operator
We will go next now to Ben Schachter from UBS.
- Analyst
Bobby, for a long time you've been talking about the concentration continuing in this business. I was wondering, this year I think by our account 80, 85% of all sales were in the top seven publishers. How high that can go? And what happens to the smaller players? And then also you mentioned in the script emerging markets becoming more important. When can that number become meaningful as defined by greater than 10% of revenues? Thanks.
- Chairman and CEO
It continues to be a very fragmented market. When you look at the competition, you have not third-party publishers but you have Nintendo, Sony, Microsoft, who are significant publishers on their own platforms. I think what you will see is some consolidation of intellectual property and development resources, but to your point there is a number of publishers that are out there. The business is still thriving on bid, there is still a significant number of people that are publishing. We do get the benefits of scale in things like access intellectual property, quality of development talent, our ability to compensate and reward development talent with our worldwide distribution capability, our strength at retail. So those are all of the benefits of scale, but it still is a fragmented market. We continue to believe that generally consolidation is going to continue through the acquisition of intellectual property rights and development talent, and that is something we continue to be focused on.
- Analyst
And the emerging markets?
- Chairman and CEO
As far as the emerging markets, as I said earlier we still have so much low hanging fruit in the U.K., in Germany and in France, places like Spain and Italy. The emerging markets will be opportunities over time. One of the benefits we see of the business combination with Vivendi is the opportunity to participate in Korea and China. Those are markets that historically we have had very little participation i,n and those are both marks that we are looking forward to exploiting our franchises in. But I think when you look down three or four years from now, that's where you'll start to see emerging market opportunities. When we look at Latin America or any of the Eastern European countries, these are places where they are just scratching the surface of opportunity, and we think that the Blizzard business model in a lot of these countries, where there are high levels of piracy, actually give you a lot of opportunity that we wouldn't otherwise be able to take advantage of.
- Analyst
Just a quick follow up on Asia in particular, Guitar Hero I don't think has really been released there. Culturally, it seems like a great fit. What's the plan for that? Do you think the music genre is going to work there culturally?
- Chairman and CEO
Sure. You know, again one of the things that we see as a benefit of the transaction is getting the institutional leverage that Blizzard has, the knowledge and the expertise of how to go to market in these territories, and again I don't think you'll see it in this calendar year, but you're certainly likely to see us start capitalizing on opportunities for Guitar Hero in places like Korea and China.
Operator
Now to Tony Gikas at Piper Jaffray.
- Analyst
A couple of questions for you. Can you talk a little bit about intellectual properties like Spiderman or Transformers, and how much do those sales fall off in the second year following a movie year? Second question, what are your assumptions for average selling price on console and handheld software? I expect they'll be coming down in 2008 relative to 2007, but just on average what do you see that ASP coming down - and then I have a quick follow-up.
- President and CEO
I'll start I guess with the selling price. We don't see degradation of price year-over-year. So we continue to see the launch prices at $59 on next-gen, and really no different decay year-over-year versus what we've seen before. So we are pleased with the realization potential going forward as we've experienced. And on properties like Spiderman and Transformers, certainly movie launches help those titles. But our overall objective on any individual franchise is to put plans together that provide year-over-year growth. So between our catalog sales and new opportunities for these properties, our objectives are always to put plans together that provide consistent growth.
- Analyst
But just in terms for us and modeling purposes, does Spiderman or Transformers tend to do a third of what it did in a movie year in the second year? Is there any benchmark that you can help us out with? And then you mentioned pricing opportunities on Guitar Hero; sounds like maybe there's some upward-pricing opportunities there. Can you elaborate on that please?
- Chairman and CEO
Specifically on a product like Spiderman, we had a very high development cost on Spiderman 3 for the movie. So our expectation actually is in fiscal 2009 our new Spiderman product should have a higher operating margin than we experienced on Spiderman this past year. On Transformers, it will tail off but you do get the benefit of a lot of new consumers coming in. There is no real incremental development cost; there is obviously not really much in the way of incremental selling and marketing expense. So at the lower price points, we expect to continue to see Transformers, which exceeded our expectations, do well, but it will tail off. Our focus on those on what are the opportunities for leverage in entertainment properties this year are going to be on things like Kung Fu Panda and James Bond, which both have enormous amounts of buzz, very, very high-quality development resources on them, and I think those will be the two major movie-based launches that you'll see this year.
- President and CEO
With regard to Guitar Hero pricing, what we have accomplished thus far, as you know, we launched Guitar Hero on the next-gen consoles at $99, as opposed to $59 for a software-only title, so it includes the bundle of the guitar, and we also see upside potential of value added SKUs, collector's editions and so forth across all titles. Wii, Guitar Hero was launched at $89 instead of $99, so we think there may be a revenue opportunity across that platform. So those are the kinds of things we are looking at.
- Analyst
Okay. Great job. Thanks guys.
- Chairman and CEO
Thanks a lot.
Operator
We go next to Heath Terry at Credit Suisse.
- Analyst
Thank you. Booby, you mentioned in your prepared remarks that you'll be putting additional product and development on the back of strong performance of Guitar Hero and Call of Duty for fiscal 2010. Should we look at this as absolute growth in the average SKU count, or are there genres that you'll be targeting with the expansion, and does your base of developers need to grow beyond the combined company to support this?
- Chairman and CEO
No, I think the combined company will have an adequate amount of development resources. We continue to productize the tools that we need to note-track our songs on Guitar Hero, there's still a lot of work to be done to make those songs fun to play, but we have done a very good job in our strategic planning area in understanding what kind of music is appealing, how to prioritize the introduction of both downloadable content and packaged new music, and with the relationship with Universal Music going forward, we should have some terrific opportunities not just in publishing rights but also in the way that we commercialize products. The other thing I think you'll see a benefit from is what we do in local content. Part of our whole strategy to get Europe to be an equivalent-sized market to the U.S. is really focused on local marketing and local content.
- Analyst
Sorry, maybe I misunderstood. What I was talking about is SKUs and titles beyond Guitar Hero and Call of Duty. As I understood it, when you were talking about putting additional product into development that would hit in fiscal 2010 it was an expansion of your title lineup. Did I misunderstand that?
- Chairman and CEO
No, I thought you meant specifically the Guitar Hero. But no, that's true. We have more products in development now than we have ever had before. We are committing more dollars to development. There are more there are some more riskier proposition things that are unproven intellectual property that - we are using our model, our formula for keeping development small, taking our time, but you will still see overall there will be more SKUs and more title count. Having said that, the focus will continue to be drive the big titles, the bigger unit volumes, in more geographies; that's the surest way for us to increase our operating margin.
- Analyst
Is there a way to quantify that, in that we should see 10%, 20% more titles on an annual basis in fiscal 2010 versus what we've seen over the last couple of years?
- Chairman and CEO
As we get into more detail guidance for next year in our next call, we'll be able to give you a little bit better view into SKU count and title count.
- Analyst
Great. Thanks a lot.
- Chairman and CEO
Sure.
Operator
Ladies and gentlemen, we do have time for one final question. That will come from Brent Thill from Citigroup.
- Analyst
Could you just walk us through the international ramp for Guitar Hero? You mentioned you don't have appropriate content right now. How long do you anticipate that to build, where you are comfortable with the channel? If you can just give us a sense of initial acceptance in what you've seen so far.
- Chairman and CEO
What we said, Brent, is not that we don't have the content. We haven't released it yet. A lot of what we are focused on is what we'll be doing in our marketing plan, in our new hardware launch plan, in specific local selling and marketing programs that we have for the international territories that we have not announced yet, but '08 is going to be a year where you really see us focus on gaining our fair share of market in the U.K., in Germany in France, in Italy.
- President and CEO
I think, on top of that, with Guitar Hero it was launched a year later in Europe than it was in North America, and as a consequence it continues to be about a year behind in development. Now partly that's our own constraint as we've allocated hardware to prioritize in North America growth, but as we now continue to build our hardware capacity and capabilities, and get the marketing plans in place in Europe, I think Europe continues to be on track to nearing the results in North America.
- Chairman and CEO
So I will say because of those hardware constraints we were not able to do what we would have liked to have done, which present a great opportunity for us this calendar year and we are not at the point where we are satisfied with our production. One of the things we have been very focused on is the quality of our hardware, and so that limits the number of suppliers that we are willing to work with, because we are so rigorous about the quality of our hardware. But overall I'd say when you look at Guitar Hero as a franchise, you are definitely going to see a focus on both new SKUs that we are introducing this year, a lot of innovation in the hardware, a lot of opportunity in international markets. We'll get the leverage in the back half of the year in the international markets with products like James Bond, and we'll be kicking off the year with products like Kung Fu Hero, and for us, for these animated releases that we've done with Dreamworks, I would venture to say that this is probably the best overall partnership production between the quality of the film, our ability to integrate the story and the animation, and in terms of production value I think Kung Fu Panda is definitely the best result of the partnerships that we've had with Dreamworks so far. So overall we are very enthusiastic about the prospects for next year. We are very confident in being able to close the transaction by the end of June, and so we remain excited about our prospects for the future.
- Analyst
Thanks.
Operator
Again, that is all the time we do have for your questions today. Ms. Southey, I'll turn the call back to you for any closing or additional remarks.
- VP of Investor Relations
On behalf of everyone at Activision, we thank you for your time and consideration, and we look forward to speaking to you again in May. Thank you.
Operator
That will conclude our conference. Thank you all for joining us. We wish you all a great day. Good bye.