Asure Software Inc (ASUR) 2022 Q1 法說會逐字稿

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  • Operator

  • Good afternoon, and welcome to Asure's First Quarter 2022 Earnings Conference Call. Joining us for today's call are Asure's Chairman and CEO, Pat Goepel; Asure's Chief Financial Officer, John Pence; and Head of Investor Relations, Randal Rudniski. Following the prepared remarks, there will be a question-and-answer session for the analysts and investors.

  • I would now like to turn the call over to Randal Rudniski for introductory remarks. Please go ahead.

  • Randal Rudniski - VP of IR, Financial Planning & Analysis

  • Thank you, operator. Good afternoon, everyone, and thank you for joining us for Asure's first quarter 2022 earnings call. Following the close of markets, we released our financial results. The earnings release is available on the SEC's website, where you can also find -- and on our Investor Relations section of our website, you can find the investor presentation. During our call today, we will reference non-GAAP financial measures, which we believe to be useful to investors and exclude the impact of certain items. A description and timing of these items, along with a reconciliation of non-GAAP measures to their most comparable GAAP measures can be found in our earnings release.

  • Today's call will also contain forward-looking statements that refer to future events and as such, involve some risks. We use words such as expects, believes and may to indicate forward-looking statements, and we encourage you to review our filings with the SEC for additional information on factors that could cause actual results to differ materially from our current expectations. Finally, I'd like to remind everyone that this call is being recorded, and it will be made available for replay via a link available on the Investor Relations section of our website.

  • With that, I would now like to turn the call over to Pat Goepel, Chairman and CEO. Pat?

  • Patrick F. Goepel - Chairman & CEO

  • Thank you, Randal, and welcome, everyone, to Asure Software's first quarter earnings call. We sure appreciate your interest, whether you're a shareholder, a client, employee or prospective shareholder or analyst. I'll begin today's presentation with an update on our business highlights and strategy, and then we'll turn the call over to our CFO, John Pence, for a more detailed review of our financial results and outlook for the remainder of the 2022 fiscal year. We will then conclude the session with time to answer your questions. First of all, I am pleased with the way our business performed in the first quarter. We delivered solid execution of our 2022 business plan, and we continue to build our sales and product momentum and we showed meaningful progress in key business areas. We grew revenues by 23% in non-GAAP EBITDA by 18% relative to the prior year. We also improved our business mix with recurring revenues representing 95% of our total revenues.

  • Let's now turn to the progress we made across the business in the first quarter. I'm really excited about what we were able to achieve and how that sets us up for the remainder of 2022 and looking into 2023. I will start with innovation of product and technology. We had important achievements in the first quarter, which were the culmination of a lot of dedicated effort over the past few quarters. Our technology focus has 2 main vectors: 1 is to enhance the connections between our platform with partners to provide new ways of creating value for clients and the entire human capital management ecosystem. We believe there is a meaningful opportunity in this area to create new high-margin revenue streams for Asure.

  • A great example of our focus in this area is our announcement this morning that we have launched the Integration Marketplace with 128 prebuilt integrations, we now have the foundation to create new client solutions and new revenue streams. We are able to introduce Integration Marketplace because of our commitment to create a strong technical platform through research and development investments. It's the culmination of our efforts since we pivoted to become a pure-play human capital management provider when we sold the space business. We now feature Equifax as a new partner in our ecosystem. We're proud to have them on board and excited to bring new solutions to the marketplace. Another good example is the launch of our new Treasury Management System to bring automation to our clients. This solution geared for human capital management providers and larger enterprises to enable them to operate more efficiently and reduce risk. It automates the reconciliation of employers' daily cash positions and provides real-time visibility into this critical piece of the payroll cycle.

  • The second important aspect of our technology strategy is to move from the legacy transactional way the payroll industry has operated to a world we provide new tools for employees to connect and run their lives. We are creating new employee solutions through initiatives like earned wage access, electronic wallets and more. Our efforts in this area are supported by our API-first strategy. That means our APIs have now been hardened so our products can be extended to other providers with new applications.

  • Another example is our arrangement with Employee Navigator, who manages benefits, onboarding and compliance for 60,000 companies with 10 million employees. Our integration with them enables employees to have full visibility of their benefits, compensation and other information so they can manage their lives with secure and reliable information. We're also very hopeful about introducing earned wage access. Our solution is in the marketplace today, and we're expanding our number of vendors we have. This adds a valuable new service to our roster, moves us closer to having a direct relationship with employees, and it's the direction the human capital management industry needs to go. Our product strategy is all about the future positioning of Asure with its unique collection of assets to deliver to businesses and their employees' unique value. This is where we think the market is going, and we intend to be leaders in taking it there.

  • We're also very proud of the achievements we made in the quarter in the areas of sales development and sales infrastructure. Our focus on delivering the right solutions and value to the market is beginning to pay off. This is evident in the 43% annual growth we achieved in our new sales performance in the first quarter. We believe this type of performance positions us well for accelerated organic growth in the second half of 2022 and into 2023. We also had sales success in our business lines, the business lines provide us with unique differentiation in the marketplace enable us to expand our relationships and tap into larger client segments. The area of tax filing and human resources were 2 of those business segments that we had real good success in the first quarter. In our tax segment, our initiatives and unique market position drove strong double-digit underlying organic revenue growth relative to prior year. We've strengthened our technology in this area and are focusing sales to differentiate our solutions from its competitors.

  • We have seen momentum build in this business with a very impressive first quarter performance. We're excited about the long-term potential of this business line and continue to believe it will be a meaningful contributor to our revenues over time as the market comes to appreciate this unique and differentiated offering. In HR consulting, our focus and unique business model drove 6% organic growth in our revenues relative to prior year. This is a differentiator for us in the small to medium-sized business segment. It offers several digital and service options ranging from self-service, human resource support, all the way up to fully outsourced HR solutions. We comply with federal, state and local employment laws, enable a business to replace an internal HR manager using our team of certified HR professionals at a fraction of the cost. The increasing complexity of today's labor market provides a strong underpinning for demand for our leading-edge solutions.

  • We are excited about this opportunity we have here, and we believe we will have continued success in the near future and beyond. We're also keeping an eye on acquisition opportunities. We intend to be opportunistic as demonstrated by the small acquisition we made in January and fully integrated by the end of the quarter. By way of update, the integration of the 2 resellers we acquired at the end of third quarter 2021 has gone extremely well. We're very pleased with the execution of our integration efforts and the underlying businesses continue to perform to expectation. Our proven acquisition model delivers meaningful synergies and seamless integration. We intend to repeat future successes in this area. Our commitment to develop a future state platform for our clients and to be the most trusted partner for small businesses is intact. We're in a labor environment of almost unprecedent change from the perspectives of regulation, mobility and talent. Our innovative solutions help got our clients through this dynamic environment so they can focus on their core business.

  • Now I would like to hand off to John to discuss our financial results in more detail. John?

  • John F. Pence - CFO & Corporate Secretary

  • Thanks, Pat. As Randal mentioned at the beginning of this call, several of the financial figures discussed today are non-GAAP. You will find a description of our GAAP to non-GAAP reconciliations in the earnings release that was made available earlier today. The reconciliations themselves are also included in our most recent investor presentation posted in the Investor Relations section of our website at asuresoftware.com.

  • Now on to the results. Overall, we are pleased with our financial performance in the first quarter. Here are some of the highlights: In terms of revenues, the first quarter was our highest revenue quarter since we repositioned as a pure-play HCM provider. Our 23% revenue growth in the quarter versus prior year was driven by $3.8 million or 20% growth in recurring revenues. Our nonrecurring revenues increased by $800,000 versus prior year and was aided by continuing success of our employee retention tax credit program, where we have now delivered to our customers more than $300 million of stimulus through this government program. We also had strong cross-selling success with clients as we saw strong demand for our HR consulting and tax solutions. Non-GAAP gross profit margin remained strong in the first quarter at 69% of revenues. Over the past 2 years, we have improved our non-GAAP gross margins by almost 500 basis points as we continue to increase the scale and efficiency of our operations.

  • Non-GAAP EBITDA rose by $600,000 or 18% in the first quarter relative to prior year, and our non-GAAP EBITDA margin remained stable at 17% of revenues. We accomplished this despite the headwinds from higher benefits expense this year as a result of last year's reductions in response to the impact of COVID on our business. That headwind was approximately $1 million in our year-over-year comparisons, without which, we would have generated even stronger EBITDA margin gains. The business will continue to face these headwinds in the second quarter. We think it's also instructive to look at our EBITDA margins on a sequential quarter-over-quarter basis.

  • We believe that looking at our EBITDA margin this way provides further validation of our strategy to grow margins by increasing the scale of the business. In the first quarter, we grew revenues by $3.2 million relative to the fourth quarter to $2.3 million. For that same period, we grew non-GAAP EBITDA by $1.6 million, representing an EBITDA conversion rate of 50% of revenues. That EBITDA conversion drove our non-GAAP EBITDA margin to 17% in the quarter from 11% in the previous quarter. That's an increase of 520 basis points relative to Q4.

  • As we have stated before, in 2022, we are reinvesting a portion of our profit improvement to fuel technical improvements that support our product strategy and business processes, the further expansion of sales and marketing activities and to further enhance our service capability. We believe these investments will generate enhanced revenue activity in the second half of this year and in 2023. As these investments take hold, they will begin to self-fund themselves. Accordingly, the headwind from these investments will be temporary, and we believe we will lead to higher levels of value creation in the future. We ended the quarter with cash and cash equivalents of $12.1 million. We also had $35.8 million of debt, which is comprised of the initial $30 million drawn on our senior credit facility with the remainder made up of seller notes from acquisitions. Client fund assets were $238.7 million at March 31.

  • Now I'm going to turn to guidance for the remainder of 2022. It's important to keep in mind that first quarters are seasonally strong as recurring year-end W-2/ACA revenue is recognized in this period. We are providing the following guidance: Firstly, full year 2022 revenues, we have raised the low end of our guidance range to $88 million, and accordingly, our revised guidance for 2022 revenues is a range of $88 million to $90 million. Our previous guidance was a range of $85 million to $90 million. We believe sales momentum is building throughout our organization, and we have experienced higher levels of cross selling activity. We expect to exit 2022 with higher levels of organic revenue growth, giving us confidence is our performance with cross-selling activity, strong demand of our tax and HR consulting solutions and positive expectations relating to the technological and platform innovations we've announced to date. These platform extensions provide new and unique revenue streams, and we are extremely excited about them.

  • For non-GAAP EBITDA, we are setting a range of $8.5 million to $10 million for 2022. We expect EBITDA trends in 2022 to show the same seasonal variations as we've seen in recent past. The first quarter is typically the strongest quarter, followed by seasonally adjusted performance for the balance of the year. Non-GAAP EBITDA in the second quarter is expected to come in a little lower than in prior year second quarter. We continue to make incremental investments in sales headcount, sales tools, marketing, advertising and other initiatives designed to utilize our more robust technical platform and leverage the innovative partnerships and integrations we have underway. In the second quarter of 2022, we will also continue to experience a headwind of the restoration of incentives and benefits in the second half of 2021, which will lead to higher cost in the current period than in prior year.

  • From the second quarter, we expect revenues and non-GAAP EBITDA will strengthen for the remainder of 2022 with accelerating revenue performance, driving higher levels of EBITDA through the year. Looking into 2023 and beyond, we continue to focus on our long-term targets at 10% annual growth in organic revenues and 10% growth in inorganic revenue. Those remain achievable objectives in our mind. We also believe that as a business scales, we can deliver 20% non-GAAP EBITDA margins via revenue gains and efficiencies. We think our margin performance over the last couple of quarters shows the upside potential we can deliver by building scale and delivering synergies from acquisitions. We have the tools and focus to deliver on these goals longer term, and we intend to achieve them.

  • With that, I will turn the call back to Pat for some closing remarks.

  • Patrick F. Goepel - Chairman & CEO

  • Thanks, John. We're really excited about the opportunities ahead for our organization in 2022. We've developed some innovative solutions with partners while also enhancing our own technology to improve client service and product capabilities. We believe developments in this area will bring tremendous value to Asure's stakeholders to clients in the entire community. We've invested in sales and marketing, are experiencing strong demand for our solutions, such as HR consulting and our tax solution.

  • We've had great success with cross-selling and our Employee Retention Tax Credit program continues to resonate in the market and deliver tremendous value for our clients. We expect our investments in these areas will bring more robust levels of organic revenue growth in the second half of 2022 and beyond. Our acquisition strategy is also proving itself. The integration has gone seamlessly. The business are hitting our objectives, and they're helping to build scale and operating margins in our business. We're happy to have proven the business model here. We expect 2022 will be a strong year with double-digit revenue growth, strong margin performance and a portfolio of new innovative solutions that is poised to deliver new revenue streams and value for our business.

  • So with that, I'll send the call back to the operator for the questions. Operator?

  • Operator

  • (Operator Instructions) Our first question will come from the line of Bryan Bergin from Cowen.

  • Bryan C. Bergin - MD & Analyst

  • First one, we've got here, just on organic growth. So we're looking at the slides, can you dig in a little bit more there on the 1% year-over-year? I'm just curious why that isn't matching up here with the good commentary and the bookings performance that you put up? So can you maybe comment on year-end client churn or just other factors that are causing that?

  • John F. Pence - CFO & Corporate Secretary

  • I'll give you one comment, Bryan. When we were looking at kind of the year-on-year comparisons, I think we were actually favorably impacted last year on W-2 revenue. If you think about W-2 revenue, it's kind of based on the number of employees by employers. So for example, if they work one day or if they work the entire year, so saying, this only will be provided to W-2 employee. I think we had more employees kind of churn in and out of our customers through that COVID year. So W-2 revenue was actually down in our core business, not substantially, but by about 10%. So I think that's a little bit of the compare difference from my perspective. Pat, I don't know if you have any other thoughts on that.

  • Patrick F. Goepel - Chairman & CEO

  • Yes, I just think some of it is also the mix, a little bit of the repetitive revenue versus nonrepetitive. I think normalized out in the first quarter, we're going to be in single digit and then moving to the fourth quarter, double digits. And so I feel good about where we are. The repetitive revenue is strong, 42% growth in sales, especially repetitive and the pipeline is really, really strong. So I think as we move through these quarters, you'll see that incrementally go up.

  • Bryan C. Bergin - MD & Analyst

  • Okay. Okay. And then a follow-up here just on your ERTC offering. So can you just comment on the demand there? As you think about this going forward, when does that start to kind of tail off? And maybe just any context you give us from a standpoint of revenue mix that that's comprised of…

  • John F. Pence - CFO & Corporate Secretary

  • I think the program is going to be available for 5 years, right, look back. So it's going to be really -- has somebody already tapped that or not. So it will definitely start to be less robust, I think, the back half this year and then in 4 years, but it's still a product that can be sold if the customer hasn't already made a filing yet.

  • Patrick F. Goepel - Chairman & CEO

  • Yes. And as far as sales bookings, it's probably started to trail a bit. It will still continue, like John mentioned and then from delivery of that, we've done real good delivery here in the third, fourth quarter to first quarter. I anticipate that the demand will continue and the delivery will continue, but maybe not as robust as the third, fourth quarter.

  • Operator

  • And our next question will come from the line of Josh Reilly from Needham & Company.

  • Joshua Christopher Reilly - Associate

  • Just curious, how are you thinking about the acquisition strategy here? Now you've got the 2 most recent deals kind of integrated. And given the volatility in the market, I think it would be helpful to give investors an update on what you're thinking there?

  • Patrick F. Goepel - Chairman & CEO

  • Yes really, I'm pointing towards the second half of 2022 and really 2023, I don't think you'll see anything imminent, Josh. We'll continue to be opportunistic and are looking at that. We're focused on our business and really building out the product capability, and we'll add tuck-in acquisitions as we go. So nothing imminent, but we're going to continue to be opportunistic.

  • Joshua Christopher Reilly - Associate

  • Got it. And then have you seen any impact to customer confidence either since the Ukraine war has started or more recently now in the last few weeks, some more localized macroeconomic issues in the United States?

  • John F. Pence - CFO & Corporate Secretary

  • I did not see anything and I'll let Pat comment too. I think we still -- in our target audience, we still have real struggles getting people back to work for, right? There's still a lot of job openings out there. So I don't think that's necessarily tied to Ukraine or confident there's still a lot of help wanted tons out in our customer base.

  • Patrick F. Goepel - Chairman & CEO

  • Yes. We're really main street America, small business. I think people are looking whether you're a bank credit union, retail shop or a restaurant, you're looking for help. We believe that demand environment for our solutions is pretty good and high. I think for the Ukraine war and others in the news, our folks feel inflation a bit but also really want to be active in upgrading to a digital presence or getting more customers or serving customers, and we want to help them do that. So I think the demand environment is very strong for us and we'll continue to grow.

  • Operator

  • And our next question will come from Eric Martinuzzi from Lake Street.

  • Eric Martinuzzi - Senior Research Analyst

  • Yes. I wanted to dive into the competitive landscape here. And I'm specifically talking about where your sales -- your direct sales force is competing for the attention of partners? What can you tell us about that?

  • Patrick F. Goepel - Chairman & CEO

  • So for example, on the partners, our tax filing sales force, I think demand is very high. So we think we're in a competitive environment, whether it's an ADP MasterTax or a Ceridian standalone tax environment. Those are the 2 main competitors. I think you will see some further announcements on some wins in the second and third quarter. I think the pipeline is really strong in that area. On human management consulting, we've sold more in the first quarter than we did all of last year. That will continue to grow. Very, very pleased with the business line there. And then small business services, we're going out and competing very, very effectively. And as we continue to get more salespeople, I think our average tenure actually went down a month because we're bringing new salespeople on.

  • We have a goal to be over 90% in the third, fourth quarter and the back half of the year. So we're continuing to add and we're adding because we think we can compete effectively. As far as the reseller network, I would say there's been a pretty good pipeline. The demand for open APIs is something that we've announced here today, and we think we'll continue to have traction in that area through the second half of the year, and it is critical to our success because we believe that as our partner network wants to have more and more solutions available with our microservices technology, we're able to spin those up faster, and we think that will garner more customers down the road. So we think the momentum is there and we're positioned very nicely for the second half of the year.

  • Eric Martinuzzi - Senior Research Analyst

  • Do you feel like -- I mean, if we were to compare where the platform is now versus a year ago, do you feel like you lost some opportunities because you didn't have the integrations marketplace because you weren't API first?

  • Patrick F. Goepel - Chairman & CEO

  • It's a great question, Eric. From our perspective, it's -- we've been building this for 3, 4 years, and it's -- we've done some foundational work. There's no question that we laid the seeds to get to this point in time. But I think also COVID, when you think about there were more tax law changes in the last 2 years than probably the previous 20. Everybody had to go through some maintenance efforts and really take care of their core customers. And now it's time to get very aggressive in acquiring new partners and services. So for me, it's just an evolution, no pun attended of the timeline and some of the work we've done over the last couple of years. And I think we're poised really well for success in the second half.

  • Eric Martinuzzi - Senior Research Analyst

  • Okay. And then just one more, if I could, for John. Based on the full year adjusted EBITDA outlook of $8.5 million to $10 million, how does that translate into free cash flow?

  • John F. Pence - CFO & Corporate Secretary

  • That's a good question. I mean I think if you look at that GAAP to non-GAAP reconciliation, I mean the biggest adjustments can't really see them on that reconciliation. But the ones that kind of issue would be interest. And then there's a little bit of arbitrage between commissions and software capitalization (inaudible) 3 major items. You can strip those out of the actual GAAP cash flow but those would be the kind of 3, I think, key drivers in terms of free cash flow versus what you see in the kind of non-GAAP EBITDA.

  • Operator

  • Our next question will come from the line of Richard Baldry from ROTH Capital.

  • Richard Kenneth Baldry - MD & Senior Research Analyst

  • With respect to your 2 most recent acquisitions, we've typically seen them be dilutive upfront and then over time, cut costs, but they came in essentially accretive than when they were. Does that argue that they're fully integrated cost-wise now? Are there still more costs to be taken out of those sort of slowly through the balance of this year?

  • John F. Pence - CFO & Corporate Secretary

  • Yes, there'll be a little bit more to come out, but I think you hit there on a key point, we've tightened the model quite a bit from (inaudible). They're repapered, we didn't bring on a lot of extra bank accounts as we did in past acquisitions. The employees came across on to our federal ID. So they were our payroll holders versus maintaining payroll systems for them. So I think we are getting better with the playbook in terms of the acquisitions that may become a lot more accretive sooner, but there's still going to be cost to rationalize out as we get more of our processes into place. For example, getting on a common -- some of the back office might not be all the way (inaudible) yet. Why not have the phone systems -- so you'll see additional savings come out, not dramatic I think it will be gradual over time, but we've gotten a lot of things out -- a lot quicker than in the past.

  • Patrick F. Goepel - Chairman & CEO

  • Yes. I would say we're 3 to 6 months ahead of previous acquisitions with these acquisitions, and that gives us confidence in the model going forward.

  • Richard Kenneth Baldry - MD & Senior Research Analyst

  • Most of mine are addressed. So maybe just a very broad concept with inflation running hot, can you talk about how you think that could impact your model anywhere from incremental interest earned off of the tax holding balances versus cost or how tough it is to find sort of people to keep building out the business?

  • John F. Pence - CFO & Corporate Secretary

  • You hit the key points, right? I mean most contracts outside of employment are going to be kind of locked in for some amount of time, right? We don't have -- outside of freight, there might be some kind of near-term fits where we'll pass on a cost -- so we can only pass that on to our customers. A big part of our cost structure is employees, right? So about 70% of our cost structure is going to be in benefits or wages to our employees. So as wage pressure happens, that impacts us just like anybody else. So we've got great creative ways to still deliver the service cost effectively. So that's on us. We wanted to try to figure out. But you get on a key point about we're in the process -- I think we've talked about it over the last couple of calls about how we've kind of rationalized our footprint in terms of banks. We're well on that journey.

  • I think it's going to time really well for us. As we get into this consolidated bank view, we're sitting on an average $200 million at any point in time. And we can put that money to work. And as the rates go up, obviously, that adds to top line for us. So I think we've not played out a ton of that in through our model. We've got some rate increases in the back half of the year that's going to come in. But we don't get to necessarily take all that immediately. As we have a ladder that we would invest in, probably on average about 3 years long. So as we have more money cooling and as we start to get the back office rationalize, put more money to work, rates go up, it's all good. So that's the benefit of the rate increases for us, but again, we have some wage pressure potentially on our cost structure. Pat, I don't know if you have any other thoughts.

  • Patrick F. Goepel - Chairman & CEO

  • No, I just -- I think we've modeled in some of the moves that we anticipate from the Fed. I think the impact of 2023 will be much larger than 2022. But in modeling that, we were able to raise the lower end of our revenue guidance and overall raise our EBITDA guidance. So the float treasury tax impact and some of the momentum we're seeing will definitely play in '22 as well as 2023.

  • Richard Kenneth Baldry - MD & Senior Research Analyst

  • And maybe contrast that part with pricing power, and you've got a lot of experience going back a long time in the payroll space. So how price elastic do you feel like the market is just from an overall perspective to offset some of those potential inflationary impacts on costs?

  • Patrick F. Goepel - Chairman & CEO

  • Yes I think as we do -- I always talk about payroll being a negative satisfier business, which means I haven't -- I've been in the industry 30 years, I don't think I've ever gotten a letter saying, Pat, great job on those taxes, right? But if something is incorrect or something needs to be fixed, you got to react quickly. But those vendor relationships and trusted relationships are really important. And typically, they do have some pricing power as you integrate and as you really lock in with the customer over multiple products and services. So if you do a good job, you do have some pricing power. We think we're well positioned short term. We do think we'll get some benefit as interest rates go up and more importantly, as we're providing value to our clients and services. So we think we're positioned very well in this environment, and we'll continue to drive value forward.

  • Operator

  • Our next question will come from the line of Jeff Van Rhee from Craig-Hallum Capital.

  • Aaron Michael Spychalla - Senior Research Analyst

  • This is Aaron on for Jeff. Just a couple of quick ones here. First on sales headcount, I think you finished last quarter with 75 targeting 90 by year-end. Just curious if you have an update there on total number hired during the quarter? And then anything you're seeing as far as process of getting those reps in and getting them ramped?

  • Patrick F. Goepel - Chairman & CEO

  • Yes. Just as far as the environment with sales reps and SDRs, we made some progress in that area, probably somewhere close to 80 or so that are committed to joining Asure. And so that's up maybe 5 or so. As far as the process, for us, it's quality, not quantity. Naturally, we want more feet on the street because we think we can have them productive. Our pipeline is almost double where it was a year ago, which gives us a lot of confidence.

  • And I would say the 42% increase year-over-year we think we've got a shot to beat that in second and third quarter. So a lot of momentum in that area. I would say it's a tough environment to hire really good salespeople in that the market is hot right now. So we've done a good job of, I think, getting the right talent, investing in the right tools for them to be successful and giving them an opportunity to do really, really well. We want to hire more in the future, and it will be a game of hiring more, but also really more important in that hiring the right people and want to see us get to 90 by the end of the year.

  • Aaron Michael Spychalla - Senior Research Analyst

  • Got you. That's helpful. And then second one, just curious on -- you mentioned cross-sell, and I apologize if I missed it, but any way to quantify some of the strong cross-sell you're seeing? And then where are the premier areas where you're seeing the most uptake on the cross-sell?

  • Patrick F. Goepel - Chairman & CEO

  • Well, I highlighted HR consulting services and where we're really having some good success. And we sold more in the first quarter than we sold all of last year. So that's an excellent stat. The fact that our average clients are taking 3-plus products right from the get-go is a great step for us. I think we need to provide a little bit more data in cross-sell as the year goes on, but HR consulting, tax filing as well as money movement tend to be kind of the products and services that we lead with. Naturally, time and attendance and ERTC which we've highlighted over the last year, we've had some really good success on. So more data to come. And then in our investor deck, there's kind of a walk up to over $40 per employee per month on the cross-sell. And we'll provide a little bit more formal guidance throughout the year as we get our meaningful progress in those numbers.

  • Thank you. Operator, any other questions?

  • Operator

  • I'm not showing any further questions in the queue at this moment.

  • Patrick F. Goepel - Chairman & CEO

  • Great. Well, listen, I appreciate your time today. We're very pleased with the first quarter. We thought we executed well on the business plan. We set up our guidance throughout the year and feel good about what we're accomplishing here at Asure, and we appreciate your interest and look forward to seeing you next time. Take care.

  • Operator

  • And this concludes today's conference call. Thank you for participating. You may now disconnect. Everyone, have a great day.