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Operator
Welcome to the Aflac fourth-quarter earnings conference call.
(Operator Instructions)
Please be advised: Today's conference is being recorded.
I would now like to turn the call over to Ms. Robin Wilkey, Senior Vice President of Aflac Investor and Ratings Agency Relations. You may begin.
Robin Wilkey - SVP Investor & Rating Agency Relations
Thank you, and good morning. Welcome to our fourth-quarter call. Joining me this morning is Dan Amos, Chairman and CEO; Kriss Cloninger, President and CFO; Ken Janke, President of Aflac US, Executive Vice President and Deputy CFO, Aflac Incorporated; Eric Kirsch, Executive Vice President and Global Chief Investment Officer; and also joining us from Tokyo are Paul Amos, President of Aflac; Hiroshi Yamauchi, President and COO of Aflac Japan.
Before we start, let me remind you that some of the statements in this teleconference are forward-looking within the meaning of federal securities laws. Although we believe these statements are reasonable, we give no assurance that they will prove to be accurate because they're prospective in nature. Actual results could differ materially from those we discuss today. We encourage you to look at our fourth-quarter release for some of the various risk factors that could materially impact our results.
Now, I'll turn the program over to Dan, who will begin this morning with some comments about the quarter and year, as well as our operations in Japan. I'll follow up, and then we'll take your questions afterwards. Dan?
Dan Amos - Chairman & CEO
Thanks, Robin. Good morning, and thank you for joining us. Let me start off by saying that the final quarter of 2014 concluded another good year for Aflac. I'm excited about the incredibly strong fourth-quarter sales results in both the United States and Japan; and on top of that, we finished the year at the high end of our expectations for operating earnings per share growth.
Let me begin with some highlights related to the Japanese operation. Aflac Japan's impressive 28.5% increase in third-sector sales in the final quarter of 2014 is particularly remarkable to me, considering the significant growth follows two years of excellent sales results in the fourth quarter. Sales of cancer insurance surged, following the launch of the new Cancer DAYS product, which also included an exclusive product sold by Japan Post. Cancer insurance sales through all distribution outlets were up an outstanding 176% for the quarter. This dramatic increase in cancer insurance sales was critical to Aflac Japan reaching the high end of the 2% to 7% annual target.
On the distribution side, our traditional agencies have been, and remain, key to our success. Additionally, I consider our strategic alliance with Japan Post to be enormously advantageous. This alliance merges the broad consumer access of Japan Post with Japan Aflac's status of an industry leader of cancer insurance.
Tremendous progress has been made in increasing the number of postal outlets that offer our cancer insurance to our customers. I would remind you that Japan Post has the largest distribution network in Japan. I believe Aflac Japan and Japan Post will continue to be mutually beneficial, as we make cancer insurance available to more and more Japanese consumers. Our goal is to have a presence in all the outlets where consumers want to make their insurance purchase decision.
In Japan, I think about sales for a 12-month period from October 1, 2014, through September 30, 2015. For the nine months of 2015, we project a 15% increase in third-sector sales. When you add the 28% increase from the fourth quarter, we could be close to a 20% increase over the rolling 12-month period. Please note that this 12-month rolling period will be the biggest third-sector increase in more than 10 years.
We are reviewing fourth-quarter sales and the difficult comparisons that we'll experience in 2015. At this point, we believe sales for the fourth quarter could be down sharply, but, as always, we will be working to find ways to minimize that decline. At the end of the second quarter, we will have more insight, and will give you additional guidance on the fourth quarter.
Aflac Japan has also performed extremely well in the fourth quarter, with $454 million in new sales, or a 14.1% increase, exceeding our expectations. The strong fourth-quarter sales drove our total new sales to $1.4 billion, which is approximately a 1% increase, which also significantly exceeded our most recent sales expectations for the year. I believe the changes we made to our sales organization in the third quarter are showing promising results, but I'm not willing to say yet that the sales have turned around until I see the first-half sales results in 2015. Saying that, I'm still encouraged, and I believe we should be, or have an increase of somewhere between 3% to 7%, with a target of 5%.
I also want to mention that we have a groundbreaking new marketing campaign that I mentioned on CNBC this morning. We're kicking it off at the Grammys on Sunday; and on E Entertainment channel, the pre-show, the Aflac duck will be the first-ever advertising icon to walk the red carpet.
During the Grammys, a new commercial will feature the Aflac duck, but it will focus on One Day Pay, which highlights our new accelerated claims payments. One Day Pay is an industry first that allows us to process, approve, and pay in just one day, which would be about 70% of our eligible claims. Through One Day Pay, we expect to pay more than 1 million claims in 2015.
I hope you will all get a chance to see the commercial and the campaign. I'm very excited about it, and I think it will set us apart in the industry, thus increasing our sales. You can also go to our website and see more about it.
Having covered operations, let me turn to a topic I know is top of mind with our shareholders, and that's capital deployment. I believe dividends are an important component of the value we provide to investors. In 2014, our capital strength enabled us to increase our cash dividend to shareholders in the fourth quarter for the 32nd consecutive year. Our objective is to grow the dividend at the rate that's generally in line with the earnings-per-share growth, before the impact of the yen.
Additionally, we believe that share repurchase should continue to be the largest component of our capital deployment. I'm very pleased that, in 2015, we plan to repurchase $1.3 billion of shares, which exceeds the 2014 repurchase. As we've said for many years, when it comes to deploying capital for the benefit of our shareholders, we still believe the repurchasing of our shares and growing the cash dividend are the most attractive means, and those are the avenues we will continue to pursue.
Let me reiterate what I said in the press release last night. I am very pleased that we ended the year with our operating earnings per share at the high end of the 2014 estimate. Although the results creates a tougher comparison when we look at 2015, our objective remains to grow 2015 operating earnings per diluted share before the currency at the 2% to 7% range.
Because overall financial markets are currently very challenging, and interest rates are at significantly depressed levels, it's difficult to invest cash flows at attractive yields. Therefore, we will be very disciplined in selling first-sector products in Japan, which will reduce cash flows to investments. I'll also remind you that the progression of this year's benefit ratios in both the United States and Japan, which have seen favorable trends, could also have significant impact on our results. As always, we're working very hard to achieve our earnings-per-share objectives, while also ensuring we deliver on our promise to our policyholders.
Let me end by saying how proud I am of how hard our people in both Japan and the United States have worked to pull off such phenomenal fourth-quarter results. Everyone involved has been relentless and disciplined in their pursuit of excellence. I'm also pleased with Aflac's position in Japan and the United States, the two largest insurance markets in the world.
First and foremost, we are focused on protecting our policyholders, and providing value to our investors. We are fortunate that in the process of doing so, we have the privilege of providing financial protection to over 50 million people worldwide.
Now, I'll turn the program back over to Robin. Robin?
Robin Wilkey - SVP Investor & Rating Agency Relations
Thank you, Dan. We know we're on a tight time frame this morning, and we will have to end sharply at 10 o'clock. In lieu of the numbers I normally give, we're going to go straight to Q&A, but please remember that we're available in the office for any specific numbers that you want to get, following the call. We'll start now with our first question, please.
Operator
Nigel Dally, Morgan Stanley.
Nigel Dally - Analyst
In the US, clearly encouraging sales, but the one area that was somewhat weak was recruiting. So a two-part question, what was causing the pressure, and what initiatives do you have in place to turn that around?
Teresa White - President of Aflac US
Nigel, this is Teresa White.
In the US, we actually expected a slight decline in recruiting. As you are aware, recruiting includes the career recruit and the broker recruit. As we made changes to our model that we spoke about, about six months ago, we realized that what we wanted to do is focus on broker productivity, really managing the relationship with the broker.
We're looking at the quality of that relationship versus the quantity of recruits from a broker perspective. However, on the career side, we're continuing to work with our sales organization to increase the recruits in sales. We did expect a slight decline in recruits this year in 2014.
Nigel Dally - Analyst
Great. Thank you.
Operator
Steven Schwartz, Raymond James and Associates.
Steven Schwartz - Analyst
Dan, I want to talk about the fourth quarter 2015 thing in Japan. It looks like the fourth quarter cancer sales were driven by affiliated corporate agencies which I believe is where Japan Post is located in terms of your financial statements. I don't think there is any particular reason for non-Japan Post affiliated corporate agencies to really have surged in the quarter.
I'm interested in your worries with regards to 4Q 2015. I understand being conservative and all, but are you indicating maybe that Japan Post is one-and-done, like maybe Daiichi or the banks where they pick up the low hanging fruit, and then they're pretty much done and the growth is over?
Dan Amos - Chairman & CEO
No, I'm not. I'm going to let Japan answer that, but I just want to say the increase in cancer sales were broad-based. There is no question that Japan Post was significant, but let me just say that it's the best increase in cancer sales in our existing channel that we have probably had in, I can't remember how many years. Kriss wants to say something.
Kriss Cloninger - President & CFO
I just want to point out, Stephen, that it's the growth rate in the fourth quarter that we're more concerned about. It is the comparison, not the absolute value.
Steven Schwartz - Analyst
Okay.
Kriss Cloninger - President & CFO
I think Japan can comment and affirm it, but I believe that the projected sales in absolute terms are similar in the fourth quarter as to what they were, would be, in the previous couple of quarters. It's just the growth rate that would decline, so I want to clarify that.
Now, Paul or anybody else in Japan might want to elaborate.
Paul Amos - President of Aflac
First of all, I'd like to say that Dan and Kriss are correct that our channel growth was across the board. While Japan Post was significant and provided significant growth around our cancer plan, we also saw significant growth not only in the corporate affiliated agencies but also with our independent agencies as well as our associates and all channels across-the-board.
We feel confident that that growth was not about a single channel, but about a broader environment where the Japanese consumer saw the need for our cancer product. We believe that will continue, thus our 15% increase projected over the next three quarters.
As Chris mentioned, he is correct. Sequentially, the numbers will remain the same. It's the rate of growth that we believe will really drop off in the fourth quarter. That said, it is very difficult to tell this far out with all of the different things that we're monitoring, how that's going to go.
The outstanding fourth quarter that happened here in Japan happened due to a concerted effort by our sales team. It capped off an incredible career for Tohru Tonoike as our President, who had everyone aligned and ready to execute. We have just gone through a wonderful succession here at Aflac Japan with Hiroshi Yamauchi coming on as the President.
I'd like to just let him make a quick comment before we turn it back over.
Hiroshi Yamauchi - President & COO of Aflac Japan
Good morning.
I am Hiroshi Yamauchi. As you know, I assumed the position of President and COO of Aflac Japan as of January the first this year. I joined Aflac Japan in 1976 as a member of the first group of new project hires.
For the past 39 years, including one year in Columbus, I have been advancing my career with Aflac Japan's growth. Some of you may recall my name, since I have given presentations in the financial analysts briefing before. I look forward to seeing you all at the analyst meeting in May.
Thank you.
Steven Schwartz - Analyst
Paul, if I may, one follow-up. One Day Pay in Japan, is that a possibility? I would think with the [mis-selling] stuff that's gone on in the past, this could be a really big thing.
Paul Amos - President of Aflac
We're acutely focused on what our customer wants here in Japan. Currently, we believe our payment of claims in Japan is the fastest among all of the competitors that we have here in Japan. While we're not doing the One Day Pay, we do believe we're ahead of the competition in terms of claim payment, and we constantly monitor what our consumers want. If we deemed that that is a route we want to go, we would consider doing it.
Steven Schwartz - Analyst
Okay. Thank you.
Operator
Randy Binner, FBR Capital.
Randy Binner - Analyst
I wanted to talk about the reinsurance, the retro, that happened at the end of the year. Two-part question, one is can you explain how the economics of that work, and how that may have offset the upfront costs of the most recent reinsurance deal? Secondly, I'm interested in the outlook for you to do more deals and potentially more retrocessions back to, I assume the retrocession was back to the Nebraska sub? Thanks.
Dan Amos - Chairman & CEO
This is Dan. Let me start on that, and Kriss may want to add something.
We did execute an agreement to retrocede 50% of the second tranche. You'll recall that the second tranche released about JPY55 billion of FSA-based reserves, and that was executed on October first of last year.
Then we retroceded roughly half of that to actually our Company that's domiciled in Columbia, South Carolina, CAIC or Aflac Group. It effectively serves as an offset to the costs that we incurred for the reinsurance. We'll pick up about $8 million or about $0.01 a share in this year from the retrocession which will reduce the cost of the second tranche which was probably around $0.025 a share, so annualized.
As far as the extent to which we might do this going forward, as I indicated at the analyst meeting we conducted in Tokyo last September, we're working on a multiyear capital plan. We're building out the framework for that plan and should be able to discuss more details at the analyst meeting in May.
I'll tell you we have being pleased with the reinsurance agreements we've executed. It is an effective -- an efficient and effective tool for us to use to release FSA-based capital, and we found that the retrocession is also a tool that we can use to try and minimize some of the costs of that transaction. Those are things that we'll consider as we go forward and build out our plan.
Kriss Cloninger - President & CFO
The only thing I'd add is technically we said we retroceded. We, Aflac Japan, ceded a block of business to Swiss Re, and Swiss Re retroceded to our South Carolina Company. It's an independent risk-sharing transaction. It's a two-legged transaction.
In Japan, Aflac Japan doesn't have anything to do with the retrocession. It does not impact their financials in any way. They weren't involved in the transaction at all. The retrocession transaction was arranged between Aflac Incorporated and Swiss Re, with an Aflac Incorporated subsidiary. Just to clarify the technicalities, I thought I'd just add.
Randy Binner - Analyst
Just two quick follow-ups would be why? The assumption, the implication, there would be that the Japan FSA is comfortable with this in further deals. The other is, just any characterization you can give us on the flow or activity or interest you're getting from some of the global reinsurers?
Kriss Cloninger - President & CFO
The FSA recognizes that there's no arrangement between Aflac Japan and the retrocession arrangement at all. That's solely between the assuming party from the Aflac Japan reinsurance and Aflac Incorporated through the South Carolina subsidiary. The FSA recognizes Aflac Japan is not a party to the retrocession, and therefore they aren't involved in it, so that's no problem. Remind me what the second part of the question was?
Dan Amos - Chairman & CEO
The interest among reinsurers.
Kriss Cloninger - President & CFO
There's significant interest among reinsurers. Reinsurance is a very competitive market. There are a number of companies that took notice of the first tranche that we arranged through Swiss Re. We've had a number of calls. We've talked to some others. Swiss Re is an important partner to us, but we are talking with some others just to test the market and the waters. We believe we'll have relationships with multiple reinsurers as a possibility going forward.
Randy Binner - Analyst
All right. Great. Thank you.
Operator
Yaron Kinar, Deutsche Bank.
Yaron Kinar - Analyst
A couple of questions, first, just looking at the sales growth momentum, some premium growth and even the retrocession, is there any expectation now that that EPS growth year-over-year will not necessarily come in at the lower end of the guidance range?
Kriss Cloninger - President & CFO
This is Kriss. I will say that -- you've heard me say in prior years there are a lot of moving parts to our earnings estimates. Clearly, we're in recognition of the fact that the historically low interest rate environment is a headwind to us both in new sales in Japan. We don't want to sell products that don't have appealing profit margins, and at today's yen-denominated interest rates it's hard to get an appealing profit margin on a first sector sale.
We have been doing some alternative investment strategies to mitigate that. We'll continue to pursue those alternative investment strategies for the business we do sell. The fact of the matter is that new sales will be a drag. The first sector sales will be a drag a bit. The ability to invest current cash flows at attractive investment yields is a challenge. Eric can talk to that, if appropriate.
Then you get to the benefit side of things. We benefited from a decline in benefit ratios for a number of years now, and the way we do our earnings estimates, we took a look at where we are today. We tend not to anticipate any further improvement in a step to be conservative. We have experienced improvements, and therefore we've been able to be at the mid to high end of the earnings range for the last several years.
In 2015, if we continue to get improvement, it will move us toward the high end of range. If things stay about the same, it will probably stay in the mid part of the range. If things deteriorate a bit in terms of no additional improvement or some modest deterioration, things might move towards the low end of the range. That's why we've got a range. It's just a lot of moving parts. We don't have a lot more insight. We don't have total insight into that, so that's why we give a range.
Yaron Kinar - Analyst
Okay.
Then my second question is going back to the third sector sales. If we use the guidance that was offered last night, 15% growth for the first three quarters of the year, and then it sounds like you're basically expecting a similar absolute number of sales in the fourth quarter, ultimately I get to about 2% growth for the full year in third sector sales, which is still at the low end of the guidance range within 2014. I'm sorry to push on what seems like a good sales quarter at the end of the day, but still I guess I am somewhat surprised that with the Japan Post and with the deal or partnership, and with the new cancer products out in the market that we wouldn't see more robust growth over the full year.
Kriss Cloninger - President & CFO
Of course, we don't know what the fourth quarter will be at this particular point. As I said in my numbers, I looked at it for the last rolling 12 months. I think they are going to be close to 20%, and the fourth quarter, we'll give you more insight at the end of the second quarter, but at this particular time we are still unsure.
We feel confident with what our existing channels will do, but how we roll out and the way they roll out with Post, it's just too early to tell. We are not willing to go out at this particular point and give a number, but we will at the end of the second quarter when we've got more information.
It is not something we control. It's like Dai-ichi Life, when we had them. We have to wait and see. I would say we're still optimistic about our relationship with Japan Post, because it's been an outstanding relationship with them. No one else has got anything else like this, and we're going to continue to grow it and work on it.
Yaron Kinar - Analyst
Okay. Thank you.
Operator
Jimmy Bhullar, JPMorgan.
Jimmy Bhullar - Analyst
I'll just ask. Given the confusion on sales, if you could talk about the ramp-up in sales by the Japan Post. Obviously the growth rate should slow down from the recent pace, but do you expect the absolute amount to continue to go up through 2015? Then I have a couple of other questions that I've written down.
Paul Amos - President of Aflac
This is Paul. Unfortunately, we're not allowed to disclose the specifics around the sales for Japan Post or the projections for Japan Post. What I can tell you is that we had a three-pronged approach to our overall success within our partnership with Japan Post.
Number one, we wanted to expand to the number of Post offices which equaled the number of 10,000 through end of last year, beginning in October. We wanted to expand selling through Kampo, the Japan Post Insurance Company. We also wanted to make sure that we offered a new product that was exclusive to the Japan Post network.
We've been successful in achieving all three of those, and we know that we're going to continue to expand the number of Post offices over time, as that is the objective of the overall relationship, and we believe the combination of the additional product for just Japan Post, along with the expanded numbers of Post offices will continue to allow us to foster growth in that relationship and access new customers that we would not have been able to access otherwise. I am in no way pessimistic about the relationship, but we cannot go into specifics around the numbers or the projections.
Jimmy Bhullar - Analyst
Sure. Then on the US business, the expenses are obviously elevated in the fourth quarter. Could you discuss or quantify what the expenses related to the US sales force restructuring were, and what your expectation is for that number, should the expenses remain elevated as you go through 2015?
Ken Janke - EVP & Deputy CFO
Jimmy, this is Ken. In the fourth quarter, we had about $26 million hit the US P&L. Excuse me, sales for the full year, there was about a million in the third year, so about $25 million in fourth quarter. For 2015, we expect it to be around $88 million for the full year, fairly evenly spread on a quarterly basis, in the $21 million to $22 million range, net of capitalization, that would run through the US segment.
Jimmy Bhullar - Analyst
Okay, that's helpful. Lastly, if you could just comment on capacity and/or likelihood of additional reinsurance deals? You talked a little bit in response to a previous question, but are you still actively pursuing additional deals, reinsurance deals in 2015?
Kriss Cloninger - President & CFO
This is Kriss. I will take that. First of all, let me say that these increased expenses in the US are built into the projections. We had a pretty good estimate of them, and they're cranked in there.
Dan Amos - Chairman & CEO
They're predicated on a 5% sales increase for the year.
Kriss Cloninger - President & CFO
Which is our objective.
Dan Amos - Chairman & CEO
Yes, okay.
Kriss Cloninger - President & CFO
That's that.
As far as our capacity and interest in additional reinsurance, that's going to be dictated by our capital management planning. We are taking a more comprehensive approach to doing capital management planning including identifying potential uses of capital and discussing potential sources of capital. We don't want to act precipitously in just doing reinsurance deals for the sake of doing reinsurance deals because we can free up some of the additional reserves that are available in Japan. We want to have and identify the appropriate use for that capital to the extent we choose to repatriate some of those proceeds from Aflac Japan to Aflac US, and subsequently to Aflac Incorporated.
There are uses for capital other than share repurchase, partly to make sure we've got squared up on our tax cash flows in the US and some other things like the position of the US operation from a capital perspective where we've been forcing the US operation to pay the shareholder dividends for some time, and there is a modest imbalance if you just looked at US only versus Japan that we're trying to remediate. It is not source of concern among ourselves or among the regulators, but it's something we're trying to do some advance planning on.
There are certainly potential other uses for capital. We're trying to do a more comprehensive program, and we'll have more to comment on most likely at FAB in terms of the progress we're making in that regard. I just want to emphasize we're not going to do reinsurance for the sake of doing reinsurance or because we can. We have to have a disciplined approach about this, and that's what I am trying to put in place.
Dan Amos - Chairman & CEO
Just one follow-up to that, too, let me mention our FSA-based earnings clearly benefited from the reinsurance transaction we executed in October of last year. As we've commented in the third quarter that influenced our thoughts as we formulated our objectives, earnings objectives and capital deployment plans for 2015.
We're looking right now at an amount that we would repatriate of somewhere around JPY150 billion to JPY170 billion this year, JPY50 billion of which we already received in December. That puts us in a good position in terms of executing on the capital deployment objectives we have for this year, which is increasing the cash dividend and buying back $1.3 billion of our shares. That, in conjunction, with the comments Kriss has made and what we talked about last September, we're really thinking of a longer-term plan.
Jimmy Bhullar - Analyst
Okay. That's helpful. Thank you.
Operator
Eric Berg, RBC.
Eric Berg - Analyst
Dan, for much of its early history in Japan, Aflac was heavily, if not exclusively I believe, a cancer insurer. Then during your tenure, the Company has diversified really quite a bit, and for many years you had a broad line-up of products between cancer and medical, the riders, dementia/long-term care and so forth, annuities.
Now it seems we're back to cancer only, or at least that's what it seemed in the December quarter. I think it was the only product that showed a sales increase, with the others showing declines. What's your take on what the next couple of years will bring in terms of new business production? Will Aflac be a one-product Company, or will there be breadth to these sales?
Dan Amos - Chairman & CEO
The one thing that's been rather consistent is whatever the new product is, that's ultimately where the sales go. The new product for 2014 was cancer insurance. I do believe we have a distinct advantage in Japan when it comes to cancer insurance over any other product we've got. It's what started our Company. It's what all consumers view as us being dominant in the market.
From that standpoint, I think we've learned that cancer insurance is still very important. I think medical will be important. I think as we introduce a new medical product, we're still number one in that. I think it will just vary. Let me ask Paul or Aflac Japan, if they'd like to make any comments.
Paul Amos - President of Aflac
Yes. Remember we launched our new medical product toward the end of 2013, so the comparison for medical sales in conjunction with the strong emphasis we had on launching of our new cancer plan certainly put the emphasis on third sector products on the cancer plan itself for that particular quarter.
The other comment I'd like to make is really about the discipline that we're holding in first sector. Because of the record low interest rates we're seeing today and the profit margins that have already been mentioned around certain products, we're certainly restraining the total number and total volume of first sector sales given the current conditions.
Given the large volume of exclusive agencies we have at Aflac, we are certainly going to continue some presence within selling first sector products. In terms of broadly going after the first sector in the current environment, we're restraining those sales and looking to see a fairly significant decline in first sector sales in 2015, if these trends continue.
We'll be closely monitoring this as we did in the fourth quarter, and we'll be monitoring our sales. If conditions change for the better, we will move in that direction. If conditions stay the same or worsen, we would react accordingly. We have measures in place to affect our sales based on the type of business we want to be selling at Aflac.
Kriss Cloninger - President & CFO
Let me add something to that. This is Kriss again.
We are making some modest investments to protect all of our distribution relationships. All of our distribution relationships are important to us, particularly the bank channel where there are limitations on what we're going to sell in the first sector. We're making accommodations in selling a certain amount of business in order to protect those relationships for the longer term.
Eric Berg - Analyst
I have one follow-up question, and then I'll be done for the US team. In the US, it seems that there has been a stabilization, a stabilizing in the number of productive agents, number of monthly average producers.
Maybe the US team could address where they see that headed because it seems to be at the end of the day what matters is not how many people you are recruiting, not how many people you're losing, indeed not how many people you have, but how many productive people you have. I'm focused on that productive number, and I'd like to know where it's headed.
Teresa White - President of Aflac US
This is Teresa White again. We're absolutely headed. We'll continue to recruit, but we also are wanting to make sure that we have productive recruits, so we seek growth in that number. Our goal is to grow that number in 2015.
We are also looking to grow the number of what we call district sales coordinators, and those are the field trainers. Those are the people who assist those recruits in [ensuring] they increase their productivity. Short answer, you're absolutely correct. The goal is to continue to increase the average weekly producer number.
Eric Berg - Analyst
Thanks to everyone.
Robin Wilkey - SVP Investor & Rating Agency Relations
Thank you, Eric.
Operator
Thomas Gallagher, Credit Suisse.
Thomas Gallagher - Analyst
My question is on the new product, and given that it's more than the Cancer DAYS product, and then a similar product that's being sold exclusively to the Post, I guess last time we saw a sales surge to this level where that product is now almost 50% of sales in the quarter, there were some issues with the margin in the future. I just want to get a better handle on your level of comfort around the margin in the product.
In particular, I recall you all highlighting some of the cash accumulation features within the product. I might not have that exactly right, but it sounded to me like this was a bit of a hybrid product, so I want to know is there an interest rate component that we should be mindful of? If you could just address that question in general?
Kriss Cloninger - President & CFO
Tom, this is Kriss.
The cancer product that's created the surge in sales is an annual premium, long duration product, not as sensitive to interest rates. I think at the FAB meetings, I've shown that third sector products are relatively insensitive in terms of profitability to levels of lifetime net investment yields associated with the cash flows, associated with that product. We do build some reserves. The old blocks had some cash surrender values and long duration benefits that we are selling a cash value rider this time out, but it's not that interest-sensitive.
We have diminished some of the long-duration benefits that tend to build reserves a lot. The cancer product is not nearly as interest sensitive as a first sector product. In fact, I don't absolutely know it, but I think it's profitable at 0% interest. That would tell us something there. Let me see. What else did I want to say?
Dan Amos - Chairman & CEO
WAYS? That's what he was talking about.
Kriss Cloninger - President & CFO
WAYS was where we had the surge previously, and clearly that was interest sensitive, both in terms of it being a limited pay. We got most of the funds up in the short-term, and the interest spread made a lot of difference in the profitability over the long term.
This isn't anywhere near that. Plus, we don't have things like discounted advanced premium, where we have to invest in today's rate. Basically, the third sector products, Tom, the claims pay out more quickly over the term of the contract. They pay out periodically during the term of the contract as opposed to all at the end of the contract. Basically, the new third sector products, the cancer products, aren't nearly as interest sensitive as the first sector products that caused the surge in 2011 and 2012, on into 2013.
Thomas Gallagher - Analyst
That's helpful, Kriss. Thanks.
Just my follow-up is given what looks to me like is a fairly radical product mix shift that we're seeing between first sector significantly falling off, cancer really ramping up here, why shouldn't we see a reversal and an improvement in margins going forward here? I know we have the opposite happening when WAYS had become a much bigger part of the whole here. Now that we're likely to see a real shift in the other direction, should we be thinking over the next several years that we're going to see any kind of meaningful lift in profit margin?
Kriss Cloninger - President & CFO
You'll see a lift in profit margin, but it will be more gradual than the first sector business impact because a lot of the cash flows associated with the first sector business came in, in the front end of the product and closer, most of the premiums were paid within a five- to 10-year period, whereas these health products, the cancer products, premiums were paid over the life of the business.
The impact on premium income and the recognition of profit will be over the life of the policy as it was in the first sector business, but the revenues will come in over a slower period of time, a more gradual period of time. We should see a diminishment. We'll see the impact of the first sector premiums on the margins tend to diminish as the level of first sector volume declines.
Thomas Gallagher - Analyst
Okay. That's helpful.
Just so I am clear on this, if you look out over the next two, three, four years, just given the mix shift here, would you expect margins to go up? Or is there still a bit of a drag from the first sector, and it's less clear at this point, given where interest rates are?
Kriss Cloninger - President & CFO
I don't expect margins to rebound immediately, Tom, but I think there will be a gradual trend of increasing margins. The first sector business, that was about, on a per policy basis, 10 times the premium of the third sector policy. There was a major, major impact on the mix shift of revenues associated with that surge in first sector business.
This is a big surge in third sector business by itself. We are still volume-wise going to write, I don't know the exact number, but say around $70 billion of premium on third sector business right now. We were writing like $120 billion or something like that of first sector in those prime years. On a policy basis, we're writing a lot more policies than we did on first sector, but the premium on the first sector was so much more that I think it will be a more gradual impact, Tom.
I will tell you what. We're going to have the updated projections and the like at the FAB meeting in May, and I will be able to update those forecasts we give you on margins by product category, first sector and third sector, as well as an estimate of the impact on the aggregate margin for the next three years. We will be updating that.
Robin Wilkey - SVP Investor & Rating Agency Relations
This is Robin. I would add that if you look at the presentation from the FAB meeting Aflac Japan outlook by product category, the total overall profit margin that we're seeing for 2015 is going to be right in the middle of what we projected. The projection was 19% to 22%, and for 2015 we're seeing 20.3%. I wanted to make that clear.
Also, when you look at the number of days per hospital stay in Japan, we're continuing to see that decline, which has been helping our benefit ratio also.
Thomas Gallagher - Analyst
Okay. Thanks.
Operator
Ryan Krueger, KBW.
Ryan Krueger - Analyst
I was hoping you could talk a little bit about how you're thinking about investment allocation in Japan between JGBs and US dollar corporates in 2015.
Eric Kirsch - EVP of Global CIO
Hi, it's Eric, Ryan. Prior to all this volatility, as you know we do our budgets and planning and consistent with the [SAA] work that we've completed, it would've been about a 25%/75% ratio. I should also say as we think about the US dollar allocation, it is not necessarily confined to US corporates anymore. We certainly have widened the scope. We could call it dollar assets.
However, as you know, we're being very tactical. Rates have dropped, particularly in Japan because in the US while treasuries have fallen, we have seen some credit spread widening that somewhat offsets that. The absolute yield levels haven't really dropped that much in the US.
In light of these very low yields, as you know on the 10-year, it hit about 23% or 24%. It's since popped up, the 10-year JGB, has popped up to about 38%. At these low yields, we would be inclined to underweight that allocation to JGBs, meaning to buy a 20- or 30-year maturity JGB which is typically where we focus, at an average of perhaps 1% or so, we'd rather underweight that allocation this year at those low yields, and put that money to use, whether in dollar assets and traditional fixed income, or perhaps we do expect this year to get going with some of the growth assets that I've spoken about.
We're going to monitor that closely. As you guys know the global macro conditions are changing drastically. We're cognizant of that. At those low levels for JGBs, you would underweight our allocation relative to the original budget.
The other thing I might mention as well as we continue to evolve in our transformation, we are being tactical on our asset allocation. As an example because we've seen this dislocation in the credit markets, going back to about November or December, we firmly believe there's good fundamental credits that are still very strong in US.
One of the things that we did late December, and we are completing soon, is what we call a billion-dollar asset allocation or switch trade. We moved out of about $1 billion of our investment-grade corporates that we own and reallocated that about half to bank loans. We think that sector has gotten hit from technicals, not necessarily from credit quality and liquidity from the retail market. Given our long-term nature, we can take advantage of that.
The other half of that into double B credits in the high-yield sector, but the higher-quality part of high-yield where we think on a relative value basis that's a good long-term place to put our money. We are not only focused on the new money that's coming in and Kriss has talked about. There will be less cash flows this year that's associated with how we do the product side, but we are also looking internal to our portfolio. What else can we do amongst our own assets to rotate, to take advantage of this?
Everyone has heard me say we are in a great position around our capital levels. As you all know, we've cleaned up the past in terms of the portfolio. We are positioned for when there are disruptions in the market, if there are asset classes and strategies that fit our SAA, we will seek to try to take advantage of those.
Of course all of those things I've just mentioned are always within the risk limits. We have risk limits around all of these asset classes, around different credit quality and duration. We've had capacity because we were derisking the portfolio over the last few years. Now is the time for us when these disruptions occur to take advantage of those risk limits and average into the markets.
Ryan Krueger - Analyst
Thanks. That's very helpful.
One follow-up on that, in the fourth quarter your blended new money rate in Japan was 2.47%. Certainly, rates have come down since then. Can you just give us some sense of, given where we are today in the current environment, what type of new money rate you think you can get in Japan at this point?
Eric Kirsch - EVP of Global CIO
For the blended portfolio, that would basically look at not only whatever JGB assets we would buy but the dollar type allocation. If we based it based on the initial percentages by plan, it would probably be something in the 2% area.
If we underweight those JGBs, then that number would go higher. It will depend on how we invest. Of course, it'll depend on where the yields are when we do invest that money. I don't need to tell everybody those yields continue to be volatile.
Ryan Krueger - Analyst
Okay. Great. Thank you.
Operator
Erik Bass, Citigroup.
Erik Bass - Analyst
Other than sales improving, are there things that you're seeing in the US business that may not be as clear to us, but they give you confidence that the changes you made are having the desired impact, and that momentum should build in 2015?
Dan Amos - Chairman & CEO
I am optimistic. I felt good about the third quarter, I felt good about the fourth quarter. I think what Mike Tomlinson, our new Director of Sales, is doing is working. I think what Teresa is doing and her involvement with sales in terms of managing the people has been good. I am just overall very pleased. I think Dan Lebish, and what he's done with Aflac Group has been good. It all seems to be working.
The one thing I will say about this new structure is it pays for performance. There are going to be some very good bonuses in the fourth quarter. If they don't perform well, they're all going to make a lot less in 2015. I've always said put the money where you want it, and the people will flow that way. I was in sales for 10 years, so I know that to be true.
I am cautiously optimistic, but I want to wait until the end of the second quarter before I'm willing to declare victory on what's going on because, frankly we were going against a pretty easy quarter. The fourth quarter was an easy comparison for us so we should have done well. Now we did better than I even thought, but still, it was an easy quarter.
Our easiest quarter in 2015 will be the second quarter. First quarter is a little harder because we had some carryover business in 2013, so we will just have to see. I'm still very encouraged that we will make that number, and I am really not satisfied with that. I really want higher numbers and I think especially with this One Day Pay, it just opens the door for us because there is nobody in the industry that is going to be able to process, approve, and pay in one day.
That is what is important. It's at the time of claim that people need their money the fastest. We are going to get it in their hands.
Yes, there will be some we can't because of, like short-term disability. The accident, the cancer, all the main product lines we sell, we're going to be able to get it to them. I just think it's going to set us apart, and so I am optimistic. But I still at the same time want to be cautious because I am a salesman at heart. I want to be careful here.
Erik Bass - Analyst
Thank you. That's helpful. Just one follow-up on the US, can you talk about the sales breakdown in the fourth quarter between individual and group products?
Teresa White - President of Aflac US
What we look at really is the distribution of the product breakdown and so in the fourth quarter what we saw was really increase in sales on the broker side. We saw as far as the breakdown about a 69% from career, 31% from broker is the breakdown.
What I really want you to look at from my perspective is really the channel. We look at the channel from the perspective of the career channel being focused on the less than 100 market, and the broker channel and the broker sales executives basically selling to and servicing the large case brokers. Now, when you look at the product set, the products are looking more like at 87% of our business is traditional, and 13% is group. We, of course, think that that's going to continue to grow.
Erik Bass - Analyst
Got it. How does that 13% of group sales compare to what it was in the fourth quarter of 2013?
Teresa White - President of Aflac US
Fourth quarter, around 10%. We've seen a modest growth in the group sales. The reason I look at it from a career distribution versus broker distribution is because even with our brokers, 63% of what they sell is the individual product. The larger case brokers are the ones that are selling more of the group products, but the more regional and local brokers are still selling the individual product.
You really can't get a good feel when you're looking at it. Group versus individual are the traditional products and just the products (technical difficulty).
Erik Bass - Analyst
Got it. That's helpful. Thank you.
Robin Wilkey - SVP Investor & Rating Agency Relations
Operator, we're reaching the top of the hour, so we have time for one more question.
Unidentified Participant - Analyst
(technical difficulty) allocations within the existing portfolio, is there a point which you take a really hard look at the available for sale portfolio within Japan, and start to sell some JGBs, and reallocate given where yields are? I know obviously it would generate some significant capital gains, but might you not be happy to pay those taxes to get a lower allocation to JGBs, particularly given the downgrade in December to single A level?
Dan Amos - Chairman & CEO
Sure. Thank you for that question. Please be assured we look at all sorts of modeling of our portfolio and opportunities from yen to dollars. There could be a day when we prefer dollars to yen, and we take a look of that credit quality issue. To your point, the JGBs we own, we will be looking at them in single A category, instead of the AA category given the Moody's downgrade.
Having said that, keep in mind we are balancing a number of factors. For example, when we look at the JGBs they do provide us with yen interest rate protection versus our liabilities because the liabilities are all in yen, so that's a very important factor. When we look at the SAA, our JGB allocation is what I would call at the lower end of the range. It could be a lot higher if we wanted even better matching characteristics. The privates help with that as well because they're yen-denominated.
We will take a look at that but I don't think there is an infinite amount of capacity to say, take JGBs down by 10% of the total portfolio and reallocate. There may be some opportunities around the edges. Then, finally, just for clarification, most of our JGBs are either in HTM or what we call PRM, policy reserve matching. We have very few in AFS. Even within PRM there are some opportunities to do asset allocation and rotate. I just wanted to clarify the accounting designation.
Unidentified Participant - Analyst
That's why I was focused on the AFS. Then I guess maybe it's a question or a comment and maybe both, if I look at your overall US sales in 2014, they are only about 7% or 8% below your all-time high, which I believe was 2007. Now I recognize that competition has grown and probably the market opportunity has grown since 2007 as well. You've lost ground, but isn't it possible that you're back within the next year or two to essentially all-time at least in absolute dollar terms production levels at highs?
Dan Amos - Chairman & CEO
Teresa and I both, 8.9% is the number. That's what we have to do to beat the all-time record.
Unidentified Participant - Analyst
I knew you would know it.
Dan Amos - Chairman & CEO
We all know it. What I told them is is we want to beat records. That is what we're after. Teresa and I both know the number by heart, and we're keeping it in front of them constantly. The sooner the better but that's a stretch goal that I'm keeping back there. As I said, 5 is the number.
Unidentified Participant - Analyst
Understood. Thank you very much.
Kriss Cloninger - President & CFO
Chris, I just want to tell you that Dan and Teresa's motto this year is no whining. No whining.
Unidentified Participant - Analyst
Maybe keeping that in mind, I will make this last comment for you before the call ends. The more you want to create difficult sales comparisons for yourselves, the more I'm on board.
Kriss Cloninger - President & CFO
Okay. We're all for that.
Unidentified Participant - Analyst
Thank you.
Kriss Cloninger - President & CFO
Go to our website, and check out One Day Pay.
Teresa White - President of Aflac US
All right, guys and ladies, thank you so much for joining us. If you want to follow-up with any calls we will be in the office, and we thank you so much for joining us today. Bye-bye.
Operator
Thank you. This complete today's conference. You may disconnect at this time.