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Operator
Welcome to the AFLAC second-quarter earnings conference call.
(Operator Instructions)
Please be advised today's conference is being recorded. I would now like to turn the call over to Ms. Robin Wilkey, Senior Vice President of AFLAC Investor and Rating Agency Relations.
- SVP Investor & Rating Agency Relations
Good morning and welcome to our second-quarter call. Joining me this morning is Dan Amos, Chairman and CEO; Kriss Cloninger, President and CFO; Paul Amos, President of AFLAC, Ken Janke, Executive Vice President and Deputy CFO AFLAC Incorporated and President of AFLAC US; Eric Kirsch, Executive Vice President and Global Chief Investment Officer. Also joining us from Tokyo is Tohru Tonoike, who is President and COO of AFLAC Japan.
Before we start this morning, let me remind you some of the statements in this teleconference are forward-looking within the meaning of the federal securities law. Although we believe these statements are reasonable, we can give no assurance that they will prove to be accurate because they are perspective in nature. Actual results could differ materially from those that we discuss today. We encourage you to look at our quarterly release for some of the various risk factors that could materially impact our results.
Now I will turn the program over to Dan, who will begin this Monday with some comments about the quarter. Dan?
- Chairman & CEO
Good morning and thank you for joining us. I am very pleased that we met and, in many cases, exceeded our financial targets for the second quarter.
Let me begin today with an update on AFLAC Japan, our largest earnings contributor. For the quarter pretax operating earnings in yen were up 2% on a reported basis and 0.8% on a currency neutral basis. Our focus remains on growing the sales of the third sector products, which were up 4.5% for the quarter and in line with our annual sales target.
For the six months, third sector sales were up 3.2%. Sales of first sector products declined 20.3% for the second quarter, which was down somewhat more than we had anticipated. Third sector sales grew sequentially over the first quarter, primarily reflecting an increase in cancer insurance sales from Japan Post.
The number of postal outlets selling our cancer insurance rose from 1,500 to 2,980 in March of 2014 and has remained at that level as of June 30, 2014. We were very pleased that at the end of June, Kampo, as known as Japan Post Insurance Company, received FSA approval to sell AFLAC cancer insurance. Kampo began selling our cancer product last week through their 79 outlets that employ approximately 1,200 sales agents.
Another important aspect of our agreement is the sales education and training support that Kampo provides to post offices selling our products. This support, which includes and sales practices and compliance, helps expand our reach to agents selling our products.
Looking ahead, we believe this alliance will further strengthen when we roll out the exclusive cancer product for Japan Post. Pending FSA approval, we anticipate introducing this new product later in the year. We remain encouraged with our growing partnership with Japan Post Holding and we believe this alliance will gradually but steadily benefit our cancer insurance sales.
With respect to third sector sales, we have seen the contribution from traditional agencies slowing down and we have developed partnerships with new channels that help offset that decline. These channels include Japan Post and we are making gradual but steady progress with advancing our sales through the postal outlets.
However, the second half of the year will present us with difficult comparisons due to the medical product we introduced of August of last year. Taking these factors into account, we anticipate third sector sales for the full year will trend toward the low end of our expectations of a 2% to 7% increase.
Now let me turn to the US operations. In the second quarter, AFLAC US pretax earnings were up 5.7%. As anticipated, our second-quarter sales results continued to be challenged, declining 8.2%. For the first half of the year, new sales were down 6.4%.
You will recall our May analysts meeting I told to I was laser focused on a number of initiatives we are implementing to improve sales. We have spent a lot of time evaluating the market and our business model. We determined our sales model is not as effective as it was in the past and needs to be enhanced.
As such, we are implementing tactical initiatives centered around better performance, management and competitive compensation and is more closely tied to our corporate goals. These measures are designed to more effectively link sales management success to AFLAC's success.
First, we are enhancing compensation through an incentive bonus for our district sales coordinators, the first level of sales management who are primarily responsible for there own personal production and training new sales associates. On July 1 can't district sales coordinators began receiving a bonus based on new sales written at small businesses for under 100. If it proves to be effective, which we expected to be, we will use it again next year. We believe it is vital to ensure all levels of our sales hierarchy have the potential to earn the best compensation in the industry.
Second, we've made the decision to eliminate the commission-based position of the state sales coordinator. To better manage our state operations, we have introduced the new position of Market Director. Market Directors will be salaried, with the opportunity to earn sales-related bonuses. We believe this will enhance our performance management and better align their pay with the new business results.
This change will be effective on October 1 of this year. Further, we think this approach will allow us to more effectively and consistently manage the execution of the US sales strategy over all state operations. This is especially critical given our strong brand, the rapidly changing marketplace and the expanding distribution that includes broker and career agents.
From a sales perspective, changes of this magnitude will be disruptive in the short run and take some time to gain traction. These changes are not without cost. We currently estimate that the quarterly cost related to these US sales initiatives will be around $0.02 per diluted share, beginning in the fourth quarter of 2014.
We will finalize 2015 expense estimates for these initiatives in our budgeting process and they will be reflected in our 2015 guidance that we will provide in October with the third-quarter earnings release. Given these changes and the sales results in the first half of the year, we now expect 2014 sales to be down 4% to 8%.
Now I will provide you an update on the consolidated financial performance. Operating earnings per diluted share, excluding currency, were strong, rising 4.3% for the quarter and 5.4% for the six months.
I will remind you that second half of the year we expect to see increased expenses on various initiatives in both the US and Japan. As such, we currently expect that the 2014 operating earnings per diluted share on a currency neutral basis will be up 3% to 4% for the full year.
On an operating basis, our second quarter annualized ROE was 21.3 %. Based on our year-to-date financial results, we expect to meet our annual ROE target of 20% to 25%, excluding the impact of currency.
We remain committed to generating a strong capital ratios, both on the RBC and SMR, on behalf of our policy holders and bondholders. Although we have not yet finalized our statutory financial statements, we estimate that our second-quarter 2014 RBC ratio will exceed 800%. Additionally, we expect that AFLAC Japan's estimated second-quarter SMR will be above 800%.
You will recall that at our analyst meeting in May we raised our profit repatriation estimate, from JPY100 billion to JPY127 billion. By tomorrow, we will have repatriated JPY131.4 billion. As such, we have the utmost confidence in this year's plan to repurchase $1 billion of our common stock. For the first half of this year the Company purchased more than 515 million of its shares.
For six decades, AFLAC has been delivering on the promise to be there for the policy holders when they need us most by paying claims fairly and promptly. While I am pleased with our financial results, I won't rest until sales are better reflected in AFLAC's full potential. Now I will turn the program over to Robin. Robin?
- SVP Investor & Rating Agency Relations
Thank you, Dan. I like to go over some second-quarter numbers this morning, starting with AFLAC Japan. Beginning with the currency impact for the quarter, the yen weakened against the dollar 3.3%. In reference to topline in yen terms, revenues as reported were up 0.7% for the quarter; premium income declined 0.4% in the quarter; reinsurance lowered premium income by 2%. Excluding the impact of currency, revenues were up 0.4%.
Excluding the weaker yen in the quarter on AFLAC Japan's dollar-denominated investment income, net investment income rose 5.8%. In terms of quarterly operating ratios, the benefit ratio to total revenues declined over last year, going from 61.5% to 60.6% in the second quarter. Excluding the impact of the weaker yen, the benefit ratio for the quarter would've been 60.8%.
Reinsurance had a 50 BPs positive impact on the benefit ratio in the quarter. Additionally, the benefit ratio improved in the quarter due to favorable claims experience in our cancer block as well as typical seasonality, which usually increases as the year progresses.
The expense ratio increased in the quarter to 17.7%, up from 17.0% in the second quarter of 2013. The pre-taxed profit margin increased during the quarter, going from 21.5% to 21.7%. Excluding the impact of the yen, the pretax profit margin for the quarter would've been 21.5%. With the expansion of the margin, pretax earnings increased 2% in yen terms and excluding the yen in the quarter, pretax earnings would've been 0.8%.
Now let me turn to AFLAC US. Total revenues rose 1.3% in the quarter and persistency was 76.4%, slightly up compared to 76.3% a year ago. In looking at the operating ratios, the benefit ratio for the quarter was 41.1% compared to 49.1% a year ago.
The operating expense ratios increased slightly, going from 31.4% to 31.6%. Pretax operating earnings increased 5.7% in the quarter.
Now turning to investment activity for the quarter, let me start with Japan. Approximately 26% of the new cash flow was invested in JGB at a weighted average of 1.32%. During the quarter 74%, or $1.5 billion, of the new cash flow was invested in US securities for a weighted average yield of 3.02%. As a result, total new money yield in Japan for the quarter was 2.58%, up 59 basis points from March 31 and down 44 basis points from a year ago. The portfolio yield was 2.85% at the end of June, down 1 basis point from March and 16 basis points lower than a year ago.
Turning to a few other items in the quarter, non-insurance expense was $51 million compared to $48 million a year ago. Parent company and other expenses were $19 million compared to $18 million a year ago.
On an operating basis, the corporate tax rate was 34.5% compared to 34.4% last year. As reported, operating earnings per diluted share were $1.66 compared to $1.62 a year ago. The weaker yen decreased operating earnings by $0.03 per diluted share for the quarter. Excluding the yen's impact, operating earnings per diluted share would have been increased 4.3%.
Lastly, let me comment on and reiterate some of the statements Dan has already made. We've tightened our range for our 2014 objective and now expect a range of 3% to 4% increase in operating earnings per diluted share. For the third quarter if the yen averages between 100 to 105, we would expect operating earnings to be in the range of $1.38 to $1.47 per diluted share. Using the same currency assumptions for the remainder of the year, we would expect to report operating EPS of $6.16 to $6.30 per diluted share for 2014.
Now we're ready to take your questions, but first let me remind you that to be fair to everyone, limit yourself to one initial question and only one follow-up that relates to the initial question. We will now start with the first question. Carol?
Operator
Randy Binner, FBR Capital Markets, your line is open.
- Analyst
Good morning. I wanted to ask a question higher level about US sales. I appreciate all the commentary on the various initiatives regarding mostly incentives for managers but other structural changes, but my question is, you are not the only one who's seen maybe bumpy sales in your segment of the supplemental health market in the US. Is this there something going on from a macro perspective, from your perspective, meaning the economy, how things are changing in certain regions you have or is it Obama Care? What is it from a macro perspective that's maybe causing some of this headwind?
- Chairman & CEO
We have spent a lot of time trying to analyze this. I believe that it's -- we have been doing business basically the same way for 50 years. Our structure is paid absolutely the same way and what we have always said, the founders, going back to my dad and others, was is if the agent does well, everybody else up the structure does well.
It has gotten out of proportion to some degree. We needed our districts to make more money and we needed to make sure that everyone was aligned to where if the Company did well, the others. I think that is our problem and I think we have addressed that.
I am not so much worried at this particular time. I will say that there still is uncertainty with people trying to figure out, and there's no one just tearing the numbers up in terms of sales growth in our particular sector no matter what, but I think we can do much better and I think focusing them on that will allow that.
I'll just give you an idea. At our state level, one of the problems we had is, is when a person comes in and was taking over a state, they, because it was an independent contractor status, they would take on such high expenses that it was hard for some people to ever take that position. Now, we're going to pay everything, and our state sales coordinators will be the highest paid -- or we're going to call them Market Directors now -- will be the highest paid in the industry, and we don't have to worry anymore about anyone being able to take on the expenses. We are going to cover that.
Over a three-year period, it should break even for us, but that will make a big difference. It means not only can we hire internally, which is the way we want to do it, but we can hire externally. If there is someone else we want to talk to, we can talk to them, whereas before we couldn't talk to them because there was no way they could take on those expenses that were in the hundreds of thousands of dollars. So I think it has positioned us correctly in the new environment that we are in.
And I am very pleased with the attitude of our state people and their willingness to adapt. They get it. They understand that the Company has to do well and they have to do well, and I just believe long term this is going to be very effective for us and I still believe that the market is huge and has great potential. But until everything goes into effect, there is still uncertainty in the marketplace as people look for it to happen.
- Analyst
A follow-up there. So your answer is you think it is tactics and that is very clear. But then does that mean that whatever this Obama Care distraction has been, do you feel like you're -- are you through the worst of that? Are people getting more organized in how they approach that and getting closer to make buying decisions?
- Chairman & CEO
You know, every day it is in the press about is this going to pass or is that going to pass, or can they -- I have said all along that once it got put in, it was never going away. You can argue anyway you want, but the idea that it will ever go away, I just don't think will happen because you have got to get a Republican President or you have got to get, if you have got a Democratic President, you have got to get 60 people on the Senate side and that is not something that is likely to happen.
We will just have to wait and see. But there is still uncertainty and as long as that is going on, we will have to wait. I think it is beginning to -- I think the worst is probably over but there's still a lot of people that are waiting and seeing. Saying that is, I am not going to use any of that as an excuse to why we shouldn't be up and I expect us to be up.
- Analyst
Very good, thank you.
Operator
John Nadel, Sterne, Agee. Your line is open.
- Analyst
Good morning, everybody. Maybe a couple of quick questions. One on Japan. I guess I'll phrase it this way, Dan, perhaps I'm reading to much in the commentary in the press release and you talked about gradual this morning, but not long ago you talked about the Post relationship and Kampo as a game changer and now seems you are really tempering expectations there.
Now we are looking at the full-year third sector sales being maybe at the lower end of your outlook, but you already knew the back half of the year was going to be a tough comparison. I guess if you could help us understand what has changed there, that would be helpful.
- President, Aflac
This is Paul. I will start and then I will let Tohru chime in. Ultimately, we had hoped that the first half the year would be slightly better than where it is here today. I will that's Tohru talk about some of the reasons for that. When we gave you an update at FAB, we had data as late as the month of April that gave us better indications of some the things that would've happened in the second quarter that we thought would produce overall better results.
We do see Post as improving. Post in the first quarter did not meet expectations, but in the second quarter we saw them moving at the right direction and we believe that will continue. As Dan stated earlier, the headwinds that we face due to the launch of a medical plan in August of last year will make the second half of the year substantially more difficult to overcome than the first half of the year. Tohru, do you want to chime in on the specifics around the corporate-affiliated agencies?
- President and COO, Aflac Japan
Yes. For the second quarter, our largest disappointment was the sales by our corporate-affiliated agencies. In particular the sales of Post employees to our customer companies. In April typically they had fully stationed to the new employees of our customer companies, which are very good. That was result of that kind of sales was in line with our expectations more or less. But in May and in June, when our corporate-affiliated agencies try to solicit existing employees, the sales are less than they had expected. That is where the largest disappointment came.
In addition to that, we had some disappointment with the sales of the individual agents. That is in practice largely offset by the growth of our sales to the large, non-exclusive agencies. That a the reason why we have lowered our expectations for the year has somewhat changed.
Dan is quite right, that Japan Post sales can be a game changer, but Japan Post is a huge organization so it takes time to realize the entire potential of the channel. The sales of the Japan Post is improving month to month or quarter to quarter, but still it has not quite reached the full potential of the channel. I think that is the overall situation of the Japan sales.
- Chairman & CEO
John, I want to make one more comment about the game changer. Is a game changer. It is a game changer and it was the only outlet that was left that could possibly be major and go against us in cancer insurance. When we nailed that outlet down, that new distribution channel and took it over and now control it, that was a major game changer for us.
From a compensation or really a production basis, it is going to be a game changer. I believe that, I still believe that and I believe the numbers will reflect that as we move forward. These numbers could be larger. Our job is not to predict what we hope it will be, but to be conservative.
I could have given, we could've given a higher number, but I don't like to ever disappoint. I have said this before and I will say it again, we are not very good at predicting sales. Everybody else predicts revenues, but we would like to predict sales. It's 13 weeks and it is the best we know, but there is an enormous variance in how they do that.
I continue to monitor that but I feel Japan Post is exactly where we want it to be right now. I didn't like first quarter as much, but I do like second quarter and I do like what July is looking like in going forward. So I am very pleased with that.
Let me be clear on the phone if nothing else. Japan Post is a winner and I am thrilled with it. Kampo and the rollout of the product is the unknown what will happen there. But they are committed and we are committed and I feel good.
Now the individual agencies and the corporate agencies are our challenge. We have seen consumers move away from writing business at the worksite or buying at the worksite. That is why we have done the shops. That's why we're doing other things. That's why we're adding these new channels, because we do see consumers move in that direction. That's our challenge and what we have to find ways. It's not so many of the new employees, it's the old employees who have had the mail outs for many times and that's been going on for many years now. And we will continue to monitor that and work toward that.
- Analyst
Okay. I appreciate all those comments. My follow-up question is unrelated. I'm just curious, after you take this JPY131 billion back to the US, or the remainder of it I suppose, how so we think about the impact on a pro forma basis for your SMR ratio in Japan? How much does that come down? And then related to that is just the question, back half of the year expenses being higher, is that simply a matter of timing? You were slower to spend in the first half, or is there something truly incremental about those expense levels?
- EVP, Deputy CFO & President Aflac US
John, this is Ken. Let me start off and Kriss may want to add something to this. First on the SMR, the proper repatriation estimate, or the number of JPY131.4 billion is fully reflected in the SMR estimate of around 800% that we announced. That's already reflected in there.
As far as the expenses go, for Aflac Japan, we had expected to see their earnings more front-loaded this year in terms of our internal forecasting and modeling, and part of that is just related to the expected infrastructure expenses that we talked about last year with our third-quarter release and our guidance as (technical difficulty) the headwinds, for instance. And then clearly the restructuring of the state position from a mission-based position to a salaried position, which starts in October, is something new but would also result in higher expenses in the fourth quarter.
- Analyst
Okay. But aside from that $0.02 in 4Q, the rest of it is really just timing?
- EVP, Deputy CFO & President Aflac US
Yes. I would also point out, too, that we have benefited from the first half of the year from lower benefit ratios than we had in prior periods. If you look back historically, you will see that generally the second half benefit ratios for both Japan and the US are higher than they are in the first half of the year, so we would expect them to increase.
- Analyst
Okay. Thank you very much.
Operator
Yaron Kinar, Deutsche Bank, your line is open.
- Analyst
Ken, going back to your last comments on immediate expense ramp up in Japan, if I remember correctly, the CVEP program was supposed to be about $0.12 of a headwind this year. I think that looking at the G&A in Japan today we see about $0.01, maybe.
So just want to get a better understanding of the ramp-up process. Are you still expecting those $0.12 to fully materialize this year, and how much of a success that would end up being for this year's ability to maybe come out with products at faster pace? I have two questions in here, one being the expense load and the ramp-up of the CVEP and two being that impact of the ability to come out with products as a faster clip, which I think was also built into the sales expectation number for this year originally, and that has since come down slightly.
- EVP, Deputy CFO & President Aflac US
I'll let Paul address the second part, because it is clearly a shorter speed to -- or a shorter time-to-market or faster speed is something that we want to accomplish in Japan. That speaks to kind of the nature in the long-term corporate value enhancement project. We don't -- there is really no expected change in the emergence of those expenses related to our spending in Japan.
- President, Aflac
In terms of the ability to launch products quicker, that is one of the primary goals of CVEP. Currently, we are working on multiple different initiatives. One of those is the new business process. The new business process is the single largest element that we must work on in order to bring products to market faster, so I feel like we like we prioritized correctly what we're doing there.
It is going to take a period of time in order for that to come together, but I feel confident that we are trying to move things in the right direction. That said, as we continue to expand our channels and we continue to work with groups, like Tohru mentioned, with the non-exclusive agencies, it is essential we be able to simultaneously fix what ever we need to in order to compete in the marketplace today while also focusing on what the long-term solutions will be for what Japan is as a market in the long-term, including cost efficiency to make sure we're maximizing our profit levels on our products.
- Analyst
So I think a little while back here you talked maybe they'll coming up with another medical product in Japan this year. Is that still a possibility?
- EVP, Deputy CFO & President Aflac US
We had talked about an additional third sector product this year, that being the revision of our cancer plan, and we are currently working through the final details around that with the Japanese government and internally.
- Analyst
Thank you.
Operator
Steven Schwartz, Raymond James and Associates, your line is open.
- Analyst
Good morning, everybody. Just some follow-ups. Dan, the corporate-affiliate agencies, that's been a problem forever and ever and ever. Maybe there's nothing to be done there, but what can you do with the individual agencies?
- Chairman & CEO
Well, I think that we continue to look at different aspects of the way that they are operating and try to run more ads for them that we have done. We have done better training.
But there is some -- we eat away a little bit by adding distribution channels to the situation, like with the banks. It does impact individual sales to some degree when we do that. It has been the new channels, to me, that would offset it more than anything else. But Tohru, would you like to comment or make and -- add any comments, I should say?
- President and COO, Aflac Japan
Sure. Dan, you are right. The individual agents will continue to be the important part of our service in channel. There is no question about that. However, there are some other channels which are growing faster then the individual agents. The biggest one of such growing channel is the large, non-exclusive agencies.
Like Dan said, we're focusing more on our business with those large, non-exclusive agencies and with other types of distributors, such as the Japan Post. On a contractual basis, individual agents are -- we are shifting away from the individual agents. But they will continue to be producing as much as they are doing now, I think.
- Chairman & CEO
I think what I would say about it is, it is a stable block and we will continue to grow it, but we are going to where the consumers are going. The consumers are moving more toward other places and we're trying to make sure that we are there for them to fill those needs. That is very important and what we will continue to do.
But we do care about our individual agents. We do constantly focus on that. We have contests. We want to grow it, but that is not where we see the real growth channel going forward.
- Analyst
Okay, and then I'll cheat a little and move to the US as a follow-up. I get the Market Director, the move from State Sales Coordinator to Market Director, I get that. I am not getting the compensation to the DSCs. I get trying to incentivize them to go to the right accounts and what have you, but are you implying these people don't make enough money and therefore are not out there selling?
- Chairman & CEO
What I believe is, is that we have more district sales coordinators than a lot of our competitors and we need to focus on making sure that they are making the money we want them to make. I would like to see them -- I'd like to have strong districts that are making good livings. We have promoted a lot of people. If they have got renewals, they make very high numbers, but when they are coming on they need more front money and so we're trying to concentrate on that and making sure that they are able to grow their business.
What we have done over a period of time is, we have made some adjustments by -- an example would be we might cut in a new level of management and that means that we have cut the commissions back a little bit to take that into account. Now, at that time, the districts were for it, we were for it, but you take a little bit away and take a little way here, it begins to hurt their income. By adding this back, we are now getting them up to the level that they were in 2008 and I think ultimately will benefit us.
We have always said the district levels are the key to our organization, that and the associates, so trying to make sure they are high paid is very important to us and we want to make sure that continues to happen going forward. We think this cements that and allows us to really grow the business, because they are the ones training the new people and we've got to hire more new people and that requires a lot of time and effort on their part and they are going to be working harder and so we want to pay them more for working harder.
- Analyst
So pay these guys more on their sales, on like the same level of sales. They can live and then go out and use the extra time to train?
- Chairman & CEO
Let's be clear, almost every time they are selling, they are not selling by themselves. They are taking somebody with them. They are splitting the commissions on what we're doing when they are out training a new person. We are trying to make sure they are better positioned and frankly, this, I think, will put us in a better position where we will be able to hire more people at the district level and really grow the business long term. But shifting some money to them is exactly what we need to do.
- Analyst
Okay. One more if I may, very quickly. California, I don't know if you all have looked at this, California AB1962 with regard to MLRs for dental, have you looked at that?
- Chairman & CEO
I don't know anything about that now, but I will find out and get back with you.
- Analyst
All right, thank you.
Operator
Jimmy Bhullar, JPMorgan, your line is open.
- Analyst
First on the changes you are making in the US, you mentioned in the release it is about a $0.02 expense per quarter in the fourth quarter. Should that actually stay about the same next year or would it go up or go down? And then how long would it take for you to get a return on this? I'm assuming it's a 1%, 2% headwind on earning for next year. You can let me know if that's right or not.
And then on the share buybacks, obviously your capital position is fairly strong, so just wondering -- and you stayed with the $1 billion guidance. But just wondering why you did less in the second quarter than we would've expected, given your $1 billion guidance?
- EVP, Deputy CFO & President Aflac US
This is Ken. Regarding the expenses related to the change to the salary position, we will know a lot more in the next couple months as we budget, because of that amount about half is related to the state operating expenses that Aflac will now be responsible for. In addition it also includes the overhead that it will take to manage in effect 66 teleworkers around the country plus their whatever administrative staff they have, an secretary or admin that we also pull in on. We will have to tighten down those expenses, but that is the best estimate right now.
We're layering on fixed costs. There is an expected offset with the reduction in variable costs, because we'll now -- you should see total commission expense as a percentage of revenues decline going forward because were not going to be paying out renewals for that level of the hierarchy any longer. The more that we sell, the shorter the payback period in terms of that reduction and a variable expense offsetting the fixed expenses that we will be putting on income statement.
- Analyst
But the $0.02 is like the net of the higher fixed minus the variables. It's more like an ongoing expense, at least initially, as opposed to one-time type expense.
- EVP, Deputy CFO & President Aflac US
Right. It is more. You will see in year two, meaning the second 12 months, you see you see a larger offset because the state sales coordinator position will still be -- they're in effect they're still earning commissions on business that they had written all the way up to September, or will write all the way up to September 30 of this year. So the drag is really greater in the first year than it would be in the second.
- Analyst
I got you. Yes.
- EVP, Deputy CFO & President Aflac US
On your follow-up question on share repurchase, when we buy we want to make sure we are buying in a manner that we are acting as a responsible investor. We try and buy below the VWAP, which we did in the second quarter and we've generally been able to do.
We want to stay on track for the full-year amount of $1 billion and try and be as opportunistic as we can. Really, it was just some judgment on our part based on market conditions, volumes, the way the stock was trading and so on and so forth, but we still, again, expect to be at the $1billion mark for the full year. We'll have to see how that plays out between third and fourth quarter.
- Analyst
Okay, thank you.
Operator
Jay Gelb, Barclays, your line is open.
- Analyst
I wanted to circle back on something that was mentioned earlier in the prepared remarks with regard to Japan Post. I believe it discussed rolling out the Japan Post-specific policy. My sense was that was going to be done earlier, so can you give us some perspective on what's the delay there?
- Chairman & CEO
Tohru?
- President and COO, Aflac Japan
The cancer product designed specifically for the Japan Post, our plan was -- I don't know if we had showed the market that we are going to introduce that, that product's audience. We are working on that. We are working exactly as we have been planning. I don't seem to understand exactly what your question is.
- Chairman & CEO
My question is that it's my understanding is it is a pretty simplified product so I'm not sure what the delay is in terms of launching it, specifically within the Japan Post system?
- President & CFO
(Multiple speakers)This is Kriss. I will just kick in. We have to get it approved by the FSA. We had a target date, pretty much the anniversary of the new agreement, which would be around October 1. We didn't anticipate implementing it prior to that time, so if you had the impression we were doing it earlier, it was somewhat inaccurate. But we are more or less on track with our original plan to get the JP-specific product in their hands, hopefully around the beginning of the fourth quarter.
- Analyst
Okay. My follow-up question is also on Japan. For the third sector growth outlook for 2015 and 2016, at FAB you discussed the range of 2% to 8%. Given that has been narrowed for 2014, I would like to see if you can update your confidence level in achieving that target for 2015, 2016?
- Chairman & CEO
I think it's too early. What we don't know is the uncertainty of Japan Post and specifically how Kampo will do with a new product. At the end of the third quarter, we can probably shed a lot better light on that.
- EVP, Deputy CFO & President Aflac US
I don't believe those were actually our sales projections, I believe they were data that was placed into Kriss's financial projections that he shared with you and clearly articulated at the time that they really are not meant to be projections but meant to be ranges of assumptions that we would articulate. When we get to the end of this year we would do is typically do and give out our sales guidance for the coming year, and I feel like at that time we will be better able to give you forward-looking guidance.
- Analyst
All right. Look forward to that, thank you.
Operator
Tom Gallagher, Credit Suisse, your line is open.
- Analyst
Good morning. I just wanted to ask a question about the change in seasonality, the earnings pattern here. If I go back three or four years ago, you saw what was an emerging pattern of 4Q earnings would be lower based on what you guys had flagged as timing of higher expenditures in 4Q, and now you have definitely seen that spill into 3Q. It started happening last year and it seems to be more pronounced now, so you are getting a very big Delta between what you are earning in the first half of the year versus second half of the year.
And you flagged some of the higher back-half expenses and I get that when you gave out guidance, but the order of magnitude here is a lot bigger than I would've guessed looking at a 15% earnings drop sequentially that you have guided to. Can you peel back the onion a little bit and talk about how much of that is expenses, how much is benefit ratio change we have seen on some of these newer products and anything else you could elaborate on?
- President & CFO
Tom, Kriss. I will try to address that. Yes, we have had lower earnings in the second half of the year than the first half and part of it is due to the reasons you identified. Sometimes we are cautious on our expense initiatives in the first half of the year and as we move through the year and gain more certainty that we're going to be able to achieve our annual EPS guidance, then we kind of loosen the purse strings a bit, particularly in the market promotion area may have larger expenses. That has been true, gosh, for years now, not just the last three or four years. Maybe more recently in Japan.
The other thing that has gone on traditionally, Tom, is that now that we have had all of this sock stuff in place for years and years, we have had to define the process of evaluating our claim reserve estimates and the like with the auditors and we have got a particular process in place where we evaluate certain reserves in the third quarter and certain other reserves in the fourth quarter. So the historic pattern's reflected some reserve strengthening, for example, in closed blocks like dementia due to lower interest rates than anticipated in the reserving and the like. And we've had some reserve strengthening overtime for that, that tends to occur to some extent in the third quarter, some extent the fourth quarter. So that has been more a financial reporting seasonality than an actual benefit reserve seasonality.
This past year, we did a reinsurance agreement in the fourth quarter. That actually improved benefit ratios in the fourth quarter relative to the third. We will have the reporting of that reinsurance fully integrated into our benefit ratios by the end of the third quarter and we will get some improvement in the third quarter benefit ratio in 2014 compared to the third quarter of 2013.
Robin identified that was about 0.5 point improvement in the benefit ratio in the second quarter this year and will be again in the third quarter. In the fourth quarter that will be in the system. We will have direct comparability so that improvement will go away.
We do have some seasonality claim patterns that we reflect the financial statement more today that we used to. We used to be able to smooth them out a little bit and these days the accountants are more sensitive to smoothing anything out, so we have to go with more of the actual seasonality of things and claims tend to be lower in the first part of the year as people -- they tend to backload the business to the doctor and the actual claim processing, partly due to deductibles and the like, but partly just due to holidays and other seasonal patterns.
That's a long answer to a pretty short question, but I focus more on the accuracy of the annual estimates than we did because we exceeded our six-month -- our six-month EPS increase ex yen exceeded our annual high end of the range, 5.4%. That was greater than our annual range of 2% to 5%. And because of the some anticipated expenses we've talked about earlier, we decided to tighten the range within the 2% to 5%, going to 3% to 4%. That is some of the rationale behind it.
- Analyst
Got it. That's helpful, Kriss. If I am interpreting your answer correctly, this is a pattern that we will continue to see each year, directionally much greater order of magnitude in terms of first-half earnings and second-half earnings in part. Normal higher expenditures, but also the benefit ratio change being more directly reflective of claim payment patterns. Is that a fair way to put it?
- President & CFO
Yes, that's a fair way to put it. I do want to just say that I specifically mentioned dementia reserves and we have had a couple of increases over the last couple of years, but right now we don't anticipate doing that in the third and fourth quarter. We have to look at the interest assumptions behind the reserves, but with the stabilization of investment yields and the total portfolio and the like, we don't think we have got that kind of interest rate exposure we had in the past that led us some reserve increases, so that's a favorable thing.
- Analyst
Okay, thanks.
Operator
Christopher Giovanni, Goldman Sachs. Your line is open.
- Analyst
Good morning. First on, in terms of medical sales, you clearly alluded to the tough comp in the back half of this year, but I want to think of the sustainability of the quarterly sales we have seen so far year to date.
- EVP, Deputy CFO & President Aflac US
We have seen, beginning last year, very strong sales in our medical product. We anticipated that the medical sales would sustain slightly better growth in the first half of this year than we originally saw. That said, we still believe that the product continues to go in a strong manner. We are focused on the standard medical plan, not our Gentle EVER plan at this time, but we believe those products will continue to sell well in the coming quarters.
That said, it is the reality that competition continues to put out more and more new products all the time and one of the things we have to continue to do, and one of the key reasons I mentioned earlier, our desire to be able to launch products in a quicker manner, is the sustainability of the length of time that a product lasts in terms of the boost to new sales.
So we are constantly monitoring that. We do believe we still have continued tailwinds with our medical plan for some period of time but we continue to notice that the amount of time that a new product is lasting is slightly less than it used to be.
- Analyst
And then for Dan, sort of a silly question, but given your recognition that you won't be growing at the pace to have in the past, the increased focus you have capital generation, returning capital to shareholders, I guess why have continue to have an emphasis, or heavy emphasis, in publicly stated goals around sales targets?
- Chairman & CEO
Because we are a sales company and I expect sales to grow. I believe it sets a trend for us to what ultimately earnings are going to be and persistencies in that number and other elements. I believe that ultimately, when the agent does well everyone else will do well and that's what we have got to see happen here and I am committed to fixing this in the US and believe we will be able to do it.
I put my reputation on the line of trying to fix this. That is what I get paid big bucks to do is to fix things. I understand that's the way it works and I'm willing to go out on a limb and tell you. I expect third quarter sales to be down, but I want to see an upward movement in that fourth quarter. I know that's quick knowing how hard it is to make changes sometimes, but that's where I am focused, and that's what I'm going to continue to do.
- President & CFO
This is Kriss. I pushed Dan a bit, saying look, we have got to have the revenues to build a house, the house of earnings. We have done well at building earnings over the period. Sales are an important part of the earnings for Aflac US. The premium income for Aflac US is probably at least 25% first year and about 75% renewal. In Japan it is not as big, it is a little less than 10% first year premium, 90% to 92% renewal.
I need that growth in first year premium to help grow the revenues overall if are going to get earnings growth. That's why it's important to keep getting new sales and to keep pushing on new sales estimates and the like to achieve our overall financial objectives, which include growth in earnings per share.
- Analyst
Thank you.
- SVP Investor & Rating Agency Relations
Carol, we're coming up to the top of the hour so we will have one last question, please.
Operator
Joanne Smith, Scotiabank. Your line is open.
- Analyst
(Technical difficulty) I've always thought that those were the guys who had the biggest existing books of business.
- Chairman & CEO
We didn't catch any of your question. You just came on in the middle. Start back so we can hear what your question is.
- Analyst
Can you hear me better now?
- Chairman & CEO
Now we can.
- Analyst
If my recollection is correct, my understanding of the state sales coordinators has been that they are the ones that have the largest historical in force book and that they are earning most of their money on the commissions that they are getting from that and those aren't going away. However, if those state sales coordinators do not choose to take on the new position of Market Director, what is the outlook for those books of business? Is there the potential for them to move those to move to some other carrier if in fact they move to a different company as a rep?
- Chairman & CEO
First of all, it's not -- their book of business is based on the people that work for our Company. I was a state sales coordinator for 10 years so I understand it totally and no, you can't move it that easily. So that won't happen. The other thing is, we have not had a single state sales coordinator not go for this new program. It is going to be the highest paid in the industry. They like it. There is a wonderful retirement, where for your salary we put up an equal amount for retirement. They like it very much.
But they will become more of a manager than just a sales manager. They'll look at profits. They'll look at all aspects. I am very pleased with -- we had them sign confidentiality agreements and we introduced it a week ago to just them at six locations. We had them at the exact same time, took away all cell phones, everything, and we are very pleased, because we are pleased of what we're offering them. This is a great deal for them.
It is a great deal for the Company. Because we now can become a united front. We don't have 50 independent people running state organizations, or in this case 65, going different directions. We will unite with the strongest brand that is out there in the insurance industry and be able to push forward with what I believe will ultimately drive our sales. Again, I warn you the third quarter, but the fourth quarter and going forward, I have been in sales, it's in my blood and I just think we can do this. So we will wait and see but that's the way I look at it now.
- Analyst
Okay, Dan, just as a follow-up real quick. The fourth quarter you were looking for an uptick. Is this something that you think is -- this is not like a major change that would be disruptive for an extended period of time, is that which you are suggesting? That people are on board, that now that they're going to be directed toward the overall objective of the Company is, which is to bring in the sales of the core small business employer for some of these agents that are not going after the large cases, et cetera. You think this is something that can get implemented and it could be back to business as usual by fourth quarter and we should start to see some improvement then?
- Chairman & CEO
One reason I am optimistic about an uptick in the fourth quarter is it was such a rotten quarter fourth quarter last year. I didn't like our sales last year, so that's the reason I'm encouraged about that. I don't want to be too optimistic in terms of it not being somewhat what disruptive. Remember, all of these people are used to be independent contractors, so it's a change of the way they've operated. But we think we can mold the way we're going to do it in a way that they are going to like it and it will be less disruptive for them.
Anytime you change jobs, and this is a change in job, there is some disruption. But I think the districts making higher money in between is going to help offset the disruption, because here these districts are, as we are announcing this, making more money so they need to be out there selling because we have only guaranteed it through the end of the year, although I hope we will possibly continue it if it works. So while we have got this disruption at the state level, we have got this enormous positive thing happening at the district level, which I think will help drive sales.
That is why I am encouraged. Look, I am an eternal optimist when it comes to sales. I don't want to overstep it, but as I said I will be very disappointed if I don't see an uptick in the fourth quarter, and then going forward I expect to see improvements.
- Analyst
Okay. Thanks very much, Dan.
- SVP Investor & Rating Agency Relations
Carol, I think we're out of time. If anybody wants to follow up with more questions, I and my colleagues will be available in Investor Relations and thank you for joining us today. Goodbye.
Operator
This does conclude our conference for today. All participants may disconnect at this time. Thank you.