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Operator
Good morning, my name is Amanda and I will be your conference operator today.
At this time I would like to welcome everyone to ADP's second-quarter 2011 earnings webcast.
I would like to inform you that this conference is being recorded and all lines have been placed on mute to prevent any background noise.
After the speakers' remarks there will be a question-and-answer session.
(Operator Instructions).
Thank you.
I would now like to turn the conference over to Ms.
Elena Charles, Vice President Investor Relations.
Please go ahead.
Elena Charles - VP of IR
Thank you.
I'm here today with Gary Butler, ADP's President and CEO, and Chris Reidy, ADP's Chief Financial Officer.
Thank you for joining us for our second-quarter fiscal 2011 earnings call and webcast.
Our slide presentation for today's call and webcast is available for you to print from the Investor Relations home page of our website at ADP.com.
As a reminder, the quarterly history of revenue and pre-tax earnings for our reportable segments has been posted to the IR section of our website.
These schedules have been updated to include the second quarter of fiscal 2011.
During today's conference call we will make some forward-looking statements that refer to future events and as such involve some risks and these are discussed on page 2 of the slide presentation and in our periodic filings with the SEC.
With that I'll now turn the call over to Gary for his opening remarks.
Gary Butler - President & CEO
Thank you, Elena, and thanks to all of you for joining us.
Chris, Elena and I arrived in Barcelona, Spain yesterday.
We're here to participate in Employer Services' Global Meeting of the Minds which is a large client event.
This is an annual meeting where over 100 GlobalView clients and prospects meet with ADP management and exchange ideas relating to their global HR needs.
It's a great networking event and very well attended.
I'll begin today's call with some opening comments about our second quarter, then I'll turn the call over to Chris Reidy to take you through the details, after which I'll return to provide you with our updated forecast for fiscal 2011.
And before we take your questions I'll provide some concluding remarks.
Overall I am quite pleased with ADP's second-quarter results for fiscal 2011.
As you saw in the press release this morning, the positive trends in our key business metrics continued in the second quarter.
New business sales grew a very strong 16% in the quarter with pretty good results across the board in all of our markets.
There was continued strength in the small business marketplace including the PEO with double-digit growth and we were successful in closing a number of significant transactions in our national account space which, as you may recall, had been slower to regain momentum as the economy stabilized and began to turn up.
One quarter of double-digit growth does not make a trend line, but we are feeling much better about the national accounts market and, importantly, the pipeline for new business is solid.
We also posted good growth in major accounts and believe that our investments in the WorkForce Now solution will continue to position us well against the competition.
New business sales in our international business were also up nicely, excluding GlobalView sales which were down slightly year over year.
To remind you, these are very large transactions with long sales cycles.
The pipeline for GlobalView new business is quite strong and I am optimistic about GlobalView's growth opportunities.
You can see from our year-to-date results with new business sales now up 8% that we are clearly on track to achieve our full-year forecast for high single-digit growth for the year.
As we look at retention, I am pleased that once again we saw good improvement in client retention revenue this quarter.
We're not completely through the critical calendar year-end retention period, but we are confident that we will come through it with continued strong retention rates.
Our January results, albeit not official, anecdotally look very strong as well.
In the US our pays per control same-store sales employment metric was up 2.4% in the quarter and ahead of our expectations.
This represents the largest quarterly year-over-year increase since the third quarter of fiscal 2007.
In Europe pays per control are still down slightly compared with year ago, but the decline is clearly decelerating.
Growth in average client funds balances was once again higher than anticipated; increasing 9% in the quarter, driven primarily by higher wage growth and increased pays per control.
It's also noteworthy that the average number of worksite employees paid in our PEO business grew 11% in the quarter.
Acquisition activity was once again good during the quarter and we closed three transactions.
Two of those acquisitions were Employer Services, MasterTax and Byte Software, which is the largest payroll provider in Italy.
In Dealer Services we closed the previously announced acquisition of the Kuwaiti-based PACC, or "pack", a distributor of our international dealer management system platform, Autoline, in the Gulf states since 1992.
Moving on to dealer, the automotive landscape continues to stabilize and dealership closings, excluding the few remaining Saturn closings that were completed this quarter, are down to levels we experienced back in 2007 and 2008.
The worst is clearly behind us and we have good momentum in dealer.
Near-term we expect revenues to still be impacted negatively by the carry-forward effect of the previous dealership closings.
However, we are confident that ADP will continue to compete very effectively in the emerging healthier automotive sector.
With that I'll turn it over to Chris to give you the details of our results.
Chris Reidy - Corporate VP, CFO
Thanks, Gary.
And now turning to slide 4 -- we are pleased that total revenues increased 9% to $2.4 billion in the quarter including acquisitions.
Revenues were negatively impacted nearly 1% from unfavorable foreign exchange rates as the dollar strengthened during the quarter compared with last year.
However, our forecast assumes that foreign exchange impacts will turn favorable later in the fiscal year and have no impact on the full year as compared to a year ago.
On an organic basis revenues grew 5% in the quarter.
Pre-tax earnings were up 1%.
Last year's second quarter included a favorable tax item which reduced the tax provision $12.2 million or $0.02 a share.
We have shown the effective tax rate net earnings and earnings per share comparisons to a year ago including and excluding last year's favorable tax item.
On a comparable basis with a year ago net earnings increased 2% and earnings per share from continuing operations increased 3% on fewer shares outstanding.
As anticipated, second-quarter margins were lower than a year ago due to the negative impact of recent acquisitions as we integrate them, acquisition-related costs and higher expenses from the investments we made over the second half of fiscal 2010 to drive growth.
As you'll hear when we speak about the full-year forecast in a few minutes, the pre-tax margin pressures from these investments are expected to ease during the second half of the year as we anniversary the increased spend levels.
During the quarter we bought back in excess of 1.1 million shares for approximately $52 million.
Let's turn to slide 5 and go through the business unit results for the quarter.
In Employer Services total revenues grew 7%, 4% organically for the quarter.
Revenues in our payroll and tax filing business in the United States were flat due to higher average client funds balances, improved client retention and increased pays per control offset by timing of certain revenues related to calendar year-end activities.
An early look at January does show that these revenues will be recognized.
Our Beyond Payroll revenues in the US continued to grow with 16% growth in the quarter with nearly 5% growth coming from acquisitions.
Tax credit services, time and labor management, ASO, our BPO offering at the low end of the market and HR services all grew nicely during the quarter.
As anticipated, ES' pre-tax margin declined 80 basis points as leverage from higher organic revenues was more than offset by the following items -- higher selling expenses from strong sales growth in the quarter; the grow over impact of the incremental hiring in sales and service over the second half of fiscal 2010; and the impact of acquisition activity.
Pays per control, which is our same-store sales employment metric, increased 2.4% in the quarter which was higher than we had anticipated.
To put this in perspective for you, this is a strong increase, but last year's second-quarter pays declined 5%, so we have just gained back almost half of what we lost a year ago.
All geographies across the US showed increases with the most significant in the Northeast and Central regions.
Our clients represent several industries and the pays in most have turned positive, with the exception of a combination in food services, public administration and construction.
The number of pays in Europe declined in the quarter compared with a year ago on a same-store sales basis.
Though as Gary noted in his early comments, the declines continued to improve.
Client revenue retention continued to improve with another notable increase of 0.8 percentage points year over year.
Gary took you through the new business sales, so I'll just repeat that the strong sales results were overall in line with our expectations for the quarter.
And I'll also remind you that new business sales represent the expected new annual recurring dollar value of these sales and our incremental recurring revenues to our existing recurring revenue base.
Let's continue with the quarter's results.
Turning to slide 6 and the PEO, the PEO reported 15% revenue growth for the quarter, all organic, from increased pass-through revenues and an increase in the number of worksite employees paid.
Pre-tax earnings increased 10%, but pre-tax margin declined 40 basis points pressured by higher pass-through revenues as well as increased selling expenses and headcount.
Year over year for the second quarter average worksite employees increased 11% to about 221,000.
Moving on to Dealer Services on slide 7 -- Dealer Services revenues grew 26% for the quarter, benefiting primarily from the Cobalt acquisition closed last quarter.
Organic revenue growth was 4%.
The automotive marketplace continued to stabilize, transaction revenues also showed growth this quarter.
Dealer's pre-tax margin declined 260 basis points due to the drag of over 300 basis points from acquisition-related costs.
Dealer Services continued to gain market share with strong competitive win rates.
Let's turn now to slide 8.
Before we get into the results of our investment strategy for client funds I want to remind everyone that the safety, liquidity and diversification of our client funds continue to be the foremost objectives of our strategy.
Client funds are invested primarily in fixed income securities and in accordance with ADP's prudent and conservative investment guideline.
To give you a quick understanding of how to read the schedule, as most of you have previously seen, the schedule shows the overall impact of our client funds portfolio extended investment strategy with average balances and interest yields shown in the top half of the slide and the corresponding pre-tax P&L impact shown on the lower half, all color-coded to help you transition from the top half to the bottom half of the slide.
Getting into the details for the quarter, the results were slightly better than we had anticipated primarily due to higher-than-expected client fund balance growth.
For the quarter average client fund balances were up $1.2 billion or 9% compared with the year ago period.
And the average yield on the client funds portfolio declined 30 basis points to 3.5%, resulting in a slight increase of $1.3 million in interest on funds held for clients on the P&L.
In the short portfolio we actually saw an increase in yield compared to last year as a result of higher Canadian overnight rates.
However, lower new purchase rates impacted the extended and long portfolios, as anticipated, for the average yields earned were 20 basis points to 60 basis points lower than last year.
You can see the impact of the lower new purchase rates on the corporate extended yield as well.
Average borrowings were up slightly in the quarter and the average interest rate paid on those borrowings increased to a blended average borrowing rate of 0.3% from 0.2% last year, also attributable to the increase in Canadian short rates.
The result was about a $1 million negative impact to the P&L.
So focusing your attention on the net P&L impact on the lower portion of this slide, taking into consideration the entire extended strategy presented here, the result was a $3 million P&L decrease before tax or a decline of 2%.
The natural hedge of the short portfolio and the borrowings means that you are left with the average yields of 3.6% in the extended and 4.3% in the long portfolios.
So when you look at the bottom line $152 million earned in the quarter on the $14.7 billion in average balances, the overall yield of the bottom-line impact calculates to 4.1% compared to 4.6% last year.
Now let's turn to slide 9 where I'll take you through the extended investment strategy updated forecast for fiscal 2011.
Before I get into a discussion of the detailed forecast, I'd like to update you on the credit quality of the portfolio and what we are seeing in the marketplace regarding the current fixed income investment landscape.
Approximately 85% of our fixed-income portfolio continues to be invested in AAA or AA rated securities.
Fully consistent with our client fund portfolio objective of safety, liquidity and diversification we were again able to take advantage of the supply of new investment grade corporate fixed-income securities and add more corporate bonds to our portfolio as we did in Q1.
In addition, as was also the case last quarter, the steep yield curve continued to present greater opportunities at the longer end of the maturity curve in both the extended and long portfolios.
And as a result the duration lengthened slightly to 2.9 years at the end of the second quarter compared to 2.8 years at September 30.
I want to be clear that we have not decreased the credit quality of the portfolio and there has been no change to our Board approved investment guidelines or our intent to hold the securities to maturity.
Since we do not believe it's possible to accurately predict future interest rates, the shape of the yield curve, or the new bond issuance behavior of corporations, we continue to base our interest assumptions on our forecast on Fed funds, future contracts and forward yield curves for the three and a half and five year US government agencies.
Now to the fiscal 2011 forecast.
This slide summarizes the anticipated pre-tax earnings impact of the extended investment strategy for the client funds investment portfolio for fiscal 2011.
And it's important to keep in mind that 15% to 20% of the investments are subject to reinvestment risk each year.
We have updated our forecast for growth in average client fund balances to 7% to 8% growth which is up from our prior forecast of 5% to 7% growth.
The increase is driven by better than anticipated wage growth, net pay and pays per control, offset somewhat by the impact of the recently enacted legislation that reduces the employee portion of the Social Security wages for calendar 2011.
You'll recall that the first-quarter average client balances also grew 9%.
We continue to expect tougher comps in the second half of fiscal 2011.
We saw higher wage growth in the second half of fiscal 2010 influenced by over 30% growth in bonuses, a return to merit increases and higher SUI rates.
As a result we're not expecting to maintain the level of year-to-date growth in balances for the full year.
We are anticipating a yield on a client funds portfolio of 3.2% to 3.3%, down 30 basis points to 40 basis points from fiscal 2010.
We're anticipating a decline of $15 million to $20 million in client funds interest as the lower interest yield will more than offset the expected growth in balances.
Average new purchase rates for the remainder of the fiscal year are expected to be over 280 basis points lower than the embedded rates on maturing investments based on three and a half and five year agencies.
We're anticipating that average corporate extended balances will be flat to up $100 million and the average yield on the corporate extended will be down 50 basis points to 60 basis points.
Anticipating average borrowings will also be flat to up $100 million and the average interest rate paid on those borrowings will be up slightly in fiscal 2011 about 10 basis points to a blended average barrowing rate of 0.3% to 0.4%.
Looking now at the lower right of the chart you see that the continued anticipation of low interest rates is expected to outweigh the benefit of growing average balances resulting in a decline in pre-tax earnings of $25 million to $30 million for fiscal 2011.
For fiscal 2011 we anticipate a decline of about 40 basis points from fiscal 2010's overall yield of 4.1% from the net impact of this strategy.
Now I'll turn it back to Gary to take you through the remainder of the forecast for fiscal 2011.
Gary Butler - President & CEO
Thank you, Chris.
For those of you who are following along, we're now on slide 10.
In our fiscal 2011 outlook we are assuming no change in the current economic landscape.
We have updated our forecast to include the impact of the acquisitions that closed during the second quarter of fiscal 2011, as well as the impact of the key metrics that were ahead of our expectations during the second quarter.
Overall we anticipate no dilution to earnings per share from the acquisitions closed to date during fiscal 2011.
But as a reminder, the acquisition-related costs will be dilutive to segment pre-tax margins for both Employer Services and dealer.
As disclosed in our public filings and on our website schedules, the reportable segment results include a cost of capital charge related to the funding of the acquisition.
This charge is then eliminated at the total ADP level.
We continue to anticipate that the year-over-year earnings pressures experienced in the first half of fiscal 2011 will ease during the second half of the year as we anniversary the increased sales force and client service hiring.
Now let me take you through the forecast you see here on the slide.
For total ADP revenues we anticipate growth of about 9%.
Excluding revenues from the acquisitions closed to date during fiscal 2011 we anticipate about 5% revenue growth.
We also anticipate about 5% growth in diluted EPS from continuing operations compared to last year's $2.37 excluding favorable tax items in fiscal 2010.
As is our normal practice, no further share buybacks are contemplated in the forecast, so it is clearly our intent to continue to return excess cash to our shareholders, obviously depending upon market conditions.
Let's now go to slide 11 for the segment update.
For our Employer Services business, excluding revenues from the acquisitions closed to date during fiscal 2011, we anticipate revenue growth of about 5%.
Including acquisitions we anticipate about 6% to 7% revenue growth.
Excluding acquisitions closed to date in fiscal 2011 we continue to expect up to 50 basis points of pre-tax margin improvement for the full year.
When you include the acquisitions we anticipate up to 20 basis points of pre-tax margin improvement for the year.
We do now anticipate an increase in our pays per control metric in the US of about 2%.
We anticipate client revenue retention will improve over 50 basis points for the year.
We anticipate about 15% revenue growth for PEO Services with a decline in pre-tax margin due to higher benefits pass-through revenues and the grow over impact of last year's first-quarter favorable $9 million state unemployment tax settlement.
We continue to anticipate high single-digit growth in the annual dollar of ES and PEO worldwide new business sales from the roughly $1 billion sold in fiscal 2010.
And for Dealer Services, excluding fiscal 2011 acquisitions, we anticipate 2% to 3% revenue growth and at least 50 basis points of pre-tax margin improvement.
When you include acquisition activity we continue to anticipate over 20% revenue growth.
We anticipate a decline in total pre-tax margin at dealer of 150 to 200 basis points.
As we turn to slide 12, I'd like to leave you with some closing remarks before we open it up for your questions.
I'm sure you can tell by the tone of my voice I am quite pleased with ADP's results for the second quarter of fiscal 2011.
The positive trends in all of our key business metrics continue and it is clear from the results achieved for the second quarter that our business model is solidly intact.
The resiliency of ADP's business model coupled with continued investments in the business during the downturn and execution against our five-point strategic growth program have clearly resulted in organic revenue growth in the mid-single-digit range less than a year out of the deepest US recession in decades.
As the economy strengthens and we continue to execute against our strategic growth program, I believe ADP is extremely well poised for higher growth longer term.
I don't have to remind you, but I will anyway, ADP's revenues are highly recurring, our cash flow generation is strong and consistent, and we are clearly committed to returning excess cash to our shareholders through consistent share repurchase and increasing dividends.
We recently announced a 6% increase in the quarterly dividend marking the 36th consecutive year of dividend increases.
Our 6% dividend increase and 50% plus payout ratio should clearly signal ADP's confidence in our ability to deliver long-term top-line and bottom-line growth.
Summing it all up, I remain optimistic about ADP's future growth opportunities.
Now I will turn it over to the operator to take your questions.
Operator
(Operator Instructions).
Julio Quinteros, Goldman Sachs.
Julio Quinteros - Analyst
Thanks, guys.
Maybe just jumping ahead a little bit here and thinking about your set-up for fiscal 2012.
Help us frame the key drivers -- we understand what the key metrics are going to be.
But what would you guys be looking for more as you look to fiscal 2012 outside of the normal macro recovery as key drivers for any further acceleration in your revenue growth profile?
Chris Reidy - Corporate VP, CFO
Julio, I'd take you to the waterfall chart that we've trotted out in the past and it really comes down to sales growth, retention is the key.
And that's why we're particularly pleased that the sales growth is where we anticipated, it's strong, it's well on its way to high single digits this year.
We've still got half a year to go, but we're happy with the progress thus far.
And particularly pleased with the retention and with the guidance that we gave on retention now coming off of the base at the end of last year, we'll be near all-time high levels of retention by the end of this year, which is great coming out of a downturn this quickly.
So those two metrics firing on all cylinders.
And then obviously pays per control is an indication of what's happening in the number of employees.
But again, people put too much emphasis on that; it certainly will be wind at our back.
But it's not quite as important as those other two, sales and retention.
So we're happy with all of the direction of the metrics that we normally go through.
Julio Quinteros - Analyst
Thank you.
Operator
James Kissane, Bank of America.
James Kissane - Analyst
Thanks and great job, guys.
Chris, just following up on the retention.
Can you give us a sense of the retention by client size?
And is most of the improvement coming from the small end?
Thanks.
Chris Reidy - Corporate VP, CFO
No, it's actually -- we saw retention improvements across the board in each of our businesses -- SBS, majors, national accounts -- big increases in the mid-market majors, but nice improvement in each of the others as well.
And as Gary said, we've had a look at the early indications of January and they look positive as well, which is an important month obviously with the calendar year end and that's looking nice.
So strong throughout.
Gary Butler - President & CEO
Jim, a way to think about it is clearly with the regional firms and the price pressures in the low and middle side of the market, those two areas have clearly improved the most.
National accounts was already pretty darned good at 93%, 94% kind of numbers before we had the recession and we've actually seen that number go up just because -- just for the same reason we've been slow in signing up new business our existing clients are not anxious to run out and spend money doing other things.
So we've actually seen retention for the first part of the year in national accounts be over 95%, which is pretty darn good.
International has been pretty stable throughout the process and when you add it all up we're not quite to record levels, but we're clearly approaching it.
Plus we've spent a lot of incremental dollars in upping our service levels across the board.
So we're clearly looking forward as we get into the next year or two to go past those record highs in terms of retention.
But I would expect it to become a little bit more asymptotic as time goes on because we have made big strides as we go through that.
James Kissane - Analyst
So, Gary, I've got to ask on margins as you look out a couple years -- not to get a target on margins, but do you think the business is as scalable and as leverageable as in the past so that margins can continue to move up with revenues?
Gary Butler - President & CEO
Let me speak about that a little bit individually, Jim.
Clearly in the PEO the wild card is the increasing cost of healthcare and what's going to happen there and how big it increases, etc., in terms of what's the final outcome with the Healthcare Act, etc.
So we'll still have pressure on margins in the PEO because of the large component of healthcare pass-through.
In terms of dealer and ES at the core, then there's certainly no reason to not think about ADP traditionally, the more organic revenue growth you give me, the easier it is for me to bring margin improvement to the bottom line.
James Kissane - Analyst
Okay, great.
Have a good trip.
Thanks.
Operator
Adam Frisch, Morgan Stanley.
Adam Frisch - Analyst
Hi, thanks, guys, for taking the question.
Nice job on the re-accelerating growth.
I just want to talk about Employer Services for a second, the divergence in trends.
Revenues for traditional payroll and tax were flat after being up the last two quarters, Beyond Payroll business accelerated quite nicely.
How much of the increase and Beyond was due to acquisitions?
And can you describe a little bit -- can you give a little more detail on the puts and takes that are causing the different growth rates here in the two segments?
Chris Reidy - Corporate VP, CFO
Yes, Adam, the 16% included about 5% from acquisitions, so taking out those acquisitions it is 11%.
And the payroll growth was more of an anomaly from the calendar year end; all the metrics were driving payroll growth, as you would expect them to.
But there are a lot of activities at year end including things like W-2 delivery that can be different from year to year.
So that's why we pointed out that in January we saw that coming back.
So that flat would be if you look back it would be more equivalent to what you saw in the first quarter.
And just as a reminder, when you see it a little bit higher in the third quarter, that's benefiting from the movement into January.
So, nothing to worry about.
We wanted to point that out because we saw it as a little bit of an anomaly from what you would have expected, but all related to the timing of calendar year-end activities.
Adam Frisch - Analyst
Okay.
And just looking at those two areas again -- obviously great to see at least the start, hopefully it continues, of more of a micro rebound in employment and so forth.
How do you see employers approaching the next 12 months?
Do you view them as we're going to start hiring selectively, slowly just to make sure that we're not over extending ourselves?
Do you see the Beyond stuff growing slower or faster than it normally has when employers need to give some extra benefits to retain employees?
Obviously that's not the case today.
How do you see the next 12, 18 months or so shaping out in terms of your client's approach to hiring and ultimately (multiple speakers) Beyond?
Gary Butler - President & CEO
Clearly the tone, if you -- I'm a member of the Business Roundtable in Washington, they put out a quarterly survey.
And between the third-quarter and the fourth-quarter survey, which came out in December, the number of multinational companies expected to increase employment rose significantly to like 65%, 70% from like 50% or whatever the number was in the third quarter.
So clearly the trends for the larger companies, which have been the ones that have been in the bunker the most during this period of time, is clearly coming back the other way.
Unemployment is down almost 1 point, every prognostication I read from The Economist is projecting another 1 point improvement in the calendar year ahead.
We're still seeing great activity in our screening and selection services, it's still up strong double digits over the same period last year.
So I think in general we're going to continue to get some lift there and obviously that's a very high margin at our back as we get it.
But you've got to remember that 8.5 million people lost their jobs during the middle of this and we've only added back a couple million of those.
So there are still 6 million new jobs to get back to get back to a normalized 5.5% kind of unemployment number.
Adam Frisch - Analyst
Okay, got it.
If I could just throw in one last one and then I'll turn it over.
Outside of the rising tide, which again we all hope continues, is there anything else you'd like to highlight that ADP is doing to grow in excess of the macro environment seeming recovery?
Gary Butler - President & CEO
Well, sales up 16% for the quarter feels pretty good.
Adam Frisch - Analyst
Right.
Just anything outside the normal core business of ADP.
I know you've had some tuck-ins and some features and functionality kind of expansion stuff.
But is there anything that would go outside of ADP's core business that may be tangential to ADP but not necessarily something you do today?
Gary Butler - President & CEO
Well, there are a couple of things.
One is depending upon how healthcare turns out; we're selling a lot of healthcare and worker's comp into our base which will continue to grow a lot as we go forward.
And the other thing is I think we did the smart thing and continued to invest heavily in product during the downturn, which is pretty evidenced by how quickly we're popping back from a sales and revenue growth standpoint.
So, I think our product leadership in the market is pretty apparent today and we intend to keep the pedal to the metal to make sure we stay there.
Adam Frisch - Analyst
Okay, great.
Thanks, guys.
Safe travels.
Operator
Ladies and gentlemen, we do ask that you limit yourself to one question and one follow-up question.
Jason Kupferberg, UBS.
Jason Kupferberg - Analyst
Thanks, guys.
So your biggest competitor in the small-business market has recently gone through some management change and has talked about some changes in product pricing, sales strategy I guess to some extent.
Are you guys observing that out in the field, out in the market place?
Are you hearing feedback from your sales force about this competitor doing things in a meaningfully different way?
Is it having any impact on win rates or competitive dynamics you guys have been able to ascertain so far?
Gary Butler - President & CEO
We're seeing no noticeable impact.
Basically what they did was just unbundle some services and try to put more of a handle and more of a clamp on discounting.
But our sales guys have the ability to dodge and divert where they need to to counter whatever the situation would be.
So we're really not seeing any difference in win/loss or competitive activity than what we've seen before.
So it's kind of business as usual.
Jason Kupferberg - Analyst
Okay.
And then just on the mobile front, I know you guys have talked about the RUN product in the mobile environment in the past.
Any update you can give us on customer adoption in terms of using the mobile version of the product and your latest thinking on possibly extending some of the applications aside from RUN into the mobile environment?
And any sense from your vantage point to what extent using this mobile channel is truly a differentiator for ADP right now in the marketplace?
Are you seeing some of your competitors do something similar?
Gary Butler - President & CEO
Well, there are a couple of things that I think are pertinent.
We have well over 1,000 people signed up for the mobile app on RUN.
You have to remember though that you may do your payroll still on your PC when you're in the office, but if you're on the golf course or traveling you may do it on your iPhone, whatever the case may be.
So it's not like every one of those 1,000 plus are doing it every payroll, but they've got the app and are using it.
The other thing which I think you should consider is that our RUN application real-time payroll engine that we have is the best thing in the marketplace today.
And so when you put the mobile app on top of that it makes it really a killer application.
So the sales guys are excited about it, their enthusiasm shows, the CPAs and the bankers are excited about it.
So I think it's happening across the board.
Here in the next month or so we'll be making that same app available in terms of the BlackBerry and all of the Android devices.
And also in the next several months we're going into the first roll out of making all of our mobile applications available to the entire client base.
So you'll be able to go to the ADP portal whether you're running on Auto Pay in major accounts or enterprise in the high end of the market or RUN in the low end and get a full functionality out of your mobile device.
So we're really excited about it and we're in the process of the plan to roll it out to our clients as well as to our sales and implementation people.
Jason Kupferberg - Analyst
All right, great.
We'll look out for that, thanks.
Operator
David Togut, Evercore Partners.
David Togut - Analyst
Thank you.
Gary and Chris, could you give us a more granular description of some of the strongest selling and weakest selling services within the three areas of ES?
Gary Butler - President & CEO
I'm not sure what question you're -- are you talking about like Beyond Payroll products?
David Togut - Analyst
Well, not only Beyond Payroll, but within core payroll.
Is that just vanilla payroll coming back?
Is there anything else along with that that's driving the double-digit sales growth?
Chris Reidy - Corporate VP, CFO
I think on the core payroll it's the new platforms RUN.
We've said in the past it's got a buzz in the sales force, it's got a lot of excitement, clients love it.
So that's helpful, I think that's helping drive, as well as WorkForce Now in the mid-market and that's got the same effect in the mid-market.
So I think that's driving it.
In the Beyond Payroll, with the 11% excluding acquisitions it was pretty much across the board in terms of growth.
The HR and benefits area, our ASO product, the BPO at the low end of the market was very, very strong, as was our tax credit services.
Everything was up nicely.
So it was strong across the board.
Gary Butler - President & CEO
Yes, I think the one really notable exception for you, David, would be the ASO products in our major accounts and in the small end of the market.
A lot of traction and the new platforms help it even more.
David Togut - Analyst
Just as a quick follow up.
Have you noticed any significant change in run rates -- or excuse me, win rates versus your primary national competitor with the RUN product and also with WorkForce Now?
Gary Butler - President & CEO
I would say that most of our losses -- I think where people sometimes get a little confused is that most of our losses come out of the base, they don't come so much in new sales.
And even though we may see our competitor -- our national competitor frequently, we don't see him on every deal.
And clearly we're doing great with the RUN platform and the new mobile app.
So I think they are a little better, but clearly it's a large function of who's the referring CPA or at the banker or who got there first or who's a little more flexible on price.
So, yes, I'd say it's better, but I certainly wouldn't want to run around trouncing our largest competitor.
David Togut - Analyst
Thank you very much.
Operator
David Grossman, Stifel Nicolaus.
David Grossman - Analyst
Thanks.
Gary, can you talk a little bit more about the international markets perhaps ex-GlobalView and how the growth has been trending and what impact, if any, your ability to transfer funds within Europe is impacting both growth and profitability?
Gary Butler - President & CEO
Well, let me talk to the funds piece first.
We're having a lot of success, the initial through countries that we rolled it out were the UK and the Netherlands and it's doing terrific obviously off of a very small base.
We have rolled it out to our French clients over the last number of months and have been surprised with the acceptance that we've gotten so far.
So, that's certainly helping the overall number, but again, it's nascent in terms of its size and scale.
But we're very pleased with the results that we've seen so far clearly ahead of our expectations.
In general we've seen double-digit sales growth out of our international markets now for a couple years.
A lot of that is really based on three things -- more feet on the street because we had a big opportunity; I think our management team is executing better; and we're clearly -- have clearly convinced them that there's a lot of opportunity in Beyond Payroll.
So we're selling a lot of HR and time and labor kind of services that we really weren't selling historically internationally.
So that would be the way I would divide it up.
David Grossman - Analyst
And should we think about that -- it's 20% of revenue as I recall right now, the international piece.
Should that just stair-step its way up or grind its way up or do you see any catalysts for that to accelerate -- other than GlobalView of course?
Gary Butler - President & CEO
Well, if they can get to the point, like we are in the United States, of selling Beyond Payroll where it's 40% or 50% of new sales it would clearly accelerate it.
And I think that's some of the embedded growth that we're getting today.
We're very fortunate in the international scene too to also have very low turnover in the sales force.
And so I expect it to continue to do well and potentially even do better over time.
David Grossman - Analyst
Okay and just one last thing.
Getting back to Adam's question, ADP is obviously a different company than it was coming out of the last cycle.
So as you think about those investments that have been made over the last couple of years or the last several years, if you will, where do you want us to focus in terms of where you expect to see the most incremental growth in the new cycle?
Gary Butler - President & CEO
Well, we're clearly going to regain employment levels I think.
If you take economic forecasts as reliable, which I'm not sure you can, but if you take that as reliable, to go from 9% unemployment down to about 5% over the next three or four years, it's certainly going to be a big advantage for us.
Secondly, at some point in the future interest rates will no longer be a drag, so we'd all be worth a lot of money if we could call that date exactly.
But over a planning horizon of five years I would certainly not expect this drag that we've had to continue.
But again, I think it's going to be great wind at our back as the laddering strategy starts to increment the other way other than just prevent bigger losses from going down.
The rubber meets the road in terms of our new sales growth, our retention rates are terrific.
Obviously as the economic environment gets a little bit more positive we should be able to get back to a little bit more of a positive slant on price increases.
I think ASO, particularly in the mid and low end of the market, is going to continue to explode.
And I think we're going to do a bang up job selling healthcare insurance and worker's comp into our base.
We're very pleased with what's happened in our Workscape acquisition.
So the realities of us being able to focus on higher growth in benefits I think is going to be very important for the future as well.
Chris Reidy - Corporate VP, CFO
I would also take you back to the five points of strategic growth because we've been talking about that for a long period of time.
And we do see the growth coming out of every one of the -- particularly on the revenue side -- the top four.
We believe that the core business can grow.
If we didn't believe that we wouldn't have been investing in products like RUN and WorkForce Now.
We believe that international will continue to grow and continue to invest in GlobalView and the excitement here in Barcelona is a good indication of the potential of that.
And then in the BPO space, as Gary said, the ASO COS offering and the growth in the PEO.
So we're seeing the growth in each of the areas, as well as you can see in the Beyond Payroll, that's coming back nicely and we continue to invest in that.
So, it's not one any more than the other, it's from all of those areas we expect to see nice growth.
David Grossman - Analyst
Very good, thank you.
Operator
Tien-tsin Huang, JPMorgan.
Tien-tsin Huang - Analyst
Hi, thanks.
Good morning, I guess good afternoon to you guys.
Retention, the level of retention, where are you now versus your historical average retention rate?
And maybe if you can compare it to peak retention levels, I'd be curious to hear that as well.
Chris Reidy - Corporate VP, CFO
We ended up last year slightly below the 90% that we've talked and with 50 basis points above that you can do the math.
And so that's starting to approach the highest levels that we had seen back in -- I guess it was fiscal year 2008 was our last peak.
Tien-tsin Huang - Analyst
Okay, so we're near the highs there?
Chris Reidy - Corporate VP, CFO
Yes.
Tien-tsin Huang - Analyst
Got it.
And then on the Employer Services, just a clarification.
I guess you noted, Chris, pressure from higher selling expenses, but it looks like you kept your margin outlook this same if we exclude the acquisition.
So are the selling expenses tracking higher than you expected and there are some offsets, or was it pretty much what you forecasted?
Chris Reidy - Corporate VP, CFO
Pretty much what we had forecasted and we had said that there would be pressure in the quarter.
It was nothing unexpected; we had the growover of the expenses.
We knew the sales expenses would be higher than last year because of the growth in expenses.
So we didn't mean to indicate anything other than that.
Tien-tsin Huang - Analyst
Okay, great.
I have another but I'll stop at two, thank you.
Operator
Ashwin Shirvaikar, Citi.
Ashwin Shirvaikar - Analyst
Thanks.
Congratulations, guys, on a good quarter.
My question is on the -- obviously very good new sales growth, but what's the timeframe to ramp those new sales into revenues?
Do you think they layer into revenues in one to two quarters?
Gary Butler - President & CEO
You have to remember that in the PEO and in small business, sales and starts are the same number.
Ashwin Shirvaikar - Analyst
Right.
Gary Butler - President & CEO
So --.
Ashwin Shirvaikar - Analyst
I meant more of the larger [site].
Gary Butler - President & CEO
Well, in majors our average new client starts in call it four months is a good way to think about it.
And in national accounts it's more like nine months on average.
In GlobalView it's usually phased in over a couple years.
Chris Reidy - Corporate VP, CFO
But for modeling purposes I think we've always kind of steered everyone towards the 50% in year and 50% out.
There's nothing that we see that would move you away from that.
Ashwin Shirvaikar - Analyst
Okay.
Also one other I guess housekeeping kind of question.
The share count, why did that jump?
Was that more of a timing situation because of the recent acquisitions and the dividend increase or is there anything --?
Gary Butler - President & CEO
Yes, that was more of an anomaly of the quarter; we don't expect that to hold for the year.
But it's option exercises with the stock price at $49 and options, older options particularly starting to expire in the money.
And so we look at that and we make sure that it balances out over the year.
As we say that we don't expect there to be any dilution for the year, we would buy back shares to make sure we counter that at the very least.
So that should not be an issue for the year.
Ashwin Shirvaikar - Analyst
Okay, great.
Have a successful trip, guys.
Gary Butler - President & CEO
Thanks a lot.
Operator
Robert Bourgeois, Bernstein.
Rod Bourgeois - Analyst
Yes, guys, nice to see the growth coming back.
On that note, what was your year-over-year growth in core payroll clients?
And can you also give us a read on what your year-over-year growth in average pricing was?
Chris Reidy - Corporate VP, CFO
Okay, in clients, let's see -- current year we're up across, in total US it's up and it's up about a little shy of 4% in SBS year over year.
Rod Bourgeois - Analyst
Okay.
So does that mean average pricing was down since you had flat growth in core payroll, positive pays per control, positive client retention trends and you had -- if you had positive growth in the actual client base what's the remaining factor that caused payroll to be flat year over year?
Gary Butler - President & CEO
Yes, no, it really was the anomaly of the year end and the recognition of revenues either in the second quarter or the third quarter.
And so we have a lot of year-end activities, you've got W-2 revenue as a good example of that, and that can fall either into December or it can fall into January.
So when you normalize for that, the payroll growth in the second quarter looked a lot like it did in the first quarter and in the third quarter it will look a bit higher because it's got the benefit in January.
So it really had nothing to do with the pricing.
Rod Bourgeois - Analyst
Okay.
So in other words, you had positive growth in employees, positive growth in clients, but the average yield in terms of revenues on those employees and clients was down because of less year-end revenue recognition which may benefit you in January?
Chris Reidy - Corporate VP, CFO
Yes.
And that is just a timing issue and we've already seen that come back to us in the beginning of January.
So that will flatten that out or make it more ratable through the year than the little bump that you saw.
Rod Bourgeois - Analyst
Okay.
With the current sort of bookings trend being in place, assuming that run rate at least continues, what sort of base client growth can you achieve over the next year if you're able to sustain that level of sales activity?
I mean it looks like you're actually in a position to have better base client growth or at least akin to what it was before the downturn if you can sustain this level of sales activity, but I'd love your latest read on that.
Chris Reidy - Corporate VP, CFO
Yes, I think the best we can say is that -- give you the actuals that were up.
We don't forecast at that level to the client level.
Certainly happy to see that it's positive and headed in the right direction and one does correlate to the other, but we don't forecast at that level.
Rod Bourgeois - Analyst
All right.
And then Chris, just one quick one on the selling expenses in the quarter -- I mean, clearly your margin was affected by higher selling expenses which I assume largely stems from sales commissions being up due to the strong bookings.
Can you quantify to what extent your margins were affected?
Chris Reidy - Corporate VP, CFO
I'm sorry, I missed the end of what you said because I was adding that it's not only just the commissions, but it's -- we added sales people -- probably 15% in growth in the sales headcount as well as in service.
But in the selling expense particularly you're going to see that increase year over year as well.
So it's both.
Rod Bourgeois - Analyst
Got it.
So you've got commissions and you've got headcount.
But if you exclude the sales headcount and you just look at the sales commission load which was probably higher in the quarter, how much -- can you give us an idea to what extent the margins in the quarter were affected just by the lumpiness of having sales commissions up?
Chris Reidy - Corporate VP, CFO
I don't have that off of the top of my head.
I don't think it was -- I think the only thing we would probably point you to is the guidance that we're giving for the full year that it turns around.
It wasn't that the sales growth was way more than we expected, it's still on target to be high-single-digits.
If you remember last quarter, we had the anomaly in sales of being flat in sales growth and we were telling everybody that's okay because of the year over year, but it's still in line.
So I don't think that it was anything abnormal, we expected it to be down in margins in the second quarter.
And so as a result we would expect that to turn around for the year.
Rod Bourgeois - Analyst
No, I got it.
I'll follow up.
I was less asking about how it performed versus your expectation.
I am actually trying to get a better way to model the sales commission and its sensitivity to the bookings.
But that's probably a broader question.
Anyway, guys, thanks a lot.
I appreciate it.
Operator
Again we ask that you please limit yourself to one question and one follow-up.
Joseph Foresi, Janney Montgomery Scott.
Joseph Foresi - Analyst
Hi, guys.
I wonder if you could just provide maybe a little bit more color around the new sales growth this quarter.
Is this -- I know it's hard to say, but is it a sustainable level?
And should we think of it in terms of any kind of seasonality or any one time that might be working its way into that number?
Gary Butler - President & CEO
In the grand scheme of things for model building, etc., it may change from year to year but the skewing is pretty much first half of the year is about 50% and the second half of the year is about 50%.
That varies by business because, like in PEO and SBS, they're very skewed towards the third quarter because their sales and starts are the same number.
So you get a big bounce there.
In terms of absolute dollars, the first quarters tend to be the smallest and the third -- the fourth quarter would generally be a little bit larger as everybody is running for the roses of making the trip or leveraging their commission rate.
Chris Reidy - Corporate VP, CFO
I would say what would be helpful for you to look at too is the growth rates in sales last year by quarter and you'll see that the first half was down in fiscal year 2010 in both the first and second quarter 2%, it was relatively flat in Q3, and then up 24% in the fourth quarter.
So as you're thinking about year to date 8% and we're talking high single digits for the year, that's in contemplation of a fourth quarter over a strong fourth quarter last year.
So bear that in mind as you're looking at it as well.
Joseph Foresi - Analyst
Okay.
And then just my second question here, just maybe you could provide just a little bit of color.
Much would you attribute the new sales growth to reinvestments and where are we on that plan?
Have we kind of finished our -- the first round of reinvestment and we're going to put more into the business or maybe you can just update us on that as well.
Gary Butler - President & CEO
We'll be back to our -- as we come out of this year we'll be back up to -- back to our more standard approach to sales growth, which would mean we'd add call it 5% to 7% headcount growth as we attempt to grow sales double digits.
So headcount is kind of the certain way to do it and then you always drive for increases in productivity due to tenure, better pricing, bigger bundles, whatever the case may be.
So as you think about that, and we generally start hiring those folks again in the March/April timeframe.
This year the headcount growth was larger than that, it was more like 8% or 9% and we added a good bit to the low end of the market because that's where we did have the luxury to cut during the downturn in 2008 so we wanted to put it back up.
I think our traditional way of thinking about it will be the correct way of thinking about fiscal 2012 and beyond.
Joseph Foresi - Analyst
Great, thank you.
Operator
Tim McHugh, William Blair & Co.
Tim McHugh - Analyst
Yes, thank you.
You kind of touched on my question a little bit right there, but I was going to ask mainly on both the sales force and then what you just talked about, but more also the client service side.
Where do you feel you're at productivity wise relative to history and how much room is there to improve?
I realize you just mentioned sales force, so maybe more so on the client service side.
Gary Butler - President & CEO
Well, we did a ramp up service, particularly as our loss rates went the wrong way during the downturn.
We chose to continue to invest and actually increase the headcount levels even though we were under a lot of revenue pressure.
I think our service levels today are pretty good.
If you're sitting in my chair you never say they're great but they're certainly better than they've been for a number of years and our turnover in services is very low.
But we'll continue to increase headcount kind of at a little bit of a discount to internal revenue growth and work on productivity to kind of offset the difference.
But we're certainly not going to try to freeze it at this level and then milk the margin as opposed to doing a better job or creating products that cause people to coalesce, etc.
Tim McHugh - Analyst
Okay.
And then can you also give us an update on the GlobalView profitability expectations?
Gary Butler - President & CEO
Sure.
I think what we're anticipating is the breakeven of GlobalView would be in fiscal year 2013.
Tim McHugh - Analyst
Okay.
All right, thank you.
Operator
Jim McDonald, First Analysis.
Jim Macdonald - Analyst
Thanks, guys.
Could we talk about Internet payroll for a second?
Your competitors are getting active there.
You have products, but can you give your thoughts in that area?
Gary Butler - President & CEO
Say the question again?
Jim Macdonald - Analyst
Using the Internet to generate business -- for example, Intuit's purchase of PayCycle and Paychex on SurePayroll -- what you are going to do about that.
Gary Butler - President & CEO
Well, we chose not to bid on it because we already had it.
Jim Macdonald - Analyst
So will you get more aggressive on acquiring business through the Internet?
Gary Butler - President & CEO
We have been for all of our current product set, and major accounts and small business are all delivered via the net.
Jim Macdonald - Analyst
I'm talking more about sales acquisition.
Gary Butler - President & CEO
I'm not following you.
Do you mean --?
Jim Macdonald - Analyst
Internet marketing.
Gary Butler - President & CEO
Would we go [out] and try to buy more SurePayrolls, is that your question?
Jim Macdonald - Analyst
No, buying customers on -- getting customers through the web.
Gary Butler - President & CEO
You mean just without a sales force?
Jim Macdonald - Analyst
Yes, or with modest sales activity.
Gary Butler - President & CEO
Well, we do that with our telesales today.
So if we generate lead activity to the ADP website that is followed up with a telesales call, which we are continuing to do that and have been for a while, which is not a whole lot different than what some of the other people do.
I think Intuit actually you can sign up, if you're a small company, directly on the Web, but SurePayroll and others like that you generally end up talking to somebody before you get started.
Jim Macdonald - Analyst
Okay.
And moving on, could you give an idea on your acquisitions, what the magnitude of the acquisitions were that you had closed this quarter?
Chris Reidy - Corporate VP, CFO
Well, we gave what they were -- MasterTax, Byte Software.
Byte was a -- the largest payroll provider in Italy and we were number two, so now we are the largest significantly.
And --
Gary Butler - President & CEO
I think Byte was in the $60 million kind of range.
MasterTax is like a $10 million, plus or minus.
Chris Reidy - Corporate VP, CFO
Right.
Gary Butler - President & CEO
PACC would have been somewhere around the same size.
Jim Macdonald - Analyst
Of $10 million?
Gary Butler - President & CEO
Yes, give or take.
I mean, we don't give digital accuracy at that level.
Jim Macdonald - Analyst
Okay.
Thanks very much.
Operator
Tim Willi, Wells Fargo.
Tim Willi - Analyst
Thanks.
I just had one question around PEO.
Could you discuss sort of what the margin trends have looked like if you exclude pass-throughs?
And I know you talked about part of the margin pressure was not only pass-through but some investments you made.
And just sort of maybe help us understand -- maybe split the margin pressure, if you will, at least conceptually, between your investments and the accounting treatment of revenues.
And then just sort of thinking about that going forward.
Chris Reidy - Corporate VP, CFO
Yes, I would say we -- in the net or excluding the pass-throughs there was still a little bit of pressure on that number this time because we did increase sales force and headcount.
And so we made some investments just like we did in the rest of the businesses this quarter.
So that did put a little bit of pressure on -- so, but typically that's been rising while the bottom-line falls.
Now in the Q you'll see the pass-through numbers and so you can kind of do the math based on the pass-through and back it out from the total.
And you'll see that as you do that the margins are 30% plus kind of margins.
Just taking the total -- the NOI doesn't change and you back out the pass-throughs from the total revenues and you'll be able to do that math.
So it's good healthy margin business and then the accounting, as you referred to, is just bringing that down to the net.
So, --.
Tim Willi - Analyst
If I could follow up just on that business with my follow-up question here.
I think historically that's been a pretty fragmented market.
As you think about that business, is it a business where M&A makes sense going forward, or obviously sort of the organic growth is obviously pretty healthy as it stands.
Do you just sort of decide to just continue to do what you're doing organically or are there attractive properties out there that may come on the market?
I think private equity was putting some money in maybe a handful of years ago and trying to do some roll-ups in particular parts of the country.
Any thoughts there?
Gary Butler - President & CEO
We would love to do acquisitions in that area.
There are a couple of subtleties those that you need to be aware of.
Typically ADP likes to be in the PEO business where the worker's comp number is relatively low.
So we tend to be more white collar or gray collar and certainly not blue collar.
So we don't write high-end worker's comp kind of business which gives us less exposure when you have capacity issues in the insurance industry and you see worker's comp rates go through the roof.
So we have very stringent underwriting, both in terms of the quality of the book of business as well as the type of the business that we buy.
As contrasted to that, the general market where you were referring to it as being fragmented, having high worker's comp claims or insurance premiums for a lot of those companies is a good thing because it's more revenue until the arbitrage goes the other way and then they get in trouble.
So we've looked at let me say dozens of properties over the years and we have tried to do some deals where it's -- we'll pay you on what gets converted into our model, but seldom do the entrepreneurs want to sell that way.
So I don't expect a lot of increase in acquisition activity in that arena, but if they come and meet the criteria that we're looking for in the quality of our book of business we would certainly do the deal.
You also have to remember that 50% of the new bookings in the PEO are referrals from the ADP payroll base.
And not many other PEO companies have 4,000 feet on the street in the Employer Services business, nor have 500,000 clients as ready-made prospects that you can target based on the underwriting criteria that we would like to have.
Chris Reidy - Corporate VP, CFO
At a much higher multiple of revenue.
Gary Butler - President & CEO
Yes.
Tim Willi - Analyst
No, that's great, I appreciate the insights.
Thanks so much.
Operator
Gary Bisbee, Barclays Capital.
Gary Bisbee - Analyst
Hi, guys; I realize it's late, just one question.
As we look back at the employer acquisitions over the last 12 months, what would be a reasonable expectation to have around the growth potential of those over the first say two to three years you own them?
And I remember the employee's example a couple of years ago where you just shot the lights out in terms of sales people grabbing that and up selling it.
But how should we think about how quickly you integrate them, how quickly the salespeople are trying to up sell these or sell them to new customers?
Gary Butler - President & CEO
Well, we -- generally if we buy 1% of revenue in a year I'm disappointed.
If we buy 2% to 3% I'm pretty pleased and occasionally we get lucky and get one that's a pretty good size, not huge but pretty good-size where you may get up to 3% to 5% of revenue.
In almost every case the acquisitions we make are for new products or new geographies or the kind of things that we can then leverage and hand to our sales force and then take it back out.
A good example -- a current example of that is Workscape which really is a superior product for the medium-sized and large-sized major -- national account.
And it's really hot right now in terms of the sales guys being excited about it.
We bought a little company in the UK which is an Internet HR and benefits engine last year and we're taking it across the continent and into Australia and it's going to be a good growth driver for us.
When we buy just a payroll acquisition we typically just integrate it and convert it to our platforms because we really don't need strategic platforms in the payroll area.
Gary Bisbee - Analyst
So I guess it's reasonable to assume then that outside of your just buying payroll customers, a lot of these acquisitions have much more rapid growth potential for a couple of years than what the core business is doing?
Gary Butler - President & CEO
Yes, absolutely.
I think that's an accurate statement.
Gary Bisbee - Analyst
And I guess just a quick follow-up.
Is there any change in your thought around the profit margin potential beyond payroll in general?
I know PEO is lower, but outside of that you still think that they can be comparable to the core business overall?
Gary Butler - President & CEO
I absolutely do.
And if you give me organic revenue growth, whether it's the payroll business, the HR business, the benefits business, the 401(k) business, the margin improvement is going to come right along with it.
Gary Bisbee - Analyst
Great.
Thank you.
Operator
Giri Krishnan, Credit Suisse.
Giri Krishnan - Analyst
Hi, good morning.
A quick question for Gary.
I guess it was good to see that growth in the large-company market seems to have picked up.
But I guess in speaking with clients does it feel like this growth is sustainable for the rest of the year?
And I guess if so, do we have any room for the new business sales forecast to then be revised up or is it still too early to tell that that might in fact happen?
Gary Butler - President & CEO
You know I can't really comment on that beyond the forecast that we made.
But I think you can clearly tell from the tone of voice that we are very pleased with where our product is, the sales guys are doing well, the momentum is clearly going in the right direction.
We have a lot of prospects here for GlobalView, we've actually signed a couple of large multi-million dollar contracts in the month of January that didn't get into the December numbers.
And we even got permission this morning to say to you that we actually signed up over 80,000 employees with the new General Motors for their US payroll on GlobalView.
So, we've got some real new product enhancements, product platforms that are coming out in national accounts this spring that will be in place for 2012.
So in general I'm pretty optimistic about the sales theme.
And if I was pessimistic I doubt we would have reaffirmed our high-single-digit forecast.
Giri Krishnan - Analyst
Okay.
And a quick follow-up.
I know in the last quarter you had spoken to pricing pressure from the regionals.
Has that changed at all or can you give us an update on that?
Gary Butler - President & CEO
It's pretty -- I mean, it's still there and that's really where we see it the most are the regionals, not from the national competitor.
But it's certainly abated and our mission there is to deliver higher value at the same or slightly higher pricing and we're constantly working on the product and the product configuration try to make sure that happens.
Giri Krishnan - Analyst
Okay.
All right, thank you.
Operator
Mark Marcon, Baird.
Mark Marcon - Analyst
Good morning and let me add my congratulations.
I want to go back to a question that was asked earlier, just rephrasing it a little bit.
I think the nature of the question was to what extent do you think on the small business side there is a change in behavior in terms of a preference for almost do-it-yourself or kind of the Intuit versus a fully outsourced model just for core payroll?
Any sense in terms of your market research, your feet on the street, what are you hearing from that perspective?
Gary Butler - President & CEO
Well, I think you would -- just a good example of that, Mark, just in RUN payroll which is a much more intuitive product, full Internet, real-time payroll, which would kind of go to the vein that you're talking about.
Historically when we were selling what we called AutoPay Plus or our product at the low end of the market, 70% of those people would call their payroll in.
In RUN 70% of the people do it themselves and only 30% of them call it in.
So we're looking at some other options on the low end of the market that would even further encourage that or things that would use live chat or other kinds of methods to enable us to get at a lower price point and a more zero touch kind of environment.
But at the end of the day, if you've got a payroll problem and your direct deposit doesn't work or the IRS is calling, we think it's pretty nice to be able to have somebody to get on the phone.
And so basically we'd like to be able to offer a continuum of service.
But at the end of the day, if you've got a problem as a small client, it's really my problem and I'm happy to be there to help you.
Mark Marcon - Analyst
It certainly sounds advantageous to have a spectrum of services.
How does the profitability on a per client basis -- to the extent that preferences shift can you make as much money through the RUN product as you can through your fully outsourced payroll?
Gary Butler - President & CEO
Absolutely.
I mean the margins there are right on the money already with a much smaller base.
Chris Reidy - Corporate VP, CFO
The example that Gary gave of the teledata business of the 70% calling it in means I have to have somebody on my end answering that call, keying it in, then you've got an error rate issue.
So there's a lot of potential if we could drive that (multiple speakers).
Gary Butler - President & CEO
The other thing that's been great, Mark, about the real-time engine on RUN is it's a real-time engine and you can run a complete payroll and look at it before you release it.
And so you can make all the corrections live and still get rerun and rerun and rerun until you get it to look exactly like what you want to have on it.
Mark Marcon - Analyst
That's huge.
And then I was wondering if we could just shift over to Dealer Services for the follow-up.
Out of the 20% revenue growth that you're anticipating, how much of that is due to the acquisitions versus organic?
And to what extent are you starting to see some real benefits in terms of the auto market is really starting to come back, both domestically and internationally.
To what extent are you starting to see that?
When is that going to really come through?
Chris Reidy - Corporate VP, CFO
I'll just give you the first part of that and then I'll turn it to Gary.
Excluding the acquisitions it would be 2% to 3% revenue growth -- excluding acquisitions was part of our guidance.
Gary Butler - President & CEO
And what was the rest of that question, Mark?
Mark Marcon - Analyst
Just to what extent are you starting to see the benefits of the global auto market coming back?
I mean, Asia is on fire; China is probably going to end up selling more cars, obviously at lower price points, but more cars in the US in the near future.
To what extent are you starting to derive the benefits of that?
Gary Butler - President & CEO
I think longer-term as you look at -- if you take out the huge economic swings you get in the auto sector, there's not a reason in the world that dealer can't grow at the same rate as Employer Services over time.
And so our objective there is to get back to a high-single-digit kind of organic growth rate and bring some margin to the bottom line -- margin improvement to the bottom line to drive double-digit profitability.
The issue you have in China is it's still very nascent from a systems standpoint, so you have a lot of smaller dealers with not a lot of automation and you don't have the large dealer groups like you have in Europe, parts of Europe and throughout the US.
So on the surface it appears to give you more faster growth, but the realities are there's a lot of slogging through the mud that has to take place to really get it to the same kinds of levels we get in the US.
Mark Marcon - Analyst
Understood.
Thank you very much.
Operator
Chris Mammone, Deutsche Bank.
Chris Mammone - Analyst
Thanks.
I guess just a quick follow-up.
You did a good job explaining the anomaly effect for the fourth-quarter payroll growth.
I guess is the sort of 2% shift that occurred, is that -- I'm just trying to get a sense -- is that sort of more than is typical or was that sort of as expected?
Chris Reidy - Corporate VP, CFO
You really don't know until the very end of December or early January.
So we've seen a little bit of that anomaly in the past as well.
But it's hard to predict.
So it's not something you can get --.
Gary Butler - President & CEO
There are a couple of other things.
You have to remember there was some pretty severe weather in large parts of the country during that period of time.
A lot of it depends on when people run bonus payrolls.
A lot of it is how fast they want to start for the following year.
We also in times where you've got a large -- a lot of changes to tax rates or other compliance rules and regulations, we tend to move the volume further into January so that we don't run out and print a bunch of -- 25 million W-2's and find out they're wrong.
So we tend to go a little bit slower in times when there's a lot of complexity.
I think the long and the short of it, and Chris said it before, is you ought to assume that it's going to be business as usual in terms for the full year in terms of that rate of growth and not get hung up in this timing around the quarter.
Chris Mammone - Analyst
Okay, that's fair.
And I guess for my follow-up, just back to dealer.
Any update on the ODE platform?
I just haven't heard about it in a while, I was wondering if it's still a strategic focus.
Gary Butler - President & CEO
Yes, it's still a strategic focus, we're working -- the big challenge there is getting all the connections to all the banks that do the lending and off the loan apps which we're doing.
We're working on a couple of other big opportunities that we think may help us, but we still think long-term it's the right thing to do for Dealer Services.
Chris Mammone - Analyst
Okay.
Thanks, guys.
Gary Butler - President & CEO
I appreciate everybody calling in today.
I think you can tell by the tone of the conversation today that we're much more encouraged.
Again, I don't want to use the term buoyant as I talked about the last quarter, but we certainly are encouraged.
We've raised our forecast literally almost across the board and all the trend lines are in the right direction.
So I think we're going to have a great year and I think we're going to be well positioned to continue that strength as we move into fiscal 2012.
Thanks for coming and we'll talk to you next quarter.
Chris Reidy - Corporate VP, CFO
Thanks, everyone.
Operator
This concludes today's conference call.
You may now disconnect your lines.