使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Operator
Good day, and welcome to the Apple Q2 FY 2021 Earnings Conference Call.
美好的一天,歡迎參加 Apple 2021 財年第二季度收益電話會議。
Today's call is being recorded.
正在錄製今天的通話。
At this time, for opening remarks and introductions, I'd like to turn the call over to Tejas Gala, Director, Investor Relations and Corporate Finance.
此時,對於開場白和介紹,我想把電話轉給投資者關係和企業財務總監 Tejas Gala。
Please go ahead.
請繼續。
Tejas Gala - IR Contact
Tejas Gala - IR Contact
Thank you.
謝謝你。
Good afternoon, and thank you for joining us.
下午好,感謝您加入我們。
Speaking first today is Apple's CEO, Tim Cook, and he'll be followed by CFO, Luca Maestri.
今天首先發言的是蘋果公司首席執行官蒂姆庫克,其次是首席財務官盧卡梅斯特里。
After that, we'll open the call to questions from analysts.
之後,我們將開放分析師提問的電話。
Please note that some of the information you'll hear during our discussion today will consist of forward-looking statements, including, without limitation, those regarding revenue, gross margin, operating expenses, other income and expense, taxes, capital allocation and future business outlook, including the potential impact of COVID-19 on the company's business results of operation.
請注意,您在我們今天的討論中聽到的一些信息將包含前瞻性陳述,包括但不限於關於收入、毛利率、運營費用、其他收入和費用、稅收、資本分配和未來業務的信息展望,包括 COVID-19 對公司經營業績的潛在影響。
These statements involve risks and uncertainties that may cause actual results or trends to differ materially from our forecast.
這些陳述涉及風險和不確定性,可能導致實際結果或趨勢與我們的預測存在重大差異。
For more information, please refer to the risk factors discussed in Apple's most recently filed annual report on Form 10-K and the Form 8-K filed with the SEC today, along with the associated press release.
有關更多信息,請參閱 Apple 最近提交的關於今天向 SEC 提交的 Form 10-K 和 Form 8-K 的年度報告中討論的風險因素,以及相關的新聞稿。
Apple assumes no obligation to update any forward-looking statements or information which speak as of their respective dates.
Apple 不承擔更新截至其各自日期的任何前瞻性陳述或信息的義務。
I'd now like to turn over the call to Tim for introductory remarks.
我現在想把電話轉給蒂姆做介紹性發言。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Thanks, Tejas.
謝謝,泰哈斯。
Good afternoon, everyone, and thanks for joining the call today.
大家下午好,感謝您今天加入電話會議。
Apple is proud to report another strong quarter, one where we set new March quarter records for both revenue and earnings, besting our year ago revenue performance by 54%.
Apple 很自豪地宣布又一個強勁的季度,我們在 3 月份的季度收入和收益上都創下了新的記錄,比去年同期的收入表現高出 54%。
Reflecting both the enduring ways our products have helped our users meet this moment in their own lives as well as the optimism consumers seem to feel about better days ahead, we set new March quarter records in every geographic segment, and success was broadly distributed across our product categories.
反映我們的產品幫助我們的用戶在他們自己的生活中度過這一刻的持久方式以及消費者似乎對未來更好的日子感到樂觀,我們在每個地理區域都創造了新的三月季度記錄,並且成功廣泛分佈在我們的產品類別。
Mac and Services delivered all-time record results, and we set new March quarter records for iPhone and Wearables, Home and Accessories.
Mac 和服務創造了歷史最高記錄,我們在 iPhone 和可穿戴設備、家居和配件方面創造了新的 3 月季度記錄。
To provide some color on our results, let's turn to our product categories.
為了給我們的結果提供一些顏色,讓我們轉向我們的產品類別。
We saw a very strong performance for iPhone, which grew 66% year-over-year driven by the strong popularity of the iPhone 12 family.
我們看到 iPhone 的表現非常強勁,在 iPhone 12 系列的強勁普及的推動下,iPhone 同比增長了 66%。
With unmatched 5G capability, the best camera system ever in an iPhone and advanced durability from Ceramic Shield, this family of devices is popular with both upgraders and new customers alike.
憑藉無與倫比的 5G 功能、iPhone 有史以來最好的相機系統以及 Ceramic Shield 的高級耐用性,該系列設備深受升級者和新客戶的歡迎。
And just last week, we unveiled an all-new purple finish for iPhone 12 and 12 Mini.
就在上週,我們為 iPhone 12 和 12 Mini 推出了全新的紫色飾面。
As has been the case throughout the pandemic, iPad and Mac continue to be critically important tools for our customers.
與整個大流行期間的情況一樣,iPad 和 Mac 仍然是我們客戶至關重要的工具。
Over the past year, tens of millions of iPads and Macs have been deployed to help students learn, creators create and to enhance remote work in all of its forms.
在過去的一年裡,已經部署了數千萬台 iPad 和 Mac,以幫助學生學習、創作者創造和加強各種形式的遠程工作。
This has helped iPad grow very strong double digits to its highest March quarter revenue in nearly a decade.
這幫助 iPad 以非常強勁的兩位數增長,達到近十年來最高的 3 月季度收入。
On Mac, fueled by the M1, we set an all-time revenue record continuing the momentum for the product category.
在 Mac 上,在 M1 的推動下,我們創造了有史以來的收入記錄,繼續保持產品類別的勢頭。
In fact, the last 3 quarters for Mac have been its 3 best quarters ever.
事實上,Mac 過去 3 個季度是有史以來最好的 3 個季度。
Last week, both iPad and Mac took a big step forward.
上週,iPad 和 Mac 都向前邁出了一大步。
We debuted a radically redesigned brand-new iMac designed around M1's unmatched capabilities, and we've brought M1 to iPad for the first time in the new iPad Pro with 5G capability and a Liquid Retina XDR display.
我們推出了一款經過徹底重新設計的全新 iMac,圍繞 M1 的無與倫比的功能而設計,並且我們首次將 M1 帶入了 iPad,配備 5G 功能和 Liquid Retina XDR 顯示屏的新款 iPad Pro。
It was a quarter of sustained strength for Wearables, Home and Accessories, which grew by 25% year-over-year.
這是可穿戴設備、家居和配件持續強勁的四分之一,同比增長 25%。
Apple Watch is a global success story, and the category set March quarter records in each geographic segment, thanks to strong performance from both Apple Watch Series 6 and Apple Watch SE.
Apple Watch 是一個全球性的成功故事,得益於 Apple Watch Series 6 和 Apple Watch SE 的強勁表現,該類別在 3 月份的各個地區均創下季度記錄。
It's an exciting and busy period ahead for Wearables, Home and Accessories with the launch of the next-generation Apple TV 4K and our newest accessory, AirTag.
隨著下一代 Apple TV 4K 和我們最新的配件 AirTag 的推出,對於可穿戴設備、家居和配件來說,這是一個激動人心且忙碌的時期。
AirTag builds on the powerful and incredibly useful Find My experience, helping users privately and securely keep track of the items that matter most to them.
AirTag 建立在強大且極其有用的“查找我的”體驗之上,可幫助用戶私密且安全地跟踪對他們最重要的項目。
Third-party accessories and products can also make use of the Find My network, guaranteeing a great experience no matter what products you choose to use.
第三方配件和產品也可以使用 Find My 網絡,無論您選擇使用什麼產品,都能保證獲得出色的體驗。
Turning to Services.
轉向服務。
We achieved growth of 27% year-over-year and set new records for services in each of our geographic segments.
我們實現了 27% 的同比增長,並在我們每個地區的服務領域創造了新的記錄。
We continue to enhance and improve our current service offerings from Apple Music to Apple News while continuing to launch new services that enhance our customers' lives.
我們將繼續增強和改進從 Apple Music 到 Apple News 的現有服務,同時繼續推出改善客戶生活的新服務。
Just last week, we introduced Apple Card Family which reinvents how you can share credit cards and build credit together.
就在上週,我們推出了 Apple Card Family,它徹底改變了共享信用卡和建立信用的方式。
We also announced Apple Podcast subscriptions, a global marketplace for listeners to discover premium content from their favorite creators and storytellers.
我們還宣布了 Apple Podcast 訂閱,這是一個全球市場,讓聽眾可以從他們最喜歡的創作者和講故事的人那裡發現優質內容。
While we're on the topic of services, in many ways, this quarter showed the unique value to customers created by Apple's belief in the deep integration of hardware, software and services.
雖然我們談論的是服務,但在很多方面,本季度都展示了 Apple 對硬件、軟件和服務深度集成的信念為客戶創造的獨特價值。
Across our products and throughout our software ecosystem, we continue to deploy industry-leading new tools to protect users' fundamental right to privacy.
在我們的產品和整個軟件生態系統中,我們繼續部署行業領先的新工具來保護用戶的基本隱私權。
In addition to the App Store privacy nutrition labels that we discussed on last quarter's call, we're proud to have launched the full implementation of App Tracking Transparency.
除了我們在上個季度的電話會議上討論的 App Store 隱私營養標籤之外,我們還很自豪地推出了 App Tracking Transparency 的全面實施。
This powerful yet simple idea gives users a choice over how their data is used and shared across the apps that they love and use every day.
這個強大而簡單的想法讓用戶可以選擇如何在他們喜歡和每天使用的應用程序中使用和共享他們的數據。
No matter what device you enjoy it from, it is a milestone period for Apple TV+, racking up many new award nominations and wins, including its first Oscar nominations.
無論您使用何種設備享受它,這都是 Apple TV+ 的里程碑時期,獲得了許多新的獎項提名和獎項,包括首次獲得奧斯卡提名。
Ted Lasso, in particular, has been recognized with a multitude of awards and nominations including most recently, an AFI Program of the Year Recognition, Writers Guild of America Awards and a clean sweep at the Critics Choice Awards.
特別是泰德·拉索 (Ted Lasso) 獲得了眾多獎項和提名,包括最近的 AFI 年度認可計劃、美國作家協會獎和評論家選擇獎的橫掃。
Apple TV+ also continues to be a place where we can tell stories that matter and lift up important voices and experiences like our new upcoming content partnership with Malala; or our latest original documentary special, The Year the Earth Changed, narrated by the legendary David Attenborough and released to commemorate Earth Day.
Apple TV+ 仍然是一個我們可以講述重要故事並提升重要聲音和體驗的地方,例如我們即將與馬拉拉建立新的內容合作夥伴關係;或者我們最新的原創紀錄片特輯,地球改變的那一年,由傳奇人物大衛·阿滕伯勒講述並發布以紀念地球日。
This is, of course, just one example of how Apple lives its values and operationalizes the idea that to whom much is given, much is expected.
當然,這只是蘋果如何踐行其價值觀並實踐“給予誰多,期望多多”這一理念的一個例子。
To begin with our environmental efforts, just last week, we marked a milestone Earth Day on multiple fronts.
從我們的環保工作開始,就在上週,我們在多個方面紀念了具有里程碑意義的地球日。
In addition to the progress we've made in our own efforts to achieve our pledge of a net zero carbon footprint by 2030 across our entire supply chain and use of our products, we're proud to play a role in the growing ripple change taking place across the private sector.
除了我們自己努力實現到 2030 年在我們的整個供應鍊和我們產品的使用中實現淨零碳足蹟的承諾方面取得的進展之外,我們還很自豪能夠在不斷增長的漣漪變化中發揮作用整個私營部門。
As of this month, 110 of our suppliers have joined us in our renewable energy commitment, and we will bring online nearly 8 gigawatts of new clean energy, the equivalent of taking 3.4 million gas-powered vehicles off the road each year.
截至本月,已有 110 家供應商加入了我們的可再生能源承諾,我們將上線近 8 吉瓦的新清潔能源,相當於每年減少 340 萬輛燃氣動力汽車。
Through Apple's $4.7 billion in green bonds and related efforts, we've supported transformative environmental projects around the world from clean energy initiatives in China to 2 of the world's largest onshore wind turbines in Denmark to 180-acre solar project outside Reno, Nevada and many more.
通過 Apple 47 億美元的綠色債券和相關努力,我們支持了世界各地的變革性環境項目,從中國的清潔能源計劃到丹麥的 2 個世界上最大的陸上風力渦輪機,再到內華達州里諾以外的 180 英畝太陽能項目等等。更多的。
We're also keenly focused on how this wave of green innovation can lead to equitably shared prosperity.
我們還非常關注這波綠色創新浪潮如何導致公平共享的繁榮。
Through our new $200 million Restore Fund, we're helping local and rural communities around the world build sustainable industries around work in forests, creating opportunities and removing up to 1 million metric tons of carbon from the atmosphere every year.
通過我們新的 2 億美元恢復基金,我們正在幫助世界各地的當地和農村社區圍繞森林工作建立可持續發展的產業,創造機會並每年從大氣中去除多達 100 萬公噸的碳。
And here in the United States, we started a green impact accelerator, investing and supporting minority-owned businesses at the forefront of environmental fields.
在美國,我們啟動了綠色影響加速器,投資和支持處於環境領域前沿的少數族裔企業。
As we look forward to WWDC, we're taking new steps to foster -- to support and foster the unmatched community of developers we work with here in the United States and around the world.
在我們期待 WWDC 的同時,我們正在採取新的措施來培養——支持和培養我們在美國和世界各地與之合作的無與倫比的開發者社區。
I'm particularly excited about our inaugural Entrepreneur Camp for black founders and developers.
我對我們為黑人創始人和開發人員舉辦的首屆企業家營感到特別興奮。
Building on the success of our Entrepreneur Camp program, which we began in 2019, this program gives this profoundly innovative community of developers the chance to develop next-level technical skills through hands-on technology labs, and with our partners at Harlem Capital, it also shares insights and mentorship on building and scaling an app business.
在我們於 2019 年開始的企業家營計劃取得成功的基礎上,該計劃讓這個極具創新精神的開發人員社區有機會通過動手技術實驗室開發更高水平的技術技能,並與我們在哈林資本的合作夥伴一起,還分享有關構建和擴展應用程序業務的見解和指導。
We were proud to announce that we have expanded and accelerated our commitment to the U.S. economy.
我們自豪地宣布,我們已經擴大並加速了我們對美國經濟的承諾。
Over the next 5 years, we will invest $430 billion, creating 20,000 jobs in the process.
未來 5 年,我們將投資 4300 億美元,在此過程中創造 20,000 個工作崗位。
The investments will support American innovation and drive economic benefits in every state, including a new North Carolina campus and job creating investments in innovative fields like silicon engineering and 5G technology.
這些投資將支持美國的創新並推動每個州的經濟效益,包括新的北卡羅來納州校園以及在矽工程和 5G 技術等創新領域創造就業的投資。
Looking forward, whether you're running a business or just hoping to see family again after more than a year, it's tempting at this moment to let hope about the end of the COVID-19 pandemic outstrip clear-eyed realism about the challenges we still face.
展望未來,無論您是在經營企業還是只是希望在一年多後再次見到家人,此時此刻,人們很容易讓對 COVID-19 大流行結束的希望超過對我們仍然面臨的挑戰的清醒現實主義臉。
In many places around the world, new waves of infections driven by even more infectious variants of the virus are driving new lockdowns.
在世界上許多地方,由更具傳染性的病毒變種引起的新一波感染正在推動新的封鎖。
Instead of simply assuming that the end is in sight, we at Apple are doing our part to make it a reality, beginning with an enduring and uncompromising commitment to the health and safety of our teams, and extending well beyond our walls into the communities where we work.
不是簡單地假設末日就在眼前,我們 Apple 正在儘自己的一份力量讓它成為現實,從對我們團隊的健康和安全的持久和不妥協的承諾開始,並遠遠超出我們的圍牆,深入到社區我們工作。
We also want to do everything we can to connect users to life-saving vaccinations that are in ever greater supply.
我們還希望盡一切努力將用戶與供應量不斷增加的挽救生命的疫苗聯繫起來。
Through Apple Maps, for example, we now showcase vaccine site locations here in the United States, building on our maps of testing locations in many countries around the world.
例如,通過 Apple Maps,我們現在展示了美國的疫苗站點位置,以我們在全球許多國家/地區的測試位置地圖為基礎。
It's worth remembering for much more than financial reasons or year-ago compares, just how we felt at this time last year when everything we knew had to change: Planes sat grounded, entire business districts were empty and silent; people left groceries or care packages sitting in the garage or in the hall overnight in recognition of all that we didn't know and therefore, had to imagine.
值得記住的不僅僅是經濟原因或一年前的比較,還有去年這個時候我們的感受,當時我們所知道的一切都必須改變:飛機停飛,整個商業區空無一人;人們把雜貨或護理包留在車庫或大廳裡過夜,以承認我們不知道的一切,因此,不得不想像。
Thanks to researchers and scientists, doctors and nurses, everyone who can put a shot in an arm and even just check a name off a list, we have reached new days of hopeful resolve.
感謝研究人員和科學家、醫生和護士,每個人都可以打一針,甚至只是從名單上核對一個名字,我們迎來了充滿希望的新日子。
Our work is not done, but as I said a year ago, while we can't say for sure how many chapters are in this book, we can have confidence that the ending will be a good one.
我們的工作還沒有完成,但正如我一年前所說的,雖然我們不能確定這本書有多少章,但我們可以相信結局會是好的。
With that, I'll hand things over to Luca.
有了這個,我會把東西交給盧卡。
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
Thank you, Tim.
謝謝你,蒂姆。
Good afternoon, everyone.
大家下午好。
We are extremely pleased to report record results for our March quarter despite continued uncertainty in the macro environment.
儘管宏觀環境持續存在不確定性,但我們非常高興地報告 3 月份季度的創紀錄業績。
We've been operating in new ways for over a year, and we could not be more proud of the way our team continues to execute and innovate at unprecedented levels.
一年多來,我們一直以新的方式運營,我們為我們的團隊繼續以前所未有的水平執行和創新的方式感到無比自豪。
Our revenue reached a March quarter record of $89.6 billion an increase of over $31 billion or 54% from a year ago.
我們的收入達到了創紀錄的 896 億美元,比一年前增加了 310 億美元或 54%。
We grew very strong double digits in each of our product categories, with all-time records for Mac and for Services and March quarter records for iPhone and for Wearables, Home and Accessories.
我們在每個產品類別中都實現了兩位數的強勁增長,Mac 和服務創下了歷史記錄,iPhone 和可穿戴設備、家居和配件創下了 3 月季度記錄。
We also set new March quarter records in every geographic segment with growth of at least 35% in each one of them.
我們還在每個地理細分市場創造了新的 3 月季度記錄,其中每個細分市場都至少增長了 35%。
Products revenue was a March quarter record of $72.7 billion, up 62% over a year ago.
產品收入創下 3 月份季度記錄,達到 727 億美元,同比增長 62%。
As a result of this level of sales performance and the unmatched loyalty of our customers, our installed base of active devices reached a new all-time record in each of our major product categories.
由於這種銷售業績水平和我們客戶無與倫比的忠誠度,我們的有源設備安裝基數在我們每個主要產品類別中都創下了歷史新高。
Our services set an all-time record of $16.9 billion, growing 27% over a year ago.
我們的服務創下了 169 億美元的歷史記錄,比一年前增長了 27%。
We established new records in each geographic segment and in most service categories.
我們在每個地理區域和大多數服務類別中都創造了新的記錄。
I will provide more details about the performance of our services business later.
稍後我將提供有關我們服務業務表現的更多詳細信息。
Company gross margin was 42.5%, up 270 basis points from last quarter driven by cost savings, a strong mix and favorable foreign exchange.
公司毛利率為 42.5%,比上一季度增長 270 個基點,受成本節約、強勁的組合和有利的外匯影響。
Products gross margin was 36.1%, growing 100 basis points sequentially also thanks to cost savings and FX, partially offset by seasonal loss of leverage.
產品毛利率為 36.1%,環比增長 100 個基點,這也得益於成本節約和外匯,部分被槓桿的季節性損失所抵消。
Services gross margin was 70.1%, up 170 basis points sequentially and mainly due to a different mix.
服務毛利率為 70.1%,環比增長 170 個基點,主要是由於不同的組合。
Net income of $23.6 billion, diluted earnings per share of $1.40 and operating cash flow of $24 billion were all March quarter records by a wide margin.
淨收入為 236 億美元,每股攤薄收益為 1.40 美元,經營現金流為 240 億美元,均大幅創下 3 月季度記錄。
Let me get into more detail for each of our revenue categories.
讓我更詳細地了解每個收入類別。
iPhone revenues had a March quarter record of $47.9 billion, growing 66% year-over-year as the iPhone 12 family continued to be in high demand.
由於 iPhone 12 系列的需求持續旺盛,iPhone 3 月份的季度收入創下了 479 億美元的歷史新高,同比增長 66%。
Performance was consistently strong across the world as we grew strong double digits in each geographic segment and set March quarter records in most markets we track.
隨著我們在每個地理細分市場實現兩位數的強勁增長,並在我們追踪的大多數市場上創造了 3 月季度記錄,因此在全球範圍內的表現一直強勁。
Thanks to the exceptional loyalty of our customer base and strength of our ecosystem, our active installed base of iPhones reached a new all-time high.
由於我們客戶群的非凡忠誠度和我們生態系統的實力,我們的 iPhone 活躍安裝基數達到了歷史新高。
In the U.S., the latest survey of consumers from 451 Research indicates customer satisfaction of over 99% for the iPhone 12 family.
在美國,451 Research 對消費者的最新調查顯示,iPhone 12 系列的客戶滿意度超過 99%。
Turning to Services.
轉向服務。
We reached an all-time revenue record of $16.9 billion with all-time records for the App Store, cloud services, music, video, advertising and payment services.
我們的 App Store、雲服務、音樂、視頻、廣告和支付服務創下了 169 億美元的歷史記錄。
Our new service offerings, Apple TV+, Apple Arcade, Apple News+, Apple Card, Apple Fitness+ as well as the Apple One bundle, continue to scale across users, content and features and are contributing to overall services growth.
我們的新服務產品 Apple TV+、Apple Arcade、Apple News+、Apple Card、Apple Fitness+ 以及 Apple One 捆綁包繼續在用戶、內容和功能方面進行擴展,並為整體服務增長做出貢獻。
The key drivers for our services business all continue to move in the right direction.
我們服務業務的主要驅動力都繼續朝著正確的方向發展。
First, our installed base growth has accelerated and reach an all-time high across each major product category.
首先,我們的安裝基數增長加速並在每個主要產品類別中達到歷史最高水平。
Second, the number of both transacting and paid accounts on our digital content stores reached a new all-time high during the March quarter, with paid accounts increasing double digits in each of our geographic segments.
其次,我們數字內容商店的交易和付費賬戶數量在 3 月季度創下歷史新高,我們每個地理細分市場的付費賬戶都增加了兩位數。
Third, paid subscriptions continued to show strong growth.
三是付費訂閱量繼續呈現強勁增長。
During the March quarter, we added more than 40 million paid subs sequentially, and we have now reached more than 660 million paid subscriptions across the services on our platform.
在 3 月季度,我們連續增加了超過 4000 萬付費訂閱者,現在我們平台上的服務已達到超過 6.6 億付費訂閱者。
This is up 145 million from just a year ago and twice the number of paid subscriptions we had only 2.5 years ago.
這比一年前增加了 1.45 億,是我們僅 2.5 年前付費訂閱數量的兩倍。
Finally, we're adding new services that we think our customers will love, while also continuing to improve the breadth and quality of our current service offerings.
最後,我們正在添加我們認為客戶會喜歡的新服務,同時還繼續提高我們當前服務產品的廣度和質量。
For example, Apple Arcade launched its biggest expansion yet adding incredibly fun games to the catalog, including new exclusive Arcade originals, along with 2 entirely new categories, App Store Greats and Timeless Classics.
例如,Apple Arcade 推出了最大的擴展包,同時在目錄中添加了非常有趣的遊戲,包括全新的獨家 Arcade 原創遊戲,以及 2 個全新的類別,App Store Greats 和 Timeless Classics。
Apple Pay continues to expand geographically, launching in Mexico and in South Africa, bringing our payment service to 6 continents.
Apple Pay 繼續在地域上擴展,在墨西哥和南非推出,將我們的支付服務帶到 6 大洲。
Wearables, Home and Accessories grew 25% year-over-year to $7.8 billion, setting new March quarter revenue records in every geographic segment.
可穿戴設備、家居和配飾同比增長 25% 至 78 億美元,在每個地區都創下新的 3 月季度收入記錄。
Apple Watch continues to extend its reach, with nearly 75% of the customers purchasing Apple Watch during the quarter being new to the product.
Apple Watch 繼續擴大其影響範圍,在本季度購買 Apple Watch 的客戶中有近 75% 是該產品的新手。
We're very excited about the future of this category and believe that our integration of hardware, software and services uniquely positions us to provide great customer experiences in this category.
我們對這一類別的未來感到非常興奮,並相信我們對硬件、軟件和服務的整合使我們能夠在這一類別中提供出色的客戶體驗。
Next, I'd like to talk about Mac.
接下來,我想談談Mac。
We set an all-time revenue record of $9.1 billion, up 70% over last year, and grew very strongly in each geographic segment with all-time revenue records in Europe and rest of Asia Pacific and March quarter records in the Americas, Greater China and Japan.
我們創造了 91 億美元的歷史收入記錄,比去年增長 70%,並且在每個地區的增長非常強勁,歐洲和亞太其他地區的收入創歷史新高,美洲、大中華區的 3 月季度收入創紀錄和日本。
This amazing performance was driven by the very enthusiastic customer response to our new Macs powered by the M1 chip.
這種驚人的性能是由於客戶對我們採用 M1 芯片的新 Mac 的熱烈反應所推動的。
iPad performance was also outstanding with revenue of $7.8 billion, up 79%.
iPad 的表現也很出色,收入為 78 億美元,增長了 79%。
We grew very strongly in every geographic segment with an all-time record in Japan and a March quarter record in rest of Asia Pacific.
我們在每個地區的增長都非常強勁,在日本創下歷史新高,在亞太其他地區創下 3 月季度記錄。
Both Mac and iPad are incredibly relevant products for our customers in the current working and learning environments, and we are delighted that the most recent surveys of U.S. consumers from 451 Research measured customer satisfaction at 91% for Mac and 94% for iPad.
Mac 和 iPad 都是我們客戶在當前工作和學習環境中非常相關的產品,我們很高興 451 Research 對美國消費者的最新調查顯示,Mac 的客戶滿意度為 91%,iPad 的客戶滿意度為 94%。
With this level of customer satisfaction, and with around half of the customers purchasing Mac and iPad during the quarter being new to that product, the active installed base for both products continues to grow nicely and reached new all-time highs.
憑藉如此高的客戶滿意度,並且在本季度購買 Mac 和 iPad 的客戶中,約有一半是該產品的新手,這兩種產品的活躍安裝基數繼續保持良好增長,並創下歷史新高。
In the enterprise market, customers across many industries are accelerating their adoption of iPhone 12 and 5G as a key platform for the future of their business.
在企業市場中,許多行業的客戶正在加速採用 iPhone 12 和 5G 作為其未來業務的關鍵平台。
Delta Airlines, for example, is putting iPhone 12 and 5G connectivity into the hands of flight attendants so they can provide the best passenger service possible as air travel rebounds.
例如,達美航空公司正在將 iPhone 12 和 5G 連接交到空乘人員手中,以便他們在航空旅行反彈時提供盡可能最好的乘客服務。
Openreach in the U.K. has started equipping tens of thousands of field engineers with iPhone 12 to speed up their deployment of broadband services to homes around the country.
英國的 Openreach 已開始為數万名現場工程師配備 iPhone 12,以加快他們向全國家庭部署寬帶服務的速度。
And UCHealth, a large health care provider in Colorado, was able to reduce per patient vaccination time from 3 minutes to only 30 seconds largely by moving from PC stations to iPhones.
UCHealth 是科羅拉多州的一家大型醫療保健提供商,通過從 PC 站轉移到 iPhone,能夠將每位患者的疫苗接種時間從 3 分鐘減少到僅 30 秒。
This has allowed their staff to rapidly scan and register new patients and vastly increase their daily vaccination capacity.
這使他們的工作人員能夠快速掃描和登記新患者,並大大增加了他們的日常疫苗接種能力。
Let me now turn to our cash position.
現在讓我談談我們的現金狀況。
We ended the quarter with over $204 billion in cash plus marketable securities.
我們在本季度結束時擁有超過 2040 億美元的現金和有價證券。
We issued $14 billion of new term debt and retired $3.5 billion of term debt, leaving us with total debt of almost $122 billion.
我們發行了 140 億美元的新定期債務並償還了 35 億美元的定期債務,使我們的債務總額接近 1220 億美元。
As a result, net cash was $83 billion at the end of the quarter.
因此,本季度末的淨現金為 830 億美元。
This strong position allows us to continue to invest confidently in our future, while also returning value to our shareholders.
這一強勢地位使我們能夠繼續自信地投資於我們的未來,同時也為我們的股東回報價值。
We are innovating and investing at an unprecedented pace, including accelerating our investment in the United States with our new commitment to contribute more than $430 billion and 20,000 jobs to the country over the next 5 years.
我們正在以前所未有的速度進行創新和投資,包括加快我們在美國的投資,並承諾在未來 5 年內為該國貢獻超過 4,300 億美元和 20,000 個工作崗位。
As we continue to execute at an extremely high level, we were also able to return nearly $23 billion to shareholders during the March quarter.
隨著我們繼續以極高的水平執行,我們還能夠在 3 月季度向股東返還近 230 億美元。
This included $3.4 billion in dividends and equivalents and $19 billion through open market repurchases of 147 million Apple shares.
其中包括 34 億美元的股息和等價物,以及通過公開市場回購 1.47 億股蘋果股票獲得的 190 億美元。
We continue to believe there is great value in our stock and maintain our target of reaching a net cash neutral position over time.
我們仍然相信我們的股票具有巨大的價值,並維持我們隨著時間的推移達到淨現金中性頭寸的目標。
Given the confidence we have in our business today and into the future, our Board has authorized an additional $90 billion for share repurchases.
鑑於我們對我們今天和未來的業務充滿信心,我們的董事會已批准額外 900 億美元用於股票回購。
We're also raising our dividend by 7% to $0.22 per share, and we continue to plan for annual increases in the dividend going forward.
我們還將股息提高 7% 至每股 0.22 美元,我們將繼續計劃未來每年增加股息。
As we move ahead into the June quarter, I'd like to review our outlook, which includes the types of forward-looking information that Tejas referred to at the beginning of the call.
隨著我們進入 6 月季度,我想回顧一下我們的展望,其中包括 Tejas 在電話會議開始時提到的前瞻性信息類型。
Given the continued uncertainty around the world in the near term, we are not providing revenue guidance, but we are sharing some directional insights assuming that the COVID-related impacts to our business do not worsen from what we are seeing today for the current quarter.
鑑於近期全球範圍內持續存在不確定性,我們不提供收入指導,但我們分享一些定向見解,假設與 COVID 相關的對我們業務的影響不會比我們今天看到的當前季度更糟。
We expect our June quarter revenue to grow strong double digits year-over-year.
我們預計我們 6 月的季度收入將同比強勁增長兩位數。
However, we believe that the sequential revenue decline from the March quarter to the June quarter will be greater than in prior years for 2 reasons.
但是,我們認為從 3 月季度到 6 月季度的連續收入下降幅度將大於前幾年,原因有二。
First, keep in mind that due to the later launch timing and strong demand, iPhone only achieved supply-demand balance during the March quarter.
首先,請記住,由於發佈時間較晚且需求強勁,iPhone 僅在 3 月季度實現了供需平衡。
This will cause a steeper sequential decline than usual.
這將導致比平時更陡峭的連續下降。
Second, we believe supply constraints will have a revenue impact of $3 billion to $4 billion in the June quarter.
其次,我們認為供應限制將對 6 月季度的收入產生 30 億至 40 億美元的影響。
We expect gross margin to be between 41.5% and 42.5%.
我們預計毛利率在 41.5% 至 42.5% 之間。
We expect OpEx to be between $11.1 billion and $11.3 billion.
我們預計運營支出將在 111 億至 113 億美元之間。
We expect OI&E to be around $50 million and our tax rate to be around 14.5%.
我們預計 OI&E 約為 5000 萬美元,我們的稅率約為 14.5%。
Finally, reflecting the approved 7% dividend increase I just mentioned, today, our Board of Directors has declared a cash dividend of $0.22 per share of common stock payable on May 13, 2021, to shareholders of record as of May 10, 2021.
最後,為了反映我剛剛提到的 7% 的批准股息增長,今天,我們的董事會宣布了每股普通股 0.22 美元的現金股息,將於 2021 年 5 月 13 日支付給截至 2021 年 5 月 10 日在冊的股東。
With that, let's open the call to questions.
有了這個,讓我們開始提問。
Tejas Gala - IR Contact
Tejas Gala - IR Contact
Thank you, Luca.
謝謝你,盧卡。
(Operator Instructions) Operator, may we have the first question, please?
(操作員說明)操作員,我們可以問第一個問題嗎?
Operator
Operator
(Operator Instructions) We'll take our first question from Shannon Cross with Cross Research.
(操作員說明)我們將通過 Cross Research 回答 Shannon Cross 提出的第一個問題。
Shannon Siemsen Cross - Co-Founder, Principal & Analyst
Shannon Siemsen Cross - Co-Founder, Principal & Analyst
Tim, I had sort of a big picture question on iPhone.
蒂姆,我有一個關於 iPhone 的大問題。
I'm just curious, there are so many different things happening in this cycle, 5G, pandemic.
我只是好奇,在這個週期中發生了很多不同的事情,5G,大流行。
How are you thinking about the opportunity for refreshing the installed base and attracting new customers.
您如何看待刷新安裝基礎和吸引新客戶的機會。
And are you seeing lives shorten given some of the programs that are being put out there by the carriers and by yourself?
考慮到運營商和您自己推出的一些程序,您是否看到生命縮短了?
Just kind of maybe big picture, if you can talk about what you're seeing in terms of iPhone out there in the market.
如果你能談談你在市場上看到的 iPhone 方面的情況,也許只是大局。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Sure, Shannon.
當然,香農。
We saw double-digit increases on a year-over-year basis on both the new to iPhone and upgraders.
我們看到 iPhone 新用戶和升級用戶的同比增長均呈兩位數增長。
So -- and in fact, in the March quarter, there was actually a record number of upgraders for a March quarter.
所以 - 事實上,在 3 月份的季度,實際上有一個 3 月份季度的升級者數量創下紀錄。
And so we like what we see.
所以我們喜歡我們所看到的。
It's obviously the early days of 5G.
這顯然是 5G 的早期階段。
Different countries are in different points.
不同的國家處於不同的位置。
But penetration is still -- on a global level, is still low at this point.
但滲透率仍然 - 在全球範圍內,目前仍然很低。
And so a lot of the 5G upgrades will be in front of us, not behind us.
因此,很多 5G 升級將在我們面前,而不是在我們身後。
You see in China, things have moved quickly to 5G.
你看在中國,事情已經迅速發展到 5G。
They're moving quickly in the United States.
他們在美國迅速行動。
But a lot of the other regions are slower to adopt and slower to gain coverage in 5G.
但是許多其他地區的採用速度較慢,並且在 5G 中獲得覆蓋的速度較慢。
Shannon Siemsen Cross - Co-Founder, Principal & Analyst
Shannon Siemsen Cross - Co-Founder, Principal & Analyst
Okay.
好的。
And then, Luca, can you talk about gross margin?
然後,盧卡,你能談談毛利率嗎?
I mean 42% is higher than it's been that I can kind of remember actually at this point.
我的意思是 42% 比我現在能記得的要高。
So maybe if you talk about the drivers of gross margin.
所以也許如果你談論毛利率的驅動因素。
And maybe if there were any offsets from higher component costs or the logistics costs that obviously were overshadowed by currency and other things.
也許是否有任何抵消較高的組件成本或明顯被貨幣和其他因素所掩蓋的物流成本。
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
Yes, Shannon.
是的,香農。
Yes, we did 42.5% during March, and we've guided to similar, slightly lower levels for June.
是的,我們 3 月份的收益率為 42.5%,我們已將 6 月份的水平引導至類似的略低水平。
So for March, we were up 270 basis points sequentially, really driven by 3 major factors.
因此,在 3 月份,我們連續上漲了 270 個基點,這實際上是由 3 個主要因素驅動的。
Cost savings, which has been good for us during the cycle.
節省成本,這在周期內對我們有好處。
A really strong mix, a strong mix on iPhone, but in general, across all product categories, and that obviously was helpful.
一個非常強大的組合,在 iPhone 上的強大組合,但總的來說,在所有產品類別中,這顯然是有幫助的。
And foreign exchange sequentially, again, from December to March, was favorable 90 basis points.
12 月至 3 月,外匯連續上漲 90 個基點。
So that helped as well.
所以這也有幫助。
So those are the 3 major factors there.
所以這些是那裡的 3 個主要因素。
As we transition into June, as you know, that we will expect some level of deleverage but that will be offset by cost savings.
正如您所知,隨著我們過渡到 6 月,我們預計會出現一定程度的去槓桿化,但這將被成本節約所抵消。
Foreign exchange doesn't have much of an impact as we go from March to June.
當我們從 3 月到 6 月時,外匯並沒有太大的影響。
Operator
Operator
We'll now take our next question from Amit Daryanani with Evercore.
我們現在將通過 Evercore 回答 Amit Daryanani 提出的下一個問題。
Amit Jawaharlaz Daryanani - Senior MD & Fundamental Research Analyst
Amit Jawaharlaz Daryanani - Senior MD & Fundamental Research Analyst
I have 2 as well.
我也有2個。
First one, just on Services.
第一個,僅在服務上。
I think 90 days ago, the expectation was that line item would decelerate a little bit into the March quarter.
我認為 90 天前,預期訂單項會在 3 月季度減速一點。
It turned out it actually accelerated for us.
事實證明,它實際上為我們加速了。
I'd like to just understand what do you think drove that acceleration specifically?
我想了解一下您認為具體是什麼推動了這種加速?
And is mid-20% sort of the growth norm as we go forward for Services?
隨著我們的服務向前發展,中等 20% 是增長標準嗎?
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
So Amit, the -- our Services business did better than what we were expecting when we had the last call in January.
所以阿米特,我們的服務業務比我們在一月份接到最後一次電話時的預期要好。
It was stronger across the board.
它全面更強。
One of the things that we've noticed is that throughout COVID was that obviously digital services have done very well.
我們注意到的一件事是,在整個 COVID 期間,顯然數字服務做得非常好。
And then we've had a couple of categories like Apple Care because many of the points of sale and stores were closed and advertising because of the reduced economic activity that were negatively affected during COVID.
然後我們有幾個類別,例如 Apple Care,因為許多銷售點和商店都關閉了,並且由於在 COVID 期間受到負面影響的經濟活動減少而做廣告。
During the March quarter, we've seen a return to growth on Apple Care and obviously, we've reopened a lot of the stores during the course of the quarter.
在 3 月季度,我們看到 Apple Care 恢復增長,很明顯,我們在本季度重新開設了許多商店。
And advertising, obviously, consumer sentiment has improved and advertising is coming back.
廣告,顯然,消費者情緒有所改善,廣告正在捲土重來。
And so the combination of these factors really delivered this very, very strong performance during the March quarter.
因此,這些因素的結合確實在 3 月季度實現了非常非常強勁的表現。
As we look ahead, as you know, we don't provide specific guidance for our product categories.
展望未來,如您所知,我們不會為我們的產品類別提供具體指導。
But in general, I talked during our prepared remarks, I mean, there are a number of things that we always look at around the Services business, how many new paid accounts do we have, what number of new subscriptions do we get that -- above all, is our installed base continuing to grow?
但總的來說,我在準備好的評論中談到,我的意思是,我們總是關注服務業務的許多事情,我們有多少新的付費賬戶,我們獲得了多少新訂閱——最重要的是,我們的安裝基礎是否繼續增長?
Are we adding new services?
我們是否正在添加新服務?
Are we improving the quality of the existing services?
我們是否在提高現有服務的質量?
And so when we look at all these fundamental vectors of our Services business, obviously, we feel very good.
因此,當我們查看我們服務業務的所有這些基本向量時,顯然,我們感覺非常好。
We feel very good about it.
我們對此感覺非常好。
Amit Jawaharlaz Daryanani - Senior MD & Fundamental Research Analyst
Amit Jawaharlaz Daryanani - Senior MD & Fundamental Research Analyst
Got it.
知道了。
That's helpful.
這很有幫助。
And then, Tim, if I could follow up with you.
然後,蒂姆,如果我可以跟進你。
It seems like engagement with iPhones and Apple devices generally has gone up materially over the last 12 months.
在過去的 12 個月中,與 iPhone 和 Apple 設備的互動似乎普遍有了實質性的增長。
And I don't think replacement cycles, at least in the data we see, has shrunk or changed that much at the end of the day.
而且我認為更換週期,至少在我們看到的數據中,在一天結束時並沒有縮小或改變那麼多。
I'm wondering, does that combination of increased usage, replacement cycles haven't changed, end up in iPhones potentially growing on a multiyear basis?
我想知道,增加使用量、更換週期的組合是否沒有改變,最終 iPhone 可能會在多年的基礎上增長?
Because, usually, I would imagine if I'm using something more I have to replace it more often.
因為,通常,我會想像如果我使用更多的東西,我必須更頻繁地更換它。
So I'd love your perspective on it.
所以我很喜歡你對它的看法。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Yes.
是的。
We're clearly seeing strong performance in both the new to iPhone or the switcher component and upgraders, as I'd mentioned before.
正如我之前提到的,我們清楚地看到 iPhone 的新產品或切換器組件和升級器的強勁表現。
And in fact, the upgrader was the best March quarter that we've ever had in -- and so that speaks to what you're seeing, I think, a lot.
事實上,升級者是我們有史以來最好的三月季度 - 所以這說明了你所看到的,我認為,很多。
It's difficult with just this far into the cycle to make a statement about the cycle in general because keep in mind that we just launched midway through the Q1 period.
在周期這麼遠的情況下,很難對周期做出一般性的陳述,因為請記住,我們剛剛在第一季度中期推出。
And so we've only been operating for 4.5 months or so.
所以我們只運營了 4.5 個月左右。
But clearly, we like what we see right now a lot.
但顯然,我們非常喜歡我們現在所看到的。
If you look at how the iPhone did around the world, we had the top 5 models of smartphone in the U.S., the top selling, the top 2 in urban China, 4 out of the top 5 in Japan, the top 4 in the U.K. and the top 6 in Australia.
如果你看看 iPhone 在世界各地的表現,我們有美國前 5 名的智能手機,銷量最高,中國城市前 2 名,日本前 5 名中有 4 名,英國前 4 名和澳大利亞的前6名。
And so it was a sort of across the board in some really key countries, we did really, really well.
所以在一些非常重要的國家,這是一種全面的做法,我們做得非常非常好。
I do think that the 5G cycle is important.
我確實認為 5G 週期很重要。
And we're in the early days of it, frankly.
坦率地說,我們還處於早期階段。
Operator
Operator
We'll take our next question from Katy Huberty from Morgan Stanley.
我們將回答摩根士丹利的 Katy Huberty 提出的下一個問題。
Kathryn Lynn Huberty - MD and Research Analyst
Kathryn Lynn Huberty - MD and Research Analyst
This was a pretty unbelievable quarter, and investors are going to ask about the sustainability of current demand trends, especially as you lap some of the benefits from COVID in areas like services and Mac later this year.
這是一個非常令人難以置信的季度,投資者會詢問當前需求趨勢的可持續性,尤其是當你在今年晚些時候在服務和 Mac 等領域享受 COVID 帶來的一些好處時。
So I know you don't guide beyond -- or provide an outlook beyond the next quarter.
所以我知道你不會指導——或提供下一季度之後的展望。
But can you talk from a high level over the next year, which segments do you see the opportunity to maintain strong revenue growth versus where is it reasonable to assume there will be some digestion as consumers shift their spending priorities?
但是,您能否在明年從高層次談一談,您認為哪些細分市場有機會保持強勁的收入增長,而在消費者改變其支出重點時,哪些細分市場會出現一些消化?
And then I have a follow-up for Luca.
然後我對 Luca 進行了跟進。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
If you sort of look at the different products, iPhone, I've already mentioned some of the great momentum that we had there.
如果你看看不同的產品,iPhone,我已經提到了我們在那裡擁有的一些巨大動力。
Keep in mind that the compare that we're running to would be the quarter, the Q2 of last year is the quarter that China would have entered a shutdown first and then the rest of the world entered the shutdown in middle part of March.
請記住,我們要進行的比較將是本季度,去年第二季度是中國首先進入停工狀態,然後世界其他地區在 3 月中旬進入停工狀態的季度。
And so part of the growth is compare -- is the comparison point.
所以增長的一部分是比較——是比較點。
But that said, the results were fabulous across the board.
但這就是說,結果是全面的。
The shortages that Luca spoke about in the color that he provided on the future, affect primarily the iPad and the Mac.
Luca 以他提供的未來顏色談到的短缺主要影響 iPad 和 Mac。
And so we'll have some challenges in there, and challenges in meeting the demand that we've got.
因此,我們將面臨一些挑戰,以及滿足我們現有需求的挑戰。
The demand feels very strong right now.
現在感覺需求非常強勁。
Both on the Mac side, you have the combination of M1 and work from home and remote learning.
無論是在 Mac 端,您都擁有 M1 與在家工作和遠程學習的結合。
And then iPad, you've got remote learning and work from home as well.
然後是 iPad,您也可以在家遠程學習和工作。
And the product that we just announced is really killer, the iPad Pro with the M1 in it.
而我們剛剛宣布的產品真的是殺手鐧,帶有 M1 的 iPad Pro。
And so there's a lot of great things of the strength of the product cycle in addition to the trends that we're seeing in the marketplace.
因此,除了我們在市場上看到的趨勢之外,產品週期的強度還有很多很棒的事情。
And where this pandemic will end, it seems like many companies will be operating in a hybrid kind of mode.
這場大流行將在何處結束,似乎許多公司將以混合模式運營。
And so it would seem that work from home and the productivity of working from home will remain very critical.
因此,在家工作和在家工作的生產力似乎仍然非常重要。
If you look at Wearables then, the watch had a fabulous quarter.
如果你看看當時的可穿戴設備,這款手錶的季度表現非常出色。
And I still think we're in the early innings on the watch.
而且我仍然認為我們處於早期階段。
The number of new -- people that are new to the watch is almost 3 out of 4. And so this is a long way from being a mature market.
新手錶的數量幾乎是四分之三的人。因此,距離成熟市場還有很長的路要走。
And so -- and then the Services by itself has really accelerated.
所以 - 然後服務本身真的加速了。
And so all in all, we feel very, very good.
總而言之,我們感覺非常非常好。
Kathryn Lynn Huberty - MD and Research Analyst
Kathryn Lynn Huberty - MD and Research Analyst
And then, Luca, as I look at inventory plus vendor nontrade receivables, that grew only about 8% this quarter which is a big deceleration from last quarter.
然後,盧卡,當我查看庫存加上供應商非貿易應收賬款時,本季度僅增長了約 8%,與上一季度相比大幅放緩。
Should we read into that as a leading indicator for how we should think about the revenue growth deceleration in the business as the world normalizes?
我們是否應該將其解讀為我們應該如何考慮隨著世界正常化而導致業務收入增長減速的領先指標?
Or were there some supply disruptions during the quarter that caused you to drain inventory and create that tightness that you're talking about for June?
或者本季度是否有一些供應中斷導致您耗盡庫存並造成您所說的 6 月份供應緊張?
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
No.
不。
On -- as you think about the June quarter, Katy, I would point you to what we said in our prepared remarks around the 2 factors that will influence our normal seasonality, right?
關於——當你想到 6 月的季度時,凱蒂,我會向你指出我們在準備好的評論中所說的關於將影響我們正常季節性的兩個因素,對嗎?
One is the fact that iPhone -- we launched iPhone later than usual during this cycle.
一個是 iPhone——我們在這個週期中比平時更晚推出 iPhone。
And so we reached supply-demand balance only during the March quarter, which makes obviously the sequential decline steeper than usual.
因此,我們僅在 3 月季度才達到供需平衡,這顯然使環比下降幅度比平時更大。
And then this $3 billion or $4 billion of supply constraints that Tim just said, primarily on iPad and Mac.
然後是蒂姆剛才所說的 30 億美元或 40 億美元的供應限制,主要是在 iPad 和 Mac 上。
So as you look at your model and you obviously can look at our numbers that we've done in the past, I think you can try to gauge that.
因此,當您查看您的模型時,您顯然可以查看我們過去所做的數字,我認為您可以嘗試對其進行評估。
From a channel inventory standpoint, we did what we normally do during a March quarter.
從渠道庫存的角度來看,我們做了我們通常在 3 月季度做的事情。
So we reduced inventory as it's typical on iPhone.
因此,我們減少了庫存,這是 iPhone 上的典型做法。
We exited within our target range.
我們在目標範圍內退出。
So I would say that on the inventory side, it was pretty straightforward.
所以我會說在庫存方面,這非常簡單。
Obviously, given that the supply constraints are on the iPad and on the Mac, we wish we had more inventory of iPad and Mac.
顯然,考慮到 iPad 和 Mac 的供應限制,我們希望 iPad 和 Mac 的庫存更多。
But this is all a function of high demand for all our products.
但這一切都是對我們所有產品的高需求造成的。
Operator
Operator
We'll take our next question from Wamsi Mohan with Bank of America.
我們將回答 Wamsi Mohan 與美國銀行的下一個問題。
Wamsi Mohan - Director
Wamsi Mohan - Director
Tim, your content offerings are still at very compelling price points.
蒂姆,你的內容產品仍然處於非常有吸引力的價格點。
And you've seen other content providers, whether it be Spotify, Hulu, Netflix, all announced price increases recently.
而且您已經看到其他內容提供商,無論是 Spotify、Hulu、Netflix,最近都宣布提價。
I'm just wondering how you're thinking about pricing as it pertains to your offering here?
我只是想知道您如何考慮與您的產品相關的定價?
And if you could share any stats around the uptake of TV+ paid subs that would be great.
如果您可以分享有關 TV+ 付費訂閱者使用情況的任何統計數據,那就太好了。
And I have a follow-up for Luca.
我有盧卡的跟進。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
TV+ -- let me start with TV+.
TV+——讓我從 TV+ 開始。
TV+ is going very well.
TV+ 進展順利。
As you know, the objective and the philosophy that we've had on TV+ is to create high-quality original content and to be one of the most desired platforms for storytellers.
如您所知,我們在 TV+ 上的目標和理念是創造高質量的原創內容,並成為講故事者最想要的平台之一。
And I see that happening day by day as we sign more shows and more storytellers including Malala as I had mentioned in my opening comments.
正如我在開場評論中提到的那樣,隨著我們簽署更多節目和更多講故事的人,包括馬拉拉,我看到這種情況每天都在發生。
To date, we've received -- the Apple Originals have received 352 award nominations and had 98 wins.
迄今為止,我們已經收到 - Apple Originals 已獲得 352 項獎項提名並贏得了 98 項。
And this is from Oscar nominations to Emmy Awards to Critic Choice awards and all the rest.
這是從奧斯卡提名到艾美獎再到評論家選擇獎等等。
And we've got some shows that are -- have gotten significant buzz like Ted Lasso and The Morning Show and Defending Jacob and many others.
我們有一些節目 - 已經引起了很大的轟動,例如 Ted Lasso 和 The Morning Show 以及 Defending Jacob 和許多其他節目。
And so we feel really good about where we are.
因此,我們對自己所處的位置感覺非常好。
We're not releasing subscriber numbers.
我們不會發布訂戶號碼。
But we feel good about where we are.
但我們對自己所處的位置感覺良好。
In terms of other services and pricing, I don't have anything to announce today.
在其他服務和定價方面,我今天沒有什麼要宣布的。
We try to give the customer a great value.
我們努力為客戶創造巨大的價值。
And we feel that we're doing that in the -- with the prices that we've got.
我們覺得我們正在這樣做 - 以我們已經獲得的價格。
And we'll see where we go from here.
我們將看到我們從這裡走向何方。
Wamsi Mohan - Director
Wamsi Mohan - Director
Okay.
好的。
As my follow-up, Luca, on the June quarter guide, when you talk about the sequential decline being a little bit about perhaps the 13% or low-teens percent that we've seen historically, are the supply constraints of the $3 billion, $4 billion impact included in that?
作為我的後續行動,盧卡,在 6 月的季度指南中,當你談到連續下降可能是我們歷史上看到的 13% 或 10% 以下的百分比時,是 30 億美元的供應限制, 40 億美元的影響包括在其中嗎?
Or is that in addition to sort of the more than average sequential decline that you're referring to?
還是除了您所指的超過平均的連續下降之外?
And any color on what specifically is driving the supply constraints of the subcomponent level?
以及具體驅動子組件級別供應限制的任何顏色?
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
The -- yes.
- 是的。
So when you look at our normal seasonality, and you've mentioned a percentage there that is really an average of several years, what we're saying is that we believe that the sequential decline this year is going to be higher than that.
因此,當您查看我們的正常季節性時,您提到的百分比實際上是幾年的平均值,我們要說的是,我們認為今年的連續下降幅度將高於此。
And it's a combination of the 2 factors, right?
這是兩個因素的結合,對吧?
One is the timing of the launch and then the very high demand for iPhone during the March quarter.
一個是發佈時間,然後是 3 月季度對 iPhone 的高需求。
And the $3 billion to $4 billion supply constraints that we mentioned.
以及我們提到的 30 億至 40 億美元的供應限制。
Yes, and the constraints come from the semiconductor shortages that are affecting many, many industries, and it's a combination of the shortages as well as the very, very high level of demand that we are seeing for both iPad and Mac.
是的,限制來自影響許多行業的半導體短缺,這是短缺以及我們看到的 iPad 和 Mac 需求非常高的組合。
For Mac, for example, if you just -- just to keep it into context, the last 3 quarters of Mac have been the best 3 quarters ever in the history of the product, right?
例如,對於 Mac,如果您只是為了保持上下文,Mac 的最後三個季度是產品歷史上最好的三個季度,對嗎?
So we are experiencing an incredible level of demand, which certainly is favored by working from home and learning from home environment, but also by the incredible amount of new products and innovation that we put into the products that we launched during the last couple of quarters.
因此,我們正在經歷令人難以置信的需求水平,這當然受到在家工作和在家庭環境中學習的青睞,但也受到我們在過去幾個季度推出的產品中投入的大量新產品和創新的青睞.
Operator
Operator
We'll take our next question from Aaron Rakers with Wells Fargo.
我們將與富國銀行一起回答 Aaron Rakers 提出的下一個問題。
Aaron Christopher Rakers - MD of IT Hardware & Networking Equipment and Senior Equity Analyst
Aaron Christopher Rakers - MD of IT Hardware & Networking Equipment and Senior Equity Analyst
Congratulations on the great quarter.
祝賀偉大的季度。
I wanted to go back to iPhone.
我想回到 iPhone。
As we think about the iPhone 12 cycle, appreciating that you guys don't give actual shipment numbers, it would appear though that the mix has been quite healthy.
當我們考慮 iPhone 12 週期時,感謝你們沒有提供實際的出貨量,儘管這種組合看起來相當健康。
So I'm wondering if you could give us any context of what in this cycle you're seeing in terms of the mix relative to past cycles?
所以我想知道您是否可以向我們介紹一下您在這個週期中看到的相對於過去週期的混合情況的任何背景?
Is that mix sustainable?
這種組合可持續嗎?
I'm just trying to understand kind of the mix of -- within the iPhones and how that's driving, I guess, particularly gross margin.
我只是想了解 iPhone 內部的混合情況,我想這將如何推動,尤其是毛利率。
And I have a follow-up.
我有一個跟進。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Aaron, let me give you a little color on that.
亞倫,讓我給你一點顏色。
The iPhone 12 of the -- the iPhone 12 family are or more broadly affect all iPhones, the iPhone 12 is the most popular.
iPhone 12 中的——iPhone 12 系列或更廣泛地影響所有 iPhone,其中 iPhone 12 是最受歡迎的。
But we did see very strong sales of the Pro portion of the family as well, the Pro plus the Pro Max.
但是我們確實看到該系列 Pro 部分的銷售也非常強勁,Pro 和 Pro Max。
And so the revenue that you're seeing is a function of unit growth and revenue -- revenue per unit growth.
所以你看到的收入是單位增長和收入的函數 - 每單位增長的收入。
Does that help?
這有幫助嗎?
Aaron Christopher Rakers - MD of IT Hardware & Networking Equipment and Senior Equity Analyst
Aaron Christopher Rakers - MD of IT Hardware & Networking Equipment and Senior Equity Analyst
Yes.
是的。
Can you give any context of how that might have changed this cycle relative to the prior cycles?
您能否提供任何上下文,說明相對於之前的周期,這可能如何改變這個週期?
Have we seen kind of a structural change to the higher band of the product category that you believe can be sustained going forward?
我們是否看到了您認為可以持續下去的產品類別的更高頻段的結構性變化?
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
We don't predict going forward other than for our own internal use.
除了我們自己的內部使用之外,我們不預測未來的發展。
But we're really happy with the results.
但我們對結果非常滿意。
Aaron Christopher Rakers - MD of IT Hardware & Networking Equipment and Senior Equity Analyst
Aaron Christopher Rakers - MD of IT Hardware & Networking Equipment and Senior Equity Analyst
Okay.
好的。
And then as a quick follow-up back to the supply constraints.
然後作為快速跟進回到供應限制。
I guess it's hard to kind of see again, looking forward beyond this quarter.
我想很難再看到,期待本季度之後。
But what's your best assessment of when maybe the supply constraints could ease?
但是,您對供應限制何時可以緩解的最佳評估是什麼?
Do you have any views of just the industry in general, overcoming some of the supply constraint dynamics?
您是否對整個行業有任何看法,克服一些供應限制動態?
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Most of our issue is on legacy nodes.
我們的大部分問題都在遺留節點上。
And so on legacy nodes, there are many different people, not only in the same industry, but across other industries that are using legacy nodes.
等等遺留節點,有許多不同的人,不僅在同一行業,而且在使用遺留節點的其他行業中。
And so in order to really answer that question on -- accurately, we would need to know the true demand from each of these players and how that's going to change over the next few months.
因此,為了真正回答這個問題 - 準確地說,我們需要知道每個參與者的真實需求以及未來幾個月這將如何變化。
And so it's very, very difficult to give you a good answer.
所以很難給你一個好的答案。
I think we have a good handle on our demand.
我認為我們很好地處理了我們的需求。
But what everybody else is doing, I don't know.
但是其他人在做什麼,我不知道。
And so we will do our best.
所以我們會盡力而為。
That's what I can tell you.
這就是我可以告訴你的。
Operator
Operator
We'll take our next question from Harsh Kumar with Piper Sandler.
我們將與 Piper Sandler 一起回答 Harsh Kumar 提出的下一個問題。
Harsh V. Kumar - MD & Senior Research Analyst
Harsh V. Kumar - MD & Senior Research Analyst
Congratulations on a very nice quarter.
祝賀一個非常好的季度。
Question on semis supply as well.
還有關於半成品供應的問題。
You just beat by a substantial margin on the top line in the March quarter.
您剛剛在 3 月季度的收入中大幅領先。
I'm curious what went in your favor to be able to secure that kind of supply that you were able to beat by, I think it was $11 million or so?
我很好奇是什麼對你有利,才能確保你能夠擊敗的那種供應,我認為是 1100 萬美元左右?
And then I had a follow-up.
然後我進行了跟進。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
We did not have a material supply shortage in Q2.
我們在第二季度沒有材料供應短缺。
And so how were we able to do that?
那麼我們是如何做到的呢?
You wind up collapsing all of your buffers and offsets.
您最終會折疊所有緩衝區和偏移量。
And that happens all the way through the supply chain.
這貫穿整個供應鏈。
And so that enables you to go a bit higher than what we were expecting to sell when we went into the quarter 90 days ago.
因此,這使您能夠比我們在 90 天前進入該季度時的預期銷售高一點。
Harsh V. Kumar - MD & Senior Research Analyst
Harsh V. Kumar - MD & Senior Research Analyst
That's very helpful.
這是非常有幫助的。
And then for my follow-up, I know there's a lot of moving parts, Tim, but with the economy sort of reopening here in the U.S., and you mentioned about supply constraints possibly on the Mac and the iPad.
然後對於我的後續行動,我知道有很多活動部分,蒂姆,但是隨著美國經濟的重新開放,你提到了 Mac 和 iPad 上可能存在的供應限制。
I was curious if I can get your thoughts, maybe just color-wise, on what you would expect for those 2 categories, Macs and the iPads in the second half of this year.
我很好奇我是否能得到你對今年下半年 Mac 和 iPad 這兩個類別的期望,也許只是顏色方面的想法。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Well, we don't predict or rev guide to product-level detail.
好吧,我們不預測或修訂產品級細節的指南。
We're not even guiding to the top level at this point because of COVID.
由於 COVID,我們此時甚至沒有指導到最高級別。
And so I'll sidestep that question.
所以我會迴避這個問題。
But I would point to Luca's point earlier about the shortages and those shortages primarily affect iPad and Mac.
但我要指出早先 Luca 關於短缺的觀點,而這些短缺主要影響 iPad 和 Mac。
So we expect to be supply gated, not demand gated.
因此,我們希望受到供應門控,而不是需求門控。
Operator
Operator
We'll take our next question from Krish Sankar with Cowen & Company.
我們將與 Cowen & Company 一起回答 Krish Sankar 提出的下一個問題。
Krish Sankar - MD & Senior Research Analyst
Krish Sankar - MD & Senior Research Analyst
Congrats on a fantastic quarter.
祝賀一個美妙的季度。
First question for Tim or Luca.
提姆或盧卡的第一個問題。
The Greater China sales were very strong in the March quarter.
大中華區的銷售在三月季度非常強勁。
Can you give some color on what drove this strength?
你能解釋一下是什麼驅動了這種力量嗎?
Which hardware products or services enabled the solid outperformance in China?
哪些硬件產品或服務在中國表現強勁?
And then I had a follow-up.
然後我進行了跟進。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
We were very pleased with our performance in China.
我們對我們在中國的表現感到非常滿意。
We set a March quarter revenue record and grew strong double digits across each of the product categories.
我們創造了 3 月份季度收入記錄,並且在每個產品類別中都實現了兩位數的強勁增長。
And so the revenue growth was broad.
因此收入增長是廣泛的。
We've been especially pleased by the customer response in China to the iPhone 12 family.
我們對中國客戶對 iPhone 12 系列的反應感到特別高興。
And as I had mentioned earlier, you have to remember that China entered the shutdown phase earlier in Q2 of last year than other countries.
正如我之前提到的,你必須記住,中國在去年第二季度比其他國家更早地進入關閉階段。
And so they were relatively more affected in that quarter, and that has to be taken into account as you look at the results.
因此,他們在那個季度受到的影響相對更大,在查看結果時必須考慮到這一點。
As I mentioned earlier, we had the top 2 selling smartphones in urban China, so we're very proud of that.
正如我之前提到的,我們擁有中國城市銷量排名前二的智能手機,因此我們為此感到非常自豪。
And iPad, Mac both had enormously positive quarters with great strength across the board.
iPad 和 Mac 的季度業績都非常好,整體實力強勁。
And we're seeing a strong reception to the new iPad Pro as well that we just announced.
我們也看到了我們剛剛發布的新款 iPad Pro 的強烈反響。
A lot of great comments.
很多很棒的評論。
And about 2/3 of the people buying Mac and iPad were buying them for the first time.
大約 2/3 的購買 Mac 和 iPad 的人是第一次購買。
And so we're attracting some new customers in China, which is really important to us.
所以我們在中國吸引了一些新客戶,這對我們來說非常重要。
Krish Sankar - MD & Senior Research Analyst
Krish Sankar - MD & Senior Research Analyst
All right.
好的。
That was very helpful, Tim.
這很有幫助,蒂姆。
And then maybe as a follow-up, I kind of have like a big picture philosophical question, and to the extent you can answer this.
然後也許作為後續行動,我有點像一個宏觀的哲學問題,並且你可以回答這個問題。
One of the concerns many investors have is about the overhang of regulatory risk.
許多投資者的擔憂之一是監管風險的過剩。
I understand it's very hard to handicap that.
我知道很難阻止這一點。
But I'm kind of curious, do you think giving more public disclosure on your Services business like App Store would help alleviate some of those concerns?
但我有點好奇,你認為像 App Store 那樣對你的服務業務進行更多公開披露會有助於緩解其中的一些擔憂嗎?
Or do you think that's revealing a lot of competitive details.
或者你認為這揭示了很多競爭細節。
But kind of curious to know what you think on services disclosure.
但是很想知道您對服務披露的看法。
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
I think with the regulatory questions and scrutiny, we have to make sure that we're telling our story and why we do what we do, and we're very focused on doing that.
我認為通過監管問題和審查,我們必須確保我們在講述我們的故事以及我們為什麼要做我們所做的事情,而且我們非常專注於這樣做。
If we feel that more disclosure would help, we would obviously move in that direction.
如果我們覺得更多的披露會有所幫助,我們顯然會朝著這個方向前進。
The App Store and other parts of Apple are not cast in concrete.
App Store 和 Apple 的其他部分不是用混凝土澆築的。
And so we can move and are flexible with the times.
所以我們可以隨著時代的發展而靈活變通。
For example, in the App Store, as you know, just a couple of quarters ago, we lowered the commission rate for small developers to 15%.
例如,在 App Store,正如你所知,就在幾個季度前,我們將小開發者的佣金率降低到 15%。
So that was an example of moving with the times, and we've gotten a great, great reception to that.
所以這是一個與時俱進的例子,我們對此受到了極大的歡迎。
And so we continue to learn, and I think it's very important that we're very clear about why we do what we do.
所以我們繼續學習,我認為我們非常清楚我們為什麼要做我們所做的事情是非常重要的。
The idea behind curating the App Store in order to get the privacy and security that our customers want, I think is very important, and we have to convey that in a very straightforward manner.
為了獲得客戶想要的隱私和安全,策劃 App Store 背後的想法非常重要,我們必須以非常直接的方式傳達這一點。
Operator
Operator
We'll take our next question from Kyle McNealy with Jefferies.
我們將與 Jefferies 一起回答 Kyle McNealy 提出的下一個問題。
Kyle P. McNealy - Equity Analyst
Kyle P. McNealy - Equity Analyst
One of the things we've been positive about is how growing iPhone sales can pull along Watch and AirPods sales as well as customers shop the whole store.
我們一直積極的一件事是,不斷增長的 iPhone 銷量如何拉動 Watch 和 AirPods 的銷量以及客戶在整個商店購物。
But you mentioned through COVID that accessories do much better in a physical store environment, and that's been hard due to the shutdowns, obviously.
但是你通過 COVID 提到,配件在實體店環境中做得更好,顯然,由於停工,這很困難。
So my question is, have you seen any improvement in the attach rate for Watch and AirPods with iPhone?
所以我的問題是,你看到 iPhone 的 Watch 和 AirPods 的連接率有任何改善嗎?
And can it get a lot better from here as the environment gets closer to normalization?
隨著環境越來越接近正常化,它能否從這裡變得更好?
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
I think we get a lot of benefit from our stores when they're open and are fully operational.
我認為當我們的商店開業並全面運營時,我們會從他們的商店中獲得很多好處。
And we're in better shape for parts of Q2 than we were previously, but we're still operating with a limited operational model in many stores.
在第二季度的部分時間裡,我們的狀況比以前更好,但我們仍然在許多商店以有限的運營模式運營。
And there's still some stores today that are closed.
今天還有一些商店關門了。
Like stores in Michigan and stores in France and so forth.
比如密歇根的商店和法國的商店等等。
And so I think it will take some amount of time, but my view would be as the stores get back up to speed, fully up to speed, we should be able to increase some of the accessory sales.
所以我認為這需要一些時間,但我的觀點是隨著商店恢復速度,完全跟上速度,我們應該能夠增加一些配件的銷售。
Although I think we're doing fairly well at the moment.
雖然我認為我們目前做得相當不錯。
So it's not something that we're not doing well.
所以這不是我們做得不好的事情。
Online has been much more beneficial and much more productive than we would have guessed going into this.
在線比我們想像的更有益,更有成效。
Operator
Operator
We'll take our next question from David Vogt from UBS.
我們將回答瑞銀 (UBS) 的 David Vogt 提出的下一個問題。
David Vogt - Analyst
David Vogt - Analyst
Congratulations on a great quarter.
祝賀一個偉大的季度。
Maybe if I could just ask a question.
也許如果我可以問一個問題。
I know it's early days, but any commentary, color from maybe the developer community on App track -- on ATT and kind of what the initial feedback and data might look like that you could share with us?
我知道現在還為時尚早,但是您可以與我們分享來自 App 軌道上的開發者社區的任何評論、顏色——關於 ATT 以及最初的反饋和數據可能是什麼樣的?
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
Our -- ATT's focus is really on the user and giving the user the ability to make a decision about whether they want to be tracked or not.
我們 -- ATT 的重點實際上是用戶,讓用戶能夠決定是否要跟踪他們。
And so it's putting the user in the control.
所以它讓用戶處於控制之中。
Not Apple, not another company, but the user of where it should be.
不是蘋果,不是另一家公司,而是它應該在哪裡的用戶。
And so that's really the focus of it.
這就是它真正的重點。
And the feedback that we've gotten from users, both before it went live when it was in the planning stages and so forth and after, has been tremendous.
我們從用戶那裡得到的反饋,無論是在它上線之前還是在規劃階段等等,都是巨大的。
And so we're really standing up on behalf of the consumer here.
所以我們真的代表這裡的消費者站起來了。
David Vogt - Analyst
David Vogt - Analyst
Maybe just as a quick follow-up, Tim.
也許只是快速跟進,蒂姆。
Can you kind of discuss any sort of -- what the downloads have looked like.
你能不能討論一下——下載的樣子。
I know it just rolled out earlier this week and sort of the acceptance by the consumer at this point.
我知道它剛剛在本週早些時候推出,並且在這一點上得到了消費者的認可。
Any sort of metrics that you can share with us, whether it's sort of an opt-in or opt-out sort of view from the consumer perspective?
您可以與我們分享任何類型的指標,無論是從消費者角度來看是選擇加入還是選擇退出?
Timothy D. Cook - CEO & Director
Timothy D. Cook - CEO & Director
I don't even know the answer to that.
我什至不知道答案。
It's not something that we would have predicted beforehand.
這不是我們事先預料到的。
And frankly, even if it's very low of people that don't want to be tracked, it's worth doing because of the -- those people should have the -- should make their own mind up, whether they would like to be tracked or not.
坦率地說,即使不想被跟踪的人非常少,這也是值得的,因為 - 這些人應該有 - 應該自己決定,他們是否願意被跟踪.
Operator
Operator
We'll take our next question from Samik Chatterjee from JPMorgan.
我們將回答摩根大通的 Samik Chatterjee 提出的下一個問題。
Samik Chatterjee - Analyst
Samik Chatterjee - Analyst
I have a couple.
我有一對。
And just wanted to get into the performance by geography here a bit.
只是想在這裡按地理位置進入表演。
And Europe really exceptional results, particularly for this time of the year.
歐洲的成績非常出色,尤其是在一年中的這個時候。
Tim, I know you mentioned some of the 5G iPhone upgrades are in front of you, and I would assume Europe is kind of in that category.
蒂姆,我知道你提到了一些 5G iPhone 升級在你面前,我認為歐洲屬於這一類。
But curious to hear or maybe if you can double-click on what's driving the exceptional growth here in Europe.
但是很想知道,或者您是否可以雙擊推動歐洲異常增長的因素。
And like are we -- are consumers moving to 5G phones even though some of the service provider plans are not rolled out?
就像我們一樣 - 即使某些服務提供商計劃沒有推出,消費者是否正在轉向 5G 手機?
Or are we still expecting that to be much more in front of us?
或者我們仍然期望我們面前有更多的東西?
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
Samik, I'll take that one.
Samik,我要那個。
You're right.
你說得對。
I mean we had great performance in Europe.
我的意思是我們在歐洲表現出色。
We grew 56% during the quarter.
我們在本季度增長了 56%。
And it was probably one of the geos where we actually saw results that were better than even our own expectations.
這可能是我們實際看到的結果甚至比我們自己的預期還要好的地理區域之一。
We grew very strong double digits across the board, every product category.
我們在每個產品類別中都實現了非常強勁的兩位數增長。
Particularly, I would say, iPad and Mac.
特別是,我想說的是 iPad 和 Mac。
They really was very, very strong.
他們真的非常非常強大。
Again, obviously, Europe has been affected by lockdowns -- more than most parts of the world, the lockdowns have lasted longer than here in the United States, for example.
同樣,顯然,歐洲受到了封鎖的影響——例如,與世界大部分地區相比,封鎖持續的時間比美國更長。
Tim was mentioning there are places in Europe still today where our stores are closed.
蒂姆提到今天歐洲仍有一些地方我們的商店已經關閉。
And fortunately, we have a very strong online business that has really helped us.
幸運的是,我們擁有非常強大的在線業務,這確實對我們有幫助。
But working from home, learning from home, limited entertainment options, that has all played in our favor.
但是在家工作、在家學習、有限的娛樂選擇,這些都對我們有利。
Keep in mind that our Europe segment is a very broad version of Europe because it includes Western Europe, which has done very, very well.
請記住,我們的歐洲部分是歐洲的一個非常廣泛的版本,因為它包括西歐,西歐做得非常非常好。
And then Eastern Europe and it goes into the Middle East.
然後是東歐,然後進入中東。
Even India is part of Europe.
甚至印度也是歐洲的一部分。
And those emerging markets have done incredibly well, significantly better than company average.
這些新興市場的表現非常出色,明顯好於公司平均水平。
So very, very pleased with some of the results in India, for example, Russia, Middle East in general.
對印度的一些結果非常非常滿意,例如俄羅斯,整個中東。
So it's been very broad, both across product categories and across countries in Europe.
所以它非常廣泛,無論是跨產品類別還是跨歐洲國家。
Samik Chatterjee - Analyst
Samik Chatterjee - Analyst
Okay.
好的。
Got it.
知道了。
And just a quick follow-up for you, Luca.
盧卡,只是對你的快速跟進。
I think overall, just wanted to understand the implication of the investment plans that you announced recently for the U.S., the $430 billion over a multiyear period.
我認為總體而言,只是想了解您最近宣布的對美國的投資計劃的含義,多年期 4300 億美元。
Getting some questions from investors of how to think about the implication on the run rate of operating expenses for the company.
從投資者那裡得到一些關於如何考慮對公司運營費用運行率的影響的問題。
Luca Maestri - CFO & Senior VP
Luca Maestri - CFO & Senior VP
If you remember, we announced back in 2018 that we were making a very sizable commitment to the United States.
如果您還記得,我們早在 2018 年就宣布我們將對美國做出非常可觀的承諾。
We -- at the time we announced $350 billion of investment over the following 5 years.
我們——當時我們宣佈在接下來的 5 年內投資 3500 億美元。
And during these 3 years, since then, we've overachieved on those commitments, and we felt it was the right time to update these type of investments.
在這 3 年裡,從那時起,我們已經超額完成了這些承諾,我們認為現在是更新這些類型投資的合適時機。
And they span from, obviously, the investment that we made directly at Apple.
很明顯,它們來自我們直接對 Apple 進行的投資。
For example, we talked about the creation of 20,000 new jobs at Apple over the next 5 years in the United States.
例如,我們談到了未來 5 年內在美國蘋果公司創造 20,000 個新工作崗位。
And of course, our business has grown.
當然,我們的業務也在增長。
And so our commitment, for example, to U.S. suppliers grows over time, and that shows in the higher numbers.
因此,例如,我們對美國供應商的承諾會隨著時間的推移而增長,這體現在更高的數字上。
In the meantime, we've got into new businesses, for example, Apple TV+, a lot of the content that we developed for our TV service is produced here in the United States.
與此同時,我們涉足了新業務,例如 Apple TV+,我們為電視服務開發的很多內容都是在美國這裡製作的。
And so that's additional investment here in the United States.
這是在美國的額外投資。
From an OpEx standpoint, I think as you've seen this year, we're getting a lot of leverage.
從運營支出的角度來看,我認為正如您今年所看到的,我們獲得了很多槓桿。
This is one of those years we said many times, sometimes our OpEx grows faster than revenue, and there are some other cycles where the opposite happens.
這是我們多次說過的那些年之一,有時我們的運營支出增長速度快於收入,還有一些其他週期會發生相反的情況。
We are growing revenue this year much faster than our OpEx increase.
我們今年的收入增長比我們的運營支出增長快得多。
But we want to continue to make all the necessary investments into the business.
但我們希望繼續對業務進行所有必要的投資。
We will never underinvest in our business.
我們永遠不會對我們的業務投資不足。
And so you will continue to see the fact that we -- we will continue to grow our operating expenses, particularly on the R&D side, which continues to be the core of the company.
因此,您將繼續看到這樣一個事實,即我們將繼續增加運營費用,特別是在研發方面,這仍然是公司的核心。
Tejas Gala - IR Contact
Tejas Gala - IR Contact
Thank you, Samik.
謝謝你,薩米克。
A replay of today's call will be available for 2 weeks on Apple Podcast, as a webcast on apple.com/investor and via telephone.
為期 2 週的今天電話會議將在 Apple Podcast、apple.com/investor 上的網絡廣播和電話中提供。
The numbers for the telephone replay are (888) 203-1112 or (719) 457-0820.
電話重播號碼是 (888) 203-1112 或 (719) 457-0820。
Please enter confirmation code 5799138.
請輸入確認碼 5799138。
These replays will be available by approximately 5:00 p.m.
這些重播將在下午 5:00 左右提供。
Pacific Time today.
今天太平洋時間。
Members of the press with additional questions can contact Kristin Huguet at (408) 974-2414.
有其他問題的新聞界人士可以致電 (408) 974-2414 聯繫 Kristin Huguet。
Financial analysts can contact me with additional questions at (669) 227-2402.
金融分析師可以通過 (669) 227-2402 與我聯繫以解決其他問題。
Thank you again for joining us.
再次感謝您加入我們。
Operator
Operator
Thank you.
謝謝你。
That does conclude today's Apple Q2 FY 2021 Earnings Conference Call.
這確實結束了今天的 Apple Q2 FY 2021 收益電話會議。
We thank you for your participation, and you may now disconnect.
我們感謝您的參與,您現在可以斷開連接。