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Operator
Good afternoon, ladies and gentlemen, and welcome to the Zumiez, Inc. Second Quarter Fiscal 2018 Earnings Conference Call. (Operator Instructions)
Before we begin, I'd like to remind everyone of the company's safe harbor language. Today's conference call includes comments concerning Zumiez, Inc. business outlook and contains forward-looking statements. These forward-looking statements and all other statements that may be made on this call that are not based on historical facts are subject to risks and uncertainties. Actual results may differ materially. Additional information concerning a number of factors that could cause actual results to differ materially from the information that will be discussed is available in Zumiez' filing with the SEC.
At this time, I will turn the call over to Rick Brooks, Chief Executive Officer. Please go ahead, sir.
Richard M. Brooks - CEO & Director
Thank you, and hello, everyone, and thank you for joining us on the call today. With me is Chris Work, our Chief Financial Officer. I'll begin today's call with a few brief remarks regarding our second quarter performance. Then I'll share some thoughts about the future before handing the call over to Chris, who will take you through the numbers. After that, we'll open the call up to your questions.
We were pleased to have delivered our strongest second quarter in several years and are currently planning 2018 to be the strongest earnings per share in our history. Our top and bottom line results, both of which exceeded expectations for the second quarter, are a direct result of our relentless commitment to winning with today's empowered consumer. Our success continued to be driven by the strength of our diverse and differentiated assortments that are presented through a seamless shopping experience across all consumer touchpoints, accompanied by the world-class customer service that our teams continue to deliver globally.
For the quarter, comparable sales increased 6.3% compared to our initial guidance of 3% to 5%, and operating margins improved 350 basis points to 3.1%, ahead of the high end of our guidance of 2%. Net income per share improved to $0.17 from a loss of $0.02 last year and was $0.08 above the guidance we established on our Q1 call in June. This marks our eighth consecutive quarter of comparable sales growth and transaction gains. We're also encouraged by our back-to-school results and our current expectations for the back half of 2018 that Chris will touch on shortly.
We are pleased with the current trend lines of the business and continue to believe that Zumiez is well positioned to expand market share and, equally important, mind share with our customers. Our belief stems from our relentless focus on serving today's empowered consumer and our focus on enhancing our culture-driven lifestyle brand to serve them. In order to do this successfully, we've adjusted our operating model to reflect the changing world of retail, and we'll continue to test, learn and adapt based on how we think the industry will evolve further.
We discussed our view of the future during recent earnings calls and conference presentations, but I think it bears repeating. With the increasingly blurred lines between retail channels, we've moved toward a channel-less world in which the empowered consumer isn't focused on going into a store or buying online but rather transacting with a trusted retailer. With the barriers between the physical and digital worlds coming down and the increased speed at which individuals communicate, trend cycles are rotating faster than ever before.
The same holds true for the pace at which demand for emerging brands can go from local to global in nature. In this type of environment where customers can access so much information, a new level of transparency in retail is being created that is driving out inefficiencies within the market and forcing consolidation in the industry. Through this consolidation, we believe we are well positioned to be the dominant global player in our lifestyle segment of the market.
While others struggle to keep up, we believe Zumiez is capitalizing on the opportunities being created by the constant state of change in retail. Let me touch on a few of the ways we're going about this.
First, we continue to build on our process of identifying new brands and trends in the marketplace both locally and globally, enabling us to offer the product our consumers are looking for, no matter when or where they choose to interact with our brand.
Second, we've used our strong recruiting, training and sales culture to drive more personalized human-to-human connections, which is resonating with our customers. We continue enhancing our customer service aspect of our business across the physical and digital sales experiences, optimizing the speed in which our customer can get what they're looking for and learning more about the customers' life cycle. From these learnings, we expect to further customize communications with our customers through each of the methods that they elect to interact with us.
Third, we've established a strategic presence in 6 countries across 3 continents with a digital presence that allows us to reach even further. This scale allows us to work together with our brand partners to serve our customers globally. This includes assisting emerging local brands, both domestically and internationally, in their evolution to global brands.
And fourth, we are continuously testing and learning from our customers with emphasis on inventing and improving upon ideas to meet the customers' rapidly changing expectations. This has included our enhancements around localized fulfillment and the Zumiez STASH in the past but will transform in the future with a new phase in empowered consumer world, challenging us to think about new ways of measuring success and how we evaluate the optimal number of touchpoints within our ecosystem.
We're in the middle of a dynamic period for Zumiez. And with a strong foundation built over the past 4 years, we believe the outlook for long-term global growth is very bright. While the way we interact with customers has evolved to reflect the current environment, the tenets of our success continue to be rooted in our culture and authentic brand positioning. This has been consistent throughout the company's history, and I'm confident it will be -- it will continue to be the driving long-term -- it will constantly be the key to driving long-term customer engagement that will lead to increased profitability and greater shareholder value in the years ahead.
With that, I'll hand the call over to Chris for a review of the financials. Chris?
Christopher Codington Work - CFO
Thanks, Rick, and good afternoon, everyone. I'm going to start with a review of our second quarter 2018 results. I'll then provide a brief update on August before discussing our third quarter guidance and our current perspective on the full year.
Second quarter net sales increased $26.7 million or 13.9% to $219 million from $192.2 million in the second quarter of 2017. Contributing to this increase were the positive comparative sales growth to 6.3% and the net addition of 11 stores since the end of last year's second quarter. Our top line also benefited by approximately $10 million from the movement of the calendar, which shifted several days in early August, which are in the back-to-school season, into Q2 this year versus Q3 last year.
During the 2018 second quarter, our comparable sales were driven by an increase in transaction volume, partially offset by a decrease in dollars per transaction. The decrease in dollars per transaction resulted from lower units per transaction, partially offset by an increase in average unit retail. During the quarter, our men's category was the largest positive-comping category, followed by footwear and women's. Hardgoods was the largest negative comping category, followed by accessories.
From a regional perspective, North America net sales increased $24.6 million or 13.9% to $201.1 million. Our international net sales, which consist of Europe and Australia, increased $2.2 million or 13.8% to $17.9 million. Excluding the impact of foreign currency translation, North America net sales grew 13.8% and other international net sales grew 10.1% for the quarter.
Second quarter gross profit was $72.5 million, an increase of $12.7 million or 21.3% compared to the second quarter of 2017. Gross margin was 33.1% in the quarter, an increase of 200 basis points compared to 31.1% a year ago. This increase was primarily driven by 160 basis points of leverage in our store occupancy costs, 30 basis points of improvement in product margin and 30 basis points in lower inventory shrinkage. These increases were partially offset by 30 basis points of increase in shipping expenses.
SG&A expense was $65.8 million in the second quarter compared to $60.6 million a year ago. SG&A as a percent of net sales was 30% compared to 31.5% in the prior year. The 150 basis point decrease was primarily driven by 140 basis points of leverage in our store operating cost and a 40 basis point decrease due to the timing of our annual training events, partially offset by a 40 basis point increase related to the accrual of annual incentive compensation.
Operating income in the second quarter of 2018 was $6.7 million or 3.1% of net sales compared with the prior year operating loss of $0.8 million or negative 0.4% of net sales for the second quarter of 2017.
Net income for the second quarter was $4.4 million or $0.17 per share, which included approximately $0.10 per share benefit from the previously mentioned calendar shift, compared to a net loss of $0.6 million or negative $0.02 per share for the second quarter of 2017.
Our effective tax rate for the second quarter 2018 was 39.1% compared with 12.3% in the year-ago period. The increase was primarily due to the exclusion of net losses for certain European jurisdictions from our estimated annual effective tax rate, offset by a reduction in the U.S. federal tax rate. We continue to anticipate that our annual effective tax rate will be approximately 27%.
Turning to the balance sheet. Cash and current marketable securities increased 88% to $132.9 million as of August 4, 2018, up from $70.7 million as of July 29, 2017. The increase was primarily driven by $77.3 million in cash flow from operations, partially offset by $20.7 million of capital expenditures primarily related to new store growth and remodels.
We ended the second quarter of 2018 with $149.7 million in inventory, up 5.6% from last year. Excluding the year-over-year impact of foreign currency translation, inventory grew 6.5% from the prior year, driven primarily by our recent sales trends and increase of global store count.
Now to our August sales results. Our comparable sales increased 9.5% during the 4-week period ended September 1, 2018, compared to comparable sales increase of 7.4% for the 4-week period ended August 26, 2017. Total net sales for the 4-week period ended September 1, 2018, increased 9% to $107.4 million, compared to $98.6 million for the 4-week period ended August 26, 2017. The comparable sales increase was driven by an increase in transactions and an increase in dollars per transaction. Dollars per transaction increased for the 4-week period due to an increase in average unit retail, partially offset by a decrease in units per transaction. During the 4-week period, the footwear category was our highest positive comping category, followed by men's, women's and accessories. Hardgoods was our only negative comping category for the period.
Looking at guidance for 2018. Once again, I'll start off by reminding everyone that formulating our guidance involves some inherent uncertainty and complexity in estimating sales, product margin and earnings growth given the variety of internal and external factors that impact our performance. With that in mind, we currently expect that comparable sales will increase between 4% and 6% for the third quarter of 2018 with total sales in the range of $247 million to $252 million. Consolidated operating margins are expected to be between 6.5% and 7% of net sales compared with operating margins of 7.7% in the prior year third quarter.
We anticipate our diluted earnings per share to be between $0.45 and $0.51 compared to $0.48 in the prior year's third quarter. Included in this guidance is the calendar shift that will negatively impact Q3 sales by approximately $10 million, operating profit by approximately $3.2 million, and earnings per share by $0.10, the same amounts that benefited Q2. This earnings per share guidance is also negatively impacted by approximately $0.03 per share related to our inability to recognize a tax benefit on losses in certain jurisdictions within Europe, an issue that also negatively impacted the first and second quarters of this year. During the fourth quarter, we expect this to be a benefit to our results as we generate earnings in Europe with minimal associated tax expense.
Before I wrap up, I'd like to give you a few thoughts on how we're looking at 2018. As we'd mentioned above, we continue to experience positive top line momentum and believe we are well positioned to grow operating margins and leverage the business in 2018 and beyond. We have now had 8 consecutive quarters of solid positive comparable sales growth, including 6.3% in the second quarter of 2018. We now anticipate that we will grow comparable sales in fiscal 2018 in the mid-single-digit range. This is up from our previous expectation of low single-digit comparable sales growth.
It is important to point out that the 53rd week in fiscal 2017 will be a detriment to sales and earnings growth rates in the fourth quarter and full year fiscal 2018. The extra week in 2017 was worth approximately $9.1 million in sales, $1.9 million in operating profit and $0.05 per share when comparing to 2018. 2017 represented record product margins both in North America and on a consolidated basis. With that in mind, we are planning product margin to be flat to slightly accretive for 2018.
From an operating profit perspective, we are planning growth in the mid- to high teens for fiscal 2018, despite the headwind of the 53rd week in 2017 previously mentioned and the STASH loyalty program deferred revenue adjustment, which benefited operating profit by $3.8 million in the fourth quarter of 2017. This is an increase from our previous guidance of high single-digit operating profit growth for fiscal 2018.
SG&A is planned to grow at significantly slower rate in 2018 than we experienced in 2017 as we continue to manage expenses across all our entities and will not have the same year-over-year increase in incentive compensation we had in 2017.
From an earnings perspective, we are expecting diluted earnings per share in the $1.64 to $1.70 range for fiscal 2018 compared to $1.08 in the prior year. This represents a 52% to 58% increase from the prior year, driven by the significant benefits from our planned operating profit growth just mentioned in addition to benefits from U.S. tax reform. While our quarterly tax rates are expected to fluctuate, we are planning our business assuming an effective tax rate of approximately 27% for the year. This compares to an effective tax rate of 44.6% for fiscal 2017.
We are on track to open approximately 13 new stores, including 5 in the U.S., 7 in Europe and 1 in Australia. Year-to-date, we have opened 6 store locations, including 4 in North America and 2 in Europe.
We expect capital expenditures for the full 2018 fiscal year to be between $21 million and $23 million, compared to $24 million in 2017. The majority of the capital spend will be dedicated to new store openings and planned remodels. While our store count growth rate is decreasing in 2018, the related decrease in capital will be offset by increases in remodels for the year.
We expect that depreciation and amortization will be approximately $27 million, in line with the prior year.
And lastly, we are currently projecting our share count for the full year to be approximately 25.3 million shares.
And with that, operator, we'd like to open the call up for your questions.
Operator
(Operator Instructions) And our first question comes from the line of Sharon Zackfia with William Blair.
Sharon Zackfia - Partner & Group Head of Consumer
I literally can't remember of a time that footwear was your highest comping category, but it has to be years, I think. So if you could talk about what you're seeing in footwear. I know it's been getting stronger for a while, and whether you think there's a sustainable inflection or if it's something unusual at the back-to-school season. And then on shrink, I think this might be the first positive shrink you've seen in a while as well, what you've been doing there to help mitigate that shrink that you were seeing for much of last year.
Richard M. Brooks - CEO & Director
All right. Thank you, Sharon. I'll start taking footwear, then I'll ask Chris to follow on. I think Chris probably want to follow on some footwear commentary, too. And from me, Sharon, what we're reflecting here -- you're right, we had a terrible run in footwear for multiple years. I think it was about a 5-year negative run in footwear. So part of what I -- simply, I think part of what we're seeing here with footwear is just reflective of our business model, diversity of brands, diversity of category performance across the entire lifestyle. And what we're seeing is -- and we've seen glimmers of this over the last couple of years, is footwear would tick up a little bit and look pretty good to us and we had a little bit tougher quarter. But I think what we're seeing now is the consumer -- is we're going to see our footwear business cycle back a bit in our favor, the old -- the previous negative trend for us was all about athletic footwear/basketball, not really a cycle we could play in. And of course, we all know that's been a tougher part of the footwear business over the last couple of years. So I think what we're finding is our customers coming back to us for footwear and that it's been steadily rebounding for us over the last couple of years. And I will tell you that our buyers planned well for -- I think for this holiday or this back-to-school season to take advantage of what we felt was a trend in footwear that we could ride. Now we're still a long ways from the bottom, Sharon, I guess is what I'd say in footwear in terms of mix of our business. I'll let Chris share -- again, share the kind of the numbers where footwear has been for us over the last couple of years. But I'd like to think this is a steady trend. The only caution we have for you is it's really been driven by a particular brand, and that would be the only caution I would put on that. But this is what customers want to buy now, and we're a great place for them to come to get it. And I think we can also do it in a way that we can build the whole outfit for our customers. And that's another -- one of the strengths of our people and our -- in terms of our sales team. Now again, I -- for me, Sharon, it's reflective of the model itself. I'd tell you the same thing about what's been going on in apparel over the last couple of years. Apparel's been the real driver. And as we've talked about, it's been driven by trends, trend cycles in the business but also about those really 3 brands, I think, we started talking about a couple of years ago that moved out of emerging into growth phases. So we're also seeing at this point -- I think we'll -- and we'll see this for all of 2018 when we get through the whole year. We're seeing a reconcentration of volume within the top 10 and top 20 brands relative to those 3 brands we talked about a few years ago becoming a bigger part of being growth brands and growth drivers for us in the business. So a long way of saying that I think the cycle around what you're seeing in footwear and the cycle around what we're seeing in the brands is really about kind of the strength of our model itself, what we do and how our model works for customers, whether -- and how we try to ride trends and brands in service of our customer. So Chris, do you want to add a little color there?
Christopher Codington Work - CFO
Yes, just to talk about how the numbers shake out. I mean, 2017 footwear represented about 16% of our overall sales. That was down from its peak, which was about 5 years ago, of 22%. So when we look at footwear, this is the third quarter in a row that footwear's been positive. So we do think we are starting to see that trend. And obviously, there's room for growth in relation to where footwear has performed historically. From a shrinkage perspective, to go back to your question on that, we've mentioned for the last few quarters that this is an area we've been challenged -- challenging for us. Our team's been actively working to manage this issue. We made some progress in the first quarter, specifically in our inventories that were done kind of the back half of our winter cycle, which happens in the first part of the first quarter. We saw some improvement, and the team's worked very hard as we kind of rolled into the second quarter. Our second quarter inventory program consists of really looking at what we refer to as some of our higher-risk stores, which was about 50% of our U.S. population. And the results came back favorable from what the trend line has been and even where we were planning the business. So that's a good sign. I think we're making some progress in that area. This is an area we continue to work on. While this issue is consistent with what we see when we get into these heavy apparel cycles where we have some of these hard-to-find brands and on-trend brands that aren't in too many places, it's still an area that we have to work on. And I think the number we disclosed for 2017 was -- about $5.4 million was the impact on 2017. So we got some room to make up more of that, but we are encouraged by the results and gained some leverage on that item in the second quarter.
Operator
And our next question comes from the line of Jeff Van Sinderen with B. Riley FBR.
Jeffrey Wallin Van Sinderen - Senior Analyst
Just let me first say congratulations to your whole team on the continued strong performance for peak back-to-school. I guess my first question, sort of a multi-part question here -- so if you guys can bear with me. Putting aside the calendar shift, given the strength of your peak back-to-school business this year, how are you feeling about holiday? And also I just wanted to follow up on the shifts in your top-performing brands. I know you touched on those a little bit. I was wondering if there's anything else you can add to kind of the evolutionary process there. And then is there anything that you're seeing that makes you think that the strong branded cycle we're in is going to wind down anytime soon?
Richard M. Brooks - CEO & Director
All right. Thanks, Jeff, and let me tackle that. And again, I'm sure Chris will want to join in the conversation, too. So first, I guess I'd say, Jeff, that I think -- and we're seeing this across most of the retail world today is that all -- many boats have been lifted due to the strength of the economic cycle. So I -- what we expect in that cycle, based on our leading position, is that we would do better than most retailers would, based on our unique position in the market, our unique assortments, the quality of our sales team to maximize an upcycle. And I think that's exactly what you're seeing. We're fulfilling our internal expectation for how we ought to perform at a higher level relative to the broader retail sector when we have a strong economy supporting us. So I guess I -- that's where we'd start as we think about holiday. I think we feel like there's probably -- this economy is going to continue through the holiday window at this point. So that's underpinning of it all. And if it does, I would hope again that our quality of our teams, the continued uniqueness of our presentations is -- and the great service that we provide is that we'll continue to outperform relative to the retail group overall. Now as it relates to top-performing brands, I kind of addressed that in Sharon's question, is that we're seeing what we would normally expect here, is that as we've been a couple of years into these really 3 key brands that moved from emerging to growth brands, we're seeing some consolidation in our top 10 and top 20 brand groupings. That's exactly what we'd expect. That would also be mirrored by the concentration of footwear, where there's one brand that's really a dominant brand. But this is exactly the kind of things we expect in a strong cycle where we have real drivers. Now the -- I just want to add to that comment that, that is not to take away from the -- from our buyers' efforts, as we said in our scripted commentary, that we are right on track, Jeff, for launching as many -- our target number of new brands this year, and we feel very good about the brand pipeline at this point for emerging brands. So we're right on track on that front, too, and we continue to try to push. Some of the brands we feel really have a unique position and have been with us now for a couple of years. We're trying to find ways to push those brands forward in partnership with our brands and ways that we can really expose them to more customers more broadly across multiple geographies. So I don't want to give you the perception just because we are concentrating -- that's a normal part of the process -- that we aren't pushing hard and driving hard at continuing to launch interesting and fun, new brands for our customers. And we are on track to hit those targets. So based on that pipeline, the last part of your question was about the strong branded cycle. I don't see that changing at this point based upon our ability to see, discover and launch new brands. The pipeline seems to be strong, and I think our goal is to continue to help those young brands achieve their potential in the marketplace as they grow then to take them across our global platform. So I -- to summarize all that, I feel relatively good. I think the economic background supports our position at holiday, and I think the brand cycle right now seems to be in a strong position.
Jeffrey Wallin Van Sinderen - Senior Analyst
Okay, great to hear.
Christopher Codington Work - CFO
The only thing -- yes.
Jeffrey Wallin Van Sinderen - Senior Analyst
Chris?
Christopher Codington Work - CFO
Jeff, the only thing I would add to that, too, is when we do look at the brands, one other piece that we've talked about is just the turnover within the brands. And we typically said we'll see 20% to 30% turnover. And while we're just slightly below that number, we're pretty actually close to that piece right now through the first 6 months, which I think again speaks to what Rick's talking about of just the healthiness of new brands coming along as well.
Jeffrey Wallin Van Sinderen - Senior Analyst
Okay. That's good to hear. If I could just squeeze in one more. Just wondering on your digital business, as that grows and you're fulfilling from stores, is there -- especially as we -- I guess, we think about peak period like holiday, are there things that you might need to tweak or sort of evolve in the process of that as that business grows?
Christopher Codington Work - CFO
Yes. I mean, I think it's a really good question because as you indicated, we have -- we are doing almost 100% of our fulfillment out of stores. Now I'll remind you, this is not our first holiday doing it. We've done it for multiple holidays now. And I think the teams are actually even refining the processes. We feel really good about how that process is working and the execution of our teams. I think we get smarter every year and every quarter in how we go about it. So even as our volumes have ticked up, I mean, we have planned this into the process right out of knowing what level of fulfillment we can manage out of our store processes. So I think we feel good about how we'll be able to execute. I think that there will be places where, we refer to it, we'll have to very carefully put labor hours into the model to assist some of these stores in both servicing the physical customer as well as their digital customer. But the model has a lot of room. With 600-plus locations here in the U.S. and now 50 locations in Canada that are operating on this model, we have been able to meet our current web demand, and we believe the model has enough scope and scale to meet future web demand. So we're really happy with how it's working out. I think it's providing a really good customer experience and speed in allowing our local teams to be able to service their local customer. And I think overall, it's been a benefit. So we're encouraged by our opportunity ahead of us in holiday.
Richard M. Brooks - CEO & Director
And I'll just add to that, Jeff. For me, this is -- and you've heard us talk about the concept of a new -- in this consumer world, you need a new business model, right. So for us, this is the integration of the channel-less world, so a good example there. And we're going to do this more and more and more, but this is the idea that we can be faster for the consumer. We can be closer and more localized for their experience, thereby getting the speed from localized fulfillment. We're constantly looking at ways, as Chris said, that we can tweak our algorithms, can tweak our assortments to even be more localized than ever before. We're learning every cycle in this regard. And of course, we only have one cost structure we need to lever now, which is a real advantage from just a pure economic model basis, right. A digital sale or a store and a physical sale, it all levers the same cost structure. So this is -- when we talk about this idea that there's a new economic model emerging in specialty retail, we think we're leading the way, and this is a great example of that. And I think you're going to find that over the next 12 months, next 24 months, you're going to find -- we're going to be able to talk to you about additional ways that we're going to be trying to lever this single cost structure as -- again, for all sales, whether digital or physical.
Operator
(Operator Instructions) And our next question comes from the line of Jonathan Komp with R.W. Baird.
Jonathan Robert Komp - Senior Research Analyst
I have a couple of questions mostly related to the guidance and the updates. Maybe first on the comps. I know including August, I think you're running kind of -- you essentially have recorded more than half of the year in terms of sales or roughly half. And your running comp's above 7%. So I just wanted to kind of clarify your thinking on guiding the full year up mid-single digits after such a strong start so far.
Christopher Codington Work - CFO
Sure. I'm happy to take that. I think obviously we've been on a great run, and our August results are inclusive of that. So as we look to the remainder of the year, I think there's a few things we tried to point out as we were thinking that both for Q3 and then ultimately into Q4 as well. I think overall, what we've seen historically is that our volumes have moderated a little bit outside of peak. And here in August in back-to-school, we performed very strongly in that peak. And so we do expect to see a little bit of moderation as we move forward. I think this is kind of similar to what we saw in June during the second quarter that then accelerated in July. And for Q3 specifically, on a 2-year stack coming in, August was a 6.3% comp compared to a 15.6% in September and a 16.8% in October. So we know we're up against some bigger numbers here in the back half of the third quarter. And I think lastly, we did see, for the August period, a little bit of a slowdown in week 4. And I think mostly we see this as a factor of sales kind of evening out over back-to-school with kind of stronger consumer confidence. And I think that's probably the bigger piece of it. When we look at the full 6-week period, including the last week of July all the way through Labor Day, we're running at about a 9.2% comp for the whole period. So we feel pretty good about that piece of it. I think to a lesser extent here over the last week, we probably saw a little bit of a downtrend just from the -- our extent there -- the extent of our ability to manage receipt flow. August was a very strong month for us. There were a couple of areas where we would have liked to have a little more product here in the last week. So we've seen a little bit of a slowdown there as well. And then the last piece I'd point out, as we speak to Q3 specifically, is our European business last year in the third quarter was highly promotional to clear old age. And we talked about that on our Q3 earnings call last year, how margin in Europe was a little bit challenged. And while we are encouraged that we entered the third quarter of 2018 in a much better inventory position in Europe and really across the company, we feel there could be some sales declines there as we anniversary some of those promotional sales. That being said, it's going to be managed by much stronger margin. So we think it's a better overall experience for the entity and profitability as well. So I think those are the things that I would call out of why we're forecasting our run rate to come down a little bit here after August. As we think about the whole year, I would probably echo some of those same thoughts of the -- what Q4 2-year stacks and some of the challenges there. We still think, based on the guidance that we've laid out, that we're going to run pretty good comps on the high end of our range. It's just not quite at the level that we've experienced through the first 6 months here.
Jonathan Robert Komp - Senior Research Analyst
Okay. That's certainly helpful. And maybe just a follow-up. On some of the branded trends that you're seeing -- I know you've called out the big 3 for a while on the apparel side. It seemed like you were early in capitalizing on some of those trends. And now maybe some of those brands have expanded distribution. But I wanted to just hear your thoughts on the apparel side, kind of the degree of exclusiveness or not that you have on some of those brands and kind of what you see as the change, if there's been any, in terms of the broader availability.
Richard M. Brooks - CEO & Director
Let me start, Jonathan, taking your question. And so as it relates to branded, as we talked about emerging brands becoming growth brands, we really haven't seen any significant changes relative to distribution on that end of the business. And that's just because I think we have -- we're a great partner for our brand and they're a great partner for us. And the level of growth we've had on both sides has been pretty tremendous. So I think our brand partners are up to the challenge. And clearly, they have been in terms of meeting it. And of course, we are, on our side, in helping them through that -- through their pretty steep growth curve. So they haven't needed more -- any significant additional distribution per se because they're -- they've been pretty busy serving and fulfilling on their current base, including us. So I feel pretty good about where we're at there. I'd say the same, even more so, about the brands we're launching, is that we have pretty good, just clean distribution around those launching brands. As it relates to trends, brands that we would consider to be more trends than a brand play, those -- you're right, those can be found relatively broadly across the market. And again, that's one of the great things about our business is. I do think our customer expects us to carry them first that. And we certainly put that -- we certainly set that expectation for our buying teams and what was purely a trend direction and, in that case, our private label teams. But those things, yes, they are generally widely available and -- but what I would say there is we're there early. Customers get that. They know that. I think because we're there early, we have very good relationships with these -- the trend -- the trends that are brand-driven and continue to be brand-driven trends. We have very strong relationships with them. And we'll -- again, we work as a great partner for them in riding them through the cycle. But our job there is garner share in the marketplace. And I think we do a very good job of that as we work with our brand partners on these trending categories as well as our teams in terms of maximizing the result out there and how we build, how we merchandise the stores, how we build outfits around those trends and bring it all together for our customers. So we expect to lead in those areas that are trend-driven, and we expect to help our partners on the branded side as they move from emerging to growth, and I think we have a relatively long window, probably of tight partnership and limited distribution for those brands.
Christopher Codington Work - CFO
And I'd just add, Jon, to that, that this is also global distribution as well. So as we think about the growth of some of these brands and we see them grow within our domestic network, there is a good jumping point often to take them international as well, which helps think about kind of the overall penetration to the global entity. So I think that has helped the tail in some of these brands as kind of another avenue to keep growing and to keep thriving within the Zumiez ecosystem.
Jonathan Robert Komp - Senior Research Analyst
Okay, great. And maybe just last one from me. The implied operating profit guidance in the second half, I know both the third quarter and fourth quarter, you have pretty significant headwinds from the profitability side from some of the factors you called out. But even when you adjust for those, I think you're implying pretty modest growth from an operating profit perspective on an underlying basis. So I just wanted to maybe understand some of the puts and takes there.
Christopher Codington Work - CFO
Yes. Let me try to outline them from you, Jon, and kind of lay it out as to how we're looking at the total dollar impact. I think as we've noted, our -- we have a few items here. So first is the Q3 negative calendar shift with sales moving out of Q3 into Q2. We classified that as worth about $3.2 million in operating profit and $0.10 of EPS. The Q4 last year included the 53rd week, which was a benefit to operating profit of about $1.9 million or $0.05 in the prior year. And Q4 last year also included a $3.8 million STASH adjustment related to revaluing our deferred revenue associated with the program. This was also a benefit to last year's operating profit. So I think you take all of those and it's right around $8.9 million impact on the back 6 months to operating profit and -- or about 16%. So if you adjust those out, obviously we are showing some operating profit growth beyond those items. I think the last piece you have to layer in there is we are expecting comps to moderate in Q4 based on the annual guidance we've laid out. So I think you put all those things together. And where we're looking at is we still have adjusted some operating profit growth there. Unadjusted, it will be a little bit of a detriment. And then on the earnings side with our earnings guidance for the year being $1.64 to $1.70, this represents 52% to 58% growth in earnings, which is very substantial. And we do have some pretty meaningful earnings growth on the back half of the year targeted both around where we stand on an operating profit perspective, coupled with U.S. tax reform, which is pretty meaningful, and then the impact from our European operations of last year recording a $3.4 million valuation allowance or $0.14 per share that we won't have to recognize this year, as well as getting the benefit of our European operations in the fourth quarter being profitable, which will be a positive on the fourth quarter. So I think overall, when we look at this, it does show a little bit of challenge on the back half of the year, specifically anniversarying these items. But from a full year perspective, we're feeling really good about the results in the business and where we're landing here as we pull it all together.
Operator
And that does conclude today's Q&A session, and I'd like to return the call to Mr. Rick Brooks for any closing remarks.
Richard M. Brooks - CEO & Director
Right. Thank you. And again, I just want to thank all our shareholders and -- for their encouragement, and I particularly also want to thank all the Zumiez team for the great results at back-to-school and, likewise, our brand partners for their support in helping us serve our mutual customers. With that, I'd just say thanks to everyone and look forward to talking to you in December when we talk about our third quarter results. Thank you, everybody.
Operator
Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program, and you may all disconnect. Everyone, have a great day.