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Operator
Good day, ladies and gentlemen, and thank you for your patience. You've joined Xunlei's First Quarter of 2020 Earnings Results Conference Call. (Operator Instructions)
I would now like to turn the call over to your host, Investor Relations Manager, Ms. Charlene Lu.
Charlene Lu - IR Manager
Thank you, operator. Good morning, and good evening, and thank you all for joining us today. We welcome you to this conference call to discuss Xunlei's first quarters of 2020 earnings. For our agenda today, Mr. Jinbo Li, our CEO, will provide a brief overviews of the key strategy and financial performance, after which, Mr. Eric Zhou, our CFO, will provide additional details on the financial conditions, wrapping up with our financial outlook for the next quarter. We will be happy to take your questions after our management's remarks. (Operator Instructions) Today's conference call is being recorded, and a replay of the call will be available on our IR website afterwards. Our earnings press release was distributed earlier today and is now also available on our IR website.
Before we get started, please note that the discussion today will contain certain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such statements are based on management's current expectations on the current market conditions and are subject to the risks and uncertainties that are difficult to predict, which may cause actual results to differ materially from those made in the forward-looking statements. Please refer to our SEC filings for more detailed descriptions of the risk factors that may affect our results. We do not undertake any duty to update any forward-looking statements, except as required under applicable laws.
During this call, we will refer to both GAAP and non-GAAP financial measures. A reconciliation of the non-GAAP to comparable GAAP measures can be found in our earnings press release. Please note that all numbers are in U.S. dollars unless otherwise stated.
And with that, let me pass to our CEO, Mr. Jinbo Li, for prepared remarks.
Jinbo Li - Chairman & CEO
[Interpreted] Good morning, and good evening, everyone. Thank you for joining us for our first quarter of 2020 earnings call. I'm very happy to rejoin Xunlei to be its Chairman and CEO and look forward to having more opportunities to talk with you in the future. We are going through an unprecedented time, and I'm proud of our employees' efforts during the past quarter.
Now I would like to share our business goal, recent developments and financial highlights of the first quarter of 2020.
We began the year 2020 with steady revenues despite unfavorable economic conditions as a result of the COVID-19. Our revenues remained steady at $48.3 million, up about 10 -- 0.1% compared to the fourth quarter of 2019, but it is an increase of 17% compared to the same period last year. Further, the net loss was significantly reduced from $18.1 million in the fourth quarter of 2019 to a loss of $5.5 million this quarter.
Amongst our product lines, I would like to highlight the performance of our StellarCloud service and membership subscription service. As part of our cloud computing and IVAS service, we are pleased to see the continued growth of revenue from our StellarCloud service. During the first quarter, our relationship with our corporate clients remained strong and demand for our CDN service kept its previous trend of growth. The overall cloud computing and IVAS revenues dropped 14.2% compared with the previous quarter, and the decline is due to the decrease in live streaming revenues, other IVAS revenues and the lack of cloud hardware sales this quarter.
Our subscription revenues grew 18.1% quarter-over-quarter and grew $10.4 million -- 10.4% year-over-year to $23.4 million and contributed 48.3% of our revenues this quarter. Our subscriber base also increased from approximately 4 million to about 4.6 million compared to the previous quarter. As subscription revenue is an important source of our cash flow and a substantial part of our gross profit, we are very pleased with such growth. The growth was mainly attributable to the extended Chinese New Year holiday, but we will strive to retain as many of these new subscribers as possible.
The overall revenue performance in the first quarter was within our expectations. Performance by business segments are also consistent with our overall strategy, which means that cloud computing service drives our growth and the traditional subscription business provides steady cash flow and profit.
Our StellarCloud cloud computing service has experienced continued growth for the last several quarters and will remain one of the main growth drivers of the company. Going forward, while seeking growth and scale of the business, we will also try to improve operating efficiency.
Generally, subscription membership service has always been a core part of our business. Our subscription business brought in steady cash flows and substantial amount of gross profit for the company. And 4 million also subscribers are precious and integral to our brand value. As one of Xunlei core competencies, it's critical that we focus our efforts on maintaining our leadership positions in large-scale distributed edge computing capacity and continue to improve our service to boost the membership satisfaction.
One of our main goals this year is to enhance membership experience for our subscribers to retain our current members and widen our user base in order to build our subscription numbers. Several members of our new management team were integral in the initial creation of our subscription service product that launched Xunlei as a leader in the cloud acceleration business. Now they are rejoining Xunlei and will bring in fresh perspective and additional experience. We will leverage this experience to further what has made Xunlei successful with its traditional user base. And we will also create new features to attract more diverse users to generate synergies and expand our total user base.
Ultimately, our goal is to expand the capabilities of our subscription service, especially on the mobile front. As more and more users move from PC to mobile service, we plan to expand our mobile subscription service through product innovation to bolster our user base and increase our membership numbers.
In the future, we will continue to pursue blockchain technology innovation based on our ThunderChain infrastructure. As you may be aware, Xunlei recently had the transitions in leadership. Our goal is to slowly uncover Xunlei business potential and achieve profitability as soon as possible. One of Xunlei core competencies is in our leading precision in large-scale distributed edge computing capacity, which is the foundation of our cloud computing and subscription business. Going forward, we will concentrate on these core competencies and capitalize our competitive advantage. Particularly, we will continue to expand our 2B business, while improving profitability, and at the same time, expand our 2C product range and improve overall operating efficiency to ensure growth and continued operations of the company. With a strong balance sheet and abundant resources, we are optimistic about achieving these goals.
Having said that, I will now turn the call over to Eric to review the financial results and the guidance for the second quarter of 2020. Eric, please?
Zhou Naijiang - CFO
Thank you, Jinbo. Hello, everyone, and thank you
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for the previous quarter. Our subscription revenues increased substantially this quarter, but this increase was offset by the decrease in live streaming and cloud hardware sales revenue. Revenues from subscriptions were $23.4 million, up 18.1% from the previous quarter. The number of subscribers were approximately 4.6 million as of March 31, 2020, up from about 4 million as of December 31, 2019. The average revenue per subscriber for the first quarter of 2020 was RMB 35.9, up from RMB 35.1 for the previous quarter. Revenues from cloud computing and other IVAS combined to $21.2 million, representing a decrease of 14.1% on a sequential basis. The decrease was mainly due to decreased live streaming revenue and reduced cloud computing hardware product sales. Revenues from online advertising were $3.8 million, representing a decrease of 1.3% from the previous quarter.
Cost of revenues was $24.4 million, representing 50.4% of our total revenues compared with $30.3 million or 62.7% of our total revenues in the previous quarter. The decrease was mainly due to a write-down of our inventory of $3.2 million in the previous quarter and the decreased cloud computing products cost and live streaming revenue-sharing costs, which was in line with the decrease of such revenues.
Bandwidth costs in the first quarter of 2020 were $18 million, representing 37.1% of our total revenues, compared with $17.8 million or 36.8% of our total revenues in the previous quarter. The remaining cost of the revenues mainly made up of the revenue-sharing costs for our live streaming business.
Gross profit for the first quarter of 2020 was $23.8 million, up 33.1% from the previous quarter. Gross margin was 49.3% in the first quarter, compared with 37.1% in the previous quarter. The increase in gross profit and gross margin was mainly due to the growth of our subscription business this quarter and decreased cost this quarter as there was a write-down in the amount of $3.2 million for OneThing Cloud hardware inventory in the previous quarter.
Research and development expenses for the first quarter of 2020 were $16.8 million, representing 34.8% of our total revenues compared with $14.3 million or 29.6% of our total revenues in the previous quarter. The increase was mainly due to the costs associated with optimizing of organizational structure, benefits and compensation during the quarter.
Sales and marketing expenses for the first quarter of 2020 were $6.7 million, representing 13.9% of our total revenues, compared with $11.1 million or 23.1% of our total revenues in the previous quarter. The decrease was mainly due to less marketing and promotion activities we conducted in the first quarter.
General and administrative expenses for the first quarter of 2020 were $8.4 million, representing 17.5% of our total revenues, compared with $10.2 million or 21.2% of our total revenues in the previous quarter. The decrease was mainly due to less professional consulting expenditures.
There was no impairment of assets in the first quarter of 2020, compared with a credit of $0.1 million in the previous quarter, which represented a net recovery of impaired assets.
Operating loss for the first quarter of 2020 was $8.1 million, compared with an operating loss of $17.7 million in the previous quarter. The decrease in operating loss was primarily due to higher gross profits and less operating expenses incurred.
Net loss was approximately $5.5 million in the first quarter of 2020, compared with a net loss of $18.1 million in the previous quarter. Non-GAAP net loss was $4.5 million in the first quarter of 2020, compared with a non-GAAP net loss of $17 million in the previous quarter.
Diluted loss per ADS in the first quarter of 2020 was $0.08, compared with a diluted loss per ADS of $0.27 in the previous quarter. As of March 31, 2020, the company
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compared with $265.3 million as of December 31, 2019.
And finally, I'd like to turn to our guidance for the second quarter of 2020. We expect total revenues to be between $42 million and $47 million for the quarter. The midpoint of the range represents a quarter-over-quarter decrease of about 7.9%. This estimate represents the management's preliminary view as of today and is subject to change and any change could be material.
With that, we conclude our prepared remarks today, and I will now turn the call over to the operator for your questions. Operator, we will take questions now.
Operator
(Operator Instructions) We have a question from the line of [Steve Chen] from [Stellar Chain Group.]
Unidentified Analyst
(foreign language)
Jinbo Li - Chairman & CEO
[Interpreted] So first of all, our hopes is to continue to work with our employees and our staff to continue to grow our business and we hope that we will be able to see some growth and generate good returns for our investors for the remainder of the year. So the year has been -- there's about half a year to the year-end from now onwards, and there are many things that we still want to do. But with such a short period of time, our focus will be on our core competitive advantages. We hope to focus on this while increasing our operating efficiency in order to generate revenues for our shareholders and our company.
So through our focus on our core competitive advantages and our increases in efficiency that we're hoping to achieve in the remainder of the year, we hope to work with our employees and our fellow staff to increase the profitability of the company. And to do this, we believe that for our employees, we will -- we hope to see more input for them and more of an entrepreneurial spirit from our fellow staff. The shareholders will continue to support the company as always and support our current business lines.
Operator
The next question comes from Trista Yang of Noah Group.
Trista Yang
This is Trista from Noah, Hong Kong. I have a couple. First, can you just tell us what -- why Xiaomi exited from Xunlei? Will Xiaomi continue to cooperate with Xunlei in the future? And the second one is, will Xunlei shall see the privatization or having dual listing at Hong Kong Stock Exchange? Will the company buyback stock?
Zhou Naijiang - CFO
I'll take that question. Okay. This is Eric. Regarding Xiaomi's exit price as it was a private transaction among the shareholders, Xunlei was not involved with the details of the transaction. And we will continue to carry out our existing contracts and cooperation with Xiaomi, and at the same time, explore potential new opportunities. We hope to take advantage of respective strength and expand our cooperation, as we have cooperated successfully with Xiaomi for several years, and we are optimistic about continued operation -- cooperation in the future.
And in terms of privatization, and so far, the Board of Directors has not discussed this issue. Regarding dual listing, it's not on our agenda. And regarding stock buybacks, we will closely monitor the development of the capital market, the company's cash position and CapEx needs and make an informed decision in a timely fashion. Thank you for your questions.
Operator
(Operator Instructions) We have a question from the line of [Cheng Chu].
Unidentified Participant
[Interpreted] Okay. So the question I asked that -- he stated that he is a very small shareholder of Xunlei. And because for the past several years, Xunlei has been in a loss position. And he is wondering whether Mr. Li has anything to say to the smaller shareholders of Xunlei with regards to these losses?
Jinbo Li - Chairman & CEO
[Interpreted] So first, Mr. Li, I would like to thank all of the minority stockholders and their continued support of Xunlei at even through our low prices. And I would like to thank them for their past belief of our development. As the current CEO of Xunlei and one of the initial founders of the company, he will do everything in his power in order to get -- to try to get good growth and good profitability from the company from now onwards. We will -- we hope -- we will -- we hope to awaken all the entrepreneurship of our current staff and work together to make sure that our business will generate higher rates of return in the future.
Operator
(Operator Instructions) At this time, there are no more questions from the line. I would like to hand the call back to the management for closing.
Zhou Naijiang - CFO
Okay. Thank you all for your participation today, and please contact us if you have any questions in the future. Have a good day.
Operator
Thank you. Ladies and gentlemen, that concludes the conference for today. You may now disconnect your lines.
[Portions of this transcript that are marked
[Interpreted] were spoken by an interpreter present on the live call.]