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Operator
Good day, ladies and gentlemen, and welcome to the third quarter 2007 Western Union earnings conference call. My name is Carol and I will be your coordinator for today. At this time, all participants are in listen-only mode. We will conduct a question and answer session towards the end of this conference. (OPERATOR INSTRUCTIONS) As a reminder this conference is being recorded for replay purposes. I would now like to turn the call over to Mr. Gary Kohn, Vice President of Investor Relations, Western Union. Please proceed, sir.
Gary Kohn - VP of Investor Relations
Thanks, Carol. Good morning, everybody. Welcome to Western Union's third quarter 2007 conference call. Thanks for joining us today. Before turning the call over to Christina, I'll take a moment to remind you that today's call is being recorded and that our comments include forward-looking statements. I ask that you refer to the cautionary language in the earnings release and in Western Union's filings with the Securities and Exchange Commission, including the 2006 Form 10-K for additional information concerning factors that could cause actual results to differ materially from forward-looking statements.
During the call, we will discuss items that do not conform to generally accepted accounting principles. We have reconciled those measures to GAAP measures on our website, WesternUnion.com, under the Investor Relations section. All statements made by Western Union officers on this call are the property of the Western Union company and subject to copyright protection. Other than the replay, Western Union is not authorized and disclaims responsibility for any recording, replay, or distribution of any transcription of this call. With that, it is my great pleasure to introduce our President and CEO, Christina Gold.
Christina Gold - President and CEO
Thank you, Gary, and welcome, everyone. Before we get into the numbers I would like to just highlight the headlines for the quarter. Our Mexico business outperformed the market and is moving towards positive revenue growth. Our domestic business, while still facing challenges, is improving slightly. The international C to C business remains extremely healthy. C to B is performing well. We have made progress on the innovation front. We delivered strong operating margin and we have seen accelerating organic revenue growth.
As you have seen this morning, Western Union reported revenue of $1.3 billion, which is up 10% over the third quarter of 2006. Earnings per share was $0.30, excluding the accelerated $0.02 non-cash charge, or $0.28 as reported. Operating income margin in the quarter was 28% before the $22 million non-cash charge, or 26.3% as reported. Cash flow from operations is very healthy and on track to exceed $1 billion for the full year. Scott will provide more color on these and other results in a moment.
In terms of operating highlights in the third quarter, our international C to C business posted strong growth rates, with revenue up 16% and transactions up 20%. A subset of this business, those transactions originating outside of the United States grew even faster with revenue at 23% on transactions of 29%. This is significant in, that taken alone, this subset of our business accounts for nearly half of Western Union's total revenue.
Our Mexico business showed improvement, with transaction growth rates continuing to accelerate to 7%. Revenue was down 1% and improvement over the 7% decline we saw in the second quarter. There were no significant pricing actions implemented in Mexico during the quarter, and revenue and transaction growth rates are converging.
Since the second quarter, all three of our C to C brands, Western Union, Vigo, and Orlandi Valuta, showed strength with each brand, outperforming the market. The domestic business showed sequential transaction improvement, with transactions down 4% in the third quarter and revenue down 10%. Our long-term goal for this business is low single-digit revenue growth.
The consumer to business or C to B segment posted revenue growth of 14% in the third quarter. We are very pleased with the progress we are making with Pago Facil, with nearly a full year after the acquisition, is on track with our expectations. The segment's operating margin remains strong at 31%, excluding its share of the non-cash charge.
Additionally, in C to B, we announced a partnership with Yodlee, a leading provider of online banking and bill payment solutions to financial institutions. This partnership will give participating banks, online customers, the option to make bill payments which post immediately to their accounts. That enables customers to better manage their resources and avoid late fees. It also gives Western Union, Yodlee and our bank partners, a revenue stream which has never existed before.
In sum, we are pleased with the results we reported this morning and we remain on track to meet our 2007 expectations.
As you know, underlying our efforts to build long-term value for Western Union shareholders are our four key strategies. One, to expand and diversify global distribution. Two, to build our brand and enhance the consumer experience. Three, to develop consumer choice and convenience. And four, to develop new technologies and service offerings.
In September and October, I circled the globe twice, visiting agents, employees and customers in India, the Philippines, Australia, Singapore, and the Middle East. In the Philippines, I addressed 400 business leaders and discussed global migration trends. While there, we also visited our new regional operations center, where we welcomed 80 new employees who collectively speak 17 languages. I also spent time discussing the business opportunities with our agents.
In Singapore, we met with our long-time agent, Hershing, with whom we recently strengthened our equity relationship. That trip included a visit to our largest location, Lucky Plaza, a flagship location with 28 dedicated Western Union counters handling more than 4500 transactions a week.
In Australia, I celebrated Founder's Day, the first anniversary of our New York stock exchange listing at the opening of our new Oceana regional office in Sydney. This was a special opening ceremony that included a traditional aboriginal dance to bless the new premises. After the festivities, we met with several of our agents in Australia and the Oceana Region to discuss how we can strengthen our relationship even more. We also made a stop in India to dedicate the country's location number, 45,000. While there, I met with regulators, agents, and employees. India is a very important market, as 29 million Indians currently live abroad.
In Dubai, I attended a gala dinner with over 200 people, including Western Union agents from all over the Middle East. Also attending were members of media, select dignitaries and customers from the Philippines, Nepal and Bangladesh. During these trips, one can see firsthand the large global market for money transfer to and from countries and intra-country.
According to recent World Bank data, the number of immigrants is now close to 200 million, or roughly 3% of the global population. India has emerged as the number one remittance recipient country, while China is number three. The opportunity here is huge, as today these two countries each exceed $20 billion in remittances. Together, India and China combined contribute 5% of total Western Union revenue. By contrast, Mexico alone is 7%. India grew transactions by 69% in the third quarter, while China, where we now have 25,000 agent locations, grew transactions by 28%. In each of these two countries, third quarter revenue growth exceeded 40%.
Within this global money transfer market, are especially promising high volume geographies for Western Union. Take, for example, Dubai to Bangladesh. As you know, Dubai is experiencing tremendous growth, which is supported by a large migrant work force. Reflecting this dynamic in Dubai, remittances from the United Arab Emirates to Bangladesh jumped by nearly 57% in the physical year ended July 2007, according to the Central Bank of Bangladesh. Western Union has 1400 locations in Bangladesh to serve these customers.
We also strengthened our agent presence in Europe. We signed a new agent Caixa Central de Credito Agricola Mutuo one of the top financial institutions in Portugal. We renewed our relationship with Portuguese post office, which has more than 650 locations. In Greece, we welcome Millennium bank with more than 130 locations. In Africa, we added Madagascar Post and expect to be in 220 locations over time.
Looking now at recent developments here in the United States, we renewed our agreement with Safeway. This strengthens our position in the United States with eight of the country's top 10 grocery store chains being Western Union agents. We also renewed our important and long-standing relationship with K-Mart. K-Mart has been offering Western Union money transfer, bill payment and money orders for 10 years, and we are pleased to be extending this relationship into select Sears locations.
To the north, we signed a new agreement with Wal-Mart in Canada. We plan to be in all 280 Wal-Mart Stores in Canada. The pricing and commission terms are generally consistent with our existing Canadian business. We are pleased to partner with Wal-Mart and believe that our strong brand, effective ethnic marketing capabilities in-country, as well as our compliance efforts, made us the logical choice.
In the area of intra-country distribution in Chile, we signed Tourbus. With this agreement, Western Union intra-country money transfer services will be offered in up to 500 additional locations in Chile. All told, we added 8000 agent locations this quarter, bringing our total to 320,000. This keeps us on track to reach 325,000 agent locations by the end of the year.
Turning now to the area of brand and consumer experience, in September in conjunction with the Western Union foundation, we launched a 50 million, five-year initiative to provide education and economic opportunity to migrant families around the world. The Western Union, Our World, Our Family program will provide tools to help families improve their language skills, manage their personal finances, and take better advantage of economic opportunities. We have also focused our efforts to raise brand awareness among specific migrant groups through targeted ethnic marketing.
Some examples of recent local marketing events include a pan-gulf campaign to celebrate Ramadan, sponsorship of the FBA European basketball championships in Spain, and the back-to-school promotion in Africa, where receivers are given essential school supplies with each transaction. Our efforts to support the Western Union brand are going on quite literally all over the world. Take, for example, a rural area of India north of the city of Bangla Dorr, near my store. During our recent trip on a Saturday, 760 India post workers put on Western Union T-shirts and paraded through the streets, handing out pamphlets on making money transfers. When you witness, as I did, 760 postal workers forming a sea of Western Union yellow in rural India, you understand the power of our brand.
Brand awareness among Indians living in the UK was just 41% in 2002, and in 2007, jumped to 98%. Brand awareness of Indonesians living in Hong Kong, was just 1% in 2004 and has leaped to 87% in 2007. The power of the Western Union brand and strong localized ethnic marketing will continue to drive growth for Western Union. Our ethnic marketing efforts also paid off recently in France, where our Western Union gold card was recognized with the country's leading professional communications award, called the Gold Top Com. Our successful gold card program now has over 9 million cards in the hands of our customers in 65 countries. We were also recognized by the direct marketing association during its recent meeting in Chicago with a Silver Echo award for our service excellence program in Europe.
On the convenience front, we are utilizing our Western Union quick cash offering, as a new way for Google to make payments. Google needed a solution to pay commissions to publishers participating in their Ad Sense advertising program, in countries where sending and cashing a check is time consuming, unreliable, and expensive for recipients. Western Union's technology and extensive physical distribution was the answer. Today, Google uses Western Union quick cash to make payments to publishers in Argentina, Chile, China, Colombia, Malaysia, Pakistan, Peru, Philippines and Romania. The cash is available to the recipient within minutes of the payment being processed by Google, and can be picked up at any Western Union location in the publisher's country.
Turning now to new technologies and services, last week we announced that Western Union joined forces with the GSMA, the Global Trade Association, with 700 mobile phone operators, including Smart and Globe in the Philippines and [Party] in India. The mobile operator and GSMA's membership served 2.6 billion customers, which is 82% of the world's mobile phone users. Western Union and the GSMA are developing a commercial and technical framework that mobile operators can use to deploy services that enable customers to send and receive money transfers using their mobile phone. These transactions will be low denominations, high frequency money transfers.
Western Union is in a unique position to build this market. We already have all the necessary components. Extensive compliance capabilities and regulatory knowledge. The ability to handle cross-border and intra-country transactions, an expansive physical agent footprint worldwide for putting cash in and taking money out and the trust that customers have in the Western Union brand to get the money there safely. The mobile money transfer target consumer represents a new adjacent market for Western Union. A consumer who has the need for more frequent lower principle transactions. The mobile money transfer market presents an exciting long-term opportunity in the coming three to five years.
On the micro lending front, we continue to explore the viability of this new offering. Initially the loans would likely be small dollar amounts. The consumers for loans of this size often have no formal credit history and are thus overlooked by most financial institutions. That's where Western Union is different. These unbanked, or underserved customers, are regular users of our remittance services. We are taking a look at the logistics, including determining the reliability of our scoring methods and talking to a number of potential partners. It is our intention that these partners would underwrite the loans and thus carry the risks on their balance sheet.
Before turning the call over to Scott, I would like to reflect for a moment on Western Union's first full year as a public company. It was a year and three weeks ago that we began trading on the New York stock exchange as WU. We have accomplished a lot since then. We have established ourselves as an independent public company, complimented our leadership with new senior talent, acquired an integrated Pago Facil, opened the Asia regional operating center, launched three new WesternUnion.com countries, implemented a strategy that would successfully restore consumer confidence in sending money to Mexico, turned Vigo profitable and launched Vigo service in Italy, passed the 320,000 agent location mark on our way to 325,000, launched Western Union Our World, Our Family, as a tangible way to give back to the people we serve.
There are a lot of people involved in this effort, and I would like to acknowledge Western Union's 6000 employees and our worldwide agents for all of their hard work during our first year as a public company. Our first year has had its challenges, to be sure, but we're pushing hard on our core business and some of our initiatives, our new initiatives are really gaining traction. Revenue growth is accelerating. Margins are strong. Cash flow is robust. We are 100% focused on driving the next phase of growth and building shareholder value.
With that said, I will now turn the call over to Scott, who will review third quarter financial performance and 2007 outlook in greater detail. Scott?
Scott Scheirman - CFO
Thank you, Christina. Revenue for the third quarter was $1.3 billion, up 10%. Of this figure, $18 million was contributed by Pago Facil and $16 million came from the Euro. The revenue growth this quarter was driven by improving consumer to consumer segment results. C to C revenue growth was 10% on transaction growth of 15%. International consumer to consumer revenue increased 16%, while transactions were up 20%. As Christina mentioned, our pure international C to C business, that piece excluding US originating transactions, posted revenue and transaction growth of 23% and 29%, respectively. Full-year price reductions look like they will be about 3.3% of total Western Union revenue.
The consumer to business segment increased revenue 14% on transaction growth of 71%. Operating margin in the segment remains strong at 31% excluding the non-cash charge, or 29% reported. In the third quarter, we recorded the previously discussed $22 million expense related to the required quick vest of stock options, and awards as a result of the KKR First Data deal. Let me provide you with some color on where the $22 million expense is recorded. The split is one third in cost of services and two-thirds in SG&A. When looking at the segments, the split is 85% in consumer to consumer segment, 13% to the consumer to business segment, and 2% in corporate and other.
Third quarter operating income on a GAAP basis was $330 million, a decline of 2% compared to third quarter 2006. On an apples to apples basis, operating income grew 6% when excluding $18 million and $14 million of incremental public company expenses in third quarter 2007 and 2006 respectively, and the $22 million non-cash charge. When comparing third quarter 2007 to last year's third quarter, remember that in addition to the non-cash charge, third quarter 2007 included an incremental $4 million of public company expenses and $46 million of incremental interest expense. This quarter will be the last time it will be necessary to break out public company expenses, since we now have four quarters as a public company for the purposes of prior period comparisons.
On the margin front, operating income margin was very healthy at 28.0%, excluding the $22 million non-cash charge, or 26.3% on a reported basis. We continue to leverage our scale and improve our cost structure. Going forward, our goal is to achieve strong profitability while maintaining the appropriate level of investment in the business for future growth. Also on margin, it is important to note that our international operating income margin has improved as we continue to gain scale. In fact, for 2007, we expect the international C to C operating margin to be in the mid-20s.
Our tax rate was 30% in the third quarter compared to 32% in the third quarter of 2006. We're estimating a full year tax rate of approximately 30%. Increased foreign derived profits compared to US derived profits have helped lower our overall effective tax rate.
Year to date cash flow from operations is strong at $883 million, and we remain on track to deliver full-year cash flow of more than $1 billion. Capital expenditures in the third quarter were $54 million, and are $122 million year-to-date. We still expect, total 2007 capital expenditures to be less than $200 million.
During the quarter, Western Union repurchased $300 million of the company's shares at an average price of $19.59 per share, and we have now purchased $601 million of the company's shares. We continue to believe our stock represents a real value at these levels, and we intend to be an active purchaser in the open market from time to time.
Let me clarify the potential dilutive impact from the change of control of First Data. First, all of the outstanding options that were in the money have been factored in our fully diluted shares outstanding since we went public in September 2006, whether they were vested or not. Second, the quick vest that resulted when the deal closed has in itself caused dilution of less than $0.0025. Any future dilution from this quick vesting will be the result of the rate at which option holders exercise options, net of the number of shares we buy back with the proceeds from the exercise. We will monitor this closely.
Today, our cash priorities remain to invest to grow the business, make acquisitions, and return capital [to] shareholders primarily through stock buyback. As you know, we have $400 million left under the current board-authorized buyback and anticipate going to the board in the future for additional authorizations. Our 2007 earnings per share guidance assumes diluted shares outstanding of approximately 772 million shares.
With the credit crunch in the news recently, we wanted to use this quarter's conference call to discuss any exposure Western Union has to the credit markets. The short answer is very little. Western Union participates in the money order business by offering Western Union branded money orders. However, we do not carry the full balances on our balance sheet. You will, however, see on our balance sheet settlement assets related to our business. There is very little exposure in these assets due to the recent credit market issues.
As of September 30, our total settlement asset balance was $1.4 billion, of which $378 million was cash, $879 million is agent receivables and $154 million is highly rated municipal bonds. We are pleased with the results of this past quarter and the trends within the business. We now expect full year revenue growth of 10%. We also anticipate GAAP earnings per share in the range of $1.09 to $1.11. This range now includes the $0.02 impact from the non-cash charge and assumes a full-year tax rate of approximately 30%. Please note when we originally issued our earnings per share guidance, it did not include the $0.02 impact from the non-cash charge.
In summary, we are pleased to have delivered financial and operating results in line with our expectations. Western Union has strong cash flows and we are well positioned to invest in the future and return value to our shareholders. Carol, with that, we are ready for the first questions.
Operator
Thank you, sir. (OPERATOR INSTRUCTIONS) Your first question comes from the line of Craig Mauer with Cowen. Please proceed, sir.
Craig Mauer - Analyst
Good morning. I was hoping you could discuss two items. One, how you view the, the continued extreme weakness in the housing market as it relates to your business, and, two, in relation to the addition of Western Union in Canada, what other geographies around the world that Western Union participates do you feel might be basically primed for your participation? Thanks.
Christina Gold - President and CEO
Thank you very much, Craig. Just in terms of the housing market, clearly we have -- we look at our business in terms of the 200 countries and really assess all of the risks around the world and as we look at the issue in the United States, it has had some impact, but we have felt this impact for a period of time. So we feel very comfortable in our projections and where we're going for the remainder of 2007 and confident with the guidance that we have given. So I think we have a portfolio that's large enough to balance off the risks.
And in terms of the Wal-Mart relationship, we do have another relationship with Wal-Mart in Argentina and we are always interested in talking to people about becoming a member of the Western Union family, but that would -- we would only let you know at some point when that happens and it actually occurs.
Craig Mauer - Analyst
Okay, thank you.
Christina Gold - President and CEO
You're very welcome.
Operator
And your next question comes from the line of Liz Grausam with Goldman Sachs. Please proceed ma'am.
Liz Grausam - Analyst
Great, thank you. You guys had some pretty significant agents -- renewals and wins this quarter, including Safeway, K-Mart and Wal-Mart, yet your margin outperformed certainly my expectations and your CapEx really didn't -- didn't perk up at all in the quarter relative to where we thought. So can you just make some comments maybe on how you feel about the pricing dynamics in your agent renewals, and whether or not they have actually been a little bit better than your expectations, because it certainly feels like it, relative to our estimates.
Christina Gold - President and CEO
You know, I think we feel very confident in terms of our agent relationships and the power of the Western Union brand and really what we bring to an agent. So we have not seen a real issue there in terms of renewals and we're delighted to have the Safeway contract signed and also the K-Mart and then moving into Sears. So, for us, and also as you saw, even with our relationship in Singapore, it actually will give us a better level of profitability in our business. So, we feel very good about where we stand and our CapEx is right where we expected it to be, because all of these contracts were factored into our numbers and, Scott, maybe you'd like to add a little color to that.
Scott Scheirman - CFO
Yeah, we're clearly signing all the agents we wanted to resign and signing new business and we project our capital expenditures will be less than $200 million, but we're tracking exactly where we expected.
Christina Gold - President and CEO
And you know, Liz, one other thing I just want to add, one of the things that we've always said is that we have discipline in our resigning and even as we bring on new agents like Wal-Mart, we do have a very disciplined approach to the financial return for the company.
Liz Grausam - Analyst
Great. And then just on the strategic side, Christina, it certainly feels like there's a much firmer focus on the innovation at Western Union now, your GSMA announcement, obviously Google as well in this press release. Can you talk about management's focus, now that you've moved through some of the real cyclical downturn in the US market? Do you feel that there is a better focus internally on looking forward and driving new growth opportunities in the business and do you feel that you have the right management team now in place to really execute against that going into 2008?
Christina Gold - President and CEO
I feel really confident about our future and where we're going. I think that clearly we had some challenges in '07, but we've worked our way through them and it really shows the power of our team and being able to really look at what we need to do in market place to achieve our results. But also our focus on innovation and looking at ways to really add more value to the shareholders in terms of new products and new services for our customers. That's really a driving force for us in '08, as we saw with the GSMA and the Yodlee announcement. So -- and also with Gail coming on board and we have the full compliment of management, I think I've got the team, we've got the capabilities and we are really ready to roar into 2008.
Liz Grausam - Analyst
Can these initiatives actually accelerate growth in 2008, or is it longer term?
Christina Gold - President and CEO
I think some of them are longer term. I think some of the things in the C to B business will see traction in '08, but I think if you look at the GSMA, that's much longer term and a lot of that is dependent also on the mobile operators being able to put sort of M-wallets in the mobile phones and that's going to take some time to really get traction.
Liz Grausam - Analyst
Great, thank you.
Christina Gold - President and CEO
Thanks a lot.
Operator
And your next question comes from the line of James Kissane, with Bear Stearns. Please proceed, sir.
James Kissane - Analyst
Thanks, and good job, guys. Scott, could you provide a little more insight in terms of the margin trends in the international business? I think you said they were mid-20s, but where were they and where do you think they can go?
Scott Scheirman - CFO
Yes, we're very pleased with our margins, both at the Western Union level and at the international level. Historically, as we've built our scale in Europe and in Asia, each year we've seen our margins continue to improve. You know, on a go-forward basis, our goal is to have strong margins. We want to balance investing in the business, the innovation things that we want to do. We are in 200 countries, we have a 17% market share. We want to continue to increase that. But I also know margins represent approximately, in our business for cash flow and shareholder value. So, our goal is to balance both of those and have strong margins on a go-forward basis.
James Kissane - Analyst
Okay, but they are mid-20s today, right?
Scott Scheirman - CFO
Yeah, mid-20s in 2007?
James Kissane - Analyst
Can you give us a sense of where they were, say, three years ago?
Scott Scheirman - CFO
Lower. We continue to gain scale and gain leverage and we'll continue to work our margins and drive our business for growth and investment.
James Kissane - Analyst
So, as international grows somewhat faster as it is, you still think you can maintain, say, a 27% or so margin?
Scott Scheirman - CFO
Yes, we want to have strong margins.
James Kissane - Analyst
Okay, great. And just, normalized CapEx this year you said it will be less than 20 million. Last year was somewhat higher. Do you think you can get back to closer to $100 million?
Scott Scheirman - CFO
You know, right now our view for 2008 is less than $200 million, and again, we're trying to balance signing new agents and investing in the business and resigning agents, but we believe for 2008, we'll be clearly less than $200 million.
James Kissane - Analyst
Okay. And then just one last one. Intraquarter trends for US to Mexico and domestic transactions.
Scott Scheirman - CFO
We're very pleased with the Mexico business. It was up 7% for the quarter. We outperformed the markets. As we look at the C to C business each month during the quarter, very solid growth and we're very pleased with it.
James Kissane - Analyst
Great, thank you.
Christina Gold - President and CEO
Thanks, Jim.
Operator
And your next question comes from the line of Pat Burton with CitiGroup. Please proceed.
Pat Burton - Analyst
Hi, good morning, and congratulations as well. Christina, could you outline the steps you're going to take in the US domestic business to get back from the negative 10 revenue this quarter to let's say low single digits sometime next year? Thanks.
Christina Gold - President and CEO
Thanks. I think there's a couple of things. One of the key issues we see in the domestic business is our card not present transactions and that's about -- in terms of our transaction impact, it's about 200 basis points, so we're working very aggressively with our team in terms of -- with the banks in terms of accepting those transactions because that will be important for us to see that improvement. Also, we've done some testing in terms of marketing mix in the US and we're seeing some things we feel can give us traction. So, I think we'll continue to drive forward in terms of our marketing investments, looking at that, and also, remember that we did some pricing on the next day product early in '07 and so we'll be lapping that in '08. So, that's had a fairly dramatic impact on it this year. So, we'll see movement forward as we go into '08.
Pat Burton - Analyst
Thank you.
Christina Gold - President and CEO
Okay. Thanks a lot, Pat.
Operator
And your next question comes from the line of Kartik Mehta, with FTN Midwest. Please proceed, sir.
Kartik Mehta - Analyst
Thank you. Scott, I know at the beginning of your presentation, you indicated what you wanted to use free cash flow investments, acquisitions and share buyback. As you kind of look at the pipeline in your opportunities, are there sufficient -- are there a lot of opportunities for acquisitions, or do you think that based on the amount of free cash flow you're generating, you'll always be very active in buying back your shares, assuming the price is right?
Scott Scheirman - CFO
You know, as we look at our acquisition pipeline, you know, we do business in 200 countries, so we're very focused internationally on acquisitions, and we see opportunities out there to buy companies. Also we got to take into consideration I've got over $1 billion of cash in my balance sheet I can use for international acquisition. So, as we go forward it's going to be really a combination of investing in the business, acquiring companies and then returning value back to our shareholders through stock buyback. But there are opportunities out there and we want to take advantage of those at the right time, at the right price.
Kartik Mehta - Analyst
It sounds like with that billion dollars-plus, all the free cash flow you're generating, you will, it sounds like you'll always be buying back shares, at least returning the money to shareholders in some way, some form.
Scott Scheirman - CFO
Yes, our goal is to return value to our shareholders, some way some how, absolutely.
Kartik Mehta - Analyst
Christina you talked a little bit about the domestic business and maybe a portion of why it's slow. How fast do you think the market is growing? Do you think the market is also declining significantly? Or is there some specific Western Union issue that's hurting you right now?
Christina Gold - President and CEO
I think when we look at the domestic it's not a fast-grower at all. I think we see its a flat to up a couple of points. So, I think it's really a question of looking at that market and then positioning ourselves in terms of mid single digits. I think that will be very comfortable for us and for our customers. What we really want to do there is look at innovation as well and see if there's other products and services and that's one of the mandates that Gail is looking at, is how do we add more into that consumer to really grow that business and that's really where we have to go.
Kartik Mehta - Analyst
And one last question on the Mexico market, obviously if you look, compared to the second quarter, you're making strong progress. Sounds like pricing is going up obviously. Are we at a point where you think price has stabilized and it will be difficult from here over the next six to eight months for prices to go up higher on that market, or do you think there is an opportunity for that Corridor to maybe see some increased pricing because of the stabilization?
Christina Gold - President and CEO
I think it's very stable as we look at it right now and the pricing has been stable really for most of the year. So as we look to that, I don't see really prices going up or down. I just see really status quo. But as we see, you know, the power of our brand and the work we've done in market, we see continued growth and moving towards positive revenue for Western Union, which we're very pleased to see. And, you know, we did beat the market.
Kartik Mehta - Analyst
Thank you very much.
Christina Gold - President and CEO
Thanks.
Operator
And your next question comes from the line of Chris Mammone with Deutsche Bank. Please proceed, sir.
Chris Mammone - Analyst
Thanks. Do you have for the quarter the revenue growth in agents over which Western Union had an ownership stake and also the attached commission growth on that?
Christina Gold - President and CEO
You're talking about the equity investments?
Chris Mammone - Analyst
Yeah.
Christina Gold - President and CEO
We don't actually pull those out, but we -- you know they are all -- when I look at it just from top of mind, they are doing extremely well in the equity investments that we have. We're pleased with that.
Chris Mammone - Analyst
Okay, and also, Christina, could you give us an update on WesternUnion.com.
Christina Gold - President and CEO
WesternUnion.com continues to grow exceedingly well in international. Because of the fraud issue that we've had in the United States, we've been having some challenges, but we are working very closely with the banks and with our IT and technical people, and we hope to see that correct itself within the next couple of months.
Chris Mammone - Analyst
Okay, thanks.
Christina Gold - President and CEO
Thank you.
Operator
And your next question comes from the line of Charlie Murphy with Morgan Stanley. Please proceed.
Charlie Murphy - Analyst
Thank you. Looking back over the past couple of years, it looks like the third quarter is, for some reason or another, the most profitable quarter for the C to C business. Could you review if that's true, and why that's true, and looking forward, should investors expect this type of margin from the C to C business over the next few quarters?
Christina Gold - President and CEO
I think if you look at the quarters, I think actually the fourth quarter is probably one of more profitable, it really depends just on mix of businesses as we go through a year. But, obviously as Scott said earlier, our objective is to be 27 and plus in terms of margin, so we feel very good about what's been accomplished in the third quarter. Again, with the uptick in revenue, that all comes to drive the profitability. And, Scott, I don't know if you want to add something there.
Scott Scheirman - CFO
What I would add, Charlie, is we move into the third quarter and especially moving into the fourth quarter, you do see a little bit of seasonality in the business. During the fourth quarter, there's a lot of sending around the holidays to loved ones, so we do usually see a nice uptick in the revenue in the fourth quarter and a little bit in the third quarter. But our goal is to have, you know, strong margins as we move forward.
Charlie Murphy - Analyst
Okay, and quickly, Scott, could you just review again what the total public company costs were in the third quarter of '07?
Scott Scheirman - CFO
The third quarter of '07, they are about $18 million. Right now we're on a run rate, we think that will be a little bit less than $60 million on a full year basis.
Charlie Murphy - Analyst
Okay. Thanks so much.
Scott Scheirman - CFO
Thanks.
Operator
And your next question comes from the line of Tien-Tsin Huang with JP Morgan. Please proceed.
Tien-Tsin Huang - Analyst
Thanks. This is a follow-up to the last question. The incremental public company costs, $4 million, does that compare to the incremental of 60 for the full year? I think you had $10 million in the prior year, correct?
Scott Scheirman - CFO
In the prior year, we had about $14 million. In the second quarter, we had $10 million and we had about $18 million in the third quarter. So, you kind of go through some peaks and valleys, depending upon how we spend money. But on a full-year basis, we'll be a little bit less than $60 million.
Tien-Tsin Huang - Analyst
Okay, got it. And then the, I guess just -- back to your original [inaudible] presentation, does your long-term EPS growth view still 12% to 14% and operating income growth of 10% to 12%?
Scott Scheirman - CFO
Yeah, our long-term objectives are 10% to 12% revenue in profit and 12% to 14% earnings per share as our long-term objective.
Tien-Tsin Huang - Analyst
Because I was happy to see the bigger share repurchase, I am just trying to -- at least in terms of next year, kind of better appreciate what's going to drive the acceleration and operating income growth from the 6% reported in the [third] quarter.
Christina Gold - President and CEO
I think one of the key things is going to be the organic growth in revenue in the business and just if you look at the strength of our international business at 20% transactions and 16% revenue, and the subset of that at 29 and 23, that's one of the power houses and as we see now, Mexico coming in, we're getting stabilization and improvement in domestic. Really all of our businesses are moving in the right direction and C to B is very strong. So, I think that's going to be a key component of that.
Tien-Tsin Huang - Analyst
Okay. And then thanks for sharing the international C to C margins. I guess just to also clarify, the margins in -- I remember, Asia-Pac were somewhat depressed, due to some buildout costs. Is there still some room to improve the margins there in the short run?
Christina Gold - President and CEO
I think there's -- what you see is as you get scale and as you build the sizable business, you see the margins improve. So, we're in the mid-20s for the total of the international business and clearly in some of our markets in Asia, we're at much more, you know a nascent stage, if you look at India and China, it is only 5% of our revenue. So, as they continue to build, we'll see much more leverage on the bottom line.
Tien-Tsin Huang - Analyst
Okay, got it. Last quick question. The profitability on Vigo, any update there?
Christina Gold - President and CEO
Things are looking good. Scott's been doing a great job there.
Scott Scheirman - CFO
Yeah, Vigo, the possibility continues to improve. Q3 was better than Q2 and I think we reported last call, Q2 was better than Q1. So we continue to make the improvements we need there and, you know, it's not quite where we want it, but we're on a fast track of where we need to be, so we're very pleased with that.
Christina Gold - President and CEO
And the other thing, is that next year, and as we go through the remainder of this year, we'll be pushing harder into international rollout, which will also leverage some of our expenses as well.
Tien-Tsin Huang - Analyst
Terrific, thank you.
Gary Kohn - VP of Investor Relations
Carol, this is Gary, we have time for one more question, please.
Operator
And your final question comes from the line of Paul [Salmicha] with [Willington] Management. Please proceed, sir.
Paul Salmicha - Analyst
Good morning. Two questions. One is if you could break out again the allocation of the charge between cost of goods, SG&A, if that's in the press release, just direct me to that. I couldn't spot it. Second question, back into the first quarter, you mentioned that debt reduction was a priority and you said future growth was second and third was return on capital shareholders and then you look for a $3 billion target by the end of the year. And then second quarter, you mentioned that the target was slightly higher than $3 billion. And now I don't hear any mention of debt reduction at all. Have you changed these targets then? It looks like you have changed the priorities, and can you tell me why?
Christina Gold - President and CEO
You know, I'm going to pass it on to Scott. But just in terms of our debt, I think we feel pretty comfortable in terms of what our level of debt is. Because, we've been -- you know, we wanted to maintain our ratings, so we're very comfortable with that. But Scott can give you more color on that.
Scott Scheirman - CFO
Yeah, on the debt, you'll see on the balance sheet, we're about $3.3 billion and that's exactly where we want to be. So, you won't see as a priority any more for cash any reduction of debt. We'll keep that right around 3.3 billion and it has the credit ratings right where we want them. On the allocation of the non-cash charge, about a third of that went to cost of services and about two-thirds of that went to SG&A.
Paul Salmicha - Analyst
And as far as why you stopped at 3.3 instead of going down to the 3?
Scott Scheirman - CFO
You know, the 3.3 billion gives us the credit rating that we're looking for and so we're just trying to find the optimal leverage on our business on our balance sheet to move forward.
Paul Salmicha - Analyst
So what would the target be for leverage and how do you measure that?
Scott Scheirman - CFO
We've got good relationships with our rating agencies and we've got targets in mind, but our goal is to be at the A minus credit rating and that's what we'll maintain as we move forward.
Paul Salmicha - Analyst
Okay. Thank you.
Christina Gold - President and CEO
I want to thank everybody for being on the call and again, I want to thank all of our employees for a great quarter. We're poised, we're ready and we're really looking forward to the future. And again, thank you for being on the call, and we look forward to talking to you early next year. Thank you.
Operator
Thank you for joining in today's conference. You may now disconnect, and have a wonderful day.