WideOpenWest Inc (WOW) 2021 Q3 法說會逐字稿

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  • Operator

  • Good morning. My name is Julie, and I will be your conference operator today. At this time, I would like to welcome everyone to the WideOpenWest Third Quarter 2021 Earnings Conference Call. (Operator Instructions)

  • Thank you. Andrew Posen, you may begin your conference.

  • Andrew S. Posen - VP & Head of IR

  • Thank you. Good morning, everyone, and thank you for joining us for our third quarter 2021 earnings call. With me today is Teresa Elder, WOW!'s Chief Executive Officer; and John Rego, WOW!'s Chief Financial Officer.

  • Before we get started, I would like to remind everyone that during our call, we will make some forward-looking statements about our expected operating results, our business strategy, the expected effects of the recently closed transaction to sell 5 service areas that we announced on June 30, 2021, and other matters related to our business. These forward-looking statements are made in reliance on the safe harbor provisions of the federal securities laws and are subject to known and unknown risks, uncertainties and other factors that may cause our actual operating results, financial position or performance to be materially different from those expressed or implied in our forward-looking statements. You are cautioned not to place undue reliance on such forward-looking statements. We disclaim any obligation to update such forward-looking statements.

  • For additional information concerning factors that could affect our financial results or cause actual results to differ materially from our forward-looking statements, please refer to our filings with the SEC, including the Risk Factors section of our Form 10-K filed with the SEC as well as the forward-looking statements section of our press release.

  • In addition, please note that on today's call and in the press release we issued this morning, we may refer to certain non-GAAP financial measures. While the company believes these non-GAAP financial measures provide useful information for investors, the presentation of this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP. Reconciliations between GAAP and non-GAAP metrics for our historical reported results can be found in our earnings releases and our trending schedules, which can be found on our website.

  • Now I'll turn the call over to WOW!'s Chief Executive Officer, Teresa Elder.

  • Teresa L. Elder - CEO, President & Director

  • Thanks, Andrew. Welcome to WOW!'s Third Quarter Earnings Call. In addition to our press release and quarterly trending schedule that are available on the Investor Relations page on our website, we have also included a presentation to complement our prepared remarks. Last week, we announced the completion of the sale of our Chicago, Evansville and Anne Arundel service areas to Astound Broadband. This follows the sale of our 2 Ohio service areas to Atlantic Broadband, which closed on September 1. We are really pleased with how quickly both transactions closed.

  • Combined, the sale of these markets generated $1.8 billion in gross proceeds for WOW!, which were used to significantly reduce our debt by approximately $1.5 billion, strengthen our financial position, and better enable us to make significant greenfield investments funded by free cash flow generated by the business. Our broadband-first strategy continues to yield positive results as ended by another strong quarter of performance for WOW!.

  • To help you better understand our third quarter results and compare them to our historical performance, we have adjusted our trending schedule to reflect a pro forma view, which excludes the 5 service areas that we sold. Furthermore, the metrics and results referenced on this call and in our accompanying presentation also exclude the service areas we have recently divested.

  • In the third quarter, total pro forma revenues were $184 million, up slightly compared to the same period last year, driven by growth in high-speed data revenues, which grew by 15% year-over-year on a pro forma basis to $103.3 million. This growth was partially offset by the decline in video telephony revenues during the quarter.

  • Pro forma adjusted EBITDA increased 6% to $66.7 million in the third quarter compared to the same period last year, driven largely by the growth in our high-speed data revenue. Third quarter pro forma adjusted EBITDA margin was 36.3%. We continue to report both sequential and year-over-year improvements across all the categories shown on this slide, demonstrating the strength of our core broadband business.

  • During the third quarter, we added 1,600 high-speed data RGUs, bringing our total number of HSD RGUs to over 509,000. Although we saw a slower HSD subscriber growth during the quarter, our levels of churn remained low, and we increased the total number of subscribers during the quarter. Now that we have enhanced our balance sheet following the completion of the service area divestitures, we are in a very strong position to more aggressively invest in our broadband-first strategy, which we expect will result in a reacceleration of HSD subscriber growth in 2022. We'll provide greater detail on these initiatives at our Investor Day in December.

  • When competing specifically for broadband customers, our key differentiators are the strength and reliability of our network, which can deliver speeds of 1 gig across our footprint; our exceptional customer service, which is consistently recognized by our customers; and lastly, our ability to deliver our service at a competitive price. All of these are possible because of our talented and passionate people.

  • We have maintained a sell-in rate of approximately 87% of new customers purchasing our HSD-only service for the fifth consecutive quarter, which we view as another great indicator of our broadband strategy success. When coupled with our low churn, this demonstrates the value our customers see in WOW!'s service.

  • Not only is broadband becoming more important, but customers are requiring higher data speeds. In the third quarter of 2021, 87% of new customers purchased speeds of 200 meg or higher, reflecting the continued demand for high-speed data.

  • HSD ARPU increased to $67.70 in the third quarter. Our HSD revenue during the period included a $2.9 million previously deferred revenue. Excluding that revenue, our HSD ARPU would be $65.80, an 8% increase from the same period last year, driven predominantly by customers purchasing higher data speeds.

  • Our Edge-Out strategy continues to deliver growth in homes passed and RGUs in increasingly positive penetration rates. Penetration for both the 2019 and 2020 Edge-Out vintages also increased this quarter with the 2019 vintages increasing to 18.8%, up from 17.8% in the second quarter and the 2020 vintages increasing to 20.6%, up from 17.6% to the second quarter. We are continuing to see incremental improvements and acceleration of Edge-Outs and expect those trends to continue. You can especially see why we are so optimistic about our Edge-Out strategy based on the results we are seeing so far this year with the 2021 vintage of new homes passed.

  • Even though it is a relatively small sample size, penetration rates of our 2021 vintages have increased to 21.1% this year, up from 15.4% at the end of the second quarter. This is a great indicator for our core business, demonstrating the strength and opportunity for growth following the divestiture of the 5 markets.

  • To conclude, I'm really excited and pleased about the continued successful execution of our broadband-first strategy and the progress we've made in strengthening our financial position following the divestitures. The success of our core broadband first business in driving high-speed data is clearly evident in the continued growth of our top line and EBITDA, driven by our ability to deliver fast, reliable and affordable broadband products and services to new and existing customers. I look forward to giving you an update on our strategy and outlook at our Investor Day on December 9.

  • Now I'll turn the call over to John, who will go over our financial results in more detail.

  • John S. Rego - CFO

  • Thanks, Teresa. We accomplished a lot in the third quarter and took significant steps towards accelerating our broadband-first strategy. We're pleased to have successfully completed the divestitures, generating gross proceeds of approximately $1.8 billion.

  • Teresa mentioned that we've updated prior periods in our trending schedule and presentation on a pro forma basis to reflect the new WOW!. As we disclosed last quarter, due to GAAP accounting rules, our income statement includes a required column for discontinued operations to reflect the impact of the transactions. Note that these figures only reflect those items that are immediately identifiable as being associated with the service areas we sold.

  • The revenue numbers in continuing operations exclude the full impact of the divested service areas. Operating expenses that are part of the transaction services agreements remain in continuing operations but are netted out in a pro forma adjusted EBITDA as the reimbursement for those expenses are included in other income.

  • You'll also notice that the earnings release includes 2 definitions of adjusted EBITDA: the first reflects the total reported figure; the second shows the pro forma adjusted EBITDA, which excludes all 5 of the divested service areas. We believe that this best reflects the ongoing business.

  • The trending schedule, which is available on our IR website has a third definition, transaction adjusted pro forma EBITDA, which includes the estimated cost savings we expect to realize over time as we reduce the corporate overhead. As we go forward and incrementally rightsize the business, the transaction adjusted and pro forma adjusted EBITDA will begin to converge. Each quarter, we'll provide an update on our progress.

  • Now let's talk about our third quarter results. In the third quarter, our total pro forma revenues increased to $184 million compared to the same period last year, reflecting a 15% increase in high-speed data revenue. HSD revenue in the third quarter increased due to the addition of new customers as well as existing customers upgrading to higher speed tiers. This was offset by declines in video and telephony, which decreased 16% and 11%, respectively.

  • HSD revenue included the recognition of $2.9 million of revenue attributed to work completed during the third quarter in Dothan, Alabama as part of the Connect America Fund. Even though this revenue represents work over the past 2 years, GAAP accounting rules only enable us to recognize the revenue upon the completion of the network upgrade. It is also not onetime in nature as we will realize approximately $390,000 of HSD revenue on a quarterly basis as part of the program.

  • The outperformance in our HSD business contributed to the growth in pro forma adjusted EBITDA in the third quarter, which increased more than 6% from the same period last year to $66.7 million with a pro forma adjusted EBITDA margin of 36.3%, up from 34.4% in the same period last year.

  • Our results to date are also very strong. Total pro forma revenue increased 0.8% to $547.4 million, driven by a more than 13% increase in high-speed data revenue to $298.6 million. Pro forma adjusted EBITDA grew 12% to $192.6 million with an adjusted EBITDA margin of 35.2%. As you can see on this next slide, our incremental contribution margin increased in the third quarter to 71.8%, up significantly from 66.4% in the third quarter last year, consistent with the improvements we are seeing in our adjusted EBITDA and adjusted EBITDA margin.

  • Now I'd like to spend a few minutes talking about our current debt, leverage ratio and our balance sheet. On November 1, we completed the second of the transactions, generating $661 million in gross proceeds from the second transaction. Due to the tax efficiency of the transactions, we now have reduced our debt by approximately $1.5 billion as a result of the divestitures. The debt reduction significantly improves our capital structure while also creating a new WOW! that continues to operate a robust business with numerous growth opportunities ahead of us.

  • For the first time in WOW!'s history at 2.6x, our leverage ratio was more than 2 turns below our historical average as a public company. On a pro forma basis, our CapEx increased by $5.9 million in the third quarter from the same period last year but decreased sequentially by more than $800,000, primarily due to the timing of network spend. We'll provide an update on our CapEx spending expectations at our Investor Day. We ended the quarter with total cash of $59.6 million, reflecting $30.7 million of free cash flow generation in the third quarter.

  • Finally, before we open the call for questions, I'd like to talk a little bit about our upcoming Investor Day, which we will be hosting on December 9. We'll send out the details regarding the agenda and logistics over the coming weeks. At the meeting, we will lay out our strategy and path forward, including plans on greenfield and Edge-Out expansion as well as our thoughts regarding investments we plan to make to grow our commercial business within our existing footprint, all with a strict eye on capital allocation, profitable growth and further generation of free cash flow.

  • In closing, we continue to make good progress in executing our broadband-first strategy, building on our momentum, delivering strong results and taking steps to keep us on a promising and upward trajectory.

  • And now we'd like to open up the line for questions.

  • Operator

  • (Operator Instructions) Your first question comes from Kyle Evans from Stephens.

  • Kyle William Evans - Director of Research & MD

  • Congrats on the new leverage profile. Looks good on you. Could we maybe start out with any possible reverse operating economies of scale on the service sales? John, you mentioned that you were going to lower overhead going forward. I just wonder if there's anything else that's tougher about being a smaller company going forward. Then I've got a follow-up.

  • John S. Rego - CFO

  • Yes. So we talked about that when we first announced the question. So we have a very highly centralized organizational structure here. So we identified there's probably about $35 million in corporate overhead that we need to get out of the business. So some of that's easy to get out, some of it's a little bit more complex. And we believe it's going to take about 3 years to get it fully out. And so by giving these 2 definitions of EBITDA, Kyle, we'll let you see where we're tracking. We'll report back every quarter.

  • Some of it will be -- easier things will be some reductions in force. Harder things are getting out of software contracts or getting out of real estate contracts. But all within the window of 3 years, we think we could be done. We think we'll be about 1/3 of the way there through 2022, I think, is my expectation right now.

  • Kyle William Evans - Director of Research & MD

  • Great. It sounded like you didn't want to talk about CapEx until the Analyst Day, so I'll take a turn and go towards that HSD only in the 200 meg uptake, which is both in the 80% -- high 80% range. Are those numbers where you want them? And how could you move those upwards further?

  • Teresa L. Elder - CEO, President & Director

  • Yes. Thanks, Kyle. I'll go ahead and address that. I think we're very pleased with the progress that we've made in really focusing on broadband-first. Our customers are responding well to that. And that itself takes a lot of cost out of the business since it is a much different product to service than, for example, higher video subscribers. So we're feeling good about that. And we continue to have programs and promotions in place that I think customers are availing themselves of and we feel good about where the numbers are. And if they go up higher, we certainly are well positioned to take advantage of that, both with the strength and reliability of our network.

  • Operator

  • Your next question comes from Frank Louthan from Raymond James.

  • Frank Garrett Louthan - MD of Equity Research

  • Great. Can you walk us through on the Edge-Outs, what are you doing maybe differently now to try and continue to get traction there? And how much plant can we expect you to build on an annual basis, number of homes passed or some other metric you can give us on how much you're going to reinvest and grow that part of the business?

  • Teresa L. Elder - CEO, President & Director

  • Thanks, Frank. Great question. And as you can see, we really are focused again on Edge-Outs, and I'm really pleased with how rapidly we're growing the penetration in our most recent cohorts or vintages. We plan to lay out on Investor Day more about the plans for the future, but what the deleveraging has really done is put us in a position to have low leverage and really focus on high growth.

  • I think the success we've had with the recent vintages really shows how focused and we've been on making sure that we're investing in the right areas. We're also focusing more on the MDU side of things, which allows us the ability to, I think, penetrate faster, too. So we have a number of strategies for the future, and we're excited with the position that the divestitures and deleveraging really have put us in for high growth for the future.

  • John S. Rego - CFO

  • Yes. Let me jump on that. I think when we look at CapEx, we break it into 2 parts, and we'll get more into this on December 9. But if I consider base CapEx, which supports the business, that is naturally starting to come down. And the reason that's coming down is because video cord cutting is happening; the delevering and our ability now to choose how we allocate our capital a lot better than we had opportunities to before.

  • What we'll talk a lot about at Analyst Day is, hey, we have an opportunity now to really go out and build a ton of homes here and do a greenfield strategy or a continuation of the Edge-Out strategy. And we'll take you through our thinking of that, but we're going to make you wait a month.

  • But I think we're in a very, very different situation now than we were. To give you some perspective on that, I mean, just what this delevering actually means, cash interest experience on oldco debt was $1 million a year. Now it's not. It's going to be significantly less. So that really opens up a lot of opportunities to put the capital to better use. That's the plan.

  • Frank Garrett Louthan - MD of Equity Research

  • All right. Great. I'm sure you'll walk us through what the plant is going to look like as well, so we'll wait for that. But just 1 last quick follow-up. What, if any, EBBP customers you currently have in the base? Are you counting them towards new customers under that plan of subscribers? And what are your thoughts on that program going forward?

  • Teresa L. Elder - CEO, President & Director

  • Yes. The Emergency Broadband Benefit certainly has been positive for customers who are in financial need. That continues to grow within the footprint of our existing base now that we've done the divestitures. In fact, it was a 60% growth. So we had about 5,000 customers last quarter on the EBBP plan. Now we're sitting at about 8,000.

  • We do not count those as new customers unless they truly are new customers. So the vast majority of those, as we've said before, are really helping our existing customers get the ability to take advantage of that program if they're eligible for that. So that 8,000 we show is predominantly existing customers, and it's one of the many contributors in addition to our reliable network and the value of our service on continuing to keep churn low.

  • Frank Garrett Louthan - MD of Equity Research

  • As that evolves to the permanent broadband benefit plan under the infrastructure bill that I assume is going get signed, any thoughts around marketing awards that customer base going forward?

  • Teresa L. Elder - CEO, President & Director

  • Yes. We definitely communicate with those customers, and we're going to continue to look at what is in the infrastructure bill and how we can best take advantage of that for our customers. So stay tuned with that. But I think we've done a good job trying to make customers aware of the program if they're eligible for it and then helping them get through all the steps to sign up for the plan as well. So it's definitely been good for our customers.

  • Operator

  • Your next question comes from Dan Day from B. Riley Securities.

  • Daniel Paul Day - Research Analyst

  • So obviously, shifting to growth year stage and understanding your plan is to provide more detail on the Investor Day in a couple of weeks. But just in general, should investors be thinking about this business as something that can support both capital returns and this Edge-Out/greenfield expansion growth opportunity for the next, call it, 1, 2, 3 years? Or do you see this more as the expansion opportunities eating up most of the free cash flow for the foreseeable future?

  • Teresa L. Elder - CEO, President & Director

  • I think we're in just an amazing position after the divestiture because we have now very low leverage, and we plan to keep it at a relatively low level, certainly for the industry and certainly historically for where we have been as a company. This will allow us to fund capital for Edge-Outs and importantly, for greenfield through the existing operations of the business. So we are quite excited about that. And yes, you're right, we do plan to lay out more on that come Investor Day.

  • John, is there anything else you'd like to add?

  • John S. Rego - CFO

  • No. I mean the company just prior to the divestitures started moving into sort of the continued free cash flow generation that hasn't changed. In fact, it gets a little bit better now that we'll be new WOW!. And yes, we are going to fund expansions we want to do to the network from our free cash flow generation. But I think if you follow along with me, and again, December 9 isn't that far away, we'll have a lot of opportunities, and we'll be having to make real decisions on how we want to allocate our capital. I think we're going to be fine. So the answer -- the long-winded answer is yes, there'll be opportunities to do other things with the capital.

  • Daniel Paul Day - Research Analyst

  • Got it. And then just leverage ratio longer term, like you're going to be well below your peers in terms of the leverage for WOW!. Do you see that as sort of the right leverage longer term? Are you going to cover up even a bit more for maybe 3x or something? Or I guess how are you thinking about that as you can go with free cash flow or incremental debt.

  • John S. Rego - CFO

  • Yes. So I mean, I think that -- and it is rewarding after having been so levered to get it down to 2.6x. And for an infrastructure company, that's probably too low, to be honest with you, but we're a smaller infrastructure company. So my perception is I don't see us getting ever above 3.5 turns.

  • And when Teresa joined, we were at 6.5 turns. When I joined, it was 5.5 turns, and it was literally sort of choking the business. So we want to keep a proper balance there. So there's opportunities. And so no, I don't think it's 2.6 forever. And if real opportunities for investment present themselves, then we'll take a look. But always with an eye towards, I think 3.5x is probably a good number.

  • Daniel Paul Day - Research Analyst

  • Yes. Great. All right guys, looking forward to the Investor Day. I'll turn it over. Best of luck.

  • Operator

  • Your next question comes from Brandon Nispel with KeyBanc Capital Markets.

  • Brandon Lee Nispel - Research Analyst

  • Two questions. Teresa, can you talk about the HSD subscriber trajectory thus far into the fourth quarter? Last year, you added, I think, 2.2K. But you mentioned the slowdown, so trying to understand what expectations should be into the fourth quarter.

  • Second, on the new market expansion through Edge-Outs, have you gotten to the point where you ramped back to sort of full capacity? What is that capacity? Should we be thinking about the new home passed in terms of like the 2019 vintage of 10,000? And what should we be thinking about in terms of cost per home passed?

  • Teresa L. Elder - CEO, President & Director

  • Thanks, Brandon. So taking your first question about the HSD subscribers and the trajectory. What I really need to say better is that the fundamentals of the business are just stronger than ever. What we're still seeing though is that we are in a dynamic and often difficult-to-forecast environment, still because of the pandemic. As I had said last quarter, I really had hoped to see that we would have a strong back-to-school season but that really didn't come back in Q3.

  • With that said, though, as I mentioned, we did have customers that we were able to move on to the Emergency Broadband Benefit, a few new ones, but mostly existing. And we did see a number of other areas of some green shoots or some positives as we start to see small businesses, some of the commercial improve. So we're seeing some things that look good and then some things that are taking a little bit longer than previously.

  • As I look forward to the rest of the quarter, I think it's -- we still are looking at 2019 as a reasonable approximate for this year, but we'll see what happens. I can tell you that we are still seeing low churn and still feeling very good about the plans that we have in place.

  • As I look forward to the new market expansion, we will continue to look at capital allocation and how we divvy things up between Edge-Out, which we define as an extension adjacent to our existing network and greenfields, which are not adjacent and really entering into new markets. And we're going to be able to share more about what our plans are, again, on December 9.

  • So sorry to keep pushing the questions to then, but I think that's when we'll be able to share more about what kind of momentum and what kind of capacity we have for the future. But clearly, the deleveraging has been transformative for this business, and we'll be able to really focus on growth. And we'll be very clear and transparent with you as we always are on what we're looking for in the future.

  • Brandon Lee Nispel - Research Analyst

  • If I could just follow up quickly. You mentioned sub sort of more like 2019. Could you just square away what was the fourth quarter of 2019 in terms of HSD net additions?

  • Teresa L. Elder - CEO, President & Director

  • Yes. I was just really thinking about the full year number on that. And of course, we did republish a trending schedule that goes back -- I think for 2019, we just put in the full year number on that. So we'll see what it looks like for fourth quarter. But the full year number was just over 13,000.

  • Operator

  • Your next question comes from Batya Levi from UBS.

  • Batya Levi - Executive Director and Research Analyst

  • Great. Can you talk a little bit about the competitive environment within HSD footprint? Since the beginning of the year, we've heard many telcos looking to build fiber and fixed wireless access ramping up as well. Are you seeing any indication for maybe competition picking up?

  • And a couple of follow-ups. The $35 million corporate overhead, is that fully loaded? Or should we expect another increase now that all the deals closed? And if you could remind us how much of that was left.

  • Teresa L. Elder - CEO, President & Director

  • Yes. Why don't I take the first one and then turn it over to John for the second question. So thank you, Batya.

  • On the first slide, in terms of competition, every day, we compete against some of the best in the business and absolutely can hold our own and continue to grow our HSD net adds and grow our subscriber base while keeping churn low. And that nothing has changed on that in this quarter at all.

  • We have a relatively small overlap with fiber subscribers from other companies. And I think that is because of the dynamics of us being an overbuilder into these markets and already creating a competitive position for the bigger operators.

  • Fixed wireless, we've really not seen having much of an impact at all on our competitive framework. So we continue to just stay true to what we know we're good at, and that is providing a choice with a speed and reliability, the value that we provide, the ease of doing business and our customer-centric legacy. So those things continue to resonate with customers throughout the pandemic and really beyond.

  • John, did you want to address the corporate overhead?

  • John S. Rego - CFO

  • On the overhead, Batya, that's fully loaded. $35 million is the number. We will start cutting some of that before the end of this year. We just closed on November 1, so you'll see us take a couple of million out in 2021 with another big chunk coming out over the course of next year 2022.

  • The reason we provided that -- if you go to the trending schedule, that other definition of EBITDA transaction adjusted sort of shows you what we look like had it been that on day 1, that's aspirational. But we plan -- each quarterly earnings call from this point forward, we'll track along with you, so you guys know where we are and actually pulling the cost out of the business.

  • Again, some of it is relatively easy to do, some of it is more complex. Anything tied to like contractual relationships that we can't get out of it are going to take a little bit more time. But I think you'll see that. I think also another benchmark I'm looking at is how quickly does it take us to get to the Q2 2021 EBITDA margin exit rate at least to know when did we get back to where we started from. So that's another way to look at it. That, by the way, was 40.5% EBITDA margin. So we could also grow out of this as well, but the intention is to cut the full 35 and to grow.

  • Batya Levi - Executive Director and Research Analyst

  • Got it. And you still have about $200 million of NOL left. Is that right?

  • John S. Rego - CFO

  • Yes, we have over $200 million, even $225 million of NOL. Because the thing about NOL is -- because all these streams, 382s and server rule limitations is that much of that NOL is really -- will be fully usable and specific to the Southeast properties that we maintain. So yes, we have that. And even though we'll be generating EBITDA and generating cash flow, we'll still be generating some more NOLs going forward with the nature of an infrastructure business. So yes.

  • Operator

  • Your next question comes from Matthew Harrigan from Benchmark.

  • Matthew Joseph Harrigan - Senior Equity Analyst

  • We've seen in the market that if a company misses the broadband number by a very slight amount, you basically have a meltdown in stocks. It's not nearly commensurate attention on pricing. And clearly, you're getting more utility to the consumer, a 25%, 30% usage in increases per Nielsen's law, and not a physical law but kind of an empirical law. And nobody really talks about pricing power, longer term. Could you give us your sense on that, particularly given the advent of more competition?

  • And then secondly, a little more clarity at the FCC. I think a lot of people probably welcome Jessica Rosenworcel being officially the head, but then you've got Gigi Sohn who is a bit of a gadfly and could probably make a lot of noise that could upset the market maybe not quite as badly after the results last Tuesday, but maybe enough to rattle people's cages. So kind of I had some -- moving off from the block and tackle questions, I thought I'd toss a few more conceptual things in there.

  • Teresa L. Elder - CEO, President & Director

  • Thanks, Matthew. So on the HSD pricing question, clearly, we always have rates that are competitive, if not a bit more value-based than our competitors out there. What you've seen, though, is that our ARPU has continued to rise and our overall HSD revenue rose by 15%, so significant growth. What we're seeing is that customers really are using the service. So they are buying higher speeds and they are buying ancillary products such as Whole-Home WiFi or Whole-Business WiFi and other services that we offer, which continues to contribute to ARPU. So we look at the overall relationship with the customer.

  • I think as -- we also are -- had launched usage-based billing. As you know, we trialed it back in Chicago, which was one of the markets that we previously sold. But we are starting to roll it out in a couple of other markets where the competitive dynamics make sense to do that. And that is also a contributor to the pricing strategy while still giving customers a great value compared to competitors in the marketplace.

  • So I think we try to be very smart and savvy with always making sure we're giving customers good value while also not leaving money on the table. Regarding the FCC, we of course, work with the FCC closely as they are a regulator, and we'll just see what happens with the new leadership there. We work through our own regulatory group, but also with our industry associations like the NCTA to really work with them on policies that hopefully make the most sense for our industry while balancing the demands of consumers. So I probably won't say much more about that at this point.

  • Matthew Joseph Harrigan - Senior Equity Analyst

  • Actually -- sorry to pile on, but do you think that broadband, you've got sustained pricing at maybe a couple of hundred basis points better than the pace of inflation? Or is that probably just -- I know nobody has a crystal ball, but is that kind of your in sync on that? Or a little hard to say?

  • Teresa L. Elder - CEO, President & Director

  • Well, I mean what we're selling is not static. Customers' usage continues to change and increase. So I think customers are paying for that increase in usage that they have, the value that they're seeing from the product. So we were able to continue to take advantage of that. And I guess we'll see what happens. We always want to be competitive and providing good value to our customers. So I think we've done a good job of really looking at the analytics and seeing what's appropriate moving forward. So we're very pro customer, but also make -- like I said, making sure we don't leave any money on the table either.

  • Operator

  • (Operator Instructions) And your next question comes from Grant Joslin from Credit Suisse.

  • Grant Alexander Joslin - Research Analyst

  • First, I was wondering if there are any factors that are different in the 2020 and 2021 Edge-Out vintages versus 2019 that you think might explain some of the difference in penetration? Like are those builds in some of the different competitors or more MDUs or single-family or some other factor?

  • And then second, I have a model question. So the leverage was already at 2.6x at September 30, which is nearly the 2.5 level that was mentioned when the sales were announced without receiving the sound proceeds yet. So will you be well below the 2.5 level at year-end after those proceeds are received? Or is there an offsetting use of cash in the fourth quarter we should be thinking about?

  • John S. Rego - CFO

  • Let me get that one quickly for you. So yes, there's going to be an offsetting use of cash. So I'm going to be parking on the balance sheet a couple of hundred million dollars of cash that's going to be used to make those tax payments. So when you look at it on an adjusted basis when we post the next set of figures, it'll look like we're like 2x levered, but really not. So we're going to adjust that for you so you can see it.

  • We'll exit at around 2.6x. So that's the right number. And you'll see the full paydown of where we are on the debt. But to take the mystery out of it, I think our debt right now has been roughly about $735 million of gross debt post the paydowns that we've made.

  • Teresa L. Elder - CEO, President & Director

  • Okay. And then on the second -- the other part of the question about the Edge-Out, from what might be different. In 2019, as many of those homes passed were delivered in the third and fourth quarter, generally, we would have seen a real focus on field sales and our other tactics in the first and second quarter of 2020 to really drive that penetration. Similarly with the 2020 Edge-Outs, those that were delivered in the second and third quarter, we would have really had a focus on driving penetration earlier.

  • That's right when the pandemic hit. And for the safety of our people, we -- and, I think, with the comfort of consumers as well, we really took a lot of people out of the field and used other tactics, and that didn't drive penetration quite as quickly as what we're seeing with the 2021 vintage. So it's less about, I think, the demographics or any nature of necessarily those Edge-Outs. It's really, I think, just the wave of our tactics and how we had to adjust them pre-vaccine and in the earlier days of the pandemic, but we're continuing to see those grow.

  • On average, though, 60% of the homes passed net adds since 2020 also, I just wanted to point out, are coming from the retained properties. So new WOW!. So the focus has really been on the properties that we are keeping and you're really seeing the pickup rate and the penetration across all the vintages.

  • Also in 2020 and 2021, we did invest a bit less. So they're smaller numbers, but we feel like we've been very precise and focused on some areas that made a lot of sense for us. So that's, I think, a bigger issue on why the penetration rates are a bit different.

  • Grant Alexander Joslin - Research Analyst

  • Okay. Great. I'm looking forward to the Analyst Day next month.

  • Operator

  • There are no further questions at this time. I will turn the call back over to Teresa so for closing remarks.

  • Teresa L. Elder - CEO, President & Director

  • Well, thank you all so much for joining us, and thank you for your continued interest and support of WOW!. We really are looking forward to speaking with many of you in the coming weeks and at our Investor Day on December 9. Have a great day.

  • Operator

  • This concludes today's conference call. You may now disconnect.