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Operator
Good day ladies and gentlemen, and welcome to the Discovery Communications' third-quarter 2016 earnings call.
(Operator Instructions)
As a reminder, today's conference is being recorded. I'd now like introduce your host for today's conference Ms. Jackie Burka, Vice President, Investor Relations. Ma'am please go ahead.
Jackie Burka - VP of IR
Good morning, everyone. Thank you for joining us for Discovery Communications' 2016 third-quarter earnings call. Joining me today are Dave Zaslav, our President and Chief Executive Officer. And Andy Warren, our Chief Financial Officer. You should've received our earnings release, but if not feel free to access it on our website at www.DiscoveryCommunications.com. On today's call, we will begin with some opening comments from David and Andy. And then we will open up the call for your questions. Please keep to one question so we can accommodate as many people as possible.
Before we start, I would like to remind you that comments today regarding the Company's future business plans, prospects, and financial performance are forward-looking statements that we make pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These statements are made based on Management's current knowledge and assumptions about future events. And they involve risks and uncertainties that could cause actual results to differ materially from our expectations.
In providing projections and other forward-looking statements the Company disclaims any intent or obligation to update them. For additional information on important factors that could affect these expectations, please see our Annual Report for the year ended December 31, 2015 and our subsequent filings made with the US Securities and Exchange commission. And with that I will turn the call over to David.
David Zaslav - President and CEO
Good morning, everyone. I'm pleased to join you this morning during a very exciting time for the media industry. As the industry continues to evolve at an increasingly rapid pace, we know that powerful and love content is still king. Discovery remains focused on diversifying and augmenting the value of our global content portfolio of strong brands, and franchises in over 220 markets around the world. We have continued to strengthen our traditional Pay-TV dual revenue streams, while investing to drive additional value on Pay-TV and across new digital platforms.
Since our last call, we've made some key strategic investments. We have seen expected, but still difficult third-quarter advertising results. In part, due to the Olympics. We've completed a major US distribution deal. And we've watched the continuation of strong trends in distribution revenue which are 50% of our US and 50% of our international businesses. That long cycle domestic and international revenue mix, makes Discovery unlike any other US-based multi-channel network Company.
Today I want to talk about five major developments since our last earnings call. Our new CFO, two strategic investments, the financial foundation provided by our large distribution deals, and gains in our digital rollout that bring increased focus on our digital monetization. First, as you know, [Gunner Weidenfells] will join us early next year as CFO. Andy Warren has graciously agreed to extend his contract term to ensure a smooth transition of CFO responsibilities. And a big thank you for that Andy, and for all of your great service over the past five years.
Gunner's experience of CFO of publicly traded ProSieben is perfectly aligned with Discovery's future and growth portfolio. ProSieben, one of Europe's major media companies operates multiple broadcast and cable networks. And is also Germany's leading online video marketer. We are excited to bring Gunner onto the team, as Discovery continues our rapid growth and diversification in new content and digital platforms around the world.
Second is a key strategic partnership for Europe. Today, I'm extremely pleased to announce that Discovery and MLB Advanced Media have created a joint venture to form BAMTech Europe. This platform partnership leverages Eurosport, the dominant player in sports rights across Europe with unparalleled reach and BAMTech's world-class digital technology service. Discovery will remain 100% owner of Eurosport and all of its IP, as well of its digital platforms.
This partnership will greatly accelerate Eurosport's access to over 700 million people in Europe. Gaining just 1% of the European population to subscribe to the Eurosport player would equal 7 million subscribers. BAMTech's state-of-the-art back-end video platform and service will be implemented in 2017 across all of Eurosport Digital Products. Which today include Eurosport.com, the continent's number one sports news website with 60 million users a month. And Eurosport Player what we call our sports Netflix. The leading subscription-based OTT sports platform across Europe giving fans an all-access pass any time and on any device in 52 countries.
In addition, we will have access to select MLBam content in Europe for direct-to-consumer distribution. BAMTech Europe also will work with a broad center for sports and entertainment content owners, broadcasters, and OTT platforms to enhance their digital capabilities reach and performance across the continent.
Third, is an investment to change our content and IP mix. And help Discovery grow into a leader in short form and mobile content for the next decade. Last month we announced that we will be investing $100 million in entering into a strategic partnership to create a new media holding company called Group Nine Media. We will contribute two of our digital assets, seeker and source fed studios digital networks and will combine them with independent digital networks Thrillist; Now This, which is the number one video news publisher on Facebook; the Dodo; as well as two Snapchat channels that belong to the Now This portfolio.
With 3.5 billion monthly video views across all of these millennial focused brands, Group Nine will be a Top-five digital first content and social video company on day one. With a best-in-class leadership team, tremendous brands, reach, and scale. We will own 39% of Group Nine, and importantly we have the option to acquire full ownership in the future.
Fourth, is another big distribution agreement. We completed a successful renegotiation with AT&T DirecTV so we will continue to reach their 25 million subscribers in the US, at very favorable rates. The DirecTV agreement is in line with our other recent deals. This long-term contract not only helps secure our linear distribution growth, but it also means Discovery's content will be available across all DirecTV platforms. On a favorable basis. Including the soon to be launched OTT DirecTV Now streaming product.
The importance of long-term international and domestic distribution deals, like our recent deals with DirecTV, Liberty Global and Tellanor cannot be overstated. In the US, with the successful completion of our DirecTV deal, we won't have another major renewal until the end of next year.
Internationally, while there were some one-time items last year that impact third-quarter growth, we expect double-digit underlying organic growth for the next few years. As our stronger premium content portfolio, that now includes leadership in sports in Europe, is translating into much stronger price increases as deals are renewed. There's no question that the addition of sports and the upcoming Olympics to our nonfiction portfolio in Europe is bolstering our profile with distributors, and reinforcing the must-have nature of our suite of brands.
Half of our total Company revenues come from these agreements. And our built-in price escalators provide a solid, stable foundation of growth even as advertising fluctuates. This stability is what gives us the optionality to monetize our content on existing and emerging platforms. And is further evidence of the strength of our brands and our content.
Two recent examples of our brands resonating with audiences are OWN and ID. With new hits like Queen Sugar and Greenleaf, a strong Saturday night, and Tyler Perry programming continued to deliver audiences, OWN is the number one network for African-American women in America and prime delivery is up 12% year to date. And for a few weeks this quarter, OWN was a Top-10 network in America for women.
ID continued to score big in the third quarter. Ranking as the number one network for women in August, September, and October. Number one. JonBenet an American Mystery Story, is this year's best new nonfiction cable series and ID's best ever across demos. And this series also drew record audiences in the UK and ID's international viewership growth was up double digits yet again.
The fifth topic I want to discuss is our digital strategy. Our global digital strategy is pretty simple. Get our own content to as many people as possible across all screens and platforms and fill in with digital-only content as needed. A key tenet of our digital strategy and driving incremental revenue growth is TV Everywhere. In Latin America, our kids digital product continues to gain traction, with Discovery Kids Play now in front of over 40 million households.
In the US, Paul Guyardo and team have done a great job with the recent launch of our authenticated network apps and websites. Which now give cable and satellite customers the ability to watch our long-form content anytime, anywhere, and on practically any device. We've made real significant progress with our authenticated offering in this past year. A year ago, our TV Everywhere footprint was in just over 20% of the US. Today, our footprint covers over 70% of the country.
The national launch of our TV Everywhere apps that we call GO occurred on August 9. Its early days but we have already learned a lot, and initial results are quite promising. First, 50% of the streams are coming from 18- to 34-year-olds. This gives us confidence that our content is relevant to a younger audience. We just had to put it on a different platform for them to consume it.
Second, were seeing strong pricing. As CPM's for GO are at a big premium versus our linear nets. Largely because the length of view is almost an hour. And the millennial delivery is so strong. Third, consumption patterns appear to be 60% recent episodes and 40% older titles. Which is a strong testament to our deep, rich library and the fact that consumers are seeking out our programming even over a week after it's aired.
Finally, our only real material challenge is our authentication rate. Which is a common challenge for all programmers and distributors. But we're working with our distribution partners to address it. For example, we just launched Homebase Authentication with Comcast. Which removes a huge barrier by eliminating the password requirement on sign in. And road maps to do the same with other MVPDs are in the works.
We also continue to make strides in Europe. In some markets of Europe, the pay-television penetration is lower than in mature markets. And that provides new digital opportunities to leverage the investments we have been making in sports rights beyond our linear business. Of the 320 million homes in Europe, 160 million homes currently have Eurosport. But 160 million homes currently do not have access to Eurosport on TV. Primarily because they're non-Pay TV households. That 160 million is more than all the households in the US.
For future digital delivery there are nearly 200 million wired broadband subscriptions, and nearly 600 million mobile data subscriptions across Europe. More than all the fixed and wireless data subs in the US. Together, making Europe the most important continent for sports growth and opportunity over the top.
So there are clearly two roots to sports expansion in Europe. Linear and digital. And we are attacking both. To help drive our Eurosport digital effort, I've asked Paul Guyardo to now oversee Eurosport's digital businesses. Paul worked with Barry Diller for many years at HSN, and worked at DirecTV where Paul and his subscriber acquisition team built DirecTV from 15 million subs to over 20 million subs.
Following the successful launch of our GO apps in the US Paul will take his skills to Eurosport's digital operations. And we're building a world-class team with new expertise to manage our direct-to-consumer business out of London. We recently hired Ralph Rivera to be the Managing Director of Eurosport Digital. And he will take over the day-to-day operations. Ralph joins us from the BBC, where he was responsible for all of the BBC's Digital Media services. Leading the implementation and operation of BBC iPlayer as it grew by over 300%.
And not coincidentally, he delivered BBC's first truly digital Olympic Games for London in 2012. Providing solid in-house expertise as we get access to the Olympic Rings on January 1 of next year. Today, we own the content for our linear businesses. And we have the right to use that content to build our global digital businesses. As I've told many of you, because we own the sports content for both linear and digital, I've begun to think of this as an opportunity to build a Netflix for sports in Europe.
We're also exploring creating services for science, in the auto space, and for other niche genres in the US and around the world. Additional direct-to-consumer opportunities, so our super fans can access our content where they want, on whatever device, whenever they want.
So, in closing, we continue to secure important long-term distribution deals. And invest and add key personnel to support global growth across all platforms to assure that Discovery Communications continues to evolve globally and digitally, way beyond the way the traditional US-based multi-channel network Company can evolve. And now I'll turn the call over to Andy.
Andy Warren - Senior EVP and CFO
Good morning, everyone. Thank you for joining us today. As expected, and previously communicated, our third quarter was challenging. But our financial and operating trends in the fourth quarter are much better. And our robust full-year outlook is still very much intact. Importantly, as David mentioned, while the media landscape is rapidly changing, Discovery's global content portfolio of well loved and increasingly diversified brands makes us uniquely well-positioned for long-term growth.
Half of our revenue base is derived from affiliate. Which is well-positioned for strong and sustained growth given the multi-year nature of our contracts with built-in price escalators. We also remain highly focused on controlling our non-content operating cost growth while thoughtfully investing in content and OTT platforms. As we have consistently highlighted, two of our most critical competitive advantages are our flexible cost structures, and the fact that we own or control the vast majority of our content across all global platforms. These advantages give us tremendous operational flexibility and optionality and allow us to fully maximize our long-term profit growth.
Now, let's dive into our third-quarter results. Excluding currency, total Company revenues were up 3% and adjusted OIBDA grew 1%. Net income, available to Discovery Communications of $219 million decreased versus the third quarter a year ago. Primarily due to a $50 million or $0.08 per share non-cash after-tax write-down of our Lionsgate equity position.
Earnings per diluted share for the third quarter were $0.36. And adjusted earnings per diluted share was $0.40. Down 15% versus last year's third quarter. Excluding the $0.08 impact from this one-time Lionsgate write-down, third-quarter adjusted EPS would have been $0.48, up slightly year over year. Excluding both, negative currency impacts as well as the Lionsgate write-down, adjusted EPS was up 5% for the third quarter and up fully 18% for the year to date.
Third-quarter free cash flow increased 75% to $410 million. Primarily due to lower cash taxes, and improved working capital turns. Impressively, constant currency free cash flow increased 112% for the quarter. And increased 72% for the first nine months of the year. Our total Company free cash flow growth has clearly accelerated.
Turning now to the operating units, our US-network revenues were up 2%. As our 7% affiliate growth was offset by a 3% decline in advertising growth. Which was fully expected due to the Olympics as well as the timing of Shark Week this year. Excluding the Olympic impact, US advertising would have been up low single digits. Looking ahead to the fourth quarter. We expect fourth-quarter advertising to be flat, after taking into account the small approximately 50 basis point impact from the de-consolidation of our Discovery Digital Networks relating to our recently announced Group Nine deal.
Our domestic distribution revenues were up 7%. While total portfolio subs again declined almost 2% versus the third quarter of last year. We continue to benefit from this significantly higher locked-in rate increases we've solidified in all of our recent affiliate deals. Including our new deal with DirecTV.
We are extremely pleased with the outcome of this latest renewal. Which was completed at very favorable rates and in-line with our other strong US-affiliate deals. The DirecTV renewal was truly a win-win. As our content will be available across all DirecTV platforms, including their soon to be launched OTT DirecTV Now streaming product.
Domestic operating expenses in the quarter were actually down 1%. As we remain laser focused on controlling our non-content cost growth. Resulting in 3% adjusted OIBDA growth and 100 basis points of year-over-year margin expansion to 58%. Total domestic operating expenses are expected to be flat to down again in the fourth quarter.
Turning now to our international operations. The 3Q comps to last year are simpler. As there were no major acquisitions to or divestiture is to normalize some of the following comments we refer to our organic results. Which need to only exclude currency impacts.
International organic revenues increased 2%, with distribution revenues up 8% and advertising revenues down 2%. Our 8% affiliate revenue growth was primarily due to higher affiliate rates in Latin America, CEEMEA, and in northern Europe. Where we have been successful in leveraging our expended content portfolio, that now include sports to drive higher contracted pricing step ups. But was partially offset by a couple of one-time items in Europe and Asia in the third quarter of last year.
We still expect constant currency distribution growth over the next several years to be up at least low double digits. As we continue to benefit from our stronger, more diversified portfolio of networks and higher contracted price escalators.
Turning to our third-quarter national advertising. Overall results were meaningfully impacted by the Olympics. And while we benefited from higher volumes in southern Europe, and higher pricing and volumes in CEEMEA, growth in these markets was more than offset by declines in northern Europe our largest advertising regions.
Northern Europe was clearly heavily impacted by Brexit. And other macro related weaknesses. As well as softer ratings at our [female skewing] networks. Trends, however, are improving in the fourth quarter with all regions seeing improved results. Therefore, we expect fourth-quarter year-over-year advertising growth to improve by 700 basis points versus this third-quarter's growth rate. International operating expenses grew 6% in the third quarter. Primarily due to higher sports content and production costs. But total international cost growth will slow in the fourth quarter.
Now, taking a look at share repurchases. In the third quarter, we repurchased a total of $374 million worth of shares. And we have repurchased $1.5 billion of stock over the last four quarters. As we committed to on last year's third-quarter call.
We now have spent a total of $7.8 billion buying back shares. As we began our buyback program at the end of 2010. On a stock-split-adjusted basis, we have now reduced our gross outstanding share count by 34% and by 30% net of employee equity awards. We were still very comfortable with our current gross leverage ratio of 3.3 times. Given both our high degree of confidence and our free cash flow growth forecast as well as a robust 16% and growing free cash flow to debt yield.
We have significant flexibility around our deployment of capital. And are extremely committed to remaining investment-grade rated Company. Very importantly, we were well within the financial ratios prescribed by all three rating agencies to maintain our current investment-grade debt rating. As we look ahead to the fourth quarter, we will continue our share repurchases. But our available capital for buybacks will be impacted by the $100 million investment in Group Nine. But 4Q share repurchases will not be impacted by the BAMTech Europe deal due to its immaterial investment size.
Now let's review our forward-looking guidance. For full-year 2016, we still expect constant currency free cash flow to grow in the high-teen range and constant currency adjusted EPS, excluding the Lionsgate write-down to grow at least 20%. We were also reiterating our 2015 through 2018 three-year guidance of constant currency adjusted EPS, and free cash flow growth [caters] both growing at least low teens or better.
I also want to update the expected year-over-year foreign-exchange impact on our full-year operating results. Thanks to our effective hedging strategy, the expected year-over-year FX impact on our financials has not changed since our last call. Despite some of our major currencies, especially the pound, recently weakening. Assuming current spot rates stay constant for the rest of the year, FX is still expected to reduce our constant currency revenues by $150 million to $160 million. And our constant currency adjusted OIBDA by $80 million to $90 million.
In addition, we still expect a positive FX impact to adjusted EPS of $0.02 to $0.06. Due to net effect of this year's adjusted OIBDA impact and the year-over-year change in the below-the-line FX impact. In closing, as I near the end of my tenure at Discovery I'm extremely optimistic about Discovery's current global content portfolio, our optionality given our ownership of content and flexible cost structures, and our overall financial and operating momentum. Now Dave and I will be happy to answer any questions you may have.
Operator
(Operator Instructions)
Alexia Quadrani, JPMorgan.
Alexia Quadrani - Analyst
If you could comment two questions while one question and a quick follow-up. First on Netflix [spoke] about a movement into non-scripted programming and I wanted to know if you saw that as an incremental competitor to your domestic business here are not necessarily because your brand is such a driver of viewership? And then just a follow-up if you could give us a little color on your DTV Now comments? Will all your networks being [distributed] on the product in any sense on what tier they might be on?
David Zaslav - President and CEO
Okay I think Netflix is a terrific company and they've had a lot of success in putting together quality content as well as acquiring content from existing players and they've been in nonfiction and they are continuing to do some nonfiction. I think directionally they've moved to be more like an HBO. And so I think in terms of where Netflix sits with us, we see them more as a premium service. Both Showtime and HBO also are doing some nonfiction and documentaries and so we don't really see them as a competitor with our brands.
Our focus really has been to tighten up our brands, to focus more on nourishing our core audiences so that we have super fans and we could be reaching them and build a steadier and longer viewership on each of our brands around the world. And we've seen that with Discovery outside the US, which is continuing to grow globally. ID which is breaking out has grown over 10% this year domestically and more than that outside the US. As well as Oprah and Science and Animal Planet. And we're really focused on curating [through] brands and finding that our pipeline is strong particularly because of our leadership with Discovery is the number one this channel for men in the US and almost every market around the world.
We're a first-place that producers are coming also because of the amount of volume as well as for each of our other channels. On [crime] we're number one because we buy the most in the African-American space now with Oprah, Oprah has become the number one place. So I think focusing on our brands and nourishing our audience is really the key for us for growth and I think Netflix is doing quite well and is just reiterates the fact that nonfiction is strong.
Andy Warren - Senior EVP and CFO
On DirecTV Now, we were able to work out a deal that I think works really well for DirecTV and for us. The idea with Now, is that they're going to have an opportunity to reach out to subscribers that maybe they couldn't otherwise get. And for us we think a lot of that, at least hearing from DirecTV is going to be a younger demo, or [cord nevers] at least in the initial tranche. But for us, we're well covered a number of our services are going to be carried and at least 85% of the economics we will be reaping from each subscriber. And we expect that to the extent that it rolls out and it's meaningful, that we'll find what we have found on smaller bundles around the world that our viewership become stronger. So we've been able to secure a strong position, which I think works well for us and works well for DirecTV, because they are very high quality services to offer on DirecTV Now.
Alexia Quadrani - Analyst
Thank you very much.
Operator
Ben Swinburne, Morgan Stanley.
Ben Swinburne - Analyst
Thank you. David as you move towards direct to consumer particularly internationally, can you talk about what you think the organization needs to do operationally? You mentioned some senior hires, a partnership with BAMTech, but in terms of hiring I don't know if you think you need to get bigger and customer service or in billing, software.
I'm trying to get a sense for what Paul's job is here in terms of transforming the Company to a more direct relationship with the consumer since your digital strategy is all screens all places. I'm just wondering what the building blocks are that you're putting in place to make that all happen.
David Zaslav - President and CEO
Sure. I say it's really four pieces. BAMTech and getting into business with Bob Bowman is a big piece of that from a middleware perspective as well as access to some additional IP through them. But joint venturing with BAMTech and sharing and investing in a tech platform that we build out throughout Europe, it gives us a best of class platform that can hold all the streams and provide a very positive consumer interface which we think is an improvement over what we have today.
In addition, we have Ralph Rivera, who ran the iPlayer and that's the, how we aggregate all the content and how do we offer it? Right now we're offering it as a broad offering. Ralph is looking at subdividing that to specialty groups, we now have all the Majors in tennis we have all the cycling. We have all the winter sports and we start to break that out into seasons passes and we have started to experiment with that and Ralph will create the content working with Paul.
But Paul's job at DirecTV was subscriber acquisition, a marketing job, and that's what he did for Barry at HSN, and that's what he did it DirecTV. He had a team of over 300 people that drove DirecTV from 15 million subscribers to 20 million.
And he had dashboards that related to customer service, reducing churn, subscriber acquisition. Where do you go? What are the affinity groups that you go to? And how do you attack those groups? At what pricing? And so we have started to hire a significant number of people. We made the decision to put them in London because we view this group as a disruptor group.
So rather than have our existing team that is doing a world-class job of building Eurosport, and acquiring that IP. So we have our three Eurosport channels across all of Europe and we have Eurosport.com that Peter Hutton and his team is running and that is profitable and we been able to get great IP. Now we have our BAMTech middleware together with their IP and their know-how, we put on top of that, one of the best guys in the industry with huge experience in offering content directly to consumers and then Paul on top of all of it, responsible to drive it.
And look when you think about Europe, with over 700 million people, and only 50% pay penetration, there's huge opportunity here, we think, to go over the top. There's the 50% that aren't getting any of the Eurosport content at all and then even when we're showing the Eurosport content on our channels, we have so much IP that there's a huge amount that's not being seen. And so that will be an attack our sports Netflix in Europe is something that we are taking seriously, and we see it as a disruptor and we think it could be a huge value creator.
But we think it's just the beginning. Because when we look at all of our IP now, we have spent the last four years building our content, owning it on all platforms and whether it's science, whether its auto, whether it's African-American, we think that there's an opportunity with all that content paid for to go direct to consumer either for fee or for free and build additional economics and additional bites of the Apple.
Ben Swinburne - Analyst
Great. Thank you. Thank you very much.
Operator
John Janedis, Jefferies.
John Janedis - Analyst
Thank you. David, over the years you've talked a lot about programming and the importance of being on brand. And I think for the most part you're there on Discovery and TLC but ratings have been a little bit soft the last couple of quarters, so when you look at improving ratings is the solution more original hours is a marketing? Is it better measurement? Of just try to get a better handle on your line of sight for the turn thanks.
David Zaslav - President and CEO
Thanks so much, John. First I'd say that we really view Discovery globally. So this year globally, Discovery is up in a meaningful way. In the US we are down a little bit.
We're still the number one network for men in the US. We still beat ESPN six of the last 12 months. But we have a group that we're talking to every day with feels like Discovery really is on brand, we could put more content on there just to get ratings, or we could put content on there that would be very US centric. But we really look at Discovery as a global platform, and measure it in terms of how we're gaining share around the world.
Rich Ross had a huge success with his miniseries Harley and the Davidson's and we took that around the world, and we're findings the meaningful success with that. Gold Rush is back and doing quite well. Alaska the Last Frontier is back. So we have a lot of content coming in the fourth quarter.
I think you'll see some meaningful improvement, but most importantly the channel is on brand. We've done well with our scripted series and we had some real documentaries that are meaningful that of been on the air that are reminding people of what Discovery is when it's at its best. We feel good about Discovery.
TLC has been a challenge. But I think we're making the turn. We now have a Sunday night that's really strong with 90 Day Fiance where we're number one or two for women on Sunday night again. The overall trend in the last few weeks has been better.
But we have worked really hard over the last 18 months on our development and on figuring out what is TLC when it's at its best and how is it changed over the last couple of years. Where did we lose some acceleration. And Nancy Daniels and her team, together with the Global TLC team, has been digging in and we think we have some good content coming up in the fourth and first quarter so we think that we can help turn that around.
Each of these channels are a bit at times are a bit of a challenge. Oprah is a challenge for us, the OWN network and now it's a top 10 or a 12 network in America and its number one for African-Americans. For a period of time, ID a year and half ago was stalled, and Henry and his team and we got really focused on what is ID and had we nourish that audience and now it's back on track and growing in a meaningful way and its number one for women.
And so, I think our creative teams are strong. We are not going to have all 14 of our channels growing all at the same time. But if we look at our overall share globally, whether it's in the women's category or the men's, over the last year we continue to grow.
John Janedis - Analyst
Thank you.
Operator
Richard Greenfield, BTIG.
David Zaslav - President and CEO
Where's Rich? This is the second time it's happened with Rich.
Richard Greenfield - Analyst
Hello can you hear me?
David Zaslav - President and CEO
All right we got you.
Richard Greenfield - Analyst
Sorry. So Bob Iger recently said that great content may no longer be enough, that you need direct access to consumer. You're clearly trying to build a bridge in Europe through the Eurosport Direct product. But wondering how do you think about the US if Iger is right?
And then just two AT&T DirecTV is now the largest MVPD, presumably has the best rates for content including yours I would presume. To the extent that DirecTV now takes share from other MVPDs across the country, is that a headwind potentially for you and others in the industry in 2017 on the affiliate side?
Andy Warren - Senior EVP and CFO
Well I am not going to get into the rates on any specific deal, but I'll say that we had a very good equitable argument when we went into our renewals a few years ago. When we did the deals eight years ago, seven years ago, five years ago, we were getting about 5% or 6% share and we were getting about 4% or 5% of the money.
Our share went up to 12% or 13% we launched ID. It became number one for women. We launched OWN and it was successful. Discovery came back to being number one. And we invested a lot more on content.
So when we went out to all the distributors, we were able to get a significant step up and double digit increases and now we're done with all of our deals, and that's true across the board. We were also able to secure good protection for our channels against [tearing]. And real protection that we were going to get carried in a meaningful way in any offering. It helps us that our top five or six channels represent about 85% or 87% of the money.
Exactly what happens with DirecTV Now and where that growth comes from, we don't see that as being an issue we see that as being an issue, we see it as being an opportunity. There is a lot of people that probably weren't able to afford the traditional DirecTV product that made buy that $35 product and if they do, we will have a lot of channels on there. Each of those channels are very strong brands, and we've seen in markets like Brazil and Mexico and in many of the markets in Europe where we only have half of our channels carried, if we can preserve most of the economics, the viewership on those channels grow and strength of the brands grow and so we're rooting for DirecTV. With Now we also think that creates a nice marketplace driver.
So, if the other distributors in the market decide to do something like that, the biggest impediment right now is the price of cable in the US. It's something that we don't see in most markets around the world and it's mostly driven by high sports fees. And so, the biggest issue that we have a northern Europe Rich, is it is one of the few markets were cable TV is $100 and the result of cable being $100 is that there have been a lot of people that have gone to other services or disconnected and that's not true across almost all of Europe or Latin America.
And here in the US, one of the things that has stopped the growth of cable is pricing in all that sports. So the idea that somebody can do a $35 offering we can get most of our economics and more share, that's a positive.
The second thing is we've already gone directly to consumers with Discovery GO which is going well so far. And as I said 50% or more of the people there's any time with Discovery GO are under 34 and about 40% under 25 and they're watching an hour and they're watching all the commercials. And so we have already said that next year we expect at least 1% of additional growth in ad sales, because of Discovery GO and we think it could be north of that.
And we have a [de play] product in Europe, where we're also going direct to consumer. So were learning a lot about all that and I think you'll see all the work that we did, where we said let's not fight for ratings let's fight for super fans and strength of brand, that we'll be able to take that brand to people around the world. And I've said it before but when you take like a science product. What would a science app that is $1.99 or $2.99 when we already have it in 55 languages look like if we could take it around the world and make it available to the over 1 billion subscribers that currently get our content?
And so, we think with our content paid for direct to consumer is an opportunity. But I would say that we really view the existing ecosystem as quite solid. So I think owning great content that has super fans, and being able to take that to consumers is a real opportunity for additional meaningful growth and in the case of sports it could be a huge driver for us. But the existing ecosystem around the world remains strong and I think it's more of a what's going to be in four, five, and six years in terms of getting directly to consumer or seven, than in the next few where things seem really stable around the world when you look at subscribers.
Richard Greenfield - Analyst
Thanks so much.
Operator
Vasily Karasyov, CLSA.
Vasily Karasyov - Analyst
Thank you very much I would like to ask a couple of questions on the international networks. First of all, I think the release calls out northern Europe weakness, but then says there was volume growth in southern Europe. Given that the Olympics are a global event can you explain the divergence please?
And then do you mind giving us an idea of what Eurosport and ex-Eurosport what the margins are doing there? Because I'm sure the trends they are divergent in terms of [accurating] expenses growth and advertising. And I see that revenue growth so that we understand the drivers a little better. Thank you.
Andy Warren - Senior EVP and CFO
Sure. It is Andy, Vasily. The answer to the question around volume growth in southern Europe, and really it also applies to Latin America and Eastern Europe, it's what we call the power ratio. We've talked before about the share of economics following the share of viewership and if you look at those two regions, Latin America, southern Europe and Eastern Europe you're still seeing strong double-digit growth there because we just have so much catch-up to do relative to economics following viewership and share. So what you'll continue to see us talk about, while Olympics certainly was some headwind in those markets, no question that just the overall trend of our performance from a macro perspective, and from an economics perspective continues to be a great tailwind for us.
With regard to Eurosport, look we don't anymore split out Eurosport [primarily] because it's so integrated now with the rest of the business. We go to the affiliate marketplace as one company a lot of the ad sales now while we're seeing tremendous ad growth in Europe sort given its new platform, we don't think of it as being a standalone entity anymore from a reporting perspective.
While margins are a little less, still positive, a little less given the dynamics of sports rights relative to some of the third quarter ad sales challenges that we talked about, no question the trend there is still positive. We are still seeing a growth in the top line to Eurosport related products, and we're still seeing over the long-term, profit growth and margin growth for that asset.
David Zaslav - President and CEO
We are seeing it bit of a tale of two cities. If you look at northern Europe, as I talked about earlier, they are uniquely seeing levels decline over the last two years and we're all feeling that. A piece of it is ratings, which we can think we can correct, but a piece of it is that there's something meaningful that has happened there over the last two years that has not had any kind of systemic impact in Europe or Latin America, where gestationally we're in different positions.
So, when you look to northern Europe if you exclude that and you exclude the UK, where Brexit has presented real challenges in terms of the advertising market, we're seeing in Latin America and throughout Europe, high single, mostly double-digit growth still. So, we're seeing low double across Europe and Latin America and then we've got a Brexit challenge, and we have a [pot] level challenge in northern Europe, Norway, Denmark, Sweden where were fighting that fight.
We think we can improve it a little bit. But we can't say right now whether the viewership levels on television are going to continue to decline or ameliorate. Right now, it looks like it's a slow steady decline up their more so than we're seeing across most of Europe, which is contrary to what were seeing in Latin America where there still meaningful growth and Eastern Europe we're still seeing meaningful growth in viewership as well as subscribers.
Vasily Karasyov - Analyst
Thank you.
Operator
Anthony DiClemente, Nomura.
Anthony DiClemente - Analyst
Thanks for taking my questions. No one's asked about the domestic advertising outlook yet, so we need to do that. You had said Andy, that third-quarter would have been low single-digit if you exclude the Olympics so fourth-quarter outlook being flat is a deceleration. So can you please just talk about the drivers there? I would've thought you had the benefit of the new CPM pricing from the upfront.
And then just bigger picture on domestic advertising. What are you seeing in the marketplace? Is there a budget shift to the Facebooks, the Googles, the Snapchats going on out there?
Then a separate one for David, also a question about getting your content closer to the consumer, but more about marketing. So you talked about Discovery GO, you have reached critical mass with that. You have talked about [Dplay] the Eurosport player. Does it make sense to start marketing these digital products like Discovery GO more aggressively?
And just at a higher level how do you think about the returns of marketing these digital products to consumers? Does it make sense at all to do it directly or strategically? Would you rather wholesale your digital content to third parties like DirecTV Now who in turn do the heavy lifting on investing in marketing? Thanks.
Andy Warren - Senior EVP and CFO
It's Andy, Anthony. Yes. Look on the fourth-quarter ad dollars, I look at it this way, there's going to be some pluses and some minuses. The pluses are A, clearly still a strong market we're still seeing double-digit scatter over upfront, we're still seeing high single scatter over scatter and so the market continues to be our friend and there's good volume and there' good pricing there. So clearly there some positives there.
We're also seeing some positives from some pricing on D GO and we talked about the audience profile there skewing so much younger and more female. So those are clearly still positive trends that exist in the fourth quarter.
I think on the negative side, one is the deconsolidation of our DigiNets due to the deal that we announced where we're combining our assets to get a much bigger viewership share. And look, the other is the universe declines in some pretty conservative view on our ratings. Clearly, there's an upside potential there. Were seeing some traction, we talked about ID we talked about Velocity. But we've taken a pretty conservative view on ratings and the universe. So I think we have a real chance to over deliver on that expectation, but we're trying to set expectations right as we think about the next two months.
Anthony DiClemente - Analyst
What's your assumption on the universe is it more than 2% or is it 2% on your portfolio sub expectation?
Andy Warren - Senior EVP and CFO
Yes it's the same level Anthony. We've kind of been at slightly below 2% to 2%. We're not seeing any acceleration there, so we're still thinking about a 2% decline in the fourth quarter.
Anthony DiClemente - Analyst
Okay thanks.
David Zaslav - President and CEO
And taking our content direct to consumer. We're now in 70% of the country with D GO and we have a strong relationship with a lot of the distributors that are helping us to promote it. So we feel like that is on a good track, we're really working on driving the authentication.
When it comes to our sports product, you know, we are putting in place a team that will work on marketing. the best case is, one of the things that you saw with AT&T is something that I've been talking about for a year and a half that we've been seeing. We've been seeing it used to be the triple play, but more and more in Europe now you're seeing the quadruple play, you're seeing wireless broadband multi channel to the home. There is still some fixed phone but it's much less relevant, as we all know.
And so with that pipe there comes a commoditization. We saw it across Europe as [BT] tried to decommoditized their platform by owning special IP. You see it with Deutsche Telekom, you see it with Votophone. You see it with Tellanor, you see in Latin America.
So for long time, I've been saying that pipe is getting commoditized. When you're holding onto that pipe, if there is one or two guys next time store their offering the same thing it becomes a real challenge and it's almost a race to the bottom and so we've seen out around the world. In the reach when that happens, is IP to decommoditized the platform. And so, some of the deals that we've been able to do, whether it's with Canalplus, whether it is discussions with the mobile guys, which is something that we're having now much more aggressively where everyone is looking for IP to attach to their pipe to decommoditized it.
And so I think the positive side of AT&T, is it's an affirmation that owning great IP is important. Of course it raises some significant issues for content owners in terms of how they're going to be carried on their platform. But the point is, that the right deals for us in Europe or Latin America could be quite advantageous to driving this product.
There's no reason why this product should not be driven either mobile players across Europe. And so if you buy a particular wireless product, you can get the Eurosport player. If you sign up for a particular distributor you can get the Eurosport player. They can bill for it.
So, we expected over the next period of time that there'll be some bundling of our product, just like Netflix is just getting bundled with Liberty Global, or bundled with other distributors. That it's a way of making an offering. The difference is, that in some of the markets in Europe, it could be exclusive so we could be marketing ourselves direct to the consumer.
We have Eurosport, so people are watching the sports that they love. We can be telling them the next match is on the Eurosport player, so sign up. So we could be our own direct promotion to unsold inventory. Which makes us unique and different from Netflix.
So we have our direct reach, and we have 10 to 12 channels in each market, where we're reaching specific demos. But then there's also, we think the opportunity over time, over the near-term, over the next year or two. Once we have this best of class player working with Bowman and BAMTech, and we have the product that we think works because we have the IP that we think works then we start to have distributors become sub distributors for us, which we think also will reduce churn in a meaningful way because we'll be packaged along with other billing by distributors.
So this idea of the quadruple play and this fight to decommoditized the pipe, I think for people that own IP and can offer it across all the different platforms, is going to be a real meaningful opportunity for growth.
Anthony DiClemente - Analyst
Thanks David.
Operator
Todd Juenger, Sanford Bernstein.
Todd Juenger - Analyst
Thanks. I'll just keep it to one question here. David you mentioned before of the 14 network brands in the states something like 85% of economics in the top 6. So my question is, how do you think about those other eight networks from both a strategic and financial perspective in their role in your portfolio?
Do you still subscribe to a philosophy of basically trying to invest and grow those and find the next ID? Or may be as the world changing about how you think of those the role of those networks going forward both in their distribution and their investment? And the overhead that's required to maintain them and all that stuff? Just your thoughts would be really helpful thanks.
David Zaslav - President and CEO
Thanks, Todd. You know we have been focused on trying to grow, I think more than anybody else we been growing brands domestically and around the world and as you've seen our Company evolve over the last 10 years that I've been here, we've taken a meaningful amount of investment and content and new brands, so we've gone from investing $500 million in content to over $2 billion.
As opposed to just growing and defending Discovery and TLC and Animal Planet, there's number of channels right now they're having a real impact in the US and around the world that didn't exist. Whether it's ID, Velocity which we called D Max or Turbo around the world. Oprah which didn't exist a few years ago and so, if you look at our channels, the top six represent 85% or 87% of the ratings and 85% or 87% of the economics, that is where our primary focus is.
But we have some other niche channels that we're playing around with and they've also been a farm team for us. Some of the content that starts on those channels ends up going to our bigger networks and it's a little bit of a secret sauce for us. Survivor Man and How It's Made started on science and they became real strong performers on Discovery and we're still finding that around the world.
But directionally, even though we have between 10 or 12 channels in most markets we have 8 that represent 85% or 90% of our economics or 85% or 90% of our share. And so, that's where we're focusing and as we look at a world that's going to be changing over the next couple of years, we've been spending most of our time making sure those channels are stronger those brands are stronger and the people that are watching those networks feel more connected and affiliated.
Operator
Jessica Reif Cohen, Bank of America.
Jessica Reif Cohen - Analyst
Two questions. David you mentioned on Eurosport becoming like a Netflix for sports. You mention the other categories you were interested in like science and auto is that all under Eurosport's or is a European service you're thinking of? Or something more global?
And the second question is on the creation of Group Nine. Can you talk about some of the metrics that you're looking at and when and how will you buy the balance of the 61%?
David Zaslav - President and CEO
Okay let's start with Group Nine. We were doing with [seeker and source fed] about 0.5 billion streams. And we found that those streams actually had very good CPMs but we needed a sales team, which we had, that was selling those 500 million streams. And when we went to talk to advertisers they liked the demo that we had but we were like the, we were number 20 in line.
So putting this together with Thrillist, The Dodo, and now this we get a number of things. One is, we get 3.5 billion to 4 billion streams a month, which makes us the number three, four, five player in the space. So already advertisers are calling us saying we like the demo that you have, we like the scale that you have how can we do more business with you? That's number one.
Two is there's an ad sales team that is now working for [Ben Laird] a very strong CEO this running the whole business and we'll be able to take advantage of having one big sales team sells the 3.5 billion to 4 billion streams which is a real advantage.
The third is, they have a fantastic data analytics business which is -- we were faced with the question of do we build a very big sales team? Do we build a big data analytics structure? And how to we scale up our 0.5 billion? And so we view this as a three-part.
We got the 3.5 billion to 4 billion, so we've got scale. We have a great sales team as we pick the best and the brightest of all of these companies and Ben pulls it together and the third is, we have a great date analytics structure. I mean that data analytic structure built now this the last year and half to be the number one provider of news on Facebook and they also have two Snapchat channels.
For us, we have scale we have data analytics, we have an ad sales team we can rely on, we're more in the front in the front of the line and we were out in San Francisco last week with the Facebook guys and they're transitioning their platform to video and we're in the top two or three providers of video to Facebook. And we have to work on how we monetize that content and that's why we're out there talking to them. That our one and one half minute videos are generating so much energy for Facebook how we get more value out of that. It's not in our plan right now, but it's going to happen, but if it does happen which I think eventually, hopefully it will, the value of a business like this could be huge.
And finally, we pick up a stronger relationship with Snapchat when we pick up two channels. And so, I think for us we now own 39% of it, we have a great leadership team running it. We will see over the next few years how it develops, it gives us great optionality and it gives us a great support system.
Finally Eurosport and the whole partnership with BAM that relates to sports and we're going to be going at that very hard. And remember, the reason why we think it is so compelling is that Netflix spends over $6 billion or $7 billion year on content. We're going to be offering our sports content across Europe and our cost of content is zero, because our margins are already in the teens for Eurosport. And so this could be a very profitable business for us.
It's not that different from the cable players that we're able to build a business model on the coaxial cable and multi-channel to the home and then being able to take a second bite at the apple and offer broadband, without a lot of cost. And so, we have to prove it out but we think we have something quite strong.
When it comes to science or auto, that's something we can offer globally and we can offer it direct to consumer, we can offer it through distributors, because we already have a huge amount of that content in language and we're just playing now is the best way to offer it. And we're having a lot of discussions with consumers about what they like and what they like about our content and how to package it.
Jessica Reif Cohen - Analyst
Thank you.
Operator
And that concludes today's question-and-answer session. Ladies and gentlemen thank you for your participation in today's conference. This concludes the program and you may now disconnect. Everyone have a great day.