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Operator
Good day, ladies and gentlemen, and welcome to the Discovery Communications second quarter 2013 earnings conference call.
My name is Theresa and I will be your operator for today.
At this time all participants are in listen-only mode.
We will conduct a question-and-answer session toward the end of the conference.
(Operator Instructions)
As a reminder this call is being recorded for replay purposes.
I would like to turn the call over to Mr. Craig Felenstein, Executive Vice President, Investor Relations.
Please proceed, sir.
Craig Felenstein - EVP, IR
Good morning everyone.
Thank you for joining us for Discovery Communication 2013 second quarter earnings call.
Joining me today is David Zaslav, our President and Chief Executive Officer and Andy Warren, our Chief Financial Officer.
You should have received our earnings release, but if not feel free to access it on our website at www.discoverycommunications.com.
On today's call we will begin with some opening comments from David and Andy, after which we will open the call up for questions.
We urge to you please keep to one or two questions so we can accommodate as many folks as possible.
Before we begin, I would like to remind you that comments today regarding the Company's future business plans, prospects and financial performance are forward-looking statements that we make pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.
These statements are made based on management's current knowledge and assumptions about future events and they involve risks and uncertainties that could cause actual results to differ materially from our expectations.
In providing projections and other forward-looking statements, the Company disclaims any intent or obligation to update them.
For additional information on important factors that could affect these expectations, please see our annual report for the year ended December 31, 2012 and our subsequent filings with the US Securities and Exchange Commission.
And with that, I will turn the call over to David.
David Zaslav - President & CEO
Thanks, Craig.
Good morning, everyone, and thank you for joining us.
Discovery's strong financial and operational performance continued in the second quarter as the Company further capitalized on the organic growth initiatives we've been driving around the globe while also beginning to take advantage of the opportunities provided by our recent strategic acquisitions.
The backbone of Discovery's success remains constant.
Sustained investment in broad and diverse on-screen content with great story telling, compelling characters and real stakes is enabling us to capitalize on global ad opportunities and a growing demand for content across emerging pay-TV markets and new distribution platforms.
There is no question that consumers around the world are watching more video content than ever before both on conventional television and through emerging distribution channels.
With our sustained investment, global appeal, demographic reach and content ownership, Discovery is uniquely positioned to capitalize on this audience demand wherever it emerges on any platform, in any market around the world.
The sustained financial results we are delivering are a testament to the targeted investment and content we have made over the last several years and reflect our ability to translate the larger audiences we are generating into consistent ad a gains.
This past quarter we generated 13% total company organic ad growth, building on the double-digit growth we delivered in the first quarter of 2013.
Domestically, the ad market remains quite strong with scatter pricing well above last year's up-front and cancellations at very low levels.
When you combine this market strength with the 6% viewership growth we delivered in prime time among our key demographic, the result was double-digit domestic advertising growth during the second quarter.
Despite the noise surrounding cable channel ratings, when you look at the sustained success of our portfolio and the multiple new brands we have built, it is apparent that if you invest wisely and deliver high quality content that is unique and engaging, you can grow your overall audience and deliver increasing value to advertiser and affiliate partners.
A great example of this was the phenomenal success of Skywire Live last month on Discovery.
Nick Wallenda's breathtaking walk across the Grand Canyon captivated audiences, highlighting how powerful Discovery's mission of showing compelling content that satisfies curiosity can be.
Skywire was the most watched show on cable for the entire quarter, drawing more than 13 million viewers.
And it matched that success online where it generated over 2 million streams.
Not only did Skywire help drive Discovery Channel's ratings up 6% this past quarter, but it also served as a great platform for launching Naked and Afraid, the latest hit series on our flagship.
Naked and Afraid aired immediately following Wallenda and was Discovery's highest rated new series premiere of the year.
While Discovery Channel's success this past quarter certainly helped drive our advertising growth, the biggest viewership gains among our network portfolio were at Animal Planet, which expanded its audience another 11% and delivered the best quarter in its history led by the successful returns of River Monsters and Call of the Wildman as well as the debut of the new hit show Treehouse Masters.
Animal Planet is a brand we have carefully cultivated over the last five years and it has now grown from a top 40 network to a top 20 network for men, delivering real value to advertisers.
Discovery and Animal Planet were not alone in ratings success this past quarter.
TLC and ID were up 4% and 6% respectively in their key women 25 to 54 demo, and we also saw success from our emerging networks including Destination America, which was up 16% year-on-year among adults 25 to 54 and Velocity, which increased 49% versus the second quarter a year ago.
The diverse ratings success we are delivering, along with the strength of our brands, put us in a great position heading into our upfront negotiations where we were able to negotiate mid- to high-single digit price increases while generating the highest dollar volume in our history.
Equally as important, given the investment we have made in several of our younger networks and the viewership growth they are delivering, Joe Abruzzese's sales team during the upfront was able to garner higher volumes across these channels as advertisers recognized the value and the significant opportunity that brands such as ID, Velocity, and Destination America provide.
Looking ahead, with a strong upfront under our belts, ratings momentum across our portfolio and a scatter market that remains very healthy, we are confident that we can deliver sustained advertising growth going forward.
The ratings success we are enjoying across our domestic portfolio is not limited to our wholly owned networks.
The Hub delivered 32% growth this past quarter in total day among kids 2 to 11, its best quarter ever and its seventh consecutive quarter of double-digit growth.
At OWN, the addition of Tyler Perry's two new series has further accelerated the network's momentum.
Tyler delivered two bona fide hits with The Haves and Have Nots and Love Thy Neighbor.
And along with the success of returning favorites, Our America with Lisa Ling and new series Raising Whitley and Life With La Toya led viewership gains of 39% in the second quarter among its key women 25 to 54 demo, the highest growth of any cable network in the second quarter.
OWN also became a top 20 network in June for women and is now a top three network with African-American women and a number one network for African-American women several nights a week.
That rating success is translating into significant advertising growth, including signing over 30 new clients during this upfront and driving double-digit scatter pricing.
As a result I'm proud to report that when combined with the long-term affiliate fees that the channel has previously secured, OWN is now cash flow positive and starting to pay down the investment Discovery has made in the venture.
This was ahead of the originally anticipated second half of the year goal of cash flow break-even.
We want to congratulate Oprah and the entire team at OWN for this significant milestone and we remain very bullish on its long-term trajectory and our ability to drive continued asset appreciation in the future.
The second quarter results for our domestic networks also highlight the value of our content across nonlinear platforms as we began to recognize revenue from the third year of our Netflix agreement.
Owning the vast majority of our programming provides us flexibility regarding when and how we monetize our content library.
We remain platform agnostic with regards to distributing our programming and continue to explore additional opportunities to extract value by leveraging our expansive library while protecting the existing pay-TV ecosystem.
While the growth in momentum across our domestic business continues, the biggest driver and the one with the most opportunity remains our businesses outside the United States.
Our robust portfolio of 45 brands, 183 networks and 238 feeds across more than 220 countries and territories around the world provides a unique opportunity to capitalize on the continued penetration of pay television and the developing global advertising landscape.
On the distribution front, we continue to drive subscriber growth from the further evolution of pay-TV, especially in marks like Brazil, Mexico, India and Russia where there is growing demand for content from the burgeoning middle class.
Overall, excluding the SBS acquisition, we expanded our subscriber base 12% versus the second quarter a year ago, which not only drove 14% organic affiliate revenue growth, but also was a significant contributor to the 21% organic ad growth we delivered this quarter.
Much like in the US, we are strategically investing in content to further capitalize on market opportunities and drive audience and advertising growth.
We do this through broader partnerships with our domestic networks, investment in targeted local content and through development of original series from our experienced international production team.
We also continue to roll out several of our global brands into additional markets by diligently capitalizing on opportunities that our existing broad distribution provides such as expanding ID's reach into now over 160 countries or by further broadening the global distribution of our female flagship TLC.
TLC is now in 164 countries and most recently launched in the UK where viewership has more than doubled since its rebrand last quarter.
As a result of the subscriber growth we are generating and the stronger content portfolio, we were able to grow viewership this past quarter over 20% globally, making us more and more attractive to advertisers.
And this growth is not predicated on one market.
Rather, we are delivering double-digit growth in every one of our regions.
I know there is some concern in the marketplace regarding ad trends in western Europe.
And while the market is certainly not robust, we have been able to continue to deliver better than double-digit ad growth due to our strategic programming initiatives.
It is certainly difficult to predict how these markets will perform going forward, but we remain optimistic about our long-term growth prospects given the strong double-digit increases we are delivering today despite a relatively slow economic climate in many of the countries we operate in.
As we continue to invest in organic growth initiatives, we are also beginning to take advantage of some of the synergy opportunities associated with our recent acquisitions.
The combined SBS Discovery media business in the Nordic region has significant market share including nearly 40% in Norway, 30% in Denmark and over 20% reach in Sweden.
And we are just starting to scratch the surface of what that market strength provides.
We have already integrated the sales teams and are beginning to explore joint sales opportunities to fully capitalize on the attractive consumer demographics these networks deliver.
On the cost side, we have acted quickly and carefully to reduce redundant positions and consolidate office locations where appropriate.
We are also in the midst of a full content portfolio review to explore the opportunities to leverage program libraries across our suite of networks.
At the same time we already have taken several steps to deliver on the opportunities associated with our 20% ownership interest in Eurosport Group including creating a joint affiliate sales organization to utilize the local relationships Discovery has across Europe.
It is still very early days, but we are more confident than ever that these assets are a great compliment to our organic growth story, further strengthening the unmatched platform Discovery has built up over the last two decades and helping to bolster our long-term growth outlook.
Overall, Discovery's second quarter results are very much a continuation of the strategic focus and financial execution we delivered throughout 2012 and into the first quarter of this year.
Discovery remains committed to building our diverse portfolio of brands, developing our global distribution platform and capitalizing on our strategic opportunities to best position ourselves for durable and sustained growth while delivering strong financial results and returning capital to shareholders.
And with that, I will turn the call over to Andy.
Andy Warren - CFO
Thanks, David.
And thank you everyone for joining us today.
As David mentioned, Discovery continued to deliver strong operating results during the second quarter as we further executed upon our key strategic growth initiatives around the globe.
On a reported basis, total Company revenue in the second quarter increased 30% led by 61% international growth and 13% domestic growth.
Please note that current quarter results include several newly acquired businesses and additional licensing revenue primarily related to our deal with Netflix.
Excluding these items and the impact of foreign currency, total Company revenue growth was 10%.
Total operating expenses on a reported basis increased 37% primarily due to the inclusion of newly acquired businesses as well as the expected higher content amortization and marketing spend during the quarter.
Excluding the newly acquired businesses, the additional costs related to our Netflix agreement and the impact of foreign currency movements, total Company expenses increased 15% versus the prior year.
As we indicated on our last earnings call, given the higher content amortization and the timing of marketing spending, it is anticipated that organic operating expense growth will be in the mid-teen range in the third quarter before abating in Q4.
On a reported basis, adjusted OIBDA in the second quarter increased 23%.
Excluding newly acquired businesses, the licensing agreement's impact and foreign exchange Discovery's continued ability to generate revenue growth in excess of expenses as we continued to invest in future growth opportunities translated into a 5% increase in adjusted OIBDA.
Net income from continuing operations increased to $300 million in the second quarter driven by strong operating performance partially offset by $54 million of higher tax expense and $19 million of increased interest expense associated with the debt we issued in March of this year.
It is important to note that SBS Nordic's contribution to that income was not material in the quarter as the OIBDA generated was mostly offset by higher purchase accounting amortization associated with the acquisition.
The SBS purchase price allocation to amortizable trade names, distribution contracts, broadcast licenses and other assets will result in additional amortization expense in 2013 of about $130 million with a similar amount anticipated in 2014.
Free cash flow increased 125% in the quarter to $311 million as the improved operating performance and lower tax payments primarily resulting from the extension of the accelerated content cost recovery under section 181, were partially offset by higher content investment.
As David highlighted, the increased programming spend continues to pay off in terms of ratings momentum and higher advertising revenue as we still expect content spending growth to slow down considerably for the full year excluding newly acquired businesses.
While not part of our free cash flow, I do want to highlight that OWN was cash flow positive in the second quarter well ahead of our previously anticipated time frame.
And at the joint venture did begin to pay down its outstanding obligation to Discovery.
Now turning to the operating units, the US networks continued to perform well during the second quarter with total reported domestic revenues up 13%, including 17% affiliate revenue growth due in part to $37 million of additional licensing revenue in the quarter.
Much like when the Netflix agreement was originally executed in the third quarter of 2011, the current quarter includes a significant portion of the revenues from the third year of the agreement.
Revenues are recognized upon delivery of the content and titles already in Netflix's possession are now considered to be delivered for the third year.
We anticipate additional revenue under this agreement in both the third and fourth quarters as we deliver new titles into the agreement with full year total licensing revenue similar to 2012.
Excluding the additional licensing revenue in the current quarter, total domestic revenue increased 8% with distribution revenue up 5% predominately from higher rates and, to a lesser extent, additional digital subscribers.
The US network ad sales team delivered another strong quarter of growth with advertising revenue up 10% driven by higher delivery, most notably from Discovery Channel, Animal Planet and Destination America as well as from higher pricing across all networks.
The current market trends continue to be encouraging with double-digit scatter pricing above the gains we garnered during last year's upfront negotiations.
And given the ratings momentum across many of our networks, we anticipate low double-digit ad growth in the third quarter of this year.
Turning to the cost side, domestic operating expenses were up 17% from the second quarter of 2012 primarily due to higher content amortization associated with the increased cash spending on programming over the past three years and additional marketing costs for series such as North America, Deadliest Catch and Skywire Live on Discovery as well as Breaking Amish on TLC and Call of the Wildman on Animal Planet.
The current quarter also included $5 million of additional content costs associated with the digital licensing agreements.
On a reported basis, domestic adjusted OIBDA increased 11% versus last year's second quarter and, excluding the impact of licensing agreements, adjusted OIBDA increased 3% year-on-year.
Turning to our international operations, current quarter results reflect the impact of the newly acquired businesses SBS Nordic, Switchover media and Fatafeat, a pay-TV channel in the Middle East.
For confirmability purposes, my following international comments will refer to results excluding these acquisitions.
Our international segment continues to deliver strong momentum across our global operations this past quarter with revenues expanding 13% led by 20% ad and 12% affiliate growth.
Excluding the impact of exchange rates, total revenue growth was 14% with advertising revenue increasing 21% and affiliate revenue up 14%.
The advertising revenue growth was broad based with double-digit growth across every region led by western Europe mainly from the continued success of several of our free-to-air initiatives particularly in Italy and Spain.
On the affiliate front, the growth is driven by subscriber growth especially in Latin America from the continued growth in Brazil and Mexico as well as by the consolidation of Discovery Japan.
Operating costs internationally were up 16% excluding the currency impact primarily driven by consolidation of Discovery Japan as well as by higher content amortization and increased personnel costs as we continue to expand our global footprint.
The international segment delivered 12% adjusted OIBDA growth in the second quarter excluding foreign currency as our international team continued to generate strong revenue increases while thoughtfully investing in key long-term growth initiatives.
Turning to the remainder of 2013 we're encouraged by the sustained momentum across our portfolio and the continued strong ad sales trends both domestically and internationally.
We are updating our revenue and adjusted OIBDA guidance to reflect the continued operating momentum across our businesses and the impact of the SBS transaction closing over one month later than originally planned as well as the additional foreign currency headwinds.
For the full year 2013 we now expect total revenues to be between $5.55 billion and $5.625 billion dollars and adjusted OIBDA to be between $2.425 billion and $2.475 billion.
Importantly, and as anticipated, we are also adjusting our net income guidance to reflect the impact of the SBS purchase price allocation.
As I mentioned earlier, we expect $130 million of purchase price amortization expense related to the acquisition in the current year.
Our new net income guidance, including this amortization impact and an increase in stock compensation expense due to the appreciation in the stock price is $1.1 billion to $1.15 billion in 2013.
Turning now to our financial position, with a strong balance sheet and sustained financial and operating momentum we continue to return capital to shareholders through execution of our share repurchase program.
As we discussed, our first priority remains investing in our core businesses to drive sustained long-term growth, be it through investment in existing networks and platforms or through exploring external initiatives.
While that is our first priority, given the free cash flow we are generating, our gross leverage targets and the long-range free cash flow per share growth assumptions, we had the unique opportunity to continue returning capital to shareholders as we also invest in our businesses.
During the second quarter, Discovery repurchased over $520 million of stock and we still anticipate returning similar amounts of capital to shareholders through buybacks in 2013 and we did in 2012.
Since we began buying back shares towards the end of 2010, we have spent over $3.6 billion buying back shares, reducing the outstanding share count by over 81 million shares or 19%.
Thanks again for your time this morning.
I know Dave and I will be happy to answer any questions you may have.
Operator
(Operator Instructions)
Jessica Reif Cohen, Merrill Lynch.
Jessica Reif Cohen - Analyst
(Technical difficulty) two questions, limit.
The first question I guess is on international margins.
They seem exceptionally strong, at least relative to our expectations despite the increased purchase price accounting on D&A.
Could you just talk about the outlook for long-term margins?
Is there still some upside there?
And then I have a second question.
David Zaslav - President & CEO
Thanks, Jessica.
First, sorry about the technical difficulty there.
International is -- it's encouraging in that the strength continues.
The markets really haven't rebounded in Western Europe, and yet we're still growing 20% there.
As we look at Latin America subscriber growth is continuing.
In Eastern Europe we're seeing some strength as well as in Asia.
And so we've found a way through the cost of content.
We spent some more money in the last couple of years getting our sales teams in place and building some real infrastructure.
And so we're -- of the incremental dollars we're seeing a lot of that is coming to margin.
Working against that is the SBS acquisition, which we have indicated to you is going to have -- will give us some margin pressure for another few quarters.
But overall if this kind of growth continues, you'll continue to see the margins grow.
They won't be as high as the US where we can feed to 100 million homes much more efficiently, but Western Europe in the aggregate is as big or bigger than the US alone and so we see international as a big opportunity for us.
And as I've said before, if we can grow like this when two-thirds of the countries we are dealing are flat or in recession, we're not -- our expectation is not that those countries are going to turn, but if they did turn you would see even more aggressive growth and therefore more aggressive margin expansion.
Jessica Reif Cohen - Analyst
And then the second question or topic is on advertising, which was solid, as you said, across the board, I mean double-digits US and international.
How do you think you have done competitively?
How would you compare?
Can you give us any more specific color on second half?
David Zaslav - President & CEO
Sure.
Well first, the upfront.
We head into the upfront really with some good ratings momentum.
Our ratings were up in prime time about 6%.
But more than that we have brands that are really resonating with viewers, OWN now being the number one or two or three network for African-American women.
We have Velocity really starting to build a viewership with men.
Animal Planet was the number 30 or 40 channel in America for many years, it's now a top 15 network.
So we have a lot of networks that are on the up swing.
I think you will see some additional growth because ID is in that category, Destination America.
These are channels that over the next three years even if viewership was flat will get to see CPM growth because the viewership that we're delivering, there's a catch-up.
But we did well in the upfront.
We saw mid- to high-single digit, as well as volume increase.
So, I do think we're outperforming the market.
Joe Abruzzese and his team are very strong.
We did get volume and we did get a lot of new advertisers in a number of our -- the networks that we've launched over the last few years, whether it's 30 new advertisers in OWN, a broad swath of new advertisers in Velocity and Destination America.
More in Science.
So, it's not just the volumes, it's the quality of advertisers.
So, domestically we feel good.
Internationally last quarter we were at 20, this quarter we were at 21.
The market is continuing, maybe even getting a little better outside the US for us, and so on the advertising side we feel good domestically, and we feel maybe even a little bit better internationally.
Andy Warren - CFO
Just to add, Jessica, to that for a second, for the third quarter, where our line of sight is, obviously, much better, we think we will have low double-digit growth in the US.
And for the fourth quarter where today cancellations and options are at or below historical levels.
We certainly have some good momentum there, as well.
Jessica Reif Cohen - Analyst
Great, thank you.
Operator
Doug Mitchelson, Deutsche Bank.
Doug Mitchelson - Analyst
Thanks.
David, I wanted to follow up on that question looking a little bit longer term.
You're very confident about the sustainability of international growth.
Given that growth is being driven by ID and TLC expansions and free-to-air stations in a few markets, as those growth drivers expire what's waiting in the wings to sustain growth internationally?
David Zaslav - President & CEO
Thanks Doug.
First we have been very effective in getting ID and TLC rolled out around the world.
That was an objective of ours 2.5 years ago and today TLC is the most distributed women's brand in the world, over 165 countries and ID is in over 160.
But they've lapped themselves.
So the growth that we're seeing now on ID and TLC is real and it is an indication that crime is really working around the world and in many of these markets there hasn't been a strong women's network.
So in Italy we have a top-five network for women including the broadcasters there and that network has been around now for over 2.5 years and continues to grow aggressively.
And when we look at all of our free-to-air channels we've lapped all of them.
And so what you are seeing now is really core to our strategy.
We're investing more money in content and we're doing it with confidence because we have a lot of returning series and we're investing in brands that we think are resonating here in the US and around the world.
And so we're growing market share here in the US, about 6%.
Outside the US we grew market share over 20%.
And again, that was pretty pure and we feel like there's some meaningful momentum that we have in terms of our channels growing, and as in the US a lot of these channels that are 2, 2.5, 3 years old will get the same kind of advertising lift as we're getting more and more on the agenda of the advertising market makers.
In each case it takes a few years.
First you want to have them come into your channel, and then you get to drive up over a period of years the true CPM you should be getting.
Doug Mitchelson - Analyst
Thank you.
Very helpful.
And then one for Andy.
The PP&A adjustments that drove the higher D&A, are those items that ultimately will require cash in the future or are those essentially non-cash items related to the step-up in some asset values that don't require future capital?
Andy Warren - CFO
They're all non-cash and there's no future capital required.
Doug Mitchelson - Analyst
Okay.
And the D&A adjustment that we saw in the second quarter, that's a good base of D&A to use going forward?
Andy Warren - CFO
It is.
It includes, Doug, we finalized the purchase accounting adjustments for SBS.
So when you go through the allocation of the purchase price, you allocate that value to both hard assets like content and cash receivables, goodwill and then the intangibles.
And so, that's the piece that we get amortized over time is the intangibles around distribution contracts, trade contracts, et cetera.
That's the piece that now we finalize and that's the piece that has the -- about $130 million of amortization impact this year.
Doug Mitchelson - Analyst
Great.
Thank you.
Operator
Todd Juenger, Sanford C. Bernstein.
Todd Juenger - Analyst
Hi, good morning.
Moving around the world, let me be the guy who maybe checks off the questions on domestic affiliate fees.
I think you described them as up about 5%, on a core basis year-over-year for the quarter.
I know you don't give guidance on a line item basis, but is that emblematic of what we should expect for the rest of this calendar year until your next round of distribution renewals come through?
And remind us when those start; I think over the course of next year you get another 20% or so, is that correct?
Andy Warren - CFO
That's right, Todd.
We said that the negotiations are staggered, so roughly 20% a year starting in 2012 through the remaining five years is when you have these renewals.
We do expect this year about 5% a quarter, because again last year we only did 20%, this year we do another 20%, and that's at year end.
So, we think the staggering would create roughly 5% for this year.
Todd Juenger - Analyst
Fair enough, thanks.
And just a quick follow-up for my second one on that.
You mentioned in the press release a little bit about some distribution gains at your digital tier networks.
We'd love to hear whatever you would be willing to provide on how much that contributes to this 5% growth and how big a priority that is for you going forward.
And should we expect to see more of that roll through as part of your distribution expansion efforts?
Thanks.
David Zaslav - President & CEO
Thanks, Todd.
This quarter it was quite small.
It's a freebie for us because with our 14 channels here in the US we have deals that require the operators to launch all of our channels, non-analog channels on digital when they distribute a digital box.
We saw two or three years ago, four years ago, when the economy was a little bit better, that that was -- there was significant growth.
If the economy picks up, that will be a freebie and we will get some extra dollars because all of our channels get launched on digital when a new box rolls out.
And for the rest of this year you will see some more Netflix come in.
Netflix will be in the $75 million to $80 million, similar to what it was last year, only some of it came in so far.
Last year we did significantly less than 20% so you're not seeing much of our new deal stuff.
That will really kick in beginning next year.
But yes, if in fact things picked up and there was more digital boxes deployed that would be -- we would be the immediate beneficiary of that.
Todd Juenger - Analyst
Thank you.
Operator
David Bank, RBC Capital Markets.
David Bank - Analyst
Thanks.
Quick question.
David, I'm wondering what your discussions with Mr. Abruzzese have been around the announcement of the Publicis-Omnicom merger and the potential for more concentration in the media buying area, and how you think that might sort of impact business.
Thanks for your thoughts.
David Zaslav - President & CEO
Sure.
Look, I don't really think it is going to have an effect.
We have a good relationship with both of those companies, having them come together is probably a good thing for us.
The focus is how strong are our brands and what kind of growth are we showing.
6.5 years ago we were a little less than 4% of the viewership on cable.
At this point now we're more than 11%.
And we have -- before with the demographics that we were reaching we're smaller.
Now we have the number one channel for Hispanic men with Discovery Espanol, we have two top networks for African-Americans, Oprah being at the very top, and ID.
The diversity of our audience is broader and the reach of Discovery and TLC and Animal Planet are up.
So, I think as long as we continue to grow our audience we're going to find that we're going to have very receptive buyers.
Also, because the marketplace is changing.
The ability to reach a broad audience is more and more on cable.
And so, the 30% CPM differential -- 30% plus, that advertisers are paying for broadcast feels a little softer.
And so, it's one of the reasons why our volume picked up in the upfront.
That's one of the reasons why we've been doing better in scatter.
I think if our market share continues to grow and the audiences that we can deliver, whether it be Wallenda where we get 13 -- where we have the number one cablecast of a show for last month, or whether its Sunday night on TLC, we can deliver big numbers.
The justification for the 30% to 35% discount to broadcast seems more challenged and I think will attract more dollars.
David Bank - Analyst
Thank you.
Operator
Ben Swinburne, Morgan Stanley.
Ben Swinburne - Analyst
Thanks, good morning.
I have one for David and a follow-up for Andy.
David, could you talk about how the upfront results played out particularly as it relates to some of your growing and more emerging digital networks like ID, Velocity, Destination America.
I would have assumed that given the growth there you would have seen more of a shift out of what used to be DR into cash and that might have led to you selling more of your inventory across the portfolio in the upfront than you did last year.
I wonder if you could comment on the strategy and the results there, if you could.
David Zaslav - President & CEO
Sure, thanks, Ben.
We sold about 55% so it's pretty close to what we did last year, maybe a little bit more.
The overall strategy was to get better advertisers into those brands so that they could see the value of it.
The good news for us on Destination America and ID is they skew very female and very strong on the DR during the day.
The real gain for with us these brands that are growing aggressively is to get the CPM up.
And so we're not so keen to increase volume.
We're much more keen over the long term to increase price.
As a backstop we do pretty well with DR, but we've been able to get that price up and we still think it is going to take us two to three years, but we would give up, and we have in the last year and a half, the option of taking more money, and we've leaned toward getting more price.
In the long term ID is the number five net work in daytime in late night.
And it's the number nine network in America.
There's very significant up side for us if we can get the CPM to where it should be.
Much more so than taking 10% more dollars at a lower price.
So we feel good about the fact that we are very successful in getting more quality advertisers, spending time with those brands, and we think that's going to help accelerate the strategy of ultimately higher pricing and much more economics in those channels over the next few years.
Ben Swinburne - Analyst
Thank you.
And then Andy, just two numbers or two lines in the financials I wanted to ask you about.
One on the cash spending on programming, which I think was up 30% year-on-year.
I didn't know if that was impacted by the acquisitions and that's not a clean number, or how we might want to think about that for the full year.
And on the affiliate revenue, is the slow down from 6% to 5% from Q1 to Q2 ex-digital, is that just noise, or is there anything you'd call out behind that deceleration?
Andy Warren - CFO
Okay.
Ben in the first one, yes, that number is significantly impacted by the consolidation of predominately SBS, but also Switchover Media.
We do anticipate for the full year 2013 our apples-to-apples content spend to be up in the mid-single digits.
So clearly a lower run rate than we've had the last couple years as the number of original hours and launching new channels is largely behind us.
And so now we're at a different kind of run rate.
So, clearly the FS was a big impact there.
On the 6% to 5% affiliate growth, it really is more of a one-off, one-time item there that drove that increase, the decrease down to 5%.
Ben Swinburne - Analyst
Got it.
Very helpful, thank you.
Operator
Rich Greenfield, BTIG.
Rich Greenfield - Analyst
Hi, couple of questions.
Investors are quite excited about the potential of consolidation in the cable sector with John Malone leading the charge very vocally.
And their focus -- the investor focus is really on the significant programming cost synergies.
The obvious implication for Discovery is that some of your deals could be reset lower.
And I was just wondering how you think as you look out over the next couple of years, how you think about that risk of significant consolidation in the MVPD space?
And then just a housekeeping question on your MVPD contracts.
Are you prevented from selling by your current deals to non-facility based players in the MVPD space like Intel?
Thanks.
David Zaslav - President & CEO
Thanks, Rich.
First, our agreements are clean.
We own all of our content.
And we have a right to sell our content to anyone that we want to.
I think it's probably, at least for the next few years and particularly now, there's probably never been a better time to be in the Content business.
There was an argument four or five years ago in this tug-o-war between content and distribution, which one is going to be more successful.
I think as you look at the dollars that have moved into content and the successful -- the success that content players have had with distribution, I think you'd have to say that distribution has been a must-have.
And so for us at least, with Amazon and Netflix on the SVOD with TV everywhere, which the cable guys want, along with the fact that this is a very competitive market; you have two satellite guys, two phone guys and a cable guy.
I think if there's -- there very well may be consolidation, although there already has been, there may be more consolidation.
But we think we will be able to continue to get significant, do very well and get significant increases.
A big piece of it is how are we doing?
How are the channels doing?
Are more people spending more time with your channels and the people that have your channels, do they feel activated by it?
Do they feel emotionally connected to the channels?
And so that's the journey we've been on.
We are up to 11% of viewership on cable from a little less than 4% several years ago.
But more importantly we have activated people that love science.
Discovery is still the number one most valued brand on cable and that's from the cable operators surveyed this year themselves.
So with our brand stronger, our reach larger, and the fact that there's a competitive market, I think you will see us continuing to do better.
Some of these additional sales of content are incremental to us and very high margin, if not dropping all to the bottom line because we own all of our content.
To the extent that there is an Intel or there is over-the-top players that end up coming into the space, we are platform agnostic.
And if the business plan -- the business model works, it is just somebody else bidding up for the ability to offer our content to viewers.
So that's a good thing.
Rich Greenfield - Analyst
And just a quick question for Andy.
What is the total OWN liability currently before -- in terms of what's left after what was ever paid back this quarter?
Andy Warren - CFO
$509 million.
Rich Greenfield - Analyst
Thank you.
Operator
John Janedis, UBS.
John Janedis - Analyst
Thank you.
Hey David, there's been talk, broadly speaking, about a slowdown and maybe some issues in Latin America.
Your comments suggests it's still pretty strong.
At this point are you concerned about the trajectory of pay-TV penetration and growth?
And how does the ad environment look?
David Zaslav - President & CEO
It really depends by region.
A lot of Western Europe looks a lot like the US.
The UK looks a lot like the US.
There's a lot of pretty flat.
But then there are a number of markets like Russia where there's only 35% penetration, where there's very substantial growth and HD is first rolling out.
There's an overall aggressive pitch to the C-class in Latin America, which is providing a -- still providing a lot of growth.
Mexico is still only 42% penetrated, Brazil only 26% penetrated.
In Asia, we're seeing a significant amount of growth in India.
So it's a mixed bag.
But in the aggregate we grew our sub-base, just a pure sub-base, 12% from a year ago.
And so we still see very significant growth and in some countries it feels a lot like the US did 10 years ago where we're seeing sub growth, advertising growth, CPN growth and viewership growth.
Those are the markets like Brazil, like Mexico, like Russia, where you -- where it's very attractive.
John Janedis - Analyst
Thanks.
Speaking of CPM, I think we all tend to focus as you know on the gap between US with broadcast and cable.
You talked about the global ad opportunities.
Can you talk about any CPM gap dynamic in Europe and to what extent you are able to benefit, given the weak macro?
David Zaslav - President & CEO
It's massive.
What you find in a lot of the markets is that there's two or three broadcast players that dominate the market.
Now this isn't true of all, but in a number of markets.
When you go to Europe you hear power ratio everywhere you go.
You're looking at this formula of the value that you are getting.
Here we're discounted by 30% or 35%.
There we may be discounted by 70% or 75%.
If you look at the overall -- one of the things that made SBS so attractive to us is that we had this huge power ratio deficit in all those markets by just being a cable player that had 5% share.
So, by doing that deal with SPS and emerging in Norway with 40% share or in Denmark with 36% share, we get to piggyback on their power ratio.
So that's why we formed the joint sales team there, which we're starting to do now.
Our viewers, we can go out with all of our packages together.
They're getting much more dollars for their cable networks, even ones that we're getting lower ratings than ours.
So the package together gives us that lift.
As our market share grows, we continue to eat away at that power ratio issue.
And finally, as cable becomes gestationally more attractive because the younger generation are spending more time watching cable versus broadcast, you see that phenomenon.
It is slower, but you see what happened here in the US.
That when you want to reach younger viewers in the 18 to 30 group throughout Europe, then cable becomes more attractive and maybe you have a little bit more leverage to drive pricing.
John Janedis - Analyst
Thanks very much.
Operator
Anthony DiClemente, Barclays.
Anthony DiClemente - Analyst
Thanks.
Hope you can hear me.
Just a point of clarification, I wanted to make sure I understood.
Does the amortization you spoke of go away next year and start to taper or is it a similar amount in 2014 as it was in 2013?
Then I have a quick follow-up.
Thanks.
Andy Warren - CFO
The amortization does taper off a little bit next year and in following years, but the amortization of that intangible for SBS goes out several years.
So it's about $40 million-plus a quarter this year, and a little over $30 million a quarter next year.
So you do see a little bit of tapering, but it's still a meaningful amount of amortization for next several years.
Anthony DiClemente - Analyst
Okay, great.
And then a question for David on SVOD.
Well first off I guess for Andy, does your guidance imply or include the prospect for any new SVOD deals besides Netflix and Amazon for 2013?
We assume it does not.
Then for David on SVOD, just wondering if you could talk about the strategy or strategies of the players out there shifting around a little bit.
For example, Netflix going to more exclusivity of shows, and as you look at that and as you look at potential new players in that space, how does that change how you think about SVOD and the distribution of your content in those windows?
Thanks.
Andy Warren - CFO
The SVOD number for this year does not include any new deals.
It only is deals that have already been completed or extended.
David Zaslav - President & CEO
So if we did a deal, we haven't done a deal yet with Hulu.
Andy Warren - CFO
That would be all incremental.
David Zaslav - President & CEO
So Anthony, I think the -- from our perspective there's pretty good alignment in how we run the cable business and then how we approach these different windows, which is the more quality shows we have with great characters, the better off story telling, the more people are going to be spending more time with our channels, the more valuable we are going to be in the SVOD universe and the TV everywhere universe and in the long tail of our library.
So the fact that Discovery now has a big hit in Naked and Afraid on Sunday night, and a big hit with Fast and Loud, and Deadliest Catch last night did over a 2.2 and won the night, including getting the broadcasters in the male demo, all of that I think is good.
On TLC with Honey Boo Boo and Long Island Medium and Breaking Amish, or great shows on Oprah with Tyler having two big hits on Tuesday night being a top five network for women with The Haves and the Have Nots.
All of that helps us when we sit down with cable operators and it helps us when we sit down with Reed or with Amazon and they say, okay, what do you got?
And so the more shows that we have that people are spending more time with, I think the better our hand.
And we have more shows now that have a story arc, which I think helps us.
To the extent that we're building shows like Gold Rush, Breaking Amish, those are shows that have a longer story arc and it is way too early to tell, but so far we haven't seen any degradation in audience from content that we've given to the SVOD window.
And we're starting to think that the story arc shows on that platform may actually help viewership of the new seasons when they come out.
And so it is something that we think about, that maybe the story arc shows can be creating more value for us.
But I do think bigger hits that have more traction with viewers and bigger characters that the viewers love are important and that's -- we're moving in that direction and having some success.
Anthony DiClemente - Analyst
Thank you very much, guys.
Operator
Alexia Quadrani, JPMorgan.
Caroline Anastasi - Analyst
Thank you.
This is Caroline Anastasi for Alexia.
Can you just talk a bit more about the demand you saw in your upfront deals, and whether certain categories stood out, or whether strength was broad based?
And secondly can you give us a sense of how much of the domestic ad strength you're seeing this quarter reflects a bit of a catch-up from last year's Olympic comp?
Andy Warren - CFO
Sure.
The overall demand was broad-based.
There's particular success in financial and pharmaceutical insurance at strength, but really the strength and the demand was broad-based which allowed us, as David said, to not only allocate dollars across the different platforms, but drive some good CPM growth.
Your next question was?
What was the second question again?
Caroline Anastasi - Analyst
Just how much of the domestic ad strength you are seeing this quarter reflects catch-up from last year's Olympic comp?
Andy Warren - CFO
It's a little bit of it.
Clearly we are seeing some strong strength in scatter, it's still 20% above what we garnered in the upfront last year.
And so while there's a little bit of an improvement based on the Olympics last year, this low double digits that we have highlighted for the third quarter is a little bit of that, but mostly just strong ratings, strong CPM and overall momentum of the overall sales.
Caroline Anastasi - Analyst
Okay, great, thank you.
Operator
Alan Gould, Evercore Partners.
Alan Gould - Analyst
Thank you.
I've got two questions.
First, David, with respect to that 30% to 35% cable broadcast CPM differential, we've been hearing about this for years.
What was that differential a few years ago, and what's going to make that change now -- what's going to make that start changing?
And then secondly, following up on Rich's question, if there is consolidation in the domestic distribution companies, do your affiliate fees contractually drop to the lower rate immediately after those mergers are completed?
David Zaslav - President & CEO
Thanks, Alan.
It was in the 40% to 42% range a few years ago, and so it's now in the 30% to 35% range.
You are seeing more and more, I think Josh at AMC has done a great job.
FX has done a great job.
I think we've done a great job.
Almost across the board -- Turner.
We're all finding major audiences which chips away at that mind-set that the way to reach a big audience is broadcast.
So I think it is just going to take time.
I think we make progress in every upfront.
The fact that we can get mid-to-high single digit CPM increase and get more volume, that's sort of a way of saying that we're chipping away at that.
I think it's going to take some time.
Alan Gould - Analyst
Okay.
And on the consolidation question?
David Zaslav - President & CEO
It really depends.
It depends on how the agreements are written.
So, sometimes on acquisition they would pick up if the bigger guy has a lower rate they would pick it up and sometimes they don't, depending on how the agreement is written.
Alan Gould - Analyst
Okay.
Thank you.
Craig Felenstein - EVP, IR
Operator, we have time for one last question, please.
Operator
Barton Crockett, Lazard Capital Markets.
Barton Crockett - Analyst
Great, thanks for taking the question.
It's Barton Crockett from Lazard.
I was wondering about the margin trend.
So in the US organic OIBDA was up 3% on what was very healthy ad growth.
Internationally you had good double-digit growth, but your OIBDA grew a little bit less than that.
Looking longer term in your Business, what kind of revenue growth do you really need to get margin expansion?
You'd think that these levels would get you there, but you didn't get there this quarter.
So how should we think about this longer term?
David Zaslav - President & CEO
First, strategically we've been very clear.
We were spending seven years ago $500 million on content, this year it's $1.5 billion.
Our strategy is we're going to invest in content, we are very local outside the US and we started out where we did, we had people selling our advertising.
When that happens you have to give them an agency fee.
And you get packaged with a number of other programmers.
And so our strategy, and you see that cost escalation has been that we've been spending more money on content and we've been spending more money on getting boots on the ground.
We're starting to see the real benefit of that in terms of getting better at selling advertising and being able to get the benefit of the value.
And on the content side you are going to see that abate significantly, that additional investment.
And part of that has to do with the fact that as we've talked about before, as you are building brands you are trying a whole bunch of different shows.
As you have more and more shows returning, that's true on Discovery, it's true on Animal Planet, it's true on TLC, it's true on ID, that the amount of new shows you have to try to get a show to be successful drops.
And so we think we're going to be able to abate that and therefore start to having costs come down and margins start to grow.
Andy?
Andy Warren - CFO
Yes.
Barton, just to add two comments to that.
The -- for the second quarter we had this high amortization and even though, as I said, the content spend growth for this year will be mid-single digits.
So you will certainly see the amortization come down over time.
And so most importantly you will see our incremental margin on profit growth and revenue growth in the future will be much higher.
So we have a bit of this anomaly now of an amored catch-up based on productive and successful content spending the last couple years.
But as that content spending abates and as I said, this year being mid-single digits, you will see the expense come down, and therefore we'll have a much higher uptick on the incremental margin for additional dollars, particularly internationally.
Barton Crockett - Analyst
Okay, that's great to hear.
If could I ask one last question, the equity in JV, that number at minus $7 million in this quarter versus minus $6 million a year ago.
I would have thought that the improvements in OWN would have driven some improvement in that line year-over-year but we didn't see it.
I was wondering if you could explain what happened there?
And also from an accounting perspective I think you're -- we're accruing 100% of the OWN results for awhile.
That might change as they start to recoup your losses in excess of your cost base.
So how do we see the accounting changing there over the next few quarters?
Andy Warren - CFO
Most importantly for OWN as we know they did in the second quarter way ahead of schedule actually have a net pay down of debt and positive cash flow.
OWN has a similar situation we have, where there's a higher amount of amortization and that impacts their net income line, which is what we pick up.
So you'll definitely see a positive earnings out of OWN in the second half of this year.
And so, we'll have that positive equity pickup on our line, as well as continued pay down of debt in the second half, as well.
So the OWN story continues to evolve and we definitely see some very positive momentum and more importantly some big second half numbers.
Barton Crockett - Analyst
Great.
Thank you very much.
Craig Felenstein - EVP, IR
Thank you everybody for joining us today.
Please give us a call with any follow-up questions in the office.
We appreciate it.
Thanks.
Operator
Thank you.
I would like to turn the call over to Mr. Craig Felenstein for closing remarks.
Thank you ladies and gentlemen for your participation in today's conference call.
This concludes the presentation.
You may now disconnect.
Good day.